Munich/Oxford. 2026 marks a major milestone for MINI: 25 years ago production of the modern MINI began under BMW Group, a quarter century defined by innovation, design and unmistakable British spirit! With its unique place in everyday life, from city streets to cinema screens, MINI has spent the past 25 years building on its legacy, combining heritage with modern innovation and driving fun, winning the hearts of millions of drivers worldwide.

Founded in 1959, Mini was born out of the visionary thinking of Sir Alec Issigonis, whose revolutionary small‑car concept responded to the challenges of its time by redefining how space, efficiency and driving enjoyment could be combined. With its compact dimensions, innovative front‑wheel‑drive layout and exceptional agility, the classic Mini quickly transcended its original purpose to become an automotive icon. Motorsport successes in the 1960s, most notably under the Cooper name, cemented MINI’s reputation as a car that delivered authentic driving fun far beyond its size.

Over the decades, Mini became deeply embedded in popular culture, embraced by artists, designers and drivers alike, and recognised worldwide as a unique expression of British character. A decisive new chapter began with the brand’s acquisition by BMW Group, which preserved Mini’s heritage while opening the door to a sustainable future. The first modern MINI, engineered by BMW Group, rolled off the line at Plant Oxford on 26^th April 2001, marking the start of a new chapter, blending its unmistakable design DNA and go‑kart feeling with modern technology, premium quality and contemporary relevance.

“Marking 25 years of the modern MINI is truly a milestone. Our unmistakable British roots, unique design, go-kart feeling and playful spirit have made MINI a global icon. For more than a quarter century, BMW Group’s expertise has contributed to MINI’s ongoing success. Thanks to our dedicated global MINI team, the brand continues to excite and inspire drivers for generations.” said Jean-Philippe Parain, Head of MINI.

The current model lineup is the most extensive and varied in the brand’s history, with five models, each reflecting its own unique character. Powertrain options include fully electric or highly efficient combustion engines.

Owning a MINI is so much more than simply travelling from A to B – it is a statement of individuality. With an impressive range of customization options, every MINI becomes a true reflection of its owner's unique tastes and character. From selecting paint colors to choosing upholstery and interior trims, each MINI can be finely tailored to personal preferences. Over the past 25 years, a host of options have been offered — among them, the famous bonnet stripes and the distinctive multi-tone roof stand out. Thanks to innovative techniques at the Oxford factory, the striking three-color roof design provides a visual highlight. Special editions have strengthened MINI’s image internationally and set new trends. In 2026, MINI pays tribute to British design and playful elegance with the MINI Paul Smith Edition.

In 2025, MINI recorded global sales of 288,290 vehicles. Battery electric vehicles comprised more than one third of worldwide deliveries and even surpassed 50% in markets like the Netherlands, Turkey, Sweden, and China. The sub-brand John Cooper Works reached an all-time high with 25,630 units sold, representing 8.9% of the total MINI volume.

Since joining the BMW Group, MINI has experienced a remarkable evolution, continuously developing yet remaining faithful to its heritage. BMW’s expertise has been actively integrated into MINI for more than 25 years, introducing advancements such as enhanced user interfaces, innovative assistant features and improved safety systems. The latest generations of the MINI family impressively demonstrate the safety commitment: numerous 5-star ratings in the Euro NCAP crash test confirm the high level of protection offered.

MINI manufacturing in British BMW Group Plants

Over the past 25 years, modern MINI production has evolved across four model generations, spanning a range of body styles including the original 3-door, 5-door, Roadster, Coupe, Clubman, Clubvan and Convertible. In total, 4,671,664 MINIs have now been built in Britain since 2001.

MINI’s modern era has been powered by its UK production heartland. At the centre of that story are two UK manufacturing hubs: Plant Oxford, the home of MINI production, and BMW Group Plant Swindon, where thousands of precision-engineered body panels are crafted every day.

Together, these two sites represent one of the UK’s most significant automotive manufacturing hubs, with a workforce of more than 3,000 highly skilled people producing around 800 MINIs a day. At Plant Oxford, a new MINI drives off the production line every 78 seconds.

Plants Oxford and Swindon have been at the heart of their communities for a very long time – 113 and 70 years respectively. The wider production story took another important step in 2006 when BMW Group Plant Hams Hall in North Warwickshire began producing engines for the MINI, with more than 4.6 million engines produced for the Oxford-built models.

Markus Grüneisl, CEO, BMW (UK) Manufacturing Ltd said “This 25-year milestone is a proud moment for MINI and for everyone involved in its production here in the UK. From the very beginning, our plants in Oxford and Swindon have been at the heart of MINI’s global success, combining exceptional craftsmanship with innovation. Above all, it is our people – their creativity, expertise and pride in what they do – that continue to make MINI so special.”

66+ years of vibrant automotive history – a look back at the milestones of MINI:

In case of queries, please contact:
Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-Mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. The new MINI Paul Smith Edition combines MINI´s iconic design with Paul Smith´s famous design language “Classic with a Twist”. This special edition for the entire MINI Cooper family captivates with its unique look. The appearance and details of the vehicles not only showcase Paul Smith´s unmistakable style, but also the playful, optimistic and independent spirit of MINI.

The fully electric MINI Cooper Paul Smith Edition is the first model of the new edition to hit the roads: With its 218 hp (160 kW) front-wheel drive, the MINI Cooper SE Paul Smith Edition combines unique design with locally emission- free driving fun. It accelerates from 0 to 100 km/h in just 6.7 seconds.

Exterior: sporty accents with iconic styling

The MINI Cooper SE Paul Smith Edition in Midnight Black gives the 3-door model a more classic look. The roof, also in black, attracts attention with its interpretation of the famous Paul Smith signature stripes. Instead of the familiar colours, glossy and matt black stripes.

The MINI Cooper S Paul Smith Edition features another colour developed especially for this edition: Inspired White. The roof in exclusive Nottingham Green ensures an unmistakable look and adds a fresh contrast to the external paintwork. The roof edge on the driver´s side is a real eye-catcher thanks to the colourful Paul Smith signature stripes.

Additionally, to these two exterior colours, all models in the MINI Paul Smith Edition are available in the exclusive colour, Statement Grey.

In contrast to the three body colours, Nottingham Green, inspired by the British designer´s hometown, adorns the side mirrors, octagonal radiator grille and wheel hub caps with Paul Smith lettering for all colour variants.  

The 18-inch Night Flash Spoke Black alloy wheels with tinted clear coat in Dark Steel give the MINI Paul Smith Edition a dynamic look.

Interior: British humour and creative details

The interior, which is the same in all variants, features Nightshade Blue seats and black knitted surfaces with tone-on-tone striped patterns, exuding understated British elegance. Once the car door is opened, a light projection welcomes the driver with a friendly “Hello”. This welcome is complemented by Paul Smith´s central message “Every day is a new beginning” on the door sill. Another creative interior centrepiece is the textile band on the 6 o´clock spoke of the sports steering wheel in Paul Smith´s signature stripes – a characteristic design feature that underlines the British designer’s unmistakable style. A hand-drawn graphic of his trademark “rabbit” adorns the floor mat, emphasizing the brit´s sense of humour and complementing the interior design in a stylish way.

The fully electric MINI Cooper Paul Smith Edition is already available in select markets.

The MINI Cooper, the MINI Cooper 5-door and MINI Cooper Convertible Paul Smith Edition will be available starting Q2/2026.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-89-382-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

London / Munich. Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style — but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere on October 29 at Japan Mobility Show in Tokyo.

“It’s not often that you see two icons of British design work together in this way and it’s wonderful that our partnership has carried on over so many years. The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and new unexpected details that will be a welcomed surprise,” adds Sir Paul Smith, expressing his thoughts on the collaboration and the new design.

Unmistakable look with a British twist.
Combining MINI design with Paul Smith’s distinctive style: Exclusive exterior colours, sophisticated accents and unexpected details bring the shared history of MINI and Paul Smith into the present.

"MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: 'Every day is a new beginning.' Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements, such as the 'hello' projection on the ground and Paul Smith’s handwritten inscription bring a smile to your face right upon entering the car," says Holger Hampf, Head of MINI Design.

The MINI Paul Smith Edition offers a choice of three exterior paint finishes, two of which are edition-exclusive: Statement Grey is a modern interpretation of the classic Mini Austin Seven colour from 1959 – a clear, bluish-tinted grey shade and self-confident statement of timeless modernity. Inspired White is a contemporary homage to the popular Classic Mini Beige colour, and finally the elegant and classic Midnight Black Metallic from the current MINI Family.

Regardless of the body colour, the specially created Nottingham Green paintwork – a tribute to Sir Paul's hometown – adds sophisticated accents to the side mirrors, the octagonal radiator grille, the wheel hub covers with Paul Smith lettering and as the paintwork for one of the two roof variants.

In addition to the colour variants, numerous details characterise Paul Smith's signature and make the MINI Paul Smith Edition unmistakable: The ‘Signature Stripe’, a central design feature of the British designer, adorns the roof in Nottingham Green at the rear of the driver's side. The alternative version of the roof features elegant stripes in Jet Black in varying thickness, both matte and glossy. The MINI Cooper Convertible Paul Smith Edition is supplied with a black soft top.

All edition vehicles are equipped with 18-inch Night Flash Spoke black aluminium wheels with tinted clear coat in Dark Steel. The MINI logo at the front and rear is offered in newly designed Black Blue and complements the colour composition of Paul Smith and MINI. On the black horizontal handle strip at the rear, Paul Smith's signature refers to the creative spirit behind the vehicle design.

British restraint and elegance in the interior.

British character is also reflected in the interior with numerous components featuring a modern, elegant look. The knitted surfaces on the dashboard and door panels appear in black, while Paul Smith fabrics in tone-on-tone stripe patterns serve as inspiration for the special structure of the dashboard. The Nightshade Blue sports seats are made of Vescin and have knitted textile in the shoulder and headrest areas. Drawn from the Signature Stripe, the decorative stitching on the steering wheel's textile band is designed in bright colours - quintessentially Paul Smith.

The round display in the centre of the cockpit also appears with one of three different Paul Smith backgrounds when Personal Mode is selected. Small hidden details underline the British design influence - but also the playful character of the designer: when the door is opened, the driver and front passenger are greeted with a handwritten ‘Hello’ as a light projection on the floor and Smith's motto ‘Every day is a new beginning’ on the door sill, reflecting the positive mindset of both brands.  A graphic of a stylized ‘rabbit’ hand-drawn by Paul Smith on the floor mat complete the interior details.

A collaboration that blends British heritage, bold creativity and contemporary sophistication.
MINI and Sir Paul Smith: two icons that are not only linked by their British heritage but also look back on exclusive collaborations resulting in unique styling. Their joint creative success story began in 1998, when the designer created a limited edition of the classic Mini: a specially created blue colour and matching anthracite-coloured alloy wheels lent the iconic model the signature of Paul Smith.

To mark the 40th birthday of the classic MINI in 1999, the fashion designer dipped an exclusive one-off in his characteristic stripe design, using 86 stripes in 26 colours.

In 2021, the MINI STRIP celebrated its world premiere: a vehicle designed using only what Paul Smith considered absolutely necessary. The result was a customised one-off car that despite its minimalist design and in keeping with Smith's guiding principle of ‘classic with a twist’, was not without unexpected and loving details.

In 2022, Paul Smith went back to the roots of the collaboration with the MINI Recharged by Paul Smith. A classic found its way into the now: a Classic Mini from the 1998 MINI Paul Smith Edition was transformed into a modernised electric vehicle. With a focus on quality and functionality, a contemporary vehicle was created that can also be seen as a tribute to the tradition and heritage of the classic MINI.

Paul Smith MINI Collection
But it is not only Sir Paul Smith who inspires MINI with creative ideas - the inspiration also works in reverse: the designer repeatedly uses MINI as a motif on exclusive pieces in his collections. To celebrate the launch of the MINI Paul Smith Edition, Paul Smith will release a capsule collection of bags inspired by details from the latest MINI collaboration.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI
Phone: +49-151-601-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail:micaela.sandstede@bmw.de

Michaela Martinus, Spokesperson MINI Design
Phone: +49-160-963-13773
E-mail: michaela.martinus@bmwgroup.com

Munich. On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world. Sixty-six years after the launch of the now legendary Classic Mini, the MINI brand looks back on decades of racing success, visionary innovation, groundbreaking design – and unmistakable driving pleasure.

