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                    <title><![CDATA[BMW Group Newsroom USA]]></title>
                    <link>https://newsroom.bmwgroup.com/americas/</link>
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                    <lastBuildDate>Sat, 31 Oct 2026 20:52:00 +0100</lastBuildDate>
                    <pubDate>Fri, 12 Jun 2026 15:00:00 +0000</pubDate>
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                        <title><![CDATA[BMW Group Newsroom USA]]></title>
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                        <title>Design meets Performance: The BMW M Concept Neue Klasse – World premiere at the 24 Hours of Le Mans.</title>
                        <link>https://newsroom.bmwgroup.com/americas/design-meets-performance-the-bmw-m-concept-neue-klasse---world-premiere-at-the-24-hours-of-le-mans/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/design-meets-performance-the-bmw-m-concept-neue-klasse---world-premiere-at-the-24-hours-of-le-mans/</guid><pp:caseid>780047</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ/Le Mans – June 12, 2026…The BMW M Concept Neue Klasse celebrates its world premiere at the 24 Hours of Le Mans. It showcases the new BMW M design language and sends a clear signal for the brand’s all-electric future. The future BMW M product portfolio combines expressive design, high performance and innovative materials.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>Preview of the new design language for high-performance
    automobiles from BMW M GmbH.</li>
  <li>New interpretation of dynamics, agility, and precision at BMW M.</li>
  <li>Design and technology transferred from motorsport.</li>
</ul>
<p>
  <strong>Woodcliff Lake, NJ/Le Mans – June 12, 2026…</strong> The BMW M
  Concept Neue Klasse celebrates its world premiere at the 24 Hours of
  Le Mans. It showcases the new BMW M design language and sends a clear
  signal for the brand’s all-electric future. The future BMW M product
  portfolio combines expressive design, high performance and innovative materials.</p>
<p>The vehicle builds a bridge between its history and motorsport. It is
  instantly recognizable as a high-performance automobile. BMW M thus
  remains true to its guiding principle: “Born on the racetrack. Made
  for the streets.”</p>
<p>“The new BMW M design language forms the expressive spearhead of the
  Neue Klasse – determined and purposeful,” says Oliver Heilmer, Head of
  Design BMW Compact Class, Neue Klasse and BMW M. “At BMW M, form
  consistently follows function. Every detail serves performance. This
  project is truly special to me because it carries the BMW M character
  into a new era.”</p>
<p>
  <strong>Form, function, and motorsport references in the exterior design. </strong>
</p>
<p>Powerful proportions, precise lines, and a muscular shoulder section
  with wide wheel arches define the unmistakable BMW M character.</p>
<p>Numerous M-specific design measures optimize aerodynamics – including
  the reinterpreted M aero exterior mirrors in the colors of BMW M.</p>
<p>A distinctive air outlet shapes the V-shaped front hood and supports
  the cooling of the electric drivetrain. A forward-facing shark nose
  and a light signature with a unique depth effect characterize the
  front end. Headlights and kidney grille form a single unit. The new M
  Yellow Lights create a focused view of the road. The yellow light
  icons are set to become a new signature feature of future BMW M
  automobiles and reference GT racing cars as well as the BMW M Hybrid V8.</p>
<p>The front apron of the BMW M Concept Neue Klasse adopts a
  trimaran-style bumper, inspired by the form of high-speed multihull
  sailing boats. The three-part design underlines the vehicle’s
  technical appearance. It also provides structural support for the
  front splitter – an aerodynamic element at the lower edge of the front end.</p>
<p>Another new lighting accent for future BMW M automobiles are the
  three-dimensional Track Lights located in the outer sections of the
  front apron.</p>
<p>Track Lights and trimaran design also shape the rear apron of the BMW
  M Concept Neue Klasse. The Track Lights frame the trimaran element
  above the floating diffuser. A striking ducktail spoiler improves
  aerodynamics, increases downforce at the rear axle and at the same
  time sets a striking accent within the clean surface design of the
  rear end.</p>
<p>Natural fiber elements are used in both the exterior and interior of
  the BMW M Concept Neue Klasse – for example in the front splitter, the
  hood air outlet, and the diffuser. For the first time, natural fiber
  is not only used in its pure form but also in a refined finish with M
  branding in the roof graphic.</p>
<p>The newly developed Monza Red metallic paint finish and the
  red-and-blue coded center-lock wheels strengthen the visual link to
  BMW M and motorsport.</p>
<p>
  <strong>Driver-focused cockpit for an intense BMW M experience. </strong>
</p>
<p>The interior of the BMW M Concept Neue Klasse is reduced and
  consistently geared towards the driving experience in a
  next-generation all-electric BMW M.</p>
<p>Four newly developed bucket seats provide secure support even in
  highly dynamic driving situations and integrate structural elements
  made from natural fiber materials.</p>
<p>The seat upholstery in Bathurst Blue and Berry Red picks up the BMW M
  colors in a two-tone Merino leather finish. Red five-point belts
  emphasize the sporty character.</p>
<p>For the first time in a BMW M vehicle, high-quality black nubuck
  leather is used. It can be found on the steering wheel, the door
  panels and the roll bar. The floating dashboard is finished in black
  knit material and features M-specific hexagonal backlighting.</p>
<p>Red accents on the M gear selector, the shift paddles on the M
  steering wheel, and in the digital displays add targeted sporty
  highlights in the cockpit and put performance center stage.</p>
<p>
  <strong>High performance and BMW M driving experience in a new dimension. </strong>
</p>
<p>The BMW M Concept Neue Klasse represents the next chapter in the
  M-typical blend of dynamics, agility, and precision. The innovative
  BMW M eDrive drive concept with four electric motors and BMW M Dynamic
  Performance Control elevates driving experience and racetrack
  capability to a new level.</p>
<p>“Even in the new all-electric era, we continue the M-typical
  tradition of transferring both technological innovations and defining
  design features directly from motorsport into series production,” says
  Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH.</p>
<p>BMW M eDrive is based on the Neue Klasse’s Gen6 technology and was
  developed specifically for all-electric BMW M automobiles. The
  drivetrain concept combines four electric motors with the central
  control software – BMW M Dynamic Performance Control – in the
  high-performance computer Heart of Joy. Thanks to the integrated,
  wheel-specific control of the drivetrain and braking systems, BMW M
  eDrive opens up new potential for driving dynamics and driving safety.
  It enables high recuperation performance, optimal traction right up to
  the limit, and exceptionally direct response.</p>
<p>The 800-volt technology and the high-voltage battery with an energy
  content of more than 100 kWh create the conditions for long-range
  capability. A BMW M-specific optimized version of sixth-generation
  cylindrical cells provides especially high output when delivering
  energy to the electric motors and during charging. The housing of the
  high-voltage battery is structurally integrated with both the front
  and rear axle, thereby additionally contributing to driving dynamics.</p>
<p>
  <strong>BMW Group in the United States</strong>
</p>
<p>BMW Group began operations in the U.S. over 50 years ago. In addition
  to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce,
  and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30
  locations in 12 states including BMW Group Financial Services, BMW
  Manufacturing, Designworks, BMW Technology Office USA, and BMW i
  Ventures. The company’s U.S. plant in South Carolina is the largest
  single BMW production facility in the world and the global center of
  competence for BMW Sports Activity Vehicles. The BMW Group sales
  organization is represented by a nationwide network of 355 BMW
  retailers, 147 BMW motorcycle retailers, 104 MINI passenger car
  dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW
  Group’s business activities in the U.S. provide and support over
  120,000 jobs and contribute more than $43.3 billion to the U.S.
  economy annually. For more information about BMW Group’s business and
  products in the U.S., please visit: <a href="https://newsroom.bmwgroup.com/global/en">PressClub USA.</a></p>
<p>                                          #      #      #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Jay Hanson<br>Tel: +1-201-307-4085<br>E-mail: <a href="mailto:jay.hanson@bmwna.com">jay.hanson@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,BMW M]]></category>
            <pubDate>Fri, 12 Jun 2026 15:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 12 Jun 2026 15:00:00 +0000</pp:lastModified>
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                        <title>BMW Motorrad presents the „BMW Motorrad Vision K18“ at the Concorso d&#039;Eleganza Villa d&#039;Este.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-motorrad-presents-the-bmw-motorrad-vision-k18-at-the-concorso-deleganza-villa-deste/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-motorrad-presents-the-bmw-motorrad-vision-k18-at-the-concorso-deleganza-villa-deste/</guid><pp:caseid>780002</pp:caseid><pp:summary><![CDATA[A vision in the spirit of acceleration.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio.</strong> BMW Motorrad presents the Vision
  K18, a vision bike that offers a confident outlook on a new expression
  of performance, luxury and dynamism. The Vision bike will be unveiled
  to the public for the first time in the exclusive setting of the
  Concorso d’Eleganza Villa d’Este on Lake Como.<br clear="all" />
  <br clear="all" />Conceived as a one-off vision bike, the BMW Motorrad
  Vision K18 stands for uncompromising passion, confident long-distance
  performance and outstanding visual presence. Long-distance travel is
  reimagined as a sensual experience: emotion is central, performance is
  the key – and is staged with all the senses. The Vision K18 embodies
  BMW Motorrad’s ambition to combine technical excellence with emotional
  appeal, making performance not only measurable but also visibly
  tangible. At the same time, it positions the inline six-cylinder as
  part of BMW DNA and sends a clear signal of pioneering spirit: greater
  radicality and sharper character down to the finest detail – as
  inspiration for future series-production solutions.<br clear="all" />
  <br clear="all" />At the heart of the concept is a traditional 1,800
  cm³ inline six-cylinder engine which, as both a design and technical
  centerpiece, shapes the entire appearance – and at the same time was
  the starting point for the vision. As an iconic BMW power unit that
  has stood for authority, smooth running and character for decades, it
  provided the impetus to rethink the vehicle from the ground up and to
  celebrate the drivetrain as a visible feature: technology is
  deliberately revealed, proportions subordinate themselves to the
  engine, and performance becomes directly tangible as a piece of
  engineering. The strikingly elongated silhouette follows this logic,
  and its flyline takes cues from high-speed aircraft such as the
  Concorde – for an appearance that conveys dynamism even at a
    standstill.<br clear="all" />
  <br clear="all" />BMW Motorrad’s current six-cylinder models are
  positioned in the touring segment – built for confidence and comfort
  on long journeys. Accordingly, the design follows a sculptural,
  elongated formal language inspired by long-haul aviation: expansive
  base bodies – as seen on iconic high-speed aircraft – form a clear,
  calm foundation from which technically necessary components
  deliberately “break out” in contrast. Large body surfaces meet
  complex, openly displayed technology with graphically precise cut-outs
  and openings. Distinct inline-six references reinforce this principle:
  six intakes, six tailpipes and six LED headlights cite the exceptional
  engine architecture in a visual way. Hand-formed body parts as well as
  a hydraulically lowerable suspension underscore the exclusive,
  visionary character.<br clear="all" />
  <br clear="all" />The aspiration for quality and emotion results from
  the interplay of craftsmanship and high-tech: parts of the aluminum
  bodywork are painstakingly formed by hand (“planished”), including a
  seamless side panel more than two meters long that appears as if cast
  from a single piece. Contrasting materials such as aluminum and forged
  carbon, along with special surfaces and processes – for example,
  structures created by flame spraying – set deliberate accents; the
  resulting bright, metallic look is intended as a reminiscence of
  classic Formula 1 exhaust headers. Visible technical highlights such
  as the striking intake, the hydraulically lowerable suspension and an
  actively cooled headlight make the engineering character of the vision
  immediately tangible. For the team, one of the key challenges was the
  precise coordination between highly complex technical components and
  elements crafted with masterful workmanship.<br clear="all" />
  <br clear="all" />A central element of the MW Motorrad Vision K18 is
  the visual guiding idea “The Heat of Speed”. A deliberately employed
  heat-haze effect makes the power of the inline six-cylinder visible
  and translates performance into an emotionally tangible image. The
  chosen stage is intentionally a runway setting, reflecting both the
  aviation inspiration as well as the theme of confident high speed and
  long-distance capability.<br clear="all" />
  <br clear="all" />With the Vision K18, BMW Motorrad delivers a powerful
  emotional statement. It is an expression of attitude, design expertise
  and a passion for extraordinary engine concepts – Full Force Forward.
  This guiding motif translates forward momentum into proportion and
  line: a downward overall gesture like an aircraft taking off, an
  arrow-shaped silhouette, and a presence reminiscent of a sprinter in
  the starting blocks. Radically executed proportions make the ambition
  visible in every detail: swapping the positions of the airbox and the
  tank enables a maximally flat rear line. In contrast, there is a very
  wide tail section that, framed in carbon, accommodates six tailpipes.
  The front also reflects power with its staged intake – air is routed
  through six tubes to the central air filter.<br clear="all" />
  <br clear="all" />Markus Flasch, CEO BMW Motorrad: “With the BMW
  Motorrad Vision K18, we show how we interpret performance, luxury and
  emotion in a new, very confident way. For us, the inline six-cylinder
  is far more than an engine – it is a statement. The Vision K18
  translates this power into a sculptural form that makes dynamism and
  speed tangible even at a standstill. This bike stands for our passion
  to redefine the boundaries of design and performance repeatedly.”</p>
<p>
  <strong>Disclaimer.<br clear="all" />
  </strong>The vehicles shown may be modified and fitted with
  third-party accessories and/or proprietary parts that are not
  manufactured, distributed or tested by BMW. BMW accepts no liability
  for the modifications (including the fitting, characteristics and use
  of the accessories shown). NOTE: Modification of series production
  vehicles (including the fitting and use of third-party and self-made
  parts) can impair riding characteristics! Riding our vehicles in
  modified condition is at your own risk.<br clear="all" />
  <br clear="all" />You will find press material on BMW motorcycles and
  BMW Motorrad rider equipment in the BMW Group PressClub at <a href="https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a>.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Oleg Satanovsky<br>Tel: +1-201-307-3755<br>E-mail: <a href="mailto:oleg.satanovsky@bmwna.com">oleg.satanovsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,BMW Motorrad]]></category>
            <pubDate>Fri, 15 May 2026 19:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 15 May 2026 19:00:00 +0000</pp:lastModified>
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                        <title>The BMW Concept Speedtop.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-bmw-concept-speedtop/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-bmw-concept-speedtop/</guid><pp:caseid>779831</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ/Cernobbio – May 23, 2025…At the Concorso d’Eleganza Villa d’Este 2025, the renowned celebration of historic vehicles on the shores of Lake Como in Italy, BMW is presenting an exclusive new concept car that will subsequently be made available for purchase in a small series.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>Exclusive three-door interpretation of a BMW Touring.</li>
  <li>Unique color and material concept.</li>
  <li>Limited-run small series for collectors and enthusiasts.</li></ul>
<p>
  <strong>Woodcliff Lake, NJ/Cernobbio – May 23, 2025…</strong> At the
  Concorso d’Eleganza Villa d’Este 2025, the renowned celebration of
  historic vehicles on the shores of Lake Como in Italy, BMW is
  presenting an exclusive new concept car that will subsequently be made
  available for purchase in a small series.</p>
<p>The BMW Concept Speedtop reimagines the sporty Touring, blending the
  elegance of a shooting brake with unique proportions.</p>
<p>“A true BMW exudes dynamism and elegance even when it’s standing
  still,” says Adrian van Hooydonk, Head of BMW Group Design. “And
  that’s also the case with our new concept car. The BMW Concept
  Speedtop is characterised first of all by its profile. It is very
  unique in the automotive industry. In this way, we have created an
  exclamation mark for our entire lineup of vehicles, especially for the
  Touring models.”</p>
<p>The generous interior invites weekend getaways for two. High-quality
  materials, the focus on every detail, and the stylistic connection
  between exterior and interior are testaments to its true craftsmanship.</p>
<p>The BMW Concept Speedtop shares its eye-catching form language with
  the BMW Skytop and will be offered to collectors and connoisseurs in a
  strictly limited small series.</p>
<p>
  <strong>Unique profile, dynamic proportions.</strong></p>
<p>The pronounced V-shape of the front end, with its shark-nose design,
  the slim front lights, and the illuminated kidney grille give the BMW
  Concept Speedtop an unmistakable presence.</p>
<p>The continuation of the central spline from the bonnet over the roof
  to the rear spoiler gives the car a dynamic Touring profile. The color
  gradient on the roof, moving from “Floating Sunstone Maroon” to
  “Floating Sundown Silver”, accentuates this shape. The athletic design
  is enhanced by the car’s broad shoulders. Its elegance is underscored
  by two-tone, 14-spoke wheels, which have been designed specifically
  for the BMW Concept Speedtop.</p>
<p>
  <strong>Luxurious craftsmanship.</strong></p>
<p>The interior of the BMW Concept Speedtop was designed with a strong
  focus on even the smallest detail. Skillfully crafted, traditional
  brogue-style details accentuate the leather-trimmed surfaces and
  emphasize the manufactory-level craftsmanship on display.</p>
<p>The two-tone color and material contept creates a connection between
  the exterior and interior. The sparkling brown tone of the “Floating
  Sunstone Maroon” exterior paint is carried over into the interior.
  Here, the brown “Sundown Maroon” world harmonizes with the light
  “Moonstone White” of the seats. The two-tone leather upholstery
  divides the dynamic and functional areas of the interior. The visually
  striking roof spline on the exterior is mirrored as a light beam in
  the two-tone leather headliner, providing atmospheric, indirect illumination.</p>
<p>The trunk is also leather-covered and refined with brogue-style
  perforations. A light beam illuminates the luggage compartment, which
  is divided into two sections. This allows large items of luggage to be
  stowed inside for multi-day trips. The elaborate craftsmanship of the
  exterior and interior was realized with the expertise of the
  Manufactory workshop at the BMW Group plant in Dingolfing.</p>
<p>The virtuosity in the design of the BMW Concept Speedtop is further
  enhanced through the collaboration with the traditional Italian
  manufacturer Schedoni. Known for the production of exclusive and
  high-quality leather goods by hand, expecially in the automotive
  sector, Schedoni has always stood for the highest quality and customization.</p>
<p>Two storage areas with leather straps behind the seats provide space
  for two of Schedoni’s made-to-measure bags. The bags were designed
  exclusively for the Concept to fit in with its color and material
  concept. A matching weekend bag can also be accommodated in the trunk.</p>
<p>
  <strong>Most powerful V8 in the portfolio and limited-run small series.</strong></p>
<p>The concept car’s engine ensures it scales the heights not only in
  terms of design, but also performance. It is fitted with the most
  powerful V8 engine currently offered by BMW.</p>
<p>“Last year, the presentation of the BMW Concept Skytop at the
  Concorso d’Eleganza Villa d’Este on Lake Como generated great
  enthusiasm among connoisseurs and atuomotive enthusiasts,” says Bernd
  Körber, Senior Vice President BMW Brand and Product Management. “This
  led to a strictly limited production run of 50 units. Thanks to this
  positive response, this year we have decided to also offer the BMW
  Concept Speedtop in a limited production series of 70 units. This
  extraordinary vehicle is now available for order. We are pleased to be
  able to offer collectors and enthusiasts another exclusive model.”</p>
<p>
  <strong>BMW Group in America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
  based in California; a technology office in Silicon Valley and various
  other operations throughout the country.  BMW Manufacturing Co., LLC
  in South Carolina is the BMW Group global center of competence for BMW
  X models and assembles the X3, X4, X5, X6 and X7 Sports Activity
  Vehicles as well as the BMW XM. The BMW Group sales organization is
  represented in the U.S. through networks of 349 BMW passenger car and
  BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104
  MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW
  (US) Holding Corp., the BMW Group’s sales headquarters for North
  America, is located in Woodcliff Lake, New Jersey.</p>
<p>#      #      #</p>
<p>Journalist note: Information about BMW Group and its products in the
  USA is available to journalists on-line at <a href="http://www.bmwusanews.com">www.bmwusanews.com</a>, <a href="http://www.miniusanews.com">www.miniusanews.com</a> and <a href="http://www.press.bmwna.com">www.press.bmwna.com</a>. </p>
<p>#      #      #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Jay Hanson<br>Tel: +1-201-307-4085<br>E-mail: <a href="mailto:jay.hanson@bmwna.com">jay.hanson@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Design]]></category>
            <pubDate>Fri, 23 May 2025 21:30:00 +0200</pubDate>
            <pp:lastModified>Fri, 23 May 2025 21:30:00 +0000</pp:lastModified>
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                        <title>BMW Motorrad presents the „BMW Motorrad Concept RR“ at the Concorso d&#039;Eleganza Villa d&#039;Este.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-motorrad-presents-the-bmw-motorrad-concept-rr-at-the-concorso-deleganza-villa-deste/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-motorrad-presents-the-bmw-motorrad-concept-rr-at-the-concorso-deleganza-villa-deste/</guid><pp:caseid>779855</pp:caseid><pp:summary><![CDATA[Preview of the next generation of BMW RR superbikes.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio. </strong>As part of the prestigious Concorso
  d'Eleganza Villa d'Este at Lake Como, BMW Motorrad unveils its latest
  creation for the superbike segment: the BMW Motorrad Concept RR as the
  ultimate performance statement in terms of technology and design for
  the future generation of BMW RR models.</p>
<p>Markus Flasch, Head of BMW Motorrad: "Never before has BMW
  Motorrad provided such an early glimpse into a future generation of
  the RR models. The BMW Motorrad<br />Concept RR is a true masterpiece
  of our development team, both technically and in terms of design
  language. Guided and inspired by the BMW Motorrad factory
  superbike<br />M 1000 RR, with which BMW Motorrad factory rider Toprak
  Razgatlioğlu was able to dominantly win the FIM World Superbike
  Championship last year, the Concept RR offers a true firework of
  superlatives for both street and track use. The transfer from racing
  to road has never been shown more clearly. It represents BMW
  Motorrad's leadership claim to offer the highest engineering level and
  maximum performance in this segment."</p>
<p>
  <strong>Maximum performance, based on the BMW factory superbike.</strong></p>
<p>BMW Motorrad engages in motorsport out of passion and conviction – on
  the tracks of the FIM Superbike World Championship as well as in
  numerous national and international championships. Every day, the BMW
  Motorrad team lives the symbiosis of engineering excellence and an
  unyielding drive for top performance anew. This dedication is
  reflected in every detail of our superbikes, and the valuable insights
  gained from racing are incorporated into our production models.</p>
<p>In terms of propulsion, the BMW Motorrad Concept RR relies on the
  water-cooled inline four-cylinder engine of the world champion machine
  from the FIM Superbike World Championship, which already delivers more
  than 230 hp (169 kW). This promises pure adrenaline in terms of
  propulsion and reinforces the leadership claim in the superbike
  segment. Accompanying this are the electronic control and regulation
  systems that come directly from the WSBK M 1000 RR, such as the engine
  management, traction control, and engine brake.</p>
<p>
  <strong>New benchmark in terms of lightweight construction and aerodynamics.</strong></p>
<p>By innovative manufacturing techniques and the use of high-tech
  materials such as carbon and aluminum, the BMW Motorrad Concept RR
  sets new benchmarks in lightweight construction. From the frame to the
  smallest component, every detail is consistently optimized for
  lightweight construction and performance. The design also follows this
  principle: sharp, purposeful, expressive - with an embossed RR logo on
  the tail and an illuminated RR symbol on the downside of the delicate
  aluminum tail.</p>
<p>The BMW Motorrad engineers placed special emphasis on aerodynamics,
  particularly on the challenging objectives of "riding stability
  at very high speeds," "maximum cornering speeds," and
  "minimal air resistance for optimal top speed." These
  competing goals are realized by the Concept RR through an
  unprecedentedly compact package, reduced external attachments, and
  enhanced precision of airflow, even through the motorcycle – from the
  ventilated front to the monolithic, also ventilated, aerodynamically
  optimized rear.</p>
<p>In addition, the concept bike is equipped with an aerodynamically
  optimized fairing with integrated winglets and high-performance brakes
  – uncompromisingly perfected for ambitious super-sporty use on the
  road up to professional racing.</p>
<p>
  <strong>The matching outfit – the jacket Concept RR LTD.</strong></p>
<p>BMW Motorrad has been consistently implementing the claim to make
  motorcycling as safe and comfortable as possible with perfectly
  designed clothing, while also stylishly shaping the motorcycle
  lifestyle with attractive fashion, for more then 45 years. Today, it
  offers a comprehensive program of Riders Gear and Casual Wear. Once
  again, the maxim for BMW Motorrad is: Make existing things even better
  and simultaneously develop new innovative solutions. Accordingly, on
  the occasion of the presentation of the<br />BMW Motorrad Concept RR,
  a unique lifestyle jacket was developed: <br />the Concept RR LTD
  jacket, limited to 50 units. A masterpiece made of fine calf Nappa
  leather, crafted in cooperation with the traditional Bavarian company
  MEINDL, this jacket combines motorsport flair with the highest
  craftsmanship and exclusivity.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Oleg Satanovsky<br>Tel: +1-201-307-3755<br>E-mail: <a href="mailto:oleg.satanovsky@bmwna.com">oleg.satanovsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,S 1000 RR,S Series,K67,Product,BMW Motorrad]]></category>
            <pubDate>Fri, 23 May 2025 19:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 23 May 2025 19:00:00 +0000</pp:lastModified>
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                        <title>Humanity, warmth, precision – BMW HypersonX creates unique soundscape for the Neue Klasse.</title>
                        <link>https://newsroom.bmwgroup.com/americas/humanity-warmth-precision---bmw-hypersonx-creates-unique-soundscape-for-the-neue-klasse/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/humanity-warmth-precision---bmw-hypersonx-creates-unique-soundscape-for-the-neue-klasse/</guid><pp:caseid>779857</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ – April 14, 2025…As it pulls back the curtain on a new era in 2025, fuelled by the all­electric Neue Klasse models, BMW is creating a holistic driving and user experience that breaks genuinely new ground. One of the elements of the far­reaching BMW Panoramic iDrive concept is the new HypersonX soundscape. Developed by the BMW Sound Design Studio, it comprises 43 sound signals and special driving sounds for Personal Mode and Sport Mode. The multi­dimensional spectrum adapts the sounds precisely to the driving situation at hand and, in so doing, creates an emotional interaction between the driver and their vehicle.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>BMW Sound Design Studio develops all-new sound concept for next
    generation of BMWs.</li>
  <li>BMW Operating System X enables drive sounds tailored precisely to
    the driving situation at hand in Personal Mode and Sport Mode.</li>
  <li>Immersive spectrum of audio effects augments the holistic user
    experience of the new BMW iDrive.</li></ul>
<p>
  <strong>Woodcliff Lake, NJ – April 14, 2025…</strong> As it pulls back
  the curtain on a new era in 2025, fuelled by the all­electric Neue
  Klasse models, BMW is creating a holistic driving and user experience
  that breaks genuinely new ground. One of the elements of the
  far­reaching BMW Panoramic iDrive concept is the new HypersonX
  soundscape. Developed by the BMW Sound Design Studio, it comprises 43
  sound signals and special driving sounds for Personal Mode and Sport
  Mode. The multi­dimensional spectrum adapts the sounds precisely to
  the driving situation at hand and, in so doing, creates an emotional
  interaction between the driver and their vehicle.</p>
<p>This new stage in the evolution of the automotive sound experience
  has been made possible by the technological advances in hardware and
  software brought by the Neue Klasse. The revolutionary BMW Operating
  System X and a newly developed control unit pave the way for an
  innovative audio architecture. This allows the overall experience
  offered by the Neue Klasse to be perfected at an acoustic level, as
  well as in terms of vehicle character, driving experience and
  functional range.</p>
<p>
  <strong>A new dimension in drive sounds: distinctive and precisely honed. </strong></p>
<p>"The unique sound spectrum of HypersonX plays a major role in
  giving a Neue Klasse model its own, highly distinctive character
  acoustically. Through our focus on precision, warmth, and lightness,
  we can create a direct emotional connection between the driver and
  their vehicle," emphasises Renzo Vitale, Creative Director of
  Sound Design BMW Group. In both Personal Mode and Sport Mode, the
  drive sounds focus on the essentials and are inspired by tones from
  nature and structures from the worlds of art and science. HypersonX
  has fewer basic notes than the sound experience previously employed.
  But at the same time, the acoustic spectrum has grown to include a new
  dimensional level. This gives the sound more “color”, depth, and
  precision, and it embodies more than ever the pleasure of driving for
  which BMW is renowned.</p>
<p>One of the main elements underpinning this capability is the audio
  control unit developed for the Neue Klasse, which enables a
  significant expansion of the dynamic range.</p>
<p>Added to which, the spatial modulation of the drive sound achievable
  in the Neue Klasse ensures that the vehicle occupants are thoroughly
  immersed in the soundscape generated by HypersonX. Under acceleration,
  for example, the vehicle gives the impression of moving between
  different three-dimensional layers of sound, thus transporting the
  feeling of speed and BMW-typical driving dynamics authentically into
  the cabin.</p>
<p>
  <strong>Humanity is a central design element of the welcome sound.</strong></p>
<p>As well as intelligent reduction to the essential elements, the human
  aspect played an important role in the development of the soundscape
  for the Neue Klasse. The middle and lower frequency ranges of the BMW
  HypersonX sound spectrum have been brought to the fore to create a
  well-balanced acoustic atmosphere. In conjunction with intuitive
  operation, precisely adjusted light effects, and relaxing interior
  design, this gives those on board a fine sense of wellbeing.</p>
<p>A choir made up of BMW Design Studio employees brings voice – in
  their respective native languages – to moments of driving joy,
  infusing the welcome sound with an essence of empathy. Carefully
  isolated elements of these recordings enhance the overall composition
  of the welcome sound to excellent effect and treat the driver to
  moments of joy and human warmth.</p>
<p>BMW HypersonX gives the sounds for the Neue Klasse an expressive and
  distinctive, but also understated and sensitive feel. To this end,
  more than nine million sound instances based on BMW’s sound DNA were
  generated using a new algorithm. At the BMW Sound Design Studio, these
  were then filtered into a brand-typical essence that in turn generates
  a cohesive and multi-dimensional acoustic experience. The result is a
  sound that creates an emotional connection between human and vehicle
  in all driving situations and brings a positive, pleasant, and
  inviting aura to the acoustic presence of the Neue Klasse.</p>
<p>
  <strong>BMW Group in the United States.</strong></p>
<p>BMW of North America, LLC was established 50 years ago to support the
  sales, marketing and distribution of BMW automobiles and motorcycles
  in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded,
  and one year later BMW Manufacturing Co., LLC began assembling
  vehicles in South Carolina. In 2002 and 2003, BMW Group established
  MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic
  brands and rounding out its product portfolio.<br />Today, the BMW
  Group has a nationwide corporate footprint in the U.S. which consists
  of nearly 30 locations in 12 different states. Beyond the National
  Sales Company and Financial Services headquarters in Woodcliff Lake,
  NJ, its manufacturing plant in Spartanburg, South Carolina, and
  numerous other operational facilities, BMW Group in the U.S. also
  includes Designworks, a strategic design consultancy in Santa Monica,
  CA, BMW Group Technology Office USA, a technology research and
  development center in Silicon Valley, and BMW i Ventures, a venture
  capital fund, also in Silicon Valley.<br />BMW Group Plant Spartanburg
  is the largest single BMW production facility in the world, and the
  global center of competence for BMW Sports Activity Vehicles including
  the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500
  vehicles each day, and up to 450,000 annually. Since 1994, Plant
  Spartanburg has assembled nearly 7 million BMW vehicles in the
  U.S.<br />The BMW Group sales organization in the U.S. is represented
  through a network of 350 BMW retailers, 147 BMW motorcycle retailers,
  104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.
  The company’s activities provide and support over 120,000 jobs across
  the U.S. and contribute more than 43.3 billion to the U.S. economy
  annually.<br />Journalist note: Information about BMW Group and its
  products in the USA is available to journalists online at <a href="http://www.bmwusanews.com">www.bmwusanews.com</a> , <a href="http://www.miniusanews.com">www.miniusanews.com</a>, and at <a href="http://www.press.bmwna.com">www.press.bmwna.com</a></p>
<p># # #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Jay Hanson<br>Tel: +1-201-307-4085<br>E-mail: <a href="mailto:jay.hanson@bmwna.com">jay.hanson@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Concept Vehicles &amp; Design,Drive Technologies,Acoustics, Aerodynamics]]></category>
            <pubDate>Tue, 15 Apr 2025 00:01:00 +0200</pubDate>
            <pp:lastModified>Tue, 15 Apr 2025 00:01:00 +0000</pp:lastModified>
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                        <title>BMW Motorrad presents the BMW Concept F 450 GS.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-motorrad-presents-the-bmw-concept-f-450-gs/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-motorrad-presents-the-bmw-concept-f-450-gs/</guid><pp:caseid>779824</pp:caseid><pp:summary><![CDATA[Concept of an accessible and off-road capable BMW GS for the 48 hp mid-range class.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> With the near-production-ready BMW Concept F
  450 GS, BMW Motorrad is offering a glimpse of a BMW GS for the A2
  license class and what a whole new model series between the BMW G 310
  and F 800/900 could look like.</p>
<p>"What was particularly important to us in the development of the
    new<br clear="all" />BMW Concept F 450 GS was to achieve the best
  handling for this segment and combine it with strong performance and
  optimal accessibility. The riding pleasure on-road and off-road is a
  top priority for this A2 BMW GS," says Sepp Mächler, Product Manager.</p>
<p>
  <strong>Unmistakable BMW GS Design.<br clear="all" /></strong>"The BMW Concept F 450 GS carries the
  characteristic DNA of the GS family," says Alexander Buckan, Head
  of BMW Motorrad Design. "We have succeeded in designing the
  Concept with the sporty dynamic appeal of our large off-road icon in a
  particularly compact form."</p>
<p>As with the Trophy version of the BMW R 1300 GS, the colour scheme of
  blue, white and red with the base colour of Racing Blue metallic
  represents not only the highest performance and quality, but also the
  very dynamic and off-road-focused character.</p>
<p>
  <strong>Newly Developed Twin-Cylinder Engine.<br clear="all" /></strong>The BMW Concept F 450 GS also delivers on the
  promise of premium quality in technical terms. The twin-cylinder
  inline engine has been developed from scratch and, thanks to a
  special, never-before-used ignition offset, is particularly
  characterful and eager to rev. Conforming to the A2 class, this engine
  delivers the full 48 hp and provides superior torque even at low revs.</p>
<p>The extremely compact dimensions of the engine, an excellent
  displacement-to-power ratio and the low weight are the result of
  innovative solutions and the use of lightweight materials, such as magnesium.</p>
<p>
  <strong>Performance: A Riding Machine for On- and Off-Road.<br clear="all" /></strong>On the chassis side too, the BMW Concept F 450
  GS sets new standards in this segment with premium technology.
  "We were able to start the development of this vehicle with a
  clean slate. The aim was to enable excellent off-road capability and,
  at the same time, a nimble and precise handling on the road.
  Accordingly, the BMW Concept F 450 GS is equipped with a fully
  adjustable upside-down fork and a shock absorber with load-dependent
  damping, drawing on technology from rally and enduro sport. Through
  the targeted use of lightweight construction and other
  state-of-the-art solutions, we can create a sensationally light
  vehicle close to the minimum weight requirement in the A2 class of 175
  kg," says Marc Weber, lead engineer of the BMW Concept F 450 GS.</p>
<p>
  <strong>Diverse Equipment for Safety and Comfort.<br clear="all" /></strong>Inspired by the larger sibling, the BMW R 1300
  GS, the Concept F 450 GS also sets new standards in the areas of
  safety and functionality in its class. The relevant features range
  from BMW Motorrad ABS Pro (dependent on lean angle) to a performance
  brake, to freely configurable riding modes. With BMW Connectivity on
  board and the 6.5-inch TFT display, the networking of the motorcycle
  and smartphone as well as other accessories is enabled.</p>
<p>
  <strong>A Glimpse into the Future.<br clear="all" /></strong>The
  question that arises when looking at the BMW Concept F 450 GS is: What
  could we expect in a production version? Johann Simon, vehicle project
  manager of the Concept F 450 GS, explains: "No compromises for
  sure. Following the very sporty off-road focus of the Concept F 450
  GS, we will implement the bike as close as possible to this concept.
  We will only adjust the seat height for better accessibility and
  easier handling. As an alternative to the cross-spoke wheels (19
  inches front, 17 inches rear), lightweight but high-strength cast
  aluminium wheels in the same dimensions are also conceivable."</p>
<p>BMW Motorrad plans to present the corresponding series vehicle in the
  style of the Concept F 450 GS in 2025.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Oleg Satanovsky<br>Tel: +1-201-307-3755<br>E-mail: <a href="mailto:oleg.satanovsky@bmwna.com">oleg.satanovsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Tue, 05 Nov 2024 17:30:00 +0100</pubDate>
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                        <title>URBAN-X BY MINI ANNOUNCES COHORT 15 OF STARTUPS PIONEERING CLIMATE SOLUTIONS FOR RESILIENT COMMUNITIES.</title>
                        <link>https://newsroom.bmwgroup.com/americas/urban-x-by-mini-announces-cohort-15-of-startups-pioneering-climate-solutions-for-resilient-communities/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/urban-x-by-mini-announces-cohort-15-of-startups-pioneering-climate-solutions-for-resilient-communities/</guid><pp:caseid>779941</pp:caseid><pp:summary><![CDATA[Brooklyn, NY – September 17, 2024 – URBAN-X, the technology startup platform by MINI, today announced its fifteenth cohort of startups focused on addressing today’s most pressing climate issues. The four-month program identifies startups that are focused on solutions that create resilient communities and redefine approaches to achieve net zero goals. Past startup participants worked on solutions related to e-bike battery swapping for delivery workers, landfill waste diversion, space-based solar power, and rideshare initiatives, to name a few.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Brooklyn, NY – September 17, 2024</strong> – <a href="https://urban-x.com/">URBAN-X</a>, the technology startup
  platform by MINI, today announced its fifteenth cohort of startups
  focused on addressing today’s most pressing climate issues. The
  four-month program identifies startups that are focused on solutions
  that create resilient communities and redefine approaches to achieve
  net zero goals. Past startup participants worked on solutions related
  to e-bike battery swapping for delivery workers, landfill waste
  diversion, space-based solar power, and rideshare initiatives, to name
  a few.</p>
<p>The cohort program, run out of URBAN-X’s headquarters at <a href="https://www.newlab.com/about">Newlab</a> in the Brooklyn Navy
  Yard, offers pre-seed and seed-stage startups the unique opportunity
  to gain hands-on support from URBAN-X experts and access to MINI’s
  global community. Founders receive mentorship tailored to the specific
  needs of their companies, ranging from customer development to
  go-to-market strategy, product development, engineering, funding, and
  communications. To date, 116 companies have completed the program,
  with many going on to complete successful funding rounds, secure
  customer leads, and announce key product launches. Alumni include <a href="https://www.dollaride.com/">Dollaride</a>, <a href="https://www.itselectric.us/">itselectric</a>, and <a href="https://www.lectrium.com/">Lectrium</a>.</p>
<p>“I’m excited for the next cohort of innovate startups,” said <a href="https://www.linkedin.com/in/michaelpeyton/">Mike Peyton</a>,
  president of MINI Business Innovations LLC, and vice president of MINI
  of the Americas. “We place a tremendous amount of emphasis on
  empowering founders and early-stage companies by tailoring the program
  to each start-up’s needs to maximize impact. We’re excited to see the
  progress that will be made by this cohort’s participants.”</p>
<p>Chosen out of a pool of more than 100 applicants, the complete list
  of the six URBAN-X Cohort 15 companies includes:</p>
<ul>
  <li>
    <a href="https://www.onesixenergy.com/">OneSix Energy</a>:
    Pioneering a novel process for the generation of green hydrogen
    using methane as the feedstock and energy source</li>
  <li>
    <a href="https://www.arboncorp.com/">Arbon</a>: Developing a
    humidity-swing carbon capture technology that reduces energy
    consumption by utilizing only water throughout the capture and
    regeneration process</li>
  <li>
    <a href="https://vsnew.com/">vsNew</a>: Deploying an integrated
    hardware and software platform that allows car dealers to generate
    accurate battery health reports for electric vehicles (EVs)</li>
  <li>
    <a href="https://expandpower.com/">Expand Power Technologies</a>:
    Pioneering a new solid-state transformer module that drastically
    reduces transformer size and mass, contributing to a more efficient,
    reliable, and resilient grid</li>
  <li>
    <a href="https://encode.energy/">Encode Energy</a>: Delivering
    data-driven models and tools to simplify underwriting of EV fleet
    deals for lenders and other stakeholders in fleet financing</li>
  <li>
    <a href="https://wildenergy.io/">Wild Energy</a>: Developing
    self-propelled electric trailer platform to significantly boost EV
    towing range and gas vehicle miles per gallon when towing</li></ul>
<p>“The climate crisis is a decades-long problem affecting many aspects
  of our daily lives,” said <a href="https://www.linkedin.com/in/johanrs/">Johan Schwind</a>,
  managing director of URBAN-X. “At URBAN-X by MINI, we believe that
  there are innovative solutions that are poised to address these
  challenges. This time, our cohort program specifically focuses on
  mobility and energy transition solutions that impact local communities
  and contribute to a more resilient future for all.”</p>
<p>
  <strong>URBAN-X at New York Climate Week</strong></p>
<p>In addition to the launch of Cohort 15, URBAN-X will be joining New
  York City Climate week for two headline events. On Tuesday, September
  24, URBAN-X will join BMW Group to co-host <a href="https://www.eventjackreg.com/secure/bmwclimateweeknyc2024/home.cfm">Breakfast
    with URBAN-X</a> from 10am to 11:30am EDT at the Moonlight Studios.
  Doors will open at 9 am. The event will showcase BMW Group’s URBAN-X
  initiative, its work with startups in the climate tech space, and how
  it facilitates collaboration between startups and various stakeholders
  to drive progress in addressing climate challenges. The event will
  feature a brief discussion with the CEOs of five URBAN-X portfolio companies.</p>
<p>On Friday, September 27 from 10am to 12pm EDT, the <a href="https://urban-x.com/nycw24#challenge">URBAN-X Future Mobility
    Startup Challenge</a> takes place at Newlab located at the Brooklyn
  Navy Yard. The event will be presented by BMW Group and URBAN-X, in
  partnership with Newlab, and will showcase early-stage mobility
  solutions that reimagine how mobility in cities can work more
  efficiently and sustainably. It will include a morning of startups
  pitching new mobility solutions, audience voting, and cash prizes to
  be awarded to the winning startups. The pitch competition is open to
  pre-Series A climate tech startups working in mobility or
  transportation. <strong>Interested founders/startups can </strong>
  <a href="https://urban-x.formstack.com/forms/pitch_competition_2024"><strong>apply
      to participate here</strong></a> and the general public can attend
    <a href="https://www.eventbrite.com/e/urban-x-future-mobility-startup-challenge-tickets-965211813517?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyu">via
    the registration link</a>.</p>
<p>
  <strong>About MINI in the US</strong></p>
<p>MINI is an independent brand of the BMW Group. In the United States,
    <a href="https://www.miniusa.com/">MINI USA</a> operates as a
  business unit of BMW of North America, LLC, located in Woodcliff Lake,
  New Jersey and includes the marketing and sales organizations for the
  MINI brand. The authorized MINI USA dealer organization is represented
  by a network of 105 MINI full passenger car sales and service dealers
  located throughout the US.  MINI USA began selling vehicles in the
  U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper
  S Hardtops. Since then, the MINI Brand in the U.S. has grown to
  encompass a model range of five unique vehicles.</p>
<p>
  <strong>About URBAN-X </strong></p>
<p>URBAN-X is the platform for startups reimagining city life. Built by
  MINI, URBAN-X partners with founders to build and scale bold
  technology solutions that make cities more livable, efficient, and
  resilient. URBAN-X provides world-class engineering and design
  resources through their Impact and Accelerator programs and gives
  founders access to a global network of investors, cities, and
  corporate partners. Find URBAN-X on Twitter & Instagram at
  @urbanxtech and on Facebook at facebook.com/urbanxtech.</p>
<p>Journalist notes: Media information about MINI and its products is
  available to journalists on-line at <a href="http://www.miniusanews.com/" target="_blank">www.miniusanews.com</a>.</p>
<p>#  #  #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Andrew Cutler<br>Tel: 201-307-3784<br>E-mail: <a href="mailto:andrew.cutler@miniusa.com">andrew.cutler@miniusa.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Tue, 17 Sep 2024 18:11:00 +0200</pubDate>
            <pp:lastModified>Tue, 17 Sep 2024 18:11:00 +0000</pp:lastModified>
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                        <title>BMW i Ventures Announces Investment in RunSafe Security to Bolster Cybersecurity for Critical Infrastructure.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-i-ventures-announces-investment-in-runsafe-security-to-bolster-cybersecurity-for-critical-infrastructure/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-i-ventures-announces-investment-in-runsafe-security-to-bolster-cybersecurity-for-critical-infrastructure/</guid><pp:caseid>779943</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ. — September 17, 2024 – BMW i Ventures today announced its participation in a $12 million Series B funding round for RunSafe Security, a leading cybersecurity firm specializing in software immunization. The investment round was led by Critical Ventures and SineWave Venture Partners and also includes Working Lab Capital, Lockheed Martin Ventures, HyperLink Ventures, Iron Gate Ventures, Alsop Louie Partners, and NextGen Venture Partners.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Woodcliff Lake, NJ. — September 17, 2024</strong> – BMW i
  Ventures today announced its participation in a $12 million Series B
  funding round for RunSafe Security, a leading cybersecurity firm
  specializing in software immunization. The investment round was led by
    <a href="https://critical-ventures.com/">Critical Ventures</a> and
  SineWave Venture Partners and also includes Working Lab Capital,
  Lockheed Martin Ventures, HyperLink Ventures, Iron Gate Ventures,
  Alsop Louie Partners, and NextGen Venture Partners. </p>
<p>RunSafe Security, known for its patented process that protects
  software from cyberattacks without disrupting developer operations,
  will utilize the funding to accelerate product development and expand
  its market reach in EMEA and APAC. The company’s success is evident in
  its remarkable growth, with back-to-back years of tripling annualized
  revenue and its solutions have been adopted by industry leaders across
  various sectors, including aerospace, defense, and energy.</p>
<p>Kasper Sage, Managing Partner at BMW i Ventures, stated, "Memory
  attacks pose an increasing threat to embedded systems within connected
  devices. RunSafe's cybersecurity technology immunizes memory-based
  systems from unknown vulnerabilities and future attacks. BMW i
  Ventures is committed to advancing safety and security measures across
  the automotive supply chain and beyond and is excited to partner with
  Joe and the RunSafe team to support their mission."</p>
<p>"This investment round will enable us to accelerate our efforts
  in delivering innovative solutions that protect critical systems from
  cyber attacks, without the need for extensive code rewrites,” said
  RunSafe CEO, Joe Saunders.</p>
<p>"RunSafe’s products have been adopted by industry leaders such
  as Vertiv, Schneider Electric, and GE Aviation, as well as esteemed
  branches of the U.S. military, including the Army, Navy, and Air
  Force," added Saunders. "With the expansion of the RunSafe
  Security Platform, we solidified our position as cybersecurity
  crusaders, offering automated solutions for SBOM generation,
  vulnerability identification, and exploit prevention and remediation
  for embedded software deployed throughout critical infrastructure."</p>
<p>This investment further solidifies BMW i Ventures' position as a key
  player in driving innovation and security within the automotive
  industry and beyond.</p>
<p># # #</p>
<p>
  <strong>About BMW i Ventures</strong></p>
<p>BMW i Ventures is the independent venture capital firm of BMW Group.
  From offices in Silicon Valley and Munich, BMW i Ventures invests in
  early to growth-stage companies defining the future of automotive,
  sustainability, manufacturing, and supply chain. Since starting in
  2011, the firm has $800M under management and has invested in over 75
  startups, including Bcomp, Boston Metal, CelLink, ChargePoint, GaN
  Systems, Motorway, Tekion, and Xometry.  For more information: <a href="https://www.bmwiventures.com">https://www.bmwiventures.com</a>.</p>
<p>
  <strong>About RunSafe Security</strong></p>
<p>RunSafe Security aims to immunize software from cyberattacks without
  developer friction, disrupting hacker economics. Our security
  techniques inoculate customer systems from an entire class of
  cyberattacks. Our customers integrate our product across build and
  deploy tools chains without developer friction, protecting open-source
  software and proprietary native code, changing system behavior, or
  affecting system overhead. Headquartered in McLean, Virginia, with an
  office in Huntsville, Alabama, RunSafe Security’s customers span the
  aerospace, defense, energy, industrial, and national security
  verticals. Learn more at: <a href="https://runsafesecurity.com/">https://runsafesecurity.com/</a>.</p>
<p># # #</p>
<p>
  <strong> </strong></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Phil DiIanni<br>Tel: +1-201-571-5660<br>E-mail: <a href="mailto:phil.diianni@bmwna.com">phil.diianni@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Technical Data,BMW i,Product,BMW]]></category>
            <pubDate>Tue, 17 Sep 2024 16:25:00 +0200</pubDate>
            <pp:lastModified>Tue, 17 Sep 2024 16:25:00 +0000</pp:lastModified>
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                        <title>The BMW Concept Skytop.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-bmw-concept-skytop/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-bmw-concept-skytop/</guid><pp:caseid>779713</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ – May 24, 2024…With the BMW Concept Skytop design study, BMW is once again bringing an exceptionally elegant, one-of-a-kind vehicle to this year’s Concorso d’Eleganza Villa d’Este, the annual gathering of historic cars and motorcycles held on the shores of Lake Como. The open two-seater resembles a meticulously crafted vehicle sculpture, with a flowing, sporty elegance that complements its athletic, muscular stance. The interior and exterior of the concept car feature warm monochromatic colors, blending exclusive materials with traditional craftsmanship.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>Power, precision, and craftsmanship in an open two-seater for
    luxurious travel.</li>
  <li>Unique and exotic design with references to the historic BMW 503
    and BMW Z8.</li>
  <li>An amalgam of aesthetics and dynamics at the highest level.</li></ul>
<p>
  <strong>Woodcliff Lake, NJ – May 24, 2024…</strong> With the BMW
  Concept Skytop design study, BMW is once again bringing an
  exceptionally elegant, one-of-a-kind vehicle to this year’s Concorso
  d’Eleganza Villa d’Este, the annual gathering of historic cars and
  motorcycles held on the shores of Lake Como. The open two-seater
  resembles a meticulously crafted vehicle sculpture, with a flowing,
  sporty elegance that complements its athletic, muscular stance. The
  interior and exterior of the concept car feature warm monochromatic
  colors, blending exclusive materials with traditional craftsmanship.</p>
<p>“The BMW Concept Skytop is a truly unique and exotic design, in the
  tradition of the Concorso d’Eleganza Villa d’Este,” says Adrian van
  Hooydonk, head of BMW Group Design. “It offers a combination of
  driving dynamics and elegance at the highest level, comparable to its
  historic ancestors, like the BMW Z8 or BMW 503.”</p>
<p>
  <strong>Athletic proportions, organic body. </strong></p>
<p>The clean exterior of the BMW Concept Skytop is designed to inspire a
  desire to travel. Its taut, muscular surfaces are defined by a few
  precise lines that direct the vehicle's volume towards the rear.
  Winglets discreetly integrated into the door shoulders replace
  conventional door handles. Light-alloy wheels with precise gill-like
  features further enhance its unique appearance.</p>
<p>From a bird's eye perspective, the prominent, sweeping hood, the
  iconic BMW shark-nose design with illuminated kidney grille, and
  sculpted rear section, all catch the eye. References to the legendary
  BMW Z8 roadster were carefully chosen. Especially striking is the
  pronounced spline that extends from the hood, through the interior, to
  an aluminium trim positioned on the trunk lid, emphasising the dynamic
  flow of the silhouette.</p>
<p>The harmonious design of the headlights blends highly complex details
  into the overall concept. The LED units, positioned on milled aluminum
  carriers, were custom developed for the BMW Concept Skytop, utilizing
  the latest technology and design for automotive headlights with the
  slimmest profile possible.</p>
<p>The clean, purist design allows all lighting functions to be
  consolidated in a single installation space. The flat and defined
  shape of the rear lights complements the BMW Concept Skytop’s overall appearance.</p>
<p>The leather-finished sport bar behind the BMW Concept Skytop’s two
  seats is combined with side fins on the B-pillar and a fully
  retractable rear window. The two removable roof parts, also finished
  in leather, can be stored in a special compartment in the luggage space.</p>
<p>The color scheme ensures a smooth transition from interior to
  exterior, regardless of whether the roof is open or closed. In the
  rear section, the reddish-brown tone of the roof flows into the muted
  silver with chrome shadow effect of the exterior paintwork. The
  technically elaborate colour gradient was crafted by an experienced
  master painter at BMW Group Plant Dingolfing.</p>
<p>
  <strong>Brogue-style leather surfaces characterize the interior. </strong></p>
<p>The leather seats in the interior feature brogue-style accents. The
  reddish-brown tone of the surfaces creates a consistent color scheme
  that gives the whole interior a sense of luxury and spaciousness.
  Crystal applications are artfully embedded in the cockpit, adding to
  the overall impression. The interior surfaces of the BMW Concept
  Skytop were crafted in the traditional saddlery of the BMW plant in Dingolfing.</p>
<p>Like the Z8 before it, the BMW Concept Skytop is powered by an engine
  from BMW M; in this case, the 617-hp 4.4-liter V8 with M TwinPower
  Turbo Technology from the BMW M8 Competition.</p>
<p>
  <strong>BMW Group in America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
  based in California; a technology office in Silicon Valley and various
  other operations throughout the country.  BMW Manufacturing Co., LLC
  in South Carolina is the BMW Group global center of competence for BMW
  X models and assembles the X3, X4, X5, X6 and X7 Sports Activity
  Vehicles as well as the BMW XM. The BMW Group sales organization is
  represented in the U.S. through networks of 349 BMW passenger car and
  BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104
  MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW
  (US) Holding Corp., the BMW Group’s sales headquarters for North
  America, is located in Woodcliff Lake, New Jersey.</p>
<p>#      #      #</p>
<p>Journalist note: Information about BMW Group and its products in the
  USA is available to journalists on-line at <a href="http://www.bmwusanews.com">www.bmwusanews.com</a>, <a href="http://www.miniusanews.com">www.miniusanews.com</a> and <a href="http://www.press.bmwna.com">www.press.bmwna.com</a>. </p>
<p>#      #      #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Jay Hanson<br>Tel: +1-201-307-4085<br>E-mail: <a href="mailto:jay.hanson@bmwna.com">jay.hanson@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Design]]></category>
            <pubDate>Fri, 24 May 2024 21:30:00 +0200</pubDate>
            <pp:lastModified>Fri, 24 May 2024 21:30:00 +0000</pp:lastModified>
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                        <title>BMW Motorrad presents the BMW R20 concept.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-motorrad-presents-the-bmw-r20-concept/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-motorrad-presents-the-bmw-r20-concept/</guid><pp:caseid>779747</pp:caseid><pp:summary><![CDATA[A piece of art on two wheels presented at the Concorso d'Eleganza Villa d'Este.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>München/Cernobbio.</strong> In front of the picturesque
  background of Villa d'Este at Lake Como, BMW Motorrad unveils its
  latest design masterpiece: the BMW R20 concept. This motorcycle
  celebrates the highest craftsmanship and presents itself as the
  epitome of expressive and cool design, refined down to the last detail.</p>
<p>As part of the renowned Concorso d'Eleganza Villa d'Este, famous for
  its elegance and historical significance for extraordinary vehicles,
  BMW Motorrad showcases the legendary air-oil cooled Big Boxer engine
  as a central sculptural element.</p>
<p>Markus Flasch, Head of BMW Motorrad describes the concept as
  follows:<br />"The BMW R20 concept is a mechanical masterpiece.
  The Big Boxer is it´s center. Distinctly BMW Motorrad."</p>
<p>
  <strong>Authentic, high class, cool</strong></p>
<p>The BMW R20 concept is a motorcycle that impresses with a powerful
  appearance in a casual gentleman style, while fulfilling typical
  attributes of BMW Motorrad: classic design and excellent engineering
  combined with thrilling mechanics.</p>
<p>Centered around the Big Boxer engine as the epicenter of great riding
  pleasure, the expressive tank presents itself like a sculpture, the
  rear is reduced to the essentials to emphasize the clean lines and the
  power of the motorcycle.</p>
<p>The chassis has been completely redeveloped and, with a black
  double-loop main frame made of chrome-molybdenum steel tubes, forms
  the backbone. With the black disc wheel at 17x6.25 inches at the rear,
  on which a tire of the dimension 200/55 is mounted, and a 17"
  spoke wheel with black spokes and the tire dimension 120/70 at the
  front, the<br />BMW R20 concept combines tradition and modernity. The
  proven BMW Paralever has been executed in a new two-arm variant, in
  which the swingarm is made of chrome-molybdenum steel and the
  Paralever strut is made of aluminum. The kinematics are designed so
  that the drive torque is completely balanced. The two milled aluminum
  rear axle carriers are another high-quality detail. The exposed
  driveshaft, conceptually adopted from the R18 – the visual highlight
  of the well-known R 18 models - has been shortened for integration
  into the roadster architecture. As suspension elements, fully
  adjustable Öhlins Blackline components work at the front and rear. The
  basic vehicle geometry has a steering head angle of 62.5°, as well as
  a wheelbase of 1,550 mm. Radially mounted brake calipers from ISR at
  the front and rear take care of the deceleration – with six pistons at
  the front and four pistons per brake caliper at the
  rear. <br />Additionally, the 2-in-2 exhaust system delivers the
  appropriate sound character and perfectly completes the design.</p>
<p>As a Big Boxer Roadster, the BMW R20 concept sets new standards in
  the world of motorcycles and confirms BMW Motorrad's commitment to the
  finest engineering and the pure passion for motorcycling.</p>
<p>
  <strong>Living Big Boxer Culture</strong></p>
<p>The centerpiece of the BMW R20 concept continues to be the
  air-oil-cooled Big Boxer engine, now with a displacement of 2,000 cc.
  For the concept bike, new cylinder head covers, a new belt cover and a
  new oil cooler were developed, in order to be able to mount the oil
  pipes partially hidden.</p>
<p>A special highlight is the side view: The eye follows the path of the
  air as it flows through the open intake funnels into the throttle
  bodies and cylinders, before escaping through the open exhaust system
  and the tailpipes in megaphone design, creating the typical<br />Big
  Boxer sound.</p>
<p>
  <strong>Bold in Style</strong></p>
<p>The aluminum tank got a new design and presents itself in the
  progressive color<br />"hotter than pink" from the 1970´s.
  The BMW R20 concept is color-coordinated with the cylinder head
  covers, belt cover and air intake funnels made of polished and
  anodized aluminum, as well as the Paralever strut, footrest system and
  the ISR brake calipers in gunmetal.</p>
<p>The taillight has been perfectly integrated into the single seat,
  which is upholstered with quilted black Alcantara and fine-grain
  leather, and emphasizes the dynamic roadster appearance with its
  compact rear. The modern LED headlight is presented in form of a
  3D-printed aluminum ring with integrated daytime running light. The
  main headlight appears to float optically in the middle of this
  daytime running light ring.</p>
<p>Each of these details contributes to the unique character of the
  concept bike and underscores its overall statement:<br />The BMW R20
  concept takes the Big Boxer Culture to a new level.</p>
<p>“The R20 concept is a bold interpretation of the BMW Motorrad DNA,”
  says Alexander Buckan, Head of Design BMW Motorrad.<br />“It combines
  modern technical elements with a classic roadster design. Its
  oversized proportions and minimalistic aesthetic make it an
  unmistakable character.</p>
<p>
  <strong>Disclaimer.</strong></p>
<p>The vehicles shown may be modified and fitted with third-party
  accessories and/or proprietary parts that are not manufactured,
  distributed or tested by BMW. BMW accepts no liability for the
  modifications (including the fitting, characteristics and use of the
  accessories shown). NOTE: Modification of series production vehicles
  (including the fitting and use of third-party and self-made parts) can
  impair riding characteristics! Riding our vehicles in modified
  condition is at your own risk.</p>
<p>You will find press material on BMW motorcycles and BMW Motorrad
  rider equipment in the BMW Group PressClub at <a href="https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a>.</p>
<p>In case of queries please contact:</p>
<p>Dominic Thönnes, Spokesperson BMW Motorrad<br />Telephone:
  +49-151-601-12378, <a href="mailto:Dominic.Thoennes@bmwgroup.com">Dominic.Thoennes@bmwgroup.com</a></p>
<p>Tim Diehl-Thiele, Head of Communications BMW Motorrad<br />Telephone:
  +49-151-601-57505, <a href="mailto:Tim.Diehl-Thiele@bmw.de">Tim.Diehl-Thiele@bmw.de</a></p>
<p>Jens Lemon, Head of Communications MINI and BMW
  Motorrad<br />Telephone: +49-151-601-23635, <a href="mailto:Jens.Lemon@bmwgroup.com">Jens.Lemon@bmw.de</a></p>
<p>Internet: www.press.bmw.de<br />E-mail: <a href="mailto:presse@bmw.de">presse@bmw.de</a></p>
<p>
  <strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises over 30 production sites
  worldwide; the company has a global sales network in more than 140 countries.</p>
<p>In 2023, the BMW Group sold over 2.55 million passenger vehicles and
  more than 209,000 motorcycles worldwide. The profit before tax in the
  financial year 2023 was<br />€ 17.1 billion on revenues amounting to €
  155.5 billion. As of 31 December 2023, the BMW Group had a workforce
  of 154,950 employees.</p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company set the course for the
  future at an early stage and consistently makes sustainability and
  efficient resource management central to its strategic direction, from
  the supply chain through production to the end of the use phase of all products. </p>
<p>www.bmwgroup.com</p>
<p>Facebook: http://www.facebook.com/BMWGroup<br />Twitter:
  http://twitter.com/BMWGroup<br />YouTube:
  http://www.youtube.com/BMWGroupView<br />Instagram:
  https://www.instagram.com/bmwgroup<br />LinkedIn: https://www.linkedin.com/company/bmw-group/</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Oleg Satanovsky<br>Tel: +1-201-307-3755<br>E-mail: <a href="mailto:oleg.satanovsky@bmwna.com">oleg.satanovsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Fri, 24 May 2024 19:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 24 May 2024 19:00:00 +0000</pp:lastModified>
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                        <title>First look at Neue Klasse as SAV: The BMW Vision Neue Klasse X.</title>
                        <link>https://newsroom.bmwgroup.com/americas/first-look-at-neue-klasse-as-sav-the-bmw-vision-neue-klasse-x/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/first-look-at-neue-klasse-as-sav-the-bmw-vision-neue-klasse-x/</guid><pp:caseid>779735</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ – March 21, 2024…A new BMW Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activtity Vehicle sector. The first fully-electric SAV derivative on the new architecture will go into series production at Plant Debrecen, Hungary, in 2025.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>Innovative drive and chassis control delivers more precision, more
    dynamic performance, more efficiency, more fun.</li>
  <li>HY<strong>PERSON</strong>X personalized drive sounds with the new
    BMW iDrive.</li>
  <li>Resource-saving plant-based material in the interior.</li>
  <li>Spacious, open, progressive design.</li></ul>
<p>
  <strong>Woodcliff Lake, NJ – March 21, 2024…</strong> A new BMW Vision
  Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW
  Vision Neue Klasse X brings the aesthetics, technology,
  sustainability, and philosophy of the Neue Klasse to the Sports
  Activtity Vehicle sector. The first fully-electric SAV derivative on
  the new architecture will go into series production at Plant Debrecen,
  Hungary, in 2025.</p>
<p>“Together with the BMW Vision Neue Klasse, the BMW Vision Neue Klasse
  X showcases the breadth of our future BMW model line-up. The Neue
  Klasse reflects the variety of all the models that customers want
  today and in the future – from sport sedan, with all its derivatives,
  to modern SAV family,” says Oliver Zipse, Chairman of the Board of
  Management of BMW. “In this way, we are underlining that the Neue
  Klasse is much more than just a car or a specific concept; it is
  redefining the BMW brand – and, at the same time, will be more BMW
  than ever.”</p>
<p>The company presented a clear picture of the brand’s future as a
  sedan with the BMW Vision Neue Klasse at IAA 2023. The latest Vision
  Vehicle now illustrates how BMW sees the future of its X models. The
  BMW Vision Neue Klasse X stands for an active lifestyle, efficient
  dynamics, and a confident stance. Its design combines a clear exterior
  design language with a bright and spacious interior. Special lighting
  and sound effects enabled by the next generation of BMW iDrive enhance
  the intuitive digital user experience. The three main characteristics
  of the Neue Klasse – electric, digital, and circular – are expanded
  here to include a fourth dimension. The driving pleasure that forms
  the core of the BMW brand is taken to the next level with drive and
  chassis control developed specially for the Neue Klasse and with the
  sixth generation of BMW eDrive technology. Its sustainability concept
  also ensures responsible production, operations, disassembly, and recycling.</p>
<p>
  <strong>Innovative drive and chassis control: more dynamic
    performance, more precision, more efficiency.</strong></p>
<p>A new type of drive and chassis control delivers a superior driving
  experience that is tailored to individual needs. It is based on a new
  software stack developed in-house by BMW that will help the vehicles
  of the Neue Klasse guarantee a smooth drive at all times. Two out of
  four new super-brains will take the driving experience in the Neue
  Klasse to a new dimension.</p>
<p>“Neue Klasse means BMW driving at an even higher level,” explains
  Frank Weber, member of the Board of Management of BMW responsible for
  Development. “The BMW of the future will have four totally new
  super-brains: high-performance computers working smartly together on
  what, up until now, was processed separately. We developed the first
  super-brain completely in-house. It integrates the entire powertrain
  and driving dynamics with up to ten times more computing power. The
  second super-brain will enable the next quantum leap in automated
  driving,” Weber continues. “Going forward, we will combine four key
  control units in a single high-performance computer. The result will
  be more dynamic performance, more precision, more efficiency, and even
  more fun to drive.”</p>
<p>
  <strong>Design: BMW X models reimagined with strong characters.</strong></p>
<p>In combination with the two-box profile of a BMW X model, the
  pared-down design language developed for the Neue Klasse also
  represents a major leap forward in both exterior and interior design.
  With its increased ground clearance, the fully electric vehicle
  architecture offers new possibilities for an even more spacious
  interior. It allows for a long wheelbase, short overhangs, and classic
  BMW proportions. Large window areas and the panoramic glass roof flood
  the interior with natural light, creating and airy spaciousness that
  is complemented by textiles in warm colors.</p>
<p>“The BMW Vision Neue Klasse X provides a look ahead to the X models
  of the Neue Klasse. The same principles apply to our Sport Activity
  Vehicles: electric, digital, and circular,” says Adrian van Hooydonk,
  head of BMW Group Design. “The X models will always remain strong in
  character: monolithic, clean, and with a very distinctive vertical
  interpretation of the BMW light signature.”</p>
<p>The new brand look for the BMW X models also contributes to the
  Vision Vehicle’s strong presence. Vertically aligned LED units offer a
  fresh interpretation of BMW’s hallmark light signature. Front and
  center is the BMW kidney grille, reimagined as a three-dimensional
  sculpture with vertically aligned and backlit contours. Together, the
  headlights and kidney grille create a lighting effect that is
  activated as the driver approaches the vehicle and continues in the interior.</p>
<p>The rear section is powerful and athletic. Rear lights that reach far
  into the center provide a horizontal interpretation of the familiar
  BMW ‘L’ shape. Its 3D-printed elements are individually controlled
  with variable light intensity to convey a particularly expressive
  depth effect.</p>
<p>Flush glass surfaces and the bright “Coral Silver” exterior paintwork
  give the BMW Vision Neue Klasse X a certain lightness. In the rear
  portion of the side windows, the brand’s signature Hofmeister kink is
  realized not through chrome edging, but with a “reflective print” that
  forms a transparent or reflective surface, depending on the viewing angle.</p>
<p>
  <strong>Custom user experience with BMW Panoramic Vision
    and </strong>HY<strong>PERSON</strong>X<strong> WHEEL personalized
    sound experience.</strong></p>
<p>The slightly elevated seating position ensures a confident driving
  experience. The redesigned steering wheel with multifunction buttons,
  Central Display with intuitive touch control functionality, and BMW
  Panoramic Vision, together with the advanced voice control of the BMW
  Intelligent Personal Assistant, serve as the effortless and intuitive
  interfaces for human-car interaction. BMW Panoramic Vision projects
  key information across the full width of the windscreen. It will be
  complemented in production models of the Neue Klasse by the enhanced
  BMW 3D head-Up Display.</p>
<p>In the BMW Vision Neue Klasse X, the Central Display is elegantly
  integrated into the instrument panel, providing both front passengers
  with optimal access to all infotainment functions. The colors shown
  are not only transferred to the ambient light, but also to the backlit
  textile surfaces of the instrument panel.</p>
<p>The Personal Sound Experience, presented for the first time with the
