• BMW and Google Cloud collaborate to present the iX and i4 AR Experience, powered by Google Cloud’s edge computing technology.
• Users can leverage augmented reality to digitally place the BMW iX and i4 in their own driveways and other locations in vivid detail via their smartphones and interact with each vehicle’s features virtually.

• The BMW iX and i4 AR experience is best viewed via bmwusa.com , which provides a direct link into the experience in the Google app for Android and iPhone OS.

Woodcliff Lake, NJ – March 1, 2022… BMW of North America debuted today a unique, immersive augmented reality (AR) experience featuring its all-new, fully-electric BMW iX and BMW i4 vehicles created in collaboration with Google Cloud. The AR experience, powered by Google Cloud’s immersive AR technology, allows users to digitally place the BMW iX and BMW i4 into any real-world environment in vivid detail with usable virtual features such as changing paint colors, lighting elements and opening/closing doors. The BMW iX and i4 AR Experience is best viewed via bmwusa.com, which provides a direct link into the experience in the Google app for Android and iPhone OS.

The BMW iX and i4 experience, leveraging Google Cloud’s immersive AR technology, allows users to interact with the i4 and iX in photorealistic detail. The digital experience utilizes augmented reality in a totally new way for BMW customers and enthusiasts to interact with BMW’s all-new, fully-electric vehicles ahead of their U.S. market launch this spring.

“BMW will celebrate the U.S. market launch of our all-new, fully-electric BMW iX and i4 next month,” said Albi Pagenstert, head of brand communications and strategy, BMW of North America. “We know that our new and existing customers expect unique and innovative campaigns for two of the most unique and innovative vehicles in our brand’s history, and Google Cloud helped us create something very special to share with them.”

To power the BMW iX and i4 AR Experience, Google Cloud utilizes its unique interactive streaming solution that provides photorealistic experience to all users. As an example, users can choose to get an up close and personal look of details like the fine leather grain and stitching in the interior of the BMW iX, vividly rendered via millions of polygons by Google Cloud’s industry-leading computing technology.

The all-new BMW i4 Gran Coupe and iX Sports Activity Vehicle are the newest chapters in BMW’s electrification story. The all-wheel-drive i4 M50 is the first fully electric vehicle from BMW M GmbH.  Offering a total system output of up to 536 hp from its dual electric motors, the i4 M50 can launch from 0-60 miles per hour in just 3.7 seconds and return an EPA estimated range of 270 miles between charges. The rear-wheel-drive i4 eDrive40 features a single 335 hp electric motor and can accelerate from 0-60 miles per hour in just 5.5 seconds and travel an EPA estimated range of up to 301 miles.

The BMW iX is the technological flagship of BMW i. Produced in a factory powered by locally-sourced hydroelectric power, incorporating a number of recycled materials, and powered by electric motors that use no rare earth metals, the iX xDrive50 considers the planet from the start of production through to the end of its serviceable life. Its dual fifth-generation BMW electric motors produce 516 hp and allow the all-wheel-drive iX to accelerate from 0-60 in only 4.6 seconds and achieve an EPA estimated range of up to 324 miles.

The i4 and iX go on sale in the first quarter of 2022.  Base MSRP for the i4 eDrive40 is $55,400 while the i4 M50 starts at $65,900, plus $995 destination and handling for either model.  The iX xDrive50 starts at $83,200 plus $995 destination and handling.

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BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers, 146 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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• i3s exclusive edition limited to 900 units worldwide.
• i8 Coupe and Roadster exclusive edition limited to 200 units worldwide.
• Production to begin in late 2019.
• Pricing to be announced closer to on-sale date.

Woodcliff Lake, NJ – September 1, 2019…Today, BMW introduces two exclusive editions to its BMW i lineup of electric and PHEV vehicles. The i3s Edition RoadStyle takes the quickest and sportiest i3, the purely electric s model, and adds aggressive Fluid Black paint with exclusive details not available before. Just under 1000 units of the special edition i3s will be available worldwide. The i8 Ultimate Sophisto Edition will be available in Coupe and Roadster models, both featuring a very elegant combination of E-Copper trim with special details and interior touches. The i8 Ultimate Sophisto Edition will be available in a very limited 200 units globally, first-come, first-serve and will mark the end of production for the most successful plug-in hybrid sports car in the world.

i3s Edition RoadStyle

The i3s Edition RoadStyle features Fluid Black exterior paint with E-Copper finishing touches to the kidney grille inlays, front bumper air deflectors and side skirt accents. The 20-inch double-spoke light alloy BMW i wheels are finished in Jet Black. The cabin features a Dalbergia Brown natural leather interior with a Dark Oak matt fine wood trim and exclusive headrests embroidered with “Edition RoadStyle”.

The all-electric i3s is powered by an eDrive motor producing 181 hp @ 4,100 rpm and 199 lb-ft of torque from 0 rpm. A 120 Ah / 42.2 kWh battery allows for a range of up to 153 miles and a 0 to 60 mph sprint of 6.8 seconds.

The Carbon-fiber reinforced plastic (CFRP) passenger cell not only allows for a roomy and spacious interior but is also lightweight with a total curb weight of 3,040 lbs. The BMW i3s applies the concept of sustainability throughout using recycled plastics, renewable raw materials and natural fibers. Over 80 percent of the surfaces visible to the passengers are made from recycled materials or renewable resources.

i8 Ultimate Sophisto Edition

The BMW i8 Ultimate Sophisto Edition is the final chapter in the story of a very special car which, since its launch in 2014, has become the world’s most successful plug-in-hybrid sports car.

Both the i8 Coupe and Convertible feature Sophisto Grey metallic paint with E-Copper accents applied to the 20-inch radial-spoke BMW i light alloy wheels, kidney grille inserts and side skirt accent. The tailgate inlay is finished in High-gloss Black while C-pillar trim elements in Shadowline. The brake calipers are also painted High-gloss Black and feature blue detailing and BMW i badging.

The door sill plates display the words “Ultimate Sophisto Edition” and an interior badge adds the car’s status as being “1 of 200”. E-Copper detailing carries into the i8’s interior.

The i8 Coupe and Convertible Ultimate Sophisto Edition combine 369 hp and 420 lb-ft of torque with all-wheel drive, a CFRP passenger cell and an aluminum chassis to deliver an emotion-stirring, visceral driving experience. The i8 Coupe will sprint to 60 mph from a standstill in 4.2 seconds with the Roadster right behind in 4.4 seconds, all while delivering 69 MPGe.

Standard Equipment

The i3s Edition RoadStyle features as standard equipment:

• Fluid Black paint with E-Copper accents
• Dalbergia Brown Natural Leather
• 20-inch Style 431 Jet Black wheels
• Dark Oak fine wood trim
• Headrests embroidered with special edition name

The i8 Coupe and Roadster Ultimate Sophisto Edition feature as standard equipment:

• Sophisto Grey exterior paint with E-Copper accents
• E-Copper Leather upholstery
• Exclusive 20-inch Style 516 wheels finished in E-Copper
• Ultimate Sophisto Edition 1 of 200 interior badge
• Ultimate Sophisto Edition door sills
• Black painted brake calipers
• Head-Up Display
• Navigation with Apple CarPlay Compatibility
• Harman-Kardon Audio System
• Ceramic controls
• Anthracite headliner (i8 Coupe)

Specifications

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 348 BMW passenger car and BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 123 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

• New 120Ah, 42.2 kWh battery offers up to a 153 mile electric range.
• Production begins November 2018.

Woodcliff Lake – Sept 28, 2018…Today, BMW announces the next chapter in the i3 story of electromobility; the new 2019 i3 and i3s with 120 Ah batteries. Since its launch in 2014, the battery capacity and range of the i3 has grown from the original 60Ah / 81 miles to 94Ah / 115 miles in 2017 and now 120Ah for 2019. With the high voltage battery cell capacity increased to 120 ampere hours (Ah) and a gross energy content of 42.2 kilowatt hours (kWh), the new generation of high-voltage batteries enables the BMW i3 120 Ah and the BMW i3s 120Ah to achieve a range of up to 153 miles, nearly a 30% improvement from the 94 Ah model and almost double its original range. The 2019 i3 REX model range is expected to be similarly improved, pending EPA certification.

The BMW i3 is a visionary electric vehicle and an inspirational design that has helped to make BMW i so popular through its innovative mobility solutions with sustainability as a key defining element. The BMW i brand has established itself as a pioneer for forward-thinking mobility by offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle, from raw material production, through the manufacture and operation of the vehicles to their later recycling.

Complementing the introduction of the new battery, a new exterior color, a new color for the optional Mega World upholstery and full LED headlights with cornering lights and automatic high beams, are also available for the BMW i3 and BMW i3s. iDrive 6.0, previously available only with the optional Navigation Professional, is now featured on the standard navigation system. Additionally, a Wi-Fi hotspot and wireless charging tray for your personal mobile devices is available for the first time. The WiFi hotspot accommodates up to 10 devices and comes free with a 3 month or 3 GB trial offer.

New generation battery development: increased energy

The BMW eDrive technology enables drivers to enjoy emission-free mobility with instantaneous power delivery, efficient use of energy and an optimized range for everyday practicality that even extends beyond the demands of purely urban travel.

Like the electric motors, the high-voltage batteries are an integral part of the BMW eDrive technology used in BMW i automobiles and developed in-house the BMW Group. Based on research and development work conducted in close cooperation with the manufacturer of the individual battery cells, constant improvements to the battery packs’ power output, vehicle range, safety and durability have been achieved. Installed low in the floor of the vehicle, the new high-voltage battery is produced at the BMW plant in Dingolfing and consists of eight modules, each with twelve storage cells: the latest cell capacity of 120Ah along with a gross energy content of 42.2kWh. The exterior dimensions of the battery pack remain unchanged. When launched in 2014, the i3’s battery pack provided 60 Ah and 22.6kWh, while the second-generation battery introduced for 2017 offered a capacity of 94Ah and 33kWh.

The BMW i3, powered by a 170 hp electric motor, accelerates from 0 to 60 mph in 7.2 seconds, while the BMW i3s with 181 hp completes the standard sprint in 6.8 seconds. The two models set the benchmark for sporty performance within their vehicle segment.

With its battery capacity increased to 42.2kWh, the latest version of the BMW i3 follows the brand's holistic concept; a responsible use of resources including not only locally emissions-free power but also material selection, production techniques and available mobility services. The BMW i3 120Ah and the BMW i3s 120Ah have a much more favorable CO2 footprint across the entire vehicle lifecycle – from raw material extraction and manufacture through to use and recycling – and this makes for significantly lower global warming potential than is the case with comparable, conventionally powered automobiles.

Design and Interior: great sense of roominess, sustainable materials.

The interior styling of the new BMW i3 and BMW i3s is rooted in the LifeDrive vehicle architecture. The carbon fiber-reinforced plastic (CFRP) passenger cell has a wonderfully spacious feel about it and is dominated by a sense of lightness. The design principle of the two four-seater models means there is no need for either fixed B-pillars or a transmission tunnel. Doors that open in opposite directions allow the occupants to get in and out with the greatest of ease.

New for 2019 exterior color choices is Jucaro Beige Metallic w/ Frozen Grey accents which replaces the outgoing Protonic Blue Metallic w/Frozen Grey accent.

Interior trim changes include Mega World now offering Electronic Brown Trim and Mega Carum Spice Grey SensaTec with Brown Cloth highlights. Tera World now includes higher quality Tera Dark Truffle Vernasca Leather. The BMW i3 and BMW i3s apply the concept of sustainability throughout, as other materials used are recycled plastics, renewable raw materials, natural fibers and open-pored, unbleached eucalyptus wood. Over 80 percent of the surfaces visible to the passengers are made from recycled materials or renewable resources. The available seat belts in BMW i Blue for the BMW i3s provide a splash of color in the interior.

Connectivity and Driver Assistance Systems.

BMW Connected bolsters the link between the i3 and the digital experience. Remote Services allow you to check if your windows are closed and doors are locked. You can also precondition the climate of the i3 for a comfortable temperature before your departure as well as warming the battery under certain conditions. On the eDrive tab, one can browse through various efficiency statistics, monitor your electrical consumption, energy recuperation statistics and observe your efficiency.

The driver assistance systems available for the 2019 BMW i3 and BMW i3s ease the driver’s workload and provide support in various traffic situations, as well as helping with longitudinal and lateral vehicle control. The optional Technology and Driving Assistance Package includes LED headlights with cornering lights, Active Driving Assistant, Active Cruise Control with Stop & Go, Daytime Pedestrian Protection, Frontal Collision Warning with City Collision Mitigation, and Advanced Real-Time Traffic Information. ConnectedDrive Services and front/rear Park Distance Control are now standard equipment. Parking Assistance is a standalone options for the i3 (not available on the i3s). Once activated, Parking Assistance scans for suitable parking spaces and at the press of a button takes control of acceleration, braking, gear selection and steering to perfectly park your i3.

Specifications

2019 BMW i3 120Ah

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, and X6 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 346 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

• Enhanced exterior design giving the BMW i3 a wider and sportier look.
• First-ever BMW i3s featuring a sportier chassis, wider track and higher performance output.
• Featuring state-of the-art connectivity with the latest iDrive 6 interface.
• Now featuring standard Full LED headlights.
• New color offerings now include Melbourne Red Metallic and Imperial Blue Metallic.
• Exclusive new cloth-leather trim combination ‘Giga Brown Natural Leather & Carum Spice Grey Cloth’ now available.

Woodcliff Lake, NJ – EMBARGO August 28, 2017 6:05 pm EDT / 3:05 pm PDT … BMW is pleased to announce the latest BMW i3 including the first ever BMW i3s, as part of the BMW i portfolio which entails the most awarded models in the automotive history. The BMW i3 is the bestselling compact battery-electric vehicle in the premium compact segment worldwide since it was launched in 2014. The design of the new BMW i3 and the exclusive first-ever BMW i3s has been altered to enhance the sporty, urban built yet elegant design of the model. Featuring a wider track, wheel arch molding and design lines that are vastly horizontal, the 2018 BMW i3 models have morphed into a versatile, urban, innovative efficiency mobility vehicle. For the first time, BMW also offers a more powerful and sportier version of the BMW i3 - the BMW i3s, which can also be equipped with a Range Extender.

The 2018 BMW i3 and BMW i3s will celebrate their world premiere at the International Motor Show (IAA) in Frankfurt in September 2017 with pricing being announced closer to market launch.

Electric Driving: A new era of mobility.

The BMW i3 leads the way to a new era of mobility. It is recognized worldwide as a symbol of technology, sustainability and intelligent connectivity in the urban traffic environment, which is why it has become the best-selling electric car worldwide in the premium compact segment. The recipe for success of the BMW i3 has been enhanced thanks to refreshing styling accents, cutting-edge equipment features and new digital services, but also to the addition of a new model variant – the first ever BMW i3s. Keeping with tradition, the 2018 BMW i3 models will also be available with a Range Extender. By offering premium-quality, all-electric driving experience, meaning zero emissions and performance, in combination with the latest available connected technology, both model variants represent the future of urban mobility.

The BMW i3 has been the top-selling premium electric car in its class since 2014 worldwide. It is not just the visionary electric vehicles and inspirational design that help to make BMW i so popular, but also its innovative mobility solutions and the revolutionary new form of premium character, with sustainability as a key defining element. The BMW i brand has established itself as a pioneer for forward-thinking mobility by offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle, from raw material production, through the manufacture and operation of the vehicles to their later recycling.

Emission free mobility and performance.