The MINI family combines tradition and modernity.

With the relaunch of the MINI family over the past two years, the brand has once again aligned its pioneering design and historical heritage with the future: with a new, charismatic generation of the MINI Cooper and MINI Countryman, the world premiere of the MINI Aceman, the first crossover model for the premium segment, and the launch of the new MINI Convertible, MINI combines tradition and innovation in the present.

The New John Cooper Works models illustrate MINI's racing expertise and with a spectacular second place in its class at the 24-hour race at the Nürburgring, MINI recently demonstrated how much motorsport is in the brand's DNA.

On its 66th birthday, MINI can look back on a growing range of electrified variants within the MINI family. MINI has shown, that go-kart feeling is also possible with fully electric vehicles.

66 years of vibrant automotive history – a look back at the milestones of MINI:

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Press Spokesperson MINI
Phone: +49-151-601-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Woodcliff Lake, NJ – February 20, 2025 – MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup. As the automotive landscape evolves, MINI is proud to lead the charge in a small car renaissance, proving that premium design and innovative features can come in a compact, city-friendly package.

Designed for budget-conscious buyers seeking a blend of iconic design and modern features, the Oxford Edition returns with both MINI Cooper 2 Door and 4 Door models, offering exceptional value without compromising style or performance.

Exclusive Features and Options

The Oxford Edition includes all the standard features of the MINI Cooper models, plus exclusive options at no additional cost. Customers can choose from three stunning exterior paint options: Sunny Side Yellow, Nanuq White Metallic, and Blazing Blue Metallic. The Oxford Edition also comes with 18" Slide Spoke 2-Tone wheels with summer tires, adding a sporty touch to its iconic design.

Inside, the Oxford Edition features sport seats upholstered in a Vescin/Cloth combination in Grey/Blue, paired with an all-new Anthracite Headliner for a sophisticated look. The model also includes a range of advanced features such as a 7-Speed Dual Clutch Transmission, Panoramic Moonroof, Dual-Zone Automatic Climate Control, LED Headlights with Cornering Lights, and a Parking Assistant.

Affordability and Accessibility

In an era where affordability and efficiency are key concerns, the Oxford Edition makes MINI more attainable than ever. With a competitive price point, it offers an entryway into MINI ownership without compromising the brand’s iconic design or exhilarating driving experience.

The Manufacturer’s Suggested Retail Price (MSRP) for the Oxford Edition 2 Door starts at $24,950 and the 4 Door at $25,950, plus a destination and handling fee of $1,175. This makes the total price $26,125 for the 2 Door and $27,125 for the 4 Door.

Pre-Orders and Availability

Pre-orders for the 2025 MINI Oxford Edition are now open, with a $100 refundable deposit. The Oxford Edition will be available for production starting in March 2025, with a limited number of units produced.

Customers can reserve their Oxford Edition at the following links:

• MINI Oxford Edition 2 Door: https://www.miniusa.com/model/special-editions/oxford/pre-order-2-door.html
• MINI Oxford Edition 4 Door: https://www.miniusa.com/model/special-editions/oxford/pre-order-4-door.html

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 105 MINI full passenger car sales and service dealers located throughout the US.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

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Woodcliff Lake, NJ – June 12, 2024 – A few months after the launch of the new MINI Cooper 2 Door, the MINI Cooper 4-door is now joining the new MINI family. The MINI Cooper 4-door is characterized by the brand's signature driving fun, with more space, and functionality. These attributes make the five-seater truly unique in its segment, added with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

With a length of 158.9 inches, a width of 68.66 inches and a height of 57.63 inches, the body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To maximize creative use of space with a minimal footprint.

In the case of the MINI Cooper 4-door, this means an interior that offers enough space for five passengers. Compared to the new MINI Cooper 2 Door, the wheelbase is 2.83 inches longer and the body 6.77 inches longer. All of which offers increased comfort and space. Short overhangs, clean surfaces and expressive accents also give the new MINI Cooper 4-door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

Globally, the three-cylinder petrol engine of the MINI Cooper C 4-door generates 115 kW/156 hp and 230 Nm (170 lb/ft) of torque. This enables the vehicle to accelerate from a standstill to 100 km/h (62 mph) in 8.0 seconds and reach a top speed of 225 km/h (134 mph). Additionally, the MINI Cooper S 4-door is powered by a four-cylinder petrol engine with 150 kW/204 hp with a maximum torque of 300 Nm (221 lb/ft). It accelerates from 0 to 100 km/h (62 mph) in 6.8 seconds and has a top speed of 242 km/h (150 mph).

In the US market, the MINI Cooper S 4-door will come with a 201 SAE hp 2.0 liter 4-cylinder engine producing 221 lb-ft of torque, putting power down through the front wheels via a 7-speed Dual Clutch Transmission.  The MINI Cooper C 4-door expected to arrive in the US early next year will also receive a 2.0-liter 4-cylinder engine with US horsepower, torque, and efficiency figures to be available closer to market launch. 

Production of the new 2025 MINI Cooper S 4-door for the US market begins July of 2024 with models expected to arrive at dealers early September.  The Cooper S 4-door will have a US base MSRP of $33,200 plus $995 Destination and Handling.  For the 2025 MINI Cooper 4-door, US market production of vehicles will begin November 2024 with first models to arrive at dealers early January 2025.  Pricing and product details will be available closer to market launch.

The New MINI Design Style.

The new MINI Cooper 4-door is characterized by "Charismatic Simplicity".

The design language of the current MINI family presents the traditional values of the brand with a simple and striking clarity. The authentic design language of the new models combines advanced technology with MINI’s principles of vehicle design and brand origins.

The exterior.

Short overhangs, a small bonnet, a long wheelbase, and large wheels - the proportions of the MINI Cooper 4-door reflect its unique character. Thanks to its compact silhouette, the model is easy and comfortable to maneuver even in tight spaces, while still offering plenty of room for all passengers.  The new MINI Cooper 4-door is instantly and authentically recognizable as a MINI, with three elements that include a clearly designed body, a wraparound window area and a stepped roof.

The minimalist design of the front end features the iconic MINI round headlights. Together with the octagonal front grille, they form the distinctive MINI face. Standard LED headlights with individually adjustable daytime running light elements enhance the striking appearance. The light signatures are available in three versions to emphasize the character of the vehicle. The MINI Cooper interacts with the driver using a specially orchestrated welcome and goodbye animation before and after the journey.

Modern and simplified body design for a striking look.

The new MINI aesthetic continues at the rear with clear surfaces and flush-fitting taillights. The vertically aligned LED clusters are reminiscent of the classic MINI lights and, like the headlights, can be switched to different animated settings.

The flush-mounted design and shape of the rear lights lends a modern and purist look to the car’s rear sculpture. It is subdivided by a striking black handle strip with distinctive model lettering. Its horizontal alignment emphasizes the new MINI Cooper 4-door’s broad stance.

Unique appearance choices and individual equipment options.

The new MINI Cooper S 4-door is available in the US with 10 color choices.  For the roof, customers can choose from body color, black, white or a blue multi-tone roof with a gradual color gradient based on trims and styles chosen. The different color tones highlight different features of the car and showcase the new MINI design language in a variety of ways.

US customers can personalize their car with three different styling packages – Classic, Favoured and JCW styles. Starting with the Classic Style, the roof is available in body color, black or white.  The contrast with the body color gives the MINI Cooper a particularly expressive look.

In the Favoured Style version, the front radiator grille frame and certain design elements are finished in Vibrant Silver, further enhancing the individuality of the MINI Cooper.  A unique offering to the Favoured Style, a blue Multitone roof is available with a color gradient blending Glazed White with Indigo Sunset Blue and San Marino Blue.

The JCW Style emphasizes the sporty side of the MINI Cooper 4-door. Exclusive design features include the JCW Aero Kit with striking front and rear diffusers, high gloss black wheel spats, a set of gloss black brake calipers with JCW logos, a unique radiator grille surround and high-gloss black JCW logos. A JCW interior, and roof spoiler add to the sporty appearance and allude to MINI's motorsport heritage.

The interior.

The interior of the new MINI Cooper 4-door also features the brand's typical combination of new elements, technical innovations, and references to the brand's history.

The new MINI Cooper 4-door combines charismatic MINI design with an extra portion of functionality. In the rear, the noticeably wider interior provides comfortable space for three passengers. The 60:40 folding rear seats increase the luggage compartment capacity from 9.71 cubic feet to up to 32.66 cubic feet.

Minimalist and immersive.

The design of the front end of the new MINI Cooper 4-door is reduced to the essentials and is reminiscent of the purist design of the classic Mini. Legendary inventor Alec Issigonis designed an interior for the first model with a round instrument in the center and the characteristic toggle bar with switches below. These two elements also structure the cockpit in the MINI Cooper 4-door.

The minimalist design of the interior makes do with fewer components, which are cleverly designed and manufactured to a high standard. Behind the steering wheel, the standard head-up display ensures that all relevant content appears in the driver's field of vision. As a result, the dashboard on the driver’s side does not require an additional instrument panel, so it opens the view to the front.

Innovative materials characterize the welcoming atmosphere in the interior of the MINI Cooper. A specially developed knitting process is used to create the striking design of two color textile surfaces made of recycled polyester. The textile surfaces extend across the curved dashboard and into the door panels. The air vents feature an especially flat design. The horizontal arrangement of the air vents ensures an even flow of air in the cockpit with easy adjustability.

The generous space in the front seats and the clean lines give the cockpit a modern and airy look. Thanks to the panoramic glass roof, the interior is particularly bright. Classic Style equipped vehicles feature comfortable and supportive sport seats while the Favoured Style and JCW Style equipped vehicles feature unique JCW Sport Seats with higher side bolstering and integrated headrests. Three passengers can sit comfortably in the rear.

High-resolution OLED display revolutionizes user experience.

Like the round instrument of the outgoing model, the iconic center screen with its versatile functions is the visual focal point of the interior. The industry first center mounted OLED display in the redesigned cockpit is within easy reach of the driver with a high resolution that sets a new standard. Thanks to the MINI Operating System 9, all vehicle functions can be controlled intuitively by touch or voice. The slim 9.4-inch diameter touch display has a high-quality glass edge and features an operating logic similar to that of the latest generation of smartphones.

The graphical presentation of content focuses on the essentials. Vehicle-related information is displayed at the top. The lower part of the OLED display provides direct access to navigation, media, phone and climate control menus. The home button allows for easy returns the display to the main screen.

The MINI Experience Modes.

The seven MINI Experience Modes including the new Personal Mode can be selected according to personal preference and help to characterize the atmosphere in the interior.

Using the MINI Projector on the rear of the OLED display, they transform the dashboard into matching worlds of colors and patterns. The interplay of projection, ambient lighting and the MINI Interaction Unit creates a unique, immersive experience that extends into the door trim. This opens new possibilities for individualization.

In Personal Mode, for example, a personalized image can be selected as the display background via the MINI App. The dominant colors of the picture are then applied to the dashboard's textile surfaces using a digital color picker. The ambient lighting under the dashboard and in the door mirror is also color-coded to match these projections.

Each mode has its own customized backgrounds. In Go-kart mode, for example, the display and interior are dominated by the John Cooper Works signature charcoal grey and red.

The new design of the MINI toggle bar.

Just like the iconic center console, the toggle bar with its switches is as legendary as the MINI itself - and yet it has been carefully updated time and again. In the latest version, the parking brake, gear selector, start/stop button, Experience Mode, and volume control are all at your fingertips. The practical benefit is the removal of the gear selector has freed up more space in the center console, which now features a large open storage compartment in addition to cup holders. Smartphones can be charged in the wireless charging area at the front of the console keeping them fully charged and ready to go.

Newly designed interior trims.

