Woodcliff Lake, NJ –   February   3, 2026 – MINI USA announces its factory-backed entry into the full 2026 American Rally Association (ARA) season in collaboration with long-standing partner LAP Motorsports to campaign two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 and an iconic 2-door MINI Cooper S.

Running as The John Cooper Works Race Team, LAP Motorsports makes MINI’s ARA National Championship debut at the season opener this weekend, February 6-7, 2026, with the Sno*Drift Rally in Atlanta, Michigan. With valuable snow experience gained at the 2025 Nemadji Trail Winter Rally, Luis Perocarpi will once again campaign in the Countryman, while Cristian Perocarpi campaigns in the Cooper JCW as the team takes on its most ambitious rally challenge to date.

The announcement marks a new and expanded direction of MINI's motorsports presence in North America, building on successful regional rally appearances in 2025, and reconnecting the brand with its legendary rally roots.

"We've successfully built and run two cars with our longstanding racing partner LAP Motorsports at a few American Rally Association regional rallies last year to explore the modern rally competition for the brand." said Kate Alini,   Head of Marketing, Product and Strategy at MINI USA." After seeing the competitive capabilities of our newest MINI models and initial fan enthusiasm, we're now jumping in with a full season commitment, and are excited to revisit our iconic rally roots with the all-wheel drive MINI John Cooper Works Countryman ALL4." 

New MINI Models Show Competitive Stripes

The two MINI vehicles competing in the 2026 ARA season include the John Cooper Works Countryman ALL4 in the Limited 4 Wheel Drive class (L4WD) and the iconic MINI Cooper S 2-Door in the Open 2 Wheel Drive class (O2WD). With initial safety-oriented modifications and ARA classes allowing minimal modifications from factory components, MINI’s core performance capabilities are expected to shine through.

Underscoring MINI’s adventurist spirit, the new 2026 MINI Countryman is larger, offering new levels of versatility and all-road capabilities in the compact SUV category. The MINI Cooper S 2-door represents MINI’s iconic appearance, size, and performance, with a short wheelbase and “go-kart” handling.

Dealer Technicians Join the Pit Crew  

Adding a unique aspect to the program, the LAP Motorsports team will be supported by highly skilled technicians from the MINI dealer network who will be given the exciting opportunity to serve as pit crew at select races throughout the season.

To recognize top performing Technicians from within the dealer network, four (4) MINI Dealer Technicians will be given the opportunity to join the excitement and crew for each race alongside the LAP crew. This hands-on involvement brings MINI's retail network directly into the competition, reinforcing the brand's commitment to performance and the enthusiastic community that supports it. 

A Heritage Rooted in Rally Success  

MINI has a storied rally history defined by the iconic Mini Cooper S dominating the 1960s with its agile handling and surprising wins over more powerful cars. Key successes include victories in the Monte Carlo Rally in 1964, 1965, and 1967, and dominance in the 2010s with the MINI ALL4 Racing in the Dakar Rally.

The classic Mini, originally designed to be both a space-efficient and fuel-efficient city car by Alec Issigonis, was transformed into a rally powerhouse by John Cooper. Its small size, front-wheel drive, and "go-kart" handling allowed it to outperform much more powerful V8 rivals on tight, icy mountain passes. 

MINI and LAP Motorsports

MINI USA has had a long-standing relationship with LAP Motorsports, founded and operated by Luis Perocarpi. Since 2015, LAP Motorsports and MINI USA have collaborated with the MINI John Cooper Works Race Team competing in IMSA ST and more recently in SRO and TC Americas class of the World Challenge series.

With a winning legacy behind the wheel of MINIs on the track, LAP Motorsports and MINI USA have set sights on new racing opportunities with rally, which offers the thrill of competition to new audiences, while remaining authentic to MINI’s motorsport heritage.

The 2026 A RA Season and Sno*Drift Rally  

The 2026 ARA season includes a full competitive calendar of events from February through October, which includes the Sno* Drift Rally. Sno* Drift is a 2-day national performance car stage-rally event welcomed each February by the residents and businesses of Montmorency County, Michigan.

This high-performance racing event is comprised of two- and four-wheel drive, road-legal cars racing on snow and ice-covered sections of closed forest roads in a time-based competition. The event attracts upwards of fifty competition cars each year from across the United States and Canada. 

The American Rally Association (ARA) is the largest rally organization in the United States and promotes the country's only cohesive, nationwide competition for the sport of stage rally: The ARA National Championship. The 2026 season includes the following events:

• Sno*Drift Rally  February 6-7, 2026, Atlanta, Michigan
• Rally in the 100 Acre Wood March 13-14, 2026, Salem/Potosi, Missouri
• Olympus Rally April 17-19, 2026, Shelton, Washington
• Southern Ohio Forest Rally June 11-13, 2026, Chillicothe, Ohio
• Rally Colorado July 18-19, 2026, Rangely, Colorado
• Ojibwe Forests Rally August 27-29, 2026, Detroit Lakes, Minnesota
• Overmountain Rally Tennessee September 18-19, 2026, Newport, Tennessee
• Lake Superior Performance Rally October 9-10, 2026, Marquette, Michigan

To learn more about the ARA and its partners, go to www.AmericanRallyAssociation.org

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist note:  Media information about MINI and its products is available to journalists on-line at https://newsroom.bmwgroup.com/global/en.

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Photo credit: photographer Jacob Lynch 

Woodcliff Lake, NJ – February 20, 2025 – MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup. As the automotive landscape evolves, MINI is proud to lead the charge in a small car renaissance, proving that premium design and innovative features can come in a compact, city-friendly package.

Designed for budget-conscious buyers seeking a blend of iconic design and modern features, the Oxford Edition returns with both MINI Cooper 2 Door and 4 Door models, offering exceptional value without compromising style or performance.

Exclusive Features and Options

The Oxford Edition includes all the standard features of the MINI Cooper models, plus exclusive options at no additional cost. Customers can choose from three stunning exterior paint options: Sunny Side Yellow, Nanuq White Metallic, and Blazing Blue Metallic. The Oxford Edition also comes with 18" Slide Spoke 2-Tone wheels with summer tires, adding a sporty touch to its iconic design.

Inside, the Oxford Edition features sport seats upholstered in a Vescin/Cloth combination in Grey/Blue, paired with an all-new Anthracite Headliner for a sophisticated look. The model also includes a range of advanced features such as a 7-Speed Dual Clutch Transmission, Panoramic Moonroof, Dual-Zone Automatic Climate Control, LED Headlights with Cornering Lights, and a Parking Assistant.

Affordability and Accessibility

In an era where affordability and efficiency are key concerns, the Oxford Edition makes MINI more attainable than ever. With a competitive price point, it offers an entryway into MINI ownership without compromising the brand’s iconic design or exhilarating driving experience.

The Manufacturer’s Suggested Retail Price (MSRP) for the Oxford Edition 2 Door starts at $24,950 and the 4 Door at $25,950, plus a destination and handling fee of $1,175. This makes the total price $26,125 for the 2 Door and $27,125 for the 4 Door.

Pre-Orders and Availability

Pre-orders for the 2025 MINI Oxford Edition are now open, with a $100 refundable deposit. The Oxford Edition will be available for production starting in March 2025, with a limited number of units produced.

Customers can reserve their Oxford Edition at the following links:

• MINI Oxford Edition 2 Door: https://www.miniusa.com/model/special-editions/oxford/pre-order-2-door.html
• MINI Oxford Edition 4 Door: https://www.miniusa.com/model/special-editions/oxford/pre-order-4-door.html

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

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