The BMW eDrive technology enables drivers to enjoy emission-free mobility with instantaneous power delivery, efficient use of energy and an optimized range for everyday practicality that even extends beyond the demands of purely urban travel. The BMW i3 and the more powerful BMW i3s draw their energy from the lithium-ion high-voltage battery developed by the BMW Group with a cell capacity of 94-ampere hours (Ah).

BMW driving dynamics with instantaneous torque.

The agile handling characteristics of the BMW i3 have been optimized with the improved Dynamic Stability Control (DSC) system. This comprehensively revised, faster responding Traction Control system guarantees confident handling under all driving conditions. Traction in less than ideal driving conditions has also been noticeably improved. Dynamic Traction Control (DTC) mode now boosts agility at higher speeds and during sporty cornering, even allowing mild and safely controllable drifts when grip levels are reduced.

The synchronous electric motor powering the new BMW i3 generates a maximum output of 170 hp. Its peak torque of 184 lb-ft is available instantly from standstill, in typical electric motor fashion. This means that stepping on the accelerator pedal immediately unleashes a thrilling burst of speed. The motor smoothly delivers the kind of performance that drivers expect from a BMW via a single-speed automatic transmission, with continuous power delivery that builds up the car’s speed. The new BMW i3 accelerates from 0 – 60 mph in 7.2 seconds¹ with an electronic top speed of 93 mph.

The first ever BMW i3s: a thoroughly dynamic performer.

The first of its kind and more powerful BMW i3s incorporates a number of design elements all of its own that highlight its particularly dynamic character. Both the front and rear aprons are notable for their model-specific, powerfully shaped contours. At the front, the bumper inlay and its U-shaped surroundings are in black finish. The front fascia’s side sections are bordered on their lower edge by accent strips in BMW i Blue or Frozen Grey that emphasize the width of the car, complementing the front fascia. The accent in the closed BMW kidney grille is also painted in high-gloss black to give the grille a more prominent appearance. The rear apron of the first-ever BMW i3s is likewise composed of individually styled contours, while the black surround frames an extra-wide, body-colored inlay. On the first-ever BMW i3s, the roofline accent also sports the same high-gloss black finish as the A-pillars.

Underneath all of the design elements, the first-ever BMW i3s features a sports suspension that includes a 10-millimeter drop in height. Visually broader high-gloss black wheel arch moldings’ emphasize an increase of 40 millimeters track width compared to the BMW i3 providing a stable stance and sportier looks. The BMW i3s comes standard with exclusive 20-inch light-alloy wheels in bicolor double-spoke design, which are ½-inch wider than the previously available. Customers can also specify these wheels in Jet Back finish as a no-cost option. Overall, the first ever BMW i3s is the most powerful BMW i3 to date with clearly reflected key design elements that highlight its sporty character.

New high-performance motor and SPORT mode for BMW i3s.

The first ever BMW i3s provides an even sportier interpretation of silent mobility with zero emissions and features a high output 184 hp¹ electric motor that generates peak torque of 199 lb-ft¹. Its updated drive system includes modified motor control and specific taper roller bearings, which have been utilized to optimize power delivery and the performance curve at higher rpm. At the limits of the motor speed range, the power and torque of the enhanced drive system represent an improvement of up to 40 percent over the BMW i3. The driving dynamics and enhanced e-Driving abilities are significant especially at higher engine speeds when higher performance and higher torque is more noticeable.

The first-ever BMW i3s features a sports suspension with specially developed springs, dampers and anti-roll bars. Drivers can now also select SPORT mode using the Driving Dynamics Control switch. This initiates more direct accelerator response and tighter steering characteristics to accentuate the car’s sporting edge. Just 6.8 seconds¹ is enough to see the BMW i3s burst past 60 mph on its way to a top speed of 100 mph¹.

A two-cylinder range extender gasoline engine is available as an option for all BMW i3 models. The engine drives a generator that produces power as required to feed electricity to the high-voltage battery, which becomes available whenever necessary. This extends the car’s overall range in everyday use by 87 miles¹, increasing it from around 97 miles¹ to a maximum of 180 miles¹.

Design accents: A sporty yet elegant look.

The unmistakable, avant-garde exterior styling of BMW i3 has already picked up the iF Gold award for product design and the World Car Design of the Year award along with other accolades, and it has now been enhanced by a number of design touches that clearly convey the sporty and stirring driving experience on offer.

The trademark BMW i Black Belt, running from the trunk over the roof to the car’s rear end is now complemented by A-pillars and rooflines that also sport a black finish. In contrast to the BMW i Black belt, two new exterior paint colors Melbourne Red metallic and Imperial Blue metallic compliment the vehicle design. Besides these two new additions, customers can also choose from the non-metallic shades Capparis White and Fluid Black as well as Protonic Blue metallic and Mineral Grey metallic. A matte-chrome roofline accent on the BMW i3, as part of the black A-pillar and roof layer, add a touch of elegance. This design element also improves height perception, adding to the models stance as it widens towards the rear.

The restyling of the front and rear aprons places particular emphasis on the car’s width. The redesigned front contour highlights a wider stance with athletic characteristic. A chrome-design trim strip running across the full width of the rear and the positioning of the model and eDrive badges on the outer edges of the tailgate serves to reinforce this impression.

The new BMW i3 and the first-ever BMW i3s come equipped with Full-LED headlights as standard, which employ LED bulb units for low and high beams, as well as the daytime running lights. The new turn signal indicators also feature LED technology and are integrated into the front apron in the form of horizontal strips. This means that LEDs are now used for all lighting functions at the front of the vehicle too, as was already the case with the glass-covered rear light assemblies.

The new design elements highlight the enhanced character to emphasize a strong presence and sportiness. The BMW i3’s strong character is enhanced by the U-shaped feature line in matte black in the bumper. The horizontal LED indicators emphasize width even more. The rear shows off, the powerfully molded contours and the contrast in color between the black surround and the body-colored inlay.

Interior: great sense of roominess, sustainable materials.

Like the exterior design, the interior styling of the new BMW i3 and first ever BMW i3s is rooted in the LifeDrive vehicle architecture. The carbon fiber-reinforced plastic (CFRP) passenger cell has a wonderfully spacious feel about it and is dominated by a sense of lightness. The design principle of the two four-seater models means there is no need for either fixed B-pillars or a transmission tunnel. Doors that open in opposite directions allow the occupants to get in and out with the greatest of ease.

The Mega, Giga and Tera World equipment lines are available for the new BMW i3 and first ever BMW i3s as alternatives to the standard Deka version. The optional Giga World includes a new trim for the seat surfaces in Giga Brown Natural Leather & Carum Spice Grey Wool Cloth which combines natural leather tanned using an olive leaf extract with a wool-based textile material. The BMW i3 and BMW i3s apply the concept of sustainability throughout, as other materials used are recycled plastics, renewable raw materials, natural fibers and open-pored, unbleached eucalyptus wood. Over 80 percent of the surfaces visible to the passengers are made from recycled materials or renewable resources. The available seat belts in BMW i Blue for the first ever BMW i3s only, provide a splash of color in the interior. Typical BMW i Brand lettering are also visible on the front floor mats.

Technology and Driver Assistance Systems.

The driver assistance systems available for the new BMW i3 and first-ever BMW i3s ease the driver’s workload and provide support in various traffic situations, as well as helping with longitudinal and lateral vehicle control. The Technology and Driving Assistance Package offers Active Driving Assistant and Active Cruise Control with Stop & Go while Advanced Real-Time Traffic Information and ConnectedDrive Services are also contained within the upgraded Navigation System included in this package. When equipped with the Technology and Driving Assistance Package, Apple CarPlay can be enabled. Park Distance Control is a standalone option as well as the Parking Assistance. Once the system has been activated and a suitable parking space has been found, at the press of a button Parking Assistant takes control of acceleration, braking, gear selection and steering. Driving Assistance systems also contained within the Technology and Driving Assistance package include Daytime Pedestrian Protection, Frontal Collision Warning with City Collision Mitigation and Speed Limit Info.

The latest BMW iDrive 6 interface, ConnectedDrive with navigation features and On-Street Parking Information specially developed for electric mobility.

Both the new BMW i3 and first-ever BMW i3s come with the latest version of iDrive, which provides an intuitive interface for controlling numerous vehicle, infotainment, communications and navigation functions, specifically designed for BMW i. In vehicles equipped with the Navigation system Professional, the Control Display features a 10.25-inch screen with an increased resolution of 1,440 × 540 pixels. The main menu is presented in the form of live tiles containing dynamic content. The voice recognition system has also been optimized with cloud-based off-board processing of speech. With Natural Language Understanding available with the Navigation system Professional, spoken instructions can now be executed more quickly and naturally, i.e. when searching for an address or Point of Interest, or for searching music and phone numbers or dictating e-mails and SMS messages. Natural phrases such as “find coffee shops nearby” or “take me home” make for an effortless experience. When equipped with Apple CarPlay, additional smartphone apps can be seamlessly integrated within the vehicle’s operating system.

The enhanced BMW i ConnectedDrive offering ensures intelligent connectivity through services specially tailored to electric mobility. The On-Street Parking Information search service, now available for the first time in the BMW i3, can also be used alongside the Advanced Real Time Traffic Information (ARTTI) system with the optional Navigation system Professional. On-Street Parking Information helps drivers locate available parking spaces in many major US cities. It uses historical and real-time data to determine the likelihood of finding vacant parking spots in a given area and displays the information on Navigation Map. Specifically designed for BMW i, public charging stations and information about their availability can also be displayed on the navigation system’s map. When route guidance is activated, data about the route is also used to calculate the range shown in the instrument cluster as accurately as possible. Standard on the i3, the range map provides a visual representation of the current operating radius. With Navigation Professional, the dynamic range map draws a boundary representing the maximum range the vehicle could travel on its current charge status. It is also possible to display the different ranges achievable in each of the Driving Dynamic Control modes. BMW i-specific navigation features also include intermodal route guidance. This helps users to quickly and efficiently reach their destination by factoring in local public transport timetables and connections. Regular, automatic updates of the navigation data are now also provided “over the air” in the BMW i3, using a mobile network connection.

A package of new services were introduced in early fall under the BMW Connected+ umbrella which enable a highly personalized digital experience. All of the digital services related to BMW Connected and BMW Connected+ will be available in the BMW i3 and BMW i3s. These span intelligent route planning, including stops at charging stations or gasoline stations in the case of the range extender (Send my Routes to Car), sharing of the car’s current location via SMS and live link (Share Live Trip Status). Also part of the Connected portfolio features personalized display of relevant in-car information (BMW Onboard), seamless transfer of route instructions to the customer’s smartphone or smartwatch once the car is parked (Navigate Door-to-Door) and direct syncing of contacts and addresses to the navigation system (My Destinations).

BMW Digital Charging Service enables convenient and intelligent charging.

Planned for release in the first-half of 2018 is the BMW Digital Charging Service. BMW ConnectedDrive and the BMW ConnectedDrive Portal will turn charging into an easy to use digital experience. As a result, the BMW i3 and BMW i3s are integrated perfectly into the customer’s smart ecosystem. The service’s ease of use – from a smartphone via BMW Connected or from PCs and tablets via the BMW ConnectedDrive Portal – also facilitates fully transparent, sustainable use of renewable energy. With the introduction of its unique BMW Digital Charging Service, BMW becomes the world’s first carmaker to integrate electric mobility with its customers’ digital worlds.

360° ELECTRIC: new charging cable, BMW i Charging Station.

360° ELECTRIC is a range of products and services that help make electric mobility a convenient, everyday experience. The functionality of the standard charging cable supplied with the first ever BMW i3s has been optimized and includes a temperature sensor. Charging at home is extremely user-friendly thanks to the BMW i Charging Station which can supply 7.2 kW of power to charge the high-voltage battery. This allows enough energy for an electric range of around 90 miles to be transferred in three hours – about five times quicker than with the standard Level 1 120 V charging cable. Drivers with a registered ChargeNow card have unrestricted access to the world’s largest network of public charging stations.

BMW Original Accessory: BMW TurboCord™ EV Charger.

Now available as a BMW Original Accessory the BMW TurboCord™ Electric Vehicle Charger can be purchased at certified BMW Centers for $499 MSRP. This premium charging solution provides BMW i and BMW iPerformance drivers with the ultimate charging experience – flexible dual-voltage (120 V / 240 V) capability and nearly three-times faster charging – all in the smallest, lightest UL-listed portable charger available. The BMW TurboCord™ EV Charger components have been specifically engineered by BMW to meet BMW Group standards and requirements, featuring a convenient 20 ft charging cord, and provides two chargers in one. Level 1 charging is readily available when plugged into any 120 V outlet and it also allows customers to charge up-to at 3.6 kW, nearly three-times faster than the standard occasional use cable (OUC) when used with a 240 V outlet (NEMA 6-20). Also integrated are such state-of-the-art safety features as unit and plug temperature monitoring, automatic shut-off and a rugged, waterproof, submersible enclosure (NEMA 6P) that enables users to safely and reliably charge indoor and outdoor.

Sustainability meets personal mobility.

BMW i is shaping the future of sustainable personal mobility. Its integrated concept focuses on responsible use of resources and incorporates material selection and innovative mobility services alongside emission-free driving. The BMW i3 is just as serious about the fun of driving, turning even a trip around town into an electrifying experience. The inspirational design of the BMW i3 expresses a new style, while the instantaneous power from the drive system provides an inspiring showcase for the dawn of a new era in mobility.

This car’s architecture was designed from the ground up with electric mobility in mind. Combining the latest technological innovations with an evolutionary development of the car’s design and the expansion of the model range has provided additional impetus for BMW’s now familiar take on premium electric mobility. The character profiles of the new BMW i3 and first-ever BMW i3s are focused more than ever on driving experience, which gives them all the ingredients required to strengthen their leading position in e-mobility and the BMW i success story.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 344 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com.

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Social Media:

Facebook: www.facebook.com/BMWUSA/

Twitter: www.twitter.com/BMWUSANews

YouTube: www.youtube.com/user/BMWUSA

Woodcliff Lake, N.J. – April 12, 2017… The new BMW i3 (94 Ah), today received the inaugural winner of the 2017 World Urban Car award at the New York International Auto Show.

“We are delighted and honored that the BMW i3 has been recognized as the World Urban Car of the Year,” said Ludwig Willisch, Head of BMW Group Region Americas. “This award highlights BMW Group’s commitment to sustainable mobility through BMW’s first all-electric vehicle made primarily of carbon fiber. The design brief for the BMW i3 was to create a Mega City Vehicle for the cities of the future. Today, the new 2017 BMW i3 (94 Ah) provides more range paired with a high-level of dynamic performance, making it the perfect urban vehicle for people around the world.”

Launched in 2014, the born electric BMW i3 represents a new era of electro mobility offering a visionary design, a ground-breaking vehicle architecture, dynamic performance and innovative connectivity. No other car represents such a holistic approach to sustainability throughout the value chain.

World Car vice-chairman, Mike Rutherford, commented, “It's an award whose time has come. Everyday cars in many - perhaps most - parts of the world will have to become smaller if road and parking space is to be found for them in increasingly packed towns and cities whose populations are swelling annually. This year's winner in our inaugural World Urban Car category proves that these small vehicles don't have to be cheap, undesirable and unpleasant to drive. Quite the opposite. It is among the best value-for-money products on the market”.

The new 2017 BMW i3 (94 Ah) offers 50% increased battery capacity (33 kWh) thanks to the higher energy density of the lithium ion cells. The BMW i team worked to ensure that the battery dimensions remain unchanged while still offering a significant range increase. The driving performance figures of the 170 hp AC synchronous electric motor remain virtually unchanged. The motor propels the BMW i3 from 0 to 60 mph in just over 7 seconds making the BMW i3 the sportiest and most efficient electric vehicle in the premium segment. With the introduction of the BMW i3 (94 Ah), BMW i now also offers a new BMW Home Charger Connect, a residential charging station designed for comfortable and fast home charging featuring additional connected functions.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 341 BMW passenger car and BMW Sports Activity Vehicle centers, 152 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com.