  new HY<strong>PERSON</strong>X WHEEL, opens up further possibilities.
  With this digital function, car occupants can enjoy their favorite
  sound on any trip. The sound, generated in real time and adjusted with
  the tap of a finger on the HY<strong>PERSON</strong>X WHEEL, is an
  innovative contribution to the immersive and holistic user experience
  that transforms the interior of the BMW Vision Neue Klasse X into a
  personal experience space.</p>
<p>
  <strong>BMW eDrive technology: Sixth generation more efficient than ever.</strong></p>
<p>In the Neue Klasse, overall vehicle efficiency reaches a new level.
  The latest, sixth generation of BMW eDrive technology is key to this.
  In addition to improved e-drive units, it also features new
  cylindrical lithium-ion battery cells, with a volumetric energy
  density more than 20 percent higher than that of the prismatic cells
  previously used. In combination with the transition to an 800-volt
  system, this will improve charging speed by up to 30 percent. The
  sixth generation of BMW eDrive also delivers up to 30 percent more
  range. When it comes to aerodynamics, the BMW Vision Neue Klasse X
  boasts an impressive reduction in drag of about 20 percent compared to
  current BMW X models. New tire designs and a special brake system for
  fully-electric vehicles help increase overall vehicle efficiency by up
  to 25 percent.</p>
<p>
  <strong>Reduced CO<sub>2 </sub>footprint through more
    resource-efficient production and supply chain.</strong></p>
<p>A completely plant-based, mineral-based, and petroleum-free surface
  material was developed for the interior. It will be used in the BMW
  Vision Neue Klasse X in the lower portion of the door paneling and in
  the center console. Maritime plastics are also being utilized for the
  first time for injection-molded parts. In selected components, this
  secondary raw material, which is obtained, for example, from discarded
  fishing nets, accounts for about 30 percent of plastic content.</p>
<p>The choice of materials and construction method enable easier
  disassembly of components and improved recyclability. The side skirts
  and front and rear apron attachments are also produced from recycled
  mono-materials. In this, the new design concept follows the principle
  of the BMW i Vision Circular presented in 2021, which relied
  extensively on mono-materials to optimize recyclability.</p>
<p>The Neue Klasse also heralds a new chapter in production history. BMW
  Group Plant Debrecen in Hungary was planned and developed as an
  iFACTORY. When production of the Neue Klasse gets underway in 2025, it
  will become the first BMW Group manufacturing site in the world to run
  entirely on fossil-free energy.</p>
<p>
  <strong>BMW Group In America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
  based in California; a technology office in Silicon Valley and various
  other operations throughout the country.  BMW Manufacturing Co., LLC
  in South Carolina is the BMW Group global center of competence for BMW
  X models and assembles the X3, X4, X5, X6 and X7 Sports Activity
  Vehicles as well as the BMW XM. The BMW Group sales organization is
  represented in the U.S. through networks of 349 BMW passenger car and
  BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104
  MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW
  (US) Holding Corp., the BMW Group’s sales headquarters for North
  America, is located in Woodcliff Lake, New Jersey.</p>
<p>#      #      #</p>
<p>Journalist note: Information about BMW Group and its products in the
  USA is available to journalists on-line at <a href="http://www.bmwusanews.com">www.bmwusanews.com</a>, <a href="http://www.miniusanews.com">www.miniusanews.com</a> and <a href="http://www.press.bmwna.com">www.press.bmwna.com</a>. </p>
<p>#      #      #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Jay Hanson<br>Tel: +1-201-307-4085<br>E-mail: <a href="mailto:jay.hanson@bmwna.com">jay.hanson@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Design]]></category>
            <pubDate>Thu, 21 Mar 2024 14:12:00 +0100</pubDate>
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                        <title>Art Meets Innovation: The BMW i5 Flow NOSTOKANA.</title>
                        <link>https://newsroom.bmwgroup.com/americas/art-meets-innovation-the-bmw-i5-flow-nostokana/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/art-meets-innovation-the-bmw-i5-flow-nostokana/</guid><pp:caseid>779677</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ – February 29, 2024… The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines color-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. With sections of attached film that can be electronically animated, the BMW i5 Flow NOSTOKANA embodies the latest development in color-change technology for vehicle surfaces in cooperation with E Ink.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>
    <strong>Tribute to BMW Art Car No. 12 by Esther Mahlangu Debuts at
      Frieze Los Angeles Featuring the 100% Electric BMW 5 Series. </strong></li>
  <li>
    <strong>Latest Iteration of Color-Changing E Ink Technology
      Reinterprets Mahlangu’s Distinctive Design. </strong></li>
  <li>
    <strong>Complex Colors and Patterns Showcase Future Potential for
      Vehicle Personalization. </strong></li></ul>
<p>
  <strong>Woodcliff Lake, NJ – February 29, 2024…</strong> The BMW Group
  presents a fusion of art and innovation at the Frieze Los Angeles art
  fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind
  vehicle combines color-change technology developed by BMW with the
  artistic language of South African artist Esther Mahlangu. With
  sections of attached film that can be electronically animated, the BMW
  i5 Flow NOSTOKANA embodies the latest development in color-change
  technology for vehicle surfaces in cooperation with E Ink.</p>
<p>The BMW i5 Flow NOSTOKANA celebrates its world premiere at the fair
  opening on February 29. The contemporary tribute recalls the BMW Art
  Car designed by Mahlangu in 1991. “The BMW i5 Flow NOSTOKANA honors
  the history of the BMW brand and continues the story of our global
  cultural engagement in a unique way. It combines art and design
  through progressive technology. Here, technology itself becomes art,”
  says Adrian van Hooydonk, head of BMW Group Design.</p>
<p>In 1991, Mahlangu designed the 12th BMW Art Car, based on a BMW 525i
  – becoming the first woman and first African artist to do so. “Her art
  inspired me years ago, back when the concept of color change on a car
  was just an idea in my head,” says Stella Clarke, Research Engineer
  Open Innovations at the BMW Group. Now, being able to realize this
  idea, and work with Esther Mahlangu, is absolutely surreal.” The
  88-year-old artist’s signature colors and geometric patterns are
  perfect for bringing the innovative Flow technology to life in the BMW
  i5. The versatility of the electrophoretic color changes makes the
  fully electric sedan a dynamic work of art. “It is fascinating to me
  to see how modern technology can expand my art and make it accessible
  to a completely new audience,” says Mahlangu.</p>
<p>
  <strong>Mahlangu’s art meets cutting-edge technology.</strong></p>
<p>In the BMW i5 Flow NOSTOKANA, which is named after Mahlangu’s first
  son, sections of film that can be electronically animated are applied,
  with two strips each across the roof, hood, and rear section, as well
  as the vehicle’s sides. Like an e-book reader, there are several
  million microcapsules in each E Ink film. The structure and
  arrangement of the color particles they contain can be changed by
  applying an electric voltage. This allows the typical colors and
  patterns of Mahlangu’s art to be generated in constantly changing compositions.</p>
<p>The animations are also accompanied by an equally extraordinary sound
  composed by Renzo Vitale, the BMW Group's Creative Director, Sound. To
  combine the soundscape of the BMW brand with that of the South African
  Ndebele culture, Vitale used sequences from Mahlangu’s voice, as well
  as the sound of the feather brushes she used for painting. These were
  combined with sounds produced by the color pencils employed in the BMW
  design studio and the acoustic signal heard as feedback when operating
  the BMW i5’s touch display. This created a sound mix that starts off
  softly at the beginning of each color change and increases in
  intensity as the animation progresses.</p>
<p>To accurately recreate every detail of the complex ornamentation, the
  BMW i5 Flow NOSTOKANA has been fitted with 1,349 sections of film,
  each of which can be individually controlled. The laser cutting
  process used to trim the film and the electronic control design were
  developed in partnership with E Ink. The adaptation of the technology
  for curved surfaces, as well as the programmed animations, are all BMW
  Group in-house developments. Overall, color-change technology is
  developing rapidly. The BMW iX Flow featuring E Ink presented in 2022
  had the ability to switch from white to black at the push of a button.
  This was followed just one year later by the first multicolored
  implementation. The 240 sections of film applied to BMW i Vision Dee
  were able to display up to 32 colors. This latest phase of development
  now enables even more colors and patterns. At the same time, the
  sections of the film are more robust – which could make potential
  future series production easier. However, for the time being, the BMW
  i5 Flow NOSTOKANA will remain one of a kind.</p>
<p>
  <strong>Tribute to a pioneering artist and her work.</strong></p>
<p>As a globally respected artist, Esther Mahlangu is known for her
  Ndebele paintings, whose ornamentation originally symbolized major
  events or festive occasions. Mahlangu separated the designs from their
  original meaning and transferred them for the first time to canvas,
  carpets and everyday objects, thus preserving them for the future. The
  BMW i5 Flow NOSTOKANA is now reinterpreting this artistic language.</p>
<p>In presenting this special vehicle Frieze Los Angeles, BMW continues
  its longstanding cooperation with the renowned art fair. At the same
  time, the BMW Art Car that formed the basis for this tribute will also
  be on display in South Africa for the first time in over 30 years as
  part of the exhibition hosted by the Iziko Museums of South Africa and
  the BMW Group in Cape Town “Then I Knew I Was Good at Painting”:
  Esther Mahlangu. A Retrospective. The exhibition, which runs until
  August 11, 2024, honors the life’s work of one of South Africa’s most
  influential artists and cultural ambassadors.</p>
<p>In Los Angeles, BMW will once again be presenting Frieze Music in
  collaboration with Frieze. Since 2019, the joint initiative between
  the two partners has brought together a large group of musicians at
  the intersection of music and art. The event’s return to Los Angeles
  will be celebrated on February 29 with a live performance by Sudan
  Archives at the Hammer Museum.</p>
<p># # #</p>
<p>
  <strong>BMW Group In America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
  based in California; a technology office in Silicon</p>
<p>Valley and various other operations throughout the country.  BMW
  Manufacturing Co., LLC in South Carolina is the BMW Group global
  center of competence for BMW X models and assembles the X3, X4, X5, X6
  and X7 Sports Activity Vehicles. The BMW Group sales organization is
  represented in the U.S. through networks of 350 BMW passenger car and
  BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 105
  MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW
  (US) Holding Corp., the BMW Group’s sales headquarters for North
  America, is located in Woodcliff Lake, New Jersey.</p>
<p>
  <strong>Journalist note: </strong>Information about the BMW Group and
  its products in the USA is available to journalists online at <a href="http://www.bmwusanews.com">www.bmwusanews.com</a><a href="http://www.miniusanews.com">www.miniusanews.com</a> and <a href="http://www.press.bmwna.com">www.press.bmwna.com</a>.</p>
<p># # #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Luke Parker<br>Tel: +1-551-502-7379<br>E-mail: <a href="mailto:luke.parker@bmwna.com">luke.parker@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Sedan,BMW i,Cultural Engagement,Design,G60,i5,Product,BMW]]></category>
            <pubDate>Thu, 29 Feb 2024 19:00:00 +0100</pubDate>
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                        <title>BMW Group Technology Office USA Celebrates 25 Years in Silicon Valley with the North American Debut of the BMW Vision Neue Klasse Concept.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-group-technology-office-usa-celebrates-25-years-in-silicon-valley-with-the-north-american-debut-of-the-bmw-vision-neue-klasse-concept/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-group-technology-office-usa-celebrates-25-years-in-silicon-valley-with-the-north-american-debut-of-the-bmw-vision-neue-klasse-concept/</guid><pp:caseid>779745</pp:caseid><pp:summary><![CDATA[Mountain View, California – December 7, 2023… The BMW Group Technology Office USA is celebrating 25 years in Silicon Valley with an invitation-only event featuring immersive workshops, exclusive technology demonstrations, and exciting mixed reality, multi-sensory driving experiences at Levi's Stadium. The celebration will be highlighted by the North American debut of the BMW Vision Neue Klasse design concept and a panel discussion entitled “Humanizing Technology,” with insights from BMW Group Member of the Board of Management, Development, Frank Weber. Weber will be joined by Neuroscientist & Technologist Poppy Crum, Head of Trust & Safety, AI Strategy, Product Management & ML Operations at Airbnb, Naba Banerjee, and Head of Product at Meta for Work Micah Collins. The conversation will be moderated by renowned technology expert, David Pogue.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>Advanced R&D facility is one of seven BMW Group offices
    located in key technology hotspots around the world focused on
    emerging technologies, user-centered thinking, and product design to
    envision the future of BMW Group products.</li>
  <li>BMW Group Member of the Board of Management, Development, Frank
    Weber to headline a panel discussion entitled “Humanizing Tech,”
    moderated by David Pogue.</li>
  <li>BMW Group Technology Office USA opens its doors to media,
    stakeholders, industry leaders, and partners for a series of
    immersive workshops, exclusive product previews, and mixed reality,
    multi-sensory interactive driving experiences. </li></ul>
<p>
  <strong>Mountain View, California – December 7, 2023</strong>… The BMW
  Group Technology Office USA is celebrating 25 years in Silicon Valley
  with an invitation-only event featuring immersive workshops, exclusive
  technology demonstrations, and exciting mixed reality, multi-sensory
  driving experiences at Levi's Stadium. The celebration will <a name="_Hlk150947519"></a>be highlighted by the North American debut of
  the BMW Vision Neue Klasse design concept and a panel discussion
  entitled “Humanizing Technology,” with insights from BMW Group Member
  of the Board of Management, Development, Frank Weber. Weber will be
  joined by Neuroscientist & Technologist Poppy Crum, Head of Trust
  & Safety, AI Strategy, Product Management & ML Operations at
  Airbnb, Naba Banerjee, and Head of Product at Meta for Work Micah
  Collins. The conversation will be moderated by renowned technology
  expert, David Pogue.</p>
<p>“Cutting-edge technological ideas with a lot of potential, developed
  in the world’s beating heart of high-tech, and perfected in our
  worldwide innovation network. This is how our BMW Tech Office in
  Mountain View works,” said Weber. “I am very excited to see what
  visionary impulses for our ground-breaking innovations our team will
  keep on creating in the future.”</p>
<p>As an advanced R&D facility, BMW Group Technology Office USA is
  focused on emerging technologies, user-centered thinking, and product
  design to envision the future of BMW Group products.  A team of
  creative thinkers, visionaries, and engineers are charged with
  exploring what’s possible, and pushing the envelope to create the
  best, and most innovative experiences for BMW Group customers. For the
  first time the BMW Group Technology Office USA opens its doors to
  media, stakeholders, industry leaders, and partners for a look “under
  the hood” and showcase of some of their past, present, and future projects.</p>
<p>“For the past 25 years, the BMW Group Technology Office USA has
  relentlessly pushed boundaries to explore possibilities, shape the
  future, and deliver automotive technology that exceeds expectations,”
  said ​​Claus Dorrer, Vice President, BMW Group Technology Office USA.
  “Our team from diverse backgrounds takes great inspiration from living
  and working in the heart of Silicon Valley, in close proximity to
  where so many of our partners are based, and technology trends are
  born.  We’re proud that the work we do here helps inform, inspire, and
  improve BMW Group products and customer experiences around the world.”</p>
<p>
  <strong>Global Network.  </strong></p>
<p>BMW Group Technology USA became the first BMW Group technology
  research and development office located outside of Munich when it
  first opened in Silicon Valley in 1998. Originally based in Palo Alto,
  the office moved to its current location in Mountain View in 2011. </p>
<p>Today, BMW Group Technology Office USA it is part of a global network
  of BMW Group technology offices, which are strategically based in key
  technology hotspots around the world and a critical aspect of the
  company’s open innovation approach. In addition to Silicon Valley, and
  Munich, locations include Seoul, Shanghai, Singapore, Tel Aviv, and Tokyo.</p>
<p>The goal and collective mission of this expansive network is to
  collect local insight, identify emerging technologies, and work with
  key partners to envision the future of BMW Group products and customer experiences.</p>
<p>
  <strong>The North American Premiere of the BMW Vision Neue Klasse. </strong></p>
<p>First shown at the International Auto Show (IAA) in Munich in
  September, the BMW Vision Neue Klasse vehicle will make its North
  American debut on Thursday, December 7.  Built on the three pillars of
  electrification, digitalization, and circularity, the Vision Neue
  Klasse represents a “New Class” of BMW vehicles which will begin
  arriving in 2025.</p>
<p>
  <strong>Immersive Workshops.</strong></p>
<p>In a series of workshops, participants will get a behind-the-scenes
  look at some of the past and present projects developed at the
  facility, including:</p>
<ul>
  <li>
    <strong>The AR/VR Journey and its Evolution: </strong>Explorations
    in augmented reality (AR) and virtual reality (VR), and potential
    future applications -- including hands-on demonstrations of early
    product prototypes.</li>
  <li>
    <strong>Intelligent Personal Assistant (IPA):</strong>  A preview of
    BMW Group’s next generation in-vehicle voice assistant technology.</li>
  <li>
    <strong>Innovation Mindset: </strong>Insight from the office’s team
    of explorers, creators, and builders, and how being located in the
    U.S. and Silicon Valley impacts their work, featuring a rare look at
    some previously unreleased projects.</li>
  <li>
    <strong>Electric Vehicle Battery Development: </strong>A discussion
    on future electric vehicle battery technology with BMW Group’s
    independent venture capital firm, BMW i Ventures, focused on their
    strategic investments in this space and collaboration with BMW Group
    Technology Office USA.</li></ul>
<p>
  <strong>Interactive Driving Experiences. </strong></p>
<p>A series of interactive driving experiences at Levi’s stadium -- from
  a mixed-reality driving experience and a multi-sensory dynamic scent
  journey, to a first-ever in-car demonstration of Meta’s Quest headset.</p>
<ul>
  <li>
    <strong>Mixed Reality Driving Experience: </strong>A demonstration
    of howBMW can use mixed reality technology to bring real cars onto
    virtual racetracks. In this interactive experience, participants
    will get behind the wheel of a BMW M4 and drive on a closed course
    while wearing a VR headset to experience the merging of the virtual
    and physical worlds.</li>
  <li>
    <strong>Innovation Mindset – Intelligent Dynamic Scent Journey:
    </strong>Attendees will go on a dynamic scent journey during this
    demonstration of project developed at BMW Group Technology Office
    USA, that went unreleased.  Passengers will enjoy a multisensory
    experience that is shaped by the context of the drive and the world
    around them. </li>
  <li>
    <strong>Mixed Reality Meta Quest Driving Experience: </strong>BMW
    Group and Meta are pioneering research and exploring potential use
    cases for extended reality devices within the digital vehicle
    ecosystem. This is a first-time, in-vehicle demonstration of the
    ability to accurately display stable virtual reality (VR) and mixed
    reality (MR) content to passengers in a fast-moving car, even when
    making turns, going over speed bumps, and accelerating. This was
    accomplished by incorporating IMU data from a BMW car’s sensor array
    in real-time into the tracking system of Meta’s Project Aria
    research glasses. After transferring the tracking system to a Meta’s
    Quest 3 device, the researchers enabled a series of stable
    “car-locked” gaming, entertainment, productivity, and meditation experiences.</li></ul>
<ul>
  <li>
    <strong>Digital Key Demonstration: </strong>This session will
    discuss BMW’s critical role in developing an early proof of concept
    for using smartphones as a digital vehicle key, which has enabled an
    industry standard and opened the door for additional vehicle-related
    smartphone functionality.</li></ul>
<p>
  <strong> </strong># # #</p>
<p>
  <strong>BMW Group in America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
  based in California; a technology office in Silicon Valley and various
  other operations throughout the country.  BMW Manufacturing Co., LLC
  in South Carolina is the BMW Group global center of competence for BMW
  X models and assembles the X3, X4, X5, X6 and X7 Sports Activity
  Vehicles. The BMW Group sales organization is represented in the U.S.
  through networks of 349 BMW passenger car and BMW Sports Activity
  Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car
  dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding
  Corp., the BMW Group’s sales headquarters for North America, is
  located in Woodcliff Lake, New Jersey.</p>
<p>Online:<a href="http://www.bmwgroup.com"> www.bmwgroup.com</a></p>
<p>Facebook:<a href="http://www.facebook.com/BMWGroup"> http://www.facebook.com/BMWGroup</a></p>
<p>Twitter:<a href="http://twitter.com/BMWGroup"> http://twitter.com/BMWGroup</a></p>
<p>YouTube:<a href="http://www.youtube.com/BMWGroupview"> http://www.youtube.com/BMWGroupview</a></p>
<p>
  <strong>Journalist note:</strong> Information about BMW Group and its
  products in the USA is available to journalists on-line at<a href="http://www.bmwusanews.com"> www.bmwusanews.com</a>,<a href="http://www.miniusanews.com"> www.miniusanews.com</a> and<a href="http://www.press.bmwna.com"> www.press.bmwna.com</a>.</p>
<p># # #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Phil DiIanni<br>Tel: +1-201-571-5660<br>E-mail: <a href="mailto:phil.diianni@bmwna.com">phil.diianni@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Concept Vehicles &amp; Design]]></category>
            <pubDate>Fri, 08 Dec 2023 04:00:00 +0100</pubDate>
            <pp:lastModified>Fri, 08 Dec 2023 04:00:00 +0000</pp:lastModified>
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                        <title>BMW reinvents itself: The BMW Vision Neue Klasse.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-reinvents-itself-the-bmw-vision-neue-klasse/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-reinvents-itself-the-bmw-vision-neue-klasse/</guid><pp:caseid>779689</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ – September 2, 2023…With its lates design concept, the BMW Vision Neue Klasse, BMW is showcasing what the next generation of its vehicles will look like. “The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalization, and circularity,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.”]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>
    <strong>A glimpse of the future for the BMW brand: electric,
      digital, and circular.</strong></li>
  <li>
    <strong>Design pared down to key BMW-typical elements.</strong></li>
  <li>
    <strong>Next generation of BMW iDrive as interface between real and
      virtual worlds.</strong></li>
  <li>
    <strong>More efficiency and driving pleasure thanks to
      sixth-generation BMW eDrive technology.</strong></li></ul>
<p>
  <strong>Woodcliff Lake, NJ – September 2, 2023…</strong> With its
  lates design concept, the BMW Vision Neue Klasse, BMW is showcasing
  what the next generation of its vehicles will look like. “The BMW
  Vision Neue Klasse combines our ability to innovate in the core areas
  of electrification, digitalization, and circularity,” says Oliver
  Zipse, Chairman of the Board of Management of BMW AG. “In this way, we
  are always able to stay two steps ahead of the future: The Neue Klasse
  is already bringing the mobility of the next decade to the roads in
  2025 – and leading BMW into a new era.”</p>
<p>The Vision Neue Klasse, which will be unveiled for the first time in
  public at the IAA Mobility 2023 International Motor Show in Munich,
  embodies a clear design language, with expansive surfaces and a just a
  few distinctive lines, that has been pared down to the essentials.
  This approach accentuates signature features like the BMW kidney
  grille and the Hofmeister kink of the side window graphic, giving the
  design even more of a BMW feel. In the interior, the next generation
  of BMW iDrive guarantees a unique digital user experience that merges
  real and virtual worlds. Increased use of secondary raw materials,
  resource-efficient production, and a fully-electric drivetrain with
  sixth-generation BMW eDrive technology reduces the carbon footprint of
  the Neue Klasse across the vehicle lifecycle.</p>
<p>“30% more range, 30% faster charging, 25% more efficiency – the Neue
  Klasse represents a major technological leap that will take
  EfficientDynamics to new heights. The same applies to its design –
  which could not be any more futuristic,” says Frank Weber, member of
  the Board of Management of BMW AG responsible for Development. “With
  the Neue Klasse, we have embarked on the biggest investment in the
  company’s history. We are not just writing the next chapter of BMW;
  we’re writing a whole new book. That’s why the Neue Klasse will
  certainly impact all model generations.”</p>
<p>
  <strong>New BMW design language: clear, elegant, timeless</strong></p>
<p>The exterior showcases design elements that will define the different
  Neue Klasse models. It is clear, elegant, timeless. The new
  fully-electric vehicle architecture also opens up new possibilities
  for the interior design. “The design of the Neue Klasse is typically
  BMW and so progressive it looks like we skipped a model generation,”
  explains Adrian van Hooydonk, head of BMW Group Design.</p>
<p>Powerful wheel arches, the inset greenhouse, and steeply
  forward-slanting “shark nose” front end are all characteristic BMW
  features. 21-inch aerodynamic wheels pay tribute to the classic
  cross-spoke design inspired by motorsports. At the same time, the
  almost monolithic vehicle body, with strong indentations at the front
  and rear, as well as large window areas, create a new aesthetic.</p>
<p>The luminous exterior paintwork in “Joyous bright”, with its subtle
  yellow hue, underscores the friendly, future-oriented personality of
  the BMW Vision Neue Klasse. Contrast is provided by black side skirts
  and bumpers. With a higher percentage of secondary raw materials and
  significantly reduced material variety, targeted improvements have
  been made to enhance circularity. An improved dismantling concept will
  also help optimize recycling of the vehicles of the Neue Klasse.</p>
<p>A fresh interpretation of the brand’s signature design elements, like
  the BMW kidney grille and double headlights, transform the vehicle’s
  front end into a single interaction area. A lighting effect with
  precise three-dimensional animation initiates intuitive interaction
  between the human and their vehicle as soon as they approach the car.
  E Ink elements in the lower portion of the side windows also feature
  in the exterior welcome scenario, directing attention to the sensor
  area that activates automatic door opening. Innovative technology
  similarly defines the design of the rear lights, with 3D-printed light
  elements that extend over several levels and are controlled in a
  targeted manner to create a unique impression of depth.</p>
<p>
  <strong>Providing vision: Next generation of BMW iDrive</strong></p>
<p>Analogue operating controls have been reduced to a minimum in the BMW
  Vision Neue Klasse. Human-car interaction takes place through the BMW
  Panoramic Vision, the Central Display, and multifunction buttons on
  the steering wheel. The user experience is rounded out by the
  sophisticated voice control of the BMW Intelligent Personal Assistant.
  In this way, the next generation of BMW iDrive offers a modern
  interpretation of the driver orientation typical of BMW.</p>
<p>As it did with the introduction of the BMW iDrive controller in the
  center console and the BMW Head-Up Display, BMW is once again leading
  the world with BMW Panoramic Vision, which will be available for the
  first time in the Neue Klasse. Information is projected at the ideal
  height into the driver’s line of sight and, for the first time, across
  the entire width of the windscreen. This innovation will complement
  the enhanced BMW Head-Up Display in the production models of the Neue Klasse.</p>
<p>In the next generation of BMW iDrive, both the driver and front
  passenger are able to interact with information displayed on BMW
  Panoramic Vision, creating a shared user experience. Drivers can move
  content shown on the Central Display to the BMW Panoramic Vision with
  a simple gesture.</p>
<p>A coordinated choreography between the ambient lighting and graphic
  elements of the Central Display and BMW Panoramic Vision enriches the
  user experience – which can also be customized using My Modes. In My
  Mode ‘Sport’, specific displays are set against a yellow background to
  support dynamic driving. The new BMW iDrive is based on a highly
  integrated software architecture that consolidates data related to the
  driving experience and infotainment with data from the vehicle’s
  electronics and electrical system and the BMW cloud. Interaction
  between human and vehicle can thus be tailored even more closely to
  the driving situation and individual needs, enabling a totally new
  perception of mobility.</p>
<p>Bright cord fabrics create a comfortable atmosphere inside the BMW
  Vision Neue Klasse. The light-colored instrument panel supports the
  steering wheel, which is flattened at the top and bottom, as well as
  the Central Display with Matrix-Backlight in the outline of a
  parallelogram. The front seats are attached to the floor by a single
  bracket, freeing up additional legroom in the rear compartment, where
  passengers can enjoy the spaciousness created by having two individual
  seats. The design of the interior, which is completely free of
  decorative chrome or leather, helps optimize the carbon footprint of
  the production process.</p>
<p>
  <strong>CO<sub>2</sub>-reduced production, sixth-generation BMW eDrive technology.</strong></p>
<p>Manufactured at the new plant in Debrecen entirely without fossil
  fuels and with much wider use of raw and secondary materials produced
  with reduced CO<sub>2</sub>, the Neue Klasse will also provide
  significant impetus for resource-efficient individual mobility. High
  energy efficiency during the vehicle use phase will be ensured by
  optimizing weight, air and rolling resistance, as well as through
  intelligent heat management, especially for the electric drivetrain,
  using sixth-generation BMW eDrive technology.</p>
<p>In addition to highly efficient electric motors, major advances in
  the new BMW eDrive technology include newly-developed round battery
  cells, with more than 20% higher energy density than that of the
  prismatic cells used previously. The sixth generation of BMW eDrive
  technology will improve the charging speed for Neue Klasse models by
  up to 30%, in addition to boosting their range by up to 30%. As a
  result of all these measures, overall vehicle efficiency will increase
  by up to 25%.</p>
<p>
  <strong>Innovations guarantee signature BMW driving pleasure for
    future generations.</strong></p>
<p>Electrification, digitalization, and circularity are the core
  elements of the transformation that is being actively shaped by BMW
  and began with the electrified models of BMW i. The BMW i Vision
  Circular highlights the tremendous potential that can be leveraged by
  systematically implementing a circular economy that reduces
  consumption of raw materials and lowers CO<sub>2</sub> emissions. BMW
  i Vision Dee, on the other hand, shows how digital, human-centric
  technology can enrich the user experience.</p>
<p>All these topics are now coming together in the BMW Vision Neue
  Klasse, a vehicle that represents the whole range of technological
  innovations through which the BMW Group is demonstrating its future
  sustainability. The BMW Vision Neue Klasse signals the start of a new
  era of individual mobility that is rich in digital experiences,
  locally emission-free, and circular in the long term – guaranteeing
  typical BMW driving pleasure for generations to come.</p>
<p>
  <strong>BMW Group In America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
  based in California; a technology office in Silicon Valley and various
  other operations throughout the country.  BMW Manufacturing Co., LLC
  in South Carolina is the BMW Group global center of competence for BMW
  X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity
  Vehicles as well as the BMW XM. The BMW Group sales organization is
  represented in the U.S. through networks of 349 BMW passenger car and
  BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104
  MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW
  (US) Holding Corp., the BMW Group’s sales headquarters for North
  America, is located in Woodcliff Lake, New Jersey.</p>
<p>#      #      #</p>
<p>Journalist note: Information about BMW Group and its products in the
  USA is available to journalists on-line at <a href="http://www.bmwusanews.com">www.bmwusanews.com</a>, <a href="http://www.miniusanews.com">www.miniusanews.com</a> and <a href="http://www.press.bmwna.com">www.press.bmwna.com</a>. </p>
<p>#      #      #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Jay Hanson<br>Tel: +1-201-307-4085<br>E-mail: <a href="mailto:jay.hanson@bmwna.com">jay.hanson@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Kit,Design]]></category>
            <pubDate>Sat, 02 Sep 2023 10:30:00 +0200</pubDate>
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                        <title>Ultimate companion – through real and virtual worlds:  BMW presents BMW i Vision Dee in Las Vegas.</title>
                        <link>https://newsroom.bmwgroup.com/americas/ultimate-companion---through-real-and-virtual-worlds--bmw-presents-bmw-i-vision-dee-in-las-vegas/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/ultimate-companion---through-real-and-virtual-worlds--bmw-presents-bmw-i-vision-dee-in-las-vegas/</guid><pp:caseid>779542</pp:caseid><pp:summary><![CDATA[Munich/Las Vegas. The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Vision Dee is the futuristic mid-size sedan with a new and pared-down design language. The name “Dee” stands for Digital Emotional Experience – and that is precisely its aim: to create an even stronger bond between people and their cars going forward. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today. The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE. The BMW Group has also refined its use of colour-change technology. Having unveiled the BMW iX Flow Featuring E Ink, with the ability to change from black to white, at the last CES, BMW i Vision Dee can now curate its exterior in up to 32 colours.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Las Vegas</strong>. The BMW Group is sharing its vision
  of the future digital experience, both inside and outside the vehicle,
  at the Consumer Electronics Show (CES) 2023 in Las Vegas. <strong>BMW
    i Vision Dee</strong> is the futuristic mid-size sedan with a new
  and pared-down design language. The name <strong>“Dee”</strong> stands
  for <strong>Digital Emotional Experience </strong>– and that is
  precisely its aim: to create an even stronger bond between people and
  their cars going forward. Future digital functions will go far beyond
  the level of voice control and driver assistance systems we are
  familiar with today. The BMW Head-Up-Display extends across the full
  width of the windscreen, providing a glimpse of the next vehicle
  generation. From 2025 onwards, this innovation will be available in
  the models of the NEUE KLASSE. The BMW Group has also refined its use
  of colour-change technology. Having unveiled the BMW iX Flow Featuring
  E Ink, with the ability to change from black to white, at the last
  CES, BMW i Vision Dee can now curate its exterior in up to 32 colours.</p>
<p>“With the BMW i Vision Dee, we are showcasing what is possible when
  hardware and software merge. In this way, we are able to exploit the
  full potential of digitalisation to transform the car into an
  intelligent companion. That is the future for automotive manufacturers
  – and, also, for BMW: the fusion of the virtual experience with
  genuine driving pleasure,” said Oliver Zipse, Chairman of the Board of
  Management of BMW</p>
<p>AG. “At the same time, BMW i Vision Dee is another step on the road
  to the NEUE KLASSE. With this vision, we are looking far into the
  future and underlining the tremendous importance of digitalisation for
  our upcoming product generations.”</p>
<p>With its intelligent, almost human capabilities, BMW i Vision Dee
  accompanies drivers not only through real-life situations on the
  roads, but also in their digital environment.</p>
<p>“A BMW lives by its unparalleled digital performance. BMW i Vision
  Dee is about perfect integration of virtual and physical experiences,”
  said Frank Weber, member of the Board of Management of BMW AG
  responsible for Development. “Whoever excels at integrating the
  customer’s everyday digital worlds into the vehicle at all levels will
  succeed in mastering the future of car-building.”</p>
<p>
  <strong>BMW Mixed Reality Slider: into the virtual world in five steps</strong>
  <br />The BMW Mixed Reality Slider, in combination with the advanced
  Head-up Display, is the digital highlight and central operating
  control of BMW i Vision Dee. Using shy-tech sensors on the instrument
  panel, drivers can decide for themselves how much digital content they
  want to see on the advanced Head-Up Display. The five-step selection
  ranges from analogue, to driving-related information, to the contents
  of the communications system, to augmented-reality projection, right
  up to entry into virtual worlds. In parallel, dimmable windows can
  also be used to gradually fade out reality. Mixed reality can be
  experienced in BMW i Vision Dee in an immersive way that engages
  different senses without requiring any additional tools, creating a
  new dimension of driving pleasure for the user.</p>
<p>
  <strong>Advanced BMW Head-Up-Display: in NEUE KLASSE from 2025</strong>
  <br />The BMW Group is known in the automotive sector as a trailblazer
  for the Head-Up-Display and has systematically refined this technology
  over the past two decades. In BMW i Vision Dee, projection across the
  entire width of the windscreen allows information to be displayed on
  the largest possible surface – which only becomes recognisable as a
  display once it is activated. In this way, the BMW Group demonstrates
  the huge potential of projection technology and BMW i Vision Dee
  visualises how a advanced Head-Up-Display could also be utilised in
  the future for the display and operating concept. The
  standard-production version of the BMW Head-up-</p>
<p>Display extending across the full width of the windscreen will be
  used in the models of the NEUE KLASSE from 2025 onwards.</p>
<p>
  <strong>Welcome scenario with voice and phygital icons</strong>
  <br />The digital experience already begins outside the vehicle, with
  a personalised welcome scenario that combines graphical elements,
  light and sound effects. Natural language serves as the simplest, most
  intuitive form of interaction, enabling perfect understanding between
  humans and their vehicles. The headlights and the closed BMW kidney
  grille also form a common phygital (fusion of physical and digital)
  icon on a uniform surface, allowing the vehicle to produce different
  facial expressions. This means BMW i Vision Dee can talk to people
  and, at the same time, express moods such as joy, astonishment or
  approval visually. BMW i Vision Dee can also project an image of the
  driver’s avatar onto the side window to further personalise the
  welcome scenario.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>World premiere for full-colour E Ink technology</strong></p>
<p>Following the spectacular debut of the BMW iX Flow Featuring E Ink at
  CES 2022, the BMW Group is now unveiling a full-colour version of the
  E Ink technology in BMW i Vision Dee that will be used as the outer
  skin of the vehicle for the first time worldwide.</p>
<p>BMW i Vision Dee, rather than simply alternating between black and
  white, now showcases a multi-coloured, fully variable and individually
  configurable exterior. An ePaper film from the BMW Group’s cooperation
  partner, E Ink, is applied to the body to create this magical display
  of colour. Up to 32 colours can be displayed.</p>
<p>The body surface of the BMW i Vision Dee is divided into 240 E Ink
  segments, each of which is controlled individually. This allows an
  almost infinite variety of patterns to be generated and varied within
  seconds. The laser cutting process used to trim the films and the
  electronic control design were developed in partnership with E Ink.
  The adaptation of this technology for curved surfaces and the
  programming of the animations were developed by BMW Group’s in-house
  engineers – enabling a form of customisation that is unique throught
  the automotive sector worldwide.</p>
<p>
  <strong>Reductive design – inside and out</strong></p>
<p>The design of BMW i Vision Dee has been deliberately pared down to
  focus attention on the digital experience and the DNA of the BMW
  brand. The exterior is defined by the classic three-box sedan design
  that forms the core of the BMW brand. Traditional design elements,
  like the BMW kidney grille, twin circular headlights and the
  Hofmeister kink, are reimagined, with phygital icons replacing
  analogue elements. This gives BMW i Vision Dee its own digital, but
  human, character.</p>
<p>Inside, digitalisation goes hand in hand with reductive use of
  materials, operating controls and displays to ensure nothing distracts
  from the digital experience and the new feeling of enhanced driving
  pleasure. The unconventional design of the steering wheel, with its
  central vertical spoke, creates touchpoints that come to life when
  approached or touched and can be operated by moving the thumb. These
  phygital touchpoints control selection of the content projected onto
  the windscreen and, together with the Head-Up Display, thus support
  the principle of “hands on the wheel, eyes on the road”.</p>
<p>“With BMW i Vision Dee, we are showing how the car can be seamlessly
  integrated into your digital life and become a trusty companion. The
  vehicle itself becomes your portal to the digital world – with the
  driver always in control,” said Adrian van Hooydonk, head of BMW Group
  Design. “Implemented the right way, technology will create worthwhile
  experiences, make you a better driver and simply bring humans and
  machines closer together.”</p>
<p>Another milestone on the road to the NEUE KLASSE</p>
<p>The future of the BMW Group is electric, circular and digital. BMW i
  Vision Dee represents the digital aspect of this trio and will be
  another milestone on the road to the next vehicle generation, the NEUE
  KLASSE. <a name="_Hlk119244296"></a>The BMW Group will provide further
  insights and glimpses of the revolutionary vehicle concept of the NEUE
  KLASSE over the course of 2023.</p>
<p># # #</p>
<p>
  <strong>About BMW North America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003. The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  the Rolls-Royce brand of Motor Cars; Designworks, a strategic design
  consultancy based in California; a technology office in Silicon
  Valley, and various other operations throughout the country. BMW
  Manufacturing Co., LLC in South Carolina is the BMW Group global
  center of competence for BMW X models and manufactures the X3, X4, X5,
  X6 and X7 Sports Activity Vehicles. The BMW Group sales organization
  is represented in the U.S. through networks of 350 BMW passenger car
  and BMW Sports Activity Vehicle centers, 146 BMW motorcycle retailers,
  105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.
  BMW (US) Holding Corp., the BMW Group's sales headquarters for North
  America, is located in Woodcliff Lake, New Jersey.</p>
<p># # #</p>
<p>
  <strong>Journalist note: </strong>Information about BMW Group and its
  products in the USA is available to journalists on-line at <a href="http://www.bmwusanews.com">www.bmwusanews.com</a> and <a href="http://www.press.bmwna.com">www.press.bmwna.com</a>. </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Phil DiIanni<br>Tel: +1-201-571-5660<br>E-mail: <a href="mailto:phil.diianni@bmwna.com">phil.diianni@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Thu, 05 Jan 2023 05:15:00 +0100</pubDate>
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                        <title>Magical exterior colour-change: The BMW iX Flow featuring E Ink.</title>
                        <link>https://newsroom.bmwgroup.com/americas/magical-exterior-colour-change-the-bmw-ix-flow-featuring-e-ink/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/magical-exterior-colour-change-the-bmw-ix-flow-featuring-e-ink/</guid><pp:caseid>779563</pp:caseid><pp:summary><![CDATA[+++ World premiere: Body surface with real color change thanks to electrophoretic technology +++ Potential for future interior and exterior applications +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>Digitisation is delivering an integrated user
  experience characterised by individuality and emotionalisation in the
  interior of current BMW models. The My Modes allow the driver to
  tailor the atmosphere in the interior entirely to their personal mood
  and the driving experience they want. With the BMW iX Flow featuring E
  Ink being presented on the occasion of CES 2022, the Munich-based
  premium car manufacturer is offering the prospect of a future
  technology that uses digitisation to also adapt the exterior of a
  vehicle to different situations and individual wishes. The surface of
  the BMW iX Flow featuring E Ink can vary its shade at the driver's prompting.</p>
<p>
  <strong>Frank Weber, Member of the Board of Management of BMW AG,
    Development: </strong>"Digital experiences won't just be
  limited to displays in the future. There will be more and more melding
  of the real and virtual. With the BMW iX Flow, we are bringing the car
  body to life."</p>
<p>The fluid colour changes are made possible by a specially developed
  body wrap that is tailored precisely to the contours of the
  all-electric Sports Activity Vehicle from BMW. When stimulated by
  electrical signals, the electrophoretic technology brings different
  colour pigments to the surface, causing the body skin to take on the
  desired colouration. Adrian van Hooydonk, Head of BMW Group Design:
  "The BMW iX Flow is an advanced research and design project and a
  great example of the forward thinking that BMW is known for."</p>
<p>The innovative E Ink technology opens completely new ways of changing
  the vehicle's appearance in line with the driver's aesthetic
  preferences, the environmental conditions or even functional
  requirements. The technology thus offers unprecedented potential for
  personalisation in the area of exterior design. The BMW iX Flow
  featuring E Ink demonstrates this potential to impressive effect.
  Against this background, the BMW Group is driving the development of
  the technology so that a new form of personalisation can be
  experienced both on the outside and in the inside of future production vehicles.</p>
<p>Already today, the colour chosen for a car is an expression of the
  driver's personality. The choice of exterior paints available for
  current BMW models covers a wide colour spectrum. In this way, the
  longing for a wildly expressive, extravagant, or sporty appearance on
  the outside can be taken into account as well as the desire for an
  understated, subtle or elegant appearance. New variants are added each
  year that reflect the characteristics of the model in question and
  that allow the brand to keep setting trends in the area of exterior design.</p>
<p>New technologies will provide a whole new level of decision-making
  freedom in the future. "This gives the driver the freedom to
  express different facets of their personality or even their enjoyment
  of change outwardly, and to redefine this each time they sit into
  their car," says Stella Clarke, Head of Project for the BMW iX
  Flow featuring E Ink. "Similar to fashion or the status ads on
  social media channels, the vehicle then becomes an expression of
  different moods and circumstances in daily life."</p>
<p>
  <strong>How a variable exterior colour can increase
  efficiency.<br /></strong>A variable exterior colour can also
  contribute to wellness in the interior and to the efficiency of the
  vehicle. This is done by taking account of the different abilities of
  light and dark colours when it comes to reflecting sunlight and the
  associated absorption of thermal energy. A white surface reflects a
  lot more sunlight than a black one. By implication, heating of the
  vehicle and passenger compartment as a result of strong sunlight and
  high outside temperatures can be reduced by changing the exterior to a
  light colour. In cooler weather, a dark outer skin will help the
  vehicle to absorb noticeably more warmth from the sun.</p>
<p>In both cases, selective colour changes can help to cut the amount of
  cooling and heating required from the vehicle's air conditioning. This
  reduces the amount of energy the vehicle electrical system needs and
  with it also the vehicle's fuel or electricity consumption. In an
  all-electric car, changing the colour in line with the weather can
  therefore also help to increase the range. In the interior, the
  technology could, for example, prevent the dashboard from heating up
  too much.</p>
<p>E Ink technology itself is extremely energy efficient. Unlike
  displays or projectors, the electrophoretic technology needs
  absolutely no energy to keep the chosen colour state constant. Current
  only flows during the short colour changing phase.</p>
<p>
  <strong>Millions of paint capsules in a custom wrap.
  <br /></strong>Electrophoretic colouring is based on a technology
  developed by E Ink that is most well-known from the displays used in
  eReaders. The surface coating of the BMW iX Flow featuring E Ink
  contains many millions of microcapsules, with a diameter equivalent to
  the thickness of a human hair. Each of these microcapsules contains
  negatively charged white pigments and positively charged black
  pigments. Depending on the chosen setting, stimulation by means of an
  electrical field causes either the white or the black pigments to
  collect at the surface of the microcapsule, giving the car body the
  desired shade.</p>
<p>Achieving this effect on a vehicle body involves the application of
  many precisely fitted ePaper segments. Generative design processes are
  implemented to ensure the segments reflect the characteristic contours
  of the vehicle and the resulting variations in light and shadow. The
  generative design algorithms enable the necessary formability and
  flexibility required to tailor the ePaper exactly to the design lines
  of the vehicle.</p>
<p>Laser cutting technologies guarantee high precision in generating
  each segment. After the segments are applied and the power supply for
  stimulating the electrical field is connected, the entire body is
  warmed and sealed to guarantee optimum and uniform colour reproduction
  during every colour change.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Phil DiIanni<br>Tel: +1-201-571-5660<br>E-mail: <a href="mailto:phil.diianni@bmwna.com">phil.diianni@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Concept Vehicles &amp; Design,Mobility of the future]]></category>
            <pubDate>Wed, 05 Jan 2022 20:00:00 +0100</pubDate>
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                        <title>The BMW Concept XM – power and luxury beyond all conventions.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-bmw-concept-xm---power-and-luxury-beyond-all-conventions/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-bmw-concept-xm---power-and-luxury-beyond-all-conventions/</guid><pp:caseid>779437</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ. – November 29, 2021 Today at Art Basel’s 2021 Miami Beach show, BMW M GmbH is presenting a radical new vehicle concept on the global stage for the first time. The BMW Concept XM looks ahead to the most powerful BMW M car ever to go into series production, which is set to begin at the end of 2022. Electrification underpins an extraordinary driving experience which allows the driver to both glide along in near silence and enjoy the engaging pleasure of high performance driving, M-style. The BMW Concept XM provides a preview of the new front end design for BMW’s forthcoming luxury-class models. It also introduces a highly progressive and distinctive take on BMW X model design, and an all-new form of luxury and sense of space for the interior.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>“<strong>Please Note: The BMW Concept XM press release has been
    updated with new information to more accurately reflect the power
    rating of 740 bhp and a maximum torque of 738 lb-ft. The power was
    previously listed as 750 ps.</strong></p>
<ul>
  <li>BMW M GmbH’s vision of future high-performance X vehicle design.</li>
  <li>The first standalone BMW M vehicle since the iconic M1.</li>
  <li>Global unveiling at Art Basel Miami Beach 2021.</li>
  <li>Production to begin in late 2022 at Plant Spartanburg, South Carolina.</li></ul>
<p>
  <strong>Woodcliff Lake, NJ. – November 29, 2021</strong>
  <a name="_Hlk85622828"></a>
  <a name="_Hlk62589832"></a>Today at Art Basel’s 2021 Miami Beach show,
  BMW M GmbH is presenting a radical new vehicle concept on the global
  stage for the first time. The BMW Concept XM looks ahead to the most
  powerful BMW M car ever to go into series production, which is set to
  begin at the end of 2022. Electrification underpins an extraordinary
  driving experience which allows the driver to both glide along in near
  silence and enjoy the engaging pleasure of high performance driving,
  M-style. The BMW Concept XM provides a preview of the new front end
  design for BMW’s forthcoming luxury-class models. It also introduces a
  highly progressive and distinctive take on BMW X model design, and an
  all-new form of luxury and sense of space for the interior.</p>
<p>The series-production model – the BMW XM – will begin production at
  the end of 2022 at BMW Group Plant Spartanburg in South Carolina; the
  US being the most important sales market for the new high-performance
  vehicle. <a name="_Hlk87454521"></a>BMW M will therefore be
  introducing its first standalone vehicle since the legendary BMW M1 in
  the year it celebrates its 50<sup>th</sup> anniversary.  The BMW XM
  will be available only as a plug-in hybrid (PHEV) and exclusively as
  an M model. </p>
<p>
  <a name="_Hlk87454701"></a>The bold exterior styling of the BMW
  Concept XM reflects the vehicle’s exceptional performance attributes:
  power, agility, and precision, plus an all-electric range of up to 80
  km (WLTP) and up to 30 miles (preliminary estimate, not an official
  EPA value). The newly developed M Hybrid drive system in the BMW
  Concept XM brings together a V8 engine and a <a name="_Hlk89159279"></a>high-performance electric motor to develop a
  maximum output of 740 hp and peak torque of 738 lb-ft. The first
  electrified vehicle from BMW M GmbH in the high-performance segment is
  emphatically pointing the way forward for the future of the brand.</p>
<p>“The BMW Concept XM represents a complete re-imagining of the
  high-performance vehicle segment,” says Franciscus van Meel, CEO of
  BMW M GmbH. “It underlines the ability of BMW M GmbH to break with
  established conventions and push boundaries in order to offer fans of
  the brand the ultimate driving experience. The series-production
  vehicle – the first pure BMW M model since the legendary BMW M1 – also
  shows how we are approaching the step-by-step electrification of our brand.”</p>
<p>
  <strong>BMW M goes its own way in the luxury segment.</strong></p>
<p>The BMW Concept XM sees BMW M GmbH forging a distinctive path in the
  luxury segment. The car’s exterior emphasizes presence and extroverted
  appeal. Inside the BMW Concept XM, a distinct presentation of the
  driver-focused cockpit for which M models are renowned meets an
  all-new rear compartment design; with its high-comfort seats and
  illuminated, sculptural headliner, the M Lounge offers passengers a
  luxurious retreat.</p>
<p>
  <a name="_Hlk85626887"></a>“The design of the BMW Concept XM is an
  extravagant statement by BMW M in the heart of the luxury segment,”
  says Domagoj Dukec, Vice President BMW Design. “It has a resolutely
  standalone identity and embodies an expressive lifestyle like no other
  model in the BMW line-up.”</p>
<p>
  <strong>The front end: progressive design for maximum presence. </strong></p>
<p>
  <a name="_Hlk85227903"></a><a name="_Hlk85224515"></a>The BMW Concept
  XM debuts the new, progressive front end design for BMW’s luxury-class
  models, a version of which will be seen for the first time in 2022 as
  part of the BMW model offensive in the luxury segment. The headlights
  have been split into two separate modules, a new design feature which
  creates a visually arresting appearance. The daytime driving light
  signature in the sharply styled, slim upper module is particularly
  eye-catching. The kidney grille featuring horizontal slats sits boldly
  between the headlights and tapers towards the outer edges, producing a
  near-octagonal outline that emphasises the front end’s dynamic
  character. The black kidney grille elements are enclosed within an
  intricate surround and appear almost to be floating freely within a
  high-gloss black surface. M-style double bars within the grille add to
  the perception of width. Vibrant contour lighting sets off the grille,
  ensuring the striking composition of the kidneys and the daytime
  driving lights is immediately recognizable even in the dark. The new
  XM logo in the kidney grille and the large air intakes allude to the
  power of the V8 engine, which is teamed with the electric motor to
  form the M Hybrid system. <a name="_Hlk85622849"></a></p>
<p>
  <strong>M-specific details point to uninhibited performance.</strong></p>
<p>The greenhouse of the BMW Concept XM rises vertically, accentuating
  the front end’s strong, imposing feel. The color of the roof contrasts
  with the black finish of the A-pillars. The windscreen appears to have
  a steeper rake as a result, injecting a modern vitality into the front
  end. Slim LED lights have been incorporated into the roof above the
  A-pillars. The boldly sculpted hood extends the contours of the kidney
  grille back in the form of two power domes. A pair of air intakes in
  the hood mimic the appearance of the LED lights in the roof and add
  extra dynamic flair. Framing the statuesque body at its lower edge are
  the clean-cut black surfaces of the front apron. Triangular
  body-colored blades at the outer edges accentuate the vertical air
  intakes while emphasising the sporty and robust stance of the BMW
  Concept XM.</p>
<p>
  <strong>The side view: an expression of unbridled dynamism. </strong></p>
<p>
  <strong> </strong>The powerful and heavily contoured proportions of
  the BMW Concept XM highlight the vehicle’s confidently unique identity
  and draw the eye to the coupé-like character of the body. The visually
  striking front end, long hood and stretched, sloping roofline present
  a characterful design with a distinctive silhouette. The side glass
  tapers significantly as it approaches the rear, heightening the
  athleticism of the side view.</p>
<p>The two-tone paint finish of the BMW Concept XM further accentuates
  its distinctive lines: the upper section is matte gold-bronze, while
  the lower section is finished in Space Grey Metallic. Below the side
  glass, a broad, high-gloss black boundary – the “black belt” –
  separates the two exterior colors. The signature two-post M exterior
  mirrors give the car a technical, sporty edge. The charge port door
  aft of the front-left wheel is a reminder of the M Hybrid drive system within.</p>
<p>Throughout the side view, deliberately short character lines, which
  start off boldly before fading softly, accentuate the car’s agile,
  modern feel. The expressive rear lights extend well into the car’s
  flanks and create a striking transition into the rear. The black
  cladding above the wheels and on the side skirts – typical of BMW X
  models – is sharply defined and gives the body an elevated appearance.
  The elongated body sits on 23-inch light-alloy wheels, which bring
  extra power and solidity to the side view.</p>
<p>
  <strong>The rear</strong>
  <strong>: powerful stature and newly interpreted design.</strong></p>
<p>The design of the rear end likewise accentuates the vehicle’s
  powerful stature, and the BMW Concept XM cuts a low and sporty figure
  from this angle. The rear window is mounted almost seamlessly. The
  fresh interpretation of the design can also be seen in the arrangement
  of the two BMW roundels, which are laser-etched into the rear window
  below each of the two cantrails. This is a stylistic reference to the
  BMW M1; until now, the only example of a standalone model developed
  exclusively by BMW M GmbH.</p>
<p>Lower down at the rear, prominently flared wheel arches draw
  attention to the BMW Concept XM’s powerful stance on the road.
  Extremely slim L-shaped rear lights extending across almost the entire
  width of the rear add to the effect. The lights themselves are
  completely black when not active, revealing a precise and uniform beam
  of red when switched on. Dominating the rear apron are the
  characteristic twin tailpipes of BMW M models. The dual-branch,
  twin-tailpipe exhaust system employed here reduces backpressure for
  the V8 engine while generating the emotionally rich M-typical
  soundtrack accompanying the engine’s formidable power delivery. The
  vertical arrangement and hexagonal shape of the tailpipes breathe new
  life into this classically iconic design element.</p>
<p>
  <strong>The interior design – high performance and extroverted luxury.</strong></p>
<p>Inside the BMW Concept XM, the driver will find a distinctive
  M interpretation of driver-focused cockpit design. The lines and
  surface design of the instrument panel, center console, door trim and
  seats give the ambience in the front compartment a progressive feel
  with their powerful geometry and high-quality materials. Brown,
  vintage-look leather, copper and carbon fiber create a bridge between
  luxury and motorsport. A bold trim element provides clear visual
  separation between the driver’s area and the other sections of the interior.</p>
<p>Inside the cockpit area, a decorative surface made from carbon fiber
  with interwoven copper thread creates a sporty and distinctive
  backdrop for displays, air vents and control/operating elements. The
  new BMW Curved Display screen positioned above it creates a balance
  between traditional driver focus and modern digital presentation. Red
  accents on the steering wheel and center console are M-specific
  references to the vehicle’s sporting intention. A trio of vertical
  elements presented in the three colors of the BMW M brand logo form
  the heart of the center console.</p>
<p>
  <strong>Spacious and luxurious: the M Lounge. </strong></p>
<p>
  <strong>
    <br /></strong>The unwavering driver focus of the front compartment
  contrasts with the indulgently luxurious, lounge-like ambience in the
  rear of the BMW Concept XM. Special materials, visually powerful
  surfaces and expressive details turn the rear seating into the
  exclusive M Lounge. Black-tinted rear side windows underscore the
  abiding sense of privacy here. While warm brown leather dominates the
  front compartment, the rear is presented in the deep aquamarine shade
  Petrol. The broad rear bench with its deep recesses forms an inviting
  space to relax. Only the diamond-shaped area of the head restraints –
  which provides the support familiar from BMW M Sport seats in other
  models – is finished in leather. The lower sections of the seats offer
  enveloping comfort and an exclusive salon-like atmosphere with their
  luxurious velvet upholstery and diamond quilting. Deep pile carpeting
  in a diamond pattern adds to the sense of exclusivity.</p>
<p>
  <strong>Illuminated and sculptural: the </strong>
  <strong>headliner</strong>
  <strong>.</strong></p>
<p>The visual highlight of the cabin is the headliner with its
  three-dimensional prism structure. A combination of indirect and
  direct lighting produces a relief-like structure which showcases the
  headliner as a work of art. Together with the ambient lighting, it
  highlights the BMW Concept XM’s blend of luxury and comfort to
  extremely striking effect. The ambient lighting can be activated in
  the three BMW M colors.</p>
<p>
  <strong>BMW Curved Display with M-specific user interface.</strong></p>
<p>Based on the latest generation of BMW iDrive, the M-specific version
  of the control/operation system renders the high-performance character
  of the BMW Concept XM within the digital world. Displayed in the
  familiar three M colors, the user interface lends itself perfectly to
  a sporty driving experience. It presents the modes of the hybrid drive
  system as well as the pure-electric driving mode with captivating
  aesthetic appeal. The BMW Curved Display provides the perfect stage
  for presenting this tailored design and previews the user interface
  that will bring extra intensity to the driving experience in all
  future BMW M models.</p>
<p>
  <strong>BMW Group In America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
  based in California; a technology office in Silicon Valley and various
  other operations throughout the country.  BMW Manufacturing Co., LLC
  in South Carolina is the BMW Group global center of competence for BMW
  X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity
  Vehicles. The BMW Group sales organization is represented in the U.S.
  through networks of 351 BMW passenger car and BMW Sports Activity
  Vehicle centers,144 BMW motorcycle retailers, 110 MINI passenger car
  dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding
  Corp., the BMW Group’s sales headquarters for North America, is
  located in Woodcliff Lake, New Jersey.</p>
<p>#      #      #</p>
<p>
  <a href="http://www.bmwgroup.com">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupview">http://www.youtube.com/BMWGroupview</a></p>
<p>Google+: <a href="http://googleplus.bmwgroup.com">http://googleplus.bmwgroup.com</a></p>
<p>#      #      #</p>
<p>
  <strong>Journalist note: </strong>Information about BMW Group and its
  products in the USA is available to journalists on-line at <a href="http://www.bmwusanews.com">www.bmwusanews.com</a>, <a href="http://www.miniusanews.com">www.miniusanews.com</a> and <a href="http://www.press.bmwna.com">www.press.bmwna.com</a>. </p>
<p>#      #      #</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Jay Hanson<br>Tel: +1-201-307-4085<br>E-mail: <a href="mailto:jay.hanson@bmwna.com">jay.hanson@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Design]]></category>
            <pubDate>Tue, 30 Nov 2021 02:00:00 +0100</pubDate>
            <pp:lastModified>Tue, 30 Nov 2021 02:00:00 +0000</pp:lastModified>
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                        <title>The original – new every time: The MINI 3-door,  the MINI 5-door,  the MINI Convertible.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-original---new-every-time-the-mini-3-door--the-mini-5-door--the-mini-convertible/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-original---new-every-time-the-mini-3-door--the-mini-5-door--the-mini-convertible/</guid><pp:caseid>779407</pp:caseid><pp:summary><![CDATA[• First time three of the five MINI models receive simultaneous updates  • No price increase for third model year in a row for the MINI Cooper SE   Woodcliff Lake, N.J., January 26, 2021. – MINI USA today unveiled the new MY 2022 MINI Hardtops and MINI Convertibles. The modern interpretation of the brand’s most iconic models, the new MINI Hardtops and Convertibles receive significant updates to the exterior, interior and infotainment and driving safety features while remaining authentic to the elements of the MINI DNA, including fun to drive, expressive design and personalization.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>
    <em>First time three of the five MINI models receive simultaneous
      updates </em></li>
  <li>
    <em>No price increase for third model year in a row for the MINI
      Cooper SE </em></li></ul>
<p>
  <strong> </strong></p>
<p>
  <strong>Woodcliff Lake, N.J., January 26, 2021. – </strong>
  <a href="https://www.miniusa.com/">MINI USA</a> today unveiled the new
    <a href="https://miniusa.com/comingsoon">MY 2022 MINI Hardtops and
    MINI Convertibles.</a> The modern interpretation of the brand’s most
  iconic models, the new MINI Hardtops and Convertibles receive
  significant updates to the exterior, interior and infotainment and
  driving safety features while remaining authentic to the elements of
  the MINI DNA, including fun to drive, expressive design and personalization.</p>
<p>These new Hardtop and Convertible models will start production in
  March 2021 and will include the MINI Hardtop 2 Door (Cooper, Cooper S,
  Cooper SE and John Cooper Works), the MINI Hardtop 4 Door (Cooper and
  Cooper S) and the MINI Convertible (Cooper, Cooper S and John Cooper
  Works) variants.</p>
<p>
  <strong>Exterior Design Highlights.</strong></p>
<p>The new MINI Hardtops and Convertibles come with an array of
  brand-new exterior content that will excite both loyal MINI
  enthusiasts and new customers interested in getting behind the wheel
  of the definitive, premium small car in the U.S.</p>
<p>At the front end, the new MINI Hardtops and Convertibles feature the
  integration of air curtains on the front bumper and removal of the fog
  lights to further enhance the clarity of the front end and provide
  improved aerodynamics. The front end now also features a new single
  unbroken hexagon front grille that extends low to the road with the
  safety bar now hidden underneath a body color panel, further
  accentuating the look of the iconic and recognizable face of the MINI.
  To meet the need for increased air cooling, the Cooper S and John
  Cooper Works variants also include a pair of air intakes with
  high-gloss black surrounds to the left and right of the central intake.</p>
<p>The new rear bumpers also feature visual changes that give the MINI a
  widened geometry to emphasize a wider stance and sportiness. The rear
  apron also picks up the hexagonal graphic from the front end, while
  the iconic twin-tailpipe exhaust system is framed to sophisticated
  effect in one sweeping movement by body-colored surfaces. The MINI
  John Cooper Works also now features an eye-catching diffuser to
  provide the tail of the car with dynamic racing intent.</p>
<p>The MINI Hardtops and Convertibles also feature new side scuttle
  designs and wheel arch trims also help emphasis the sportiness of the
  vehicle. The existing wheel portfolio is also enriched to include new
  17” and 18” wheels, including the new 18” Circuit Spoke 2-tone and the
  new 18” Pulse Spoke 2-tone.</p>
<p>In addition to three new exterior colors, including Island Blue,
  Rooftop Grey and Zesty Yellow, the new MINI Hardtops are available
  with a Multitone Roof, a color gradient of Soul Blue, Pearly Aqua, and
  Jet Black in combination with black mirror caps. This is a unique
  feature in the automotive industry thanks to a new, innovative
  painting technology at Plant Oxford.</p>
<p>The new MINI Hardtops and Convertibles also come standard with LED
  headlights with a high global back inner housing. Along the side, the
  new models have a modernized side scuttle design including LED
  indicators and model specific inserts. Standard LED Headlights are
  coupled together with our unique Union Jack LED Taillights, which will
  also be included in every new MINI Hardtop and Convertible. For those
  seeking even more personalization and style, the optional Piano Black
  Exterior is now available on door handles, fuel lid (Cooper S/JCW),
  exhaust end pipes (Cooper/Cooper S), MINI Logos and model badges
  (Cooper/Cooper S/Cooper SE) in black.</p>
<p>
  <strong>Interior Design Highlights.</strong></p>
<p>The new MINI Hardtops and Convertibles also include a variety of new
  features and content in the interior, with a strong focus on
  Infotainment & Digitalization.</p>
<p>When hopping into the cockpit, the driver and passenger will no doubt
  notice the 8.8“-screen embedded in the center instrument design, which
  is now standard on all models. It is combined with the all-new user
  experience with a completely modernized look & feel, configurable
  live widgets and two available color schemes (Lounge & Sport). New
  for the updated models, Sirius Satellite Radio is now also standard on
  all MINIs across the range as of Model Year 22. The new and
  contemporary interior atmosphere is rounded off by the new MINI
  Ambient Light with 6 different colors always matching perfectly to the
  selected mode.</p>
<p>In the cooler climates, the driver will also quickly notice the
  heated steering wheel that guarantees warm hands and comfort for
  maximum driving experience, even on the coldest days. The newly
  designed steering wheel also comes with horizontal spokes, buttons
  integrated in even surface with Piano Black finish, as well as a new
  design for the lower spoke in both steering wheel variants & sport
  steering wheel in leather is standard.</p>
<p>
  <strong>
    <br /></strong>The new MINI Hardtops and Convertibles will now also
  feature increased safety with our Driving Assistant available as
  standard on all U.S. bound MINIs, with the inclusion of Lane Departure
  Warning which can actively alert the driver through steering wheel
  vibration. Drivers can also enjoy the comfort of our extended Active
  Cruise Control, which is now able to break down to 0 mph (only with
  automatic and dual clutch transmission).</p>
<p>
  <strong>The New MINI Cooper SE.</strong></p>
<p>The new enhancements made to the MINI Hardtops certainly does not
  exclude the MINI Cooper SE. The fully electric variant of the MINI
  Hardtop will get the same exterior updates to the front and rear
  bumpers, side scuttles and front grille, along with the Piano Black
  Exterior contents mentioned above and the Multitone roof. The MINI
  Cooper SE creates its own identity with its yellow-accented 'S' and
  closed-off radiator grille. Additional wheels will be available for
  the MINI Cooper SE as of March 2021, including 16” Victory Spoke
  black, 17” Tentacle Spoke black and 17” Scissor Spoke 2-tone.</p>
<p>The MINI Cooper SE will also receive most of the interior updates as
  well, including the new steering wheel design, new center instrument
  design with 8.8” screen, heated steering wheel, lane departure
  warning, and Sirius Satellite Radio as standard.</p>
<p>
  <strong>MINI Electric Collection 2021.</strong></p>
<p>With the MINI Electric Collection 2021 we will be introducing a
  unique and progressive limited edition for the MINI Cooper SE.
  Carefully selected adaptations on interior and exterior underline the
  Collection’s individual character and uniqueness.</p>
<p>
  <strong>U.S. Market Pricing</strong></p>
<p>Despite all the new standard equipment upgrades, including the
  addition of LED Headlights, a new Digital Instrument Cluster, Lane
  Departure Warning and all the aesthetic updates, the MY 2022 MINI
  Hardtops and Convertibles will see only a $500 increase across most
  trim levels. At the same time, several highly popular trim levels will
  see no price increase from MY 2021 to MY 2022, including the Signature
  and Iconic trims on the MINI Cooper S Hardtop and MINI Cooper S
  Convertible, the Iconic trim on the MINI John Cooper Works Hardtop and
  MINI John Cooper Works Convertible. The Signature trim for both the
  MINI John Cooper Works Hardtop and the MINI John Cooper Works
  Convertible received a larger increase due to the addition of optional
  equipment to those trim levels.</p>
<p>For the third straight model year, the MINI Cooper SE will not see a
  price increase and will remain at a with a Manufacturer’s
    Suggested <strong>Retail Price (MSRP) of $29,900</strong> plus an
  additional $850 Destination & Handling fee.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>MINI Hardtop 2 Door</strong></p>

