• All New BMW X5 will be the first vehicle to be offered with five drivetrain options. 
• BMW iX5 confirmed as first fully electric BMW to be assembled in the U.S. starting later this year. 
• Newly appointed BMW Group Chairman of the Board of Management Milan Nedeljkovic: “Completion of our investments in Spartanburg and Woodruff demonstrates our confidence in the United States and reinforces South Carolina's role at the center of BMW Group's global operations.” 
• By 2030, BMW Group will assemble at least six fully electric models in the United States.

Spartanburg, S.C. – June 30, 2026… BMW Group announced today the completion of a $1.7 billion investment in its South Carolina operations. The company celebrated the milestone at the "Home of X" event at BMW Group Plant Spartanburg, reaffirming its longstanding commitment in the United States through continued investment and innovation leadership. With this milestone, BMW Group has completed the expansion of Plant Spartanburg and the construction of Plant Woodruff, establishing the foundation for the assembly of fully electric BMW vehicles in South Carolina. The United States remains one of BMW Group's most important markets and business ecosystems worldwide. 

The event also marked the world premiere of the all new, fifth-generation BMW X5. BMW confirmed that the BMW iX5 will be the first fully electric BMW assembled in the United States, starting in late 2026.  

"When we announced our investment plans for South Carolina in 2022, we made a clear commitment to the future of the BMW Group in the United States," said Milan Nedeljković, Chairman of the Board

of Management, BMW AG. "Today, we are delivering on that commitment. The completion of our investments in Plant Spartanburg and Plant Woodruff demonstrates our confidence in the United States and reinforces South Carolina's role at the center of BMW Group's global operations." 

Together, Plant Spartanburg and Plant Woodruff form a highly integrated network supporting the future of BMW X model assembly and electrification in the United States. 

Home of X. 

Home of X recognizes the significant role the United States plays in BMW Group's global operations. South Carolina is the home of BMW Group's largest plant worldwide. For more than 50 years, BMW has maintained a strong commitment in the United States, growing its presence to nearly 30 locations across 12 states. Today, BMW Group's business activities in the U.S. support more than 120,000 jobs nationwide and contribute more than $43.3 billion annually to the U.S. economy. 

Established more than three decades ago, BMW Group Plant Spartanburg is the global center of competence for BMW X models. Since 1994, more than 7.3 million BMW vehicles have been assembled in South Carolina for customers in the United States and around the world. In 2025, 412,799 BMW X models were assembled at Plant Spartanburg – this marked the seventh time the plant has exceeded 400,000 units. 

Approximately half of the plant's current production is exported to nearly 120 countries, helping to make BMW the leading automotive exporter in the United States by value. To date, nearly 3 million BMWs have been exported from the United States, valued at over $113 billion.  

The completion of BMW Group's $1.7 billion investment in South Carolina represents the latest chapter in the company's longstanding commitment in the United States. Together, Plant Spartanburg and Plant Woodruff will enable the assembly of the next generation of BMW X vehicles, including fully electric models, while strengthening BMW Group's ability to serve customers around the world. 

With two plants, over 400 suppliers, and many longstanding strategic partners across the country, the United States remains central to BMW Group's global strategy. This foundation supports future growth, innovation, electrification, and customer choice for decades to come. 

All New BMW X5 Available in Five Drivetrains.   

A centerpiece of the Home of X celebration was the world premiere of the all new BMW X5. The X5 established the premium Sports Utility Vehicle segment and became one of the most successful products in BMW history. Since 1999, over 3 million BMW X5 models have been sold around the world, a third of which were sold in the U.S. 

Assembled at Plant Spartanburg for over 25 years, the all new BMW X5 becomes the first vehicle offered with five drivetrain technologies. The options span internal combustion, battery electric, plug-in hybrid electric, diesel and, soon, fuel cell electric powered by hydrogen. This breadth reflects BMW Group's technology-open approach and commitment to customer choice. 

"Our strategic course remains unchanged. We will continue to pursue the same technology-open strategy that has made BMW successful and will continue to make us successful in the future," continued Nedeljković.  

Plant Spartanburg will be the first plant in the BMW Group’s global production network capable of assembling a single vehicle with five different drivetrain technologies on one assembly line, demonstrating the technology-open strategy at the highest level. 

By offering a broad range of drivetrain technologies, BMW enables customers to select the vehicle that best suits their needs, driving habits, and preferences. This flexibility reflects BMW Group's conviction that multiple technologies will play an important role in the transition to sustainable mobility. 

"The all new BMW X5 demonstrates our belief that innovation and customer choice go hand in hand," said Sebastian Mackensen, President & CEO, BMW of North America. "Our customers both in the U.S. and around the world will love the new BMW X5—and our technology-open approach puts them in the driver’s seat to enjoy the performance and premium experience that define BMW, regardless of which drivetrain they choose." 

BMW Group also confirmed that the BMW iX5 will be the first fully electric BMW vehicle assembled in the United States. Assembly is scheduled to begin at Plant Spartanburg before the end of 2026

The announcement represents another important milestone in BMW Group's electrification strategy. It fulfills a key commitment made as part of the company's 2022 investment announcement. By 2030, BMW Group will assemble at least six fully electric BMW models in the United States, supported by locally assembled high-voltage batteries from Plant Woodruff. 

"The future of BMW X models will continue to be shaped in South Carolina," said Dr. Robert Engelhorn, President & CEO, BMW Manufacturing Co. "From highly efficient combustion engines and plug-in hybrid systems to battery-electric and future hydrogen-powered vehicles, Plant Spartanburg will be able to assemble a broad range of drivetrain technologies for customers in the U.S. and around the world. This flexibility of Plant Spartanburg and our global production network strengthen our resilience, supports customer choice, and enables us to meet customer demand at any level." 

Digitalization and AI in Production: Key Principles of BMW iFACTORY are implemented at Plants Spartanburg and Woodruff.  

The BMW iFACTORY concept defines the BMW Group’s strategic vision for the future of its global production network, driven by efficiency, sustainability, and digitalization. Both at Plant Spartanburg and Plant Woodruff, the guiding principles of the BMW iFACTORY are already a reality.  

Smart automation, end-to-end data integration, and virtual planning form a highly connected production system — with a highly skilled workforce at its core. Using digital twins, processes in both plants are optimized long before the first component reaches the assembly line. Using 3D virtual simulations enables seamless implementation, reduces complexity, and enhances workflows and ergonomics for associates. 

Artificial intelligence is deeply anchored in the assembly of both plants. AI-supported applications, including self-correcting robotics and vision-based quality controls, help ensure consistently high standards in a dynamic manufacturing environment. At both plants, AIQX (Artificial Intelligence Quality Next), an in-house IT platform at the BMW Group, is being applied. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line. 

At the same time, Plant Spartanburg is advancing the next stage of innovation through physical AI. By utilizing humanoid robots from Figure AI, Plant Spartanburg has become a pioneer of BMW’s Physical

AI Initiative. These applications support associates in physically demanding and repetitive tasks, enabling greater focus on precision, craftsmanship, and quality that define every BMW vehicle.

At Plant Woodruff, the BMW Group is deploying intelligent, next-generation manufacturing powered by cutting-edge technologies—first proven in virtual environments.  Following the BMW iFACTORY principles, the new plant also reduces complexity and sets new standards in high voltage battery assembly. Following the “Cell-to-Pack” principle, the cells are assembled directly into the housing without the former processes of cell coating and cell module production. 

All in all, innovative technologies at both plants support and protect people. In doing so, digitalization enhances production performance, resilience, and the flexibility and adaptability needed to meet the mobility demands of today and tomorrow. 
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BMW Group in the United States.  

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 359 BMW retailers, 139 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. 

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA. 

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• All-new fifth generation of the the original Sports Activity Vehicle from BMW and the model that established the BMW X family.
• Power of choice: combustion, plug-in hybrid, and, for the first time, the battery-electric iX5 60 xDrive with an estimated 435 miles of range.
• Spacious, natural, and innovative interior with a relaxing atmosphere and groundbreaking Neue Klasse digital user experience.
• High comfort, BMW signature dynamics, and intelligent driver assistance in one confident package.
• World premiere at the Home of X: BMW Plant Spartanburg in South Carolina.

Woodcliff Lake, NJ – June 30, 2026…The new BMW X5 opens the next chapter for the Sports Activity Vehicle that created the segment. Now in its fifth generation, the X5 brings together a powerful new design, innovations from the Neue Klasse, and the broadest range of drive systems ever offered in a BMW model.

Since its debut in 1999, the BMW X5 has defined the BMW X family and helped shape the future of premium SAVs. The new generation carries that leadership forward as the first BMW to launch with five drive system types (depending on market), giving customers an unprecedented level of choice.

The 2027 BMW X5 lineup will include internal combustion engines with 48V mild hybrid technology, a plug-in hybrid, the first all-electric BMW iX5, and, at a later stage, the BMW iX5 Hydrogen — BMW’s first hydrogen-powered production vehicle.

The new BMW iX5, the first battery-electric BMW X5, debuts with sixth-generation BMW eDrive technology. In the BMW iX5 60 xDrive, that means an estimated 435 miles of range (preliminary estimate based on BMW AG testing following EPA testing procedures), fast charging, 800V technology, and practical bidirectional charging, enabled by new 120-millimeter cylindrical cells used in the high-voltage battery.

“With its imposing presence and flawless symbiosis of comfort and driving pleasure, the BMW X5 became a global bestseller,” says Dr. Joachim Post, Member of the Board of Management of BMW AG responsible for Development. “And now the latest generation also benefits from the technologies in the Neue Klasse and the widest possible range of drive systems. As a result, I’m sure the new BMW X5 will set the benchmark in its class once again and write the next chapter in its success story.”

World Premiere at BMW Plant Spartanburg.

The 2027 BMW X5 rollout begins in October with the market launch of the X5 40 xDrive. The rear-wheel-drive X5 40, plug-in hybrid X5 50e xDrive, and first battery-electric variant, the iX5 60 xDrive, will follow in the first quarter of 2027. Additional models, including a V8-powered M Performance variant, are scheduled to arrive later in 2027. Further ahead, the BMW iX5 Hydrogen will bring hydrogen fuel-cell technology to series production, pairing all-electric driving with quick refueling stops.

The 2027 BMW X5 40 will carry a base MSRP of $69,800, while the 40 xDrive will start at $72,100. The all-wheel drive X5 50e xDrive PHEV opens at $77,500, and the fully electric iX5 60 xDrive at $79,800. Each requires a destination and handling charge of $1,450.

Plant Spartanburg has assembled the BMW X5 since its 1999 debut, when the model founded a new market segment. Now, the Home of X reaches another milestone as the new BMW iX5 becomes the first all-electric vehicle to come from the US facility. Just down the road from the plant in Woodruff, the new sixth-generation high-voltage battery facility for the iX5 requires no fossil fuels for normal operations, underscoring BMW’s rigorous approach to reducing emissions in production.

Familiar X proportions meet a striking new front end, with vertically aligned BMW kidney Iconic Glow and a dynamic light signature.

The new BMW X5 blends the unmistakable proportions of an X model with the pioneering design language of the Neue Klasse. Across all drivetrains, it retains the commanding presence and classic SUV stance that have defined the BMW X5 for generations.

The upright front end is significantly taller than before, giving the new BMW X5 an imposing yet precisely proportioned appearance. Crisp surfaces, a larger matte-finish BMW badge, and precisely modeled hood lines create a clean, modern look. Front-apron design varies by powertrain: horizontal air intakes emphasize the sportiness and stability of combustion-engine models, while the BMW iX5 uses a continuous apron design for a more elegant, fully electric expression.

The reduced, vertically aligned BMW kidney Iconic Glow is one of the defining elements of the new design. Integrated into the daytime driving lights with the new double-X light icons, it remains illuminated day and night and forms part of the Welcome Light animation, giving the new BMW X5 an unmistakable signature.

Making their BMW debut, the double-X light icons combine low-beam headlights, daytime driving lights, side lights, and turn signal indicators in a single element, eliminating the need for an additional lens module. LED Headlights with cornering lights are standard, and the double-X icons can be switched off to reveal simpler diagonal icons.

Personalized welcome and goodbye animations, including the optional Ceremonial Light Carpet.

New welcome and goodbye animations create a seamless, personalized experience from approach to departure. The sequence incorporates the front and rear lights, optional Ceremonial Light Carpet projectors (part of the optional Tech Package), interior lighting, BMW Winglet door handle illumination, and exterior mirrors. Inside, the driver’s seat and steering column move to ease entry, while BMW Panoramic Vision and the Central Display deliver a personalized greeting. Customers can choose animations in RELAXED, BALANCED, or EXCITED modes.

The optional Ceremonial Light Carpet replaces the standard static light carpet with fully dynamic greeting and goodbye animations that vary by selected mode.

Monolithic design, new BMW Winglet door handles, an elegant silhouette, and muscular wheel arches.

From the side, the BMW X5 appears carved from a single piece. Clean, reduced surfaces form a fluid silhouette, while the gently sloping roofline adds agility and elegance. Hidden window seals create flush transitions between painted and glass surfaces.

The new BMW Winglet door handles, integrated into the B- and C-pillars in Black high-gloss, help create uninterrupted door surfaces and a cleaner side profile. The handles open the optional electrically powered doors with a light touch, close them with a press, and lock them by holding the front locking surface for just under a second. Soft Close is standard for smooth, refined door operation.

Sharp, angular wheel arches frame the large wheels and reinforce the powerful X stance, while their close-cut design supports aerodynamic efficiency. Standard matte Black side skirts add familiar SAV robustness and visually lift the body.

Powerful rear design with intricate rear lights.

At the rear, the new BMW X5 shows wide shoulders and a muscular body shaped by the deeply recessed greenhouse. The design improves aerodynamics and efficiency while emphasizing the vehicle’s strong on-road stance and flared wheel arches.

A body-color rear bumper contrasts with matte Black trim and a darker lower section, adding a precise sporting accent.

Slim, intricately designed rear lights echo the double-X theme at the front, emphasizing the X5’s width and premium character. Extending across nearly the full rear, they enhance visibility and give the new BMW X5 an unmistakable light signature.

M Sport Package and M Sport Package Professional sharpen the athletic character of the new BMW X5.

The optional M Sport Package adds a more dynamic look and feel to the new BMW X5. It includes M roof rails in high-gloss Shadowline and M Sport exterior elements such as the M Aerodynamics Package, M-specific door sill plates, and M light carpet. Two horizontal lines of contour lighting give the front end a clean, sporty appearance and make the X5 look wider and more planted. Sculpted front-bumper surfaces, expressive air intakes, and body-color side skirts bring the vehicle visually closer to the road, while Adaptive M Suspension, 21-inch wheels, and M Sport brakes with Dark Blue metallic calipers support a more engaging drive. Inside, Black/Atlas Grey sports seats in Veganza/Alcantara are added to the list of available interior designs.

The optional M Sport Package Professional takes the athletic theme further. Building on the M Sport Package, it adds 22-inch Trigon alloy wheels in Jet Black, M Sport brakes in Red metallic with a monochrome M logo, darker BMW kidney Iconic Glow M Shadowline, exterior mirrors in Black high-gloss, an M-specific bumper with additional Black trim in the lower front apron, M-specific door sill trim, an M leather steering wheel, and M seat belts.

Broad personalization: eleven exterior colors and wheels up to 23 inches.

The new BMW X5 offers extensive exterior personalization opportunities, with eleven paint colors including five shades new to the X5: Space Silver metallic, Grey Pine metallic, Vancouver Green metallic, and, from late 2026, BMW Individual Frozen Tanzanite Blue metallic and BMW Individual Frozen Space Silver metallic. A broad range of special-order BMW Individual paint finishes will be available to order from April 2027.

Customers can also choose from ten wheel designs. 21-inch light-alloy wheels are standard, with 22-inch and, for the first time on the BMW X5, 23-inch wheels are available to further emphasize its powerful road presence.

Neue Klasse technologies shape a clean, sophisticated interior.

The monolithic exterior design flows into the cabin, creating a calm, sophisticated sense of space. The elevated seating position, large door trim surfaces, and redesigned instrument panel give the driver a clear, uncluttered view, while minimalist interior surfaces help keep attention focused on the road.

BMW Panoramic iDrive with BMW Operating System X brings Neue Klasse technology into the new BMW X5, expanding driver orientation and interior personalization. The redesigned instrument panel showcases the free-cut Central Display in an ideal ergonomic position near the steering wheel, while BMW Panoramic Vision spans the base of the windshield and works with the new multifunction steering wheel to create a modern, driver-focused cockpit.

Redesigned cockpit with a three-dimensional backlit accent strip and integrated ambient lighting.

Light animations play a central role in the atmosphere of the new BMW X5. Positioned directly beneath the instrument panel, the backlit accent strip with integrated ambient lighting wraps from door to door, surrounding driver and passengers with a warm, welcoming effect.

When inactive, the strip presents in the selected interior accent color: Dark Silver as standard or optional Silver Bronze. When active, dynamic animations turn the cabin into a personalized, multisensory space. Color and brightness adjust to the time of day and can be customized through My Modes or directly by the driver.

The light strip continues into the doors, visually expanding the cabin and enhancing the X5’s already generous sense of space.

Innovative natural materials, including slate and glass, elevate the interior atmosphere.

The interior of the new BMW X5 combines craftsmanship, innovation, and everyday usability. BMW introduces slate as a decorative surface for the first time in the X5 through the optional BMW Individual Clear & Bold interior application. An innovative process applies a thin layer of genuine slate to the base material, allowing it to be shaped precisely to the cabin’s contours.

Slate is used on the center console control panel, where it adds a distinctive tactile quality. Integrated touch controls operate key functions such as the parking brake, rear-window defrost, and hazard warning lights.

The optional BMW Individual Clear & Bold interior application pairs slate with crystal glass elements to emphasize both robustness and elegance. The gear selector, volume controls, and seat-adjustment controls are crafted from genuine glass, adding a refined look and premium feel.

The center console also includes two cup holders, two USB-C ports, and an Alcantara Anthracite smartphone tray with inductive charging and a magnetic holder. Black high-gloss decorative surfaces are standard.

Depending on the interior design, X quilting on the door panels and instrument-panel facing adds a modern, three-dimensional seam pattern. Together with reduced seat quilting, these details create a clean, contemporary aesthetic.

New optional BMW Passenger Screen brings front-seat entertainment to the journey.

Available for the first time in a BMW X5, the optional BMW Passenger Screen sits next to the free-cut Central Display and gives the front passenger access to entertainment from popular third-party apps. Passengers can stream films or join video conferences while the vehicle is moving, while the interior camera monitors for driver distraction and automatically darkens the screen distraction is detected. When parked, entertainment content is also available on the Central Display.

Premium comfort features include a panoramic glass sunroof, four-zone climate control, and Bowers & Wilkins Surround Sound System with Dolby Atmos.

Standard equipment includes a large panoramic glass sunroof with an opening front section, bringing a bright, airy feel to the cabin. Its two glass elements cover about 28 square feet, combining an expansive interior sensation with an elegant exterior look when open.

The new BMW X5 also includes 2.5-zone climate control as standard, with slim front vents integrated almost invisibly into the instrument panel. The Central Display enables precise airflow control. The optional Climate Package adds four-zone climate control with a rear touchscreen, additional vents, ventilated multifunction front seats, and heating for the rear seats, steering wheel, and armrests. Battery-electric BMW iX5 variants feature a model-specific climate system with highly efficient heat pump technology.

The standard 280-watt HiFi System Professional uses 12 speakers to deliver clear surround sound throughout the cabin. The optional Bowers & Wilkins Surround Sound System raises output to as much as 775 watts, with a seven-band equalizer and up to 18 speakers with metal covers.

With Dolby Atmos support, the Bowers & Wilkins system creates a three-dimensional soundscape for compatible audio formats, delivering an immersive experience for music and video streaming.

Standard sports seats and available multifunction seats deliver elevated comfort, ventilation, and massage.

The new BMW X5 comes standard with heated sports seats, now with added cushioning in the seat and backrest areas for greater long-distance comfort. They provide strong lateral support, wide adjustment ranges, manual seat-depth and head-restraint adjustment, and lumbar support for the driver. High-quality Veganza upholstery, standard in either Black or Copper Brown, delivers a leather-like feel and refined comfort. The BMW M interior design in Black/Atlas Grey Veganza/Alcantara is available with the M Sport Package and adds M logos to the backrests. With sports seats, the instrument panel and door trims are always finished in Black Veganza.

Multifunction seats with ventilation and massage are available through the optional Luxury Seating Package or Climate Package. They add electric adjustment for seat depth and head-restraint height, plus dedicated ventilation in the seat cushion and backrest, and four-way lumbar support. Multifunction seats upholstered in Veganza are available in Black, Copper Brown, or Silverstone. If the M Sport Package or M Sport Package Professional package is chosen, the BMW M interior design in Black/Atlas Grey becomes available.

BMW Individual Merino Leather is offered exclusively with multifunction seats and is available in Black, Adelaide Grey, Smoke White, Tartufo, and Vintage Coffee, a finish with a rich, sophisticated patina. Matching Alcantara covers the instrument panel, front door trims, and Anthracite headliner. Merino Leather seat surfaces combine with Alcantara side inserts to create a refined matte-gloss contrast.

Rear-seat comfort also improves, with a two-degree flatter torso angle and increased knee room made possible in part by the 2.4-inch longer wheelbase. Even the Isofix mounts are finished to match the selected Veganza or BMW Individual Merino Leather upholstery.

The 40:20:40 split-folding rear seats include a through-loading system, while the center armrest integrates two cup holders that can also serve as a smartphone tray. With BMW Individual Merino Leather, the rear seats add matching neck cushions and an Alcantara center-armrest cushion.

Available automatic doors with standard Soft Close make entry and exit effortless.

Automatic doors are available on the BMW X5 as part of the optional Luxury Package. A touch of the BMW Winglet door handle opens or closes each door, with additional control available from interior door buttons, the My BMW App, voice commands, or BMW Panoramic iDrive with BMW Operating System X. Once seated, the driver can close the door by pressing the brake pedal.

Standard Soft Close pulls the doors shut smoothly, reinforcing the X5’s premium feel every time occupants enter or exit. An integrated servo motor allows the doors to be opened and closed manually with minimal effort. Radar sensors in the side skirts, front end, and rear enable quick operation and precise obstacle detection, helping protect against nearby objects and approaching road users.

BMW Digital Key Plus turns compatible devices into secure, shareable vehicle keys.

BMW Digital Key Plus enables compatible smartphones and smartwatches from leading manufacturers to function as the vehicle key. Ultra-wideband and Bluetooth technology allow close-range communication between device and vehicle, precisely locating the user while supporting a high level of access security certified by the Car Connectivity Consortium.

Customers can also share BMW Digital Key Plus easily and securely through a messaging app, assigning individual roles and permissions. Additional wallet-based functions include remote operation of the tailgate.

With BMW Digital Key Plus, the welcome experience begins as the driver approaches. Standard BMW Iconic Glow exterior lighting offers RELAXED, BALANCED, and EXCITED animations, while a touch of a BMW Winglet unlocks the vehicle. Inside, BMW Panoramic Vision and the Central Display continue the greeting as the driver settles in. The phone can stay in a pocket from approach to drive-off, and a goodbye light animation confirms locking when the driver walks away.

New steering wheels make shy-tech operation more intuitive.

The new BMW X5 steering wheels combine striking design, refined materials, and improved ergonomics. The standard multifunction steering wheel uses a self-supporting structure with a slightly flattened shape and vertical spoke, eliminating horizontal spokes to create a more natural grip. Integrated into BMW Panoramic iDrive, it provides haptic feedback and follows the shy-tech principle by illuminating driver-assistance controls only when they are available.

The sports steering wheel is available with the BMW M Sport Package and can also be paired with the Silver Bronze interior accent. Its vertical spoke carries a BMW M badge and is finished in black Veganza with Dark Silver or Silver Bronze accents, depending on specification.

The BMW Individual steering wheel is finished in Smoke White with a Dark Silver accent bar and is available with the BMW Individual Smoke White Merino Leather interior.

Included with the M Sport Package Professional, the BMW M leather steering wheel has a sportier geometry, no vertical spoke, and a black 12-o’clock marker to support confident control during dynamic cornering.

BMW Panoramic iDrive with BMW Operating System X delivers driver orientation, BMW-style.

BMW Panoramic iDrive represents the latest generation of BMW’s display and operating concept. Centered on the interaction between driver and vehicle, it links displays, controls, and software into an intuitive, ergonomic system that presents relevant information clearly and at the right time.

At its heart is BMW Panoramic Vision, which projects content across the full width of the lower windshield. Driving information appears on the left in the driver’s field of vision without obstructing the road ahead, while the center and right areas can be personalized and viewed by all passengers.

The standard BMW 3D Head-Up Display, positioned above BMW Panoramic Vision, projects selected information directly into the driver’s line of sight, including navigation guidance and driver assistance content. The two displays are precisely coordinated to create one consistent, clearly structured visual experience.

The 17.9-inch free-cut Central Display is the primary touch interface within BMW Panoramic iDrive. Matrix backlight technology provides crisp graphics and strong readability in varied lighting, while the free-cut shape supports ideal ergonomic placement. QuickSelect simplifies menu navigation for fast, intuitive control.

Widgets can be moved from the Central Display to BMW Panoramic Vision by drag and drop, with up to six arranged for quick access to frequently used functions. Additional widget content and submenus can be controlled through the new multifunction steering wheel.

The multifunction steering wheel employs the shy-tech philosophy, meaning its controls are only illuminated when a feature is available. The controls for driving and parking assistance are located on the left side, while those for infotainment functions, such as phone calls or the media player, can be found on the right. These functions can be operated via a specially designed control panel that provides haptic feedback, allowing the driver to control key functions safely and accurately without taking their eyes off the road.

BMW Panoramic iDrive is underpinned by the BMW Operating System X software. This serves as an intelligent platform for the display and operating system and is designed explicitly for a software-defined vehicle (SDV) approach. The architecture is based on the Android Open-Source Project (AOSP) and offers excellent update and upgrade capabilities. This means that the system stays up to date for a long time and allows the continuous addition of new functions and digital services. BMW Operating System X meticulously manages all interaction elements and ensures information is consistently presented in a context-sensitive manner that suits the situation at hand.

One of the system’s key features is its wide-ranging customizability. Content, widgets, and displays are individually configurable, allowing them to be adapted to personal preferences. Users can select colors, display schemes, and background images to create a personalized digital experience. They will also be able to set their own pictures as the background image for the Central Display using the My BMW App. The appearance of the user interface design colors across all displays automatically adjusts to the selected image. Drivers have a wealth of options for tailoring the user interface design as they wish in Personal mode, enabling even greater customization of displays, interactions, and vehicle-related settings. Further My Modes, such as SPORT, EFFICIENT and SILENT, add to the range of personal setups available to customers.

The BMW ID opens the door to the customizable driving experience with BMW Operating System X. Up to seven different users can sign in with their BMW ID, allowing them to enjoy every drive to the fullest with their individual settings. Before setting off, a message greeting the driver by name – together with their personal profile picture if desired – will automatically appear in the Central Display.

The interplay between the BMW Panoramic Vision, BMW 3D Head-Up Display, Central Display, and multifunction steering wheel – all controlled by BMW Operating System X – creates a consistent, clearly structured display and operating concept. Physical and digital controls combine to deliver a seamless user experience that is designed specifically for driver orientation and ergonomics. In the process, the “hands on the wheel, eyes on the road” principle is reinterpreted and elevated to a more advanced technological level.

BMW Intelligent Personal Assistant, enhanced by Amazon’s Alexa+ AI technology.

The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. The enhanced BMW Intelligent Personal Assistant plays a key role here, enabling numerous vehicle functions, navigation destination entry, and media content to be controlled using natural language, without the need for defined voice commands.

The self-learning assistant turns the vehicle into an intelligent digital companion. The voice assistant can be summoned in the usual way with the prompt “Hey BMW” or the push of a button on the steering wheel’s right-hand control panel. The BMW Intelligent Personal Assistant can help to control the windows, air conditioning, seating comfort, phone calls, in-car entertainment and far more besides. It can also be used to call up a large number of function menus or operate certain apps.

The addition of Amazon’s Alexa+ AI technology to the BMW Intelligent Personal Assistant increases the range of functions even further. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological leap forward focused on adding value for the customer. The AI technology used is a large language model (LLM), a type of generative AI that “understands” language and can formulate its own responses. This results in more dialogue-based verbal interaction, enabling intuitive and intelligent exchanges, access to external knowledge bases, cloud-based services, and media content, as well as control of vehicle functions. Linking the BMW Intelligent Personal Assistant to an Amazon account allows the user to search for and stream music, listen to the latest news and access a wide range of other content effortlessly.

At the driver’s request, the BMW Intelligent Personal Assistant is also able to offer proactive suggestions based on usage patterns and other factors. BMW Operating System X further expands this intelligent capability by taking far more contexts into account, e.g., based on the driving situation, environmental analysis, or interior sensing.

Additional capabilities for driver support have been added to the BMW Intelligent Personal Assistant with the “Routines” function. It is now easy for the driver to teach a routine to the assistant, thereby maximizing individual driving pleasure. For example, if the driver sets the automatic climate control to maximum cooling and switches on seat ventilation whenever the temperature exceeds 80 degrees in summer, these actions can easily be combined into a routine that is carried out automatically. This works equally well in winter with the heated steering wheel, heated seats, and defrost function. The driver can also create personalized routines based on defined personal conditions, such as situation, seat occupancy, time, and temperature.

BMW Passenger Screen takes entertainment for the front passenger to the next level.

The optional BMW Passenger Screen has been specifically designed to provide entertainment for the front passenger during a journey. The 14.6-inch full-HD display allows easy and intuitive multi-touch operation. The screen seems to merge seamlessly with the Central Display with free-cut design, giving the front passenger full access to the wide-ranging BMW Entertainment offering. The package includes video streaming and TV programs, gaming, music, and much more. The interior camera can be used for video conferencing on the go. Log-in with a BMW ID is not required. BMW Digital Premium – included for four years at no charge when the optional passenger Screen is selected – includes the necessary data allowance and is available on all the car’s displays.

An integrated shield function ensures the driver can stay focused on the task of driving at all times. The interior camera detects any driver distraction while on the move and automatically darkens the display.

If there is no front passenger in the car, the BMW Passenger Screen will automatically switch to a reduced mode and blend harmoniously into the other displays inside the BMW. Here, the display background is adjusted to suit the active My Mode and the ambient lighting.

First-class in-car entertainment – greatly enhanced entertainment offering, including apps from popular third-party providers.
BMW Operating System X offers customers a broader range of in‑car entertainment than ever before. They can opt for the convenience of using the extensive app, video and gaming portfolio with the data included with the BMW Digital Premium package. Or they can provide their own connectivity by using their smartphone as a mobile hotspot or logging in to a Wi-Fi network. A single connection per car is all that is required, and this is then available to enjoy entertainment offerings on the optional BMW Passenger Screen.

Customers are also able to access the Video app (powered by TiVo™), which provides an ever-expanding range of content, such as news and live/on demand streaming platforms. Videos can be streamed on the Central Display and the optional BMW Passenger Screen when the vehicle is stationary. This functionality remains available to use on the BMW Passenger Screen while on the move. When the vehicle is stationary, customers can sign in with existing accounts to resume movies or series from the exact point they left off at home.

The AirConsole app provided by BMW Operating System X offers great entertainment for all passengers – with world-famous classics that have been specially adapted for the in-car gaming experience, such as UNO® Car Party!. Hot Wheels: Xtreme Overdrive™️ from Mattel is another highlight of the extensive AirConsole gaming library. With AirConsole, players can use their smartphones as controllers, allowing all passengers to play with or against each other.

Customers can obtain further games and apps for in-car entertainment from the BMW ConnectedDrive Store. Selected games can now also be controlled with the Bluetooth controllers for standard games consoles. The BMW ConnectedDrive Store already features more than 60 apps worldwide. Categories include music & audio, entertainment, gaming, news, and travel & local – and the choice will continue to grow.

BMW Digital Premium: the flexible, complete package for entertainment, security functions, and extended navigation features.
The optional BMW Digital Premium includes the Security Assistant, which comprises a host of useful functions to give the customer greater peace of mind. For instance, attempted thefts and parking bumps will trigger push notifications in the My BMW App. And in the event of an accident, the BMW Drive Recorder instantly makes exterior footage of what happened available in the car, and this recording can then be exported to a mobile phone. The anti-theft and parking collision recorder also makes automatic video recordings. The Remote Inside and Remote 3D View functions additionally allow customers to take a glance inside their car and check its immediate vicinity using the My BMW App.

In addition, BMW Digital Premium expands the range of navigation functions within BMW Maps. Additional real‑time traffic information, satellite views, 3D building models and proactive tips assist with accurate and anticipatory route planning. Information on parking facilities and points of interest is also presented in greater detail. Precise and realistic visualization of traffic lanes facilitates navigation guidance when dealing with complex road layouts in cities.

The data required for entertainment functions is included with BMW Digital Premium, meaning there is no need for customers to provide a data connection by using a smartphone as a hotspot or signing in to a Wi-Fi network. This connection can be used with the Central Display and the optional BMW Passenger Screen. What’s more, the 5G-ready vehicle telematics system ensures the best possible streaming speed at all times. And with BMW Digital Premium, new functions and services can be added at any time – ensuring that the digital user experience will always remain up-to-date and connected.

An even smarter ride with extended functions in the My BMW App.
Since launching in 2020, the My BMW App has become a key component of the BMW experience, with more than 16 million active users worldwide. Designed for genuine software-defined vehicles (SDV) with completely new electronic and software architecture, the Neue Klasse technology forms the basis for mobile services: real-time interaction, more in-depth access to functions for a wider range of remote services and personalization, as well as new connection options for passengers in the vehicle itself. This new quality of integration delivers new experiences in the BMW X5 and contains a high level of potential for future innovation. Highlights include:

• Extended remote functions in real time: for operating vehicle functions remotely in real-time – including raising/lowering the windows, preconditioning the cabin with temperature adjustments and activation of seat heating, and setting charging windows for the BMW iX5 and plug-in hybrid models.
• Passenger remote control: passengers are now able to connect their My BMW App with the car quickly and simply by scanning a QR code. This allows them to easily control vehicle functions, such as music playback, temperature settings, lighting, and navigation control.
• Updates to Digital Key Remote Controls: initial functions in iOS can be operated with Siri; shortcuts with an iPhone or Apple Watch.

Effortless smartphone integration using Apple CarPlay and Android Auto as standard.
Wireless use of Apple CarPlay and Android Auto is also included as standard. Any available metadata for media titles or route guidance instructions that are active in the current mode is shown to the driver in the BMW Panoramic Vision and BMW 3D Head-Up Display in an intelligently presented form. The QuickSelect widgets remain available on the Central Display, while content projected from the smartphone is embedded alongside these so that it fits into the display’s shape. Once linked, the Apple CarPlay / Android Auto icon will be added to the menu bar, allowing the projected content to be displayed in full-screen mode.

Flexibility even after buying the vehicle: software updates and extended choice of BMW ConnectedDrive Upgrades
BMW ConnectedDrive Upgrades allow customers to add further digital products and services to their vehicle after they have bought it. All BMW ConnectedDrive Upgrades give customers the option of activating a free trial period. Depending on the product at hand, these functions can be booked for the vehicle’s lifetime, one year or one month. They can be obtained from the BMW ConnectedDrive Store either via an internet browser, in the My BMW App or directly from the car.

The BMW ConnectedDrive Store serves as the main gateway for customers wishing to obtain third-party apps, download BMW ConnectedDrive Upgrades or manage existing downloads.

Over-the-air software updates will also ensure the new BMW X5 is always kept up to date. The update capability and updating process have been carefully refined and simplified for BMW Operating System X. Updates can even be carried out automatically, if desired.

The first battery-electric BMW iX5.
The new BMW iX5 60 xDrive launches with sixth-generation BMW eDrive technology, combining a new electric powertrain with a completely redesigned high-voltage battery concept first introduced in the BMW iX3. Known as Gen6, the 800V system delivers significantly increased range, faster charging, and bidirectional charging capability, and a standard NACS charging port.

Gen6 also introduces newly developed electric motors and high-voltage batteries with cylindrical cells, delivering 20 percent greater energy density than the previous Gen5 prismatic battery cells.

New lithium-ion cylindrical cells increase energy density.
The BMW iX5 is the first model to use new 120-millimeter-high cylindrical cells in the high-voltage battery. Measuring 46 millimeters in diameter, they use the same cell chemistry as the 95-millimeter-high cells in the BMW iX3, with the increased height raising usable cell energy by almost 30 percent.

Cell-to-pack design supports 144 kWh of net usable energy.

The cylindrical cells are integrated directly into the BMW iX5 high-voltage battery without modules or additional structural elements. This cell-to-pack design increases pack-level energy density while helping reduce weight and cost.

Energy Master: intelligent central control for all-electric models.

The Energy Master houses the high-voltage battery electronics and is positioned directly on the battery. New to Gen6 and developed in-house by BMW, it supplies power to the electric motors and onboard electrical systems while managing battery data for intelligent, efficient, and safe operation.

Two highly efficient electric motors with EESM and ASM technology.
The BMW iX5 60 xDrive uses one electric motor at each axle, producing a combined 570 hp and 593 lb-ft of torque. The rear axle, the primary drive axle, features an electrically excited synchronous motor (EESM) developed for the 800V architecture. As the core of Gen6 drive technology, it produces 325 hp and 369 lb-ft of torque.

Unlike motors with permanent magnets, the EESM is based on a stator that induces a rotating magnetic field with three-phase alternating current and a rotor with electrically excited electromagnets. The design of the EESM is therefore fundamentally different from that of motors with permanent magnets, allowing the magnetic field to be adjusted to the driving situation. This reduces losses at low loads and enables strong magnetic fields under high load for high torque and consistent power delivery. An inverter manages current conversion, rotor excitation, and control functions to keep the EESM operating at high efficiency.

An asynchronous motor (ASM) at the front axle adds 245 hp and 225 lb-ft of torque. Compact, robust, and heat-resistant, the ASM uses induction rather than magnets or electrical excitation. Because it creates no drag loss when de-energized, it can switch off at reduced loads, allowing the BMW iX5 to drive on the rear axle alone for greater efficiency.

The BMW iX5 60 xDrive accelerates from 0 to 60 mph in an estimated 4.4 seconds and reaches an electronically limited top speed of 130 mph. The first-ever BMW iX5 has an estimated electric range of up to 435 miles (preliminary estimate based on BMW AG testing using EPA procedures).

Gen6 supports charging up to 460 kW DC and enables bidirectional charging capability.
The BMW iX5 enters a new era of charging speed, range, and convenience. Its Gen6 high-voltage battery supports higher charging capacity through 800V technology, while a control unit with integrated switching matrix enables charging at 400V DC stations. With charging rates of up to 460 kW, charging from 10 to 80 percent takes just 22 minutes, and customers can add an estimated 170 miles of range in just 10 minutes (preliminary estimate based on BMW AG testing using EPA test procedures). On AC power, the BMW iX5 charges at up to 15.4 kW as standard.

Battery preparation brings the high-voltage battery to the ideal temperature before DC charging, increasing charging capacity immediately after connection and reducing charging time. When BMW Maps is actively navigating to a DC charging station, the BMW iX5 automatically warms or cools the battery. Drivers can also activate preparation manually through the Central Display or My BMW App, where battery temperature status and remaining preparation time are always visible.

Charging-optimized route planning in BMW Maps makes long-distance electric driving easier. If the destination cannot be reached with the available range, the system calculates an efficient route with charging stops, based on the driver’s preferred arrival charge levels and charging station operators. Using AI from previous charging cycles, it can consider expected charging capacity, reliability, and precise station location data when selecting stops. The intelligent charging flap also recognizes when the customer intends to charge and opens or closes automatically.

Every new BMW iX5 also includes extensive bidirectional charging capability, allowing it to serve as an energy source in multiple ways. Vehicle-to-Load turns the BMW iX5 into a mobile power bank for electrical devices, Vehicle-to-Home allows it to provide power during an outage, and Vehicle-to-Vehicle enables connection to vehicles in need of electrical power.

High-efficiency internal combustion engine with 48V mild hybrid technology.
The BMW X5 40 and 40 xDrive are powered by the latest BMW 3.0-liter inline-six, part of the current BMW EfficientDynamics engine family. A new turbocharger raises output by 19 hp to 394 hp, while maximum torque increases from 383 to 428 lb-ft. The BMW X5 40 models accelerate from 0 to 60 mph in 5.1 seconds, or 4.8 seconds with a 1-foot rollout, and reach an electronically limited top speed of up to 155 mph when properly equipped.

The extensively updated B58 engine uses the Miller combustion cycle to improve efficiency by shortening intake-valve opening times. Optimized intake ports and combustion chambers, an ignition system with active coils and integrated electronics, electric VANOS variable camshaft timing, and an exhaust manifold integrated into the cylinder head further enhance performance and efficiency. Switchable exhaust-side rocker arms can interrupt gas exchange, reducing drag torque on overrun by around two thirds and allowing more braking energy to be recovered by the 48V mild hybrid system.

A dual injection system combines high-pressure injection with a low-pressure supply to the combustion chambers. This improves flow characteristics in the intake ports and cylinders, helping reduce particle buildup and CO2 emissions.