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Social Media:

Facebook: www.facebook.com/BMWUSA/

Twitter: www.twitter.com/BMWUSANews

YouTube: www.youtube.com/user/BMWUSA

Munich. BMW i will debut as the exclusive transportation partner at the Coachella Valley Music & Art Festival in 2017, providing VIP shuttle service and hospitality during the weekends of April 14-16 and 21-23. BMW’s sustainable, future-oriented brand will provide BMW i3 electric vehicles and BMW X5 40e iPerformance plug-in hybrid electric vehicles for transportation on and around the festival site.

A stand-out feature of the BMW i3 fleet at Coachella is a unique wrap that was created especially for the occasion, its design reflecting the creative and unconventional character of the event. BMW i8 plug-in hybrid electric sports cars with Coachella design will also take to the roads between Los Angeles and Palm Springs with a selected group of festival-bound celebrities and influencers on board.

Coachella is one of the world’s largest music festivals and provides an ideal stage for the BMW i brand: “The wealth of ideas the artists bring and the festival’s focus on sustainability create a unique atmosphere; Coachella is the birthplace for many trends, ideas and movements,” says Hildegard Wortmann, Senior Vice President Brand BMW. “BMW i is likewise a driver of pioneering innovations and the joy of sustainable mobility. We are positioning the sub-brand as open-minded, creative and inspiring – and Coachella provides an exceptional platform for this purpose, uniting creativity, passion and connectedness. We’re looking forward to an inspirational partnership.”

"Road to Coachella".

A social media campaign entitled “Road to Coachella” kicked-off the partnership on March 14. The campaign offers festival goers the chance to be entered into a drawing to win a festival pass by documenting their preparation for the festival and their own journey to Coachella Valley via social media using the hashtag #RoadToCoachella. 

Renowned composer and music producer Hans Zimmer (“Inception”, “Pearl Harbor”, “The Dark Knight” and “The Lion King”) has provided the soundtrack for a video promoting “Road to Coachella.

The three-minute piece, which debuted on April 9 on BMW’s YouTube Channel, is set to a Zimmer’s music and features the BMW i8 hybrid electric sports car, while providing a look at his preparations as he and his orchestra ready for their first-ever Coachella performance. Also featured in the video are fellow Coachella performers including Marshmello, Galantis, Ryan Rabin of Grouplove, Warpaint and Broods.

Furthermore, BMW i will invite visitors during the festival to visit the innovative BMW i Brand Lounge in the VIP Area, where they can experience up close the allure of BMW i and the unique Coachella design, co-developed with Garage Italia Customs.

About BMW i

BMW i is based around a wide-reaching concept designed to bring about sustainable and future-focused mobility. It is fuelled by visionary electric vehicles and mobility services, inspirational design and a new understanding of premium that is defined squarely in terms of sustainability and delights with innovative new vehicles. The design of the all-electric BMW i3 emission-free model for urban use is centred around sustainability, while the BMW i8 introduces us to the sports car of the future.

• One year of no-cost charging sessions now available for CPO BMW i3 and BMW i8 vehicles in 25 markets.
• BMW drivers enroll at www.ChargeNowUSA.com using their ChargeNow card (provided by the Client Advisor) to begin their year of no-cost charging at participating EVgo stations.

Woodcliff Lake, NJ – November 15, 2016… BMW of North America, LLC expands its comprehensive BMW ChargeNow by EVgo programs with options that now provide 12 months of no-cost charging for drivers of Certified Pre-Owned BMW i3 EVs and BMW i8 plug-in hybrid sportscars in select markets*. Upon enrollment, drivers of CPO BMW i3s equipped with DC Fast charging will be able to take advantage of no-cost 30-minute DC Fast charging sessions and no-cost 1-hour Level 2 charging sessions at EVgo stations in 25 select markets* for one year. Drivers of CPO BMW i3s without DC Fast charging capability, and owners of CPO BMW i8s, can enroll to take advantage of no-cost 2-hour Level 2 charging sessions at participating EVgo stations.

“Extending the ChargeNow by EVgo programs to include Certified Pre-Owned BMW i models demonstrates the company’s commitment to supporting electromobility over the long-term,” noted Robert Healey, Head of EV Infrastructure for BMW of North America. “With the addition of CPO BMW i3 and i8 vehicles into ChargeNow by EVgo, we continue to make driving with BMW i as convenient and cost-effective as possible, whether our customer chooses to purchase a new or Certified Pre-Owned BMW i3 or i8.”

“We are pleased to further collaborate with BMW to support all BMW plug-in owners,” commented Robert Barrosa, Vice President OEM Strategy & Business Development. “The ChargeNow by EVgo CPO program is a great benefit to new electric vehicle drivers, enabling them to maximize their electric miles with on-the-go charging at the largest DC Fast charging network in the country.”

This latest offering complements the wide array of exclusive BMW public charging programs currently available as part of ChargeNow by EVgo. Other program options for new BMW i and BMW iPerformance vehicle owners include:

ChargeNow DC Fast. Currently, eligible BMW i3 drivers in key markets who purchase their vehicle on or after November 1, 2015** are eligible for 24 months of no cost, unlimited 30 minute DC and 1 hour Level 2 charging sessions at participating EVgo stations, with ChargeNow DC Fast. Originally introduced in July 2014 in California, the program resulted in the successful installation of more than 100 EVgo stations with DC Fast Combo (CCS) chargers throughout the state, while providing enrolled BMW i3 owners with no-cost access to these stations. With BMW’s continued support as part of the expansion of ChargeNow DC Fast, EVgo is currently in the process of installing 500 additional DC Fast Combo chargers across the US by the end of 2018, with more than 600 total EVgo charging stations offering DC Fast planned to be installed through this program. Fleet customers are not eligible for ChargeNow DC Fast. For a complete list of terms and conditions, please visit www.ChargeNowUSA.com.

ChargeNow by EVgo. With the September 2016 announcement of two additional ChargeNow by EVgo public charging plans, ChargeNow by EVgo Annual Pass and ChargeNow by EVgo Pay As You Go, all BMW i3, BMW i8 and BMW iPerformance drivers in participating markets can enroll for introductory pricing offers at participating EVgo chargers using the complimentary ChargeNow card that comes with the vehicle. These plans provide significant savings for BMW drivers in the 25 participating markets across the US.

*ChargeNow by EVgo (including ChargeNow DC Fast) markets include:

Atlanta, GA

Austin, TX

Boston, MA

Chicago, IL

Dallas, TX

Denver, CO

Fresno, CA

Houston, TX

Los Angeles, CA

Miami, FL

Monterey, CA

Nashville, TN

New York, NY

Orlando, FL

Philadelphia, PA

Phoenix, AZ

Portland, OR

Raleigh, NC

Sacramento, CA

Salt Lake City, UT

San Diego, CA

San Francisco, CA

Santa Barbara, CA

Seattle, WA

Washington, DC

**Enrollment for ChargeNow by EVgo CPO, ChargeNow by EVgo Annual Pass, ChargeNow by EVgo Pay As You Go, and ChargeNow DC Fast begins at www.ChargeNowUSA.com.

BMW’s commitment to e-mobility

The BMW Group’s commitment to developing new forms of transportation for a changing world began nearly a decade ago with the inception of something known as Project i. After two successful EV pilot projects, first the MINI E and then the BMW ActiveE, BMW i was born, with the launch of the BMW i3, the company’s first production electric vehicle, and the BMW i8, the company’s first plug-in hybrid sports car. The expertise gained is now being applied to the new line of advanced BMW plug-in hybrid models. The BMW X5 xDrive40e, 330e and 740e xDrive iPerformance use BMW eDrive technology. All BMW iPerformance models combine an electric motor with an internal combustion engine and an 8-speed automatic transmission. As part of the company’s commitment to reducing the effects of greenhouse gas emissions and increasing the convenience of longer distance EV travel, BMW has also committed to the development of a robust public EV charging infrastructure in the US. It has supported the rollout of DC Fast charging stations across the US through a number of partnerships, including the Express Charging Corridors along the East and West Coasts.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 341 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 126 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.

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Los Angeles, CA – June 8, 2016… BMW of North America today announced that it has won its bid to supply the Los Angeles Police Department with 100 fully-electric BMW i3 vehicles for use in the department’s transportation fleet.

This announcement comes after a field trial during which a BMW i3 was evaluated alongside other EVs on the streets of Los Angeles as part of the LAPD’s every day fleet. Ultimately, the BMW i3 was selected due to a combination of EPA rated best-in-class efficiency, reliability and state-of-the-art ConnectedDrive services, which can be used to support fleet management applications. BMW’s extensive knowledge of charging infrastructure and the availability of a large network of BMW i centers for servicing the fleet in a convenient and cost effective way also played into the decision.

“We should be thinking green in everything we do — and these new EVs show how local government can lead,” said Mayor Garcetti. “Our sustainability plan pushes L.A. to speed adoption of greener practices and technologies, which also save money and resources.”  

“The attributes of the BMW i3 position it to excel as the ideal vehicle for municipal organizations. The performance and technical capabilities, such as the BMW i3 ‘s acceleration, and its ConnectedDrive integration, are perfectly suited to transform the future mobility of the Los Angeles Police Department while also reducing their carbon footprint,” said Ludwig Willisch, President and CEO of BMW of North America.  

The BMW i3 police cars began hitting the streets of Los Angeles this spring badged with an LAPD insignia. As the department’s non-emergency fleet vehicles, the BMW i3s will be used throughout the department as transportation vehicles for officers and in community outreach initiatives.  

BMW's software data system will integrate with the LAPD's fleet management system which will allow the department to electronically receive critical vehicle data needed to effectively maintain their fleet.  BMW is also designing a web tool that will allow the department to track their fleet in near real-time, contributing to improved deployment, utilization, and the efficient charging of their fleet of BMW i3s. 

Greenlots, a global provider of open standards-based distributed energy resource solutions, will supply 100 Level 2 chargers and four DC fast chargers to LAPD.

Due in large part to its compact size and use of light-weight Carbon Fiber Reinforced Plastic (CFRP) in its construction, the sustainable, fully-electric BMW i3 has a tight turning radius and the agility needed to navigating congested city streets.

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About the BMW i3, the company’s first-ever production electric vehicle

The BMW i3 is the first purpose-built electric production vehicle to be made primarily of Carbon Fiber Reinforced Plastic (CFRP). With 170 horsepower and 184 lb-ft of torque hybrid-synchronous electric motor, the fully electric BMW i3 is electrified by a 22-kWh lithium-ion battery, good for 80-100 miles of emission-free driving and has been rated the most fuel efficient EPA-certified vehicle by the U.S. Department of Energy. Agile and engaging to drive, the BMW i3 is ideally suited for dense urban areas. Every aspect of the BMW i3 has been conceived for sustainability. The carbon fiber used to create the i3 is produced using hydro-electric power. The BMW i production line in Leipzig, Germany draws its power from wind energy.

The BMW i3 has a base MSRP of $42,400 and the range-extender model starts at $46,250, before any federal or applicable state incentives.  

About BMW i

BMW i is the BMW Group’s forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world’s most densely populated cities. The all-encompassing approach of BMW i includes the extensive use of recycled, renewable raw and naturally treated materials, alongside an extremely resource-efficient production method.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 341 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 126 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com.

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• BMW i3 (94 Ah) with more powerful battery (33 kWh).
• Up to 114 mile combined1 (hwy/city) range under everyday conditions2.
• New BMW Home Charger Connect offering additional comfort and connected functions.

Woodcliff Lake, N.J. – EMBARGO: May 1, 6:01 pm EDT / 3:01 pm PDT… Today BMW announced that BMW i will offer a new model range of its compact electric car, the BMW i3 and from the 2017 model year will be offering a new version with more than 50% increased battery capacity. The 2017 BMW i3 (94 Ah) has a capacity of 33 kilowatt hours (kWh) thanks to the higher energy density of the lithium ion cells. The BMW i team worked to ensure that the battery dimensions remain unchanged while still offering a significant range increase. Even in everyday conditions 2, the new Battery Electric BMW i3, in varying weather conditions and with the air conditioning or heating turned on, a range of up to 114 miles combined1 (hwy/city) is possible as shown by independent BMW testing cycles3. The driving performance figures of the 170 hp AC synchronous electric motor remain virtually unchanged. The motor propels the BMW i3 from 0 to 60 mph in just over 7 seconds. This makes the BMW i3 both the sportiest and most efficient electric vehicle in its segment with an expected EPA electricity consumption of 27 kWh/100mi. In addition to the Battery Electric BMW i3, the Range Extender model will also feature the 94 Ah battery. When equipped with the Range Extender, if the driver requires additional range, the 2-cylinder gasoline engine is switched on once the battery is depleted to 6.5% state of charge and keeps the charge level of the battery constant while driving and provides an additional range thanks to a 25% larger fuel tank (2.4 gallons). With the introduction of the BMW i3 (94 Ah), BMW i now also offers a new BMW Home Charger Connect, a residential charging station designed for comfortable and fast home charging featuring additional connected functions. Pricing for the 2017 BMW i3 (94 Ah) will be released closer to market launch.  

1 Preliminary test results for BMW i3 (94 Ah) BEV.

2 Range achievable according to BMW range testing cycle under everyday conditions in city environment, 68° F, heating/air-conditioning, preheating, COMFORT driving mode. Range is dependent on a variety of factors.

3 Final EPA figures still pending.

Higher storage density of the battery cells.

The BMW i3 (94 Ah) sets a new benchmark in its segment with 94 ampere hours (Ah) cell capacity, 33 kWh total battery energy, and an electric range of approximately 114 miles combined1 (hwy/city) on one full battery charge. Consuming only 27 kWh/100mi the BMW i3 is the most efficient car in its segment with the lowest electricity consumption costs of approximately 2.81 USD/100mi4.

The high-voltage battery of the BMW i3 consists of eight modules with twelve storage cells each and its capacity has increased by more than 50% without any changes in exterior dimensions. By optimizing the cell-internal packages with more electrolyte and adapting the active material, BMW and Samsung SDI have succeeded in increasing cell capacity to 94 Ah and overall battery energy to 33 kWh of which 27.2 kWh can be effectively used. The previous battery of the BMW i3 (60 Ah) produced 22 kWh (gross)/19 kWh (net).

The lithium ion cells used, set themselves apart in the competitive field by achieving a special balance between high energy density, cycle stability and safety in the case of an accident. The high-voltage battery also has an advanced thermal management system that keeps the battery operating in the optimal temperature range, which further enhances performance. For example, the coolant of the air conditioning system is responsible for cooling the high-voltage battery very effectively, while a heating system can also be used to warm the battery to ensure the optimal operating temperature before starting off. Customers receive an 8-year/100,000-mile High-voltage Battery Warranty.

The BMW i3 – a benchmark in terms of sustainability.

During the development phase of the BMW i3, the entire architecture of the electric drivetrain was designed with the next technological steps as well as serviceability in mind. For example, if necessary a single battery module can be exchanged which distinguishes the BMW i3 from other competitive offers and represents an integral component of the holistic BMW i concept of sustainability. From the production stand point, sustainability is achieved to a large extent through the CO2 free electricity supply of the BMW i production sites in Leipzig (assembly) and Moses Lake (CFRP production) as well as through the use of 70 percent less water in the production process compared to conventional automobiles.

4 Calculated using 10.42 cents per kWh average in the US in 2015.

Optimized performance delivery, more efficient drive.

