1. MINI Icon Drops is the first campaign in the automotive category to borrow directly from sneaker drop culture, unveiling eight special edition models as limited, timed releases.
2. Each model receives its own drop date, its own reveal, and its own cultural moment — designed to be collected.
3. The campaign was developed with creative agency Goodby Silverstein & Partners (GS&P) and includes a launch film, sneaker-inspired activations, and ongoing cultural moments throughout the year.

Woodcliff Lake, NJ:  MINI USA today announced the launch of “MINI Icon Drops,” a campaign developed with creative agency Goodby Silverstein & Partners (GS&P) that introduces eight new special edition models through a series of unique, timed releases all inspired by sneaker culture. Rather than unveiling the full lineup at once, each model receives its own drop date, its own reveal, and its own moment — exclusive, timed, and designed to be collected.

MINI has been creating special editions since the 1960s, long before “limited drops” became part of culture. Consumers have come to expect that spirit of individuality and self-expression from the brand. With MINI Icon Drops, the brand channels that heritage through a contemporary lens — treating each edition the way a coveted sneaker release commands attention: with scarcity, anticipation, and cultural intent.

“For this campaign, we leaned into our iconic roots in a contemporary way inspired by sneaker drops in a way that’s unique to MINI and the industry.” said Kate Alini , Head of Marketing, Product and Strategy, MINI USA. “Customization has always been central to our audience, and this approach allows us to connect with a new generation of drivers who value self-expression in all facets of their lives.”

A Campaign Built Around Restraint

MINI USA’s creative agency partner, GS&P translated the brand’s conviction into a campaign built around restraint: each model gets its own drop date, its own reveal, its own moment. The launch film breaks from category conventions entirely. No winding coastal roads. No hero shots. In fact, no cars at all. Instead, each edition is revealed through MINI’s unmistakable silhouette, built from the textures, materials, and design details that define each model.

“MINI’s design language is so distinctive that we could hint at each model using these gorgeous textures and materials in motion, while never showing any sheet metal, and let the brand do all the talking.” said Mason Douglass , Associate Creative Director, GS&P. “That kind of confidence in a visual identity is rare. It made for a very different kind of car film.”

Watch the launch film here: https://youtu.be/itlZAvs2xow

What’s Next

The film is just the starting point. Over the coming months, each drop will be supported by sneaker-inspired releases, cultural moments, and unexpected activations — extending MINI’s legacy of design with a contemporary twist. Additional drop dates and model details will be announced as the campaign unfolds.

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com
About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note: Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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• The MINI Paul Smith Editions make their Americas debut at the Paul Smith Los Angeles flagship store, presented by Sir Paul Smith and Head of MINI Design, Holger Hampf.
• The models are offered as three unique variants: the MINI Cooper 2-Door, 4-Door, and Convertible.
• MINI and Paul Smith have collaborated on limited-edition vehicles since 1998, spanning nearly three decades of British design.

Woodcliff Lake, NJ:  MINI USA announces the Americas reveal of the new MINI Paul Smith Editions at the iconic Paul Smith flagship store in Los Angeles, California. The debut brought together Sir Paul Smith and Holger Hampf, Head of MINI Design, to celebrate the latest chapter in a collaboration that has spanned nearly three decades of joint design projects. The MINI Paul Smith Edition will be offered in the United States on three internal combustion models: the MINI Cooper 2-Door, the MINI Cooper 4-Door, and the MINI Cooper Convertible.

“With a 30-year collaboration that keeps getting better, bringing the MINI Paul Smith Edition to America is what we have been building toward,” said Sean Green, Vice President, MINI of the Americas. “Sir Paul’s deep connection to the brand, the duration of our relationship and the design details, colors and features are what makes this launch distinct. Kicking it all off at the Paul Smith flagship store in L.A. continues to highlight the importance of this collaboration.”

"MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: 'Every day is a new beginning.' said Holger Hampf, Head of MINI Design. “Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements, such as the 'hello' projection on the ground and Paul Smith's handwritten inscription, bring a smile to your face right upon entering the car."

"It's not often that you see two icons of British design work together in this way, and it's wonderful that our partnership has carried on over so many years. This has been a real privilege — new colours and unexpected details that I think will be a welcomed surprise," said Sir Paul Smith.

A Three-Decade Collaboration Between MINI and Paul Smith 

 MINI and Paul Smith first collaborated in 1998, when Sir Paul designed a limited-edition classic Mini featuring a blue exterior and anthracite alloy wheels. The partnership has since produced three major projects: a stripe-covered 40th anniversary one-off edition featuring 86 stripes in 26 colors in 1999, the MINI STRIP concept in 2021, and the MINI Recharged by Paul Smith in 2022, which transformed a 1998 classic Mini into a modernized vehicle. The new MINI Paul Smith Edition opens the next chapter in that history, bringing Paul Smith's "classic with a twist" design language to the current MINI Cooper family.

Exterior Design: Paint, Accents, and Wheels 

The edition offers three exterior paint finishes, two of them exclusive to the model. Statement Grey interprets the 1959 Austin Seven color with a blue tint, while Inspired White, draws from the classic MINI Beige. Midnight Black Metallic completes the palette.

Across all three variants, Nottingham Green - developed as a tribute to Sir Paul's hometown - appears on the side mirrors, radiator grille, and wheel hub covers. The roof is available in two designs: Either in Nottingham Green with Paul Smith's multicolor Signature Stripe or a matte-and-gloss Jet Black stripe treatment, with the Convertible featuring a black soft top. All models are fitted with 18-inch Night Flash Spoke Black alloy wheels with a Dark Steel tinted clear coat and carry Paul Smith's personal signature on the rear handle strip.

Interior Design: Cabin, Seats, and Signature Details 

Inside, the cabin features Nightshade Blue Vescin sport seats with a knitted black surface treatment on the dashboard and door panels. Paul Smith's Signature Stripe appears on the steering wheel's textile band, and three exclusive Paul Smith display backgrounds are available in Personal Mode. Opening the door triggers a light projection of a handwritten "Hello" on the floor, while "Every day is a new beginning" appears on the door sill. A hand-drawn rabbit motif by Paul Smith is printed on the floor mat.

US Specifications, Pricing, and Availability.

The Paul Smith Edition is available on MINI 2-door, 4-door and convertible models equipped with Iconic Trim.

Standard Equipment Highlights — Paul Smith Edition:

Exclusive Statement Grey, Inspired White, or Midnight Black Metallic exterior paint

• Nottingham Green accent paint (mirrors, grille, wheel hub covers, roof option)
• Paul Smith Signature Stripe or Jet Black stripe roof design
• 18-inch Night Flash Spoke Black alloy wheels with Dark Steel tinted clear coat
• Nightshade Blue Vescin sport seats with knitted textile accents
• Paul Smith Signature Stripe steering wheel band
• "Hello" door-opening light projection and "Every day is a new beginning" door sill inscription
• Paul Smith signature on rear handle strip and rabbit motif floor mat
• Round display with three exclusive Paul Smith backgrounds (Personal Mode)

Pre-ordering for the MINI Paul Smith Edition opens June 3rd at www.miniusa.com. Vehicles are expected to arrive at US dealers in early August.

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Munich. Safety has always been a core development objective at MINI. Numerous five-star ratings in the Euro NCAP crash tests provide impressive proof of this commitment. At the heart of this is a consistently advanced safety concept of the highest standard, delivering an exceptionally high level of protection straight from the factory.

Integrated safety at MINI: Sensors, cameras and radar systems working together.
The integration of up to twelve ultrasonic sensors, five cameras and five radar systems forms the technological foundation for a wide range of driver assistance systems and safety functions. All MINI models come equipped as standard with a comprehensive package of active safety features. These systems support the driver by identifying potentially hazardous situations at an early stage and, ideally, helping to avoid accidents altogether.

Standard equipment includes Lane Departure Warning with active steering intervention, Front Collision Warning with approach warning and automatic braking intervention, including during turning maneuvers and in complex junction situations, continuous information on applicable speed limits, as well as cruise control with braking function. In addition, all MINI derivatives are equipped with the Driving Assistant, which includes functions such as Lane Change Warning with collision warning in the blind-spot area, Exit Warning, Rear Collision Warning for approaching vehicles, and Rear Cross Traffic Warning to support safe reversing out of parking spaces.

MINI Pre‑Crash technologies: Occupant protection activated before an accident.
Integral safety in the current MINI models also incorporates intelligent Pre-Crash functions that actively prepare the vehicle ahead of a potential collision. Based on comprehensive driving dynamics data, sensor input and environmental information, the system detects critical situations at an early stage and initiates targeted, reversible protective measures. These include the automatic closing of windows and sliding roofs, as well as the anticipatory positioning of seat backrests.
Through this preventive interaction, MINI further enhances occupant protection even before an accident occurs. As a result, every MINI offers a high level of active safety as standard – in urban environments and beyond.

For the MINI Cooper family, the MINI Aceman and the MINI Countryman, the Driving Assistant Plus is available as an option. It enables partially automated driving and includes features such as the Steering and Lane Control Assistant, Adaptive Cruise Control with Stop & Go function, and the automatic Speed Limit Assistant. The radar- and camera-based system supports the driver in maintaining lane position, distance and speed.

With the Driving Assistant Professional, the MINI Countryman further expands this range with additional safety and comfort features such as the Lane Change Assistant and Active Lane Guiding. When route guidance is active, the system alerts the driver to upcoming lane changes or exits. After the indicator is activated, the vehicle supports the lane change by adjusting the speed and applying a gentle steering input towards the target lane, including stabilization.  Additional features include side collision protection for motorway driving and traffic light recognition for urban use.
With this combination of standard and optional functions, a new level of driver assistance is achieved. MINI combines a high degree of safety with enhanced comfort and everyday convenience.

MINI parking assistance systems: Precision and safety in urban environments.
The range of functions designed to ensure safe and relaxed driving is complemented by high-performance parking assistance systems. From the factory, features of the Parking Assistant such as the Parking Maneuver Assistant, Reversing Assistant, Active Park Distance Control and the Reversing Camera support safe and confident maneuvering. Depending on the model, enhanced systems are also optionally available.

Within the Parking Assistant Plus, four surround-view cameras generate 360-degree views of the vehicle’s surroundings, which can be used both for the Anti-Theft Recorder and for particularly precise parking maneuvers. Remote-controlled parking via smartphone and the MINI App becomes possible with the Parking Assistant Professional.

Passive safety at MINI: Body structure, airbags and restraint systems.
All current MINI models come equipped with a comprehensive package of passive safety features as standard, providing effective protection in frontal, side and rear impacts. A particularly rigid body structure, precisely defined crumple zones and state-of-the-art restraint systems form the foundation for the high level of safety.

Depending on the model and market, up to nine adaptive front and side airbags are deployed. In Germany, for example, the MINI Countryman is equipped as standard with seven airbags, including a central airbag designed to enhance the protection of both front-seat occupants. The MINI Cooper family as well as the all-electric MINI Aceman additionally feature two side airbags in the second row of seats.

A key element of passive safety is the seat belt system. MINI combines adaptive force limiters and automatic belt tensioners to create a finely tuned overall system that adapts to different collision scenarios depending on the situation.
In the all-electric MINI Cooper models and in the MINI Aceman, buckle-mounted belt tensioners are also used. This technology specifically improves restraint in the pelvic area. Another important safety feature is the Seat Belt Reminder, which is activated as standard on all seats. The second row of seats is likewise equipped with belt force limiters and automatic tensioners.

For almost all MINI models, the comprehensive safety concept also includes an active bonnet. In the event of a collision with a pedestrian, the bonnet is raised in a targeted manner, helping to reduce the risk of injury.

MINI’s safety commitment: Standard across all models and independently confirmed.
The intelligent combination of vehicle structure, state-of-the-art airbag and seat belt technology, and well-engineered protection systems for all occupants, paired with numerous Driving Assistant Systems, reflects MINI’s high standards in terms of safety. The repeated five-star Euro NCAP ratings are testament to this consistently rigorous development work.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

• MINI remixes iconic event, held over three weekends, visiting nine-cities, across three states.
• Fans can take their pick of routes for 20th Anniversary of biennial rally – the boldest most accessible MINI road trip yet.

Woodcliff Lake, NJ: MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2026. This year represents 20 years since the first MTTS in 2026. Held every other year, MINI owners looking to register can visit www.minitakesthestates.com to secure their spot on the tenth running of what has become a legendary event for MINI owners to rally together.

This year’s MTTS will be a trio of long-weekend rallies stretching from the iconic PCH to the legendary Adirondacks to the scenic Florida Keys. The three state, nine-city adventure will cruise some of the country’s most unforgettable roads in the west, northeast, and the south, celebrating MINI’s spirited community that knows how to have fun and motor on in three city-to-city rally events. The three events include:

• California (October 2–4), Monterey to Sonoma to Lake Tahoe
• New York (October 23–25), Buffalo to Syracuse to Lake Placid
• Florida (November 13–15), Fort Myers to Miami to Key West

The registration fee is $150 per person for each long-weekend event. Single-day passes are also available for purchase at $50 per person. All registration fees include an

official event goody bag while supplies last.

A New Chapter for a Legendary Event

The first MTTS launched in 2006 as a cross-country road rally to celebrate the debut of the very first MINI GP. Held every two years, it has since grown into one of the most celebrated recurring road trips in the United States, hosted and coordinated by an automotive OEM. In 2024, nearly 2,000 MINI owners joined at least a portion of the nine-day journey through the western U.S., with an average of 650 MINIs setting off each morning to the sound of music, cheers, and the rev of engines.

The new 2026 format preserves that energy in full while opening the doors wider for more to participate. This year, each day closes with a community gathering where drivers reconnect, share stories from the road, compare routes, and celebrate the spontaneous discoveries that have always defined MTTS.

Three Weekends, Three States, Three Cities Each 

Each weekend will follow MINI's signature Rise & Rally format. Participants will gather every morning for a light breakfast, live music, activities, and a send-off before setting off on a curated scenic route. Evenings will feature food/beverage and headline events at iconic venues.

To get the latest updates on MTTS 2026, visit www.MINITAKESTHESTATES.com.

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalists note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Munich/Oxford. 2026 marks a major milestone for MINI: 25 years ago production of the modern MINI began under BMW Group, a quarter century defined by innovation, design and unmistakable British spirit! With its unique place in everyday life, from city streets to cinema screens, MINI has spent the past 25 years building on its legacy, combining heritage with modern innovation and driving fun, winning the hearts of millions of drivers worldwide.

Founded in 1959, Mini was born out of the visionary thinking of Sir Alec Issigonis, whose revolutionary small‑car concept responded to the challenges of its time by redefining how space, efficiency and driving enjoyment could be combined. With its compact dimensions, innovative front‑wheel‑drive layout and exceptional agility, the classic Mini quickly transcended its original purpose to become an automotive icon. Motorsport successes in the 1960s, most notably under the Cooper name, cemented MINI’s reputation as a car that delivered authentic driving fun far beyond its size.

Over the decades, Mini became deeply embedded in popular culture, embraced by artists, designers and drivers alike, and recognised worldwide as a unique expression of British character. A decisive new chapter began with the brand’s acquisition by BMW Group, which preserved Mini’s heritage while opening the door to a sustainable future. The first modern MINI, engineered by BMW Group, rolled off the line at Plant Oxford on 26^th April 2001, marking the start of a new chapter, blending its unmistakable design DNA and go‑kart feeling with modern technology, premium quality and contemporary relevance.

“Marking 25 years of the modern MINI is truly a milestone. Our unmistakable British roots, unique design, go-kart feeling and playful spirit have made MINI a global icon. For more than a quarter century, BMW Group’s expertise has contributed to MINI’s ongoing success. Thanks to our dedicated global MINI team, the brand continues to excite and inspire drivers for generations.” said Jean-Philippe Parain, Head of MINI.

The current model lineup is the most extensive and varied in the brand’s history, with five models, each reflecting its own unique character. Powertrain options include fully electric or highly efficient combustion engines.

Owning a MINI is so much more than simply travelling from A to B – it is a statement of individuality. With an impressive range of customization options, every MINI becomes a true reflection of its owner's unique tastes and character. From selecting paint colors to choosing upholstery and interior trims, each MINI can be finely tailored to personal preferences. Over the past 25 years, a host of options have been offered — among them, the famous bonnet stripes and the distinctive multi-tone roof stand out. Thanks to innovative techniques at the Oxford factory, the striking three-color roof design provides a visual highlight. Special editions have strengthened MINI’s image internationally and set new trends. In 2026, MINI pays tribute to British design and playful elegance with the MINI Paul Smith Edition.

In 2025, MINI recorded global sales of 288,290 vehicles. Battery electric vehicles comprised more than one third of worldwide deliveries and even surpassed 50% in markets like the Netherlands, Turkey, Sweden, and China. The sub-brand John Cooper Works reached an all-time high with 25,630 units sold, representing 8.9% of the total MINI volume.

Since joining the BMW Group, MINI has experienced a remarkable evolution, continuously developing yet remaining faithful to its heritage. BMW’s expertise has been actively integrated into MINI for more than 25 years, introducing advancements such as enhanced user interfaces, innovative assistant features and improved safety systems. The latest generations of the MINI family impressively demonstrate the safety commitment: numerous 5-star ratings in the Euro NCAP crash test confirm the high level of protection offered.

MINI manufacturing in British BMW Group Plants

Over the past 25 years, modern MINI production has evolved across four model generations, spanning a range of body styles including the original 3-door, 5-door, Roadster, Coupe, Clubman, Clubvan and Convertible. In total, 4,671,664 MINIs have now been built in Britain since 2001.

MINI’s modern era has been powered by its UK production heartland. At the centre of that story are two UK manufacturing hubs: Plant Oxford, the home of MINI production, and BMW Group Plant Swindon, where thousands of precision-engineered body panels are crafted every day.

Together, these two sites represent one of the UK’s most significant automotive manufacturing hubs, with a workforce of more than 3,000 highly skilled people producing around 800 MINIs a day. At Plant Oxford, a new MINI drives off the production line every 78 seconds.

Plants Oxford and Swindon have been at the heart of their communities for a very long time – 113 and 70 years respectively. The wider production story took another important step in 2006 when BMW Group Plant Hams Hall in North Warwickshire began producing engines for the MINI, with more than 4.6 million engines produced for the Oxford-built models.

Markus Grüneisl, CEO, BMW (UK) Manufacturing Ltd said “This 25-year milestone is a proud moment for MINI and for everyone involved in its production here in the UK. From the very beginning, our plants in Oxford and Swindon have been at the heart of MINI’s global success, combining exceptional craftsmanship with innovation. Above all, it is our people – their creativity, expertise and pride in what they do – that continue to make MINI so special.”

66+ years of vibrant automotive history – a look back at the milestones of MINI:

In case of queries, please contact:
Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-Mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Woodcliff Lake, NJ –   April 16, 2026 – MINI USA and the John Cooper Works Race team are preparing for the next competition in the 2026 American Rally Association (ARA) National Championship. The 2026 “Kubota Olympus Rally” will take place on April 17–19, in Shelton, Washington, as a premier event in the ARA National Championship Series. Known for its technical and high-speed stages in the scenic forests of the Olympic Peninsula, this three-day rally features over 200 competitive miles across 18 stages, and 1,250 feet of elevation change.

MINI USA and the John Cooper Works Race Team started the season strong, securing a class podium finish at the Sno*Drift Rally February 6-7 in Atlanta, Michigan, the American Rally Association’s (ARA) 2026 season opener and MINI’s debut in ARA National competition. This was followed by the two-vehicle team competing at the “Rally in the 100 Acre Wood” in March.

MINI USA and long-standing partner LAP Motorsports are campaigning this year’s ARA season with two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 in the Limited 4 Wheel Drive class (L4WD), and an iconic MINI John Cooper Works 2-Door in the Open 2-Wheel Drive class (O2WD).

The brand’s U.S. competition in ARA rally marks a new and expanded direction of MINI's motorsports presence in North America, building on successful regional rally appearances in 2025, and reconnecting the brand with its legendary rally roots.

"We’re looking forward to taking on the rally stages this weekend at the ‘Olympus Rally’ continuing our strong first-season showing.” said Luis Perocarpi, team owner, LAP Motorsport. “Both the John Cooper Works 2-Door and the John Cooper Works Countryman ALL4 demonstrated their performance and toughness in the first two rally events of the ARA season, and we look forward to continuing the momentum on what may be some of the most technical and challenging stages of the season.”

New MINI Models Show Competitive Stripes

The two MINI vehicles competing in the 2026 ARA season include the John Cooper Works Countryman ALL4 in the Limited 4 Wheel Drive class (L4WD) and the iconic MINI John Cooper Works 2-Door in the Open 2 Wheel Drive class (O2WD). With initial safety-oriented modifications and ARA classes allowing minimal modifications from factory components, MINI’s core performance capabilities shine through.

Underscoring MINI’s adventurist spirit, the new 2026 MINI Countryman is larger, offering new levels of versatility and all-road capabilities in the compact SUV category. The MINI John Cooper Works 2-Door represents MINI’s iconic appearance, size, and performance, with a short wheelbase and “go-kart” handling.

Dealer Technicians Join the Pit Crew  

A unique aspect to the program, the LAP Motorsports team will be supported by highly skilled technicians from the MINI dealer network who will be given the exciting opportunity to serve as pit crew at select races throughout the season.

To recognize top performing technicians from within the dealer network, four (4) MINI Dealer Technicians will be given the opportunity to join the excitement and crew for each race alongside the LAP crew. This hands-on involvement brings MINI's retail network directly into the competition, reinforcing the brand's commitment to performance and the enthusiastic community that supports it. 

A Heritage Rooted in Rally Success  

MINI has a storied rally history defined by the iconic Mini Cooper S dominating the 1960s with its agile handling and surprising wins over more powerful cars. Key successes include victories in the Monte Carlo Rally in 1964, 1965, and 1967, and dominance in the 2010s with the MINI ALL4 Racing in the Dakar Rally.

The classic Mini, originally designed to be both a space-efficient and fuel-efficient city car by Alec Issigonis, was transformed into a rally powerhouse by John Cooper. Its small size, front-wheel drive, and "go-kart" handling allowed it to outperform much more powerful V8 rivals on tight, icy mountain passes. 

MINI and LAP Motorsports

MINI USA has had a long-standing relationship with LAP Motorsports, founded and operated by Luis Perocarpi. Since 2015, LAP Motorsports and MINI USA have collaborated with the MINI John Cooper Works Race Team competing in IMSA ST and more recently in SRO and TC Americas class of the World Challenge series.

With a winning legacy behind the wheel of MINIs on the track, LAP Motorsports and MINI USA have set sights on new racing opportunities with rally, which offers the thrill of competition to new audiences, while remaining authentic to MINI’s motorsport heritage.

The 2026 A RA Season

The 2026 ARA season includes a full competitive calendar of events from February through October 2026. The American Rally Association (ARA) is the largest rally organization in the United States and promotes the country's only cohesive, nationwide competition for the sport of stage rally.

Following the Kubota Olympus Rally, April 17-19, the 2026 ARA National Championship season continues with the following events:

• Southern Ohio Forest Rally June 11-13, 2026, Chillicothe, Ohio
• Rally Colorado July 18-19, 2026, Rangely, Colorado
• Ojibwe Forests Rally August 27-29, 2026, Detroit Lakes, Minnesota
• Overmountain Rally Tennessee September 18-19, 2026, Newport, Tennessee
• Lake Superior Performance Rally October 9-10, 2026, Marquette, Michigan

To learn more about the ARA and its partners, go to www.AmericanRallyAssociation.org, and follow live, up-to-the-minute race updates at https://www.americanrallyassociation.org/live.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Munich/Graz. MINI and Austrian design studio Vagabund present a new creative collaboration: two unique one-off vehicles based on the MINI Countryman, both of which set a powerful statement for adventure spirit, community culture and festival lifestyle.

