• Increased power, range, and efficiency for the fully electric BMW SAV.
• Simplified design language including new grille and headlight designs.
• Available M Sport Package with M Multi-Functional seats.
• New iX xDrive45 starting at $75150 plus $1,175 destination and handling
• Production at Plant Dingolfing starts in March, with deliveries expected in Q2.

Woodcliff Lake, NJ – January 28, 2025… More power, more dynamic performance, more efficiency: The new BMW iX takes the driving experience of the all-electric Sports Activity Vehicle to a new level. Consistent progress in the field of drive and high-voltage battery technology as well as further development of BMW EfficientDynamics measures not only increase the power output and sporty driving characteristics, but also the efficiency and thus the range of BMW’s first-ever SAV designed from the beginning to be fully electric.

The 2026 BMW iX is now offered in three variants. The new iX xDrive45 delivers 402 hp and an estimated range of up to 312 miles. The iX xDrive60 provides 536 hp and an expected range of up to 340 miles. And the performance-oriented iX M70 xDrive now further sets itself apart with unique M-specific design elements to go with up to 650 hp and expected 302 miles of range (estimated ranges according to preliminary BMW AG tests based on the EPA’s test procedure standards).

Production of the 2026 BMW iX will begin in March of 2025 at BMW’s Plant Dingolfing. Delveries are expected to commence in the second quarter of 2025.

Base MSRPs (+$1,175 destination and handling)

2025 BMW iX xDrive45                        $75,150

2025 BMW iX xDrive60                        $88,500

2025 BMW iX M70 xDrive                  $111,500

Exterior design.  Reduced design language, enhanced sportiness.

The revised exterior of the new BMW iX has an expressive presence and monolithic appearance with characteristic BMW SAV proportions, a design language reduced to the essentials, and clearly defined surfaces. The striking front design is characterized by the BMW grille with a redesigned frame and a new structure of vertical and diagonal lines in its interior. The updated grille can be ordered with illumination on the iX xDrive45 and iX xDrive60. Illumination is standard on iX M70 xDrive.

The headlights have also been redesigned with vertical elements for daytime running lights and turn indicators. The new structure of the BMW kidney grille is echoed in the diagonal lines of the headlight modules with available cornering lights.

The powerful rear end of the BMW iX underlines its modern look with generously proportioned surfaces divided by a few distinctive lines. The tailgate extends over the entire rear section without any breaks. The rear apron has been redesigned and features an integrated diffuser element in the new BMW iX M70 xDrive and in conjunction with the optional M Sport Package on other models.

The front and rear aprons of the new BMW iX have an almost seamless design and a higher proportion of surfaces painted body-color, giving them a sporty, elegant appearance as standard. The M Sport Package, now available as an option for the all-electric SAV for the first time, adds dynamic accents with powerful lines, distinctive air intakes, and new M alloy wheels.

When specified with the optional M Sport Professional Package, the new BMW iX is fitted with dark M Shadowline headlights and rear lights. The new BMW iX M70 xDrive comes as standard with the design features of the M Sport and M Sport Professional Packages, and adds a model-specific BMW kidney grille with M logo, black exterior mirror caps, and exclusive 22-inch M alloy wheels. The 21- and 22-inch alloy wheels on the new BMW iX consist of 70% secondary aluminium.

The range of colors available for the new iX now includes five new finishes: Arctic Race Blue metallic, Dune Grey metallic, Carbon Black metallic, BMW Individual Frozen Deep Grey metallic, and Tanzanite Blue metallic (delayed release). The BMW Individual Exterior Line Titanium Bronze is also available as an option for iX xDrive45 and iX xDrive60.

The alloy wheels available for the new BMW iX feature an aerodynamically optimized design. 20-inch alloy wheels are standard on iX xDrive45 and xDrive60, while 21-inch or 22-inch M alloy wheels in four new variants are available as upgrades to the M Sport Package and the M Sport package Professional. The new BMW iX M70 xDrive underscores its position as the top performer in the range with exclusive 21-inch M alloy wheels as standard. 22-inch and, for the first time, 23-inch BMW Individual alloy wheels in a V-spoke design are now also available, either as a standalone option on iX M70 xDrive or as an enhancement to the M Sport Package on the other models. All the new wheel designs have aluminium inserts to help reduce drag. 

Interior: Progressive luxury, refined sportiness. 

The interior ambience of the BMW iX, characterized by generous space and progressive luxury, can now be combined with the sporty design features of the M Sport Package. New M Multi-Function seats offer enhanced lateral support and a striking design. Available for the first time in the iX, these seats offer a wide range of adjustments, including backrest width adjustment and  lumbar support, and pronounced contouring. The microfibre/Sensatec seats are finished in Atlas Grey/Black with M-specific stitching and accents in the BMW M tricolor. The new M multifunction seats are also optionally available in Amido natural leather and Castanea natural leather. As an option, they can also be combined with active seat ventilation. The M Multi-Function seats are part of the M Sport package on xDrive45 and xDrive60 and standard equipment for the new BMW iX M70 xDrive.

The M Sport package also includes an M leather steering wheel, two-tone instrument panel with M logo, Dark Silver trim finishers, anthracite headliner, M pedals, and high­gloss black trim on the center console.

Appealing options: From the Climate Comfort Package to the Panoramic Eclipsing Roof and a tow hitch. 

The Climate Comfort Package (optional on xDrive45 and xDrive60, standard on M70 xDrive) contributes to maximum well-being. Heated surfaces for the instrument panel and glove compartment, the door panels, center armrest and the rear seats ensure a comfortable temperature for all passengers. The Panoramic Eclipsing Roof, optional on xDrive45 and standard on the other models, enhances the bright and spacious interior with a one-piece viewing area that extends over both rows of seats. Instead of a roller blind, it features electrochromatic shading that can be activated at the touch of a button. The Bowers & Wilkins Diamond Surround Sound System, with 30 speakers and exciters in the front seats, delivers an exceptionally intense and precisely balanced sound experience. It is optional on xDrive45 and xDrive60, standard on M70 xDrive.

A tow hitch will be available as an option for the new BMW iX in the summer of 2025. For all model variants, the maximum permitted towing capacity is 3,500 lbs.

Strong performance from every drive system.

In each of the three model versions of the new BMW iX, a re-tuning of the drive system and optimized power electronics result in noticeably spirited power delivery. The new BMW iX xDrive45 delivers a maximum system output 402 hp, which enables a 0-60 time of just 4.9 seconds. The new BMW iX xDrive60 receives a 20 hp increase over the previous xDrive50 to 536 and accelerates from 0 to 60 mph in only 4.4 seconds. Both models have an electronically limited top speed of 124 mph.

At the very top of the iX line, the new BMW iX M70 xDrive offers genuinely exhilerating performance. The dual motors in the iX M70 xDrive combine to deliver a maximum system output of up to 650 hp in My Mode Sport – 40 more than its M60 xDrive predecessor – and a maximum torque of 811 lb-ft when Launch Control is activated. The new BMW iX M70 xDrive sprints from 0 to 60 mph in 3.6 seconds, on to an electronically limited top speed of 155 mph when equipped with performance tires.

Chassis technology and driver assistance systems. Continued development of BMW dynamics, comfort and safety.

The suspension technology of the BMW iX includes a double-wishbone front axle, a five-link rear axle, a stroke-dependent damper system, and electric steering with Servotronic function and variable ratio. The new BMW iX M70 xDrive also features adaptive two-axle air suspension with electronically controlled shock absorbers including M-specific tuning and M-specific anti-roll bars, Integral Active Steering, and M Sport brakes with red-painted brake callipers. Adaptive two-axle air suspension and Integral Active Steering are available as options for the iX xDrive45 and iX xDrive60 (as part of the Dynamic Handling Package), as are the M Sport brakes.

In the new iX, the suspension, damping and chassis control systems have been recalibrated to cope with the increased drive power and weight balance resulting from optimized battery technology. In addition, a hydraulic rear axle support bearing ensures a balance between sporty dynamics and ride comfort. Weight- and friction-optimized wheel bearings and tires with reduced rolling resistance also contribute to the increased efficiency of the new BMW iX.

Drive and charging technology. More powerful and more efficient than ever.

The biggest single contribution to the increased efficiency of the new BMW iX comes from the first-ever use of silicon carbide semiconductor components (SiC inverters) in a BMW electric vehicle. The use of a SiC inverter now ensures significantly more efficient energy conversion in the drivetrain. Semiconductors made of silicon carbide are not only more efficient, but also more powerful and significantly more temperature-resistant than semiconductors made of conventional silicon.

This new inverter technology for the power electronics optimizes the power density of the drive system. This ensures high efficiency in the transfer of energy from the high-voltage battery to the electric motor. The innovative silicon carbide module of the inverter optimizes the peak performance of the electric motors, their efficiency, and thus the range of the new BMW iX. Thanks to the further development of the performance electronics and the fine-tuning of the wheel bearings and tires, among other refinements, the new iX xDrive60, for example, is expected to deliver about 10% more range than its predecessor – up to 340 miles when properly equipped (estimated range of up to 340 miles according to preliminary BMW AG tests based on the EPA’s test procedure standards).

Like the drive units, the high-voltage batteries used in the new BMW iX are based on the latest development of the fifth generation of BMW eDrive technology. The innovations also include a new battery management system that optimizes efficiency. Combined with the high energy density of the high-voltage batteries used in the new BMW iX, this contributes significantly to the outstanding range. A new battery cell technology gives the high-voltage battery in the BMW iX xDrive45 a net usable energy content of 100.1 kWh, while xDrive60 and M70 xDrive models have HV batteries with 113.4 kWh and 112.8 kWh of net usable energy respectively.

Adaptive recuperation with efficiency-optimized control. 

When driving, the latest version of adaptive recuperation helps to extend range. The intelligent networking of the drive control system enables the intensity of energy recovery during acceleration and braking to be adapted to the traffic situation as determined by navigation data and the sensors of the driver assistance systems. For example, the recuperation power can be increased when approaching a junction and more energy can be fed into the high-voltage battery during deceleration.

As an alternative to adaptive recuperation, the driver can select high, medium, or low braking energy recovery for all traffic situations in the BMW iDrive menu. Low recuperation corresponds to the coasting function. The BMW iX simply glides along without drive torque as soon as the accelerator pedal is released. The electric drive is not energized and thus no energy is consumed from the high-voltage battery.

If required, My Mode EFFICIENT can be used to activate a highly energy-efficient operating mode. The MAX RANGE function can increase the range remaining before the next charging stop by up to 25% by limiting the drive power and maximum speed and reducing certain comfort functions.

New heat pump function, more efficient predictive heat management for the high-voltage battery. 

All BMW iX models are equipped with an advanced heat pump function as standard. The new intelligent combination of heat pump technology ensures even greater efficiency in a wide range of driving situations and outside temperatures between -4° F and 86° F for the integrated heating and cooling circuit of the interior, as well as for the heating and cooling system of the drive system and high-voltage battery. For example, the waste heat from the electric motors can be directed to heat the interior and the high-voltage battery. This allows both the interior and the high-voltage battery to be heated simultaneously with the heat pump function and, if required, with a central electric auxiliary heater.

When outside temperatures are low, a new storage heating function optimizes the pre-conditioning of the high-voltage battery for optimum DC charging with shorter charging times and greater efficiency. Efficient use of the heat generated by the instantaneous water heater allows the high-voltage battery to heat up much faster. Anticipatory thermal management ensures that the temperature of the high-voltage battery is optimally controlled in advance of a stop at a fast-charging station. When the navigation system is active, the battery is automatically pre-conditioned before a planned charging stop. Pre-conditioning of the battery can be manually activated and deactivated at any time. The high-voltage battery can also be pre-conditioned before departure via the My BMW App.

Combined Charging Unit and optimized charging software. 

The Combined Charging Unit (CCU) used in all model variants of the new BMW iX enables AC charging with a maximum output of 11 kW. The CCU of the new iX xDrive45 can charge at a rate of up to 175 kW at a DC fast charging station. The maximum charging power of the iX xDrive60 and iX M70 xDrive is 195 kW.

Plug & Charge Multi Contract for maximum charging flexibility and convenience. 

The new BMW iX offers the Plug & Charge Multi Contract function. Plug & Charge Mulit Contract makes charging at compatible public charging stations even more convenient, as digital authentication via an app or card is no longer required. When the iX is connected to the charging point, the necessary contract data for invoicing the energy costs is transmitted through a communication interface via the charging cable. Customers can digitally store up to five individual Plug & Charge-enabled power contracts from different providers in the vehicle. 

Wide variety of systems for automated driving and parking. 

To optimize comfort and safety, the new BMW iX offers a wide range of systems for automated driving and parking. These are based on BMW’s latest modular technology kit and set new standards in terms of functionality, reliability, and availability. The advanced modular technology kit gives the new BMW iX outstanding intelligence in environmental monitoring and data processing. It also offers the potential for extensive integration of new and enhanced functions. These updates and enhancements can be installed over-the-air via remote software upgrades or downloaded from the BMW ConnectedDrive Store. This means that the BMW iX and its software remain conveniently at the cutting edge of technology.

Highway Assistant for optimized comfort on long journeys. 

The new BMW iX is already equipped with Driving Assistant Plus as standard. In addition to Forward Collision Mitigation, Active Blind Spot Detection and Lane Keeping Assistant and Speed Limit Assistant it also includes Distance Control and Steering Assistant, each of which can be used at speeds of up to 112 mph, as well as Active Speed Limit Assist.

The BMW Highway Assistant is the highlight of the range of options for automated driving. Its Level 2+ functionality allows drivers to take their hands off the wheel and comfortably position themselves on suitable limited access highways with divided lanes at speeds of up to 85 mph while keeping a close eye on the traffic. The system also includes Active Lane Change with eye activation. The combination of these two functions ensures outstanding driving comfort on long journeys with the new BMW iX.

Parking and maneuvering can be controlled by a smartphone. 

Parking Assistant, including Back-Up Assistant, also comes as standard in the new BMW iX. The optional Parking Assistant Professional, part of the Driving Assistant Professional Package, adds Parking View including Top View, Panorama View and 3D View, as well as the BMW Drive Recorder and Anti-Theft Recorder.

Parking Assistant Professional also allows users to control parking maneuvers from outside the vehicle using a smartphone. The Maneuver Assistant can also automatically complete complex reversing maneuvers up to 650 feet in length.

Display and operating system, connectivity.  Intuitive user experience and advanced digital services.

The BMW iX is also a pioneer in the field of display and operating systems. It was the first production vehicle to be launched with the innovative BMW Curved Display. BMW iDrive with QuickSelect, based on the BMW Operating System 8.5, contributes to the advanced driving experience in the new BMW iX. With the BMW Curved Display and the BMW Intelligent Personal Assistant, it is geared towards operation via touch functions and natural speech. 

The BMW Operating System 8.5 start screen permanently shows the map view of the navigation system or other individually configurable displays. On the driver's side, the screen displays vertical live widgets that can be selected with a swipe, and QuickSelect makes it easy to activate them without having to go to a submenu. Once the settings have been made, simply tap the Home symbol at the bottom of the display to return to the start screen. In addition to the Home symbol, there are now icons for direct access to the air conditioning menu, the All Apps menu, and Apple CarPlay® and Android Auto™. In addition, the BMW iDrive in the new BMW iX provides the prerequisites for using digital services such as audio and video streaming as well as in-car gaming.

The BMW Live Cockpit Professional, optional on xDrive45 and xDrive60, standard on M70 xDrive, includes the BMW Head-Up Display and the Augmented View function on the Information and Control Display. 

With the BMW Operating System 8.5, the BMW Intelligent Personal Assistant also gains additional capabilities, including in the areas of communication, navigation and vehicle control. It is also possible to integrate Amazon Alexa. The Alexa voice service can be used in the vehicle, for example, to make shopping lists using your voice, play music or control your smart home remotely.

BMW Maps navigation system with charging-optimized route planning. 

The BMW Maps cloud-based navigation system, which is part of BMW Live Cockpit Professional, offers even better functions for charging-optimized route planning on long journeys in the new BMW iX. This can be done either in the vehicle or via the My BMW App. Charging stops are planned in such a way as to arrive at the destination as quickly as possible. The driver's preferred charging status, with which he wants to reach the stopovers and the final destination, can also be set. On request, detailed information about the charging stations along the route can be accessed during the journey, such as availability, costs, and services in the vicinity.

The closer the vehicle gets to a scheduled charging stop, the more frequently the availability of the charging station is checked so that an alternative route can be determined in plenty of time if necessary. If the driver decides to make an individual charging stop along the way, the planning of the rest of the route is automatically adapted to the new conditions.

Over-the-air updates: Remote Software Upgrade and BMW ConnectedDrive Upgrades. 

To ensure that the new BMW iX always has the latest software, updates can be installed over the air. Remote software upgrades can include free quality or functional improvements. 

In addition, customers can purchase further driver assistance, entertainment and personalization features through the BMW ConnectedDrive Store. Selected functions can be tested free of charge for a period of one month and then booked for a specific term or purchased outright.

Video streaming and in-car gaming on the control display. 

The BMW Operating System 8.5 enables a wider range of digital content for information and entertainment, faster update cycles for functions, and optimized access to many specific online services. For video streaming on the Control Display, the Connected Package Professional offers YouTube as well as a video app for local channels. The entertainment offering includes both live channels and on-demand media libraries in the categories of news, sport, children's entertainment, movies, and series.

The latest generation of BMW iDrive also offers an innovative form of in-car gaming with the AirConsole platform. When the vehicle is stationary, the driver and passengers can play casual games alone or in multiplayer mode, for example to pass the time while the BMW iX's high-voltage battery is charging. Players only need their smartphone, which acts as a controller, and the BMW Curved Display. The selection of playable titles such as "UNO^® Car Party!", "Who Wants to Be a Millionaire?" or "Starlit Kart" is constantly being expanded.

Personalized user experience with BMW ID, My BMW App and personal eSIM, BMW Digital Key Plus as standard. 

The standard equipment of the new BMW iX includes optimized smartphone integration via Apple CarPlay^® and Android Auto™, and 5G mobile phone reception as standard provides the ideal conditions for in-car gaming, audio and video streaming and the use of other online-based services.

To personalise the user experience with BMW ID, simply log in to the vehicle for the first time using a smartphone and scan the QR code. The personal profile is then added and synchronizable settings are loaded. This means that the customer is greeted on the vehicle display by name and, if desired, with a personal profile picture, and their individual vehicle settings are automatically loaded. In addition, the vehicle is added to the My BMW App without the customer having to do anything. As a universal digital interface, it provides information on the vehicle's status, available range and service and maintenance requirements at all times. It also provides remote access to functions such as locating the vehicle and locking and unlocking the doors. 

The BMW Digital Key Plus can also be set up as standard for suitable smartphones and smartwatches with iOS or Android operating systems. Using the digital key on a mobile device, the new BMW iX automatically unlocks when approached. This is made possible by ultra-wideband (UWB) radio technology. The vehicle can also be started without taking the device out of a pocket or bag. This makes a conventional car key superfluous. The BMW Digital Key Plus is even easier to set up with the new Setup Card. Simply hold the card up to your smartphone or scan the QR code on the back. The BMW Digital Key Plus can be shared digitally with other people with individually definable rights and offers additional control functions via the My BMW App in the vicinity of the vehicle.

Designed for recycling: Moving towards a circular economy step by step. 

One of the BMW’s ambitious sustainability goals is to increase the use of secondary raw materials in vehicle production, as is already being implemented in many areas of the new BMW iX. The company is pursuing the vision of the circular economy, in which raw materials are kept in circulation for as long as possible and without any loss in quality in order to reduce the use of primary materials and the associated mining of new raw materials and their energy and CO₂ intensive processing. BMW is also making important contributions to the recycling of vehicles at the end of their useful life. 

BMW’s Recycling and Dismantling Centre (RDZ) develops technologies and solutions that are then made available to the entire recycling industry. For 30 years, the RDZ has been doing important groundwork to promote recycling in the automotive industry.

Parallel to the market preparation for the new BMW iX, BMW launched a Europe-wide partnership with SK tes, a leading provider of innovative technology life cycle solutions, in November 2024. In a special recycling process, cobalt, nickel and lithium are extracted from used batteries and then returned to the value chain for the production of new batteries.

More efficient driving with the efficiency trainer. 

In addition to BMW EfficientDynamics technology, an efficient driving style is a key factor in reducing fuel consumption and CO₂ emissions during the vehicle's service life. The efficiency trainer in the My BMW App provides drivers with tips on how to optimize their driving style in terms of sustainability. The digital assistant analyses previous journeys and provides tips for improvement as well as incentives by comparing fuel consumption with corresponding values from the BMW Community.

Specifications.

BMW Group in the United States.

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com, and at www.press.bmwna.com

# # #

• Pete Alonso, Tim Anderson, Walker Buehler and Ozzie Albies Star in Two Custom Spots Slated to Run Exclusively During MLB Games.

Woodcliff Lake, NJ – April 7, 2022… BMW of North America today debuted two new 30-second spots featuring a decorated cast of four MLB All-Stars and the all-new, fully-electric BMW iX Sports Activity Vehicle, which will run throughout the much-anticipated 2022 MLB season. The new creative, developed in partnership with the Home Team Sports division of Playfly Sports, imagines New York Mets first baseman Pete Alonso, Chicago White Sox shortstop Tim Anderson, Los Angeles Dodgers pitcher Walker Buehler, and World Series champion Atlanta Braves second baseman Ozzie Albies carpooling as they work out how they could “do more together.” A first-look at both commercial spots can be found online here.

“With comfortable seating for five, premium interior finishes, and all of the latest technology and advanced driver assistance systems, the BMW iX is the ultimate way to get to the game on time,” said Albi Pagenstert, head of BMW brand communications, BMW of North America.  “The new spots are a joyful reminder that whether you’re an MLB All-Star like Pete, Tim, Walker and Ozzie, or just on your way to the neighborhood field, carpooling with friends is an enduring piece of the baseball experience.”