The BMW i3 is by far the lightest car in its segment. Despite the slight weight increase, at 2,961 lbs (BEV), and 3,234 lbs (REX), the BMW i3 (94 Ah) is characterized by driving performance, which is subjectively as agile as the 60 Ah model variant. The BMW i3 (94 Ah) is also powered by the same 3 phase AC synchronous electric motor developed in-house by the BMW Group. The motor generates an output of 170 hp and delivers 184 lb-ft of torque which is available as soon as the electric motor begins to turn. The BMW i3 (94 Ah) accelerates from 0 to 60 mph in just over 7 seconds. The impressive electric motor, small turning circle of 32.3 feet, – a major benefit to driving in the city – BMW’s near-perfect 50-50 weight distribution, precise electric power steering and the stable suspension set-up help to make the i3 as satisfying to drive as every other BMW.

The sporty character of the BMW i3’s electric motor is also clearly noticeable by its performance figure of 5.1 seconds accelerating from 50 to 75 mph. This is a decisive factor for enabling fast and safe passing maneuvers, and is normally only achieved by combustion engine powered cars with considerably higher outputs. The BMW i3 (94 Ah) is close to the level of cars such as the (320 hp) BMW 340i. Power is transmitted to the rear wheels via the single-speed transmission, which the BMW i3 uses to accelerate without torque interruption to its electronically limited top speed of 93 mph.

The electric consumption of the BMW i3 (94 Ah) has also been reduced by a large number of detail improvements including revised electric motor management as well as advanced low-resistance tires with optimized compound.

Charging times.

The 7.4 kW charging electronics of the BMW i3 (94 Ah) can charge the 33 kWh battery in approximately 4.5 hours using a Level 2 charger, which is slightly more than the approximately 3.5 hours required to charge the battery on a BMW i3 (60 Ah). Standard equipment of the BMW i3 includes the occasional use cable for connecting it to a domestic power socket. Core elements such as range, hallmark BMW agility thanks to low weight and overnight battery charging remain in place.

The BMW i3 is equipped with the future-proof 50 kW direct current (DC) fast charging technology. When the BMW i3 (94 Ah) is connected to a DC fast charging station, the battery cells are charged up to a minimum of 80 percent of their capacity in less than 40 minutes. In the BMW i3 (60 Ah) this takes around 25 minutes. This means that the BMW i3 (94 Ah) achieves a charging speed of 2.5 mi/min which corresponds to 24 minutes charging time per 62 miles of range.

Range Extender for even greater range.

BMW i also offers a Range Extender for the BMW i3 (94 Ah).The range of the BMW i3 is extended by a 650 cc 2-cylinder gasoline engine which is located adjacent to the electric drive above the rear axle. The Range Extender engine delivers a maximum output of 38 hp and powers a generator in order to produce electricity, working on a required-based and highly efficient principle. For those occasional times where additional range is required, as soon as the charging level of the lithium ion batteries drops to a specified level, the Range Extender kicks in to keep the charging level constant effectively extending the range. Fitting the car with the Range Extender has no influence on the available luggage volume: the luggage compartment volume remains unchanged at 15.1 ft3 and can be extended to 36.9 ft3 with the rear seats folded down. The BMW i3 (94 Ah) now features a 2.4 gallon fuel tank improving the range from the previous model.

The BMW i3 (94 Ah) with Range Extender weighs approximately an extra 270 lb compared to the Battery Electric BMW i3 but is also characterized by a high level of agility and offers impressive performance figures. It accelerates from zero to 60 mph in just 8 seconds.

New equipment on the BMW i3.

The BMW i3 (94 Ah) is now available in the exclusive Protonic Blue metallic exterior color, previously only available in the US on the BMW i8. The BMW i3 (94 Ah) customer can also choose from two non-metallic paint colors (Capparis White and Fluid Black) and, in addition to Protonic Blue, three metallic paintwork colors (Mineral Grey, Platinum Silver and Ionic Silver).

The Deka World is now part of the standard profile of the BMW i3 (94 Ah) and features a lightweight dark cloth fabric interior made from recycled materials. Other changes to the standard profile include the addition of the Universal Garage Door Opener, Advanced Real-Time Traffic Information, and Comfort Access.

As part of the Tera World, a Dark Oak Wood trim is also now included, with an alternative Light Eucalyptus Wood trim available as well. These trims are also available for ordering with the Giga World.

The highly anticipated electric moonroof is also available for ordering for the first time in the US. This option features individual shades and adds to the great set of convenience features that the BMW i3 has to offer.

Standard profile and equipment for the BMW i3 (94 Ah) includes: Automatic climate control, Dynamic Cruise Control, LED Headlights, HD Radio, DC Fast Charging, Navigation Business System, BMW Assist and BMW Teleservices. Other standard features include: the iDrive operation system, the BMW i RemoteApp functionalities, the Driving Dynamic Control switch, hands-free telephone operation, leather steering wheel and Park Distance Control (PDC).

BMW i3 - a success story.

The BMW Group took on a pioneering role when it founded the BMW i brand and decided to develop an independent vehicle structure and passenger cells made of carbon fiber reinforced plastic (CFRP) as well as BMW eDrive technology for a purely electric drive. The BMW i3, which was designed for local emissions-free urban mobility, as well as the trail-blazing BMW i8 Plug-in-Hybrid sports car combined with sustainability-oriented premium character. Since the November 2013 launch, the BMW i3 has already established itself at the top of its segment. The most important single market for the purely electric five door BMW i3 is the U.S. More than 80 percent of buyers deciding on a BMW i3 worldwide are new customers for the BMW Group. The BMW i3 and the BMW i8 received a large number of awards for innovations in the areas of lightweight construction, drive, sustainability, driving performance and design. This makes BMW i the brand to win the most awards in the world during its market launch phase.

Comfortable home charging: the new BMW Home Charger Connect.

In late 2016, BMW i will be offering the new BMW Home Charger Connect, a residential charging station designed for comfortable and fast home charging.

The new BMW Home Charger Connect, with a more compact, sleeker design, charges the battery of the BMW i3 (94 Ah) in approximately four hours and 30 minutes. The charging process starts automatically as soon as the car and charging cable are connected. The BMW Home Charger Connect is operated using an LED interface.

The BMW Home Charger Connect comes standard with WiFi and will feature innovative charging services which can be accessed remotely. This charger helps preserve vehicle range as it can precondition the vehicle battery when connected.

On the go: convenient public charging with ChargeNow.

ChargeNow is designed to optimize the public charging experience for BMW i customers, for easy access to public charging options. Thanks to ChargeNow’s partnerships with leading public EV charging network providers, BMW i drivers enjoy convenient access to public chargers along the way. Learn more at www.chargenowusa.com.

ChargeNow DC Fast5: Eligible BMW i3 drivers can recharge for no charge.

Offered by BMW in cooperation with EVgo, ChargeNow DC Fast allows eligible BMW i3 drivers in participating markets to enjoy 24 months of no cost charging sessions for the BMW i3 at participating EVgo Stations. Enrolled BMW i3 customers can use the ChargeNow card for unlimited 30 minute, DC Fast Combo charging sessions and Unlimited 1 hour, Level 2 charging sessions.

The BMW i3 is equipped with the future-proof 50 kW direct current (DC) Fast charging technology. When the BMW i3 (94 Ah) is connected to a DC Fast charging station, the battery cells are charged up to 80 percent of their capacity in less than 40 minutes. In the BMW i3 (60 Ah) this takes approximately 25 minutes.

5 Additional terms apply. Learn more at www.chargenowusa.com.

ConnectedDrive: Setting standards through Connectivity.

The optional Navigation System Professional provides BMW ConnectedDrive Services especially developed for BMW i. The range assistant follows the planned and currently driven route. If the destination selected in the navigation system is beyond the car’s range, the driver receives the suggestion to shift to the ECO PRO or ECO PRO+ mode. Additionally, the system calculates a more efficient alternative route. Should it be necessary to recharge at a public charging station, the driver is shown all the available stations along the planned route.

A dynamic range map is another central element of the connected navigation unit. Apart from the current charging status of the battery, the driving style, the activated electric comfort functions and the selected driving mode, the topographic features, the current traffic situation and the outside temperature are all taken into consideration. The Advanced Real Time Traffic Information (ARTTI) data is used for this purpose. The data is provided by the BMW ConnectedDrive Server.

The BMW i3 also sets standards when it comes to connecting driver and car. The BMW i Remote App provides useful vehicle-related mobility planning data available on the customer’s smartphone. Apart from pedestrian navigation; navigating your way to your destination from the parking space and back, BMW ConnectedDrive offers a so-called intermodal routing system and for the first time in combination with the Navigation System Professional. This also incorporates public transport connections such as subway stops if this means you can reach your destination quicker. From the actual trip in the BMW i3, looking for a parking space, changing onto a metro and or a walking route, the BMW i ConnectedDrive services take the customer to his destination efficiently.

About BMW i.

BMW i is a BMW Group brand and stands for visionary vehicle concepts and technologies, connected mobility services as well as a new understanding of premium strongly defined by sustainability. BMW i is represented in 50 countries with the vehicles BMW i3 (electric car for metropolitan regions) and the BMW i8 (Plug-in-Hybrid sports car).

BMW i also incorporates BMW iPerformance automobiles (all BMW Plug-in-Hybrid vehicles) and the associated mobility services, ReachNow6 (CarSharing 2.0), ChargeNow (easy access to the largest charging networks), BMW i Ventures (investment in young companies with the focus on urban mobility) and the BMW i Urban Mobility Competence Centre (for consulting cities, towns and municipalities).

6 Learn more at www.bmwcarsharing.com

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 341 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 125 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW products is available to consumers via the Internet at:

www.bmwusa.com.

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Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com.

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• Best Green Car $30,000 - $50,000
• Best Green Car - subcompact

Los Angeles, CA – April 25, 2016 . . . The BMW i3 electric vehicle won two categories in the American Automobile Association (AAA) 2016 Green Car Awards. It won for the Best Green Car in the $30,000 - $50,000 price range as well the Best Green Car in the subcompact category. These awards are the latest in a string of national and international honors bestowed upon the BMW i3.

“With BMW i, the BMW Group set out to do something truly ground-breaking in the field of sustainable mobility. The BMW i3 continues to be recognized for its design and innovation which demonstrates that we are on the right track,” noted Christine Fleischer – Manager, BMW i for BMW of North America.

The AAA Green Car awards comprised three price categories and six size/type categories. The BMW i3 won both in the price and size categories.

The BMW i3 has received nearly 30 national and international awards for sustainability and design since it was introduced in 2014. The range of awards has included acclaim for the design of the BMW i3 and well as its interior which incorporates the widest use of sustainable materials with a highly functional design.

About BMW i.

BMW i is a brand of the BMW Group, playing the role of an incubator for visionary mobility and vehicle concepts, progressive design and a new understanding of premium that is strongly defined by sustainability. BMW i is represented worldwide by two models. The BMW i3, the company’s purpose built electric vehicle and the first mass-produced vehicle made largely of Carbon Fiber Reinforced Plastic. It is available both as a battery electric vehicle as well as with a range-extender. With a combined rating of 124 MPGe, the BMW i3 is the most efficient electric vehicle available in the US according to the US EPA. The other model, the BMW i8 is a plug-in hybrid sports car with the fuel consumption of a small car (US EPA estimates 76 MPGe). BMW i includes a multitude of mobility services and investments in the field of EV charging infrastructure and interconnected mobility.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 341 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 125 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW products is available to consumers via the Internet at:

www.bmwusa.com.

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Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com.

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Los Angeles, CA – September 11, 2015 11:30am PDT/2:30pm EDT … BMW i today announced that it will loan the Los Angeles Police Department a BMW i3 electric vehicle for twelve months in the first US test of the innovative EV in an authority fleet. The BMW i3 test vehicle, which sports the famous LAPD black and white livery, complete with rooftop light-bar, will undergo a year of rigorous testing. It will also be featured at public events throughout the loan period.

“The decision by the Los Angeles Police Department to undertake this evaluation highlights the compelling nature of the BMW i3 as a versatile, sustainable vehicle,” noted Christine Fleischer, Manager – BMW i for BMW of North America. “By virtue of its innovative design and construction from leading-edge materials, the i3 is a brilliant fit with the technology-driven research philosophy of the LAPD. This will be a valuable learning experience for both BMW and the Department.”

The LAPD will benefit from the compact size and agility, thanks to the light-weight Carbon Fiber Reinforced Plastic construction of the BMW i3. The very tight turning circle of the i3 will make maneuvring around the streets of Los Angeles a breeze. The LAPD will have access to the large, conveniently located network of BMW i Centers, making servicing of an i3 fleet convenient and cost effective.

Watch for the “LAPD” BMW i3 on the streets and at events around Los Angeles over the coming months.

About the BMW i3, the company’s first-ever production electric vehicle

The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber to enter the U.S. market. With 170 horsepower and 184 lb-ft of torque hybrid-synchronous electric motor, the fully electric BMW i3 is electrified by a 22-kWh lithium-ion battery, good for 80-100 miles of emission-free driving. Agile and engaging to drive, the BMW i3 is ideally suited for dense urban areas. Every aspect of the BMW i3 has been conceived for sustainability. The carbon fiber used to create the i3 is produced using hydro-electric power. The BMW i production facility in Leipzig, Germany draws much of its power from wind energy. Even the interior of the BMW i3 was created using sustainably-sourced materials.

The BMW i3 has a base MSRP of $42,400 and the range-extender model starts at $46,250, before any federal or applicable state incentives.  

About BMW i

BMW i is the BMW Group’s forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world’s most densely populated cities. The all-encompassing approach of BMW i includes the extensive use of recycled, renewable raw and naturally treated materials, alongside an extremely resource-efficient production method.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 149 BMW motorcycle retailers, 124 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW products is available to consumers via the Internet at:

www.bmwusa.com.

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Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com.

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Woodcliff Lake, NJ – January 26, 2015… Today, BMW officially premiered the new, 60-second spot for the all-electric BMW i3 that will air during the first quarter of NBC’s broadcast of Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with “Newfangled Idea,” featuring Katie Couric and Bryant Gumbel. The spot juxtaposes the famous 1994 Today Show clip of Katie Couric and Bryant Gumbel’s initial confusion surrounding “what is the internet?”, to Katie and Bryant in 2015 grasping the newfangled concept of the revolutionary BMW i3.

“In 1994, people had not yet grasped what the internet was, which is similar to how electric mobility is viewed today,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Electric mobility is at a tipping point. We are on the verge of something great and we hope that with this spot, we can educate audiences about the BMW i3 and e-mobility in a fun and engaging way.”

The BMW i3 spot marks the first time both Katie and Bryant have participated in national brand advertisement.

“When BMW offered me the chance to turn back the clock to 1994 and make fun of Bryant—and myself – I jumped at the opportunity,” said Katie Couric. “The tape doesn’t lie, we weren’t exactly visionaries back then, but thankfully in 2015 we are much more adept @ recognizing game-changing, environmentally friendly innovations like the BMW i3.”

“The BMW i3 Super Bowl spot is my very first commercial, and the opportunity to reunite with Katie was a no-brainer,” said Bryant Gumbel. “We are not actors, and we got to be ourselves, which made it fun and easy.”

BMW i is BMW’s forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world’s most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber. Currently available in the U.S., the BMW i3 has a starting MSRP of $43,350 (Including $950 Destination and Handling), and the range-extender model has a starting MSRP of $47,200 (Including $950 Destination and Handling).

The spot is part of a larger campaign that includes digital and social activations. KBS (kirshenbaum bond senecal + partners) developed and executed the creative and UM is responsible for media buying on behalf of BMW. 

