Munich. The BMW 7 Series has landed a major Hollywood role alongside Oscar-winner Jennifer Lawrence in Red Sparrow, the new spy thriller from 20th Century Fox Film, which will open in cinemas on 2 March.

Jennifer Lawrence plays Dominika Egorova, a prima ballerina with Russia’s world-renowned Bolshoi Ballet. When she suffers a career-ending injury, Dominika and her mother are facing a bleak and uncertain future. That is why she finds herself manipulated into becoming the newest recruit for Sparrow School, a secret intelligence service that trains exceptional young people like her to use their bodies and minds as weapons. After the training process, she emerges as the most dangerous Sparrow the program has ever produced. Dominika must now reconcile the person she was with the power she now commands, with her own life and everyone she cares about at risk, including an American CIA agent (Joel Edgerton) who tries to convince her he is the only person she can trust.

The cast also includes British actor and Oscar-winner Jeremy Irons as a two-faced Russian general; Oscar-nominated actress Charlotte Rampling as chief instructor of the Sparrow School; Matthias Schoenaert as head of the Russian Secret Service and Mary-Louise Parker as a U.S. informant.

The BMW 7 Series accompanies Dominika on her journey from elegant and graceful prima ballerina to self-assured secret agent. The luxury sedan reappears at key moments in the plot, including the scene where Dominika is driven to the secret Sparrow School for the first time. The drive through the snow-covered Russian landscape, assisted by the BMW xDrive intelligent all-wheel-drive system, symbolises the transition from Dominikas’s past to her mysterious, but exciting future.

“We were excited about this suspenseful adaptation of the bestselling novel Red Sparrow from the beginning. Jennifer Lawrence as Dominika embodies an elegant and strong agent. The BMW 7 Series and its positioning suit her character perfectly,” said Uwe Dreher, Head of Brand Communications BMW.

“We have been working with BMW to find the best project that could fit the BMW 7 Series,” said Zachary Eller, Executive Vice President, Marketing Partnerships, 20^th Century Fox Film.  “When this opportunity came around, we were thrilled with the natural fit of story and car and the ability to complement our campaign with BMW’s marketing.”

The BMW 7 Series Sedan has made numerous appearances in the glamorous world of secret agents and spy thrillers. Who could forget the legendary performance of the BMW 750iL in the James Bond film Tomorrow Never Dies, which caused a sensation back in 1997, with a range of new technology like a remote control via touchpad phone. In general, BMW vehicles have a long been featured on the big screen, including in iconic films like Mission: Impossible and the James Bond franchises. BMW is also a long-standing partner of the Directors’ Guild of America, whose annual DGA awards are highly respected in Hollywood and across the film industry.

As part of the cooperation with 20th Century Fox Film, BMW will be promoting Red Sparrow widely through its own digital channels and print campaign.

The film was shot on location in London, Budapest and Vienna between January and April 2017 and was directed by Francis Lawrence. Red Sparrow will debut in cinemas on 2 March.

If you have any questions, please contact:

BMW Group Corporate Communications

Julian Hetzenecker
Communications BMW Group Sales Germany and BMW Group Marketing
BMW Group Business and Finance Communications
Telephone: +49 89 382 39229
Email: julian.hetzenecker@bmw.de

Micaela Sandstede
Press spokesperson BMW Group Sales Germany and BMW Group Marketing
BMW Group Business and Finance Communications
Telephone: +49 89 382 61611
Email: micaela.sandstede@bmw.de

Media website: https://newsroom.bmwgroup.com/global/en
Email: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2016 was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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Vehicle to be manufactured at new Shenyang/Tiexi plant

Successor to 5 Series long wheelbase will launch in autumn

Company expands production capacity in China

Munich/Beijing. The BMW Group will also produce its X1 Sports Activity Vehicle in China in the future. “The BMW X1 could be one of the first products for our new plant in Tiexi in the Shenyang region. We are currently exploring this possibility together with the authorities here in China,” said Chairman of the Board of Management of BMW AG Norbert Reithofer in Beijing on Wednesday. The facility currently builds BMW 3 Series and BMW 5 Series models for the Chinese market.

Following the launch of the new 5 Series, a successor to the 5 Series Long Wheelbase version will also be produced and sold only in China. Production of the new vehicle will begin in autumn of this year. The Long Wheelbase version of the 5 Series has proved extremely successfully in China, with more than 70,000 vehicles sold since 2006.

In light of the promising opportunities for growth, the BMW Group will continue to expand its presence and its purchasing activities in China over the coming years. “We are confident that this market will continue to see strong growth over the next few years. Our goal is to participate in that growth over the long term,” Reithofer explained. “With our new plant in Tiexi, we will be increasing our production capacity in China to 100,000 vehicles a year from 2012 on. Over the long term, we anticipate the two plants having combined potential for as many as 300,000 vehicles a year – depending on market trends. We may realistically need this potential over the long term”.

The BMW Group announced that it would build a second production plant in China in November 2009. The investment volume for the new plant amounts to a total of 560 million euros; the BMW Group and its partner, Brilliance, will each defray half of this amount. Construction work is scheduled to begin in early June 2010, with the start of production slated for 2012. The expanded capacity in Shenyang will create a total of around 1,000 new jobs. 600 new employees have already been hired and are currently being prepared for their roles.

China is currently the BMW Group’s fourth largest market worldwide. Last year the BMW Group sold more than 90,000 vehicles in mainland China. In the first quarter of 2010, the company increased deliveries by 106% to reach a total of 34,179 vehicles. “China is, and will remain, one of the most attractive automobile markets in the world,” added Reithofer. In 2002 – before the plant in Shenyang was built and opened in 2003 – the BMW Group’s retail volume in mainland China was just under 6,700 vehicles.

According to the German Association of the Automotive Industry (VDA), a total of around 478,000 premium automobiles were sold in China last year. The Association estimates that the market for premium vehicles in China will grow to more than 1.5 million units a year by 2020.

Resource-efficient production plays an important part in the BMW Group’s sustainability strategy and at the Shenyang location also. Through rigorous optimisation of its production processes, the existing plant in Da Dong reduced energy consumption and carbon dioxide emissions alone by 12 percent and water consumption by as much as 40 percent between 2008 and 2009.

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The BMW Group

 With its three brands -- BMW, MINI and Rolls-Royce – the BMW Group is one of the world’s most successful premium manufacturers of cars and motorcycles. It operates internationally with 24 production sites in 13 countries and a global sales network with representation in more than 140 countries.

 During the financial year 2009, the BMW Group sold approximately 1.29 million cars and more than 87,000 motorcycles worldwide. The profit before tax for 2009 was euro 413 million, revenues totalled euro 50.68 billion. At 31 December 2009, the BMW Group had a workforce of approximately 96,000 employees.

 Long-term thinking and responsible action have long been the foundation of the BMW Group’s success. Striving for ecological and social sustainability along the entire value-added chain, taking full responsibility for our products and giving an unequivocal commitment to preserving resources are prime objectives firmly embedded in our corporate strategies. For these reasons, the BMW Group has been sector leader in the Dow Jones Sustainability Indices for the last five years.

If you have any queries, please contact:

Corporate and Governmental Affairs

Birgit Hiller, Business Communications
Telephone: (+ 49 89) 382-39169, Fax: (+ 49 89) 382-24418

Daniel Kammerer, Technology Communications, Production Network
Telephone: (+ 49 89) 382-25506, Fax: (+ 49 89) 382-28567

 Media website: https://newsroom.bmwgroup.com/global/en

Email: presse@bmwgroup.com