  
    
      
    
      
    
      
    
      
    
      
    
      
    
      
    
      
    
      
    
      
    
      
    
      
    
      <table border="1" cellpadding="1" cellspacing="0" style="border-collapse: collapse;width: 100.0%;height: 100.0%;" width="100%"><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong>Variant</strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>Trim</strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>MY 21</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>MY22</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong>C</strong>
          <strong>ooper </strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>C</strong>
          <strong>lassic</strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$22,400</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$22,900</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>S</strong>
          <strong>ignature</strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$26,400</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$26,900</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>Iconic</strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$30,400</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$30,900</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong>Cooper S</strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>Classic </strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$26,400</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$26,900</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>Signature</strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$30,900</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$30,900</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>Iconic</strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$34,900</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$34,900</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong>John Cooper Works</strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>Classic </strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$32,400</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$32,900</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>Signature</strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$34,900</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$35,900</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>Iconic</strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$39,900</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$39,900</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong>Cooper SE</strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>Classic </strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$29,900</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$29,900</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>Signature</strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$33,900</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$33,900</strong></p></td></tr><tr><td style="width: 103.25pt;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.75pt;" valign="top"><p>
          <strong>Iconic</strong></p></td><td style="width: 99.0pt;" valign="top"><p>
          <strong>$36,900</strong></p></td><td style="width: 99.05pt;" valign="top"><p>
          <strong>$36,900</strong></p></td></tr></table>
<p>
  <strong>Note: </strong>Standard $1,000 price differential between 2
  Door, and 4 Door Hardtop</p>
<p>
  <strong> </strong></p>
<p>
  <strong>MINI Convertibles</strong></p>

  
    
      
    
      
    
      
    
      
    
      
    
      
    
      
    
      
    
      
    