48V mild hybrid system with crankshaft-mounted starter generator in the eight-speed Steptronic Sport transmission.
At the heart of the 48V mild hybrid system is an electric motor integrated with the power electronics in the compact housing of the eight-speed Steptronic Sport transmission. Acting as a crankshaft-mounted starter generator, it helps the combustion engine deliver smooth, dynamic, and efficient performance.

Depending on the driving situation, the mild hybrid system provides up to 148 lb-ft of torque and up to 17 hp of electric boost for sharper response when pulling away or accelerating. The starter generator also makes Automatic Start/Stop operation smoother. Energy for the boost function is stored in a 48V battery beneath the luggage compartment, charged mainly through recuperation during overrun and braking. The same battery also supplies the vehicle’s 12V electrical system through a voltage transformer.

The BMW X5 50e xDrive.

The BMW X5 50e xDrive pairs the updated six-cylinder inline engine with a synchronous electric motor rated at 194 hp. Integrated with the power electronics inside the eight-speed Steptronic transmission, the motor requires no additional installation space. It draws energy from a fifth-generation high-voltage lithium-ion battery in the underbody, with 26.5 kWh of usable energy.

Together, the combustion engine and electric drive produce 483 hp and 516 lb-ft of system torque, with the straight-six contributing 308 hp. The BMW X5 50e xDrive accelerates from 0 to 60 mph in just 4.6 seconds, can reach an electronically limited 155 mph, and can travel up to 87 mph in pure electric mode. The estimated all-electric range is up to a very practical 44 miles (preliminary estimate based on BMW AG testing using EPA test procedures), an improvement of about 15 percent from the previous generation.

Refined chassis technology delivers signature BMW dynamics with elevated comfort.
For the fifth-generation BMW X5, BMW has further refined the balance of dynamic capability and long-distance comfort. The double-wishbone front axle, five-link rear axle, and chassis systems are adapted to each model and drivetrain, while increased track width, standard mixed-size tires, and additional body stiffness enhance precision. New acoustically decoupled steering and a new steering gear further improve comfort and control.

The Heart of Joy with BMW Dynamic Performance Control opens a new dimension in the all-electric BMW iX5.
Advanced, highly connected driving dynamics systems help the new BMW X5 use available grip to full effect. Combustion-engine and plug-in hybrid models use tenth-generation Lateral Dynamics Management and near-actuator wheel slip limitation for fast, precise control. Lateral Dynamics Management coordinates agility-related functions, including intelligent all-wheel drive, while stabilization and engine management remain part of BMW’s proven network of specialized control units.

The all-electric BMW iX5 models and future BMW iX5 Hydrogen go further with Neue Klasse technology. Their additional “Superbrain,” the Heart of Joy with BMW Dynamic Performance Control, was developed fully in-house and acts up to ten times faster than previous systems. It adjusts the drive system, brakes, steering functions, charging, and recuperation in milliseconds, using the electric drive system to support performance and efficiency with unprecedented precision.

The result is composed, precise handling that reinterprets The Ultimate Driving Machine for the BMW iX5. The Heart of Joy reduces corrective inputs, supports consistent cornering behavior, and increases driver confidence. It also enables exceptionally smooth stopping and improves efficiency by expanding recuperation to more driving situations, including deceleration to a standstill.

Both driving stacks are tailored to their respective powertrains, helping deliver the precise, confidence-inspiring driving experience expected of a BMW. Future models will also benefit from high-performance driving dynamics management optimized for each powertrain variant.

Enhanced Trailer Stability Control supports confident towing.
Optimized trailer sway logic helps the new BMW X5 recognize trailer movement early and counteract it quickly. Depending on equipment, the system can intervene in several ways. For the first time, the all-electric BMW iX5 can use the optional rear-wheel steering to help stabilize a trailer, adding comfort and confidence while towing. If sway becomes more pronounced, all models can use braking intervention to stabilize the vehicle and trailer.

Standard 21-inch wheels, with 22-inch and 23-inch options available.
Larger wheels and tires further support the new BMW X5’s improved driving characteristics. Standard 21-inch wheels are paired with mixed-size tires measuring 255 millimeters at the front and 285 millimeters at the rear. Optional 22-inch (with either all-season or summer tires) and 23-inch wheels are also available.

Near 50:50 weight distribution and adaptive suspension as standard.
The new BMW X5 boasts adaptive suspension as standard, with dampers controlled electronically at each individual wheel, and weight distribution close to 50:50. Continuous adjustment of the damping can fine-tune the suspension across a wide range extending from high ride comfort to sporty, dynamic driving. Alternatively, the driver can also use the My Modes to select a basic setting for the adaptive suspension, ranging from comfort to dynamic.

Adjustable vehicle height can be used to improve ride comfort or increase efficiency.
One component of the optional adaptive two-axle air suspension is the automatic self-levelling function, which keeps the vehicle at the desired height regardless of the load. This means that the suspension’s full range of spring travel is always available to absorb any uneven surfaces and it will provide optimal ride characteristics, no matter how heavily laden the vehicle is. The adaptive two‑axle air suspension also provides the option of adjusting the vehicle’s ride height automatically or manually. The driver can choose from three settings in the Air Suspension menu. With the Auto setting, the vehicle automatically adjusts to the current driving speed and the selected My Mode. The starting level is maintained up to a speed of approximately 87 mph, at which point vehicle ride height lowers by 10 millimeters. Ride height lowers a further 10 millimeters above 124 mph or automatically if Sport or Sport + chassis settings are selected in My Modes. This lowers the center of gravity and reduces the vehicle’s air resistance. For the High setting, the vehicle is raised by 20 millimeters, increasing the ground clearance when not on paved roads, or when driving over obstacles or using garage exit ramps, for example. The Low setting lowers the BMW X5 by 40 millimeters when parked, making loading more comfortable and ensuring that it is easier to get in and out of the vehicle. The lowering option can now be selected while the vehicle is moving, which was not possible before. The vehicle is then lowered automatically when it comes to a stop. When restarted, the BMW X5 automatically returns to the Auto setting.

Adaptive Chassis Control Professional with roll stabilization for BEV and PHEV for the ultimate in signature BMW driving dynamics combined with maximum ride comfort.
Adaptive Chassis Control Professional is available as an optional extra to maximize the dynamic prowess of the all-electric BMW iX5 and the X5 50e xDrive. It features active roll stabilization that uses a 48V electric motor positioned in the center of each axle and active anti-roll bars to ensure fast and precise compensation of the lateral forces inducing body roll when driving through corners. Adaptive Chassis Control Professional improves agility, directional accuracy, and driving precision, while also enabling highly dynamic steering response thanks to its ability to stabilize body roll more effectively. As a result, the driver enjoys extremely precise reactions from the steering and impressive agility.

Active roll stabilization also increases comfort when driving in a straight line by decoupling the fixed connection between each axle’s wheels provided by a conventional anti-roll bar. As a result, suppression of body vibrations is also improved when driving straight ahead or at low levels of lateral acceleration: since the adaptive two-axle air suspension with self-levelling function maintains the full range of spring travel even when the vehicle is heavily laden, the addition of active roll stabilization makes it possible to activate a softer air spring setting and increase ride comfort. The amount of body roll caused by surface imperfections on one side of the vehicle when driving in a straight line is reduced thanks to the decoupled anti-roll bars. This has the effect of decreasing the lateral acceleration forces and the obtrusive side-to-side head movements that these can cause. As well as reducing rolling movements caused by bumps in the road on one side of the car, the Active Roll Comfort function goes further still by actively adjusting the body height on the corresponding side of the vehicle at the same time.

Integral Active Steering makes even lighter work of maneuvering with an improved turning circle, increases agility at low and moderate speeds, and optimizes poise and assurance when changing lanes at high speed. To this end, the rear wheels are turned in either the same or the opposite direction to the front wheels – depending on road speed – by up to 3.2 degrees. Steering the rear wheels in the opposite direction to the front wheels at low speeds reduces the turning circle of the BMW X5 by around 2.5 feet.

BMW Symbiotic Drive keeps the driver engaged in the interaction between human and artificial intelligence.
BMW’s advanced Level 2 driver assistance systems are designed for seamless cooperation between driver and vehicle. Rather than pursuing the highest possible automation in every situation, BMW focuses on assistance that is useful, controllable, and confidence inspiring. Even when assistance is active, the driver can accelerate, steer, or brake without deactivating the system. Clear displays and operating logic in BMW Panoramic iDrive help make assisted driving intuitive while supporting safe use of the highest SAE Level 2 automation.

BMW Symbiotic Drive also shapes the behavior of active safety systems such as Lane Keeping Assistant. Operating unobtrusively in the background, these systems interpret steering behavior and driver gaze to help determine intent, intervening with warnings or steering support only when unintentional lane departure or a potential collision is detected.

Optional Highway Assistant enables hands-free driving on suitable highways at speeds up to 85 mph.
Highway Assistant allows the driver to take their hands off the wheel for extended periods on suitable limited-access highways at speeds up to 85 mph, when weather and traffic conditions permit. The driver must remain attentive and ready to intervene. Enhanced with Active Lane Change with Eye Activation, the system can recommend a lane change when the X5 approaches slower traffic. A glance toward the appropriate exterior mirror confirms the maneuver, and the vehicle signals and changes lanes when it is safe to do so.

Standard Driving Assistant Plus supports steering, braking, and speed control.
Driving Assistant Plus comes standard on the BMW X5 and can help control speed, maintain distance from the vehicle ahead, and keep the X5 centered in its lane at the driver’s request. The system can also adjust speed to detected limits and for upcoming corners, roundabouts, and turns. As with all driver assistance systems, the driver must remain alert and ready to take over at any time.

BMW Symbiotic Drive with BMW Soft Stop supports smooth recuperative braking to a standstill.
In the BMW iX5 and upcoming BMW iX5 Hydrogen, the Heart of Joy works with BMW Dynamic Performance Control to manage drive, braking, steering subfunctions, charging, and recuperation. In all-electric BMW iX5 variants with driver assistance activated, the Superbrain of Automated Driving enables BMW Soft Stop, using precise electric-motor control to bring the vehicle to an exceptionally smooth stop without jerking or brake noise. In everyday driving, recuperation handles nearly all braking; conventional brakes are reserved for enthusiastic driving or emergency braking.

An expanded suite of standard active safety functions builds on the outgoing model.
BMW Symbiotic Drive helps active safety functions intervene only when a risk is detected, and the driver is distracted or not fully in control. Standard features include Lane Keeping Assistant, Active Blind Spot Detection, Side Collision Protection, and Crossing Traffic Warning with Brake Intervention when turning into a road or leaving a parking space. Emergency Brake Assistant with Evasion Assistant helps prevent frontal collisions with maximum braking when needed and can now respond to wildlife crossing the road. Exit warning can also delay door opening when, for example, a cyclist is approaching.

Parking Assistant Plus adds AI-supported parking space detection and maneuver planning.
Optional Parking Assistant Plus on the new BMW X5 supports swift, smooth semi-automated parking. A redesigned surround visualization makes detected spaces easier to select, while the system provides 360-degree views with curb, 3D, and car wash perspectives. Maneuver Assistant can record and repeat recurring maneuvers up to 600 feet. The optional Parking Assistant Professional adds Remote Control Parking and stored-maneuver control from up to 15 feet away using the My BMW App. Driving and parking assistance functions can also be activated later through the BMW ConnectedDrive Store.

BMW Group in the U.S.

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 359 BMW retailers, 139 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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• New landmark celebrates Plant Spartanburg's role as the global home of BMW X Sports Utility Vehicles.

Spartanburg, S.C. – June 30, 2026… BMW today unveiled a new “Home of X” sculpture outside the BMW Zentrum in South Carolina, creating a bold new landmark that celebrates Plant Spartanburg's role as the global home of BMW X Sports Utility Vehicles and serves as a lasting symbol of BMW's commitment to South Carolina and the United States.

Designed by Designworks, a BMW Group company, the sculpture transforms the iconic "X" into an immersive architectural experience that visitors can walk through, gather around and interact with. The sculpture reflects the significance of Plant Spartanburg, where BMW X models are assembled for customers around the world, and reinforces the plant's identity as the Home of X.

Rising from a base bearing the outline of the United States, the sculpture's twisting, illuminated form reflects the innovation, capability and forward-looking spirit that define the BMW X family. Rather than representing any single vehicle, the sculpture captures the broader character of BMW X and the significance of Plant Spartanburg, which has played a central role in the success of the BMW X family.

"The goal was to create something that immediately communicates the significance of Plant Spartanburg," said Julia De Bono, CEO/Studio Director of Designworks. "We wanted to transform the BMW X it into a physical experience that people can engage with. Inspired by the people, technology and landscape that have shaped Plant Spartanburg, the sculpture is designed to feel both timeless and dynamic—a symbol of the BMW X family and the future it represents."

The sculpture was developed around three interconnected themes—community, territory and technology—which serve as the foundation for the Home of X story.

The community narrative honors the people and associates whose dedication has helped make Plant Spartanburg a cornerstone of BMW's global production network. The territory narrative recognizes the United States as the birthplace and largest market for BMW X models. The technology narrative highlights the innovation and manufacturing expertise behind the BMW X models assembled in South Carolina.

Designed as more than a traditional sculpture, the sculpture invites visitors to become part of the experience. Open spaces within the structure create places to sit, gather and reflect, while integrated lighting transforms the sculpture throughout the day and night. Its upward-reaching form serves as a beacon, symbolizing the continued evolution of the BMW X family and BMW's future in the United States.

"Designing this sculpture as an automotive designer meant translating a motion-driven visual language into something permanently still," said Nicola Mondini, Creative Director, Automotive Design, Designworks. "While seemingly counterintuitive, we had to create a sculpture that felt dynamic and future-oriented, yet stable enough to become a gathering place for people—where the final form isn't just expressive, it actually becomes part of their everyday lives."

The Home of X story continues inside the BMW Zentrum, where new exhibits expand on the themes of community, territory and technology through immersive displays highlighting the history of BMW X models, the advanced manufacturing technologies at Plant Spartanburg and the people who have helped shape BMW's success in South Carolina.

Each of the three zones inside the Zentrum is designed to immerse visitors in a distinct dimension of the Spartanburg story. In the territory zone, milestone BMW X models are paired with diverse American landscapes, guiding visitors on a journey through the plant's history and its deep roots in the US. The technology zone offers a window directly into the manufacturing process, bringing the precision and innovation behind each X model to life. The community zone follows two parallel journeys: the making of a vehicle on the assembly line, told through the faces and hands of the workers who bring it to life, and the story of a person's relationship with BMW, from first encounter to devoted driver—capturing the emotional connection between the brand and the lives it touches.

"This is a full-circle moment for Designworks. We shaped the first BMW X model, and we've been part of the Spartanburg story ever since," said Paul Ferraiolo, Director, Strategy & Partnering, Designworks. "This sculpture connects BMW's past to its future—and honors the people who build it every day."

The sculpture made its public debut during BMW's Home of X event, where media, guests and company leaders gathered to celebrate the completion of BMW's $1.7 billion investment in South Carolina operations, Plant Spartanburg's position as the global Home of X and the world premiere of the all-new BMW X5. The sculpture transforms the Home of X theme into a permanent landmark that visitors can experience for years to come.

Together, the Home of X sculpture and the enhanced BMW Zentrum experience create a new destination for visitors while celebrating the legacy, innovation and future of BMW X models assembled at Plant Spartanburg.

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About Designworks 

Designworks is the BMW Group's innovation studio and a global creative consultancy at the intersection of design, technology, and innovation. The studio specializes in mobility, product, and digital life design, as well as strategic design consulting. Founded in Malibu, California in 1972 by Chuck Pelly, Designworks became a wholly owned subsidiary of the BMW Group in 1995. Today, the studio serves as a creative driving force for all BMW Group brands while partnering with clients across a wide range of industries, including aviation, agriculture, mobility, consumer electronics, and spatial experiences. With studios in Los Angeles, Munich, and Shanghai, Designworks helps organizations envision and create future products, services, and experiences through a human-centered approach to innovation. Since 2024, the studio has been led by Anders Warming.

www.bmwgroupdesignworks.com

BMW Manufacturing Co., LLC

BMW Manufacturing Co., LLC is a subsidiary of BMW AG in Munich, Germany, and assembles the BMW X3, X5, X5 M, X7, and XM Sports Utility Vehicles and the BMW X6 and X6 M Sports Activity Coupes.  In addition to the South Carolina manufacturing facility, BMW Group North American subsidiaries include sales, marketing, and financial services operations in the United States, Canada and Latin America; a manufacturing plant in San Luis Potosi, Mexico; and a design firm and technology office in California. For more information on BMW Manufacturing, visit www.bmwusfactory.com.

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• SDK and BMW M 1000 RR capture their 2^nd win of the 2026 Superbike season.
• Six podium finishes in eight races for the OrangeCat Racing team.
• Jayson Uribe picks up valuable Championship points with heroic 8^th place finish.

  Woodcliff Lake, NJ – June 28, 2026 . . . In a last lap thriller that defines MotoAmerica Superbike racing, Sean Dylan Kelly, and hisNo. 40 OrangeCat Racing BMW M 1000 RR,pulled off a spectacular pass at the end of Race 2, to take their 2^nd win and 6^th podium finish of the 2026 season.

The weekend at The Ridge Motorsports Park in Shelton, WA began with some very wet practice sessions on Friday. By Saturday’s Qualifying, the sun had come out and the two OrangeCat Racing riders qualified 4^th (Kelly) and 11^th (Uribe). The rain came back for Race 1 however, making it a very cautious affair for all riders.

Race 1 

Sean Dylan Kelly would start from Row 2 (4^th position) with his teammate Jayson Uribe forced to the back of the grid and the 20^th starting grid spot due to a penalty from the previous round. From the start, Kelly found himself pushed out of the front runner group and carefully navigated the wet conditions to bring his BMW M 1000 RR home without incident in 7^th position. Meanwhile Jayson Uribe put in a heroic effort to fight his way from 20^th to 8th picking up some very important Championship points in the process.

Race 2 

The conditions improved for Sunday’s Race 2, and it was immediately obvious that the pace required pushing 100% from start to finish. Kelly would again start from 4^th position with Uribe starting from 19^th again, serving a penalty from Road America. After three laps, Kelly found himself in the non-familiar for him 7^th position while Uribe had fought his way back up to 11^th.  At the half-way mark, both riders were making good progress with SDK back up to his starting position of 4^th and Uribe running in 10^th. With just three laps to go, Jayson’s battle was to come to an unfortunate end as a mechanical issue forced him to back into the pits, ending his hopes of a second top ten finish during the weekend. His teammate Sean Dylan Kelly meanwhile had set his sights onto the lead rider and did not let go. With just two turns to go in the race, SDK made his move in spectacular fashion, taking the lead and winning the race to the cheers of his OrangeCat Racing teammates and the fans.

Sean Dylan Kelly (rider No. 40 OrangeCat BMW M 1000 RR): “I’m really happy to get our second win of the season in race 2 on Sunday. That was the best I have felt with my BMW so far, and I really believe that was the best race of my career. It was not an easy weekend at all, with a couple of crashes, having to manage some pain, and a very tough race in the wet on Saturday, finishing in P7. Sunday’s race in the dry didn’t start off too smoothly, finding myself in P8 at one point, but I was able to start making passes and felt strong. It was a tight finish with a pass for the lead with just a few corners to go. I’m grateful for the package I have to be fighting up front and I’m looking forward to Laguna Seca in a couple of weeks. Thank you all.”

Jayson Uribe (rider No. 36 OrangeCat BMW M 1000 RR): “We knew going into this round that we’d be on the back foot with a pretty severe penalty we had to serve, but we didn’t let that stop us from trying to learn as much as possible. We spent every session, including the races, trying new settings and adapting the bike to different conditions to help build our database to pull from in future events. The rainy PNW creates tricky riding conditions but also inspires great ingenuity, which I think the entire OCR/BMW crew did a great job at managing. Race 1 was soaking wet, in which we came from P20 to P8 with some hard-fought battles. Race 2 was going even better, starting dead last again and fighting my way up the field when I encountered a mechanical issue that took us out of the race. I’m disappointed that I wasn’t able to show my true potential in race 2, but these things happen in racing sometimes. The BMW M 1000 RR Superbike is truly a pleasure to ride around The Ridge; I look forward to building on these lessons and carrying the developmental momentum into Laguna Seca in about 14 days.” 

Quad Lock Superbike Championship Standings

After four rounds of Quad Lock Superbike racing, Sean Dylan Kelly sits in 2^nd place, just five points behind the lead. Jayson Uribe is in 12^th, just four points outside of the top ten.

Next Race

MotoAmerica Superbikes return on July 10-12, 2026, at WeatherTech Raceway Laguna Seca.

About OrangeCat Racing

OrangeCat Racing is a professional motorcycle racing team based in Chicago, competing at the national level in MotoAmerica. OrangeCat Racing thrives on competition, on challenging itself, and on learning and growing together. The team’s dedicated to expanding the reach of motorcycle racing, sharing the experience of it, and creating an environment where riders can fully focus on their craft.

For 2026, OrangeCat Racing is competing for MotoAmerica’s Superbike class as a BMW Motorrad Motorsport official team. They’re also competing in the MotoAmerica Super Hooligan class aboard the electric Lightfighter motorcycle. For more information about OrangeCat Racing, visit www.orangecatracing.com.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 359 BMW retailers, 139 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available on-line at www.press.bmwna.com, www.bmwgroup.com and www.bmwmotorcycles.com

Facebook: www.facebook.com/BMWMotorradUSA

Instagram: www.instagram.com/bmwmotorradusa

X: https://x.com/bmwmotorradusa

YouTube: http://www.youtube.com/user/bmwmotorradusa

Watkins Glen. Laguna Seca, Detroit (both USA), Spa-Francorchamps (BEL), and Le Mans (FRA): four times in a row, BMW M Team WRT made it onto the podium with the BMW M Hybrid V8. The success streak has now come to an end at the IMSA WeatherTech SportsCar Championship (IMSA Series) six-hour race at Watkins Glen (USA). Sheldon van der Linde (RSA) and Dries Vanthoor (BEL) fought for third place in the #24 BMW M Hybrid V8 until shortly before the finish, but ultimately had to settle for fourth. In contrast, Connor De Phillippi and Neil Verhagen (both USA) were able to celebrate on the podium after taking second place in the GTD-PRO clas s with the #1 BMW M4 GT3 EVO from Paul Miller Racing.

BMW M Team WRT experienced a challenging weekend after their recent successes. Neither car was able to find the optimal set-up for the demanding Watkins Glen circuit. Nevertheless, car #24 managed to qualify in sixth place and even moved up into the top three during the race. Only a few minutes before the end, van der Linde lost the battle for third place and crossed the finish line in fourth. Philipp Eng (AUT) and Marco Wittmann (GER) struggled even more with balance and were further set back by a tyre puncture and a drive-through penalty. They finished ninth.

There was reason to celebrate in the GTD-PRO class. Connor De Phillippi and Neil Verhagen started third in their class and finished second after six hours. As a result, the Paul Miller Racing duo now leads the IMSA standings in their class. In the GTD class, Turner Motorsport with Robby Foley, Patrick Gallagher, and Francis Selldorff (all USA) led at times, but dropped back to seventh place after a late pit stop.

Comments after the race:

Andreas Roos (Head of BMW M Motorsport): “Unfortunately, our podium streak with the BMW M Hybrid V8 has come to an end after four races. That’s a shame, but the fact that we’re disappointed with a fourth place says a lot about the generally very positive trend of our LMDh project. At Watkins Glen, we weren’t able to find the optimal set-up for our two cars. Nevertheless, the team and drivers fought hard. Many thanks to everyone for their efforts! In just two weeks, we’ll have the chance to do better at the FIA WEC race in São Paulo. Congratulations to Paul Miller Racing, Connor De Phillippi, and Neil Verhagen on their well-deserved podium in the GTD-PRO class!”

Dries Vanthoor (#24 BMW M Hybrid V8, BMW M Team WRT, 4th place GTP): “It’s a pity that we lost the podium in the last ten minutes, but to be honest, a podium finish would have been a bonus today. We didn’t have the pace in the race to really fight at the front. Hats off to Sheldon. He drove a great race. Thanks also to the team, who made no mistakes at all. It was a smooth race, but our package just wasn’t fast enough here.”

Philipp Eng (#25 BMW M Hybrid V8, BMW M Team WRT, 9th place GTP): “The whole weekend wasn’t easy for us. We had major problems with the car’s balance. Still, we went into the race aiming for a good result. Unfortunately, we then had the tyre puncture and the penalty. On a day like this, everything comes together. The team still did a great job, and together we tried everything to understand the problems. I’m sorry that the sister car lost third place shortly before the end, but you can’t always be on the podium. We’ve managed it so many times in a row now, and I’m sure we’ll be back up there soon.”

Connor De Phillippi (#1 BMW M4 GT3 EVO, Paul Miller Racing, 2nd place GTD PRO): “We got the maximum out of today. The strategy was spot on, and we executed our plan perfectly. We knew we didn’t have the fastest car, but we also knew that with a smart strategy and fuel efficiency, we could stay at the front. In the end, it worked out, and we’re leaving Watkins Glen with the championship lead. I’m very happy about that.”

Robby Foley (#96 BMW M4 GT3 EVO, Turner Motorsport, 7th place GTD): “It looked pretty good for a while, but we were on a different strategy to our competitors and knew we’d need a yellow flag to make it work. That did come, but unfortunately too late for us. We didn’t have the pace to run right at the front, so we took a bit of a gamble. Unfortunately, it didn’t pay off, but we still scored important points for the championship.”

• Patrick Clark Named Vice President, Sales & Marketing, BMW Financial Services North America Succeding Aksel Krieger.
• Grant Paullo will assume the role of Regional Vice President, Central Region, BMW of North America succeeding Patrick Clark.

Woodcliff Lake, NJ – June 26, 2025… BMW announced today two changes to the executive leadership teams at BMW of North America and BMW Financial Services North America. Effective August 1, 2026, Patrick Clark will assume the role of Vice President, Sales & Marketing at BMW Financial Services North America. Grant Paullo will succeed Clark as Regional Vice President, Central Region, BMW of North America.

Clark initially joined BMW Financial Services North America in 1996 where, over the next 24 years, he held leadership positions across Finance, Operations, Sales and Marketing, including field leadership in the Southern Region. In 2020, he transitioned to BMW of North America as Regional Sales Manager for the Central Region before assuming leadership of BMW Canada's sales business in 2024. Most recently, Clark served as Regional Vice President for BMW of North America’s Central Region, where he led the team to record sales in 2025.

Clark will report to Ole Jensen, President and CEO of BMW Financial Services North America and leverage his broad leadership experience to drive continued profitable growth and advance BMW Financial Services' strategic objectives.

"We are happy to welcome Patrick back into the BMW Financial Services organization," said Ole Jensen, President and CEO of BMW Financial Services North America. "Patrick brings a unique combination of financial services expertise, sales leadership and deep knowledge of the BMW Group. His experience across our business in the U.S. and Canada, coupled with his proven track record of delivering results, positions him well to lead our sales organization and help drive the next chapter of profitable growth."

Concurrently, Grant Paullo will take over leadership for BMW of North America’s Central Region, with responsibility for all sales, marketing, aftersales and center development functions across 12 midwestern states and 78 BMW dealers in the region. He will report directly to Shaun Bugbee, Executive Vice President, Operations, BMW of North America.

"Throughout his career, Grant has earned the trust and respect of our retailers and associates through his collaborative leadership and focus on results," said Shaun Bugbee, Executive Vice President, Operations, BMW of North America. "His extensive regional leadership experience makes him the ideal choice to lead the Central Region as Regional Vice President, and I am confident he will build on the region's strong momentum."

Paullo brings more than 25 years of experience with BMW Group in the U.S. to his new role, first with BMW Financial Services North America and later with BMW of North America. Since 2005, he has held positions across Network Development, Sales & Marketing and Aftersales in the Eastern and Central Regions. Most recently, he served as Department Head of Sales and Marketing for the Central Region, where he was responsible for driving sales performance and strengthening retailer partnerships.

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BMW Group in the United States.  

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 359 BMW retailers, 139 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. 

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA. 

• Preview of the new design language for high-performance automobiles from BMW M GmbH.
• New interpretation of dynamics, agility, and precision at BMW M.
• Design and technology transferred from motorsport.

Woodcliff Lake, NJ/Le Mans – June 12, 2026… The BMW M Concept Neue Klasse celebrates its world premiere at the 24 Hours of Le Mans. It showcases the new BMW M design language and sends a clear signal for the brand’s all-electric future. The future BMW M product portfolio combines expressive design, high performance and innovative materials.

The vehicle builds a bridge between its history and motorsport. It is instantly recognizable as a high-performance automobile. BMW M thus remains true to its guiding principle: “Born on the racetrack. Made for the streets.”

“The new BMW M design language forms the expressive spearhead of the Neue Klasse – determined and purposeful,” says Oliver Heilmer, Head of Design BMW Compact Class, Neue Klasse and BMW M. “At BMW M, form consistently follows function. Every detail serves performance. This project is truly special to me because it carries the BMW M character into a new era.”

Form, function, and motorsport references in the exterior design. 

Powerful proportions, precise lines, and a muscular shoulder section with wide wheel arches define the unmistakable BMW M character.

Numerous M-specific design measures optimize aerodynamics – including the reinterpreted M aero exterior mirrors in the colors of BMW M.

A distinctive air outlet shapes the V-shaped front hood and supports the cooling of the electric drivetrain. A forward-facing shark nose and a light signature with a unique depth effect characterize the front end. Headlights and kidney grille form a single unit. The new M Yellow Lights create a focused view of the road. The yellow light icons are set to become a new signature feature of future BMW M automobiles and reference GT racing cars as well as the BMW M Hybrid V8.

The front apron of the BMW M Concept Neue Klasse adopts a trimaran-style bumper, inspired by the form of high-speed multihull sailing boats. The three-part design underlines the vehicle’s technical appearance. It also provides structural support for the front splitter – an aerodynamic element at the lower edge of the front end.

Another new lighting accent for future BMW M automobiles are the three-dimensional Track Lights located in the outer sections of the front apron.

Track Lights and trimaran design also shape the rear apron of the BMW M Concept Neue Klasse. The Track Lights frame the trimaran element above the floating diffuser. A striking ducktail spoiler improves aerodynamics, increases downforce at the rear axle and at the same time sets a striking accent within the clean surface design of the rear end.

Natural fiber elements are used in both the exterior and interior of the BMW M Concept Neue Klasse – for example in the front splitter, the hood air outlet, and the diffuser. For the first time, natural fiber is not only used in its pure form but also in a refined finish with M branding in the roof graphic.

The newly developed Monza Red metallic paint finish and the red-and-blue coded center-lock wheels strengthen the visual link to BMW M and motorsport.

Driver-focused cockpit for an intense BMW M experience. 

The interior of the BMW M Concept Neue Klasse is reduced and consistently geared towards the driving experience in a next-generation all-electric BMW M.

Four newly developed bucket seats provide secure support even in highly dynamic driving situations and integrate structural elements made from natural fiber materials.

The seat upholstery in Bathurst Blue and Berry Red picks up the BMW M colors in a two-tone Merino leather finish. Red five-point belts emphasize the sporty character.

For the first time in a BMW M vehicle, high-quality black nubuck leather is used. It can be found on the steering wheel, the door panels and the roll bar. The floating dashboard is finished in black knit material and features M-specific hexagonal backlighting.

Red accents on the M gear selector, the shift paddles on the M steering wheel, and in the digital displays add targeted sporty highlights in the cockpit and put performance center stage.

High performance and BMW M driving experience in a new dimension. 

The BMW M Concept Neue Klasse represents the next chapter in the M-typical blend of dynamics, agility, and precision. The innovative BMW M eDrive drive concept with four electric motors and BMW M Dynamic Performance Control elevates driving experience and racetrack capability to a new level.

“Even in the new all-electric era, we continue the M-typical tradition of transferring both technological innovations and defining design features directly from motorsport into series production,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH.

BMW M eDrive is based on the Neue Klasse’s Gen6 technology and was developed specifically for all-electric BMW M automobiles. The drivetrain concept combines four electric motors with the central control software – BMW M Dynamic Performance Control – in the high-performance computer Heart of Joy. Thanks to the integrated, wheel-specific control of the drivetrain and braking systems, BMW M eDrive opens up new potential for driving dynamics and driving safety. It enables high recuperation performance, optimal traction right up to the limit, and exceptionally direct response.

The 800-volt technology and the high-voltage battery with an energy content of more than 100 kWh create the conditions for long-range capability. A BMW M-specific optimized version of sixth-generation cylindrical cells provides especially high output when delivering energy to the electric motors and during charging. The housing of the high-voltage battery is structurally integrated with both the front and rear axle, thereby additionally contributing to driving dynamics.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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1. MINI Icon Drops is the first campaign in the automotive category to borrow directly from sneaker drop culture, unveiling eight special edition models as limited, timed releases.
2. Each model receives its own drop date, its own reveal, and its own cultural moment — designed to be collected.
3. The campaign was developed with creative agency Goodby Silverstein & Partners (GS&P) and includes a launch film, sneaker-inspired activations, and ongoing cultural moments throughout the year.

Woodcliff Lake, NJ:  MINI USA today announced the launch of “MINI Icon Drops,” a campaign developed with creative agency Goodby Silverstein & Partners (GS&P) that introduces eight new special edition models through a series of unique, timed releases all inspired by sneaker culture. Rather than unveiling the full lineup at once, each model receives its own drop date, its own reveal, and its own moment — exclusive, timed, and designed to be collected.

MINI has been creating special editions since the 1960s, long before “limited drops” became part of culture. Consumers have come to expect that spirit of individuality and self-expression from the brand. With MINI Icon Drops, the brand channels that heritage through a contemporary lens — treating each edition the way a coveted sneaker release commands attention: with scarcity, anticipation, and cultural intent.

“For this campaign, we leaned into our iconic roots in a contemporary way inspired by sneaker drops in a way that’s unique to MINI and the industry.” said Kate Alini , Head of Marketing, Product and Strategy, MINI USA. “Customization has always been central to our audience, and this approach allows us to connect with a new generation of drivers who value self-expression in all facets of their lives.”

A Campaign Built Around Restraint

MINI USA’s creative agency partner, GS&P translated the brand’s conviction into a campaign built around restraint: each model gets its own drop date, its own reveal, its own moment. The launch film breaks from category conventions entirely. No winding coastal roads. No hero shots. In fact, no cars at all. Instead, each edition is revealed through MINI’s unmistakable silhouette, built from the textures, materials, and design details that define each model.

“MINI’s design language is so distinctive that we could hint at each model using these gorgeous textures and materials in motion, while never showing any sheet metal, and let the brand do all the talking.” said Mason Douglass , Associate Creative Director, GS&P. “That kind of confidence in a visual identity is rare. It made for a very different kind of car film.”

Watch the launch film here: https://youtu.be/itlZAvs2xow

What’s Next

The film is just the starting point. Over the coming months, each drop will be supported by sneaker-inspired releases, cultural moments, and unexpected activations — extending MINI’s legacy of design with a contemporary twist. Additional drop dates and model details will be announced as the campaign unfolds.

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com
About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note: Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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• M xDrive all-wheel-drive system available for the BMW M2 compact high-performance sports car for the first time.
• Enhanced traction enables even faster acceleration combined with further improved agility and directional stability.
• M feeling without any trade-off in performance – through every season and in almost any road conditions.
• Market launch of the BMW M2 with M xDrive will get underway in late summer 2026.
• Base MSRP will be $73,600 plus $1,350 destination and handling.

Woodcliff Lake, NJ – June 2, 2026… With its combination of extremely agile handling, M-typical performance and compact dimensions, the BMW M2 embodies unadulterated driving pleasure in its ultimate expression. The new 2027 BMW M2 with M xDrive sees BMW M GmbH expanding the breadth of the M2 model line-up. Here, the all-wheel-drive system M xDrive will be available for the compact high-performance sports car for the first time. M xDrive splits the power developed by the 473 hp six-cylinder in-line engine with BMW M TwinPower Turbo technology between the front and rear axles according to the situation at hand. Also in play is the Active M Differential, which distributes drive fully variably between the rear wheels as required, maximizing traction and delivering the driving dynamics normally associated with a rear-wheel drive model.

These enhanced traction levels increase the M2’s agility, dynamism, and directional stability – and improves acceleration. The new BMW M2 with M xDrive therefore offers drivers the inimitable M feeling through all four seasons of the year, in almost any road conditions and in all weathers – without any trade-off in performance. The M2 showcases its optimized traction (which is also the product of specially developed chassis tuning) with sublime assurance in fluctuating grip conditions such as ice and snow as well as on the track.

The market launch of the BMW M2 with M xDrive will begin in late summer 2026.

Superior traction and further enhanced dynamics thanks to M xDrive and Active M Differential. 

The M xDrive all-wheel-drive system employs an electronically controlled multi-plate clutch in the transfer case to ensure fully variable and super-smooth division of the engine’s power between the front and rear wheels of the new BMW M2 with M xDrive. The system’s rear-wheel bias fits the familiar M blueprint. In normal driving, power is sent exclusively to the rear wheels. Only when they cannot feed any more power to the road does the all-wheel-drive system bring the front wheels into play. 

M xDrive works in tandem with the Active M Differential including M-specific traction control and DSC (Dynamic Stability Control). Together, they adapt the car’s responses precisely to the situation in order to deliver a driving experience of unsurpassed dynamism with a noticeable increase in directional stability and traction.

The transfer case features a model-specific control unit and integrated wheel slip limitation. This allows it to compensate for any differences in rotational speed between the front and rear wheels. It can do this without having to involve the central DSC management, which makes the process extremely quick and further intensifies the M-typical sense of unshakable poise in highly dynamic driving situations.   

The M xDrive system’s responses can be configured via the M Setup menu. This means the driver can adapt the characteristics and performance attributes of the all-wheel drive system to both the driving situation at hand and their personal preferences. One of the options the driver can select is 2WD mode with DSC deactivated, whereby torque is sent to the rear wheels only. This unlocks a driving experience of remarkable purity.

The BMW M2 with M xDrive is fitted as standard with an 8-speed M Steptronic transmission with Drivelogic, which ensures the engine’s power is harnessed to maximum dynamic effect. Standard M alloy wheels (19-inch at the front axle, 20-inch at the rear) transfer the power onto the road surface. Track tires can be specified as an option.

Optimum stopping power on road and track is provided by M Compound brakes with six-piston fixed callipers at the front and single-piston callipers at the rear.

The combination of the M xDrive all-wheel-drive system and Active M Differential gives the new BMW M2 with M xDrive further improved sprinting power. Indeed, it accelerates from 0 to 60 mph in 3.6 seconds, 0.3 seconds faster than its sister model with pure rear-wheel-drive. Using a one-foot rollout drops that time to just 3.3 seconds. The BMW M2 with M xDrive reaches the 200 km/h (124 mph) mark from rest in 12.8 seconds – or 12.5 seconds with the one-foot rollout method. The sprint from 80 to 120 km/h (50 to 75 mph) is covered in 3.7 seconds. The M2 with M xDrive has a limited top speed of 155 mph, rising to 177 mph if the optional M Driver’s Package is specified.

BMW Individual Borusan Turkish Blue is available for a BMW M2 model for the first time. 

The selection of exterior colors customers can choose from includes five metallic and three solid variants, plus six options from the BMW Individual range. For example, the BMW Individual Borusan Turkish Blue special paint finish will be available for a M2 for the first time, accentuating the visually expressive exterior design of the BMW M2 with M xDrive to striking effect.  

The BMW M2: a successful model, built in Mexico. 

The BMW M2 was the best-selling high performance model from BMW M GmbH in 2025. The new BMW M2 with M xDrive – like the other M2 models – will be built at BMW Group Plant San Luis Potosí in Mexico. Production will begin in August 2026.

Alexander Karajlovic, Vice President for Development at BMW M GmbH, says: “The new BMW M2 with M xDrive opens the next chapter in the story of an icon. It breaks new ground in blending the strong, uncompromising character of the BMW M2 compact high-performance sports car with the superior traction and precision of M xDrive for the first time. This fundamentally upgraded car lays down the performance generated by its straight-six engine with even greater poise and assurance, and adds maximum control, stability and acceleration in any conditions to its dynamic repertoire. Like its stablemates, the BMW M2 with M xDrive is therefore very much a driver’s car, but it also elevates its high-performance abilities to a new level and redefines sporting prowess in the compact M segment.” 

Specifications.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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Photos: European Model Shown

Woodcliff Lake, NJ – June 1, 2026 . . . The third round of the MotoAmerica Quad Lock Superbike Championship was hosted at Road America, the 4.048-mile circuit in Elkhart Lake, Wisconsin - a very fast circuit where straight line speeds can exceed 190 mph.

After four podium finishes out of the last five races, including two 2^nd place trophies, Sean Dylan Kelly, OrangeCat Racing and the BMW M 1000 RR broke through and took their first victory of the 2026 Superbike season. OrangeCat Racing are no strangers to winning with BMW, having been crowned 2025 MotoAmerica Stock 1000 Champions, before moving up to the top Superbike class for 2026 and being named the first BMW Motorsport factory partner team in MotoAmerica history.