The new color and material concept for the MINI Cooper 4-door is deliberately minimalist. High-quality, environmentally friendly materials are used, such as the knitted recycled polyester surfaces on the dashboard and door trim.

Classic , Favoured, and JCW Styles feature a three-spoke steering wheel with a textile band at the six o'clock position. A 2D knitted fabric in grey and black on the dashboard and doors contrasts with the Vescin leather-free seats in Classic Style. For Favoured, a two-tone houndstooth pattern on the knitted dashboard is particularly expressive. The perforated Vescin sports seats are available in two colors with traditional accent stitching. JCW Trim is a sporty interpretation of the new material concept. Combined with multi-colored knitted fabric and black imitation leather with red stitching, the color scheme echoes that of the dashboard and door trims.

Digital services.

"Hey MINI" - the new MINI Intelligent Personal Assistant.

In the new MINI Cooper, numerous functions can be controlled using the brand’s first fully integrated voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the circular OLED display in the form of an animation of graphic elements, typography, and an avatar. Users can choose between the visualization of "MINI" - a stylized representation of a MINI - and the virtual travel partner "Spike". The driver can easily control navigation, telephone, entertainment, and numerous vehicle functions by voice.

The MINI Intelligent Personal Assistant continuously learns from repeated routes. Drawing on geo-based data, for example, the vehicle can learn to automatically open the window when entering a car park. This makes everyday life much more convenient.

The new MINI Operating System 9.

The MINI user interface combines functional and emotional elements. The design is reduced, creating a very modern look based on new graphics. Static and dynamic elements blend naturally into the circular shape of the center MINI display, following a clear structure. Micro animations reinforce the intuitive interaction between the driver and the central instrument, thereby underlining the digital character of the new MINI family.

The MINI Operating System 9 is an in-house development of the BMW Group. Operation is intuitive and follows standards that are familiar from the consumer electronics sector. The home menu is located in the center of the screen. The status bar with the menu items Navigation, Media, Telephone, All Apps and (depending on the situation) Home is located at the bottom of the screen. Favorite functions such as navigation destinations or radio stations can be stored in the tool belt for quick access. The upper part of the screen is reserved for driving-related content, such as speed and important vehicle status information. The optional head-up display presents the most important information in the driver’s line of sight.

In conjunction with the MINI Connected Package, the full MINI Navigation Package supports the driver during the journey with realistic 3D visualization of turn situations, a display of the current traffic situation even when the route guidance system is not activated, information on parking facilities including digital payment options and much more.

New driver assistance systems make day-to-day life easier.

The new Parking Assistant Plus makes the parking process even easier. Thanks to 12 ultrasonic sensors and four surround-view cameras, the vehicle can identify possible parking spaces more clearly and can even independently initiate space-restricted parking maneuvers.

With MINI Digital Key Plus, the smartphone becomes the key and opens the car automatically. The welcome projection of the front and rear lights begins as soon as the driver comes within 3 meters of the car; the doors are unlocked when the driver is at less than one and a half meters away from the car. The digital key is transferable to different users, thereby facilitating car sharing making it is no longer necessary to hand over a conventional vehicle key to the other person.

Comfortable and sporty mobility.

The track width and wheelbase are generous for this vehicle segment and provide the basis for the hallmark MINI dynamic performance. The MINI Cooper 4-door features a suspension and damping system tuned for spirited handling. This ensures a high level of everyday driving comfort, combined with the precise steering feel typical of MINI and the powerful brakes.

Highly preloaded anti-roll bar mounts on the axles ensure balanced body handling during dynamic cornering. They also ensure steering precision and accuracy. The result is excellent body support combined with smooth rolling comfort. 

Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle of 37.4 feet make the MINI Cooper 4-door a versatile model for the city.

Selective tuning of the steering and all stability control systems ensures an exceptional experience in all driving situations. An adaptive suspension with frequency-selective damping system is available for particularly sporty driving. The increased tire diameter of 625 mm gives the MINI Cooper 4-door a greater visual presence. At the same time, driving dynamics and ride comfort are improved. In addition, the tire width of the optionally available 17-inch and 18-inch rims is increased to 8.46 inches in order to emphasize the typical MINI go-kart feeling.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 104 MINI full passenger car sales and service dealers located throughout the US.  MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

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Nürburg - MINI enthusiasts and motorsport fans are eagerly awaiting the debut of the highly anticipated New MINI John Cooper Works. It is set to make its first appearance at this year's 24 Hours of Nürburgring, one of the toughest endurance races in the world, challenging drivers and teams to conquer the iconic Nürburgring-Nordschleife over a grueling, day-long battle of speed, skill, and reliability.

The new petrol-powered MINI John Cooper Works, cloaked in a bespoke camouflage designed by the MINI Design Team, pays homage to the iconic red and white color schemes used for classic Minis in motorsports in the 1960s.

Celebrating its world premiere in fall 2024, the New MINI John Cooper Works marks a significant milestone in MINI's commitment to innovation and heritage. In a bold move, the new MINI John Cooper Works lineup, developed to push the boundaries of speed and agility, will be available in both petrol and all-electric versions.

In a nod to Mini’s historic victory of the Mini Cooper S at the 1964 Rallye Monte Carlo 60 years ago, the racecar features a distinctive “37” logo, commemorating this milestone achievement. This emblem serves as a homage to MINI’s rich motorsport tradition.

The New MINI John Cooper Works #317 will be entered by the private racing team from Nürburg, Bulldog Racing, and will be competing in the SP 3T category.

Dubbed “MINI John Cooper Works PRO”, the MINI Twin-Power Turbo racecar represents the perfect fusion of MINI's iconic design and reliability and Bulldog Racing's track-tested expertise.

The second entry will be the beloved black MINI John Cooper Works #474 manual transmission, which showcased its prowess by securing a podium finish at last year's 24 Hours of Nürburgring, proving its mettle against fierce competition in the VT-2 category, cementing its status as a formidable contender in endurance racing.

As anticipation builds for its debut, MINI fans and automotive enthusiasts alike can expect an unforgettable showcase of the New MINI John Cooper Works capabilities at this year’s 24 Hours of Nürburgring from June 1^st to June 2^nd 2024.

Oxford. BMW Group has announced today a new investment of more than £600 million in the MINI factories at Oxford and Swindon. “With this new investment we will develop the Oxford plant for production of the new generation of electric MINIs and set the path for purely electric car manufacturing in the future,” says Milan Nedeljković, Member of the Board of Management of BMW AG responsible for production.

The Oxford plant is gearing-up to build two new all-electric MINI models from 2026, the MINI Cooper 3-door and the compact crossover MINI Aceman. By 2030 production volume will be exclusively electric and the BMW Group will have spent over £3bn on its Swindon, Hams Hall and Oxford plants since 2000.
This development has been supported by the UK Government and will help to secure jobs at the Oxford manufacturing plant and at the body-pressing facility in Swindon.

Business and Trade Secretary Kemi Badenoch says, “This decision is a big vote of confidence in the UK economy and the work of this Government to ensure the continued strength of our world-leading automotive sector. We are proud to be able to support BMW Group’s investment, which will secure high-quality jobs, strengthen our supply chains and boost Britain’s economic growth.”

Oxford to remain the Home of MINI.
The Oxford plant celebrated its 110th anniversary this year and has been successfully producing the current MINI Electric since 2019, where it is fully integrated into the production line with the conventional (ICE) models.

Stefanie Wurst, Head of the MINI brand, says, “MINI has always been aware of its history – Oxford is and remains the heart of the brand. I am delighted that the two new, fully electric MINI models – the MINI Cooper and MINI Aceman – are also being produced in Oxford, thereby confirming our path to a fully electric future. The continuing high demand for our locally emission-free vehicles shows the openness of the global MINI community to electromobility, which we will be able to serve optimally, also thanks to Oxford”.

MINI accelerates toward full electrification with new model line-up and enhanced production network.
The MINI Plant Oxford currently produces the MINI 3-door, the MINI 5-door as well as the MINI Clubman and the MINI Electric. From 2024 the plant will start producing the next generation MINI 3-door and MINI 5-door with combustion engines, as well as the new MINI Convertible, before they are joined by the new all-electric vehicles in 2026 – the MINI Cooper 3-door and the MINI Aceman.

The factory will reach a production capacity of around 200,000 cars per year in the medium term, with ICE and battery electric vehicles initially being built on the same production line. From 2030, the Oxford Plant will produce all-electric MINI models exclusively.

In a few weeks, production of the new MINI Countryman will begin at the BMW Group plant Leipzig. This larger crossover model in the MINI line-up, will be offered with both pure electric drive and combustion engines.

Production of the next generation all-electric MINI Cooper 3-door and MINI Aceman will begin in China. The new manufacturing plant in Zhangjiagang, Jiangsu Province is based on a joint venture with Great Wall Motor. Exports will begin in early 2024.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Phone: +49-151-60138072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-175-4381050
E-mail: andreas.lampka@mini.com

Martina Hatzel, Spokesperson Production Network BMW Group
Phone: +49-151-60111966
E-mail: Martina.Hatzel@bmwgroup.com

Munich. As a 3-door model in its fifth generation, the all-electric MINI Cooper underscores the brand’s tradition with its hallmark MINI design and stands for urban driving fun. The new MINI Countryman has grown in external dimensions and offers its passengers even more space, comfort, and safety – even beyond paved roads thanks to all-wheel drive. The new MINI Cooper and the new MINI Countryman are both fully electric, guaranteeing locally emission-free driving and emphasising the exceptional position the MINI has in its respective segment by combining distinctive design, advanced drivetrain technology and an immersive digital experience.

Electrified go-kart feeling and an immersive user experience take the MINI DNA to a new level. The new MINI models are characterised by a modern and purist design that focuses on the essentials. The core of the brand is also embodied in the fifth model generation of the MINI Cooper 3-door – all-electric and consistently geared towards urban driving fun. The new all-electric MINI Countryman has grown and emphasises its suitability for setting out on adventures beyond the city limits. In addition, the MINI Aceman will premiere in April 2024 as a crossover in the premium small car segment.

“The continued high demand for our locally emission-free vehicles confirms our path to a fully electric future. It demonstrates the openness of our global MINI community to electric mobility, and I am confident that the new generation of MINI models will inspire even more people. Thanks to our electrified go-kart feeling, an immersive user experience and a responsible attitude, the new MINI family is tailor made for urban target groups all around the world,” explains Stefanie Wurst, head of the MINI brand.

Consistently advancing the all-electric model portfolio.
Since the relaunch of the brand at the turn of the millennium, the MINI has not only developed into a premium vehicle, but it has also reinvented itself time and again without neglecting its own origins and tradition. This constant development and the ability to regularly set new trends have established a large fan base for MINI worldwide. On its way to becoming an all-electric brand, MINI is now presenting two of its most important models.

The new vehicles enable locally emission-free mobility and allow MINI drivers to adapt them to their different lifestyles and requirements. The hallmark MINI creative use of space offers maximum flexibility as well as enabling a high degree of variability in terms of interior design. The user experience takes a noticeable technological leap with the MINI Operating System 9, which has been optimised for touch and voice control. The round OLED display, the MINI Interaction Unit, is both an instrument cluster as well as the centre of experiences and comfort. Textile surfaces revolutionise the aesthetic appeal of the interior by reducing it to the essentials and adding a new level of well-being and warmth.

The new MINI models interpret design features with impressive clarity.
The new MINI family takes driving fun, the user experience, and the responsible attitude of the brand into a new era, a comprehensive transformation that is reflected in the new design language “Charismatic Simplicity”. This combines the traditional MINI values with progressive innovations in a particularly authentic way, reducing the vehicle design to the essentials.
The new models of the MINI family share a purist design that takes equal account of the urban character of MINI and the innovative spirit of the MINI community.

Short overhangs, a short bonnet, a long wheelbase, and big wheels – the proportions of the new model generation are typical MINI. The visual three-part division into the vehicle body, the surrounding window area and the contrasting roof also ensures the new MINI models are instantly recognisable. The surfaces of the all-electric MINI Cooper and the MINI Countryman look particularly exciting thanks to the integrative treatment of details. Flush door handles, the absence of fender flares and side scuttles underline the clear and modern overall impression. The clearly defined shoulder area gives the new MINI models a decidedly athletic vehicle body.