      <table border="1" cellpadding="1" cellspacing="0" style="border-collapse: collapse;width: 100.0%;height: 100.0%;" width="100%"><tr style="height: 20.0px;"><td style="width: 89.0px;height: 20.0px;" valign="top"><p>
          <strong>Variant</strong></p></td><td style="width: 94.0px;height: 20.0px;" valign="top"><p>
          <strong>Trim</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>MY 21</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>MY22</strong></p></td></tr><tr style="height: 20.0px;"><td style="width: 89.0px;height: 20.0px;" valign="top"><p>
          <strong>C</strong>
          <strong>ooper </strong></p></td><td style="width: 94.0px;height: 20.0px;" valign="top"><p>
          <strong>C</strong>
          <strong>lassic</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$27,400</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$27,900</strong></p></td></tr><tr style="height: 20.0px;"><td style="width: 89.0px;height: 20.0px;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.0px;height: 20.0px;" valign="top"><p>
          <strong>S</strong>
          <strong>ignature</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$31,400</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$31,900</strong></p></td></tr><tr style="height: 20.0px;"><td style="width: 89.0px;height: 20.0px;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.0px;height: 20.0px;" valign="top"><p>
          <strong>Iconic</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$35,400</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$35,900</strong></p></td></tr><tr style="height: 20.0px;"><td style="width: 89.0px;height: 20.0px;" valign="top"><p>
          <strong>Cooper S</strong></p></td><td style="width: 94.0px;height: 20.0px;" valign="top"><p>
          <strong>Classic </strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$31,400</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$31,900</strong></p></td></tr><tr style="height: 20.0px;"><td style="width: 89.0px;height: 20.0px;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.0px;height: 20.0px;" valign="top"><p>
          <strong>Signature</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$35,900</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$35,900</strong></p></td></tr><tr style="height: 20.0px;"><td style="width: 89.0px;height: 20.0px;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.0px;height: 20.0px;" valign="top"><p>
          <strong>Iconic</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$39,900</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$39,900</strong></p></td></tr><tr style="height: 35.0px;"><td style="width: 89.0px;height: 35.0px;" valign="top"><p>
          <strong>John Cooper Works</strong></p></td><td style="width: 94.0px;height: 35.0px;" valign="top"><p>
          <strong>Classic </strong></p></td><td style="width: 90.0px;height: 35.0px;" valign="top"><p>
          <strong>$38,400</strong></p></td><td style="width: 90.0px;height: 35.0px;" valign="top"><p>
          <strong>$38,900</strong></p></td></tr><tr style="height: 20.0px;"><td style="width: 89.0px;height: 20.0px;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.0px;height: 20.0px;" valign="top"><p>
          <strong>Signature</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$39,900</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$40,650</strong></p></td></tr><tr style="height: 20.0px;"><td style="width: 89.0px;height: 20.0px;" valign="top"><p>
          <strong> </strong></p></td><td style="width: 94.0px;height: 20.0px;" valign="top"><p>
          <strong>Iconic</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$44,900</strong></p></td><td style="width: 90.0px;height: 20.0px;" valign="top"><p>
          <strong>$44,900</strong></p></td></tr></table>
<p>
  <strong> </strong></p>
<p>
  <strong>Pricing listed above does not include the additional $850
    Destination & Handling fee.</strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>For more information on the new MINI Hardtops and MINI
    Convertibles, please review the global press release. Technical spec
    sheets are available for download for the </strong>
  <a href="https://www.miniusanews.com/newsrelease.do?id=1218&mid=">MINI
    Hardtop 2 Door</a>
  <strong>, </strong>
  <a href="https://www.miniusanews.com/newsrelease.do?id=1217&mid=">MINI
    Hardtop 4 Door</a>
  <strong> and </strong>
  <a href="https://www.miniusanews.com/newsrelease.do?id=1219&mid=">MINI Convertible</a>
  <strong> by clicking the hyperlinks. Official </strong>
  <a href="https://www.miniusanews.com/image-gallery.do?method=view&imageGalleryId=478&mid=1">press photos</a>
  <strong> and b-roll packages for the </strong>
  <a href="https://www.miniusanews.com/mediacenter.do?method=viewChannel&cid=698721823066">MINI
    Hardtop 2 Door</a>
  <strong>, </strong>
  <a href="https://www.miniusanews.com/mediacenter.do?method=viewChannel&cid=114cce5b73159">MINI
    Hardtop 4 Door</a>
  <strong> and </strong>
  <a href="https://www.miniusanews.com/mediacenter.do?method=viewChannel&cid=18a1b758e3243">MINI Convertible</a>
  <strong> are available by clicking the hyperlinks or by visiting </strong>
  <a href="https://www.miniusanews.com/homepage.do">MINIUSANEWS.com</a>
  <strong>.</strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>Consumers can find more information about the new MY 2022 MINI
    Hardtops and Convertibles by visiting </strong>
  <a href="https://miniusa.com/comingsoon">MINIUSA.com/coming</a>soon.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>About MINI in the US</strong></p>
<p>MINI is an independent brand of the BMW Group. In the United States,
  MINI USA operates as a business unit of BMW of North America, LLC,
  located in Woodcliff Lake, New Jersey and includes the marketing and
  sales organizations for the MINI brand. The MINI USA sales
  organization is represented in the U.S. through a network of 117 MINI
  passenger car dealers in 39 states. MINI USA began selling vehicles in
  the U.S. in 2002 with the introduction of the MINI Cooper and MINI
  Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to
  encompass a model range of five unique vehicles.</p>
<p>Journalist notes: Media information about MINI and its products is
  available to journalists on-line at <a href="http://www.miniusanews.com/" target="_blank">www.miniusanews.com</a>.</p>
<p>#  #  #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Andrew Cutler<br>Tel: 201-307-3784<br>E-mail: <a href="mailto:andrew.cutler@miniusa.com">andrew.cutler@miniusa.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Cooper,Cooper Convertible,3 Door,5 Door,Electric,Product,MINI]]></category>
            <pubDate>Wed, 27 Jan 2021 00:05:00 +0100</pubDate>
            <pp:lastModified>Wed, 27 Jan 2021 00:05:00 +0000</pp:lastModified>
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                        <title>The sound of the BMW Concept i4.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-sound-of-the-bmw-concept-i4/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-sound-of-the-bmw-concept-i4/</guid><pp:caseid>779429</pp:caseid><pp:summary><![CDATA[+++ BMW IconicSounds Electric expands with sound of the BMW Concept i4 co-created with Hans Zimmer +++ Jointly developed start/stop sound in all electrified BMW models from July 2020 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich</strong>. The character of the Concept i4 is not only a
  product of its design, but also of its visionary sound profile. Hans
  Zimmer composed the sound of the BMW Concept i4 together with BMW
  sound designer Renzo Vitale under the brand name BMW IconicSounds
  Electric. BMW IconicSounds Electric will imbue BMW’s electric models
  with extra emotional depth by connecting the driver with the vehicle’s
  character on another level through individual tones and sounds.</p>
<p>“Renzo and I were inspired to bring together the past and future of
  BMW with the sound for the BMW Concept i4,” explains Zimmer. “We hope
  the sound we created is classic yet surprising and has a feeling of
  lightness that is fitting for the BMW brand.” The aural repertoire of
  the BMW Concept i4 stretches from the driving sounds in the Experience
  Mode “Core” to the more intense tones of “Sport”. Acoustic
  accompaniments to a door opening and when starting the car are
  likewise part of its soundscape.</p>
<p> </p>
<p>
  <strong>Sound by Hans Zimmer is the starting signal for electric
    driving pleasure.</strong></p>
<p>Hans Zimmer and Renzo Vitale presented the new start/stop sound in
  Zimmer’s Santa Monica studio back in November 2019. The ready-to-drive
  sound for all-electric BMW models and BMW plug-in hybrids will be
  introduced as a standard feature worldwide from July 2020. “The
  ability to design the sound in our vehicles makes it possible for us
  to spark positive emotions,” says Vitale. “The new start/stop sound is
  intended to instil a sense of excitement at the prospect of electric
  driving when the customer gets into their vehicle and begins the journey.”</p>
<p> </p>
<p>
  <strong>BMW IconicSounds Electric.</strong></p>
<p>The silence of electric drive systems is often cited as a major
  benefit of electric mobility. As the choice of electrified models
  increases, however, it also means some drivers are missing out on the
  emotional appeal of sound. Jens Thiemer, Senior Vice President
  Customer and Brand BMW: “Sound has always played an important role in
  the emotionalisation of our vehicles. Now we are taking the joy of
  sheer driving pleasure to a new level and are particularly pleased to
  be working with Hans Zimmer to create the new sound world of electric
  mobility at BMW. This collaboration will result in our forward-looking
  sound offering for electrified vehicles: BMW IconicSounds Electric.”</p>
<p>The BMW Concept i4 drive sound is the second developed for electric
  BMW vehicles with Hans Zimmer, following the presentation of the
  electric sound for the BMW Vision M NEXT at the #NEXTGen event in
  Munich in June 2019. “We have an extraordinary opportunity to turn
  electric driving in a BMW into a very special experience with the help
  of great sounds,” Zimmer commented in 2019. “I am relishing the
  challenge of co-designing the composition for future electric BMWs.”</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Oleg Satanovsky<br>Tel: +1-201-307-3755<br>E-mail: <a href="mailto:oleg.satanovsky@bmwna.com">oleg.satanovsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Concept Vehicles &amp; Design,Drive Technologies,Mobility of the future,Europe,Acoustics, Aerodynamics]]></category>
            <pubDate>Thu, 05 Mar 2020 09:00:00 +0100</pubDate>
            <pp:lastModified>Thu, 05 Mar 2020 09:00:00 +0000</pp:lastModified>
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                        <title>BMW Concept i4. STAY AHEAD IN STYLE.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-concept-i4-stay-ahead-in-style/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-concept-i4-stay-ahead-in-style/</guid><pp:caseid>779388</pp:caseid><pp:summary><![CDATA[Munich. The BMW Group is opening a new chapter in its history with the unveiling of a pure-electric Gran Coupe. The BMW Concept i4 takes electric drive to the core of the BMW brand and heralds a new era in Sheer Driving Pleasure. The BMW Concept i4 represents a look ahead to the BMW i4, slated to enter production in 2021 as the BMW Group’s first all-electric model in the premium midsize class.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group is opening a new chapter in its
  history with the unveiling of a pure-electric Gran Coupe. The BMW
  Concept i4 takes electric drive to the core of the BMW brand and
  heralds a new era in Sheer Driving Pleasure. The BMW Concept i4
  represents a look ahead to the BMW i4, slated to enter production in
  2021 as the BMW Group’s first all-electric model in the premium
  midsize class. It provides a whole new take on the dynamic excellence
  for which BMW is renowned and blends a modern, elegantly sporty design
  with the spaciousness and functionality of a four-door Gran Coupe –
  all while generating zero local emissions.</p>
<p>“The BMW Concept i4 brings electrification to the core of the BMW
  brand,” says Adrian van Hooydonk, Senior Vice President BMW Group
  Design. “The design is dynamic, clean and elegant. In short: a perfect
  BMW that happens to be zero emission.” The drivetrain’s standout
  numbers include an estimated EPA range of 270 miles / WLTP range of
  600 km, output of up to 530 hp, 0 – 100 km/h (62 mph) acceleration of
  approximately 4.0 seconds and a top speed in excess of 200 km/h (124
  mph). However, the driving qualities of the BMW Concept i4 cannot be
  expressed in figures alone. The virtually silent delivery of power
  creates an entirely new sensation of dynamism.</p>
<p>“The design of the BMW Concept i4 shows fantastic proportions, a
  powerfully expressive character and, of course, a lot of attention to
  detail,” adds Domagoj Dukec, Head of BMW Design. “With the BMW Curved
  Display, we have redefined BMW’s signature driver focus in an
  extremely elegant way. At the same time, the BMW Concept i4 transports
  a feeling of sustainable driving pleasure.” As part of the package,
  the Concept i4 includes several exterior and interior design elements
  which will make an appearance in both the BMW i4 and other
  electrically-powered production vehicles.</p>
<p> </p>
<p>
  <strong>The exterior – electrifying aesthetics.</strong></p>
<p>The modern, elegant exterior represents a deliberate counterpoint to
  the dynamic flair of the driving experience. The perfectly resolved
  Gran Coupe proportions create an authentic, modern and confident
  appearance. The long wheelbase, fastback roofline and short overhangs
  form a basic profile brimming with elegance and dynamism. With its
  four doors, the BMW Concept i4 offers not only a high level of
  everyday usability and practicality, but also a much larger interior
  than the car’s modern and dynamic proportions would immediately suggest.</p>
<p> </p>
<p>
  <strong>Clear surfaces and aerodynamic details.</strong></p>
<p>Crisp, smooth lines and taut volumes merge into a rich, smoothly
  contoured sculpture and create a clear surfacing language. The modern
  exterior paint shade Frozen Light Copper reprises a colour nuance
  displayed by the BMW Vision iNEXT and showcases the interplay of
  surfaces to visually stunning effect. Blue elements in the front end,
  flanks and rear end point to the car’s BMW i origins. They shine a
  spotlight on the signature BMW i icons and bring the technology below
  the surface to the fore – for example, the kidneys in their role as an
  intelligence panel, the mouldings in the side skirts concealing the
  battery technology, and the diffuser elements in the rear end, which
  fill the design space vacated by exhaust tailpipes and enhance
  aerodynamic efficiency.</p>
<p>A host of other aerodynamic measures maximise the car’s electric
  range. The blanked off kidney grille and clear aero lips provide
  detail examples of sophisticated airflow engineering at work. Another
  distinctive area of the car are the wheel rims. These have been
  designed exclusively for the BMW Concept i4 and blend aerodynamic and
  lightweight design; smooth – and therefore aerodynamically optimised –
  surfaces contrast with ultra-low-weight, high-strength spokes. The
  rims extend the car’s palette of colours and materials, emphasising
  its luxurious overall character.</p>
<p> </p>
<p>
  <strong>The front end – the eye-catching face of a new era.</strong></p>
<p>The front-end treatment of the BMW Concept i4 presents the familiar
  BMW icons in a new look, lending a visually powerful face to the
  electric age at BMW. The prominent, closed-off kidney grille provides
  a tangible connection between the past and future of BMW. The BMW icon
  also gains new functionality: With no combustion engine to require
  cooling, the grille now serves primarily as an “intelligence panel”
  housing various sensors. The grille teases the technology behind the
  scenes with a special design for this model. The headlights likewise
  provide a bridge between the past and the future; the classical
  four-eyed front end is reprised here with a very modern and pared-back
  interpretation. Two intricate, freestanding LED elements on either
  side integrate all of the requisite light functions. Clean surfaces
  and a small number of crisp lines around the grille create a
  contemporary front-end graphic with considerable visual impact. A BMW
  i-style blue accent in the grille surround sets the seal on the
  front-end styling.</p>
<p> </p>
<p>
  <strong>Taking the first steps with the new BMW brand identity</strong>.</p>
<p>In the course of the BMW Concept i4 presentation BMW is unveiling the
  brand’s new look for the first time. The new logo for communications
  also provides the basis for the badge on the BMW Concept i4. Its
  two-dimensional and transparent design ensures seamless integration
  and brings the special exterior colour shade Frozen Light Copper to
  even greater prominence. The concept car not only has the task of
  looking ahead to the future in terms of aesthetics, technology and
  innovation, it also explores the design potential within our BMW trademark.</p>
<p> </p>
<p>
  <strong>Striking rear end with aerodynamic features</strong>.</p>
<p>The rear of the BMW Concept i4 sits low over the road and cuts a
  broad, horizontally emphasised figure. The surfaces progress across
  the rear in a smooth and luxuriant movement, and give it a very modern
  and calm appearance. The long, slim L-shaped rear lights continue the
  theme. Below the rear lights, the inward-angled surfaces form
  aerodynamics-enhancing lips and incorporate vertical air outlets. The
  verticality of the design here emphasises the car’s sporting stance.
  Further down, the rear apron has a forceful presence and enhances
  aerodynamic efficiency. Where exhaust tailpipes would once have been
  found, diffuser elements in BMW i Blue indicate the presence of a
  pure-electric drive system and reference the design of the BMW i
  Vision Dynamics.</p>
<p> </p>
<p>
  <strong>The interior – innovation meets minimalism.</strong></p>
<p>The interior of the BMW Concept i4 focuses on those times when the
  driver chooses to pilot the car themselves. To this end, every element
  in the front of the cabin is trained on the driver. The new BMW Curved
  Display teams up with the steering wheel to reveal a new take on
  driver orientation and offers a look ahead to the display in the
  production versions of the BMW iNEXT and BMW i4. Here, the
  presentation surfaces of the information display and Control Display
  merge into a single unit inclined towards the driver. This screen
  grouping optimises presentation of information and makes the display’s
  touch operation more intuitive. Advanced display tech with
  non-reflective glass also removes the need for a shroud to shade the
  displays and therefore contributes to an extremely uncluttered and
  airy cockpit.</p>
<p>The BMW Curved Display encompasses a large proportion of the section
  in front of the driver and above the centre stack, and gives the front
  area a very modern appearance. Its slim, borderless form exudes
  quality and sophistication. Almost all operating functions are
  integrated into the display as part of an overall approach centred on
  reducing the number of haptic controls to the minimum. Even the
  climate control system now works by touch control.</p>
<p> </p>
<p>
  <strong>Focus on the essential.</strong></p>
<p>The front section of the interior around the BMW Curved Display also
  majors on pared-back design. The understated use of different
  materials and the fundamental arrangement of controls creates a modern
  yet also luxurious ambience. With this in mind, elements such as air
  outlets are integrated almost invisibly into the overall geometry and
  concealed behind strong patterns.</p>
<p>Accent strips in warm Gold Bronze blending to chrome lend the
  interior a high-class touch. The central control panel replaces a
  traditional gear lever with a toggle-type shifter. Elements such as
  the iDrive Controller and seat memory buttons in the doors are
  finished in a classy crystal glass. The cloth/leather combination for
  the seats – composed of microfibre with line graphics and natural
  leather tanned using olive leaf – sets a high-quality and sustainable
  seal on the interior. The overall result is a clearly structured,
  bright and airy cabin which brings across the tranquillity and
  authority of electric drive systems.</p>
<p> </p>
<p>
  <strong>Spacious rear compartment</strong>.</p>
<p>Rear-seat passengers are greeted by a generously-sized compartment
  offering levels of headroom and legroom that exceed expectations of a
  coupe. Integral head restraints for the front and rear seats add
  further to the sporting feel. The cut-out in the head restraints is a
  classy detail that references sporty BMW models from the current line-up.</p>
<p>The rear seats extend the horizontal graphic emerging from the doors
  to create a lounge feel in the rear. Meanwhile, the outer seats
  reprise the dynamic form of the front seats, heightening the sporting
  flavour. They also use very little stitching, which further emphasises
  the clean and modern feel.</p>
<p> </p>
<p>
  <strong>Further developed user interface design with Experience Modes.</strong></p>
<p>The screen grouping with new BMW Curved Display provides a digital
  gateway into the electric age at BMW. Look and feel are clearly
  influenced by the latest electronic devices and have been made
  deliberately less “automotive” in nature. In the display itself, flat
  layers provide considerable visual depth. Overall, the BMW Curved
  Display and new presentation approach combine to provide a first-class
  content-viewing experience.</p>
<p>Three different Experience Modes enable users to explore the various
  facets of the electric drive system and provide a look ahead – in
  terms of visuals at least – to the next-generation operating system
  from 2021. The sometimes emphasised visual differentiation between the
  three Experience Modes (“Core”, “Sport” and “Efficient”) spans
  everything from how the user experiences the display and graphics to
  how the interior is presented. Ambient lighting in the dashboard,
  doors and (indirectly) below the display indicate the technical
  adjustments taking place.</p>
<p>“Core” mode introduces the driver’s area to an updated interpretation
  of the four “widgets” familiar from the display concept of existing
  models. Here, the graphics reprise the pattern above the air vents and
  the Gold Bronze accent colour, consciously referencing the car’s
  interior design. In the area where the central display used to be
  positioned, a map and widgets now line up alongside one another. The
  user can navigate around the diagonal widgets using a swipe movement
  and arrange them intuitively by drag-and-drop. This allows them to
  adapt the display to their personal preferences.</p>
<p>In “Sport” mode, the “widgets” come closer together and create a
  focussed view. Sideways movements behind the zones are used to show
  how tight the next corner is, facilitating anticipatory driving. This
  form of content presentation also allows effective peripheral viewing.
  The right-hand area of the display shows specific functions in a
  similar way to BMW M’s lap timer app.</p>
<p>“Efficient” mode debuts an “Assisted Driving View”, which shows the
  driver what the car’s sensors are detecting. This Experience Mode
  opens up deeper insights into the car’s technology, such as how it
  communicates with its surroundings. In the BMW Concept i4, the focus
  here is on anticipatory and efficient driving, and key information for
  efficient driving is incorporated. The right-hand area of the display
  shows additional vehicle information, such as the charge level and range.</p>
<p> </p>
<p>
  <strong>The sound of the BMW Concept i4.</strong></p>
<p>The BMW Concept i4 is not only characterised by its individual
  design, but also by its own visionary and unique sound. It was
  developed under the brand name of BMW IconicSounds Electric by world
  renowned composer Hans Zimmer together with BMW Sound Designer Renzo
  Vitale. BMW IconicSounds Electric aims to emotionalise BMW's electric
  vehicles and make them audible using individual sound worlds. The
  sound of the BMW Concept i4 achieves this to perfection – it combines
  BMW’s past and future. It gives the driver the feeling that there
  are no limits of expression. The sound is manifold, surprising and
  it provides a sense of lightness and transparency. The sound worlds of
  the BMW Concept i4 range from the driving sounds in "Core"
  mode to the more intense and pronounced sounds of "Sport"
  mode. Also included are the sounds of the door opening and the
  starting scenario.</p>
<p> </p>
<p>
  <strong>The technology as earmarked for the upcoming BMW i4.</strong></p>
<p>Fifth-generation BMW eDrive technology is a defining feature of the
  BMW i4 and therefore also of future electric mobility. The BMW iX3 due
  to go into production in 2020 will lead the way in the application of
  the new tech, which will be introduced in a number of electrically
  powered BMW vehicles – such as the BMW iNEXT and BMW i4. The electric
  motor, power electronics, charging unit and high-voltage battery using
  fifth-generation BMW eDrive technology are all-new developments
  enabling the BMW Group to take another significant step forward in the
  field of electrified drive systems. The electric motor developed for
  the BMW i4 generates maximum output of up to 390 kW/530 hp, which
  ranks it alongside a current BMW V8 combustion engine. Its
  instantaneous power delivery gives the BMW i4 standout performance
  attributes and exceptional efficiency.</p>
<p>The fifth generation of BMW eDrive also brings a newly designed
  high-voltage battery with the very latest battery cell technology. The
  version of the battery developed for the BMW i4 impresses with its
  extremely slim construction and optimised energy density. It weighs
  roughly 550 kilograms, has an energy content of around 80 kWh and
  achieves an estimated EPA range of 270 miles / WLTP range of 600 km. </p>
<p>All in all, fifth-generation BMW eDrive technology sets new standards
  in terms of power density, efficiency and range in locally
  emission-free driving.</p>
<p> </p>
<p>
  <strong>Series production of the new BMW i4.</strong></p>
<p>Series production of the new BMW i4 will begin in 2021 at the BMW
  Group’s main plant in Munich. This means that, in the future,
  combustion-engined vehicles, plug-in hybrids and all-electric vehicles
  will be manufactured on the same assembly line in Munich.</p>
<p>Integrating the BMW i4 into the existing production system represents
  a challenging task for Plant Munich. The body concept of the BMW i4
  differs from the architectures of the vehicle models produced at the
  plant to date due to the need to accommodate its high-voltage battery.
  Approximately 90 per cent of the existing production equipment in the
  body shop can be incorporated into the process, i.e. adapted to
  manufacture of the i4. However, the remaining ten per cent –
  especially the machinery involved in building the rear structure –
  will need to be newly built.</p>
<p>A separate new piece of equipment will be fitted in the assembly
  halls for installation of the high-voltage battery, as the battery
  needs to be fitted in the car from below. A particular challenge in
  the conversion/installation process are the crowded structures of the
  assembly halls. Working within these tight confines, old machinery
  will have to be removed and new equipment installed and brought on
  stream within a six-week period. This requires long-term planning and
  precise implementation.</p>
<p>The company is investing a total of around 200 million euros in Plant
  Munich to bring series production of the BMW i4 to fruition.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Alex Schmuck<br>Tel: 201-307-3783<br>E-mail: <a href="mailto:alexander.schmuck@bmwna.com">alexander.schmuck@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Kit]]></category>
            <pubDate>Tue, 03 Mar 2020 08:30:00 +0100</pubDate>
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                        <title>The new BMW i4: the future of hallmark brand driving pleasure.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-new-bmw-i4-the-future-of-hallmark-brand-driving-pleasure/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-new-bmw-i4-the-future-of-hallmark-brand-driving-pleasure/</guid><pp:caseid>779320</pp:caseid><pp:summary><![CDATA[With the first purely electrically powered model for the premium mid-range, BMW is transferring the brand's characteristic core features to the age of locally emissions-free mobility – Fifth-generation BMW eDrive to be introduced for the first time in the BMW iX3 in 2020 and will also be used in the BMW iNEXT and the BMW i4 in 2021 – Advanced battery cell technology enables sporty performance and a range of around 600 kilometres in the BMW i4.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The heart of the BMW brand beats in the
  premium segment of the mid-range category. Along with the BMW 4 Series
  Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé models, it
  is the BMW 3 Series that brings out the qualities that are key to
  hallmark brand driving pleasure in a particularly concentrated form.
  Now BMW is transferring the brand's characteristic core features to
  the age of electric mobility – the central purpose in developing the
  BMW i4. The BMW Group's first purely electrically powered model for
  the premium mid-range combines driving dynamics, sporty and elegant
  design, premium quality and the spacious comfort and functionality of
  a four-door Gran Coupé with locally emissions-free mobility. This
  heralds a new era of driving pleasure.</p>
<p>The future of electric mobility will be shaped by fifth-generation
  BMW eDrive technology, for which the BMW iX3 – to be produced from
  2020 onwards – will act as a pioneer, followed by the BMW iNEXT and
  the BMW i4. With fifth-generation BMW eDrive technology, which also
  includes the latest innovations in the field of battery cells, the BMW
  i4 sets new standards in sporty performance, achieving a range of some
  600 kilometres.</p>
<p>The development of the BMW i4 is part of a comprehensive product
  offensive by the BMW Group in the field of models with electrified
  drive. The company currently has the biggest range of all-electric and
  plug-in hybrid models within the competitive field. By 2023, the BMW
  Group will have 25 models with electrified drive in its program. With
  a model portfolio that includes efficient combustion engines as well
  as modern plug-in hybrid and purely electric drive, the BMW Group as a
  globally operating company is taking into account the varying
  requirements and preferences of its customers in different regions of
  the world. Irrespective of the type of drive selected, all current and
  future models feature hallmark brand driving pleasure as part of their
  specific characteristics.</p>
<p>
  <strong>Fifth-generation BMW eDrive technology for optimised dynamics,
    efficiency and range.</strong></p>
<p>The drive technology of the BMW i4 sets new standards in terms of
  power density, efficiency and range in locally emissions-free driving.
  The electric motor, power electronics, charging unit and high-voltage
  battery have been entirely newly developed. Together they form the BMW
  eDrive technology of the fifth generation, with which the BMW Group
  has made further significant advancements in the field of electrified
  drive. From 2020 onwards, fifth-generation BMW eDrive technology will
  be introduced first in the BMW iX3 and then in the BMW iNEXT and BMW
  i4. The electric motor developed for the BMW i4 delivers a maximum
  output of around 390 kW/530 hp, reaching the level of a V8 engine in
  current BMW models fitted with a combustion engine. Its spontaneous
  power delivery gives the BMW i4 outstanding performance
  characteristics and exceptionally high efficiency.</p>
<p>The fifth generation of BMW eDrive also includes a newly designed
  high-voltage battery featuring the latest battery cell technology. The
  design of the high-voltage battery developed for the BMW i4 is
  characterised by its extremely flat design and optimised energy
  density. With a weight of some 550 kilograms, it has an energy content
  of around 80 kWh. This gives the BMW i4 a range of approximately 600 kilometres.</p>
<p>
  <strong>Gran Coupé with characteristic design and performance features.</strong></p>
<p>The all-electric BMW i4 will be produced from 2021 onwards and
  subsequently launched on the global automotive markets. The new model
  will be manufactured at the company's main plant in Munich, where
  other vehicles produced include the BMW 3 Series Sedan with
  conventional combustion engine and plug-in hybrid drive, the BMW 3
  Series Touring with conventional drive and from summer 2020 also with
  plug-in hybrid drive, the BMW 4 Series Coupé and the BMW M4 Coupé
  (fuel consumption combined: 10.0 – 9.3 l/100 km; combined
  CO<sub>2</sub> emissions: 227 – 213 g/km). In addition to the sporty,
  elegant design that is typical of a 4-door coupé of the brand, the BMW
  i4 is characterised by impressive performance features. The BMW i
  brand's first Gran Coupé accelerates from zero to 100 km/h in around
  4.0 seconds, achieving a top speed of more than 200 km/h.</p>
<p>A flexible vehicle architecture, the flat, low-positioned
  high-voltage battery and the compact drive technology create a high
  degree of freedom in realising a model-specific design. The BMW i4
  combines the characteristic proportions of a 4-door coupé with the
  typical design features of a BMW i model. Dynamically stretched lines
  and a precise surface design go hand in hand with aerodynamically
  optimised exterior features as well as sustainability accentuations
  that are specific to BMW i. High entry and exit comfort for the rear
  passengers and a spacious, variable interior ensure high suitability
  for both day-to-day trips and long-distance travel. As such, the BMW
  i4 can be clearly identified as a BMW Gran Coupé – and equally clearly
  as an electrically powered vehicle.</p>
<p>
  <strong>Modular, flexible drive and battery storage technology.</strong></p>
<p>The electric drive component of the BMW i4, its charging unit and
  high-voltage battery are all developed in-house by the BMW Group.
  Production is carried out in-house or according to BMW Group
  specifications. Here, the experience gained from development of the
  previous generations of BMW eDrive technology is consistently tapped
  into with the aim of optimising all components on an ongoing basis.</p>
<p>The BMW Group's comprehensive expertise in the field of electrified
  drive systems forms the basis for a scalable modular system whose
  components can be integrated into different vehicle concepts with
  great flexibility. Fifth-generation BMW eDrive technology comprises a
  highly integrated drive system in which the electric motor,
  transmission and power electronics are accommodated in a single
  housing. This drive system is compatible with all vehicle concepts and
  will be available for different models in a range of output levels.
  The highly integrated design of the system allows a significant
  increase in power density as well as a reduction in weight and
  manufacturing effort. Production of future-generation electric motors
  will no longer require materials categorised as rare earths.</p>
<p>The next generation charging unit is characterised by a uniform
  package suitable for all future vehicle architectures. It can be used
  in plug-in hybrid models as well as in purely electrically powered
  vehicles and is designed for a charging capacity of up to 150 kW. This
  allows the high-voltage battery of the BMW i4 to be charged to around
  80 per cent of its full energy content in around 35 minutes. This
  results in a charging time of around six minutes for a range of 100 kilometres.</p>
<p>In the field of high-voltage batteries, too, the advancements
  introduced with the fifth generation of BMW eDrive technology are
  based on the BMW Group's in-depth expertise and years of experience.
  The company has an exceptionally high level of know-how both in the
  field of battery cell technology and in the manufacture of
  model-specific high-voltage batteries. This lays the foundation for
  continuous optimisation of the batteries – both in future plug-in
  hybrid models and in purely electrically powered vehicles. The BMW
  Group has been manufacturing modules and model-specific high-voltage
  batteries for vehicles with electrified drive systems since 2013. An
  independently developed modular system with a flexible arrangement of
  the modules enables integration of batteries developed in-house into
  various vehicle concepts. Consistent ongoing development work is
  dedicated to optimising the basic characteristics of the battery cells
  as well as the structure of the modules and their arrangement in the
  respective model-specific storage unit. For example, the batteries
  used in the BMW i4 and other future electric vehicles have a higher
  number of cells per module, a reduced number of components, a more
  compact design and increased flexibility with regard to their geometry.</p>
<p>With the establishment of the Battery Cell Competence Centre in
  Munich, the BMW Group has further expanded its research and
  development expertise in this area, which is crucial to the future of
  electromobility. The focus is on fundamental research in areas where
  there is an impact on customer-related factors such as energy density,
  accessible peak output, service life, safety, charging
  characteristics, response at different temperatures and manufacturing
  costs. At the new Battery Cell Competence Centre, research is being
  conducted in particular into the potential for further optimisation of
  cell chemistry and cell design. The selection and composition of
  materials for the anode, cathode, electrolyte and separator as well as
  the format of the battery cells made of these materials will have a
  key impact on the quality of high-voltage batteries used in future
  models with electrified propulsion.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Oleg Satanovsky<br>Tel: +1-201-307-3755<br>E-mail: <a href="mailto:oleg.satanovsky@bmwna.com">oleg.satanovsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Concept Vehicles &amp; Design,Drive Technologies,Efficient Dynamics,Mobility of the future]]></category>
            <pubDate>Mon, 18 Nov 2019 06:00:00 +0100</pubDate>
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                        <title>Media Alert: First-Ever BMW X7 Sports Activity Vehicle, BMW 8 Series Convertible, BMW M340i Sedan and BMW Vision iNEXT Concept to Debut at LA Auto Show’s AutoMobility LA 2018.</title>
                        <link>https://newsroom.bmwgroup.com/americas/media-alert-first-ever-bmw-x7-sports-activity-vehicle-bmw-8-series-convertible-bmw-m340i-sedan-and-bmw-vision-inext-concept-to-debut-at-la-auto-shows-automobility-la-2018/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/media-alert-first-ever-bmw-x7-sports-activity-vehicle-bmw-8-series-convertible-bmw-m340i-sedan-and-bmw-vision-inext-concept-to-debut-at-la-auto-shows-automobility-la-2018/</guid><pp:caseid>779264</pp:caseid><pp:summary><![CDATA[After showcasing the BMW X7 and BMW 8 Series concepts at last year’s Los Angeles Auto Show, BMW returns to the 2018 show with both production ready vehicles. The two all-new vehicles will make their world premieres alongside the all-new BMW M340i sedan and the future-focused BMW Vision iNEXT Concept at the BMW press conference on Wednesday, November 28 at 8:40 a.m. PST on the BMW stand in the Los Angeles Convention Center.  The BMW press conference will also be livestreamed on www.BMWUSANews.com.  English, German and Spanish-speaking BMW representatives will be available for interviews throughout both press days on Wednesday, November 28 and Thursday, November 29.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong> </strong></p>
<ul>
  <li>
    <strong>BMW Press Conference Scheduled for Wednesday, November 28 at
      8:40 a.m.   </strong></li></ul>
<p>
  <strong> </strong></p>
<ul>
  <li>
    <strong>Additional New Featured 2019 Vehicles Include BMW Z4 M40i
      Roadster, BMW 8 Series Coupe and BMW X5 Sports Activity Vehicle</strong></li></ul>
<p>
  <strong> </strong></p>
<ul>
  <li>
    <strong>BMW Vision iNEXT Concept to be Previewed at an Off-Site
      Event on Tuesday, November 27 </strong></li></ul>
<p>
  <strong> </strong></p>
<p>After showcasing the BMW X7 and BMW 8 Series concepts at last year’s
  Los Angeles Auto Show, BMW returns to the 2018 show with both
  production ready vehicles. The two all-new vehicles will make their
  world premieres alongside the all-new BMW M340i sedan and the
  future-focused BMW Vision iNEXT Concept at the <strong>BMW press
    conference on Wednesday, November 28 at 8:40 a.m. PST on the BMW
    stand in the Los Angeles Convention Center.  </strong>The BMW press
  conference will also be livestreamed on <a href="http://www.BMWUSANews.com">www.BMWUSANews.com</a>.  English,
  German and Spanish-speaking BMW representatives will be available for
  interviews throughout both press days on Wednesday, November 28 and
  Thursday, November 29.</p>
<p> </p>
<p>In addition to events at the Convention Center, BMW will host a
  special off-site preview of the BMW Vision iNEXT Concept on Tuesday,
  November 27.  For more information, please contact Phil DiIanni at <a href="mailto:phil.diianni@bmw.na.com">phil.diianni@bmwna.com</a>.</p>
<p> </p>
<p>The first-ever <strong>BMW X7 Sports Activity Vehicle </strong>makes
  its world premiere in Los Angeles. The newest and largest model in the
  BMW X line-up uses outstanding powertrain options and chassis
  technology, plus generous levels of space in each of its three rows of
  seats, and advanced equipment features, to deliver an unparalleled
  experience for the driver and passengers. The design of the new
  chassis provides the best balance of exceptional traction on rough
  terrain and excellent dynamic response and ride comfort on pavement.
  The BMW X7 comes standard with two-axle air suspension and
  electronically controlled dampers to sharpen the vehicle’s handling,
  while at the same time increasing ride comfort. The BMW X7 will begin
  production at BMW’s Spartanburg, SC plant later this year in
  preparation for its March 2019 market launch.  </p>
<p> </p>
<p>The <strong>BMW 8 Series Convertible </strong>makes its world
  premiere alongside the new <strong>BMW 8 Series Coupe </strong>in Los
  Angeles, marking the return of the famed BMW nameplate for the first
  time in 20 years.  The new BMW M850i xDrive features a 530hp V8
  twin-turbocharged engine – the latest generation of BMW’s
  award-winning 4.4-liter 8-cylinder engine – combined with BMW xDrive
  intelligent all-wheel-drive and BMW Efficient Lightweight design.
  Body, powertrain and suspension were all honed to achieve the agility,
  precision and poise expected of a top-class premium sports coupe.</p>
<p> </p>
<p>The<strong> BMW 3 Series </strong>has epitomized the concept of a
  sports sedan for more than 40 years, exuding dynamic design, agile
  handling, exceptional efficiency and innovative equipment features. 
  Following the debut of the all-new BMW 3 Series in Paris this October,
  the M Performance variant of the seventh generation BMW 3 Series makes
  its world premiere in Los Angeles.  The all-new <strong>BMW M340i
  Sedan</strong> showcases the full dynamic potential of the all-new BMW
  3 Series.  An updated 382 hp 3.0-liter, 6-cylinder in-line engine, M
  Performance chassis tuning, xDrive intelligent all-wheel drive and the
  standard M Sport rear differential will deliver performance attributes
  that will impress any driver.  The new BMW 3 Series Sedan also
  features a full suite of advanced driver assistance systems designed
  to ease the driver’s workload in monotonous driving conditions – such
  as traffic jams – and assist with difficult maneuvering situations.
  The new model generation offers a far wider choice of standard and
  optionally available systems to enhance specific aspects of comfort
  and safety. These advanced driver assistance systems position the new
  BMW 3 Series Sedan ahead of its rivals in automated driving.</p>
<p> </p>
<p>The new, third-generation <strong>BMW Z4 M40i Roadster</strong> is a
  premium open-top sports car boasting a classic fabric soft-top, an
  emotion-packed body design and a pure, driver-focused interior.
  Agility, performance and precise handling have always been top
  priorities for the Z4 family but the new two-seater’s body, powertrain
  and chassis have all been developed to ensure the new Z4 Roadster
  arrives with a genuine sports car performance pedigree. A perfect
  50:50 weight distribution, the newly designed front double-joint
  spring strut suspension and the new five-link rear suspension are
  complemented by the standard rear M Sport differential, while M Sport
  brakes ensure the chassis is fully capable of using all of the power
  and torque available from the BMW 3.0-liter 6-cylinder inline motor.
  382 horsepower and 369 lb-ft. of torque help the Z4 M40i Roadster
  sprint from 0 to 60 mph in just 4.4 seconds.</p>
<p> </p>
<p>Launched earlier this year, the all-new, fourth-generation
    <strong>BMW X5</strong>
  <strong>Sports Activity Vehicle</strong> retains the hallmark
  proportions of an SAV, while offering an all-new streamlined design
  language including clean surfacing and precise lines that accentuate
  elegant poise and authority.  A sculpted hood, a short front overhang,
  lightly hexagonal wheel arches and the dynamic sweep of the roofline
  exemplify the sporty, yet rugged, character of the all-new 2019 BMW
  X5.  The BMW X5 offers an array of significantly expanded driver
  assistance systems, such as Extended Traffic Jam Assist for limited
  access highways that uses an interior camera to monitor the driver’s
  attention to the road ahead, reducing the requirement of putting one’s
  hands on the steering wheel every 30-50 seconds. Off-road capabilities
  have been greatly enhanced with the available Off-Road Package that
  includes two-axle air suspension, M Sport rear locking differential
  and four drive modes tailored to maximize traction on sand, gravel,
  rocks and snow. Remote starting and a factory installed trailer tow
  hitch, rated for 7,200 pounds, also make their debut. Since its
  introduction almost 20 years ago, the BMW X5 has helped define the
  premium Sports Activity Vehicle segment, selling more than 2.2 million
  units worldwide. </p>
<p> </p>
<p>Highly automated, emission-free and fully connected, the <strong>BMW
    Vision iNEXT Concept</strong> brings all of the BMW Group’s
  strategic innovation fields together for the first time.  The fully
  electric iNEXT boasts the size and proportions of a modern BMW Sports
  Activity Vehicle and instantly conveys its trailblazing through
  clearly sculpted forms and surfaces.  The BMW Vision iNEXT brings the
  possibility of autonomous mobility into the near future and showcases
  the BMW Group’s approach in the strategic fields of autonomous
  driving, electric mobility, connectivity and intelligent design.  The
  series-produced version of the BMW iNEXT will arrive in 2021. </p>
<p> </p>
<p>
  <strong>DATE:     Wednesday, November 28, 2018 </strong></p>
<p> </p>
<p>
  <strong>TIME:      Press Conference: 8:40 a.m. – 9:10 a.m. PST</strong></p>
<p>
  <strong>                Interviews: All Day </strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>PLACE:  Los Angeles Convention Center </strong></p>
<p>
  <strong>               South Hall, BMW Stand  </strong></p>
<p>
  <strong>               1201 South Figueroa St </strong></p>
<p> </p>
<p># # #</p>
<p> </p>
<p>
  <strong>BMW executives and experts available for interviews include: </strong></p>
<p> </p>
<ul>
  <li>
    <strong>Klaus Fröhlich, Member of the Board of Management, BMW AG,
      Development </strong></li></ul>
<p>Klaus Fröhlich is available to discuss global development of BMW
  Group vehicles.</p>
<p>
  <strong> </strong></p>
<ul>
  <li>
    <strong>Pieter Nota, Member of the Board of Management of BMW AG,
      Sales and Brand BMW, Aftersales BMW Group</strong></li></ul>
<p>Pieter Nota is available to discuss the BMW brand and BMW sales globally.</p>
<p> </p>
<ul>
  <li>
    <strong>Bernhard Kuhnt, President & CEO, BMW of North America </strong></li></ul>
<p>Bernhard Kuhnt is available to discuss overall company business and
  strategy in North America.</p>
<p> </p>
<ul>
  <li>
    <strong>Adrian van Hooydonk, Senior Vice President, BMW Group
      Design, BMW AG</strong></li></ul>
<p>Adrian van Hooydonk is available to discuss design for BMW Group’s
  complete product portfolio.</p>
<p> </p>
<ul>
  <li>
    <strong>Elmar Frickenstein, Senior Vice President, Autonomous
      Driving, BMW AG </strong></li></ul>
<p>Elmar Frickenstein is available to discuss BMW’s development of
  autonomous driving capabilities.</p>
<p> </p>
<ul>
  <li>
    <strong>Frank Weber, Senior Vice President BMW Luxury Class BMW AG </strong></li></ul>
<p>Frank Weber is available to discuss the technical topics of the BMW
  Luxury Class, especially the BMW 8 Series Coupe and Convertible.</p>
<p>
  <strong> </strong></p>
<ul>
  <li>
    <strong>Trudy Hardy, Vice President, Marketing, BMW of North America </strong></li></ul>
<p>Trudy Hardy is available to discuss BMW’s marketing efforts in North America.</p>
<p> </p>
<ul>
  <li>
    <strong>Robert Irlinger, Head of BMW i</strong></li></ul>
<p>Robert Irlinger is available to discuss the BMW i brand, brand
  strategy and BMW i product portfolio.</p>
<p>
  <strong> </strong></p>
<ul>
  <li>
    <strong>Stefan Juraschek, Vice President Development, Electrified Drivetrains</strong></li></ul>
<p>Stefan Juraschek is available to discuss electric drivetrain
  development in current and future models. </p>
<p> </p>
<ul>
  <li>
    <strong>Jozef Kaban, Vice President Design BMW</strong></li></ul>
<p>Jozef Kaban is available to discuss the design of all BMW brand vehicles.</p>
<p> </p>
<ul>
  <li>
    <strong>Domagoj Dukec, Vice President Design BMW M and BMW i</strong></li></ul>
<p>Domagoj Dukec is available to discuss the design of all BMW i and BMW
  M vehicles.</p>
<p> </p>
<ul>
  <li>
    <strong>Matthias Junghanns, Head of BMW i Interior Design</strong></li></ul>
<p>Matthias Junghanns is available to discuss the interior design of the
  BMW Vision iNEXT Concept.</p>
<p> </p>
<ul>
  <li>
    <strong>Holger Hampf, President of Designworks</strong></li></ul>
<p>Holger Hampf is available to discuss Designworks business.</p>
<p> </p>
<ul>
  <li>
    <strong>Stephan Peters, Project Manager Human Machine Interface
      Generation 2018</strong></li></ul>
<p>Stephan Peters is available to discuss BMW’s new iDrive 7.0 user
  interface system.</p>
<p> </p>
<ul>
  <li>
    <strong>Carsten Groeber, Head of Product Management BMW Luxury Class</strong></li></ul>
<p>Carsten Groeber is available to discuss the sales and marketing
  topics related to the BMW X7.</p>
<p>
  <strong> </strong></p>
<ul>
  <li>
    <strong>Sarah Lessmann, Product Manager, BMW 8 Series, BMW AG</strong></li></ul>
<p>Sarah Lessmann is available to discuss the sales and marketing topics
  related to BMW 8 Series Coupe and Convertible.</p>
<p> </p>
<ul>
  <li>
    <strong>Joerg Wunder, Head of Project BMW X7 </strong></li></ul>
<p>Joerg Wunder is available to discuss the technical topics related to
  the BMW X7. </p>
<p> </p>
<ul>
  <li>
    <strong>Ralph Mahler, Head of BMW U.S. Product Planning & Strategy</strong></li></ul>
<p>Ralph Mahler is available to discuss the current and future product
  portfolios in the U.S.</p>
<p> </p>
<ul>
  <li>
    <strong>Christian Voigt, Product Strategy Manager, BMW of North
      America </strong></li></ul>
<p>Christian Voigt is available to discuss overarching BMW product
  strategy in the U.S.</p>
<p> </p>
<ul>
  <li>
    <strong>Kate Alini, Product Manager, BMW 7 and 8 Series, BMW of
      North America </strong></li></ul>
<p>Kate Alini is available to discuss the features of the BMW X7 and BMW
  8 Series Coupe and Convertible.</p>
<p> </p>
<ul>
  <li>
    <strong>Alanna Tracey-BahriBMW 3 Series, BMW 5 Series, BMW X3 and
      BMW X5 Product Manager, BMW of North America</strong></li></ul>
<p>Alanna Tracey-Bahri is available to discuss the features of the BMW
  M340i and BMW X5.</p>
<p> </p>
<ul>
  <li>
    <strong>Don Smith, Technology and Connected Services Manager, BMW of
      North America</strong></li></ul>
<p>Don Smith is available to discuss connectivity and technology topics
  including BMW Connected, Driver Assist Systems, iDrive 7 and
  Intelligent Personal Assistant.</p>
<p> </p>
<ul>
  <li>
    <strong>John Kelly, BMW M, BMW i, BMW X1 and BMW X2 Product Manager,
      BMW of North America </strong></li></ul>
<p>John Kelly is available to discuss the product features of the BMW
  Vision iNEXT Concept.</p>
<p> </p>
<ul>
  <li>
    <strong>John Shipley, BMW 7 Series, BMW 8 Series and BMW X7 Product
      Specialist, BMW of North America</strong></li></ul>
<p>John Shipley is available to discuss the product features of the BMW
  X7 and BMW 8 Series Coupe and Convertible.</p>
<p> </p>
<ul>
  <li>
    <strong>William Parker, Senior Accessories Specialist – M
      Performance & Electronics, BMW of North America   </strong></li></ul>
<p>William Parker is available to discuss BMW M Performance parts and accessories.</p>
<p> </p>
<p># # #</p>
<p> </p>
<p>For updates on Twitter, follow the conversation using the hashtag <strong>#BMWLAAS</strong>.</p>
<p> </p>
<p>Important social media links:</p>
<p>Facebook: <a href="https://www.facebook.com/BMWUSA">https://www.facebook.com/BMWUSA</a> </p>
<p>Twitter: <a href="https://twitter.com/BMWUSA">https://twitter.com/BMWUSA</a> </p>
<p>Instagram: <a href="https://instagram.com/bmwusa">https://instagram.com/bmwusa#</a> </p>
<p>YouTube: <a href="https://www.youtube.com/user/BMWUSA">https://www.youtube.com/user/BMWUSA</a> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Phil DiIanni<br>Tel: +1-201-571-5660<br>E-mail: <a href="mailto:phil.diianni@bmwna.com">phil.diianni@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,3 Series,Sedan,Convertible,G07,X7,G14,G20,8 Series,Product,BMW]]></category>
            <pubDate>Thu, 25 Oct 2018 20:17:00 +0200</pubDate>
            <pp:lastModified>Thu, 25 Oct 2018 20:17:00 +0000</pp:lastModified>
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                        <title>MINI at the New York International Auto Show 2018.</title>
                        <link>https://newsroom.bmwgroup.com/americas/mini-at-the-new-york-international-auto-show-2018/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/mini-at-the-new-york-international-auto-show-2018/</guid><pp:caseid>779309</pp:caseid><pp:summary><![CDATA[British premium car manufacturer presents its whole range of current models and a concept study inspired by racing at the New York International Auto Show 2018.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich / New York</strong>. MINI is presenting its full
  production model lineup at the New York International Auto Show 2018,
  with a focus on the brand’s sportiest models. The highlight appearance