“Newfangled Idea” is now available on BMW of North America's YouTube channel: http://youtu.be/U1jwWwJ-Mxc

Visit http://bmwusa.com/hellofootball for official BMW i3 Super Bowl content, and follow the BMW i3 Super Bowl conversation with:

• Facebook: https://www.facebook.com/BMWiUSA
• Twitter: https://twitter.com/bmwiusa
• Instagram: http://instagram.com/bmwusa
• Tumblr: http://bmwusa.tumblr.com/
• Hashtag: #HelloFuture

For Media: Behind-the-Scenes footage and official images available for download at:

www.BMWUSANews.com/SuperBowl

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BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 147 BMW motorcycle retailers, 122 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwgroupusanews.com and www.press.bmwna.com.

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Woodcliff Lake, NJ – January 15, 2015… Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter.

“As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy.”

BMW i is BMW’s forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world’s most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber. Currently available in the U.S., the BMW i3 has a starting MSRP of $43,350 (Including $950 Destination and Handling), and the range-extender model has a starting MSRP of $47,200 (Including $950 Destination and Handling).

KBS (kirshenbaum bond senecal + partners) partnered with BMW for the creation of the spot, and UM is responsible for media buying. 

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 147 BMW motorcycle retailers, 122 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwgroupusanews.com and www.press.bmwna.com.

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Additional Featured BMW Vehicles Include BMW i8 Plug-In Hybrid Sports Car, BMW i3 Electric Vehicle, and BMW M235i Coupe.

The BMW 6 Series and BMW M6 will make their world debuts at the 2015 North American International Auto Show on Monday, January 12, at the BMW Stand at 10:50 a.m. – 11:15 a.m. at COBO Center, One Washington Boulevard Detroit, MI 48226. English and Spanish speaking BMW representatives will be available for interviews throughout the day.  In addition, BMW also will feature the plug-in hybrid sports car BMW i8, the all-electric BMW i3, BMW M235i Coupe, and other BMW vehicles at the BMW Stand.

The world debut of the 2016 BMW 6 Series and BMW M6 will be represented in Detroit by all three body styles in the form of: the new BMW 6 Series Convertible, BMW 6 Series Gran Coupe, and the BMW M6 Convertible. Through three generations, the BMW 6 Series has stood for vehicles meeting the highest standard of handling, comfort, technology, and elegance.  Using state-of-the-art suspension technology, the BMW 6 Series strikes the ideal balance between agility and comfort. The two-door body of the BMW 6 Series Coupe exudes an athletic and elegant aesthetic, while its interior ambience is designed to comfortably immerse four people in the ultimate driving experience. Similarly, the BMW 6 Series Gran Coupe blends the performance and elegance of a coupe with the functionality of a four-door vehicle.  The BMW 6 Series Coupe, Convertible and Gran Coupe will continue in the US in the  650i and 640i models.  The BMW 650i Coupe, Convertible and Gran Coupe are equipped with a BMW TwinPower Turbo V8 that produces 445 horsepower and 480 lb-ft of torque, which is mated to an 8-speed Steptronic sport automatic transmission, accelerating from 0 to 60 in 4.4 seconds.  The BMW 640i Coupe, Convertible and Gran Coupe use BMW’s TwinPower Turbo inline six, generating 315 horsepower, 330 lb-ft of torque, again mated to an 8-speed Steptronic sport automatic transmission, accelerating from 0 to 60 in 5.2 seconds.  All 2016 BMW 6 Series models feature full-LED headlights as standard equipment. The 2016 BMW M6 is the latest example of the unique blend of luxury and ultra-high performance that is unique to the BMW M brand. The M6 will again be represented in the three 6 Series body styles – Coupe, Gran Coupe and Convertible. In Detroit, the BMW M6 line-up will be represented by the M6 Coupe. Sporting a front end with the now standard LED headlights and defined M-specific double-bar kidney grille, the BMW M6 also includes the unique M gills, side skirts, and the exclusive forged 19-inch M light-alloy wheels, with 20-inch M light alloy wheels optional.  Using a 4.4-liter  BMW M TwinPower Turbo V8 engine which generates 560 horsepower and 500 lb-ft of torque, the M6 Coupe and Gran Coupe will accelerate  from 0 to 60 mph in about four seconds (4.3 seconds for the M6 Convertible). The BMW M6 transfers the engine’s power to the rear wheels via either a 6-speed manual transmission or a 7-speed M Double Clutch Transmission with Drivelogic.  BMW 6 Series vehicles will arrive in US showrooms Q2 2015. BMW 6 Series Press Kit.

The BMW i8 is the world’s first plug-in hybrid 2+2 sports-car from BMW Group.  It sits at the pinnacle of BMW i’s lineup of visionary vehicles which are purpose built from the ground up as electric and hybrid electric, constructed primarily from lightweight carbon fiber. Currently in showrooms and priced at $135,700, the BMW i8 features an athletic design and a sleek, low slung exterior and operates with extremely high fuel efficiency. The BMW i8 has a US EPA rating of 76 MPGe combined. It is capable of accelerating from 0 to 60 mph in 4.2 seconds on the way to an electronically governed top speed of 155 mph. BMW i8 Press Kit.

The BMW i3 is the first fully electric vehicle from BMW Group under BMW i’s growing lineup of visionary vehicles constructed from the ground up primarily from lightweight carbon fiber. With 170 horsepower and 184 lb-ft of torque hybrid-synchronous electric motor, the BMW i3 is electrified by a 22-kWh lithium-ion battery, good for approximately 80 miles of emission-free driving. The BMW i3 offers interior space comparable to the legendary BMW 3 Series on a shorter overall body. Its 32.3-foot turning circle and a relatively long wheelbase make it agile and engaging to drive, yet ideally suited to driving in dense urban areas. With a combined rating of 124 MPGe, the BMW i3 is the most electric vehicle as rated by the US EPA. The BMW i3 is the only electric vehicle that offers the option of a range extender – a small gasoline engine that can act as a generator when the battery runs low. Currently in showrooms, the BMW i3 has a base MSRP of $41,350 and the range-extender model will have a starting MSRP of $45,200. BMW i3 Press Kit.

The BMW 2 Series Coupe is offered as both a 228i and M235i, which was the first BMW M Performance Automobile to be offered in the US. The BMW 2 Series Coupe has unmistakable BMW handling attributes and impressive ride comfort thanks to rear-wheel drive, longitudinally mounted engines, near-perfect 50-50 weight distribution, and sophisticated chassis technology. Double-pivot spring strut front suspension and five-link rear suspension feature tuning tailored to each 2 Series model, while variable sport steering, M Sport braking system and Adaptive M suspension with electronically controlled shock absorbers are all standard on the M235i in the US and optional on the 228i. The BMW 2 Series was named to Car and Driver Magazine’s list of 10Best cars in its very first year. An M Performance mechanical limited slip differential is available for the BMW M235i Coupe through the BMW M Performance Accessories range. The BMW 2 Series Coupe has a base MSRP of $33,025 for the 228i and $44,025 for the M235i, including $925 Destination and Handling fee. BMW 2 Series Coupe Press Kit

BMW will also showcase advancements made to BMW ConnectedDrive at the BMW Stand, most notably with the over-the-air automatic map updating technology. BMW ConnectedDrive aims to minimize driver distractions by eliminating the use of a phone while driving and offering navigation and traffic assistance, providing an enjoyable and individualized driving experience.

DATE:            Monday, January 12, 2015

TIME:             Press Conference: 10:50 a.m. – 11:15 a.m.; Interviews: All Day

PLACE:         COBO Center

BMW Stand

1 Washington Blvd.

BMW executives and experts available for interviews include:

• Ludwig Willisch, President and CEO, BMW of North America

Ludwig Willisch is available to discuss overall company business and strategy.

• Hildegard Wortmann, Head of Product Management Automobiles and Aftersales, BMW AG

Hildegard Wortmann is available to discuss current and forthcoming featured vehicles and global BMW sales.

• Franciscus van Meel, President, BMW M Division, BMW AG
  Frandiscus van Meel is available to discuss the global BMW M brand, overarching strategy of BMW M, as well as the entire BMW M product portfolio. Mr. van Meel will have limited availability for interviews at NAIAS.
  
  
• Karim Habib, Head of Design, Automobiles, BMW AG
  Karim Habib is available to discuss the design elements of the BMW 6 Series, BMW M6, and other featured BMW vehicles.
  
  
• Timo Resch, Vice President, Product Management Midsize and Large Series, BMW AG

Timo Resch is available to discuss the technical specifics and details of the BMW 5 Series, BMW 6 Series, and BMW 7 Series.

• Laurenz Schaffer, President, BMW Group DesignworksUSA

Laurenz Schaffer is available to discuss all topics related to BMW Group Designworks USA.

• Carsten Pries, Head of Product Management BMW M Division , BMW AG

Carsten Pries is available to discuss the BMW M product portfolio as well as the technical specifications of the new BMW M6.

• Dr. Michael Gruffke, Head of Development, BMW ConnectedDrive, BMW AG
  Dr. Michael Gruffke is available to discuss BMW’s ConnectedDrive services and product portfolio. ConnectedDrive provides intelligent interaction between the driver, vehicle and external environment through its range of infotainment options, navigation systems and concierge services.

• Paul Ferraiolo, Head of Product Planning & Strategy, BMW of North America

Paul Ferraiolo is available to discuss current and forthcoming product portfolios as well as the BMW i products in the U.S.

• Christian Metzger, Project Manager for BMW 5 Series, BMW 6 Series, and BMW 7 Series, BMW AG
  Christian Metzger is available to discuss the technical specifics and details of the BMW 5 Series, BMW 6 Series, and BMW 7 Series.

• Claire Cleuziou, Project Manager for BMW i, BMW AG
  Claire Cleuziou is available to discuss the global BMW i brand, including the BMW i3 and BMW i8 in international markets.
  
  
• Kate Alini, Product Manager, BMW 6 Series and BMW 7 Series, BMW of North America

Kate Alini is available to discuss the technical specifics and details of the BMW 6 Series and BMW 7 Series.

• Jose Guerrero, Product Manager and US Product Planning and Strategy for BMW i, BMW of North America

Jose Guerrero is available to discuss the BMW i products. Guerrero can also specifically provide insight and perspective on the U.S. market in relation to these vehicles.  

• Oliver Ganser, Product Strategy and Market Intelligence Manager, BMW of North America

Oliver Ganser is available to discuss the overarching product strategy and technical specifics of the BMW 2 Series Convertible.

• Jake Mooney, Product Manager, BMW M Performance Parts, BMW of North America

Jake Mooney is available to discuss the growing line of BMW M performance parts including the BMW M Performance Exhaust System, BMW M Wheelsets, BMW M Performance aerodynamic components, and others.

• Jason Chan, Product Manager, BMW X3, BMW X4, BMW X5, BMW X6, BMW 5 Series, BMW M5, BMW X5 M, and BMW X6 M, BMW of North America

Jason Chan is available to discuss the technical specifics and details of the BMW X3, BMW X4, BMW X5, BMW X6, BMW 5 Series, BMW M5, BMW X5 M, and BMW X6 M.

London/ Munich. DriveNow, the carsharing joint venture between the BMW Group and Sixt SE, is launching its flexible carsharing service in London today. Initially, 210 BMW 1 Series and MINI Countryman models will be available for spontaneous hire. DriveNow furthermore intends to add 30 all-electric BMW i3 cars to the London fleet in spring 2015, expanding it to a total of 300 vehicles during the course of next year. The scheme will start off by serving an area around 65 square kilometres (25 sq. miles) in size comprising the boroughs of Islington, Haringey and Hackney, though DriveNow is seeking to extend the area of coverage to neighbouring boroughs before long.

Peter Schwarzenbauer, Member of the Board of Management of BMW AG and responsible for Mobility Services, comments: “DriveNow is already an international success, with more than 360,000 regular customers in Europe and America and we are delighted now to launch it in London, Europe’s largest city. DriveNow gives Londoners instant access to highly desirable cars, perfect for the city, in an innovative and entirely flexible way. This program is part of BMW Group’s strategic response to the growth in urban living and shared ownership. Our aim is to expand it into about 15 more cities in Europe and about 10 in North America in the future.”

Every journey is charged to the exact minute, with each minute of driving in London costing 39 pence. The hourly rate is capped at £20, so that customers save £3.40 per 60-minute hire. Each minute in the reserved park mode costs 19 pence. As in Germany, DriveNow additionally offers saver packages, which allow customers to buy blocks of minutes for as little as 32 pence per minute, as well as blocks of hours. Prices for the hourly packages vary from £35 for three hours, including 40 free miles, to £120 for 24 hours, including 125 free miles. All costs such as fuel, taxes, insurance and parking charges are already included in London as well. The standard one-off registration fee for London will be £29.

DriveNow is currently available in five cities in Germany – Munich, Berlin, Düsseldorf, Cologne and Hamburg – as well as in the Austrian capital Vienna and in San Francisco, USA. It gives over 360,000 customers access to a fleet of some 3,000 premium BMW and MINI cars in any of these cities.

Further information can be found at https://uk.drive-now.com.

About DriveNow

DriveNow is a carsharing joint venture by BMW Group and Sixt SE. Each company holds a 50 percent share of the joint venture. BMW Group contributes the vehicles and the automotive technology to the joint company. Sixt SE, in turn, provides the services, the car rental know-how, the IT systems, and an extensive network of stations for customer registration. The modern mobility concept of DriveNow is currently available in Munich, Berlin, Dusseldorf, Cologne, Hamburg, Vienna, San Francisco and London. In London DriveNow is available across three London boroughs: Islington, Hackney & Haringey. The location-less, booking free service has a fleet of 210 cars in the UK and is enjoyed by more than 360,000 customers globally. 

The main customer benefit of DriveNow is the flexible and spontaneous location-independent hiring and returning of vehicles as well as the premium fleet including a wide range of models. DriveNow exclusively uses high-quality premium vehicles of the brands MINI and BMW. Nearly all cars come with at least four seats, a full suite of extras (including parking assistance, automatic AC, heated seats, etc.) and highly efficient engines. With the BMW ActiveE, DriveNow additionally offers a purely electric, emission-free mobility solution in Berlin and Munich. The vehicles are marked with the DriveNow logo and are easily recognisable.

Munich. With the Green Car of the Year Award 2015, the BMW i3 has added a further trophy to an impressive raft of honours in its first year on the market. It was chosen for this award, presented by Green Car Journal at the Los Angeles Auto Show 2014, as the first dedicated all-electric vehicle in the premium segment. This latest honour, which adds to a long tally of awards the BMW i3 has picked up over the past months, is a further endorsement of this model’s unique sustainable mobility concept. More than 12,000 BMW i3s have already been sold since November 2013. The presence of more and more of these vehicles on the roads of cities all over the world is clear proof that it is now possible to successfully mate zero tailpipe emissions with premium-class driving pleasure, and that this groundbreaking combination is here to stay. One year after its launch, the BMW i3 is already the third best-selling all-electric automobile on the market.

Early adopters of the BMW i3 in Germany praise its sporty performance in particular. This is based on a 125 kW/170 hp electric motor, which offers highly responsive acceleration, and advanced chassis engineering. These drivers mainly use their BMW i3 for everyday urban driving and for commuting to work. For the most part they charge the lithium-ion battery overnight, at home. These first customers’ main reasons for buying the first electric vehicle from the BMW Group are its integrated sustainable mobility concept and BMW’s acknowledged technological expertise. Stand-out features of the BMW i3 in the eyes of its first German customers are its carbon-fibre (CFRP) passenger cell, renewable interior materials, mature powertrain engineering, state-of-the-art connectivity, and styling which these customers perceive as “futuristic”. 