Sean Dylan Kelly (No. 40 OrangeCat Racing BMW M 1000 RR) continued setting top times during Practive with a 2:10.251 in Free Practice 1, good enough for 2^nd position with his teammate Jayson Uribe (No. 36 OrangeCat Racing BMW M 1000 RR) posting a lap time of 2:13.306, placing him in 11^th. In Timed Practice, Kelly again set a time which was good enough for 2^nd place with Uribe equaling his Free Practice position of 11^th. Free Practice 2 finally saw Kelly post a top time of 2:09.984 with his teammate Uribe coming in at 11^th.

In Saturday’s red flagged Qualifying session, Sean Dylan Kelly’s fastest lap of 2:10.186 was good enough to get him onto the 2^nd row and the 4^th starting position. Jayson Uribe secured himself a 3^rd row start with the fastest lap of 2:11.684

Race 1

Fans who came to see an exciting race in person and those who tuned in online or on Samsung TV Plus were not disappointed. Right from the start, both OrangeCat riders, Kelly and Uribe, battled with their fellow competitors for every point. Uribe initially traded places between 2^nd and 3^rd until a crash from the lead group on Lap 6 led to a red flag race stop. At the restart, Kelly was now battling for the lead, with a 5-lap sprint race ahead of him. It truly was one of the most exciting final laps for the fans as the lead was swapped multiple times with Kelly finishing in P2, just 0.067 seconds behind P1. Jayson Uribe finished in 8^th, 9.1 seconds behind the lead.

Race 2

Right from the start, Sean Dylan Kelly put himself towards the front of the break away group of six riders and bided his time until lap 4, when he made a pass to take over the lead – which he never relinquished. It was a well-deserved victory for Kelly and for the entire OrangeCat Racing team. Jayson Uribe continued his very good results of picking up championship points in five of the last six races. With a P8 finish in Race 2, Uribe puts himself in the center of a very tight race for championship points, with five riders within four points of each other.

Sean Dylan Kelly (rider No. 40 OrangeCat BMW M 1000 RR):

“It felt so good to get our first win of the season! The feeling on my BMW has been getting better and better and this was a very strong weekend. Race 1 was a really tough battle until the last lap, but we felt short of winning. Race 2 was smooth, I felt like I rode a really good race with no mistakes and was able to lead most of the laps until the flag. I’m leading the championship now, which is amazing, but there’s still a lot of racing left. We need to keep focused on our work and keep this momentum. Thank you, OrangeCat Racing and BMW, for making this possible! “

Jayson Uribe (rider No. 36 OrangeCat BMW M 1000 RR): 

“A difficult but productive weekend here at Road America for my side of the garage. We had mechanical issues in both sessions on Friday, spent Saturday playing catch up. We qualified decently and I found myself fighting for the top 6 in both races! I finished P8 both times, just missing out on some easily fixable traction and electronic developments that I know we will get dialed in for the next race weekend. Huge thanks to the whole OCR crew and BMW for the incredible machine! We will get there. Just need to work on the little things.”

Quad Lock Superbike Championship Standings

After three events, Sean Dylan Kelly leads the championship by one point and Jayson Uribe is in 12^th place, just four points behind the 8^th spot.

Next Race

MotoAmerica Superbikes return on June 26-28 at The Ridge Motorsports Park in Washington state.

About OrangeCat Racing

OrangeCat Racing is a professional motorcycle racing team based in Chicago, competing at the national level in MotoAmerica. OrangeCat Racing thrives on competition, on challenging itself, and on learning and growing together. The team’s dedicated to expanding the reach of motorcycle racing, sharing the experience of it, and creating an environment where riders can fully focus on their craft.

For 2026, OrangeCat Racing is competing for MotoAmerica’s Superbike class as a BMW Motorrad Motorsport official team. They’re also competing in the MotoAmerica Super Hooligan class aboard the electric Lightfighter motorcycle. For more information about OrangeCat Racing, visit www.orangecatracing.com.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available on-line at www.press.bmwna.com, www.bmwgroup.com and www.bmwmotorcycles.com

Facebook: www.facebook.com/BMWMotorradUSA

Instagram: www.instagram.com/bmwmotorradusa

X: https://x.com/bmwmotorradusa

YouTube: http://www.youtube.com/user/bmwmotorradusa

• Celebrating 115^th anniversary of the Historic Isle of Man Tourist Trophy.
• 115 units globally with very limited number coming to the U.S.
• Stay updated on the latest U.S. pre-ordering news at www.bmwmotorcycles.com

Woodcliff Lake, NJ – May 22, 2026 . . . With the BMW M 1000 RR Limited Edition Isle of Man TT, BMW Motorrad introduces a special model limited to 115 units globally to mark the 115th running of the Isle of Man Tourist Trophy in 2026. The edition is based on the BMW M 1000 RR M Competition model and combines exclusive TT design elements with carefully selected equipment features and collector attributes.

Markus Flasch, CEO of BMW Motorrad: “Racing is part of BMW Motorrad’s DNA. The BMW M 1000 RR Limited Edition Isle of Man TT is therefore the logical evolution of a special model based on the BMW M 1000 RR. This model bridges our successful TT heritage and our M models, and is a strong expression of racing DNA, technical precision and exclusivity.”

With this edition limited to 115 units, BMW Motorrad pays tribute to one of the most historic and demanding road races in the world.  Key features include the British Racing Green Uni Matt paint finish, selected Mountain Course graphics, and sequential numbering with a certificate of authenticity.

Distinctive Design

The design of the Limited Edition is consistently aligned with TT DNA: British Racing Green Matte color with special TT graphics featuring selected sections of the TT Mountain Course – left-hand turns on the left, right-hand turns on the right fairing side. A carbon airbox cover with TT course and TT logo, further carefully placed details, and a seat in Alcantara finish underscore the motorsport character. The aluminum tank with graphic accents completes the unique appearance.

Limited Edition Equipment

In addition to all standard equipment found on the BMW M 1000 RR with M Competition package, this limited-edition model will also include the following exclusive features:

• Milled numbering on the top yoke
• Certificate of Authenticity
• British Racing Green Matte paint finish including specific TT graphics:
• Selected left-hand turns on the left fairing side
• Selected right-hand turns on the right fairing side
• Aluminum tank painted in Satin Chrome including graphics
• Black Alcantara seat
• Matte-finish M carbon airbox cover, with Mountain Course graphic and TT logo
• M Race Cover Kit
• Black swingarm
• TT branding and lettering on the rear frame
• Rear wheelstand with mounting equipment.
• M Motorcycle Mat (98 x 41 inches) with M logo and TT logos

Homage to the Isle of Man Tourist Trophy

For decades, the Tourist Trophy has stood for outstanding rider skill, maximum precision and exceptional technical performance. 

BMW Motorrad has a close connection to this history – from Georg Meier’s legendary TT victory in 1939 to current successes on the S 1000 RR and M 1000 RR. The Limited-Edition model takes up this heritage and translates it into a distinctive, exclusive production model.

BMW Motorrad and the TT: Historical Milestones

In 1939, Georg Meier won the Senior TT on the BMW RS 255 Kompressor. In 1976, another major TT success followed: Helmut Dähne, together with Hans-Otto Butenuth, won the 1,000 cc Production class on the BMW R 90 S. In the modern era, BMW Motorrad has continued this tradition on the Mountain Course with the S 1000 RR and later the M 1000 RR.

Successes since 2014

Since the introduction of the RR models in the modern TT era, BMW Motorrad has repeatedly demonstrated its competitiveness on the Mountain Course. Michael Dunlop achieved a breakthrough in the 1,000cc class on the BMW S 1000 RR in 2014. Peter Hickman shaped the more recent period of success with multiple victories, including a hat-trick in 2022 in the Superbike, Superstock and Senior TT races on BMW motorcycles. In 2025, Davey Todd further underlined the performance of the BMW M 1000 RR with a Superbike victory and additional strong results in the 1,000 cc classes. A particularly striking testament to current performance is the overall all-time lap record on the TT Mountain Course set 

in 2023: 16:36.115 minutes with an average speed of 136.358 mph (approx. 219.4 km/h), achieved by Peter Hickman on a BMW M 1000 RR in Superstock specification.

Very Limited Availability

The M 1000 RR Limited Edition Isle of Man TT will be produced in a strictly limited run of 115 global units, further emphasizing its exclusive collector character.

A very limited number of these units will be available for purchase by U.S. customers. Stay updated about the latest news and pre-order information at www.bmwmotorcycles.com/en/models/m/m1000rr/limited-edition-isle-of-man-tt.html.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available on-line at www.press.bmwna.com, www.bmwgroup.com and www.bmwmotorcycles.com

Facebook: www.facebook.com/BMWMotorradUSA

Instagram: www.instagram.com/bmwmotorradusa

X: https://x.com/bmwmotorradusa

YouTube: http://www.youtube.com/user/bmwmotorradusa

• The MINI Paul Smith Editions make their Americas debut at the Paul Smith Los Angeles flagship store, presented by Sir Paul Smith and Head of MINI Design, Holger Hampf.
• The models are offered as three unique variants: the MINI Cooper 2-Door, 4-Door, and Convertible.
• MINI and Paul Smith have collaborated on limited-edition vehicles since 1998, spanning nearly three decades of British design.

Woodcliff Lake, NJ:  MINI USA announces the Americas reveal of the new MINI Paul Smith Editions at the iconic Paul Smith flagship store in Los Angeles, California. The debut brought together Sir Paul Smith and Holger Hampf, Head of MINI Design, to celebrate the latest chapter in a collaboration that has spanned nearly three decades of joint design projects. The MINI Paul Smith Edition will be offered in the United States on three internal combustion models: the MINI Cooper 2-Door, the MINI Cooper 4-Door, and the MINI Cooper Convertible.

“With a 30-year collaboration that keeps getting better, bringing the MINI Paul Smith Edition to America is what we have been building toward,” said Sean Green, Vice President, MINI of the Americas. “Sir Paul’s deep connection to the brand, the duration of our relationship and the design details, colors and features are what makes this launch distinct. Kicking it all off at the Paul Smith flagship store in L.A. continues to highlight the importance of this collaboration.”

"MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: 'Every day is a new beginning.' said Holger Hampf, Head of MINI Design. “Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements, such as the 'hello' projection on the ground and Paul Smith's handwritten inscription, bring a smile to your face right upon entering the car."

"It's not often that you see two icons of British design work together in this way, and it's wonderful that our partnership has carried on over so many years. This has been a real privilege — new colours and unexpected details that I think will be a welcomed surprise," said Sir Paul Smith.

A Three-Decade Collaboration Between MINI and Paul Smith 

 MINI and Paul Smith first collaborated in 1998, when Sir Paul designed a limited-edition classic Mini featuring a blue exterior and anthracite alloy wheels. The partnership has since produced three major projects: a stripe-covered 40th anniversary one-off edition featuring 86 stripes in 26 colors in 1999, the MINI STRIP concept in 2021, and the MINI Recharged by Paul Smith in 2022, which transformed a 1998 classic Mini into a modernized vehicle. The new MINI Paul Smith Edition opens the next chapter in that history, bringing Paul Smith's "classic with a twist" design language to the current MINI Cooper family.

Exterior Design: Paint, Accents, and Wheels 

The edition offers three exterior paint finishes, two of them exclusive to the model. Statement Grey interprets the 1959 Austin Seven color with a blue tint, while Inspired White, draws from the classic MINI Beige. Midnight Black Metallic completes the palette.

Across all three variants, Nottingham Green - developed as a tribute to Sir Paul's hometown - appears on the side mirrors, radiator grille, and wheel hub covers. The roof is available in two designs: Either in Nottingham Green with Paul Smith's multicolor Signature Stripe or a matte-and-gloss Jet Black stripe treatment, with the Convertible featuring a black soft top. All models are fitted with 18-inch Night Flash Spoke Black alloy wheels with a Dark Steel tinted clear coat and carry Paul Smith's personal signature on the rear handle strip.

Interior Design: Cabin, Seats, and Signature Details 

Inside, the cabin features Nightshade Blue Vescin sport seats with a knitted black surface treatment on the dashboard and door panels. Paul Smith's Signature Stripe appears on the steering wheel's textile band, and three exclusive Paul Smith display backgrounds are available in Personal Mode. Opening the door triggers a light projection of a handwritten "Hello" on the floor, while "Every day is a new beginning" appears on the door sill. A hand-drawn rabbit motif by Paul Smith is printed on the floor mat.

US Specifications, Pricing, and Availability.

The Paul Smith Edition is available on MINI 2-door, 4-door and convertible models equipped with Iconic Trim.

Standard Equipment Highlights — Paul Smith Edition:

Exclusive Statement Grey, Inspired White, or Midnight Black Metallic exterior paint

• Nottingham Green accent paint (mirrors, grille, wheel hub covers, roof option)
• Paul Smith Signature Stripe or Jet Black stripe roof design
• 18-inch Night Flash Spoke Black alloy wheels with Dark Steel tinted clear coat
• Nightshade Blue Vescin sport seats with knitted textile accents
• Paul Smith Signature Stripe steering wheel band
• "Hello" door-opening light projection and "Every day is a new beginning" door sill inscription
• Paul Smith signature on rear handle strip and rabbit motif floor mat
• Round display with three exclusive Paul Smith backgrounds (Personal Mode)

Pre-ordering for the MINI Paul Smith Edition opens June 3rd at www.miniusa.com. Vehicles are expected to arrive at US dealers in early August.

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Woodcliff Lake, NJ – May 18, 2026 . . . The second round of the MotoAmerica Quad Lock Superbike Championship kicked off on the tight 2.38-mile Barber circuit in Leeds, Alabama this past weekend. No. 40 OrangeCat BMW M 1000 RR rider Sean Dylan Kelly started the weekend by posting the fastest time in Friday’s Free Practice with a 1:23.372. His teammate Jayson Uribe was not far behind in 9^th position with a 1:25.163 on his No. 36 BMW M 1000 RR.

The Timed Practice later that day saw Sean Dylan Kelly better his time with a 1:22.908, again capturing top spot. Uribe cut his time to 1:24.181 to move up to 7^th during the 40-minute practice session.

Saturday morning’s Qualifying session pushed the pace and Kelly finishing 5^th (2^nd row start) with a time of 1:23.425 after only one lap. Uribe qualified 10^th (4^th row) with a lap time of 1:23.989.

Race 1

Barber is tough place to pass but Jayson Uribe still worked his way up two spots to 12^th when a crash involving another rider red flagged the race on lap 9. Sean Dylan Kelly was in 6^th during the race stop. After the track was cleared, the race restarted with an eight-lap sprint. Kelly would finish 7^th and Uribe 12^th after the checkered flag waved.

Race 2

The two OrangeCat Racing teammates started Sunday’s Race 2 in the same qualifying positions as Race 1, meaning Kelly starting from Row 2 and Urbine from Row 4. After the first lap, both Kelly and Uribe were running in 7^th and 8^th consecutively when an incident forced Uribe to the back of the pack resulting in a 16^th place finish. Sean Dylan Kelly meanwhile pushed hard and took over 3^rd position on Lap 9 of 20 and would not relinquish that position for the remainder of the race.

Sean Dylan Kelly (rider No. 40 OrangeCat BMW M 1000 RR):

"It was a strong start this weekend. I felt great on my BMW M 1000 RR, and finishing P1 on Friday in both sessions was a good indication that we’re working in the right way. 

Saturday was a tough day with a big crash in qualifying, but I felt really lucky to walk away from it with minor injuries. We gave our best for Race 2 and I’m really happy to have come away with another podium finish. Really looking forward to showing up stronger at Road America, ready to fight. Thank you so much to OrangeCat Racing Team and BMW Motorrad Motorsport for all the support and hard work throughout the weekend."

Jayson Uribe (rider No. 36 OrangeCat BMW M 1000 RR):

“An unlucky weekend for my side of the garage at Barber. The team did everything right - our pace was good and our race starts were great. Just wound up in the wrong place at the wrong time with being taken out in both races. I qualified a little further back than I wanted in P10, but our speed was right where it needed to be and I felt confident in the BMW M 1000 RR Superbike under me. The whole crew put in the work to give me the tools I needed to get into the top 5, which was proven by our early race position in both races until we were forced out of contention: also a testament to the build quality of the BMW after being hit! Was able to finish race 2 with both handlebars bent, broken bodywork, a broken foot peg, and no rear brake. We’ll be back stronger at Road America. We have the speed, now we just need a little luck.”

Quad Lock Superbike Championship Standings

After two events, Sean Dylan Kelly is in 2^nd place with 61 points and Jayson Uribe is 10^th with 20 season points.

Mission Super Hooligans

Nate Kern took to the track for the second time with his new ROKiT BMW R 1300 R Superhooligan race bike. Amongst a field of 33 riders, Nate finished 16^th in Race 1 and 12^th in Race 2 collecting important data on the new machine.

Next Race

The next round, MotoAmerica Superbikes at Road America, takes place in two weeks on May 29-31.

About OrangeCat Racing

OrangeCat Racing is a professional motorcycle racing team based in Chicago, competing at the national level in MotoAmerica. OrangeCat Racing thrives on competition, on challenging itself, and on learning and growing together. The team’s dedicated to expanding the reach of motorcycle racing, sharing the experience of it, and creating an environment where riders can fully focus on their craft.

For 2026, OrangeCat Racing is competing for MotoAmerica’s Superbike class as a BMW Motorrad Motorsport official team. They’re also competing in the MotoAmerica Super Hooligan class aboard the electric Lightfighter motorcycle. For more information about OrangeCat Racing, visit www.orangecatracing.com.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available on-line at www.press.bmwna.com, www.bmwgroup.com and www.bmwmotorcycles.com

Facebook: www.facebook.com/BMWMotorradUSA

Instagram: www.instagram.com/bmwmotorradusa

X: https://x.com/bmwmotorradusa

YouTube: http://www.youtube.com/user/bmwmotorradusa

• The only M3 CS ever offered with a 6-speed manual transmission.
• The lightest in the lineup: targeted lightweight design cuts nearly 75 pounds versus the standard M3.
• Model-specific tuning for chassis, steering, engine, and gearbox.
• 0-60 mph in 4.1 seconds, with a top speed of 180 mph with the standard M Driver’s Package.
• Two heritage BMW Individual finishes available: Imola Red and Techno Violet metallic.
• Built exclusively for North America, starting at $107,100 plus $1,350 destination and handling.

Woodcliff Lake, NJ – May 18, 2026…BMW M is marking the close of the M3’s sixth generation with a special, limited-edition model built for maximum driver involvement. The 2027 BMW M3 CS Handschalter pairs the lightweight construction and track-ready chassis tuning of BMW CS models with the added engagement of a 6-speed manual transmission and rear-wheel drive.

Targeted use of carbon fiber reinforced plastic, forged alloy wheels, a titanium muffler, standard M Carbon bucket seats, and other measures reduce weight by nearly 75 pounds compared to a standard M3 when the optional M Carbon Ceramic brakes are fitted. Model-specific chassis hardware and calibration sharpen steering, suspension, and overall responses, while a 6mm reduction in ride height helps deliver a planted, track-capable stance. Power comes from a 473-hp M TwinPower Turbo inline-6, paired exclusively with a precise 6-speed manual transmission and rear-wheel drive for an unmistakably direct connection between driver and machine.

The 2027 BMW M3 CS Handschalter will be built in very limited numbers starting in July, with deliveries expected to commence in the fall. The base MSRP will be $107,100 plus $1,350 destination and handling.

The CS Handschalter will make its public debut at the All-BMW Petersen Cruise-In 2026 at the Petersen Automotive Museum in Los Angeles on Saturday, May 23. The event runs from 9:00 AM to 12:00 PM, with the reveal scheduled for 10:00 AM.

Track-honed chassis technology for road or circuit, with a choice of high-performance, track, or ultra-track tires.

The chassis technology in the BMW M3 CS Handschalter has been tuned in consideration of the drivetrain’s unique performance characteristics and the vehicle’s weight distribution. Additionally, the tuning of the M Servotronic steering and the electronic control settings for chassis, engine, and gearbox are all specific to the Handschalter.

The specially tuned axle kinematics and unique wheel camber settings are engineered to optimize steering precision, transmission of lateral control forces when cornering, spring and damping response, and wheel location. New springs and a new rear axle link lower the M3 CS Handschalter by 6mm compared to the standard M3. Shock absorbers previously found on the ultra-high performance M4 CSL and special auxiliary springs round out the M3 CS Handschalter’s chassis dynamics package.

M Compound brakes with a choice of red or black calipers are standard on the M3 CS Handschalter. Drivers may also opt for lightweight M Carbon Ceramic brakes with calipers in either red or gold. Also standard are forged alloy wheels Style 927M finished in Gold Bronze or black. The wheels may be fitted with high performance or track-oriented tires measuring 275/35ZR19 at the front and 285/30ZR20 at the rear. Ultra track tires are optionally available for $600.

Lightweight, carbon fiber-enhanced construction for sharper responses; available M Strut Brace boosts front-end rigidity.

Reducing weight through the targeted use of carbon fiber reinforced plastic (CFRP) both inside and out is of key importance to the performance and overall driving dynamics of the M3 CS Handschalter. BMW M uses this strong, lightweight material for the roof panel, hood, front splitter, front air intakes, exterior mirror caps, rear diffuser, and rear spoiler. The center console and interior trim are also made from CFRP. The standard M Carbon bucket seats reduce weight in the cabin while providing exceptional comfort on the road and support in high-performance driving.

In addition, the titanium rear silencer shaves more than eight pounds off the weight of the exhaust system fitted to the M3 CS Handschalter. In total, the various lightweight design measures save about 42 pounds compared to the base BMW M3 with the 6-speed manual. Adding the optional M Carbon Ceramic brakes saves another 31.5 pounds over the standard M Compound brakes.

Drivers seeking additional chassis rigidity for even greater handling precision can specify the optional M Front Strut Brace, priced at $1,100. The cast aluminum elements connecting the spring strut towers to the front end feature a weight-optimized geometry that has been precisely calibrated to the forces applied in various driving situations.

CS-exclusive design details sharpen the look – and underscore its track-bred intent. 

The 2027 BMW M3 CS Handschalter adheres to the aggressive design template established by BMW CS models that have come before. Exposed carbon fiber surfaces for the roof, the two channels running the length of the hood, the front splitter, front air intakes, M exterior mirror caps, rear spoiler, and rear apron combine with side skirts and M gills in high-gloss black.

The Handschalter sports the signature CS frameless BMW kidney grille with pared-back styling, red contour lines, and an “M3 CS” badge on the upper of the two horizontal grille bars.

The angular daytime running light elements illuminate in yellow rather than white during the unlock sequence as well as while driving, evoking the look of GT racing cars.

Four exterior finishes complete the M3 CS Handschalter’s bold presence. Isle of Man Green metallic and Black Sapphire metallic are offered at no charge, while two BMW Individual paints drawn from 40 years of M3 history – Imola Red and Techno Violet metallic – are available for $4,500.

Standard M Drive Professional with M Traction Control and M Laptimer – ready for serious track work.

Also fitted as standard in the BMW M3 CS Handschalter is M Drive Professional. M Drive Professional bundles together the M Drift Analyzer and M Laptimer functions for assessing and recording driving skills and performance at the track and includes M Traction Control, offering ten stages of intervention sensitivity: the ideal tools for pushing the Handschalter hard on closed circuits.

The M Mode button on the center console is used to set the level of intervention from various driver assistance systems as well as the content shown in the information display, with a choice of ROAD, SPORT, and TRACK settings.

M TwinPower Turbo inline-6 power, engineered with track-proven Motorsport DNA.

Under the lightweight CFRP hood of the 2027 BMW M3 CS Handschalter is the high-revving S58 inline 6-cylinder engine with M TwinPower Turbo technology. This 3.0-liter unit also forms the basis of the engine that powered the BMW M4 GT3 Evo to victory in its class at the Rolex 24 at Daytona this year. Its crankcase has a sleeveless, closed-deck construction and is extremely rigid, making it suitable for very high combustion pressures. The forged lightweight crankshaft aids power build-up with its high torsional resistance and allows for high revs. The cylinder head has a 3D-printed core, allowing the coolant ducts to be routed in an optimum arrangement for temperature management that would be impossible to achieve using conventional metal casting methods. The oil supply system is designed to handle the specific challenges of track use, as is the cooling system.

The engine in the M3 CS Handschalter produces 473 hp at 6,250 RPM and 406 lb-ft of torque between 2,630 and 6,130 RPM. This ensures the Handschalter can accelerate from 0-60 mph in just 4.1 seconds. With a 1-foot rollout, the time drops to 3.8 seconds. Acceleration continues strongly all the way to a top speed of 180 mph with the standard M Driver’s Package.

Everyday comfort and convenience – without dialing back the performance edge.

Despite its focus on delivering an uncompromised high-performance driving experience, the BMW M3 CS Handschalter doesn’t forsake everyday utility or the comfort and safety of drivers and passengers. The list of standard equipment includes Comfort Access, dual-zone automatic climate control, Harman Kardon Surround Sound System, Park Distance Control, Front Collision Warning, Lane Departure Warning, and the Speed Limit Info system. The standard M Carbon bucket seats – finished in Anthracite Full Merino leather with CS-exclusive Mugello Red accents – are heated and electrically adjustable. An optional Daily Driver Package adds a power-operated trunk lid and Head-Up Display.

BMW Group in America

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

                                        # # #

• A one-of-one design study signaling a new era for BMW ALPINA.
• Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology.
• Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication.
• Demonstrates the BMW Group’s commitment to preserving and elevating BMW ALPINA.

Woodcliff Lake/Cernobbio – May 15, 2026… Revealed at the 2026 Concorso d’Eleganza Villa d’Este, the Vision BMW ALPINA is a design study that heralds a new era for a brand defined by extreme capability, sophistication, and the mastery of both performance and comfort.

“Alpina has always represented a very specific idea of performance and refinement—where speed and comfort are complementary ambitions. Our role as the new custodians of this brand is to preserve this distinctiveness and shape it for a contemporary context,” says Adrian van Hooydonk, head of BMW Group Design. “Vision BMW ALPINA shows how these qualities can be expressed with discipline and modernity, suggesting what our direction is for this brand as we move it into the future.”

DESIGN AND FORM: THE SHAPE OF SPEED

The Vision BMW ALPINA is a respectful interpretation of the brand’s heritage, shaped by the most contemporary creative instincts. At 204.7 inches in length, its presence is substantial: wide, low, and confident. The coupé roofline is long and raked, its form immediately signals both speed and the ability to accommodate four adults in genuine comfort. A V8 powertrain drives the experience, tuned to produce the characteristic notes of the Alpina exhaust: rich and deep at low speed, sonorous at high revs.

“In Vision BMW ALPINA, we distill every element of the brand to its essence and apply it in a deeply modern and sophisticated way,” says Maximilian Missoni, head of BMW Design Midsize & Luxury Cars and BMW ALPINA. “Every detail reflects substance: in engineering, in materials, and in the story it tells. The statements it makes are subtle and revealed only on a closer read. This interplay between purity and richness defines our approach to BMW ALPINA design.”

The front end is defined by powerful volumes and a forward-leaning stance that promises speed without overstatement. The shark nose—a signature that traces back to the Alpina B7—reinterprets BMW’s kidney grille as a three-dimensional sculpture that leads the car’s form and frames the brand emblem with quiet confidence.

From this shark nose, the exterior is organized around a single visual axis: the speed feature line. Rising from the lower front corners at a six-degree inclination, it runs along the side of the body and wraps around the rear—assertive enough to suggest motion, controlled enough to remain refined. 

HALLMARKS AND PRINCIPLES: “SECOND READ” SOPHISTICATION 

Subtle secondary details reward attention without demanding it. This “Second Read” principle runs throughout the Vision BMW ALPINA.

Deco-lines have been part of Alpina’s language since 1974. For the Vision BMW ALPINA, the modernized deco-lines are distilled and painted on the side of the body beneath the clear coat—a quiet gesture that reflects how the brand’s defining details can be adapted to what comes next.

Inward-facing return surfaces are treated with particular care, finished in a dark metallic tone that rewards a closer read. This approach is inspired by the BMW 507, which uses chrome only on the inside of its kidney grilles.

The shark nose captures the same “Second Read” sophistication: the inner surfaces feature a finely scaled signature Deco-line graphic, while a concealed, softly backlit perimeter reveals it only when active.

A warm white tone characterizes the daytime running lights and traces the kidney surrounds, inspired by the first light over the Bavarian Alps. Clear-cut illuminated crystals add a precise highlight within the slender lamps.

The elliptical four-pipe exhaust remains, as does the “ALPINA” lettering—reinterpreted as a machined, polished metal element on the lower front apron. The 22-inch front and 23-inch rear wheels feature the 20-spokes design that has been a constant at Alpina since 1971.

INTERIOR AND DETAILS: ARCHITECTURAL CLARITY

The cabin is generous in every sense: space, material quality, and the care with which technology has been integrated. Architectural volumes define the layout, with each element designed as a standalone form, not absorbed into a homogeneous interior.

The six-degree speed feature line continues through the interior, dividing the darker upper segment and the lighter lower segment. Full-grain leather— sourced from producers across the Alpine region—pairs with stitching inspired by the Deco-lines.

Craft details are restrained but well considered: a bridge stitch inspired by historic steering wheel hand-stitching appears sparingly in heritage blue and green colors, while a watchmaking-inspired beveling technique was used for the metal components, combining satin and polished finishes. Clear-cut crystal is reserved for the controls that shape how the automobile drives, underlining the value BMW ALPINA places on the driving experience itself.

Behind the rear console, a glass water bottle sits beside BMW ALPINA crystal glasses that rise on a self-deploying mechanism. Each glass is engraved with 20 deco-lines and features a six-degree rim profile, held by concealed magnets and softly lit against the open-grain center console.

A COMFORTABLE DRIVER IS A FASTER DRIVER

Burkard Bovensiepen understood something much of the automotive world has forgotten: a comfortable driver is a faster driver. That belief remains central to the Vision BMW ALPINA. Alpina offers Comfort+, a setting beyond the standard BMW comfort calibration that delivers a more supple, refined character, and it is retained here.

BMW Panoramic iDrive, including the new passenger screen, spans the dashboard with a digital UI language crafted specifically for BMW ALPINA. Heritage blue and green are introduced with discipline, intensifying as the driver moves from Comfort+ to Speed mode within the BMW Panoramic Vision head-up display. The background imagery is equally considered. The Alpine landscape depicted is an exact rendering of the mountain range visible when looking south from Buchloe.

ROOTED IN THE BRAND’S ORIGINS

The Alpina story began in 1965 in Buchloe, Germany, a small Bavarian town in the shadow of the Alps. Burkard Bovensiepen—destined for a career in typewriter manufacturing—chose instead high-performance tuning, founding Alpina and then refining BMW road and racing cars. From the outset, his philosophy was clear: speed and comfort were complementary, not competing ambitions.

In endurance racing, while rivals stripped weight, Burkard added extra padding to the driver’s seat: he understood that a more comfortable driver is a faster driver. That insight carried over to the road cars that followed, celebrated for composure and sophistication at high speed over long distances.

ALPINA B7 COUPÉ: A POINT OF MATURITY

The Alpina B7 coupé of the late 1970s marked a turning point: Alpina’s philosophy was applied to a luxury car, and every model that followed was recognized as luxurious. Based on the BMW E24 6 Series, its long hood, wide stance, and shark nose looked fast even at rest, while the cabin could comfortably carry four people across a continent. The Vision BMW ALPINA is the next chapter of that story.

BMW ALPINA—AN EXCLUSIVE BRAND WITHIN THE BMW GROUP

BMW ALPINA became an exclusive brand within the BMW Group in 2026, bringing proven stewardship and a clear responsibility: to understand what Alpina means to those who cherish it and to honor that in what follows. 

"BMW ALPINA fills a gap in our portfolio between BMW and Rolls-Royce as we see even more potential in the high-end segment. With Alpina we have a strong legacy and a global community, which we want to build on, while preserving the essence of what the brand stands for—speed, comfort and sophistication,“ says Oliver Viellechner, head of BMW ALPINA.

Next year, customers will be able to experience the first model of the BMW ALPINA brand—inspired by the BMW 7 Series, but unmistakably BMW ALPINA.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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Munich/Cernobbio. BMW Motorrad presents the Vision K18, a vision bike that offers a confident outlook on a new expression of performance, luxury and dynamism. The Vision bike will be unveiled to the public for the first time in the exclusive setting of the Concorso d’Eleganza Villa d’Este on Lake Como.

Conceived as a one-off vision bike, the BMW Motorrad Vision K18 stands for uncompromising passion, confident long-distance performance and outstanding visual presence. Long-distance travel is reimagined as a sensual experience: emotion is central, performance is the key – and is staged with all the senses. The Vision K18 embodies BMW Motorrad’s ambition to combine technical excellence with emotional appeal, making performance not only measurable but also visibly tangible. At the same time, it positions the inline six-cylinder as part of BMW DNA and sends a clear signal of pioneering spirit: greater radicality and sharper character down to the finest detail – as inspiration for future series-production solutions.

At the heart of the concept is a traditional 1,800 cm³ inline six-cylinder engine which, as both a design and technical centerpiece, shapes the entire appearance – and at the same time was the starting point for the vision. As an iconic BMW power unit that has stood for authority, smooth running and character for decades, it provided the impetus to rethink the vehicle from the ground up and to celebrate the drivetrain as a visible feature: technology is deliberately revealed, proportions subordinate themselves to the engine, and performance becomes directly tangible as a piece of engineering. The strikingly elongated silhouette follows this logic, and its flyline takes cues from high-speed aircraft such as the Concorde – for an appearance that conveys dynamism even at a standstill.

BMW Motorrad’s current six-cylinder models are positioned in the touring segment – built for confidence and comfort on long journeys. Accordingly, the design follows a sculptural, elongated formal language inspired by long-haul aviation: expansive base bodies – as seen on iconic high-speed aircraft – form a clear, calm foundation from which technically necessary components deliberately “break out” in contrast. Large body surfaces meet complex, openly displayed technology with graphically precise cut-outs and openings. Distinct inline-six references reinforce this principle: six intakes, six tailpipes and six LED headlights cite the exceptional engine architecture in a visual way. Hand-formed body parts as well as a hydraulically lowerable suspension underscore the exclusive, visionary character.

The aspiration for quality and emotion results from the interplay of craftsmanship and high-tech: parts of the aluminum bodywork are painstakingly formed by hand (“planished”), including a seamless side panel more than two meters long that appears as if cast from a single piece. Contrasting materials such as aluminum and forged carbon, along with special surfaces and processes – for example, structures created by flame spraying – set deliberate accents; the resulting bright, metallic look is intended as a reminiscence of classic Formula 1 exhaust headers. Visible technical highlights such as the striking intake, the hydraulically lowerable suspension and an actively cooled headlight make the engineering character of the vision immediately tangible. For the team, one of the key challenges was the precise coordination between highly complex technical components and elements crafted with masterful workmanship.

A central element of the MW Motorrad Vision K18 is the visual guiding idea “The Heat of Speed”. A deliberately employed heat-haze effect makes the power of the inline six-cylinder visible and translates performance into an emotionally tangible image. The chosen stage is intentionally a runway setting, reflecting both the aviation inspiration as well as the theme of confident high speed and long-distance capability.

With the Vision K18, BMW Motorrad delivers a powerful emotional statement. It is an expression of attitude, design expertise and a passion for extraordinary engine concepts – Full Force Forward. This guiding motif translates forward momentum into proportion and line: a downward overall gesture like an aircraft taking off, an arrow-shaped silhouette, and a presence reminiscent of a sprinter in the starting blocks. Radically executed proportions make the ambition visible in every detail: swapping the positions of the airbox and the tank enables a maximally flat rear line. In contrast, there is a very wide tail section that, framed in carbon, accommodates six tailpipes. The front also reflects power with its staged intake – air is routed through six tubes to the central air filter.

Markus Flasch, CEO BMW Motorrad: “With the BMW Motorrad Vision K18, we show how we interpret performance, luxury and emotion in a new, very confident way. For us, the inline six-cylinder is far more than an engine – it is a statement. The Vision K18 translates this power into a sculptural form that makes dynamism and speed tangible even at a standstill. This bike stands for our passion to redefine the boundaries of design and performance repeatedly.”

Disclaimer.
The vehicles shown may be modified and fitted with third-party accessories and/or proprietary parts that are not manufactured, distributed or tested by BMW. BMW accepts no liability for the modifications (including the fitting, characteristics and use of the accessories shown). NOTE: Modification of series production vehicles (including the fitting and use of third-party and self-made parts) can impair riding characteristics! Riding our vehicles in modified condition is at your own risk.

You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at https://newsroom.bmwgroup.com/global/en.

• BMW and MINI drivers will receive discounted rates when charging at IONNA locations across the U.S.

• Access seamlessly enabled through Plug & Charge and the My BMW App

Woodcliff Lake, N.J. – May 14, 2026… BMW of North America today announced the launch of a preferred pricing program at IONNA charging locations across the U.S., further enhancing the public charging experience for BMW and MINI electric vehicle drivers.

Starting today, BMW and MINI drivers who initiate charging with Plug & Charge or the My BMW App will receive 20% off charging sessions through September 30, 2026. The offering is fully integrated within the vehicle’s digital ecosystem and automatically applied—no additional cards, subscriptions, or manual activation required. This creates an easy “charge-and-go” experience, underscoring the company’s continued focus on reducing complexity and improving everyday usability as public charging becomes an integral part of electric mobility.

“BMW firmly believes in an electric future, and it’s no secret that reliable high-speed charging infrastructure remains essential to the continued growth of the electric vehicle market,” said Shaun Bugbee, Executive Vice President, BMW of North America. “We currently offer one of the broadest portfolios of premium electric vehicles in the U.S., with the next-generation BMW iX3 arriving in the U.S. later this year. As our electric vehicle offerings continue to expand, initiatives like this help ensure our customers enjoy a seamless ownership experience wherever they travel.”

IONNA — the charging joint venture founded by eight global automakers, including BMW — has rapidly expanded its U.S. footprint and now operates more than 1,000 charging bays nationwide, with significant additional growth underway. Recent strategic partnerships, including large-scale deployments at premium, high-traffic locations, are expected to accelerate network expansion over the coming years.

IONNA charging sites are designed for next-generation performance and reliability, offering high-power DC fast charging, compatibility with NACS and CCS connectors, and thoughtfully planned locations intended to support real-world travel needs. BMW’s participation in the network reflects a broader strategy to deliver a cohesive charging ecosystem spanning home, workplace, and public charging solutions.

BMW will continue working with IONNA and its fellow founding partners to scale high-quality public charging access while ensuring BMW drivers benefit from seamless technology integration and a premium ownership experience.

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BMW Group in the U.S. 

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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Woodcliff Lake, N.J. — May 11, 2026… BMW Financial Services North America announced that it has been ranked #1 in customer satisfaction among premium automotive financing providers in the JD Power 2025 U.S. Automotive Financing Satisfaction Study^SM. The JD Power study evaluates customer satisfaction across eight core dimensions (in order of importance): level of trust with provider; loan/lease offering met needs; experience managing my loan/lease; keeps me informed about my loan/lease; experience obtaining loan/lease; makes it easy to do business with; digital channels; and people.

BMW Financial Services North America’s strong performance underscores the effectiveness of the company’s All In. Simply Smart. approach, which removes complexity from automotive financing while maintaining the premium standards customers expect from BMW. Designed to simplify the financing journey, the program brings together competitive offers, clear communication, digital convenience, and personalized solutions that make it easier for customers to select, manage, and enjoy their BMW.

“Being recognized by JD Power is a powerful demonstration of our strategy and our commitment to putting customers at the center of everything we do,” said Ole Jensen, President & CEO, BMW Group Financial Services North America. “This award reflects the dedication of our teams, our ongoing investments in intuitive digital tools, and flexible financial solutions that elevate the BMW ownership experience.”

BMW Group Financial Services North America supports BMW and MINI customers and dealers nationwide with innovative financing and leasing options tailored to evolving customer needs. Through All In. Simply Smart., the company delivers confidence and clarity at every stage of the leasing and ownership lifecycles.

The JD Power 2025 U.S. Automotive Financing Satisfaction Study is based on responses from thousands of vehicle buyers and lessees nationwide and is widely regarded as a leading benchmark for customer experience in automotive finance. BMW Financial Services North America received the highest score in a tie in the premium segment of the JD Power 2025 U.S. Automotive Financing Satisfaction Study, which measures customers’ satisfaction with their auto finance provider. Visit jdpower.com/awards for more details. For more information about BMW Financial Services North America visit BMW Financial Services – BMW North America.

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BMW Financial Services North America, LLC

BMW Financial Services North America was established in the U.S. in 1992 to support the sales and marketing of BMW Group products. Since then, the company has expanded to provide service to markets in multiple countries and continues to evolve beyond its role as a captive finance unit. BMW Financial Services North America offers a wide range of leasing, retail and commercial financing and banking products tailored to meet the needs of the BMW Group customer. The company also provides financing to BMW dealers for expanding dealership capabilities and enhancing overall operations. With nearly $50 billion in serviced assets and over 1,100,000 automotive lending customers across the U.S., BMW Financial Services North America finances more than half of the BMW sold or leased in North America. BMW Financial Services employs more than 900 people, many of whom are located in Columbus, Ohio, serving the U.S. and Canadian markets. In 2001, the MINI Financial Services division was established to provide support for the brand’s dealers and its customers by offering financing and leasing options and branded financial services products.