“A long-standing tradition and core value of the MINI brand is individual vehicle customization. Together with Vagabund, MINI continues this approach and demonstrates how a creative reinterpretation of the MINI Countryman – inspired by festival culture and music – can be brought to life through an engaged community,” says Jean‑Philippe Parain, Head of MINI.

MINI x Vagabund: The Duo
Vagabund successfully adds a distinctive design layer to the MINI Countryman that authentically expresses individuality, design philosophy and community spirit. MINI deliberately provides the platform – Vagabund contributes their creative signature. The result: two charismatic vehicles that reinterpret the versatility and openness of the MINI Countryman in an entirely new way.

“For us, design does not begin with the object, but with the idea behind it – and it only ends when that idea becomes tangible. The MINI x Vagabund one-offs translate a clear concept into an experiential statement. Two distinctive characters, united by MINI Countryman DNA, create a composition full of tension – making design visible as an emotional experience,” explains Paul Brauchart, Co-Founder and Head of Creative Vagabund.

Holger Hampf, Head of MINI Design: “MINI Design stands for vehicles with strong character that people enjoy driving and living with—true to the motto: lifestyle meets function and fun. Through our collaboration with Vagabund on these two vehicles, we were able to once again showcase our attention to detail and technical craftsmanship in a striking way.”

With a sophisticated sound system, graphic accents and a bold colour concept, the two vehicles themselves become moving sound stages. The vehicle finished in Melting Silver features sand-coloured & white body exterior details: playful, graphic and light. The Midnight Black example stands in deliberate contrast – monochrome black, precise and technical. It is this contrast that enhances their perception and creates an overall impression that only becomes fully apparent when both vehicles are experienced together.

Bodywork & proportions
Distinctively reworked wheel arches create a visually wider stance and give the vehicles a further striking appearance. A front bumper attachment ensures a harmonious connection between the wings and the original front apron. Front and rear bumpers are colour-coordinated with the additional body modifications, with the radiator grille being revised accordingly. Along the side sills, sits prominently integrated VAGABUND lettering as a three-dimensional element.
The raised ride height further emphasizes the off-road character of the two MINI Countryman S ALL4 models. In addition, 20‑inch wheels are fitted, showcasing intentionally closed-off 3D‑printed wheel cover designs, which gives the wheels a muscular appearance and creates a clear visual association with loudspeakers.

The roof rack consists of three laser-cut and folded aluminium plates, complemented by an integrated stainless-steel mesh as an open surface. This construction visually references the design language of speaker covers, creating a connection between roof, side profile and overall vehicle design – turning the roof rack into an integral design element.

The vehicle as a sound system
The rear side windows have been removed and replaced by a specially-developed sound system designed specifically for outdoor sound projection, with community events in mind. At its heart is a newly developed loudspeaker housing made from cast polymer granite – a material that offers ideal conditions for precise and unadulterated sound reproduction.

Tweeters and mid-range speakers are integrated directly into the bodywork, while additional subwoofers in the rear deliver a powerful punch when the tailgate is opened. Each vehicle functions as an independent sound system – however together, both MINI Countryman show cars form a mobile stage, creating an immersive audio experience.

On the opposite side of the vehicle, a special detail can be found: an iconic Walkman integrated into a 3D‑printed housing. With a characteristic MINI sense of humour; this creates a deliberate counterpoint to the open external sound system – a personal, decelerated feeling. The combination of analogue nostalgia and contemporary construction underlines the experimental character of the entire concept.

MINI Individualization by Vagabund
Through Vagabund, the MINI Countryman becomes a moving platform for encounters and cultural exchange. The vehicles create community moments where people come together and enable experiences that go beyond the thrill of driving.

Vagabund is renowned for its expertise in rethinking existing products via visual transformations. The two one-off vehicles demonstrate how creative power lies in form, function and attention to detail. MINI and Vagabund share this approach: individuality instead of convention, craftsmanship instead of overbearing aesthetics, community instead of distance.

The MINI x Vagabund collaboration shows how MINI carries its historic commitment to individualization into the future: bold design interpretations, culture-driven themes (such as music), cultural leaders and community, combined with a high level of craftsmanship. The result is inspiring one-off examples that showcase the MINI Countryman in new and elevated ways. MINI will present one of the two one-off vehicles to the public for the first time at Auto China 2026 in Beijing. Following its premiere at the motor show, the models will be brought closer to people live and in action across a wide range of platforms – staying true to the community-driven approach.

C02 emissions:
The described vehicles are show cars that are not available for sale.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Michaela Martinus, Spokesperson MINI Design
Phone: +49-160-96313773
E-Mail: michaela.martinus@bmw.de

• Next in the Series of MINI USA’s Special Edition Drops for 2026.
• The Red Line Edition Brings Exclusivity in a Sporty Package to the MINI Cooper S 4-Door.

Woodcliff Lake, NJ: MINI USA announces the MINI Red Line Edition for Model Year 2026. This next special edition model will be available exclusively on the MINI Cooper S 4-Door and is the latest entry in the brand’s ongoing series of limited-run special edition variants.

The Red Line Edition pairs Legend Grey Metallic exterior paint with Chili Red accents, creating a high-contrast appearance influenced by MINI’s motorsport heritage. The color combination is complemented by JCW-inspired exterior elements and aerodynamic detailing.

Legend Grey Metallic, a finish typically reserved for John Cooper Works models in the U.S., is a distinguishing design element of this special edition. The model also includes an accent stripe, 17-inch John Cooper Works Sprint Spoke Black wheels with all-season tires, and JCW Sport Brakes.

The vehicle comes standard with the JCW Style Package, which includes a JCW Aero Body Kit, JCW Steering Wheel with shift paddles, and a JCW Sport Transmission. A black panoramic roof provides visual contrast to the exterior finish.

Inside, the Red Line Edition features JCW Sport Seats upholstered in leather-free Vescin. The interior is finished in an anthracite color scheme with red accents, while the integrated headrests include subtle patterning and a signature red stripe.

“This edition captures the essence of MINI’s design and performance DNA in a way that feels both modern and distinctly expressive,” said Vikash Joshi, Product Manager, MINI USA. “By combining exclusive materials, bold color contrasts, and JCW-inspired elements, the Red Line Edition offers customers a unique interpretation of the MINI driving experience.”

Pre-ordering for the MINI Red Line Edition Cooper S 4-Door is now live, with vehicles expected to arrive at U.S. dealers starting in May.

*$1,175 Destination and Handling

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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• MINI owners have always made their cars their own. This one-off project takes Oxford’s craftmanship and flexibility even further.
• Unique creation explores flexible design and production capabilities, spotlighting the talents of MINI Design and MINI Plant Oxford teams.

Woodcliff Lake, NJ: MINI has custom-crafted a special one-off John Cooper Works Convertible for a longtime MINI enthusiast in the U.S., representing a new depth of factory-led personalization by MINI Plant Oxford.

The project began with a devoted MINI owner and a clear, personal vision. From there, the MINI design and production teams embraced the opportunity to explore creating a higher-level, custom-crafted vehicle.

The result: a midnight black and custom-tinted metallic green two-tone exterior, hand-sprayed and clear-coated in the form of a custom design where the left and right sides are color-inverted, creating a diagonal color split across the entire exterior.

The exterior is complemented with a fully matched interior, featuring, green stitching, painted belt covers, custom-accented bands, a bespoke "MINI.01" badging system and personalized labels throughout, all reflecting the colors of the owner's favorite U.S. football team.

The soft top features a tonal Union Jack graphic, a nod to the vehicle’s British roots and Plant Oxford heritage. Inside, the green colorway extends across more than 50 individually specified details, including a metallic, green-trimmed Harman Kardon speaker surround, custom door armrest overlays, a MINI.01 steering wheel badge, a personalized floor mat and instrument cluster identifiers. Every interior element was prototyped and installed by hand at Plant Oxford.

“Our owners see their MINI as more than just a car, and for many, it becomes a canvas for self-expression shaped into a true reflection of their personality.” said Kate Alini, Head of Marketing, Product, and Strategy, MINI USA. “This project gave us the opportunity to explore creating a unique custom-crafted MINI specific to customer preferences. With a vision this distinctive for a one-off car, it was exciting to see our customer’s vision come to life.”

Markus Grüneisl, CEO of Plants Oxford and Swindon commented, “This custom-crafted John Cooper Works Convertible represents a fantastic collaboration between the MINI product and design teams, the local market, and Plant Oxford production. We’re delighted with the result and craftmanship that showcases what our team in the UK can achieve.”

As part of the BMW Group, MINI draws on deep in-house design expertise and a tradition of highly personalized craftsmanship. This project reflects that heritage; an exploration in creativity, collaboration, and the craft of building something very special – not only a car but a personal icon.

While this was a one-of-a-kind moment, the spirit and philosophy behind it continues throughout the brand. MINI is growing its portfolio of special editions and broadening its offering of factory and Aftersales customization options in the segment, ensuring drivers can tailor their cars in ways that reflect their individual preferences.

This specially crafted, fully street-legal MINI Convertible has completed production and is now enroute to the U.S., where it will soon be delivered to its new owner.

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Photo Credit: Matthew I van Howell

Woodcliff Lake, NJ:  MINI USA announces the availability of the 2027 model year MINI Countryman model lineup as of March 2026 production. The MINI Countryman lineup in the U.S. includes the MINI Countryman S ALL4, the MINI Countryman SE All4 electric, and the MINI John Cooper Works Countryman ALL4.

Most notably, MINI USA is pleased to announce the return of the MINI Oxford Edition Countryman for the 2027 model year.

The value-driven 2027 MINI Oxford Edition Countryman S ALL4 combines sporty performance, practicality, and enhanced design. It blends signature MINI character with a curated selection of premium features at an accessible price point.

Highlights:

• Exterior paint options: Chili Red, Nanuq White Metallic, or Blazing Blue Metallic (a $650 value at no extra cost)
• Black roof and mirror caps for a sporty contrast
• 18" Asteroid Spoke wheels in gloss black with all-season tires

The Oxford Edition also comes standard with Active Driving Assistant, offering advanced safety and convenience features. Inside, it features sport seats in a Vescin/Cloth Grey/Blue combination, an anthracite headliner, and privacy glass (a $500 value), delivering both comfort and style.

Based on the MINI Countryman S ALL4, the Oxford Edition includes most standard content along with select premium features and design elements at no additional cost.

Unchanged for the 2027 model year, the MINI Oxford Edition Countryman S ALL4 has a Manufacturer’s Suggested Retail Price (MSRP) of $34,900, plus $1,350 destination and handling.

With its eye-catching design and strong value proposition, the MINI Oxford Edition Countryman S ALL4 embodies MINI’s philosophy of maximum fun with minimal compromise—an ideal choice for drivers seeking both style and value.

Adding an element of customization for the Oxford Edition, a curated accessory package is available through the MINI Port Installation Program. For an MSRP of $720, this accessory package (VIA option code ZEW) includes a MINI Heritage Bonnet graphic, a set of MINI Heritage mirror caps with Union Jack design, and a MINI Wing Black Jack license plate frame and valve stem caps.

The 2027 MINI Countryman 

What hasn’t changed for the 2027 model year? We’re pleased to share that base pricing for the 2027 MINI Countryman models remains unchanged, ensuring continued accessibility and a strong value proposition for customers.

A few things that do change on the 2027 Model Year Countryman models include:

• The Favoured Style option includes the trailer hitch and space-saver spare for the Countryman S ALL4 – a $1,000 value, and the trailer hitch only for the Countryman SE ALL4 electric – a $700 value. With this increased value, the Favoured Style only increases $100 in price. For those who wish, there is a no-cost option to remove the Trailer Hitch – Option ZNH.
• Also, now available on all 2027 MINI Countryman models with Signature Plus and Iconic Trim packages, is the Universal Garage Door Opener as a $250 standalone option. Enjoy the convenience of opening your garage door remotely without the need for an extra remote control. Once set up, this feature allows customers to conveniently operate their garage door via a button integrated into the interior mirror, making access simple and effortless. (Not available on Oxford Edition model.)
• Standard on the MINI Countryman SE ALL4 electric is a new Seal & Drive Tire Kit. This innovative system temporarily repairs minor tire punctures without changing the tire. The device attaches magnetically to the wheel and uses a combination of air and sealant to seal the leak while driving slowly. It is designed to enable safe travel to a service center for permanent repair or tire replacement. This system replaces the previous Mobility Kit, which utilized a one-time application of air and sealant

2027 Model Year MINI Countryman Pricing

*Destination and Handling = $1,350

Corporate Communications Contact:

Andrew Cutler, Head of Communications

MINI USA

Phone: 201-376-4962

E-mail: Andrew.cutler@miniusa.com

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Asheville. The sun is shining. The foliage gleams in shades of yellow, red, and orange. Right in the middle, the MINI John Cooper Works in the exterior colour Ocean Wave Green. A picturesque scene, typical of the Great Smoky Mountains on the border between the US states of North Carolina and Tennessee. If it weren’t for the “Tail of the Dragon.” The US-129 is the most dangerous road in the USA: 17.7 kilometres long, with 318 bends. Every single one is a challenge for both man and machine.

The Tail of the Dragon repeatedly reveals its relentless side, effortlessly shaking off overconfident drivers. At the "Tree of Shame," located at the start of this perilous stretch of tarmac in the "Deals Gap" car park, hang the relics of mobile overestimation: bodywork parts, mirrors, wheel trims, and motorcycle fuel tanks. A challenge perfectly suited for the MINI John Cooper Works and its motorsport DNA, which is embodied in the legendary go-kart feeling.

This is also emphasized by the parameters of the high-performance model, designed for uncompromising agility. Weighing 1,330 kilograms, the MINI JCW combines firm body control with noticeable lightness. The direct steering, responsive brake pedal feel, balanced axle load distribution with short overhangs, and low centre of gravity form a dynamic unit, which reveals its full potential in demanding bends. Thus, this dangerous stretch of tarmac becomes a place of concentrated, maximum driving pleasure.

The powerful four-cylinder TwinPower Turbo petrol engine with two litres of displacement delivers 170 kW/231 hp and a maximum torque of 380 Newton metres. The MINI John Cooper Works accelerates from 0 to 100 km/h in 6.1 seconds. 18-inch wheels in the JCW Lap Spoke two-tone design with sports tyres ensure maximum traction even in challenging driving situations. The frequency-selective dampers with a special JCW application harmoniously resolve the demanding conflict between dynamics and comfort. The sports braking system, with 17-inch brake discs at the front and 16-inch discs at the rear, provides reliable deceleration when approaching corners.

The camber angle at the front axle is increased by 30 arc minutes (0° 30') compared to the MINI Cooper C and MINI Cooper S, allowing for higher cornering speeds. Fast gear changes of the dual-clutch sport automatic transmission enable clean acceleration out of tight bends. In the MINI John Cooper Works models, this is further refined by the manual use of the two shift paddles. JCW sports seats guarantee secure lateral support even on demanding road sections. Thanks to the exclusive "John Cooper Works" driving mode with live displays of torque, G-forces, and current engine output, drivers always have all relevant data in view.

The clearly designed cockpit is structured by the JCW sports steering wheel, the high-resolution OLED display, and the MINI-typical toggle switch strip. The central instrument, with a premium glass surface and a diameter of 240 millimetres, constantly provides all relevant vehicle data and can be conveniently operated by both driver and front passenger. The interior also exudes sportiness in every fibre. The knitted surface of the dashboard, with its black and red pattern, recalls the motorsport heritage of the MINI John Cooper Works. The standard Harman Kardon sound system further intensifies the driving experience.

The exterior emphasizes the sporting ambitions of the MINI John Cooper Works. The Ocean Wave Green paintwork, paired with the black roof and black mirror caps, makes the MINI a head-turner in any environment. The John Cooper Works bodykit, with aerodynamically optimised components such as the front splitter, rear spoiler, and rear diffuser, not only gives the MINI John Cooper Works a dynamic appearance but also generates downforce and further enhances driving dynamics. MINI LED headlights with horizontal JCW-specific daytime running lights ensure a distinctive presence. The rear view is characterised by the aerodynamically shaped rear spoiler and the black rear diffuser. The centrally positioned tailpipe further emphasises the character of this agile powerhouse.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

• MINI USA Port-Installation Program bundles most versatile and popular items into “Adventure” and “Adventure Plus” Accessory Packages.
• MINI JCW Y-Spoke Wheelset with All-Terrain General Grabber AT3 Tires compliments MINI Countryman ALL4’s all road capabilities, while enhancing vehicle’s rugged good looks.
• MINI cargo and protection solutions provide the outdoor sports enthusiast with creative options to haul their gear while offering protection from all the mud, snow that outdoor fun can dish out.

Woodcliff Lake, NJ – March 24, 2026 – Whether it is winter, spring, summer, or fall - the new MINI Countryman ALL4 is the perfect companion for the outdoor sports enthusiast. To heighten the vehicle’s versatility, MINI USA has made available a select catalogue of accessories that offer the adventurist more rugged capabilities and appearances, along with cargo and protection solutions. Most notably, MINI USA has bundled a selection of the most popular accessories into the special “Adventure” and “Adventure Plus” Accessory Packages available through the Port-Installation Program.

Through the expansion of the Port-Installation Program, MINI USA is giving customers a more seamless and integrated way to personalize their new MINI Countryman with accessories before it even arrives at the dealership. This offers factory-approved components that deliver OEM quality, full warranty coverage, and immediate enjoyment available from the moment they take delivery.

Selected accessories perfect for outdoor sports enthusiasts include the following: (MSRPs below do not include applicable tax):

The MINI Adventure Package (0ZO1) – Includes the following port-installed accessories as a perfect way to gear up for outdoor adventure:

• Roof Rack Base Support System
• All-Weather Floor Mats
• Luggage Compartment Mat
• Loading Sill Protection Mat
• Paint Protection Film Level 1

Available for all variants of the MINI Countryman models, the MSRP for the port-installed Adventure Package is $1,100.

The MINI Adventure Plus Package (0ZO2) - Includes all the equipment in the Adventure Package, plus the addition of a striking set of General Grabber AT3 All-Terrain Tires mounted to a set of 18” JCW Y-Spoke wheels in Frozen Midnight Grey (Style 945). Available exclusively for the MINI Countryman S and Countryman SE models, the MSRP for the port-installed Adventure Package Plus is $3,555.

MINI JCW Y-Spoke Wheels with All-Terrain General Grabber AT3 Tire Set

• Offering rugged good looks and all-weather traction, this special wheel and tire package is available as a stand-alone accessory. The set includes General Grabber AT3 All-Terrain Tires mounted to a set of 18” JCW Y-Spoke wheels in Frozen Midnight Grey (Style 945). This wheel and tire set (0ZFJ) is available on the MINI Countryman S ALL4 and MINI Countryman SE ALL4 through the Port-Installation Program for the MSRP of $2,465.

MINI Cargo Solutions

• Roof Rack Base Support System (0Z52) - Attaches to the Countryman’s standard factory roof rails as a base level for all the fun that goes on top. The base system is available for the MSRP of $415. It can be had through the Port-Installation Program or ordered any time after vehicle delivery.
• A selection of rack system attachments include:
• Ski & Snowboard Holder (0Z1M) – Securely accommodates up to five pairs of skis or four snowboards. Also suitable for transporting ski poles, the carrier’s extendibility feature makes loading significantly easier, particularly with taller vehicles. The pair is available for the MSRP of $420. It can be had through the Port-Installation Program or ordered any time after vehicle delivery.

• Bicycle Roof Rack (0ZEQ) – This lockable rooftop bicycle rack securely accommodates a bicycle with a main frame tube diameter up to 80mm (3.1”). The rooftop bicycle rack is available for the MSRP of $275. It can be had through the Port-Installation Program or ordered any time after vehicle delivery.

• Roof Box – The aerodynamic and lockable MINI-centric design features a black tray and a black metallic finish top cover. The roof box is available only as a dealer parts-ordered accessory for the MSRP of $738.

MINI All-Weather Mats and Coverings

• All-Weather Floor Mats (0ZD9) – Offers durable protection, a precise fit, and signature MINI design. Made from waterproof TPE (thermoplastic elastomer), their contoured shape and raised edges help contain water and debris to keep the interior clean. The MSRP for the full set of front and rear floor mats is $170. The set can be had through the Port-Installation Program or ordered any time after vehicle delivery.
• Luggage Compartment Mat (0ZE6) – Designed to fit the rear cargo area of the MINI Countryman models, this cargo mat provides reliable protection against moisture and dirt. Made from waterproof TPE, non-slip material, it is durable and easy to clean, handling anything an outdoor enthusiast may throw its way. MSRP is $130. It can be had through the Port-Installation Program or ordered any time after vehicle delivery.

“MINI customers looking for more space and versatility without compromising style and fun behind the wheel are attracted to the all-new MINI Countryman.” said Vikash Joshi, Product Manager, MINI USA. “Our accessories are the perfect addition to the most versatile models, for the adventurist looking to equip their vehicle to enjoy maximum fun of the great outdoors, any season of the year.”

Factory-Approved Customization, Simplified 

By offering select accessories through the Port-Installation Program, MINI USA enables customers to personalize their vehicles earlier in the ownership journey, eliminating the need for post-delivery installation. Accessories installed via this program are fully integrated into the vehicle build, covered by MINI’s comprehensive warranty, and reflected on official vehicle documentation. In addition to port installation, these accessories are also available for purchase and dealer installation on vehicles sold from dealer inventory or already delivered, providing added flexibility for current MINI owners.

The MINI Countryman – More Adventure. More Versatility.

The all-new MINI Countryman models were launched in 2025, offering increased size and versatility while making a statement with their iconic looks and fun-to-drive performance. The models also offer a quantum leap in technology with an industry first round OLED screen featuring multiple drive modes and a customizable digital experience.

The three available model variants include the versatile MINI Countryman S ALL4 – the all-electric MINI Countryman SE All4, and the performance-oriented JCW Countryman ALL4. Since their launch, the new MINI Countryman models are the brand’s best-selling models, continuing to successfully attract new customers to the brand while retaining existing MINI customers longer as their needs for more space and utility change.

Adding increased versatility for hauling more outdoor fun, the MINI Countryman S and SE variants are also the very first MINI models officially tow-rated in the US when equipped with the factory-installed trailer hitch. The MINI Countryman S ALL4 has a maximum towing capacity of 3,500 pounds and the all-electric, MINI Countryman SE ALL4 is rated with a maximum towing capacity of 2,645 pounds.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Woodcliff Lake, NJ –   March   19, 2026 – The modern MINI brand marks its 25th anniversary worldwide, celebrating a quarter century of distinctive design, driving excitement, and passionate community around models that now include the MINI Cooper, MINI Cooper S, MINI Countryman, and the MINI Convertible.

The milestone year also marks 24 years of MINI in the United States since the brand’s official relaunch in the market. As of March 2026, MINI USA has surpassed 1 million vehicles sold in the United States since the brand went on sale here on March 22, 2002, underscoring the enduring appeal of MINI’s “go-kart feeling” and unmistakable personality.*

“The United States has played a vital role in the success story of MINI over the past quarter century,” said Kate Alini, Head of Marketing, Product, and Strategy for MINI USA. “From our first public debut to passionate owners and enthusiast communities across the country, the U.S. has been central to some of the brand’s most memorable moments, and we look forward to growing the MINI spirit for generations to come.”

A Strong U.S. Connection from the Beginning

The modern MINI brand first captured American attention with its U.S. debut at the North American International Auto Show on January 8, 2001, where the reborn icon introduced a new generation of drivers to the brand’s blend of heritage and innovation.