  at the show is the MINI John Cooper Works GP Concept. The British car
  manufacturer will also be showing new versions of the MINI Hardtop,
  the MINI Hardtop 4 Door and the MINI Convertible as well as its
  successful premium compact segment models, including the MINI Cooper S
  E Countryman ALL4 plug-in hybrid.</p>
<p>The New York International Auto Show is one of the oldest vehicle
  exhibitions in the world. First held in 1900, the show has returned to
  the Jacob Javits Convention Center in the heart of Manhattan every
  year since 2000. Located between the Hudson River and the Empire State
  Building, the exhibition center will offer automotive manufacturers,
  suppliers and service providers from around the world the opportunity
  to showcase their latest products, technologies and services to the
  public from March 30 to April 8, 2018.</p>
<p>
  <strong>Race feeling without compromise: MINI John Cooper Works GP Concept.</strong>
  <br /> The MINI John Cooper Works GP Concept, provides a pure race
  feeling. The classic proportions of the MINI Hardtop are combined with
  expressive exterior components that optimize both weight and
  aerodynamic performance. In the interior, a roll cage, bucket seats, a
  puristically designed cockpit and the absence of a rear bench seat
  underline the sporting ambitions of the MINI John Cooper Works GP Concept.</p>
<p>
  <strong>Versatile, sporty and electrified: MINI driving fun in the
    premium compact segment.</strong> With brand’s unique driving fun
  and characteristic versatility, the two premium compact models MINI
  Countryman and MINI Clubman have also contributed significantly to the
  US automobile market, inspiring additional customers to choose the
  unmistakable style of the</p>
<p>British brand. Demonstrating new ways to experience the brand’s
  unmistakable feeling, MINI’s first plug-in hybrid model, the MINI
  Cooper SE Countryman will be on display.</p>
<p>Thanks to an electric range of up to 13 miles, it can drive without
  local emissions, not only in city traffic but also on longer journeys.
  At the New York International Auto Show 2018, in addition to the
  electrified model variant of the MINI Countryman, the sportiest
  version of the MINI Clubman will also be presented. The MINI John
  Cooper Works Clubman combines its unique body concept with driveline
  and chassis technology developed with race track expertise.</p>
<p>
  <strong>With fresh updates: MINI Hardtop, MINI Hardtop 4 Door, MINI
    Convertible. <br /></strong>Three of the brand’s models are
  currently confirming their position as the unsurpassed companions in
  urban traffic, with a series of fresh updates. Targeted design
  modifications, innovative new customization options, an expanded
  equipment program and the latest digital services from MINI Connected
  make the MINI Hardtop, the MINI Hardtop 4 Door and the MINI
  Convertible even more attractive. Fresh exterior accents include new
  metallic paint colours, new alloy wheels and a modified LED headlight
  design. To complement the new headlight design, the rear LED
  taillights have a brand new design featuring a clear nod to the
  brand's British heritage. The three-dimensional LED rear lamps
  cleverly incorporate horizontal turn signals and vertical brake lamps
  within a distinctive new light cluster in the style of a Union Jack
  flag motif.</p>
<p>For the first time, Piano Black Exterior finish are offered as
  factory option. All latest generation models carry the new,
  two-dimensional MINI logo on the front and rear of the vehicle as well
  as on the steering wheel, in the display of the central instrument and
  on the remote control key. New particularly stylish interior design
  options are available, with the range including Malt Brown for the
  Chester leather upholstery and Color Line as well as the MINI Yours
  Interior Style Piano Black options.</p>
<p>The entertainment system in the MINI Hardtop, MINI Hardtop 4 Door and
  MINI Convertible now includes touchscreen functionality for the
  central instrument display. MINI Connected's new digital services
  include MINI Online service with up-to-date news and weather reports.
  In addition to Intelligent Distress Call and MINI Teleservices, Remote
  Services, Concierge Service and Real Time Traffic Information and
  Apple CarPlay are now available.</p>
<p>
  <br />In case of queries please contact:</p>
<p>
  <strong>
    <br />MINI Communications:<br /></strong>Matthias Bode,
  Communications MINI</p>
<p>Phone: +49-89-382-61742, Fax: +49-89-382-28567</p>
<p>E-Mail: <a href="mailto:matthias.bode@mini.com">matthias.bode@mini.com</a></p>
<p> <br /> Andreas Lampka, Head of Communications MINI</p>
<p>Phone: +49- 89-382-23662, Fax: +49 89-382-28567</p>
<p>E-Mail: <a href="mailto:andreas.lampka@mini.com">andreas.lampka@mini.com</a></p>
<p> </p>
<p>Markus Sagemann, Head of Communications MINI, BMW Motorrad</p>
<p>Phone: +49 89-382- 68796, Fax: +49 89-382-28567</p>
<p>E-Mail: <a href="mailto:markus.sagemann@bmw.de">markus.sagemann@bmw.de</a></p>
<p> </p>
<p>
  <strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises 31 production and assembly
  facilities in 14 countries; the company has a global sales network in
  more than 140 countries.</p>
<p>In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
  more than 164,000 motorcycles worldwide. The profit before tax in the
  financial year 2016 was approximately € 9.67 billion on revenues
  amounting to € 94.16 billion. As of 31 December 2016, the BMW Group
  had a workforce of 124,729 employees.</p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy.</p>
<p> </p>
<p>
  <a href="http://www.bmwgroup.com/">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupview">http://www.youtube.com/BMWGroupview</a></p>
<p>Google+: <a href="http://googleplus.bmwgroup.com/">http://googleplus.bmwgroup.com</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Andrew Cutler<br>Tel: 201-307-3784<br>E-mail: <a href="mailto:andrew.cutler@miniusa.com">andrew.cutler@miniusa.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Cooper,Convertible,Cooper Convertible,3 Door,5 Door,Clubman,Countryman,Product,MINI]]></category>
            <pubDate>Mon, 26 Mar 2018 07:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 26 Mar 2018 07:00:00 +0000</pp:lastModified>
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                        <title>The BMW Concept M8 Gran Coupe showcases a new interpretation of luxury for the BMW brand.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-bmw-concept-m8-gran-coupe-showcases-a-new-interpretation-of-luxury-for-the-bmw-brand/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-bmw-concept-m8-gran-coupe-showcases-a-new-interpretation-of-luxury-for-the-bmw-brand/</guid><pp:caseid>779361</pp:caseid><pp:summary><![CDATA[Munich. The BMW Concept M8 Gran Coupe illustrates the meaning behind the letter “M” at BMW in impressive style: it stands for “more”, more of everything. As well as dynamic excellence, the BMW Concept M8 Gran Coupe embodies a new facet of luxury for the BMW brand – ultra-sporty, extrovert and polarising.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Concept M8 Gran Coupe illustrates the
  meaning behind the letter “M” at BMW in impressive style: it stands
  for “more”, more of everything. As well as dynamic excellence, the BMW
  Concept M8 Gran Coupe embodies a new facet of luxury for the BMW brand
  – ultra-sporty, extrovert and polarising.</p>
<p>“The BMW 8 Series will take over as the new flagship model of the BMW
  line-up and, as such, combines unsurpassed sportiness and elegance,”
  says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The
  BMW Concept M8 Gran Coupe offers a look ahead to the most exotic and
  alluring variant of the new BMW 8 Series.”</p>
<p>
  <strong>Symbol of a unique understanding of luxury.<br /></strong>The
  BMW Concept M8 Gran Coupe is more than simply a luxury sports car with
  four doors. It symbolises a new and unique understanding of luxury.
  “The BMW Concept M8 Gran Coupe is designed to stir things up, to
  polarise – it should move you emotionally,” explains Domagoj Dukec,
  Vice President Design BMW M and BMW i. “With this car we want to reach
  people who are looking for something special and who want to stand out
  from the crowd. Here, BMW M is unmistakably taking luxury out of its
  comfort zone.” Like the BMW Concept 8 Series before it, the BMW
  Concept M8 Gran Coupe shows off BMW’s new design language, headlined
  by expressive surfacing that accentuates the car’s dynamism more
  vividly than before through its bodywork. A small number of precise
  character lines underline the graphic arrangement of the surfaces.</p>
<p>
  <strong>The front end: a promise of dynamic talent to quicken the
  pulse.<br /></strong>Low to the road and broad in stance, the
  eye-catching front end of the BMW Concept M8 Gran Coupe delivers an
  immediate promise of an exceptional performance experience. The
  muscular surfaces and precise contours of the bonnet hint at the
  driving capability bubbling intently under the skin.</p>
<p>The face of the new BMW 8 Series is evident in the new Concept’s
  front-end graphic. The contours of the radiator grille kidneys broaden
  as they descend towards the road, emphasising the car’s low centre of
  gravity. As on early BMW coupes, the kidney elements are linked by an
  unbroken grille surround, creating a large single element. The
  headlights are positioned slightly higher than the kidneys and give
  them the impression of sitting lower, which further emphasizes the
  car’s closeness to the asphalt. In contrast, the gold-coloured kidney
  surround brings an added air of exclusivity to the front end. Within
  the headlights, the lighting technology familiar from the M8 GTE
  endurance racer provides a dynamic, hexagonal interpretation of BMW’s
  signature four-eyed front end, distilling elements of modern-day motor
  sport and luxurious quality into its inner details. Meanwhile, brawny
  air intakes in carbon-fibre-reinforced plastic (CFRP) guide the air to
  where it is required.</p>
<p>
  <strong>The side – elegance meets powerful precision. </strong>
  <br /> Even when viewed from a distance, the proportions of the BMW
  Concept M8 Gran Coupe radiate the car’s dynamic character. A long
  wheelbase, long bonnet, flowing roofline and short tail create an
  elegantly sporty coupe silhouette. The emotionally rich surfacing
  reaches a climax in the car’s shoulders around the C-pillars, north of
  the rear wheels. Here, the roof flows into the rear by means of
  elegantly sculpted fins. Lower down, the muscular flared wheel arches
  offer a visual expression of the power working through the rear axle.
  The smooth transitions between surfaces exude a certain sensuousness,
  while the heavy tapering of the car’s shoulders combines with a wide
  track to bring extra definition and athleticism. Being every inch the
  BMW M car, the BMW Concept M8 Gran Coupe has a roof made from CFRP –
  which lowers the car’s centre of gravity both visually and physically
  – and aerodynamically optimised exterior mirrors.</p>
<p>The Salève Vert paint finish, whose colour appears to change from
  green to greyish blue in different lights, creates a hugely effective
  surface composition and teams up with the gold-coloured window
  graphic, hallmark M gills, gold-coloured brakes, wheel rims and M twin
  exhaust tailpipes to give the car a head-turning, all-new look.</p>
<p>
  <strong>The rear packs an imposing presence.<br /></strong>The rear of
  the BMW Concept M8 Gran Coupe oozes the dynamic élan and visual impact
  for which M is renowned, and the wide track and flared wheel arches
  hint at the car’s performance capability. Horizontal lines break up
  the rear end stylistically, allowing the area below the rear spoiler
  to catch more light and adding extra visual agility. At the outer
  edges, the slim, sculpted rear lights with black glass covers
  underscore the car’s wide stance on the road. Below them, the bumper
  picks up the front apron’s dynamic theme. The prominent diffuser and
  two sets of familiar M twin exhaust tailpipes together send out a
  clear message of absolute performance.</p>
<p>
  <strong>Looking ahead.<br /></strong>The striking exterior of the BMW
  Concept M8 Gran Coupe combines the core values of BMW M with elegance
  and luxury to create a new and captivating form, and reveals a new and
  exciting facet of BMW M. The new model sees the BMW Group looking
  ahead to the BMW 8 Series Gran Coupe and BMW M8 Gran Coupe, which will
  be presented during the course of 2019 and round off the BMW 8 Series family.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Alex Schmuck<br>Tel: 201-307-3783<br>E-mail: <a href="mailto:alexander.schmuck@bmwna.com">alexander.schmuck@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Tue, 06 Mar 2018 13:30:00 +0100</pubDate>
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                        <title>BMW Concept X7 iPerformance. A new dimension in spaciousness.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-concept-x7-iperformance-a-new-dimension-in-spaciousness/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-concept-x7-iperformance-a-new-dimension-in-spaciousness/</guid><pp:caseid>779198</pp:caseid><pp:summary><![CDATA[Munich. With the unveiling of the BMW Concept X7 iPerformance at the IAA Cars 2017 show in Frankfurt, the BMW Group is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury for the BMW brand.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> With the unveiling of the BMW Concept X7
  iPerformance at the IAA Cars 2017 show in Frankfurt, the BMW Group is
  not only pulling back the covers on a new model concept for the luxury
  segment, it is also introducing a whole new take on luxury for the BMW
  brand. The Concept X7 iPerformance embodies this understanding of
  luxury in the form of a striking exterior composed of intently focused
  lines, and combines it with a generously-sized, six-person interior
  pared down to the essentials: elementary forms, high-class materials
  and a state-of-the-art infotainment system brimming with connectivity.
  The Concept’s iPerformance badge denotes the presence of
  groundbreaking BMW eDrive technology allied with a BMW TwinPower Turbo
  petrol engine to create an exceptionally efficient and dynamic plug-in
  hybrid powertrain that excels in all driving situations – including
  running with zero local emissions.</p>
<p>
  <strong>A taster of the production version. </strong></p>
<p>This study car offers a look ahead to the future production model set
  to make its debut in 2018. The forthcoming BMW X7 forms part of the
  largest model offensive in the company’s history. As part of its
  NUMBER ONE > NEXT strategy, the BMW Group is seeking to
  substantially increase its sales and revenues in the luxury class. The
  BMW X7 has a key role to play here, as Ian Robertson, Member of the
  BMW AG Management Board responsible for Sales and Brand BMW explains:
  “Since BMW founded the Sports Activity Vehicle segment with the first
  X5 back in 1999, every subsequent X vehicle has broken new ground. The
  BMW X7 continues this tradition: the X family’s new top model extends
  BMW’s offering in the luxury class and redefines the concept of luxury
  for the BMW brand and beyond. It also embodies one of the most
  important elements of our corporate strategy NUMBER ONE > NEXT, to
  grow our presence in the luxury class. Furthermore, the BMW Concept X7
  demonstrates it’s perfectly possible to combine a large sports
  activity vehicle with an electrified drivetrain.”</p>
<p>
  <strong>A case study in modernity, luxury and presence. </strong></p>
<p>The status of the BMW Concept X7 iPerformance as a luxury-class BMW
  SAV is instantly apparent. The spectacular exterior, imposing
  dimensions and skilfully judged proportions endow it with an
  extraordinary sense of presence and an ultra-modern aesthetic fused
  with innate dynamism. “The Concept introduces the BMW Sports Activity
  Vehicle DNA into the luxury segment. The new BMW design language
  employs just a few, extremely precise lines and subtle surface-work to
  raise the bar in terms of presence and prestige,” explains Adrian van
  Hooydonk, Senior Vice President BMW Group Design. “The BMW Concept X7
  iPerformance has a luxurious and sophisticated feel to it, thanks to
  its understated use of forms and incredibly precise details.”</p>
<p>The luxurious character of the BMW Concept X7 iPerformance is brought
  alive by its cabin, in particular. The vehicle’s sheer size forms the
  basis for an interior experience unmatched by any BMW past or present.
  As a result of the interplay between precise, pared-down forms and an
  open sense of space, the driver and passengers find themselves
  immersed in a very modern setting with an equally exclusive feel. The
  wealth of possibilities offered by personalised, digital connectivity
  allows the vehicle’s interior to be turned, as desired, into a
  personalised place of either retreat or productivity.</p>
<p>
  <strong>A contemporary feeling of lightness in the interior. </strong></p>
<p>Inside the roomy cabin of the BMW Concept X7 iPerformance, clear
  forms, warm colours and select materials combine to create a highly
  exclusive, sophisticated ambience. In addition, the large panoramic
  roof provides a remarkable amount of room above the occupants’ heads
  while also giving the interior a light and airy, open-to-the-sky feel.
  The six amply proportioned seats are arranged in three rows, and four
  of them have an exclusive individual design. Secured to the vehicle
  floor by nothing more than a slender seat base, the individual seats
  allow those sitting directly behind to enjoy generous legroom. The
  dark, olive-bronze leather – with discreet gold pigmentation –
  covering the seat bolsters carries the air of exclusivity through to
  the finer details and the Smoke White leather adorning the remainder
  of the seats provides an intriguing contrast. The shell-like backs of
  the individual seats are likewise trimmed in leather and serve to
  enhance the high-class, contemporary ambience.</p>
<p>
  <strong>A perfect ensemble of materials and colour. </strong></p>
<p>The dark shoulder line running underneath the windows traces a
  continuous horizon throughout the cabin that brings fresh calmness to
  the bright interior. Decorative materials are deployed sparingly.
  Having said that, the selective use of open-pore ash in a
  dark-stained, matt finish sets the seal on the natural material
  experience. Matt and polished aluminium elements have likewise been
  carefully incorporated to add further classy touches. And the
  luxurious sense of spaciousness enjoyed from all seats is reinforced
  to subtle effect by strands of laser light in the roof and the dynamic
  ambient and contour lighting.</p>
<p>
  <strong>Minimalist forms in the driver’s cabin. </strong></p>
<p>Amid the modern and pared-back design of the interior is the driver
  focus familiar to BMW customers. The forms and surfacing of the
  instrument panel, centre console and doors allow them to “wrap around”
  the driver. And the raised seating position provides unbeatable
  all-round visibility and an exceptional view over the road. The new
  BMW design language, featuring amply-sized surfaces and clear edges,
  gives the instrument panel a “reduced to the essentials”, modern
  aesthetic. The 12.3-inch instrument cluster screen and central
  touchscreen information display are sited at close quarters to one
  another. The effect is of one unbroken – and smartly sophisticated –
  display. A new operating concept allows interactive use of the two
  displays. Below them, in the centre stack and centre console, the
  grouping of functions within the clean and tautly chiselled surfaces
  underscores the minimalist approach. Partially backlit crystal glass
  in the dark Silver Night shade lends sophisticated flourishes to
  control elements like the selector lever, iDrive Controller and
  multifunction buttons on the steering wheel.</p>
<p>
  <strong>Personalised infotainment through the seamless integration of
    the owner’s digital world into the car.</strong></p>
<p>The two individual seats in the second row offer all the benefits of
  the front pair. The first sign of an attachment between the panoramic
  roof and body comes comfortably to the rear of the second row of seats
  in the form of a Y structure, which means the passengers in the centre
  row experience the same sensation of freedom and lightness as those in
  the front. Second-row passengers also enjoy personalised infotainment
  comfort courtesy of the rear-seat entertainment system’s touchscreen
  monitors. Here, the BMW Concept X7 iPerformance showcases the BMW
  Group’s vision of seamless integrating the customer’s digital world
  into the car via BMW Connected. For example, passengers here have
  access to highly personalised, digital services such as their choice
  of infotainment / office content, with which they can make their
  journey more comfortable, more entertaining or more productive. And
  content can even be shared with others on board. For instance, they
  can send a track to the car’s music system by touch gesture, forward
  an interesting article to the next-door display for the person sitting
  alongside them to read or transfer an address from their email
  directly to the car’s navigation system. Interactive LED choreography
  via the doors and instrument panel traces the communication flow
  between the rear screens and the display at the front of the cabin.</p>
<p>
  <strong>Impressive size and presence – the exterior. </strong></p>
<p>The expansive exterior of the BMW Concept X7 iPerformance projects
  the exclusive experience available inside the car confidently to the
  outside world. Clear, vertical proportions with significant ground
  clearance identify the Concept as an X model without the need to look
  twice. At the same time, the Concept speaks its own, unmistakeable
  design language – a new one for BMW – through an array of details and
  design features which set it apart clearly from previous models.
  Viewed from any angle, the interplay between a small number of precise
  lines and artfully sculpted surfaces sends out a charismatic statement
  of modernity, presence and exclusivity.</p>
<p>
  <strong>A new face in the BMW X family.</strong></p>
<p>The front end of the BMW Concept X7 iPerformance is one of its most
  eye-catching angles, the vehicle’s height alone ensuring it rises
  prominently over the road. In an all-new interpretation of classical
  BMW elements, the front-end design groups together the various facets
  of the vehicle into a powerful visual statement. The large, vertical
  kidney grille at the heart of the upright front-end silhouette hogs
  the attention. The grille frame and bars are single-piece and solid in
  design, as if hewn from a single piece. Look at it again, though, and
  fascinating contrasts emerge between gleaming edges and matt surfaces,
  all of which breathes extra vibrancy and class into the frontal impression.</p>
<p>The upper sections of the slim, elongated twin headlights with BMW
  laser light link to the large kidney grille. A blue X signature in BMW
  laser light provides a confident pointer to the Concept’s membership
  of the SAV family from BMW. The headlights and kidney grille combine
  to create an exciting contrast of horizontal dynamism and vertical
  solidity, bringing traditional BMW front-end design cues into the
  future. Large, tautly sculpted surfaces surround the familiar BMW
  design icons, underlining the car’s cohesive and muscular front-end aesthetic.</p>
<p>A prominent bar extends across the full width of the front apron in
  its lower section, before rising vertically to frame the outer air
  intakes at their upper edge. This lends the front end additional
  stature. Quasi-vertical aero lips further accentuate the car’s
  powerfully assured stance on the road. Customary X features like the
  trapezoidal bumpers and underguard, meanwhile, are merely hinted at,
  their understated design serving the cause of clear and exclusive surfacing.</p>
<p>
  <strong>Impressive proportions.</strong></p>
<p>From the side, the BMW Concept X7 iPerformance cuts a sumptuous
  figure, complete with the characteristic ground clearance of X
  vehicles. The nigh-on vertical front end, striking and almost vertical
  rear and steeply rising angle from the rear wheels to the tailgate
  give the muscular proportions a modern flourish. The high-set lines of
  the flanks bring an expressive confidence to the car’s silhouette. And
  the long shoulderline stretches the car and injects an athletic
  tension to the flanks. It also separates the car’s body into the light
  and airy glasshouse (which offers a preview of the large interior) and
  the muscular metal forms.</p>
<p>For the first time in an X vehicle, the wheel arches feature a
  circular cut and emphasize the exclusivity and elegance of the flanks.
  Smart and precise surfacing absorbs the powerful wheel arches in an
  aesthetic movement. The surfaces gain in volume and strength as they
  head towards the rear end, further underscoring the subtle dynamism of
  the car when viewed from the side.</p>
<p>
  <strong>Bold accents in the flanks</strong></p>
<p>A conspicuous chrome strip in the door sills provides an exclusive
  counterpoint to the car’s long, stretched shoulderline and
  sophisticated surfaces below. As with the trim element at the front
  end, the chrome strip in the car’s flanks frames the Air Breathers in
  a vertical accent, before continuing in a straight line to the rear
  end. These surrounds for the front, side and rear air apertures create
  a geometrically precise impression and lend the car a sense of robust solidity.</p>
<p>The exclusive exterior colour shade Manhattan metallic immerses the
  car’s surfaces and forms in a dark olive-bronze that highlights the
  confident styling of the flanks with sophisticated flair. With their
  bold multi-spoke design, the 23-inch light-alloy wheels combine the
  muscularity for which BMW’s X models are renowned with the exclusivity
  of a luxury BMW sedan, while aerodynamically optimised inlays between
  the spokes reduce drag. Added to which, conspicuous aero lips at the
  front and rear also ensure improved airflow around those areas of the
  car and send out a powerful visual message of the plug-in hybrid drive
  concept’s efficiency. A bird’s-eye view of the BMW Concept X7
  iPerformance reveals a particular highlight. Like the side window
  surrounds, the panoramic roof is framed by an eye-catching chrome
  strip, which extends from one A-pillar to the rear end – and back
  around the other side. In between, the roof’s transparent, Y-shaped
  supporting structure adds a modern flourish.</p>
<p>
  <strong>Power, presence and exclusivity at the rear.</strong></p>
<p>The rear of the BMW Concept X7 iPerformance sends out an impressive
  statement of powerful authority and exclusive elegance. The imposing
  size of the vehicle’s body – the key to its huge swathes of interior
  space – is particularly clear when viewed from the rear. Vertical aero
  lips mark out the rear of the car clearly from the flanks. Within the
  upright rear silhouette, the slim rear lights break up the body
  volumes and a classy chrome bar connects the two lighting elements.
  The boldly designed lights create a three-dimensional L shape and
  bring a technical, high-quality flavour to the rear. As at the front
  of the car, the surfaces frame the lights like jewels. Between the
  wheel arches, the rear apron with practical tailgate opening provides
  a strong platform for the rear structure. The absence of tailpipe
  embellishers in the rear apron is an indicator of the vehicle’s
  plug-in hybrid drive concept. And the subtle, body-coloured underguard
  ensures the rear concludes its progress towards the road in stylish fashion.</p>
<p>
  <strong>Distinctive brand presence for BMW’s luxury-segment cars.</strong></p>
<p>As part of its forthcoming model offensive, BMW has developed a new
  presence for its luxury cars that sees the profile and positioning of
  the most exclusive members of its range refined into a distinct
  product category.</p>
<p>The new BMW 8 Series, new BMW X7, BMW i8 and new BMW i8 Roadster will
  join the BMW 7 Series in the brand’s significantly expanded luxury
  segment line-up. The identity and attitude shared by BMW’s elite
  models are echoed in a newly designed logo which combines a
  black-and-white version of the manufacturer’s roundel first used 100
  years ago with the company name “Bayerische Motoren Werke” written out
  in full. </p>
<p>With its classical, understated aesthetic and the company’s original
  name spelt out, the logo highlights BMW’s inimitable history. The
  boldness to explore standalone solutions and concepts, and the ability
  to take on challenges and emerge from them stronger, are deeply-rooted
  elements of BMW heritage. This approach – encompassing everything from
  the first altitude-world-record-breaking aero engine to the launch of
  the BMW i brand – has proven to be a recipe for success, as well as
  showcasing the company’s passion, confidence and gift for bringing the
  future into the present day. The new presence for the brand’s
  luxury-segment models will be unveiled for the first time at the IAA
  Cars 2017 show in Frankfurt on 14 – 24 September 2017.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rebecca Dalski<br>Tel: +1-201-307-3693<br>E-mail: <a href="mailto:rebecca.dalski@rolls-roycemotorcarsna.com">rebecca.dalski@rolls-roycemotorcarsna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Fri, 08 Sep 2017 12:00:00 +0200</pubDate>
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                        <title>The BMW Concept Z4. Freedom on four wheels.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-bmw-concept-z4-freedom-on-four-wheels/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-bmw-concept-z4-freedom-on-four-wheels/</guid><pp:caseid>779243</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, N.J. – August 17, 2017 – 10:00 am PDT/ 1:00 pm EDT … The BMW Group is using the Concours d’Elegance at Pebble Beach to present its exciting new take on a BMW roadster. Dynamic, progressive and an irresistible purveyor of thrills, the BMW Concept Z4 boasts lithe and compact proportions, a dynamic silhouette and an emotionally appealing use of forms. The attention-grabbing design study offers a look ahead to the series-production version of the car set to be unveiled over the course of next year.¶]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Woodcliff Lake, N.J. – </strong>
  <strong>August 17, 2017 – 10:00 am PDT/ 1:00 pm EDT</strong>
  <strong> … </strong>The BMW Group is using the Concours d’Elegance at
  Pebble Beach to present its exciting new take on a BMW roadster.
  Dynamic, progressive and an irresistible purveyor of thrills, the BMW
  Concept Z4 boasts lithe and compact proportions, a dynamic silhouette
  and an emotionally appealing use of forms. The attention-grabbing
  design study offers a look ahead to the series-production version of
  the car set to be unveiled over the course of next year.</p>
<p> </p>
<p>After an eighteen year hiatus, the ‘8 Series’ name returns to the BMW
  portfolio with the BMW Concept 8 Series shown on the Concept Lawn at
  the Pebble Beach Concours d’Elegance this year. The BMW Concept 8
  Series serves as a preview of a forthcoming BMW model – the new BMW 8
  Series Coupe, slated for launch in 2018.</p>
<p> </p>
<p>
  <strong>A statement of unbridled driving pleasure.</strong></p>
<p>The sporty and progressive BMW Concept Z4 encapsulates the BMW
  Group’s vision of a modern roadster. “The BMW Concept Z4 expresses the
  new BMW design language from all perspectives and in all details. From
  the dynamic-looking front to the striking flanks to the clean-cut tail
  end: a few lines and the subtle interplay between surfaces are enough
  to generate a sense of power and emotion,” adds van Hooydonk.</p>
<p> </p>
<p>
  <strong>BMW’s roadster tradition, reloaded. </strong></p>
<p>The BMW Concept Z4 adopts classical roadster design cues, such as a
  long wheelbase, a low-slung, stretched silhouette and a compact rear
  end, wraps them in a fresh, confident package and enriches them with
  the contemporary BMW design language. A shorter bonnet and crisp
  overhangs ensure the driver sits closer to the centre of the car than
  in previous BMW roadsters. This gives the new proportions a focused,
  sporty and agile feel. The outline of the car follows a distinct wedge
  shape, which fills the BMW Concept Z4 with dynamism before it even
  pulls away. The large domes stretching out rearwards from the cabin
  elegantly integrate the function of rollover bars and provide a
  sporting conclusion to the low-to-the-road silhouette at the rear.</p>
<p> </p>
<p>
  <strong>Reimagining the design language and surfaces. </strong></p>
<p>The clearly sculpted shark nose at the front end spawns dramatic
  surface contouring that extends the full length of the flanks. The new
  direction taken by BMW’s design language can be seen here in just a
  few precise lines that form clear surfaces, while the body’s volumes
  are powerfully sculpted. The surfaces and forms therefore create an
  extremely modern and emotionally engaging impression. The large Air
  Breathers rearwards of the front wheels act as the source of the
  flanks’ elaborately modelled surfaces (they appear to be shaped by the
  flow of air as it exits the Air Breathers). Light and shaded surfaces
  develop in a rising movement towards the rear, then twist to form
  muscular wheel arches and athletic volumes. All of which shines a
  bright stylistic spotlight on the car’s rear-wheel drive. The dramatic
  interplay of lines and surfaces underscores the wedge shape of the
  flanks and infuses them with even greater dynamism. And the low door
  sills, with their distinctive crease, makes the body appear closer to
  the road, emphasising the low-slung sensation when viewing the car
  from the side.</p>
<p> </p>
<p>
  <strong>Low and progressive – the front end. </strong></p>
<p>The design of the BMW Concept Z4’s front end is undeniably sporty in
  nature. The relationship between the low-set, broad kidney grille and
  the positioning of the headlights higher up sparks deliberate
  associations with the BMW Z8 and lends the BMW Concept Z4 a certain
  flamboyance. In place of the customary bars, the inside of the kidney
  grille features elaborately designed mesh, whose vertical orientation
  recalls the sporty, functional kidney design of early BMW roadsters
  such as the BMW 328 Mille Miglia. In a departure from the BMW norm,
  the Concept Z4 provides a vertical interpretation of the classical
  four-eyed headlight look, with two overlapping tubes on each side. The
  turn signal indicators point diagonally towards the kidneys from above
  and underline the dynamic flair of the front end. And the clamshell
  bonnet with stylised gill vents curves over the wheels, creating an
  intriguing and virtually seamless sweep over the front end as a whole.
  The front apron cuts a genuinely athletic figure with its sculptural
  design language. Its trio of large air intakes are a nod to the
  powerful engine further back and so carry the promise of a dynamic
  driving experience. The large carbon-fibre insert in the central air
  intakeis straight out of the motor sport playbook and champions the
  use of detail to emphasise the front end’s dynamic presence. Together,
  these design elements compose a fresh and memorable face for the
  Concept Z4 – one which pays a very modern and sporting tribute to the
  celebrated roadsters of BMW’s past.</p>
<p> </p>
<p>
  <strong>Athletic and eye-catching – the rear end. </strong></p>
<p>The design of the BMW Concept Z4 likewise references details and
  qualities from BMW’s rich roadster tradition and updates them for the
  years ahead. The wide and low design of the rear picks up the lines of
  the car’s flanks and massages them into a modern rear of beguiling
  clarity in terms of surfaces and styling elements. The powerfully
  flared wheel arches give the car broad haunches, which are emphasised
  by the slim, L-shaped rear lights and therefore further enhance the
  car’s sporting stance. Above the rear lights, the boot lid – complete
  with prominent spoiler – stretches across to the burly wheel arch
  extensions, sending out a message of power-infused agility. Below,
  large air outlets in the rear apron create their own dynamic
  impression. The carbon-fibre diffuser adds a sporty and exclusive
  flourish and signs off the rear end at its lowest point to the road.</p>
<p> </p>
<p>
  <strong>Exterior and interior in unison.</strong></p>
<p>The kinship between the interior and exterior of the BMW Concept Z4
  is evident in both forms and colour scheme. The design language of the
  interior takes the powerful, three-dimensional character of the
  exterior and adds another voice to the dynamic chorus. Much of the
  interior adopts the colour of the car body, creating a clear visual
  link between the interior and exterior. Only a classy chrome trim
  strip provides separation.</p>
<p> </p>
<p>
  <strong>Maximum focus on the driving experience.</strong></p>
<p>At the same time, the interior serves to reinforce the total focus on
  the driving experience too. The driver’s seat as well as the door trim
  panels, instrument panel and centre stack that encircle the driver are
  finished entirely in black, meaning that they stand out prominently
  from the coordinated orange shades of the exterior and the rest of the
  interior. Together they form a clearly defined area that wraps around
  the driver like a capsule, producing a very sporty sensation. This
  creates a pure-of-purpose driving environment with a pronounced “cone
  of vision”, where the steering wheel as well as the surrounding black
  surfaces appear to be surging forward and, in so doing, accentuate the
  cabin’s powerful driver focus.</p>
<p>The instrument cluster and central information display form a
  high-quality cluster ofscreens that are integrated into the driver’s
  cockpit to flawless ergonomic effect. The two displays are now
  positioned at almost the same height and in close proximity to one
  another, which gives the impression of a single, cohesive unit. They
  work together to deliver the right information at the right time. The
  driver can choose which elements they wish to call up (via touch
  command) from the content available in the information display–route
  guidance, playlists or other infotainment features. Above the
  instrument cluster, the Head-Up Display presents the key driving
  information within the driver’s direct field of view.</p>
<p> </p>
<p>
  <strong>Prominent surfacing.</strong></p>
<p>Emerging from the driver’s side of the cabin is a sporty instrument
  panel of inherent lightness. The clever arrangement of surfaces and
  edging breaks up the considerable volumes and engenders the impression
  of a powerfully chiselled muscle. The clear wraparound design from the
  doors to the instrument panel enhances the sporty, cocooned feeling in
  both seats.</p>
<p> </p>
<p>In keeping with the focus on the essentials, all the controls are
  grouped into “function islands”. Nothing distracts from the driving
  experience. Trim elements inside the cabin are likewise minimalist in
  nature. Indeed, it is instead the classy materials, carefully applied
  polished chrome accents and swish, hexagonal laser-cut motifs in the
  seats that do most to create the interior’s exclusive ambience.
  Carbon-fibre door sill finishers and embossed asymmetrical logos in
  the seats and instrument panel set the seal on the interior’s sporting profile.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>BMW Group In America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  the Rolls-Royce brand of Motor Cars; Designworks, a strategic design
  consultancy based in California; a technology office in Silicon Valley
  and various other operations throughout the country.  BMW
  Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
  manufacturing network and is the exclusive manufacturing plant for all
  X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity
  Coupes.  The BMW Group sales organization is represented in the U.S.
  through networks of 344 BMW passenger car and BMW Sports Activity
  Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car
  dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding
  Corp., the BMW Group’s sales headquarters for North America, is
  located in Woodcliff Lake, New Jersey.</p>
<p> </p>
<p>#     #     #</p>
<p>
  <strong>Journalist note: </strong>Information about BMW and its
  products in the USA is available to journalists on-line at <a href="http://www.bmwusanews.com/">www.bmwusanews.com</a>.</p>
<p>#     #     #</p>
<p>
  <strong>Social Media:</strong></p>
<p>Facebook: <a href="https://www.facebook.com/BMWUSA/">www.facebook.com/BMWUSA/</a></p>
<p>Twitter: <a href="http://www.twitter.com/BMWUSANews">www.twitter.com/BMWUSANews</a></p>
<p>YouTube: <a href="https://www.youtube.com/user/BMWUSA">www.youtube.com/user/BMWUSA</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Alex Schmuck<br>Tel: 201-307-3783<br>E-mail: <a href="mailto:alexander.schmuck@bmwna.com">alexander.schmuck@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Thu, 17 Aug 2017 19:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 17 Aug 2017 19:00:00 +0000</pp:lastModified>
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                <pp:imageOriginal>https://content.presspage.com/uploads/3243/3bfd8e4e-148c-4313-a439-f6186db6000e/P90273625_highRes_bmw-concept-z4-08-20.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90273625_highRes_bmw-concept-z4-08-20.jpg]]></pp:imageTitle></item><item>
                        <title>The BMW M2 wins AUTOMOBILE Magazine’s 2017 All-Stars Award at Amelia Island Concours d ‘Elegance.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-bmw-m2-wins-automobile-magazines-2017-all-stars-award-at-amelia-island-concours-d-elegance/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-bmw-m2-wins-automobile-magazines-2017-all-stars-award-at-amelia-island-concours-d-elegance/</guid><pp:caseid>779184</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ – March 11, 2017 11:00 am EST / 8:00 am PST …  Today, the BMW M2 received AUTOMOBILE Magazine’s All-Stars award at Amelia Island Concours d ’Elegance. Putting the first ever BMW M2 on the twisty roads of Mount Charleston and the Las Vegas Motor Speedway, the latest BMW M model was chosen as a 2017 All-Star winner for its outstanding driving dynamics and agility that combine to deliver an extraordinary driving experience.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Woodcliff Lake, NJ –</strong>
  <strong> March 11, 2017 11:00 am EST / 8:00 am PST </strong>
  <strong>…</strong></p>
<p>Today, the BMW M2 received AUTOMOBILE Magazine’s All-Stars award at
  Amelia Island Concours d ’Elegance. Putting the first ever BMW M2 on
  the twisty roads of Mount Charleston and the Las Vegas Motor Speedway,
  the latest BMW M model was chosen as a 2017 All-Star winner for its
  outstanding driving dynamics and agility that combine to deliver an
  extraordinary driving experience.</p>
<p>
  <strong>The first-ever BMW M2.</strong></p>
<p>Judges praised the newest member of the BMW M portfolio family for
  its agility, precise steering and thrilling engine after extensive
  road tests and on the Las Vegas Motor Speedway. BMW M GmbH engineers
  were eager to satisfy the high expectations of sporty drivers who like
  to push the limits on the track. The BMW M2 comes with the latest
  generation of the trailblazing M TwinPower Turbo technology engine
  delivering an output of 365 hp at 6,500 rpm, maximum revs of 7,000 rpm
  and peak torque of 369 lb-ft from 1,450 – 4,750 rpm (overboost), the
  3.0-liter 6-cylinder inline engine sends out a clear message to the
  high-performance sports car segment. The electronically controlled
  multi-plate limited-slip Active M Differential optimizes traction and
  maximizes directional stability and together with the lightweight
  aluminum front and rear axles with M Compound brakes ensure the
  dynamic talent of this award winning BMW M model.</p>
<p>The first ever BMW M2 utilizes four decades of high performance in
  its DNA, delivering a perfectly tuned chassis with precise steering
  response and a high power-to-weight ratio embodying the epos of the
  Ultimate Driving Machine.</p>
<p>For more information on the BMW M2, please visit <a href="http://www.bmwusanews.com/homepage.do">BMWUSANews.com</a> to
  view the <a href="http://www.bmwusanews.com/newsrelease.do?id=2464&mid=550">Press Release.</a></p>
<p>
  <strong> </strong></p>
<p>
  <strong>The 2017 AUTOMOBILE All-Star Award. </strong></p>
<p>All-Star contenders are chosen by AUTOMOBILE from a diverse mix of
  models new to the U.S. market, revised or as a new variant. During
  2016, 23 vehicles were selected for testing with 6 models winning the
  All-Star title. To learn more about AUTOMOBILE’s annual All-Stars
  awards and view photo galleries, videos, and much more, please visit
  the event hub at <span>
    <a href="http://www.automobilemag.com/auto-shows/all-stars-awards/">automobilemag.com/awards</a></span> (#AMAllStars17).</p>
<p> </p>
<p>
  <strong>BMW Group In America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
  based in California; a technology office in Silicon Valley and various
  other operations throughout the country. BMW Manufacturing Co., LLC in
  South Carolina is part of BMW Group’s global manufacturing network and
  is the exclusive manufacturing plant for all X5 and X3 Sports Activity
  Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales
  organization is represented in the U.S. through networks of 341 BMW
  passenger car and BMW Sports Activity Vehicle centers, 153 BMW
  motorcycle retailers, 127 MINI passenger car dealers, and 36
  Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW
  Group’s sales headquarters for North America, is located in Woodcliff
  Lake, New Jersey.</p>
<p>Information about BMW products is available to consumers via the
  Internet at:</p>
<p>
  <a href="http://www.bmwusa.com/">www.bmwusa.com</a>.</p>
<p>#     #     #</p>
<p> </p>
<p>
  <strong>Journalist note: </strong>Information about BMW and its
  products in the USA is available to journalists on-line at <a href="http://www.bmwusanews.com/">www.bmwusanews.com</a>.</p>
<p> </p>
<p> #     #     #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rebecca Dalski<br>Tel: +1-201-307-3693<br>E-mail: <a href="mailto:rebecca.dalski@rolls-roycemotorcarsna.com">rebecca.dalski@rolls-roycemotorcarsna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,BMW,M2,F87,Product,BMW M]]></category>
            <pubDate>Sat, 11 Mar 2017 17:00:00 +0100</pubDate>
            <pp:lastModified>Sat, 11 Mar 2017 17:00:00 +0000</pp:lastModified>
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                <pp:imageOriginal>https://content.presspage.com/uploads/3243/fbb9ef80-2afe-4882-852d-b41a517ed631/P90199676_highRes_the-new-bmw-m2-coupe.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90199676_highRes_the-new-bmw-m2-coupe.jpg]]></pp:imageTitle></item><item>
                        <title>BMW 2 Series and BMW 4 Series Score Awards in Inaugural JD Power Tech Experience Index Study(SM)</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-2-series-and-bmw-4-series-score-awards-in-inaugural-jd-power-tech-experience-index-studysm/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-2-series-and-bmw-4-series-score-awards-in-inaugural-jd-power-tech-experience-index-studysm/</guid><pp:caseid>779165</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ/Las Vegas, NV – January 5, 2017… BMW scored two category wins in the inaugural JD Power Tech Experience Index Study (TXI) for the 2016 BMW 2 Series and BMW 4 Series. The TXI Study measures the driver’s experience, usage, and interaction with driver centric vehicle technology in the first 90 days of ownership. The awards were presented in Las Vegas at CES 2017 to Klaus Froehlich, Board Member for Research & Development at the BMW Group and Hildegard Wortmann, Senior Vice President for the BMW Brand.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Woodcliff Lake, NJ/Las Vegas, NV – </strong>
  <strong>January 5, 2017</strong>
  <strong>…</strong> BMW scored two category wins in the inaugural JD
  Power Tech Experience Index Study (TXI) for the 2016 BMW 2 Series and
  BMW 4 Series. The TXI Study measures the driver’s <strong>experience,
    usage, and interaction </strong>with driver centric vehicle
  technology in the first 90 days of ownership. The awards were
  presented in Las Vegas at CES 2017 to Klaus Froehlich, Board Member
  for Research & Development at the BMW Group and Hildegard
  Wortmann, Senior Vice President for the BMW Brand.</p>
<p>The JD Power Tech Experience Index Study reflects customer experience
  with 35 technologies grouped in six categories:</p>
<ul>
  <li>Navigation</li>
  <li>Entertainment & Connectivity</li>
  <li>Comfort & Convenience</li>
  <li>Collision Protection</li>
  <li>Driving Assistance</li>
  <li>Smartphone Mirroring</li></ul>
<p>The BMW brand placed second overall and took two of three awards in
  the premium segment. The 2016 BMW 2 Series won in the Best Small
  Premium category while the BMW 4 Series won for Best Premium Compact.
  The BMW brand’s strong finish in the inaugural TXI Study is an
  acknowledgement by customers of the company’s commitment to being on
  the cutting edge of connectivity, infotainment and driver assistance systems.</p>
<p>BMW will show at CES 2017 that it continues to be on the forefront of
  this development. The BMW i Inside Future sculpture focuses on the
  opportunities and challenges presented by fully automated driving. BMW
  HoloActive Touch fuses the advantages of the BMW Head-Up Display, BMW
  gesture control and intuitive touchscreen functionality with
  revolutionary technology to create a completely new kind of user
  interface for the vehicle interior of the future.</p>
<p>
  <strong>BMW Group In America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
  based in California; a technology office in Silicon Valley and various
  other operations throughout the country. BMW Manufacturing Co., LLC in
  South Carolina is part of BMW Group’s global manufacturing network and
  is the exclusive manufacturing plant for all X5 and X3 Sports Activity
  Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales
  organization is represented in the U.S. through networks of 341 BMW
  passenger car and BMW Sports Activity Vehicle centers, 153 BMW
  motorcycle retailers, 126 MINI passenger car dealers, and 36
  Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW
  Group’s sales headquarters for North America, is located in Woodcliff
  Lake, New Jersey.<br /></p>
<p>Information about BMW products is available to consumers via the
  Internet at:</p>
<p>
  <a href="http://www.bmwusa.com/">www.bmwusa.com</a>.</p>
<p>#     #     #</p>
<p> </p>
<p>
  <strong>Journalist note: </strong>Information about BMW and its
  products in the USA is available to journalists on-line at <a href="http://www.bmwusanews.com/">www.bmwusanews.com</a>.</p>
<p> </p>
<p>#     #     #</p>
<p>
  <strong>Social Media:</strong></p>
<p>Facebook: <a href="https://www.facebook.com/BMWUSA/">www.facebook.com/BMWUSA/</a></p>
<p>Twitter: <a href="http://www.twitter.com/BMWUSANews">www.twitter.com/BMWUSANews</a></p>
<p>YouTube: <a href="https://www.youtube.com/user/BMWUSA">www.youtube.com/user/BMWUSA</a></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Hector Arellano-Belloc<br>Tel: +1-201-307-3755<br>E-mail: <a href="mailto:hector.arellano-belloc@bmw.com">hector.arellano-belloc@bmw.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,BMW,4 Series,2 Series,Product]]></category>
            <pubDate>Thu, 05 Jan 2017 17:58:23 +0100</pubDate>
            <pp:lastModified>Thu, 05 Jan 2017 17:58:23 +0000</pp:lastModified>
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                <pp:imageOriginal>https://content.presspage.com/uploads/3228/eaff2717-3ea7-4180-b1b6-ec8267fb5dd7/com-templates-1980x1080-230131-af6.jpg?10000</pp:imageOriginal></item><item>
                        <title>BMW 3.0 CSL Hommage R. The perfect fusion of driver and machine.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-30-csl-hommage-r-the-perfect-fusion-of-driver-and-machine/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-30-csl-hommage-r-the-perfect-fusion-of-driver-and-machine/</guid><pp:caseid>779096</pp:caseid><pp:summary><![CDATA[Munich/Pebble Beach. In August every year car enthusiasts from all over the world gather for the Concours d’Elegance in Pebble Beach to immerse themselves in the fascination of both automotive treasures from years gone by and pioneering studies for times to come. The BMW Group has come up with something very special this year with the world premiere of the BMW 3.0 CSL Hommage R.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Pebble Beach. </strong>In August every year car
  enthusiasts from all over the world gather for the Concours d’Elegance
  in Pebble Beach to immerse themselves in the fascination of both
  automotive treasures from years gone by and pioneering studies for
  times to come. The BMW Group has come up with something very special
  this year with the world premiere of the BMW 3.0 CSL Hommage R – a car
  that celebrates both the 40th anniversary of BMW in North America and
  the heady racing success of the BMW 3.0 CSL in 1975.</p>
<p>1975 was the year the Bavarian manufacturer founded BMW of North
  America, its first official sales company outside Europe. It was also
  the year in which BMW Motorsport made its debut in motor racing
  stateside – in the IMSA series – with a specially made BMW 3.0 CSL.
  Just a few weeks later BMW recorded its first, historic triumph at the
  12 Hours of Sebring. This was followed by a succession of victories,
  including one at Laguna Seca, just 15 miles from Pebble Beach. BMW’s
  rookie year duly culminated in the white BMW 3.0 CSL, decked out in
  eye-catching BMW Motorsport livery, winning the manufacturers’
  championship at the first attempt. This success, coupled with the
  car’s striking design and the “Bavarian Motor Works” legend emblazoned
  across the sun protection film on the windscreen and rear window,
  announced the BMW brand’s arrival in racing-mad North America with a bang.</p>
<p>“Motor racing is all about the ability of cars to mesmerise, about
  the unbridled joy of driving,” explains Adrian van Hooydonk, Senior
  Vice President BMW Group Design. “And as such it represents the
  heartbeat of BMW. Back in 1975, as today, winning races came down to
  how man and machine could work together. Technical innovations have
  taken the effectiveness of this partnership to ever great heights. And
  with the BMW 3.0 CSL Hommage R we’re aiming to show how much closer
  the driver and car can grow in the future.”</p>
<p> </p>
<p>
  <strong>A new level of driver focus – the interior.</strong></p>
<p>Given the aim of achieving the best possible fusion of driver and
  car, the driver was the logical starting point for the design of the
  BMW 3.0 CSL Hommage R. For the seamless integration of the driver into
  the car, the designers extrapolated the principle of driver focus
  beyond the geometric form of the interior. In the BMW 3.0 CSL Hommage
  R, the idea of centring attention on the driver begins with his
  immediate surroundings. This new approach led the designers first to