The first-ever, fully-electric BMW iX brings together the fifth generation of BMW eDrive technology with the company’s latest developments in the fields of design, connectivity, digital services and sustainability. With 516 hp and a 0–60 time of only 4.6 seconds, the BMW iX offers an exhilarating driving experience with an EPA estimate of up to 324 miles of all-electric range and the latest in-vehicle technology, including 5G connectivity, a sweeping curved display that unites the 12.3-inch information display with a 14.9-inch central control display, and the debut of BMW iDrive 8, the company’s latest user-interface system. The BMW iX starts at $83,200 plus $995 destination and handling.

The work, produced by Playfly’s in-house agency-style shop, Playfly Creates, will be featured throughout MLB game broadcasts airing on all U.S. regional sports networks. This year’s spots represent the fifth consecutive MLB season for BMW of North America and Home Team Sports.

“Showcasing BMW in this way offers a fresh solution to enhance the brand’s footprint at the local and regional levels,” said Chief Operating Officer at Playfly Sports, Craig Sloan. “BMW has a long history of compelling campaigns to reach the most passionate fans in Major League Baseball, as they watch their favorite teams on regional sports networks across the country. This year’s light-hearted approach has unlocked a new level of connectivity between the brand and baseball fans everywhere.”

# # #

About BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers, 146 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

About Playfly Sports

Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all U.S. sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports.

www.playfly.com

# # #

• BMW and Google Cloud collaborate to present the iX and i4 AR Experience, powered by Google Cloud’s edge computing technology.
• Users can leverage augmented reality to digitally place the BMW iX and i4 in their own driveways and other locations in vivid detail via their smartphones and interact with each vehicle’s features virtually.

• The BMW iX and i4 AR experience is best viewed via bmwusa.com , which provides a direct link into the experience in the Google app for Android and iPhone OS.

Woodcliff Lake, NJ – March 1, 2022… BMW of North America debuted today a unique, immersive augmented reality (AR) experience featuring its all-new, fully-electric BMW iX and BMW i4 vehicles created in collaboration with Google Cloud. The AR experience, powered by Google Cloud’s immersive AR technology, allows users to digitally place the BMW iX and BMW i4 into any real-world environment in vivid detail with usable virtual features such as changing paint colors, lighting elements and opening/closing doors. The BMW iX and i4 AR Experience is best viewed via bmwusa.com, which provides a direct link into the experience in the Google app for Android and iPhone OS.

The BMW iX and i4 experience, leveraging Google Cloud’s immersive AR technology, allows users to interact with the i4 and iX in photorealistic detail. The digital experience utilizes augmented reality in a totally new way for BMW customers and enthusiasts to interact with BMW’s all-new, fully-electric vehicles ahead of their U.S. market launch this spring.

“BMW will celebrate the U.S. market launch of our all-new, fully-electric BMW iX and i4 next month,” said Albi Pagenstert, head of brand communications and strategy, BMW of North America. “We know that our new and existing customers expect unique and innovative campaigns for two of the most unique and innovative vehicles in our brand’s history, and Google Cloud helped us create something very special to share with them.”

To power the BMW iX and i4 AR Experience, Google Cloud utilizes its unique interactive streaming solution that provides photorealistic experience to all users. As an example, users can choose to get an up close and personal look of details like the fine leather grain and stitching in the interior of the BMW iX, vividly rendered via millions of polygons by Google Cloud’s industry-leading computing technology.

The all-new BMW i4 Gran Coupe and iX Sports Activity Vehicle are the newest chapters in BMW’s electrification story. The all-wheel-drive i4 M50 is the first fully electric vehicle from BMW M GmbH.  Offering a total system output of up to 536 hp from its dual electric motors, the i4 M50 can launch from 0-60 miles per hour in just 3.7 seconds and return an EPA estimated range of 270 miles between charges. The rear-wheel-drive i4 eDrive40 features a single 335 hp electric motor and can accelerate from 0-60 miles per hour in just 5.5 seconds and travel an EPA estimated range of up to 301 miles.

The BMW iX is the technological flagship of BMW i. Produced in a factory powered by locally-sourced hydroelectric power, incorporating a number of recycled materials, and powered by electric motors that use no rare earth metals, the iX xDrive50 considers the planet from the start of production through to the end of its serviceable life. Its dual fifth-generation BMW electric motors produce 516 hp and allow the all-wheel-drive iX to accelerate from 0-60 in only 4.6 seconds and achieve an EPA estimated range of up to 324 miles.

The i4 and iX go on sale in the first quarter of 2022.  Base MSRP for the i4 eDrive40 is $55,400 while the i4 M50 starts at $65,900, plus $995 destination and handling for either model.  The iX xDrive50 starts at $83,200 plus $995 destination and handling.

#      #      #

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers, 146 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

#      #      #

• Conceived by Goodby Silverstein & Partners and directed by Bryan Buckley, the 60-second spot will air during the third commercial break of the first quarter.
• BMW to launch two All-New, fully electric vehicles in the U.S. next month—the BMW iX Sports Activity Vehicle and the four-door BMW i4 Gran Coupe.

Woodcliff Lake, NJ—February 8, 2022… BMW will debut a new 60- second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault, and was directed by two-time Academy Award nominated director Bryan Buckley. It will air during the third commercial break of the first quarter of the game.

Schwarzenegger stars as Zeus, the Greek god of lightning, and Hayek Pinault plays his wife, the goddess Hera, as they retire from Mt. Olympus to a quiet life in Palm Springs, California.  However, the monotony of retirement quickly weighs on Zeus, who becomes frustrated by his struggles with earthly electronics and his nagging mortal neighbors’ constant requests to charge their electric golf carts and hedge trimmers. Meanwhile, Hera, the hero of the story, has fully acclimated and is thriving in retirement. In an effort to bring some excitement back into Zeus’s life, she gifts him with an all-electric BMW iX, which quickly helps reignite her husband’s electric mojo. The spot closes with the happy couple rocking down the road in their new BMW iX to Eddy Grant’s “Electric Avenue” while Zeus uses his electric power to change the traffic lights to green.

“All-electric mobility is at the very heart of the BMW brand,” said Jens Thiemer, senior vice president, customer and brand, BMW AG. “There is no better place to make this statement than in front of one of the largest television audiences in the world, where viewers tune in as much for the commercials as they do for the game. With Arnold and Salma, we are able show the world the new BMW iX in a memorable and impactful way.” 

“The humor lies in this legendary god of lightning, who is supposed to be indestructible, battling with everyday electronics,” said Schwarzenegger. “It is only when his brilliant wife presents him with the gift of an all-electric BMW iX that Zeus is struck with the mighty power of electricity and is completely rejuvenated.”

The spot was conceived by BMW’s lead U.S. creative agency, Goodby Silverstein & Partners, and directed by two-time Academy Award nominated director Bryan Buckley, highly acclaimed for his work on more than 65 Super Bowl commercials. The ad also marks Hayek Pinault’s debut in a Super Bowl spot and the first time she and Schwarzenegger have costarred in a national ad.

“This is my first Super Bowl commercial—and the first time I’ve played a Greek goddess,” said Hayek Pinault. “Seventy-five percent of the decisions made in a marriage about where to spend the money are made by women, and in this commercial, it is the woman who decides on the right car to get her husband back on track. Of course, the commercial is entertaining, but there is also a real human truth to it.” 

“I’ve done 60-some-odd Super Bowl spots. I’ve never had more star power than these two,” said director Bryan Buckley. “When I first saw  Schwarzenegger’s name on the script, I was in. And Salma—there is no one greater as an actress. It’s a movie in 60 seconds, and it’s on the biggest platform.”

“Transcending sports, this iconic annual event isn’t just a championship game. It’s a cultural phenomenon where viewers pay even more attention when the action on the field stops,” said Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners. “There’s only one person on the planet who could say he’s Zeus, and that’s Arnold. And there’s only one brand worthy of being called the Ultimate Electric Driving Machine, and that’s BMW. We needed to showcase this in a big way, and that is what we’re doing on February 13.” 

Designed to provide more than just mortal mobility, the BMW iX brings together the fifth generation of BMW eDrive technology with the company’s latest developments in the fields of design, connectivity, digital services and sustainability. With 516 hp and a 0–60 time of only 4.6 seconds, the BMW iX offers an exhilarating driving experience with an EPA estimate of up to 324 miles of all-electric range and the latest in-vehicle technology, including 5G connectivity, a sweeping curved display that unites the 12.3-inch information display with a 14.9-inch central control display, and the debut of BMW iDrive 8, the company’s latest user-interface system. The BMW iX starts at $83,200 plus $995 destination and handling.

“This is a pinnacle event in the U.S. and the perfect stage on which to introduce the BMW iX to our customers,” said Uwe Dreher, vice president, marketing, BMW of North America. “We have already seen a significant number of preorders for both the BMW iX and BMW i4, and a huge amount of excitement for these two new electric vehicles.”

Alongside the BMW iX, BMW will also launch the fully electric BMW i4 four-door Gran Coupe in the U.S. next month as the company takes a major step toward its stated goal of reaching global sales of 50% electric vehicles by 2030.

BMW’s last Super Bowl ad appeared in 2015 and featured Katie Couric and Bryant Gumbel as they marveled over BMW’s first fully electric production vehicle, the BMW i3. The BMW i3 was a pioneer of electromobility and later became one of the best-selling premium electric vehicles in the world.

# # #

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers,144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW and its products in the USA is available to journalists online at www.bmwusanews.com, www.miniusanews.com, and www.press.bmwna.com

Follow BMW of North America on Instagram @BMWUSA, Twitter @BMWUSA, and like BMWUSA on Facebook. 

• New high-performance vehicle purpose-built for purely electric mobility[SDCPU1] .
• Two electric motors with a maximum system output of up to 610 bhp[SDCPU2] .
• Range of 280 miles (preliminary EPA estimate).
• MSRP $105,100 plus $995 destination and handling.
• US market launch in June 2022.

Woodcliff Lake, NJ. – January 4, 2022…Today, BMW announced their first high-performance SAV designed for purely electric mobility. The even more powerful variant of its technology flagship: the 2023 BMW iX M60.  With a total system output of up to 610 bhp and 811 lb-ft of torque (when Launch Control is activated), and a unique M-enhanced adaptive dual-axle air suspension, it adds an outstanding performance experience to the world of emission-free driving.

By integrating a vehicle concept geared towards sustainability with the design of a modern Sports Activity Vehicle and thrilling dynamic driving characteristics, the BMW iX M60 embodies the best of three worlds; BMW i, the BMW X models and BMW M GmbH.

Fully electric mobility in hallmark BMW M style starts here.

With Sport Mode engaged to unleash 610 bhp and Launch Control activated to release all 811 lb-ft of instantaneous torque, the BMW iX M60 will hit 60 mph from a standstill in only 3.6 seconds[SDCPU3] . The intense power delivery of its M-specific electric drive continues steadily into high load ranges, so acceleration remains almost constant up to the electronically-limited maximum speed of 155 mph when properly equipped.

The two motors of the BMW iX M60 operate on the principle of a current-energized synchronous machine. That is, instead of permanent magnets, the excitation of the rotor is triggered by the precisely metered supply of electrical energy. This design method makes it possible to completely dispense with the rare earth metals required for magnetic components when manufacturing the rotor.

The M-specific design of the current-energized synchronous machine principle enables the electric motor of the BMW iX M60 - especially in the case of the rear motor - to achieve an extremely high power density. The drive unit is six-phase operated and has a double inverter. This makes it possible to achieve a particularly significant increase in peak power, which is available up to high speeds and enables typical BMW M power delivery.

The debut of the BMW iX M60 marks a milestone in the history of BMW M GmbH, which began 50 years ago. Together with the BMW i4 M50, it signifies the entry of BMW M into the segment of electrified performance cars. The extreme power and precise control of the electric all-wheel-drive, the highly responsive actuator-based traction control system, and suspension technology that includes a dual-axle air suspension with automatic level control provide the hallmark BMW M driving experience:  power, agility, and precision.

Balanced vehicle concept, extremely sporty orientation.

The vehicle concept of the BMW iX provides an ideal basis for an all-electric SAV with high-performance characteristics. The body structure and suspension design are geared towards combining superior ride comfort with sporty handling characteristics. The aluminum spaceframe and carbon cage with carbon fiber reinforced plastic (CFRP) in the roof, side and rear sections are an intelligent mix of materials that combines increased rigidity with optimized weight.

The BMW iX M60's performance, efficiency and range also benefit from its optimized aerodynamic properties, which give it a drag coefficient (C_x) of 0.26. The high-voltage battery is located low in the vehicle’s structure and within the wheelbase, lowering the vehicle's center of gravity and ensuring agile handling as well as balanced weight distribution. The result is that the performance of the BMW iX M60 is not characterized solely by ferocious acceleration, but also by outstanding cornering dynamics and handling that can be precisely controlled at all times, even in highly dynamic situations. The perfectly balanced driving characteristics give the BMW iX M60 a confident and nimble feel at all speeds and provides the driver clear feedback in typical BMW M style.

The suspension technology of the BMW iX M60 is comprised of a double-wishbone front axle, a five-link rear axle, and electric steering with Servotronic assist and a variable ratio. In addition, the BMW iX M60 comes as standard with an M-calibrated adaptive dual-axle air suspension with electronically controlled shock absorbers. This ensures particularly comfortable handling combined with increased agility and dynamic performance. The dual-axle air suspension ensures the optimum vehicle height at any speed, regardless of the load. The air supply to the suspension is regulated individually for each wheel and can therefore compensate for uneven loading. In addition, the height of the vehicle body can be adjusted manually using a button on the center console. The damper forces are adaptively controlled with continuously adjustable valves, which take into account longitudinal and lateral acceleration, road speed and steering angle as well as body and wheel acceleration on the front axle to provide the required damper force within a few milliseconds. The respective damper mapping is part of the overall vehicle setting, which can be activated by the driver using the My Modes button on the center console.

First BMW M vehicle based on the new future modular system.

The BMW iX M60 combines its typical M performance characteristics with the exceptionally advanced technology of the BMW Group's new future modular system in the areas of automated driving, operation, connectivity, and digital services. Like the other model variants, the BMW iX M60 features a vast range of standard equipment in the field of driver assistance systems as well as numerous innovations. A new generation of sensors, new software, and a powerful computing platform also provide considerable potential for consistently advancing automated driving and parking.[SDCPU4] 

Powerful proportions, impressive luxury: enhanced by M.

The powerful proportions of a modern SAV, clean surface design and precise details characterize the uncluttered exterior look while special M details give the BMW iX M60 its distinctive presence. The formidable brakes feature blue painted calipers and the M logo. The optional BMW Individual Titanium Bronze Exterior [SDCPU5] and M logos in a new High Gloss Black/Titanium Bronze finish on the rear of the vehicle clearly announce the high-performance character of the BMW iX M60. Unique 22-inch aerodynamic wheels featuring an exclusive Titanium Bronze design are optional.

The exclusive character of the BMW iX M60 is further emphasized by its truly comprehensive level of equipment. Included as standard are BMW Live Cockpit Professional and BMW Natural Interaction, which allows functions to be operated using speech and gestures, a Bowers & Wilkins Diamond Surround Sound System, BMW Laser Light, Comfort Access, Active Seat Ventilation for the driver and front passenger, and the Radiant Heating Package, which warms the seats, steering wheel, and armrests and features innovative radiant heating of the door panels and dashboard to surround the occupants in warmth in cold weather.

Exterior Colors

Alpine White (STD)

• Dark Graphite Metallic
• Phytonic Blue Metallic
• Blue Ridge Mountain Metallic
• Storm Bay Metallic
• Oxide Grey Metallic
• Aventurin Red Metallic

Interior colors and materials

Oyster Perforated SensaTec

• Mocha Perforated SensaTec
• Black Perforated SensaTec
• Amido Perforated Leather
• Castenea Chestnut Perforated Leather

Standard Equipment

Integral Active Steering

• 2-axle Air Suspension
• Sport Package
• M Sport Brakes with Blue Calipers
• AC Fast Charging
• Ambient Lighting
• Park Distance Control
• Dynamic Cruise Control
• Automatic High Beams
• SiriusXM with 360L + 1 Year Platinum Plan Subscription
• BMW Assist eCall
• BMW TeleServices
• ConnectedDrive Services
• 21-inch Aero Bi-color Wheels Style 102 with All-Season Non-Runflat Tires
• Power Tailgate
• Comfort Access Keyless Entry
• Panoramic Sky Lounge LED Roof
• Privacy Glass
• Front Ventilated Seats
• Headliner in Anthracite
• Multi-Function Seats
• Heated Steering Wheel with Front and Rear Heated Seats and Armrests
• 4-zone Automatic Climate Control
• Interior Camera
• DC Fast Charging
• Acoustic Protection for Pedestrians
• Iconic Sounds Electric
• Icon Adaptive LED Headlights with Laserlight
• Parking Assistant Plus
• Bowers & Wilkins Diamond Surround Sound System
• Wireless Device Charging
• Personal eSIM 5G
• Live Cockpit Professional including Navigation
• Natural Interaction
• Surround View with 3D View

  Specifications

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 351 BMW passenger car and BMW Sports Activity Vehicle centers, 144 BMW motorcycle retailers, 107 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
#      #      #

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

#      #      #

“The New 2022 BMW iX xDrive50 press release has been updated with EPA range information indicating an EPA range of up to 324 miles with 20-inch wheels, 305-miles with 21-inch wheels and 315 miles with 22-inch wheels.”

• New generation of all-electric SAV from BMW.
• Combined 516 hp and electric all-wheel drive. 0-60 mph in 4.4 sec.
• EPA range up to 324 miles.
• Available 5G and Personal eSIM
• MSRP of $83,200 plus $995 Destination.
• U.S. market launch expected in Q1 of 2022.

Woodcliff Lake, NJ – June 1, 2021…BMW is proud to announce the BMW iX xDrive50. Conceived from the outset as purely electric mobility, the iX sees BMW redefining its successful Sports Activity Vehicle (SAV) concept. The BMW iX has been created to provide something beyond just mobility – an exhilarating driving experience combined with a sense of well-being for both drivers and passengers all the while enjoying the journey with safety, security and in luxury.

The iX xDrive50 brings together the company’s latest developments in the fields of design, sustainability, connectivity, electrification and digital services. The expertise accumulated by the BMW Group over many years in the area of sustainability has been channeled into the manufacturing of the BMW iX xDrive50. The most exacting environmental requirements have been put in place throughout the value chain and for the full life cycle of the car. Key components include closely monitored raw materials extraction, the exclusive use of electricity from renewable sources in the production process and an extraordinarily high proportion of recycled materials.

Some of the advanced technology features making their BMW debut in the 516 hp iX include DC fast charging at up to 195 kW, available 5G and Personal eSIM support, a single-piece panoramic glass roof with electrochromic shading, the BMW Curved Display and iDrive 8, BMW Digital Key Plus with ultra-wideband radio technology, available Bowers and Wilkins Diamond Surround Sound with 4D audio and the iconic BMW kidney grille serving as an intelligent sensor panel with self-healing capabilities.

A more powerful iX M60 model, with over 600 hp and the first all-electric Sports Activity Vehicle from BMW M GmbH, is planned for the future.

Body and Chassis Design

The BMW iX body structure’s aluminum spaceframe construction features an intelligent material mix that increases rigidity and minimizes weight. This also has a beneficial effect on passive safety, driving dynamics and electric power consumption. The mix of materials for the bodyshell includes CFRP and high-performance thermoplastics, along with high-strength steels and aluminum.

Light, yet extremely torsion resistant CFRP components for the side frame, rain channels, roof frame, cowl panel and rear window frame together form a ‘Carbon Cage’ in the BMW iX body. The BMW Group has employed its many years of experience in working with this high-tech lightweight material – amassed during production of the BMW i models and the current BMW 7 Series – to use CFRP intelligently to reinforce the body while saving weight. The Carbon Cage has evolved from the Carbon Core used in the 7 Series and allows the best qualities of this high-tech material to also be appreciated visually.

Fitting a lightweight CFRP side frame reduces the vehicle’s weight while helping to keep its center of gravity low. The cowl panel and rear window frame components are manufactured from continuous fiber-reinforced thermoplastics (CFRTP) using an all-new production method. The innovative blend of materials forms the basis for an exceptionally slim profile that adds to the sense of spaciousness in the cabin. Brackets for control units, washer fluid lines and wiring harnesses can also be incorporated into these components. The CFRTP construction increases stiffness while achieving a weight saving of some 10 pounds compared to similar elements made of steel.

The CFRP used in the side frame and at the rear lends an added visual appeal to the BMW iX: the carbon components’ fiber structures clearly stand out in the entrance area and when the tailgate is open, providing a reminder of the car’s high-tech character.

The front double-wishbone suspension gives the iX precise steering characteristics and excellent ride comfort. This design principle separates the wheel guidance and shock absorber functions, ensuring optimum road contact over the suspension’s full range of travel. As a result, high levels of lateral acceleration can be achieved without compromising ride comfort. The rigid connection of the aluminum front axle subframe to the body factors into the steering’s direct response feel. An aluminum shear panel combines with the high-voltage battery module to further increase front end rigidity. Aluminum is also used for the suspension strut forks, swivel bearings and control arms, resulting in further weight savings. The elastic bearing in the front axle subframe for the front electric motor ensures optimum acoustic isolation from the body.

The rear suspension is of a five-link design. The rear control arms and rear axle subframe are made from aluminum. The rear motor has an elastic mounting inside the axle subframe that offers effective acoustic isolation. By bolting the spring struts to the bottom of the camber arms, the axle’s overall height is reduced, thereby improving both the through-loading width and the luggage capacity of the BMW iX.