Munich. Safety has always been a core development objective at MINI. Numerous five-star ratings in the Euro NCAP crash tests provide impressive proof of this commitment. At the heart of this is a consistently advanced safety concept of the highest standard, delivering an exceptionally high level of protection straight from the factory.

Integrated safety at MINI: Sensors, cameras and radar systems working together.
The integration of up to twelve ultrasonic sensors, five cameras and five radar systems forms the technological foundation for a wide range of driver assistance systems and safety functions. All MINI models come equipped as standard with a comprehensive package of active safety features. These systems support the driver by identifying potentially hazardous situations at an early stage and, ideally, helping to avoid accidents altogether.

Standard equipment includes Lane Departure Warning with active steering intervention, Front Collision Warning with approach warning and automatic braking intervention, including during turning maneuvers and in complex junction situations, continuous information on applicable speed limits, as well as cruise control with braking function. In addition, all MINI derivatives are equipped with the Driving Assistant, which includes functions such as Lane Change Warning with collision warning in the blind-spot area, Exit Warning, Rear Collision Warning for approaching vehicles, and Rear Cross Traffic Warning to support safe reversing out of parking spaces.

MINI Pre‑Crash technologies: Occupant protection activated before an accident.
Integral safety in the current MINI models also incorporates intelligent Pre-Crash functions that actively prepare the vehicle ahead of a potential collision. Based on comprehensive driving dynamics data, sensor input and environmental information, the system detects critical situations at an early stage and initiates targeted, reversible protective measures. These include the automatic closing of windows and sliding roofs, as well as the anticipatory positioning of seat backrests.
Through this preventive interaction, MINI further enhances occupant protection even before an accident occurs. As a result, every MINI offers a high level of active safety as standard – in urban environments and beyond.

For the MINI Cooper family, the MINI Aceman and the MINI Countryman, the Driving Assistant Plus is available as an option. It enables partially automated driving and includes features such as the Steering and Lane Control Assistant, Adaptive Cruise Control with Stop & Go function, and the automatic Speed Limit Assistant. The radar- and camera-based system supports the driver in maintaining lane position, distance and speed.

With the Driving Assistant Professional, the MINI Countryman further expands this range with additional safety and comfort features such as the Lane Change Assistant and Active Lane Guiding. When route guidance is active, the system alerts the driver to upcoming lane changes or exits. After the indicator is activated, the vehicle supports the lane change by adjusting the speed and applying a gentle steering input towards the target lane, including stabilization.  Additional features include side collision protection for motorway driving and traffic light recognition for urban use.
With this combination of standard and optional functions, a new level of driver assistance is achieved. MINI combines a high degree of safety with enhanced comfort and everyday convenience.

MINI parking assistance systems: Precision and safety in urban environments.
The range of functions designed to ensure safe and relaxed driving is complemented by high-performance parking assistance systems. From the factory, features of the Parking Assistant such as the Parking Maneuver Assistant, Reversing Assistant, Active Park Distance Control and the Reversing Camera support safe and confident maneuvering. Depending on the model, enhanced systems are also optionally available.

Within the Parking Assistant Plus, four surround-view cameras generate 360-degree views of the vehicle’s surroundings, which can be used both for the Anti-Theft Recorder and for particularly precise parking maneuvers. Remote-controlled parking via smartphone and the MINI App becomes possible with the Parking Assistant Professional.

Passive safety at MINI: Body structure, airbags and restraint systems.
All current MINI models come equipped with a comprehensive package of passive safety features as standard, providing effective protection in frontal, side and rear impacts. A particularly rigid body structure, precisely defined crumple zones and state-of-the-art restraint systems form the foundation for the high level of safety.

Depending on the model and market, up to nine adaptive front and side airbags are deployed. In Germany, for example, the MINI Countryman is equipped as standard with seven airbags, including a central airbag designed to enhance the protection of both front-seat occupants. The MINI Cooper family as well as the all-electric MINI Aceman additionally feature two side airbags in the second row of seats.

A key element of passive safety is the seat belt system. MINI combines adaptive force limiters and automatic belt tensioners to create a finely tuned overall system that adapts to different collision scenarios depending on the situation.
In the all-electric MINI Cooper models and in the MINI Aceman, buckle-mounted belt tensioners are also used. This technology specifically improves restraint in the pelvic area. Another important safety feature is the Seat Belt Reminder, which is activated as standard on all seats. The second row of seats is likewise equipped with belt force limiters and automatic tensioners.

For almost all MINI models, the comprehensive safety concept also includes an active bonnet. In the event of a collision with a pedestrian, the bonnet is raised in a targeted manner, helping to reduce the risk of injury.

MINI’s safety commitment: Standard across all models and independently confirmed.
The intelligent combination of vehicle structure, state-of-the-art airbag and seat belt technology, and well-engineered protection systems for all occupants, paired with numerous Driving Assistant Systems, reflects MINI’s high standards in terms of safety. The repeated five-star Euro NCAP ratings are testament to this consistently rigorous development work.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. Parallel to the ramp-up of the Neue Klasse, the BMW Group has released solid financial figures in the first quarter: The Munich-based premium automaker reported an EBT of € 2,348 million – surpassing the two previous quarters (Q3/Q4 2025). Group EBT margin of 7.6 % was on par with the figure for the full year 2025 (7.7 %). Free cash flow in the Automotive segment totalled € 777 million, significantly above the same quarter of the previous year (+88.1 %).

As such, the BMW Group has maintained its positive momentum from the previous year in the first quarter of 2026. The company’s attractive product portfolio, technology‑open approach and resilience in key global regions ensure it maintains its successful course.

“Once again, our earnings for the first quarter demonstrate the value of strategic consistency, operational strength and a high degree of flexibility. We are well positioned to deliver continued success, despite challenging conditions,” said Oliver Zipse, Chairman of the Board of Management of BMW AG.

Order intake in Europe reaches record levels

The BMW brand achieved its highest ever order intake figure for a single quarter in Sales Region Europe. From January to March, orders for all-electric vehicles increased by more than 60% in Europe compared to the previous year. The BMW iX3* alone secured more than 50,000 orders since its design premiere in September by the end of March.

“During the first three months on the year, we received more orders in Europe than in any other quarter in the Company’s history. The key to our success lies in our broad product range: with our strong brands, we serve key segments and allow customers to select from the full range of drivetrains,” said Zipse. “The successful launch of the BMW iX3 and the positive feedback on the BMW i3 confirm that we made the right decisions with the Neue Klasse. Every future BMW model will feature the new technology clusters and use the new design language – regardless of drivetrain. Thus, we are elevating our product portfolio to a whole new level.”

The BMW Group delivered a total of 565,780 vehicles to customers worldwide in the first quarter. This represents a slight decrease of -3.5% compared with the same period last year. The BMW brand delivered a total of 496,006 vehicles to customers across the world in the first quarter of 2026 (-4.6%). One in ten of all BMW units delivered was a BMW M model.

MINI maintains its growth trajectory

The MINI brand increased its global sales for the fifth consecutive quarter, delivering 68,503 vehicles – growth of +6.0%. BEVs accounted for 35.1% of all MINI deliveries.
The Rolls-Royce brand delivered a total of 1,271 vehicles to customers in the first quarter (-8.0%). BMW Motorrad delivered 42,735 motorcycles and scooters to customers over the same period (-4.2%).

BEV demand growing in Europe

The BMW Group’s vehicle deliveries increased by 3.1% across all drivetrains in Europe, its largest sales region. Battery‑electric vehicles accounted for 25.3% of all sales in Europe (global: 15.5%). The BMW Group remains confident that it will meet the EU (27 + 2) CO₂ targets for 2026.
In the Americas sales region, which slightly declined by -4.0%, the decline in deliveries of all-electric BMW automobiles was largely offset by increased deliveries of vehicles with combustion engines. In China, where the total market contracted sharply by -17.5%, BMW Group deliveries performed somewhat better, falling by -10.0% during the reporting period.

Currency effects weigh on revenues

Group revenues totalled € 31,007 million (2025: € 33,758 million; -8.1%; adjusted for currency translation effects: -4.3%) highlighting the persistently intense competition in the automotive sector – particularly in China – as well as the slight decline in sales. Furthermore, adverse currency effects had a negative impact, primarily the Chinese renminbi and the US dollar.

Disciplined cost management continues to deliver results 

The BMW Group successfully delivered nominal costs reductions in the first quarter to tackle external challenges. The cost of sales went down by -6.4%, while administrative and sales expenses fell by -5.1% across the Group. As planned, the Company reduced its research & development expenditure from the 2024 peak to € 1,755 million (Q1/2025: € 1,984 million; -11.5%). The research & development expenditure ratio (German Commercial Code) fell to 5.7% (Q1/2025: 5.9%). Investments also decreased in the first quarter to € 1,723 million in line with planning (Q1/2025: € 2,819 million; -38.9%). The capital expenditure ratio came in at 2.0% (Q1/2025: 3.6%).

“Flexibility and speed of execution are two of the BMW Group’s strengths. That’s abundantly clear with the Neue Klasse – a stringent and comprehensive renewal of our entire vehicle portfolio in record time. The automotive innovations coming to market will strengthen our competitive position and improve our profitability,” said Chief Financial Officer Walter Mertl. “In a demanding economic environment, we remain highly focused on costs, leveraging multiple opportunities across the company with an approach designed to deliver sustained results.”

Share buyback on track

The Annual General Meeting in May 2025 authorised the Board of Management to buy back up to 10% of BMW AG’s share capital over the next five years. Based on this new authorisation, the Board of Management approved a third share buyback programme with a volume of up to € 2 billion, to be completed no later than 30 April 2027. The first tranche of shares worth € 750 million were repurchased by December 2025. The second tranche of shares, amounting to € 625 million, is on track to be purchased by 31 August 2026. On 31 March 2026, BMW AG held shares with a nominal value of € 12,225,269. This corresponds to 1.99% of the share capital on the same date.

Group EBT well over € 2 billion again despite the tariffs burden

The Group achieved earnings before tax (EBT) of € 2,348 million in the first three months of the year (Q1/2025: € 3,113 million; -24.6%). In doing so, the company delivered earnings of more than € 2 billion in a demanding economic environment once again. The EBT margin for the period was 7.6% (Q1/2025: 9.2%). Group net profit amounted to € 1,672 million (Q1/2025: € 2,173 million; -23.1%).

EBIT margin in the annual guidance corridor of 4–6%
The Automotive segment achieved an EBIT of € 1,345 million (Q1/2025: € 2,024 million; -33.5 %) and an EBIT margin of 5.0 % (Q1/2025: 6.9 %; -1.9 percentage points) – in the middle of the forecast annual range of 4–6% – and extra tariffs accounted for a 1.25 percentage point reduction in the EBIT margin in the quarter. This was a significantly larger hit than the same quarter in the previous year, in which only EU import tariffs were due on battery‑electric vehicles from China. The EBIT margin was also affected by depreciation and amortisation from the BBA purchase price allocation amounting to 1.2 percentage points.

Fierce competition across major automotive markets, especially in China, impacted pricing and sales volumes, weighing on EBIT. As anticipated, currency and raw material price effects dampened the company’s first‑quarter earnings performance.

Free cash flow in the Automotive segment increased significantly to € 777 million in the first three months of the year (Q1/2025: € 413 million). The marked reduction of capital expenditure compared with prior‑year figures had a positive impact on free cash flow. Conversely, the typical seasonal increase in inventories weighed on working capital. The segment’s free cash flow is expected to exceed
€ 4.5 billion for the full year.

Financial Services: slight growth in new contracts with end customers

The Financial Services segment secured 420,212 new credit financing and leasing contracts with end customersin the first quarter. The growth of 4.3 % compared to the same quarter last year is largely attributable to the changes in the competitive landscape in the Chinese market since mid‑2025. The penetration rate** – the share of BMW Group vehicles either leased or financed through the Financial Services segment – increased to 51.6% in the reporting period(Q1/2025: 43.0%; +8.6%).

The segment generated a profit before tax (PBT) of € 381 million in the first three months of the year (Q1/2025: € 650 million; –41.4%). The decline was primarily driven by an increase of the existing risk provision for cross-sector compensation schemes for motor finance customers in the United Kingdom.

Moreover, the income from the resale of end-of-lease vehicles was lower.

Outlook for the 2026 financial year confirmed

The BMW Group confirms its full‑year forecast after the first quarter, in a deteriorating economic environment. Forecasts for the global economy and automotive markets have been revised downwards in recent weeks. The global automotive market is now expected to see a slight decrease.

For the 2026 financial year, the BMW Group continues to expect a higher level of volatility related to tariffs. The company anticipates a negative impact from higher tariffs of around 1.25 percentage points on the EBIT margin in the Automotive segment.

The geopolitical situation in the Middle East is currently characterised by a high degree of uncertainty due to the ongoing conflict in the region. The outlook assumes that the conflict will not be enduring.

The BMW Group continues to see overall growth potential in Europe and the United States. In China, the company looks to balance sales volume, transaction prices and dealer profitability.

Globally, the company forecasts that deliveries will be on a par with the previous year and that fully-electric vehicles will account for the same share of sales as 2025.

The BMW Group remains disciplined in cost management. In the 2026 financial year, the company will further reduce capital expenditure, manufacturing costs, research & development spending, as well as sales & administrative expenses. Compared to the prior year, the BMW Group expects a lower additional burden from tariffs as previously outlined. This will be offset by increasing depreciation resulting from investments and the capitalization of development costs in previous years. Additionally, earnings will be negatively impacted by adverse currency and raw material effects, by pricing and product measures to stabilize transaction prices in China, by a significantly lower capitalization rate resulting from the development portfolio structure, and by overall lower revenues related to the used-car market. The BMW Group will partially offset these higher burdens through the afore-mentioned cost reductions.

Regarding forecast KPIs: The EBIT margin for the Automotive Segment is forecast to be within the range of 4–6%. Return on Capital Employed (RoCE) will be between 6–10%.

In the Financial Services Segment, Return on Equity (RoE) is projected to be between 13–16%.

In the Motorcycles Segment, deliveries are forecast to be on a par with the previous year, with an EBIT margin within the range of 4.0–6.0% and a Return on Capital Employed (RoCE) of 10–14%.

In light of the forecast developments, a moderate decline in Group earnings before tax is expected for 2026.

The BMW Group’s actual business performance may deviate from these expectations – for example, due to changes in political and macroeconomic conditions.

** Starting in the 2026 financial year, the penetration rate will also include financing and leasing contracts for young used vehicles that are sold to end customers for the first time in the reporting year.

GLOSSARY – explanatory comments on key performance indicators

Deliveries to customers

A new or used vehicle is recorded as a delivery once it is handed over to the end user (which also includes leaseholders under lease contracts with BMW Financial Services). In the US and Canada, end users also include (1) dealers when they designate a vehicle as a service loaner or demonstrator vehicle and (2) dealers and other third parties when they purchase a company vehicle at auction and dealers when they purchase company vehicles directly from the BMW Group. Deliveries may be made by BMW AG, one of its international subsidiaries, a BMW Group retail outlet, or independent third-party dealers. The vast majority of deliveries – and hence the reporting of deliveries to the BMW Group – is made by independent third-party dealers. Retail vehicle deliveries during a given reporting period do not correlate directly to the revenues that the BMW Group recognises in respect of that particular reporting period.

Payout ratio

The payout ratio is preliminary. Although the Board of Management and the Supervisory Board will propose a fixed dividend per share at the Annual General Meeting, the number of shares entitled to a dividend is expected to fall by the Annual General Meeting due to the ongoing share buy-back programme. Accordingly, the total amount to be distributed to shareholders is also still expected to change by 13 May.

EBIT

Profit before financial result. Profit before financial result comprises revenues less cost of sales, less selling and administrative expenses and plus/minus net other operating income and expenses.

EBIT margin

Profit/loss before financial result as a percentage of revenues.

EBT

EBIT plus financial result.
PHEV

Plug-in-hybrid electric vehicle - hybrid vehicle with petrol engine and electric drive.

If you have any questions, please contact:

BMW Group Corporate Communications

Dr Britta Ullrich, Finance Communications

Telephone: +49 89 382-18364

Email: britta.ullrich@bmwgroup.com

Sebastian Keßler, Communications BMW Group, Strategy

Telephone: +49 89 382-21616

Email: Sebastian.KE.Kessler@bmwgroup.com

Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales

Telephone: +49 89 382-24118

Email: Max-Morten.Borgmann@bmwgroup.com

Media website: https://newsroom.bmwgroup.com/global/en

Email: presse@bmwgroup.com

The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life. 

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

• Base MSRP $61,500 plus $1,350 destination and handling.
• Official EPA estimated range of up to 434 miles.
• Configurator and reservation live now on bmwusa.com.
• US market launch set for September 25.

Woodcliff Lake, NJ – May 7, 2026… Today, BMW is proud to announce the base price of the 2027 BMW iX3 50 xDrive – the first series-production Neue Klasse model – will be $61,500 plus $1,350 destination and handling when it enters the US market in September of this year. For that price, customers can acquire a very well equipped, fully electric BMW SAV capable of up to 434 miles of range on a full charge. Even at the starting price, the iX3 brings the pioneering Panoramic iDrive user experience powered by BMW Operating System X, class-leading driving dynamics enabled by the Heart of Joy superbrain, and an 800V architecture that allows up to 400 kW charging at DC fast charging stations.

The Build Your Own configurator is now live on bmwusa.com. Customers can design their ideal 2027 iX3 50 xDrive and then reserve their vehicle through their preferred retail center with a $1,000 deposit via the portal on the website. Deliveries are set to commence in late September.

Exceptional electric range and super-fast charging. 

The iX3 utilizes sixth-generation BMW eDrive technology comprised of highly efficient electric motors, fundamentally new high-voltage batteries with more energy-dense cylindrical cells, and an 800V architecture. This drive technology reduces energy losses by 40% compared to fifth-generation BMW eDrive technology, weight by 10%, and manufacturing costs by 20%.

These advancements result in outstanding electric range, illustrated below:

A maximum charging rate of 400 kW enables customers to add an estimated 185 miles of range in just 10 minutes or charge from 10 to 80% capacity in just 21 minutes at an 800V DC charging station via the standard NACS port. 

Major standard equipment.

BMW Panoramic Vision

Free-cut Central Display

Multifunction Steering Wheel

Perforated Veganza Upholstery

• Black Contemporary Interior Design
• Digital White Contemporary Interior Design
• Castanea Contemporary Interior Design
• Agave Green Contemporary Interior Design

Fast Charging AC

15.4 kW AC charging or 19.2 kW DC via BMW Wallbox Professional

Bi-directional Charging

Multifunction Charger

20” Aero Bicolor 1046 Wheels with All Season Tires

Seal & Drive Tire Kit

Ambient Lighting

Digital Key Plus

Wireless Device Charging

Apple CarPlay and Android Auto Capability

Driving Assistant Plus

Active Blind Spot Detection

Lane Keeping Assistant

Forward Collision Mitigation

Active Cruise Control with Steering Assistant

Active Park Distance Control with Side Protection

Option Packages.

Comfort Package - $1,500

• Heated Steering Wheel
• Panoramic Glass Sunroof with Climate Comfort Glazing
  • May be deleted for $750 credit
• Multifunction Seats

Driving Assistance Professional Package - $2,500

• Highway & Commuitng Assistant
• Traffic Jam Assistant
• Active Lane Change with Eye Activation

M Sport Package - $2,500

• Sport Steering Wheel
  • M Steering Wheel - $150
• 20” M Aero V-Spoke Bicolor 1047M Wheels with Summer Tires
  • 20” M Aero V-Spoke Bicolor1047M Wheels with All-Season Tires - N/C
  • 21” M Star-Spoke Bicolor 1050M Wheels with All-Season Tires - $600
  • 21” M Star-Spoke Bicolor 1050M Wheels with Staggered Summer Tires - $600
  • 21” M Aero Bicolor 1051M Wheels with All-Season Tires - $600
  • 21” M Aero Bicolor 1051M Wheels with Staggered Summer Tires - $600
  • 21” M Aero Bicolor 1051M Wheels with Staggered HP Tires - $1,200
  • 22” Aero Multi-Spoke 1053i Wheels w/ Staggered Summer Tires - $1,350
  • 22” M MultiAxis Y-Spoke Bicolor 1054M Wheels with Staggered Summer Tires - $3,500
• M Sport Exterior Elements
• M Sport Interior Elements

M Sport Professional Package - $4,000

• M Sport Package Content
• BMW Iconic Glow Exterior Lighting
• M Sport Brakes with Red or Blue Calipers
• M Steering Wheel

Parking Assistant Package - $750

• Parking Assistant Plus
• Parking View with 3D Surround View

Technology Package - $1,900 ($1,200 if ordered with M Sport Professional)

• BMW Iconic Glow Exterior Lighting
• BMW 3D Head-up Display
• Harman/Kardon Premium Sound System

Major standalone options.

Perforated Merino Leather - $1,500

• Black BMW Individual Interior Design

Heated Steering Wheel - $200

Rear Heated Seats - $500

• Requires 3-Zone Automatic Climate Control - $200

Digital White BMW Individual Steering Wheel - $250

Metallic Paint - $650

• Black Sapphire metallic
• Brooklyn Grey metallic
• Space Silver metallic
• Vegas Red metallic
• Polarized Grey metallic
• Ocean Wave Blue metallic
• Eucalyptus Green metallic

Frozen Space Silver Metallic Paint - $3,600

Trailer Hitch - $750

BMW Iconic Glow Exterior Lighting - $850

Panoramic Glass Sunroof with Climate Comfort Glazing - $1,000

Harman/Kardon Premium Sound System - $650

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

                                            #      #      #

Laguna Seca. Second podium of the season for BMW M Team WRT in the IMSA WeatherTech SportsCar Championship (IMSA Series). At WeatherTech Raceway Laguna Seca (USA), Philipp Eng (AUT) and Marco Wittmann (GER) finished third in the #25 BMW M Hybrid V8 after a strong comeback drive. The duo started from 10th position and steadily improved throughout the 2-hour and 40-minute race. It was the second podium for the BMW M Hybrid V8 this year, following third place for car number 24 in Daytona (USA). On the occasion of Alessandro Zanardi’s passing, BMW M Motorsport honoured the Italian with a personal tribute message on both BMW M Hybrid V8 cars.

The first half of the race was shaped by Dries Vanthoor (BEL) and Sheldon van der Linde (RSA), who, starting from fourth position in the #24 BMW M Hybrid V8, took the lead within the opening hour. However, the duo dropped back during a pit stop under yellow and was unable to fight their way back to the front. In the end, they finished ninth. Eng and Wittmann managed a flawless race, and their strategy paid off. After the final pit stop, Wittmann was in third place, which he was able to defend in a fiercely contested final phase.

Before the race, members of BMW M Motorsport and BMW M Team WRT honoured the long-time BMW works driver and brand ambassador Alessandro Zanardi, who passed away over the weekend, with a personally signed tribute message on both LMDh cars. The drivers and Team Principal Vincent Vosse also wore black armbands. IMSA also honoured Zanardi with a message and a poster in the very corner that made him famous for a spectacular overtaking maneuver in IndyCar: the Corkscrew.

In the two GTD classes, Paul Miller Racing and Turner Motorsport did not achieve podium finishes. In GTD PRO, Neil Verhagen and Connor De Phillippi (both USA) were in contention for the podium for a long time, but after a late final fuel stop for the #1 BMW M4 GT3 EVO, they finished eighth. BMW M works driver Robby Foley and Patrick Gallagher (both USA) finished seventh in the GTD class in the #96 BMW M4 GT3 EVO from Turner Motorsport.

 IMPC: Turner Motorsport triumphs with the BMW M4 GT4 EVO.
On Saturday, the IMSA Michelin Pilot Challenge (IMPC) held its 2-hour race at WeatherTech Raceway. This was the moment for Dillon Machavern and Luca Mars (both USA), who celebrated victory in the #95 BMW M4 GT4 EVO from Turner Motorsport. Robby Foley and Vincent Barletta (both USA) finished fifth in the sister car, number 96. Right behind them, Roland Krainz (USA) and Stevan McAleer (GBR) finished sixth in the #27 BMW M4 GT4 EVO from AutoTechnic Racing. In eighth place, BMW M works driver Bill Auberlen (USA) and Samantha Tan (CAN) crossed the finish line in car number 38 from ST Racing by Random Vandals.

Comments after the race:

Vincent Vosse (Team Principal BMW M Team WRT): “First podium of the season for Philipp and Marco - it was a good, strong race for them both. Congratulations to the entire crew! We brought the number 24 car into the lead with a shorter first pit stop, but the yellow flag that followed shortly afterward meant our strategy didn’t work out. That’s very unfortunate, but it’s something we have to take away as a lesson from this weekend.”

Philipp Eng (#25 BMW M Hybrid V8, BMW M Team WRT, 3rd place GTP): “A good ending to a difficult weekend for us. I’m very happy for the whole team - thank you, everyone! We struggled with the car’s balance all weekend, but in the race we did a perfect job. Marco drove fantastically, and I was able to save a lot of energy in my first stint, which helped us in the end.”

Marco Wittmann (#25 BMW M Hybrid V8, BMW M Team WRT, 3rd place GTP): “That’s what I call a happy end to a tough week! We had many problems with the car’s balance this weekend. Considering that, third place is much more than we expected. It’s great that the hard work of the whole team was rewarded with a podium. At the end of the race, I could only defend, but the Porsche was simply too strong. I couldn’t hold it off, but at least it was still enough for third place.”

Dries Vanthoor (#24 BMW M Hybrid V8, BMW M Team WRT, 9th place GTP): “After a difficult first practice, we made very good progress with the car overnight, and I was able to secure fourth place on the grid. In the race, my first stint was also very strong, and I even took the lead. After that, unfortunately, quite a few things went wrong. A much better result would have been possible. Congratulations to our sister car on the podium!”

• Fund III will invest in physical AI, agentic AI, and software automating complex workflows across manufacturing, supply chains, and the broader automotive ecosystem
• It will also invest in circularity and advanced materials to drive industrial resilience and economic independence from raw materials
• BMW Group CEO Oliver Zipse reaffirms the German automaker’s long-term commitment to corporate venture capital, as BMW i Ventures’ total capital under management is now $1.1 billion

Munich / San Francisco, April 29, 2026 - BMW i Ventures today launched its third fund, putting $300 million behind a clear premise: that AI will fundamentally reshape how the automotive industry operates and creates value across its entire ecosystem. Fully backed by the BMW Group, Fund III will focus on physical AI, agentic AI, industrial software, manufacturing technologies, supply chain technologies and advanced materials. The fund will invest across North America and Europe, from Seed through Series B. The launch brings BMW i Ventures’ total capital under management to $1.1 billion.
“With BMW i Ventures, we are investing in technologies that will shape the future of our industry. Our corporate venture capital activities play a key role in our innovation strategy, complementing our internal R&D and building strategic partnerships across the entire automotive value chain”, said Oliver Zipse, CEO of BMW Group. “BMW i Ventures is launching the third fund at the perfect time: AI has shown its tremendous potential to transform products, operations, and entire value chains. Through BMW i Ventures and Fund III, we are best prepared to leverage these opportunities: We can anticipate shifts early, act quickly and efficiently on innovations, and remain at the forefront of our industry.”

AI as Operating Layer of the Automotive World

BMW i Ventures will focus on agentic AI, AI-native enterprise applications that automate complex workflows in industrial environments, and physical AI that enables robots and autonomous machines to perceive, plan and

act safely in the real world. As AI unlocks step-function improvements in productivity, decision-making and speed of execution, the fund will back innovations across the automotive value chain in automation, engineering, and manufacturing, from highly specific production optimization to platforms that enable connected and intelligent operations across industrial networks.

“With Fund III, we’re backing the founders who are turning AI into an industrial advantage, on the factory floor, in logistics networks and across global supply chains,” said Marcus Behrendt, Managing Partner at BMW i Ventures. “The new fund sharpens our focus for a world where AI-native software, robotics, and materials innovation will define the next generation of suppliers.”

“AI is quickly becoming part of the operating system of the modern enterprise,” added Kasper Sage, Managing Partner at BMW i Ventures. “We’re particularly interested in AI that can execute workflows end-to-end, driving real ROI through autonomous systems.  That’s where productivity gains have real business impact.”

Advanced Materials and Circular Supply Chains

For BMW i Ventures, circularity remains a core investment pillar that supports industrial resilience and helps reduce exposure to constrained or geopolitically sensitive supply chains for critical materials. Fund III will continue to back next-generation materials innovations and technologies designed to advance circular industrial systems across product design, manufacturing processes, and supply chains. This includes technologies that support recycling and recovery of critical materials, circular manufacturing processes, and new materials that combine performance improvements with more efficient resource use.

“Circularity is not only about reducing emissions, it’s about securing access to raw materials and reducing exposure to constrained supply chains,” said Behrendt. “The new fund’s focus on AI expands the toolkit for sustainability rather than replacing it.”

Building on More Than a Decade of Experience

Since 2011, BMW i Ventures has invested in more than 90 companies and realized more than 30 exits. This track record includes successes like GaN Systems (acquired by Infineon for $830 million) and 11 portfolio companies that have gone public, such as Kodiak, Chargepoint, and Xometry. Active portfolio highlights

include Skylo, a specialist in satellite connectivity; Embotech, a provider of autonomous driving solutions for industrial logistics; Tekion, an AI-native automotive retail platform; Rive, an interactive UI design and animation engine; and Synera, an AI agent platform for engineering.

Long-Term Commitment to Venture Investing

Through BMW i Ventures, the BMW Group gains early access to strategically relevant innovations while building insight into emerging trends and disruptions across global technology ecosystems. This helps strengthen BMW’s long-term competitiveness and supports the integration of new technologies into future vehicles, production systems, and digital services.
BMW i Ventures’ first fund has already returned significant capital, with positive DPI (Distributed to Paid-In capital), and Fund II is nearing the end of its initial investment period with over 30 portfolio companies. Fund III builds on the first two funds and is structured to lead investment rounds while maintaining its footprint in the United States and Europe. The new fund has the capacity to back AI-native companies as early as the seed stage, reflecting how quickly AI-first companies can now be built and scaled. Operating with the independence and speed of a traditional venture firm, BMW i Ventures is structured to identify and back emerging technologies well before they reach the mainstream.

                                            # # #

About BMW i Ventures
BMW i Ventures is the independent venture capital fund of the BMW Group, based in Silicon Valley and Munich. BMW i Ventures invests in companies that are shaping the future of the automotive industry, manufacturing, and the supply chain, focusing on physical AI, agentic AI, AI-native enterprise and industrial software. BMW i Ventures invests in startups in all phases across North America and Europe, from seed to growth stage, with an emphasis on Series A and B. Since 2011, BMW i Ventures has invested in more than 90 companies, including GaN Systems, Kodiak, Chargepoint, Xometry, Skylo, Embotech, Tekion, Rive and Synera. The firm's total capital under management is $1.1 billion. For more information, visit www.bmwiventures.com

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

                                            # # #

• MINI remixes iconic event, held over three weekends, visiting nine-cities, across three states.
• Fans can take their pick of routes for 20th Anniversary of biennial rally – the boldest most accessible MINI road trip yet.

Woodcliff Lake, NJ: MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2026. This year represents 20 years since the first MTTS in 2026. Held every other year, MINI owners looking to register can visit www.minitakesthestates.com to secure their spot on the tenth running of what has become a legendary event for MINI owners to rally together.

This year’s MTTS will be a trio of long-weekend rallies stretching from the iconic PCH to the legendary Adirondacks to the scenic Florida Keys. The three state, nine-city adventure will cruise some of the country’s most unforgettable roads in the west, northeast, and the south, celebrating MINI’s spirited community that knows how to have fun and motor on in three city-to-city rally events. The three events include:

• California (October 2–4), Monterey to Sonoma to Lake Tahoe
• New York (October 23–25), Buffalo to Syracuse to Lake Placid
• Florida (November 13–15), Fort Myers to Miami to Key West

The registration fee is $150 per person for each long-weekend event. Single-day passes are also available for purchase at $50 per person. All registration fees include an

official event goody bag while supplies last.

A New Chapter for a Legendary Event

The first MTTS launched in 2006 as a cross-country road rally to celebrate the debut of the very first MINI GP. Held every two years, it has since grown into one of the most celebrated recurring road trips in the United States, hosted and coordinated by an automotive OEM. In 2024, nearly 2,000 MINI owners joined at least a portion of the nine-day journey through the western U.S., with an average of 650 MINIs setting off each morning to the sound of music, cheers, and the rev of engines.

The new 2026 format preserves that energy in full while opening the doors wider for more to participate. This year, each day closes with a community gathering where drivers reconnect, share stories from the road, compare routes, and celebrate the spontaneous discoveries that have always defined MTTS.

Three Weekends, Three States, Three Cities Each 

Each weekend will follow MINI's signature Rise & Rally format. Participants will gather every morning for a light breakfast, live music, activities, and a send-off before setting off on a curated scenic route. Evenings will feature food/beverage and headline events at iconic venues.

To get the latest updates on MTTS 2026, visit www.MINITAKESTHESTATES.com.

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalists note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

                                                    #  #  #

Woodcliff Lake, NJ – April 21, 2026 . . . BMW Motorrad presents the new BMW Motorrad USA Clothing Collection for 2026. Rider’s Gear and Casual Wear for safe, comfortable, and stylish motorcycling at all times.

It is well known that there is no such thing as bad weather when riding a motorcycle, only unsuitable clothing. BMW Motorrad took this into account more than four decades ago and was the first motorcycle manufacturer to present its first in-house rider equipment in 1978.

In the decades that followed, BMW Motorrad consistently implemented the maxim of making motorcycling as safe and comfortable as possible and at the same time fashionably attractive and stylish.

For the coming season, BMW Motorrad is once again offering numerous innovations and innovative solutions with the 2026 Rider Gear and Clothing Collection.

The Glandon AIR jacket in a sporty blouson which is a perfect companion for summer rides. Available in Grey and Anthracite color options for men and Olive and Anthracite color options for women. The focus here is on the use of recycled materials or materials that can be recycled. The BMW logo and the BMW Motorrad emblem are embossed and are visual a highlight. The combination of abrasion-resistant and air-permeable mesh fabric ensures protection with optimum ventilation at all times.

The jacket is therefore an ideal companion, especially in very warm temperatures. The jacket with protection class AA has protectors on the elbows and shoulders as well as a back protector. Reflective prints on the sleeves provide extra safety at night. Elastic ribbed cuffs and hem ensure a high level of comfort while three outer pockets with zippers and two inner pockets (one of which is waterproof) provide space for small items.

The waterproof, modern Soulor GORE-TEX boot offers protection and an innovative ventilation system for optimum comfort on long rides. The effective GORE-TEX FLOW SURROUND technology ensures a pleasant climate balance with ventilation channels in the sole. Thanks to the waterproof and breathable GORE-TEX membrane, the boot is ideal for all weather conditions. The non-slip, shock-absorbing and oil and fuel-resistant VIBRAM® sole with reinforced zones provides additional protection. The upper shoe is made from a sturdy 3D knitted fabric. The inside zipper makes it easy to put on and take off while the FREELOCK quick-release system enables an optimum fit. Ankle and shin guards, as well as integrated reinforcements in the toe and gearshift areas, ensure protection and comfort.

The all-rounder Taunus GORE-TEX boot is a waterproof and breathable touring boot that offers a high level of comfort and reliable protection on motorcycle tours. Made from hard-wearing leather and equipped with a waterproof and breathable PTFE-free GORE-TEX membrane, it is ideal for all weather conditions. The OrthoLite insole ensures a high comfort level. The boot has ankle, shin and shift lever protection as well as a non-slip and oil-repellent rubber sole. The covered zipper and an additional Velcro fastener make them easy to put on and take off. The Taunus GORE-TEX Plus version of the boot discreetly offers a 2.4 inch higher standing height thanks to an internal wedge.

Adventure seekers will get their money's worth with the Adventure Collection. For the coming motorcycle season, it once again offers valuable additions in the area of functional clothing.

For example, the GS Coro GORE-TEX jacket (protection class AA), which impresses with its comfortable fit and excellent freedom of movement. Thanks to the GORE-TEX Z-Liner construction with GORE-TEX ePE membrane, it is waterproof, breathable and windproof (water column 28,000 mm). Removable protectors on the elbows and shoulders and a long back protector offer protection, while stretch inserts on the inside of the arms increase freedom of movement and comfort. Fall-prone areas on the elbows are reinforced with a gridded acrylic coating.

In addition to the "2way Climate System", effective air inlets ensure optimum ventilation. The interior is equipped with a 3D spacer fabric to ventilate the back protector area. A specially tailored women's cut with infinitely variable waist adjuster ensures the perfect silhouette, while press studs and Velcro fasteners at the cuffs allow the width of the sleeves to be adjusted. The width of the collar and jacket hem can be adjusted using press studs or an elasticated band. A short zipper and an all-round zipper allow the jacket, which is available in black and olive for men and women, to be worn with matching pants.

The matching GS Coro GORE-TEX pants, also available for men and women in black and olive, offer a comfortable fit and excellent freedom of movement. They are also waterproof, breathable and windproof. Removable protectors on the hips and knees offer additional protection and stretch inserts increase comfort.

The GS Tabernas GORE-TEX boot in black and olive was specially developed for off-road and on-road use. A modern enduro boot made of leather with plastic elements that offers a perfect balance of high comfort and optimum protection. Thanks to the PTFE-free GORE-TEX membrane, the boot is breathable and waterproof. The internal lacing system and two external buckles ensure stability and mobility. An oil and fuel-resistant VIBRAM® tread sole ensures optimum grip even on loose surfaces. Shin guard and reinforced shift lever area ensure protection and comfort. The OrthoLite insole offers a high level of comfort and temperature-regulating properties. The iconic headlight design of the BMW R 1300 GS is taken up as a graphic in the shin guard and heel cap.

The waterproof GS Takyr GORE-TEX sneaker made from a 3D knitted fabric in black and blue combines functionality and comfort and is perfect for riding and outdoor activities. The breathable and waterproof PTFE-free GORE-TEX membrane defies all weathers. The stable, oil and fuel-resistant VIBRAM® Traction Lug sole offers lateral stability and optimum grip, even on loose ground. Thanks to the high-quality materials, the shoe not only offers protection from wind and weather, but also excellent cushioning and durability. The FREELOCK quick-release system ensures an optimum fit. The side zipper on the inside allows easy entry. A large reinforced TPU gearshift, toe and side area offer comprehensive protection and comfort. The OrthoLite insole offers temperature-regulating properties.

The GS Rallye GORE-TEX jacket with a functional, quick-drying and breathable material blend is perfect for off-road and on-road use. The clever ventilation options on the chest, back, shoulders and arms as well as the AirVent insert in the front area as an additional ventilation option guarantee a high level of comfort in warm to moderate temperatures.

Thanks to the waterproof 3-layer laminate GORE-TEX outserts with a 28,000 mm water column (included with the blue jacket and optionally available with the black jacket), the jacket offers outstanding performance even in bad weather. The integrated storm hood in the collar of the outserts keeps wind, weather and dirt out of the collar, while the soft fabric part acts as a storm hood under the helmet for additional warmth. The waterproof GORE-TEX outer material defies bad weather. A specially developed carrying system allows the jacket to be worn like a rucksack, leaving your hands free, which is convenient and comfortable for city tours or breaks. The jacket is available for men and women in blue/red and black. It is complemented by the optimally ventilated GS Rallye pants – sold with a outsert in the blue variant and an optionally available outsert for the black variant.

The GS Rallye gloves, made from a lightweight, breathable material mix in blue/red, are the ideal companion for all bikers who ride off-road in warm temperatures. The backhand is made of elastic textile in combination with goatskin for ideal comfort. The large knuckle protection is ideally prepared for the stresses and strains of off-road use while the kangaroo leather palm with reinforcements offers maximum grip. This summer glove is also available in black and sand. (*not for sale in the state of CA)

The GS Trophy GORE-TEX jacket in Navy Blue has been uncompromisingly developed for sporty and active riding, even off the beaten track. The extremely lightweight, robust and highly elastic polyamide softshell technology with innovative ventilation options ensures a comfortable fit in high temperatures. Together with the supplied very robust 3-layer GORE-TEX laminate outer jacket (water column 28,000 mm) the GS Trophy GORE-TEX jacket is a comfortable companion even at low temperatures. As part of the Adventure Collection, it features the iconic headlight design of the BMW R 1300 GS as a graphic element. The included outer shell can also be worn separately as an outdoor jacket. As an additional highlight, the jacket features an integrated pocket for a hydration bladder for physically demanding rides. The GS Trophy GORE-TEX pants in blue provide the perfect complement and have also been uncompromisingly developed for sporty and active riding. The extremely lightweight, robust and elastic softshell technology with innovative ventilation and the GORE-TEX outer shell ensure a pleasant climate.

Sporty, ambitious motorcyclists as well as racetrack fans will find everything their biker heart desires in the Sport collection. For example, the Nitrous sneaker, a light and airy sneaker, in a BMW M Motorsport design, is made from a breathable 3D knitted fabric. It offers the best wearing comfort with very good impact absorption values. The comfortable, lightweight and oil- and fuel-resistant sole in a two-tone design with BMW Motorrad logo and "M" inlay makes it ideal for motorsport enthusiasts. The TPU-reinforced parts in particularly stressed areas, such as the toe and ankle, offer additional comfort and protection.