  the driver’s helmet, race suit and seat before moving onto the lines
  and surfaces of the interior.</p>
<p>This way of doing things changes the nature of conventional interior
  functions. As the layer of interaction closest to the driver, the
  helmet visor assumes the functions of a display and projects
  situation-based information such as the car’s speed, gear engaged and
  engine revs into the driver’s direct field of view. The BMW 3.0 CSL
  Hommage R thus enhances the driver’s direct perception. The idea of
  the Head-Up Display, which has already proved its effectiveness in
  series-produced BMW models by flagging up driving-related information
  without distracting the driver, is therefore expressed in a whole new
  way. “Eyes on the road, hands on the wheel” is the name of the game –
  i.e. enabling the driver to concentrate fully on the job of driving
  the car.</p>
<p>As well as helping him to do his job, the driver’s race suit (a
  classical design by Puma®) visually expresses the connection between
  the driver and the car. If both the driver’s hands are on the steering
  wheel, illuminated piping integrated into the sleeves of the suit
  shows the progress of information – from the shift impulse display,
  for example – out of the steering column over the driver’s arms and
  into his visor.</p>
<p>The side-section design of the large carbon-fibre seat shells
  reflects the anatomy of the seated driver, thus providing maximum
  support in any driving situation. At the same time, the seats ensure
  the driver’s body has the best possible connection with the car,
  giving him a physical feel for it with almost his whole body, in any
  situation, and thus allowing him to react faster and more effectively.
  The seat shells follow a rising diagonal path rearwards, a line
  extended behind the seats into the rear by a structural carbon-fibre
  element that increases the torsional rigidity of the BMW 3.0 CSL
  Hommage R. The white seat surfaces with fanned-out quilting,
  integrated into the seat shell, mimic the design of the driver’s race
  suit, while BMW Motorsport’s signature stripes on the six-point safety
  harness add an extra splash of colour.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Commitment to lightweight construction and technical refinement.</strong></p>
<p>In the area around the driver’s seat, the designers have drawn back
  the covers on the lightweight design of the BMW 3.0 CSL Hommage R and
  lent tangible form to its racing character. A carbon-fibre roll cage
  integrated into the structure of the car’s roof and side sections
  forms the basis for the interior’s singularly minimalist geometry. All
  the elements in the interior are there out of absolute necessity;
  every component has been designed with a purpose, a function linked
  directly to the structure of the machine or the job of driving. In an
  interior made almost entirely from carbon fibre, the only wood-like
  presence is the “instrument panel” – actually a cross-member and
  purely structural element. This is a reference to a central element of
  the earlier BMW 3.0 CSL, in which even the racing version had
  distinctive wood trim ringing the whole of the interior. A particular
  highlight here is the additional information illuminated through the
  wood. Recalling the BMW 3.0 CSL’s victory at Laguna Seca in May 1975,
  the BMW 3.0 CSL Hommage R displays the track layout and braking points
  through the instrument panel’s wood strip. By using light in this way,
  this ultra-sophisticated, super-smooth information display removes the
  need for a classical display and slips perfectly into the car’s
  minimalist interior design philosophy. Only the small central eBoost
  charging display interrupts the flow of the otherwise unbroken wooden
  surface. BMW Motorsport stripes for the instrument panel surround lend
  extra colour.</p>
<p>The commitment to paring the car down to the bare essentials places
  particular emphasis on the steering column. As a mechanical link
  between the driver and car, it is home to all the operating elements
  and controls. The only “comfort” function are the two vents on the
  sides of the steering column, which supply the driver with fresh air
  at ambient temperature. A small display on the steering column
  provides the driver with secondary information such as lap times,
  overall race time and the car’s current track position, as required.
  Other racing elements in the interior include red anodised safety
  features, such as the outlet nozzles for the fire extinguishing foam,
  the extinguisher itself, and the two switches on the centre console
  for the emergency shut-off and fire extinguishing mechanism. The rear
  only has space for two helmets integrated into the centre tunnel.
  These are held in place by a belt when not in use. Underneath the
  longitudinal braces jutting out to the rear are the covers for the
  eBoost energy accumulators. Meticulously crafted aluminium sleeves add
  high-quality accents at the junctions between individual structural
  elements. In its materials and detailed solutions, the BMW 3.0 CSL
  Hommage displays both technical sophistication and subtlety of form.</p>
<p> </p>
<p>
  <strong>Motor racing through and through – the exterior.</strong></p>
<p>“Both inside and outside, the BMW 3.0 CSL Hommage R is primarily a
  reflection of its function,” explains Karim Habib, Head of Design BMW
  Automobiles. “The exterior and interior design is based around the
  requirements of motor sport as far as the car and driver are
  concerned; aerodynamics and driving dynamics on the one hand, the most
  direct connection between driver and machine on the other. In my view,
  that’s something the Hommage car expresses in a very emotional way. At
  the same time, all the details from the BMW 3.0 CSL are present in the
  Hommage model. And they are all there to be discovered in their
  original form. It’s a bow to the 1975 car.”</p>
<p>The exterior design of the BMW 3.0 CSL Hommage R is a pure expression
  of motor racing. The stretched body is framed by distinctive air
  deflectors, powerful wheel arches and a prominent rear spoiler, which
  likewise cite the successful IMSA racing version of the original BMW
  3.0 CSL. Every detail of the Hommage car has its origins in the
  successful racing machine from 1975, but all have since been updated
  and integrated technically into a modern design language. The colours
  and graphics used, not to mention the addition of a number 25,
  reference the extraordinary record of success notched up by the works
  BMW 3.0 CSL in 1975. Indeed, the BMW 3.0 CSL Hommage R even revives
  details such as the “Bavarian Motor Works” decals on the windscreen
  and rear window. Swathes of exposed carbon fibre spotlight the 1975
  model’s commitment to lightweight construction and, as a cutting-edge
  material, bring it into the modern era.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Power and athleticism – the front end.</strong></p>
<p>The front end of the BMW 3.0 CSL Hommage R, one of the broadest and
  lowest of any model in the BMW family, positively exudes power and
  athleticism. The flow of the surfaces and graphic accents in the front
  apron showcase the car’s wheels and underline its wide, powerful
  impression. In the centre of the front end is a large version of the
  signature BMW kidney grille, which references the upright form
  favoured at the time. The familiar four-eyed face – with its
  contemporary, hexagonal interpretation – emphasises the sporting
  intent of the front end. Laser lighting and LED technology enable
  slim, modern light graphics, and the narrow contours of the headlights
  give the BMW the focused look typical of the brand’s cars. A stylised,
  blue-lit “X” inside the lights separates the light functions from one
  another and, at the same time, recalls the X-shaped headlight taping
  used for endurance races. The large, black front splitter made from
  carbon fibre and with accents in BMW Motorsport’s colours sets the
  seal on the front end as it plunges down to the road. Together with
  the kidney grille, it creates a large stylistic aperture, providing a
  visual hint of the engine’s power and performance. From the side, the
  front apron and kidney grille present a modern take on the shark nose
  design that was already turning heads in 1975, ensuring the car would
  be easily recognisable.</p>
<p> </p>
<p>
  <strong>From the side – sporting flair with a touch of elegance. </strong></p>
<p>The long wheelbase and sweeping bonnet stretch the Hommage car’s
  silhouette visually and lend it a touch of elegance to go with its
  dominant sporting brio. The familiar line graphics along the car’s
  flanks further strengthen this impression. The exclusive exterior
  colour Brilliant White with its slight metallic effect adds a gleam to
  the surfaces and lends the powerful contours a vivid sculptural
  impact. The line graphics in BMW Motorsport colours pick up the
  surface movements in the front, rear and flanks, further emphasising
  the car’s sinewy looks. Dark carbon-fibre surfaces round off the
  flanks at their lower edge and point to the commitment to lightweight
  design of the original BMW 3.0 CSL. The matt gold 21-inch light-alloy
  wheels with black inlays add a special flourish.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>The rear end – muscular presence.</strong></p>
<p>The rear of the BMW 3.0 CSL Hommage R makes a statement of maximum
  sporting intent. The large rear spoiler and carbon-fibre double
  diffuser are straight out of the racing car blueprint and brim with
  aerodynamic sophistication. The powerfully contoured rear apron draws
  the eye to the car’s wheels and, in so doing, visually showcases the
  power of the BMW 3.0 CSL Hommage R. The BMW Motorsport line graphics
  reproduce this movement, further strengthening its muscular presence
  on the road. The rear light design is particularly distinctive, a
  strip of LEDs extending along the spoiler to link the two lights and
  providing a stylistic border for the rear end.</p>
<p>The BMW 3.0 CSL Hommage R also cuts a dynamically imposing figure
  when viewed from above. The bonnet fans out in a wide “V” from kidney
  grille to headlights, recalling a striking and dynamic element of
  earlier BMW coupes. The BMW 3.0 CSL Hommage R therefore combines all
  the classic BMW hallmarks within a modern and emotionally rich design
  language, adding even greater lustre to the already glittering
  engineering achievement of 40 years ago.</p>
<p> </p>
<p> </p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Alex Schmuck<br>Tel: 201-307-3783<br>E-mail: <a href="mailto:alexander.schmuck@bmwna.com">alexander.schmuck@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,BMW]]></category>
            <pubDate>Fri, 14 Aug 2015 03:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 14 Aug 2015 03:00:00 +0000</pp:lastModified>
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                        <title>BMW Group overall winner at the Engine of the Year Awards 2015. As well as being declared overall winner, the BMW Group picked up three class wins in the world’s leading engine competition.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-group-overall-winner-at-the-engine-of-the-year-awards-2015-as-well-as-being-declared-overall-winner-the-bmw-group-picked-up-three-class-wins-in-the-worlds-leading-engine-competition/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-group-overall-winner-at-the-engine-of-the-year-awards-2015-as-well-as-being-declared-overall-winner-the-bmw-group-picked-up-three-class-wins-in-the-worlds-leading-engine-competition/</guid><pp:caseid>779133</pp:caseid><pp:summary><![CDATA[Munich / Stuttgart. Four wins in the latest International Engine of the Year Awards plainly demonstrate the BMW Group’s engine-building prowess. The drive unit in the BMW i8 earned two class wins as well as being declared overall winner, with a further class win being garnered by the engine of the BMW M3 and BMW M4.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Munich / Stuttgart. Four wins in the latest International Engine of
  the Year Awards plainly demonstrate the BMW Group’s engine-building
  prowess. The drive unit in the BMW i8 earned two class wins as well as
  being declared overall winner, with a further class win being garnered
  by the engine of the BMW M3 and BMW M4.</p>
<p> </p>
<p>The BMW i8 unit was voted class winner for its BMW TwinPower Turbo
  three-cylinder petrol engine, while the overall drive unit of the BMW
  i8 claimed a further class win as the best “new engine”. Its
  combination of electric motor and petrol engine also earned it overall
  victory. In the 2.5 to 3.0-litre displacement category, the M
  TwinPower Turbo six-cylinder in-line petrol engine of the BMW M3 and
  BMW M4 came out on top.</p>
<p> </p>
<p>This fourfold success for the BMW Group at the International Engine
  of the Year Awards 2015 furnishes further evidence of the performance
  potential of the Efficient Dynamics technology package, which since
  2007 has enabled a continuous enhancement of driving pleasure while at
  the same time cutting fuel consumption and emissions.</p>
<p> </p>
<p>The International Engine of the Year Awards were launched in 1999,
  since when 66 class and overall wins have gone to engines developed
  for BMW models. Each year an expert panel of judges, this time
  comprising 65 motoring journalists from 31 countries, selects the best
  engines in numerous categories. The prize-winners were presented with
  their awards on Wednesday, 17 June 2015, against the backdrop of the
  Engine Expo trade fair in Stuttgart.</p>
<p> </p>
<p>The three-cylinder combustion engine in the BMW i8 develops
  170 kW/231 hp and drives the rear wheels, while the 96 kW/131 hp
  electric motor draws its energy from a lithium-ion battery, which can
  be charged from a conventional domestic power socket, and sends its
  power to the front axle. This bespoke plug-in hybrid system, developed
  and produced by the BMW Group, enables a range of up to 37 kilometres
  (23 miles) in the EU test cycle and a top speed of 120 km/h (75 mph)
  on electric power alone, coupled with a “glued-to-the-road” all-wheel
  driving experience headlined by powerful acceleration and a
  dynamically-biased distribution of power through keenly taken corners.
  The more powerful of the two sources drives the rear wheels and uses
  the electric boost from the hybrid system to deliver hallmark BMW
  driving pleasure while at the same time offering ground breaking
  levels of efficiency. The sprint from 0 to 100 km/h (62 mph) takes
  just 4.4 seconds, yet combined fuel consumption – as calculated in the
  EU test cycle for plug-in hybrid vehicles – stands at 2.1 litres per
  100 kilometres (approx. 135 mpg imp) plus 11.9 kWh of electricity.
  This equates to CO2 emissions of 49 grams per kilometre.</p>
<p> </p>
<p>The M TwinPower Turbo six-in-line petrol engine in the BMW M3 and BMW
  M4 is exceptionally high-revving for a turbocharged engine, resulting
  in linear power delivery over a wide engine speed range and a unique
  engine note. M TwinPower Turbo technology ensures that peak torque is
  on tap over a broad rpm range. A further hallmark of this engine is
  its outstanding efficiency.</p>
<p> </p>
<p>Further information on official fuel consumption figures, specific
  CO2 emission values and the electric power consumption of new
  passenger cars is included in the following guideline: “Leitfaden über
  Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer
  Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and
  electric power consumption of new passenger cars), which can be
  obtained from all dealerships, from the Deutsche Automobil Treuhand
  GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and
  at
  http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
  LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB)</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Dave Buchko<br>Tel: +1-805-214-5328<br>E-mail: <a href="mailto:dave.buchko@bmwna.com">dave.buchko@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Concept Vehicles &amp; Design,Efficient Dynamics,BMW]]></category>
            <pubDate>Wed, 17 Jun 2015 16:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 17 Jun 2015 16:00:00 +0000</pp:lastModified>
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                        <title>BMW 3.0 CSL Hommage. Racing flair with a touch of class.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-30-csl-hommage-racing-flair-with-a-touch-of-class/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-30-csl-hommage-racing-flair-with-a-touch-of-class/</guid><pp:caseid>779077</pp:caseid><pp:summary><![CDATA[Munich/Cernobbio. Amid the audacious design studies and automotive beauties from a bygone era gathered at the Concorso d’Eleganza Villa d’Este, the BMW Group presents its new BMW 3.0 CSL Hommage – and in the process makes a pretty formidable statement of its own. This model is the BMW Design Team’s tribute to the 3.0 CSL, a timeless classic and iconic BMW Coupé from the 1970s.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio.</strong> Amid the audacious design studies
  and automotive beauties from a bygone era gathered at the Concorso
  d’Eleganza Villa d’Este, the BMW Group presents its new BMW 3.0 CSL
  Hommage – and in the process makes a pretty formidable statement of
  its own. This model is the BMW Design Team’s tribute to the 3.0 CSL, a
  timeless classic and iconic BMW Coupé from the 1970s.</p>
<p>“Our Hommage cars not only demonstrate how proud we are of our
  heritage, but also how important the past can be in determining our
  future,” says Adrian van Hooydonk, Senior Vice President BMW Group
  Design. “The BMW 3.0 CSL Hommage represents a nod to the engineering
  achievement exemplified by the BMW 3.0 CSL in its lightweight design
  and performance. With intelligent lightweight construction and modern
  materials, the 3.0 CSL Hommage brings the character of that earlier
  model into the 21st century, showing it in a new and exciting guise,”
  he says, summarising the approach the design team took with the BMW
  3.0 CSL Hommage.<strong> </strong></p>
<p>
  <strong>Lightweight design past and present.</strong></p>
<p>“CSL” stands for “Coupé Sport Leichtbau” (coupé, sport, lightweight).
  With its aluminium bonnet, boot and wings, Plexiglas windows and
  equipment rigorously pared down to the bare essentials, the old BMW
  3.0 CSL tipped the scales around 200 kg lighter than its sibling
  model, the BMW 3.0 CS. Unsurprisingly, then, it was predestined for a
  career on the race track. Whereas the material of choice in the 1970s
  was aluminium, today carbon fibre – or carbon-fibre-reinforced plastic
  (CFRP) – offers the optimum weight-to-strength ratio. These
  high-strength fibres are even lighter and stronger than aluminium. And
  the <br />BMW 3.0 CSL Hommage makes generous use of the high-tech
  composite, reinterpreting the concept of lightweight design for the
  modern age. Wherever CFRP is used, it is also visible – rendering the
  lightweight design principle tangible both inside and out. The BMW
  Group is a world leader in the production and application of CFRP in
  automotive design and can already boast many years of experience in
  series production of CFRP structural parts for the BMW M and, in
  particular, the BMW i.<strong> </strong></p>
<p>
  <strong>The exterior: power and elegance.</strong></p>
<p>Karim Habib, Head of BMW Design, explains the thinking behind the
  design of the BMW 3.0 CSL Hommage: “For BMW designers like us, the BMW
  3.0 CSL is a style icon. Its combination of racing genes and elegance
  generates an engaging aesthetic that continues to win hearts even
  today. <br />The BMW 3.0 CSL Hommage celebrates many of those
  characteristic features, but without copying them. Indeed, some of the
  parallels are not immediately obvious. We wanted people to sense the
  family resemblance rather than see it straight off.”</p>
<p>The BMW 3.0 CSL Hommage is a vision of pure athleticism: the
  elongated body is set off by distinctive air deflectors, powerful
  wheel arches and prominent spoilers to the roof and tail. Despite its
  size, the aerodynamic elements are key in enabling air to flow
  optimally along the sides of the vehicle. The front air deflector
  serves to vent the engine compartment, while wings over the rear
  wheels ensure optimum airflow around the vehicle. Small rear-view
  cameras serve to further reduce aerodynamic drag. The large rear
  spoiler increases downforce on the driven rear axle and in so doing
  improves power transmission. The Air Curtain and Air Breather systems
  guarantee optimum ventilation of the wheel housings. And the sheer
  self-confidence and sporting prowess of the BMW 3.0 CSL Hommage are
  perfectly summed up in the original colour of its spiritual
  predecessor – Golf Yellow. </p>
<p>
  <strong>The front end – muscular athleticism.</strong></p>
<p>Boasting one of the broadest and lowest front ends of any vehicle in
  the <br />BMW Group, the BMW 3.0 CSL Hommage’s front exudes pure power
  and athleticism. At the centre, the characteristic BMW kidney grille
  stands tall in citation of the more upright styling of the kidney
  grille of yesteryear. The size and spatial depth of the kidney grille
  symbolise the output of the powerful six-cylinder in-line engine with
  eBoost. At the same time, the finely wrought geometry of frame and
  kidney struts lends the front end an air of quality and exclusivity.
  The characteristic four-eyed face gives a contemporary, hexagonal
  interpretation of front-end sportiness. Laser light and LED technology
  facilitate slender, state-of-the-art lighting graphics, and the flat
  contours of the headlamps generate that characteristically focused BMW
  look. A stylised “X” inside the lights divides the lighting functions
  and conjures up memories of the X-shaped headlamp stickers once used
  in long-distance racing. Horizontal LED strips create a visual bond
  between headlamps and kidney grille while at the same time emphasising
  the broad, flat impact of the front end. A large carbon-fibre front
  splitter reduces the gap between road and front end and, in
  combination with the kidney grille, offers a modern interpretation of
  the earlier car’s highly distinctive shark nose. Two circular openings
  and a series of elongated slots pay tribute to other elements featured
  in the earlier car, but offer a new interpretation for the 21st century.<strong> </strong></p>
<p>
  <strong>The sides – contrapuntal elegance. </strong></p>
<p>The vehicle sides are in elegant counterpoint to the marked
  athleticism of front and rear. The long wheelbase and elongated bonnet
  appear to stretch the Hommage’s silhouette. A continuous, horizontal
  line encircles the vehicle by way of paying tribute to a distinctive
  stylistic feature of the earlier BMW 3.0 CSL: its all-round chrome
  trim. In combination with the black highlight beneath, the continuous
  line intensifies the flat, elongated appearance of the sides.</p>
<p>A particular detail of the BMW 3.0 CSL Hommage is the roofline.
  Consciously subdivided into three, the line recalls the distinctive
  upper section of the <br />BMW 3.0 CS – one of the first coupés to
  feature a roof that did not flow into the tail. Compared with the
  ubiquitous fastback coupés of the day, this was both an innovation and
  a design statement, a feature that exuded athleticism and elegance in
  equal measure. In keeping with the BMW 3.0 CSL, the Hommage features a
  BMW logo on each of the C-pillars.</p>
<p>The all-round shoulderline is also the starting point for the subtle,
  finely sculpted surfaces of the sides. It follows the development of
  the shadowy areas behind the front wheel all the way to the lit
  surfaces above the rear wheels. This interplay between light and shade
  lends movement and dynamic intensity to the generous surfaces of the
  vehicle’s sides. Dark CFRP areas narrow the gap between the sides and
  the road, again paying tribute to the consistent lightweight design of
  the BMW 3.0 CSL. In combination with the black graphic accents, the
  dark lightweight elements reduce the perceived height of the vehicle
  and further emphasise its flat silhouette. The black 21" alloy
  wheels in matt and high-gloss bi-colour versions offer an additional
  unique highlight. Air control blades in the interstices of the wheel
  rims, meanwhile, serve to further optimise aerodynamics. </p>
<p>
  <strong>The rear end – a muscular presence.</strong></p>
<p>As with the front end, the vehicle’s tail is broad and muscular in
  design. Generous surfaces generate presence, horizontal elements
  emphasise width. <br />A particular highlight is the styling of the
  rear lights: an LED strip above the spoiler links the two lights, thus
  giving the rear end a formal framework. The powerfully sculpted rear
  apron with CFRP diffusor creates a visual impression of the BMW 3.0
  CSL’s raw power. Even viewed from above, the BMW 3.0 CSL is extremely
  dynamic. From kidney grille to headlamps, the bonnet traces a broad
  “V” – a nostalgic throwback to a distinctive and dynamic element of
  earlier <br />BMW coupés.<strong> </strong></p>
<p>
  <strong>The interior – purist elegance.</strong></p>
<p>Pared down to a minimum, the interior of the BMW 3.0 CSL Hommage puts
  its lightweight design on show and renders its racing character
  elegantly tangible. All interior elements are there out of absolute
  necessity, every part has a high-quality design, structural or
  drive-related function. In the all-CFRP interior, the only wood-like
  presence is the “instrument panel” – a cross-member and purely
  structural element. This is a clear reference to the interior of the
  earlier <br />BMW 3.0 CSL, which featured an all-round wood trim
  throughout the interior. In the new version, only the small central
  eBoost charging display interrupts the wooden instrument panel.
  Infotainment is equally minimalist in concept: a central display on
  the steering column informs the driver of the current gear, speed,
  revs and shift point.<strong> </strong></p>
<p>
  <strong>Racing genes and lightweight design with finesse.</strong></p>
<p>Other racing features include bucket seats with high-quality
  stitching, a six-point belt and red anodised safety features such as
  the outlet nozzles for the extinguishing foam, the fire extinguisher
  itself, and the two switches on the centre console for the emergency
  shut-off and fire extinguishing mechanism. The only elements in the
  rear of the vehicle are two helmets integrated into the transmission
  tunnel. These are held in place by a belt when not in use. In the
  place of a rear seat bench, there are only covers for the eBoost
  energy accumulators. Special reflector technology in combination with
  LED strips create an impressive 3D effect on the covers.</p>
<p>In its use of cutting-edge materials and detailed solutions, the BMW
  3.0 CSL Hommage displays technical sophistication and subtlety of
  form. Meticulously crafted aluminium sleeves add high-quality accents
  at the junctions between individual structural elements. The door
  design is as minimalist as it is expressive: precise, clean surfaces
  trace an arc rearwards, lending the door element a flowing, dynamic
  quality. The door openers combine a DTM-style pull strap with the
  elegant handle-integrated opener of the earlier BMW 3.0 CSL, resulting
  in the hybrid solution of a nylon pull strap located directly behind
  the grab handle in the door. As with the interior as a whole, this
  detail lends expression to the unique character of the BMW 3.0 CSL
  Hommage: a winning combination of lightweight design, athleticism and elegance.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Thomas Plucinsky<br>Tel: +1-201-307-3701<br>E-mail: <a href="mailto:thomas.plucinsky@bmwna.com">thomas.plucinsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Heritage,Corporate Heritage,BMW]]></category>
            <pubDate>Fri, 22 May 2015 20:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 22 May 2015 20:00:00 +0000</pp:lastModified>
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                        <title>BMW 3.0 CSL Hommage. Motor sport with an elegant character.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-30-csl-hommage-motor-sport-with-an-elegant-character/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-30-csl-hommage-motor-sport-with-an-elegant-character/</guid><pp:caseid>779095</pp:caseid><pp:summary><![CDATA[Munich/Cernobbio. On 22 May 2015, the BMW Group will unveil the new BMW 3.0 CSL Hommage to the global public for the first time at the Concorso d’Eleganza Villa d’Este. This model is the BMW Design Team’s tribute to the BMW 3.0 CSL, a timeless classic and iconic BMW Coupe from the 1970s.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio.</strong> On 22 May 2015, the BMW Group will
  unveil the new BMW 3.0 CSL Hommage to the global public for the first
  time at the Concorso d’Eleganza Villa d’Este. This model is the BMW
  Design Team’s tribute to the BMW 3.0 CSL, a timeless classic and
  iconic BMW Coupe from the 1970s. The
  BMW<span> </span>3.0<span> </span>CSL<span> </span>Hommage is a nod to
  the engineering achievement exemplified by the BMW 3.0 CSL in its
  lightweight design and performance. The Hommage draws on the character
  of the earlier model and endows it with cutting-edge materials to
  translate it into the present in a new and exciting guise.</p>
<p> </p>
<p>
  <strong>Exclusive, confident, athletic: the exterior design.</strong></p>
<p>The design of the
  BMW<span> </span>3.0<span> </span>CSL<span> </span>Hommage exudes
  sheer dynamics, with the body framed by striking air deflectors,
  powerful wheel arches and a prominent roof and rear spoiler. The
  stretched flanks serve as an elegant counterpoint to the distinctly
  sporty front and rear end. Subtle and finely sculpted surfaces convey
  dynamics and exclusivity, while the extensive use of carbon fibre for
  the lower section highlights the car’s systematic lightweight design concept.</p>
<p> </p>
<p>
  <strong>Elegant purism: the interior design.</strong></p>
<p>The rigorously pared-down interior of the
  BMW<span> </span>3.0<span> </span>CSL<span> </span>Hommage renders its
  lightweight concept not only visible but tangible as well. All the
  elements in the cabin are absolutely essential and each constituent
  has a high-quality structural or driving-related function. In its
  materials and detail solutions, the Hommage displays technical
  supremacy and formal sophistication. Like the interior as a whole, it
  reflects the special character of the
  BMW<span> </span>3.0<span> </span>CSL<span> </span>Hommage, embodying
  as it does a consummate combination of lightweight design, sportiness
  and elegance.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Thomas Plucinsky<br>Tel: +1-201-307-3701<br>E-mail: <a href="mailto:thomas.plucinsky@bmwna.com">thomas.plucinsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Heritage,Corporate Heritage,BMW]]></category>
            <pubDate>Wed, 13 May 2015 00:01:00 +0200</pubDate>
            <pp:lastModified>Wed, 13 May 2015 00:01:00 +0000</pp:lastModified>
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                        <title>BMW eDrive meets BMW xDrive - a pioneering combination delivering efficient driving pleasure: The BMW Concept X5 eDrive.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-edrive-meets-bmw-xdrive---a-pioneering-combination-delivering-efficient-driving-pleasure-the-bmw-concept-x5-edrive/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-edrive-meets-bmw-xdrive---a-pioneering-combination-delivering-efficient-driving-pleasure-the-bmw-concept-x5-edrive/</guid><pp:caseid>779058</pp:caseid><pp:summary><![CDATA[The new BMW X5 has already raised efficiency to a whole new level in the world of the luxury Sports Activity Vehicle (SAV). BMW is using the New York International Auto Show 2014 to present what it sees as the logical next step towards bringing about a radical reduction in fuel consumption and emissions in the SAV segment.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>The new BMW X5 has already raised efficiency to a whole new level in
  the world of the luxury Sports Activity Vehicle (SAV). BMW is using
  the New York International Auto Show 2014 to present what it sees as
  the logical next step towards bringing about a radical reduction in
  fuel consumption and emissions in the SAV segment.</p>
<p>The BMW Concept X5 eDrive succeeds in fusing the familiar brand of
  driving pleasure generated by the xDrive intelligent all-wheel-drive
  system and a luxurious ambience enshrined within an interior offering
  tremendous versatility of use with a plug-in hybrid drive system. A
  conventional combustion engine works together in perfect harmony with
  the cutting-edge BMW eDrive technology to produce the brand’s hallmark
  sporty drive coupled with a significant reduction in fuel consumption,
  making it an impressive example of the effectiveness of the
  BMW EfficientDynamics development strategy. As a result, the car is
  able to drive on electric power alone at speeds of up to 120 km/h
  (75 mph) and for a distance of up to 30 kilometres (approx. 20 miles),
  while recording average fuel consumption figures of less than
  3.8 l/100 kilometres (more than 74.3 mpg imp) in the EU test cycle.</p>
<p>The concept study underwent a series of detailed refinements in
  preparation for its appearance at the New York International Auto Show
  and is equipped with a drive system comprising a 180 kW/245 hp
  four-cylinder petrol engine with BMW TwinPower Turbo technology and a
  70 kW/95 hp electric motor likewise developed by the BMW Group. The
  motor is supplied with power from a lithium-ion battery that can be
  charged from any domestic socket and has sufficient capacity to enable
  all-electric driving with zero local emissions for a range of up to
  30 kilometres (approx. 20 miles). To ensure a particularly high level
  of crash safety, the high-voltage battery developed for the
  BMW Concept X5 eDrive is housed underneath the luggage compartment,
  whose everyday usability remains virtually uncompromised thanks to the
  40:20:40 split-folding rear backrest and an almost level loading floor.</p>
<p>In addition to the settings that can be activated using the
  characteristic BMW Driving Experience Control switch, three driving
  modes can be selected according to requirements and the situation at
  hand: intelligent hybrid drive with an optimal relationship between
  sportiness and efficiency (AUTO eDrive), pure electric and thus local
  emission-free driving (MAX eDrive) and SAVE Battery to maintain the
  current charge level.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Majestic poise at its most sophisticated: dynamic, flexible,
    luxurious, plus zero local emissions if required.</strong></p>
<p>Thanks to the BMW eDrive technology that has been specifically honed
  for this model as part of the BMW EfficientDynamics strategy, the
  concept car brings a whole new brand of poise and assurance to the SAV
  segment. The formidable power reserves produced by its duo of drive
  units, its outstanding levels of motoring comfort and the optimised
  traction, handling stability and dynamic performance qualities over
  any terrain courtesy of BMW xDrive technology all endow it with the
  all-round sporty prowess typically associated with BMW X models, while
  its landmark efficiency blazes a trail for its rivals to follow. The
  ability to operate purely on electric power with zero local emissions,
  especially in city traffic, puts a whole new slant on the SAV driving
  experience that shows the shape of things to come. At the same time,
  the plug-in hybrid drive concept does not impinge in any way on the
  exemplary versatility offered by the Sports Activity Vehicle’s
  interior or its distinctly luxurious ambience. In short, the
  BMW Concept X5 eDrive shows itself to be supremely talented in every
  way, deftly bringing major advances in cutting fuel consumption and
  emissions into harmony with state-of-the-art functionality and
  everyday practicality that never fails to impress.</p>
<p>A number of understated styling touches have been meticulously
  incorporated into the exterior design to underline the groundbreaking
  character of the BMW Concept X5 eDrive. The kidney grille bars, air
  intake bars and the insert in the rear bumper are all finished in the
  BMW i Blue colour developed for the BMW i brand, for instance,
  creating a stunning contrast to the Silverflake metallic exterior
  paintwork. The BMW Concept X5 eDrive also comes with body-coloured
  wheel arches, specially styled roof rails, a connector for the
  charging cable which – as on the BMW i models – lights up during
  charging, as well as 21-inch light-alloy wheels in an exclusive,
  streamlined design.</p>
<p>To make sure that the styling of the luxurious passenger compartment
  echoes the highly sophisticated drive concept, light blue
  double-felled seams adorn the Ivory White exclusive leather upholstery
  covering the seats, door trim panels and dashboard. Further highlight
  features of the specially designed interior include the Piano Finish
  Black interior trim with blue accent strips, “eDrive” lettering
  embossed in the front of the headrests, ambient lighting with a blue
  hue, and an eDrive button that is also illuminated in blue. In the
  luggage compartment lined in black velour, a transparent cover – again
  illuminated in blue – affords a clear view of the high-voltage battery
  for the electric motor.</p>
<p> </p>
<p>
  <strong>BMW eDrive in a Sports Activity Vehicle: intelligent hybrid
    technology promises outstanding efficiency and hallmark driving pleasure.</strong>
  <strong>
    <br /></strong>Electrification of the powertrain is a key component
  of BMW EfficientDynamics technology and allows BMW to unlock
  tremendous potential for reducing fuel consumption and emissions. The
  BMW eDrive technology developed for this purpose comes in various
  versions, each precisely tailored to the particular vehicle concept.
  Both the BMW i3, the first all-electric production vehicle from the
  BMW Group, and the soon-to-be-launched BMW i8 plug-in hybrid sports
  car are powered by BMW eDrive technology. The BMW Concept X5 eDrive
  now follows in the tyre tracks of the BMW Concept Active Tourer
  unveiled in 2012 by demonstrating how model-specific BMW eDrive
  technology can be employed in plug-in hybrid models from the BMW core brand.</p>
<p>This is the first time that BMW eDrive technology has been hooked up
  with the BMW xDrive intelligent all-wheel-drive system. The
  BMW Concept X5 eDrive boasts the superior driving characteristics that
  stem from the permanent and fully variable distribution of drive power
  between the front and rear wheels. Regardless of the selected driving
  mode, the drive power generated by the electric motor, the combustion
  engine or the two units acting in unison is channelled swiftly and
  precisely to wherever it can be converted into forward propulsion most
  effectively. This allows the concept study to deliver all the
  qualities that SAVs are renowned for – superb traction and optimised
  handling stability in all weather and road conditions coupled with
  enhanced agility when taking corners at speed – in remarkably
  efficient fashion. The highly versatile and sporty driving abilities
  of the BMW Concept X5 eDrive are accompanied by average fuel
  consumption in the EU test cycle of less than 3.8 l/100 km (more than
  74.3 mpg imp) and CO2 emissions of under 90 grams per kilometre.</p>
<p>Both driving pleasure and efficiency in the BMW Concept X5 eDrive are
  given an extra boost by an electric motor generating a maximum output
  of 70 kW/95 hp together with the instantaneous power delivery that has
  become a hallmark of electric drive units thanks to the high levels of
  torque available from the word go. The electric motor variant
  developed for the BMW Concept X5 eDrive as part of the
  BMW EfficientDynamics strategy also boasts sporty performance
  credentials, a compact design and optimised weight. The electric motor
  alone is capable of propelling the BMW Concept X5 eDrive to a top
  speed of 120 km/h (75 mph). With 250 Newton metres (184 lb-ft) of
  torque on tap from stationary, it gives the vehicle wonderfully
  spontaneous response that translates into thrillingly dynamic
  acceleration. It also works in tandem with the combustion engine to
  boost its power significantly whenever a quick burst of speed is
  called for. The BMW Concept X5 eDrive is able to complete the standard
  sprint from rest to 100 km/h (62 mph) in under 7.0 seconds.</p>
<p>The task of ensuring the engine and electric motor team up together
  to optimum effect is handled by the power electronics that were
  developed by the BMW Group and apply the same basic concept used in
  the BMW i cars. The power electronics combine a liquid-cooled inverter
  for driving the electric motor, supplying energy to the onboard
  electrical system from the high-voltage battery and for centralised
  control of the hybrid-specific drive functions into a single
  integrated system.</p>
<p>
  <strong>ECO PRO mode and all-electric driving:
    BMW EfficientDynamics<br />à la carte.</strong>
  <br />As in other members of the current BMW production line-up, the
  Driving Experience Control switch in the BMW Concept X5 eDrive can be
  used to select not only the COMFORT and SPORT settings but also the
  ECO PRO mode that fosters a particularly economical driving style.
  This driving mode is programmed for highly intelligent hybrid
  functionality, whereby the energy management system orchestrates the
  interaction between engine and electric drive unit as the driving
  situation changes in order to maximise efficiency. As a further
  component of the BMW EfficientDynamics technology, a hybrid-specific
  Proactive Driving Assistant has also been included, which works
  together with the navigation system to allow the route profile, any
  speed restrictions and the traffic situation to be factored in as well
  for the purpose of drive management.</p>
<p>In addition to this, the driver also has the option of engaging the
  all-electric driving mode by switching from AUTO eDrive to the
  MAX eDrive setting at the push of a button. With the battery fully
  charged, the vehicle is able to cover a distance of up to
  30 kilometres (approx. 20 miles) on electric power alone, which means
  zero local emissions. There is also a SAVE Battery mode, which can be
  selected to deliberately preserve the battery’s energy capacity. This
  might be the case, for example, if a longer journey is due to end with
  a final stage through urban traffic that drivers wish to complete in
  all-electric mode.</p>
<p>
  <strong>Everyday usability: flexible charging scenarios and impressive viability.</strong>
  <br />In order to capitalise as much as possible on the superior
  efficiency of its electrified powertrain, the BMW Concept X5 eDrive is
  designed as a plug-in hybrid, allowing its high-voltage battery’s
  energy levels to be renewed from any domestic power socket, a special
  Wallbox that can handle higher currents, or at a public high-speed
  charging station. The Wallbox Pro is designed for installation in the
  customer’s garage and offers complete ease of use as well as
  exceptionally short battery recharging times, thanks to a maximum
  charging rate of 7.4 kW. It is controlled by means of a
  high-resolution touchscreen including proximity sensor, while LED
  light strips provide an additional indication of the charge status.
  The built-in load management facility governs the charging current in
  accordance with the current draw on the household electricity supply.
  The Wallbox Pro even makes it possible to use home-generated
  electricity, such as that obtained from solar panels. There is also a
  function for creating different user profiles and displaying the
  respective charging histories. On request, the corresponding data can
  be sent online, e.g. for billing purposes.</p>
<p>The high degree of flexibility drivers can enjoy when it comes to
  choosing an energy source is given an added boost by the charging
  cable that is carried in the vehicle. The battery unit is located
  underneath the luggage compartment, so that there is only a small loss
  of load capacity overall – the luggage compartment is able to hold two
  large suitcases or four 46-inch golf bags. The SAV’s excellent
  versatility – helped by the 40:20:40 split-folding rear backrest – has
  been fully retained, along with its ample sense of spaciousness and
  the impressive level of comfort offered to the occupants of all five seats.</p>
<p> </p>
<p>
  <strong>Intelligent connectivity for yet greater efficiency.</strong>
  <strong>
    <br /></strong>Innovative functions from BMW ConnectedDrive assist
  with planning journeys in such a way as to maximise the amount of time
  spent driving on electric power alone. In the BMW Concept X5 eDrive,
  the current electric range thus appears as a numerical value in the
  instrument cluster. Intelligent connectivity enables the vehicle’s
  dynamic range display to constantly make allowances for any factors
  affecting the range, such as traffic conditions, route profile and
  driving style.</p>
<p>When route guidance is activated, the location of local charging
  stations is added to the selection of points of interest shown on the
  navigation map. Drivers are able to call up charging stations situated
  along the planned route or at their destination, while the system
  additionally notifies them of the charging time needed to fully
  replenish the battery’s energy levels. Furthermore, information
  graphics indicating the current operating status when engine and motor
  work together in unison, the impact of the driving style on vehicle
  efficiency and the fuel consumption history for selected periods of
  time can be shown in the iDrive operating system’s Control Display,
  along with other information.</p>
<p>Drivers are also able to view all information relating to the
  battery’s charge level and electric driving range on their smartphone.
  A Remote app from BMW ConnectedDrive that has been specially designed
  with electric mobility in mind even enables them to control the
  charging process from their phone. It also allows the vehicle to be
  pre-programmed whenever it is connected to an electricity supply: the
  heating and air conditioning systems can be activated remotely in this
  way to get the passenger compartment to a pleasant temperature ready
  for the start of the journey.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Kenn Sparks<br>Tel: +1-201-307-4467<br>E-mail: <a href="mailto:kenn.sparks@bmwna.com">kenn.sparks@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,X5,Concept Vehicles &amp; Design,BMW,F15,Product]]></category>
            <pubDate>Thu, 10 Apr 2014 15:00:00 +0200</pubDate>
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                        <title>BMW X4 Sports Activity Coupe and M4 Convertible Make World Debut at 2014 New York International Auto Show</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-x4-sports-activity-coupe-and-m4-convertible-make-world-debut-at-2014-new-york-international-auto-show/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-x4-sports-activity-coupe-and-m4-convertible-make-world-debut-at-2014-new-york-international-auto-show/</guid><pp:caseid>779070</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ – April 3, 2014 6:00pm EDT/3:00pm PDT. . . The all-new BMW X4 Sports Activity Coupe as well as the BMW M4 Convertible make their world debuts at the 2014 New York International Auto Show. North American debuts include the all-new BMW 4 Series Gran Coupe as well as the BMW ALPINA B6 xDrive Gran Coupe. Also making its North American debut will be the updated 2015 BMW X3 Sports Activity Vehicle which will include the X3 xDrive28d, the first BMW Advanced Diesel X3 model for the US. The BMW Concept X5 eDrive will show the potential of plug-in hybrid electric vehicle technology in a full-size Sports Activity Vehicle.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>
    <strong>New BMW 4 Series Gran Coupe and BMW ALPINA B6 xDrive Gran
      Coupe to make North American debuts</strong></li>
  <li>
    <strong>Updated BMW X3 Sports Activity Vehicle also makes North
      American debut including first BMW Advanced Diesel X3 model for
      the US</strong></li>
  <li>
    <strong>BMW Concept X5 eDrive showcases new dimension of <br />BMW
      EfficientDynamics technology </strong></li></ul>
<p>
  <br />
  <strong>Woodcliff Lake, NJ – </strong>
  <strong>April 3</strong>
  <strong>, 2014 6:00pm EDT/3:00pm PDT. . .</strong>
  <strong></strong>The all-new BMW X4 Sports Activity Coupe as well as
  the BMW M4 Convertible make their world debuts at the 2014 New York
  International Auto Show. North American debuts include the all-new BMW
  4 Series Gran Coupe as well as the BMW ALPINA B6 xDrive Gran Coupe.
  Also making its North American debut will be the updated 2015 BMW X3
  Sports Activity Vehicle which will include the X3 xDrive28d, the first
  BMW Advanced Diesel X3 model for the US. The BMW Concept X5 eDrive
  will show the potential of plug-in hybrid electric vehicle technology
  in a full-size Sports Activity Vehicle.</p>
<p>The 2015 BMW M4 Convertible will share its 425 horsepower 3.0-liter M
  TwinPower Turbo inline six with the new M4 Coupe and M3 Sedan and will
  arrive in US showrooms in summer 2014. The 2015 BMW X4 Sports Activity
  Coupe, 4 Series Gran Coupe, ALPINA B6 xDrive Gran Coupe and X3 Sports
  Activity Vehicle arrive in the US later this spring.</p>
<p>
  <strong>The new BMW X4: A powerful presence</strong>
  <br />The all-new BMW X4 Sports Activity Coupe represents a new
  dimension of the mid-sized premium Sports Activity Vehicle. Like the
  X6 before it, the BMW X4 combines the performance and capability of a
  premium Sports Activity Vehicle, with the style and elegance of
  traditional coupe. In the US, the X4 will be offered with a choice of
  two TwinPower Turbo engines. The X4 xDrive28i, with a Manufacturer’s
  Suggested Retail Price of $45,625 (including destination and
  handling), will feature BMW’s award-winning 240 horsepower 2.0-liter
  four cylinder while the top-of-line X4 xDrive35i, with an MSRP of
  $48,925 (including destination and handling) will feature BMW’s
  venerable 300 horsepower 3.0-liter inline six. Both models include an
  8-speed Steptronic sport automatic transmission with shift paddles as
  well as xDrive, BMW’s intelligent all-wheel drive system.</p>
<p>Compared to its stable-mate, the BMW X3, the X4 Sports Activity Coupe
  reveals a dynamic personality all its own and an even more ebullient
  character. At 184.3 inches in length, it is 0.6 inches longer than the
  X3, but is also 1.5 inches lower (height: 63.9 in.) and cuts a
  persuasive figure with its perfectly balanced proportions and
  distinctive character. The large air intakes positioned on the outer
  edges of the front facia and the precise character lines in the front
  apron lend the X4 a more muscular appearance. This lowers the car’s
  visual centre of gravity closer to the road, signaling its sharper
  dynamics. The effect is further enhanced by the LED foglights located
  below the signature twin round headlights, an arrangement that defines
  the striking face of every BMW X model.</p>
<p>The coupe-like roofline of the BMW X4 reaches its highest point over
  the front seats, reflecting the traditional driver focus of every BMW,
  before dropping gently down towards the trailing edge of the tailgate.
  These stretched lines underline the sporting coupe character of the
  X4. The unique design of the BMW X4 is further reinforced by the fresh
  interpretation of the signature swage line running along the flanks of
  BMW models which, for the first time, is split into two. The first
  section rises smoothly from the front wheel arches to the rear door
  handles, highlighting the dynamic ability of the new BMW X4, while the
  second part accentuates the powerful sculpting of the rear fenders.
  The contoured C-pillars – complete with muscular shoulders – represent
  a continuation of the theme, as does the broad and low-set rear end,
  which reminds the driver and passengers of the performance potential
  served up by the new BMW X4 before they even climb aboard.</p>
<p>The interior of the new BMW X4 reveals a synthesis of sportiness and
  exclusivity. The X4’s body is mounted 1.5 inches lower than that of
  the BMW X3. The driver and front passenger sit 0.8 in. lower and the
  rear passengers 1.1 in. lower, creating the feeling of a classic
  sports coupe. It is a sensation reinforced by the rear seat bench,
  which comes with the type of continuously molded side bolsters
  normally only provided by two individual seats, but still offers space
  for three passengers. Equally impressive is the load capacity
  available, 17.7- 49.4 cu. ft., which can be used in a wide variety of
  ways thanks to the standard 40:20:40 split rear seat bench. Everyday
  usability is enhanced even further by the standard power tailgate. It
  is available with the extra convenience of the optional Smart Opener,
  which allows it to be opened with a movement of the foot. All X4s
  include BMW’s iDrive Controller and central display. When equipped
  with the available on-board navigation system, the new BMW X4 receives
  the new iDrive Controller with touchpad, which allows drivers or
  passengers to use their finger to write letters for text inputs, such
  as a navigation destination, for example.</p>
<p>The premium quality and exclusivity of the interior are underlined by
  selected materials, subtle electroplated accents, a high-gloss
  black-panel look and aluminum trim strips in the wood paneling. The
  unmistakable character of the BMW X4 is further highlighted by a level
  of standard equipment even more generous than that found on the
  BMW X3. All X4s include the aforementioned power tailgate as well as a
  sports leather steering wheel with shift paddles, variable sport
  steering, Performance Control and rear Park Distance Control.</p>
<p>Available M Sport brings the outstanding dynamics of the BMW X4 into
  greater focus. One element of M Sport is the M Aerodynamics package,
  which gives the BMW X4 a particularly striking appearance. The
  High-gloss Shadow Line trim lends even greater emphasis to the unique
  character of the Sports Activity Coupe and the sporty suspension
  set-up raises driving pleasure another notch. Six selected paint
  finishes (including Melbourne Red metallic), four special interior
  trim strips, sports seats with various leather upholstery options, an
  Anthracite headliner, an M leather steering wheel, M door sill
  finishers, an M driver’s footrest and a choice of 19 or 20-inch M
  light-alloy wheels add the finishing touches to the car’s appearance.</p>
<p>In addition to the broad-based and high-quality selection of
  different colors, light-alloy wheels, upholstery variants, interior
  trim elements and trim strips for which BMW is renowned, the xLine
  equipment package gives BMW X4 customers the chance to shine an even
  brighter spotlight on the X character of their car.</p>
<p>The state-of-the-art TwinPower Turbo engines available for the new
  BMW X4 boast High Precision Direct Injection, Double-Vanos variable
  camshaft control and Valvetronic fully variable valve timing. These