Lift-Related Shock Absorbers

BMW iX includes front and rear anti‑roll bars as well as a lift-related damping system that plays a major part in achieving the balance between sport and comfort. Extra hydraulic damping is incorporated into the shock, which adjusts the firmness progressively according to the changing suspension travel. This prevents excessive body dive when driving over large bumps, while low damping forces around the middle damping position ensure a high level of comfort when travelling over minor road imperfections.

The first line of defence against body vibrations is the conventional piston and base valve. Only with greater degree of suspension lift will a second piston drop down into the inner sleeve of the shock to generate an additional damping effect. The lift-related extra damping is provided on rebound at the front suspension and during compression at the rear.

The spring struts feature a triple-path strut mount, where the suspension spring and auxiliary spring are connected directly to the body, while the rubber mount only must absorb the damping forces, allowing the elastokinematics to be tuned independently of vehicle load.

Optional Two-Axle Air Suspension

The BMW iX is available with an optional adaptive suspension including electronically controlled shocks and two-axle air suspension with automatic self-levelling. A range of shock settings and ride heights can be selected to shift the emphasis of the driving experience further towards either comfort or sport.

The front and rear shocks are controlled individually for each wheel. This increases agility and body stability when cornering at speed, while also enhancing ride comfort. Damping force is adapted by means of continuously adjustable valves, which are controlled to adjust force as in just a few milliseconds after factoring in longitudinal and lateral acceleration, vehicle speed, steering angle, body acceleration and wheel acceleration at the front axle. There is a choice of two shock control settings - for sporty driving or a more comfortable ride respectively.

The adaptive two-axle air suspension keeps the BMW iX at the optimum ride height at all speeds, regardless of the load. The suspension’s air supply is controlled individually for each wheel, making it possible to balance out an unevenly loaded car. The height of the body can be adjusted manually using a button on the center console. In the default setting, the car’s body automatically drops by 0.4-inches when the vehicle speed exceeds 87 mph, improving not just high-speed directional stability, but aerodynamic properties and therefore range. The body can also be raised by 0.8-inches for extra ground clearance. Selecting SPORT mode lowers the body by 0.4-inches throughout the entire speed range.

Servotronic and Integral Active Steering

The BMW iX comes standard with Servotronic speed-sensitive power assistance with a variable rack ratio. Making its debut in the BMW iX, the new steering gear ensures exceptional directional stability for straight-line driving at high speeds together with excellent precision and feedback when cornering. Steering comfort when parking and maneuvering at low speeds is also improved.

The optional Integral Active Steering adds rear-wheel steering and gives the BMW iX excellent straight-line stability and agility, while also enhancing lane change maneuvers. Turning the rear wheels in either the same or the opposite direction to the front wheels, depending on vehicle speed, makes the car nimbler when driving in urban traffic or cornering, while also allowing lane changes to be performed more comfortably at moderate to high speeds. It also gives the BMW iX noticeably superior low-speed maneuverability when entering and exiting parking spaces.

Electric All-Wheel Drive, DSC and Near-Actuator Wheel Slip Limitation

The intelligent electric all-wheel-drive system in the BMW iX is fully variable and can split torque as needed from highly efficient pure rear-wheel drive to an all-wheel-drive set-up for maximum traction.

The BMW iX comes equipped with near-actuator wheel slip limitation technology developed specifically for electric models. This enables the vehicle to maximize straight line accelerate even on slippery surfaces, thanks to extremely quick and precise control responses. Specially designed for the instantaneous power delivery of electric motors, this traction control system is integrated into the motor management. This eliminates the long signal paths to the control unit for the DSC (Dynamic Stability Control), meaning that the corrective inputs at both the front and rear wheels are applied much faster and more precisely, with coordination between front and rear wheels.

While the motor management’s integrated near-actuator wheel slip limitation function mainly reduces the loss of traction accelerating, the DSC system is responsible for optimizing directional stability in dynamic situations by selectively applying the brakes at individual wheels. Its primary functions include the Anti-lock Braking System, traction control system and electronic stability control. SPORT mode can be configured to allow a higher degree of wheel slip, helping the driver to explore the BMW iX’s performance limits.

Further DSC functions that enhance handling stability and agility in the iX include Performance Control, Brake Standby, Brake Assist, fading compensation and Dry Braking.

Integrated Braking System

The BMW iX’s integrated braking system delivers outstanding stopping power and linear pedal feel. Thanks to this cutting-edge technology, the brake activation, brake booster and braking control functions are brought together within one compact module. The required brake pressure is triggered using an electric actuator, an operating principle that generates pressure more dynamically and ensures significantly faster and more precise interventions from the driving stability control system. The integrated braking system generates stopping power adjusted precisely to the driver’s inputs, while producing consistent pedal feel unimpaired by any annoying pulsing as a result of wet road surfaces, significant lateral acceleration or high brake temperatures.

Unwanted pedal feedback is eliminated when energy recuperation is being used to slow the car. Balancing the effects of recuperation and friction braking to suit the situation enables drivers to determine how Brake Energy Regeneration is applied. They have a choice of recuperation when the accelerator is released (one-pedal feeling in driving position B) or using the coasting function with purely adaptive recuperation of brake energy or a combination of the two (in driving position D). Each of these settings exploits the full efficiency potential of Brake Energy Regeneration.

Aerodynamically Optimized Light-Alloy Wheels and Noise-Reducing Tires

The BMW iX is equipped with standard 20-inch aerodynamically optimized light-alloy wheels. 21-inch and 22-inch Air Performance wheels are optional. These unique optional wheels include an aluminum base wheel with customized inserts between the spokes that give them a flat design resulting in smoother airflow and a weight reduction of approximately 15 percent over conventional light-alloy wheels.

The optional Ait Performance light-alloy wheels are fitted with new innovative tires specially designed for the BMW iX and which feature integral noise reduction. A layer of foam on the tire’s inner surface absorbs the noise produced by vibrations within the tire’s cavity, which is filled with air causing it to act as a resonator. This leads to a substantial reduction in the level of tire noise transmitted to the BMW iX’s cabin.

A more advanced version of BMW’s Tire Pressure Monitor can be found in the BMW iX. The system’s sensors relay data on tire pressure and temperature from each individual wheel, which is then processed to generate corresponding readouts in the control display. The Tire Pressure Monitor factors in specific data on the equipped tires, including manufacturer, dimensions and production date, which can be scanned from a QR code at the factory or service partner. Exclusive to BMW, this system simplifies use of the tire pressure indicator in the iDrive menu. In the menu item for tire selection, the driver has only to indicate whether the vehicle is partially or fully loaded to view information on both the ideal and current tire pressures and decide whether there is any need to adjust them.

A digital tire diagnosis function helps advise the owner of tire wear by processing the data from the Tire Pressure Monitor in the BMW backend together with the pressure, temperature and wheel speed readings to forecast the remaining tire life. Customers can be notified via the My BMW App, for example, if action needs to be taken.

5^th Generation eDrive Technology

The 5th generation of BMW eDrive technology is built around a drive unit which brings together the electric motor, power electronics and transmission as a highly integrated package within a single housing. This design approach enables a power density around 30 per cent greater than earlier electric drive systems could offer.

The latest electric motors developed in-house by the BMW Group have an efficiency factor of 93 percent, compared to less than 40 percent efficiency found in current combustion engines.

The excitation of the rotor in the BMW iX motors is not induced by fixed permanent magnets, but the feed-in of electric energy. This allows the use of rare earths (required for magnetic components) to be avoided altogether. 

The drive power produced by the motors is channelled via a single-speed transmission – installed in the same housing – to the front and rear wheels along the shortest possible path. The centrally controlled electric all-wheel drive links up with the chassis control systems to enable extremely rapid and precise metering of drive power according to the driving situation, the road conditions and the driver’s wishes.

Adaptive Recuperation of Energy

Adaptive and individually regulated recuperation of braking energy allows for an increase in BMW iX’s overall drive system efficiency. Intelligently connected drive management means the intensity of the brake energy recuperation can be adapted to the road situation, provided by data from the navigation system and the sensors used by the driver assistance systems. When approaching a junction, for example, the degree of recuperation can be increased, while at the same time feeding energy back into the high-voltage battery and increasing the deceleration effect. This targeted control of deceleration through energy recuperation helps to increase range.

A coasting function enhances comfort and efficiency by putting the iX into a “freewheeling” state with no drive power whenever the driver takes their foot off the accelerator. If the car draws a lot closer to a vehicle ahead while coasting, recuperation will be initiated immediately.

Adaptive recuperation is one of the standard settings activated when the driving position D is engaged. Alternatively, the driver can choose a high, medium or low Brake Energy Regeneration setting via the iDrive menu. In driving position D, the new BMW iX pulls away at minimal speed as soon as the brake pedal is released, increasing comfort in stop-and-go traffic. Activating driving position B with the selector lever generates the one-pedal feeling characteristic of the BMW Group’s electric vehicles by driving with the maximum degree of recuperation. In this case, recuperation remains active even when the vehicle comes to a stop, which also provides a hill hold assist function.

Graphics showing the driving status and energy flow can be called up in the BMW iDrive system’s Live Vehicle menu. When either the PERSONAL or EFFICIENT settings are selected with the My Modes button, the control display indicates whether the electric motors in the BMW iX are currently providing drive power, recuperating brake energy to feed it back into the high-voltage battery or have been de-energised (front axle) / switched to torque-neutral (rear axle) for coasting.

An Efficiency Trainer function is available in the Live Vehicle menu with EFFICIENT mode activated. Hints for driving in a smoother, more efficient manner – considering the current driving situation – appear in the instrument cluster, where they combine to create a total mobility experience. The graphics visualizing recommended techniques for accelerating or slowing down as efficiently as possible motivate drivers to collect bonus miles. The driver also receives verbal suggestions and tips for reducing electric power consumption and increasing range from the BMW Intelligent Personal Assistant.

The range horizon that can be brought up in the information display visualizes the extent to which the driver can alter the range of the BMW iX should they adopt a very dynamic or extremely economical driving style. This provides a clear illustration of how range changes depending on driving style. If route guidance is activated, the distance to the pre-programmed destination will be accompanied by additional information on the high-voltage battery’s anticipated charge level upon arrival. This provides the driver with a conclusive guide to the potential range spectrum and helps them plan the remainder of the journey accordingly.

High-Voltage Battery

A high-voltage battery with state-of-the-art battery cell technology is a key component of BMW’s 5^th generation eDrive. The gravimetric energy density of the lithium-ion battery has been increased by around 20 percent over the previous-generation batteries. And the latest generation of the high-voltage battery displays excellent characteristics in charging and discharging, durability and safety.

The iX’s high-voltage batteries are mounted low in the vehicle floor in an aluminum housing which acts as an integral component of the body.

The latest advances made in the field of battery technology are the result of many years of relentless research and development work. The BMW Group has been producing modules and batteries for vehicles with electrified drive systems since 2013. The company can call on immense reserves of expertise and experience when it comes to both battery cell technology and the manufacture of model-specific high-voltage batteries. The BMW Group has carried out underlying research in the fields of cell chemistry and cell design, enabling it to give precise specifications – geared to the requirements of electrified vehicles – to external battery cell producers.

The prismatic battery cells supplied by these companies are used to produce battery modules at the assigned BMW Group production plant. An independently developed modular system enables these modules to be arranged flexibly and turned into model-specific high-voltage batteries. The BMW iX xDrive50 is fitted with a battery with a gross energy content of 111.5 kWh and a net energy content of 106.3 kWh

Integrated Heating and Cooling System with Heat Pump Function and Anticipatory Thermal Management for the Battery

The BMW iX’s heating and cooling system is made up of three cooling/heating circuits that can be interconnected by means of electric valves with a shared expansion tank. While driving in low outside temperatures, for example, the excess heat generated by the drive units is used to warm up the high-voltage battery. A two-level cooling module, a refrigerant compressor, two evaporators, a water-cooled condenser and a high-performance control unit together ensure optimum temperature control for both the BMW eDrive components and the vehicle interior in any operating state and in all regular weather conditions.

The latest version of the heat pump achieves a high efficiency factor by making use of ambient heat and heat from dehumidification – as well as the waste heat from the motors – for energy-efficient operation. The integrated heating and cooling system also insures optimal temperature control for the high-voltage battery in highly dynamic driving situations with high power requirements and during fast-charging from a DC charging station. If the navigation system’s route guidance function is active and has scheduled a stop at a fast-charging station, anticipatory thermal management will automatically pre-condition the battery beforehand. Warming up the high-voltage battery or cooling it down as appropriate means it will be at the optimum temperature for quick and efficient charging at maximum capacity upon arrival at the charging station. Thermal management takes several factors into account here, including current battery temperature, remaining range, the predicted charging rate and the amount of charging planned as part of the overall route calculation.

Combined Charging Unit for Charging at up to 195 kW

Alongside the electric motors and high-voltage batteries, new charging technology is also part of the 5^th generation BMW eDrive. The Combined Charging Unit (CCU) in the BMW iX enables an extremely high level of flexibility when charging. The CCU brings together the functions of the voltage transformer, charging electronics and power distribution, plus the management systems for the drive, high-voltage and charging functions of the drive units, into a single package. Hooking up the high-voltage battery to a Level 2 Wallbox allows it to be topped up with AC at a charging rate of up to 11 kW. Using a Level 2 charger, the BMW iX xDrive50 can recharge its battery from 0 to 100 percent in under eleven hours.

The BMW iX xDrive50 can also charge its high-voltage battery at up to 195 kW using a DC fast charger. Plugging the BMW iX xDrive50 into a fast-charging station with 10 percent charge for example, enables its range to be increased by up to 90 miles in just ten minutes at 195 kW. Using the same fast charger, it would take less than 40 minutes to increase the high-voltage battery’s state of charge from 10 to 80 percent.

Charging with EVgo

Recognizing the critical importance of public charging infrastructure to EV drivers, BMW has partnered with EVgo, the nation’s largest public fast charging network and the first in the US to be powered by 100% renewable energy.  BMW Charging Powered by EVgo provides BMW EV and PHEV drivers with access to EVgo and partner charging network stations via an easy to use mobile app, underscoring BMW’s commitment to a high performance and zero emissions driving experience. BMW Charging Powered by EVgo enables BMW drivers to see real-time status of chargers, initiate a session, check their account status, and more all within the BMW Charging Powered by EVgo mobile app.

EVgo and BMW previously partnered on the ChargeNow DC Fast Program and are building on their shared history to accelerate the transition to electric vehicles.  EVgo’s public fast charging network offers the convenience of charging at more than 800 fast charging locations at retail and grocery stores, shopping malls, entertainment centers and other sites ideal for quick, 20-30 minute errands. Plus, for drivers who will be parked for a few hours, EVgo’s relationships with partner networks will provide access to more than 38,000 L2 chargers for drivers, expanding the variety of charging options. With the new BMW Charging Powered by EVgo partnership, buyers and lessees of qualifying fully electric BMW models will receive $100 in EVgo charging credit that can be used at EVgo and partner network stations across all 50 states.

Optimized Body Aerodynamics: Drag Coefficient (C_d) of just 0.25.

Optimizing the aerodynamic properties of the BMW iX have had a direct and positive impact on both its performance and range. The low aerodynamic drag can be attributed to the streamlined body, the tapered glasshouse, flush-fitting door handles, extremely slender exterior mirrors and precisely crafted aero edges, all which combine to produce a very low drag coefficient (C_d) of just 0.25.

Functional aerodynamics elements include third-generation active air-flap control at the front, which directs cooling air to the drive units and brake system when required. In normal driving situations, both the BMW kidney grille and the air intakes at the bottom of the front bumper are completely blocked off. This default setting allows the air to flow around the vehicle unhindered, thereby significantly reducing aerodynamic drag. Opening of the electronically controlled air flaps is done automatically when maximum cooling air is required or during operation of the heat pump for the automatic climate control. The flaps are adjusted gradually, allowing cooling air to be directed efficiently to the brake air ducts and drive components in carefully metered quantities.

Another drag-reducing feature is the sealing of the underbody. Spanning the largest area between the front and rear axle is the smooth aluminum high-voltage battery housing, located low down in the vehicle floor. At the front, aero elements direct the oncoming air past the wheels to prevent adverse turbulence. And airflow along the rear is smoothed by the large rear axle cover and the rear apron’s diffuser. All of these measures lead to the most aerodynamic BMW SAV to date.

BMW iDrive 8

The new BMW iDrive 8 is an instrumental component of the user experience on board the BMW iX xDrive50. The most recent incarnation of the display and operating system takes the interaction between driver and vehicle further into the digital future. The new BMW iDrive 8, a new generation of displays, controls and software, plus extremely powerful connectivity and data processing allow BMW iX to serve as an intelligent and proactive partner for the driver and passengers. The new BMW iDrive 8 was designed with a focus on dialogue-based interaction using natural language and on touch operation. Consequently, new available features include the expanded capabilities of the BMW Intelligent Personal Assistant, which uses new graphics to communicate with the vehicle’s occupants, and the BMW Curved Display – the all-new fully digital display grouping in the BMW iX formed by the information display and control display and angled around the driver.

Connected Navigation, Parking and Charging with BMW Maps

The cloud-based navigation system, BMW Maps, enables routes to be calculated significantly faster and more dynamically than ever before. To accomplish this, BMW Maps combines real-time information with forecasting models that predict the traffic situation along the rest of the route. This allows arrival times to be calculated with an excellent level of accuracy – by both automotive and smartphone standards. The data pool for these calculations is provided by the HERE map, supplemented by knowledge gathered through the swarm intelligence of the BMW Group’s connected fleet (more than 14 million vehicles worldwide). The map data is updated over the air at regular intervals. Machine learning algorithms are also employed for data processing in the BMW Cloud.

With the arrival of the new BMW iDrive 8 in the BMW iX xDrive50, the digital services for navigation, parking and charging are fully integrated into the cloud-based BMW Maps system in a user-friendly way. The calculated traffic situation is now updated at one-minute intervals for example. Entering the destination in the vehicle is easier and faster, too. The one-box search facility allows addresses to be entered in a search box, just like with an online search engine. And over 120 million points of interest worldwide can be located the same way. The stored information is updated several times a week to ensure that BMW Maps is always up to the minute. The My BMW App can be used to transfer destinations from a smartphone straight to the car. The BMW Cloud also contains additional contextual information on points of interest, such as ratings, opening times and images, as well as detailed information on public charging stations.

One of the key new and intelligent functions is “Learning Navigation”, where BMW Maps uses the habits associated with the individual BMW ID as the basis for learning and anticipating the destination the driver is likely to head for. This saves drivers the trouble of entering the destination again for regular journeys, especially the daily commute to work, when they still wish to be alerted to delays or hazards along their route. Information on the current traffic situation for the trip ahead and the estimated driving time are sent to the My BMW App prior to departure. An individually configurable Traffic Widget in the car shows the predicted destination with the accompanying traffic information. Once the suggested destination has been selected, route guidance can be activated with a quick tap of the finger if, for instance, the system proposes an alternative route due to high traffic levels.

Improvements have also been made in terms of the help provided by BMW Maps when searching for a parking space. For roadside parking, a parking search route is calculated based on a probability analysis. This guides the driver to their destination along a route offering a very good chance of finding a free space. BMW Maps is additionally able to suggest parking spaces with charging facilities, a real boon for electric vehicles.

Connected Charging: Easy Charging Thanks to Intelligent Connectivity

Digital services from Connected Charging are designed to make sure that charging on the road can be completed easily and conveniently with the BMW iX xDrive50. During the journey, the BMW Maps navigation system shows public charging stations along the route or in the vicinity of the destination. Color coding is used to indicate charging station availability directly in the listing, together with further details such as the charging capacity offered and information on the operator and possible payment methods. When searching for charging stations, a filter can be added to show fast-charging stations only.

Charging stops can be factored into route planning in the My BMW App thanks to Connected Charging. The system calculates the optimum charging strategy and suggests the quickest overall route. This exact and detailed route planning provides an accurate estimation of the arrival time with included charging. When the driver selects a public charging station, the navigation system will also show them suggestions for restaurants, cafés, attractions or cultural venues in the area to allow them to make the most of the time while their car is charging.

The Remote Services in the My BMW App can be used to remotely control both the charging process and pre-conditioning of the BMW iX xDrive50. In this way, the driver can program when vehicle charging and pre-conditioning of the interior and battery should start taking into account the amount of energy required and the planned departure time. The driver will receive a push notification once the target charge level has been reached or if there are any irregularities during charging. Similarly, information on charging status, range and other details can be viewed in the My BMW App on a smartphone as well as in the vehicle. The My BMW App also contains a transparent evaluation of all charging cycles performed either at home or on the go. In addition to this, the app can be used to start or stop charging remotely and to define a maximum charge level in order to conserve the battery, for instance.

My Modes for an All-Encompassing Driving Experience

The new My Modes use an interplay of various functions to create special experiences during the journey. Based on a combination of vehicle and interior ambience settings tailored to the moment, they can be selected easily by voice command, by touch from the My Modes menu in the control display or by using a dedicated button on the center console. This button replaces the Driving Experience Control switch in the BMW iX xDrive50 and offers an extended range of functions.

There is a choice of three modes in the BMW iX: PERSONAL, SPORT and EFFICIENT. They each activate specific settings for the drive system and chassis, the display styles, the ambient lighting’s color scheme, the drive unit’s interior soundtrack and the seat backrest width. EFFICIENT mode is focused on sustainable driving. Here, changes to the accelerator response and tips shown in the information display help the driver to operate the BMW iX xDrive50 using as little electric power as possible. The driver is also supported by the intelligent Efficiency Trainer, and the interior ambience is made as calm as possible: a blue shade sets the tone for the lighting mood and the drive sound becomes quieter. In SPORT mode, the focus switches to generating a pulse-quickening driving mood. This is aided by the more direct settings for accelerator and steering response and a chassis set-up geared to sporty driving, while the drive unit’s soundtrack with its distinct acoustic feedback, snug-fitting backrests with optional multi-contour seats, pared-back displays and interior lighting in Thrilling Orange all add to the effect. PERSONAL mode allows customers to create their own individual My Mode. The vehicle characteristics are set to a balanced configuration. The customer can choose various lighting and color settings and display layouts, and also select other settings to create their personal ideal driving experience.