The vehicle's character, which is as agile as it is compact, is reinforced by new daytime running light elements for the LED headlights and the Matrix LED taillights with three different settings on all new vehicle models. These individual light signatures each support different aspects of the car body design and interact with the environment by means of a special welcome and farewell light animation.

The all-electric MINI Cooper: the reinvention of the original.
Going into its fifth model generation, the MINI Cooper 3-door still embodies the core of the brand. As an all-electric vehicle, the new MINI is available in the Cooper E variant and as the Cooper SE, featuring higher output and range. Within the new MINI family, “Cooper” refers to all MINI 3-door and 5-door models, and also the MINI Convertible. It is no longer used as an engine specification. The classic round headlights and the striking octagonal grille are the dominant features of the front section, making the model the characteristic face of MINI.

The distinctively structured bonnet contributes to the intriguing surface design. Black side sills visually move the all-electric MINI Cooper closer to the road. Four different trims – Essential, Classic, Favoured and JCW – serve the purpose of differentiation, each giving the new MINI its own distinct character.

The 135 kW/184 hp electric motor in the MINI Cooper E generates a torque of 290 Nm and accelerates the vehicle from standstill to 100 km/h in 7.3 seconds. With an output of 160 kW/218 hp, the MINI Cooper SE sprints from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm. The range determined in the WLTP test cycle is 305 kilometres for the MINI Cooper E and 402 kilometres for the MINI Cooper SE. *

The interior: minimalist, digital, immersive & warm.
In the interior, the design of the front section harks back to the elegantly minimalist design of the classic Mini with a slim and generous dashboard and a multifunction steering wheel for hallmark MINI go-kart feeling. The central OLED display, the MINI Interaction Unit, sets a new standard with its high resolution and contributes to the heightened presence of the circular instrument, which has a diameter of 240 millimetres.

The new MINI Intelligent Personal Assistant can be activated by saying the words “Hey MINI”. Being able to control numerous functions with voice control increases comfort, facilitating greater concentration on driving. The newly designed reduced toggle bar with five switches includes all driving functions and is ideally positioned for the driver below the circular instrument. The gearshift has been eliminated to create additional storage space between the front seats. In the wireless charging area in this storage space, mobile devices can be charged and conveniently accessed at any time.

The new interior experience is mainly created by the textile surfaces. A specially developed knitting process is used to create the easy-care, versatile structure of the two-colour textile. Optionally, up to seven MINI Experience Modes bring the dashboard to life. Special light projections extend the colours of the round instrument across the dashboard, expanding the overall experience of the user interface in the interior. The new cockpit customisation options add a personal feel-good factor to the interior of the new MINI Cooper.

All trims of the all-electric MINI Cooper feature seats in high-quality Vescin artificial leather, while all textiles and yarns for the seat, knitted surfaces, vehicle headliner and floor are made from recycled materials.

The new MINI Countryman: all-electric and adventurous.
Higher, longer, MINI – with an additional six centimetres in height and thirteen centimetres in length, the new MINI Countryman has grown noticeably compared to its predecessor, offering even more space and comfort. Wider wheel arches and a clear, modern design enhance the crossover aesthetic appeal of the rugged MINI adventurer. The elegant design of the C-pillar differs according to the vehicle trim and is based on one of the vehicle’s four roof colours. The upright shape of the new Matrix taillights frame the rear of the vehicle. Below the model lettering, the body tapers across the entire width and, together with the striking, all-round vehicle band in black, emphasises the enhanced presence of the new MINI Countryman.

The 150 kW/204 hp electric motor in the MINI Countryman E generates a torque of 250 Nm and accelerates the car from standstill to 100 km/h in 8.6 seconds. With 230 kW/313 hp, the electric motors of the all-wheel drive MINI Countryman SE ALL4 generate a combined torque of 494 Nm in total and accelerate the vehicle from 0 to 100 km/h in 5.6 seconds. The range determined according to the WLTP test cycle is 462 kilometres for the MINI Countryman E and 433 kilometres for the MINI Countryman SE ALL4. *

The interior: individual, multifunctional and full of high-level comfort.
In the interior, the versatile new MINI Countryman is the largest and most spacious MINI model available thanks to its high degree of adaptability. The clearly designed dashboard and the door panels are covered with woven textile surfaces. Their design is coordinated with eight different MINI Experience Modes: these maximise the options for individualising the interior by means of light projections, a customisable user interface and new engine sounds.
The MINI Operating System 9, which has been optimised for touch and voice control, together with the central OLED display with a diameter of 240 millimetres and many new, digital additional functions in the MINI Connected Package, noticeably raises the level of hallmark MINI driving fun in the cockpit of the new MINI Countryman. This also becomes apparent in the newly designed multifunction steering wheel with two-spoke design and optional textile strap instead of the classic lower spoke. Compared to the MINI Cooper, the air outlets in the cockpit are arranged vertically and, together with the upright dashboard, emphasise the character of the new MINI Countryman.

As in the exterior, the vertically mounted door handles in the interior are integrated flush with the surfaces. In combination with the tinted panoramic glass roof and the clear, reduced shapes of the front seats and rear seat, the ambience in the new MINI Countryman is particularly bright and spacious. The increased body size provides additional headroom and legroom, expanding the space options in the compact premium Crossover. The four available trims – Essential, Classic, Favoured and JCW – offer different design and equipment levels and give the new MINI Countryman a distinctive character.

*All specified technical Data are preliminary.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Tel.: +49-89-382-23662
E-mail andreas.lampka@mini.com

Munich. The purist design and the all-electric drivetrain of the new MINI Cooper are consistently geared towards urban driving fun, highlighting the exceptional status of the MINI within its vehicle segment. There is virtually no other vehicle model in the world that has succeeded in accentuating its own history and tradition based on evolutionary advancements while at the same time repeatedly setting new technical standards over a period of more than 60 years of construction. What has remained is the underlying notion of a vehicle that offers the greatest possible space utilisation for passengers despite compact external dimensions. New features include the world of digital experiences, modern assistance systems and a purely electric powertrain that guarantees locally emission-free mobility. As such, the fifth generation is a typical MINI while at the same time symbolising the brand’s
all-electric future.

“With its electric drive and purist design, the new MINI Cooper is a perfect fit for an urban lifestyle. In the fifth generation of the MINI Cooper, we combine the traditional MINI DNA with innovative, future-oriented technology while enabling locally emission-free driving fun that is typical of MINI,” says Stefanie Wurst, Head of MINI.

Charismatic Simplicity: the new MINI design style.
The design of the new MINI model generation is modern, digital and unmistakable. With the new MINI family, the brand takes driving fun, the user experience and a responsible attitude forward into a new era. This comprehensive transformation on the way to becoming an all-electric brand by 2030 is reflected in the authentic design of the new models, combining forward-looking technology with the elementary principles of body design and the brand’s origins. In doing so, it emphasises the urban character of the MINI along with the sheer joy of innovation.

“Inspired by our history, we have developed our own new design language, defining our DNA. We call it ‘Charismatic Simplicity’. The idea behind it is a design that gives each new MINI model a strong, individual character and is characterized by a clear, reduced design language intuitively focused on the essentials of the brand.” says Oliver Heilmer, Head of MINI Design.

The exterior: maximum reduction to the essentials.
In the new model generation once again, the MINI 3-door embodies the core of the brand. With its fully electric drivetrain, the new MINI Cooper is consistently geared towards urban driving fun, transporting the character of the iconic model into the brand’s purely electric future.

The agile and compact silhouette features hallmark MINI proportions:
short overhangs, a short bonnet and the contrasting long wheelbase with large wheels give the fifth model generation of the MINI Cooper a fascinating charisma with classic design features. At the same time, this emphasises the athletic impression and underlines the model’s contemporary urban orientation.

Details such as the flush door handles and the absence of fender flares and classic side scuttles support the modern design of the exterior by giving the surfaces a striking clarity. This reduction to the essentials places even more emphasis on the body paint finish on the larger body surface. In this way, typical MINI design features such as the visual three-part division of the vehicle body, the all-round window area and the contrasting roof have a greater impact, helping the new design style to take effect.

Striking face with fresh radiance: MINI LED-lights with Signature Modes.
In the new model generation, the front end of the all-electric MINI Cooper is once again characterised by the iconic MINI circular headlights and the striking grille. These go together to create the hallmark MINI appearance.
The new octagonal front grille with its filigree contour defines the front section even more powerfully than its hexagonal predecessor. Instead of chrome, the new accent colour Vibrant Silver adds highlights to the exterior, giving the new MINI Cooper an even more expressive appearance.

The daytime running light elements of theLED-lights support this striking look with fresh radiance due to unique light signatures. Horizontal light graphics are part of the Essential Trim. Optionally, the daytime running light elements can be switched to create three adjustable light signatures, thereby emphasising the distinctive character of each vehicle. In addition, all light modes start and end with a specially orchestrated welcome and goodbye animation. This interaction with the MINI Cooper heightens the sense of anticipation for the MINI even before you set off.

Reduced details for a powerful presence and increased dynamic performance.
As with the body design as a whole, the front headlights are not framed with chrome elements anymore. This results in the front section having a focused expression. Together with the fascinating curves of the bonnet and the clear-cut design of the front apron, the new MINI 3-door has a distinct and sporty look. This impression is supported by the vehicle’s track width and the dynamic indentation at the wheel arches.

The side view of the new MINI Cooper also conveys greater reduction and clarity. For the first time, the model appears without a circumferential Black Band. Reducing the number of components places the body colour more at the centre of interest, thereby ensuring a powerful presence. Black sills visually move the MINI Cooper closer to the road. The vehicle combines a modern take on the hallmark MINI design with outstanding aerodynamic properties. The cd figure of 0.28 is outstanding for the small car segment and makes the
MINI extremely efficient.

The new MINI aesthetic also gives the rear section a new, contemporary feel, featuring clear surfaces and flush rear lights. The vertical light clusters quote the classic MINI lights and can be switched to different modes in the same way as the front headlights. The third brake light and rear fog light are integrated flush into the rear design, emphasising the high quality of the sculptured modern rear section. A defined shoulder section gives the MINI Cooper a particularly powerful look. A striking black handle strip divides the rear section, its horizontal orientation highlighting the vehicle’s broad stance and the sporty flair that this conveys.

Four individual trims for even more character.
The all-electric MINI Cooper is available in four different trims. The Essential Trim presents maximum clarity and a reduced overall appearance, highlighting certain functional parts such as the logo in the new colour Vibrant Silver. The new range of external paint finishes underlines the modernity of the new MINI icon and sets positive accentuations with bright tones such as Sunny Side Yellow.

While the Classic Trim primarily applies to the interior, the Favoured Trim features particularly expressive details on the exterior. This trim variant offers the new, optional Spray-Tech design of the characteristic Multitone Roof with a combination of three different colours as well as a front grille in Vibrant Silver.

The John Cooper Works Trim lends maximum emphasis to the sporty flair of the all-electric MINI Cooper with a distinctive front and rear design. The frame of the front grille and the logo in high-gloss black underline the powerful overall look, while a contrasting roof in Chili Red – inspired by motor sport – and JCW-specific bonnet stripes in red or black optionally lend visual emphasis to the driving dynamics typical of MINI.

The interior: minimalist, digital, immersive & warm.
On the inside, the design of the front area echoes the famous minimalist design of the classic Mini. For the first model in 1959, Mini inventor Alec Issigonis designed an interior with a round instrument cluster in the centre and the characteristic toggle bar below. In the new MINI Cooper, it is precisely these two elements, in combination with the steering wheel, that structure the interior with its maximum purist design. Reducing everything to the essentials, the new interior makes do with a smaller number of components that are cleverly designed and implemented to a high standard. Behind the steering wheel, the optional head-up display ensures that all the relevant content appears in the driver’s field of vision. As a result, the dashboard on the driver’s side does not require an additional display, so it opens up the view to the front.