With the Urban Mobility Collection, BMW Motorrad offers practical and stylish products that are ideal for everyday motorcycling but are also absolutely suitable for everyday use off the bike. Be it a stroll through town, shopping or just sitting in a café.

The lightweight and airy Ginza sneaker made from a breathable 3D knitted fabric in black, blue and brown are a perfect match. It combines a sporty look with optimum comfort in dry weather. Thanks to the robust, lightweight and oil- and fuel-resistant sole with BMW Motorrad inlay, TPU-reinforced surfaces in the gearshift and toe area and excellent cushioning properties, the modern, sporty sneaker is ideally suited to the demands of everyday motorcycling. Thanks to a side zipper they are also easy to put on and take off.

With the Schwabing LTD Edition jacket, BMW Motorrad has reissued a classic in a limited edition. Each jacket is unique thanks to the embroidered serial number. The black jacket with the metal BMW emblem on the sleeve impresses with the highest material and manufacturing quality. Its premium, water-repellent and slightly elastic nubuck leather is hand selected. Ventilation options and two outside and three inside pockets maximize comfort and usability.

For further information on the BMW Motorrad Clothing Collection 2026 please go to:

www.shopbmwmotorcycles.com

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available on-line at www.press.bmwna.com, www.bmwgroup.com and www.bmwmotorcycles.com

Facebook: www.facebook.com/BMWMotorradUSA

Instagram: www.instagram.com/bmwmotorradusa

X: https://x.com/bmwmotorradusa

YouTube: http://www.youtube.com/user/bmwmotorradusa

Munich/Oxford. 2026 marks a major milestone for MINI: 25 years ago production of the modern MINI began under BMW Group, a quarter century defined by innovation, design and unmistakable British spirit! With its unique place in everyday life, from city streets to cinema screens, MINI has spent the past 25 years building on its legacy, combining heritage with modern innovation and driving fun, winning the hearts of millions of drivers worldwide.

Founded in 1959, Mini was born out of the visionary thinking of Sir Alec Issigonis, whose revolutionary small‑car concept responded to the challenges of its time by redefining how space, efficiency and driving enjoyment could be combined. With its compact dimensions, innovative front‑wheel‑drive layout and exceptional agility, the classic Mini quickly transcended its original purpose to become an automotive icon. Motorsport successes in the 1960s, most notably under the Cooper name, cemented MINI’s reputation as a car that delivered authentic driving fun far beyond its size.

Over the decades, Mini became deeply embedded in popular culture, embraced by artists, designers and drivers alike, and recognised worldwide as a unique expression of British character. A decisive new chapter began with the brand’s acquisition by BMW Group, which preserved Mini’s heritage while opening the door to a sustainable future. The first modern MINI, engineered by BMW Group, rolled off the line at Plant Oxford on 26^th April 2001, marking the start of a new chapter, blending its unmistakable design DNA and go‑kart feeling with modern technology, premium quality and contemporary relevance.

“Marking 25 years of the modern MINI is truly a milestone. Our unmistakable British roots, unique design, go-kart feeling and playful spirit have made MINI a global icon. For more than a quarter century, BMW Group’s expertise has contributed to MINI’s ongoing success. Thanks to our dedicated global MINI team, the brand continues to excite and inspire drivers for generations.” said Jean-Philippe Parain, Head of MINI.

The current model lineup is the most extensive and varied in the brand’s history, with five models, each reflecting its own unique character. Powertrain options include fully electric or highly efficient combustion engines.

Owning a MINI is so much more than simply travelling from A to B – it is a statement of individuality. With an impressive range of customization options, every MINI becomes a true reflection of its owner's unique tastes and character. From selecting paint colors to choosing upholstery and interior trims, each MINI can be finely tailored to personal preferences. Over the past 25 years, a host of options have been offered — among them, the famous bonnet stripes and the distinctive multi-tone roof stand out. Thanks to innovative techniques at the Oxford factory, the striking three-color roof design provides a visual highlight. Special editions have strengthened MINI’s image internationally and set new trends. In 2026, MINI pays tribute to British design and playful elegance with the MINI Paul Smith Edition.

In 2025, MINI recorded global sales of 288,290 vehicles. Battery electric vehicles comprised more than one third of worldwide deliveries and even surpassed 50% in markets like the Netherlands, Turkey, Sweden, and China. The sub-brand John Cooper Works reached an all-time high with 25,630 units sold, representing 8.9% of the total MINI volume.

Since joining the BMW Group, MINI has experienced a remarkable evolution, continuously developing yet remaining faithful to its heritage. BMW’s expertise has been actively integrated into MINI for more than 25 years, introducing advancements such as enhanced user interfaces, innovative assistant features and improved safety systems. The latest generations of the MINI family impressively demonstrate the safety commitment: numerous 5-star ratings in the Euro NCAP crash test confirm the high level of protection offered.

MINI manufacturing in British BMW Group Plants

Over the past 25 years, modern MINI production has evolved across four model generations, spanning a range of body styles including the original 3-door, 5-door, Roadster, Coupe, Clubman, Clubvan and Convertible. In total, 4,671,664 MINIs have now been built in Britain since 2001.

MINI’s modern era has been powered by its UK production heartland. At the centre of that story are two UK manufacturing hubs: Plant Oxford, the home of MINI production, and BMW Group Plant Swindon, where thousands of precision-engineered body panels are crafted every day.

Together, these two sites represent one of the UK’s most significant automotive manufacturing hubs, with a workforce of more than 3,000 highly skilled people producing around 800 MINIs a day. At Plant Oxford, a new MINI drives off the production line every 78 seconds.

Plants Oxford and Swindon have been at the heart of their communities for a very long time – 113 and 70 years respectively. The wider production story took another important step in 2006 when BMW Group Plant Hams Hall in North Warwickshire began producing engines for the MINI, with more than 4.6 million engines produced for the Oxford-built models.

Markus Grüneisl, CEO, BMW (UK) Manufacturing Ltd said “This 25-year milestone is a proud moment for MINI and for everyone involved in its production here in the UK. From the very beginning, our plants in Oxford and Swindon have been at the heart of MINI’s global success, combining exceptional craftsmanship with innovation. Above all, it is our people – their creativity, expertise and pride in what they do – that continue to make MINI so special.”

66+ years of vibrant automotive history – a look back at the milestones of MINI:

In case of queries, please contact:
Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-Mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

2027 BMW 7 Series: first luxury sedan with Neue Klasse technology, debuts April 22 in New York and Beijing.

Seventh-generation BMW 7 Series introduces Neue Klasse technology to the luxury segment for the first time.

• The new face of the BMW luxury class: specific interpretation of the new BMW design language for the luxury segment.
• Redesigned interior anchored by the BMW Panoramic iDrive featuring BMW Panoramic Vision and the debut of the BMW Passenger Screen.
• The 31.3-inch BMW Theater Screen now supports Zoom video calls. Optional Dolby Atmos playback pairs with the Bowers & Wilkins Diamond Surround Sound System.
• High-voltage battery for the i7 now integrates cylindrical cells with greater energy density and improved range.

Woodcliff Lake, NJ – April 22, 2026…  BMW today unveiled the 2027 BMW 7 Series, the seventh generation of its flagship sedan and the first luxury model with technologies from the Neue Klasse. The 2027 BMW 7 Series debuts with four variants at launch: the all-electric i7 50 xDrive and i7 60 xDrive, and the combustion-powered 740 and 740 xDrive. A plug-in hybrid 750e xDrive follows in Q1 2027, and later a V8-powered M Performance model. Global production begins July 2026 at BMW Group Plant Dingolfing in Lower Bavaria.

Developed with passion and designed to perfection, the BMW 7 Series has established itself as an innovation leader and technological pioneer around the world since it first launched in 1977. Each generation has brought fresh momentum to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series for nearly 50 years.

The 2027 BMW 7 Series represents the most extensive model update ever undertaken by BMW. The new BMW 7 Series marks a tremendous leap forwards once again. As the flagship series of the BMW range and a brand figurehead, the new BMW 7 Series spearheads the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout spanning generations and drivetrain variants from which all future BMW cars will benefit.

Production at BMW Group Plant Dingolfing.

All models and drivetrain variants of the new BMW 7 Series will be built on a single production line at BMW Group Plant Dingolfing. The tradition-rich location in Lower Bavaria combines the customary BMW passion for flawless engineering with skilled craftsmanship like no other.

The new 2027 BMW 7 Series celebrates its world premiere on April 22, 2026, with concurrent  unveilings in Beijing at Auto China 2026 and at a special event at Grand Central Terminal in the heart of New York City. The start of production and worldwide market launch will follow just a few months later, from July 2026.

The new face of BMW luxury-class models. Specific interpretation of the new BMW design language for the luxury segment. Monolithic appearance makes the new BMW 7 Series visually distinctive and easy to differentiate, as do the new BMW kidney Iconic Glow and minimalist crystal headlights. 

With the Neue Klasse, BMW has adopted a new and distinctive approach to front-end design that will provide a clear identity and high recognition factor across all the brand’s models. The new BMW 7 Series embodies the specific interpretation of this new design language for the luxury segment. By combining its established qualities – sportiness and dynamism, luxury and comfort – with Neue Klasse design principles, it fits seamlessly into its lineage and, at the same time, provides a clear look ahead to the appearance of upcoming BMW models. Its distinct front-end design is reserved exclusively for the BMW luxury-class.

The front end centers around the updated illuminated BMW kidney grille, the new two-section headlights and the newly designed BMW badge. The horizontal, minimalist light signature of the daytime driving light icons – crystal headlights can be specified as an option – and the eye-catching kidney grille treatment do most to etch the car’s appearance into the memory. Generously sized surfaces in body color surround all the design elements of the front end and showcase them to maximum effect. In this way, the monolithic design lends every new BMW 7 Series model even greater visual impact.

The BMW Iconic Glow kidney grille with new, horizontal graphic is also the defining element of the front-end design in its updated form. It is slimmer and more vertical in proportion than on the previous model, brings a typical BMW luxury-class flavor to the Neue Klasse design language and gives the kidney grille an even more majestic aura. Technical functions like the radar, camera, sensors, and washer nozzles are integrated into the kidney grille surround essentially out of sight, enabling an uncluttered and expansive design.

Where the BMW kidney grille and hood meet, we find the newly designed BMW badge, which is now larger and has a matte finish. It is set like a jewel into a valley between two new character lines, which stretch powerfully over the hood. The headlights have a new design and lend the front end a sophisticated, technical aura. The light functions are divided into two separate sections, as before.

The visual focus is on the extremely slim and precisely designed upper light elements, which comprise the daytime driving lights, side marker lights, and turn indicators. The optional BMW Individual crystal headlights contain 12 crystal glass elements per light, their diamond cut reflecting the light in a multitude of facets to generate a unique, exclusive look. Indeed, the evolved crystal structure creates a unique aesthetic and brings the front end of the car to life with its elegant sparkling when sunshine hits. During the start-up animation, when the daytime driving lights are switched on and after dark, LED units backlight the crystals and combine with the kidney grille’s contour lighting to create an unmistakable light signature.

The low-beam and high-beam headlights are positioned in the lower section of the headlight units. This section is significantly smaller than on the predecessor car, now only uses one light source, and is arranged vertically and almost invisibly near the air curtains at the outer edges of the body. These lights only become visible when switched on, and the design helps to create a neat and serene, monolithic front-end impression. The Adaptive LED Headlights including cornering light come as standard in the new BMW 7 Series.

Special welcome and goodbye animations and dynamic light carpet. The new welcome and goodbye animations bring a seamless, personalized experience to vehicle access and accompany the passengers from when they approach the car before a journey to when they walk away.

The new BMW 7 Series provides a “welcome” as standard, with a choreographed combination of light effects and projections. Customers can choose an animation from the RELAXED, BALANCED, and EXCITED modes. At the end of a journey, the car produces a similarly well-orchestrated goodbye animation.

A new element of the animation is the Ceremonial Light Carpet. Here, LED lights with more than 194,000 pixels – embedded in the door sills – project a dynamic graphic light pattern onto the ground near the door that varies in nature according to the animation mode selected.

Making a statement: side view with clear, reduced surfaces, character line and high-quality details. 

The monolithic design of the new BMW 7 Series continues in the car’s flanks. Here, the new design language is revealed in features including a character line extending from the front apron over the door sills and into the rear. This fine detail, precise and sophisticated in its execution, gives the sedan even greater stylistic appeal. The new line lends the BMW 7 Series an almost boat-tail-like character from a rear three-quarter view and imbues it with extra visual length and elegance.

The newly designed door handles on the BMW 7 Series are integrated flush to the doors in classical handle recesses, enhancing the clean and reduced exterior look. The door handle trim is finished in either Satinized Aluminum or, if the M Sport package is chosen, Black high-gloss. Opening both side doors on one side reveals a prominent “7” embossed into the B-pillar.

Rear end with newly designed lights and reduced surfaces.

The rear of the new BMW 7 Series replicates the clear and reduced design applied elsewhere. The completely newly designed rear lights are a key element here. They extend far into the rear end, their slim, elongated form underscoring the broad, sporting stance of the new BMW 7 Series. Inside the rear light units, chrome strips help create a high-quality visual effect and a precise light pattern. Their smoked glass look brings cutting-edge elegance to the lights, even when they are off.

All technological components, such as the unlocking function for the trunk lid, the rear-view camera, and the camera washer nozzle, are integrated almost out of sight into the black area of the lights. This allows the surfaces and lights of the rear end to be presented to optimum effect. As at the front, the new BMW badge at the rear end is integrated into a slight recess and framed like a jewel by the surfaces between the rear lights.

Reduced forms and clean surfaces mark the design of the rear apron, which appears as if cut from a single mould. A diffuser-like form creates a modern, technical impression.

Optional M Sport Package and M Sport Package Professional further set the 7 Series apart.

The optional M Sport Package and M Sport Package Professional allow customers to add further sporting accents to any variant of the new BMW 7 Series. Both options include the M Aerodynamics package, which in turn brings model-specific M Sport exterior design. The M-specific geometry of the front and rear bumpers – a large proportion of which are finished in black – plus prominent air intakes, large air curtains and the rear diffuser are all also included, as are M-specific side skirts and M high-gloss Shadowline with Black high-gloss side window surrounds (Satinized Aluminum may also be specified) and mirror bases. Other features include 20-inch M aerodynamic wheels, M Sport brakes with callipers in Dark Blue metallic, door sill strips bearing the BMW M badge, and a special welcome and goodbye animations complete with an M-specific dynamic light carpet.

Offering even greater dynamism and exclusivity is the M Sport Package Professional, which adds further sporting details and equipment to the M Sport Package. It includes a dark BMW M kidney grille Iconic Glow, 21-inch M aerodynamic wheels in a dark color and BMW M high-gloss Shadowline with extended features, which include BMW kidney grille and darkened rear lights. If crystal headlights are specified with the M Sport Professional Package, Shadowline headlights are added along with special darkened crystals. The M Sport Package Professional also includes a black M rear spoiler, M steering wheel, and an M Sport braking system with black-painted calipers.

Cutting-edge technology meets skilled craftsmanship: BMW Individual Dual-Finish is a world first.

The new BMW Individual Dual-Finish paint concept is genuinely unique. In this complex process, a matte paint finish in the lower area of the vehicle is paired with a manually applied metallic finish in the upper section of the body. Together with the Coach Line – likewise drawn by hand – this creates a discreet but supremely elegant look.

More than any other aspect, the transition between the two paint finishes reveals the striking quality of this BMW innovation and the skilled craftsmanship of the employees who apply it. Metallic and matte paint differ significantly in their composition, but with BMW Individual Dual-Finish there is no noticeable transition point where the two finishes meet.

BMW Individual Dual-Finish paintwork represents the pinnacle of what is currently possible in painting techniques. Experts have spent two-and-a-half years developing this innovative technology, which can only be used at BMW Group Plant Dingolfing and is only available for the BMW 7 Series. More than 20 specially trained employees are involved in a complex process in which the car is prepared manually for each of the 12 steps in the painting process. Among the tasks they carry out are taping the car by hand and sanding down the body to prepare it for the manual painting process. These jobs alone account for nearly half of the work time. Each car ordered with a BMW Individual Dual-Finish will spend more than 75 hours – i.e. over three full days – in the paint shop. This is almost six times longer than for a conventional paint finish.

The reimagined interior features BMW Panoramic iDrive and the debut of a front passenger display – the BMW Passenger Screen. 

The integration of Neue Klasse technologies – in the form of the display and operating system BMW Panoramic iDrive with BMW Operating System X – opens up a new dimension in BMW-typical driver orientation and new possibilities when it comes to tailoring the design of the BMW 7 Series interior to personal preferences.

The new instrument panel provides the stage for the “floating” Central Display in free-cut design, which is fitted in an ideal ergonomic position next to the steering wheel.

Next to it is the new front-passenger display, another important and design-defining element. The BMW Passenger Screen makes its debut in the new BMW 7 Series and is fitted as standard in every 7 Series model.

The BMW Panoramic Vision – with a projection surface extending across the full width of the windscreen, from A-pillar to A-pillar – and the new multifunction steering wheel also make a significant contribution to the cutting-edge interior of the new BMW 7 Series.

From private cinema lounge to mobile workstation, the upgraded BMW Theater Screen sets new standards all over again.

One of the highlights of the options list for the new BMW 7 Series is the BMW Theater Screen. Its 31.3-inch touchscreen with 8K resolution and optional Bowers & Wilkins Diamond Surround Sound System with Dolby Atmos support transforms the rear compartment of the new BMW 7 Series into an exclusive cinema lounge. The new integrated camera allows passengers to make Zoom video calls easily, as if in a mobile office. And an HDMI connection turns the BMW Theater Screen into an expanded computer display.

Just deploying the BMW Theater Screen is an experience. The process is accompanied by a sound animation – and the sunshades for the side windows, rear window, and the Panoramic Skylounge LED roof are closed and the ambient lighting in the rear compartment is dimmed at the same time. Passengers can effortlessly adapt the positioning of the BMW Theater Screen to their requirements. The updated BMW Touch Command digital control screens in the rear doors are used not only to move the screen forward and back with ease, but also to adjust the viewing angle. Adding the finishing touches to the BMW Theater Screen experience is the immersive sound of the Bowers & Wilkins speakers and Dolby Atmos support.

Immersive light experience with new ambient light strip and new light elements.

The new lighting concept inside the BMW 7 Series greets the driver with a harmonious, immersive experience adapted to personal preferences. The welcome animation that unfolds outside the car continues seamlessly to the interior in a neatly composed overall choreography of illumination, sound elements and personalized settings.

An array of light elements generates soft, evenly spread, and diffuse illumination with a wrap-around effect; the sophisticated, modern design creating a pleasant and exclusive ambience inside the car.

An important part of the animation and a central element of the interior design is the new ambient light strip, which reaches across the full width of the cockpit. In daylight it illuminates with a delicate alabaster structure, whereas in darkness it produces a moderately dynamic light effect. The color and brightness of the light responds to the time of day and – like all the light elements – can be adjusted to personal preferences via the My Modes Personal.

The second style-defining design feature in the new BMW 7 Series are the new light elements integrated seamlessly into the backs of the front seats at head-restraint height. These vertically arranged lights extend the immersive light mood elegantly into the rear compartment.

Finally, there is the Panoramic Skylounge LED roof. More than 40 LED lights illuminate a graphic structure extending throughout the interior. The pattern replicates elements of the quilting on the seat surfaces. The color world of the light effects takes its cues from the activated My Modes, and can also be selected independently.

Speaker covers in the rear doors that are illuminated from the inside, new additional reading lights in the rear compartment and other illumination elements round off the lighting concept.

Bowers & Wilkins sound systems and Dolby Atmos support deliver a high level of listening pleasure. Acoustics have been enhanced.

The new BMW 7 Series is fitted with the Bowers & Wilkins Surround Sound System as standard. It features a seven-band equalizer and up to 18 speakers with attractive metal covers. Its amplifier output is up to 575 watts.

The optional Bowers & Wilkins Diamond Surround Sound System delivers genuinely high-end audio. Up to 36 speakers and an amplifier output of up to 1,925 watts perfectly showcase every sound and set the standard in the 7 Series’ segment. The fully active audio system brings a seven-band equalizer and seven carefully crafted sound profiles. Additional surround speakers are integrated into the head restraints of both the front seats and the two outer rear seats. And the sound system also has a 4D audio function, which uses exciters in the front and rear seat backrests to improve perception of bass frequencies, even at low volumes.

Audiophile drivers and passengers in vehicles specified with the Bowers & Wilkins Diamond Surround Sound System will be pleased to find their 7 Series now also offer a rich and varied audio experience in Dolby Atmos quality. Dolby Atmos creates a three-dimensional soundscape for compatible audio formats and allows sound objects to be moved around freely within the cabin. The new BMW 7 Series therefore provides a new and immersive audio experience when streaming films or music.

The further improved interior acoustics of the BMW 7 Series create the ideal environment in which to enjoy the ultimate in audio pleasure. As well as side windows with flush-fitting seals (“flush glazing”), standard-fit acoustic glazing, an elastic steering gear mounting fitted on the front axle subframe, an additional model-specific motor mount in the BMW i7 and tires containing internal foam absorbers that provide integrated soundproofing (depending on option or package chosen), the 7 Series also features exterior mirror caps that benefit from additional aeroacoustic optimization and improved door insulation.

High-quality materials, classic appointments, and innovative details maximize comfort. Owners can adapt the interior design to their own personal tastes.

The meticulous selection, crafting, and presentation of surfaces, textures and details are key to creating an interior that exudes quality and exclusivity. This devotion to detail can be seen in many different aspects of the new BMW 7 Series interior.

The instrument panel and center console come as standard with Fineline Lime open-pored matte fine-wood trim surfaces. Optional alternatives include Mirror Oak fine-wood trim Grey metallic high-gloss, BMW Individual Ash Flowing Grey open-pored fine-wood trim strips and, for the first time, Alcantara interior trim strips in coordinating interior colors. With this option, the trim strips for the center console come in Piano Black. The Carbon Fiber M interior trim with Silver Threads combines with Piano Black for the center console to bring a particularly sporting ambience to vehicles specified with the M Sport Package.

The uncluttered design of the instrument panel continues into the door panel trim. Catching the eye here is the new control panel that groups together frequently used functions elegantly and practically. The controls for the seat backrest, forward/back position, and seat height adjustment are made from crystal glass, providing not only exceptional quality of workmanship for customers to enjoy but also superb look and feel.

BMW Individual glass applications can also be found in the newly designed center console – for the start/stop button, gear selector lever, and volume control button. The integrated cup holder is illuminated, while the integrated smartphone tray offering inductive charging with up to 15 watts of power is trimmed in soft Alcantara and has a magnetic holder that keeps mobile phones securely in place. If the driver leaves their mobile phone behind in the smartphone tray, an alert in the goodbye screen reminds them.

New, fully electric slot-type air vents are integrated almost invisibly into the instrument panel – a design solution that feeds into the clean and uncluttered interior look overall. The airflow can be controlled intuitively and precisely via the Central Display.

Customers can choose from a host of appointments and color combinations to bring a personal touch to the design of their car’s interior. All the elements of the interior are stylishly coordinated. 

The new BMW 740 and 740 xDrive are equipped as standard with seat surfaces in the new Veganza upholstery, which is available in three color variants. This high-quality material with leather-like qualities stands out with its pleasant feel and offers a high level of comfort. The seat surfaces are perforated and have prominent quilting. The headlining is in Anthracite or Ivory White, depending on the option or package selected.

The M Sport interior is part of the M Sport Package. As an alternative to the seat surfaces in Veganza, customers can order BMW Individual Merino Leather in Black/Atlas Grey with applications in the colors of BMW M GmbH as an option. The optional BMW Individual interior also brings BMW Individual Merino Leather – in Black, Mocha, Smoke White, or Tartufo with elaborate quilting. Depending on the equipment chosen, the headlining comes in Anthracite or Atlas Grey. A BMW M Anthracite Alcantara headlining is also optionally available.

The optional BMW Individual interior with exclusive elements takes the feeling of wellbeing on board the BMW 7 Series to another new level. This specification includes extended BMW Individual Merino Leather trim, plus the new color Adelaide Grey. The BMW Individual Alcantara headlining comes in Anthracite when the leather shades Black, Mocha or Adelaide Grey are specified, while Smoke White and Tartufo combine with a headlining in Atlas Grey. The bi-color variants of Merino leather lend the interior an especially exclusive ambience and can also be ordered as an option for the BMW Individual interior with exclusive elements. Customers can choose from the combinations Smoke White/Light Grey, Black/Dark Grey and Caramel/Atlas Grey.

Exceptional quality and an extremely cozy atmosphere are promised by the BMW Individual interior with exclusive elements in BMW Individual Merino Leather/cashmere wool in the color combinations Smoke White/Atlas Grey or Black/Dark Grey. The neatly coordinated color contrast between the leather in the upper section of the seats and the cashmere-rich cloth in the lower section, plus elaborate quilting and fine perforation create a unique impression – both visually and tactily. Their intricate, symmetrically embroidered pattern makes these seats a beautifully eye-catching feature of the interior. The exclusive cashmere wool material combination is also available for the center armrest and neck cushions.

First-class seating comfort: standard comfort seats and optional Executive Lounge for the rear compartment.

Standard specification for the BMW 7 Series includes multifunction seats with extensive electric adjustment, as well as seat heating and lumbar support for the driver and front passenger. The seat position can be adjusted easily using the newly designed control panels in the door trim and via the Central Display. The standard multifunction seats also come with active seat ventilation plus a massage function with nine programs and three levels of intensity. Multifunction seats, active seat ventilation, and the massage function can also be added to the rear compartment. The rear seats are adjusted using the BMW Touch Command digital control panels in the door trim.

The BMW Theater Screen is particularly easy to use if the rear compartment is ordered in optional Executive Lounge specification. Offering exceptional seating comfort, the Executive Lounge comprises an integrated leg rest for the area behind the front-passenger seat and an optional quilted and heated armrest with high-quality glass insert and integrated, Alcantara-trimmed smartphone tray for inductive charging. Coordinated adjustment of the angle of the backrest and backrest’s upper section, the forward/backward position of the seat, and the seat angle allows an extraordinarily comfortable reclining position with a torso angle of up to 43°.

The design principle for the leg rest is unique, with its calf support fixed directly to the seat surface without a gap. The front-passenger seat can be moved fully forward and its backrest tilted forward as far as it will go to enable the ideal seating position and legroom for the rear passenger behind it. The adjusting mechanism has been optimized to allow the driver to see in the passenger-side exterior mirror.

Ergonomic and intuitive steering wheels with a new design and new operating philosophy.

Five new steering wheels in up to three colors combine eye-catching design with excellent ergonomics and high-quality materials. The new steering wheel with slightly flattened design and vertical spoke is an integral element of the BMW Panoramic iDrive display and operating concept. The multifunction steering wheel with haptic feedback follows the shy-tech principle whereby the controls for the driver assistance functions – if fitted – are illuminated.

Updated automatic doors with Soft Close mechanism offer outstanding ease of use.

The optional automatic doors have been optimized for the updated BMW 7 Series. A button for opening and closing the doors is located in a new, more ergonomically optimal position on the inside of each door handle. A single touch of the newly designed handles set flush into the body is all that is required; the doors will open and close reliably even if the user is wearing gloves or the door handles are iced over. There is also a corresponding button on the inside of each door. A host of other options for using the doors are also available, e.g. the My BMW App, voice commands or the simplified menu structure of BMW Panoramic iDrive with BMW Operating System X.

The new Soft Close mechanism is particularly user friendly, closing the doors smoothly and underscoring the luxurious ambience of the new BMW 7 Series each time the customer gets in and out. An integral servo mode allows the doors to be opened and closed manually with little effort. Plus, the automatic doors now work using radar sensors. These are integrated almost out of sight in the side skirts, front end and rear of the car, and allow the doors to be opened and closed more quickly than was previously possible. The sensors also identify possible obstacles with a high level of precision, which makes the integral collision protection even more effective. The radar sensors detect not only obstacles near the doors but also road users approaching the car, which significantly lowers the risk of collision.

New digital interior mirror.

Another new feature available for the BMW 7 Series is the optional digital interior mirror, which enables the driver to use the conventional visual mirror or a digital mirror function, as they prefer or the situation demands. The digital variant uses a camera – integrated elegantly into the parcel shelf – that shows the view behind the car in the mirror. This technology is especially helpful when using the BMW Theater Screen, for example. The digital interior mirror will be offered from November 2026 and will also be available as a retrofit solution for examples of the new BMW 7 Series built prior to that.

BMW Panoramic iDrive featuring BMW Operating System X – complete driver orientation, BMW-style.

The visionary BMW Panoramic iDrive system represents the latest generation of the BMW display and operating concept. Centerd on the interaction between user and car, it redefines vehicle operation, the display of information and driver orientation. By intelligently linking displays, controls, and software, it creates a fully integrated system that is intuitive, convenient and ergonomic to use and provides the driver with the relevant information at all times.

At the system’s heart is the BMW Panoramic Vision, which employs newly developed technology to project content across the entire width of the lower area of the windscreen. The content shown here is always visible and forms the visual basis of the entire display and operating concept. Driving-related information is displayed in a clearly structured form on the left-hand side in the driver’s field of vision, without restricting their view of the road ahead. The content in the central and right-hand areas of the display can be personalized and is visible to all passengers.

The BMW 3D Head Up Display integrated above the BMW Panoramic Vision projects selected content directly into the driver’s line of sight and purely for their benefit. This display enables highly precise spatial perception – with navigation instructions, for example, or information from the driver assistance systems. The content shown in the BMW 3D Head-Up Display and the BMW Panoramic Vision is perfectly coordinated, with the two complementing each other to create a consistent, clearly structured display experience.

The 17.9-inch Central Display in free-cut design is integrated into BMW Panoramic iDrive as another essential control element. It features sophisticated matrix backlight technology for brilliant graphics and excellent readability in all light conditions. The special free-cut design allows for optimal ergonomic positioning and combines with the improved menu structure featuring QuickSelect to ensure convenient, simple and intuitive touch control.

There is a menu on the Central Display containing widgets that can be moved to the BMW Panoramic Vision by drag and drop. Up to six widgets can be freely arranged in this way to enable quick access to frequently used functions. Further widget content and submenus can be displayed in the BMW Panoramic Vision using the newly developed multifunction steering wheel.

The multifunction steering wheel employs the shy-tech philosophy, meaning its controls are only illuminated when required. The controls for driving assistance and parking functions are located on the left side, while those for infotainment functions, such as phone calls or the media player, can be found on the right. These functions can be operated via a specially designed control panel that provides haptic feedback, allowing the driver to control key functions safely and accurately without taking their eyes off the road.

BMW Panoramic iDrive is underpinned by the BMW Operating System X software. This serves as an intelligent platform for the display and operating system and is designed explicitly for a software-defined vehicle (SDV) approach. The architecture is based on the Android Open Source Project (AOSP) and offers excellent update and upgrade capabilities. This means that the system stays up to date for a long time and allows the continuous addition of new functions and digital services. BMW Operating System X meticulously manages all interaction elements and ensures information is consistently presented in a context-sensitive manner that suits the situation at hand.

One of the system’s key features is its wide-ranging customizability. Content, widgets and displays are individually configurable, allowing them to be adapted to personal preferences. Users can select colors, display schemes and background images to create a personalized digital experience. They will also be able to set their own pictures as the background image for the Central Display using the My BMW App. The appearance of the user interface design colors across all displays automatically adjusts to the selected image. Drivers have a wealth of options for tailoring the user interface design as they wish in Personal mode, enabling even greater customization of displays, interactions, and vehicle-related settings. Further My Modes, such as SPORT, EFFICIENT and SILENT, add to the range of personal setups available to customers.

The BMW ID opens the door to the customizable driving experience with BMW Operating System X. Up to seven different users can sign in with their BMW ID, allowing them to enjoy every drive to the fullest with their individual settings. Before setting off, a message greeting the driver by name – together with their personal profile picture if desired – will automatically appear in the Central Display.

The interplay between the BMW Panoramic Vision, BMW 3D Head-Up Display, Central Display, and multifunction steering wheel – all controlled by BMW Operating System X – creates a consistent, clearly structured display and operating concept. Physical and digital controls combine to deliver a seamless user experience that is designed specifically for driver orientation and ergonomics. In the process, the “hands on the wheel, eyes on the road” principle is reinterpreted and elevated to a more advanced technological level.

BMW Intelligent Personal Assistant, enhanced by Amazon’s Alexa+ AI technology.

The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. The enhanced BMW Intelligent Personal Assistant plays a key role here, enabling numerous vehicle functions, navigation destination entry and media content to be controlled using natural language, without the need for defined voice commands.

The self-learning assistant turns the vehicle into an intelligent digital companion. The voice assistant can be summoned in the usual way with the prompt “Hey BMW” or the push of a button on the steering wheel’s right-hand control panel. The BMW Intelligent Personal Assistant can help to control the windows, air conditioning, seating comfort, phone calls, in-car entertainment and far more besides. It can also be used to call up a large number of function menus or operate certain apps.

The addition of Amazon’s Alexa+ AI technology to the BMW Intelligent Personal Assistant increases the range of functions even further. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological leap forward focused on adding value for the customer. The AI technology used is a large language model (LLM), a type of generative AI that “understands” language and is capable of formulating its own responses. This results in more dialogue-based verbal interaction, enabling intuitive and intelligent exchanges, access to external knowledge bases, cloud-based services and media content, as well as control of vehicle functions. Linking the BMW Intelligent Personal Assistant to an Amazon account allows the user to search for and stream music, listen to the latest news and access a wide range of other content effortlessly. Availability will be gradually expanded, starting with the German and US markets.

At the driver’s request, the BMW Intelligent Personal Assistant is also able to offer proactive suggestions based on usage patterns and other factors. BMW Operating System X further expands this intelligent capability by taking far more contexts into account, e.g. based on the driving situation, environmental analysis or interior sensing.

A highlight of the new BMW 7 Series interior: standard-fitted BMW Passenger Screen takes entertainment for the front passenger to the next level.

The BMW Passenger Screen, which is making its debut in the new BMW 7 Series and will be fitted as standard, is a first for the BMW brand. Together with the Central Display, it forms a defining element of the display and operating philosophy in the new BMW 7 Series. Measuring 14.6 inches, it offers the same sophisticated technology as the Central Display.

The BMW Passenger Screen has been specifically designed to provide entertainment for the front passenger during the journey. The full HD display allows easy and intuitive multi-touch operation. The screen seems to merge seamlessly into the Central Display with free-cut design. It gives the front passenger full access to the wide range of BMW Entertainment options, including video streaming and TV programs, gaming, music and much more besides. Log-in with a BMW ID is not required. BMW Digital Premium includes the necessary data allowance and is available on all the car’s displays. An integrated shield function ensures the driver can stay focused on the task of driving at all times.

If there is no front passenger in the car, the BMW Passenger Screen will automatically switch to a reduced mode and blend harmoniously into the other displays inside the BMW. Here, the display background is adjusted to suit the active My Mode and the ambient lighting.

Extensive upgrade for the unrivalled BMW Theater Screen – 8K streaming, gaming, Zoom video calls.

The BMW 7 Series update also includes a far-reaching upgrade for the BMW Theater Screen. The entire surface of the 31.3-inch 8K touchscreen, together with all its functions, can now be operated by touch. And the occupants in the rear can now also access the BMW video streaming platform and use numerous additional popular entertainment and information apps. The apps are easily downloaded via the BMW ConnectedDrive Store. A wide range of video games is also available via AirConsole.

The connectivity provided by BMW Digital Premium – 4 years of service are included as standard – is all that is requred to download and use the apps. Devices such as headphones and game controllers can be paired via Bluetooth. There is also an HDMI port in the center console e.g. for plugging in a TV streaming stick or laptop.

The BMW Theater Screen additionally comes with a new built-in camera, making it simple to make video calls via Zoom from the rear seats.

Modern, powerful software and electronics architecture for future-proof vehicle functions.

The new BMW 7 Series benefits from the completely new E/E architecture developed for the Neue Klasse as the basis for a “software-defined vehicle” (SDV). This makes the vehicle more intelligent and efficient overall, with greater capabilities. The centralized high-performance computers together boast 20 times more processing power than the current generation of models. This means the vehicle is prepared for upcoming software and function updates, including interactive AI features. The zonal wiring harness architecture reduces harness weight by around 30 percent while saving around 2,000 feet of wiring. As well as enabling shorter, thinner wiring, it uses digital smart eFuses for intelligent power distribution and makes a significant contribution to improving the vehicle’s overall energy efficiency.

The new electronics architecture underpins a more advanced software architecture that will keep all future BMW models fully up to date via software updates. In view of the wealth of digital functions in a software-defined vehicle, it is crucial that functions can be continuously refined on stable software platforms instead of always having to be newly developed. That is what we have achieved with the new BMW model generation, starting with the Neue Klasse.

Top-class in-car entertainment – greatly enhanced entertainment offering, including apps from popular third-party providers.

BMW Operating System X offers customers more in-car entertainment options than ever before. The convenience of using the extensive app, video, and gaming portfolio – with unlimited data – provided with the BMW Digital Premium package is included for four years as standard. A single connection per car is all that’s required, and this is then available to enjoy entertainment offerings on the Central Display, BMW Passenger Screen and BMW Theater Screen.

Customers are also able to access the Video app (powered by TiVo™), which provides an ever-expanding range of content, such as news and live/on demand streaming platforms. Videos can be streamed on the Central Display, BMW Passenger Screen and BMW Theater Screen when the vehicle is stationary. This functionality remains available to use on the BMW Passenger Screen and BMW Theater Screen while on the move. By signing in with existing accounts, customers can resume movies or series from the exact point they left off at home.

The AirConsole app provided by BMW Operating System X offers great entertainment for all passengers – with world-famous classics that have been specially adapted for the in-car gaming experience, such as UNO® Car Party!. Hot Wheels: Xtreme Overdrive™ from Mattel is a new highlight in the extensive AirConsole gaming library. With AirConsole, players can use their smartphones as controllers, allowing all passengers to play with or against each other.

Customers can obtain further games and apps for in-car entertainment from the BMW ConnectedDrive Store. Selected games can now also be controlled with the Bluetooth controllers for standard games consoles. The BMW ConnectedDrive Store already features a total of over 60 apps worldwide. Categories include music & audio, entertainment, gaming, news, and travel & local – and the choice will continue to grow.

BMW Digital Premium: the flexible, complete package for entertainment, security functions and extended navigation features.

The BMW Digital Premium package includes the Security Assistant, which comprises a host of useful functions to give the customer greater peace of mind. Attempted thefts and parking bumps will trigger push notifications in the My BMW App, for instance. And in the event of an accident, the BMW Drive Recorder instantly makes exterior footage of what happened available in the car, and this footage can then be exported to a mobile phone. The anti-theft and parking collision recorder also makes automatic video recordings. The optional Remote Inside and Remote 3D View functions additionally allow customers to take a glance inside their car and check its immediate vicinity using the My BMW App.

In addition, BMW Digital Premium expands the range of navigation functions within BMW Maps. Additional real-time traffic information, satellite views, 3D building models and proactive tips assist with accurate and anticipatory route planning. Information on parking facilities and points of interest is also presented in greater detail. Precise and realistic visualisation of traffic lanes facilitates navigation guidance when dealing with complex road layouts in cities.

The data required for entertainment functions is included with BMW Digital Premium, meaning there is no need for customers to provide a data connection by using a smartphone as a hotspot or signing in to a Wi-Fi network. This connection can be used with the Central Display, BMW Passenger Screen and BMW Theater Screen. What’s more, the 5G-ready vehicle telematics system ensures the best possible streaming speed at all times. The BMW Digital Premium package can be downloaded as desired and has been designed for continuous development. In the new BMW 7 Series, the features of BMW Digital Premium are included free of charge for four years. Once this period has expired, the package can be extended on a monthly or annual basis via the BMW ConnectedDrive Store. New features and services can be added over time to provide an always up-to-date, connected and future-ready digital user experience.

Effortless smartphone integration using Apple CarPlay and Android Auto as standard.

Wireless use of Apple CarPlay and Android Auto is also included as standard. Any available metadata for media titles or route guidance instructions that are active in the current mode is shown to the driver in the BMW Panoramic Vision and BMW 3D Head-Up Display in an intelligently presented form. The QuickSelect widgets continue to be available in the Central Display’s home screen, while the content projected from the smartphone is embedded alongside them so that it fits into the display’s shape. Once linked, the Apple CarPlay / Android Auto icon will be added to the menu bar, allowing the projected content to be displayed in full-screen mode.

The new BMW i7 50 xDrive and i7 60 xDrive: two fully electric variants with a range of outputs.

Two i7 models will be introduced at launch. This underlines how all-electric mobility also has an important role to play at the very pinnacle of the BMW model line-up. The BMW i7 captures the range’s forward-looking premium character with particular flair and now offers an even more effortless drive. More comfortable throttle response, for example, allows even more sensitive control over this luxury sedan, which offers driving pleasure, passenger comfort and a luxurious ambience without compromise – and with zero local emissions. Both of the BMW i7 variants comes with two sound-isolated electric motors. These provide compellingly instantaneous and virtually silent power delivery along with supreme traction and directional stability thanks to the standard all-wheel drive. The new driving sounds, sound effects and acoustic signals of BMW HypersonX add another layer to the all-encompassing experience in the BMW i7 50 xDrive and BMW i7 60 xDrive.