Great Entrance Moments

“Great Entrance Moments” is the name given to the user experience from the point when the driver first approaches the BMW iX xDrive50 until the journey begins. All steps are orchestrated by the vehicle and blended into one welcoming experience. Ultra‑wideband (UWB) radio technology allows precise triangulation between the vehicle and the key or smartphone, meaning that the car knows the direction the driver is approaching from and how far away they are.

Once the distance drops below ten feet, the vehicle prepares and carries out a choreographed sequence. It begins with an orchestrated lighting effect using the exterior and interior lights, then proceeds to activate the light carpet, illuminate the door handles and automatically unlock itself. The car then activates the entry assistance features along with the steering wheel and surface heating, plays a start-up animation on the BMW Curved Display, loads the BMW ID settings and establishes a connection with the smartphone, before finishing with a customized welcome window showing a personal greeting as well as handy suggestions and information.

Remote Software Upgrades

Since the introduction of BMW iDrive 7 in 2018, BMW drivers have been able to keep their vehicle up to date with the latest software by means of the Remote Software Upgrade. The BMW Group is one of the leading manufacturers in the field of over‑the-air upgrades – over 1 million cars upgraded in 2021 for example. The new BMW iDrive 8 further enhances the options for updating the in-car software and expanding its functions. New and improved functions can be imported quickly and easily over the air, either using the car’s built-in SIM card or via the My BMW App. Installation is subsequently launched by the customer and seldom takes longer than 20 minutes. Updated software is installed free of charge.

When a new Remote Software Upgrade is available, drivers will receive a notification together with accompanying information in the vehicle, on their smartphone in the My BMW App and, in future, from the BMW Intelligent Personal Assistant too by means of a special widget on the control display. In the BMW iX xDrive50, Remote Software Upgrade will now also offer the possibility of performing extremely complex and large software updates in areas such as driver assistance and partial automation, while additionally enabling drivers to schedule the installation process. For this, the vehicle must first be securely parked in accordance with the instructions. Installation can then be carried out automatically at a pre-set time – meaning it can be done overnight as well.

Precision Navigation and Additional Information with Augmented Reality Video

The new Augmented Reality Video function available to supplement the BMW Maps navigation system’s map view enables the driver to find their way with greater ease and accuracy. A live video stream from the driver’s perspective is shown on the control display and is augmented by additional helpful information. When dealing with confusing turns, for instance, an animated directional arrow is integrated into the video image to help the driver take the best turn‑off for the planned route. Depending on the situation at hand, the Augmented Reality Video view is activated prior to the maneuver to be performed and disappears again afterwards.

Using graphics to enhance reality opens new ways of ensuring drivers enjoy a safe and relaxed journey to their destination. As well as superimposing arrows, points of interest (POI) of relevance to the driver can also be highlighted in the live video stream. Tapping the indicated POIs brings up further information about them, such as user ratings, opening times or images.

The ability to show both a section of the map and the live video stream augmented with additional information in the control display’s split-screen view is unique in this segment. Using Augmented Reality Video to help drivers search for a parking spot is another available feature.

Snapshots: A Glance Inside the Vehicle and Theft Protection with new Interior Camera

Making its debut in this form in the BMW iX xDrive50, the overhead interior camera can be used by the occupants to take snapshots during the journey, allowing them to capture special moments and share them with friends and family. Pictures can be taken by voice command, gesture or touch control, and there is also the option of a self-timer (three second delay). The camera system can even be set to only take a photo when at least one of the occupants is smiling. The camera operates in HDR mode, while the night mode produces sharp black-and-white images even at night or in low light conditions. Pictures can be shared by simply scanning a QR code in the control display with any smartphone connected to the car via WiFi.

Customers can send pictures from the interior camera to their smartphone using the My BMW App’s remote function if they wish to take a glance inside the car to check whether bags or other items have been left there, for example. The interior camera is also activated when the new Remote Theft Recorder – coming in the future for the BMW iX – is triggered. This system relays a message to the customer’s smartphone when the vehicle’s anti-theft alarm system is set off. The customer is then able to access and save the pictures from both the interior camera and the cameras at the front and rear of the vehicle and on its exterior mirrors.

Careful attention was paid to privacy and security from the outset in the development of all the interior camera functions. Customers always have complete transparency and control over the functions. When the interior camera function is opened for the first time, a data privacy disclaimer containing all the relevant information flashes up in the display prior to activation. This disclaimer must be accepted before pictures can be taken, and these are subsequently only stored locally in the vehicle. Images are only transmitted if they are requested by the customer via the My BMW App. This is done directly using end-to-end encryption; no pictures are stored on BMW servers. Customers have the option of deactivating the camera’s picture-taking function again at any time.

5G Connectivity and Personal eSIM

The BMW iX xDrive50 is the first BMW to feature available 5G support. As well as the built-in SIM card, it is the first BMW model to offer the eSIM technology that has been featured mainly on smart devices such as tablets and smartwatches. The Personal eSIM essentially turns the car into another digital and connected device in the customer’s ecosystem. Both SIM cards are fully geared to the new 5G mobile technology and have DSDA (Dual SIM Dual Active) capability. Mobile reception is significantly improved by the vehicle’s own 5G antenna system.

The Personal eSIM allows the customer - with compatible mobile service provider - to use their mobile contract’s SMS, call and data allowances from their car with ease – even in situations where they don’t have their smartphone with them. Users can extend an existing mobile contract by activating the Personal eSIM via one of the available network operators. What’s more, the Personal eSIM isn’t linked to just one car, but the user’s BMW ID – meaning it can be transferred to other BMW vehicles with Personal eSIM functionality. The eSIM is configured automatically when users sign in with their BMW ID, after which it is available immediately.

When connected to the 5G network, customers benefit from the low latency and high bandwidth of up to two SIM cards, depending on the quality of the signal. As a result, data is exchanged between the BMW Cloud and vehicle faster and Remote Software Upgrades can be downloaded to the car in a fraction of the normal time required. An in-car WiFi hotspot directly linked to the Personal eSIM is also enabled, dispensing with the need for an additional contract when setting up a hotspot. As many as ten devices can be connected to the vehicle’s WiFi hotspot simultaneously, providing them with high-speed internet access that allows functions such as video streaming in full HD quality.

The ability to activate the Personal eSIM is being gradually expanded in collaboration with mobile providers and network operators and depends on the individual parameters in each country. Customers in the USA should be able to activate the Personal eSIM via participating network providers.

BMW Digital Key Plus with Ultra-Wideband Radio Technology

BMW is a pioneering partner in the use of smartphones as digital vehicle keys and plays a leading role in devising industry-wide standards. It has worked relentlessly on the further development of the BMW Digital Key since it was first introduced and is now offering a new generation of this convenient and secure means of unlocking and starting the vehicle without the user even having to take their Apple iPhone out of their pocket.

The BMW Digital Key Plus, set to make its debut with the BMW iX xDrive50, employs ultra-wideband (UWB) technology already integrated into the vehicle and the iPhone’s U1 chip. As customers approach the BMW iX xDrive50, they are welcomed by a staged lighting effect using the exterior lights, and the vehicle unlocks just before they reach the door. Once they have got in, the Apple iPhone can be simply left in the user’s pocket or placed in the smartphone tray for wireless charging; nothing else is required to start the vehicle.

UWB is a digital radio technology for short-range high-bandwidth applications that offers exceptionally precise location identification combined with maximum security. It has the additional benefit of ruling out the possibility of relay attacks, where the radio signal is disrupted or intercepted.

Apple and the BMW Group have been working closely together with the Car Connectivity Consortium (CCC) to develop the Digital Key Release 3.0 specification for UWB, which will serve as a global standard for both the automotive industry and smartphone manufacturers. The iPhone’s iMessage service can be used to share a Digital Key with up to five other vehicle users. The Digital Key Plus function is expected to be available from the end of 2021.

Personalization Using the BMW ID

When interacting with the new BMW iDrive 8, BMW iX xDrive50 customers benefit from increasing personalization of the user experience based on their BMW ID. This is used for securely storing even more personalized settings and transferring them between vehicles. A PIN code can be created, or the BMW ID associated with a particular key to prevent other vehicle users from accessing personal data. When signing into a vehicle for the first time, simply scanning a QR code is all it takes to create a new BMW ID on a smartphone. If the user has the My BMW App and is therefore already in possession of a BMW ID, this will be automatically imported into the car via the app when the QR code is scanned.

The BMW ID can be created and activated effortlessly and securely in vehicles with BMW iDrive 8 or BMW iDrive 7. Once the BMW ID has been imported, the driver will receive a personal greeting which will include the customized profile image the driver can create in the My BMW App. At the same time, personal settings for seat and steering wheel position, exterior mirrors, navigation system, driver assistance functions, display layouts, shortcuts and favorites as well as infotainment system settings will be imported automatically. Personalized suggestions from the BMW Intelligent Personal Assistant are stored in the BMW ID, together with individually selected wake words and privacy settings. Once the BMW ID has been activated with the associated key or by selecting the BMW ID in the vehicle, the personal settings are instantly adopted. The customer can elect to save these personal settings to the BMW Cloud, thereby allowing them to be imported into other appropriately equipped BMW vehicles once the user has logged in.

If the vehicle is made available to another user, all personal data and settings will be protected by switching to a guest account where this information can be neither viewed nor modified. And if the vehicle is briefly given to a stranger in order to park it, for example, activating Valet Mode temporarily disables access to both personal data – such as vehicle, infotainment and control functions – and the luggage compartment.

Smartphone and Third-Party Integration

Integrating Apple CarPlay® more into the BMW iDrive environment    enables customers to use a great number of functions from their car in the same way they do on their smartphone. One notable new feature when using Apple CarPlay is that the Apple Maps navigation map is shown not just on the control display but also on the information display in the BMW Curved Display. The corresponding navigation instructions also appear in the BMW Head-Up Display when route guidance is active. A special function for all-electric vehicles will be added to Apple Maps in 2022: if the distance to the destination is greater than the current range, Apple Maps will automatically plan a charging stop and modify the route accordingly.

Google Android Auto^TM offers customers access to a wealth of smartphone functions and content while driving. Wirelessly connecting an Android smartphone (with Android 10 or higher) to the BMW iX xDrive 8 will be quicker and easier than ever. Assuming Bluetooth is activated on the device, a prompt to connect to the car will be displayed automatically when the user gets in. Following confirmation, the device will be connected in just one step so that it is instantly ready for Bluetooth phone calls or Android Auto. Deep integration into BMW iDrive 8 will allow Android Auto content to be shown in multiple display areas, too. If Google Maps navigation is active, the map will appear in the information display as well as the control display, while navigation instructions can also be viewed in the Head-Up Display.

Advanced Driver Assistance System Sensors

The BMW iX is the BMW Group’s first model to feature driver assistance systems from a new technology toolkit. The new technology toolkit gives the vehicle outstanding intelligence when it comes to monitoring its surroundings and transferring and processing data. For example, the tech is designed to be able to process 20 times more data than existing models. This means many times more sensor data can be processed.

The BMW iX xDrive50 is equipped with a wide range of assistance functions which make driving and parking safer and easier. Drivers of vehicles both in standard specification and featuring the optional Driving Assistant Professional and Parking Assistant Plus will be offered extended, optimized and new functions during their ownership of the vehicle that are designed to provide them with the best possible assistance with the task of driving. Noticeable improvements carried out in how the various functions work provide considerable added value for customers.

The new BMW iDrive 8 makes the driver assistance functions more user-friendly. Controls have been reduced to the essentials, ensuring that the driver can activate the optimal degree of assistance quickly. The focus is on overall, intelligent automation, simplification of system status and intuitive operation. This simplification can be seen in the reduced number of buttons on the multifunction steering wheel, for example.

The exceptional intelligence of the BMW iX is the product of an all-new software stack, coupled with the latest generation of sensors and an extremely powerful computing platform for evaluating and processing data collected about the vehicle’s surroundings. The reach and quality of the system of sensors are class-leading: high ranges and recognition rates for pedestrians, other vehicles, traffic signs and other nearby objects are achieved with the 8 MPix front camera making its worldwide automotive debut here. Another global first for a vehicle is a front-mounted radar system, which uses its array of aerials to offer maximum ranges of up to 300 yards and achieve a vertical resolution in several levels for the first time. In total, five cameras, five radar sensors and 12 ultrasonic sensors team up to map the vehicle’s surroundings, the data they gather providing the basis for the BMW environment model on the computing platform.

If the customer has given their consent, the data collected by sensors in extremely challenging driving situations is evaluated using artificial intelligence via the cloud in the BMW backend and utilized to constantly improve the assistance systems. These improvements are always considered in the context of worldwide system certification (homologation) and do not violate product conformity at any time. They can then be installed across the vehicle fleet over the air.

When creating the systems of sensors for its vehicles, the BMW Group focuses on creating a combination of different technologies, whose specific abilities and strengths complement each other to create a precise picture of the vehicle’s surroundings. For example, the data collected by radar sensors on vehicles or other road users ahead of the car is constantly matched against the images supplied by the front cameras. The helps the road situation at hand to be assessed in as much detail as possible and enables the relevant driver assistance functions to respond as required.

The key new features in terms of design include the camera and radar sensor systems fitted out of sight within the BMW kidney grille. The front-mounted radar is integrated seamlessly into the grille. In order to guarantee the greatest possible precision when using the radar sensor, a nanoscale vacuum-based coating process is employed in its manufacture. Here, the two color finish and visible 3D effect are produced by vaporization using laser technology and by a plasma-fired application technique in a high vacuum. The laser-based method developed specially for production of the kidney grille on the iX xDrive50, together with a precisely defined combination of material and layer thickness, optimize radar performance and ensure an appearance as classy as it is familiar.

An additional polyurethane coating reduces the kidney grille’s susceptibility to damage. The self-healing effect of its surface repairs minor scratches, for example – within 24 hours at room temperature or through a five-minute supply of warm air. The BMW kidney grille of the iX is also an essential component of the highly developed automated driving and parking systems. The camera positioned in the center of the grille – like the camera integrated into the BMW badge at the rear – has its own cleaning system. Up to two other cameras are positioned near the rear-view mirror on the windscreen. The exterior mirrors on the driver’s side and front passenger side each also have a camera. Like the cameras, the ultrasonic and radar sensors of the BMW iX also provide a complete all-round view. Six ultrasonic sensors are in each of the front and rear bumpers. Radar sensors are positioned on either side of the car at both the front and rear.

Advanced Driver Assistance System Functions

The BMW iX xDrive comes with an extensive suite of assistance systems designed to enhance both comfort and safety. The standard front collision warning system can slow the car to a standstill in order to avoid an impact or mitigate its consequences. It is active in situations such as approaching a vehicle in front and in response to oncoming traffic, and interacts with other vehicles, pedestrians and cyclists.

Cross-traffic alert with braking helps to minimize the danger of a collision with crossing traffic when entering an intersection with restricted visibility. The Evasion Assistant helps to avoid collisions with vehicles or pedestrians that appear suddenly. As soon as an evasive maneuver corresponding to such a scenario is detected, the system helps the driver direct the vehicle into a clear adjacent lane with steering inputs.

Speed Limit Info including pre-warning allows the driver to set a maximum speed and guards against acceleration beyond that point. When driving with Cruise Control activated and a speed restriction is detected by the front-mounted camera, the Speed Limit Assist function enables the driver to adopt that speed as their desired figure at the touch of a button or automatically.

Lane Departure Warning registers road markings and alerts the driver to the danger of an unintended deviation from their current course using the steering wheel vibrations. The system also prompts the driver to guide their vehicle back into the correct lane by initiating a steering impulse.

The functions grouped together in the standard Driving Assistant also noticeably improve safety in the BMW iX xDrive50. Blind Spot Detection reduces the risk of a collision when pulling out into the adjacent lane with the turn indicator activated. This system initiates a visual signal in the exterior mirror and a steering wheel vibration to alert the driver to the presence of a vehicle to their side in the adjacent lane or approaching from the rear. At speeds of at least 40 mph, the system also prompts the driver to steer the BMW iX back into their original lane by initiating a steering impulse. In the BMW iX xDrive50, Blind Spot Detection includes a new function in turn-off situations. At a speed of up to 12 mph, the system warns the driver of a risk of collision in a turn-off maneuver signalled by activating a turn indicator.

The Driving Assistant also contains both rear collision warnings and rear crossing-traffic warnings, which works using side-mounted radar sensors and employs warning alerts and braking inputs to reduce the danger of a collision when reversing towards roads which are difficult to see into.

Another new feature is the exit warning function, which activates visible and acoustic signals when a vehicle or cyclist is approaching the BMW iX xDrive50 at speed and there is a risk of collision with the side of the vehicle. The driver or front passenger is warned about the danger by flashing LEDs in the mirror or the ambient lighting along the door. An acoustic warning is emitted and opening of the doors on the relevant side of the BMW iX delayed. This delay mechanism can be activated on all four doors – i.e. also the rear doors.

Optional Driving Assistant Professional

Active Cruise Control with Stop & Go and Lane Keeping Assistant – which focus on energy efficiency when EFFICIENT mode is selected – are combined in the optional Driving Assistant Professional. Distance to the vehicle in front can be selected by steering wheel-mounted control.

The latest version of Lane Keeping Assistant – making its debut on the BMW iX – can be used in more traffic situations than before. To provide its far-reaching functionality, the system factors in the data supplied by the front- and side-mounted cameras, the front-facing radar sensor and the four radar sensors facing out to the sides. Lane Keeping Assistant operates at speeds of up to 124 mph. It takes its cues from lane markings and vehicles driving ahead in order to help the driver keep the vehicle in the recognized lane with steering corrections. This also proves to be an effective aid in situations where the lane narrows.

A dedicated button on the steering wheel’s left-hand spoke ensures the systems are easy to operate. Pushing it once activates both the Active Cruise Control with Stop & Go and Lane Keeping Assistant. Assisted View in the instrument cluster gives the driver an overview of the activated systems and their functionality. The central area of the cockpit display is reserved for a three-dimensional mock-up of the vehicle and its surroundings. Here, the driver can see an image of the cars, trucks and motorcycles detected by the camera and radar sensors in the driver’s current lane, along with those in any adjacent lanes. Vehicles within a critical distance are highlighted. Icons indicate situation-specific manoeuvres that can be carried out with the help of assistance systems. In this way, Assisted View offers the driver a convenient way of checking the status of the driver assistance systems and the relevant courses of action with a single glance at any time.

Parking Assistant, Rear View Camera and Parking Assistant Plus

BMW iX xDrive50 drivers benefit from helpful assistance when parking and maneuvering. The standard Park Distance Control (PDC) with sensors at the front and rear provides visual and acoustic alerts and automatic brake inputs to avoid collisions with obstacles to the sides and rear of the vehicle. Standard equipment also includes the Parking Assistant, which helps the driver to select and use parking spaces either parallel or perpendicular to the road. Suitable spaces are detected using ultrasonic sensors as the vehicle drives past. A new feature is the system’s ability to drive into perpendicular spaces forwards or in reverse. The latest version of the Parking Assistant can be used both to enter and exit spaces. As well as the necessary steering inputs, it now also carries out the acceleration, braking and gear changes required for the maneuver.

Standard equipment for the BMW iX xDrive50 also features a Rear View Camera with Panorama View and the Back-Up Assistant. The Back-Up Assistant offers the highly convenient option of automated reversing in confined spaces or situations where the driver does not have a clear view, such as multi-story garages or tight driveways. To do this, it stores the steering movements for any section the car has just driven forward along at no more than 22 mph. The system is then able to reverse the vehicle for distances of up to 50 yards by steering it along the same line it took when moving forward. All the driver must do is operate the accelerator and brake pedals and monitor the vehicle’s surroundings. The Back-Up Assistant can back the car up automatically at a maximum 5.5 mph.

Parking Assistant Plus with Remote 3D View and Remote Theft Recorder.

The functions contained in the optional Parking Assistant Plus provide an excellent overview of your surroundings in many different situations. Assistance, parking and panorama view including 3D View help to create a 360-degree image of the vehicle and its surroundings, which is shown from various angles in the control display. Meanwhile, the Remote 3D View function gives drivers the ability to call up a three-dimensional live image of their vehicle and its immediate vicinity on their smartphone.

At a future date, the Remote Theft Recorder will be made available for the BMW iX xDrive50. When activated, it will use use the new interior camera. If the vehicle is stolen, this system can send a message to the customer’s smartphone. The customer can then access and store the images from the interior camera and videos recorded by the cameras at the front and rear of the BMW iX and on its exterior mirrors.

Exterior Design

The exterior dimensions of the BMW iX xDrive50 – length: 195 inches, width: 77.4-inches, height: 66.7 inches – allow it to combine the functionality of the BMW X5 with agility of the BMW X6 and the expressive appearance of the BMW X7. The result is a distinctive re‑imagining of the powerful proportions of a large BMW SAV. The BMW iX is comparable with the BMW X5 in length and width and is almost the same height as the BMW X6 due to its flowing roofline. The larger diameter of its wheel and tire profiles, meanwhile, bring to mind the BMW X7. A wheelbase measuring exactly 118.1 inches and wide front and rear tracks provide the ideal platform for chassis tuning which balances luxurious long-distance comfort and sporty cornering characteristics.

Front Design: Expressive, BMW Kidney Grille Serves as Intelligence Panel

The front-end design of the BMW iX xDrive50 features a distinctive prominent BMW kidney grille and equally familiar twin headlights – which have been newly interpreted with a dash of futuristic style. Since the eDrive system of the BMW iX xDrive50 requires only a small amount of cooling air, the kidney grille is completely blocked off. Its role has thus turned digital and now it functions as an intelligence panel. Camera technology, radar functions and other sensors are integrated seamlessly into the grille behind a transparent surface along with their heating elements and cleaning system.