The amply sized, curved dashboard features textile surfaces for the first time. Warm, pleasant materials characterise the new, homely feel-good atmosphere in the interior of the MINI Cooper. A specially developed knitting process is used to create the versatile, easy-care structure of the textile in two-colour design made of recycled polyester. There is a choice of different colours for the textile surfaces and seats depending on the trim design. To make the dashboard as slim and spacious as possible, the air vents are very flat.

The clear lines and generous space in the front seats give the interior a modern, airy feel, while the optional panoramic glass roof makes the interior particularly bright and friendly. In the dark, the side lighting is based on the ambient light, thereby contributing to a distinctive interior atmosphere. The seats are available in a basic version and in a JCW version, with side panels that are laminated with high-quality textile covering the adjustment buttons. The armrest, mounted on the driver’s seat, provides even more space in the centre console. The rear of the vehicle offers maximum reduction and comfort, while the loading accessories can be conveniently stowed in an additional underfloor storage facility in the luggage compartment. By folding down the rear seat in a 60:40 ratio, the luggage compartment can be flexibly expanded from 200 litres to provide a volume of up to 800 litres.

MINI Interaction Unit: High-Res OLED display revolutionises the user experience.
The central OLED display sets a new benchmark with its high resolution. Like the round instrument in the predecessor model, the new centre icon is the defining feature of the interior with its versatile functions. As an instrument cluster, the MINI Interaction Unit is a centre of both experience and comfort. Thanks to MINI Operating System 9, all vehicle functions can be operated intuitively with touch or voice control. The display in the redesigned cockpit has been moved closer to the driver so it is particularly convenient to reach. The diameter of the thin touch display with a high-quality glass edge has grown to 240 mm. Its operating logic is reminiscent of the standards familiar from smartphones.

The graphic presentation of the content is modern and focuses on the essentials. The upper area contains relevant vehicle-related information such as speed and battery status. When the speed indicator is pressed, a large, striking display with full-screen speedometer appears that puts a clear focus on driving. In the Home menu, the other widgets are displayed in thumbnail view to the left and right of the current menu function. They can be brought up and selected by swiping horizontally to the centre. In the lower area of the OLED display, the menu items Navigation, Media, Phone and Climate can be selected directly at any time. All other functions can be accessed via the menu in the same way as on a smartphone. The display returns to the default setting via the home button.

A whole new MINI experience: the new MINI Experience Modes.
The MINI Experience Modes, Core, Green and Go-Kart, each with their specific user interface design, are available as standard, with up to four additional modes available with the MINI Experience Modes optional equipment. The optional MINI projector on the back of the OLED display immerses the dashboard in matching colour schemes and patterns. The interplay of projection, ambient lighting and the MINI Interaction Unit results in a unique, immersive experience that extends into the door panels.

This immersive user experience makes the interior even more expressive based on new solutions, thereby giving rise to entirely new individualisation options in the new MINI Cooper. In Personal Mode, for example, an individually selected image can be set as the display background via the MINI App. The dominant colours of the image then extend across the textile dashboard surfaces by means of a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Each mode has specially designed backgrounds that convey a vibrant and high-quality effect by means of subtle movements while remaining as distraction-free as possible. When one of the seven modes is selected, the display focuses on a relevant “Mode App”. In Go-Kart Mode there is a highly dynamic focus on MINI’s racing DNA, for example. The display and the interior as a whole feature the colours anthracite and red, while specific analogue displays for driving dynamics complement this MINI Experience Mode inspired by John Cooper Works. Vivid Mode draws on the colours of the album cover for the ambient lighting. Core Mode, Green Mode, Timeless Mode, Balance Mode and Personal Mode are also available for selection according to mood and personal needs.

Simply typical MINI: the redesigned toggle bar.
Underneath the dashboard, the design of the new MINI Cooper is particularly clean in appearance. One of the key factors here is the newly designed toggle bar. Here, the most important driving functions (parking brake, gear selector, start/stop key, experience mode toggle, volume control) are directly accessible. Its design is individua in accordance with its function.

The direct selection options on the toggle bar eliminate the need for a gearshift, so the new MINI Cooper offers more storage space in the centre console. In addition to the enlarged cup holders, there is also a large open storage compartment. The storage box with a knitted surface and a textile strap comes as standard with the Favoured Trim. Smartphones can be charged in the wireless charging area at the front of the console and are easier to find thanks to the central storage area.

Four newly designed trims for an individual look.
In line with the consistent reduction in the interior, the new contemporary colour and material concept is deliberately minimalist, too. Only newly developed, high-quality and environment-friendly materials are used. The dashboard and door panels with knitted surfaces made of recycled polyester create a pleasant atmosphere while at the same time setting specific accentuations with their two-tone design. Four newly designed trims convey differing versions of the modern feel-good concept in the interior. From Classic Trim onwards, the two-spoke basic steering wheel is replaced as a three-spoke version with a new textile strap in the six o'clock spoke.

The Essential Trim features an interior of maximum clarity and reduction. Black sports seats with distinctly patterned multitone textile harmonise with a coloured textile band on the dashboard. Certain functional parts on the inside and outside are highlighted with the new accent colour Vibrant Silver. On the exterior, for example, the logo appears in the new colour, contrasting sharply with the black, octagonal front grille.

In the Classic Trim, MINI uses a modern 2D knitted textile in the interior of a production vehicle for the first time. On the dashboard and door handles, two-tone black knitted textile provides a fascinating contrast to the high-quality synthetic leather seat. It is available in grey and black featuring a perforated houndstooth pattern, while the side contrasts in blue textile.

The modern, high-quality Favoured Trim is the most expressive option, featuring a two-tone houndstooth pattern on the knitted-textile instrument panel. Available in two colours and with traditional accent stitching, the perforated Vescin sports seats complement this extravagant interior in dark and light. The exterior with the front grille in Vibrant Silver can be combined in a particularly apt way with the all-new Spray-Tech roof which features a blending of three different colours.

The JCW Trim offers the sportiest interpretation of the new material concept. Combined with multi-coloured knitted textile and black synthetic leather with red stitching, the JCW seat with sports seat geometry echoes the colour concept of the dashboard and door trim. A distinct front and rear design likewise highlights the racing DNA of the trim in the exterior, with the vehicle grille and logo in high-gloss black underlining the powerful overall impression. Optional features include a contrasting Chili Red roof and JCW-specific red or black bonnet stripes.

“Hey MINI!”: the first MINI Intelligent Personal Assistant.
In the new MINI Cooper, numerous functions can be controlled using the brand’s first ever fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the round OLED display in the form of an animation of graphic elements, typography and an avatar. For the visualisation, users have the option to choose between “MINI” – a stylised representation of a MINI – or optionally "Spike" already familiar to many MINI fans. Communication with this virtual travel companion is particularly true-to-life thanks to improved voice recognition. In order to ensure smoother communication, oral utterances are transmitted instantly and visualised on the display. In this way, the driver can control navigation, telephony, entertainment and numerous other vehicle functions by acclamation.

During the dialogue between customer and vehicle, the MINI Intelligent Personal Assistant continuously learns on repetitive routes. Drawing on geo-based data, for example, the vehicle can learn to automatically open the window when entering a car park. This makes day-to-day routines more convenient and personal.

MINI connects: the new MINI Operating System 9.
The new “Charismatic Simplicity” design language is also reflected in the aesthetic of the user interface, which brings together functional and emotional elements. The reduced design uses all-new graphics to create an extremely modern look. Static and dynamic elements blend naturally into the circular form of the OLED display, following a clear structure. Micro-animations enhance the already extremely intuitive interaction between the driver and central instrument and underscore the digital character of the new MINI family.

MINI Operating System 9 is an in-house development by the BMW Group and is based on an Android Open Source Project (AOSP) software stack. Operation is intuitive and follows the standards familiar from consumer electronics.

At the centre of the screen is the start menu, where personalised content can be selected and launched by swiping to the side. In the lower section of the screen is the fixed status bar containing the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, depending on the situation, “Home”, which can be selected directly. Swiping up from the lower edge of the screen reveals a tool belt, a process customers will be familiar with from many consumer electronics devices. Favourite functions can be stored here and called up again rapidly, i. e. navigation destinations and radio stations. The tool belt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-relevant content such as the vehicle speed and important information on the vehicle status. The optional Head-up display shows the most important information for the driver in their field of view.

The temperature for the driver and front passenger is permanently displayed on the left- and right-hand edge of the screen. The climate control settings are integrated into the MINI Interaction Unit and can always be adjusted on the top layer by touch or voice command.

Depending on the Experience Mode selected, a single tap on the speed display transforms the entire MINI Interaction Unit into a MINI-typical speedometer.

“The new MINI Operating System 9 is characterised by simple, emotional touch operation that is specific to MINI. Together with the new cloud-based MINI Navigation for particularly precise and fast route calculation, high-speed connectivity and optional 5G capability, the new MINI Cooper takes a giant leap into the digital world, thereby underlining the brand’s charismatic heritage,” says Stefanie Wurst, Head of MINI.

When driving, the complete MINI Navigation Package in conjunction with the optional MINI Connected Package provides support in the form of realistic 3D visualisations in complicated turning situations, display of the current traffic situation even without activated route guidance, information on parking options including digital payment options and much more. In addition, an optional augmented reality function is available for the visualisation of turn-by-turn directions. A charge-optimised route can be calculated for the all-electric MINI Cooper immediately after entering the destination.

In addition, MINI Connected Upgrades allow flexible bookings of additional vehicle functions – simply digital. In conjunction with the optionally available MINI Connected Package, the MINI Connected Store provides access to a constantly evolving variety of practical and entertaining apps, including gaming, music and video streaming. The new AirConsole app provides a unique form of in-car gaming for all passengers, making the smartphone the controller of the game on the OLED display.

New driver assistance systems make day-to-day life easier.
In addition to the automatic parking functions offered by the Parking Assistant, the new optional Parking Assistant Plus makes the parking process even easier. Thanks to 12 ultrasonic sensors and four surround-view cameras, the vehicle can identify possible parking spaces more clearly and can even independently initiate space-restricted parking manoeuvres. In addition, a manual parking process can be transferred to Parking Assistant Plus at any time. Explore Mode offers a uniquely convenient solution for this vehicle segment, enabling the new MINI Cooper to be parked simply using a smartphone if the space at the side is too limited for entry.

The innovative MINI Digital Key Plus option also uses the smartphone to ensure a convenient and personalised vehicle experience. Here the smartphone turns into a key, enabling automatic opening of the vehicle. The welcome projection of the front and rear lights begins as soon as the driver is within three metres of the car; the doors are unlocked when the driver is less than one and a half metres. The digital key can be transferred to different users and replaces the handover of the classic vehicle key for easier car sharing.

The MINI App also offers other functions that increase user safety. With the Remote 360 option, for example, the surroundings of the parked vehicle can be viewed in the MINI App. A camera in the inside provides a view of the interior. Furthermore, the Snapshot function offers the opportunity to capture shared moments in a photograph and to upload them via WiFi-Direct to the smartphone.

Enhanced go-kart feeling thanks to electrified drivetrain technology.
The new MINI Cooper combines locally emission-free mobility and all-electric driving fun. With a completely new powertrain, the vehicle is available in the Cooper E variant, and with a higher output and range also as the Cooper SE.

The 135 kW/184 hp electric motor of the MINI Cooper E generates a torque of 290 Nm, accelerating the vehicle from standstill to 100 km/h in 7.3 seconds. With an output of 160 kW/218 hp, the MINI Cooper SE sprints from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm. The range determined according to the WLTP test cycle is up to 305 kilometres for the MINI Cooper E based on the high-voltage battery with 40.7 kWh of capacity. In the MINI Cooper SE, the calculated range increases to a maximum of 402 kilometres due to a battery capacity of 54.2 kWh. *

Excellent driving dynamics for comfortable and sporty mobility.
A slightly increased track width and wheelbase provide the basis for excellent driving dynamics. The vehicle is fitted with a suspension and damping system that is tuned for spirited handling. Combined with the precise steering feel typical of MINI, powerful brakes and a low centre of gravity thanks to the high-voltage battery installed in the floor, the new MINI Cooper enhances day-to-day convenience.