  technologies join forces to provide the high-revving character for
  which BMW is renowned, along with excellent power delivery, refinement
  – and impressive efficiency. Drivers with sporting ambitions will
  appreciate the top-of-the-line X4 xDrive35i. Its 3.0-liter inline six
  conjures up maximum output of 300 hp between 5,800 and 6,400 rpm and
  peak torque of 300 lb-ft at 1,200–5,000 rpm. That’s enough to power
  the X4 xDrive35i from <br />0 to 60 mph in just 5.2 seconds. The
  240 hp turbocharged 2.0-liter four-cylinder powering the
  BMW X4 xDrive28i produces peak torque of 260 lb-ft and a 0 to 60 mph
  time of six seconds flat. Both engines are mated to BMW’s 8-speed
  Steptronic sport automatic transmission.</p>
<p>All X4 models have a sporty suspension set-up and come standard with
  xDrive, BMW’s intelligent all-wheel-drive system.  Performance Control
  is standard on the X4. It uses the Dynamic Stability Control system to
  direct power to the outside rear wheel when cornering which improves
  traction, turn-in and directional stability. Working in tandem with
  the standard variable sport steering, these systems allow the BMW X4
  to deliver driving dynamics that one would expect of The Ultimate
  Driving Machine. An xDrive status display in the Control Display uses
  three-dimensional graphics to keep the driver informed of the car’s
  body roll and pitch. If the navigation system is specified, a compass
  display in the instrument cluster is included.</p>
<p>The BMW X4 offers the unique blend of style, driving dynamics and
  all-road capability that can only be offered by a BMW Sports Activity Coupe.</p>
<p>
  <strong>The all-new BMW M4 Convertible</strong>
  <br />The arrival of the new 2015 BMW M4 Convertible sees BMW M GmbH
  making another addition to its legendary high-performance sports car
  line-up. The new M4 Convertible replicates the performance of the new
  BMW M4 Coupe and M3 Sedan, but emphasizes its stylish and distinctive
  appearance through its retractable hardtop that places open-top
  driving at center stage. The new model finds BMW M GmbH drawing
  inspiration from a long tradition. BMW’s high-performance, top-down
  sports car enters its fifth generation globally with this new chapter
  in its history.</p>
<p>The BMW M4 Convertible shares the elegant lines of its open-top
  4 Series siblings. Its design language allows it to skillfully blend a
  distinctive and graceful silhouette boasting finely balanced
  proportions when the roof is open with an exceptionally dynamic coupe
  line, shorn of B-pillars, with the hardtop closed. At the same time,
  the M4 Convertible’s styling cues – including a signature power dome
  for the bonnet, distinctive front air dam, signature rear apron with
  four-round tailpipes and flared front and rear wheel arches bulging
  over forged light-alloy wheels available in 18 or 19-inch design – all
  identify it clearly as a member of the BMW M3/M4 model family.</p>
<p>Powering the BMW M4 Convertible is the newly developed in-line
  six-cylinder engine with M TwinPower Turbo technology and high-revving
  character already familiar from the M3 Sedan and the M4 Coupe. It
  generates maximum output of 425 hp from its 3.0-liter displacement and
  serves up peak torque of 406 lb-ft across a wide rev band. The
  BMW M4 Convertible offers the driver not only exceptionally sporty
  performance attributes – the sprint from 0 to 60 mph takes just
  4.2 seconds with the optional seven-speed
  M Double Clutch Transmission, 4.4 seconds with the standard 6-speed
  manual – but also sufficient reserves of power to cruise along in
  relaxed but rapid style with the roof down.</p>
<p>Like the BMW M3 Sedan and BMW M4 Coupe, the BMW M4 Convertible also
  displays a strict adherence to the intelligent lightweight
  construction principle. For example, the hood and front fenders are
  made of aluminum, as are many components of the high-performance
  chassis. Ultra-lightweight and strong carbon-fiber reinforced plastic
  (CFRP) is employed in many areas of the new M4 Convertible. The drive
  shaft is just one example. The use of CFRP enables the M4’s driveshaft
  to be constructed as one single piece which not only offers
  significant weight saving but a reduction in rotating masses as well.
  The CFRP high-precision front strut brace in the engine compartment,
  meanwhile, weighs only 3.3 lbs (1.5 kg) yet offers rigidity superior
  to that of a comparable aluminum component. It provides an added
  measure of steering response and precision.</p>
<p>The BMW M4 Convertible will arrive in US showrooms in late summer 2014.</p>
<p>
  <strong>The new BMW 4 Series Gran Coupe: </strong>
  <strong>new performance-luxury 4-door coupe</strong></p>
<p>The new BMW 4 Series Gran Coupe adds a fresh dimension to one of the
  company’s newest model ranges.  It combines the sleek look and sporty
  character of the 4 Series Coupe with the functionality provided by
  four-doors and a spacious, flexible luggage compartment. The 2015 BMW
  4 Series Gran Coupe arrives in the US in early summer of 2014 with two
  engine choices. The 428i Gran Coupe will feature BMW’s award-winning
  240hp TwinPower Turbo 2.0-liter four-cylinder while the 435i Gran
  Coupe will be powered by the much-lauded 300hp TwinPower Turbo
  3.0-liter inline six. The 428i xDrive Gran Coupe will also be
  available at launch with BMW’s intelligent all-wheel drive system. An
  <br />8-speed sport automatic transmission will be standard. Prices in
  the US will start at a manufacturer’s suggested retail price of
  $41,225 (including $925 destination & handling) for the 428i Gran
  Coupe. The 428i xDrive Gran Coupe will have an MSRP of $43,225,
  including destination & handling while the top-of-the-line 435i
  Gran Coupe will have an MSRP of $46,725, again, including destination
  & handling.</p>
<p>While this model shares the same length, width, wheelbase and track
  with its two-door sibling, the roofline of the BMW 4 Series Gran Coupe
  is 4.4 inches longer and slopes gently to the rear of the vehicle.
  What's more, the silhouette is half an inch higher to offer more
  headroom and comfort for rear-seat passengers. This contributes to
  more headroom for all passengers and the overall feeling of interior
  spaciousness. At the same time, the short front and rear overhangs,
  the long wheelbase relative to the vehicle length, and the set-back
  passenger compartment are typical BMW touches that add to the perfect
  balance of the body design and the sleek appearance of this car, which
  is derived conceptually from the elegant BMW 6 Series Gran Coupe.</p>
<p>In contrast to a two-door coupe, the BMW 4 Series Gran Coupe offers
  passengers easier access when entering or leaving the vehicle thanks
  to the four-door configuration. The doors are frameless, having the
  characteristic design features of BMW midsize coupes. The wide-access
  tailgate blends perfectly with the overall silhouette. When closed,
  the precise flow of the lid seams simulates the look of a typical
  coupe trunk. The volume of the trunk is 17 cu-ft, based on EU
  measurements. The back of the rear seat can be folded down in a
  40:20:40 configuration as desired to increase the load capacity to 46
  cu-ft. The Smart Opener function of Comfort Access is included as part
  of the Premium Package on US models, which automatically opens the
  tailgate via gesture control – namely a foot movement under the rear
  bumper when arms are full carrying groceries, packages, etc.</p>
<p>The interior of the BMW 4 Series Gran Coupe presents a stylish fusion
  of sporty allure and luxury. An approach known as layering – the
  intelligent utilization of space through the structuring of lines and
  surfaces into layers – expresses the hallmark BMW driver orientation
  without compromising the passenger experience. The stylish and
  functional elegance of the interior is highlighted by prominent round
  instruments with a black panel look and the free-standing flat-screen
  iDrive monitor. The cockpit and rear passenger compartment are
  visually joined by trim strips originating in the instrument panel and
  extending along the upper sections of the door panels into the rear,
  and embellished by dual-color window sills. The B-pillar blends into
  the side panel design and includes flowing graphic effects across the
  entire surface. The side supports and slender head restraints in the
  rear seat are contoured for a modern, seemingly molded one-piece look
  that adds to the sporty character of the 4+1 seater.</p>
<p>The premium ambience of the BMW 4 Series Gran Coupe results from
  exclusive colors, high-quality and rich material combinations along
  with special equipment packages for a customized look. In addition to
  the standard equipment, which highlights the classic character of the
  vehicle, two design Lines (Sport and Luxury) as well as M Sport are
  available. These optional packages endow each 4 Series Gran Coupe with
  a particular character and identity by embellishing the interior and
  exterior of the vehicle. Sport and Luxury lines offer various
  renditions of the following elements in contrast to the basic standard
  equipment: appearance and color of the kidney grille and air intakes,
  Air Breathers and mirror covers, side window design, front and rear
  apron trim, door sill finishers, and an interior center stack finished
  in high-gloss black. To make the strongest dynamic statement, the
  M Sport package is also available at model launch with special body
  elements, exterior colors, light-alloy wheels and interior elements.</p>
<p>The networking of driver, vehicle and the outside world with new
  assistance systems and information and entertainment features is
  increasingly enhancing safety and comfort within the vehicle. BMW was
  early in recognizing the significance of networking and began
  integrating the digital world in its cars many years ago. The
  BMW ConnectedDrive systems offered in the BMW 4 Series Gran Coupe
  either as standard or as an option underline the technological
  leadership. The extraordinarily high level of development in mobile
  automotive communication is reflected in the fact that even after
  purchasing a BMW, customers can, for a limited period of time,
  flexibly order and subscribe to a range of technologies and services.</p>
<p>The all-new BMW 4 Series Gran Coupe will offer a new dimension in
  mid-sized performance-luxury coupes when it arrives in US showrooms
  this spring.</p>
<p>
  <strong>The 2015 BMW ALPINA B6 xDrive Gran Coupe</strong>
  <strong>
    <br /></strong>The 2015 BMW ALPINA B6 xDrive Gran Coupe combines
  ALPINA’s unique blend of super-high performance and individuality in a
  stunningly beautiful 6 Series Gran Coupe body and featuring xDrive,
  BMW’s intelligent all-wheel drive system. It delivers exceptional 0 to
  60 mph acceleration in only 3.7 seconds. The 540-horsepower and 540
  lb-ft output of the 4.4-liter ALPINA Bi-Turbo V8 is channeled through
  an 8 speed Sport Automatic Transmission with ALPINA Switch-Tronic and
  BMW’s xDrive intelligent all-wheel drive system. </p>
<p>A carefully tuned high performance stainless steel ALPINA exhaust
  system with twin elliptical tailpipes resonates with a deep but
  unobtrusive exhaust note.</p>
<p>Electronic Damping Control and Active Roll Stabilization technology
  work together with the fully variable torque distribution of the
  xDrive intelligent all-wheel drive system.  The seamless integration
  of chassis and powertrain enables agile and neutral driving dynamics
  that meet the highest demands for sportiness, comfort and all-weather traction.</p>
<p>With a top speed of 198 MPH, the BMW ALPINA B6 xDrive Gran Coupe
  impresses not only through its effortless and confident super-high
  performance, but also with its finely balanced handling and smooth refinement.</p>
<p>Typical ALPINA design features blend stylishly into the elegant lines
  of the B6 Gran Coupe, accentuating its dynamic and powerful
  appearance. The delicate and refined 20-inch ALPINA CLASSIC 21-spoke
  wheels complement the long and smooth contours of the B6 Gran Coupe.</p>
<p>As beautiful as the ALPINA design features are, the aerodynamic
  elements are also fully functional. The front apron with integrated,
  slightly protruding splitter elements directs airflow over and around
  the body rather than underneath the vehicle and thus contributes to
  increased high speed aerodynamic stability.</p>
<p>The front apron was carefully designed to provide sufficient airflow
  for the cooling needs of the powertrain, directing air to the
  intercooler, as well as to the different heat exchanger elements for
  coolant and oil. The 14.7-inch diameter front brake rotors and the
  13.6-inch diameter rear brake rotors benefit from NACA ducts at the
  front of the underbody to direct cold air towards them.</p>
<p>The ALPINA exclusive LAVALINA leather is used to cover the hand
  stitched steering wheel, door sill trims are highlighted with an
  illuminated ALPINA logo and exclusive ALPINA Myrtle wood or Piano
  Black trim finishes are available.</p>
<p>A wide range of individualization possibilities are available for
  ALPINA customers The BMW Individual and the ALPINA equipment ranges
  are available to create a truly unique vehicle using the Gran Coupe
  body as a canvas for the personal preferences of BMW Alpina B6
  drivers. Exclusive ALPINA exterior colors available for the BMW ALPINA
  B6 xDrive Gran Coupe include ALPINA Blue and ALPINA Green.</p>
<p>The 2015 BMW ALPINA B6 xDrive Gran Coupe will be available in the US
  at authorized BMW centers with a Manufacturer’s Suggested Retail Price
  of $118,225 including $925 destination and handling.</p>
<p>
  <strong>The 2015 BMW X3 Sports Activity Vehicle: New engine and
    drivetrain options lead a list of enhancements</strong>
  <br />The 2015 BMW X3 is set to build on the leadership established
  when the mid-sized Sports Activity Vehicle was launched in 2003. The
  newest X3 builds on the success of the second generation model with a
  host of enhancements which include new engine and drivetrain options.
  A new offer of BMW Advanced Diesel power for the US in the X3
  xDrive28d will enhance efficiency while further reducing emissions.
  There will also be the first-time offer of the rear-wheel drive BMW X3
  sDrive28i for the US market, providing a great consumer entry point
  into the X3 family.  The exterior and interior design of the new BMW
  X3 receive stylistic revisions that add further depth to the vehicle’s
  practicality, while updates to other details promise to impress the X3 customer.</p>
<p>The 2015 BMW X3 will go on sale in spring 2014 as a 2015 model with
  prices starting at a manufacturer’s suggested retail price of $39,325
  for the X3 sDrive28i (new offer: rear-wheel drive). The X3 xDrive28i
  (with BMW xDrive intelligent all-wheel drive) will have an MSRP of
  $40,725, while the top-of-the-line X3 xDrive35i will have an MSRP of
  $46,025. The all-new X3 xDrive28d with BMW Advanced Diesel technology
  will start at $42,825. All prices include $925 Destination &
  Handling fee.</p>
<p>The new BMW X3 cuts a visually more powerful figure with its new,
  modified twin-circular headlights (LED headlights are optional), a
  more eye-catching kidney grille, new front and rear bumpers, and
  exterior mirrors with integrated turn signal indicators – all of which
  shine a figurative spotlight on the signature BMW X model design
  features. A high level of perceived quality also defines the interior
  of the new BMW X3. Chrome applications, a center console with
  automatic climate control system in a high-gloss black-panel display,
  and new cup holders with a sliding cover for the center console
  underline the vehicle’s premium appearance. New exterior colors,
  upholstery designs, interior trim strips and light-alloy wheels enable
  even more refined individualization. The new xLine allows owners to
  lend greater emphasis still to the dynamic and robust SAV character of
  the BMW X3. And the Smart Opener for the automatic tailgate further
  enhances the already impressive functionality of the BMW X3.</p>
<p>The new BMW X3 is available from launch with a choice of one diesel
  and two gasoline engines, with outputs ranging from 180 hp to 300 hp.
  The state-of-the-art engines with BMW TwinPower Turbo technology
  guarantee outstanding performance combined with low fuel consumption.</p>
<p>The new X3 xDrive28d will feature BMW’s 2.0-liter TwinPower Turbo
  diesel 4-cylinder engine. It produces 180 horsepower and 280 lb-ft of
  torque, available from 1,750 rpm, and will be mated to an 8-speed
  automatic transmission. The X3 xDrive28d will accelerate from 0 – 60
  mph in just under eight seconds. BMW Advanced Diesel technology
  includes Selective Catalyst Reduction to make the new X3 a clean diesel.</p>
<p>Like its xDrive all-wheel drive counterpart, the new X3 sDrive28i
  features BMW’s brilliant 2.0-liter TwinPower Turbo gasoline engine,
  which produces 240 horsepower and 260 lb-ft of torque. For customers
  with driving habits in which all-wheel drive might prove superfluous,
  the X3 sDrive28i provides an excellent alternative. Zero to 60 mph may
  be accomplished in a swift 6.2 seconds.</p>
<p>Aside from its length, which has grown by a single centimeter, the
  new BMW X3 has the same compact, usable dimensions of its successful
  predecessor. However, the new BMW X3 comes with a host of exclusive
  details. At the front end, for example, the newly designed twin
  circular headlights stand out immediately. They can also be ordered in
  full-LED specification as an option and, like the LED front fog
  lights, lend even greater expression to the premium profile of the BMW
  X3. The characteristic, more strikingly-presented BMW kidney grille
  has an even sharper visual impact with its new surround, and powerful,
  newly designed front and rear bumpers highlight the poised and assured
  appearance of the new BMW X3. The LED turn signal indicators are now
  housed in the new exterior mirrors, while four new exterior paint
  shades and four newly styled light-alloy wheel variants broaden the
  scope for individualization.</p>
<p>The high-quality material and color concept shines the spotlight on
  the premium profile of the new BMW X3. xLine, which lends even further
  emphasis to the dynamic and robust SAV character of the X3, sees BMW
  expanding the scope for individualization. xLine can be identified
  from the outside by gleaming metallic inserts in the bumpers, satin
  aluminum side cladding and bars in the air intakes, and simulated
  under guards at the front and rear. It also allows customers to choose
  from additional leather upholstery variants, trim strips and 19-inch
  light-alloy wheel options.</p>
<p>The superb dynamic qualities of the new BMW X3 can be showcased to
  even greater effect by specifying M Sport, with the M aerodynamic
  package and High-gloss Shadow Line trim maximizing the vehicle’s
  presence on the road. In addition, customers can choose from six paint
  finishes and two exclusive light-alloy wheel options in 19 and 20-inch
  format. In the cockpit, Anthracite roof liner and sports seats in
  various leather upholstery variants intensify the sporting theme.
  Technical highlights include the eight-speed sport automatic
  transmission, sport steering and suspension settings tuned to deliver
  even sharper dynamic performance.</p>
<p>The BMW X3 also builds further on its segment-leading status when it
  comes to everyday usability and versatility. All BMW X3 models are
  fitted with a 6.5-inch iDrive display and iDrive Controller. BMW
  Assist eCall, meanwhile, uses an integrated telephone unit to summon
  rapid assistance. Access to this service is now included for ten years
  as standard equipment. A range of other innovative options adds
  further to the functionality of the new X3. The Smart Opener, for
  instance, makes accessing the load compartment much easier; a short
  movement of the foot below the rear bumper causes it to open or close
  the tailgate automatically. A storage package including a reversible
  floor section, folding box, partition elements and a range of
  different luggage nets allows objects of any kind to be stowed away
  easily, safely and tidily, and the 40:20:40 split/folding rear seat
  enables maximum flexibility. Elsewhere, the optional sound system from
  Harman Kardon promises audio pleasure for the new BMW X3.</p>
<p>The 2015 BMW X3 Sports Activity Vehicle will arrive in US showrooms
  this spring.</p>
<p>
  <strong>The BMW Concept X5 eDrive</strong></p>
<p>The new BMW X5 has already raised efficiency to a whole new level in
  the world of the luxury Sports Activity Vehicle (SAV). BMW is using
  the New York International Auto Show 2014 to present what it sees as
  the logical next step towards bringing about a radical reduction in
  fuel consumption and emissions in the SAV segment. The
  BMW Concept X5 eDrive succeeds in fusing the familiar brand of driving
  pleasure generated by the xDrive intelligent all-wheel-drive system
  and a luxurious ambience enshrined within an interior offering
  tremendous versatility of use with a plug-in hybrid drive system. A
  conventional combustion engine works together in perfect harmony with
  the cutting-edge BMW eDrive technology to produce the sporty drive for
  which the brand is renowned while operating with exceptional
  efficiency. As a result, the car is able to drive on electric power
  alone at speeds of up to 75 mph and for a distance of up to
  approximately 20 miles, while recording average fuel efficiency
  figures of approximately 62 miles per gallon (US) in the EU test cycle.</p>
<p>The concept study has undergone a series of detailed refinements in
  preparation for its appearance at the New York International Auto Show
  and is equipped with a drive system comprising a 245 hp four-cylinder
  gasoline engine with BMW TwinPower Turbo technology and a 95 hp
  electric motor. The motor is supplied with power from a lithium-ion
  battery that can be charged from any domestic socket and has
  sufficient capacity to enable all-electric driving with zero local
  emissions for a range of up to approximately 20 miles. To ensure a
  particularly high level of crash safety, the high-voltage battery
  developed for the BMW Concept X5 eDrive has been housed underneath the
  luggage compartment, whose load capacity remains virtually unchanged
  as a result.</p>
<p>Various drive system and driving modes are available to suit
  requirements and the situation in hand. The familiar COMFORT, SPORT
  and ECO PRO modes can be selected with the Driving Experience Control
  switch, allowing the intelligent hybrid drive system to be fine-tuned
  to produce the desired balance between sportiness and efficiency.
  What’s more, two further drive system modes can be activated at the
  push of a button as an alternative to the AUTO eDrive setting:
  MAX eDrive for driving solely on electric power in city traffic and
  SAVE Battery for maintaining the current battery charge.</p>
<p>Thanks to the BMW eDrive technology that has been developed
  specifically for this model, the concept car brings a whole new brand
  of poise and assurance to the SAV segment. The formidable power
  reserves produced by its duo of drive units, its outstanding levels of
  motoring comfort and the optimised traction, handling stability and
  dynamic performance qualities over any terrain courtesy of BMW xDrive
  technology endow it with the all-round sporty prowess typically
  associated with BMW X models, while its landmark efficiency blazes a
  trail for its rivals to follow. The ability to operate purely on
  electric power with zero local emissions, especially in city traffic,
  puts a whole new slant on the SAV driving experience that shows the
  shape of things to come. At the same time, the plug-in hybrid drive
  concept does not impinge in any way on the exemplary versatility
  offered by the Sports Activity Vehicle’s interior or its wonderfully
  luxurious ambience. In short, the BMW Concept X5 eDrive shows itself
  to be supremely talented in every way, deftly bringing major advances
  in cutting fuel consumption and emissions into harmony with
  state-of-the-art functionality and everyday practicality that never
  fails to impress.</p>
<p>A number of understated styling touches have been meticulously
  incorporated into the exterior design to underline the groundbreaking
  character of the BMW Concept X5 eDrive. The kidney grille bars, air
  intake bars and the insert in the rear bumper are all finished in the
  BMW i Blue colour developed for the BMW i brand, for instance,
  creating a contrast to the Silverflake metallic exterior paintwork.
  The BMW Concept X5 eDrive also comes with body-colored wheel arches,
  specially styled roof rails, a connector for the charging cable that
  lights up during charging, as well as 21-inch light-alloy wheels in an
  exclusive, streamlined design.</p>
<p>To make sure that the styling of the luxurious passenger compartment
  echoes the highly sophisticated drive concept, light blue
  double-felled seams adorn the Ivory White exclusive leather upholstery
  covering the seats, door trim panels and dashboard. Further highlight
  features of the specially designed interior include the Piano Finish
  Black interior trim with blue accent strips, ambient lighting with a
  blue hue, and an eDrive button that is also illuminated in blue. And
  in the luggage compartment lined in blue velour, a transparent cover
  affords a clear view of the high-voltage battery for the electric motor.</p>
<p>Electrification of the powertrain allows BMW to unlock tremendous
  potential for reducing fuel consumption and emissions. The BMW eDrive
  technology developed for this purpose comes in various versions, each
  precisely tailored to the particular vehicle concept. Both the BMW i3,
  the first all-electric production vehicle from the BMW Group, and the
  soon-to-be-launched BMW i8 plug-in hybrid sports car are powered by
  BMW eDrive technology. The BMW Concept X5 eDrive now follows in the
  tracks of the BMW Concept Active Tourer, seen last year at NYIAS, by
  demonstrating how model-specific BMW eDrive technology can be employed
  in plug-in hybrid models from the BMW core brand.</p>
<p>This is the first time that BMW eDrive technology has been hooked up
  with the BMW xDrive intelligent all-wheel-drive system. The
  BMW Concept X5 eDrive boasts the superior driving characteristics that
  stem from the electronically controlled and fully variable
  distribution of drive power between the front and rear wheels.
  Regardless of the selected driving mode, the drive power generated by
  the electric motor, the engine or the two units acting in unison is
  channelled swiftly and precisely to wherever it can be converted into
  forward propulsion most effectively. This allows the concept study to
  deliver all the qualities that SAVs are renowned for – superb traction
  and optimized handling in all weather and road conditions coupled with
  enhanced agility when taking corners at speed – in remarkably
  efficient fashion. The versatile and sporty driving abilities of the
  BMW Concept X5 eDrive are accompanied by average fuel efficiency on
  the EU test cycle of 62 miles per gallon (US).</p>
<p>Both driving pleasure and efficiency in the BMW Concept X5 eDrive are
  given an extra boost by an electric motor generating a maximum output
  of 95 hp together with the instantaneous power delivery that has
  become a hallmark of electric drive units thanks to the high levels of
  torque available from the word go. The electric motor variant
  developed for the BMW Concept X5 eDrive also comes with sporty
  performance credentials and a weight-saving design. The electric motor
  is capable of propelling the BMW Concept X5 eDrive to a top speed of
  75 mph on its own. With 184 lb-ft of torque on tap from stationary, it
  gives the vehicle spontaneous response that translates into dynamic
  acceleration. It also works in tandem with the combustion engine to
  boost its power significantly whenever a quick burst of speed is
  called for. The BMW Concept X5 eDrive is able to complete the standard
  sprint from rest to 60 mph in under 7.0 seconds.</p>
<p>The task of ensuring the engine and electric motor team up together
  to optimum effect is handled by the power electronics that were
  developed by the BMW Group and apply the same basic concept used in
  the BMW i cars. The power electronics combine a liquid-cooled inverter
  for driving the electric motor, supplying energy to the onboard
  electrical system from the high-voltage battery and for centralized
  control of the hybrid-specific drive functions into a single
  integrated system.</p>
<p>Like other members of the current BMW production line-up, the
  BMW Concept X5 eDrive also includes a Driving Experience Control
  switch for selecting not only the COMFORT and SPORT settings but also
  the ECO PRO mode that fosters a particularly economical driving style.
  This default driving mode is activated automatically when the car is
  started and is programmed for highly intelligent hybrid functionality,
  whereby the energy management system orchestrates the interaction
  between engine and electric drive unit as the driving situation
  changes in order to maximize efficiency. A hybrid-specific Proactive
  Driving Assistant has furthermore been included, which works together
  with the navigation system to allow the route profile, any speed
  restrictions and the traffic situation to be factored in as well for
  the purpose of drive management.</p>
<p>In addition to this, the driver also has the option of engaging the
  all-electric driving mode by switching from AUTO eDrive to the
  MAX eDrive setting at the push of a button. With the battery fully
  charged, the vehicle is able to cover a distance of up to
  approximately 20 miles on electric power alone, meaning zero tailpipe
  emissions. There is also a SAVE Battery mode, which can be selected to
  deliberately preserve the battery’s energy capacity. This might be the
  case, for example, if a longer journey is due to end with a final
  stage through urban traffic that drivers wish to complete in
  all-electric mode.</p>
<p>In order to capitalize as much as possible on the superior efficiency
  of its electrified powertrain, the BMW Concept X5 eDrive is designed
  as a plug-in hybrid, allowing its high-voltage battery’s energy levels
  to be renewed from any domestic power socket, a special Wallbox that
  can handle higher currents, or at a public high-speed charging
  station. The Wallbox Pro is designed for installation in the
  customer’s garage and offers complete ease of use as well as
  exceptionally short battery recharging times, thanks to a maximum
  charging rate of 7.4 kW. It is controlled by means of a
  high-resolution touchscreen including proximity sensor, while LED
  light strips provide an additional indication of the charge status.
  The built-in load management facility governs the charging current in
  accordance with the current draw on the household electricity supply.
  The Wallbox Pro even makes it possible to use home-generated
  electricity, such as that obtained from solar panels. There is also a
  function for creating different user profiles and displaying the
  respective charging histories. The corresponding data can be sent
  online on request, e.g. for billing purposes.</p>
<p>The high degree of flexibility drivers can enjoy when it comes to
  choosing an energy source is given an added boost by the charging
  cable that is carried in the vehicle and stored underneath the luggage
  compartment’s flat load floor. The battery unit is located one level
  lower again, meaning that there is only a small loss of load capacity
  overall – the luggage compartment is able to hold two large suitcases
  or four 46-inch golf bags. The SAV’s excellent versatility – helped by
  the 40:20:40 split-folding rear backrest – has been fully retained,
  along with its ample sense of spaciousness and the impressive level of
  comfort offered to the occupants of all five seats.</p>
<p>Innovative functions from BMW ConnectedDrive assist with planning
  journeys in such a way as to maximize the amount of time spent driving
  on electric power alone. In the BMW Concept X5 eDrive, the current
  electric range appears as a numerical value in the instrument cluster.
  Intelligent connectivity enables the vehicle’s dynamic range display
  to constantly make allowances for any factors affecting the range,
  such as traffic conditions, route profile and driving style.</p>
<p>When route guidance is activated, the location of local charging
  stations is added to the selection of points of interest shown on the
  navigation map. Drivers are able to call up charging stations situated
  along the planned route or at their destination, while the system
  additionally notifies them of the charging time needed to fully
  replenish the battery’s energy levels. What’s more, information
  graphics indicating the current operating status when engine and motor
  work together in unison, the impact of the driving style on vehicle
  efficiency and the fuel consumption history for selected periods of
  time can be shown in the iDrive operating system’s Control Display,
  along with other information.</p>
<p>Drivers are also able to view all information relating to the
  battery’s charge level and electric driving range on their smartphone.
  A Remote app from BMW ConnectedDrive that has been specially designed
  with electric mobility in mind even enables them to control the
  charging process from their phone. It also allows the vehicle to be
  pre-programmed whenever it is connected to an electricity supply: the
  heating and air conditioning systems can be activated remotely in this
  way to get the passenger compartment to a pleasant temperature ready
  for the start of the journey.</p>
<p>
  <strong>BMW Group In America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
  design consultancy in California; a technology office in Silicon
  Valley and various other operations throughout the country.  BMW
  Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
  manufacturing network and is the exclusive manufacturing plant for all
  X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The
  BMW Group sales organization is represented in the U.S. through
  networks of 339 BMW passenger car and BMW Sports Activity Vehicle
  centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers,
  and 35 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW
  Group’s sales headquarters for North America, is located in Woodcliff
  Lake, New Jersey.<br />
  <br /></p>
<p>Information about BMW Group products is available to consumers via
  the Internet at: <a href="http://www.bmwgroupna.com/">www.bmwgroupna.com</a>.</p>
<p>#      #      #</p>
<p> </p>
<p>
  <strong>Journalist note: </strong>Information about BMW and its
  products in the USA is available to journalists on-line at <a href="http://www.bmwusanews.com/">www.bmwusanews.com</a>. </p>
<p> </p>
<p>#      #      #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Kenn Sparks<br>Tel: +1-201-307-4467<br>E-mail: <a href="mailto:kenn.sparks@bmwna.com">kenn.sparks@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Kit,X3,BMW,BMW M,M4,4 Series,F26,X4,F82,F36,F25,Gran Coupé,Product]]></category>
            <pubDate>Fri, 04 Apr 2014 00:00:00 +0200</pubDate>
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                        <title>BMW Group DesignworksUSA wins eight GOOD DESIGN™ Awards.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-group-designworksusa-wins-eight-good-designtm-awards/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-group-designworksusa-wins-eight-good-designtm-awards/</guid><pp:caseid>779087</pp:caseid><pp:summary><![CDATA[Prestigious and longest-standing Design Awards Program honours design excellence.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Los Angeles/ Munich/ Shanghai. </strong>BMW Group
  DesignworksUSA, a creative consultancy and subsidiary of BMW Group, is
  the recipient of eight GOOD DESIGN™ Awards for design excellence. The
  Award program is organized by The Chicago Athenaeum Museum of
  Architecture and Design in cooperation with the European Centre for
  Architecture, Art, Design and Urban Studies. In 2013 thousands of
  entries from over 38 countries around the world were submitted.
  DesignworksUSA was honoured with the Good Design Award for diverse
  design programs mirrowing the studio`s broad client portfolio. Each
  one of the winning designs pulled from the company´s core design
  principles such as cross-fertilization, future thinking, global
  context, and brand acumen. </p>
<p>“It’s very rewarding for our team to see our core principle of
  cross-fertilization reflected in the list of winning entries,” said
  Laurenz Schaffer, President, BMW Group DesignworksUSA. “We have the
  fortunate opportunity to take insights and learnings from a multitude
  of industries and markets to solve challenges with products and
  services spanning areas like medical and mobility, consumer goods and entertainment.”</p>
<p> </p>
<p>Awarded design programs by DesignworksUSA:</p>
<p>
  <strong>ASRock M8 mini gaming PC:</strong> The ultra compact gaming PC
  speaks the language of strength and ultimate performance demonstrating
  extreme efficiency and big emotion. With magnetic side panels and an
  array of innovative features the PC is designed for maximum customization.</p>
<p>
  <strong>BMW i Wallbox:</strong> The premium charging device for
  residential use is part of a comprehensive  BMW E-mobility experience.
   Its holistic, innovative charging concept provides for a new
  dimension of electric mobility.</p>
<p>
  <strong>Dacor Discovery 30” Wall Oven user interface: 
  </strong>Thegraphic user interface (GUI) is extremely easy to use and
  functionally intelligent.  With the Discovery IQ Controller, home
  chefs can expect the latest technological advances for the kitchen.</p>
<p>
  <strong>Hello</strong>
  <strong>®</strong>
  <strong>oral care line:  </strong>It is theworld's first line of
  seriously friendly™ oral care products with a distinctive product
  design, developed to elevate the everyday.</p>
<p>
  <strong>Mercury Marine Electronic Remote Control:</strong>  A
  cable-less variant of a shift and throttle control for the Mercury
  engines, provides precise shift, throttle and trim response. Designed
  based on an ergonomic approach to surfacing, allowing for the creation
  of fluid and comfortable touch points.  </p>
<p>
  <strong>Premec Chalk Pen:</strong>  The promotional pen with its
  innovative design defines the horizon of possibilities within the
  cornerstones of simplicity and quality and translates these into a
  sustainable product. The chalk pen will be one of the lightest pens on
  the market.</p>
<p>
  <strong>PRIMA Cinema player:  </strong>The Prima Cinema player is a
  brand-centric and luxury offering that provides an engaging and
  fulfilling high-end home theatre experience.</p>
<p>
  <strong>Varian Edge™ Radiosurgery System:  </strong>The comprehensive
  radiosurgery system, designed for radiosurgical ablation, is a
  dedicated, end-to-end system for performing non-invasive cancer
  procedures anywhere in the body - wherever radiation is indicated.</p>
<p> </p>
<p>A complete list of this year’s winners can be found on the following
  website: <a href="http://www.chi-athenaeum.org/">www.chi-athenaeum.org</a></p>
<p> </p>
<p>In the event of inquiries please contact:</p>
<p>
  <strong> </strong></p>
<p>BMW Group DesignworksUSA</p>
<p>Jackie Jones, Manager, Marketing & Communications</p>
<p>BMW Group DesignworksUSA</p>
<p>Tel.: (805) 376-6253, Fax: (805) 499-9650</p>
<p>E-Mail: jackie.jones@designworksusa.com</p>
<p> </p>
<p>Sophie Seidenath, BMW Group Design and Lifestyle Communication</p>
<p>Tel.: +49-89-382-24743, Fax: +49-89-382-20626</p>
<p>Internet: <a href="https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a></p>
<p>E-Mail: <a href="mailto:presse@bmw.de">presse@bmw.de</a></p>
<p> </p>
<p>
  <strong>BMW Group DesignworksUSA</strong></p>
<p>BMW Group DesignworksUSA is a creative consultancy that’s been
  driving innovation for forty years. Acquired by BMW Group in 1995,
  DesignworksUSA enables its parent company as well as
  internationally-renowned clients outside the automotive industry to
  grow their businesses through design and a portfolio of creative
  consulting services. With clients including Coca Cola, Dassault
  Aviation, Embraer, HEAD, HP, Intermarine, John Deere, Microsoft, Bay
  Area Rapid Transit (BART), Siemens and Varian Medical Systems,
  DesignworksUSA is deeply immersed in a broad cross-section of
  industries. Combining cross-fertilized knowledge with strategic
  long-term perspectives and global context provided by studios in Los
  Angeles, Munich, and Shanghai, DesignworksUSA draws upon its unique
  and vibrant resources to create the future. </p>
<p>Website:  <a href="http://www.designworksusa.com/">www.designworksusa.com</a></p>
<p>Facebook: <a href="https://www.facebook.com/BMWDesignworksUSA">https://www.facebook.com/BMWDesignworksUSA</a></p>
<p>Twitter: <a href="https://twitter.com/BMWDesignworks">https://twitter.com/BMWDesignworks</a></p>
<p>Linkedin: <a href="http://www.linkedin.com/company/BMW-Group-DesignworksUSA">http://www.linkedin.com/company/BMW-Group-DesignworksUSA</a></p>
<p>Vimeo:  <a href="http://vimeo.com/BMWGroupDesignworksUSA">http://vimeo.com/BMWGroupDesignworksUSA</a></p>
<p> </p>
<p>
  <strong>The BMW Group</strong></p>
<p>The BMW Group is the leading premium manufacturer of automobiles and
  motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As
  a global company, the BMW Group operates 28 production and assembly
  facilities in 13 countries and has a global sales network in more than
  140 countries.  </p>
<p>In 2012, the BMW Group sold about 1.85 million cars and more than
  117,000 motorcycles worldwide. The profit before tax for the financial
  year 2012 was euro 7.82 billion on revenues amounting to euro 76.85
  billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.</p>
<p>The success of the BMW Group has always been built on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy. As a result
  of its efforts, the BMW Group has been ranked industry leader in the
  Dow Jones Sustainability Indexes for the last eight years.</p>
<p>
  <a href="http://www.bmwgroup.com/">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupview">http://www.youtube.com/BMWGroupview</a></p>
<p>Google+: <a href="http://googleplus.bmwgroup.com/">http://googleplus.bmwgroup.com</a></p>
<p> </p>
<p> </p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Kenn Sparks<br>Tel: +1-201-307-4467<br>E-mail: <a href="mailto:kenn.sparks@bmwna.com">kenn.sparks@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,BMW,Design]]></category>
            <pubDate>Thu, 16 Jan 2014 10:30:00 +0100</pubDate>
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                        <title>BMW eDrive meets BMW xDrive – an innovative combination designed to deliver efficient driving pleasure: The BMW Concept5 X5 eDrive.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-edrive-meets-bmw-xdrive---an-innovative-combination-designed-to-deliver-efficient-driving-pleasure-the-bmw-concept5-x5-edrive/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-edrive-meets-bmw-xdrive---an-innovative-combination-designed-to-deliver-efficient-driving-pleasure-the-bmw-concept5-x5-edrive/</guid><pp:caseid>778989</pp:caseid><pp:summary><![CDATA[The new BMW X5 raises efficiency to another new level in the world of the luxurious Sports Activity Vehicle (SAV). BMW is using the 2013 Frankfurt International Motor Show (IAA) to present the logical next step towards landmark efficiency in the SAV segment. The BMW Concept X5 eDrive combines the brand of driving pleasure for which the xDrive intelligent all-wheel-drive system is renowned and a luxurious ambience within the variable-use interior with a plug-in hybrid drive concept.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich</strong>. The new BMW X5 raises efficiency to another
  new level in the world of the luxurious Sports Activity Vehicle (SAV).
  BMW is using the 2013 Frankfurt International Motor Show (IAA) to
  present the logical next step towards landmark efficiency in the SAV
  segment. The BMW Concept X5 eDrive combines the brand of driving
  pleasure for which the xDrive intelligent all-wheel-drive system is
  renowned and a luxurious ambience within the variable-use interior
  with a plug-in hybrid drive concept. Its innovative BMW eDrive
  technology guarantees the hallmark sporting ability of a BMW, while at
  the same time opening the door to speeds of up to 120 km/h (75 mph), a
  maximum range of 30 kilometres (19 miles) on electric power alone and
  average fuel consumption in the EU test cycle of 3.8 litres per
  100 kilometres (74.3 mpg imp).</p>
<p> </p>
<p>The concept study’s BMW eDrive system consists of a four-cylinder
  combustion engine with BMW TwinPower Turbo technology and an electric
  motor which is also the work of the BMW Group. The 70 kW/95 hp motor
  sources its energy from a high-voltage lithium-ion battery. It can be
  charged from any domestic power socket and has sufficient capacity to
  enable the car to travel up to 30 kilometres (19 miles) solely on
  electric power, generating zero local emissions in the process. The
  high-voltage battery developed for the BMW Concept X5 eDrive is
  mounted in a particularly crash-safe position underneath the load
  area, whose capacity remains virtually unchanged as a result. There is
  a choice of three driving modes, depending on requirements and
  situation – the intelligent hybrid drive option for an optimum balance
  between sportiness and efficiency; pure electric and therefore
  emission-free driving; or Save Battery mode to maintain the current
  battery charge.</p>
<p> </p>
<p>The groundbreaking character of the BMW Concept X5 eDrive is
  highlighted by understated but precisely arranged design accents. For
  example, the kidney grille slats, air intake bars and the inlay in the
  rear bumper – all in the BMW i Blue colour developed for the BMW i
  brand – present an appealing contrast to the Silverflake metallic
  exterior paintwork. The BMW Concept X5 eDrive also comes with
  specially designed roof rails, a connector for the charging cable that
  lights up during charging, and 21-inch light-alloy wheels in an
  exclusive, aerodynamically optimised design.</p>
<p> </p>
<p>
  <strong>BMW eDrive in a Sports Activity Vehicle: intelligent hybrid
    technology delivers outstanding efficiency and characteristic
    driving pleasure.<br /></strong>Electrification of the powertrain
  allows BMW to unlock impressive potential for reducing fuel
  consumption and emissions. The BMW eDrive technology developed by the
  BMW Group to this end comes in various forms, each tailored precisely
  to the vehicle concept at hand. The BMW Group’s first purely
  electrically powered vehicle to go into series production – the BMW i3
  – celebrates its world premiere at the IAA 2013. And taking to the
  stage alongside the i3 will be the BMW Concept X5 eDrive, which
  follows in the tyre tracks of the BMW Concept Active Tourer unveiled
  in 2012 as the second plug-in hybrid vehicle to feature BMW eDrive.</p>
<p> </p>
<p>BMW eDrive technology hooks up with the intelligent all-wheel-drive
  system BMW xDrive for the first time in the BMW Concept X5 eDrive. The
  new study vehicle offers superior driving characteristics underpinned
  by the electronically controlled and fully variable distribution of
  drive between its front and rear wheels. Regardless of the driving
  mode selected, the power generated by the electric motor, combustion
  engine or the two units together is channelled quickly and precisely
  to the wheels where it can be converted most effectively into
  propulsion. This allows the BMW Concept X5 eDrive to demonstrate the
  typical qualities of an SAV – assured traction and optimised stability
  in all weather and road conditions, coupled with increased agility
  through dynamically taken corners – in outstandingly efficient
  fashion. The versatile and sporty driving attributes of the
  BMW Concept X5 eDrive are complemented by average fuel consumption in
  the EU test cycle of 3.8 litres per 100 kilometres (74.3 mpg imp) and
  CO2 emissions of under 90 grams per kilometre.</p>
<p>The electric motor in the BMW Concept X5 eDrive generates maximum
  output of 70 kW/95 hp and – thanks to impressive torque available from
  the word go – demonstrates the instantaneous power delivery that has
  become a hallmark of electric drive systems. All of which elevates
  driving pleasure and efficiency to another level. The synchronous
  electric motor developed by the BMW Group also maintains a steady flow
  of power into the upper reaches of its load range and keeps weight
  low. The motor alone can propel the BMW Concept X5 eDrive to a top
  speed of 120 km/h (75 mph). As part of the boost function, it can also
  be used to give the combustion engine a noticeable hit of extra energy
  during acceleration and during dynamic mid-range sprints. The
  BMW Concept X5 eDrive can complete the sprint from rest to 100 km/h
  (62 mph) in under 7.0 seconds.</p>
<p> </p>
<p>
  <strong>ECO PRO mode and all-electric driving: efficiency on demand.</strong>
  <br />Like members of the current series-produced BMW line-up, the
  BMW Concept X5 eDrive also offers ECO PRO mode, which is activated
  using the Driving Experience Control switch and encourages a
  particularly efficient driving style. This default mode is engaged
  when the car is started and offers intelligent hybrid functionality,
  whereby the energy management system tailors the interplay of
  combustion engine and electric drive system to most efficient effect.
  Drivers can also enjoy the services of the hybrid-specific Proactive
  Driving Assistant, which teams up with the navigation system to
  incorporate factors such as route profile, speed restrictions and the
  traffic situation into the driving mode selection.</p>
<p>Drivers can also switch to the all-electric driving mode. With the
  battery fully charged, the car can cover up to 30 kilometres
  (19 miles) on electric power alone and therefore with zero local
  emissions. Another option is the Save Battery mode, which allows the
  battery’s energy capacity to be maintained – for example, if the
  driver wants to cover the final stretch of a longer journey through
  town on purely electric power.</p>
<p> </p>
<p>
  <strong>Everyday usability: flexible charging scenarios and
  viability.<br /></strong>In order to allow the extra efficiency of its
  electric powertrain to be utilised as widely as possible, the
  BMW Concept X5 eDrive is designed as a plug-in hybrid vehicle. Its
  high-voltage battery can be recharged from any domestic power socket,
  a Wallbox designed to offer stronger currents or a public charging
  station. The impressive degree of flexibility drivers can look forward
  to when choosing a charging point is enhanced by the charging cable
  stored in the load area below the flat storage compartment. The
  battery unit is located a level lower still, which means the car’s
  overall load-carrying capacity is only slightly reduced. The boot
  offers space for two large suitcases or four 46-inch golf bags, and
  the SAV’s high level of variability – thanks in part to its
  40 : 20 : 40 split/folding rear seat backrest – is retained, as are
  the generous levels of space and comfort over long journeys that it
  offers in all five seats.</p>
<p> </p>
<p>
  <strong>Intelligent connectivity for greater
  efficiency.<br /></strong>Innovative functions from BMW ConnectedDrive
  help drivers to maximise the number of journeys they complete on
  electric power alone. For example, in the BMW Concept X5 eDrive, the
  electric range available is shown as a numerical value. The car’s
  dynamic range display uses intelligent connectivity to keep a constant
  eye on all the factors affecting range, such as traffic conditions,
  route profile and driving style.</p>
<p> When the route guidance function is activated, the location of
  public charging stations is added to the points of interest shown on
  the navigation map. Drivers can call up stations located along their
  route or at their destination, and the system also tells them how much
  charging time is required to fully top up the battery once again.</p>
<p> All information concerning battery charge and electric range can
  also be viewed on the driver’s Smartphone. A Remote app from
  BMW ConnectedDrive developed specially to meet the requirements of
  electric mobility enables owners to control the charging process from
  their phone. It also allows the vehicle to be pre-programmed while it
  is connected to an electricity source. For example, the heating and
  climate control system can be activated remotely to ensure a pleasant
  temperature inside the car before the driver sets off.</p>
<p> </p>
<p> </p>
<p>In the event of enquires please contact:</p>
<p>      </p>
<p>Christophe Koenig, Product Communications BMW Automobiles,</p>
<p>Telephone: +49-89-382-56097, Fax: +49-89- 382-20626</p>
<p> </p>
<p>Ralph Huber, Head of Product Communications BMW Automobiles</p>
<p>Telephone: +49-89-382-68778, Fax: +49-89-382-20626</p>
<p> </p>
<p>Internet: https://newsroom.bmwgroup.com/global/en</p>
<p>E-Mail: <a href="mailto:presse@bmw.de">presse@bmw.de</a></p>
<p>
  <strong> </strong></p>
<p>
  <strong>The BMW Group</strong></p>
<p>The BMW Group is the leading premium manufacturer of automobiles and
  motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As
  a global company, the BMW Group operates 28 production and assembly
  facilities in 13 countries and has a global sales network in more than
  140 countries.</p>
<p>In 2012, the BMW Group sold about 1.85 million cars and more than
  117,000 motorcycles worldwide. The profit before tax for the financial
  year 2012 was euro 7.82 billion on revenues amounting to euro 76.85
  billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.</p>
<p>The success of the BMW Group has always been built on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy. As a result
  of its efforts, the BMW Group has been ranked industry leader in the
  Dow Jones Sustainability Indexes for the last eight years.</p>
<p> </p>
<p>
  <a href="http://www.bmwgroup.com/">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupview">http://www.youtube.com/BMWGroupview</a></p>
<p>Google+: <a href="http://googleplus.bmwgroup.com/">http://googleplus.bmwgroup.com</a></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Kenn Sparks<br>Tel: +1-201-307-4467<br>E-mail: <a href="mailto:kenn.sparks@bmwna.com">kenn.sparks@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Events]]></category>
            <pubDate>Thu, 22 Aug 2013 00:00:00 +0200</pubDate>
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                        <title>BMW Concept M4 Coupe – the true essence of BMW M.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-concept-m4-coupe---the-true-essence-of-bmw-m/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-concept-m4-coupe---the-true-essence-of-bmw-m/</guid><pp:caseid>778999</pp:caseid><pp:summary><![CDATA[Pebble Beach/Munich. On 15 August, surrounded by both current and historic BMW models, BMW M tonight offered a first outlook on a high-performance sports car of tomorrow – the BMW Concept M4 Coupe. The car was unveiled at the BMW opening media reception for the iconic annual Pebble Beach/Monterey automobile weekend.