Slim LED Headlights and Functional Front Roundel

The slimmest headlight units ever to feature on a series-produced BMW model provide a minimalist take on BMW’s familiar four-eyed front-end appearance. The daytime driving lights have a new design - as two-dimensional strips along the upper edge of the headlight units. This gives the headlights a totally new appearance in daylight. The daytime driving light strips include the turn indicator function. The BMW iX xDrive50 is fitted with standard full-LED headlights. The darkened light fixtures are set well back into the inner sections of the headlights and therefore only become visible when switched on. The fixtures in each headlight unit team up to generate both low and high beam.

The hood of the BMW iX xDrive50, with its pronounced three-dimensional sculpting, extends all the way up to the headlights and BMW kidney grille. All hood lines converge on the kidney grille and the BMW logo above it. The roundel is itself a functional component, serving as the washer fluid filler neck. It opens and closes again – once the fluid has been topped up – with a gentle push. The hood does not have an opening mechanism for use by the customer; the drive system technology and power electronics below the surface can only be accessed by workshop technicians.

Side View: Clear Surface Structuring, Precise Lines

When the BMW iX xDrive50 is viewed from the side, its reduced design language accentuates the modern and very distinctive styling of the all-electric SAV. The minimalist surface sculpting creates an athletic body whose uncomplicated appearance is highlighted by small number of precise lines. The almost rectangular contours of the front and rear wheel arches are a head-turning element of the exterior design.

A hallmark exterior side window design elements of BMW i cars appears in an updated form. The tapering of the window graphic towards the rear and the forward-slanting C-pillar underline the dynamic lines of the car’s silhouette. The “stream flow” of converging lines mimics the airflow along the sides of the car. On the BMW iX xDrive50, this distinctive graphic takes the form of a black surface connecting the rear side windows and rear window and carries the inscribed model badge.

Integrated Flush Door Handles and Frameless Windows

The flush electric door handles, which are operated by the press of a button, are embedded into the door surfaces and are finished in a contrasting color. Indirect lighting illuminates the handle recesses. With the latest generation of the optional Comfort Access system, the doors lock or unlock automatically as the owner approaches or walks away from the car. The required signal is sent to the car using the radio remote control or the BMW Digital Key (via the customer’s smartphone).

Doors with frameless windows make their debut in a large BMW SAV. Previously only seen on BMW coupés, this design brings a flowing, sporting appearance to the side window design. High-gloss black trim for the B-pillars provides an attractive contrast against the body color while three layers of sealing around the doors provide excellent acoustic comfort.

Aerodynamically Optimized Exterior Mirrors, Black Body Edging

The innovative design of the exterior mirrors on the BMW iX xDrive50 helps reduce wind noise, optimize aerodynamics and improve all-round visibility. The super-slim mirror bases attach to the lower edge of the side window surround, removing the need for the classical mirror triangle at the front of each side window. The mirror caps are painted in body color while the mirror base is finished in high-gloss black. The slim geometry of the mirrors and carefully positioned aero foils help reduce wind noise. The turn indicators, which measure only around two millimeters in width are integrated into the exterior mirrors behind glass covers.

Among the design features familiar from classic BMW X models is the black surround at the lower edge of the body. On the BMW iX xDrive50 this forms a band around the whole car. The charging socket is located in the same place as the fuel filler neck on conventionally powered BMW models – i.e. behind a flap on the right-rear wheel arch.

Rear Design: Modern and Minimalist

The modern and minimalist design of the rear surfaces accentuates the width of the BMW iX. The minimalist design language with a small number of joints and character lines exudes an aura of simplicity and sophistication. The aerodynamics of the BMW iX are further enhanced by the flow of air over the roof all the way to its trailing edge, and by a diffuser in the rear bumper.

The tailgate has no separation joints and extends across the whole of the rear. The rear-view camera is integrated into the black ring of the large BMW roundel positioned in the center of the tailgate. The camera lens is cleaned automatically by a water spray system which extends from behind the roundel.

Like the headlights, the single-piece rear LED lights have a slimmer design than on any previous series-produced BMW Group vehicle. The light fixtures are integrated directly into the three-dimensional lens cover mouldings, creating an extremely bold appearance. The L-shape, familiar from other BMW models, is used in modern interpretation within the single light strip housing of the rear lights and brake lights, and the horizontal turn indicators, which only become visible when active.

The reversing light and rear fog lights are located along with the reflector in an extremely slim strip in the rear diffuser. Secondary light units positioned at the outer edges of the car beyond the tailgate opening include turn indicators, rear lights and brake lights, ensuring that the relevant light signals are still visible when the tailgate is open.

Interior Design

The fully digital BMW Curved Display, the latest generation of BMW iDrive, an innovative architecture for cockpit and center console - with a hexagonal steering wheel and around 50 percent fewer buttons and switches, sustainable materials and new design approaches such as shy tech – are the prominent features inside the BMW iX xDrive50. The progressive design of the interior plays a significant role in the iX’s driving experience. Equipment such as the BMW Head-Up Display, Bowers & Wilkins Diamond Surround Sound System and standard panoramic glass sunroof with electrochromic shading not only deliver enhancements to comfort and practicality in day-to-day use and on longer trips. Together with a choice two olive leaf tanned leather, a microfiber/wool blend, and three non-leather options, they also offer customers exceptional freedom when it comes to configuring their BMW iX precisely to their personal style.

“We designed the BMW iX from the inside out. “In the process, we took particular care to create a modern, warm and minimalist interior design with a very spacious feel.”

Vast amounts of room, a top-quality selection of materials, newly developed seating and the extraordinary expanse of the panoramic glass roof combine to immerse all five seats inside the BMW iX cxDrive50 in a luxurious lounge-style ambience. The brand-new architecture of the BMW iX cabin underpins the straightforward functionality that revolves entirely around the needs of the driver and their fellow occupants. The absence of a center tunnel resulting from the eDrive concept adds to the open, airy feel, while also creating extra legroom in the front and rear as well as sufficient space for storage facilities.

Shy Tech: Where People Take Center Stage and Intelligent Technology Fades into the Background

The technology aboard the BMW iX xDrive50 is used intelligently, only manifesting itself when it is required. This makes it intuitive to use rather than overly complex. The interior design conveys a sense of safety and familiarity and engenders a new type of bond between occupants and vehicle.

All displays and controls have been reduced to the essentials. The shy tech approach for the interior can be seen in a number of features, including speakers that have been integrated out of sight, delicately styled air vents, heated surfaces and the way the BMW Head-Up Display’s projector has been recessed into the instrument panel to make it almost invisible. The hexagonally shaped steering wheel, a rocker switch for gear selection and the BMW Curved Display – which forms part of the next-generation BMW iDrive 8 – hint at the futuristic form of driving pleasure.

The newly developed seats for the driver and front passenger have integral head rests for a distinctly sporty appearance. For the first time in a model from the BMW Group, there is the option of integrating speakers into the seat. The sound sources positioned beneath the surface in the head rest and lumbar areas further enrich the acoustic experience inside the BMW iX and are another example of the principle of shy tech being applied. Besides the seats’ extensive multi-way electric adjustment, there is also the option of seat heating, seat ventilation and a massage function.

Clearly Structured Surfaces for a Generous Sense of Space

An ambience of modern luxury sets the tone for both the front and rear compartments of the BMW iX xDrive50 interior. The minimalistic design language and clearly structured surfaces give the cabin an exceptionally spacious feel. The door panel layout features a distinctive diagonal split using different colors and materials. The door handles have been sleekly integrated into the diagonal accent strip along with the electric door opening switch. Buttons for adjusting the seat position are located at the top of the front door panels where they are ergonomically arranged in the form of a seat. The passenger-side armrest incorporates a compartment for holding a mobile phone. Meanwhile, the audio system’s midrange speakers embedded beneath the door panels’ fabric trim are hidden from sight yet make a very audible impact on the enjoyment of the journey.

Three Interior Design Variants and Sustainable Materials

Customers can choose from three design variants to give the interior of their BMW iX xDrive50 additional individuality. These bring specific materials and color schemes to the surfaces of the seats, door panels, armrest, center console and the upper section of the instrument panel, creating unique design and color worlds with their own distinctive characteristics. Standard Atelier specification includes surfaces in Sensatec with a striking seam pattern and perforated areas. It is available in Black, Oyster and Mocha. If the optional Stonegray trim is specified, the surfaces are adorned with a diagonal pattern of materials and colors combining high-quality textile and microfiber fabrics. The asymmetric styling and quilting composed of triangular, square and pentagonal sections give the seats their very modern appeal. Contrast stitching on the seat surfaces adds a further highly distinctive touch. The instrument panel with printed color gradient breaks new ground for car interiors. Also available is Exclusive Natural leather and the color shades Castanea and Amido.

The surface of the leather used for the seats and instrument panel is treated with a natural olive leaf extract, thereby avoiding any production residue that is harmful to the environment, while also giving the leather a particularly high-quality yet natural look. This especially gentle process has proven its worth for many years in the treatment of leather surfaces in the BMW i3 and is now used in the interior of the BMW iX xDrive50. The sustainability-focused approach applied when selecting raw materials and production methods has also resulted in the use of FSC-certified wood and a high proportion of recycled plastics in the surfaces of the door panels, seats, center console and floor coverings, plus floor mats made from recycled nylon waste material.

Lounge Ambiance in Rear Compartment, Surface Heating Generates Inviting Atmosphere

The rear bench seat has been designed for three passengers. The outer seats have integral head rests, which can be equipped with optional built-in speakers. The head rest of the center seat can be folded down to optimize rear view. The omission of the center floor tunnel means that anyone in the second row also enjoys a generous amount of legroom. The open sense of space this creates combines with the broad bench seat extending into the door areas to reinforce the lounge-style feel and increase passenger comfort. A Travel & Comfort system has been integrated into the front seats that can be used by occupants in the rear to attach coat hooks or hold tablet devices. A pair of USB-C ports can also be found in each of the front head restraints.

Heated rear seats are also available as an option. This function is part of the optional Radian Heat package, which also brings heating on vertical surfaces such as the instrument panel, glove compartment, door panels, and contact surfaces like the center armrest and steering wheel. All of this helps to warm the interior particularly efficiently. Spreading the heated areas around the surfaces of the interior in this way allows the occupants of the BMW iX to sense the change in temperature much more quickly than with a conventional distribution of warm air. And direct contact with the warmed surfaces fast-tracks the feel-good factor for those on board.

The rear backrest has a 40:20:40 split, allowing the amply proportioned luggage compartment to be expanded as required by folding down individual sections.

Slim Instrument Panel, Freestanding BMW Curved Display

The BMW iX xDrive50 interior’s modern, spacious feel is enhanced by the slim instrument panel, which is covered in Sensatec with the option of either microfiber fabric or Natural leather tanned with olive leaf extracts. In the Stonegray trim, the graduation of color from the light to the dark areas reinforces the impression of an extremely light design.

The BMW Curved Display is held in place by a supporting structure that is concealed from the occupants’ view, so it appears to be standing freely in the cockpit. It has a magnesium housing and a frameless, single-piece glass surface. The anti-reflective glass makes it possible to dispense with the customary binnacle for shielding the readouts from sunlight, giving the cockpit area a remarkably tidy and airy appearance.

“The BMW iX is the first model from the BMW Group to feature the impressive high-resolution Curved Display, which is far larger and sharper than the displays in our current models,” remarks Frank Weber. “As a result, the BMW iX interior points the way ahead for cockpit design in future BMW models.”

The curved, one-piece display brings together the 12.3-inch information display and the 14.9-inch control display to form a single unit angled towards the driver. The interlinked, driver-focused display ensemble optimizes how information is shown and makes the display’s intuitive touch control even simpler to use. At the same time, the control display section can still be clearly seen and easily operated by the front passenger.

The Curved Display in the BMW iX xDrive50 teams up with BMW iDrive 8 to deliver a totally new graphics experience. The instrument cluster offers new, completely customizable display options that provide the driver with precise information tailored to the current situation. Exceptionally intuitive operation using voice or touch control enables the driver to interact with the additional intelligent functions aboard the BMW iX xDrive50 easily and safely. This takes the renowned user friendliness of BMW display and operating systems to the next level.

Newly Designed Center Console Control Panel

The Curved Display’s position and technology have been optimized to facilitate very intensive and intuitive use of the touchscreen functionality. All elements of the iDrive 8 menu can still be selected and activated with the familiar center console Controller. The Controller is enclosed by a sharply styled control panel with a high‑gloss black frame, a glass-effect surface and white backlit buttons. The rest of the control panel design is an example of the shy tech principle. Instead of conventional buttons, a control surface with active haptic input subdivided by feeler bars is used to select the iDrive menus, My Modes and other functions. The Touch Controller, designed in an extremely smart glass-effect finish for the BMW iX xDrive50, is encircled by a bezel painted in Gold Bronze. A roller control allows for convenient adjustment of the audio system volume. The Start/Stop button is illuminated in the signature BMW i blue color, signifying the presence of an all-electric drive system. Nestled between the Start/Stop button and the button for the electromechanical parking brake is a newly devised rocker switch that takes the place of the customary gear selector lever.

The Controller, the rocker switch for gear selection, the audio roller control and the seat adjustment buttons can also be specified in a polished crystal finish as an option. This specification additionally includes a control panel surface made from FSC-certified wood. The open-pore walnut finish again incorporates backlit buttons.

The space gained from the absence of a center tunnel is also used to create additional stowage facilities in the center console area. As a result, the center console’s lower level houses two cupholders, a smartphone tray with inductive charging, a 12V power connection and two USB-C ports.

The center console armrest – which is available in an optional heated version – doubles as a butterfly lid that opens to reveal a roomy, illuminated storage compartment. The rear console terminates in air vents for the rear passenger compartment with a high-gloss black trim surround.

The iX Hexagonal Steering Wheel

The BMW iX xDrive50 is the first model from the BMW Group to be fitted with a hexagonal steering wheel. The rim’s unique, track-inspired contour has the effect of improving ease of access and seating comfort. The hexagonal shape also affords the driver a better view of the section of the Curved Display positioned directly behind the steering wheel.

The new-look multifunction buttons on control pads in a glass-effect finish optimize intuitive operation of both audio and communications functions and the driver assistance systems. Steering wheel heating with a new three-stage control system is, for the first time available for the BMW iX xDrive50 as an option.

BMW Head-Up Display with Frameless Projector Integration

The latest generation of the BMW Head-Up Display features a projector which has been flush fitted into the surface of the instrument panel without a frame, meaning that it is hidden from sight. It projects driving-related information onto the windscreen in the form of graphics that appear directly in the driver’s field of vision. This allows the driver to take in all the key data without having to divert their attention from the road. The information projected by the BMW Head-Up Display includes the car’s speed, speed limits, Check Control messages, status indicators and warnings from the driver assistance systems, detailed route guidance and turn instructions, as well as telephone and entertainment lists. The display’s imaging angle, height and brightness can be adjusted individually.

Automatic Climate Control and Integral Nanofiber Filter

The standard four-zone automatic climate control in the BMW iX xDrive50 allows the driver, the front passenger and the rear-seat passengers to set their individually desired temperature and ventilation levels. The driver and front passenger can adjust the climate control system via the control display or by voice command. The desired temperature is the key variable for this automatic system. Depending on the settings selected in the climate control menu, changing the temperature also adjustments the seat heating, seat ventilation and steering wheel heat. This means individual functions no longer need to be operated separately. Moreover, those on board can see immediately if the system is currently cooling or heating the interior and if the seat heating or seat ventilation is activated. The system also considers the number of passengers on board and where they are sitting. This is the first time that all the vehicle’s temperature and comfort-enhancing functions have been controlled from a single source.

Innovative nanofiber filter technology provides a particularly effective means of helping to keep the air in the BMW iX xDrive50 cabin clean as it prevents ultra-fine particles, certain microbial particles and allergens from entering the vehicle’s interior. Nanofiber filter technology is more rigorous than normal filter systems in removing virtually all particles from the air in the interior in a matter of a few minutes when air recirculation mode is switched on. Drivers are also able to use the My BMW app to activate the air conditioning system’s ventilation function before the journey starts in order to purify the air in the cabin quickly and thoroughly.

Panoramic Glass Roof with Electrochromic Shading

The BMW iX xDrive50 is equipped with a standard panoramic glass roof. Its single-piece transparent surface spans the entire interior without any cross struts to break it up, making it the largest glass roof ever fitted in a model from the BMW Group. The panoramic glass roof plays a major role in giving the interior the BMW iX its generous feeling of space and lounge-like ambience and offers passengers exceptional levels of headroom thanks to the lack of a roller blind. The glass roof features electrochromic shading instead, which can be activated at the press of a button to shield the interior from direct sunlight.

The panoramic roof is composed of a steel frame, two glass panels and three layers of film sandwiched between them. The laminated glass construction offers both optimum protection against ultraviolet rays and an excellent standard of acoustic comfort. The upper glass panel’s triple silver coating is designed to maintain a comfortable climate in the cabin.

Instead of having an interior liner, the roof is the only one of its kind in the automotive industry to employ PDLC (Polymer Dispersed Liquid Crystal) technology for shading the interior. The panoramic glass roof's transparency is altered by applying a voltage to the middle layer of film. The liquid crystals dispersed as droplets in a polymer matrix are aligned so evenly by the electrical energy that they allow rays of light to pass through into the interior unimpeded. When de-energized, it takes less than a second for the crystals to distribute themselves in a disorderly pattern that creates the effect of shade. This electrochromic shading can be activated and deactivated using a button in the roof function center. The shading mode is activated automatically once the BMW iX xDrive50 has been parked.

Pioneering Bowers & Wilkins Diamond Surround Sound System with 4D Audio

The standard Harman Kardon Surround Sound audio system in the BMW iX xDrive50 includes 18 speakers and 655 watts of audio power. The five midrange and five tweeter speakers are complemented by four built-in speakers in the rear head rests. Automatic sound adjustment based on the car’s dynamic performance level and Logic7® Surround Sound technology provide superb listening pleasure for all occupants. The combination of two central bass speakers and two additional subwoofers located under the rear seat unit has never been seen before in a BMW model and ensures powerful sound performance. The timeless, functional design of the Harman Kardon tweeter grills fits seamlessly into the design of the BMW iX xDrive50 interior, while the midrange speakers are integrated out of sight underneath the fabric door panel trim.

Available as an option for the first time, the latest version of the Bowers & Wilkins Diamond Surround Sound System takes the audio experience into a new dimension, turning the BMW iX xDrive50 into a concert hall on wheels. This fully active sound system boasts a seven-band equalizer for authentic 3D sound, microphone-assisted sound control based on dynamic performance and four sound modes, allowing the user to adjust the mood of music playback in just a small number of steps. With 30 speakers and an impressive amplifier output of 1,615 watts, this highly advanced system produces an exceptionally clear and wonderfully nuanced sound.

Highlights include eight speakers integrated into the head restraints of the first and second rows of seats, two Diamond tweeters in the A-pillars and a quartet of 3D speakers in the headlining, plus two central bass speakers and two subwoofers under the rear seats. In addition to this, the Bowers & Wilkins Diamond Surround Sound System also incorporates a 4D Audio function. Bass shakers in the front seats generate precise vibrations using software patented by BMW. These result in intense perception of bass frequencies, even at low volumes. The midrange units are concealed underneath the fabric door panel trim, while the tweeters feature brushed stainless-steel grilles and a discreet lighting effect to provide an elegant and classy showcase for the Bowers & Wilkins Diamond Surround Sound System.

Acoustic Pedestrian Protection and BMW IconicSounds Electric

The electric drive system powering the BMW iX xDrive50 produces not only zero emissions but also almost nothing in the way of sound. In order to alert other road users that the iX is approaching, it comes with an acoustic pedestrian protection system. Developed specially for electrified BMW vehicles, artificially generated and emitted through exterior speakers, the sound is active up to driving speeds of 19 mph. It gives the vehicle a brand-typical soundtrack, without impinging on the comfort of those on board.

The acoustic experience can also be enjoyed in the interior of the BMW iX xDrive. Pressing the Start/Stop button sparks an inspiring acoustic accompaniment that builds anticipation for the all-electric driving experience. This sound production was created as part of a collaboration between film music composer and Academy Award winner Hans Zimmer and Creative Director Sound at the BMW Group Renzo Vitale. When underway, a drive sound delivers authentic feedback to every movement of the accelerator. The character of the sound alters according to the vehicle setting chosen with the My Modes button. This means that in SPORT mode the car’s sound spectrum is more dominant and powerful.

Sustainability Throughout the Entire Value Chain

Sustainability has played a very important role in the development of the BMW i brand character from the very beginning. Making responsible use of resources throughout the value chain and minimizing a product’s carbon footprint at all stages of its life cycle means that careful attention has been paid to the development and production of the new BMW iX – from the monitored selection and extraction of raw materials, through the sourcing of electricity generated from renewable sources for manufacturing processes, to the use of recycled materials.

The powerful impetus provided by the BMW i brand in leading the way in this field has helped the BMW Group to stake a claim as the world’s most successful and sustainable premium mobility company. To achieve this, advances have been made across a wide variety of areas that affect the creation and use of vehicles from all the BMW Group’s brands. Measures for optimizing sustainability are defined for every model and cover all phases – from the production of raw materials through manufacturing and use to subsequent recycling.

“Rather than simply passing responsibility on to the supplier network, we take responsibility together with our direct suppliers,” explains Dr Andreas Wendt, Member of the Board of Management of BMW AG, responsible for Purchasing and Supplier Network. “In so doing, we tap into our many years of experience and create processes for attaining greater transparency and traceability.”