With highly preloaded stabiliser mounts on the axles, the driver experiences a significantly improved body response during dynamic cornering as well as a valuable gain in steering precision and accuracy. The result is excellent body support combined with smooth rolling comfort. The MINI Cooper is also equipped with a strut brace for an even sportier driving experience.

With its tyre diameter increased to 635 mm, the MINI Cooper has a more powerful visual presence, while at the same time offering improved driving dynamic performance and comfort. In addition, the tyre width of the optionally available 17-inch and 18-inch rims is increased by 10/20 mm to 205/225 mm to emphasise the typical MINI go-kart feeling. Available rim sizes range from 16- to 18-inch.

The precise set-up of steering and all driving stability control systems, to ensure both comfortable and sporty driving, guarantees an exceptional experience in all driving situations.

New MINI Experience Modes for individually tailored driving fun.
The various MINI Experience Modes can be activated with a flick of the toggle switch “Experiences”. GO-KART mode emphasises the racing DNA of the MINI Cooper in a particularly emotional way by adjusting the agility and stability of the chassis set-up, for example. In this mode, the projector behind the central OLED display also bathes the cockpit in the John Cooper Works-inspired shades of anthracite and red. Meanwhile, further individual setting options enable configuration of the steering response and the intervention limits of the traction control to ensure even more intense driving fun.

By contrast, Green Mode optimises the efficiency of the drivetrain, orienting the electric motor towards maximum range based on various parameters. Improved recuperation management in the new MINI Cooper is one of the contributing factors here: this feeds excess energy to the battery when braking or coasting, thereby increasing the vehicle’s range. Visualisations enable the driving conditions and their influence on the vehicle’s range to be more readily understood. The driving conditions and their influence on the range can be more easily understood through visualizations. Tips for efficient driving and a power meter increase the motivation for economical driving in a fun way. For example, the driver can specifically understand the effect of their behaviour through gaining “bonus range”.

These immersive driving experiences are enhanced by completely new acoustic worlds created by the digital MINI Sounds. The repertoire includes entirely new driving sounds in the interior, an unmistakable MINI brand sound as a mark of identification, jingles for the new MINI Experience Modes, and 30 new sound signals for information and warning functions. This creates a distinctive recognition feature that is typical of MINI on the acoustic level, too.

Simplified and efficient battery charging.
The battery of the MINI Cooper can be charged via alternating current with 11 kW. Fast charging with direct current is possible in the MINI Cooper E with 75 kW and in the Cooper SE with up to 95 kW. At a fast charging station, this allows the battery to be charged from 10 per cent to 80 per cent in just under 30 minutes. Depending on the weather conditions, active navigation via MINI Navigation ensures the high-voltage battery reaches the ideal temperature for efficient charging in advance. This can significantly reduce charging time, especially in cold outdoor temperatures.

For a transparent and simple charging process, the customer can optimize the charging of the vehicle battery through easy-to-understand settings. The start time for charging can be selected or a specific time window for charging can be set, for example. A certain target level for battery capacity can be determined in advance, too. For a particularly pleasant start, charging can be set to be completed by a selected departure time, and the vehicle interior can be air-conditioned to the desired temperature by this time.

The MINI App provides a convenient overview of the charging process, even if the customer is not near the vehicle. This provides details of the current battery status, a charging-optimised route plan, and charging history – including all costs and savings.

_{*The specified technical data are preliminary.}

In case of queries, please contact:
Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

Laura-Marie Kremser, Press Spokesperson BMW Group Design
Phone: +49-89-382-98114
E-mail: laura-marie.kremser@bmwgroup.com

Martin Tholund, Press Spokesperson Digital Car BMW & MINI,
Digital Products and Services, Technology Partnerships, Software
Phone: +49-151-601-77126
E-mail: martin.tholund@bmwgroup.com

Nürburg. A completely new MINI John Cooper Works with a 6-speed manual transmission will complement Bulldog Racing's line-up, competing with Start Number #126 in the VT2-FWD class at this year's 24-hour race at the Nürburgring.

In addition to that, the crowd favorite red MINI John Cooper Works #112 from last years’ 50th anniversary 24-hour race at the Nürburgring was continuously developed during the winter break in Nürburg and will again start in the SP3T class.

"On our path to becoming an all-electric brand, we are working very intensively on concepts for John Cooper Works models with an electrified drivetrain. We are delighted that two MINI John Cooper Works race cars from Bulldog Racing are flying the flag for us in this 24-hour race at the Nürburgring” says Stefanie Wurst, Head of the MINI Brand.

Charlie Cooper (GBR), whose grandfather John Cooper invented the Mini Cooper in 1961, will be making his 24-hour race debut after having already completed two NLS races in 2023. Prior to that, the Englishman had successfully qualified for his DMSB Permit Nordschleife. The rest of the driver line-up, as well as technical details of the race cars, will be announced at a later date.

In case of queries, please contact:

Corporate Communications

Bulldog Racing Team
E-mail press@bulldog-racing.com

or

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail andreas.lampka@mini.com

Munich. The unusual design of the MINI roofs has always been a special feature of the British premium models, which customers have used to emphasise their own individual style. From the colourful 26-colour striped version of the MINI Paul Smith to the British Union Jack and the elegant colour gradient of the Multitone Roof, the roof has always been the perfect canvas for individual and expressive design throughout the history of MINI. The new MINI Multitone Edition celebrates the diverse MINI community and adds exclusive exterior and interior details to the expressive design. The colour variations of the new special edition allow MINI fans to express their own personality and be part of the progressive MINI journey.

With the Multitone Roof, the MINI Cooper SE (power consumption combined: 17.6 - 15.3 kWh/100 km according to WLTP, 16.9 - 14.9 kWh/100 km according to NEDC) pioneered this innovative form of roof design. The MINI Multitone Edition is available for the MINI 3 door and MINI 5 door in the premium small car segment as well as for the MINI Clubman, which is successful in the premium compact car segment.

The new colour gradient of the MINI Multitone Edition extends from the windscreen frame to the rear across the entire roof. From the light Aspen White in the front section of the roof, the colour scheme transitions elegantly to the more subdued grey shade of Melting Silver II, then changes to Jet Black in the rear section. The unique aesthetic appeal created by this colour gradient is complemented in the MINI Multitone Edition by an abstract, white rainbow on the roof, which is also featured throughout the design of the special edition. The high-contrast colour gradient on the roof is unique in the competitive environment. It emphasises the characteristic three-part MINI silhouette and becomes an expression of personal style. The special look is made possible by the innovative wet-on-wet painting process used by the British MINI plant in Oxford. With this Spray Tech paint finish, the three colour shades are applied directly one after the other. Due to changing environmental conditions, deviations in the colour pattern may occur, making each MINI Multitone Edition vehicle unique. 

The MINI Multitone Edition conveys a friendly, positive attitude to life and picks up on the many different "facets of life" in terms of colour. Both the MINI 3 door and the MINI 5 door are available with Sage Green paintwork, while the MINI Clubman is offered exclusively in Indian Summer Red finish. The graphic rainbow of the special edition stands for diversity as well as a positive attitude and is depicted as an abstract white logo on the two complementary colours red (Indian Summer) and green (Sage).

In this way, the central design feature of the MINI Multitone Edition features on the iconic side scuttles on the exterior as well as the C-pillar with a PU sticker. In addition, the wheels have exclusive wheel caps in a two-tone colour scheme. Depending on the vehicle model, 17-inch light alloy wheels in the Scissor Spoke 2-Tone design or 18-inch light alloy wheels in the Pulse Spoke 2-Tone or Multiray Spoke design complete the positive aura of the special edition.

The name-giving "Multitone" lettering, together with the rainbow on friendly complementary colours, characterises the design of the door sill trims and reappears as a badge on the driver's and front passenger's floor mats. The abstract rainbow sweeps across the dashboard and adorns the sun visors. The multifunctional sports leather steering wheel with Edition emblem on the lower spoke is a pleasure to hold, as is the customised key cap of the MINI Multitone Edition.

In case of queries, please contact:

Corporate Communications
Julian Kisch, Press Spokesperson
Product Communications MINI
Tel.: +49-89-382-38072

E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail andreas.lampka@mini.com

Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
Phone: +49-89-382-35108
E-mail jennifer.ruckenbrod@bmwgroup.com

• First time three of the five MINI models receive simultaneous updates
• No price increase for third model year in a row for the MINI Cooper SE

Woodcliff Lake, N.J., January 26, 2021. – MINI USA today unveiled the new MY 2022 MINI Hardtops and MINI Convertibles. The modern interpretation of the brand’s most iconic models, the new MINI Hardtops and Convertibles receive significant updates to the exterior, interior and infotainment and driving safety features while remaining authentic to the elements of the MINI DNA, including fun to drive, expressive design and personalization.

These new Hardtop and Convertible models will start production in March 2021 and will include the MINI Hardtop 2 Door (Cooper, Cooper S, Cooper SE and John Cooper Works), the MINI Hardtop 4 Door (Cooper and Cooper S) and the MINI Convertible (Cooper, Cooper S and John Cooper Works) variants.

Exterior Design Highlights.

The new MINI Hardtops and Convertibles come with an array of brand-new exterior content that will excite both loyal MINI enthusiasts and new customers interested in getting behind the wheel of the definitive, premium small car in the U.S.

At the front end, the new MINI Hardtops and Convertibles feature the integration of air curtains on the front bumper and removal of the fog lights to further enhance the clarity of the front end and provide improved aerodynamics. The front end now also features a new single unbroken hexagon front grille that extends low to the road with the safety bar now hidden underneath a body color panel, further accentuating the look of the iconic and recognizable face of the MINI. To meet the need for increased air cooling, the Cooper S and John Cooper Works variants also include a pair of air intakes with high-gloss black surrounds to the left and right of the central intake.

The new rear bumpers also feature visual changes that give the MINI a widened geometry to emphasize a wider stance and sportiness. The rear apron also picks up the hexagonal graphic from the front end, while the iconic twin-tailpipe exhaust system is framed to sophisticated effect in one sweeping movement by body-colored surfaces. The MINI John Cooper Works also now features an eye-catching diffuser to provide the tail of the car with dynamic racing intent.

The MINI Hardtops and Convertibles also feature new side scuttle designs and wheel arch trims also help emphasis the sportiness of the vehicle. The existing wheel portfolio is also enriched to include new 17” and 18” wheels, including the new 18” Circuit Spoke 2-tone and the new 18” Pulse Spoke 2-tone.

In addition to three new exterior colors, including Island Blue, Rooftop Grey and Zesty Yellow, the new MINI Hardtops are available with a Multitone Roof, a color gradient of Soul Blue, Pearly Aqua, and Jet Black in combination with black mirror caps. This is a unique feature in the automotive industry thanks to a new, innovative painting technology at Plant Oxford.

The new MINI Hardtops and Convertibles also come standard with LED headlights with a high global back inner housing. Along the side, the new models have a modernized side scuttle design including LED indicators and model specific inserts. Standard LED Headlights are coupled together with our unique Union Jack LED Taillights, which will also be included in every new MINI Hardtop and Convertible. For those seeking even more personalization and style, the optional Piano Black Exterior is now available on door handles, fuel lid (Cooper S/JCW), exhaust end pipes (Cooper/Cooper S), MINI Logos and model badges (Cooper/Cooper S/Cooper SE) in black.

Interior Design Highlights.

The new MINI Hardtops and Convertibles also include a variety of new features and content in the interior, with a strong focus on Infotainment & Digitalization.

When hopping into the cockpit, the driver and passenger will no doubt notice the 8.8“-screen embedded in the center instrument design, which is now standard on all models. It is combined with the all-new user experience with a completely modernized look & feel, configurable live widgets and two available color schemes (Lounge & Sport). New for the updated models, Sirius Satellite Radio is now also standard on all MINIs across the range as of Model Year 22. The new and contemporary interior atmosphere is rounded off by the new MINI Ambient Light with 6 different colors always matching perfectly to the selected mode.