Even before that debut, the United States helped create one of MINI’s most memorable publicity moments. On August 25, 1999, MINI enthusiasts in New York City packed 25 people into a classic Mini, breaking the previous Guinness World Records mark and demonstrating the playful spirit that has long defined the brand and its fans.

Momentum continued into 2002 when the high-performance MINI Cooper S made its U.S. debut at the Los Angeles Auto Show in January 2002, further cementing MINI’s reputation for delivering engaging performance in a compact package.

A Dramatic Convertible Debut in New York

The MINI Convertible made its U.S. debut on April 7, 2004, at the New York International Auto Show, during a first-of-its-kind outdoor press conference staged in front of the Jacob K. Javits Convention Center.

In true MINI fashion, the reveal featured two MINI Convertibles performing high-speed parking brake stops before sliding into position in front of the venue, creating one of the most memorable and unconventional vehicle debuts in auto show history.

Celebrating the MINI Community

This year also marks 20 years since the first MINI TAKES THE STATES, which debuted in 2006. Since then, MINI USA has celebrated the spirit and passion of MINI owners and fans by hosting epic road trips across different regions of the United States.

Held every two years, MINI TAKES THE STATES has grown into one of the most celebrated recurring road trips in the country, bringing together thousands of MINI enthusiasts for unforgettable journeys across America.

During the most recent event in 2024, nearly 2,000 MINI owners participated in at least part of the nine-day journey through the western United States. Each morning, an average of 650 MINIs set off together, greeted by music, cheers, and the unmistakable sound of engines revving, creating a colorful rolling celebration of the MINI community.

The First MINI Sold in the U.S.

When sales officially began on March 22, 2002, the first retail MINI sold in the United States was a MINI Cooper delivered by MINI of Peabody to a car collector in the Boston area.

The buyer had been captivated by the car since seeing it during its Detroit auto show debut and placed an early order. His MINI was finished in the brand’s classic red body with a white roof, a tribute to the legendary victory of the classic MINI in the 1964 Monte Carlo Rally.

25 Years of Driving Fun

Since the launch of the modern MINI in 2001, the brand has grown from a single model into a diverse lineup spanning 2-doors, 4-doors, convertibles, and versatile SUVs. Throughout its evolution, MINI has remained true to its original philosophy: iconic design, clever use of space, and the unmistakable fun-to-drive character that defines every MINI.

With over 6.5 million MINIs sold world-wide including the more than one million vehicles now sold in the United States, MINI’s enthusiastic owner community and distinctive vehicles continue to make the brand one of the most fun and recognizable names in the automotive world.

As MINI celebrates 25 years of the modern brand in 2026, the company looks ahead to a new era of innovation while staying true to the playful spirit that has defined MINI for generations.

  * Based on Experian Automotive US registration data for all new MINI vehicle registrations 2002 to-date. Includes personal, commercial, small business, and fleet registrations.

  About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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• MINI’s two-car factory-backed team heads to Salem, Missouri for the “Rally in the 100 Acre Wood, round two of eight in the 2026 ARA season.
• Next event follows February’s strong podium finish at Sno*Drift Rally.

Woodcliff Lake, NJ –   March 12, 2026 – MINI USA and the John Cooper Works Race team are preparing for the next competition in the 2026 American Rally Association (ARA) National Championship. The 2026 “Rally in the 100 Acre Wood” will take place on March 13–14, in Salem and Potosi, Missouri, as a premier event in the ARA National Championship Series. Known for its high-speed gravel roads and the famous Cattle Guard Jump, this 30th running of the event will feature thirteen stages over 128 competitive miles.

MINI USA and the John Cooper Works Race Team started the season strong, previously securing a class podium finish at the Sno*Drift Rally February 6-7 in Atlanta, Michigan, the American Rally Association’s (ARA) 2026 season opener and MINI’s debut in ARA National competition.

MINI USA and long-standing partner LAP Motorsports are campaigning two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 in the Limited 4 Wheel Drive class (L4WD), and an iconic MINI John Cooper Works 2-Door in the Open 2-Wheel Drive class (O2WD).

The brand’s U.S. competition in ARA rally marks a new and expanded direction of MINI's motorsports presence in North America, building on successful regional rally appearances in 2025, and reconnecting the brand with its legendary rally roots.

"We’re excited to hit the rally stages once again this weekend at the ‘Rally in the 100 Acre Wood’ following our strong showing at the Sno* Drift Rally last month.” said Luis Perocarpi, team owner, LAP Motorsport. “Both the John Cooper Works 2-Door and the John Cooper Works Countryman ALL4 demonstrated their performance in the icy conditions at the first rally of the ARA season, and we look forward to continuing the momentum for the next rally and the full season ahead.”

New MINI Models Show Competitive Stripes

The two MINI vehicles competing in the 2026 ARA season include the John Cooper Works Countryman ALL4 in the Limited 4 Wheel Drive class (L4WD) and the iconic MINI John Cooper Works 2-Door in the Open 2 Wheel Drive class (O2WD). With initial safety-oriented modifications and ARA classes allowing minimal modifications from factory components, MINI’s core performance capabilities shine through.

Underscoring MINI’s adventurist spirit, the new 2026 MINI Countryman is larger, offering new levels of versatility and all-road capabilities in the compact SUV category. The MINI John Cooper Works 2-Door represents MINI’s iconic appearance, size, and performance, with a short wheelbase and “go-kart” handling.

Dealer Technicians Join the Pit Crew  

Adding a unique aspect to the program, the LAP Motorsports team will be supported by highly skilled technicians from the MINI dealer network who will be given the exciting opportunity to serve as pit crew at select races throughout the season.

To recognize top performing technicians from within the dealer network, four (4) MINI Dealer Technicians will be given the opportunity to join the excitement and crew for each race alongside the LAP crew. This hands-on involvement brings MINI's retail network directly into the competition, reinforcing the brand's commitment to performance and the enthusiastic community that supports it. 

A Heritage Rooted in Rally Success  

MINI has a storied rally history defined by the iconic Mini Cooper S dominating the 1960s with its agile handling and surprising wins over more powerful cars. Key successes include victories in the Monte Carlo Rally in 1964, 1965, and 1967, and dominance in the 2010s with the MINI ALL4 Racing in the Dakar Rally.

The classic Mini, originally designed to be both a space-efficient and fuel-efficient city car by Alec Issigonis, was transformed into a rally powerhouse by John Cooper. Its small size, front-wheel drive, and "go-kart" handling allowed it to outperform much more powerful V8 rivals on tight, icy mountain passes. 

MINI and LAP Motorsports

MINI USA has had a long-standing relationship with LAP Motorsports, founded and operated by Luis Perocarpi. Since 2015, LAP Motorsports and MINI USA have collaborated with the MINI John Cooper Works Race Team competing in IMSA ST and more recently in SRO and TC Americas class of the World Challenge series.

With a winning legacy behind the wheel of MINIs on the track, LAP Motorsports and MINI USA have set sights on new racing opportunities with rally, which offers the thrill of competition to new audiences, while remaining authentic to MINI’s motorsport heritage.

The 2026 A RA Season

The 2026 ARA season includes a full competitive calendar of events from February through October 2026.

This high-performance racing event is comprised of two- and four-wheel drive, road-legal cars racing closed sections of public roads in and around the Mark Twain National Forest southwest of St. Louis in a time-based competition. The event has attracted nearly 70 competition cars this year from across the United States and Canada. 

The American Rally Association (ARA) is the largest rally organization in the United States and promotes the country's only cohesive, nationwide competition for the sport of stage rally. Following the Rally in the 100 Acre Wood, March 12-14, the 2026 ARA National Championship season continues with the following events:

• Kubota Olympus Rally April 17-19, 2026, Shelton, Washington
• Southern Ohio Forest Rally June 11-13, 2026, Chillicothe, Ohio
• Rally Colorado July 18-19, 2026, Rangely, Colorado
• Ojibwe Forests Rally August 27-29, 2026, Detroit Lakes, Minnesota
• Overmountain Rally Tennessee September 18-19, 2026, Newport, Tennessee
• Lake Superior Performance Rally October 9-10, 2026, Marquette, Michigan

To learn more about the ARA and its partners, go to www.AmericanRallyAssociation.org, and follow live, up-to-the-minute race updates at https://www.americanrallyassociation.org/live.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

#  #  #

Asheville. As a hub for outdoor activities and creatives, Asheville, with its nearly 100,000 inhabitants in the US state of North Carolina, provides the perfect stage for the largest model in the MINI family: the MINI JCW Countryman ALL4.

Thanks to an impressive power of 221 kW/300 hp, up to 400 Nm of torque and standard all-wheel drive, maximum driving fun and reliable traction on demanding mountain sections is guaranteed. With its 7-speed dual-clutch transmission and direct steering, the MINI JCW Countryman can be maneuvered confidently even through the tight switchbacks around Asheville.

Modern driver assistance systems allow for autonomous driving up to Level 2 and comfortable arrival on the highways of the US state on the US East Coast. A luggage capacity ranging from 450 to 1,460 litres offers plenty of space for any trip into the forests and mountains of North Carolina.

With this release, we provide new image material of the MINI JCW Countryman.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Spokesperson MINI
Phone: +49-151-601-38072
E-Mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail micaela.sandstede@bmw.de

• Iconic 1965 Monte Carlo Rally winning Mini Cooper S celebrated in the form of a new MINI edition - the new “MINI 1965 Victory Edition".
• MINI continues to build its Special Edition portfolio, highlighting brand’s individuality and exclusivity.

Woodcliff Lake, NJ –   February   25, 2026 – Motorsport is deeply rooted in the history of Monte Carlo, and MINI has achieved tremendous success there - particularly in 1965, when the legendary Mini Cooper S, driven by Timo Mäkinen and co-driver Paul Easter took victory at the 1965 Monte Carlo Rally. At the time, the car was praised for its innovative technology, impressive performance, and nimble agility under extreme weather conditions. These are attributes that MINI has been able to replicate and modernize in the new MINI 1965 Victory Edition. This edition makes a stylish statement and maintains typical MINI craftmanship, building on the foundation of MINI’s storied rally history.

Globally, the MINI 1965 Victory Edition is offered across the MINI John Cooper Works, John Cooper Works Electric, and MINI Cooper S models. In the U.S. market, the edition will be exclusive to the MINI John Cooper Works 2-Door only. The MINI John Cooper Works has an impressive 228 hp and a maximum torque of 280 lb-ft. With this power output, the model sprints from a standstill to 60 MPH in just 6.1 seconds.

“Since the late ’60s, MINI has built a legacy of offering iconic Special Editions,” said Vikash Joshi, Product Manager, MINI USA. “This latest drop of our 1965 Victory Edition honors MINI’s rally heritage while celebrating the individuality and exclusivity that continue to authentically define the brand.”

Exterior: A perfect blend of vintage and modern design. 

Paying homage to the legendary motorsport colors of the 1960s, the 1965 Victory Edition impresses with its Chili Red exterior paintwork, accentuated by a white trim stripe extending from the bonnet to the roof and rear, which enhances further enhancing the vehicle´s sportiness. As an exclusive trademark of the edition, a white “52” graphic adorns both sides of the vehicle – a reference to the number of the original rally car campaigned in 1965.

The edition comes standard with a panoramic roof, in Glazed White, providing an athletic and elegant contrast to the Chili Red body. The subtle “1965” sticker on the C-pillar catches the eye and gracefully emphasizes the historic year of victory. The 18-inch alloy wheels in the JCW Lap Spoke 2-tone design not only give the vehicle a dynamic appearance but also ensure optimum performance and safe handling on a wide variety of road surfaces. Complementing the rally sport theme, the floating wheel center caps and JCW valve stem caps are painted in the specific color scheme, adding additional sporty accents.

Interior: sportiness and comfort combined. 

Upon entering the vehicle, the striking door sills display white “1965” lettering on a red and black background which immediately catch the eye and give the cockpit an exclusive look. In addition, each model of the edition features a placard on the inside edge of the door commemorating the historic rally.

The interior is based on the traditional JCW color palette and the familiar JCW trim. Finished in a racy anthracite and red, this combination creates an elegant blend while providing a sporty contrast to the vehicle’s exterior paintwork. The edition-specific details have been carefully selected to create a harmonious overall effect. The 6 o´clock spoke of the sports steering wheel and the storage box in the center console feature the “1965” lettering, making a subtle but impactful reference to MINI’s rich motorsports heritage. The racing number of the victorious Cooper S from 1965 adorns the key cap of the exclusive edition, serving as a daily reminder of this historic success.

As of March 2026, the MINI 1965 Victory Edition will be available for purchase in all participating markets, including the U.S. Offered in limited numbers, the U.S. MSRP for the MINI 1965 Victory Edition is $46,220 plus $1,175 Destination and Handling.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

#  #  #

MINI USA Celebrates 20^th Anniversary of open road fun with boldest, most accessible rally yet in three regions of the country.

Woodcliff Lake, NJ –   February   19, 2026 – MINI USA is revving up for its 20th year with the boldest MINI TAKES THE STATES (MTTS) yet – a trio of long-weekend rallies stretching from the iconic PCH to the legendary Adirondacks to the scenic Florida Keys.  The three state, nine-city adventure will cruise some of the country’s most unforgettable roads in the west, northeast and the south, celebrating MINI’s spirited community that knows how to have fun and motor on in three city-to-city rally events. The three events include:

• California (October 2–4), Monterey to Sonoma to Lake Tahoe
• New York (October 23–25), Buffalo to Syracuse to Lake Placid
• Florida (November 13–15), Fort Myers to Miami to Key West

“For 20 years, MINI TAKES THE STATES has been a celebration of community, curiosity and excitement in the road less traveled,” said Kate Alini, Head of Marketing, Product, and Strategy, MINI USA. “Having participated in multiple MINI TAKES THE STATES including very first one in 2006, I know first-hand that MINI owners love adventure, and this year, we wanted to remix things in true MINI fashion – three states and three cities each, over three long weekends, all with completely different backdrops. This fresh format offers greater accessibility to more MINI owners and fans alike."

A New Chapter for a Legendary Event 

The first MINI TAKES THE STATES launched in 2006 as a cross-country road rally to celebrate the debut of the very first MINI GP. Held every two years, it has since grown into one of the most celebrated recurring road trips in the United States. In 2024, nearly 2,000 MINI owners joined at least a portion of the nine-day journey through the western U.S., with an average of 650 MINIs setting off each morning to the sound of music, cheers, and the rev of engines.

The new 2026 format preserves that energy in full while opening the doors wider for more to participate. This year, each day closes with a community gathering where drivers reconnect, share stories from the road, compare routes, and celebrate the spontaneous discoveries that have always defined MTTS.

Three Weekends, Three States, Three Cities Each 

Each weekend will follow MINI's signature Rise & Rally format. Participants will gather every morning for a light breakfast, live music, activities, and a send-off before setting off on a curated scenic route. Evenings will feature food/beverage and headline events at iconic venues.

• California | October 2–4: The California weekend launches from Monterey to Sonoma, crossing the vineyards of Napa and Carson Pass, and closing with a loop around Lake Tahoe. Route highlights include the Pacific Coast Highway and the Golden Gate Bridge. Evening events at the SOMO Event Center and Palisades Tahoe.
• New York | October 23–25: The New York weekend departs Buffalo and heads east through Syracuse into the heart of the Adirondacks, finishing at Lake Placid. The route traces the shores of Lake Ontario, Niagara Falls, and the Adirondack Mountains. Evening events at NBT Bank Stadium and Mt. Van Hoevenberg.
• Florida | November 13–15: The Florida weekend sets off from Fort Myers, sweeps across the state to Miami, then heads south along the iconic Overseas Highway and Seven Mile Bridge to Key West. Route highlights include the Tamiami Trail and Florida's coastline with an evening event at the Key West Amphitheatre.

Registration 

Registration for MINI TAKES THE STATES 2026 is expected to open in April, and participation is open to all MINI owners who wish to register for one, two, or all three weekends. For more information and updates on MTTS 2026, visit https://minitakesthestates.com/ or follow MINI USA on social media.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

                                            #  #  #

Woodcliff Lake, NJ –   February   11, 2026 – MINI USA and the John Cooper Works Race Team secured a podium finish this past weekend February 6-7 at the Sno*Drift Rally in Atlanta, Michigan, the American Rally Association’s (ARA) 2026 season opener.

Competing on challenging icy and snow-covered stages, the MINI John Cooper Works 2-Door driven by Cristian Perocarpi and Carlos Schrunder in the Open 2 Wheel Drive class (O2WD) placed second in-class and 10^th overall in the National Championship. In the Limited 4 Wheel Drive class (L4WD) driving the MINI John Cooper Works Countryman ALL4, the team of Luis Perocarpi and Mark Wells secured fourth in-class and 14^th overall in the National Championship.

"We’re excited to be racing with MINI once again - this time making history with the brand’s US debut in rally.” said Luis Perocarpi, team owner, LAP Motorsport. “Both the John Cooper Works 2-Door and the John Cooper Works Countryman ALL were sure-footed on the snow-covered and icy stages, and we’re looking forward to keeping the momentum going for the next rally event in March.”

MINI USA campaigning with the John Cooper Works Race Team in ARA Rally marks a new and expanded direction of MINI's motorsports presence in North America, building on regional rally appearances in 2025, and reconnecting the brand with its legendary rally roots.

New MINI Models Show Competitive Stripes

The two MINI vehicles competing in the 2026 ARA season include the John Cooper Works Countryman ALL4 in the Limited 4 Wheel Drive class (L4WD) and the iconic MINI John Cooper Works 2-Door in the Open 2 Wheel Drive class (O2WD). With initial safety-oriented modifications and ARA classes allowing minimal modifications from factory components, MINI’s core performance capabilities shine through.

Underscoring MINI’s adventurist spirit, the new 2026 MINI Countryman is larger, offering new levels of versatility and all-road capabilities in the compact SUV category. The MINI John Cooper Works 2-Door represents MINI’s iconic appearance, size, and performance, with a short wheelbase and “go-kart” handling.

Dealer Technicians Join the Pit Crew  

Adding a unique aspect to the program, the LAP Motorsports team will be supported by highly skilled technicians from the MINI dealer network who will be given the exciting opportunity to serve as pit crew at select races throughout the season.

To recognize top performing Technicians from within the dealer network, four (4) MINI Dealer Technicians will be given the opportunity to join the excitement and crew for each race alongside the LAP crew. This hands-on involvement brings MINI's retail network directly into the competition, reinforcing the brand's commitment to performance and the enthusiastic community that supports it. 

A Heritage Rooted in Rally Success  

MINI has a storied rally history defined by the iconic Mini Cooper S dominating the 1960s with its agile handling and surprising wins over more powerful cars. Key successes include victories in the Monte Carlo Rally in 1964, 1965, and 1967, and dominance in the 2010s with the MINI ALL4 Racing in the Dakar Rally.

The classic Mini, originally designed to be both a space-efficient and fuel-efficient city car by Alec Issigonis, was transformed into a rally powerhouse by John Cooper. Its small size, front-wheel drive, and "go-kart" handling allowed it to outperform much more powerful V8 rivals on tight, icy mountain passes. 

MINI and LAP Motorsports

MINI USA has had a long-standing relationship with LAP Motorsports, founded and operated by Luis Perocarpi. Since 2015, LAP Motorsports and MINI USA have collaborated with the MINI John Cooper Works Race Team competing in IMSA ST and more recently in SRO and TC Americas class of the World Challenge series.

With a winning legacy behind the wheel of MINIs on the track, LAP Motorsports and MINI USA have set sights on new racing opportunities with rally, which offers the thrill of competition to new audiences, while remaining authentic to MINI’s motorsport heritage.

The 2026 A RA Season

The 2026 ARA season includes a full competitive calendar of events from February through October 2026.

This high-performance racing event is comprised of two- and four-wheel drive, road-legal cars racing on snow and ice-covered sections of closed forest roads in a time-based competition. The event attracts upwards of fifty competition cars each year from across the United States and Canada. 

The American Rally Association (ARA) is the largest rally organization in the United States and promotes the country's only cohesive, nationwide competition for the sport of stage rally: In addition to the recent Sno*Drift Rally, the 2026 ARA National Championship season includes the following events:

• Rally in the 100 Acre Wood March 13-14, 2026, Salem/Potosi, Missouri
• Olympus Rally April 17-19, 2026, Shelton, Washington
• Southern Ohio Forest Rally June 11-13, 2026, Chillicothe, Ohio
• Rally Colorado July 18-19, 2026, Rangely, Colorado
• Ojibwe Forests Rally August 27-29, 2026, Detroit Lakes, Minnesota
• Overmountain Rally Tennessee September 18-19, 2026, Newport, Tennessee
• Lake Superior Performance Rally October 9-10, 2026, Marquette, Michigan

To learn more about the ARA and its partners, go to www.AmericanRallyAssociation.org

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 104 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

#  #  #

Hams Hall, UK. BMW Group’s Hams Hall plant, located in the UK, has reached a major milestone: For exactly 25 years, the plant near Birmingham has produced highly efficient internal combustion engines for a variety of BMW Group vehicle models. More than 7.6 million engines have shipped from Hams Hall since 2001. The facility supplies numerous production sites worldwide with highly efficient petrol engines for the BMW, MINI and Rolls-Royce brands, including drive trains for plug-in hybrid models – making the plant an integral part of the BMW Group’s technology-open approach. Today, Plant Hams Hall produces three and four-cylinder petrol engines to high performance V8 engines, powering vehicles across both BMW and MINI. Separately, the V12 engine is produced at Plant Hams Hall exclusively for Rolls-Royce Motor Cars. Its assembly follows a distinct, bespoke production process, carried out by specially trained engineers and technicians, before final delivery to the Home of Rolls-Royce at Goodwood.

Plant Hams Hall – an integral part of the global production network

"This anniversary is a special milestone for our site," says Dirk Dreher, Head of the BMW Group's Hams Hall plant. "We are a competitive plant and there’s always been a real passion among our workforce to continually improve our manufacturing processes and site. Building on our strong foundation, we are looking forward to remaining a successful plant in the future."

“The Hams Hall plant is an integral part of our global production network,” explains Harald Gottsche, Head of Engine Production at BMW AG. “The site combines technological expertise with high flexibility. It reliably supplies our vehicle plants with efficient, powerful engines of premium quality. This includes the V12 engine – a masterpiece from Hams Hall!”

61% reduction in energy use per engine built since the start of full production

The British engine plant is systematically implementing the principles of the BMW iFACTORY. The strategic vision of the BMW iFACTORY focusses on sustainability, electrification, digitalisation and profitability. From the first concept of the plant to the present day, the Hams Hall team has made sustainability a key consideration. Since the first full year of production, the plant has made a 61% reduction in energy required per engine built, meaning the overall energy to operate the site has remained level even though there has been a considerable increase in production. The plant purchases 100% of its external electricity from renewable energy sources today. It has also worked to reduce its consumption of natural gas.

SpOTTO robotic dog scans and monitors manufacturing equipment

A four-legged autonomous robot named “SpOTTO” joined the Hams Hall team in 2024. The autonomous robotic dog scans the plant, supports maintenance and ensures production processes run smoothly. Equipped with visual, thermal and acoustic sensors, SpOTTO collects valuable data for the plant’s digital twin. It also serves as a watchdog, monitoring the maintenance of production facilities. SpOTTO was developed by Boston Dynamics under the product name “Spot”, an agile robot capable of climbing stairs and traversing rough terrain with ease. At Hams Hall, “Spot” was fondly renamed SpOTTO, paying tribute to the engine plant’s proud heritage: Gustav Otto, one of the founders of BMW, was the son of Nicolaus Otto, inventor of the four-stroke engine.