Raw Materials Sourcing: Monitored, Transparent, Certified

The sustainability targets for the BMW iX were set at a very early stage of vehicle development. Defining the appropriate measures requires detailed knowledge of the materials used, where they originate from or how they were obtained. This includes the upstream production chains. The focal points on the purchasing side are compliance with environmental and social standards, respect for human rights, conservation of natural resources and reduction of CO₂ emissions. Measures for optimizing sustainability were therefore established in consultation with suppliers, such as using recycled materials and harnessing renewable energy.

Besides an eco-friendly manufacturing process, consideration is also given here to the recyclability of the component in question and to health-related aspects. The material properties of all components are meticulously documented and verified at the BMW Group’s materials laboratory. The checks also include ensuring that potentially allergenic materials, such as nickel, are not used in areas where they could be touched by customers.

This holistic approach to improving sustainability also embraces those technological developments that make it possible to reduce the use of critical materials, or even avoid them altogether. For instance, the design principle for the electric motors in 5^th generation BMW eDrive technology dispenses with the need for rare-earth metals in the rotor. Instead of the customary magnets for which these raw materials are needed, an electrically excited rotor is used to ensure both instantaneous and precisely controllable actuation of the electric drive. The BMW Group has thereby capitalized on its industry-leading development expertise in the field of drive systems to enable it to produce electric motors irrespective of rare earth availability.

During development of the latest generation of battery cells, the proportion of cobalt contained in the cathode material was reduced to less than ten percent. In addition, the BMW Group procures the cobalt required for this battery cell generation itself and then makes it available to the battery cell suppliers. The company can therefore ensure that environmental and sustainability standards are observed during the extraction and processing of cobalt and that there are no violations of human rights.

Although no cobalt from the Democratic Republic of the Congo (DRC) is being used in the battery cells for 5^th generation BMW eDrive technology, the BMW Group is involved in a pilot project there focusing on ecologically and socially sustainable mining of this raw material. The company, together with its supply chain partners, has commissioned the German Agency for International Cooperation (GIZ) to develop measures aimed at improving working and living conditions for both artisanal mine workers and the inhabitants of nearby communities. If the project is successful, having cobalt supplied directly from the DRC could become an option for the BMW Group once more.

Lithium is another raw material that is vital for the production of high-voltage batteries but classified as critical. The BMW Group again sources this raw material directly before supplying it to battery cell manufacturers. This ensures complete transparency regarding the origin of the raw materials required for lithium-ion batteries. The lithium used in the high-voltage battery pack on board the BMW iX is mined from hard-rock deposits in Australia in accordance with the company’s environmental and sustainability standards. The BMW Group has also commissioned two prestigious American universities to carry out a study into sustainable lithium extraction in Latin America. The aim of the study is to investigate the impact of lithium extraction on local water supplies.

The BMW Group is making a further commitment to wide-reaching sustainability through its involvement in an initiative to protect deep-sea habitats. The move sees the company supporting the activities of the World Wide Fund for Nature (WWF) Germany. In a joint declaration, the BMW Group and companies in other industries have undertaken, as a precautionary measure, not to use deep-ocean minerals or finance deep-sea mining until comprehensive scientific research into the impact of deep-sea mining can be conducted and sufficient protection for deep-sea environments can be ensured.

Deep-sea deposits of mineral raw materials have recently received greater public attention due to growing demand for raw materials in general. In particular, manganese nodules (polymetallic nodules), cobalt-rich iron and manganese crusts, as well as massive sulphides and ore sludge, could attract the interest of mining companies. Some experts believe this could offer an attractive alternative to minerals from terrestrial mining. However, the majority remain sceptical overall, due to the lack of scientific analysis. Currently, there are not sufficient scientific findings to be able to assess the environmental risks of deep-sea mining, and we are aware that the procurement of raw materials requires particular care. For this reason, the decision has been taken that raw materials from deep-sea mining are not an option for the company at present.

Among other sustainability goals set out by the BMW Group is the increased use of secondary raw materials in vehicle production. Indeed, the company is aiming to significantly increase the proportion of recycled materials it uses by 2030 and to use raw materials multiple times as part of a circular economy approach.

Electricity from Renewable Resources for Component and Vehicle Manufacture

Between 2006 and 2019, the BMW Group was able to lower CO₂ emissions from vehicle production by over 70 per cent. Compared with 2019 levels, the amount of CO₂ per vehicle is set to be reduced by a further 40 per cent by 2025 and 80 per cent by 2030. Since 2020, electricity generated entirely from renewable sources has been purchased externally for vehicle manufacture at all plants in the BMW Group’s global production network. Only green hydroelectric power produced locally at the Isar and Lech rivers is used in the production of the BMW iX at BMW Group Plant Dingolfing and in the upstream component plants.

The manufacture of battery cells is an energy-intensive process. With a view to also minimizing the carbon footprint in this area, the BMW Group has secured commitments from all makers of battery cells for 5^th generation BMW eDrive technology to only use electricity from renewable sources.

In order to further reduce the CO₂ emissions arising from the production of aluminium components, the BMW Group is exploring new ways of sourcing this lightweight material. Since February 2021, the company has procured aluminum manufactured in the United Arab Emirates with the help of solar power. Electricity generated in a vast solar park located in the desert outside Dubai is used for producing the lightweight metal. The BMW Group plans to continue sourcing aluminium manufactured with green energy over the long term, enabling it to reduce carbon emissions by 2.5 million tonnes by 2030. The quantities of aluminium acquired using solar power cover nearly half the annual requirements of the light metal foundry at BMW Group Plant Landshut, whose output includes the casings for the latest-generation electric motors fitted in the BMW iX xDrive50.

Careful Material Selection, High Proportion of Recycled Materials

Besides the switch to green power, the other factor helping to make the manufacture of light-alloy components more sustainable in the BMW Group’s production network is the ongoing increase in the proportion of secondary aluminum used. Targeted use of recycling methods for this high-grade lightweight metal can lead to a substantial reduction in the energy-intensive use of primary aluminum, which also generates high levels of CO₂ emissions when conventional manufacturing techniques are employed. The proportion of secondary aluminum used in manufacturing the castings for the BMW iX xDrive50 is up to 50 percent.

The cabin of the BMW iX xDeive50 features carefully selected materials which are of high quality and maximize the sustainability factor. The key elements here are conservation of resources, energy efficiency in manufacture and suitability for recycling. The use of chrome in the exterior and interior of the BMW iX xDrive50 has been reduced by up to 90 percent compared with vehicles where similar sustainability-enhancing measures have not been applied. For example, in the interior of the BMW iX xDrive50, chrome is now only used for selected bolted connections, on the head restraint guides and for the seat belt buckles and guide loops.

The optional glass and wood controls includes a control panel on the center console made from sustainably grown wood with the corresponding FSC certification. The Twist cloth forming part of the Stonegray interior appointments incorporates natural wool fibers. The seat coverings are made from Dinamica, a microfiber material consisting of 50 percent recycled polyester. And the backs of the textile materials are made of 85 percent recycled material – a production method utilized by the BMW Group for some 15 years in a range of vehicles which now includes the BMW iX xDrive50. The leather upholstery is also notable for the extremely eco-friendly and material-efficient production method employed. An olive leaf extract is used to treat the leather instead of conventional tanning agents. This is obtained from the leaves gathered following the annual pruning of the trees in European olive groves.

The floor coverings and mats in the BMW iX are made from a synthetic yarn that is produced from recycled nylon waste material in a specially developed process. The source material for this includes fishing nets recovered from the sea along with worn flooring and residual waste from plastics manufacturing. These waste products are fed back into the reusable material cycle at a special facility in the Slovenian capital Ljubljana. For this, the material is first broken down into its chemical constituents and then processed to produce nylon granules. The resulting Econyl material forms the basis for making the floor coverings and mats in the BMW iX. As well as helping to preserve resources, the use of Econyl also serves to reduce climate-damaging emissions. The process for manufacturing the recycled plastic emits around 80 percent less CO₂ than conventional production of petroleum-based nylon.

High-quality recycled material is also featured in a multitude of other components in the BMW iX. Recycled material accounts for over 20 percent of the thermoplastic content in the vehicle. The substructure of the door panelling, the cowl panel cover, the bumper guides and the surround for the front apron, for example, are all made entirely from reused plastic. The cable ducts on the BMW iX are manufactured using between 60 and 100 percent recycled plastic, while the tailgate panelling and the outer surfaces of the door panelling are both made up of around 30 percent recycled material. Each BMW iX xDrive50 contains some 130 pounds of recycled plastic in total.

Specifications

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California;  a technology office in Silicon Valley, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 116 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

• BMW Group continues to expand manufacturing capacity at the Competence Centre for E-Drive Production in Dingolfing
• E-drive trains for 500,000 electrified vehicles per year from 2022
• Extensive in-house drive train expertise: Start of production for fifth-generation high-voltage batteries in Germany
• Successful transformation to e-drive train production

Munich/Dingolfing. Production of fifth-generation high-voltage batteries and battery modules for use in the BMW iX* and BMW i4 is now underway at the Competence Centre for E-Drive Production in Dingolfing. At the same time, the company is also increasing production capacity for its fifth-generation electric motor, which has been built in Dingolfing for the BMW iX3* since 2020 and will also power the BMW iX* and BMW i4. “We expect at least 50 percent of the vehicles we deliver to our customers worldwide to be electrified by 2030. To achieve this, we are relying on our extensive in-house drive train expertise: We are increasing capacity at existing drive train production locations – like here in Dingolfing – and developing capabilities at others – like recently in Regensburg and Leipzig,” explained Dr Michael Nikolaides, Senior Vice President, Production Engines and E-Drives, BMW Group.

The BMW Group is investing more than 500 million euros in expanding production capacity for e-drives at its Dingolfing location alone between 2020 and 2022. From 2022, it will produce e-drives for more than half a million electrified vehicles. The BMW Group will invest a total of around 790 million euros in expanding capacity for electric powertrain components at its Dingolfing, Leipzig, Regensburg and Steyr locations between 2020 and 2022.

Standard production of the BMW iX* will soon get underway at BMW Group Plant Dingolfing, followed by production of the BMW i4 at Plant Munich in the autumn. The highly integrated e-drives and high-voltage batteries for these vehicles will all be manufactured at the Competence Centre for E-Drive Production in Dingolfing. The BMW Group already began producing battery components at Plants Regensburg and Leipzig in April and May 2021. In line with growing demand for e-drives, BMW Group Plants Landshut and Steyr are also stepping up production of e-drive housings.

Production of fifth-generation BMW eDrive technology

The output and energy content of drive units and high-voltage batteries with fifth-generation BMW eDrive technology can be flexibly scaled. This means they can be optimally adjusted to suit different model variants.

Each vehicle uses up to two highly integrated e-drives, which combine the electric motor, power electronics and transmission in a single housing. Based on the design principle of a current-excited rotor, the fifth-generation e-drive does not require any materials classified as rare-earth metals.

BMW eDrive technology also comprises a high-voltage battery with state-of-the-art battery cell technology. The BMW Group agreed with its suppliers that they will only use renewable green power for producing fifth-generation battery cells. The entire high-voltage battery boasts outstanding qualities in the areas of performance, charging and discharging characteristics, durability and safety. The technically standardised production process for battery modules has been further developed in such a way that different module variants can be produced on the same production line – in line with the growing range of electrified vehicle models and performance levels. The production systems are highly flexible and scalable. Battery modules are produced from supplied prismatic battery cells at the respective BMW Group production location. A modular system developed in-house allows model-specific high-voltage batteries to be manufactured from these modules in a flexible arrangement.

The company has outstanding expertise and experience, both in the field of battery cell technology and in production of model-specific high-voltage batteries. The BMW Group conducts basic research in the fields of cell chemistry and cell design at its own Battery Cell Competence Centre. The BMW Group also produces battery cell prototypes itself. These battery cell prototypes are used in tests to validate the development maturity of battery cells and to demonstrate the effectiveness of the production processes. In addition, the prototype production of the battery cells serves the identification of process potentials as well as the optimization of the production processes. In this way, the BMW Group gains a thorough understanding of the entire battery cell value chain and the decisive competitive advantages its chemical and technical properties offer. This enables battery cells to be manufactured to precise specifications that are geared towards each vehicle’s individual requirements.

Competence Centre for E-Drive Production

Following extensive expansion, the Competence Centre for E-Drive Production now provides a usable area of 125,000 sq. m. This is where the company manufactures electric motors and the components needed for them, as well as high-voltage batteries and battery modules. A paint coating is also applied to the battery cells at this location. The coating increases mechanical robustness and thermal conductivity, thereby improving insulation and cooling of the even more powerful fifth-generation battery cells.

Plant Dingolfing has been manufacturing standard high-voltage batteries and battery modules since 2013, when the BMW Group's first all-electric vehicle, the BMW i3*, went into production. The first production lines for electric motors and high-voltage batteries for plug-in hybrids went on-stream there in 2014. The Competence Centre for E-Drive Production has been steadily growing ever since. The plant has also been producing high-voltage batteries for the fully electric MINI Cooper SE* since 2019 and, since 2020, also the highly integrated fifth-generation e-drive used for the first time in the BMW iX3*. Production of the even more powerful high-voltage batteries for the BMW iX* and BMW i4 is now getting underway. E-drives for future models can also be produced on the flexible production lines.

Qualification for long-term, sustainable jobs

With the BMW Group systematically pursuing progress in electromobility, the demands on employees and their areas of responsibility are also constantly evolving. “We are growing our staff for e-drive production almost exclusively through personnel restructuring. We are actively shaping the transformation process and leveraging our employees’ skills so we can develop long-term sustainable jobs,” explains Nikolaides.

The Competence Centre for E-Drive Production in Dingolfing currently has almost 1,400 employees. By the end of 2021, around 1,900 employees are expected to work in e-drive production in Dingolfing.

Production employees receive further training at the in-house learning centre, which uses innovative vocational training and further education methods to provide employees with intensive preparation for their new tasks. Employees’ knowledge and skills are being expanded specifically to include new electromobility technologies, with a training concept that is constantly updated. The training sessions are held in the classroom, at practice workstations and directly on the production lines. Digital methods and augmented reality play a bigger role here than ever before. Thanks to these methods, the training courses were also able to continue safely during the coronavirus pandemic, in compliance with health and safety measures.

“The learning centre takes a holistic approach that supports employees throughout their professional development and further education, from their first day in production,” reports Dr Sven Jochmann, head of Production E-Drives Dingolfing, Landshut, Regensburg, Leipzig. “As well as trainers and managers, new colleagues are also supported by trained mentors who help them quickly find their way around their new working environment,” adds Jochmann.

Transformation of the Dingolfing location

The Dingolfing location is a prime example of the successful transformation of the BMW Group plants towards e-mobility and digitalisation. E-drive production, including electric motors and high-voltage batteries, is located in an existing, roughly 50-year-old building at the site, rather than using new space. The infrastructure was adapted to the new requirements and expanded accordingly. A modern staff restaurant seats 300 and there is also a new parking deck with space for 800 vehicles. The structural measures are rounded out by a 25,000 sq. m. logistics hall, new office spaces and social rooms close to the production area, as well as an additional plant gate in the south for improved logistics flows.

On the issue of sustainability, the BMW Group takes a holistic approach to reducing CO₂ emissions and minimising resource consumption that covers the entire value chain, including in-house production, the supply chain and use phase. In Dingolfing, as at all BMW Group locations, production uses only green power. In addition, all BMW Group locations have been net carbon neutral since this year, through corresponding offsets and certificates. The company is also using many other levers: from building technology to energy-efficient installations to increased use of renewable energies. Electric trucks will be used for intra-company goods transport at the Competence Centre for E-Drive Production from the autumn.

2030: At least 50 percent of global BMW Group sales will be fully electric

The BMW Group continues its massive electromobility ramp-up: The company will offer five fully-electric models by the end of this year: the BMW i3*, the MINI Cooper SE* and the BMW iX3*, as well as the two main innovation flagships, the BMW iX* and BMW i4.

Between now and 2025, the BMW Group will increase its sales of fully-electric models by an average of well over 50 percent per year – more than ten times the number of units sold in 2020. Based on its current market forecast, the company also expects at least 50 percent of its global sales to come from fully-electric vehicles in 2030. In total, over the next ten years or so, the BMW Group will be releasing about ten million fully-electric vehicles onto the roads.

Global e-drive production network with a focus in Germany

The high-voltage batteries and battery components needed for all BMW and MINI electrified vehicles come from the company’s own battery factories in Dingolfing, Leipzig and Regensburg in Germany, as well as from Spartanburg (USA) and Shenyang (China). The BMW Group has also localised production of high-voltage batteries in Thailand, at its Rayong plant, and is working with the Dräxlmaier Group for this. Munich is home to the e-drive pilot plant and the Battery Cell Competence Centre, where the BMW Group is conducting a full analysis of battery cell value creation processes and advancing technology for its production processes.

The company produces electric motors at the Competence Centre for E-Drive Production in Dingolfing and at BMW Group Plant Landshut. BMW Group Plant Steyr builds the housing for the highly integrated fifth-generation e-drive.

• 5th Gen. BMW eDrive technology with two motors producing combined 500 hp
• 300-mile range based on preliminary manufacturer estimates
• Sustainability in design and manufacturing
• US market launch expected early 2022
• US pre-orders to begin in June 2021

Woodcliff Lake, NJ – March 16, 2021…Today, BMW announces the second installment of the all-electric iX preview series, discussing the latest eDrive technology and the comprehensive sustainability measures taken to ensure that the iX is the most advanced and most sustainable vehicle yet to be brought out by the BMW Group.

The first installment of the iX preview series, detailing vehicle design, may be found here.

The iX xDrive50 brings together the company’s latest developments in the fields of Design, Connectivity, Electrification and Services. The expertise accumulated by the BMW Group over many years in the area of sustainability has been channeled into the product substance and manufacturing concept employed for the BMW iX xDrive50. And the most exacting environmental compatibility requirements have been put in place throughout the value chain and for the full life cycle of the car. Key components include closely monitored raw materials extraction, the exclusive use of electricity from renewable sources in the production process and an extraordinarily high proportion of recycled materials.

“Technology is driving the advances we need to tackle even the greatest challenges. This applies, in particular, to climate protection,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “We are in no doubt: mobility has to be sustainable if it is to represent a truly outstanding solution. For the BMW Group, premium mobility is not possible without responsibility.”

US pricing will be announced closer to market launch but the iX is expected to have an MSRP starting in the mid $80’s.

U.S. market launch is expected in early 2022 with pre-ordering to begin in June 2021.

Sustainability

Making responsible use of resources and minimizing a product’s carbon footprint at all stages of its life cycle underpin the approach to premium mobility championed by BMW i. This all-encompassing concept has been implemented more rigorously than ever in the development and production of the new BMW iX xDrive50.  To achieve this, advances have been made across all areas that affect the creation and use of vehicles from all the BMW Group’s brands. Measures for improving sustainability are defined for every model and cover all phases – from the production of raw materials through manufacturing and subsequent recycling.

Utilizing green energy for production of both the battery cells and the vehicle and making increased use of secondary materials cuts CO2 emissions by 18 per cent compared with vehicle production where these measures are not deployed.

“Rather than simply passing the buck to the supplier network, we take responsibility together with our direct suppliers,” explains Dr Andreas Wendt, Member of the Board of Management of BMW AG, responsible for Purchasing and Supplier Network. “In so doing, we tap into our many years of experience and create processes for attaining greater transparency and traceability.”

Raw materials production: monitored, transparent and certified.

The sustainability targets for the BMW iX xDrive50 were set during the very early stages of vehicle development. This includes the upstream production chains. The focal points on the purchasing side are compliance with environmental and social standards, respect for human rights, conservation of natural resources and reduction of CO2 emissions. Measures for optimizing sustainability were established in partnership with suppliers, such as using recycled materials and harnessing renewable energy.

Besides an eco-friendly manufacturing process, consideration is also given to the recyclability of the components and to health-related aspects. The material properties of all components are meticulously documented and verified at the BMW Group’s materials laboratory. The checks include ensuring that potentially allergenic materials, such as nickel, are not used in areas where they could be touched by customers. 

This holistic approach to improving sustainability also embraces those technological developments that make it possible to reduce the use of critical materials, or even avoid them altogether. For instance, the electric motors in fifth-generation BMW eDrive technology dispense with the need for rare-earth materials. Instead of the customary magnets for which these raw materials are needed, electromagnetic fields are used to ensure both instantaneous and precisely controllable actuation of the electric drive. The BMW Group has thereby capitalized on its industry-leading development expertise in the field of drive systems to enable it to produce electric motors irrespective of rare earth availability. 

During development of the latest generation of battery cells, the proportion of cobalt contained in the cathode material was reduced to less than ten per cent. In addition, the BMW Group procures the cobalt for the battery cells itself and then makes it available to the battery cell suppliers. The company can therefore ensure that environmental and sustainability standards are observed during the extraction and processing of cobalt and that there are no violations of human rights. 

Although no cobalt from the Democratic Republic of the Congo (DRC) is being used in the battery cells for fifth-generation BMW eDrive technology, the BMW Group is involved in a pilot project there focusing on ecologically and socially sustainable mining of this raw material. The company, together with its supply chain partners, has commissioned the German Agency

for International Cooperation (GIZ) to develop measures aimed at improving working and living conditions for both artisanal mine workers and the inhabitants of nearby communities. If the project is successful, having cobalt supplied directly from the DRC could become an option for the BMW Group once more.

Lithium is another critical-classified raw material that is vital for the production of high-voltage batteries. The BMW Group sources this raw material directly before supplying it to battery cell manufacturers. This ensures complete transparency regarding the origin of the raw materials required for lithium-ion batteries. The lithium used in the high-voltage battery pack on board the BMW iX xDrive50 is mined from hard-rock deposits in Australia in accordance with the company’s environmental and sustainability standards. The BMW Group has also commissioned two prestigious American universities to carry out a study into sustainable lithium extraction in Latin America. The aim of the study is to investigate the impact of lithium extraction on local water supplies.

