• A limited-edition BMW M340i xDrive commemorating 50 years of the 3 Series.
• Five exclusive design packages inspired by colors from historic generations.
• Extended Merino Leather offered for the first time in a US-market 3 Series.
• BMW M Performance exhaust and carbon fiber rear spoiler.
• MSRP of $75,200 plus $1,175 destination and handling.

Woodcliff Lake, NJ – November 16, 2025… In July of 1975 at Olympic Stadium in Munich, the world was introduced to the very first BMW 3 Series. The 3 Series has since become the byword for ‘sports sedan’ and has embodied the very soul of BMW for five decades. Today, BMW marks this anniversary with a special, limited-edition 3 Series: the 2026 BMW M340i xDrive 50 Jahre Edition. The 50 Jahre Edition pays homage to 3 Series that came before with distinctive BMW Individual paint finishes taken from five previous generations. Inside, one of three tones of Extended Merino Leather – available on a 3 Series model for the first time in the US – is coordinated with the chosen paint color. An M Performance exhaust system and carbon fiber rear spoiler further distinguish the 50 Jahre Edition.

The M340i xDrive 50 Jahre Edition is offered in a single equipment profile – no additional options available – at an MSRP of $75,200 plus $1,175 destination and handling. Production has begun with deliveries expected to commence in the first quarter of 2026.

Heritage paint finishes paired with exclusive leather interiors.

The M340i xDrive 50 Jahre Edition may be had in one of five exclusive design packages that blend a BMW Individual paint color with a complimentary shade of Extended Merino Leather upholstery and either red or blue calipers for the M Sport brakes. Each paint color is from one of the first five generations of BMW 3 Series:

Each finish is enhanced by the standard Shadowline Package, which adds M Shadowline Adaptive Full LED lights and Shadowline trim on the kidney grille and lower air intake. At the back is an M Performance carbon fiber spoiler and a special “50 JAHRE EDITION” badge on the trunk lid.

The 50 Jahre Edition announces its presence through a dual-branch M Performance exhaust system with Shadowline tailpipe finishers. At each corner is a 19-inch M Dual-spoke Bicolor Black 792M wheel mounted on an all-season runflat tire.

Moving inside, the aforementioned Extended Merino Leather interior of every 3 Series 50 Jahre Edition is elevated further by carbon fiber trim. A Harman Kardon surround sound system and the BMW Curved Display with Head-Up Display are included with the standard Premium Package. The front door entry sills and a metal plaque on the cupholder cover are inscribed with “3 SERIES 50 JAHRE EDITION”, adding another touch of exclusivity.

Of course, the foundation of the 50 Jahre Edition is the car that has been revered as the sports sedan benchmark for decades. Motivation is provided by BMW’s celebrated 3-liter inline 6-cylinder engine featuring TwinPower Turbo and 48-volt mild hybrid technologies. Paired with an 8-speed Steptronic transmission and xDrive intelligent all-wheel drive, the M340i xDrive can accelerate from 0-60 in just 4.1 seconds. The silken powertrain works in harmony with an exceptionally well-balanced chassis, creating a peerless blend of precision, composure, and controlability.

3 Series 50 Jahre Edition Standard Equipment.

BMW Individual Paint

Extended Merino Leather Upholstery

Carbon Fiber Interior Trim

19-inch M Dual-spoke Bicolor Black 792M wheels

All-Season Runflat Tires

M Performance Exhaust

M Performance Rear Spoiler in Carbon Fiber

Shadowline Package

• M Sport Package Professional
• M Sport Brakes
• M Shadowline Lights
• Adaptive Full LED Lights
• Extended Shadowline Trim

Parking Assistance Package

• Parking Assistant Plus
• Active Park Distance Control
• Rear View Camera
• Surround View with 3D View

Premium Package

• Harman Kardon Surround Sound System
• BMW Curved Display with Head-Up Display

Specifications.

BMW Group in the US

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled over 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

Journalists note: Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com, and at www.press.bmwna.com

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• New design details for the interior and exterior.
• BMW Curved Display features iDrive 8.5 with QuickSelect.
• New chassis tuning further improves the balance between capable and comfortable.
• Worldwide launch to commence in July 2024, with production for the US beginning in August.

Woodcliff Lake, NJ – May 28, 2024… For almost 50 years now, the BMW 3 Series has resided at the core of the BMW brand. It epitomizes sporty driving pleasure in the premium midsize class and has made significant contributions to design, driving dynamics, and technological innovations in this segment time and again across seven model generations. The extensive revisions already introduced for model year 2022 in the areas of design, powertrain, digitalization, and equipment are heightened with a fresh package of updates that take the 3 Series’ visual appeal and cutting-edge modernity to new levels. New chassis tuning further enhances the balance between sporting capability and comfort. And on the topic of digitalization, BMW Operating System 8.5 provides the basis for more intuitive and comfortable operation – via the upgraded BMW iDrive with QuickSelect – and for extended navigation functions including Augmented View.