Fully connected digital twin: Big data on three levels

At the core of the Hams Hall plant’s digital transformation is the fully connected digital twin, which consists of three levels: On the first level, 3D representations of the entire plant are generated. The second level comprises a large data layer, continuously updated with all relevant information from the SpOTTO robotic dog, the plant’s manufacturing equipment and its IT systems. On the third level – the application level – dedicated programmes organise the collected data into comprehensible units. Using special apps, experts at Plant Hams Hall can leverage this information for tasks such as production planning and quality assurance.

A history of continuous growth

Over the past 25 years, BMW Group Plant Hams Hall has continuously evolved, establishing itself as a key pillar of the company’s production network. Relying on state-of-the-art manufacturing technologies, it provides drive trains for numerous BMW, MINI and Rolls-Royce models.

Selected historic milestones:

• 2001: Plant Hams Hall launches series production with new four-cylinder engines, using innovative Valvetronic technology in large-scale manufacturing for the first time.
• 2006: An additional engine family is introduced; Plant Hams Hall produces engines for the MINI brand for the first time.
• 2013: Plant Hams Hall becomes the exclusive manufacturer of the award-winning three-cylinder engine for the iconic BMW i8 plug-in hybrid sports car. The plant also integrates additional production lines for three- and four-cylinder petrol engines. At the same time, the processing hall for crankshafts, crankcases and cylinder heads is expanded.
• 2022: The plant takes over production of V8 and V12 engines. With this step the plant generates even greater business value for the company.
• 2026: Plant Hams Hall celebrates 25 years of production.

The BMW Group’s drive train production network

The BMW Group’s engine production network comprises several plants alongside Hams Hall: Its largest engine facility is in Steyr, Austria, where diesel and petrol engines, as well as sixth-generation electric motors, are developed and produced. The fifth generation of electric motors is produced in Dingolfing. Plant Munich handles mechanical production of V8 and V12 engine components, while Plant Landshut manufactures special engines. The Chinese joint venture BMW Brilliance builds engines for the local market in Shenyang. Collectively, these locations support the BMW Group's technology-open powertrain strategy.

Woodcliff Lake, NJ –   February   3, 2026 – MINI USA announces its factory-backed entry into the full 2026 American Rally Association (ARA) season in collaboration with long-standing partner LAP Motorsports to campaign two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 and an iconic 2-door MINI Cooper S.

Running as The John Cooper Works Race Team, LAP Motorsports makes MINI’s ARA National Championship debut at the season opener this weekend, February 6-7, 2026, with the Sno*Drift Rally in Atlanta, Michigan. With valuable snow experience gained at the 2025 Nemadji Trail Winter Rally, Luis Perocarpi will once again campaign in the Countryman, while Cristian Perocarpi campaigns in the Cooper JCW as the team takes on its most ambitious rally challenge to date.

The announcement marks a new and expanded direction of MINI's motorsports presence in North America, building on successful regional rally appearances in 2025, and reconnecting the brand with its legendary rally roots.

"We've successfully built and run two cars with our longstanding racing partner LAP Motorsports at a few American Rally Association regional rallies last year to explore the modern rally competition for the brand." said Kate Alini,   Head of Marketing, Product and Strategy at MINI USA." After seeing the competitive capabilities of our newest MINI models and initial fan enthusiasm, we're now jumping in with a full season commitment, and are excited to revisit our iconic rally roots with the all-wheel drive MINI John Cooper Works Countryman ALL4." 

New MINI Models Show Competitive Stripes

The two MINI vehicles competing in the 2026 ARA season include the John Cooper Works Countryman ALL4 in the Limited 4 Wheel Drive class (L4WD) and the iconic MINI Cooper S 2-Door in the Open 2 Wheel Drive class (O2WD). With initial safety-oriented modifications and ARA classes allowing minimal modifications from factory components, MINI’s core performance capabilities are expected to shine through.

Underscoring MINI’s adventurist spirit, the new 2026 MINI Countryman is larger, offering new levels of versatility and all-road capabilities in the compact SUV category. The MINI Cooper S 2-door represents MINI’s iconic appearance, size, and performance, with a short wheelbase and “go-kart” handling.

Dealer Technicians Join the Pit Crew  

Adding a unique aspect to the program, the LAP Motorsports team will be supported by highly skilled technicians from the MINI dealer network who will be given the exciting opportunity to serve as pit crew at select races throughout the season.

To recognize top performing Technicians from within the dealer network, four (4) MINI Dealer Technicians will be given the opportunity to join the excitement and crew for each race alongside the LAP crew. This hands-on involvement brings MINI's retail network directly into the competition, reinforcing the brand's commitment to performance and the enthusiastic community that supports it. 

A Heritage Rooted in Rally Success  

MINI has a storied rally history defined by the iconic Mini Cooper S dominating the 1960s with its agile handling and surprising wins over more powerful cars. Key successes include victories in the Monte Carlo Rally in 1964, 1965, and 1967, and dominance in the 2010s with the MINI ALL4 Racing in the Dakar Rally.

The classic Mini, originally designed to be both a space-efficient and fuel-efficient city car by Alec Issigonis, was transformed into a rally powerhouse by John Cooper. Its small size, front-wheel drive, and "go-kart" handling allowed it to outperform much more powerful V8 rivals on tight, icy mountain passes. 

MINI and LAP Motorsports

MINI USA has had a long-standing relationship with LAP Motorsports, founded and operated by Luis Perocarpi. Since 2015, LAP Motorsports and MINI USA have collaborated with the MINI John Cooper Works Race Team competing in IMSA ST and more recently in SRO and TC Americas class of the World Challenge series.

With a winning legacy behind the wheel of MINIs on the track, LAP Motorsports and MINI USA have set sights on new racing opportunities with rally, which offers the thrill of competition to new audiences, while remaining authentic to MINI’s motorsport heritage.

The 2026 A RA Season and Sno*Drift Rally  

The 2026 ARA season includes a full competitive calendar of events from February through October, which includes the Sno* Drift Rally. Sno* Drift is a 2-day national performance car stage-rally event welcomed each February by the residents and businesses of Montmorency County, Michigan.

This high-performance racing event is comprised of two- and four-wheel drive, road-legal cars racing on snow and ice-covered sections of closed forest roads in a time-based competition. The event attracts upwards of fifty competition cars each year from across the United States and Canada. 

The American Rally Association (ARA) is the largest rally organization in the United States and promotes the country's only cohesive, nationwide competition for the sport of stage rally: The ARA National Championship. The 2026 season includes the following events:

• Sno*Drift Rally  February 6-7, 2026, Atlanta, Michigan
• Rally in the 100 Acre Wood March 13-14, 2026, Salem/Potosi, Missouri
• Olympus Rally April 17-19, 2026, Shelton, Washington
• Southern Ohio Forest Rally June 11-13, 2026, Chillicothe, Ohio
• Rally Colorado July 18-19, 2026, Rangely, Colorado
• Ojibwe Forests Rally August 27-29, 2026, Detroit Lakes, Minnesota
• Overmountain Rally Tennessee September 18-19, 2026, Newport, Tennessee
• Lake Superior Performance Rally October 9-10, 2026, Marquette, Michigan

To learn more about the ARA and its partners, go to www.AmericanRallyAssociation.org

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Photo credit: photographer Jacob Lynch 

Woodcliff Lake, NJ – January 28, 2025 – MINI USA announces the expansion of its John Cooper Works (JCW) Accessories lineup available through the Port-Installation Program, giving customers a more seamless and integrated way to personalize their MINI before it even arrives at the dealership.

With select JCW accessories now available via port installation, customers can enhance their vehicle with factory-approved components that deliver OEM quality, full warranty coverage, and immediate enjoyment from the moment they take delivery.

“MINI customers are passionate about performance and personal expression, and the John Cooper Works brand sits right at the intersection of both,” said Vikash Joshi, Product Manager, MINI USA. “By expanding JCW accessories through our Port-Installation Program, we’re making it easier than ever for customers to receive a MINI that’s already tailored to their driving style—without compromising quality, warranty coverage, or convenience.”

The expanded JCW accessories offering include:

• JCW Aero Components
  Designed to enhance aerodynamic efficiency while elevating visual impact, JCW Aero elements deliver a motorsport-inspired look that complements MINI’s iconic design and reinforces its performance-driven DNA.
• JCW Sport Suspension
  Engineered for sharper handling and enhanced road feedback, the JCW Sport Suspension lowers the vehicle’s center of gravity for a more planted stance and more engaging driving dynamics—without sacrificing everyday comfort.
• JCW Rallye Spoke 964 18-inch Wheels in Frozen Midnight Grey
  A bold nod to MINI’s rally heritage, the lightweight 18-inch Rallye Spoke 964 wheels combine striking design with performance-focused construction, offering both visual distinction and functional advantage.

Factory-Approved Customization, Simplified

By offering these JCW accessories through the Port-Installation Program, MINI enables customers to personalize their vehicles earlier in the ownership journey, eliminating the need for post-delivery installation. Accessories installed via this program are fully integrated into the vehicle build, covered by MINI’s comprehensive warranty, and reflected on official vehicle documentation.   In addition to port installation, these accessories are also available for purchase and dealer installation on vehicles sold from dealer inventory or already delivered, providing added flexibility for current MINI owners.

This expansion underscores MINI’s ongoing commitment to delivering authentic performance, meaningful customization, and seamless ownership experience tailored to driving enthusiasts. For more information on John Cooper Works Accessories available through the Port-Installed Program, customers are encouraged to contact their local MINI dealer or visit www.MINIUSA.com.

Accessory List

*Includes labor costs for port installation.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Munich. The new MINI Paul Smith Edition combines MINI´s iconic design with Paul Smith´s famous design language “Classic with a Twist”. This special edition for the entire MINI Cooper family captivates with its unique look. The appearance and details of the vehicles not only showcase Paul Smith´s unmistakable style, but also the playful, optimistic and independent spirit of MINI.

The fully electric MINI Cooper Paul Smith Edition is the first model of the new edition to hit the roads: With its 218 hp (160 kW) front-wheel drive, the MINI Cooper SE Paul Smith Edition combines unique design with locally emission- free driving fun. It accelerates from 0 to 100 km/h in just 6.7 seconds.

Exterior: sporty accents with iconic styling

The MINI Cooper SE Paul Smith Edition in Midnight Black gives the 3-door model a more classic look. The roof, also in black, attracts attention with its interpretation of the famous Paul Smith signature stripes. Instead of the familiar colours, glossy and matt black stripes.

The MINI Cooper S Paul Smith Edition features another colour developed especially for this edition: Inspired White. The roof in exclusive Nottingham Green ensures an unmistakable look and adds a fresh contrast to the external paintwork. The roof edge on the driver´s side is a real eye-catcher thanks to the colourful Paul Smith signature stripes.

Additionally, to these two exterior colours, all models in the MINI Paul Smith Edition are available in the exclusive colour, Statement Grey.

In contrast to the three body colours, Nottingham Green, inspired by the British designer´s hometown, adorns the side mirrors, octagonal radiator grille and wheel hub caps with Paul Smith lettering for all colour variants.  

The 18-inch Night Flash Spoke Black alloy wheels with tinted clear coat in Dark Steel give the MINI Paul Smith Edition a dynamic look.

Interior: British humour and creative details

The interior, which is the same in all variants, features Nightshade Blue seats and black knitted surfaces with tone-on-tone striped patterns, exuding understated British elegance. Once the car door is opened, a light projection welcomes the driver with a friendly “Hello”. This welcome is complemented by Paul Smith´s central message “Every day is a new beginning” on the door sill. Another creative interior centrepiece is the textile band on the 6 o´clock spoke of the sports steering wheel in Paul Smith´s signature stripes – a characteristic design feature that underlines the British designer’s unmistakable style. A hand-drawn graphic of his trademark “rabbit” adorns the floor mat, emphasizing the brit´s sense of humour and complementing the interior design in a stylish way.

The fully electric MINI Cooper Paul Smith Edition is already available in select markets.

The MINI Cooper, the MINI Cooper 5-door and MINI Cooper Convertible Paul Smith Edition will be available starting Q2/2026.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. The MINI brand looks back on an extremely successful 2025. With a total volume of 288,290 vehicles, MINI achieved a significant sales increase of 17,7% compared to 2024 figures. Particularly impressive is the high demand for battery electric vehicles (BEVs): with 105,535 fully electric MINIs delivered in 2025 (+87,9%), the brand achieved a new record in electromobility, resulting in more than every third MINI sold worldwide being electric. In many markets, the share is significantly above 50%, such as Netherlands, Turkey, Sweden and China.

Jean-Philippe Parain, Head of the MINI brand, emphasizes: “MINI continuously increases the share of fully electric vehicles, thereby demonstrating its innovative strength and future orientation. Our strong volume growth across all regions in 2025 clearly reflects the exceptional appeal of the MINI model family. The updated iconic design, the sportiness, individuality and expanded electric offerings of the MINI brand have met customer expectations all around the globe.

A growth driver was the largest MINI model in the product portfolio, the MINI Countryman: with a 32,4 % share of the total MINI volume, it underlines the brand’s SUV expertise. The Countryman combines typical MINI driving pleasure with innovative design and high versatility – ideal for any outdoor challenge. In 2025, 93,305 units were sold worldwide (+15.2%); the fully electric Countryman achieved a sales growth of 81.8% compared to 2024.

Sub-brand John Cooper Works reaches record numbers

The sporty John Cooper Works (JCW) sub-brand also set new standards in 2025: with 25,630 units sold, MINI JCW increased the sales volume by 59.5% and achieved a new sales record. The share of JCW vehicles reached 8.9% of the total MINI volume. In some markets, such as UK, Italy, Japan and Australia, the performance-enhanced MINI models reached their highest sales figures to date.

The MINI Cooper family

The traditional MINI Cooper family, consisting of the MINI Cooper 3-Door, the MINI Cooper 5-Door and the MINI Convertible, recorded with 162,789 a sales increase of 10.3% compared to the previous year. The new generation of the MINI Cooper Convertible, only introduced in 2025, rounded off the model family with unique features. With 22,491 units sold, a sales growth of 18.4% was achieved. The MINI Cooper 5-Door impresses with typical brand-specific driving fun, increased space, and high functionality and recorded with 47,850 units a significant growth of 26.5% compared to 2024.

2026 starts with the new MINI Paul Smith Edition

Starting in 2026, the MINI Cooper 3-Door, MINI Cooper 5-Door, and MINI Cooper Convertible – both electric and combustion engine versions – will be available in the new MINI Paul Smith Edition. This edition combines the unmistakable style of the British designer Paul Smith with the playful, optimistic and independent spirit of the MINI brand. Following the successful collaborations “MINI STRIP” (2021) and “MINI Recharged by Paul Smith” (2022), Paul Smith now brings his world-famous design language “Classic with a twist” into the MINI family once again.

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Woodcliff Lake, NJ – November 7, 2025 – MINI USA today announced the addition of the new 2026 MINI Oxford Edition Countryman S ALL4. This new model expands MINI’s range of value-driven offerings, showcasing the brand’s continued commitment to performance, design, and innovation.

The value-driven 2026 MINI Oxford Edition Countryman S ALL4 combines sporty performance, practicality, and an enhanced design package. This edition blends signature MINI character with a curated selection of premium features, all offered at an accessible price point.

Exterior Highlights:

• Available in Chili Red , Nanuq White , or Blazing Blue, all at no additional cost
• Black Roof and Mirror Caps for a contrasting, sporty look
• New 18" Asteroid Spoke Black Wheels with All-Season Tires
• Anthracite Headliner for a refined, performance-inspired interior

The MINI Oxford Edition Countryman S ALL4 also includes Active Driving Assistant, featuring advanced safety and convenience technologies, as well as Privacy Glass for added comfort and style.

With its combination of eye-catching design and well-equipped standard features, the MINI Oxford Edition Countryman S ALL4 embodies MINI’s philosophy of delivering maximum fun with minimal compromise — a spirited choice for drivers who want both value and distinction.

The MINI Oxford Countryman S ALL4 will have a Manufacturer’s Suggested Retail Price (MSRP) of $34,900. Pricing excludes the $1,175 Destination & Handling fee. Earlier this year, MINI announced the return of the MINI Oxford Edition for the MINI Cooper C 2 Door and MINI Cooper C 4 Door models. Full details are provided in this press release.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes:  Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

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London / Munich. Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style — but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere on October 29 at Japan Mobility Show in Tokyo.

“It’s not often that you see two icons of British design work together in this way and it’s wonderful that our partnership has carried on over so many years. The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and new unexpected details that will be a welcomed surprise,” adds Sir Paul Smith, expressing his thoughts on the collaboration and the new design.

Unmistakable look with a British twist.
Combining MINI design with Paul Smith’s distinctive style: Exclusive exterior colours, sophisticated accents and unexpected details bring the shared history of MINI and Paul Smith into the present.

"MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: 'Every day is a new beginning.' Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements, such as the 'hello' projection on the ground and Paul Smith’s handwritten inscription bring a smile to your face right upon entering the car," says Holger Hampf, Head of MINI Design.

The MINI Paul Smith Edition offers a choice of three exterior paint finishes, two of which are edition-exclusive: Statement Grey is a modern interpretation of the classic Mini Austin Seven colour from 1959 – a clear, bluish-tinted grey shade and self-confident statement of timeless modernity. Inspired White is a contemporary homage to the popular Classic Mini Beige colour, and finally the elegant and classic Midnight Black Metallic from the current MINI Family.

Regardless of the body colour, the specially created Nottingham Green paintwork – a tribute to Sir Paul's hometown – adds sophisticated accents to the side mirrors, the octagonal radiator grille, the wheel hub covers with Paul Smith lettering and as the paintwork for one of the two roof variants.

In addition to the colour variants, numerous details characterise Paul Smith's signature and make the MINI Paul Smith Edition unmistakable: The ‘Signature Stripe’, a central design feature of the British designer, adorns the roof in Nottingham Green at the rear of the driver's side. The alternative version of the roof features elegant stripes in Jet Black in varying thickness, both matte and glossy. The MINI Cooper Convertible Paul Smith Edition is supplied with a black soft top.

All edition vehicles are equipped with 18-inch Night Flash Spoke black aluminium wheels with tinted clear coat in Dark Steel. The MINI logo at the front and rear is offered in newly designed Black Blue and complements the colour composition of Paul Smith and MINI. On the black horizontal handle strip at the rear, Paul Smith's signature refers to the creative spirit behind the vehicle design.

British restraint and elegance in the interior.

British character is also reflected in the interior with numerous components featuring a modern, elegant look. The knitted surfaces on the dashboard and door panels appear in black, while Paul Smith fabrics in tone-on-tone stripe patterns serve as inspiration for the special structure of the dashboard. The Nightshade Blue sports seats are made of Vescin and have knitted textile in the shoulder and headrest areas. Drawn from the Signature Stripe, the decorative stitching on the steering wheel's textile band is designed in bright colours - quintessentially Paul Smith.

The round display in the centre of the cockpit also appears with one of three different Paul Smith backgrounds when Personal Mode is selected. Small hidden details underline the British design influence - but also the playful character of the designer: when the door is opened, the driver and front passenger are greeted with a handwritten ‘Hello’ as a light projection on the floor and Smith's motto ‘Every day is a new beginning’ on the door sill, reflecting the positive mindset of both brands.  A graphic of a stylized ‘rabbit’ hand-drawn by Paul Smith on the floor mat complete the interior details.

A collaboration that blends British heritage, bold creativity and contemporary sophistication.
MINI and Sir Paul Smith: two icons that are not only linked by their British heritage but also look back on exclusive collaborations resulting in unique styling. Their joint creative success story began in 1998, when the designer created a limited edition of the classic Mini: a specially created blue colour and matching anthracite-coloured alloy wheels lent the iconic model the signature of Paul Smith.

To mark the 40th birthday of the classic MINI in 1999, the fashion designer dipped an exclusive one-off in his characteristic stripe design, using 86 stripes in 26 colours.

In 2021, the MINI STRIP celebrated its world premiere: a vehicle designed using only what Paul Smith considered absolutely necessary. The result was a customised one-off car that despite its minimalist design and in keeping with Smith's guiding principle of ‘classic with a twist’, was not without unexpected and loving details.

In 2022, Paul Smith went back to the roots of the collaboration with the MINI Recharged by Paul Smith. A classic found its way into the now: a Classic Mini from the 1998 MINI Paul Smith Edition was transformed into a modernised electric vehicle. With a focus on quality and functionality, a contemporary vehicle was created that can also be seen as a tribute to the tradition and heritage of the classic MINI.

Paul Smith MINI Collection
But it is not only Sir Paul Smith who inspires MINI with creative ideas - the inspiration also works in reverse: the designer repeatedly uses MINI as a motif on exclusive pieces in his collections. To celebrate the launch of the MINI Paul Smith Edition, Paul Smith will release a capsule collection of bags inspired by details from the latest MINI collaboration.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-151-601-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail:micaela.sandstede@bmw.de

Michaela Martinus, Spokesperson MINI Design
Phone: +49-160-963-13773
E-mail: michaela.martinus@bmwgroup.com

Woodcliff Lake, NJ – October 17, 2025 – MINI USA, in partnership with Sports Illustrated, will bring two signature experiences to Austin this weekend. Across the October 17–19 race weekend, MINI will have a presence inside Club SI at Turn 12—the premier trackside hospitality at Circuit of the Americas (COTA). Guests will enjoy elevated hospitality and unbeatable views of Turn 12, along with product experiences and MINI motorsports memorabilia throughout the space, including the Cooper-Climax T53 Low Line Grand Prix race car.

Additionally, MINI and the Motorsport Network will also host a Fireside Chat with Charlie Cooper, grandson of Formula 1 engineering legend John Cooper, who transformed the classic MINI into a rally racing champion in the 1960s. The conversation with Mike Peyton, Vice President of MINI for the Americas Region, will celebrate the Cooper family’s racing legacy and MINI’s future of performance.

“Austin is where motorsport energy and culture meet—and that’s exactly where MINI thrives,” said Mike Peyton, Vice President of MINI for the Americas Region. “Partnering with Sports Illustrated lets us celebrate John Cooper’s legacy with enthusiasts while inviting new fans to experience MINI’s modern performance and personality—on and off the track.”

The discussion will be moderated by Adam Faris, partner creator of Motorsport and will also explore how John Cooper’s racing DNA continues to inspire MINI’s design, performance, and electrified future.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

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Woodcliff Lake, NJ – October 10, 2025 – MINI USA is proud to announce its sponsorship of the 2025 Red Bull Dance Your Style World Final , taking place for the first time in the United States at the Intuit Dome in Los Angeles on October 11. As part of MINI’s ongoing commitment to champion individuality, creativity, and community, the partnership celebrates the energy and self-expression that define both street dance and the MINI brand with the energy of Red Bull.

The Red Bull Dance Your Style competition, the world’s biggest all-styles street dance event, brings together the planet’s best freestyle dancers for an electrifying global showdown where the audience decides who rules the dance floor. This year’s World Final marks a milestone moment as it arrives in Los Angeles—an international hub of dance, music, and movement innovation.

“MINI has always stood for more than driving—it’s about creativity, connection, and the joy of self-expression,” said Kate Alini, Head of Marketing, Product & Strategy at MINI USA . “Partnering with Red Bull Dance Your Style allows us to celebrate those same values through the universal language of movement. Just like every MINI is built with personality and spirit, every dancer on this stage embodies originality and passion.”

As an official sponsor, MINI USA will bring its signature playful energy and design innovation to the World Final experience, including an interactive opportunity to Express Your (Dance) Style and four custom display cars designed by Red Bull Ambassadors: Jen Mika, Kara Cannella, CapJay and Phoebe Hines.  