Demand for this electric vehicle, which can optionally be supplied with a range extender, is outstripping expectations. Both in number and diversity, the string of awards the BMW i3 has picked up – starting before the market launch and continuing on an upward trend ever since – is quite exceptional. In Germany, no sooner had pre-launch sales begun than the BMW i3 won the Green Steering Wheel 2013 award – one of the categories in the Golden Steering Wheel competition hosted by Auto Bild and Bild am Sonntag – and was voted best car in its class in auto, motor und sport’s Best Cars 2014 awards.

It also won two readers’ awards from Auto Zeitung magazine, plus the Auto Trophy 2013 and the Green Mobility Trophy 2014.

On the international stage, too, the successful market launch of the BMW i3 was accompanied by very positive ratings in opinion polls and independent expert reviews. Highlights to date include the UK Car of the Year Award, the Next Green Car Award, the Green Car of the Year Award, the Fleet Hero Award and a class win in the Sunday Times Top 100 Cars list (all of these in the UK), the Special Jury Award in the Swiss Car of the Year Award and a win in the French Trophées de l’Argus awards. In April 2014, a jury of motoring journalists from across the world named the BMW i3 World Green Car of the Year and World Car Design of the Year.

The BMW i3’s groundbreaking and individualistic exterior and interior design also earned it many other accolades, including the German Design Award, the iF gold product design award and the Automotive Interiors Expo Award, while the French edition of GQ magazine named BMW i Head of Design Benoit Jacob “Designer of the Year”. In further tributes, Auto Bild voted the BMW i3 Design Innovation of the Year, and readers of Auto Bild Klassik named it Classic of the Future.

The latest honour, the Green Car of the Year Award 2015, presented at the LA Auto Show, is a further tribute to the BMW i3’s all-round sustainable mobility concept. The evaluation by Green Car Journal was based on the BMW i3’s zero emissions at the point of use, its innovative lightweight design and the high percentage of sustainably produced materials used in its manufacture. Green Car Journal specialises in reporting on sustainable, efficiency-enhancing technologies and pioneering trends in the automotive industry and has been hosting the Green Car of the Year Award annually at the LA Auto Show since 2005. This year’s show is open to the public from 21 to 30 November.

Additional Featured BMW Vehicles to Include: BMW Concept X5 eDrive plug-in hybrid, BMW i8 plug-in hybrid sports car, BMW i3 EV, BMW X4, BMW M4 Coupe, BMW M6 Gran Coupe, and others.

The new BMW X5 M and BMW X6 M will make their world debuts and the BMW 2 Series Convertible and BMW X6 Sports Activity Coupe will make their North American auto show debuts at the 2014 Los Angeles Auto Show on Wednesday, November 19th at the BMW Stand from 1:10 p.m. – 1:35 p.m. PST at the Los Angeles Convention Center (1201 South Figueroa Street).  English and native Spanish-speaking BMW representatives will be available for interviews throughout the day, as well as on Thursday, November 20.  In addition, BMW will feature the BMW Concept X5 eDrive, the plug-in hybrid high-performance BMW i8, all-electric BMW i3, BMW X4 Sports Activity Coupe, BMW M4 Coupe, BMW M6 Gran Coupe, and other BMW vehicles at the BMW Stand. 

Making their world debuts together in Los Angeles, the all-new BMW X5 M and BMW X6 M combine the robustness, agility, and everyday use characteristics of the successful BMW X family with the commitment to high performance that defines BMW M vehicles.  Purpose-designed for exceptional driving experiences, the latest generation of high-performance all-wheel-drive vehicles from BMW M delivers boosted output, optimized suspension technology, and new heights of luxury and innovation in the equipment range.  The BMW X5 M and BMW X6 M raise the bar in terms of dynamics, steering precision, and braking performance, while fuel consumption and carbon dioxide emissions are significantly lower than previous models. The perfectly tuned package of engine, powertrain, and suspension, both models are equipped with the V8 unit with M TwinPower Turbo technology that delivers a maximum of 567 horsepower and 553 lb-ft of torque.  The standard eight-speed M Steptronic transmission with Drivelogic accelerates from 0 to 60 mph in 4.0 seconds.  The BMW X5 M will be offered at a base MSRP of $99,650 and the BMW X6 M will start at $103,050, including $950 destination and handling.  BMW X5 M and BMW X6 M Press Kit.

The BMW 2 Series Convertible, making its North American auto show debut in Los Angeles, is the successor to the BMW 1 Series Convertible, enhancing the hallmark strengths of the world’s most successful open-top premium model in its class.  In addition to the flagship model, the M235i, powered by an in-line six-cylinder gasoline engine with M Performance TwinPower Turbo technology and 320 horsepower, the market launch of the BMW 2 Series Convertible is also available as a 228i, featuring an in-line four cylinder with BMW TwinPower Turbo Technology and 240 horsepower.  The 228i Convertible is available with rear wheel drive or with BMW xDrive, the company’s intelligent all-wheel drive system. The BMW 2 Series Convertible offers up to an 18 percent improvement in fuel economy and emissions figures compared to its predecessor.  The electrically-operated soft-top of the BMW 2 Series Convertible can be opened and closed in 20 seconds, even when driving at speeds up to 31 mph.  The BMW 228i Convertible goes from 0 to 60 in 7.5 seconds, and the BMW M235i Convertible achieves 0 to 60 in 5.2 seconds.  The BMW M Performance Automobile is available with either a six speed manual transmission or an eight-speed Steptronic Sport Automatic transmission.  Arriving in US showrooms in early 2015, the BMW 2 Series Convertible has a base MSRP of $38,850 for the 228i, $40,650 for the 228i xDrive, $48,650 for the M235i, all including $950 destination and handling.  BMW 2 Series Convertible Press Kit.

The new BMW X6 Sports Activity Coupe, BMW’s second generation of the Sports Activity Coupe, comes with a suitably exclusive roster of standard equipment that goes well beyond the previous model: Xenon headlights, 19-inch light-alloy wheels, automatic tailgate operation and the 8-speed Steptronic Sport Automatic transmission with steering wheel shift paddles included, as are leather trim, two-zone climate control, auto-dimming interior and exterior mirrors and the Dynamic Digital Instrument Cluster. The BMW X6 is offered in the U.S. in two powertrain variants, with the BMW X6 xDrive 35i using an in-line six-cylinder gasoline engine with BMW TwinPower Turbo technology and 300 horsepower and the BMW X6 xDrive 50i presenting the latest-generation V8 gasoline engine and 445 horsepower. Both models will come with BMW xDrive, the company’s intelligent all-wheel drive system. Cutting fuel consumption by up to 22 percent compared to its predecessor, the BMW X6 will be produced exclusively at the company’s production facility in Spartanburg, South Carolina, and will arrive in US showrooms in late 2014.  Pricing for the X6 xDrive 35i will start at $62,850, and the X6 xDrive50i will start at $73,850, both including $950 destination and handling. BMW X6 Press Kit.

In the BMW Concept X5 eDrive, the innovative EfficientDynamics drive technology BMW eDrive and the intelligent all-wheel drive system BMW xDrive are united for the first time, creating the world’s first plug-in hybrid Sports Activity Vehicle. The combination of a BMW TwinPower Turbo 4-cylinder combustion engine and a 95-horsepower electric motor provides typical BMW performance, with BMW xDrive further increasing the dynamics. At the same time, this powertrain is impressively efficient. It has an average fuel efficiency of approximately 62 mpg, which is unrivalled among vehicles in this class, with CO2 emissions of less than 90 grams per kilometer also setting new standards. Via the driving dynamics control switch, different drive modes can be selected. In the fully electric mode, which is free from local emissions, a maximum range of 19 miles is possible – at speeds of up to 75 mph. The BMW Concept X5 eDrive obtains its electrical energy from a (lithium-ion) high-voltage battery, which is accommodated in a space-efficient manner under the flat luggage compartment floor. This means that the room in the vehicle can still be used flexibly, with an almost identical luggage space volume. The high-voltage battery can be charged quickly and conveniently using the BMW home charging station. Alternatively, it can be replenished using any standard household power outlet or at a public charging station. BMW Concept X5 eDrive Press Kit.

The BMW i8 is the world’s first plug-in hybrid 2+2 sports-car from BMW Group.  Itjoins BMW i’s growing lineup of visionary vehicles which are purpose built from the ground up as electric and hybrid electric and constructed primarily from lightweight carbon fiber. Currently in showrooms and priced at $135,700, the BMW i8 features an athletic design and a sleek, low slung exterior and operates with extremely low fuel consumption (94 mpg) and emissions output. It is capable of accelerating from 0 to 60 mph in 4.2 seconds on the way to an electronically governed top speed of 155 mph. BMW i8 Press Kit.

The BMW i3 is the first fully electric vehicle from BMW Group under BMW i’s growing lineup of visionary concept vehicles constructed from the ground up primarily from lightweight carbon fiber. With 170 horsepower and 184 lb-ft of torque hybrid-synchronous electric motor, the BMW i3 is electrified by a 22-kWh lithium-ion battery, good for approximately 80 miles of emission-free driving. The BMW i3 offers interior space comparable to the legendary BMW 3 Series on a shorter overall body. Its 32.3-foot turning circle and a relatively long wheelbase make it agile and engaging to drive, yet ideally suited to driving in dense urban areas. Currently in showrooms, the BMW i3 has a base MSRP of $41,350 and the range-extender model will have a starting MSRP of $45,200. BMW i3 Press Kit.

In addition, from the Los Angeles Auto Show, BMW will announce a new app integration involving a leading multi-national music and technology company that will enhance the driving experience for BMW drivers.

Also, Uwe Higgen, Head of BMW Group Technology Office USA, will participate in a panel discussion entitled “OEMs Speak Out” at the Connected Car Expo at the Los Angeles Auto Show on Tuesday, November 18 at 1:45 p.m. The conversation will present leading auto futurists who will describe their vision of what automakers are planning for the short term and distant future as well as what the future of the connected car may hold.

BMW also will participate in the Green & Advanced Technology Ride & Drive event on Thursday, November 20 from 9:30 a.m. to 3:30 p.m. at the Gilbert Lindsay Plaza, with the BMW i3 available for test drives. 

Further, the BMW i3 has been named a finalist for Green Car Journal’s 2015 Green Car of the Year award.  The award winner will be announced at Green Car Journal press conference on November 20 during the Los Angeles Auto Show’s media days.

For updates on Twitter, follow the conversation with the hashtag #BMWLAAS.

DATE:           Wednesday, November 19, 2014

TIME:            Press Conference: 1:10 p.m. – 1:35 p.m.; Interviews: All Day

PLACE:         The Los Angeles Convention Center

                       South Hall

                       1201 South Figueroa Street

BMW executives and experts available for interviews include:

• Ludwig Willisch, President and CEO, BMW of North America

Ludwig Willisch is available to discuss overall company business and strategy.

• Hildegard Wortmann, Senior Vice President of Product Management Automobiles and Aftersales, BMW AG

Hildegard Wortmann is available to discuss current and forthcoming featured vehicles and global BMW sales.

• Carsten Pries, Head of BMW Product Development, BMW M Automobiles and BMW Individual , BMW AG

Carsten Pries is available to discuss the BMW M product portfolio as well as the technical specifications of the new BMW X5 M and BMW X6 M. Carsten Pries will have limited availability for interviews at the LAAS.

• Trudy Hardy, Vice President of Marketing, BMW of North America

Trudy Hardy is available to discuss BMW’s marketing efforts in North America.

• Uwe Higgen, Head of BMW Group Technology Office USA
  Uwe Higgen is available to discuss BMW’s current and forthcoming innovative technology, including the  launch of a new app that will be announced at the LAAS.

• Paul Ferraiolo, Head of Product Planning & Strategy, BMW of North America

Paul Ferraiolo is available to discuss current and forthcoming product portfolios as well as the BMW i products in the U.S.

• Claire Cleuziou, Project Manager for BMW i, BMW AG
  Claire Cleuziou is available to discuss the global BMW i brand, including the BMW i3 and BMW i8 in international markets. 
  
  

• Jacob Harb, Head of Electric Vehicle Sales and Strategy, BMW of North America

Jacob Harb is available to discuss BMW’s strategy for electric vehicles in the United States, including the BMW i vehicles.

• Jose Guerrero, Product Manager and US Product Planning and Strategy for BMW i, BMW of North America

Jose Guerrero is available to discuss the BMW i products. Guerrero can also specifically provide insight and perspective on the U.S. market in relation to these vehicles.  

• Alanna Tracey-Bahri, Product Manager, BMW Z4, BMW X3, BMW X4, BMW X5, BMW X6, BMW 3 Series, BMW 4 Series, BMW 5 Series, BMW of North America

Alanna Tracey-Bahri is available to discuss overarching product strategy and technical specifics for the BMW Z4, BMW X3, BMW X4, BMW X5, BMW X6, BMW 3 Series, BMW 4 Series, and BMW 5 Series.

• Victor LeLeu, Product Manager, BMW X5 M and BMW X6 M, BMW of North America

Victor LeLeu is available to discuss the technical specifics and details of the BMW X5 M and BMW X6 M.

• Oliver Ganser, Product Strategy and Market Intelligence Manager, BMW of North America

Oliver Ganser is available to discuss the overarching product strategy and technical specifics of the BMW 2 Series Convertible.

• Eric Sargent, Product Manager, BMW 2 Series, BMW of North America

Eric Sargent is available to discuss the technical specifics and details of the BMW 2 Series.

• Peter Burgner, Head of the BMW App Development Center USA, BMW of North America

Peter Burgner is available to discuss the launch of a new app that will be announced at the LAAS.

• Joey Hand, BMW race car driver

Joey Hand is an American professional racing driver who is one of BMW’s factory drivers for the DTM in Europe.

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Woodcliff Lake, NJ – August 19, 2014… PGA TOUR Player Hunter Mahan was presented with his all-electric BMW i3 today after scoring a hole-in-one on the 17th hole during the 2013 BMW Championship at Conway Farms Golf Club in Lake Forest, Illinois.  In addition to receiving the BMW i3, Mahan met Melyzjah Smith, the 2013 BMW Hole-in-One Scholar, who was awarded a full, four-year tuition and housing grant as a result of Mahan’s hole-in-one. 

All net proceeds from the BMW Championship conducted by the WGA benefit the Evans Scholars Foundation, which grants full college scholarships to deserving young caddies. Since BMW became title sponsor in 2007, the tournament has contributed more than $16 million to the Evans Scholars Foundation. Named Tournament of the Year by the PGA TOUR in 2012 and 2013, the BMW Championship is the penultimate event of the PGA TOUR’s FedExCup Playoffs.

The BMW Hole-In-One scholarship provides a four-year Evans Scholarship in honor of any player who scores the first hole-in-one on any hole during the BMW Championship. At The Barclays tournament in Paramus, NJ, Mahan received his BMW i3 and met Smith, a current sophomore studying architectural engineering at the University of Colorado.

In addition to supporting the Evans Scholars Foundation through the BMW Championship, BMW of North America, LLC also provides a summer internship program for Evans Scholars to work for BMW, offering them real-world experience and invaluable insight into their future careers.

The BMW i3 is constructed from the ground up primarily of carbon fiber. With 170 horsepower and 184 lb-ft of torque hybrid-synchronous electric motor, the fully electric BMW i3 is electrified by a 22-kWh lithium-ion battery, good for 80-100 miles of emission-free driving. The BMW i3 has a base MSRP of $41,350 and the range-extender model has a starting MSRP of $45,200. 