In the cooler climates, the driver will also quickly notice the heated steering wheel that guarantees warm hands and comfort for maximum driving experience, even on the coldest days. The newly designed steering wheel also comes with horizontal spokes, buttons integrated in even surface with Piano Black finish, as well as a new design for the lower spoke in both steering wheel variants & sport steering wheel in leather is standard.

The new MINI Hardtops and Convertibles will now also feature increased safety with our Driving Assistant available as standard on all U.S. bound MINIs, with the inclusion of Lane Departure Warning which can actively alert the driver through steering wheel vibration. Drivers can also enjoy the comfort of our extended Active Cruise Control, which is now able to break down to 0 mph (only with automatic and dual clutch transmission).

The New MINI Cooper SE.

The new enhancements made to the MINI Hardtops certainly does not exclude the MINI Cooper SE. The fully electric variant of the MINI Hardtop will get the same exterior updates to the front and rear bumpers, side scuttles and front grille, along with the Piano Black Exterior contents mentioned above and the Multitone roof. The MINI Cooper SE creates its own identity with its yellow-accented 'S' and closed-off radiator grille. Additional wheels will be available for the MINI Cooper SE as of March 2021, including 16” Victory Spoke black, 17” Tentacle Spoke black and 17” Scissor Spoke 2-tone.

The MINI Cooper SE will also receive most of the interior updates as well, including the new steering wheel design, new center instrument design with 8.8” screen, heated steering wheel, lane departure warning, and Sirius Satellite Radio as standard.

MINI Electric Collection 2021.

With the MINI Electric Collection 2021 we will be introducing a unique and progressive limited edition for the MINI Cooper SE. Carefully selected adaptations on interior and exterior underline the Collection’s individual character and uniqueness.

U.S. Market Pricing

Despite all the new standard equipment upgrades, including the addition of LED Headlights, a new Digital Instrument Cluster, Lane Departure Warning and all the aesthetic updates, the MY 2022 MINI Hardtops and Convertibles will see only a $500 increase across most trim levels. At the same time, several highly popular trim levels will see no price increase from MY 2021 to MY 2022, including the Signature and Iconic trims on the MINI Cooper S Hardtop and MINI Cooper S Convertible, the Iconic trim on the MINI John Cooper Works Hardtop and MINI John Cooper Works Convertible. The Signature trim for both the MINI John Cooper Works Hardtop and the MINI John Cooper Works Convertible received a larger increase due to the addition of optional equipment to those trim levels.

For the third straight model year, the MINI Cooper SE will not see a price increase and will remain at a with a Manufacturer’s Suggested Retail Price (MSRP) of $29,900 plus an additional $850 Destination & Handling fee.

MINI Hardtop 2 Door

Note: Standard $1,000 price differential between 2 Door, and 4 Door Hardtop

MINI Convertibles

Pricing listed above does not include the additional $850 Destination & Handling fee.

For more information on the new MINI Hardtops and MINI Convertibles, please review the global press release. Technical spec sheets are available for download for the MINI Hardtop 2 Door , MINI Hardtop 4 Door and MINI Convertible by clicking the hyperlinks. Official press photos and b-roll packages for the MINI Hardtop 2 Door , MINI Hardtop 4 Door and MINI Convertible are available by clicking the hyperlinks or by visiting MINIUSANEWS.com .

Consumers can find more information about the new MY 2022 MINI Hardtops and Convertibles by visiting MINIUSA.com/comingsoon.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 117 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

#  #  #

The first Mini rolled off the production line in Oxford on August 26, 1959 .

Woodcliff Lake, N.J., August 26, 2019. Sixty years ago, driving changed forever. The year was 1959. The first Barbie Doll was introduced, The Twilight Zone premiered on television, the first American astronauts were publicly announced by NASA as part of Project Mercury, and Hawaii and Alaska became the 49^th and 50^th states in the United States of America. Meanwhile, another event occurred on the other side of the world that would forever change the automotive industry, the first Mini was introduced to the world.

On August 26, 1959, the first Mini debuted in Oxford, England. Charged with creating a competitor to French- and German-made micro-cars produced during the Suez oil crisis in 1956, Sir Alec Issigonis was driven to design the first mass-produced car to use a transverse engine. This, along with the car’s unique placement of its wheels at the four corners, allowed the Mini to create a fun to drive car that comfortably fit four adults despite its compact size, thus establishing the brand’s famous go-kart handling and design philosophy focused on creative use of space.

“There are few automobiles in history that were created and developed based on a design philosophy that have gone on to be recognized by so many pioneers, rebels, and racers.” said Steve Ambeau, Department Head, MINI Brand Communications. “Both the Classic Mini and the modern-day MINI have become the centerpiece of passionate owner communities and clubs, while retaining their status as an authentic cultural icon chosen as a daily driver by movie stars, musicians, athletes and automotive enthusiasts around the world.”

A Racing Legend is Born

Just two years after the introduction of the Mini, John Cooper of Cooper Car Company got involved with the brand in a big way. Cooper – a pioneer for developing rear-engine racecars – made modifications to the Mini and eventually created the Mini Cooper S, which was seen as a sportier version of the iconic original. His modifications eventually lead to the Mini Cooper S winning numerous racing championships against more formidable competitors throughout the 1960s, including the well-known Monte Carlo Rally in 1964, 1965 and 1967.  The image of Mini as a champion on the track helped it gain notoriety that propelled Mini to become a symbol of the growing youth culture.

Popular Culture Phenomenon

The year was 1967. The first Super Bowl of all time was played between the Green Bay Packers and the Kansas City Chiefs. The world’s first heart transplant was performed. And Barbara Streisand performed in front of 135,000 people in Central Park. While this was all happening, the Mini was making its feature film debut on screens across the globe in The Italian Job, a film starring Michael Caine. Its appearance now legendary, at the time the film helped to drive awareness of the Mini to new heights. Being seen in a Mini soon became a statement many wanted to make, especially those in Europe. And with celebrity owners such as George Harrison and Steve McQueen, who could blame them? Alas, 1967 was also the final year the classic Mini was sold in the US after a seven-year run.

A Galaxy Far, Far Away

By 1977, Star Wars hit the screens and captured the imaginations of millions, beginning what has proven to be a long-running and lucrative franchise. The same year, Apple launched the Apple II and the Concord embarked on its first commercial flight. Mini celebrated the sale of its 4 millionth car, surprisingly without the assistance of a burgeoning automotive market far, far away – the United States. Sales of the Mini were hindered by stricter safety and emissions standards that went into effect in 1968, which meant the brand would have to wait for its time to party in the U.S.A.

European Car of the Century

In 1999, the world population crossed six billion for the first time, the internet reached 150 million users, and the Euro was introduced as a currency in 11 European countries. Meanwhile, Mini celebrated its 40th anniversary in style – by receiving the distinguished honor of “European Car of the Century,” which was voted upon by 130 international automotive journalists. The brand sold 5.3 million classic Minis between 1959 and 2000 and revolutionized the automotive industry in the process.

The Dawn of a New Era

As the new millennium arrived, the human genome was deciphered and the first live-in crew arrived at the International Space Station, and the Mini brand – a part of Rover Group at the time – had found itself in the very capable hands of BMW Group. Rover Group was originally acquired by BMW in 1994. However, in 2000, BMW chose to sell the Rover Group while retaining the Mini brand.

As the world continued to change at a rapid pace, BMW was tasked with updating an icon for the modern era. This was no easy task. The classic Mini only underwent minor changes over the course of its first 40 years, so maintaining key Mini design hallmarks such as its round headlights, flat tops and contrasting paint jobs, remained a top priority. Engineers were tasked the unenviable job of trying to keep the familiar Mini look and feel that everyone loved, as well as the famous fun to drive go-kart handling, while also trying to figure out how to inject modern horsepower and technology into vehicles designed for the modern age.

But that’s exactly what they did in 2001 when the new generation of MINI Cooper models were introduced. Originally available in Cooper, Cooper S, and One variants, the performance-based John Cooper Works range of tuning options soon followed. The new MINI models inspired the 2003 remake of The Italian Job – featuring the new models as an homage to two classics.

In 2005, MINI took a step into unchartered territory for the brand when it launched its first-ever convertible. The first-generation MINI Convertible, which was available in Cooper, Cooper S, and One variants, featured a fully-automatic roof and several design choices that harkened back to the classic Mini. It was followed by a second generation of MINI Hardtop models in 2007 and its first John Cooper Works model in 2008.

In the years that followed, MINI expanded the model range beyond the Hardtop and Convertible with the introduction of new models, including the Coupe, Roadster, and Paceman. MINI also introduced the Countryman and Clubman, both of which are still part of the MINI lineup today.

To Infinity… and Beyond!

Fast-forward to 2019 - earlier this year, the Toy Story franchise saw the release of its fourth installment, and Marvel completed its decade-long, 23-film Infinity Saga with the release of Avengers: Endgame and Spider-Man: Far From Home. As these long-running franchises look to the future and begin to write new chapters in their success stories, so too does MINI.

After the initial success of its MINI Cooper S E Countryman ALL4, a plug-in hybrid vehicle, the brand announced in 2017 its intent to build a fully electric vehicle at its Oxford plant. In 2019, MINI has delivered on this promise by introducing the MINI Cooper SE, which will be available at dealerships in the U.S. in early 2020. The new electric vehicle combines sustainable mobility with the driving fun, expressive design and premium quality that are typical of MINI.

“The new MINI Cooper SE, the first purely electric premium small car, like the original Mini in 1959, will amaze people with its driving dynamics.”  said Patrick McKenna, Department Head, MINI Product Planning & Consumer Events. “It represents the next chapter of our illustrious history bringing sustainability and MINI legendary go kart handling together.”

With the new MINI Cooper SE, this uniquely British brand once again sets a pioneering impetus for urban mobility. Sixty years ago today, the revolutionary design principle of the classic Mini established itself, offering space-efficient, fuel-efficient mobility. This was the case when MINI was re-launched in 2001, it was a modern re-interpretation of Mini’s creative space usage and performance that became the definitive premium small car, establishing the segment.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 122 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

# # #

Munich / New York. MINI is presenting its full production model lineup at the New York International Auto Show 2018, with a focus on the brand’s sportiest models. The highlight appearance at the show is the MINI John Cooper Works GP Concept. The British car manufacturer will also be showing new versions of the MINI Hardtop, the MINI Hardtop 4 Door and the MINI Convertible as well as its successful premium compact segment models, including the MINI Cooper S E Countryman ALL4 plug-in hybrid.

The New York International Auto Show is one of the oldest vehicle exhibitions in the world. First held in 1900, the show has returned to the Jacob Javits Convention Center in the heart of Manhattan every year since 2000. Located between the Hudson River and the Empire State Building, the exhibition center will offer automotive manufacturers, suppliers and service providers from around the world the opportunity to showcase their latest products, technologies and services to the public from March 30 to April 8, 2018.

Race feeling without compromise: MINI John Cooper Works GP Concept.
The MINI John Cooper Works GP Concept, provides a pure race feeling. The classic proportions of the MINI Hardtop are combined with expressive exterior components that optimize both weight and aerodynamic performance. In the interior, a roll cage, bucket seats, a puristically designed cockpit and the absence of a rear bench seat underline the sporting ambitions of the MINI John Cooper Works GP Concept.

Versatile, sporty and electrified: MINI driving fun in the premium compact segment. With brand’s unique driving fun and characteristic versatility, the two premium compact models MINI Countryman and MINI Clubman have also contributed significantly to the US automobile market, inspiring additional customers to choose the unmistakable style of the

British brand. Demonstrating new ways to experience the brand’s unmistakable feeling, MINI’s first plug-in hybrid model, the MINI Cooper SE Countryman will be on display.

Thanks to an electric range of up to 13 miles, it can drive without local emissions, not only in city traffic but also on longer journeys. At the New York International Auto Show 2018, in addition to the electrified model variant of the MINI Countryman, the sportiest version of the MINI Clubman will also be presented. The MINI John Cooper Works Clubman combines its unique body concept with driveline and chassis technology developed with race track expertise.