The BMW i7 60 xDrive produces a combined maximum output of 536 hp and maximum system torque of 549 lb-ft. This allows the BMW i7 60 xDrive to accelerate to 60 mph from standstill in about 4.6 seconds onto an electronically limited top speed of 149 mph.

The entry point into the world of purely electric BMW 7 Series is the new BMW i7 50 xDrive. In this variant, the pair of drive units combine to deliver a maximum system output of 449 hp, while posting overall torque of 487 lb-ft. All of which enables the new BMW i7 50 xDrive to power from 0 to 60 mph in about 5.3 seconds and reach a top speed of 130 mph.

The i7 50 xDrive carries a base MSRP of $106,200 while the i7 60 xDrive starts at $124,700 (plus $1,550 desitination and handling for each).

New high-voltage battery: improved range – partly thanks to the increase in usable energy content to as much as 112.5 kWh enabled by sixth-generation BMW eDrive cylindrical cells.

The high-voltage battery in the new all-electric BMW i7 now features the new cylindrical cell from the sixth generation of BMW eDrive technology, which made its debut in the BMW iX3 – the first representative of the Neue Klasse. Compared to the previous Gen5 prismatic cells, the volumetric energy density of the cylindrical cells is 20 percent higher. Combined with increased drive system efficiency, they are a key enabler of longer ranges and faster charging. As a result, the new BMW i7 60 xDrive is now able to offer customers a range in excess 350 miles[1].

The updated i7 is fitted with a new high-voltage battery housing with the same external dimensions as before and with the Gen6 cylindrical cells integrated in a modular arrangement. This solution is unique within the BMW Group’s all-electric portfolio. The high voltage battery’s usable energy content has increased by more than ten percent to a maximum of 112.5 kWh (net).

Thanks to a variety of BMW EfficientDynamics measures, such as the use of silicon carbide semiconductor components for the power electronics (SiC inverters) and friction optimized wheel bearings, overall vehicle efficiency has also been increased by up to seven percent.

Electric motors based on the principle of an electrically excited synchronous motor.

Along with the new high-voltage battery with the latest Gen6 cylindrical cells and the overhauled charging technology, the updated BMW eDrive technology aboard the BMW i7 also comprises the highly integrated drive units at the front and rear axles, These have been optimized through the integration of an SiC inverter and bring together the electric motor, power electronics and transmission within a single, compact housing.

The electric motors in the BMW i7 work according to the principle of an electrically excited synchronous motor, where it is a precisely controllable electrical feed that sets the rotor in motion rather than fixed permanent magnets. This allows the use of critical rare earth metals (required for magnetic components) to be avoided altogether in the manufacture of the rotor.

Adaptive recuperation takes traffic lights into account and can automatically brake the car to a stop.

The BMW i7 boasts a sophisticated system of adaptive recuperation control with the ability to automatically decelerate to a standstill in response to vehicles in front or at traffic lights. This significantly improves driving comfort at near-stationary speeds. Adaptive recuperation generally allows the intensity of brake energy regeneration during overrun and braking to be automatically optimized for the traffic situation, as detected using data from the navigation system and the driver assistance systems’ sensors. When approaching a junction, for example, the level of recuperation can be increased (also possible if route guidance isn’t activated), thereby feeding energy back into the high-voltage battery while harnessing the deceleration effect.

On the open road, on the other hand, the coasting function can take over, allowing the car to “freewheel” with no drive power whenever the driver eases off the accelerator.

In addition to adaptive recuperation, the driver can also choose a high, medium or low brake energy regeneration setting for all driving situations. Driving position B automatically activates the highest recuperation setting, which also produces the distinctive one-pedal feeling. The range horizon clearly illustrates the impact of driving style on the high-voltage battery’s charge level.

The charging experience in the new BMW i7: user friendly, intelligent and efficient with a significantly increased charging rate and standard NACS charge port.

With its electric current strength of up to 630 amps – beyond any other model in its segment – and a significant increase in the maximum charging rate from 195 to 250 kW, the new BMW i7 can now be charged from 10 to 80 percent in just 28 minutes at certain fast charging stations.

Every electrified BMW i7 will be fitted as standard with an NACS charge port, enabling access to the nationwide Supercharger network, as well as adapters for charging at stations with other types of connectors.

Charging-optimized route planning and predictive thermal management for faster DC charging.

The BMW i7 features many innovations for convenient, fast charging on the go, such as charging-optimized routes planned according to individual criteria with automatic battery preparation for faster DC charging, or user-friendly charging stops with Plug & Charge for automatic authentication at charging stations.

The BMW i7 is able to store customised charging settings for multiple individual charging points. If the vehicle returns to a charging point, it will automatically apply the previous settings.

The BMW Maps navigation system calculates a charging-optimized route complete with charging stops if the entered destination is beyond the current range. The driver sets a preferred minimum charge level for when the vehicle reaches both charging points and the final destination, and determines which charging station operators to give preference to. With the help of AI, the system uses past charging cycles to, for example, ascertain the charging power that can realistically be expected, susceptibility to faults and the exact location data of individual charging stations – and then incorporates the optimal charging station into the route planning. To offer customers complete transparency, they are also given information on current occupancy, the number of charging points and connector types. The vehicle and My BMW App synchronize up-to-date information during the journey, allowing passengers to check the route and adapt it if necessary. The availability of places to eat and drink, play areas, restrooms, and shopping facilities near the charging station is also indicated.

Battery preparation preconditions the high-voltage battery to the ideal temperature prior to charging at a DC charging station, thereby increasing the charging rate as soon as the car is plugged in and shortening charging time. When navigating to a DC charging station using BMW Maps, the BMW i7 automatically adjusts the battery to the temperature required. Alternatively, customers are able to activate this function manually via the Central Display or My BMW App. The battery’s current temperature status and the time remaining for battery preparation can be checked at any time by going to Vehicle Status in the BMW i7 or via the My BMW App.

The new BMW 740 and 740 xDrive with six-cylinder in-line combustion engine.

The six-cylinder in-line unit under the hood of the new BMW 740 xDrive belongs to BMW’s latest modular generation. Output has increased 394 hp thanks to updates including a new turbocharger, while peak torque remains 398 lb-ft. The BMW 740 xDrive completes the 0 to 60 mph sprint in less than five seconds and can reach an electronically limited top speed of 155 mph.

The 2027 BMW 740 has a base MSRP of $99,800, and the 740 xDrive starts at $102,800 (plus $1,550 destination and handling for each).

The new BMW 750e xDrive PHEV: coming in 2027.

The plug-in hybrid model, the BMW 750e xDrive, also offers a dynamic driving experience. In this model, the six cylinder in-line engine provides 308 hp and is paired with a 194-hp electric motor integrated into the transmission. This enables the hybrid system to achieve a combined output of 483 hp. Peak torque is 516 lb-ft. The new BMW 750e xDrive requires only about 4.6 seconds for the sprint to 60 mph from rest. Top speed is electronically limited to 155 mph, or 87 mph when driving on all-electric power.

Production of the BMW 750e xDrive is expected to begin in the fourth quarter of 2026.

BMW Symbiotic Drive keeps the driver involved at all times in the interplay of human and artificial intelligence.

The advanced Level 2 driver assistance systems from BMW are designed down to the smallest detail for seamless interaction between assistance and human driving habits. The aim here is not the highest possible level of automation in every situation, but a safe driver assistance experience that offers maximum benefit and remains controllable at all times. As a result, the driver always stays involved in the interplay between human and artificial intelligence. When driver assistance is active, for instance, the driver can accelerate, steer and brake as required, without instantly deactivating the assistance system in the process. The clear operating logic and displays in BMW Panoramic iDrive ensure assisted driving is intuitive and controllable at all times, enabling the safe use of the highest SAE Level 2 automation. The symbiotic interaction between driver and vehicle can also be experienced with active safety functions that work unobtrusively in the background as silent companions, such as the Lane Keeping Assistant. The driver’s intention is determined based on steering behavior and eye tracking, meaning that the system only assists with warnings and steering inputs when the driver is unintentionally drifting out of their lane or an impending collision is detected.

Thanks to BMW Symbiotic Drive, active safety functions will only intervene when danger is detected if the driver is distracted or does not have the situation under control. Safety features include the Lane Keeping Assistant with active lane return, automatic evasion maneuvers within the car’s own lane, Active Blind Spot Detection and Side Collision Protection when there is a risk of a lateral collision, plus Cross Traffic Warning Front with Brake Intervention when turning into a road or exiting a parking space. The Forward Collision Mitigation with Evasion Assistant is also effective in helping prevent frontal collisions using maximum braking power if necessary, and also now does so in response to wildlife crossing the road. Added to which, the exit warning function delays doors being opened, e.g. when there is a cyclist approaching.

Parking has never been so easy – with activation of the new standard Automatic Park Assistant directly from the steering wheel, AI-supported parking space detection and manoeuvre planning.

The standard Parking Assistant Plus package is capable of semi-automated parking, while the redesigned visualization of the surrounding area makes the selection of detected parking spaces even more intuitive. Automated parking maneuvers are carried out more swiftly and smoothly. Parking Assistant Plus provides a 360° all-round view with the option of switching between kerb, 3D and car wash views. The Maneuver Assistant is able to record and then perform recurring maneuvers (covering a distance of up to 650 feet). The Parking Assistant Professional offers the complete package, additionally providing extensive options for carrying out parking and stored manoeuvres remotely from up to six metres away using the My BMW smartphone app. All driver and parking assistance functions can also be activated digitally from the BMW ConnectedDrive Store at a later stage.

Adaptive Chassis Control Professional with Integral Active Steering and active roll stabilisation for maximum ride comfort and handling precision.

The Adaptive Chassis Control Professional available as an option for selected models offers customers another way of maximising not just the ride comfort of the BMW 7 Series but also its agility and steering precision. This adds an active roll stabilisation feature that uses a 48V electric motor positioned in the center of the vehicle and active anti-roll bars to smooth out – exceptionally quickly and precisely – the lateral forces inducing body roll through dynamically taken corners. Adaptive Chassis Control Professional improves agility, directional accuracy and handling precision, and also enables highly dynamic steering response thanks to its ability to stabilise body roll more effectively. As a result, the driver enjoys extremely precise reactions from the steering and particularly fleet-footed performance. The potential for lateral acceleration and dynamic handling is also increased with Adaptive Chassis Control Professional, due to the optimum distribution of roll moment as a function of the driving state and the resulting balance between the contact forces at the front and rear wheels.

Active roll stabilization also increases comfort when driving in a straight line by decoupling the fixed connection between each axle’s wheels provided by a conventional anti-roll bar. As a result, suppression of body vibrations is also improved when driving straight ahead or at low levels of lateral acceleration: since the adaptive two-axle air suspension with self-levelling function maintains the full range of spring travel even when the vehicle is heavily laden, the addition of active roll stabilization makes it possible to activate a softer air spring setting and increase ride comfort. The amount of body roll caused by surface imperfections on one side of the vehicle is reduced thanks to the decoupled anti-roll bars. This has the effect of decreasing the lateral acceleration forces and the obtrusive side-to-side head movements they can cause.

As well as reducing rolling movements caused by bumps in the road on one side of the car, the Active Roll Comfort function fitted in the latest BMW 7 Series goes further still by actively adjusting the body height on the corresponding side of the vehicle at the same time. The scope of functions included with the Adaptive Chassis Control Professional option allows the 7

Driving pleasure meets the pleasure of being driven: unique combination of driving dynamics and comfort.

The BMW Digital Key Plus: far more than just a key.

The BMW Digital Key Plus is becoming the preferred form of vehicle access. Here, smartphones and smartwatches from all leading manufacturers can be easily set up to work as a vehicle key. Ultra-wideband (UWB) and Bluetooth technology are used to enable the smartphone and vehicle to communicate with one another at close range. The UWB technology allows the user’s location to be pinpointed extremely precisely while also ensuring the highest possible level of vehicle access security (certified according to the Car Connectivity Consortium standard). Customers are able to share the digital key with others easily and securely using a messaging app, while setting individual roles and rights at the same time. It also enables the use of additional functions via the customer’s smartphone wallet, such as remote operation of the trunk lid.

A welcome sequence – featuring visual effects to accompany the customer as they move from the outside of the vehicle into its interior – begins when the customer approaches their car with the BMW Digital Key Plus. The welcome varies depending on the car’s specification. From approaching the car to pulling away in it, the driver can simply leave their smartphone in their pocket the entire time.

In addition to the BMW Digital Key Plus, the driver is also able to use the high-quality physical key to open and lock the vehicle at any time.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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BMW’s Newest Flagship Vehicle Debuts in One of New York City's Most Iconic Landmarks. 

Woodcliff Lake, NJ – April 21, 2026... Tomorrow, BMW will take over Vanderbilt Hall at Grand Central Terminal in the heart of New York City for the world premiere of the new BMW 7 Series. It’s one of the brand’s most significant and important reveals in a generation, staged inside one of the most recognized landmarks on earth. 

Grand Central Terminal is synonymous with New York City, and Vanderbilt Hall has long served as the backdrop for the city’s most defining moments. Tomorrow, it becomes the stage for a car that represents a complete rethinking of what BMW's flagship sedan can be. 

The new BMW 7 Series will spearhead the roll out of Neue Klasse technologies into product lines, across all powertrains and into all segments – BMW's most significant architectural shift in decades. The result is a car that honors the legacy of the nameplate while pushing the brand's design language, technology, and standard of luxury into entirely new territory. 

"New York has always been a place where the world arrives. Tomorrow, so will the future of BMW," said Sebastian Mackensen, President and CEO of BMW of North America. "Only an iconic location such as Grand Central Terminal could serve as a fitting backdrop for the world premiere of an icon like the BMW 7 Series. This is not just a new model, it’s a whole transformation.”

The BMW 7 Series has always been the car that signals where BMW is headed, and this generation is no different. As the Neue Klasse design language and technology expands across BMW's entire

lineup in the coming years, the 7 Series is the first expression of that transformation at its highest level, the proof point for everything that follows.  

Tomorrow marks the beginning of a new chapter for BMW. The world premiere takes place April 22, 2026, at Grand Central Terminal in New York City. Media interested in attending should contact BMW@Golin.com for more details.   

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BMW Group in the United States.  

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. 

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA. 

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Woodcliff Lake, NJ – April 20, 2026 . . . 2025 MotoAmerica Stock 1000 Champions, Orange Cat Racing, are off to an excellent start in the 2026 QUAD LOCK Superbike Series with two podium finishes in the first two races of the season thanks to the efforts of Sean Dylan Kelly onboard his No. 40 BMW M 1000 RR. Kelly joined Jayson Uribe and OrangeCat Racing prior to the 2026 MotoAmerica Season, which also marks 50 years of Superbike racing in the US. Jayson Uribe, was not 100% for the weekend, following a crash during practice, but still captured 5^th place finish in race one and important season points in both races.

Race 1

The first race of the Superbike season kicked off on Saturday, April 18^th at the 2.55-mile Road Atlanta road course. Sean Dylan Kelly (No. 40) and Jayson Uribe (No. 36) started the 19-Lap race in third and ninth positions, respectively. An incident on lap 6 caused the race to be red flagged, leading to a restart and a 12-lap sprint race after the stop. Kelly gave chase from fourth position and Uribe had worked himself up to sixth following the restart. With five laps to go, Kelly took over third while Uribe took over fifth on the final lap.

Race 2

On Sunday, Superbike race two saw Sean Dylan Kelly start again from the third position with teammate Jayson Uribe starting from ninth. Both OrangeCat riders lost a spot initially at the start but battled their way back and regained their starting positions by lap three. After nineteen laps, the checkered flag waved for Kelly in third and Uribe in ninth, just as they had started. An excellent result not only for Kelly but for Uribe as well, who’s injured wrist added an additional challenge to his well-earned points.

After the first round, Sean Dylan Kelly holds second position in MotoAmerica QUAD LOCK Superbike Championship points with Jayson Uribe in eighth.

Sean Dylan Kelly (No. 40 OrangeCat Racing BMW M 1000 RR): “I had a great first weekend with OrangeCat Racing, leaving with two podiums. Had a little trouble at the end of race two and we’ve got some work to do, but pretty happy with such a great start overall. Thank you to the team for believing in me, and thank you to BMW Motorrad Motorsport for supporting me. Let’s keep it going.”

Jayson Uribe (No. 36 OrangeCat Racing BMW M 1000 RR): “I’m bummed about starting the weekend with an injured wrist from a crash on Friday, but gave it everything I could and left the weekend excited and ready to recover for the next race. Huge thanks to all of OrangeCat Racing, BMW Motorrad Motorsport, and all our partners for keeping me safe out there. I couldn’t do it without you.”

The next round, MotoAmerica Superbikes at Alabama, takes place at Barber Motorsport Park on May 15-17.

About OrangeCat Racing

OrangeCat Racing is a professional motorcycle racing team based in Chicago, competing at the national level in MotoAmerica. OrangeCat Racing thrives on competition, on challenging itself, and on learning and growing together. The team’s dedicated to expanding the reach of motorcycle racing, sharing the experience of it, and creating an environment where riders can fully focus on their craft.

For 2026, OrangeCat Racing is competing for MotoAmerica’s Superbike class as a BMW Motorrad Motorsport official team. They’re also competing in the MotoAmerica Super Hooligan class aboard the electric Lightfighter motorcycle. For more information about OrangeCat Racing, visit www.orangecatracing.com.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available on-line at www.press.bmwna.com, www.bmwgroup.com and www.bmwmotorcycles.com

Facebook: www.facebook.com/BMWMotorradUSA

Instagram: www.instagram.com/bmwmotorradusa

X: https://x.com/bmwmotorradusa

YouTube: http://www.youtube.com/user/bmwmotorradusa

Woodcliff Lake, NJ –   April 16, 2026 – MINI USA and the John Cooper Works Race team are preparing for the next competition in the 2026 American Rally Association (ARA) National Championship. The 2026 “Kubota Olympus Rally” will take place on April 17–19, in Shelton, Washington, as a premier event in the ARA National Championship Series. Known for its technical and high-speed stages in the scenic forests of the Olympic Peninsula, this three-day rally features over 200 competitive miles across 18 stages, and 1,250 feet of elevation change.

MINI USA and the John Cooper Works Race Team started the season strong, securing a class podium finish at the Sno*Drift Rally February 6-7 in Atlanta, Michigan, the American Rally Association’s (ARA) 2026 season opener and MINI’s debut in ARA National competition. This was followed by the two-vehicle team competing at the “Rally in the 100 Acre Wood” in March.

MINI USA and long-standing partner LAP Motorsports are campaigning this year’s ARA season with two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 in the Limited 4 Wheel Drive class (L4WD), and an iconic MINI John Cooper Works 2-Door in the Open 2-Wheel Drive class (O2WD).

The brand’s U.S. competition in ARA rally marks a new and expanded direction of MINI's motorsports presence in North America, building on successful regional rally appearances in 2025, and reconnecting the brand with its legendary rally roots.

"We’re looking forward to taking on the rally stages this weekend at the ‘Olympus Rally’ continuing our strong first-season showing.” said Luis Perocarpi, team owner, LAP Motorsport. “Both the John Cooper Works 2-Door and the John Cooper Works Countryman ALL4 demonstrated their performance and toughness in the first two rally events of the ARA season, and we look forward to continuing the momentum on what may be some of the most technical and challenging stages of the season.”

New MINI Models Show Competitive Stripes

The two MINI vehicles competing in the 2026 ARA season include the John Cooper Works Countryman ALL4 in the Limited 4 Wheel Drive class (L4WD) and the iconic MINI John Cooper Works 2-Door in the Open 2 Wheel Drive class (O2WD). With initial safety-oriented modifications and ARA classes allowing minimal modifications from factory components, MINI’s core performance capabilities shine through.

Underscoring MINI’s adventurist spirit, the new 2026 MINI Countryman is larger, offering new levels of versatility and all-road capabilities in the compact SUV category. The MINI John Cooper Works 2-Door represents MINI’s iconic appearance, size, and performance, with a short wheelbase and “go-kart” handling.

Dealer Technicians Join the Pit Crew  

A unique aspect to the program, the LAP Motorsports team will be supported by highly skilled technicians from the MINI dealer network who will be given the exciting opportunity to serve as pit crew at select races throughout the season.

To recognize top performing technicians from within the dealer network, four (4) MINI Dealer Technicians will be given the opportunity to join the excitement and crew for each race alongside the LAP crew. This hands-on involvement brings MINI's retail network directly into the competition, reinforcing the brand's commitment to performance and the enthusiastic community that supports it. 

A Heritage Rooted in Rally Success  

MINI has a storied rally history defined by the iconic Mini Cooper S dominating the 1960s with its agile handling and surprising wins over more powerful cars. Key successes include victories in the Monte Carlo Rally in 1964, 1965, and 1967, and dominance in the 2010s with the MINI ALL4 Racing in the Dakar Rally.

The classic Mini, originally designed to be both a space-efficient and fuel-efficient city car by Alec Issigonis, was transformed into a rally powerhouse by John Cooper. Its small size, front-wheel drive, and "go-kart" handling allowed it to outperform much more powerful V8 rivals on tight, icy mountain passes. 

MINI and LAP Motorsports

MINI USA has had a long-standing relationship with LAP Motorsports, founded and operated by Luis Perocarpi. Since 2015, LAP Motorsports and MINI USA have collaborated with the MINI John Cooper Works Race Team competing in IMSA ST and more recently in SRO and TC Americas class of the World Challenge series.

With a winning legacy behind the wheel of MINIs on the track, LAP Motorsports and MINI USA have set sights on new racing opportunities with rally, which offers the thrill of competition to new audiences, while remaining authentic to MINI’s motorsport heritage.

The 2026 A RA Season

The 2026 ARA season includes a full competitive calendar of events from February through October 2026. The American Rally Association (ARA) is the largest rally organization in the United States and promotes the country's only cohesive, nationwide competition for the sport of stage rally.

Following the Kubota Olympus Rally, April 17-19, the 2026 ARA National Championship season continues with the following events:

• Southern Ohio Forest Rally June 11-13, 2026, Chillicothe, Ohio
• Rally Colorado July 18-19, 2026, Rangely, Colorado
• Ojibwe Forests Rally August 27-29, 2026, Detroit Lakes, Minnesota
• Overmountain Rally Tennessee September 18-19, 2026, Newport, Tennessee
• Lake Superior Performance Rally October 9-10, 2026, Marquette, Michigan

To learn more about the ARA and its partners, go to www.AmericanRallyAssociation.org, and follow live, up-to-the-minute race updates at https://www.americanrallyassociation.org/live.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

                                                #  #  #

Munich/Graz. MINI and Austrian design studio Vagabund present a new creative collaboration: two unique one-off vehicles based on the MINI Countryman, both of which set a powerful statement for adventure spirit, community culture and festival lifestyle.

“A long-standing tradition and core value of the MINI brand is individual vehicle customization. Together with Vagabund, MINI continues this approach and demonstrates how a creative reinterpretation of the MINI Countryman – inspired by festival culture and music – can be brought to life through an engaged community,” says Jean‑Philippe Parain, Head of MINI.

MINI x Vagabund: The Duo
Vagabund successfully adds a distinctive design layer to the MINI Countryman that authentically expresses individuality, design philosophy and community spirit. MINI deliberately provides the platform – Vagabund contributes their creative signature. The result: two charismatic vehicles that reinterpret the versatility and openness of the MINI Countryman in an entirely new way.

“For us, design does not begin with the object, but with the idea behind it – and it only ends when that idea becomes tangible. The MINI x Vagabund one-offs translate a clear concept into an experiential statement. Two distinctive characters, united by MINI Countryman DNA, create a composition full of tension – making design visible as an emotional experience,” explains Paul Brauchart, Co-Founder and Head of Creative Vagabund.

Holger Hampf, Head of MINI Design: “MINI Design stands for vehicles with strong character that people enjoy driving and living with—true to the motto: lifestyle meets function and fun. Through our collaboration with Vagabund on these two vehicles, we were able to once again showcase our attention to detail and technical craftsmanship in a striking way.”

With a sophisticated sound system, graphic accents and a bold colour concept, the two vehicles themselves become moving sound stages. The vehicle finished in Melting Silver features sand-coloured & white body exterior details: playful, graphic and light. The Midnight Black example stands in deliberate contrast – monochrome black, precise and technical. It is this contrast that enhances their perception and creates an overall impression that only becomes fully apparent when both vehicles are experienced together.

Bodywork & proportions
Distinctively reworked wheel arches create a visually wider stance and give the vehicles a further striking appearance. A front bumper attachment ensures a harmonious connection between the wings and the original front apron. Front and rear bumpers are colour-coordinated with the additional body modifications, with the radiator grille being revised accordingly. Along the side sills, sits prominently integrated VAGABUND lettering as a three-dimensional element.
The raised ride height further emphasizes the off-road character of the two MINI Countryman S ALL4 models. In addition, 20‑inch wheels are fitted, showcasing intentionally closed-off 3D‑printed wheel cover designs, which gives the wheels a muscular appearance and creates a clear visual association with loudspeakers.

The roof rack consists of three laser-cut and folded aluminium plates, complemented by an integrated stainless-steel mesh as an open surface. This construction visually references the design language of speaker covers, creating a connection between roof, side profile and overall vehicle design – turning the roof rack into an integral design element.

The vehicle as a sound system
The rear side windows have been removed and replaced by a specially-developed sound system designed specifically for outdoor sound projection, with community events in mind. At its heart is a newly developed loudspeaker housing made from cast polymer granite – a material that offers ideal conditions for precise and unadulterated sound reproduction.

Tweeters and mid-range speakers are integrated directly into the bodywork, while additional subwoofers in the rear deliver a powerful punch when the tailgate is opened. Each vehicle functions as an independent sound system – however together, both MINI Countryman show cars form a mobile stage, creating an immersive audio experience.

On the opposite side of the vehicle, a special detail can be found: an iconic Walkman integrated into a 3D‑printed housing. With a characteristic MINI sense of humour; this creates a deliberate counterpoint to the open external sound system – a personal, decelerated feeling. The combination of analogue nostalgia and contemporary construction underlines the experimental character of the entire concept.

MINI Individualization by Vagabund
Through Vagabund, the MINI Countryman becomes a moving platform for encounters and cultural exchange. The vehicles create community moments where people come together and enable experiences that go beyond the thrill of driving.

Vagabund is renowned for its expertise in rethinking existing products via visual transformations. The two one-off vehicles demonstrate how creative power lies in form, function and attention to detail. MINI and Vagabund share this approach: individuality instead of convention, craftsmanship instead of overbearing aesthetics, community instead of distance.

The MINI x Vagabund collaboration shows how MINI carries its historic commitment to individualization into the future: bold design interpretations, culture-driven themes (such as music), cultural leaders and community, combined with a high level of craftsmanship. The result is inspiring one-off examples that showcase the MINI Countryman in new and elevated ways. MINI will present one of the two one-off vehicles to the public for the first time at Auto China 2026 in Beijing. Following its premiere at the motor show, the models will be brought closer to people live and in action across a wide range of platforms – staying true to the community-driven approach.

C02 emissions:
The described vehicles are show cars that are not available for sale.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Michaela Martinus, Spokesperson MINI Design
Phone: +49-160-96313773
E-Mail: michaela.martinus@bmw.de

• IONNA and Circle K Enter Partnership to Expand Access to EV Charging in the U.S. at IONNA Rechargeries @ Circle K

DURHAM, N.C.  – April 14, 2026 … IONNA, the charging network founded by eight of the world’s top automakers, including BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis and Toyota, announced a landmark strategic partnership with leading convenience and mobility brand Circle K to significantly expand access to high-powered EV charging across the United States.

The collaboration is centered around a strategic ambition to expand to more than 350 sites featuring Rechargeries @ Circle K, combining IONNA’s charging technology and driver-first experience with Circle K’s nationwide footprint. IONNA, which will assume operation of sites across Circle K’s existing U.S. charging portfolio, will rapidly convert and upgrade approximately 85 existing Circle K charging sites. Additionally, IONNA will accelerate new deployments at premium, high-traffic Circle K locations where no chargers currently exist. The first Rechargeries @ Circle K will begin serving customers by the end of 2026, followed by additional scale in 2027.

“We are honored that Circle K has recognized IONNA as a leader in the industry and entrusted us to serve their customers with the same care and commitment to excellence that they show now,” said Aaron Wolff, COO of IONNA. “Circle K’s scale, customer focus, and quality of location make them an ideal partner as we rapidly expand high-power charging where drivers already want to stop.”

With more than 7,300 stores in the U.S., Circle K is known for value, quality products and fast, friendly service at well‑maintained sites with modern stores and forecourts. Circle K offers a wide selection of snacks, fresh grab-and-go food, packaged and dispensed beverages, everyday convenience items and car wash options at select locations.

“At Circle K, our ambition is to make EV charging as easy and convenient as possible for our customers,” said Håkon Stiksrud, VP of Global eMobility at Circle K. “Partnering with IONNA enables us to scale high-power charging quickly at locations drivers already trust—combining fast, reliable charging with a great food and beverage experience. This partnership is an important step in preparing for the future, delivering not just charging, but a complete retail experience that supports our customers on the go.”

Under joint stewardship, drivers at Rechargeries @ Circle K can recharge both their EVs and themselves, with IONNA delivering charging speeds of up to 400 kW, plus both NACS and CCS access, and Circle K having road-trip favorites that fuel drivers on their journey.

The partnership advances IONNA’s mission to build 30,000 high-power charging bays by 2030.

# # #

BMW Group in the U.S. 

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

# # #

• Next in the Series of MINI USA’s Special Edition Drops for 2026.
• The Red Line Edition Brings Exclusivity in a Sporty Package to the MINI Cooper S 4-Door.

Woodcliff Lake, NJ: MINI USA announces the MINI Red Line Edition for Model Year 2026. This next special edition model will be available exclusively on the MINI Cooper S 4-Door and is the latest entry in the brand’s ongoing series of limited-run special edition variants.

The Red Line Edition pairs Legend Grey Metallic exterior paint with Chili Red accents, creating a high-contrast appearance influenced by MINI’s motorsport heritage. The color combination is complemented by JCW-inspired exterior elements and aerodynamic detailing.

Legend Grey Metallic, a finish typically reserved for John Cooper Works models in the U.S., is a distinguishing design element of this special edition. The model also includes an accent stripe, 17-inch John Cooper Works Sprint Spoke Black wheels with all-season tires, and JCW Sport Brakes.

The vehicle comes standard with the JCW Style Package, which includes a JCW Aero Body Kit, JCW Steering Wheel with shift paddles, and a JCW Sport Transmission. A black panoramic roof provides visual contrast to the exterior finish.

Inside, the Red Line Edition features JCW Sport Seats upholstered in leather-free Vescin. The interior is finished in an anthracite color scheme with red accents, while the integrated headrests include subtle patterning and a signature red stripe.

“This edition captures the essence of MINI’s design and performance DNA in a way that feels both modern and distinctly expressive,” said Vikash Joshi, Product Manager, MINI USA. “By combining exclusive materials, bold color contrasts, and JCW-inspired elements, the Red Line Edition offers customers a unique interpretation of the MINI driving experience.”

Pre-ordering for the MINI Red Line Edition Cooper S 4-Door is now live, with vehicles expected to arrive at U.S. dealers starting in May.

*$1,175 Destination and Handling

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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• MINI owners have always made their cars their own. This one-off project takes Oxford’s craftmanship and flexibility even further.
• Unique creation explores flexible design and production capabilities, spotlighting the talents of MINI Design and MINI Plant Oxford teams.

Woodcliff Lake, NJ: MINI has custom-crafted a special one-off John Cooper Works Convertible for a longtime MINI enthusiast in the U.S., representing a new depth of factory-led personalization by MINI Plant Oxford.

The project began with a devoted MINI owner and a clear, personal vision. From there, the MINI design and production teams embraced the opportunity to explore creating a higher-level, custom-crafted vehicle.

The result: a midnight black and custom-tinted metallic green two-tone exterior, hand-sprayed and clear-coated in the form of a custom design where the left and right sides are color-inverted, creating a diagonal color split across the entire exterior.

The exterior is complemented with a fully matched interior, featuring, green stitching, painted belt covers, custom-accented bands, a bespoke "MINI.01" badging system and personalized labels throughout, all reflecting the colors of the owner's favorite U.S. football team.

The soft top features a tonal Union Jack graphic, a nod to the vehicle’s British roots and Plant Oxford heritage. Inside, the green colorway extends across more than 50 individually specified details, including a metallic, green-trimmed Harman Kardon speaker surround, custom door armrest overlays, a MINI.01 steering wheel badge, a personalized floor mat and instrument cluster identifiers. Every interior element was prototyped and installed by hand at Plant Oxford.

“Our owners see their MINI as more than just a car, and for many, it becomes a canvas for self-expression shaped into a true reflection of their personality.” said Kate Alini, Head of Marketing, Product, and Strategy, MINI USA. “This project gave us the opportunity to explore creating a unique custom-crafted MINI specific to customer preferences. With a vision this distinctive for a one-off car, it was exciting to see our customer’s vision come to life.”

Markus Grüneisl, CEO of Plants Oxford and Swindon commented, “This custom-crafted John Cooper Works Convertible represents a fantastic collaboration between the MINI product and design teams, the local market, and Plant Oxford production. We’re delighted with the result and craftmanship that showcases what our team in the UK can achieve.”

As part of the BMW Group, MINI draws on deep in-house design expertise and a tradition of highly personalized craftsmanship. This project reflects that heritage; an exploration in creativity, collaboration, and the craft of building something very special – not only a car but a personal icon.

While this was a one-of-a-kind moment, the spirit and philosophy behind it continues throughout the brand. MINI is growing its portfolio of special editions and broadening its offering of factory and Aftersales customization options in the segment, ensuring drivers can tailor their cars in ways that reflect their individual preferences.

This specially crafted, fully street-legal MINI Convertible has completed production and is now enroute to the U.S., where it will soon be delivered to its new owner.

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

                                             #  #  #

Photo Credit: Matthew I van Howell

• Innovative solutions for more energy, more range, and faster charging.
• Gen6 battery utilizes cylindrical cells for a 20% higher energy density.
• The new 7 Series will debut on April 22^nd at concurrent events in the US and China.

Woodcliff Lake, NJ – April 7, 2026… BMW is cooperating with Rimac Technology (Croatia) on the new all-electric BMW i7. The aim of the joint project is to bring the Gen6 technology developed by BMW for an innovative high-voltage storage system for more range and higher charging speed to the new all-electric BMW 7 Series.

The sixth generation of BMW eDrive technology (Gen6) is finding its way into the BMW brand's top-of-the-range all-electric model in the form of its 4695 lithium-ion cylindrical cell. The cell is characterized by, among other things, a 20% higher volumetric energy density compared to the prismatic cells of the Gen5. 

The high-voltage battery, which combines Gen6 cell technology with the established Gen5 module design, enables the new BMW i7 to achieve a significantly increased range. 

BMW i7 customers can also charge much faster thanks to the newly developed technology. The charging capacity is increased and the charging time reduced accordingly.

The new BMW 7 Series will celebrate its world premiere on April 22^nd simulatneously at Auto China 2026 in Beijing and at a special event in New York City.

"We are quickly rolling out the technologies of the Neue Klasse across our entire model portfolio - including, of course, in our all-electric luxury sedan. The teams of both companies have developed a tailor-made solution for the new BMW i7," says Dr. Thomas Engelhardt, Senior VP Development HighVoltage Storage and Charging at the BMW Group. "The excellent collaboration with Rimac Technology is a good example of European innovative strength."

The high-voltage battery is manufactured on state-of-the-art equipment at Rimac Technology in Croatia and delivered ready for assembly at BMW Group Plant Dingolfing, the world's only production facility for the BMW 7 Series. 

Mate Rimac, Founder and President of Rimac Group, CEO and CTO Bugatti Rimac says, “BMW has always been known for pushing engineering to the highest level, which made this collaboration especially exciting for us. Together, we developed a high-voltage battery system that unlocks the full potential of the new cylindrical cells in record time, delivering significant improvements in energy, range, and charging performance. We are proud to now see this system being produced at scale at our new Rimac Campus.” 

Rimac Technology is a Tier 1 supplier belonging to the Rimac Group that specializes in electrification in the automotive sector with innovative products. The portfolio is defined by high-voltage battery systems, e-axles as well as electronics and software solutions that are developed and produced in-house. This makes it possible to offer solutions that combine advanced technology with a high degree of customization. The long-term partnership with BMW demonstrates the company's transformation from a niche supplier for super sports cars to a Tier 1 supplier for high-volume vehicle projects.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

                                            #      #      #

Additional photos of the new BMW F 450 GS - Shot on site at the International Media Launch in Sicily, March 2026.

Woodcliff Lake, NJ – April 1, 2026… BMW of North America today reported Q1 2026 sales results for the BMW and MINI brands in the U.S.

BMW.

BMW sold 84,231 vehicles in Q1 2026, which represents a 3.9% decrease vs the 87,615 vehicles sold in the first quarter of 2025. 

“Our results this quarter reflect the impact of broader market trends across the industry, however in spite of these headwinds, we outperformed the overall market,” said Sebastian Mackensen, President & CEO, BMW of North America. “Going forward, we remain confident in the strength of our brand and products. BMW continues to offer the freshest and most diverse lineup of internal combustion, plug-in hybrid, and fully electric vehicles. We are particularly excited about the forthcoming arrival of the electric BMW iX3, the first vehicle of our Neue Klasse, which today was named World Car of the Year, and World Electric Vehicle.” 

BMW Electrified Vehicles. 

In the first quarter of 2026, nearly 12% of BMW vehicles sold in the U.S. had either a battery electric (BEV) or plug in hybrid (PHEV) drivetrain. The 9,856 “electrified” vehicles sold in the first quarter represent a 50% decrease from the 19,761 vehicles sold in the first of 2025. 

MINI.              

MINI sales totaled 6,261 vehicles in the first quarter of 2026, which represents a decrease of 10.2% from the 6,976 vehicles delivered during the same period in 2025.

Table 1: New Vehicle Sales BMW of North America, LLC, Q1 2026.

The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars.  Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q1 2026 report occurred between January 5, 2026 and March 31, 2026.  

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BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 356 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA .

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• Tradition meets the future: 104 years of history utilizing state-of-the-art technology.
• Series production of the new BMW i3 to start in August 2026, with more models to follow.
• Transformation to all BEV production from 2027.

Woodcliff Lake, NJ – April 1, 2026… BMW Group Plant Munich is approaching the biggest milestone in the transformation process: series production of the BMW i3, the second model in the Neue Klasse range, begins here in August. This marks the start of the rollout of the Neue Klasse within the BMW Group’s global production network.

“We have been making rigorous preparations. With the BMW iFACTORY, we have devised a consistent, strategic framework for our production,” explains Milan Nedeljković, Member of the Board of Management of BMW AG, Production. “We have paved the way for the upcoming start-ups in all our plants and have invested heavily in technologies, digitilization, and AI.”

BMW Group Plant Munich has undergone extensive modernization in recent years. The result is a plant that now works even more efficiently, flexibly, and digitally, and is optimally positioned for the requirements of electric mobility and the Neue Klasse.

But that’s not all: as of 2027, the Munich plant will produce all-electric vehicles exclusively, and thereby achieve a further boost in efficiency. This is assisted by proactive planning, close collaboration with development teams and suppliers, as well as modern production technology in the new structures. “We have reduced production costs considerably over recent years. With the start of production of the BMW i3, we will reduce overall production costs at the Munich plant by a further 10 percent, bringing them below the level of the current vehicle generation,” says Peter Weber, Head of BMW Group Plant Munich. In addition to optimized production processes, and targeted automation and digitilization, the new vehicle architecture of the Neue Klasse also ensures efficiency.   

Plant Munich is investing around €650 million in its transformation into a fully electric production site.

Highly efficient production at an historic site.

Plant Munich has been reinventing itself consistently for more than 100 years – from a location outside the city to today’s site surrounded by it. The facility has undergone a fundamental process of redevelopment for the Neue Klasse – with production of up to 1,000 vehicles a day continuing during this period. A new body shop and state-of-the-art vehicle assembly including new logistics areas were set up on an area spanning around a third of the plant’s footprint. Extensive updates have also been made to existing technologies.  

Plant manager Peter Weber highlights what the workforce has achieved: “The people at the factory played an essential role in making this transformation a success. With their high level of expertise, enthusiasm, and tremendous dedication, our employees have shown that world-class industrial production is possible even under the toughest conditions. The BMW i3 is just the beginning – several Neue Klasse models will be manufactured in Munich in the future, including the BMW i3 Touring.”

A vision for all technologies: the BMW iFACTORY

The BMW iFACTORY focuses on the areas of efficiency, sustainability, and digitilization. Within this framework, the company’s plants around the world are implementing site-specific solutions and, in doing so, strengthening the company’s resilience as well as its ability to deliver reliably at any time and worldwide. This vision has now also been consistently implemented across all technologies at BMW Group Plant Munich.

“We have rethought the entire value stream from supplier to finished customer vehicle. We have looked at every single process in detail and made optimizations. Now our plant is even more efficient, more flexible, and even more digitized than ever before. We are thereby safeguarding the future viability of the plant,” adds Peter Weber.