For many years, MINI has been at the heart of one of the most iconicRed Bull promotions, those unforgettable MINIs topped with giant cans of Red Bull that turned heads everywhere they went. The MINI and Red Bull collaboration has always been built on creativity, fun, and unmistakable style.

The Red Bull Dance Your Style World Final caps off an exciting U.S. season that spanned 25 cities and culminated in the National Final in San Francisco, hosted by celebrity choreographer Charm La Donna. Now, all eyes turn to Los Angeles, where the world’s top freestyle dancers will battle for the title of global champion in front of thousands of fans and a live global audience.

Tickets for the Red Bull Dance Your Style World Final at the Intuit Dome are available now at https://win.gs/DanceYourStyleLA.

Follow the excitement on social media at @RedBullDance and @MINIUSA on Instagram, TikTok, and YouTube.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

ABOUT RED BULL DANCE YOUR STYLE  

Red Bull Dance Your Style is the world’s largest all-styles street dance event series with a unique battle format. From hip hop to house, to locking to popping – dancers participating in Red Bull Dance Your Style will need to ‘wow’ the crowd and ultimately win their vote. Testing freestyle and musicality skills through unpredictable mainstream tracks ranging from recent global hits to classic beats, Red Bull Dance Your Style will have the crowd deciding who will rule the dance floor.

SOCIAL

Instagram: @redbulldance

Facebook: @redbulldanceyourstyle

YouTube: https://win.gs/RedBullDance

TikTok :https://www.tiktok.com/@redbulldance?lang=en  

Hashtag: #RedBullDanceYourStyle

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Woodcliff Lake, NJ – September 30, 2025 – MINI USA announces the official launch of the MINI ChargeForward program, a smart charging initiative designed to help customers earn financial incentives and reduce carbon emission with the optimizing of charging times. This launch follows the successful implementation of the ChargeForward program for BMW USA, which has now reached a milestone of more than 10,000 enrollments nationwide.

The ChargeForward program in conjunction with local utility partners is now available to owners of eligible MINI electrified models, including:

• 2025 and newer MINI Countryman SE ALL4 (U25)
• 2020–2024 MINI Cooper SE Hardtop 2 Door (F56)
• 2017-2024 Previous generation MINI Countryman PHEV (F60)

The current utility partners that are part of the collaboration include:

• XCEL Energy
• PSEG Long Islang
• Eversource
• PSE
• DTE
• SMUD

Additionally, by participating in the national carbon dividend program, MINI owners can smart-charge their vehicles at optimum times when carbon emissions are lowest on their local energy grid, helping to balance the grid and support renewable energy. Customers earn incentives for shifting their charging to these optimal times, with incentives paid out based on their participation and the overall carbon reductions achieved.

How It Works

ChargeForward leverages advanced technology to determine the best times to charge, using customer-set departure times, and utility and grid carbon signals. The program is fully integrated into the MINI App, allowing customers to manage their smart charging and incentives in one place. No additional hardware is required – customers just enroll, plug in, and let ChargeForward optimize their charging schedule.

Key customer benefits include:

• Financial Incentives: Customers earn different rewards for smart charging by enrolling in the local Utility and National Carbon Dividend program.
• Convenience: Charging schedules are automatically sent to the customer’s vehicle, ensuring it’s ready when needed.
• Environmental Impact: Customers reduce their carbon footprint by charging when emissions are lowest.

“At MINI, we believe driving electric should be as fun as it is sustainable,” said Vikash Joshi, Product Manager, MINI USA. “With MINI ChargeForward, our customers not only enjoy the convenience of smart charging but also play an active role in contributing to a cleaner and more efficient grid. This initiative is another example of how MINI is blending innovation, responsibility, and a sense of joy in every drive.”

The launch of MINI ChargeForward demonstrates BMW Group’s ongoing commitment to responsibility, innovation, and the continued adoption of electric vehicles. By expanding this smart charging technology to MINI customers, BMW Group continues to lead in providing solutions that benefit both drivers and the community.

To learn more about MINI ChargeForward, eligible models, and how to enroll, visit miniusa.com/chargeforward.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

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Woodcliff Lake, NJ – September 26, 2025 – MINI USA is excited to announce a dynamic new partnership with Smorgasburg, the largest weekly open-air food festival in the United States, for a series of immersive, one-day events this fall. “MINI at Smorgasburg” will bring the MINI brand’s fun and expressive spirit to Smorgasburg’s tasty events in three cities: Los Angeles, Atlanta, and Miami.

Smorgasburg, renowned for its vibrant atmosphere and global flavors, draws between 3,000 and 7,000 attendees per day at its year-round markets. This fall, MINI will join in the savory fun, transforming a part of the festival into a MINI experience with the MINI vehicle family, a Countryman DJ booth, and interactive experiences for visitors.

“We are proud to collaborate with innovative partners like MINI USA who are all about bringing fun, excitement, and value to our unique market. Our vendors are thrilled to create their MINI inspired bites, and we can't wait to share them with our guests in a way that will allow them to explore more of what Smorgasburg has to offer!” said Negin Singh, VP of Partnerships and Programming at Smorgasburg.

“MINI at Smorgasburg” is a celebration of community, creativity, and culinary adventure—welcoming everyone from everywhere to join the fun. The collaboration underscores MINI’s commitment to bringing people together and creating memorable MINI experiences sometimes where it is least expected.

Event highlights include:

• MINI Family Display: Attendees can explore the latest MINI models, including the JCW 2 Door Hardtop, Countryman Cooper S, and Convertible Cooper S. Product specialists will be on-site to answer questions and offer walk-arounds.
• Countryman DJ Booth: Enjoy live music from a DJ spinning from a MINI Countryman, adding energy and excitement to the market.
• MINI Bites Scavenger Hunt: The first 1,000 visitors to register at the MINI booth will receive a sampling card for three free “MINI bites, big flavor” samples from select vendors, each inspired by MINI’s iconic colors and qualities.
• Red Bull Integration: Experience Red Bull DJ sets, dance battles, and signature Red Bull MINI mocktails, plus ticket giveaways at the Los Angeles event.
• Entertainment: Dance battles and mocktail tastings will keep the crowd engaged throughout the day.

“Partnering with Smorgasburg allows us to bring MINI’s playful spirit into an environment that’s all about community, fun, and great taste." said Kate Alini, Head of Marketing, Product, and Strategy for MINI USA. "Together, we’re creating experiences that are as memorable and flavorful as the cars themselves.”

Confirmed event dates and locations include:

• Los Angeles (DTLA ROW): Sunday, October 5
• Atlanta (South Downtown): Saturday, November 8
• Miami (Wynwood Arts District): Saturday, November 15

For more information and to view the full fall calendar, visit Smorgasburg’s website or follow @MINIUSA and @Smorgasburg on social media.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

About Smorgasburg 

Founded in Brooklyn in 2011, Smorgasburg has grown into the largest weekly open-air food festival in the United States, with seasonal and year-round locations in New York, Los Angeles, Miami, and Atlanta. Each weekend, Smorgasburg brings together dozens of small businesses and emerging food entrepreneurs, attracting thousands of visitors who come to discover new flavors, connect with local communities, and enjoy a one-of-a-kind cultural experience. Widely recognized as a launching pad for some of today’s most beloved food brands, Smorgasburg continues to serve as both an incubator for culinary talent and a vibrant gathering place that celebrates creativity, diversity, and the joy of food.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

                                                #  #  #

Munich. On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world. Sixty-six years after the launch of the now legendary Classic Mini, the MINI brand looks back on decades of racing success, visionary innovation, groundbreaking design – and unmistakable driving pleasure.

The MINI family combines tradition and modernity.

With the relaunch of the MINI family over the past two years, the brand has once again aligned its pioneering design and historical heritage with the future: with a new, charismatic generation of the MINI Cooper and MINI Countryman, the world premiere of the MINI Aceman, the first crossover model for the premium segment, and the launch of the new MINI Convertible, MINI combines tradition and innovation in the present.

The New John Cooper Works models illustrate MINI's racing expertise and with a spectacular second place in its class at the 24-hour race at the Nürburgring, MINI recently demonstrated how much motorsport is in the brand's DNA.

On its 66th birthday, MINI can look back on a growing range of electrified variants within the MINI family. MINI has shown, that go-kart feeling is also possible with fully electric vehicles.

66 years of vibrant automotive history – a look back at the milestones of MINI:

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Press Spokesperson MINI
Phone: +49-151-601-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world's largest mobility event. The highlight is the world premiere of two exclusive JCW showcars, created as part of an exciting collaboration.

MINI Pavillion: MINI unveils exclusive JCW showcars.
MINI's racing background is not only evident from its recent success at the 24-hour race at the Nürburgring: motorsport has been part of the brand's essence from the very beginning. As part of the IAA, two unique MINI John Cooper Works showcars are celebrating their world premiere, the result of an inspiring collaboration.
For the duration of the IAA, the MINI Pavillion puts the models centre stage in a spectacular display. The showcars, which combine the brand's unmistakable racing enthusiasm with the spirit of a world-famous lifestyle brand, can be admired at Lenbachplatz. For this, the MINI Pavillion will be extensively remodeled, and dedicated entirely to the John Cooper Works brand.

• MINI Pavillion: Lenbachplatz 7a, 80333 München

MINI at Open Space: Heritage and humour at Max-Joseph-Platz.
A metropolis within a metropolis: With its appearance at the Open Space, MINI brings the vibrant city centre of London to the noble Max-Joseph-Platz in Munich's old town. An elaborately staged backdrop recreates the heart of the city and presents the brand’s British identity, including its humour in many details.

With the Bayerische Staatsoper and the Residenztheater in the background, the focus of Open Space is the all-electric models of the new MINI family, the high-performance MINI John Cooper Works Electric, MINI Service and MINI Experience Modes. 
With the MINI John Cooper Works Electric, MINI Aceman SE and MINI Countryman SE ALL 4, visitors will be able to experience three all-electric MINI models up close. Max-Joseph-Platz is also the starting point for test drives in cooperation with SIXT: true to the motto "Only MINI Can Do", visitors can take all-electric MINIs from the new MINI family out onto the city's streets from here.

• MINI Open Space: Max-Joseph-Platz 2, 80539 München

MINI at the IAA: Community Day unites fans of the brand.
Fans of MINI can also become part of the IAA Mobility this year: at the "Community Day" on 13 September, MINI clubs will come together for a drive with their personal MINIs. Starting at Gut Kaltenbrunn on Lake Tegernsee, the route leads through Munich and ends with an inspiring get-together with music, BBQ and dialogue with the community in the MINI Pavillion.

The IAA: a platform for experts and enthusiasts.
As one of the largest and most important international automotive trade fairs, the International Motor Show (IAA) offers manufacturers, journalists and other enthusiasts a platform for dialogue on the topics of mobility, innovation and technology every two years. The IAA Mobility 2025 is organised under the slogan "It's All About Mobility". As part of the event, innovations and concepts will be presented in four formats - at the IAA Summit, the IAA Conference, the IAA Open Space and the IAA Experience - as well as at MINI in the MINI Pavillion at Lenbachplatz. Over half a million visitors were counted at the last IAA 2023 in Munich.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Woodcliff Lake, NJ – August 18, 2025 – MINI USA and MINI Financial Services are pleased to unveil the MINI EasyOwn new vehicle financing program. This program is designed to amplify awareness and simplify the ownership journey for a new MINI while aligning with MINI’s bold new model lineup and brand renewal. MINI EasyOwn also compliments MINI’s favorable 2026 model year pricing structure which supports continued growth and greater accessibility for MINI shoppers nationwide.

The name “MINI EasyOwn,” underscores the program’s core promise: a simple, transparent financing experience that makes owning a MINI easier than ever. EasyOwn focuses on clarity, ease, and empowerment—reflecting a crystal-clear financing process that puts customers in control.

“MINI EasyOwn is a renewed commitment to making MINI ownership as intuitive and accessible as possible,” said Swati Licis, Department Manager, Marketing, Customer & Product Management at MINI Financial Services. “With a clear, approach in step with MINI’s optimized pricing structure, we’re empowering customers to feel more in control of their journey.”

While current lease and finance penetration rates remain strong, MINI Financial Services is targeting further growth through this simplified approach. The EasyOwn program is expected to appeal to a broader audience, reinforcing MINI’s position as a smart, stylish, and accessible choice.

The launch of MINI EasyOwn reflects a broader initiative to A.) increase customer awareness of MINI’s financial services offerings, B.) drive greater adoption of financing and leasing products that streamline the purchase process, and C.) position MINI as an attainable, premium choice for in-market shoppers. Furthermore, the program launch aligns with MINI’s refreshed brand identity and all-new model portfolio.

Riding high on the increased interest in the latest MINI Countryman models, MINI sales in the U.S. totaled 7,616 vehicles in the second quarter of 2025, a 29.1% increase vs the 5,898 vehicles sold in the second quarter of 2024. Year-over-year, MINI sales are up 19%.

For customers interested in learning more about MINI EasyOwn available exclusively through MINI Financial Services, please visit www.MINIUSA.com/financial-services, or visit your local MINI dealer.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

#  #  #

Woodcliff Lake, NJ – July 29, 2025 – MINI USA and global fitness brand Barry’s are thrilled to announce a strategic partnership making the MINI the official car of the summer at Barry’s. MINI and Barry’s share two common brand attributes – community and inclusivity – which allows this partnership to create a unique and unparalleled fitness and lifestyle experience for customers across the United States like no other brands in their industries.

Through this partnership, MINI USA and Barry's will combine their lifestyle expertise to offer exclusive fitness programs, events, and promotions that integrate the dynamic energy of Barry's workouts with the “fun to drive” community-driven spirit of MINI vehicles. This initiative is designed to inspire and empower individuals to lead healthier, more active lives with a likeminded community.

"We are excited to partner with Barry's, a brand that shares our commitment to community, inclusivity and fun," said Kate Alini, Head of Marketing, Product & Strategy, MINI USA. "Together, we will bring a new level of excitement, fun and engagement to Barry’s clients, both in and out of the gym."

This summer, Barry’s staff and instructors will drive MINI vehicles as part of their daily life at locations in the Hamptons (Wainscott & Southampton), Chicago and Los Angeles, motoring to and from the studio and anywhere else their adventurous spirit takes them. Barry’s will also feature MINI themed classes called "RUN x LIFT: Full Throttle with MINI" where attendees will receive MINI Swag, along with complimentary Fuel Bar shakes at the Chicago and Los Angeles locations. RUN X LIFT is Barry’s signature 50-minute class that combines interval-based cardio routines on the treadmill and strength training on the floor. Barry's Fuel Bars provide their global community with pre-and post-workout shakes that aid in their fitness goals and recovery.

"Barry’s has always been about bringing people together and creating an inclusive space where everyone feels empowered,” said Dan Rabinovich, Senior Director of Brand Partnerships at Barry’s. “Partnering with MINI, a brand that shares our same spirit of community and fun, lets us extend that energy beyond the Red Room and into everyday life. Together, we’re giving our Fit Fam a new way to move, connect, and live full throttle.”

The partnership initially kicked off in June and runs through September, with additional activations planned for next month. Stay tuned for more fun.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

About Barry’s

Barry's is the original high-energy cardio and strength interval training workout. Launched in 1998 in Los Angeles, it was the original pioneer in the global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle brand with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With 93 studios spanning 16 countries, plus its digital offering, Barry’s X, Barry’s now brings its global Fit Fam community with its signature Red Room workout experience both virtually and physically.  Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training) and RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with lifting.)  Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun. For more information, visit: https://www.barrys.com/.

# # #

New York. From the heart of New York City to the idyll of Long Island: the MINI Countryman S ALL4 (combined fuel consumption: 7.4 - 6.8l/100 km, combined CO2 emissions: 169 - 155 g/km according to WLTP) shows just how versatile driving pleasure can be. With an output of 160 kW/218 hp, it brings superior performance to the road - from the dense traffic of Manhattan to the open coastal road in the Hamptons in the south-east of the metropolis. Its intelligent all-wheel drive ensures traction, driving stability and safety. Thanks to its clever interior architecture, it offers enough space for weekend luggage, surfboard and picnic basket in 450 to 1,450 litres of luggage space. Dynamic, reliable and comfortable: a MINI made for longer adventures and spontaneous time-outs.

With this release, we are providing new image material of the MINI Countryman S ALL 4.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Woodcliff Lake, NJ – July 3, 2025 – MINI USA is celebrating the historic spirit of rebellion and independence this Fourth of July with a boldly colored display of Chili Red, Nanuq White and Blazing Blue MINI models. Highlighting key examples of MINI’s all-new product portfolio launched this year, the colorful trio of MINI models posed on the campus of BMW of North America, LLC, of which MINI USA is a part. This patriotic display also helps highlight BMW of North America’s celebration of its 50^th milestone anniversary year in the U.S.

As an iconic and uniquely British brand, life for MINI in the U.S. has been grand, with no lingering “hard feelings” towards the brand’s British heritage by the former colony. In fact, MINI sales are up over 29% for Q2 of this year, thanks in part to the all-new product portfolio which launched over the last 18 months, offering eleven model variants in four body styles, including gas and electric models.

The 2025 models on display in patriotic colors include the all-electric MINI Countryman SE ALL4 in Chili Red – MINI’s first tow-rated SUV, a MINI Cooper S 2-door in Nanuq White, representing the authentic Issigonis-inspired concept, and a MINI Cooper S Convertible in Blazing Blue – the latest new model to launch in the portfolio. It may also be worth noting that the trio of red, white, and blue MINIs not only represent the colors of Old Glory, but the same colors of the Union Jack. ;-)

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

# # #

Nürburg. Sensational result for MINI John Cooper Works and Bulldog Racing at the 24 hours of  Nürburgring: at the end of an exciting race weekend, the team achieved second place in the SP3T class - behind the BMW M2 Racing.

With 111 laps and over 2,700 kilometers completed over a 24-hour period, the crew impressively demonstrated the engineering skills of the MINI brand - and showed real team spirit in one of the toughest challenges in motor racing.

Following last year's class victory and second place in 2023, this is the third podium finish in a row for the MINI John Cooper Works and Bulldog Racing team in the highly competitive SP3T class.

The cockpit team of Samantha Tan (CAN), Toby Goodman (GBR), Sebastian Sauerbrei (GER) and Markus Fischer (AUT) in the MINI John Cooper Works not only proved their driving skills and stamina in the “Green Hell” - but also real nerves of steel: After a successful start, the 24-hour race had to be interrupted on Saturday afternoon due to a power failure: The restart only took place after around two hours at 7:45 pm. With full focus, the driver team continued the race through the shortest night of the year - and made up over 60 places in the overall standings over the course of the race.

As in the previous year, Markus Fischer drove the team's fastest lap. With a strong lap time of 10:02, he was even able to beat last year's fastest lap. It was the first 24 hours of Nürburgring for Samantha Tan and Toby Goodman - and a successful premiere with second place in the SP3T class.

It was not only with sensational lap times and impressive endurance that the MINI 24-hour race car earned the respect of competitors and spectators at the Nürburgring: thanks to its exterior skin designed exclusively with the fashion and lifestyle brand Deus Ex Machina, the MINI John Cooper Works was a highlight of the race weekend even before the start.

280,000 fans cheered on the teams at the 24-hour race at the Nürburgring - a new record. This makes the race one of the most popular motorsport events in the world again this year. There was also a lot of action off the track: some racing enthusiasts stayed up late into the night with the teams and celebrated the drivers at the 53rd edition of the legendary Eifel classic - around the clock.

We congratulate our colleagues from ROWE Racing with the BMW M4 GT3 Evo on their overall victory and first place in the SP3T class with the BMW M2 Racing.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

• Innovation, range, and attainability remain keys to accelerating EV adoption

Woodcliff Lake, NJ – June 10, 2025… A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. The findings highlight growing consumer openness to electrification and emerging powertrain technologies, while also underscoring the need for continued innovation, education and investment across the EV ecosystem.

According to the survey, 92% of Americans believe continued innovation in EV technology is important, with 30% of those respondents calling it “very important.” Supporting this, over 30% of consumers ranked a reputation for innovation as the top priority when considering an EV brand—underscoring that technological leadership remains central to driving adoption.

That openness to innovation extends beyond battery-electric vehicles. The survey found that 58% of Americans are open to hydrogen fuel cell vehicles, including 14% who are “very open” and 44% who are “open”. While awareness of hydrogen fuel cell technology and availability of necessary infrastructure for hydrogen still trails behind battery electric vehicles, this level of interest points to growing consumer curiosity and a clear opportunity for education and investment as infrastructure and availability improve.

Other Key Findings Include:

• EVs Going Mainstream: The perception of EVs as niche is fading. In 2025, 62% of Americans consider EV buyers “early adopters,” dropping from 5% from 2023.
• Affordability Still a Hurdle: Among future EV buyers, 40% cite cost as the main reason they haven’t purchased one yet.
• Strong Interest in Hybrids and Plug-in Hybrids: 66% of respondents say they would consider a hybrid or plug-in hybrid before purchasing a battery-electric vehicle.
• Evolving Range Expectations: 75% say 75 miles of daily range is sufficient, with 50 miles being the most common preference (29%)—indicating that consumers are increasingly aligning expectations with practical daily driving needs rather than aiming for maximum range.
• Adoption Outlook: 55% of consumers expect to purchase an EV in the future, with nearly one in five planning to do so in the next 3–5 years.
• Charging Knowledge Improving: 47% know where the nearest public charging station is, up from 40% in 2024.

“The Ultimate Driving Machine’ tagline is a brand promise that applies to every BMW – whether it is one of our highly efficient internal combustion vehicles or a fully electric BEV – and it goes beyond driving performance to include everything from range and charging speed to quality, fit and finish,” said Dr. Andreas Meyer, Vice President, BMW Product Management Americas. “As more consumers make the switch and realize that there is no compromise to doing so, it will become even more clear that electric vehicles are the future for many customers.”

“MINI’s electric future is rooted in making sustainable driving more accessible and fun,” added Mike Peyton, Vice President MINI of the Americas. “As the survey shows, people want options that fit their lifestyles without compromise—and MINI is uniquely positioned to deliver EVs that combine everyday usability with iconic design and personality.”

BMW Group Commitment to Electrified Mobility in the U.S.

BMW offers eight electrified models in the U.S., including four fully electric (BMW i4, i5, iX, and i7) and four plug-in hybrid models (BMW X5 xDrive50e, BMW 550e Series, BMW 750e, and XM). Next year, the company will begin assembling electric vehicles at its plant in South Carolina. By the end of the decade, at least six electric models will be assembled in the U.S. Globally, BMW recently announced the production milestone of 3 million electrified vehicles— underscoring its leadership in electric mobility.

BMW’s next generation “Neue Klasse” electric vehicles will begin arriving in the U.S. next year, starting with the BMW iX3. These new vehicles will feature BMW Group’s sixth-generation battery technology, which is engineered to deliver greater energy density, faster charging and improved sustainability across the company’s next wave of EVs. This next-gen platform underpins BMW’s ability to deliver dynamic driving performance with extended range while reducing emissions throughout the vehicle lifecycle.

The release of these insights also follows the recent debut of the all-new 2025 MINI Countryman SE ALL4, the most powerful and versatile MINI EV yet, marking a pivotal moment in the MINI brand’s electrified offering to American consumers. As an independent brand within BMW Group, MINI continues to build on its legacy of innovation, efficiency and creative use of space to expand its electrified offerings with distinct personality and premium design.

BMW and MINI are also advancing a holistic approach to EV adoption through strategic infrastructure investments and digital innovation. This includes IONNA, a joint venture with seven other major OEMs to build one of North America's largest high-powered charging networks; Plug & Charge capabilities that simplify the EV charging experience; and Chargescape, a collaborative effort to enhance energy management at home and across the grid.