With fresh updates: MINI Hardtop, MINI Hardtop 4 Door, MINI Convertible.
Three of the brand’s models are currently confirming their position as the unsurpassed companions in urban traffic, with a series of fresh updates. Targeted design modifications, innovative new customization options, an expanded equipment program and the latest digital services from MINI Connected make the MINI Hardtop, the MINI Hardtop 4 Door and the MINI Convertible even more attractive. Fresh exterior accents include new metallic paint colours, new alloy wheels and a modified LED headlight design. To complement the new headlight design, the rear LED taillights have a brand new design featuring a clear nod to the brand's British heritage. The three-dimensional LED rear lamps cleverly incorporate horizontal turn signals and vertical brake lamps within a distinctive new light cluster in the style of a Union Jack flag motif.

For the first time, Piano Black Exterior finish are offered as factory option. All latest generation models carry the new, two-dimensional MINI logo on the front and rear of the vehicle as well as on the steering wheel, in the display of the central instrument and on the remote control key. New particularly stylish interior design options are available, with the range including Malt Brown for the Chester leather upholstery and Color Line as well as the MINI Yours Interior Style Piano Black options.

The entertainment system in the MINI Hardtop, MINI Hardtop 4 Door and MINI Convertible now includes touchscreen functionality for the central instrument display. MINI Connected's new digital services include MINI Online service with up-to-date news and weather reports. In addition to Intelligent Distress Call and MINI Teleservices, Remote Services, Concierge Service and Real Time Traffic Information and Apple CarPlay are now available.

In case of queries please contact:

MINI Communications:
Matthias Bode, Communications MINI

Phone: +49-89-382-61742, Fax: +49-89-382-28567

E-Mail: matthias.bode@mini.com

 
Andreas Lampka, Head of Communications MINI

Phone: +49- 89-382-23662, Fax: +49 89-382-28567

E-Mail: andreas.lampka@mini.com

Markus Sagemann, Head of Communications MINI, BMW Motorrad

Phone: +49 89-382- 68796, Fax: +49 89-382-28567

E-Mail: markus.sagemann@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2016 was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

The British premium automobile manufacturer strengthens the progressive character and appeal of its models in the small car segment with a stylishly refined visual appearance and extensive technological advancements. The update for the MINI Hardtop 2 Door, the MINI Hardtop 4 Door and the MINI Convertible includes fresh design accentuations, innovations in the field of drive technology, additional customisation options and an expansion of the digital services available as part of MINI Connected.

The upgrading of the original product substance in the premium segment of small cars highlights the mature yet distinctive charisma of MINI, which in its current model generation is now available for the first time with three body types for hallmark driving fun in urban environments. This is due to such elements as an extended range of standard features, newly designed headlights and rear lights, additional body finishes and cutting-edge connectivity technology for convenience and infotainment.

MINI Hardtop 2 Door, MINI Hardtop 4 Door, MINI Convertible: overview of new features.

• LED rear lights in Union Jack design.
• New MINI logo, new body finishes, Piano Black exterior.
• New light alloy wheels.
• Extended range of leather trim, interior surfaces and Color Lines.
• Unique individualisation with MINI Yours Customised.
• Multifunction steering wheel and radio with 6.5-inch colour screen, USB and
• Bluetooth interface as standard.
• Optional radio and navigation systems with touchscreen monitor.
• Telephony with wireless charging.
• MINI Connected and MINI Connected XL with new functions.

• MINI logo projection from the exterior mirror on the driver's side.

   

  Bright and dazzle-free: LED headlights.

A modified design for the characteristic circular headlights make the hallmark front view of the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible even more powerfully expressive. In the standard halogen headlights, a striking accentuation is added by means of a black panel. In the LED headlights available as optional equipment items, the high-quality technology is underscored by means of an entirely newly design of the light sources. The latest generation of the LED modules for low and high beam offers increased brightness. The LED daytime driving light and the turn indicator light are generated by a ring which surrounds the entire contour of the headlight,

Very British: rear lights in Union Jack design.

The rear lights also feature a new design in conjunction with the optional LED headlights. As a clear reference to the brand's British DNA, the upright light units at the rear of the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible now appear in a Union Jack design.

The striking flag motif is recreated in the structure of the light functions. The turn indicators are horizontally arranged and the brake lights are vertically aligned, with the tail light additionally representing the diagonal lines of the British flag. In order to ensure a particularly harmonious lighting effect, all light sources forming the Union Jack graphic use LED technology.

New MINI logo: reduced to the essentials.

The new MINI logo is clear and authentic in style, appearing on the bonnet, tailgate, steering wheel, central instrument display, remote control, and optional driver’s side puddle lighting all models. It is a re-interpretation of the existing logo and now features a two-dimensional "flat design". As such, the MINI logo reflects the new brand identity with its focus on the essentials – namely key values such as driving fun, distinctive design, premium quality and emotional appeal.

Three new exterior paint colors, premiere for Piano Black Exterior.

The extensive range of exterior paint colors available for the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible now adds three variants: Emerald Grey metallic, Starlight Blue metallic, and Solaris Orange metallic.

What is more, the list of optional equipment items features an additional means of customizing the exterior design. With the option Piano Black Exterior, the surrounds of the headlights, rear lights and radiator grille are finished in high-gloss black instead of chrome.

The selection of optionally available light alloy wheels has been expanded, too. The 17-inch light alloy wheels in the design styles Roulette Spoke 2-tone and Propeller Spoke 2-tone are now available for all body variants of the new MINI. The likewise 17-inch light alloy wheels in Rail Spoke 2-tone design have also been newly added to the program.

New leather trims, interior surfaces and Color Lines.

A broad selection of seat surfaces, interior surfaces and Color Lines add a touch of individual style to the interior of the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible. New features for the MINI Hardtop 2 Door and the MINI Hardtop 4 Door include supple Malt Brown Chesterfield Leather upholstery.

In addition, the new option MINI Yours Interior Style Piano Black with illumination includes a backlit decorative panel on the passenger side of the dashboard, likewise finished in Piano Black as well as bearing a stylised Union Jack motif.  The color of the backlighting matches the ambient lighting selected by the driver. This option also adds high-gloss Piano Black surfaces in the area of the doors and center console., 

Maximum individualization: MINI Yours Customised.

The MINI Yours Customised program now raises hallmark brand individualization to a whole new level. It includes retrofit products that can be designed by customers themselves, which are then produced precisely according to these individual specifications. The MINI Yours Customised range will include side scuttles, decorative strips for the interior on the passenger side, LED door sill finishers and LED door projectors.

MINI Yours Customised products can be designed and previewed through a specially created Online Customiser. Here customers can choose between various colors, patterns, surface structures and icons, as well as contributing their own texts and adding a touch of personal style to the design. This offering enables MINI fans to turn their vehicle into a unique specimen that bears the stamp of their own personality. The individualized products are manufactured using innovative production techniques such as various 3D printing methods and laser engraving.

New infotainment systems and features

A new 6.5” display is included as standard, and features an updated and optimized user interface, Bluetooth mobile phone integration, and support for Bluetooth audio streaming. In addition, customers can specify a new 8.8” touchscreen navigation system with new user interface and greatly expanded features.  

New options: telephony with wireless charging, MINI logo projection.

The innovative optional equipment for the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible includes a wireless charging option. A storage compartment integrated in the centre armrest enables wireless charging of mobile phones which offer this capability. This option also adds a second USB port in the front section of the center console.

For the first time, the MINI Hardtop 2 Door and MINI Hardtop 4 Door are available with a MINI logo projection feature. When the vehicle is opened and closed, the new MINI logo is projected onto the ground in front of the driver’s side door from a light source in the exterior mirror and can be seen there for 20 seconds, or permanently if the door is left open.

MINI Connected: a range of digital services that is unique within the segment.

With the new MINI Connected functions, MINI offers a diverse range of digital services at premium level that is unique in the small car segment. New features include Advanced Real Time Traffic Information with 4G LTE connectivity, support for Apple CarPlay, Connected Services, and intelligent emergency call.

The personal mobility assistant feature of the MINI Connected smartphone app now enables drivers of the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible to integrate their vehicle and mobility planning seamlessly into their day-to-day digital routine. For example, MINI Connected can draw on calendar entries and contact data entered in a smartphone to plan a route and determine the ideal time to set off based on real time traffic data. The Send-to-Car function enables planned routes to be sent to the MINI navigation system, while Remote Services allow the driver not just to display vehicle location, fuel level and other vehicle status details on their digital end device, but also activate the headlight flasher, horn, ventilation and door lock/unlock function.

Intelligent networking of the MINI is via a SIM card integrated in the vehicle: this now complies with the mobile communications standard 4G. It also enables the use of MINI Teleservices and the Intelligent Emergency Call with automatic detection of vehicle location and accident severity.

Services now available in the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door and the new MINI Convertible for the first time also include MINI Find Mate. This consists of so-called tags with a wireless tracking function that can be attached to frequently used objects and travel items such as bags, cases, key rings and rucksacks. Their position can not only be displayed on the on-board computer but also in the MINI Connected App on a smartphone. In this way, MINI Find Mate helps prevent personal items getting lost or left behind.

In case of queries please contact:

Corporate Communications
 
Matthias Bode, Press Officer Product Communication MINI

Tel.: +49-89-382-61742, Fax: +49-89-382-28567

E-Mail: matthias.bode@mini.com

Andreas Lampka, Head of Communication MINI

Tel.: +49- 89-382-23662, Fax: +49 89-382-28567

 E-mail: andreas.lampka@mini.com

Markus Sagemann, Head of Communication MINI, BMW Motorrad

Telephone: +49 89-382- 68796, Fax: +49 89-382-28567

 E-Mail: markus.sagemann@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

* RSR Motorsports car No. 198 earned second place during the Salt Lake City 200
* Tonight’s finish marks RSR’s third podium finish in a row
* The RSR team has earned a podium position four times during the 2010 GRAND-AM season, marking the team’s best season ever

Salt Lake City – September 11, 2010… MINI USA congratulates RSR Motorsports on their second-place finish this evening in the Salt Lake City 200 held at Miller Motorsports Park. This marks the third podium in a row for the both the team and car No. 198. During the 2010 season of the GRAND-AM Continental Tire Sports Car Challenge, the RSR team has achieved two wins, a second and a third place finish – the best season ever for a MINI racing team.

“The RSR Motorsports team has finished a season to be proud of, and MINI USA is pleased that our vehicles played a key role in their success,” said Jim McDowell, Vice President – MINI USA. “GRAND-AM racing is an intense sport, and the RSR Motorsports team has proven that MINI has a solid place on the track. I look forward to the next racing season and all of the possibility it holds.”

RSR Motorsports races three MINI Cooper S vehicles in the ST (street tuner) class of the Continental Tire Challenge. During the Salt Lake City 200 race, team manager, Owen Trinkler, and driver, Sarah Cattaneo, were co-drivers of the No. 198. Team owner, Randall Smalley, and VJ Mirzayan drove the No. 197 car; while Dicky Riegel and BJ Zacharias drove the No. 196 car.

In addition to the second-place finish today, RSR has earned wins at the Garden State 250 and the Grand Prix de Trois-Rivieres. The team finished in third place in the Homestead 200, where driver, Sarah Cattaneo earned the pole starting position, and secured her place as the first woman ever to do so in the ST class.

For their recent wins during the Garden State 250 and the Grand Prix de Trois-Rivieres, RSR earned the largest single payouts from MINI USA’s Motorsports Contingency Program ever made to any of the motorsports teams that race MINI vehicles. For a first-place finish in Grand-Am racing, a MINI driver is awarded $5,000 from the program. The second-place finish of the Salt Lake City 200 has earned them an additional award from the manufacturer.

 “As a team, we are happy with our performance in 2010, and we have learned a lot from both our wins and our losses,” said RSR Motorsports team owner, Randall Smalley. “A total of 49 vehicles raced this season, and RSR now has a strong foothold in the front of the pack as we move into the 2011 season.”

RSR Motorsports returned to the GRAND-AM Continental Tire Sports Car Challenge Series in 2010 for their fourth season in professional motorsports. RSR is based in Mesa, Arizona and has been a solid presence in the Street Tuner (ST) class of Continental Tire Sports Car Challenge since the team’s entry into the series in 2007.