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 120 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Evans Scholars Foundation

The WGA champions education through golf by sponsoring the Evans Scholars Program, the sole charitable beneficiary of the BMW Championship. Established by famed amateur golfer Charles “Chick” Evans, Jr., the program provides full housing and tuition scholarships to deserving caddies across the country. Currently, 840 caddies are attending college on Evans Scholarships and there are over 9,800 Evans Alumni.  The WGA’s Board of Governors has set a goal of having 1,000 Evans Scholars enrolled in college annually by 2020. The Evans Program is funded by contributions from more than 26,000 donors across the country, including many Evans Alumni, and by proceeds from the BMW Championship.

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New Orleans, LA – May 20, 2014… An all-electric, zero emission BMW i3 was donated to Make It Right, the charity that builds green homes, buildings and communities for people in need, for the raffle at its 2014 Gala on Saturday, May 17. Make It Right founder Brad Pitt and presenter Sandra Bullock led the pledges and announced the recipient of a new BMW i3, worth $55,000.

Currently available in the U.S., every element of the BMW i3 promotes sustainability. The BMW i3 is created using solar and wind power. It is the first mass-produced vehicle made primarily of carbon fiber reinforced plastic, resulting in an electric car that is strong and lightweight. The interior is made with high quality renewable materials like recycled plastics, responsibly forested eucalyptus wood, plant fibers and olive leaf extract. The BMW i3 was recently named the World Green Car of the Year and World Car Design of the Year.

Make It Right has built 100 environmentally friendly homes, designed by some of the world’s top architects, in the Lower 9th Ward in New Orleans since it was founded in 2007. The funds raised from Saturday’s gala will be used to build more Make It Right homes in New Orleans, Kansas City, Newark and the Fort Peck Indian Reservation in Montana.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com and www.press.bmwna.com.  

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Tufts University professor of practice Charles Rabie to receive the first U.S. BMW i3.

Woodcliff Lake, NJ – May 2, 2014… Today, BMW delivered the first all-electric BMW i3 in the U.S. to Boston resident and Tufts University professor of practice Charles Rabie at the BMW of Boston dealership. Hundreds of BMW i3 vehicles are currently at U.S. facilities and ready to be delivered to customers nationwide, ushering in a new era of electromobility. 

Rabie is an electric vehicle advocate and has been driving the BMW ActiveE since 2012. Also among this first group set to receive a BMW i3 is Los Angeles-based former E! Entertainment leading correspondent Ashlan Gorse Cousteau, married to renowned documentary filmmaker and environmentalist Philippe Cousteau, grandson of Jacques Cousteau.

“Today marks a big day at BMW of North America - What started out as a dream for an innovative sustainable vehicle under the BMW i brand can now be found on streets across the U.S.,” said Ludwig Willisch, President & CEO, BMW of North America. 

The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber to enter the U.S. market. With 170 horsepower and 184 lb-ft of torque hybrid-synchronous electric motor, the fully electric BMW i3 is electrified by a 22-kWh lithium-ion battery, good for 80-100 miles of emission-free driving. Agile and engaging to drive, the BMW i3 is ideally suited for dense urban areas. The BMW i3 has a base MSRP of $41,350 and the range-extender model will have a starting MSRP of $45,200. 

BMW i is the BMW Group’s forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world’s most densely populated cities.  The all-encompassing approach of BMW i includes the extensive use of recycled, renewable raw and naturally treated materials, alongside an extremely resource-efficient production method.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com and www.press.bmwna.com.  

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The Ultimate Driving Machine in a new era of Individual Urban Mobility

Woodcliff Lake, N.J. – October 10, 2013 6:00pm EDT/3:00pm PDT . . . The born electric BMW i3 represents a new era of electromobility. It is like no other car the world has ever seen. It offers visionary design, a ground-breaking vehicle architecture, dynamic performance and innovative connectivity. No other car represents such a holistic approach to sustainability throughout the value chain. The BMW i3 will go on sale in the US market in the second quarter of 2014. The battery electric model will have a base MSRP of $41,350, before any federal or state incentives, and before Destination & Handling fee (currently $925). The range-extender model will have a starting MSRP of $45,200. Again, this is before any federal or state incentives, and before Destination & Handling fee.

Contents:

1. Highlights & Quick-References: The All-New BMW i3.
2. The Ultimate Driving Machine: Driving Dynamics Worthy of BMW.
3. The Future of Urban Mobility
4. Design. Aesthetic Appeal with Elegant, Renewable Interior.
5. Explore the Worlds (Vehicle Trim Levels).
6. BMW ConnectedDrive. Mobility services and new driver assistance.
7. 360 Electric. Support and Convenience for Electric Mobility.
8. Safety: Always a true BMW.

1. Highlights: The All-New BMW i3:

The new all-electric BMW i3 is a landmark in BMW’s mission to provide a completely sustainable, electric vehicle that still stays true to the Ultimate Driving Machine moniker. The BMW i3 is the first product of the new BMW i sub-brand, and is a truly purpose built electric car. It’s a new era for electro mobility at BMW.

The vehicle concept behind the BMW i3 was designed from the outset to incorporate an all-electric drive system. This has numerous advantages over “conversion” vehicles, in which the original combustion engine is swapped for an electric motor. The engineers can design whatever works best, in terms of construction, dimensions and configuration of the electric drive system’s components. The car’s development is dictated by the characteristics designed into the car by the development team and not by the constraints imposed by a pre-existing vehicle design. For example, the space in a conversion vehicle set aside for the fuel tank or exhaust system cannot be used. In the BMW i3 there is no need for this kind of compromise.

This leads to the LifeDrive architecture concept, which was purpose-built specifically for the BMW i3. It is comprised of two modules; the Life Module, and the Drive Module. Think of the Life Module as the passenger cabin, or greenhouse. It is the first-ever mass produced Carbon Fiber Reinforced Plastic (CFRP) passenger cell in the automotive business, and is a big factor in the cars efficiency. Carbon Fiber Reinforced Plastic is equally as strong as steel, while being 50% lighter, and 30% lighter than aluminum. The result is an electric car that weighs about 2,700 lbs (preliminary US figures).

Due to the lightweight, high tensile strength of CFRP, the passenger cell has added protection, and the battery has less work to do, which allows for the use of a smaller, lighter battery that saves even more weight, reduces charging time and increases range. The light weight design of the Life Module also lowers the BMW i3’s center of gravity, making it a more engaging and dynamic car to drive.

The Drive Module, which is constructed out of 100% aluminum, consists of the 22-kWh, 450 lb. lithium-ion battery, electric drive train, MacPherson strut and 5-link rear suspension system and structural and crash components. The battery mounted in the rear, close to the drive wheels, gives impressive performance characteristics while also providing better traction.

Another benefit of the LifeDrive architecture concept is that there is no space-consuming transmission tunnel running through the center of the car, like in most internal combustion powered cars, because of the separate Drive Module. This gives the BMW i3 the interior space of the BMW 3 Series, while only having the footprint of the much smaller BMW 1 Series.

Even the vehicle’s key is sustainably manufactured. The source material of the new bio-polymer key is based on castor oil pressed from castor seeds. The owner’s manual is also made from renewable resources.

The interior is made using high quality renewable sources and recycled materials. The BMW i3 has the Next Premium interior, which blends sustainable resources with a premium feel for the same interior quality as the BMW 5 Series Sedan. 25% of the plastics in the interior and 25% of the thermoplastic parts on the exterior are made from either recycled materials or renewable sources.

According to studies carried out as part of BMW’s Project i, involving more than 1,000 participants and conducted over some 12.5 million miles, it was revealed that the average daily distance covered was around 30 miles. The BMW i3 will be able to travel 80 to 100 miles on a single charge. This can be increased by up to approximately 12% in ECO PRO mode and by the same amount again in ECO PRO+ mode. It is able to recharge in only 3 hours with the use of a 220V Level 2, 32-amp J1772 charger. The SAE DC Combo Fast Charging, which charges the BMW i3 up to 80% in 20 minutes, and 100% in 30, can be had as an option.

In order to reduce range anxiety, a rear-mounted 650cc, 34 hp, two-cylinder, gasoline-powered Range Extender generator is available, which roughly doubles the vehicle’s range. When the battery gets to a certain level, the Range Extender starts and maintains the battery’s current state of charge. The Range Extender never directly drives the vehicle’s wheels. The Range Extender adds roughly 330 lbs. to the vehicle curb weight and has a fuel capacity of 1.9 gallons.

Since 1999 according to the DOE, average gasoline prices in America have increased from approximately $1.136 to $3.618, or about a 218%. In the same time, the pricing of electricity has increased from 6.6 cents to 9.9 cents, a change of only 50%, making electricity a far more attractive commodity from a pricing standpoint.

BMW i3 Quick-Reference Highlights.

• Pricing (before federal or local incentives) starts at $41,350; $45,200 for Range Extender model. Destination & Handling Fee not included.
• On Sale: Q2 of 2014 in the USA.
• Preliminary Dimensions (subject to change for US models):
  • Length: 157.4”
  • Width: 69.9”
  • Height: 62.1”
  • Wheelbase: 101.2”
  • Turning Circle: 32.4 feet
  • Curb Weight (DIN) 2,635 lbs. (2,899 lbs. for i3 with Range Extender)
• BMW’s 360 Electric electro mobility services:
  • Home Charging
  • Public Charging
  • Assistance Services
  • Flexible Mobility.
• BMW Navigation is standard.

Driving.

• 170-hp, 184 lb-ft hybrid-synchronous electric motor with max. revs of 11,400 rpm.
• 80-100 mile real-world EV range.
• 22-kWh lithium-ion battery, which weighs 450 lbs.
• 650cc gasoline powered Range Extender optional; holds charge, doesn’t power wheels.
• 0-30mph in 3.5 seconds, 0-60mph in approximately 7.2 seconds (preliminary).
• Top speed of 93 mph, electronically limited to preserve efficiency.
• BMW’s signature, near-perfect 50-50 weight distribution.
• Ultra-tight turning radius (32.3 ft), which is ideal for city driving.
• Macpherson strut front and 5-link rear suspension set up.
• Single Pedal Driving Concept with Brake Energy Regeneration, which feeds power back into battery.
• 3 drive modes: Comfort, ECO PRO and ECO PRO+.
• 3 hour 220 V @32 amps charging time.
• Optional SAE DC Combo Fast Charging allows for 80% charge in 20mins; 100% in 30 mins.

Chassis and Body.

• Purpose built construction. World’s first mass-produced CFRP-constructed electric vehicle.
• Built on innovative LifeDrive architecture composed of two parts: Life Module and Drive Module.
• Life Module is essentially the cabin, constructed from Carbon Fiber Reinforced Plastic (CFRP).
• Drive Module is where all of the powertrain components are housed.
• Drive Module is made from 100% aluminum.
• Magnesium cross-member for instrument panel saves 20% weight vs. steel.
• BMW 1 Series external footprint with BMW 3 Series interior space.
• LED headlights and taillights (standard in US market).
• Weighs in at roughly 2,700 lbs.
• No space-consuming transmission tunnel dividing car’s interior.
• Pillar-less design with rear coach doors allow for easy entry and exit to rear seats.
• Driver-oriented super-ergonomic controls.
• Three vehicle Worlds (trim levels): Mega (standard in US), Giga, and Tera.
• Standard 19-inch light alloy wheels with unique 155/70 all-season tires. 20-inch light alloy wheels optional.
• No transmission tunnel and low console allows for Slide-through Experience, which benefits urban driving by the ability to exit from the passenger side.

Sustainability.

• Made with sustainable, renewable materials.
  • Instrument panel surround and door trim use fibers from Kenaf plant.
  • Carbon fiber reinforced plastic (CFRP) roof panel is made partially with recycled CFRP from manufacturing process of other components
  • 25% of plastic used in interior comprised of recycled materials.
• Dashboard wood trim crafted from responsibly-forested eucalyptus.
• CFRP components are sustainably produced in Moses Lake, WA, USA, where the factory uses hydroelectric power.
• The Leipzig, Germany assembly plant uses wind-generated electricity.
• Olive-leaf extract is used to tan interior leather surfaces.

1. The Ultimate Drive Machine®.

BMW makes the Ultimate Driving Machine, and that holds true for the BMW i3. The hybrid synchronous electric motor, which weighs only 110 lbs., is developed and produced specially by the BMW Group for use in the BMW i3, with maximum revs of 11,400 rpm, generates an output of 170 hp and outputs maximum torque of 184 lb-ft on tap from the moment the car pulls away. That’s propels the 2,700 lb car from 0-30mph in 3.5 seconds, 0-60mph in approximately 7.2 seconds, and to an electronically limited top speed of 93 mph (preliminary USA figures). Much like engine braking with a manual transmission, but even more effective, the accelerator pedal also acts as a brake when the driver lifts off the accelerator.

The BMW i3 features Brake Energy Regeneration, which, when the driver lifts off, the motor acts as a generator and converts the kinetic energy into electricity, which is fed back into the battery for a range gain. This Regeneration is speed-sensitive, which means that the car “coasts” for added efficiency at high speeds, and generates the strong braking effect at lower speeds.

The BMW i3’s accelerator pedal has a distinct “neutral” position. Rather than switching straight to energy Regeneration when the driver eases off the accelerator, the electric motor uses zero torque control to separate from the drivetrain and deploy only the available kinetic energy for propulsion. In this mode, the BMW i3 cruises using virtually no energy at all. This is another way anticipatory driving can preserve energy and increase the car’s range.

The impressive electric motor, small turning circle of 32.3 feet, – a major benefit to driving in the city – BMW’s near-perfect 50-50 weight distribution, precise electric power steering and the stable suspension set-up help to make the i3 as satisfying to drive as every other BMW.

The BMW i3’s tires are a unique 155/70/19 size on 19-inch light-alloy wheels, but the contact patch is the same of that of a more conventional 16-inch tire. To improve efficiency, they have low rolling resistance, and the narrow section width is a key factor in the BMW i3’s super-tight turning radius.

The BMW i3 uses the BMW eDrive rear-wheel drive powertrain previously found on the BMW ActiveE. eDrive offers driving dynamics worthy of the Ultimate Driving Machine name and offers zero tailpipe emission driving. Beyond the traditional immediacy of response offered by electric motors when pulling away, power development in the BMW i3 also remains unbroken through higher speeds. Power is sent to the rear wheels through a single-speed transmission, allowing the BMW i3 to accelerate with an uninterrupted flow of power up to its top speed.

1. City Friendly: The Future of Urban Mobility.

The BMW i3 marks the introduction of a new type of megacity vehicle. Its small size allows it to easily maneuver and park on city streets, while the car’s short front and rear overhangs make parking in tight spaces much easier. Its sharp turning radius and nimble handling are the perfect match for city driving. In the front, the Slide Through Experience allows the driver to slide through the car and exit on the passenger side, to avoid exiting into a busy city street. This is made possible because of the absence of the transmission tunnel. The coach doors make getting into and out of the car much more practical by eliminating the B pillar and creating one large opening to enter and exit.

Not having to fill up on gas is a big advantage while living in the city due to the lack of gas stations. Since electricity is so readily available, recharging is possible almost anywhere, and practically gives the BMW i3 unlimited range due to being able to charge at any and every stop.

Emission-free driving is also a plus in the city. Cities are so congested with cars idling at red lights or stop and go traffic, so having a car that runs on electricity that doesn’t pollute is another way that the BMW i3 benefits the environment, and its owner.

On a similar note, the navigation system can take traffic conditions into consideration and help route around any areas of large congestion, which is a huge benefit when living in a city with a lot of traffic. It can help maximize efficiency and cut down commute times in order to save you time.

The same navigation system also remembers the owners driving style and can judge by that and the amount of charge left if a route is too long or if a recharge is necessary for the return journey.

1. Design: Aesthetic Appeal with Elegant, Renewable Interior.

The BMW i3 is stretching the definitive envelope of what a conventional car can be and how it should look. Its striking appearance is unique to the BMW i sub-brand while still remaining unmistakably a BMW.