Electricity from renewable resources for component and vehicle manufacture

Between 2006 and 2019, the BMW Group was able to lower CO2 emissions from vehicle production by over 70 per cent. Compared with 2019 levels, the amount of CO2 per vehicle is set to be reduced by a further 40 per cent by 2025 and 80 per cent by 2030. Since 2020, electricity generated entirely from renewables has been purchased externally for vehicle manufacture at all plants in the BMW Group’s global production network. Only green hydroelectric power produced locally at the Isar and Lech rivers is used in the production of the BMW iX at BMW Group Plant Dingolfing and in the upstream component plants.

The manufacture of high-voltage batteries is an energy-intensive process. With a goal of minimizing the carbon footprint in this area of vehicle manufacture, the BMW Group has secured commitments from all makers of battery cells for fifth-generation BMW eDrive technology to only use electricity from renewable sources. The aluminum casings for the electric drive system are manufactured using purely green power.

In order to further reduce the CO2 emissions from the production of aluminum components, the BMW Group is exploring new ways of sourcing this lightweight material. Since February 2021, the company has procured aluminum manufactured in the United Arab Emirates with the help of solar power. Electricity generated in a vast solar park located in the desert outside Dubai is used for producing the lightweight metal. The BMW Group plans to continue sourcing aluminum manufactured with green energy over the long term, enabling it to reduce carbon emissions by 2.5 million tons by 2030. The quantities of aluminum acquired using solar power cover nearly half the annual requirements of the light metal foundry at BMW Group Plant Landshut, whose output includes the casings for the latest-generation electric motors fitted in the BMW iX. 

High proportion of recycled materials. 

Besides the switch to green power, the other factor helping to make the manufacture of light-alloy components more sustainable in the BMW Group’s production network is the ongoing increase in the proportion of secondary aluminum used. Targeted use of recycling methods for this high-grade lightweight metal can lead to a substantial reduction in the energy-intensive use of primary aluminum, which also generates high levels of CO2 emissions when conventional manufacturing techniques are employed. The proportion of secondary aluminum used in manufacturing the castings for the BMW iX is up to 50 percent.

The cabin of the BMW iX xDrive50 features carefully selected sustainable materials. The key elements here are conservation of resources, energy efficiency in manufacture and suitability for recycling. The only touch of chrome anywhere in the interior is found in the BMW badge on the steering wheel. The optional Clear & Bold specification includes a control panel on the center console made from sustainably grown wood with the corresponding FSC certification.

The Twist cloth forming part of the Loft Stone Grey interior appointments is made of natural wool fibers, while the leather upholstery is treated with olive leaf extract instead of conventional tanning agents. This is obtained from the leaves gathered following the annual pruning of the trees in European olive groves. 

The carpeting and floor mats in the BMW iX xDrive50 are made from a synthetic yarn that is produced from recycled nylon waste material in a specially developed process. The source material for this includes fishing nets recovered from the sea along with worn flooring and residual waste from plastics manufacturing. These waste products are fed back into the reusable material cycle at a special facility in the Slovenian capital Ljubljana. For this, the material is first broken down into its chemical constituents and then processed to produce nylon granules. The resulting Econyl material forms the basis for making the floor coverings and mats in the BMW iX. As well as helping to preserve resources, the use of Econyl also serves to reduce climate-damaging emissions. The process for manufacturing the recycled plastic emits around 80 per cent less CO2 than conventional production of petroleum-based nylon.

High-quality recycled material is also featured in a multitude of other components in the BMW iX. Recycled material accounts for over 20 per cent of the thermoplastic content in the vehicle. The substructure of the door panelling, the cowl panel cover, the bumper guides and the surround for the front bumper, for example, are all made entirely from reused plastic. The cable ducts on the BMW iX xDrive50 are manufactured using between 60 and 100 per cent recycled plastic, while the tailgate panelling and the outer surfaces of the door panelling are both made up of around 30 per cent recycled material. Each BMW iX contains some 132 pounds of recycled plastic in total.

5^th Generation BMW eDrive Technology

Two high-efficiency electric motors, driving four wheels will deliver around 500 combined horsepower and performance that owners have come to expect from their BMWs. The high level of drive system efficiency and higher density high-voltage batteries improve driving dynamics and electric power consumption. The drive system and battery technology in the BMW iX teams up with intelligent lightweight construction and an aerodynamically optimized design to create a package which delivers the sporting ability, sustainability and impressive practicality for which the brand is renowned. 

The fifth generation of BMW eDrive technology is centered around a drive unit which brings together the electric motor, power electronics and transmission as a highly integrated package within a single housing. This design approach enables a power density around 30 per cent greater than earlier electric drive systems could offer. The highly integrated electric drive system is a key factor in the efficiency of the BMW iX xDrive50. It also allows a substantial reduction in the installation space required relative to the power the drive system produces.

Electric motors: more performance, less reliance on critical materials. 

The BMW iX xDrive50 posts acceleration of 0 to 62 mph in under 5.0 seconds with a top speed of an electronically governed 124 mph.

The electric motors, developed in-house by the BMW Group, have an efficiency factor of 93 per cent. The specific qualities of these electric motors are the result of a design which marks a fundamental departure from the technology normally found in competitor units. They work according to the principle of a current-excited synchronous motor. The excitation of the rotor in the BMW iX motors is not induced by fixed permanent magnets, but the feed-in of electric energy. This allows the rare earths required for magnetic components to be entirely avoided in the manufacture of the motors. 

The precisely controlled excitation of the rotor using electric power enables peak torque to be on tap immediately on pulling away. And – unlike with electric motors of conventional design – that torque is maintained over an extremely broad rev band.  The defining trait of the driving experience on board the BMW iX is power development that is not only lightning fast but also consistent, underscoring the car’s sporting capabilities.

Drive power from each electric motor is channeled via a single-speed transmission – installed in the same housing – to the front and rear wheels. As well as improving the overall efficiency of the drive system, this also enhances the agility, traction and directional stability of the BMW iX xDrive50 to noticeable effect. The centrally controlled electric all-wheel drive links up with the chassis control systems to enable extremely rapid and precise metering of power according to the driving situation, the road conditions and the driver’s wishes.

Adaptive recuperation of energy.

The intelligently connected drive management means the intensity of the brake energy recuperation can be adapted to the road situation, as detected by data from the navigation system and by the sensors of the driver assistance systems. When approaching an intersection, for example, the degree of recuperation can be increased, while at the same time feeding energy back into the high-voltage battery and strengthening the deceleration effect. 

On the open road, the coasting function enhances comfort and efficiency whenever the driver takes their foot off the accelerator. Adaptive adjustments according to the driving situation are carried out when the navigation system’s route guidance is not activated, precise control of the adaptive recuperation enabling instantaneous responses to changes in the driving situation. For example, activating the turn signal while coasting immediately initiates recuperation.

Adaptive recuperation is one of the standard settings activated when D (Drive) is engaged. Alternatively, the driver can choose a high, medium or low Brake Energy Regeneration setting in the iDrive menu to apply across all driving situations. In position D, the new BMW iX xDrive50 pulls away at minimal speed as soon as the brake pedal is released, increasing comfort when maneuvering and in stop-start traffic. And activating driving position B with the selector lever generates the one-pedal feeling characteristic of the BMW Group’s electric vehicles by providing particularly strong recuperation.

High-voltage battery: optimized energy density, increased range.

The fifth-generation BMW eDrive technology also includes a high-voltage battery with state-of-the-art battery cell technology. The gravimetric energy density of the lithium-ion battery has been increased by around 20 per cent gain over the previous-generation battery and provides an excellent mass to storage ratio. The latest generation of the high-voltage battery also delivers excellent qualities when it comes to performance, charging and discharging, durability and safety. The high-voltage batteries in the BMW iX xDrivce50 are cased in aluminum and positioned low in the vehicle floor as an integral component of the body.

The latest advances in the field of battery technology are the result of many years of relentless research and development work. The BMW Group has been producing modules and batteries for vehicles with electrified drive systems since 2013. The company can call on immense reserves of expertise and experience when it comes to both battery cell technology and the manufacture of model-specific high-voltage batteries. The BMW Group has carried out research in the fields of cell chemistry and cell design, enabling it to give precise specifications – geared to the particular requirements of use in electrified vehicles – to external battery cell producers.

The prismatic battery cells supplied by these companies are grouped into modules at the assigned BMW Group production plant. An independently developed modular system enables flexible arrangement of the modules in model-specific high-voltage batteries. The BMW iX xDrive50 is fitted with a battery with a gross energy content of over 100 kWh.

A fully integrated liquid cooling system for the high-voltage battery ensures optimal temperature control both in highly dynamic driving situations with a high-power requirement and when rapid-charging from a direct current charging station. In low outside temperatures, the excess heat generated by the drive unit is used to warm up the high-voltage battery while on the move.

Combined Charging Unit for fast charging at up to 200 kW.

Alongside the new electric motors and the optimized high-voltage batteries, new charging technology is also part of fifth-generation BMW eDrive. The Combined Charging Unit (CCU) in the BMW iX xDrive50 enables an extremely high level of flexibility when it comes to using charging stations of different types. The CCU also supplies consumers connected to the 12V on-board power supply of the BMW iX xDrive50– such as the lighting, audio system and air conditioning – with electric energy. It brings together the functions of the voltage transformer, charging electronics and power distribution, plus the management systems for the drive, high-voltage and charging functions of the drive unit and high-voltage battery into a single package.

Topping up the high-voltage battery from a Level 2 home charger can be done at up to 11 kW. Using this method, the BMW iX xDrive50 can recharge its battery from totally empty to 100% in under eleven hours.

A significantly higher charging output and the shorter charging times can be accessed by plugging into a DC fast-charging station. The BMW iX xDrive50 can charge its high-voltage battery at up to 200 kW. When hooked up to a DC charging station, the iX can take enough energy on board in just ten minutes to increase the car’s range by more than 75 miles. The high-voltage battery’s charge can be increased from 10 to 80 per cent of its full capacity in under 40 minutes. 

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 116 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

#      #      #

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

#      #      #

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

• BMW’s new technological flagship in a Sports Activity Vehicle design.
• 5^th Generation of BMW’s eDrive technology producing 500 hp.
• Estimated EPA range of 300 miles.
• New exterior and interior design architecture.
• New BMW Charging Powered by EVgo service using 100% renewable energy.

Woodcliff Lake, NJ – November 11, 2020… A vision is turning into reality, as the BMW Vision iNEXT becomes the BMW iX. With time still to go before its expected U.S. market launch in early 2022 and with the series development phase ongoing, BMW is providing a first look ahead at the future BMW iX. With its completely newly developed design, the BMW iX is the first representative of a generation of cars poised to redefine the driving experience, the feeling of space inside and the relationship between vehicles and those on board. 

The BMW iX is the first model based on a new, modular, scalable architecture on which the future of the BMW Group will be built. Conceived from the outset as purely electric mobility, the iX sees BMW redefining the successful Sports Activity Vehicle (SAV) concept. The BMW iX has been created to provide something beyond just mobility – an exhilarating driving experience combined with a sense of wellbeing for both drivers and passengers all the while enjoying the journey with safety, security, and a new form of luxury in the process.

“The BMW Group is constantly striving to re-invent itself. That is a central element of our corporate strategy,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “The BMW iX expresses this approach in an extremely concentrated form.”

Interested U.S. customers can sign up for BMW iX updates at www.bmwusa.com/future-vehicles/ix.html

BMW’s new technology flagship – the “workshop for the future”  

The design and technology of the BMW iX form an integrated package that lays the foundations for what is in many respects a new kind of driving experience. In so doing, it embodies the character of the BMW i brand, whose mission is to transform personal mobility. BMW i plays a central role at the BMW Group as a “workshop for the future” and as a driver of innovation across the company. The BMW i3 – conceived from day one to be a lightweight and fun to drive electric vehicle– provided a future-focused springboard towards sustainable urban mobility. The visionary design of the plug-in hybrid BMW i8 has come to exemplify leading-edge drivetrain technology in the premium sports car segment.

The BMW iX goes into production at BMW Plant Dingolfing in the second half of 2021 and is scheduled to arrive on U.S. shores in early 2022. The iX will bring together the company’s latest developments in the strategic innovation fields of Design, Connectivity, Electrification, Digital Services and Sustainability. This is reflected in areas of the car such as its optimized aerodynamics, intelligent lightweight Carbon Fiber Reinforced Plastic design as well as extensive use of natural and recycled materials.

Fifth-generation BMW eDrive technology delivers efficiency and range

The fifth generation of BMW eDrive technology – which encompasses two electric motors, the power electronics, the charging technology and the high-voltage battery – delivers improved efficiency and performance. The power unit developed by the BMW Group and manufactured sustainably without the use of rare earth raw materials will, by the most recent calculations, develop an output of around 500 hp. That will be enough to propel the BMW iX from 0 to 100 km/h (62 mph) in under 5.0 seconds. 

At the same time, the vehicle’s aim is to deliver a lower combined electric power consumption figure which equates to a range of 300 miles according to the EPA’s FTP-75 test procedure. (All figures relating to performance, energy consumption and range are predicted values based on the car’s current stage of development.)

DC fast charging: over 75 miles of range in ten minutes

The new charging technology of the BMW iX enables DC fast charging at up to 200 kW. The battery can be charged from 10 to 80 per cent capacity in under 40 minutes. In just ten minutes, enough energy can be fed into the battery to increase the car’s range by around 75 miles. It takes less than eleven hours to charge the high-voltage battery from 0 to 100 per cent at 11 kW Level 2 charging station.

The batteries fitted in the BMW iX are designed as part of a long-term resource cycle and allow for a very high recycling rate. The power used to produce the battery cells and the high-voltage batteries comes exclusively from renewable sources. 

“Technology is driving the advances we need to tackle even the greatest challenges. This applies in particular to climate protection,” says Oliver Zipse. “We are in no doubt: mobility has to be sustainable if it is to represent a truly outstanding solution. For the BMW Group, premium mobility is not possible without responsibility.”

BMW Charging Powered by EVgo

Recognizing the critical importance of public charging infrastructure to EV drivers in the U.S., BMW is partnering with EVgo, the nation’s largest public fast charging network and the first in the U.S. to be powered by 100% renewable energy. The new BMW Charging service will provide BMW EV and PHEV drivers with access to EVgo and partner charging network stations via an easy to use mobile app, underscoring BMW’s commitment to a high performance and zero emissions driving experience. BMW Charging Powered by EVgo will enable BMW drivers to see the real-time status of chargers, initiate a charging session, check their account status, and more.

EVgo’s public fast charging network offers the convenience of charging at more than 800 fast charging locations at retail and grocery stores, shopping malls, entertainment centers and other sites ideal for quick, 20 to 30-minute errands. Plus, for drivers who will be parked for a few hours, EVgo’s relationships with partner networks will provide access to more than 35,000 Level 2 chargers for drivers, expanding the variety of charging options. Through the new partnership with EVgo, buyers and lessees of qualifying fully electric BMW models will receive $100 in EVgo charging credit that can be used through the BMW Charging app at EVgo and partner network stations across all 50 states.

Starting from December 2020, new electrified BMW owners will be able to sign up for the BMW Charging Powered by EVgo program using the Personal Activation Code provided in the Welcome Email of their new electrified BMW. A download of the BMW Charging App will allow them to find available chargers, swipe to start their charging sessions and access account information on their mobile phone.

New iX technology architecture underpins further advances

The new technology architecture making its debut in the BMW iX provides the platform for significant progress in the areas of digital services and future automated driving systems. For example, the level of computing power has been developed to process 20 times the data volume of previous models. As a result, around double the amount of data from vehicle sensors can be processed than was previously possible allowing for more advanced future assist systems.

“All the innovations are impressive on an individual level. But only together can they make a real difference,” explains Oliver Zipse. “We are integrating technological progress – in all its complexity and interdependence – into inspirational and sustainable products.”

“The BMW iX shows how we can give new technologies a very modern and emotional design. The car is technologically complex, but it feels very clear and uncomplicated,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW iX offers a mobile living space in which people will feel at ease, where the car’s intelligence is only there when you need it.”

Muscular SAV proportions and intelligent kidney grille

With its exterior dimensions, the BMW iX combines fully electric all-wheel drive with the functionality of the BMW X5, with the sporting nature of the BMW X6 and with the visual impact of the BMW X7. The result is a distinctive re-imagining of the powerful proportions of a large BMW SAV. The BMW iX is comparable with the BMW X5 in length and width and is almost the same height as the BMW X6. The available 20-inch, 21-inch and 22-inch wheels, meanwhile, bring to mind the BMW X7. A wheelbase measuring exactly 118-inches and wide front and rear tracks provide the ideal platform for chassis tuning which combines luxurious long-distance comfort and sporty driving characteristics.

The front-end design of the BMW iX gives it an eye-catching presence. The signature BMW visuals – a distinctive BMW kidney grille and equally familiar twin headlights – have been newly interpreted with a futuristic style. Since the electric drive system of the BMW iX requires only a small amount of cooling air, the kidney grille is completely closed off. Its role has turned digital and here it functions as an intelligence panel. Camera technology, radar functions and other sensors are integrated seamlessly into the grille behind a transparent surface. The heating elements and cleaning system for the sensors are also embedded in the grille front. 

In order to guarantee the greatest possible precision when using the radar sensor mounted behind the kidney grille, a nanoscale vacuum-based coating process is employed in its manufacture. Here, the two-color finish and visible 3D effect are produced by vaporization using laser technology and by a plasma-fired application technique in a vacuum. A combination of the laser-based method developed specially for production of the kidney grille on the iX and a precisely defined combination of material and layer thickness optimize radar performance.

An additional polyurethane coating reduces the kidney grille’s susceptibility to damage. The self-healing effect of its surface can repair minor scratches, for example – within 24 hours at room temperature or through a five-minute supply of warm air.

Significant computing power, a system of sensors with exceptional capability, and continuous optimization with the help of artificial intelligence and Data-Driven Development provide new ways of improving the driver’s experience in the future when it comes to comfort and safety. Further developed and additional functions can be imported into the car via Remote Software Upgrade. This is a convenient way of keeping the car and its software technologically up to date at all times. 

Groundbreaking panoramic glass roof with electrochromic shading

The available panoramic glass roof features a large single-piece transparent surface that spans the entire interior, making it the largest glass roof ever fitted in a model from the BMW Group. The panoramic glass roof greatly enhances the sense of spaciousness and the lounge-style ambience inside the BMW iX and maximizes headroom for the occupants by removing the need for an interior shade liner. The new glass roof features electrochromic shading instead, which can be activated at the press of a button to shield the interior from direct sunlight. 

The panoramic roof is composed of a steel frame, two laminated glass panels and three layers of film sandwiched in between. This construction offers both optimum protection against ultraviolet rays and an excellent standard of acoustic comfort. The upper glass panel’s triple silver low emittance coating is designed to maintain a comfortable cabin climate. 

Instead of having an interior shade, the roof is the only one of its kind in the automotive industry to employ PDLC (Polymer Dispersed Liquid Crystal) technology for shading the interior. The panoramic glass roof's transparency is altered by applying a voltage to the middle layer of film. The liquid crystals dispersed as droplets in a polymer matrix are aligned by electrical energy to allow rays of light to pass through into the interior unimpeded. When de-energized, it takes less than a second for the crystals to distribute themselves in a disorderly pattern that creates the effect of shade. This electrochromic shading function can be switched on and off using a button at the front of the panoramic glass roof. Shade mode is also activated automatically once the BMW iX has been parked.

LED headlights and BMW Laserlight

The slimmest headlight units to ever be featured on a series-produced BMW provide a new and minimalist take on BMW’s familiar face. Daytime driving lights, with integrated turn signals, have a new design as two-dimensional strips along the upper edge of the headlight units.

The BMW iX is fitted with standard full-LED headlights. The darkened lights are set back into the inner sections of the headlights and only become visible when switched on. The latest generation of BMW Laserlight is available as an option, teaming Adaptive LED Headlights and a new type of Laserlight module. This headlight variant also generates low and high beam from both the outer and inner light sources.

The hood of the BMW iX, with its pronounced three-dimensional sculpting, extends up to the headlights and BMW kidney grille. The hood lines converge on the kidney grille and the BMW logo above it. The roundel has a functional component, serving as the filler neck for the washer fluid. It opens and closes – once the fluid has been topped up – with a gentle push. The hood does not have an opening mechanism for use by the customer; the drive systems and power electronics can only be accessed by workshop technicians.

Doors with integrated flush handles and frameless windows

The BMW iX features electric door handles which fit flush into the door surfaces and are finished in a contrasting color. Indirect illumination of the handle recesses provides them with a premium backdrop. With the latest generation of the Comfort Access system, the doors lock or unlock automatically as the owner approaches or walks away from the car via the signal sent to the car from the remote control or from the BMW Digital Key (via the customer’s smartphone).

Doors with frameless windows are making their debut in a large BMW SAV on the iX. Seen previously only on BMW coupés, this design feature underlines the sporting character of the BMW iX and brings a flowing appearance to the side of the vehicle as a whole. The high-gloss black trim for the B-pillars provides an attractive contrast against the body color. Three layers of sealing around the doors provides excellent acoustic comfort.

Aerodynamically optimized exterior mirrors, black body edging

The innovative design of the exterior mirrors on the BMW iX helps to reduce wind noise, optimizes aerodynamics and improves all-round visibility. The super-slim mirror bases attach to the lower edge of the side window surround, removing the need for the classic mirror triangle at the front of the side windows. The mirror caps are painted in body color and bordered at their lower edge by the mirror base in high-gloss black, creating an attractive color contrast. The turn indicators measure only around two millimeters in width and are integrated into the exterior mirrors behind glass covers.