In the press shop, steel and aluminium boards are turned into tens of thousands of components on highly automated press lines daily. Uniform press and tool standards across the global production network result in efficiencies on many levels: installation and integration of the systems are standardized, tools for the presses can be swapped within the network, and employees can work at various locations and help each other. An AI-assisted camera system supports quality control before an underground transport system moves the parts to the body shop. Output has increased significantly compared with previous structures. Cuts of steel and aluminium are collected, sorted, and then used to manufacture new steel or aluminium coils.

Plant Munich has set up a new body shop for the Neue Klasse featuring systems planned and realized using a virtual twin. A total of 800 new industrial robots take care of the joining processes here; decreasing the number of joining processes to five reduces process complexity. With an automation rate of around 98 percent, robots perform the majority of standardized processes. Automated surface inspection (ASI) assists with quality assurance. The energy-efficient building complies with the KfW 40 EE standard[i] and uses a photovoltaic system to generate its own electricity.

In the paint shop at Plant Munich, digital and AI-assisted systems control central quality processes. Automated surface inspection (ASI) uses cameras and artificial intelligence to detect even the most minor deviations on the surface and documents them digitally. Automated surface processing (ASP) works on the variations detected directly during the running process. To purify the exhaust air, the paint shop uses the energy-efficient, electrically powered eRTO process. This is complemented by heat and energy recovery as well as water-saving cycles.

What once was the home of engine manufacturing at BMW Group Plant Munich has become a new assembly area for the Neue Klasse. The assembly area is set up for end-to-end digital processes: vehicles, systems, and tools are interconnected and digital live tracking and automated inline quality checks support employees in the assembly line process. During assembly already, the BMW i3 digitally transmits the status of up to 20,000 features to the production system. Ergonomic workstations, height-adjustable systems, and simplified processes lighten the load for employees, while targeted training supports new digital fields.

Aspart of the transformation, logistics at BMW Group Plant Munich has focused squarely on efficiency and direct integration of production. The logistics department at the Munich plant moves around 2.5 million parts every day; in future around 70 percent of these parts will be delivered directly to the assembly workstations. This will reduce internal transport distances, save space and accelerate supply to the production lines. This is made possible by a multi-story building structure developed specially for the plant’s city location. Delivery is at ground level and then conveyor technology transports the parts to the right levels, where they are distributed directly to the assembly workstations. This enables the principle of direct delivery to be applied systematically even in a multi-story plant. At the same time, the level of automation in logistics has been significantly increased. Automated supply systems, smart transport robots, and driverless transport systems will handle around 60 percent of supply tasks in the future. A digital logistics control station manages all processes centrally, ensuring transparency and data-driven optimization.

Unique to Plant Munich is the in-house seat manufacturing facility. It is a “plant inside a plant” and takes on a central role for quality assurance and expert evaluation within the production network. The seats for all versions of the models produced in Munich are manufactured here and delivered to vehicle assembly directly and “just in sequence”. The in-house seat manufacturing facility is regarded as the benchmark for quality assurance across the BMW Group. Modern, largely automated processes ensure seamless quality control. This is complemented by fully automated end-of-line checks, including for safety-relevant components. The seat manufacturing facility also systematically strengthens the BMW Group’s in-house expertise. It serves as a competence center and innovation hub, tests new materials, technologies, and manufacturing concepts, and supports the evaluation of costs, quality and production processes – making an impact far beyond the Munich location.

Global network, regional value creation: high-voltage batteries and e-drive. 

With the new assembly plant for high-voltage batteries in Irlbach-Straßkirchen (Lower Bavaria, Germany) around 90 minutes away, the BMW Group is significantly boosting value creation in the Bavaria region. In keeping with the “local for local” approach, Irlbach-Straßkirchen will deliver high-voltage Gen6 batteries to the Munich plant as well as other German locations. Here, the batteries will be installed in the BMW i3. Manufacture of the high-voltage batteries combines a rigorous zero-defect approach with the latest production technologies, which were developed at Bavarian pilot plants. With seamless inline quality controls, digital twins and the systematic use of artificial intelligence, the BMW Group is setting new standards in battery production.

The Gen6 e-motor for the BMW i3 is produced at BMW Group Plant Steyr in Austria – a location that has been manufacturing drivetrains for over 40 years. With the first e-motor in the portfolio, the plant is developing its role as a prime example of technology openness. All core components of the highly integrated e-drive – from the rotor and stator to the inverter and transmission – are produced on-site. New production lines and state-of-the-art clean room environments have been set up for this. The aluminium foundry at BMW Group Plant Landshut supplies the e-motor housing for Plant Steyr.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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• New Update Makes Owning and Servicing BMW and MINI Vehicles More Affordable.
• Value Service Program Supports Premium Customer Experience and Ensures Expert Care from Certified Technicians. 

Woodcliff Lake, NJ – April 1, 2026… BMW of North America recently announced an update to its Value Service Program aimed at making BMW and MINI vehicles more accessible and affordable for consumers in the U.S. As of March 1^st, 2026, BMW and MINI models are now eligible for Value Service pricing once they reach 37 months of age, regardless of model or chassis, which will lower maintenance costs for owners and ensure that their vehicles receive expert care from certified BMW-trained technicians.

By cross-referencing local competitive rates, the Value Service Program ensures that BMW and MINI owners receive preferential pricing for services—and that all maintenance is performed by certified BMW technicians using genuine BMW parts. With this, customers are ensured the highest standards of quality and reliability at competitive rates, backed by a 2-year warranty on parts. The extension of the Value Service Program is seamless, taking immediate effect following the conclusion of the initial three-year / 36,000-mile standard maintenance period.  

“Creating a premium customer experience starts at the point of purchase and continues through all phases of ownership,” said Neal Guthrie, Vice President Customer Support and Aftersales, BMW of North America. “We know that long-term maintenance costs are an important consideration when shopping for a premium vehicle. With the extension of our Value Service Program, we are working with our dealers to ensure that every customer receives the level of quality and care they deserve, at a competitive price. This is just one more example of how we’re putting our customers first.”

Prior to this update, specific models became eligible for Value Service pricing at different times, which was based on the end date of a model’s production cycle. Eligibility is now simplified and expanded, beginning at the end of every vehicle’s standard maintenance plan.

For further information on how BMW and MINI are continuing to make premium service more affordable, please visit BMW Maintenance or MINI Maintenance.

Key Highlights of the Updated Value Service Program.

• Age-Based Eligibility:
  Vehicles now qualify for Value Service pricing once they reach 37 months of age, regardless of model or chassis. (ALPINA models not included).
• Seamless Transition:
  This expanded eligibility takes effect immediately after the standard new vehicle maintenance period ends (36 months / 36,000 miles), eliminating any gap in service availability and ensuring continuous premium care for more BMW and MINI vehicles.
• Comprehensive Service Offerings:
  Participating BMW and MINI dealerships offer up to 11 services, including oil changes, engine air filter, cabin microfilter replacements, front and rear brake pads and rotors, windshield wipers, and spark plugs.
• Strong Dealer Participation:
  Over 90% of BMW and MINI dealerships are enrolled in the program, with 94% of BMW and 96% of MINI centers participating. More than 95% of these dealerships provide an extensive portfolio of Value Service offerings.
• Competitive and Transparent Pricing:
  Customers can easily check pricing by finding their nearest participating dealership at BMW Value Service or MINI Value Service and entering their vehicle’s VIN, or they can check directly on a participating dealership’s websites. The program offers premium, competitively priced maintenance options that are inclusive of parts and labor.
• Integrated Customer Experience:
  The Value Service Program integrates with the MyBMW and MINI apps providing customers with proactive notifications when services are due. This includes tele-service alerts followed by Value Service offers, ensuring customers stay informed.
• Eligibility Duration:
  Vehicles qualify for Value Service up to a maximum age of 20 years. (ALPINA models not included).
• Expanded Customer Reach:
  The new Value Service offer will allow for 80% of vehicles on the road, extending service benefits to even more BMW and MINI owners.

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BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 356 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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New York/Munich. An international jury of 98 motoring journalists has awarded the BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 678–805 km (WLTP); CO₂ class(es): A)* not one but two titles. The first Neue Klasse model was named the 2026 “World Car of the Year”, beating out competitors across all powertrain categories. In addition, the BMW iX3 won the 2026 “World Electric Vehicle” accolade. During extensive test drives, the model impressed the jury with its outstanding performance and driving dynamics, as well as its standout technology features. For the BMW Group, this marks the tenth and eleventh title wins at the prestigious World Car Awards. Earlier, on 26 February, Oliver Zipse, Chairman of the Board of Management of BMW AG, was named “World Car Person of the Year” for 2026.   

The BMW iX3 is the first Neue Klasse model. It was presented at the IAA Mobility 2025. An instant success, it has established a new design language and set standards for driving dynamics and performance. A range of up to 805 kilometres, battery charging at up to 400 kW and an energy consumption of just 17.9–15.1 kWh/100 km (WLTP) demonstrate the outstanding abilities of the new BMW iX3. The new BMW Panoramic iDrive brings innovation to the interior. The high-performance control unit Heart of Joy and BMW Dynamic Performance Control take driving pleasure to an entirely new level. Plenty of compelling reasons for the expert jury at the World Car Awards to declare the BMW iX3 the 2026 “World Car of the Year” – and thus the standout new vehicle on the international automotive markets – following extensive test drives. On top of that, the model won the 2026 “World Electric Vehicle” title. The awards were announced at the 2026 New York International Auto Show (1–12 April 2026).

The success of the BMW iX3 is based on the independent assessment of 98 journalists from 33 countries. They gave their detailed evaluations after test driving the various vehicles involved in the competition. The organisers of the World Car Awards collected and documented this data, which formed the basis for the final verdict. The BMW iX3 beat out 57 high-class contenders to take the “World Car of the Year” title. A total of 43 vehicles were in the running for the title of “World Electric Vehicle”.

Mike Reichelt, Head of Neue Klasse BMW, says: “We are happy with this fantastic accolade for the BMW iX3, the first representative of our Neue Klasse. The BMW iX3 marks the beginning of a new era at BMW – in terms of design language, range, charging capacity as well as driver assistance – and BMW Panoramic iDrive. Above all, the BMW iX3 represents the next generation of Sheer Driving Pleasure powered by the Heart of Joy. The innovations from the Neue Klasse will benefit our entire product portfolio.”

The BMW iX3 represents the technological quantum leap of the Neue Klasse.
As the first Neue Klasse model, the BMW iX3 brings a new era of driving pleasure to the road. The completely new design language of the fully electric Sports Activity Vehicle (SAV) makes for a distinctive appearance. The interior is defined by the new BMW Panoramic iDrive infotainment system. It is based on BMW Operating System X, which ensures excellent update and upgrade capability as well as context-sensitive, situationally aware control of all display and operating elements. The BMW Panoramic iDrive combines four key elements to form a unique display and operating system. The BMW Panoramic Vision is a newly developed information projection from A-pillar to A-pillar in the lower part of the windscreen with permanently visible, clearly structured information displays. It is complemented by the 17.9-inch, Free-Cut Design Central Display with high-resolution matrix backlight technology for intuitive touch control. The other two elements are the optional BMW 3D Head-Up Display and the multifunction steering wheel with Shy Tech controls.

The BMW iX3 50 xDrive is powered by two electric motors that together deliver 345 kW/469 hp and 645 Nm of torque. It accelerates from zero to 100 km/h in 4.9 seconds and has a top speed of 210 km/h. At the heart of the new electronics and software architecture are four superbrain high-performance computers. Each is assigned a core function in the BMW iX3. The Heart of Joy manages driving dynamics, with additional computers controlling automated driving and parking, infotainment and essential and comfort functions. These superbrains offer up to 20 times higher computing power compared to previous BMW models. The Heart of Joy and the BMW Dynamic Performance Control software developed in-house deliver a confident and precise driving experience, perfect traction, efficient recuperation and – thanks to precise control of the electric motors – the smoothest stopping process in BMW history.

The sixth-generation BMW eDrive technology comprises a new drive with a fundamentally new high-voltage battery concept and 800-volt technology. It enables significantly longer ranges, faster charging at up to 400 kW and support for bidirectional charging functions. The high-voltage battery in the BMW iX3 50 xDrive now provides 108.7 kWh of usable energy, enabling a range of up to 805 kilometres on the WLTP cycle. At a DC fast charger, energy for up to 372 kilometres of range¹ can be added to the battery in 10 minutes.

Oliver Zipse named “World Car Person of the Year”.

The development of the Neue Klasse is inextricably linked to Oliver Zipse. As Chairman of the Board of Management of BMW AG from 2019, he guided the company through a period of profound changes and strategic transformation. This is when the groundwork was laid for the Neue Klasse models, marking the extraordinary transformation of the BMW brand. The jury explained: “Under his leadership, BMW has pursued a technology-open approach to electrification, digitalisation and sustainability, while maintaining a strong focus on brand identity and profitability. Zipse’s steady, engineering-led leadership has helped shape BMW’s direction in a rapidly evolving global automotive landscape.”

The jury members provide more than 413 million readers with information about automobiles.
The World Car Awards are presented annually, based on the verdicts of an international jury. The awards were created in 2003 to recognise outstanding innovations and new products from around the world. Over more than 20 years, they have firmly established themselves as a complement to national and regional awards. The jury members’ test results help more than 413 million readers worldwide with their purchasing decisions, making the award one of the most coveted accolades in the international automotive industry.

Vehicles eligible for “World Car of the Year” must be produced in volumes of at least 10,000 units/year. They must also be priced below the luxury-car level in their primary markets. Models eligible for “World Electric Vehicle” must be produced in volumes of at least 5,000 units/year. Another requirement is that a vehicle must have been on sale in at least two major markets – China, Europe, India, Japan, Korea, Latin America, USA – on at least two separate continents within the period 1 January 2025 to 30 March 2026. In addition to the “World Car of the Year” and “World Electric Vehicle” titles, this year’s event features awards in a further four categories.

Tenth and eleventh World Car Award wins for the BMW Group.
Prior to this year, the BMW Group had already won nine titles at the World Car Awards since the event was launched. The BMW 3 Series win of the “World Car of the Year” award in 2006 was a particular highlight. The two titles won by the Bavarian premium carmaker in 2026 see the new BMW iX3 add to the latest string of awards won by BMW models. Other recent events where the first Neue Klasse model scored successes were the “Best Cars” awards of German “auto motor und sport” magazine and the “Car of the Year Awards 2026” of British “What Car?” magazine. In addition, the BMW iX3 was named “Car of the Year” in several other countries and received the “Golden Steering Wheel” award for “Best Innovation” from “Auto Bild” and “Bild am Sonntag,” both published by Axel Springer Verlag (Germany).

Woodcliff Lake, NJ:  MINI USA announces the availability of the 2027 model year MINI Countryman model lineup as of March 2026 production. The MINI Countryman lineup in the U.S. includes the MINI Countryman S ALL4, the MINI Countryman SE All4 electric, and the MINI John Cooper Works Countryman ALL4.

Most notably, MINI USA is pleased to announce the return of the MINI Oxford Edition Countryman for the 2027 model year.

The value-driven 2027 MINI Oxford Edition Countryman S ALL4 combines sporty performance, practicality, and enhanced design. It blends signature MINI character with a curated selection of premium features at an accessible price point.

Highlights:

• Exterior paint options: Chili Red, Nanuq White Metallic, or Blazing Blue Metallic (a $650 value at no extra cost)
• Black roof and mirror caps for a sporty contrast
• 18" Asteroid Spoke wheels in gloss black with all-season tires

The Oxford Edition also comes standard with Active Driving Assistant, offering advanced safety and convenience features. Inside, it features sport seats in a Vescin/Cloth Grey/Blue combination, an anthracite headliner, and privacy glass (a $500 value), delivering both comfort and style.

Based on the MINI Countryman S ALL4, the Oxford Edition includes most standard content along with select premium features and design elements at no additional cost.

Unchanged for the 2027 model year, the MINI Oxford Edition Countryman S ALL4 has a Manufacturer’s Suggested Retail Price (MSRP) of $34,900, plus $1,350 destination and handling.

With its eye-catching design and strong value proposition, the MINI Oxford Edition Countryman S ALL4 embodies MINI’s philosophy of maximum fun with minimal compromise—an ideal choice for drivers seeking both style and value.

Adding an element of customization for the Oxford Edition, a curated accessory package is available through the MINI Port Installation Program. For an MSRP of $720, this accessory package (VIA option code ZEW) includes a MINI Heritage Bonnet graphic, a set of MINI Heritage mirror caps with Union Jack design, and a MINI Wing Black Jack license plate frame and valve stem caps.

The 2027 MINI Countryman 

What hasn’t changed for the 2027 model year? We’re pleased to share that base pricing for the 2027 MINI Countryman models remains unchanged, ensuring continued accessibility and a strong value proposition for customers.

A few things that do change on the 2027 Model Year Countryman models include:

• The Favoured Style option includes the trailer hitch and space-saver spare for the Countryman S ALL4 – a $1,000 value, and the trailer hitch only for the Countryman SE ALL4 electric – a $700 value. With this increased value, the Favoured Style only increases $100 in price. For those who wish, there is a no-cost option to remove the Trailer Hitch – Option ZNH.
• Also, now available on all 2027 MINI Countryman models with Signature Plus and Iconic Trim packages, is the Universal Garage Door Opener as a $250 standalone option. Enjoy the convenience of opening your garage door remotely without the need for an extra remote control. Once set up, this feature allows customers to conveniently operate their garage door via a button integrated into the interior mirror, making access simple and effortless. (Not available on Oxford Edition model.)
• Standard on the MINI Countryman SE ALL4 electric is a new Seal & Drive Tire Kit. This innovative system temporarily repairs minor tire punctures without changing the tire. The device attaches magnetically to the wheel and uses a combination of air and sealant to seal the leak while driving slowly. It is designed to enable safe travel to a service center for permanent repair or tire replacement. This system replaces the previous Mobility Kit, which utilized a one-time application of air and sealant

2027 Model Year MINI Countryman Pricing

*Destination and Handling = $1,350

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Asheville. The sun is shining. The foliage gleams in shades of yellow, red, and orange. Right in the middle, the MINI John Cooper Works in the exterior colour Ocean Wave Green. A picturesque scene, typical of the Great Smoky Mountains on the border between the US states of North Carolina and Tennessee. If it weren’t for the “Tail of the Dragon.” The US-129 is the most dangerous road in the USA: 17.7 kilometres long, with 318 bends. Every single one is a challenge for both man and machine.

The Tail of the Dragon repeatedly reveals its relentless side, effortlessly shaking off overconfident drivers. At the "Tree of Shame," located at the start of this perilous stretch of tarmac in the "Deals Gap" car park, hang the relics of mobile overestimation: bodywork parts, mirrors, wheel trims, and motorcycle fuel tanks. A challenge perfectly suited for the MINI John Cooper Works and its motorsport DNA, which is embodied in the legendary go-kart feeling.

This is also emphasized by the parameters of the high-performance model, designed for uncompromising agility. Weighing 1,330 kilograms, the MINI JCW combines firm body control with noticeable lightness. The direct steering, responsive brake pedal feel, balanced axle load distribution with short overhangs, and low centre of gravity form a dynamic unit, which reveals its full potential in demanding bends. Thus, this dangerous stretch of tarmac becomes a place of concentrated, maximum driving pleasure.

The powerful four-cylinder TwinPower Turbo petrol engine with two litres of displacement delivers 170 kW/231 hp and a maximum torque of 380 Newton metres. The MINI John Cooper Works accelerates from 0 to 100 km/h in 6.1 seconds. 18-inch wheels in the JCW Lap Spoke two-tone design with sports tyres ensure maximum traction even in challenging driving situations. The frequency-selective dampers with a special JCW application harmoniously resolve the demanding conflict between dynamics and comfort. The sports braking system, with 17-inch brake discs at the front and 16-inch discs at the rear, provides reliable deceleration when approaching corners.

The camber angle at the front axle is increased by 30 arc minutes (0° 30') compared to the MINI Cooper C and MINI Cooper S, allowing for higher cornering speeds. Fast gear changes of the dual-clutch sport automatic transmission enable clean acceleration out of tight bends. In the MINI John Cooper Works models, this is further refined by the manual use of the two shift paddles. JCW sports seats guarantee secure lateral support even on demanding road sections. Thanks to the exclusive "John Cooper Works" driving mode with live displays of torque, G-forces, and current engine output, drivers always have all relevant data in view.

The clearly designed cockpit is structured by the JCW sports steering wheel, the high-resolution OLED display, and the MINI-typical toggle switch strip. The central instrument, with a premium glass surface and a diameter of 240 millimetres, constantly provides all relevant vehicle data and can be conveniently operated by both driver and front passenger. The interior also exudes sportiness in every fibre. The knitted surface of the dashboard, with its black and red pattern, recalls the motorsport heritage of the MINI John Cooper Works. The standard Harman Kardon sound system further intensifies the driving experience.

The exterior emphasizes the sporting ambitions of the MINI John Cooper Works. The Ocean Wave Green paintwork, paired with the black roof and black mirror caps, makes the MINI a head-turner in any environment. The John Cooper Works bodykit, with aerodynamically optimised components such as the front splitter, rear spoiler, and rear diffuser, not only gives the MINI John Cooper Works a dynamic appearance but also generates downforce and further enhances driving dynamics. MINI LED headlights with horizontal JCW-specific daytime running lights ensure a distinctive presence. The rear view is characterised by the aerodynamically shaped rear spoiler and the black rear diffuser. The centrally positioned tailpipe further emphasises the character of this agile powerhouse.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

• MINI USA Port-Installation Program bundles most versatile and popular items into “Adventure” and “Adventure Plus” Accessory Packages.
• MINI JCW Y-Spoke Wheelset with All-Terrain General Grabber AT3 Tires compliments MINI Countryman ALL4’s all road capabilities, while enhancing vehicle’s rugged good looks.
• MINI cargo and protection solutions provide the outdoor sports enthusiast with creative options to haul their gear while offering protection from all the mud, snow that outdoor fun can dish out.

Woodcliff Lake, NJ – March 24, 2026 – Whether it is winter, spring, summer, or fall - the new MINI Countryman ALL4 is the perfect companion for the outdoor sports enthusiast. To heighten the vehicle’s versatility, MINI USA has made available a select catalogue of accessories that offer the adventurist more rugged capabilities and appearances, along with cargo and protection solutions. Most notably, MINI USA has bundled a selection of the most popular accessories into the special “Adventure” and “Adventure Plus” Accessory Packages available through the Port-Installation Program.

Through the expansion of the Port-Installation Program, MINI USA is giving customers a more seamless and integrated way to personalize their new MINI Countryman with accessories before it even arrives at the dealership. This offers factory-approved components that deliver OEM quality, full warranty coverage, and immediate enjoyment available from the moment they take delivery.

Selected accessories perfect for outdoor sports enthusiasts include the following: (MSRPs below do not include applicable tax):

The MINI Adventure Package (0ZO1) – Includes the following port-installed accessories as a perfect way to gear up for outdoor adventure:

• Roof Rack Base Support System
• All-Weather Floor Mats
• Luggage Compartment Mat
• Loading Sill Protection Mat
• Paint Protection Film Level 1

Available for all variants of the MINI Countryman models, the MSRP for the port-installed Adventure Package is $1,100.

The MINI Adventure Plus Package (0ZO2) - Includes all the equipment in the Adventure Package, plus the addition of a striking set of General Grabber AT3 All-Terrain Tires mounted to a set of 18” JCW Y-Spoke wheels in Frozen Midnight Grey (Style 945). Available exclusively for the MINI Countryman S and Countryman SE models, the MSRP for the port-installed Adventure Package Plus is $3,555.

MINI JCW Y-Spoke Wheels with All-Terrain General Grabber AT3 Tire Set

• Offering rugged good looks and all-weather traction, this special wheel and tire package is available as a stand-alone accessory. The set includes General Grabber AT3 All-Terrain Tires mounted to a set of 18” JCW Y-Spoke wheels in Frozen Midnight Grey (Style 945). This wheel and tire set (0ZFJ) is available on the MINI Countryman S ALL4 and MINI Countryman SE ALL4 through the Port-Installation Program for the MSRP of $2,465.

MINI Cargo Solutions

• Roof Rack Base Support System (0Z52) - Attaches to the Countryman’s standard factory roof rails as a base level for all the fun that goes on top. The base system is available for the MSRP of $415. It can be had through the Port-Installation Program or ordered any time after vehicle delivery.
• A selection of rack system attachments include:
• Ski & Snowboard Holder (0Z1M) – Securely accommodates up to five pairs of skis or four snowboards. Also suitable for transporting ski poles, the carrier’s extendibility feature makes loading significantly easier, particularly with taller vehicles. The pair is available for the MSRP of $420. It can be had through the Port-Installation Program or ordered any time after vehicle delivery.

• Bicycle Roof Rack (0ZEQ) – This lockable rooftop bicycle rack securely accommodates a bicycle with a main frame tube diameter up to 80mm (3.1”). The rooftop bicycle rack is available for the MSRP of $275. It can be had through the Port-Installation Program or ordered any time after vehicle delivery.

• Roof Box – The aerodynamic and lockable MINI-centric design features a black tray and a black metallic finish top cover. The roof box is available only as a dealer parts-ordered accessory for the MSRP of $738.

MINI All-Weather Mats and Coverings

• All-Weather Floor Mats (0ZD9) – Offers durable protection, a precise fit, and signature MINI design. Made from waterproof TPE (thermoplastic elastomer), their contoured shape and raised edges help contain water and debris to keep the interior clean. The MSRP for the full set of front and rear floor mats is $170. The set can be had through the Port-Installation Program or ordered any time after vehicle delivery.
• Luggage Compartment Mat (0ZE6) – Designed to fit the rear cargo area of the MINI Countryman models, this cargo mat provides reliable protection against moisture and dirt. Made from waterproof TPE, non-slip material, it is durable and easy to clean, handling anything an outdoor enthusiast may throw its way. MSRP is $130. It can be had through the Port-Installation Program or ordered any time after vehicle delivery.

“MINI customers looking for more space and versatility without compromising style and fun behind the wheel are attracted to the all-new MINI Countryman.” said Vikash Joshi, Product Manager, MINI USA. “Our accessories are the perfect addition to the most versatile models, for the adventurist looking to equip their vehicle to enjoy maximum fun of the great outdoors, any season of the year.”

Factory-Approved Customization, Simplified 

By offering select accessories through the Port-Installation Program, MINI USA enables customers to personalize their vehicles earlier in the ownership journey, eliminating the need for post-delivery installation. Accessories installed via this program are fully integrated into the vehicle build, covered by MINI’s comprehensive warranty, and reflected on official vehicle documentation. In addition to port installation, these accessories are also available for purchase and dealer installation on vehicles sold from dealer inventory or already delivered, providing added flexibility for current MINI owners.

The MINI Countryman – More Adventure. More Versatility.

The all-new MINI Countryman models were launched in 2025, offering increased size and versatility while making a statement with their iconic looks and fun-to-drive performance. The models also offer a quantum leap in technology with an industry first round OLED screen featuring multiple drive modes and a customizable digital experience.

The three available model variants include the versatile MINI Countryman S ALL4 – the all-electric MINI Countryman SE All4, and the performance-oriented JCW Countryman ALL4. Since their launch, the new MINI Countryman models are the brand’s best-selling models, continuing to successfully attract new customers to the brand while retaining existing MINI customers longer as their needs for more space and utility change.

Adding increased versatility for hauling more outdoor fun, the MINI Countryman S and SE variants are also the very first MINI models officially tow-rated in the US when equipped with the factory-installed trailer hitch. The MINI Countryman S ALL4 has a maximum towing capacity of 3,500 pounds and the all-electric, MINI Countryman SE ALL4 is rated with a maximum towing capacity of 2,645 pounds.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Sebring. BMW M Motorsport experienced an eventful 12 Hours of Sebring (USA) in the IMSA WeatherTech SportsCar Championship. In the second round of the season, BMW M Team WRT finished sixth in the GTP class. Sheldon van der Linde (RSA), Robin Frijns (NED) and Dries Vanthoor (BEL) completed 343 laps and crossed the line 13.723 seconds behind the winning #7 Porsche. Starting from eighth on the grid, the trio in the #24 BMW M Hybrid V8 was in contention for podium positions for long periods. After a turbulent closing phase, however, van der Linde ultimately brought the car home in sixth place.

The second BMW M Team WRT driver line-up – Philipp Eng (AUT), Marco Wittmann (GER) and Kevin Magnussen (DEN) – suffered an early setback at Sebring International Raceway. Wittmann was at the wheel of the #25 BMW M Hybrid V8 when, early in the fifth hour, the car was hit through no fault of its own by another vehicle that had previously spun. The resulting repairs cost the team more than half an hour and many laps. As a consequence, the trio of BMW M works drivers was unable to finish higher than 11^th place.

With the BMW M4 GT3 EVO, the teams from Paul Miller Racing and Turner Motorsport were fighting for top positions in the GTD field again. The Daytona winners Connor De Phillippi (USA), Max Hesse (GER) and Neil Verhagen (USA) finished fifth in the GTD-PRO category for Paul Miller Racing with the #1 car. In the GTD class, BMW M works driver Robby Foley, Patrick Gallagher and Francis Selldorff (all USA) came fifth for Turner Motorsport, sharing driving duties in the #96 car.

IMSA Michelin Pilot Challenge: Podium for the BMW M4 GT4 EVO.
The second round of the IMSA Michelin Pilot Challenge took place on Friday ahead of the 12-hour race. A total of seven BMW M4 GT4 EVO cars lined up on the grid. Dillon Machavern and Luca Mars (both USA) secured the first podium finish of the season with third place in the #95 BMW M4 GT4 EVO for Turner Motorsport. AutoTechnic Racing also finished in the top 10 with the #27 BMW M4 GT4 EVO: Stevan McAleer (GBR) and Austin Krainz (USA) took fifth place.

Comments after the 12 Hours of  Sebring :

Andreas Roos (Head of BMW M Motorsport): “It was a very disappointing weekend here in Sebring. After the strong start in Daytona with victory in GTD-PRO and a podium finish in GTP, we were naturally hoping for another top result. However, we have to clearly say that in the GTP class we lacked the pace to compete at the very front – and that made a podium finish impossible. On the GTD and GTD-PRO side we have a fast car with our BMW M4 GT3 EVO, but we were a bit unlucky in the race. We now need to put this race behind us, analyse the data, draw the right conclusions and come back stronger at the next event.”

Vincent Vosse (Team Principal BMW M Team WRT): “It was a tough weekend. At some stage we were looking good. But we gambled on the penultimate full course yellow, and it didn’t work out. Still it was a strong weekend from the guys. There are some positives to take away. We finished the race, still managed to take P6. Now we focus on the next one.”

Sheldon van der Linde (#24 BMW M Hybrid V8, BMW M Team WRT, 6^th place GTP): “I think a P6 is the maximum we could have got out of the car today. We struggled a lot in qualifying to get the car to work. The same issue we had in Daytona, but we proved that we have a much better race car over a longer distance. I’m kind of happy to have fought back from P8 on the grid, but at the same time disappointed with not being able to get on the podium when we were third and fourth for a while. It's still good points for the championship. I think these results are important on days where the car is maybe not the best, but we're still scoring points in the top six. So thanks a lot to the team. Execution was phenomenal today, but we just need to find pace in the car.”

Marco Wittmann (#25 BMW M Hybrid V8, BMW M Team WRT, 11^th place GTP): “It was a very difficult weekend for us – nothing really came together. For us in the #25, things didn’t go our way: the Ferrari in the GTD class ahead of us spun. There was a gap, I went for it, and at that exact moment he tried to get going again and hit me at the rear left. That meant we had to come in for repairs. I can only thank the team and the mechanics, as they got the car back on track in a very short time. After that, it was basically about finishing the race and learning as much as possible. But we also have to be honest – we didn’t have the pace this weekend. That’s something we now need to analyse so we can come back stronger in Long Beach."

Neil Verhagen (#1 BMW M4 GT3 EVO, Paul Miller Racing, 5^th place GTD-PRO): “Our goal was to carry the momentum from our Daytona win into Sebring and score as many points as possible for the endurance championship. That worked well with first and third positions after four and eight hours. Unfortunately, towards the end we didn’t quite have the pace to fight for a podium against our competitors."

Robby Foley (#96 BMW M4 GT3 EVO, Turner Motorsport, 5^th place GTD): “We had an up-and-down day. Our car was fast at the beginning of the race, and then we took some damage throughout the course of it. There were a couple of strategy decisions at the end that could have gone either way. We gave it our best shot. P5 is great points again. We’ll take them and move on to Long Beach.”

Woodcliff Lake, NJ –   March   19, 2026 – The modern MINI brand marks its 25th anniversary worldwide, celebrating a quarter century of distinctive design, driving excitement, and passionate community around models that now include the MINI Cooper, MINI Cooper S, MINI Countryman, and the MINI Convertible.

The milestone year also marks 24 years of MINI in the United States since the brand’s official relaunch in the market. As of March 2026, MINI USA has surpassed 1 million vehicles sold in the United States since the brand went on sale here on March 22, 2002, underscoring the enduring appeal of MINI’s “go-kart feeling” and unmistakable personality.*

“The United States has played a vital role in the success story of MINI over the past quarter century,” said Kate Alini, Head of Marketing, Product, and Strategy for MINI USA. “From our first public debut to passionate owners and enthusiast communities across the country, the U.S. has been central to some of the brand’s most memorable moments, and we look forward to growing the MINI spirit for generations to come.”

A Strong U.S. Connection from the Beginning

The modern MINI brand first captured American attention with its U.S. debut at the North American International Auto Show on January 8, 2001, where the reborn icon introduced a new generation of drivers to the brand’s blend of heritage and innovation.

Even before that debut, the United States helped create one of MINI’s most memorable publicity moments. On August 25, 1999, MINI enthusiasts in New York City packed 25 people into a classic Mini, breaking the previous Guinness World Records mark and demonstrating the playful spirit that has long defined the brand and its fans.

Momentum continued into 2002 when the high-performance MINI Cooper S made its U.S. debut at the Los Angeles Auto Show in January 2002, further cementing MINI’s reputation for delivering engaging performance in a compact package.

A Dramatic Convertible Debut in New York

The MINI Convertible made its U.S. debut on April 7, 2004, at the New York International Auto Show, during a first-of-its-kind outdoor press conference staged in front of the Jacob K. Javits Convention Center.

In true MINI fashion, the reveal featured two MINI Convertibles performing high-speed parking brake stops before sliding into position in front of the venue, creating one of the most memorable and unconventional vehicle debuts in auto show history.

Celebrating the MINI Community

This year also marks 20 years since the first MINI TAKES THE STATES, which debuted in 2006. Since then, MINI USA has celebrated the spirit and passion of MINI owners and fans by hosting epic road trips across different regions of the United States.

Held every two years, MINI TAKES THE STATES has grown into one of the most celebrated recurring road trips in the country, bringing together thousands of MINI enthusiasts for unforgettable journeys across America.

During the most recent event in 2024, nearly 2,000 MINI owners participated in at least part of the nine-day journey through the western United States. Each morning, an average of 650 MINIs set off together, greeted by music, cheers, and the unmistakable sound of engines revving, creating a colorful rolling celebration of the MINI community.

The First MINI Sold in the U.S.

When sales officially began on March 22, 2002, the first retail MINI sold in the United States was a MINI Cooper delivered by MINI of Peabody to a car collector in the Boston area.

The buyer had been captivated by the car since seeing it during its Detroit auto show debut and placed an early order. His MINI was finished in the brand’s classic red body with a white roof, a tribute to the legendary victory of the classic MINI in the 1964 Monte Carlo Rally.

25 Years of Driving Fun

Since the launch of the modern MINI in 2001, the brand has grown from a single model into a diverse lineup spanning 2-doors, 4-doors, convertibles, and versatile SUVs. Throughout its evolution, MINI has remained true to its original philosophy: iconic design, clever use of space, and the unmistakable fun-to-drive character that defines every MINI.

With over 6.5 million MINIs sold world-wide including the more than one million vehicles now sold in the United States, MINI’s enthusiastic owner community and distinctive vehicles continue to make the brand one of the most fun and recognizable names in the automotive world.

As MINI celebrates 25 years of the modern brand in 2026, the company looks ahead to a new era of innovation while staying true to the playful spirit that has defined MINI for generations.

  * Based on Experian Automotive US registration data for all new MINI vehicle registrations 2002 to-date. Includes personal, commercial, small business, and fleet registrations.

  About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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• IONNA celebrates milestone achievement of over 100 sites live this week
• IONNA launches first automaker discount program with General Motors
• Top utilities go above and beyond to help build the IONNA network

DURHAM, NC, March 17 - IONNA, the EV Charging joint venture born of eight leading automakers, marks a milestone achievement this quarter as we celebrate our second anniversary. In just 24 months, IONNA has built a charging network fit for a road trip, live, growing, and serving drivers nationwide.

Interconnection at IONNA Speed

The phrase ‘it takes a village’ has never rung truer than in developing the IONNA network. Utilities across the country have played an integral role in bringing IONNA Rechargeries online. Alongside organizations such as EPRI and EEI, these companies deployed creative solutions and unprecedented efficiencies to bring our high-powered EV Charging stations online in 2025.

Among them, ten utilities went above and beyond to energize multiple locations in under one year. A further 33 utilities brought a single Rechargery online in their respective service areas.

We hit the ground running in 2026, energizing 212 bays with over 10 utilities, including PG&E, PSE&G, and NV Energy bringing our total count to nearly 1000 bays live across the country.

A new era of IONNA value

In 2025, IONNA took a page out of our founding automakers’ playbook and made a simple, driver‑first move: Friends & Family pricing for everyone. In honor of our second anniversary, we’re doubling down, delivering even greater value to the drivers who helped build IONNA from day one.

Subject to each IONNA founding automaker’s launch, drivers will begin unlocking a full suite of benefits designed around real-world driving needs. These include everyday base discounts with no subscription required, plus optional layers for those who want more: complimentary new‑vehicle charging credits, OEM subscriptions, loyalty rewards, and pre‑paid discounted cards. All designed to keep charging simple, transparent, and undeniably worth it.

Built to reward the drivers who are shaping the network, these programs are simple, flexible, and built for the long haul.

• BMW: https://www.ionna.com/partner/bmw/
• General Motors: https://www.ionna.com/partner/general-motors/
• Honda: https://www.ionna.com/partner/honda/
• Hyundai: https://www.ionna.com/partner/hyundai/
• Kia: https://www.ionna.com/partner/kia/
• Mercedes-Benz: https://www.ionna.com/partner/mercedes-benz/
• Stellantis: https://www.ionna.com/partner/stellantis/
• Toyota: https://www.ionna.com/partner/toyota/

Celebrating Two Years – and a lifetime ahead

With two years behind us, IONNA’s momentum is accelerating — and the numbers tell a powerful story. More than 4,700 bays are now contracted nationwide, with nearly 1,500 in construction or beyond. Across the country, drivers are experiencing over 100 different live locations, including three, brand-new, full-scale Rechargeries in Forest Park and West Point, GA, as well as Limon, CO. A new product offering, currently in construction in Dallas, TX, will launch in Q2 with our second automated grab & go convenience store using Amazon’s Just Walk Out technology.

To mark IONNA’s Second Anniversary, IONNA advocates and local EV drivers came together for an unprecedented day of utilization, dispensing more than 100 MWh across the network. More than 25 locations played host to anniversary events on Saturday, February 7, and the turnout got us thinking. Moments like these reinforce what we’ve long believed: the secret of the EV movement is the community built through shared e-mobility experiences. Turning that insight into action, every new IONNA location will open this year at $0.20/kWh for the first week — an open invitation for drivers to experience the IONNA difference firsthand.

The IONNA Merch Store: road-tested keepsakes, made to travel

The IONNA brand has always centered around you, the open road, and the little moments that turn a routine drive into an experience. We believe those experiences deserve a memento.

From hats, stickers, and water flasks to pullovers, layers, and everyday essentials, the IONNA Merch Store reflects the best American road trips: practical, a little nostalgic, and undeniably cool. As convenient as our charging network, IONNA gear is ready to ship — so the only thing you need to plan is your next stop.

Now available for purchase — Shop the collection at shop.ionna.com

About IONNA
IONNA is a joint venture founded by eight of the world's biggest automakers, BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis and Toyota. Purpose-built to lead, innovate, create, and drive forward a redefinition of charging as an end-to-end integrated customer experience. Delivering this mission by developing and deploying a trailblazing nationwide network of charging stations with cutting-edge technology, retail integration, amenities, and unparalleled customer service. Enabling urban and long-distance EV mobility for all with over 30,000 ultra-fast-and-reliable charging points by 2030. IONNA will provide the coverage drivers need, the reliability they deserve, and the amenities they crave.

For more information, please visit https://ionna.com  

Media Contact: media@ionna.com 

• The core of the brand reinterpreted: modern, timeless, and unmistakable.
• Modern BMW 2.5-box silhouette with long wheelbase, short overhangs, and flared wheel arches.
• New front-end design: kidney grille and four-eye light signature form a unified geometry-and-light element.
• Driver-focused interior anchored by the BMW Panoramic iDrive and the free-cut central display.
• Gen6 BMW eDrive technology with 800-volt architecture enabling 400kW DC charging and a projected 440 miles of range.
• BMW Symbiotic Drive and available Level 2+ automated driving with intuitive human-vehicle assistance.