These technological advances are accompanied by new design details and features for the exterior and interior. New exterior paint finishes and alloy wheels accentuate the aura of sporting elegance while in the interior, the newly designed steering wheels and dashboard and sophisticated equipment features deliver driving pleasure in an ambience of premium modernity.

The new BMW 3 Series Sedan will be launched worldwide with a production phase-in in August 2024. Models for the US market will be produced at BMW Group Plant San Luis Potosí in Mexico.

The BMW 3 Series has embodied driving pleasure, elegantly sporty design, and sustained technological progress ever since its debut in 1975. More than 20 million examples of the BMW 3 Series have been sold around the world to date, with the current, seventh generation now accounting for almost three million of these alone.

Base MSRPs (+ $1,175 destination and handling)

2025 BMW 330i                                             $45,500

2025 BMW 330i xDrive                                   $47,500

2025 BMW M340i                                          $59,600

2025 BMW M340i xDrive                               $61,600                     

Exterior design, interior, and equipment; Progressive aura, refined ambience.

The spectrum of exterior colors for 2025 includes two new colors: Arctic Race Blue metallic and Vegas Red metallic. To take personalization even further, customers may choose from two new BMW Individual shades: Frozen Pure Grey metallic and Frozen Portimao Blue metallic.

Vehicles with the M Sport package (optional on 330i models, standard on M340i models) will be fitted with new 19-inch M alloy wheels in double-spoke design (Style 995M) in either a bi-color or Jet Black finish. Alternatively, new BMW Individual 19-inch alloy wheels in Y-spoke design (Style 1038i) with a bi-color finish are optionally available across all models.

New design elements and features have also been introduced in the interior, further highlighting the cockpit’s clean, uncluttered, and tech-forward appearance. Drivers are presented with one of two new steering wheel designs. BMW 330i models come standard with a new two-spoke wheel with a polygonal rim. M340i models and 330i models equipped with the M Sport package feature a new three-spoke flat-bottomed M steering wheel with a subtle stripe at top dead center – black on 330i M Sport models, red on M340i models. Both of the newly designed steering wheels have illuminated multifunction buttons and gearshift paddles.

Selectable light moods, premium materials. 

The interior lighting now includes cascade lighting integrated into the trim around the new central vents. It can be adjusted for color and brightness according to personal preference, with users able to select from nine colors. Their choice of color and brightness settings are stored as part of their profile. The functionality of the interior lighting also includes an atmospheric Welcome and Goodbye Animation and light signals indicating certain scenarios such as an incoming phone call or an open door.

Revisions have also been made to the range of interior trim elements. Fineline Light open-pored fine-wood trim is standard in the new BMW 330i, while the M340i gets M Aluminum Rhombicle as standard. Ash Grey open-pored fine-wood trim, Aluminum Fine Brushed, and, on the M340i, Carbon Fiber are all optionally available.

The use of high-quality materials also allows distinctive touches to be included throughout the interior to enhance its modern and premium character. For example, customers can specify Galvanic controls – which adds a unique luster to the window switches, door lock button, and air vent adjustment stalks. The optional Sensatec dashboard now has a more refined surface and decorative stitching in a contrasting color.

Engines with 48V mild hybrid technology. Powerful and efficient.

The new B58B30M2 3-liter inline 6-cylinder engines in the 2025 M340i models feature a new 48V mild hybrid (MHEV) technology for sharper power deliver and greater efficiency. The auxilliary electric drive of the 48V starter generator can provide 11 hp of boost to the TwinPower Turbo engine, resulting in a maximum system output of 386 hp @ 5,200-6,250 rpm and 398 lb-ft of torque @ 1,900-4,800 rpm.

The engine is paired with an 8-speed Steptronic Sport transmission to propel the BMW M340i  from 0-60 mph in only 4.4 seconds, or 4.1 seconds when fitted with xDrive intelligent all-wheel drive. The engine’s surge of power is accompanied by an exhilarating soundtrack from the M Sport exhaust system. Top speed is electronically limited to 155 mph.
 
The B48B20O2 2-liter inline 4-cylinder engine in the 2025 330i models also benefits from 48V mild hybrid technology, as well as incorporation of the Miller cycle combustion process, a redesign of the intake ports and combustion chambers, and innovations in the areas of camshaft control, injection, ignition system, and exhaust gas routing. The TwinPower Turbo 4-cylinder engine produces 255 hp @ 4,700-6,500 rpm, and 295 lb-ft of torque @ 1,600-4,500 rpm.

Chassis offers an even better blend of sportiness and comfort. 