Survey Methodology.
The General Population survey was conducted among a sample of 1,007 adults 18 years of age and older on behalf of BMW Group. The online omnibus study was conducted from May 7 - 9, 2025. Portions of this survey were previously conducted in 2020, 2022, 2023 and 2024.

BMW Group in the United States.

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

  # # #

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com   www.miniusanews.com  and www.press.bmwna.com  

• Innovation, range, and attainability remain keys to accelerating EV adoption

Woodcliff Lake, NJ – June 10, 2025… A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. The findings highlight growing consumer openness to electrification and emerging powertrain technologies, while also underscoring the need for continued innovation, education and investment across the EV ecosystem.

According to the survey, 92% of Americans believe continued innovation in EV technology is important, with 30% of those respondents calling it “very important.” Supporting this, over 30% of consumers ranked a reputation for innovation as the top priority when considering an EV brand—underscoring that technological leadership remains central to driving adoption.

That openness to innovation extends beyond battery-electric vehicles. The survey found that 58% of Americans are open to hydrogen fuel cell vehicles, including 14% who are “very open” and 44% who are “open”. While awareness of hydrogen fuel cell technology and availability of necessary infrastructure for hydrogen still trails behind battery electric vehicles, this level of interest points to growing consumer curiosity and a clear opportunity for education and investment as infrastructure and availability improve.

Other Key Findings Include:

• EVs Going Mainstream: The perception of EVs as niche is fading. In 2025, 62% of Americans consider EV buyers “early adopters,” dropping from 5% from 2023.
• Affordability Still a Hurdle: Among future EV buyers, 40% cite cost as the main reason they haven’t purchased one yet.
• Strong Interest in Hybrids and Plug-in Hybrids: 66% of respondents say they would consider a hybrid or plug-in hybrid before purchasing a battery-electric vehicle.
• Evolving Range Expectations: 75% say 75 miles of daily range is sufficient, with 50 miles being the most common preference (29%)—indicating that consumers are increasingly aligning expectations with practical daily driving needs rather than aiming for maximum range.
• Adoption Outlook: 55% of consumers expect to purchase an EV in the future, with nearly one in five planning to do so in the next 3–5 years.
• Charging Knowledge Improving: 47% know where the nearest public charging station is, up from 40% in 2024.

“The Ultimate Driving Machine’ tagline is a brand promise that applies to every BMW – whether it is one of our highly efficient internal combustion vehicles or a fully electric BEV – and it goes beyond driving performance to include everything from range and charging speed to quality, fit and finish,” said Dr. Andreas Meyer, Vice President, BMW Product Management Americas. “As more consumers make the switch and realize that there is no compromise to doing so, it will become even more clear that electric vehicles are the future for many customers.”

“MINI’s electric future is rooted in making sustainable driving more accessible and fun,” added Mike Peyton, Vice President MINI of the Americas. “As the survey shows, people want options that fit their lifestyles without compromise—and MINI is uniquely positioned to deliver EVs that combine everyday usability with iconic design and personality.”

BMW Group Commitment to Electrified Mobility in the U.S.

BMW offers eight electrified models in the U.S., including four fully electric (BMW i4, i5, iX, and i7) and four plug-in hybrid models (BMW X5 xDrive50e, BMW 550e Series, BMW 750e, and XM). Next year, the company will begin assembling electric vehicles at its plant in South Carolina. By the end of the decade, at least six electric models will be assembled in the U.S. Globally, BMW recently announced the production milestone of 3 million electrified vehicles— underscoring its leadership in electric mobility.

BMW’s next generation “Neue Klasse” electric vehicles will begin arriving in the U.S. next year, starting with the BMW iX3. These new vehicles will feature BMW Group’s sixth-generation battery technology, which is engineered to deliver greater energy density, faster charging and improved sustainability across the company’s next wave of EVs. This next-gen platform underpins BMW’s ability to deliver dynamic driving performance with extended range while reducing emissions throughout the vehicle lifecycle.

The release of these insights also follows the recent debut of the all-new 2025 MINI Countryman SE ALL4, the most powerful and versatile MINI EV yet, marking a pivotal moment in the MINI brand’s electrified offering to American consumers. As an independent brand within BMW Group, MINI continues to build on its legacy of innovation, efficiency and creative use of space to expand its electrified offerings with distinct personality and premium design.

BMW and MINI are also advancing a holistic approach to EV adoption through strategic infrastructure investments and digital innovation. This includes IONNA, a joint venture with seven other major OEMs to build one of North America's largest high-powered charging networks; Plug & Charge capabilities that simplify the EV charging experience; and Chargescape, a collaborative effort to enhance energy management at home and across the grid.

Survey Methodology.
The General Population survey was conducted among a sample of 1,007 adults 18 years of age and older on behalf of BMW Group. The online omnibus study was conducted from May 7 - 9, 2025. Portions of this survey were previously conducted in 2020, 2022, 2023 and 2024.

BMW Group in the United States.

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

  # # #

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com   www.miniusanews.com  and www.press.bmwna.com  

Woodcliff Lake, NJ – June 5, 2025 – MINI USA presents its Model Year 2026 (MY 2026) vehicle lineup with updates and additions to trim packages, equipment and pricing.

Key Highlights

One of the most exciting announcements within the MY 2026 updates is that the John Cooper Works Style package is now available for all S models, priced at $1,200 for the Cooper and $1,400 for the Countryman. It includes performance-inspired features like a JCW Aero Body Kit, exclusive wheels, and Dynamic Damper Control. Furthermore, sport stripe customization now offers greater flexibility, allowing more combinations with different roof and mirror cap colors.

The Countryman now offers a new 18” Asteroid Spoke wheel in black with all-season tires at no additional cost. MINI is also rolling out an updated Digital Key Plus system, combining one physical key fob with a digital key, setup card, and service card for added convenience.

John Cooper Works Style

Now Available: All S Models

The John Cooper Works Style package is now available for all MINI Cooper S and Countryman S models. This dynamic styling package features a suite of sporty and aesthetic upgrades designed to elevate the MINI experience. The Iconic Trim option adds to the styling of JCW vehicles while enhancing the braking system and integrating paddle shifters into the steering wheel.

Sport Stripes

MINI is expanding customization options for 2026 S models with greater availability of Black Sport Stripes, now offered across both John Cooper Works (JCW) and non-JCW variants. For JCW Style vehicles with the Iconic Trim, Black Sport Stripes can be paired with Jet Black or body-colored roofs and mirror caps. Meanwhile, Classic and Favoured Style vehicles with Signature Plus or Iconic Trims can also opt for Black Sport Stripes, with multiple roof color options including Jet Black, Glazed White, Multitone Blue, or body color. Sport Stripes remain an optional $250 add-on and are not mandatory with any configuration, offering customers more flexibility and opportunity to personalize their vehicle’s appearance. Red Sport Stripes and Chili Red roof and mirror caps remain exclusive to JCW models.

New Wheel Option for Countryman

For the 2026 MINI Countryman S ALL4, a new 18” Asteroid Spoke wheel in black with all-season tires is now available at no additional cost. Compatible with Signature Plus or Iconic Trims in Classic or Favoured Style, this sleek wheel option enhances the sporty look of the vehicle while offering added customization for customers.

Digital Key First

Starting with vehicles produced on or after July 1, 2025, MINI will introduce a new digital key process for models equipped with Comfort Access. Most 2026 models—excluding Convertibles—will adopt the advanced MINI Digital Key Plus, allowing drivers to unlock and start their vehicles using a smartphone. This update streamlines key access by replacing one of the two physical key fobs with a Setup Card and a Service Card, enhancing convenience and security. Convertibles will retain two physical key fobs but will also include the new cards. This change supports MINI’s move toward greater digital integration and user-friendly technology.

Additional Pricing Updates

Wheels

• 1” Wheel Upgrade (i.e. 18” to 19”):        $750
• 2” Wheel Upgrade (i.e. 18” to 20”):        $1,250

Power Front Seats

• Power Front Seats:                                $1,250
  • Active Driver Seat with Lumbar Support
  • Massaging Function for Driver’s Seat

Multitone Blue Roof:                                        $600

Signature Trim

• Active Driving Assistant:                      $500

Favoured Style – COUNTRYMAN S ALL4 ONLY.

• Favoured Style:                                     $900
  • Space-Saver Spare
  • Trailer Hitch

2026 MODEL YEAR PRICING*

U.S. pricing for the MY 2026 MINI Model lineup is as follows:

*Above pricing does not include $1,175 for Destination & Handling. The MINI Countryman SE ALL4 will remain as a Model Year 2025. Details regarding future pricing and offer structure for this model will be announced at a later date.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist notes:  Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

#  #  #

Woodcliff Lake, NJ – May 21, 2025 – MINI USA is diving into Miami Swim Week, celebrating the iconic brand spirit and the launch of its new models including the MINI Convertible. This year, MINI USA is activating with two high-profile partnerships – one with PARAISO Miami Swim Week, the official organizers of Miami Swim Week, and one with Sports Illustrated Swimsuit, the iconic publication who are also activating at the week-long event.

MINI + PARAISO Miami Swim Week:

MINI USA and PARAISO Miami Swim Week are partnering to bring an exciting and dynamic presence to Miami Swim Week. This collaboration includes a main tent activation and the sponsorship of three talented designers: Leslie Amon, Azulu and British designer Oceanus, which provides a direct link to MINI’s heritage.

These designers will showcase their unique creations on wrapped MINIs, which will be prominently displayed at the runway show. Additionally, Leslie Amon, who is also a well-known influencer, will be driving around Miami Beach in a specially designed MINI Convertible, capturing exclusive content throughout Miami Swim Week.

MINI + Sports Illustrated Swimsuit:

MINI USA and Sports Illustrated Swimsuit are teaming up to make a splash at the annual SI Swimsuit pool party and runway event at the W South Beach. As the official vehicle of SI Swimsuit 2025 MINI will have its new convertibles on display and will be prominently featured as a title sponsor of the event. 

As part of the partnership, MINI is featured on the back cover of the annual Sports Illustrated Swimsuit edition, on stands now.  MINI USA developed this back cover creative with their lead creative agency, Goodby Silverstein & Partners to deliver an execution that perfectly captured the brand’s signature cheeky and clever personality. The headline, “Your best chance with a British model,” gives a playful wink to MINI’s British heritage while nodding to the iconic models featured throughout the issue. Strengthening the partnership, MINI has also teamed up with iconic British model, Penny Lane for social content creation during the series of events tied to Miami Swim Week.

"We are excited to celebrate MINI’s rebellious spirit and our new MINI Convertible at Miami Swim Week," said Kate Alini, Department Manager, Marketing, Product & Strategy, MINI USA. “MINI has always been a canvas for creative expression and our partnerships with PARASIO and Sports Illustrated Swimsuit allow us to engage with fashion-forward audiences and showcase the creativity and innovation that MINI stands for."

MINI’s partnership with Sports Illustrated Swimsuit and PARAISO Miami Swim Week marks the next evolution of the brand’s bold, playful approach to cultural moments. Uniting three icons that celebrate individuality and joy, these collaborations create experiential moments that invite audiences to view the brands through a fresh, vibrant lens. MINI, PARASIO and Sports Illustrated Swimsuit share a commitment to self-expression and cultural vibrancy, making every experience more exciting and unapologetically fun. MINI has partnered with Sports Illustrated Swimsuit on a broader collaboration that includes a number of activations at iconic and culturally relevant events over the course of this year, including recent engagements at golf and horse-racing events, with more programs to come.

For more information about MINI USA and its participation in Miami Swim Week, please visit www.miniusa.com or follow us @miniusa.

About MINI in the US:

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

About PARAISO Miami Swim Week:

PARAISO Miami Swim Week, widely known as Miami Swim Week, has been the epicenter of swim and resort wear for over 20 years. PARAISO has established itself as the unrivaled pinnacle of the swim and resort wear industry worldwide. In July 2018, PARAISO unveiled a brand-new experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands through a roster of experiential events. The multi-day fashion fair is centralized in Collins Park and stretches across all Miami Beach. PARAISO champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media. In 2025, PARAISO Miami Swim Week is celebrating the launch of SIHOF: Swimwear Icons Hall of Fame, a dedication and celebration of the swimwear industry, its tastemakers, and trailblazers. The week's lineup of special events kicks off on Wednesday, May 28, and runs through Sunday, June 1, with a star-studded roster of top-tier talent, designers, and industry creators.

ABOUT THE SPORTS ILLUSTRATED SWIMSUIT ISSUE

The Sports Illustrated Swimsuit issue is one of the most recognizable and influential symbols of pop culture. Featuring talent from around the world, the issue has become a revered launching pad for successful careers in media, fashion, business, TV and film. The iconic and innovative institution continues to set the cultural tone and evoke discussion about what defines beauty on a global scale. Sports Illustrated Swimsuit has become a lifestyle platform that champions body confidence and self-expression, and connects with diverse audiences through digital content and signature experiences that nurture the body, soul and spirit. Sports Illustrated Swimsuit remains steadfast in its goal of providing an inspirational media platform for individuals where they can connect, explore and engage with 24/7 content that speaks to wellness, travel, style and beauty.

For more information, visitswimsuit.si.com.

Follow Sports Illustrated Swimsuit onInstagram,TikTok andFacebook

# # #

Woodcliff Lake, NJ – February 20, 2025 – MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup. As the automotive landscape evolves, MINI is proud to lead the charge in a small car renaissance, proving that premium design and innovative features can come in a compact, city-friendly package.

Designed for budget-conscious buyers seeking a blend of iconic design and modern features, the Oxford Edition returns with both MINI Cooper 2 Door and 4 Door models, offering exceptional value without compromising style or performance.

Exclusive Features and Options

The Oxford Edition includes all the standard features of the MINI Cooper models, plus exclusive options at no additional cost. Customers can choose from three stunning exterior paint options: Sunny Side Yellow, Nanuq White Metallic, and Blazing Blue Metallic. The Oxford Edition also comes with 18" Slide Spoke 2-Tone wheels with summer tires, adding a sporty touch to its iconic design.

Inside, the Oxford Edition features sport seats upholstered in a Vescin/Cloth combination in Grey/Blue, paired with an all-new Anthracite Headliner for a sophisticated look. The model also includes a range of advanced features such as a 7-Speed Dual Clutch Transmission, Panoramic Moonroof, Dual-Zone Automatic Climate Control, LED Headlights with Cornering Lights, and a Parking Assistant.

Affordability and Accessibility

In an era where affordability and efficiency are key concerns, the Oxford Edition makes MINI more attainable than ever. With a competitive price point, it offers an entryway into MINI ownership without compromising the brand’s iconic design or exhilarating driving experience.

The Manufacturer’s Suggested Retail Price (MSRP) for the Oxford Edition 2 Door starts at $24,950 and the 4 Door at $25,950, plus a destination and handling fee of $1,175. This makes the total price $26,125 for the 2 Door and $27,125 for the 4 Door.

Pre-Orders and Availability

Pre-orders for the 2025 MINI Oxford Edition are now open, with a $100 refundable deposit. The Oxford Edition will be available for production starting in March 2025, with a limited number of units produced.

Customers can reserve their Oxford Edition at the following links:

• MINI Oxford Edition 2 Door: https://www.miniusa.com/model/special-editions/oxford/pre-order-2-door.html
• MINI Oxford Edition 4 Door: https://www.miniusa.com/model/special-editions/oxford/pre-order-4-door.html

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

# # #

Woodcliff Lake, NJ – December 12, 2024 – MINI USA and Pantone teamed up to celebrate color and design at this year’s Pantone Color of the Year 2025 launch event in New York City on December 5. The all-new 2025 MINI Cooper Convertible, which arrives at dealers in January 2025, was featured at the highly anticipated annual event in PANTONE 17-1230 Mocha Mousse, the Pantone Color of the Year 2025. MINI USA and Pantone—the global authority on color— are a perfect match for collaboration, with MINI’s legacy for offering a dynamic and bold color palette across the full model line up. While the MINI Convertible donned in the Pantone Color of the Year 2025 was a big hit at the event, this was a one time celebration of color and Mocha Mousse will not be offered on any MINI models in the future.

The event was a feast for the senses, featuring immersive exhibitions, innovative design interpretations of this year’s color by renowned creators, and engaging installations that brought the Pantone Color of the Year to life. The centerpiece of the evening was the striking 2025 MINI Convertible, which embodies the bold and innovative spirit of this year’s celebrated hue.

MINI and Pantone: A Natural Partnership

For decades, MINI has celebrated individuality and self-expression through its vivid color palette, from Chili Red to British Racing Green. Partnering with Pantone to unveil the Color of the Year 2025 was a natural fit, uniting two brands that share a passion for bold design and inspiring creativity through color.

“MINI has always embraced the power of color to transform the driving experience and reflect individuality,” said Mike Peyton, Vice President MINI Americas Region. “Partnering with Pantone to showcase this year’s Color of the Year at this event was a celebration of design, creativity, and innovation—values that MINI drivers embrace every day.”

2025 MINI Cooper Convertible

The 2025 MINI Cooper Convertible epitomizes MINI's “Always Open” philosophy, bringing the excitement of open-air driving to life. Following an exclusive unveiling of the Pantone Color of the Year 2025, these models now embody the spirit of this vibrant new hue. Perfect for city streets, scenic country drives, or highway cruising, the MINI Convertibles offer unmistakable driving pleasure, blending iconic design and innovative technology.

When it comes to color, the 2025 MINI Convertible is available in 11 different vibrant colors depending on the trim level, including Sunny Side Yellow, Chili Red, British Racing Green, Midnight Black, Nanuq White, Melting Silver, Indigo Sunset Blue, Blazing Blue, Icy Sunshine, Ocean Wave Green and Copper Grey.

Built at the MINI plant in Oxford, the Convertible reflect a legacy of craftsmanship and a passion for adventure. The MINI Convertible features a fully automatic soft top that opens in just 18 seconds, even at speeds up to 18.6 mph. Whether used as a sunroof or fully retracted, the soft top disappears behind the rear seats for a seamless open-air experience. MINI’s playful Always Open Timer now tracks the time spent enjoying fresh air driving, displayed on the central OLED screen for an added touch of charm.

The 2025 MINI Convertible will be available in two engine variants, the MINI Cooper Convertible and the MINI Cooper S Convertible. Powered by efficient four-cylinder engines, the MINI Cooper Convertible delivers 161 horsepower, while the MINI Cooper S Convertible offers 201 horsepower for an exhilarating ride. With their charismatic design, compact proportions and advanced digital features, the Convertibles balance tradition and modernity effortlessly. From customizable exterior finishes to a thoughtfully designed interior focused on simplicity and personalization, the new MINI Convertibles are a celebration of bold expression.

Manufacturer’s Suggested Retail Price (MSRP) and availability. 

These models will be available at U.S. dealerships starting January 2025, with the MINI Cooper Convertible starting at $33,950 and the Cooper S Convertible at $37,200 (plus $995 destination and handling).

Click here to view and download the full product press release for the MINI Cooper Convertible and MINI Cooper S Convertible.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

# # #

Woodcliff Lake, NJ – November 7, 2024 - The New MINI Family is the most significant product investment in MINI’s history since the first Mini rolled off the line in 1959. Over the last 14 months, MINI has introduced a full range of new models, that when complete by end of 2025, will represent a total of 11 new models available in the U.S. market.

This investment is a complete transformation of the entire MINI product portfolio and the launch of an entirely New MINI Family. This material offers a look at the range of new 2025 MY MINI models for the U.S. market.

TABLE OF CONTENTS.

• 2025 MINI Cooper and Cooper S 2 Door                                           02
• 2025 MINI Cooper and Cooper S 4 Door                                            04
• 2025 MINI Cooper and Cooper S Convertible                                   06
• 2025 MINI John Cooper Works 2 Door and Convertible                08
• 2025 MINI Countryman S ALL4                                                          10
• 2025 MINI Countryman SE ALL4                                                       12
• 2025 MINI John Cooper Works Countryman                                   14
• 2025 US Model Launch Cadence                                                         16
• Supporting Documents                                                                         16
• High Resolutions Press Photos                                                            17

2025 MINI Cooper 2 Door and MINI Cooper S 2 Door.

With its classic design and proportions, the all-new MINI Cooper 2-door and MINI Cooper S 2-door are part of the most significant transformation for the brand since the very first Mini was launched 65 years ago.

These next-generation models present a bold statement for the New MINI Family embracing the truest form of MINI’s classic design and proportions. Both models feature an-all new fresh interior and exterior design.

Interior elements include knitted fabric in the dash and door panels, Vescin synthetic leather upholstery options and a new quantum leap in vehicle technology featured in the industry-first 9.4 round OLED screen.

For US customers, both models come exclusively with 2.0-liter 4-cylinder engines. The New MINI Cooper 2-door features a 2.0 liter 4-cylinder turbo engine generating 161 horsepower and a maximum of 184 lb.-ft of torque which is mated to a 7-speed dual clutch transmission. This combination propels the MINI Cooper 2-door from 0-60 mph in 7.4 seconds, topping out at 130 mph.

The new MINI Cooper S 2-door features more power with a 2.0-liter turbo 4-cylinder engine, generating 201 horsepower and a maximum of 221 ft-lbs. of torque, which is mated to a 7-speed dual clutch transmission. This setup accelerates the car from 0 to 60 mph in 6.3 seconds.

Delivering on the promise of MINI’s signature go-kart-like handling, both models come equipped with a suspension and damping system designed for agile handling and razor-like reflexes.

The new MINI Cooper 2-door and MINI Cooper S 2-door offer contemporary minimalism in their new compact design, while horizontal LED daytime lights underline the cars’ new appearance. A total of 12 ultrasonic sensors also envelope the exterior to support driver assistance systems and increase driving safety. The interior focuses on minimalist design and new materials with an eye for sustainability.

Customers can choose from eight unique exterior colors for the MINI Cooper S 2-door. The new Classic and Favoured style packages offer a wide range of customization options in keeping with MINI’s expressive brand personality. Depending on the trim, these models are available with different body paint finishes and interior trims.

All colors can be combined with one of three roof colors and create a variety of contrasts. An exclusive option in conjunction with the Favored Trim package is the Spray-Tech design of the distinctive Multitone Roof. This features a three-color gradient. When it comes to wheels, the new MINI Cooper 2-door and MINI Cooper S 2-door will come with a choice of aerodynamically optimized designs available in 17-inch to 18-inch aluminum rims.

Manufacturer’s Suggested Retail Price (MSRP) and availability. 

The 2025 MINI Cooper comes with a base MSRP of $28,950 plus $995 destination and handling. The 2025 MINI Cooper S comes with a base MSRP of $32,200 plus $995 destination and handling. 

Click here to view and download the full product press release for the MINI Cooper 2-door and MINI Cooper S 2-door.

2025 MINI Cooper 4 Door and MINI Cooper S 4 Door.

The all-new MINI Cooper and Cooper S 4-door models offer all the performance, style, technology, and “fun-to-drive” goodness of the MINI 2-door models, with the added convenience and space of a 4-door.

With 6.3 inches more in length and 1.2 more inches more in height, along with a longer wheelbase, the MINI Cooper and Cooper S 4-door models maximize the use of space for increased passenger and cargo utility without giving up an ounce of the fun-to-drive driving dynamics expected of a MINI.

Both the Cooper and Cooper S 4-door models offer the same powertrain as their 2-door stablemates, with the Cooper 4-door engine producing 161 horsepower and a maximum of 184 lb.-ft of torque, propelling the car 0-60 mph in 7.7 seconds.

The Cooper S 4-door produces 201 horsepower and a maximum of 221 lb.-ft and offers a 0-60 time of 6.5 seconds. Both cars route power through a 7-speed dual clutch transmission to the front wheels.