Woodcliff Lake, NJ – March 18, 2026… The BMW 3 Series is the essence of the BMW brand. For five decades, this icon has stood for sporty driving pleasure, unmistakably attractive design and consistent progress. A legacy to which every generation of the BMW 3 Series is committed. The new, fully electric BMW i3 enhances the familiar character of the BMW 3 Series with additional, unique features. 

As the next model in the Neue Klasse, it represents a technological quantum leap into a new era. The first all-electric BMW 3 Series launches as the BMW i3 50 xDrive, which has an electric motor on both the front and rear axles. The combined system power output is

463 hp[1] while maximum torque is 476 ft-llb. The highly efficient sixth-generation BMW eDrive technology, together with the new BMW Panoramic iDrive and Heart of Joy, delivers driving pleasure on a level never experienced before. With BMW Symbiotic Drive, the assisted driving experience is also entering a new era. The BMW i3 also stands for a modern interpretation of the hallmark design features of a BMW Sedan.

As a representative of the new design language, the new BMW i3 is immediately recognizable as a BMW 3 Series – assured, dynamic, and intelligent. The hallmark BMW sporty silhouette proportions are reflected in the new 2.5-box design. Notable features are the long wheelbase, the greenhouse that slopes towards the rear and the short overhangs. The four-eyed face is familiar, yet still new. The BMW grille and twin headlights merge into an innovative light signature, creating a powerful and expressive unit. The rear end, featuring horizontal rear lights, further highlights precision and technological progress. The boldly flared wheel arches emphasise the sporty, wide stance of the new BMW i3.

Sportiness and driving pleasure are invariably embedded in the DNA of the BMW 3 Series. The new BMW i3 maximizes the capabilities of the all-new EV architecture, offering impressively precise, effortless, and assured handling. The Heart of Joy high-performance computer shapes the BMW i3 driving experience. Its responses are ten times faster than in previous systems. Together with three other superbrain high-performance computers, the Heart of Joy forms the centrepiece of the new software and electronics architecture.

The new BMW i3 stands out for its excellent suitability for long journeys. Its estimated range is up to 440 miles (estimated range of up to 440 miles according to preliminary BMW AG tests based on the EPA’s test procedure standards). DC charging capacities of up to 400 kW also drastically reduce charging times. Sixth-generation BMW eDrive technology provides the prerequisites for this rapid progress. It comprises highly efficient electric motors, 800-volt technology, and new high-voltage batteries with new cylindrical cells. The cell-to-pack design used enables high energy densities at pack level and a flatter high-voltage battery. The BMW i3 also features the bidirectional charging functions Vehicle-to-Load, Vehicle-to-Home and Vehicle-to-Grid charging functions.

The BMW i3 will be manufactured at the BMW Group plant in Munich, which is the home plant of BMW. For more than a hundred years, the plant in Milbertshofen, in the north of Munich, has been producing premium vehicles. Over the last four years, the plant has seen significant modernization: Alongside a new body shop, a cutting-edge vehicle assembly area incorporating logistics space has been constructed. The new buildings are in their final stages of expansion. Production of the new BMW i3 will start in these halls from August 2026. The first vehicles will be delivered from autumn this year. One year later, the production portfolio will be switched to exclusively fully electric vehicles of the Neue Klasse. The plant conversion includes a large number of modernization measures.

Design. The core of the brand reinterpreted: modern, timeless, and unmistakeable.

In line with BMW's new design language that debuted with the iX3, the i3 embodies a contemporary take on the distinctive design elements synonymous with the BMW brand. At the same time, the BMW i3 combines future-oriented dynamics with the hallmark proportions of a sporty BMW sedan. The DNA of the BMW 3 Series, which has been successful for decades, is immediately apparent in its modern 2.5-box design.

Precise lines and striking surfaces characterise the clear, reduced external appearance of the BMW i3. The modern interior has a sporty and inviting design. Advanced digitalization shapes the user experience just as fundamentally as the hallmark BMW driver orientation.

2.5-box design with distinctive surfaces, long wheelbase and short overhangs. 

The outline of the new BMW i3 maintains the classic, sporty proportions typical of BMW. With a modern 2.5-box design, the i3 is unmistakably identifiable as a BMW. 

The appearance is defined by the long wheelbase, the striking surfaces, and the short overhangs. The look of the design is both modern and dynamic. Short overhangs and powerfully shaped wheel arches emphasize the sporty stance. A distinctive design feature is the greenhouse, set back from the main structure. In combination with the flared wheel arches, this creates a powerfully athletic shoulder surface. The precise character line, positioned low on the body surface, brings the BMW i3's visual center of gravity closer to the road. 

Concealed window seals ensure a direct, harmonious transition between the glass surfaces and the bodywork. When the BMW Digital Key Plus is near, the flush-mounted door handles automatically extend. 

Familiar, yet new: The front of the BMW 3 Series – a symbiosis of geometry and light. 

The front end of the new BMW i3 presents the face of the Neue Klasse in a distinctive, modern form. The iconic BMW grille and twin headlights seamlessly integrate with the front sensors, creating a unified visual element that exemplifies the harmony of geometry and light. With meticulous precision, they effectively highlight the broad design of the vehicle. 

The light signature, arranged horizontally, spans nearly the whole front. Two daytime driving lights on the left and right with integrated turn indicator function create a new, modern look for the hallmark BMW four-eye face. The optional Iconic Glow exterior package further enhances the visual depth effect of the BMW grille. Precise contour lighting emphasizes the attractive look.

Occupying its spot in the "valley" of the sculptured hood, the redesigned BMW roundel sits above the grille. The front is dynamically inclined towards the road in a shark-nose design, thus emphazising the overall sporty character.

BMW Iconic Glow exterior package for customizable lighting effects. 

The new BMW i3 comes to life with its light animation as soon as the driver approaches the vehicle. The Welcome Light Animation begins on the exterior of the vehicle and continues in the interior. The Welcome and Goodbye Animations vary depending on the equipment level. The optional BMW Iconic Glow exterior package offers three impressive lighting animations. Balanced, Relaxed and Excited are available. Customers can individualise the Welcome Light Animation of their BMW i3 to their personal taste.

Powerful rear, horizontal light signature.

Similar to the front of the vehicle, the rear of the new BMW i3 features a contemporary and dynamic design language. The athletic shoulders with strongly inset greenhouse are a characteristic feature of the rear end. The prominently flared wheel arches emphasize the width of the sedan and its broad stance on the road. Located at the lower rear, a diffuser element emphasises the dynamic qualities of the BMW i3.

Strongly horizontally aligned rear lights feature a new three-dimensional light signature and extend far into the prominent shoulders. Two light elements per side reinterpret the familiar L-shaped BMW rear lights in a new, abstract form. At the same time, they underlscore the width and the distinctive character of the BMW 3 Series. The BMW roundel is again located in the "valley" between the rear lights. 

Expressive: New M Le Castellet Blue metallic paint finish. 

A total of eleven different exterior colors will be available at the market launch of the new BMW i3. The new metallic color M Le Castellet Blue is exclusive to the range. Solid, frozen, and metallic finishes are also available. 

Interior: An inviting experience space – driver-oriented, digital, and modern. 

The interior of the BMW i3 brings the design language of the Neue Klasse to life with clear intensity. The interior design is dynamic, airy, and modern and stands for optimal driver orientation, redesigned user interaction, and a harmonious interplay of geometry, light, and sound. Digital and real content merge through the coordinated design of the ambient light and the graphics on the central display and the BMW Panoramic Vision.

The Free-Cut Design Central Display is angled slightly towards the driver. The lines of the instrument panel flow horizontally on both sides into the dynamically designed door panels. This creates an enveloping wrap-around effect for the passengers, which continues throughout the interior. The standard panoramic roof with climate comfort glass, in combination with the large window areas, creates a feeling of space flooded with light.

Driver orientation: Precise and intuitive. 

The BMW Panoramic Vision and the optional BMW 3D Head-Up Display project driving-relevant information directly into the driver's line of sight. This eliminates the need for cockpit displays behind the steering wheel, which is now completely redesigned. For the first time in a BMW 3 Series, it has a center spoke in the upper section. In addition to distinctive thumb rests for improved ergonomics, it has multifunction buttons for intuitive operation. This follows the hallmark BMW principle of "Hands on the Wheel, Eyes on the Road". An M Sport steering wheel with a flattened, dynamic design and spokes at the four and eight o'clock positions is optional as an alternative to the sports steering wheel.

The Free-Cut Design Central Display equipped with matrix backlight technology is also positioned right next to the steering wheel, angled towards the driver for even more direct driver orientation.

The BMW i3 offers customers comprehensive options for personalization in the areas of lighting, sound, displays and drives via My Modes. 

Multifunction seat and BMW M Sport seat optional. 

The new BMW i3 comes with sporty and elegant seats that provide a high level of comfort and secure lateral support. Multifunction seats are available as an option. BMW M Sport seats are also available, which feature a sporty, expressive design and distinctive side bolsters for more secure lateral support.

The BMW i3 features electrically operated door latches front and rear. The center console between the driver and passenger seats includes a storage area with inductive charging function, the gear selector, and physical buttons for parking brake and hazard warning lights. 

Choice of numerous interior designs. 

The BMW i3 features precisely coordinated interior designs with its selection of materials and hues. The Contemporary version is available with Veganza upholstery in Agave Green, Digital White, Castanea, and Black. The leather-like, high-quality material is also used in the BMW M Design World, here in Black combined with M Performtex. In the BMW Individual version, exclusive black Merino leather provides luxurious seating comfort.

Sporty style with the M Sport package. 

The M Sport package is available as an option for the new BMW i3. Among other things, it includes the M Aerodynamic package, a sports steering wheel, exterior mirror projection with M logo, and unlocks the choice of blue calipers for the M Sport brakes.

Display and operating system, digital user experience. Modern digital technology meets hallmark BMW driver orientation.

For decades, BMW vehicles have been regarded as leaders in intuitive operation and exceptional ergonomics. This also applies to the latest BMW Panoramic iDrive display and operating system with BMW Operating System X in the new BMW i3. The entire system adheres to one principle: the right information, in the right place, at the right time. It is controlled by ergonomically optimized analog and digital control elements. Many of the BMW i3's innovations in the area of display and control technology are protected by patent applications.

BMW Panoramic Vision: Focus on driver orientation. 

At the heart of the display and operating system is the BMW Panoramic Vision. This is a newly developed type of display in which information is projected onto a specially coated area in the lower part of the windscreen that stretches from A-pillar to A-pillar. The content shown in this area is always visible and forms the visual basis of the entire display and operating concept. Key driving information is displayed on the left-hand side, clearly structured and in the driver’s line of sight, without restricting their view of the road ahead. The contents shown in the central and right-hand areas of the display can be personalized and are visible to all occupants.

BMW 3D Head-Up Display: Animations enable spatial perception. 

The optional BMW 3D Head-Up Display integrated above the BMW Panoramic Vision projects selected content directly into the driver’s line of sight for their exclusive benefit. This display enables particularly precise spatial perception – for example in the case of navigation instructions, or information from the driver assistance system. The contents of the BMW 3D Head-Up Display and the BMW Panoramic Vision are perfectly coordinated and complement each other, for a consistent, clearly structured display experience.

Free-Cut Design Central Display. 

The 17.9-inch Central Display in Free-Cut Design is integrated into the BMW Panoramic iDrive as a further essential control element. It features advanced matrix backlight technology with a resolution of 3,340 x 1,440 pixels, for a brilliant display that is easy to read in all lighting conditions. The specific shape in the Free-Cut Design allows for ergonomically optimal positioning, and thanks to advanced menu structure with QuickSelect, it offers comfortable, simple and intuitive operation via touch. There is a menu on the Central Display containing widgets that can be moved to the BMW Panoramic Vision by drag and drop. Up to six widgets can be freely arranged in this way to enable quick access to frequently used functions. Using the multifunction steering wheel, further contents and submenus of the widgets can be displayed in the BMW Panoramic Vision.

New multifunction steering wheel with Shy Tech operating elements. 

The multifunction steering wheel employs the Shy Tech philosophy, meaning buttons are only illuminated when the corresponding functions are available. The controls for driving assistance and parking functions are located on the left side, while controls for infotainment functions such as telephone or media player are on the right. These functions can be operated via a special control panel that provides haptic feedback. This enables drivers to control key functions safely and accurately without needing to take their eyes off the road. The keys’ logical arrangement supports intuitive use and contributes significantly to the overall ergonomic design of the system.

Customizability as a key feature of the system. 

Contents, widgets and displays are individually configurable, allowing them to be adapted to personal preferences. Users can select colors, display schemes, and background images to create a personalised digital experience. There is a wealth of options enabling users to customise the user interface design in Personal Mode in line with their own preferences, enabling advanced individualisation of displays, interactions and vehicle-related settings. Further My Modes such as Sport, Efficient and Silent add to the range of personal setups available to customers. 

The BMW ID opens the door to the customisable driving experience with BMW Panoramic iDrive. Up to seven different persons can sign in to the vehicle with their BMW ID, allowing them to enjoy every drive to the full with their individual settings. The personalization process begins with initial registration in the vehicle, which is done by scanning a QR code in the Central Display using a smartphone. The personal BMW ID is then added to the car and the user is guided through the main steps of initial setup, which can also be started prior to vehicle handover via the My BMW App if desired. At the same time, the vehicle is automatically stored in the My BMW App along with the corresponding profile. All personal vehicle settings, such as the configuration of the BMW Panoramic Vision, media favorites, recent destinations, seat settings with entry and exit configuration, and much more, are now automatically available for every journey provided the profile has been linked to a BMW Digital Key Plus or physical key. Before setting off, a message greeting the customer by name will automatically appear in the Central Display – along with their personal profile picture, if desired.

The BMW Intelligent Personal Assistant. 

The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. A key role is played by the BMW Intelligent Personal Assistant, the operating concept in the new BMW i3. It enables the control of numerous vehicle functions, navigation destinations and media contents using natural language, without the need for defined voice commands. The self-learning voice assistant can be activated in the usual way with the prompt “Hey BMW” or by pressing a button on the steering wheel’s right-hand control panel. Following initial setup, the BMW Intelligent Personal Assistant is positioned in the center of the BMW Panoramic Vision by default and is always able to react appropriately to the specific context. If desired, the BMW Intelligent Personal Assistant can make proactive suggestions based on usage behavior and more. This intelligence is further enhanced by the BMW Operating System X, which considers significantly more contexts, such as driving situations, environmental analysis, and interior recognition.

The addition of Amazon’s Alexa+ AI technology¹ to the BMW Intelligent Personal Assistant increases the range of functions even further. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological quantum leap focused on added customer value. 

The AI technology used is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. This makes for more dialogue-oriented voice interactions; it enables intuitive and intelligent exchanges and supports access to external knowledge bases, cloud-based services and media contents as well as the control of vehicle functions. Linking the BMW Intelligent Personal Assistant to an Amazon account allows the user to search for and stream music, access the latest news, and use a wide range of other content with ease.

The interplay between BMW Panoramic Vision, BMW 3D Head-Up Display, Central Display, and multifunction steering wheel – controlled by BMW Operating System X – creates a consistent, clearly structured display and operating concept. Physical and digital operating elements combine to create a unified user experience that is consistently designed with driver orientation and ergonomics in mind.

The BMW Digital Key Plus becomes the preferred vehicle key. 

This means that smartphones and smartwatches from all leading manufacturers (incl. Apple, Samsung, Google) can be easily set up to work as a vehicle key. Ultra-wideband (UWB) and Bluetooth technology are used to enable smartphone and vehicle to communicate with one another at close range. The UWB technology allows the user’s location to be pinpointed extremely precisely while also ensuring the highest possible vehicle access security (certified according to the Car Connectivity Consortium’s standard).

The BMW Digital Key Plus has further benefits to offer in addition to highly convenient vehicle access. Customers can share the digital key with others easily and securely using a messaging app, while defining individual roles and rights at the same time. It also enables the use of additional functions via the smartphone wallet, such as remote operation of the trunk lid.

BMW Operating System X with high update and upgrade capability.  The BMW Panoramic iDrive software is based on BMW Operating System X. It serves as an intelligent platform for the display and operating system and is consistently designed for a software-defined vehicle approach. The architecture is based on the Android Open Source Project (AOSP) and offers a high level of update and upgrade capability. As a result, the system remains up-to-date in the long term and can be continuously expanded with new functions and digital services. The BMW Operating System X meticulously manages all aspects of interaction and guarantees that information is consistently presented in a context-sensitive manner aligned with the situation.

Superbrain high-performance computers and new architecture. Compute faster and update more flexibly.

At the heart of the new architecture are four superbrain high-performance computers. Each is assigned a core function in the new BMW i3: The Heart of Joy primarily manages driving dynamics, while separate computers are dedicated to automated driving and parking, infotainment, and essential and comfort functions like vehicle access and climate control. They offer up to 20 times higher computing power compared to previous BMW models.

Electronics in four zones: More efficiency, less weight. 

The four-zone electrical architecture reduces the complexity of the cable harnesses. In addition, the new BMW i3 uses Smart eFuses instead of classic fuses. This intelligent and flexible power protection combined with the zonal architecture enables shorter and thinner cables, saves weight, reduces energy consumption thanks to intelligent power distribution and increases overall vehicle efficiency. 

Over-the-air updates allow for continuous improvements. 

The new BMW i3 will continue to receive new functions, optimized performance, or AI-supported features via software updates long after purchase. With its superbrains, zonal electronics architecture and smart software, the new BMW i3 combines classic driving pleasure with digital intelligence, creating a unique symbiosis between human and machine. All future BMW models will feature the electronics and software architecture developed for the Neue Klasse.

Driving experience.  Heart of Joy and BMW Symbiotic Drive for a new dimension of driving pleasure and the joy of assisted driving.

The new BMW i3 brings sportiness, preciese handling, and long-distance comfort into the age of the Neue Klasse and make full use of previously unattainable potentials of electromobility. The Heart of Joy defines the brand-new driving experience – delivering greater accuracy, improved assurance, and heightened agility. In combination with the advanced suspension technology of the BMW i3, this creates a completely new dimension of driving pleasure. Multiple driving and parking assistance systems, which operate in synergy and securely with the driver while maintaining the unique BMW character, provide increased safety and convenience for everyday driving.

Heart of Joy: Ten times faster than previous systems. 

As one of four superbrains, the Heart of Joy, together with the BMW Dynamic Performance Control driving stack, forms the high-performance control unit of the BMW i3. Control systems in vehicles have a long tradition at BMW. It began back in 1979 with the first use of an Anti-lock Braking System (ABS) in the BMW 7 Series. 

The Heart of Joy controls drive, brakes, some steering functions, and recuperation. It works at a new level and responds ten times faster than previous systems. The result is exceptionally effortless and assured handling. This allows the BMW i3 to navigate corners precisely and with a light touch for maximum accuracy. The Heart of Joy reduces the number of necessary control interventions. The resulting cornering behavior is more consistent and predictable, which contributes to an even greater feeling of safety.

Soft-Stop: The smoothest stopping process in BMW history. 

The electric motors' precise control ensures the new BMW i3 decelerates smoothly without any jerks or braking noise. Soft-Stop ensures an unparalleled stopping process. 

In everyday driving, the recuperation brake takes over almost all braking operations in the BMW i3. The conventional brakes are only used during very sporty driving or emergency braking.

Suspension: Sporty and comfortable. Optional Adaptive M suspension. 

The new BMW i3 is distinguished by its hallmark high driving dynamics paired with long-distance comfort. It takes advantage of the architecture, which is uniformly designed for electric mobility. The new, flat high-voltage battery enables a low center of gravity. As standard, the BMW i3 has a suspension with stroke-dependent shock absorbers. In addition to the two-joint spring strut front axle, it features a new five-link rear axle. Front and rear anti-roll bars with highly preloaded bearings are used for even more dynamic handling. An Adaptive M suspension is available as an option in the i3.

BMW Symbiotic Drive ensures seamless interaction between the driver and the driver assistance systems. 

The optional Level 2+ driver assistance systems in the BMW i3 are designed for seamless interaction between assistance and driver inputs. The aim is not attaining the highest possible level of automation in every situation, but a safe driver assistance experience that offers maximum benefit and is always controllable. As a result, the driver always remains involved in an interplay of human and artificial intelligence. This allows acceleration, steering, or braking even when driver assistance is engaged, without instantly causing a deactivation of the assistance system. The clear operating logic and displays in the BMW Panoramic iDrive ensure that assisted driving behavior is intuitive and can be influenced at any time. The symbiotic interplay of driver and vehicle can also be experienced with active safety functions such as Lane Departure Warning. The driver's intent is inferred from steering inputs and the direction of vision, so that the system assists with warning and steering intervention only when the driver unintentionally drifts off his own lane or an impending collision is detected.

Standard Driving Assistant Plus takes the strain out of steering and braking. If desired, it controls the speed and distance from the vehicle in front and helps the driver to keep the vehicle comfortably in the lane. The system can recognize posted speed limits and adjust the speed before curves, roundabouts, and turns. All driver and parking assistance functions can also be activated digitally in the BMW ConnectedDrive Store at a later stage.

Drive and battery. Technological quantum leap: Sixth-generation electric drive with round cell high-voltage battery.

The sixth generation of BMW eDrive technology comprises a new drive with a fundamentally new high-voltage battery concept and 800-volt technology. The new development called Gen6 offers significantly longer ranges, even faster charging, up to 400 kW DC charging capacity and bidirectional charging functionality.

In addition to advanced, highly efficient electric motors, it includes fundamentally new high-voltage batteries with cylindrical cells. Compared to Gen5, the range is increased by 30 percent. The new BMW i3 has a projected range of up to 440 miles (estimated range of up to 440 miles according to preliminary BMW AG tests based on the EPA’s test procedure standards) while charging speeds are 30 percent faster. 

The new cylindrical cells used in the high-voltage battery have a diameter of 46 millimetres and a height of 95 millimetres. They have a 20 percent increase in volumetric energy density compared to the prismatic cells used in Gen5. 

Cell-to-pack design enables high energy density at pack level. 

The cells are integrated directly into the high-voltage battery without modular construction or structural elements. This cell-to-pack design enables high energy densities at pack level and saves weight and costs. 

In addition, the combination of cell design and cell-to-pack construction paves the way for the flat design of the Gen6 high-voltage battery. This is an in-house development and – starting with the cell and ending with integration into the vehicle – the result of BMW’s expertise in battery technology built up since 2008.

Pack-to-open-body construction allows for flat design. 

Thanks to the pack-to-open body concept, the battery housing in the new BMW i3 also functions as a structural component. The chassis has an open floor, which is closed by installing the high-voltage battery. The housing cover thus assumes the function of the vehicle underbody. 

The omission of this usual underbody saves weight and, combined with the high-voltage battery design, paves the way for the flat and aerodynamically efficient design of the BMW i3. Another advantage: The torsional rigidity of the body also benefits from the pack-to-open-body construction, which has a positive effect on driving dynamics. 

Energy Master: The highly intelligent control center. 

The electrical and electronic components for the high-voltage battery can be found in the Energy Master positioned on top of the high-voltage battery. The Energy Master, developed in-house by BMW, provides electricity to the electric motors and the vehicle electrical system. It is also the interface for all data from the high-voltage battery. It ensures intelligent, efficient, and safe battery operation.

Two highly efficient electric motors with EESM and ASM technology. 

The BMW i3 50 xDrive has an electric motor on the front and rear axles. Together, they provide a system output of 463 hp and 476 lb-ft of torque.

An electrically excited synchronous motor (EESM) designed for the 800-volt architecture is integrated into the rear axle, the primary drive axle. This EESM forms the centerpiece of the Gen6 drive technology of the Neue Klasse. It is based on a stator, which generates a rotating magnetic field by means of three-phase alternating current, and a rotor, which has electrically excited electromagnets. This design makes the EESM fundamentally different from motors with permanent magnets, as the magnetic field in the rotor can be flexibly regulated. This ability makes it possible to reduce the magnetic field at low load and thus avoid losses. On the other hand, particularly strong magnetic fields can be generated under high load. This results in high torque and constant power output up to maximum motor speed.

The entire system is controlled by an inverter, which converts the direct current of the battery into the required alternating current and at the same time ensures that the rotor is excited as well as all control and monitoring processes. As a result, EESM is always operated at optimum efficiency. Its technology distinctly sets it apart as a unique selling point in the competitive landscape. Its efficiency and performance development are among its most important advantages.

The EESM in the BMW i3 50 xDrive is supplemented by an asynchronous motor (ASM) on the front axle. The ASM works on the induction principle and is a compact and lightweight addition to the EESM. The ASM differs fundamentally in its rotor design: Instead of magnets or electrical excitation, the rotor consists of aluminium rods that are connected via short-circuit rings. The necessary torque is generated by induced currents that occur when there is a difference in speed – known as slip – between the stator field and the rotor. The ASM is particularly robust and resistant to heat and its compact, sustainable construction uses only iron and aluminium. The combination of both types of motors enables a technological quantum leap: Together, they reduce energy losses by 40 percent, reduce the weight of the drive system by 10 percent, and reduce manufacturing costs by 20 percent compared to the already powerful previous generation.

The EESM of the new BMW i3 is manufactured at the BMW Group plant in Steyr in Upper Austria, and the high-voltage battery at the BMW Group plant in Debrecen in Hungary. The BMW Group's Landshut plant is contributing the Energy Master. 

BMW Charging. Revolutionary advances in range and charging speed combined with innovative charging solutions.

As a further innovation, the new BMW i3 will have bidirectional charging functions. The energy stored in the battery can thus be used not only for the drive and the electrical consumers in the vehicle, but also for the following applications:

Vehicle-to-Load (V2L): This turns the new BMW i3 into a mobile power bank that provides electricity directly from the high-voltage battery. For example, to operate an electric barbecue on a weekend trip or to charge the battery of an e-bike with up to 3.7 kW. 

Vehicle-to-Home (V2H): Bidirectional charging turns the BMW i3 into a home energy storage system: With Vehicle-to-Home (V2H) in conjunction with the BMW Wallbox Professional and a photovoltaic system, vehicle charging costs and electricity costs throughout the household are reduced. For this purpose, excess energy from the photovoltaic system is temporarily stored in the vehicle battery and is later fed back into the house when there is no solar power.

Vehicle-to-Grid (V2G): V2G allows the BMW i3 to be integrated into the public power grid and feed energy from the vehicle's high-voltage battery back into the system. Individual control using the My BMW App is simple and transparent. Customers always have full control over their current and desired charge levels. Battery life is safeguarded by intelligent protection mechanisms.

Simple, convenient, digital: Charging becomes an experience.

The BMW i3 features many innovations for convenient and fast charging on the go. This includes, for example, the route optimized for charging planned according to individual criteria with automatic battery preparation for faster DC charging. Or the convenient charging stop with an intelligent charging flap that opens automatically and Plug & Charge for automatic payment authentication at charging stations.

Route planning optimized for charging: The BMW Maps navigation system calculates a route optimized for charging, including charging stops, if the destination is outside the current range.

The driver determines the charging status at which charging stations and the destination should preferably be reached and which charging station providers should be preferred. By using AI, the system learns from past charging processes, for example, the realistically expected charging power, the susceptibility to faults or the exact location data of individual charging stations and includes the optimal charging station in the planning of the route. For full transparency, the customer receives information about the current occupancy status, the number of charging stations and plug types. The expected duration and costs of charging stops are shown in advance based on the individually stored charging rates. The vehicle and the My BMW App synchronize current information while driving; this allows the passenger to check the route on the go and adjust it if necessary. The availability of restaurants, playgrounds, restrooms, or shopping facilities near the charging stop is also shown. 

Battery preparation for faster DC charging: The battery preparation ensures that the high-voltage battery is brought to the optimal temperature before a charging process at a DC charging station. This increases charging capacity immediately after plugging in and shortens the charging time. When the driver actively routes to a DC charging station with BMW Maps, the BMW i3 automatically conditions (heats or cools) its battery. Alternatively, the function can be activated manually via the Central Display or the My BMW App. The current status of the battery temperature and the time remaining for battery preparation can be viewed at any time in the BMW i3 vehicle status and in the My BMW App.

Intelligent charging flap: The charging port is located on the rear right side of the new BMW i3. It is possible to open the charging flap manually by simply pressing, but this is no longer necessary. Because the intelligent charging flap of the new BMW i3 opens automatically as soon as the customer's charging request is detected. One of the triggers for opening is AI-supported: If the customer walks towards a known or learned charging point, the movement path reveals the charging intention, whereupon the flap opens. If no charging cable is connected, the charging flap closes automatically – as it does after the charging process is complete or when the vehicle is ready to drive.

NACS charge port standard: The new BMW i3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide i3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that i3 owners are never far from a provider no matter where the journey is taking them.

Sustainability in the product.  Holistic concept for conserving resources and reducing CO ₂ e emissions.

As with the BMW iX3, BMW is also taking a holistic approach to sustainability with the new BMW i3. The focus is on decarbonization along the entire life cycle – from product development, supply chain to production and use phase. 

The BMW i3 is thus making a contribution to achieving the CO₂e goals that the company has set for 2030, 2035 and 2050.

The CO₂e advantage is already apparent after 1–2 years of use. Depending on the drive variant, annual mileage, and source of the electricity used for charging, the new BMW i3 50 xDrive achieves a CO₂e benefit over a comparable model with an internal combustion engine1 after just 1–2 years of use.

Decarbonization in the supply chain. 

A key starting point for reducing CO₂e emissions is targeted decarbonization along the supply chain. Renewable energy, increased use of secondary materials, and product and process innovations contribute to a significant reduction in emissions in the supply chain of all drive variants.

The result of this consistent approach can be proven by the emissions reductions achieved: CO₂e emissions in the supply chain were reduced by around 33 percent even during the product development of the BMW i3.

Innovative materials and technologies in construction. 

The "Design for Circularity" principle is also systematically applied in the new BMW i3. This approach entails an enhanced utilization of secondary materials, strategic selection of materials, and the optimization of dismantling capabilities. 

In the front bumper of the BMW i3, 30 percent recycled plastic is used in the trim. In addition, the variety of materials in the entire bumper without attachments has been reduced from 15 to 7 materials compared to its predecessor (BMW 3 Series). Thanks to the extensive use of a plastic especially suitable for recycling, the proportion of recyclable plastics was increased from approximately 46 percent in the predecessor model to approximately 85 percent. This creates the basis for the recovery of high-quality recycled plastics from the vehicle.

Use of secondary materials in the new BMW i3.

The new BMW i3 consists of a total of around 30 percent of secondary materials1: The proportion of secondary materials in the aluminium cast components of the new BMW i3 swivel bearings and hub carriers is 80 percent; the cast aluminium rims consist of 70 percent secondary aluminium. The housing of the Gen6 motor also consists of approximately two-thirds recycled aluminium.

The Gen6 battery cells of the BMW i3 high-voltage battery pack use a proportion of secondary materials for cobalt, lithium and nickel. Energy from renewable sources is also used in the production of anode and cathode material as well as in cell production. Compared to a previous Gen5 cell in the BMW i4, the CO₂e footprint in the cell supply chain was reduced by around 33 percent per Wh. Another example of the innovative use of materials and secondary materials is the engine compartment cover and the storage compartment under the hood of the BMW i3. The base material consists of 30 percent recycled marine plastic. This is post-consumer material made from used fishing nets and ropes. The starting material of the yarn for the textile of the headliner and the A-pillar in the BMW i3 consists of 100 percent recycled material.

In line with the sustainability goals of the BMW Group. 

BMW’s commitment to the Paris Climate Agreement and to Net Zero by 2050 at the latest is an integral part of the holistic 360° sustainability approach, which is anchored in the corporate strategy. The company has set itself ambitious, scientifically derived CO₂e targets for the coming years. For example, BMW intends to reduce its CO₂e emissions by a total of at least 40 million tons of CO₂e in 2030 and by around 60 million tons of CO₂e by 2035. This means an additional reduction of around 20 million tons of CO₂e in addition to the existing 2030 target.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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Munich. Our fans asked for it, and we delivered. An overwhelmingly successful April Fools’ joke from 2025 is becoming reality at the 24 Hours of Nürburgring 2026 (GER) – the racing version of the BMW M3 Touring. On 16^th/17^th May, the BMW M3 Touring 24H will compete as a spectacular highlight for spectators in the “Green Hell.” The car will make its racing debut next weekend at the second round of the Nürburgring Langstrecken Serie (NLS). All technical data on the BMW M3 Touring 24H as well as detailed information on the modifications can be found in our Media Guide.

Shortly after the market launch of the BMW M3 Touring road car in 2022, BMW M Motorsport began considering the idea of building a racing version as well. However, it took a special key moment to turn the idea of parallel engineers into a concrete plan – and that moment was, of all things, an April Fools’ joke. On 1^st April 2025, BMW M Motorsport posted images on its social media platforms of a supposedly in-development BMW M3 Touring GT race car. The response from fans and the media to this post was overwhelming. It reached more than one million users and generated over 1.6 million views. Engagement on the posts was also many times higher than the usual figures for BMW M Motorsport’s social media channels.

Inspired by this success, the previously conceived plans to realise a racing version of the BMW M3 Touring became concrete in the summer of 2025. Within just eight months, the engineers at BMW M Motorsport built the BMW M3 Touring 24H. It shares the same technical base as the BMW M4 GT3 EVO, but is derived from the basic body of the BMW M3 Touring. The BMW M3 Touring 24H is 200 millimetres longer and, including the rear wing, 32 millimetres higher than the BMW M4 GT3 EVO. The technical data of both race cars are identical. In addition to our Media Guide, we offer a walkaround video for editorial use, in which BMW M works driver Jens Klingmann (GER) explains the car in detail.

The BMW M3 Touring 24H is a car for the fans at the tight Nürburgring, with whom BMW M Motorsport has a very special relationship. This is underlined by the design of the car for the preparatory races, which features selected comments posted under the April Fools’ joke on the social media platforms. For the 24-hour race, the BMW M3 Touring 24H will receive another special livery.

At the wheel of the BMW M3 Touring 24H, which is fielded by Schubert Motorsport, will be four BMW M works drivers: Jens Klingmann, Ugo de Wilde (BEL), Connor De Phillippi, and Neil Verhagen (both USA). The car will compete in the SPX class and will therefore not be in direct competition with the three BMW M4 GT3 EVOs, which will be fighting for overall victory in the top SP9 category. The BMW M3 Touring 24H will complete its preparations at the second NLS race as well as at the 24h Nürburgring Qualifiers.

Like the #77 BMW M4 GT3 EVO from Schubert Motorsport, the BMW M3 Touring 24H will also run on tyres from BMW M Motorsport partner Yokohama. "We are deeply honoured to partner with BMW M Motorsport as an official tyre partner for this exclusive programme,” said Takayoshi Omae, Deputy Head of Consumer Tyre Product & Marketing Planning Div. "This collaboration marks a historic milestone in Yokohama’s motorsport history, and our participation in the Nürburgring 24 Hours fills us with immense pride and anticipation. Together with BMW M Motorsport, a global premium brand defined by visionary engineering and an unwavering competitive spirit, Yokohama looks forward to pushing the boundaries of what is possible on the Nordschleife, driven by our shared pursuit of excellence.”

Andreas Roos (Head of BMW M Motorsport): “A project like the BMW M3 Touring 24H has never existed at BMW M Motorsport before. Many thanks to everyone who put their heart and soul into this unique car and brought it to life. I am thrilled – and at the same time, I am certain that our fans, who are never closer to us than at our second home on the Nürburgring, will be just as excited. I promise all fans a great show and look forward to an event of superlatives.”

Jens Klingmann: “This is truly a unique project, and I am absolutely delighted to be a part of it. The fact that we took our fans’ reactions to an April Fools’ joke as an opportunity to actually make the BMW M3 Touring 24H a reality speaks to our closeness to our community and our enthusiasm for motorsport. It has to be said clearly that the car may have started as an April Fools’ joke, but it has become an absolutely top-class and competitive race car. Our goal is to put on a great show for the spectators at the Nürburgring and to finish the race as far up front as possible. I am convinced that we can achieve a top result.”

• MINI’s two-car factory-backed team heads to Salem, Missouri for the “Rally in the 100 Acre Wood, round two of eight in the 2026 ARA season.
• Next event follows February’s strong podium finish at Sno*Drift Rally.

Woodcliff Lake, NJ –   March 12, 2026 – MINI USA and the John Cooper Works Race team are preparing for the next competition in the 2026 American Rally Association (ARA) National Championship. The 2026 “Rally in the 100 Acre Wood” will take place on March 13–14, in Salem and Potosi, Missouri, as a premier event in the ARA National Championship Series. Known for its high-speed gravel roads and the famous Cattle Guard Jump, this 30th running of the event will feature thirteen stages over 128 competitive miles.

MINI USA and the John Cooper Works Race Team started the season strong, previously securing a class podium finish at the Sno*Drift Rally February 6-7 in Atlanta, Michigan, the American Rally Association’s (ARA) 2026 season opener and MINI’s debut in ARA National competition.

MINI USA and long-standing partner LAP Motorsports are campaigning two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 in the Limited 4 Wheel Drive class (L4WD), and an iconic MINI John Cooper Works 2-Door in the Open 2-Wheel Drive class (O2WD).

The brand’s U.S. competition in ARA rally marks a new and expanded direction of MINI's motorsports presence in North America, building on successful regional rally appearances in 2025, and reconnecting the brand with its legendary rally roots.

"We’re excited to hit the rally stages once again this weekend at the ‘Rally in the 100 Acre Wood’ following our strong showing at the Sno* Drift Rally last month.” said Luis Perocarpi, team owner, LAP Motorsport. “Both the John Cooper Works 2-Door and the John Cooper Works Countryman ALL4 demonstrated their performance in the icy conditions at the first rally of the ARA season, and we look forward to continuing the momentum for the next rally and the full season ahead.”

New MINI Models Show Competitive Stripes

The two MINI vehicles competing in the 2026 ARA season include the John Cooper Works Countryman ALL4 in the Limited 4 Wheel Drive class (L4WD) and the iconic MINI John Cooper Works 2-Door in the Open 2 Wheel Drive class (O2WD). With initial safety-oriented modifications and ARA classes allowing minimal modifications from factory components, MINI’s core performance capabilities shine through.

Underscoring MINI’s adventurist spirit, the new 2026 MINI Countryman is larger, offering new levels of versatility and all-road capabilities in the compact SUV category. The MINI John Cooper Works 2-Door represents MINI’s iconic appearance, size, and performance, with a short wheelbase and “go-kart” handling.

Dealer Technicians Join the Pit Crew  

Adding a unique aspect to the program, the LAP Motorsports team will be supported by highly skilled technicians from the MINI dealer network who will be given the exciting opportunity to serve as pit crew at select races throughout the season.

To recognize top performing technicians from within the dealer network, four (4) MINI Dealer Technicians will be given the opportunity to join the excitement and crew for each race alongside the LAP crew. This hands-on involvement brings MINI's retail network directly into the competition, reinforcing the brand's commitment to performance and the enthusiastic community that supports it. 

A Heritage Rooted in Rally Success  

MINI has a storied rally history defined by the iconic Mini Cooper S dominating the 1960s with its agile handling and surprising wins over more powerful cars. Key successes include victories in the Monte Carlo Rally in 1964, 1965, and 1967, and dominance in the 2010s with the MINI ALL4 Racing in the Dakar Rally.

The classic Mini, originally designed to be both a space-efficient and fuel-efficient city car by Alec Issigonis, was transformed into a rally powerhouse by John Cooper. Its small size, front-wheel drive, and "go-kart" handling allowed it to outperform much more powerful V8 rivals on tight, icy mountain passes. 

MINI and LAP Motorsports

MINI USA has had a long-standing relationship with LAP Motorsports, founded and operated by Luis Perocarpi. Since 2015, LAP Motorsports and MINI USA have collaborated with the MINI John Cooper Works Race Team competing in IMSA ST and more recently in SRO and TC Americas class of the World Challenge series.

With a winning legacy behind the wheel of MINIs on the track, LAP Motorsports and MINI USA have set sights on new racing opportunities with rally, which offers the thrill of competition to new audiences, while remaining authentic to MINI’s motorsport heritage.

The 2026 A RA Season

The 2026 ARA season includes a full competitive calendar of events from February through October 2026.

This high-performance racing event is comprised of two- and four-wheel drive, road-legal cars racing closed sections of public roads in and around the Mark Twain National Forest southwest of St. Louis in a time-based competition. The event has attracted nearly 70 competition cars this year from across the United States and Canada. 

The American Rally Association (ARA) is the largest rally organization in the United States and promotes the country's only cohesive, nationwide competition for the sport of stage rally. Following the Rally in the 100 Acre Wood, March 12-14, the 2026 ARA National Championship season continues with the following events:

• Kubota Olympus Rally April 17-19, 2026, Shelton, Washington
• Southern Ohio Forest Rally June 11-13, 2026, Chillicothe, Ohio
• Rally Colorado July 18-19, 2026, Rangely, Colorado
• Ojibwe Forests Rally August 27-29, 2026, Detroit Lakes, Minnesota
• Overmountain Rally Tennessee September 18-19, 2026, Newport, Tennessee
• Lake Superior Performance Rally October 9-10, 2026, Marquette, Michigan

To learn more about the ARA and its partners, go to www.AmericanRallyAssociation.org, and follow live, up-to-the-minute race updates at https://www.americanrallyassociation.org/live.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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