The chassis technology of the new BMW 3 Series also benefits from rigorous development work. The blend of sporting flair and ride comfort for which the 3 Series is renowned has been further refined across all models with a series of targeted updates. A stiffer mounting connecting the rear dampers to the body is just one of the measures used to achieve this.

With these developments, drivers will enjoy a notable increase in comfort across all driving situations – regardless of the road surface conditions or the selected driving mode – without any loss of dynamic capability. The new 3 Series handles with even greater overall precision, composure, and controllability. The steering effort has also been reduced in Comfort mode to achieve greater steering ease in everyday driving.

BMW Operating System 8.5 and innovative digital services.

The latest version of the BMW iDrive with QuickSelect is fitted in the new BMW 3 Series, enabling vehicle functions to be controlled more intuitively and providing access to digital services. It is now based on BMW Operating System 8.5 and features a new home screen and QuickSelect rapid-access tech, bringing an improved menu structure that takes its cue from consumer electronics devices.

The BMW iDrive home screen now continuously displays the navigation system’s map view in a large format or another individually selectable view. The system’s QuickSelect functionality permits a flatter menu structure, enabling the driver to select the desired function directly from the home screen without any need to enter submenus. 

On the driver’s side of the control display, there is a bar of widgets for accessing media, phone, and other functions by swiping vertically. Swiping a widget horizontally displays additional related information and settings options. The widget bar can be customized by installing new widgets, removing existing ones, or changing their arrangement. And the home icon at the lower edge of the control display makes it possible to return to the home screen from any application with a simple tap. Icons for direct access to the climate control menu, All Apps menu and, if activated, Apple CarPlay and Android Auto can also now be found next to the home icon.

The introduction of the latest-generation BMW iDrive with QuickSelect based on BMW Operating System 8.5 in the new BMW 3 Series simplifies operation of the ventilation and climate control functions. An operating concept focused on touch control and natural language enables a further reduction in the number of physical buttons and controls in the cockpit. Temperature selection, fan speed, seat heating and – if specified – steering wheel heating can now be adjusted on the BMW Curved Display or by voice command via the BMW Intelligent Personal Assistant. New adjustment controls for the air vent grilles in the center of the instrument panel and on the driver’s and front passenger side of the cockpit allow the intensity and direction of airflow to be adjusted using rotating and tilting movements.

Enhanced navigation with BMW Maps and Augmented View. 

The BMW Maps navigation system forming part of the standard BMW Live Cockpit Plus in the new 3 Series makes it easier to input destinations and can offer additional information while driving. New features include better usability of filters, a flatter menu structure with touch buttons shown directly on the map view, and proactive route recommendations. 

The optional BMW Live Cockpit Professional adds not only the BMW Head-Up Display, but also the Augmented View function. This supplements the navigation system’s map display by showing a live video stream of the driver’s view on the information display or control display and augmenting it with contextual real-time information. At confusing junctions, for instance, an animated directional arrow is integrated into the video image to help the driver take the best turn-off for the planned route. 

Individual user experience with the BMW ID and My BMW App. 

The arrival of BMW Operating System 8.5 makes it even easier to personalize the user experience in the BMW 3 Series by simplifying the process for linking the vehicle with the BMW ID and My BMW App. Customers initially sign in to the vehicle with their BMW ID by scanning a QR code with their smartphone. The personal user profile is then imported automatically. Synchronizable settings are loaded and the key detected in the vehicle is associated with the BMW ID. 

At the same time, the vehicle is added to the My BMW App – the universal interface that serves as a gateway to BMW’s digital ecosystem. It provides information on the vehicle’s status, its remaining range and any servicing and maintenance requirements.

Besides this, the My BMW App also lets users send destination addresses from their smartphone to the vehicle’s navigation system for route planning, or access the online BMW ConnectedDrive Store where upgrades and additional functions for the new BMW 3 Series can be initiated, purchased or extended over the air. The “My Trips” feature including Efficiency Trainer and monthly review provides the user with valuable data and evaluations for distance travelled, consumption and average speed, as well as offering helpful tips for driving efficiently.

Optimum connectivity with Personal eSIM and 5G mobile standard. In addition to the vehicle’s built-in mobile SIM, customers can also use the Personal eSIM included in the new BMW 3 Series as standard. Linked to the user’s BMW ID rather than the car, this fully integrates the vehicle into the customer’s digital ecosystem. The Personal eSIM makes it possible to use the communications and connectivity functions covered by a separate mobile phone contract from the car with ease – even in situations where the smartphone itself isn’t actually in the vehicle. 

The Personal eSIM enables use of the 5G mobile communications standard. It also allows data streaming via a WiFi hotspot by means of a connection to the vehicle’s exterior antenna. All phone functions can be operated with the BMW iDrive system or the BMW Intelligent Personal Assistant.

Specifications.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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