Among the design features familiar from classical BMW X models is the black surround at the lower edge of the body. On the BMW iX, this extends further up and forms a band around the entire car, from the front bumper along the sides into the rear. The charging port is located in the same place as the fuel filler neck on conventionally powered BMW models – behind a flap on the right-rear wheel arch.

Rear end design: modern, minimalist, eye-catching

The character of the BMW iX is also faithfully reflected in the design of the rear of the vehicle. The modern and minimalist design language with a small number of seams and character lines exudes an aura of sophistication. The aerodynamics of the BMW iX are enhanced by the flow of air over the roof all the way to its trailing edge, and by a diffuser element in the rear bumper. 

The tailgate has no separation seams and extends across the whole of the rear, showcasing the expressive surfacing to a vivid effect. The rear-view camera is integrated into the black ring of the large BMW logo positioned in the center of the tailgate. The camera lens is cleaned automatically by a water spray system which extends from behind the surface of the roundel. 

Slim rear lights with striking design

Like the headlights, the rear single-piece LED lights have a slimmer design than on any previous series-produced BMW Group vehicle. The familiar L-shape from other BMW models is used in a modern interpretation. Secondary light units positioned at the outer edges of the car beyond the tailgate opening include turn indicators, rear lights and brake lights, ensuring that the relevant light signals are still visible when the tailgate is open.

Shy tech for the exterior: subtly integrated technology

As well as the intelligence panel in the BMW kidney grille, the BMW iX also has an array of discreetly positioned cameras and sensors – used by the driver assistance systems to make life easier for the driver in monotonous or unclear driving situations – that espouse the principle of “shy tech”. For example, the distance measurement sensors are integrated inconspicuously into the black body edging at the front and rear of the car.  The flush-fitted door handles and the rear-view camera with cleaning system integrated into the BMW badge on the tailgate are also examples of shy tech at work. The underlying principle here is that the technology stays in the background and only becomes apparent as and when the relevant functions are called into action.

Accents available in BMW i Blue identify sustainability

The BMW iX’s numerous design accents can be ordered in high-gloss black or in signature BMW i blue. As well as the blue circle of the BMW logo on the hood and tailgate, these elements include blue accents in the outer areas of the bumper to emphasize the front end’s air ducting. A blue accent strip in the side skirts references the presence of the high-voltage battery positioned low down in the floor of the BMW iX. 

In the lower section of the rear bumper, two blue trim elements are positioned at the outer edges to stand out from the standard black surfaces. They border the taillight units, the rear diffuser and highlight both the excellent aerodynamic attributes of the BMW iX and its electric drive system.

Optimized aerodynamics for increased range

For years now, the BMW Group has reduced fuel consumption and emissions to great effect with Efficient Dynamics. In the BMW iX, this strategy is implemented in a new way that defines the vehicle’s character, encompassing not just the ultra-efficient electric drive system, but also optimizing its aerodynamic properties and weight. Reduced air resistance and intelligent lightweight design are both important contributory factors to the all-electric SAV’s range.

The car’s handling qualities and the level of cabin comfort benefit directly from the reduction in drag and the bodywork structure with its aluminum spaceframe and pioneering Carbon Cage. One notable difference compared to conventionally powered BMW X models is the positioning of the A-pillars much further forward. The extremely compact design of the eDrive technology paves the way for the shorter front end and the extra space this brings inside the BMW iX.

Capitalizing on the benefits provided by the all-electric drivetrain and implementing proven measures from the past serves to optimize the aerodynamic properties of the BMW iX, which in turn has a positive impact on both its performance and range. The low aerodynamic drag can be attributed to not only the streamlined body, the tapered glasshouse, flush-fitting door handles, extremely slender exterior mirrors and precisely designed aerodynamic aids, but also to a host of other careful design measures. As a result, the BMW iX boasts outstanding aerodynamics for its class, with a drag coefficient (Cd) of just 0.25.

The aerodynamic elements for the front end, rear end, underbody and wheel areas alone add over 40 miles (WLTP measurement) to the car’s overall range. Some 16 miles (WLTP measurement) of this can be attributed to the third-generation active air flap control at the front of the vehicle, which directs cooling air to the drive units and brake system when required.

In normal driving situations, both the BMW kidney grille and the air intakes at the bottom of the front bumper are completely sealed off. This default setting allows the air to flow around the vehicle unhindered, significantly reducing aerodynamic drag. The electronically controlled air flaps are only fully opened in the rare case that the maximum amount of cooling air is required. The flaps can be adjusted gradually, allowing cooling air to be directed efficiently to the brake air ducts and drive components in carefully metered quantities.

On models with the Sport package, the air flaps are complemented by carefully engineered apertures in the outer areas of the front bumper which optimize the airflow along the vehicle. These vertically arranged Air Curtains divert the airstream in such a way that it flows along the faces of the wheels without generating the customary turbulence. The way in which the glasshouse tapers towards the back combines with specially designed air deflectors to reduce aerodynamic drag at the rear. Here, vertical Air Blades on either side of the rear window and the roof spoiler combine to form a sharp aero edge that minimizes the amount of vacuum produced behind the vehicle and its negative impact on aerodynamics. The combined benefits of the Air Curtains and Air Blades extend the car’s range by approximately 9 miles (WLTP measurement). 

Another drag-reducing feature on the BMW iX is the sealing measures of the underbody. Spanning the largest area between the front and rear axle is the smooth aluminum casing of the high-voltage battery, which is located low down in the vehicle floor. At the front end, streamlined elements direct the oncoming air past the wheels to prevent adverse turbulence. Airflow along the rear is smoothed by the large rear axle cover and the rear bumper’s diffuser. All other underbody components are optimized in terms of their aerodynamic impact. Overall, the aerodynamics measures for the underbody of the BMW iX account for around 6 miles (WLTP measurement) of its long range.

Lower air resistance and weight: Air Performance Wheels

The BMW iX rides on standard 20-inch light-alloy wheels with an aerodynamically optimized design. The mostly enclosed surfaces bring about an effective reduction in the air turbulence produced around the wheels. The optional 21-inch and 22-inch Air Performance Wheels help to reduce drag in a very innovative way. These wheels combine optimized aerodynamic properties with the elegance of a V-spoke aluminum wheel.

The Air Performance Wheels are made of an aluminum base wheel with customized inserts between the spokes that gives them a flat design, especially on the outside of the wheel, resulting in far smoother airflow. They weigh around 15 per cent less than conventional light-alloy wheels. Range is increased by as much as 9 miles (WLTP measurement) courtesy of the Air Performance Wheels. 

Intelligent material mix: combining weight reduction and maximum rigidity

The aluminum spaceframe body structure of the BMW iX is a first for its segment. The materials selected and manufacturing processes increase body rigidity and crash safety while keeping weight as low as possible. 

Remarkably light yet extremely rigid Carbon Fiber Reinforced Plastic components in the body’s side, rear and roof areas form a key element of the safety concept for the BMW iX passenger cell. The CFRP components for the side frame, rain channels, roof frame, cowl panel and rear window frame combine to form a “Carbon Cagep”. The BMW Group has employed its many years of experience in working with CFRP – amassed during production of the BMW i models and the current BMW 7 Series – to use CFRP intelligently to reinforce the body while also saving weight and improving vehicle agility. The Carbon Cage has evolved from the Carbon Core used in the 7 Series and allows the beneficial qualities of this high-tech material to be appreciated visually as well. 

Fitting a lightweight CFRP side frame instead of a conventional steel part shaves several pounds off the vehicle’s weight. The cowl panel and rear window frame components are manufactured from continuous fiber-reinforced thermoplastics (CFRTP) using an all-new method. Together, they constitute an effective lightweight design. The innovative blend of materials forms the basis for an exceptionally slim profile that adds to the sense of spaciousness in the cabin. The CFRP used in the side frame and at the rear end lends an added visual appeal to the BMW iX: the carbon components’ recognizable fiber structures clearly stand out in the entrance area and when the tailgate is open, providing a reminder of the car’s high-tech character.

Interior: Where people are center stage and technology fades into the background

“We designed the BMW iX from the inside out,” says Domagoj Dukec, Vice President BMW Design. “In the process, we took particular care to create a modern, warm and minimalist interior design with a very spacious feel.”

 Vast amounts of room, a top-quality selection of materials, newly developed seating and the extraordinary expanse of the single-piece panoramic glass roof combine to immerse all five seats inside the BMW iX in a luxurious lounge-style ambience. The all-new architecture of the BMW iX cabin underpins a straightforward functionality that revolves entirely around the needs and of the driver and fellow occupants. The eDrive concept means there is no center tunnel, adding to the open, airy feel while allowing extra front and rear legroom, sufficient space for storage and a center console crafted to look like a high-quality piece of furniture.

The displays and controls are all stripped down to their essentials, reinforcing the impression of an uncluttered relaxing cabin. The shy tech approach for the interior can be seen in a number of features, including hidden speakers, intricately styled air vents, radiant heated surfaces and the discreet recessing of the BMW Head-Up Display’s projector into the instrument panel so it is almost invisible.

The hexagonally shaped steering wheel, a rocker switch for gear selection and the freestanding BMW Curved Display – which forms part of the next-generation of BMW Operating System – advertise the futuristic interaction of driver and vehicle.

Clearly structured surfaces for a generous sense of space.

An ambience of modern luxury sets the tone for the BMW iX interior while the minimalistic design language gives the cabin an exceptionally spacious feel.

The door panel layout features a distinctive diagonal split using different colors and materials. The door pull-handles are sleekly integrated into the diagonal accent strip that houses the button for activating the electric door opening function. Buttons for adjusting the seat position are located on top of the front doors where they are ergonomically arranged in the form of a seat. The memory buttons are positioned directly alongside. The passenger-side armrest incorporates a compartment for holding a mobile phone while the audio system’s midrange speakers are embedded beneath the door panels’ fabric trim, hidden from sight.

Newly developed seats with integral head restraints

The newly developed seats for the driver and front passenger have integrated head restraints for a distinctly sporting appearance. For the first time in a BMW Group model, there is the option of integrating speakers into the seat structure. The sound sources positioned beneath the surface in the head restraint and lumbar areas enrich the acoustic experience inside the BMW iX and are an example of shy tech at work. The seats feature multi-way electric adjustment as well as seat heating. Also available are seat ventilation and massage functions. The seat belts are available in a choice of black or BMW i Blue.

With the optional Loft trim, the seat surfaces are made with a diagonal pattern of materials and colors combining high-quality textile and microfiber fabrics. The asymmetric styling and quilting composed of triangular, square and pentagonal sections give the seats their very modern look. Contrast stitching on the seat surfaces adds a highly distinctive touch. The remaining equipment variants offer a choice of seat upholsteries in Sensatec and exclusive natural leather. 

The surface of the natural leather used for the seats and instrument panel is treated with a natural olive leaf extract, avoiding any production residue that is harmful to the environment, while also giving the leather a high-quality and natural look. The sustainability approach applied when selecting raw materials and production methods has also resulted in the use of FSC-certified wood and a high proportion of recycled plastics for the surfaces of the door panels, seats, center console and floor. 

Lounge-style rear seating ambience

The rear bench seat has been designed for three passengers. The two outer seats feature integral head restraints, while the center seat has a head restraint that can be folded down to improve the view to the rear. The omission of the center tunnel means that everyone in the second row enjoys generous legroom. The open sense of space that this creates combines with the broad bench seat extending into the door areas to reinforce the lounge-style feel and increase passenger comfort. A Travel & Comfort system integrated into the front seats can be used by occupants in the rear to attach coat hooks or hold tablet devices. A pair of USB-C ports can be found in each of the front head restraints. The 40:20:40 split rear seats can be specified with a heating function.

Slim instrument panel with freestanding BMW Curved Display

The BMW iX interior’s modern, spacious feel is helped by the slim instrument panel, which is covered in either standard Sensatec or optional microfiber fabric or natural leather tanned with olive leaf extracts.

The instrument panel’s geometry rises up towards the front, turning it into a stage for the futuristic, fully digital screen grouping in the iX. The BMW Curved Display, making its production vehicle debut, is held in place by a supporting structure that is concealed from occupants’ view, so it appears to be freestanding. It has a magnesium housing and a frameless, single-piece glass surface. The high-definition display technology using anti-reflective glass also makes it possible to eliminate the normal binnacle used for shielding the readouts from sunlight, giving the cockpit area a remarkably tidy and airy appearance.

“The BMW iX is the first model from the BMW Group to feature the impressive high-resolution Curved Display, which is far larger and sharper than the displays in our current models,” remarks Frank Weber. “As a result, the BMW iX interior points the way ahead for cockpit design in future BMW models.”

The curved, one-piece display that serves as the central screen control element reinterprets the traditional driver-centric design of BMW cockpits in a new way. This has involved bringing together the 12.3-inch driver Information Display and the center 14.9-inch Control Display to form a single unit angled towards the driver. The interlinked, driver-focused display ensemble optimizes how information is shown and makes the display’s intuitive touch control even simpler to use. At the same time, the Control Display section can still be clearly seen and easily operated by the front passenger.

The Curved Display in the BMW iX teams up with the next-generation BMW Operating System to deliver a totally new graphics experience. The instrument cluster offers new, completely customizable display options that provide the driver with precise information tailored to the situation at hand. Intuitive operation using voice or touch control enable the driver to interact with the additional intelligent functions aboard the BMW iX easily and safely. This takes the user-friendliness of BMW display and operating systems to the next level. 

“There is no user interface anywhere in the automotive industry that can

be operated as simply and as safely as ours,” explains Frank Weber. “In the BMW iX we have taken this to new heights with a new digital platform and the next-generation BMW Operating System.”

Newly designed center console

The Curved Display’s position and presentation are optimized to facilitate the intuitive use of the screen’s touch functionality. All iDrive menu elements can also be selected and activated with the familiar center console iDrive controller which forms the main control element on the center console and whose color scheme and design creates the appearance of an elegant piece of furniture between the comfortable front seats. 

The iDrive controller is surrounded by a sharply styled high-gloss black frame and features glass-effect surfaces and white backlit buttons. The rest of the control panel design uses shy tech to reduce workload to a minimum. Instead of conventional buttons, a control surface with active haptic inputs subdivided by feeler bars is used to select the iDrive menus, driving modes and other functions. The controller is designed with a glass-effect finish is surrounded by a Gold Bronze bezel. A roller control allows for convenient adjustment of the audio system volume. The Start/Stop button is illuminated in signature BMW i Blue. Nestled between the Start/Stop button and the button for the electromechanical parking brake is a newly devised rocker switch that takes the place of the customary gear selector lever.

The iDrive controller, the rocker switch for gear selection, the audio roller control and the seat adjustment buttons can be specified in a polished crystal finish. An open-pore FSC-certified walnut wood finish to the control surface, incorporating backlit buttons, is available as an option. 

The space gained from the absence of a center tunnel is used to create additional storage in the center console area. As a result, the center console’s lower level houses two cupholders, a wireless charging smartphone tray, a 12V power connection and two USB-C ports. 

The center console armrest – which is available in a heated version as well – doubles as a butterfly lid for the illuminated storage compartment. The rear console is finished in a high-gloss black trim and includes buttons for the available rear seat heating and independent climate control zones.

New hexagonal steering wheel design

The BMW iX is the first model from the BMW Group to be fitted with a hexagonal steering wheel. The rim’s unique, track-inspired contour has the additional effect of improving ease of access and seating comfort. The hexagonal shape also affords the driver a better view of the section of the Curved Display positioned directly behind the steering wheel.

New multifunction buttons on control pads in a high-quality glass-effect finish enhance intuitive operation of audio, communications and driver assistance systems. Steering wheel heating, with a new three-stage control system used for the first time.

BMW Head-Up Display with frameless projector integration

For the first time, the latest version of BMW’s Head-Up Display projector is flush fitted into the instrument panel without a frame, allowing it to be hidden from sight. The information projected by the BMW Head-Up Display includes the car’s speed, speed limits, check control messages, status indicators and warnings from the driver assistance systems, detailed route guidance and turn instructions, as well as telephone and entertainment lists. The display’s angle, height and brightness can be adjusted individually. 

The combination of the Head-Up Display and the Curved Display’s fully digital screen grouping represents an excellent solution for conveying information in any given driving situation. The projection system in the BMW iX is designed so that the driver perceives the Head-Up Display graphics as being approximately ten feet in front of the vehicle. This projection distance allows information to be absorbed with the greater ease as it enables the driver to assimilate readouts accurately without having to adjust their gaze in normal driving situations. 

Automatic climate control with new controls and integral nanofiber filter

The BMW iX comes with either available 2.5-zone or 4-zone automatic climate controls. Cutting-edge nanofiber filter technology is used to purify the air inside the car more effectively. Pre-heating and pre-conditioning functions are standard.

Innovative nanofiber filter technology provides an effective means of helping to keep the air in the BMW iX cabin clean by preventing ultra-fine particles, certain microbial particles and allergens from entering the vehicle’s interior. Nanofiber filter technology is more effective than normal filter systems, removing virtually all particles from the interior air in a matter of minutes when air recirculation mode is switched on. Drivers are able to use the My BMW app to activate the air conditioning system’s ventilation function before the journey starts in order to purify the air in the cabin quickly and thoroughly. 

The BMW iX is the first BMW model to offer optional radiant surface heating for the instrument panel, glove compartment, door panels, center armrest and steering wheel to create a cocoon of warmth for occupants.

LED interior lighting

LED units are used for all interior lighting in the BMW iX. All controls have white backlighting, making it easy to locate them even at night. The harmonious night design of the Curved Display adds to the relaxed lounge-like feel, as does the colored interior lighting, which is also clearly visible in daylight thanks to the large number of LEDs used. The interior lighting accentuates the expansive surfaces and crisp lines of the door panels while also providing indirect illumination of the footwells and entrance areas.

Pioneering Bowers & Wilkins Surround Sound System with 4D Audio

The standard Harman Kardon Surround Sound System delivers an excellent listening experience with a seven-band equalizer, eighteen speakers, 655 watts of audio power and sound adjustment based on the car’s dynamic performance level. Four built-in speakers in the rear head restraints complement five midrange and five tweeter speakers. Two central bass speakers and two additional subwoofers located under the rear seat ensure a powerful sound performance. The system’s tweeters are housed behind perforated grilles, while the midrange speakers are hidden beneath the door panels’ fabric trim.

The latest version of Bowers & Wilkins’ optional Surround Sound System takes the listening experience to a whole new dimension. The fully active audio system boasts a seven-band equalizer and microphone-assisted sound control based on the vehicle’s dynamic performance and five sound modes. With 30 speakers and an impressive 1,615-watt amplifier output, this advanced system produces an exceptionally clear and wonderfully nuanced sound. Standout features include eight speakers integrated into the front and rear head restraints, two Diamond tweeters, a quartet of 3D speakers, plus two central bass speakers and two subwoofers under the rear seats. In addition to this, the Bowers & Wilkins Surround Sound System also incorporates a 4D Audio function generated using ‘shakers’ in the front seats. Their precise, magnetically controlled vibrations result in intense perception of bass frequencies, even at low volumes. The midrange units in the Bowers & Wilkins Surround Sound System are installed underneath the fabric door panel trim. The tweeters feature brushed stainless-steel grilles with brand logo etching and a discreet lighting effect. 

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 145 BMW motorcycle retailers, 117 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

#      #      #

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

Munich. BMW i is preparing to launch the next generation of solely electrically powered models. Three of the brand’s electric models are currently going through a key phase of their series development process at the BMW Group’s winter test centre in Arjeplog, Sweden. Together with the BMW iX3 already due to go on sale next year, the BMW i4 and the BMW iNEXT, being brought to market in 2021, are also completing an intensive test programme. Within the framework of comprehensive vehicle testing, their drive and suspension components are being put to the test under extreme weather and road conditions. The testing area situated at the edge of the Arctic Circle provides the ideal requirements for this purpose. On the icy surfaces of frozen lakes, on snow and in the bitter cold, the electric motors, the high-voltage batteries and the power electronics of BMW eDrive technology as well as the suspension control systems are demonstrating their high level of performance and reliability.

The latest chapter of the BMW Group electrification strategy will be heralded by a Sports Activity Vehicle. Starting next year, the BMW iX3 will already feature the fifth generation of BMW eDrive technology for the first time. An exceptionally powerful electric motor and a high-voltage storage unit featuring state-of-the-art battery cell technology facilitate purely electric driving pleasure in a new dimension. With a range of over 400 kilometres* and the possibility to use DC charging stations with a capacity of 150 kW to charge its battery, the first all-electric SAV is ideally suitable for day-to-day use and long-distance travel. The BMW iX3 will be the first model produced for the entire global market by the BMW Brilliance Automotive Joint Venture at the Chinese production location in Shenyang.

The BMW i4 delivers locally emission-free driving pleasure combined with outstanding sportiness. The four-door coupe positioned in the premium midrange segment combines a dynamic design with inspiring performance and a high level of ride comfort. Fifth-generation BMW eDrive technology featured by the BMW i4 facilitates a range of over 600 kilometres*. Moreover, the electric motor’s spontaneous power development can be utilised above all to achieve a dynamic driving experience. The BMW i4 sprints from a standstill to 100 km/h in a mere 4 seconds and reaches a top speed of over 200 km/h. The BMW i4 will be produced at the BMW Munich plant starting 2021.

With the proportions and dimensions of a luxury Sports Activity Vehicle, a fifth-generation electric drive unit and systems for highly automated driving, the BMW iNEXT embodies the future of driving pleasure in a particularly comprehensive way. As the BMW Group’s future modular construction system, it combines the latest innovations in the areas of design, automated driving, connectivity, electrification and services (D+ACES) defined by the NUMBER ONE > NEXT corporate strategy. BMW eDrive ensures a range exceeding 600 kilometres*. Furthermore, the car is equipped with the latest connectivity features and designed for Level 3 automated driving. The BMW Group’s new technology flagship will be produced at the BMW Dingolfing plant as from 2021.