Black Band.

The front end has a clear and simple design. BMW’s iconic kidney grilles headlines the front end with the BMW i blue background. Under the kidney grille, silver layers sculpt the front apron. Contrasting black surfaces identify the functional load compartment under the hood and air inlets. Aerodynamic Air Curtains give an aggressive appearance to the BMW i3, while also helping to increase the range by minimizing air resistance and drag. U-shaped, LED headlights, give a fresh take on the BMW light design and give the car character.

At the rear end, the large rear window gives great visibility and easy access to the trunk. The roof lines are optimized to give as much interior space as possible. The LED U-shaped taillights are housed in the rear window and appear to be floating there.

Stream flow.

The rear diffuser is the lowest point on the car and lends to its aerodynamics. Outlined in blue (not available with Solar Orange Metallic exterior color), the diffuser is shaped to show the BMW i3’s powerful stance.

Thanks to its LifeDrive architecture, the BMW i3 is a new canvas for BMW interior designers. There is no center tunnel taking up space, which creates an open, roomy cabin. The front and rear bench seats allow for easy movement inside the vehicle and even allow the driver to exit through the passenger door if necessary.

All driving controls are ergonomically placed for easy access to the driver. The instrument panel stretches through the whole interior from the air vents next to the steering wheel to just before the passenger door. It encompasses the radio and climate controls as well.

The freestanding steering column is a distinctive element in the light interior. All of the driving controls, such as the instrument cluster, start/stop button and gear shift selector can be found there.

The interior, which is put together using a technique known as layering, – which is the utilization of space through the structuring of lines and surfaces into layers – features Next Premium. It is made of high quality renewable raw materials, in the name of sustainability. The driver’s seat is located in a semi-command driving position, set-up higher for a better view of the road. Certain parts of the instrument panel and door panels are made using southern Asia’s Kenaf plant natural fibers to save about 10% weight, while the interior leather is tanned using a natural process that uses olive leaf extract to provide protection against fading and wear while giving a unique look.

Using a magnesium supporting structure for the instrument panel saves weight in two ways. Superior material attributes over conventional sheet steel results in a weight reduction of 20%. Also, the high composite rigidity of the magnesium supporting structure allows a reduction in components and lowers weight by a further 10%.

The wood trim used in the dashboard is crafted from eucalyptus which is grown in Europe and certified as 100% sourced from responsible forestry. As the eucalyptus ages, it darkens and changes color. The location of the crafting was selected carefully to ensure short delivery routes to the production stages.

The Carbon Fiber Reinforced Plastic (CFRP), which is produced near Moses Lake, Washington, is made primarily with the use of hydroelectric power, harvested nearby. This is done to minimize the effect that BMW i3 production has on the environment. Since more than 10% of the carbon fiber needed to manufacture the BMW i3 is made from recycled materials, it is another way the BMW i3 is completely sustainable. The roof is made of CFRP scraps to help recycle left over material from other parts.

1. Explore the World: Vehicle Trim Levels.

Due to the unfamiliarity of electric mobility technology in the United States, buying an EV can be a daunting experience for the average customer. BMW sought to make this process as simple as possible in the new BMW i3. The BMW i3 comes in three different worlds: Mega, Giga and Tera, all of which come equipped with a very high level of standard equipment.

The base Mega World comes standard with 19-inch extra-efficient forged aluminum wheels, BMW Navigation, BMW ConnectedDrive with eCall, the BMW i Remote, an alarm, 7.4 kW on board charger and LED headlights, DRLs and tail lights. The interior is donned in bright, lightweight Sensatec and sustainable cloth, which is made from recycled materials. It also features a leather trimmed steering wheel and grained dash trim.

The next level, Giga World, has all the features of the Mega World but with the addition of distinct Giga-specific 19-inch wheels and an interior wrapped in leather and wool cloth. A universal garage door opener is included for easy access to the i3’s BMW i Charging Station, which is usually mounted in the garage. It also has Comfort Access, a sunroof, and satellite radio. The leather-trimmed steering wears contrasting stitching to give a classy, sporty look.

The top-of-the-line Tera World, adds unique 19-inch wheels, a luxurious full leather, olive leaf-tanned interior, with textile accents and contrasting stitching, and anthracite floors mats.

Available for every world is the Technology and Driving assist, and the Parking assist packages. The Technology and Driving Assist package adds a host of convenience and safety technologies to the BMW i3. It includes the wide-screen Navigation Professional with advanced real-time traffic and the new touch pad, Traffic Jam Assist, BMW Assist with Enhanced Bluetooth and USB with BMW Apps, Online Information services, Deceleration Assistant, ACC Stop & Go, Speed Limit info, BMW ConnectedDrive services, Forward Collision Warning, Pedestrian Protection and City Collision Mitigation. The Parking Assist package is ideal for living in the city and includes a rearview camera, Park Assistant, which helps take advantage of tight parallel parking opportunities, and Front Auto Park Distance Control.

The BMW i3 full options list for USA will be released Fall 2013.

1. BMW ConnectedDrive. Mobility services and new driver assistance systems.

BMW ConnectedDrive is the interface between the customer, their car, 360 Electric, and the Premium Mobility Service. Connected mobility is the embodiment of an individual, sustainable, efficient and convenient form of urban mobility. It is a crucial part of the BMW i and urban lifestyle.

An embedded SIM card in the BMW i3 is the key that unlocks the BMW ConnectedDrive services, available to the new electric model. A feature of BMW ConnectedDrive is BMW i Navigation, which can search for a nearby charging station, which should give the driver piece of mind, knowing that there is a station nearby. It can also give a real world range estimate and visualization of the estimate with the SpiderMap, Real Time Traffic Information and plan a route that avoids the traffic as best as possible.

The customer has access to personal assistance from a BMW ConnectedDrive agent at any time of the day or night. Concierge Service can help answer almost any of the driver’s questions. They can recommend restaurants, give information on destinations or guide the driver to the nearest charging station, among other things.

In the unfortunate situation when an accident occurs, Intelligent Emergency Call (“eCall”) sends information like location, number of front-seat occupants, and even crash severity data to the BMW ConnectedDrive Call Center, which quickly informs the appropriate 911-dispatch center.

BMW ConnectedDrive can also connect directly with your iPhone with an original Apple cable that connects to the car and built-in BMW Apps.

The optionally available Driving Assistant Plus for the BMW i3 comprises Collision Warning with brake priming function, which is activated at speeds up to about 35 mph (60 km/h) and is able to respond to both moving and stationary vehicles ahead, as well as to pedestrians. It also comes with Active Cruise Control including Stop & Go function. In addition to visual and audible warnings, the system is capable of braking the vehicle by itself, if required, with up to maximum stopping power. The Parking Assistant can also be found on the option list and performs the steering maneuvers at the same time as controlling accelerator, brake and gear selection, enabling fully automated parallel parking. Another handy optional extra is the Traffic Jam Assistant that allows drivers to delegate the tasks of pulling away, braking and steering to keep the vehicle in lane. Meanwhile, the Speed Limit Info system is also offered.

1. 360 Electric: Support and Convenience for Electric Mobility.

Electric cars differ drastically from their gas-powered counterparts, and the 360 Electric features further that differential. All of the 360 Electric features help to ensure convenient electro mobility in most situations.

If the BMW i3 buyer has a private parking space at their home, BMW i will offer a home charging station, which includes a BMW i charging station for convenient charging. They will even send a representative to install it to any specific need. 360 Electric will also help with public charging by locating the nearest station.

As part of 360 Electric, the BMW i Remote app links to your car and can monitor its battery level, charging status and other charging-related functions, such as heating and air conditioning. The app can also give the cars location, lock or unlock the doors, honk the horn, or flash the lights.

Before driving away in the BMW i3, it is recommended to precondition that battery to the preferred operating temperature of between 60 - 70 degrees Fahrenheit to optimize range. Battery temperature may be monitored through the iDrive system. The battery liquid cooling system keeps the battery at the ideal operating temperature which increases performance and life expectancy. Battery condition is controlled and operated in harmony by the intelligent energy management system. This, combined with Brake Energy Regeneration system extends the vehicle’s range while enhancing its performance.

The Range Assistant is engaged both for route planning and during journeys already under way. Topographical mapping technology helps find the most efficient route to your destination by calculating distance, elevation and other factors, in order to get the best range from your BMW i3. If the destination is beyond the cars range, it can suggest switching to ECO PRO or ECO PRO+ to get more from the battery’s charge.

In the unlikely circumstance of a breakdown, the BMW Assist Safety Plan provides contact with a Response Specialist at the touch of a button.

BMW Assist also introduces Navigation services specially-developed to enhance electric mobility alongside familiar features including the Concierge Services information facility and the intelligent BMW Assist eCall. Moreover, drivers may use the BMW i Remote app to share information with their car using a smartphone. The pedestrian navigation function guides the driver from parking place to their final destination and back.

1. Safety: Always a true BMW.

From an efficiency standpoint, the body of the BMW i3 needs to be not only strong but, above all, light. However, from a safety point of view, it has to be not only light but, above all, strong. This apparent conflict of interests highlights the engineers’ pioneering work in developing the vehicle architecture of the BMW i3. Here, there is no contradiction between lightweight construction and safety. Quite the opposite, in fact: the LifeDrive concept of the BMW i3, with its combination of aluminum and carbon-fiber-reinforced plastic (CFRP), is on a par with other structures and even performs better in some areas of crash testing despite its lightweight design. The use of CFRP essentially allows the construction of extremely lightweight bodies. Moreover, CFRP possesses an impressive ability to absorb energy and is extremely damage-tolerant. CFRP is the lightest material that can be used in the construction of car bodies without compromising on safety.

The LifeDrive concept is based around two horizontally separate independent modules. The Drive module – the aluminum chassis – gives the car its high-strength foundations and integrates the battery and drive system into a single structure. The Life module, meanwhile, consists principally of a high-strength and extremely lightweight passenger compartment made from CFRP. With this innovative concept, the BMW Group takes the combination of lightweight design, vehicle architecture and crash safety to an entirely new dimension.

LifeDrive module offers tremendous safety.

The crash requirements in automotive manufacture are very strict. Numerous impact criteria stipulated by the stringent guidelines of global consumer protection organizations and legislators have to be taken into account. During the development of the BMW i3 concept, there was close consultation with the international crash test institutes on the innovative car body and safety concept of the BMW i models.

The high-strength passenger compartment teams up with the intelligent distribution of forces within the LifeDrive module to provide the cornerstones for optimum occupant protection. Even after the structurally-debilitating offset front crash at 64 km/h (40 mph), the extremely rigid material maintains an intact survival space for passengers. The crash-activated aluminum structures at the front and rear end of the Drive module provide additional safety, so that less body deformation occurs compared with comparable steel bodies. Furthermore, the “cocoon effect” of the CFRP car body ensures that the doors can be opened without any problem and the interior remains largely free of any intrusions.

Even rescue scenarios have been worked through and checked. In standard cutting tests, the process of rescuing occupants from a BMW i3 involved in an accident was comparable to that for a conventional vehicle. In some respects, indeed, it was more straightforward since the lighter components can be more easily cut than high-strength steels, for example.

Impressive rigidity, combined with its ability to absorb an enormous amount of energy, makes CFRP extremely damage-tolerant. Even at high impact speeds it displays barely any deformation. As in a Formula One cockpit, this exceptionally stiff material provides an extremely strong survival space. Furthermore, the body remains intact in a front or rear-on impact, and the doors still open without a problem after a crash.

In its dry, resin-free state CFRP can be worked almost like a textile, and as such allows a high degree of flexibility in how it is shaped. The composite only gains its rigid, final form after the resin injected into the lattice has hardened. This makes it at least as durable as steel, but it is much more lightweight.

The high tear resistance along the length of the fibers also allows CFRP components to be given a high-strength design by following their direction of loading. To this end, the fibers are arranged within the component according to their load characteristics. By overlaying the fiber alignment, components can also be strengthened against load in several different directions. In this way, the components can be given a significantly more efficient and effective design than is possible with any other material that is equally durable in all directions – such as metal. This, in turn, allows further reductions in terms of both material use and weight, leading to another new wave of savings potential. The lower accelerated mass in the event of a crash means that energy-absorbing structures can be scaled back, cutting the weight of the vehicle.

Superior protection in a side impact.

The ability of CFRP to absorb energy is truly extraordinary. Pole impacts and side-on collisions both highlight the impressive safety-enhancing properties of CFRP. Despite the heavy, in some cases concentrated forces, the material barely sustains a dent, and passengers enjoy nearly unbeatable protection. All of which makes CFRP perfectly suited for use in a vehicle’s flanks, where every centimeter of undamaged interior is invaluable. However, there are limits to what CFRP can endure. If the forces applied go beyond the limits of the material’s strength, the composite of fibers breaks up into its individual components in a controlled process.

In the Euro NCAP side impact test, in which a pole strikes the side of the vehicle dead-center at 32 km/h (20 mph), the carbon fiber composite also demonstrates its extraordinary energy-absorbing capacity. The Life module absorbs the entire impact with minimal deformation, guaranteeing optimum passenger protection. Even as CFRP dissipates energy, danger to passengers or other road users is substantially mitigated.

The best of both worlds: combining aluminum and CFRP.

The new Drive module has also been carefully designed and structured with these exacting crash requirements in mind. Crash-active aluminum structures in the front and rear sections of the vehicle provide additional safety. In a front or rear-on collision, these absorb a large proportion of the energy generated. The battery, meanwhile, is mounted in the underbody section of the car to give it the best possible degree of protection. Statistically, this is the area that absorbs the least energy in the event of a crash, and the vehicle shows barely any deformation here as a result. Moreover, positioning the battery in the underbody allows the BMW Group development engineers to give the vehicle an ideal low center of gravity, which makes it extremely agile and unlikely to roll over.

The high-voltage battery also benefits from the excellent deformation properties of the CFRP Life module. In the side crash test, the pole does not penetrate as far as the battery. The mix of materials used and the intelligent power distribution in the LifeDrive module ensure that the high-voltage battery is optimally protected even in the side sill area.

All in all, the high-strength CFRP passenger cell teams up with the intelligent distribution of forces in the LifeDrive module to lay the foundations for optimum occupant protection.  

Post-crash notification.

In the unfortunate situation when an accident occurs, Intelligent Emergency Call (“eCall”) sends information like location, number of front-seat occupants, and even crash severity data to the BMW ConnectedDrive Call Center, which quickly informs the appropriate 911-dispatch center.

Lithium-ion batteries are safe even in the event of a fire.

Safety is a key criterion in the development of the BMW i models. A range of systems and measures have been implemented in the vehicle that ensure safety in normal operation and in the event of accidental fires. The high-voltage system is designed to cope with accidents beyond the legal requirements, with the high-voltage battery including features that ensure its safe reaction even in situations such as this.

The latest series of tests conducted by the renowned DEKRA E-Mobility Competence Center were extremely extensive – ranging from how a car might catch fire, how the flames might spread and what would be required to extinguish the fire, to the pollution caused by run-off of the water used for fighting the fire. The experts concluded that electric and hybrid cars with lithium-ion drive system batteries are at least as safe as vehicles with conventional drive systems in the event of fire.

To ensure maximum safety in such a crash scenario, the high-voltage battery is disconnected from the high-voltage system and the connected components discharged when the passenger restraint systems are triggered. This safely prevents the possibility of a short circuit, which could lead to electric shocks or cause a fire.

The all-new BMW i3 will be featured at the Los Angeles International Auto Show in November, 2013 and will arrive at BMW i centers in the US beginning in the second quarter of 2014.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers, and 34 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwgroupusanews.com and www.press.bmwna.com.

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