In the rear, a noticeably wider interior provides comfortable space for three passengers. The 60:40 folding rear seats also increase the luggage compartment capacity from 9.71 cubic feet to up to 32.66 cubic feet.

On the customization front, the new MINI Cooper S 4-door will have 10 color choices available in the U.S.  For the roof, customers can choose from body color, black, white or a blue multi-tone roof with a gradual color gradient based on trims and styles chosen. Three styling packages are available to U.S. customers: Classic, Favoured and JCW.

With the Classic Style, the roof is available in body color, black or white. The Favoured Style gives the front radiator grill frame and other design elements a Vibrant Silver finish, as well as the option for a unique blue multitone roof with a color gradient blending Glazed White with Indigo Sunset Blue and San Marino Blue.

The available JCW Style exclusive to the Cooper S 4-door, emphasizes the sporty side of MINI with design features that include the JCW Aero Kit with striking front and rear diffusers, high gloss black wheel spats, a set of gloss black brake calipers with JCW logos, a unique radiator grill surround and high-gloss black JCW logos.

Manufacturer’s Suggested Retail Price (MSRP) and availability. 

The MINI Cooper 4-door starts production in November 2024 with models arriving to the U.S. in January of 2025. It will arrive with a U.S. base MSRP of $29,950 + $995 destination and handling.

The Cooper S 4-door began production in July and started arriving at U.S. dealers this September. This model is offered with a U.S. base MSRP of $33,200 + $995 destination and handling.

Click here to view and download the full product press release for the MINI Cooper 4-door and MINI Cooper S 4-door.

2025 MINI Cooper Convertible and MINI Cooper S Convertible.

The new generation of MINI Convertibles are the latest in the complete transformation of the New MINI family with drop-top models that perfectly embody the brand's openness and fun. "Always Open" - this traditional claim of the MINI Convertibles aptly describes the model’s philosophy.

For the US market, the MINI Cooper Convertible comes with a 2.0 liter turbocharged four-cylinder engine that produces 161 horsepower and a maximum of 184 ft-lbs. of torque. This propels the 0-60 mph in 7.9 seconds.

The 2.0-liter turbo charged four-cylinder engine in the MINI Cooper S Convertible is further tuned to produce 201 horsepower and a maximum of 221 ft-lbs. of torque, with 0-60 mph arriving in just 6.7 seconds.

The convertible’s design emphasizes the character of the new generation with clean surfaces and accentuated details. The front end design of the MINI Convertibles shows the instantly recognizable face of the brand with iconic round headlights and the newly designed front grille. The octagonal-shaped surround encompasses the wide air inlets in either Vibrant Silver or gloss black.

Round LED headlights and a redesigned front grille emphasize the model's charismatic appearance with classic design features in a modern interpretation. A variety of exterior paints interior finishes, and fresh accents amplify the new Convertibles with the brand's signature design highlights.

This new generation perfectly embodies the brand's traditional "Always Open" philosophy. Available with a classic Union Jack pattern, the power soft top opens fully in just 18 seconds, even when the car is driven at speeds up to 19 mph, allowing drivers to always enjoy the breeze and sunshine.

For an extra dose of sunshine, the fully automatic soft top can be opened in two ways: either fully retracted, or like a sunroof where the front section of the roof may be slid open up to 16 inches, regardless of speed driven. 

A feature truly unique to the MINI Convertible is the return of the “Openometer”.  In a fun “MINI” way, the “Openometer” in the center display tracks how long the car has been driven with the top-down, challenging owners to drive their MINI Convertible “always open” every chance they get. For the US market two individual trims, Classic Style, and Favoured Style, are available along with a total of 11 paint colors. A variety of 17- and 18-inch wheels are available.

Manufacturer’s Suggested Retail Price (MSRP) and availability. 

The 2025 MINI Cooper Convertible will have a base MSRP of $33,950, plus $995 destination and handling. The more powerful and sporty MINI Cooper S Convertible will have a base MSRP of $37,200 plus $995 destination and handling. Both models are expected to arrive at U.S. dealers, early January of 2025.

Click here to view and download the full product press release for the MINI Cooper Convertible and MINI Cooper S Convertible.

2025 MINI John Cooper Works 2 Door and MINI John Cooper Works Convertible.

With impressive driving characteristics and legendary go-kart feeling, the new top-performance models from MINI continue the legacy of racing legend John Cooper.

A 2.0 liter four-cylinder TwinPower Turbo gasoline engine emphasizes the powerful sportiness of the new MINI John Cooper Works models, producing 228 horsepower of power with 280 ft-lb of maximum torque in both the MINI John Cooper Works and the MINI John Cooper Works Convertible.

Torque is up from 235 ft-lb in the previous generation JCW models. This allows the MINI John Cooper Works 2 Door to run 0-60 mph in 5.9 seconds and the MINI John Cooper Works Convertible to run 0-60 mph in 6.2 seconds. The MINI John Cooper Works 2 Door reaches a top speed of 155 mph and the MINI John Cooper Works Convertible a top speed of 152 mph.

A sporty 7-speed dual clutch automatic transmission enables quick gear shifts for dynamic acceleration. Using the two paddle shifters on the left and right of the steering wheel, the motorsport character of the new MINI John Cooper Works models can be fully experienced.

The specific suspension settings offer a genuine go-kart feeling combined with agile handling. The brake system with Chili Red calipers and JCW logos ensures precise and safe braking even in demanding driving situations.

Eleven expressive body colors for the new MINI John Cooper Works models can be accentuated with a contrasting roof on the 2 Door and mirror caps in the colors Chili Red or Jet Black. An exclusive exterior paint finish in Copper Grey is also available for the MINI John Cooper Works Convertible.

The convertible soft top is available in black or with a contrasting grey Union Jack pattern. It retracts completely in just 18 seconds at speeds of up to 18.6 mph, allowing unlimited open-air driving fun.

For an extra dose of sunshine, the fully automatic soft top can be opened in two ways: either fully retracted, or like a sunroof where the front section of the roof may be slid open up to16 inches, regardless of speed driven.

Manufacturer’s Suggested Retail Price (MSRP) and availability. 

The 2025 MINI John Cooper Works 2 Door will have a base MSRP of $38,200, plus $995 destination and handling. 

Offering sporty, top-down driving, the MINI John Cooper Works Convertible will have a base MSRP of $43,700 plus $995 destination and handling.

With a start of production in November, both models are expected to arrive at U.S. dealers, early January of 2025.

Click here to view and download the full product press release for the MINI John Cooper Works 2 Door and MINI John Cooper Works Convertible.

2025 MINI Countryman S ALL4.

All-new from the ground up, the bold stance of the new MINI Countryman S ALL4 SUV underlines its presence and all-road character. Built to handle anything from daily drives to cross-country trips, the all-new MINI Countryman S ALL4 offers noticeably more interior space, with 40:20:40 split fold-down rear seats that offer flexible configurations for both passengers and cargo.

The MINI Countryman S ALL4 offers a 2.0-liter 4-cylinder turbo engine, generating a maximum output of 241 horsepower and 295 ft-lbs. of torque. This propels the vehicle 0-60 mph in 6.2 seconds.

The ALL4 all-wheel drive system provides enhanced traction, safety, and driving agility on all kinds of roads, in all kinds of weather. The increased wheelbase and track width contribute to the MINI Countryman’s excellent driving dynamics and increased comfort as a leading newcomer in the sub compact SUV class.

The new MINI Countryman S ALL4 impresses with its particularly clear aesthetics. From the front, the vehicle is characterized by the distinct shape of the bonnet and the new octagonal front grill. MINI LED headlamps accentuate the front design through individual signature modes that can be selected by the driver. Vertical rear lights frame the vehicle silhouette and make the new MINI model look sporty.

US customers can configure the new MINI Countryman with three distinct styles, as well: Classic, Favoured, and John Cooper Works. Each includes unique exterior and interior elements.

The interior of the new MINI Countryman S ALL4 is defined by the same clear shapes that underline its new design language. The dashboard with two-tone textile creates a warm and welcoming feeling of space.

Sustainability also features significantly in the interior materials with components such as the dash, door and interior trim panels all made of 90% recycled materials. Also, the interior is made of leather-free upholsteries which are recyclable and more sustainably produced.

At the center of the interior is an industry-first 9.4-inch OLED screen that features a quantum leap in user and vehicle technology, with a full range of customizable features from experience modes to MINI’s intelligent personal assistant, Spike, and even in-car gaming.

The panoramic glass roof brings more light into the interior, and high-quality comfort seats provide a secure and comfortable seating position for the driver and passengers. Alloy wheels are available in various designs and sizes ranging from 18 to 20 inches.

Manufacturer’s Suggested Retail Price (MSRP) and availability. 

The 2025 MINI Countryman S ALL4 has a base MSRP of $38,900 + $995 destination and handing.

Click here to view and download the full product press release for the MINI Countryman S ALL4.

2025 MINI Countryman SE ALL4

The MINI Countryman SE ALL4 marks the company’s next step in becoming more fully electrified. As the all-electric version of MINI’s first-ever SUV, this versatile addition to the new MINI Family boasts an intelligent all-wheel drive system, extended driving assistance functions, partially automated Level 2 driving, and an EPA electric range of up to 212 miles.

Its modern, minimalistic design is unmistakably MINI. Two powerful electric motors with a total output of 308 horsepower and 364 lb.-ft. of torque guide it through any terrain with a 0-to-60 mph acceleration of 5.4 seconds while achieving an EPA MPGe rating of 96 miles.

The 286.3-volt lithium-ion battery in the MINI Countryman SE has a net rated capacity of 64.7 kWh. Charging performance with Level 2 (9.6kW, 240-volt, 40 amp) charging nets a full charge in ~8 hours. With DC fast charging a charge from 10% to 80% can be achieved in just 30 minutes.

For the MINI Countryman SE ALL4, two style packages are available, Classic and Favoured, which set individual accents that highlight different vehicle features with stylish exterior and interior options, such as additional roof colors and interior upholstery features. The MINI Countryman SE ALL4 has been expanded to include the new Vibrant Silver shade for the first time in the range of characteristic MINI contrasting roofs.

The interior of the new MINI Countryman SE ALL4 is defined by the same clear shapes that underline its new design language. The dashboard with two-tone textile creates a warm and welcoming feeling of space.

Sustainability also features significantly in the interior materials with components such as the dash, door and interior trim panels all made of 90% recycled materials. Also, the interior is made of leather-free upholsteries which are recyclable and more sustainably produced.

At the center of the interior is an industry-first 9.4-inch OLED screen that features a quantum leap in user and vehicle technology, with a full range of customizable features from experience modes to MINI’s intelligent personal assistant, Spike, and even in-car gaming.

The panoramic glass roof brings more light into the interior, and high-quality comfort seats provide a secure and comfortable seating position for the driver.

Manufacturer’s Suggested Retail Price (MSRP) and availability. 

The 2025 MINI Countryman SE ALL4 has a base MSRP of $45,200 MSRP + $995 destination and handling fee. 

Click here to view and download the full product press release for the MINI Countryman SE ALL4.

2025 MINI John Cooper Works Countryman

The MINI John Cooper Works models have always been known for their exhilarating performance, and the new MINI John Cooper Works Countryman embodies this unmistakable driving experience. The new model generation of the spacious and top-performing Countryman has grown noticeably and offers even more space, comfort, and safety. Thanks to its ALL4 all-wheel drive system, this new MINI is also very capable off the road.

The most powerful MINI in the lineup, the all-new MINI John Cooper Works Countryman has a drag coefficient of just 0.26, making it one of the most aerodynamic cars in its class. This helps the 2.0- liter four-cylinder engine, which generates 312 horsepower (in US trim) to accelerate the car from 0 to 60 mph in just 5.2 seconds. The 295 lb.-ft. of torque and top speed of 155 mph make for an exhilarating driving experience.

The performance tuned engine features optimized pistons, connecting rods and engine mounts which helps generate maximum power from the two-liter turbo engine. An advanced, dual-drive exhaust turbocharger supercharges the engine. Together with a low restriction air intake into the combustion chamber, this all enables the MINI John Cooper Works Countryman to generate beefy performance, delivering an even more dynamic driving experience in every turn. Aerodynamically optimized 19 and 20-inch wheels, exclusive to JCW, round off the extensive range.

The new design is characterized by an upright and minimalist silhouette, through which the new MINI John Cooper Works Countryman exudes a sense of adventure, versatility, and reliability. The John Cooper Works logo has also been redesigned with a modern, clearcut look. For the first time, this all-new logo is being used on the new MINI John Cooper Works Countryman in the classic black, red, and white color scheme.

Like all new MINI Countryman models, the interior of the new MINI John Cooper Works Countryman ALL4 is defined by the same clear shapes that underline its new design language. The dashboard with two-tone textile creates a warm and welcoming feeling of space, while highlighting sporty, black, and red trim and upholstery highlights.

Sustainability also features significantly in the interior materials with components such as the dash, door and interior trim panels all made of 90% recycled materials. Also, the interior is made of leather-free upholsteries which are recyclable and more sustainably produced.

At the center of the interior is an industry-first 9.4-inch OLED screen that features a quantum leap in user and vehicle technology, with a full range of customizable features from experience modes to MINI’s intelligent personal assistant, Spike, and even in-car gaming.

The panoramic glass roof brings more light into the interior, and high-quality comfort seats provide a secure and comfortable seating position for the driver.

Manufacturer’s Suggested Retail Price (MSRP) and availability. 

The 2025 MINI John Cooper Works Countryman has a base MSRP of $46,900 + $995 destination and handing. Production for the US market started in March 2024 with first units arriving at dealers in early May 2024.

Click here to view and download the full product press release for the MINI John Cooper Works Countryman.

US Model Launch Cadence – 11 NEW MODELS IN THE US:

Supporting Documents

• MINI USA 2025 Model Year Full Model Line Pricing Guide
• MINI USA 2025 Model Year Full Model Line Options and Equipment
• MINI USA 2025 Model Year Full Model Line Specification Sheets

Press Image Galleries

• 2025 MINI Cooper and Cooper S 2 Door
• 2025 MINI Cooper and Cooper S 4 Door
• 2025 MINI Cooper and Cooper S Convertible
• 2025 MINI John Cooper Works 2 Door and Convertible
• 2025 MINI Countryman S ALL4
• 2025 MINI Countryman SE ALL4
• 2025 MINI John Cooper Works Countryman

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.  Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

#  #  #

The new MINI John Cooper Works models combine exciting performance with individual style. Agile handling, 228 hp, and motorsport inspired drive & chassis-technology all promise outstanding driving fun.

Munich Germany – October 23, 2024 - MINI announces the all-new MINI John Cooper Works 2 Door and MINI John Cooper Works Convertible, topping off the most significant model line renewal in the brand’s 65-year history.  With impressive driving characteristics and legendary go-kart feeling, the new top-performance models from MINI continue the legacy of racing legend John Cooper.

A 2.0 liter four-cylinder TwinPower Turbo gasoline engine emphasizes the powerful sportiness of the new MINI John Cooper Works models, producing 170 kW/228 hp of power with 380 Nm/280 ft-lb of maximum torque in both the MINI John Cooper Works and the MINI John Cooper Works Convertible. Torque is up from 235 ft-lb in the previous generation JCW models. This allows the MINI John Cooper Works 2 Door to run zero to 60 mph in 5.9 seconds and the MINI John Cooper Works Convertible to run zero to 60 in 6.2 seconds. The MINI John Cooper Works 2 Door reaches a top speed of 250 km/h (155 mph) and the MINI John Cooper Works Convertible at 245 km/h (152 mph).

A sporty dual clutch automatic transmission enables quick gear shifts for dynamic acceleration. Using the two paddle shifters on the left and right of the steering wheel, the motorsport character of the new MINI John Cooper Works models can be fully experienced. The specific suspension settings offer a genuine go-kart feeling combined with agile handling. The brake system with Chili Red calipers and JCW logos ensures precise and safe braking even in demanding driving situations.

The MINI brand was shaped by a passion for top performance then and now. Just this year, at the Nürburgring 24-hour race, a prototype based on the new MINI John Cooper Works 2 Door won its class.

A purist design for a performance full of character.

The large octagonal front grille in high-gloss black with the three-color John Cooper Works logo and wide air vents dominates the front view of the new MINI John Cooper Works models. For optimum engine temperature control and improved aerodynamics, there are additional air inlets with vertical reflectors in red. Optional red or black bonnet stripes on the bonnet with a black MINI logo accentuate the sporty design with racing tradition. MINI LED headlights with horizontal JCW specific daytime running lights make for a distinctive appearance.

The rear view is characterized by the aerodynamically shaped rear spoiler and the black rear diffuser. The centrally positioned tailpipe further underlines the spirited character of the power pack. Exclusive 17- and 18-inch rim designs round off the extremely sporty exterior design.

Eleven expressive body colors for the new MINI John Cooper Works models can be accentuated with a contrasting roof on the 2 Door and mirror caps in the colors Chili Red or Jet Black. An exclusive exterior paint finish in Copper Grey is also available for the MINI John Cooper Works Convertible. The convertible soft top is available in black or with a contrasting grey Union Jack pattern. It retracts completely in just 18 seconds at speeds of up to 30 km/h (18.6 mph), allowing unlimited open-air driving fun. A switch can be used to open the soft top 40 cm (15.7 inches) at any speed like a sliding roof. The wind deflector reduces unwanted air turbulence and wind noise while driving and can be easily locked in place behind the driver and passenger seats.

Race-inspired interior.

The purist design of the interior is based on the classic red-and-black JCW color scheme. The JCW sports seats provide firm support for dynamic driving. The seats are upholstered in black synthetic leather with multicolored knitted fabric at the shoulders and red accent stitching. The JCW sports steering wheel with textile six- o-clock spoke and shift paddles provides precise control in all driving situations.

A knitted surface on the dashboard brings the racing history of MINI John Cooper Works into the cockpit with its black and red pattern. The emotional driving experience is enhanced by the exclusive Harman Kardon sound system as standard. The clearly designed cockpit is structured by the JCW sports steering wheel, the high-resolution OLED display and the typical MINI toggle bar. With a diameter of 9.4 inches, the new central instrument with a high-quality glass surface provides relevant information at any time and can be easily operated by the driver and passenger. Additional options for climate, media, telephone and navigation settings can be controlled via touch or voice control. This creates additional space in the center console for storage on which smartphones can be charged via wireless charging.

The Go-Kart mode is a perfect match for the new John Cooper Works models. With this MINI Experience Mode, the cockpit ambiance is completely tailored to performance and motorsport flair. In this mode, the display shows the driver not only the speed but also other performance-related data such as torque, power and current g-force.

Comprehensive assistance systems for safe driving.

The advanced assistance systems in the MINI John Cooper Works and MINI John Cooper Works Convertible support the driver in a wide range of trafficsituations. Twelve ultrasonic sensors and four surround view cameras enable the digital assistance systems to take over recurring driving maneuvers independently. For example, automatic speed and distance control makes urban driving easier. At higher speeds, Driving Assistant Plus can assist the driver with steering and lane keeping.

The newly designed MINI Navigation makes orientation easier thanks to 3D visualization and Augmented Reality. The display ofthe current traffic situation on the virtual map, information on parking facilities and more make it easier to explore new places. Parking Assistant Plus can even find a parking space for you. Offering a full range of premium equipment, options, and appearance choices, the all-new MINI John Cooper Works models combine safety, comfort, and technology with emotional design and racing-inspired driving fun.

US pricing and availability

For the US market the MINI John Cooper Works 2 Door will have a base MSRP of $38,200, plus $995 destination and handling.  Offering sporty, top-down driving, the MINI John Cooper Works Convertible will have a base MSRP of $43,700 plus $995 destination and handling. With a start of production in November, both models are expected to arrive at US dealers, early January of 2025.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 104 MINI full passenger car sales and service dealers located throughout the US.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

#  #  #

TABLE OF CONTENTS.

Introduction. The highlights.                                                                                                                                                                             02

The exterior. 

Charismatic convertible with purist design.                                                                                                                                                       03

Hallmark MINI design with expressive highlights.                                                                                                                                             03

Fully automatic fabric soft top for safe driving fun.                                                                                                                                           04

A dozen body finishes and three individual trims.                                                                                                                                             04

The interior. 

Minimalist, open feel that makes you feel at home.                                                                                                                                         05

High-resolution OLED display with touch function.                                                                                                                                           05

MINI Experience Modes create immersive driving experiences.                                                                                                                     05

Modern classic: Newly designed toggle switch bar.                                                                                                                                         06

Individual trims for the interior.                                                                                                                                                                         06

The drive. 

Three efficient four-cylinder petrol engines.                                                                                                                                                     06

Open-air rides with outstanding driving dynamics.                                                                                                                                           07

Digital services. 

The new MINI Intelligent Personal Assistant.                                                                                                                                                   07

Progressive assistance systems increase safety.                                                                                                                                            08

Easy-to-use connectivity and intuitive interaction.                                                                                                                                          08

US pricing and availability                                                               09

The new MINI Convertibles. 

The new generation of the MINI Convertibles rounds off the current MINI family with a model that is full of unique features. MINI presents the new convertible models that perfectly embodies the brand's openness. "Always Open" - this traditional claim of the MINI Convertibles aptly describes the model’s philosophy. The folding roof opens fully automatically in just 18 seconds, allowing the driver to always enjoy the breeze and sunshine. Whether in the city, on country roads or on the highway, the MINI Convertibles offers pure freedom and unmistakable driving pleasure.

The open-top four-seater combines space-saving proportions with fascinating open-air driving fun. With the MINI Convertibles, one of the most emotional models in the new MINI family returns to the MINI plant in Oxford - the home of the British premium brand.

"We are very proud to be able to offer our customers a true convertible in the current MINI family. Our new MINI Cooper and Cooper S Convertible offers unmistakable, hallmark driving fun, coupled with boundless freedom and great emotions: Always Open. Iconic design combined with modern technology and connectivity make this vehicle an unrivalled experience for our customers," says Stefan Richmann, Head of the MINI brand.

For an extra dose of sunshine, the fully automatic soft top can be opened in two ways: either like a sunroof or fully retracted. This is still unique in the premium small car segment. The soft top disappears behind the rear seats to save space and can also be conveniently stowed in the luggage compartment when folded down.

In the new MINI Convertibles, open-air fans can enjoy every moment, even with the soft top folded back. MINI is using the Always Open Timer again for exactly this purpose. On the OLED display of the central instrument, this shows the open top travel time offering fresh air fans a dose of playful ease.

Globally, three efficient four-cylinder petrol engines deliver the brand's signature go-kart feel with an impressive engine sound. Like the new MINI Cooper, the Convertible is available in C and S versions as well as in performance oriented JCW version.

For the US market, the MINI Cooper Convertible comes with a 2.0 liter turbocharged four-cylinder engine that produces 161 horsepower and a maximum of 184 ft-lbs. of torque.  The 2.0-liter turbo charged four-cylinder engine in the MINI Cooper S convertible is further tuned to produce 201 horsepower and a maximum of 221 ft-lbs. of torque.

The design emphasizes the character of the new MINI Convertibles with clean surfaces and accentuated details. Round LED headlights and a redesigned front grille emphasize the model's charismatic appearance with classic design features in a modern interpretation. A variety of exterior paints interior finishes, and fresh accents lend the new Convertibles the brand's signature design highlights.

The fully automatic soft top can be activated at the touch of a button and can also be fully retracted at speeds of up to 30 km/h (18.6 mph). When the roof is closed, the sunroof function can be used at any time with an opening length of up to 40 centimeters (15.7 inches). A wind deflector between the cockpit and the rear optimizes airflow for a carefree open-air feeling. Innovative driver assistance systems make driving the MINI Convertibles even safer and more comfortable. A significant increase in digital technologies creates new possibilities for personalizing the interior and simplifies the use of smartphones and apps.

The exterior.

Charismatic convertible with purist design.

Compact proportions, short overhangs, and sporty wheels all give the MINI Convertibles plenty of agility and maneuverability for maximum driving fun. With its focused expression, the front-end signals openness and shapes the charismatic character of the new MINI Convertibles with high recognition value. Newly designed exterior details enhance the striking appearance of the model, which is unique in the premium small car segment.

The shoulder line continues into the lower part of the black soft top. This separates the surrounding window area from the cleanly designed body. This three-part exterior is typical of the brand. It makes the MINI Convertibles unmistakable originals. The woven fabric soft top is available in black and optional with a grey Union Jack, a nod to the brand's British origins.

Hallmark design with expressive highlights. 

The front end of the MINI Convertibles shows the typical face of the brand with its iconic round headlights and the newly designed front grille. The octagonal-shaped surround encompasses the wide air inlets in either Vibrant Silver or gloss black.

Standard LED headlights with light signatures are available in three versions to emphasize the car's character. A specially orchestrated welcome and goodbye animation with MINI logo projections on the ground of the driver's and passenger's side enhances the emotional connection to the MINI Convertibles even before you get in.

From the side, the clean lines of the sporty body are characterized by the striking contrast between the short overhangs and the long wheelbase. The reduced design of the body emphasizes the elegant impression of the vehicle's silhouette and gives the MINI Convertibles a generous appearance despite its small exterior dimensions of 3,879 mm (152.7 inches) in length, 1,431 mm (56.3 inches) in height and 1,744 mm (68.6 inches) in width. To match the unmistakable driving fun, the new MINI Convertibles are available with aerodynamically optimized wheel designs in sizes ranging from 16 to 18 inches, depending on the model variant.  For the US market, a variety of 17- and 18-inch wheels are available.

The rear view is characterized by the flush design of the vertically aligned LED rear lights. The rear section is divided by a black handle strip with striking model badge, whose horizontal alignment emphasizes the MINI Convertible's wide stance.

Fully automatic fabric soft top for safe driving fun.

The high-quality soft top protects the occupants in all weathers. Thanks to its electric and extremely quiet drive, the folding roof can be fully opened in 18 seconds, even at speeds of up to 30 km/h (18.6 mph). At the same time, the window bars and side windows are lowered to provide a completely unobstructed view of the surroundings. The soft top closes in 15 seconds at the touch of a button. For fresh air at all times, the sunroof can be opened to a length of 40 centimeters (15.7 inches), regardless of speed.

Concealed behind the headrests at the rear of the MINI Convertible, the integrated rollover protection system is activated automatically as soon as the central safety electronics detect a risk of rollover.

When the soft top is open, the MINI Convertibles have a luggage compartment volume of 160 liters (5.65 cubic feet) thanks to a particularly space-saving folding system for the soft top, when the soft top is closed, this expands to 215 liters (7.59 cubic feet). To maximize the loading height of the luggage compartment, the storage area behind the rear seats can be raised using two locking handles. The tailgate opens downwards to facilitate loading, demonstrating once again the versatility of the MINI Convertibles. The wind deflector behind the driver and passenger seats can be easily locked in place. It reduces wind noise and unwanted air turbulence when driving with the roof open.

A dozen body finishes and three individual trims. 

Globally twelve paint finishes are available for the new MINI Convertibles, including the exclusive and elegant Copper Grey. Optional mirror caps in Jet Black and Glazed White make a strong statement. Three different trims (called styles in the US) further enhance the Convertible's sporty-elegant individuality. The Classic Trim features a black-trimmed front grille for maximum clarity. The Favoured Trim front grille version is in Vibrant Silver grille with a choice of 17-inch or 18-inch wheels.

The JCW Trim gives the MINI Convertibles an extremely sporty appearance. This equipment variant inspired by motorsports has its very own distinctive front and rear design. The front grille surround and JCW logo are finished in high-gloss black. The rear section is muscular in shape and the all-round trim is finished in high-gloss black.

For the US market two individual trims or what are otherwise referred to as “styles” including Classic Style and Favoured Style are available, along with a total of 11 paint colors.

The interior. 

Minimalist, open feel that makes you feel at home.

The interior design of the new MINI Convertibles focuses on minimalist details and textile surfaces. This is part of the new "Charismatic Simplicity" design language of the entire MINI family with fewer components, clever design, and high-quality workmanship. Three key elements structure the cockpit: A sporty steering wheel, the central OLED display, and the classic, newly designed toggle switch bar.

Directly behind the steering wheel, the Head-up Display projects all relevant information into the driver's field of vision. This means that the dashboard on the driver's side does not require an additional instrument panel and, in keeping with the open-top driving fun, allows a clear view to the front. The textile surfaces in the cockpit are based on a newly developed knitted material and create a pleasant atmosphere. The two-tone fabric is made from recycled polyester and has an easy-care texture.

Comfortable seats for the driver and front passenger add to the modern, airy feel of the well-designed cockpit. There is a choice of grey or black seats in a combination of synthetic leather and textile silhouette in blue. The JCW sport seats are available in beige and Nightshade Blue synthetic leather with contrasting stitching.

High-resolution OLED display with touch function.

The new central instrument in the cockpit of the MINI Convertibles combine innovative technologies in an extremely flat design. The high-quality 240 mm (9.45 inch) diameter glass surface allows the driver and front passenger to operate all vehicle functions conveniently by touch or voice. The innovative MINI Operating System 9 simplifies connectivity and brings apps and digital content from the smartphone to the display. This turns the MINI Interaction Unit into both a comfort and experience center.

Thanks to advanced OLED technology, the contents of the display are high-contrast and easy to see, even with the soft top open and in bright sunlight. Speed is displayed at the top of the screen, and tapping on the speed display opens a large full-screen speedometer that focuses on the driving experience.

The other widgets are shown in thumbnail view in the Home menu, to the left and right of the current menu function. These can be moved to the center and selected by means of a horizontal swiping movement. In the lower area of the OLED display, the menu items Navigation, Media, Telephone and Climate can be selected directly at any time.

MINI Experience Modes create immersive driving experiences. 

Seven MINI Experience Modes can be selected to change the interior ambience and highlight different aspects of the MINI Convertibles - even with the top down. The design of the OLED display changes depending on the selected setting and focusses on specially designed driving experiences. In Go-Kart Mode there is a highly dynamic focus on MINI’s racing DNA, for example. The display as well as the dashboard and the interior door panels are then dominated by the colors anthracite and red, while specific analogue displays for driving dynamics complement this John Cooper Works-inspired MINI Experience Mode.

To achieve this, two projector units behind the round instrument panel beam special illuminated graphics with different patterns and colors onto the dashboard when the top is closed. Changes are made to the color scheme of the light patterns and to the ambient lighting in the entire interior depending on the Experience Mode selected.

Personal Mode offers innovative options for a particularly personalized cockpit design. In this mode, a personal photo can be uploaded via the MINI app and chosen as the display background. A digital color picker then identifies the dominant colors of the photo for projection onto the textile dashboard surfaces. The ambient lighting under the dashboard and in the doors are also color-coded to match these projections.

Modern classic: Newly designed toggle switch bar. 

The toggle switch bar in the center of the cockpit is a classic and typical MINI feature. It emphasizes the emotional bond between driver and car through its characteristic feel. In the modern cockpit of the MINI Convertibles, this authentic feature brings the brand's history into the present with a new design. Five individually designed toggle switches provide direct access to the MINI Convertible's most important driving functions (parking brake, gear selector, start/stop button, Experience Mode toggle, volume control). This eliminates the need for an additional gear selector and provides additional stowage space in the center console. In addition to the cup holders, smartphones can be easily stored on a separate shelf while being charged via wireless charging.

Individual trims or “styles” for the interior. 

For the US, two interior trim or “style” options are available for the MINI Convertibles. Each conveys the contemporary feel-good concept of the interior of the vehicle in a different way. In the Classic Style, the three-spoke steering wheel has a leather-look textile band with colored accent stitching. In addition, a black and blue knitted surface on the instrument panel and doors provides a rich contrast to the seats, which are available in Vescin synthetic leather.

In the Favoured Style, the interior has a strikingly expressive design. The instrument panel is upholstered in grey-beige houndstooth fabric. The knitted surface in the door panels continues the friendly interior design. JCW sport seats with additional side bolsters noticeably enhance comfort. These are made of perforated synthetic leather with classic accent stitching and an embroidered MINI logo in two colors.

The drive.

Three efficient four-cylinder petrol engines.

Globally there is a choice of three advanced two-liter petrol engines for the new MINI Convertibles. All have four cylinders and accelerate the fun of open-air excursions.

The entry-level model is the MINI Cooper C Convertible (combined fuel consumption: The performance-enhanced fuel consumption combined: 6.6 - 6.5 l/100 km; CO2 emissions combined: 150 - 147 g/km according to WLTP; CO2 class: E) with a power output of 120 kW/163 hp DIN and a maximum torque of 250 Nm (221 lb./ft). It accelerates from 0 to 100 km/h (62 mph) in 8.2 seconds. The top speed is 220 km/h (137 mph).

The performance-enhanced MINI Cooper S Convertible (fuel consumption combined: 6.6 - 6.5 l/100 km; CO2 emissions combined: 150 - 148 g/km according to WLTP; CO2 class: E) has a power output of 150 kW/204 hp DIN and accelerates from 0 to 100 km/h (62 mph) in 6.9 seconds with a maximum torque of 300 Nm (221 lb./ft). It has a top speed of 237 km/h (150 mph).

In addition to these two variants, the performance oriented MINI JCW Convertible model to follow shortly, focuses on sportiness and maximum driving pleasure.

For the US market, the MINI Cooper Convertible comes with a 2.0 liter turbocharged four-cylinder engine that produces 161 horsepower and a maximum of 184 ft-lbs. of torque, moving the car from 0-60 mph in 7.9 seconds.  The 2.0-liter turbo charged four-cylinder engine in the MINI Cooper S convertible is further tuned to produce 201 horsepower and a maximum of 221 ft-lbs. of torque, propelling the car from 0-60 mph in 6.7 seconds. US EPA fuel economy figures for both models will be published once they are available. Information on the MINI JCW Convertible for the US will follow shortly.

Open-air rides with outstanding driving dynamics. 

The MINI Convertibles are equipped with a suspension and damping system tuned for agile handling. The MINI typical precise steering also makes the open-top model an attractive cornering artist. It also ensures a high level of safety and comfort. Highly preloaded anti-roll bar mounts on the axles support the steering precision. This gives the convertible a well-balanced ride when cornering. Selective tuning of the steering and all stability control systems also ensure a safe and exceptional driving experience in all driving situations.

Digital services.

The new MINI Intelligent Personal Assistant.

A spoken "Hey MINI!" activates the first fully-fledged voice assistant of the brand in the MINI Convertibles. Alternatively, the push-to-talk steering wheel button is also available for this purpose. Communication with the virtual travel partner – either a stylized MINI or the character “Spike” – is particularly fluent and intuitive thanks to improved speech recognition. Voice-controlled interaction is supported by animated graphic elements, typography, and the avatar on the OLED display. Navigation, telephony, entertainment, and numerous vehicle functions can be controlled simply and conveniently by speaking the relevant command.

The MINI Intelligent Personal Assistant learns continuously through dialogue and can take on day-to-day tasks on repeated routes. For example, the system uses geospatial data to identify the entrance to the car park and can automatically open the window at the right time. This means that individual routines can be handled more conveniently.

Progressive assistance systems increase safety.

The optional Driving Assistant Plus Package provides the MINI Convertibles with an additional Steering and Lane Assistant for lateral guidance. Adaptable and cooperative steering helps the driver stay on track. The increased comfort provided by the system relieves the driver of monotonous and less demanding aspects of driving. The clear, uncluttered design of the displays and controls and the easy-to-understand functions contribute to high system reliability.

Thanks to twelve ultrasonic sensors and four Surround View cameras, the Parking Assistant Professional in the MINI Convertibles can detect free parking spaces and initiate parking maneuvers automatically where space is limited. The Panorama View allows for better visibility of the surrounding area when the view is obscured by other vehicles. For additional control over the MINI, the Remote 3D View allows images to be transferred to a mobile device.

Easy-to-use connectivity and intuitive interaction. 

The newly designed user interface in the OLED display of the MINI Convertibles combine functional and emotional elements. Its minimalist design adapts the new graphics to the circular shape of the MINI Interaction Unit, simplifying operation by means of a clear structure. Static and dynamic elements combined with micro-animations ensure that the interaction between the driver and the central instrument is as harmonious and intuitive as possible. In this way, the MINI Operating System 9 gives the MINI Convertibles a distinctly digital character.

In the center of the screen is the start menu, where a horizontal swiping motion is used to select and start personalized content. At the bottom of the screen is the fixed status bar with the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, depending on the situation, “Home”, all of which can be selected directly. A so-called toolbelt can be called up by swiping upwards from the bottom edge of the screen. Favorite functions, e.g. navigation destinations and radio stations, can be saved here and accessed quickly at any time, just like on the smartphone. The toolbelt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-related content such as speed and important vehicle status information. The standard Head-up Display presents the most important information directly in the driver’s line of sight.

Depending on the Experience Mode, a single tap on the speed display transforms the entire MINI Interaction Unit into a typical MINI speedometer. The temperature is shown permanently for the driver and front passenger at the left and right-hand edge of the screen. The climate settings are always integrated at the top level of the MINI Interaction Unit and are operated by either touch or voice.

MINI Connected upgrades allow additional driving functions to be activated flexibly at any time, including an optional augmented reality function that can visualize complicated turning situations realistically and in three-dimensional display, for example. In conjunction with the optionally available MINI Connected Package, the digital MINI Connected Store provides access to a constantly evolving variety of practical and entertaining apps, including in the areas of gaming, music, and video streaming.

US pricing and availability

For the US market the MINI Cooper Convertible will have a base MSRP of $33,950, plus $995 destination and handling.  The more powerful and sporty MINI Cooper S Convertible will have a base MSRP of $37,200 plus $995 destination and handling. Both models are expected to arrive at US dealers, early January of 2025.  More information on the MINI JCW Convertible including US pricing and market arrival will be shared as soon as it is available.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

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Woodcliff Lake, N.J. – September 6, 2024 – MINI USA and the MINI John Cooper Works Team head into the sixth race weekend of the 2024 SRO TC America series, making a stop at Barber Motorsports Park in Birminghan, Alabama. This is the first time the team and the series will visit the famed 2.38-mile track and the second to last race of the 2024 season. Just two weeks ago, Cristian Perocarpi, behind the wheel of the #37 MINI JCW PRO, secured both first place finishes in the Touring Car (TC) class at Road America.

Cristian Perocarpi will once again pilot the #37 MINI JCW PRO alongside teammate Scott Thomson in the #66 MINI JCW PRO in the Touring Car (TC) class. They will be joined by P.J. Groenke in the #62 MINI JCW in the Touring Car A (TCA) class. Groenke is the only member of the team with racing experience at Barber Motorsports Park.

“The team is ready to give it their all at Barber Motorsports Park this weekend and continue our successful campaign during the 2024 season,”  said Luis Perocarpi, team owner, LAP Motorsports. “Cristian and Scott have been working closely with P.J. given his experience at the track to understand all the unique turns and elevation changes they will face this weekend.”

To highlight MINI’s famous support for owner customization, the MINI USA and the MINI JCW Team once again featured a special rooftop graphic on the roof of the #37 MINI JCW PRO driven by Perocarpi this weekend.

The MINI JCW Race Team full time crew at Barber Motorsports Park will be joined by one MINI dealer technicians as part of the MINI Technician Race Crew Program. Every race weekend MINI dealer technicians support the team at the track during practice, qualifying and race days for the entire weekend. The race team relies on the skill and knowledge of the technicians that work, day to day on MINI, to bring that expertise to the track. This weekend the team will be supported by a MINI dealer technician from MINI of Dallas. Last season the team was supported by more than 20 qualified MINI dealer technicians and were also voted Crew of the Year by the series’ credentialed participants and competitors.

The MINI JCW Race Team finished the 2023 SRO TC America Series as runner up for both the Manufacturer’s Championship and Team Championship. The series finale for the 2024 season will take place at Indianapolis Motor Speedway on October 3 – 6.

About the MINI JCW Team
The MINI JCW Team, operated by LAP Motorsports, drives MINI’s most powerful Hardtop ever in the two-door MINI John Cooper Works Hardtop. The team competes in the fiercely competitive SRO TC America Series. For additional information please visit minijcwteam.com or email luis@minijcwteam.com.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 104 MINI full passenger car sales and service dealers located throughout the US.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at MINIUSANEWS.com.

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Woodcliff Lake, NJ – August 26, 2024 – MINI USA welcomes the new, all-electric MINI Countryman SE ALL4 on U.S. shores as the brand celebrates 65 years since the first Mini Mark I rolled off the production line in 1959. A testament to the evolution of MINI’s spirited automotive innovation since then, the MINI Countryman SE ALL4 marks the company’s exciting era of electrification in MINI’s future. As the all-electric version of MINI’s first-ever SUV, this versatile addition to the new MINI Family boasts an intelligent all-wheel drive system, extended driving assistance functions, partially automated Level 2 driving and an electric range of up to 212 miles.

Its modern, minimalistic design is unmistakably MINI, with the same go-kart feeling now enabled with a battery-electric power output. Two powerful electric motors with a total output of 308 hp and 364 lb.-ft. of torque guide it through any terrain with a 0-to-60 mph acceleration of 5.4 seconds. With fast charging with DC at up to 130 kW, owners can expect to charge the battery from 10 percent to 80 percent in just under 30 minutes.

In addition to the MINI Countryman SE ALL4’s arrival to U.S. dealerships, MINI’s 65^th anniversary also marks the 3^rd iteration of MINI Wave to Friends Day, or playfully abbreviated to WTF Day. This convergence of unique brand elements further emphasizes MINI’s commitment to both lowering emissions and maintaining a strong sense of community – further emphasized by the recent completion of famed owner rally MINI TAKES THE STATES 2024.

As with all other members of the new MINI Family, the MINI Countryman SE ALL4 elevates the driving experience with a round OLED display that simultaneously controls the vehicle’s infotainment and assistance systems. With the new MINI Operating System 9, all vehicle functions can be operated intuitively via touch or voice assistant.

MINI Experience Modes are available for particularly immersive driving experiences.

Two style packages are available, which set individual accents and accentuate different vehicle features with stylish exterior and interior features. The MINI Countryman SE ALL4 has been expanded to include the new Vibrant Silver shade for the first time in the range of characteristic MINI contrasting roofs.

Following its North American debut last September during Climate Week NYC, the MINI Countryman SE ALL4 arrives at MINI dealerships nationwide this September. It is available starting at $45,200 MSRP with a $995 destination and handling fee. More information on MINI Countryman SE ALL4 specs and availability can be found at https://www.miniusa.com/model/countryman/se-all4.html.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 104 MINI full passenger car sales and service dealers located throughout the US.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

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Woodcliff Lake, N.J. – August 22, 2024 – MINI USA and the MINI John Cooper Works Team hit the track decisively in the fifth race weekend of the 2024 SRO TC America series, taking two first-place finishes at Road America in Elkhart Lake, Wisconsin. This comes after the team secured five total podiums, including a Race 2 victory, at Virginia International Raceway (VIR) in Week 4 of the competition. It also solidifies a streak of success at Road America, where the team secured four total podiums including one first place, one second place, and two third place finishes in 2023.

Cristian Perocarpi, behind the wheel of the #37 MINI JCW PRO, secured both first place finishes in the Touring Car (TC) class, alongside teammate Scott Thomson in the #66 MINI JCW PRO. They were also joined by P.J. Groenke in the #62 MINI JCW and Bruce Myrehn in the #63 MINI JCW in the Touring Car A (TCA) class.

“We’re in the back half of the season now and every podium counts, so to bring home two victories in one weekend is a massive step toward success,”  said Luis Perocarpi, team owner, LAP Motorsports. “This group of drivers continues to prove that they’re capable of great things, and we’ll be ready to keep the momentum going in September.”

To highlight MINI’s famous support for owner customization, the MINI USA and the MINI JCW Team once again featured a special rooftop graphic on the roof of the #37 MINI JCW PRO driven by Perocarpi this weekend.

The MINI JCW Race Team full time crew at Road America were joined by three MINI dealer technicians as part of the MINI Technician Race Crew Program. Every race weekend MINI dealer technicians support the team at the track during practice, qualifying and race days for the entire weekend. The race team relies on the skill and knowledge of the technicians that work, day to day on MINI, to bring that expertise to the track. This weekend the team was supported by MINI dealer technicians from MINI of Des Moines, International MINI and MINI of Orlando. Last season the team was supported by more than 20 qualified MINI dealer technicians and were also voted Crew of the Year by the series’ credentialed participants and competitors.

The MINI JCW Race Team finished the 2023 SRO TC America Series as runner up for both the Manufacturer’s Championship and Team Championship. The team has two more race weekends before wrapping the season and determining final standings, with the next stop of the series at Barber Motorsports Park on September 6 – 8, followed by the series finale at Indianapolis Motor Speedway on October 3 – 6.

About the MINI JCW Team
The MINI JCW Team, operated by LAP Motorsports, drives MINI’s most powerful Hardtop ever in the two-door MINI John Cooper Works Hardtop. The team competes in the fiercely competitive SRO TC America Series. For additional information please visit minijcwteam.com or email luis@minijcwteam.com.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 104 MINI full passenger car sales and service dealers located throughout the US.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at MINIUSANEWS.com.

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Woodcliff Lake, NJ – July 25, 2024 – MINI TAKES THE STATES (MTTS) 2024, an iconic MINI owners rally hosted by MINI USA, came to close this weekend in Seattle, Wash., after making an epic nine-day journey from Albuquerque, N.M. The highly anticipated event held every other summer attracted nearly 2,000 MINI owners who rallied more than 1,600 miles through five states and nine cities in the western U.S. Of those nearly 2,000 owners, 958 went “all the way” and 517 were “first timers”. On the road each day was an average of 650 MINI vehicles and a grand total of over 900 participating MINI vehicles, that number includes every Model Year and model type from the entire MINI lineup since 2002, as well as a few Classic Mini cars from pre-2000.

This year’s “Camp MINI” themed event rallied in support of both the American Camp Association and Keep America Beautiful, two organizations dedicated to promoting an adventurous spirit and stewardship for the environment, while also demonstrating the importance of gathering as a community for a purpose. While a portion of each MTTS participant’s registration fee is donated to these organizations, MINI owners were encourage to participate in peer-to-peer fundraising and volunteer activations along the way.

In what has become one of the most legengary reoccurring road trips in the U.S., MINI owners rallied through winding mountain passes, scenic byways, and state and county roads while passing through small towns and making overnight stops in Colorado, Utah,  Montana and Washington. The rally also passed through several National Parks, including Mount Rainier and Yellowstone. MTTS 2024 capped off with an evening celebration at the Museum of Flight in Seattle, Wash.

In 2022, more than 2,000 MINI owners took part in the previous MINI TAKES THE STATES, which traversed nine states and stopped in eight cities along the eastern United States between Vermont and South Carolina. More than 1,000 MINI vehicles were driven as part of the rally, with 971 owners going “all the way” for the full 1,723-mile journey.

Videos, images and broadcast quality b-roll are available for download on MINIUSANEWS.com. Media interested in updates on MINI USA can also follow us on Twitter at @MINIUSANEWS.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 114 locations comprised of 105 MINI full passenger car sales and service dealers and 9 service exclusive outlets located throughout the US.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

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