 “The BMW Concept M4 Coupe reflects the BMW M philosophy in ideal form: It combines motor racing genes and unrestricted everyday suitability in a highly emotional overall concept. For four generations, the BMW M3 has put motor racing on the road and the BMW Concept M4 Coupe consistently continues to pursue this fundamental idea. The new model designation “M4” refers – like all other BMW M automobiles – to the series on which this concept car is based,” explains Dr. Friedrich Nitschke, President BMW M Division.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Pebble Beach/Munich. </strong>On 15 August, surrounded by both
  current and historic BMW models, BMW M tonight offered a first outlook
  on a high-performance sports car of tomorrow – the BMW Concept M4
  Coupe. The car was unveiled at the BMW opening media reception for the
  iconic annual Pebble Beach/Monterey automobile weekend. </p>
<p> “The BMW Concept M4 Coupe reflects the BMW M philosophy in ideal
  form: It combines motor racing genes and unrestricted everyday
  suitability in a highly emotional overall concept. For four
  generations, the BMW M3 has put motor racing on the road and the BMW
  Concept M4 Coupe consistently continues to pursue this fundamental
  idea. The new model designation “M4” refers – like all other BMW M
  automobiles – to the series on which this concept car is based,”
  explains Dr. Friedrich Nitschke, President BMW M Division.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>THE DESIGN OF THE NEW </strong>
  <strong>BMW CONCEPT M4 COUPE. </strong>TheBMW Concept M4 Coupe,
  finished in the colour “Aurum Dust” exclusively developed for this
  model, continues with BMW M’s design language – strong in character,
  emotional and extremely dynamic. From every perspective it is the
  embodiment of agility, dynamism and superior performance. Large air
  inlets in the dynamic front, a swift design language in the side and a
  sporty, low rear give clear visual indication of the car’s tremendous
  dynamic potential. CFRP (carbon fiber reinforced plastics) elements
  such as the front splitter, the roof, or the rear diffuser underline
  the optimized lightweight concept down to the smallest detail. </p>
<p> “At BMW M, design is above all an expression of function. Each
  design element is based on the underlying technical demands of the BMW
  M high performance concept. Thanks to this authenticity, the design
  provides a taste of what can be experienced with each model: Power,
  precise control and superior handling – an unforgettable driving
  experience on the racetrack as well as on the road” says Adrian van
  Hooydonk, head of BMW Group Design.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>THE FRONT END.</strong> Faceted surfaces, precise contours and
  distinctive visual depth shape the powerfully expressive front end of
  the BMW Concept M4 Coupe. The classic “BMW face” with its double
  kidney and a modern interpretation of the twin round headlamps
  featuring LED technology provides the car with a distinctive identity,
  making it recognizable as a BMW M automobile at very first glance. 
  The bonnet with its characteristic power dome symbolises the immense
  power of the engine that lies beneath it. This dynamic element is
  further emphasized by a distinctive contour. A further striking
  feature on the front of the new BMW Concept M4 Coupe is the BMW M
  double bar kidney grille: The black kidney grille bars imitate the
  characteristic M double spoke design of the BMW M wheels, the M4
  emblem on the kidney grille adding an exclusive accent to the front end. </p>
<p>The powerfully shaped front apron sporting the carbon fibre front
  splitter immediately catches the eye. The three large air intakes
  supply the high performance power unit with sufficient cooling air. At
  the same time, the interplay of surfaces, contours and volume
  authentically express the car’s supreme potential. The sharply
  outlined vertical air vents located in the outer section of the side
  air intakes, the so-called Air Curtain is a design statement of its
  own. Together with the Air Breather, this feature ensures the
  aerodynamic closure of the wheel arches and consequently, improved air
  flow and fuel consumption. </p>
<p>
  <strong> </strong></p>
<p>
  <strong>THE SIDE. </strong>Viewed from the side, the dynamic
  impression conveyed by the front end continues. A streamlined, flat
  silhouette and an athletic body design characterize the BMW Concept M4
  Coupe. Typical BMW proportions – a long bonnet, long wheelbase,
  set-back greenhouse and a short front overhang – create an
  exceptionally dynamic appearance even when the car is at a
  standstill.  Muscular wheel arches and the powerfully expressive
  surface language reveal the BMW Concept M4 Coupe’s supreme performance
  capabilities at very first glance.</p>
<p>The flowing roofline enhances the BMW Concept M4 Coupe’s sporty
  design with elegant finesse. As a visible high-tech lightweight
  element, the contoured CFRP roof characterizes the BMW Concept M4
  Coupe’s technically innovative design. The CFRP roof reduces weight
  and ensures a lower centre of gravity, thus facilitating an even
  sportier driving experience.  Here, form and functionality are
  optimally combined in typical BMW M fashion.</p>
<p> The coupe-like roofline flows into the muscularly designed rear end,
  which then adopts the contour of the roof.  A rear spoiler lip is
  integrated into the trunk lid for optimum downforce. Thanks to this
  feature, the BMW Concept M4 Coupe not only has better downforce
  values, but when viewed from the side, also gains in volume and
  length, in athletic presence. Below it, the boldly shaped, muscular
  sill emphasizes the car’s sportive stance on the road. </p>
<p>A conspicuous detail on the car’s side panels is the redesigned M
  gill. This characteristic M design element constitutes a both sporty
  and functional statement. On the Concept M4 Coupe, the M gills
  incorporate the Air Breather, which together with the Air Curtain
  within the front apron serves to ventilate the wheel arches and
  facilitate better airflow values. Exclusively designed, bicoloured 20”
  M light alloys boasting the typical M double spoke design complete the
  sportive design of the car’s sides. The five filigree double-spokes
  rims with polished outer surfaces reveal M Carbon ceramic brakes.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>THE REAR. </strong>The muscular rear end of the BMW Concept M4
  Coupe gives visual indication of the car’s supreme power. The entire
  tail section boasts a sculptural and broad appearance.  The large
  shaded areas beneath the spoiler give the rear end an even flatter and
  athletic appearance. At the same time, the flat taillights located far
  to the outside, the wide track and the powerfully flared wheel arches
  underscore the car’s stable stance on the road. Horizontal lines
  accentuate the car’s width, lowering the visual centre of gravity even further.  </p>
<p>Within the tail section of the BMW Concept M4 Coupe, the design
  feature of the front apron comprising faceted surfaces is formally
  replicated and continued further. The interplay of surfaces and
  precise contours around the optical air vents further accentuates the
  rear end’s dynamic design. Twin tailpipes are a characteristic M
  feature on the rear end. The two pairs of carbon fibre tailpipes are
  encompassed by the sculptural rear apron. A carbon fibre rear diffuser
  completes the overall aerodynamics package.  </p>
<p>
  <strong> </strong></p>
<p>
  <strong>The BMW M GmbH.<br />
    <br /></strong></p>
<p>The BMW M GmbH is a one hundred percent subsidiary of the BMW AG.
  With products and services in the five business areas BMW
  M Automobiles, BMW M Performance Automobiles, BMW Individual, M Sport
  Packages and Options, BMW Group Driving Experience as well as
  security, emergency and special purpose vehicles, it addresses
  customers with particularly high demands on the performance,
  exclusivity and individuality of their automobile. The Munich-based
  company was founded in 1972 as the BMW Motorsport GmbH. Since then,
  the letter M has been internationally synonymous with success in motor
  sports and with the fascination of high-performance sports cars for
  use in everyday road traffic. The BMW M GmbH possesses the status of
  an independently operating automobile manufacturer. In the business
  year 2012, the BMW M GmbH achieved worldwide sales of just under
  27,000 vehicles.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Kenn Sparks<br>Tel: +1-201-307-4467<br>E-mail: <a href="mailto:kenn.sparks@bmwna.com">kenn.sparks@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Fri, 16 Aug 2013 03:00:00 +0200</pubDate>
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                        <title>The All-New BMW Concept X4.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-all-new-bmw-concept-x4/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-all-new-bmw-concept-x4/</guid><pp:caseid>779002</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ, April 4th, 2013... Every BMW SAV has been a trailblazer. The world premiere of the first BMW SAV (the BMW X5) in 1999 saw the BMW Group create the Sports Activity Vehicle (SAV) segment – one in which BMW SAVs remain the market leaders. The BMW X3 and BMW X1 were likewise the first SAVs in their classes, and continue to define these types of vehicles today.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>The latest chapter in the Sports Activity Coupe story. </strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>Woodcliff Lake, NJ, April 4th, 2013... </strong>Every BMW SAV
  has been a trailblazer. The world premiere of the first BMW SAV (the
  BMW X5) in 1999 saw the BMW Group create the Sports Activity Vehicle
  (SAV) segment – one in which BMW SAVs remain the market leaders. The
  BMW X3 and BMW X1 were likewise the first SAVs in their classes, and
  continue to define these types of vehicles today.</p>
<p> </p>
<p>The story of BMW light trucks took on a new dimension in May 2008
  with the introduction of the BMW X6 – the first Sports Activity Coupe
  (SAC). This unique concept brought together the rugged looks of a BMW
  SAV with the emotional aura and sporting character of a BMW Coupe for
  the first time. The enduring popularity of BMW’s first SAC is borne
  out by its consistently high sales figures. The short history of the
  BMW X range is already a successful one. Since the first BMW SAV took
  to the stage, average sales across the BMW X line-up have progressed
  on a constant upward curve: one in four new BMW cars is now a BMW SAV.</p>
<p> </p>
<p>With the BMW Concept X4, the BMW Group offers a preview of the future
  of the BMW X family. It takes no more than a first glance to see how
  smoothly the qualities of a BMW SAV can blend with the genes of a BMW
  Coupe. The new Sports Activity Coupe concept from BMW is poised to
  continue the success story of the BMW X6 in a new vehicle class.
  Eye-catching proportions, tight contours and numerous high-quality
  details produce an unrivalled product character brimming with
  emotional appeal, dynamism and the sturdiness you would expect from a
  BMW SAV, while at the same time holding out the promise of
  out-standing performance and driving dynamics. All of this can be
  experienced when the BMW X4 production model rolls out of the factory
  for its market launch, scheduled for 2014. The second Sporty Activity
  Coupe in the brand´s model range will be built at BMW Plant
  Spartanburg in the USA, the competence center for BMW SAVs which also
  produces the BMW X5, BMW X6 and BMW X3.</p>
<p> </p>
<p>The sporting character of the BMW Concept X4 is articulated by its
  dynamic line work as well as its proportions. With a body length of
  183 inches (4,648 mm), a width of 75.4 inches (1,915 mm) and a height
  of 63.9 inches (1,622 mm), its exterior dimensions signal sporting
  elegance and powerful robustness. In addition to a long bonnet, short
  overhangs and set back passenger cell, its signature BMW features
  include a wheelbase measuring 110.6 inches (2,810 mm), while 21 inch
  light alloy wheels lend an added flourish to the athletic bearing of
  this Sports Activity Coupe.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>A face with an urban sporting presence. </strong></p>
<p>The front-end styling of the BMW Concept X4 exudes hallmark BMW
  dynamics and the rugged purpose and presence of a BMW SAV in equal
  measure. Classic BMW features such as the kidney grille and stylized
  twin circular head-lights give the nose a clear identity and ensure it
  shines out as a BMW the first time you set eyes on it. The BMW Concept
  X4 lavishes both these front end design icons with meticulous detail
  and three-dimensional depth. The large kidney grille stretches out
  within a solid looking surround. The high gloss frame is open to the
  sides and at its lower extreme, lending it an almost “floating”
  appearance in the center of the nose. The grille features prominently
  sculptured bars with ultra-stylish detailing. The hollowed out,
  high-gloss black bars have a milled lower third with a matt finishing,
  which lends the kidney structure extra visual depth. And the grille
  also comprises additional air apertures to ensure an increased supply
  of cooling air to the engine.</p>
<p> </p>
<p>The kidney grille is flanked by dynamically contoured full LED
  headlights. Inside the light units, a flowing, hexagonal
  interpretation of the familiar BMW twin circular appearance points to
  an unwavering focus on the road ahead. The horizontal continuation of
  the inner light elements creates a visual connection with the grille,
  accentuating once again the width of the nose.</p>
<p>This dynamic impression extends to the front apron. In keeping with
  BMW Coupe tradition, the side air intakes are larger than the inner
  horizontal bars and make a visual feature of the increased cooling air
  requirement, while satisfying that need. Together with the car’s wide
  track and low center of gravity, the in-takes represent a promise of
  exceptional performance capability. The side air intakes pick up on a
  stylistic theme from the kidney grille; their black horizontal bars
  are, like the grille’s, partly milled out but boast gleaming chrome
  edges. It all makes for an enticing contrast of materials, a fusion of
  high-end quality with the characteristic robustness of BMW X vehicles.
  This design theme concludes in the underside protection element, where
  three milled out, gleaming chrome elements present a high-quality take
  on the modern preference for minimalist solidity.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Side view with an extrovert edge. </strong></p>
<p>The qualities of a BMW SAV merge with the values of a BMW Coupe in
  the muscular silhouette of the BMW Concept X4. Its proportions present
  a persuasive case for the BMW Concept X4 as the most dynamic vehicle
  in its segment. In hallmark BMW style, a longer wheelbase, relatively
  long bonnet, short over-hangs and a set-back greenhouse lend the car
  an undeniable dynamism even when standing still. The striking
  interplay of surfaces creates a vibrant contrast of light and shadow
  that exudes a feeling of agility and power. Prominently rising lines
  mould the flanks into a wedge shape and give the car as a whole a
  forward-surging momentum.</p>
<p>The coupe style roofline sweeps elegantly downwards and makes the car
  appear longer. Below, the windows extend well to the rear, where they
  are bordered by a dynamic interpretation of BMW’s signature Hofmeister
  kink. The stretched and shallow band of glass creates a persuasively
  dynamic link between the greenhouse and vehicle body, the slim glass
  surface giving the body an impressively powerful appearance. At the
  same time the visual center of gravity is lowered, underlining the
  sporting mission statement summed up by the car’s flanks.</p>
<p> </p>
<p>The BMW Concept X4’s contours include a new interpretation of the
  familiar BMW swage line, a pair of dynamic lines defining the
  eye-catching impact of the side view. A concave area under each swage
  line lends the flanks an almost sculptural expression – at once robust
  and dynamic. The surface volumes and definition of the contours deepen
  as they extend towards the tail and imbue the rear end with added
  stature. Here, the powerfully flared wheel arches team up with the
  concave surface below the rear swage line to visualize the power
  rippling through the rear wheels. The radiant exterior paint shade
  Long Beach Blue is a perfect match for the elaborately structured
  volumes and contours, and brings particular depth to the expressive
  design language.</p>
<p>Fitting the BMW X template, the wheel arches of the BMW Concept X4
  are large and almost square in design. This prominent emphasis on the
  wheels draws further attention to the car’s planted stance and long
  wheelbase, while at the same time providing a visual showcase for the
  xDrive intelligent all-wheel-drive system. The pared back, matt black
  protective cladding provides the final element of bodywork before the
  BMW Concept X4 meets the road.</p>
<p>Expressive 21 inch bi-color light alloy wheels round off the car’s
  appearance when viewed from the side. Intricate, high-gloss polished
  spokes provide visual allure, while behind them dark-colored flame
  surfaces contribute an impressive feeling of depth.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Cutting-edge presence for the rear. </strong></p>
<p>The rear of the BMW Concept X4 takes the sporting, width-accentuating
  elements of the front-end design and reproduces them with an
  emphatically horizontal flavor. The body’s lines and the slim LED tail
  lights positioned at the outer edges of the rear emphasize the
  muscular wheel arches and wide track. Below, horizontal lines split
  the rear visually into sections, while light surfaces re-duce the
  car’s visual height and underline its width.</p>
<p> </p>
<p>The shallow rear window gives the vehicle body an even more powerful
  impression and its broad shoulders a show-stealing presence. Looking
  further down, the L-shaped rear lights of the BMW Concept X4
  underscore its consummate stance on the road. A full-sized inner
  element in the tail lights, meanwhile, replicates the signature BMW
  “L” shape in three-dimensional form and with impressive depth.</p>
<p> </p>
<p>The most striking element at the back of the car is the rear apron,
  which provides a wide, full length interpretation of the front apron’s
  large outer air intakes. The apron’s cut out picks up the two exhaust
  tailpipes in a dynamic sweep before diverting the gaze to the wheels.
  Body color elements reaching well down towards the road surface
  provide a high quality border for the rear end and re emphasize the
  road focused proposition of the BMW Concept X4. <br />
  <br /></p>
<p>The underside protection acts as the body’s lowest edge. Matte black
  surfaces lower the car’s perceived height and accentuate the robust
  BMW X character of the rear. As at the front of the car, three milled
  elements in gleaming chrome add a sophisticated touch to the underside protection.</p>
<p> </p>
<p>
  <strong>BMW Group In America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
  design consultancy in California; a technology office in Silicon
  Valley and various other operations throughout the country.  BMW
  Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
  manufacturing network and is the exclusive manufacturing plant for all
  X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The
  BMW Group sales organization is represented in the U.S. through
  networks of 338 BMW passenger car and BMW Sports Activity Vehicle
  centers, 139 BMW motorcycle retailers, 116 MINI passenger car dealers,
  and 34 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW
  Group’s sales headquarters for North America, is located in Woodcliff
  Lake, New Jersey.<br />
  <br /></p>
<p>Information about BMW Group products is available to consumers via
  the Internet at:</p>
<p>
  <a href="http://www.bmwgroupna.com/">www.bmwgroupna.com</a>.</p>
<p>#      #      #</p>
<p> </p>
<p>
  <strong>Journalist note: </strong>Information about BMW and its
  products in the USA is available to journalists on-line at <a href="http://www.bmwusanews.com/">www.bmwusanews.com</a>. </p>
<p> </p>
<p>#      #      #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Kenn Sparks<br>Tel: +1-201-307-4467<br>E-mail: <a href="mailto:kenn.sparks@bmwna.com">kenn.sparks@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Events]]></category>
            <pubDate>Fri, 05 Apr 2013 00:00:00 +0200</pubDate>
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                        <title>&quot;Presented by BMW&quot; 17th Art Directors Guild Awards in Beverly Hills.</title>
                        <link>https://newsroom.bmwgroup.com/americas/presented-by-bmw-17th-art-directors-guild-awards-in-beverly-hills/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/presented-by-bmw-17th-art-directors-guild-awards-in-beverly-hills/</guid><pp:caseid>779040</pp:caseid><pp:summary><![CDATA[BMW makes its debut as the exclusive partner of the annual awards presented by the renowned Art Directors Guild (ADG) in the USA. These awards recognise outstanding figures in production and set design from the international television and film industry. The prize presentation will take place on 2 February 2013 as part of a festive occasion at the venerable Beverly Hilton Hotel in Los Angeles. The leading designer Herman F. Zimmerman will receive a Lifetime Achievement Award in the shape of a trophy created by DesignworksUSA, a 100-percent subsidiary of the BMW Group. As part of this extensive collaboration, BMW will also provide the VIP shuttle service and present two of its latest models – the BMW 6 Series Gran Coupe and the BMW i8 Concept Spyder.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> BMW makes its debut as the exclusive partner
  of the annual awards presented by the renowned Art Directors Guild
  (ADG) in the USA. These awards recognise outstanding figures in
  production and set design from the international television and film
  industry. The prize presentation will take place on 2 February 2013 as
  part of a festive occasion at the venerable Beverly Hilton Hotel in
  Los Angeles. The leading designer Herman F. Zimmerman will receive a
  Lifetime Achievement Award in the shape of a trophy created by
  DesignworksUSA, a 100-percent subsidiary of the BMW Group. As part of
  this extensive collaboration, BMW will also provide the VIP shuttle
  service and present two of its latest models – the BMW 6 Series Gran
  Coupe and the BMW i8 Concept Spyder.</p>
<p>Stylishly showcased in front of the Beverly Hilton Hotel, the BMW 6
  Series Gran Coupe is unmatched by any other BMW in uniting
  extraordinary dynamics and the aesthetics of a classical BMW Coupe
  with luxurious appeal. With its low height and flat roofline that
  sweeps into the rear, the BMW 6 Series Gran Coupe sets a new benchmark
  for automotive aesthetics. A further highlight is the BMW i8 Concept
  Spyder, representing the BMW i sub-brand. Its combination of
  intelligent lightweight construction and state-of-the-art hybrid
  technology helps the BMW i8 Concept Spyder achieve genuine sports car
  performance. Its sporty, emotional design lends it lightness, dynamics
  and efficiency coupled with unusual looks.</p>
<p>The BMW Group and the ADG Awards share a common passion for inspiring
  design. This is also reflected in the Lifetime Achievement Award
  trophy created by DesignworksUSA and to be presented to the renowned
  art director and production designer Herman F. Zimmerman. He made his
  mark, among other things, as the production designer for the cult
  sci-fi series Star Trek, and also put his futuristic design stamp
  firmly on The Next Generation series. The award will be presented by
  Alec Bernstein, Global Director, Creative Consulting & Strategic
  Partnering, BMW Group DesignworksUSA. The design of the “Electrified”
  trophy pays tribute to the achievements of Herman F. Zimmerman: “Our
  designers were inspired by the metaphor of a flying spark that ignites
  creative vision. This energy is, metaphorically speaking,
  electrifying. It prompted our designers to recreate this fusion of
  technology and art in the form of the trophy,” explains Bernstein.</p>
<p>The award ceremony will be hosted in the ballroom of the Beverly
  Hilton Hotel –also familiar from the Golden Globes – by stand-up
  comedian Paula Poundstone. The Art Directors Guild Awards on 2
  February 2013 will recognize outstanding designers from the TV and
  film industry.</p>
<p>For more than five decades now, the BMW Group has been supporting
  film and television as part of its commitment to the creative and
  cultural scene. Its involvement on this front embraces product
  placement, promoting film academies and sponsoring numerous events
  within the sector, ranging from high-calibre film festivals to
  small-scale, aspiring “film days”. Since 2010, for example, BMW has
  been a main partner of the Berlinale, the International Film Festival
  in Berlin. BMW also supports the Bayerischer Filmpreis, the renowned
  Landshut Short Film Festival and the Regensburg Short Film Week, among
  other events. It also promotes short films at international level,
  such as the “BMW Shorties” film project in Malaysia.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>The BMW Group</strong></p>
<p>The BMW Group is one of the most successful manufacturers of
  automobiles and motorcycles in the world with its BMW, MINI, Husqvarna
  Motorcycles and Rolls-Royce brands. As a global company, the BMW Group
  operates 29 production and assembly facilities in 14 countries and has
  a global sales network in more than 140 countries.</p>
<p> </p>
<p>In 2012, the BMW Group sold about 1.85 million cars and more than
  117,000 motorcycles worldwide. The profit before tax for the financial
  year 2011 was euro 7.38 billion on revenues amounting to euro 68.82
  billion. At 31 December 2011, the BMW Group had a workforce of
  approximately 100,000 employees.</p>
<p> </p>
<p>The success of the BMW Group has always been built on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy. As a result
  of its efforts, the BMW Group has been ranked industry leader in the
  Dow Jones Sustainability Indexes for the last eight years.</p>
<p> </p>
<p>
  <a href="http://www.bmwgroup.com/">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupview">http://www.youtube.com/BMWGroupview</a></p>
<p>Google+: <a href="http://googleplus.bmwgroup.com/">http://googleplus.bmwgroup.com</a></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Kenn Sparks<br>Tel: +1-201-307-4467<br>E-mail: <a href="mailto:kenn.sparks@bmwna.com">kenn.sparks@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Awards,Design]]></category>
            <pubDate>Sat, 02 Feb 2013 09:00:00 +0100</pubDate>
            <pp:lastModified>Sat, 02 Feb 2013 09:00:00 +0000</pp:lastModified>
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                        <title>BMW X6, Z4 Roadster, and 1 Series Coupe Ranked #1 in Quality According to 2012 Strategic Vision Total Quality Index™ Study</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-x6-z4-roadster-and-1-series-coupe-ranked-1-in-quality-according-to-2012-strategic-vision-total-quality-indextm-study/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-x6-z4-roadster-and-1-series-coupe-ranked-1-in-quality-according-to-2012-strategic-vision-total-quality-indextm-study/</guid><pp:caseid>778971</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ - August 29th, 2012 … The BMW X6 Sports Activity Coupe, Z4 Roadster, 1 Series Coupe were ranked highest of their respective segments in the 2012 Total Quality Index™ (TQI) study conducted by Strategic Vision. Total Quality measures how closely the experience of quality matches the explicit desires of the customer.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Woodcliff Lake, NJ - August 29th, 2012 … </strong>The BMW X6
  Sports Activity Coupe, Z4 Roadster, 1 Series Coupe were ranked highest
  of their respective segments in the 2012 Total Quality Index™ (TQI)
  study conducted by Strategic Vision. Total Quality measures how
  closely the experience of quality matches the explicit desires of the customer.</p>
<p>“Delivering vehicles of the highest quality that delight our
  customers has always been a top priority at BMW,” said Ludwig Willisch
  – President and CEO of BMW of North America. “The diversity of models
  scoring top honors in the TQI study demonstrates that commitment
  across the model range.”</p>
<p>The BMW X6 Sports Activity Coupe was ranked highest in the Luxury
  Utility segment. Top industry scores are provided by owners regarding
  Image, Thoughtfulness, Workmanship, and Style.</p>
<p>The BMW Z4 Roadster set the benchmark in the Premium Convertible
  segment. Along with high scores in Exterior and Interior Design and
  Styling, the Z4 also delivers in Technical Innovations, Durability and Reliability.</p>
<p>The BMW 1 Series Coupe was ranked highest in the Premium Coupe
  segment. Fun in the driving experience combined with time-honored BMW
  brand values provide a well-rounded ownership experience.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Strategic Vision</strong></p>
<p>Strategic Vision is a research-based consultancy with over forty
  years of experience in understanding the consumers’ and constituents’
  decision-making systems for a variety of Fortune 100 clients,
  including most automotive manufacturers.  Its unique expertise is in
  identifying consumers’ comprehensive motivational hierarchies,
  including the product attributes, personal benefits, value/emotions
  and images that drive perceptions and behaviors.  J. Susan Johnson,
  CEO of Strategic Vision, coined the phrase “True Innovators” and we
  measure this construct in the detailed Total Quality Index report. </p>
<p> </p>
<p>
  <strong>BMW Group In America</strong></p>
<p>BMW of North America, LLC has been present in the United States since
  1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
  2003.  The BMW Group in the United States has grown to include
  marketing, sales, and financial service organizations for the BMW
  brand of motor vehicles, including motorcycles, the MINI brand, and
  the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
  design consultancy in California; a technology office in Silicon
  Valley and various other operations throughout the country.  BMW
  Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
  manufacturing network and is the exclusive manufacturing plant for all
  X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The
  BMW Group sales organization is represented in the U.S. through
  networks of 338 BMW passenger car and BMW Sports Activity Vehicle
  centers, 139 BMW motorcycle retailers, 115 MINI passenger car dealers,
  and 32 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW
  Group’s sales headquarters for North America, is located in Woodcliff
  Lake, New Jersey.<br />
  <br /></p>
<p>Information about BMW Group products is available to consumers via
  the Internet at:</p>
<p>
  <a href="http://www.bmwgroupna.com/">www.bmwgroupna.com</a>.</p>
<p>#      #      #</p>
<p> </p>
<p>
  <strong>Journalist note: </strong>Information about BMW and its
  products in the USA is available to journalists on-line at <a href="http://www.bmwusanews.com/">www.bmwusanews.com</a>. </p>
<p> </p>
<p>#      #      #</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Kenn Sparks<br>Tel: +1-201-307-4467<br>E-mail: <a href="mailto:kenn.sparks@bmwna.com">kenn.sparks@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Coupé,Z4,X6,Product,BMW]]></category>
            <pubDate>Wed, 29 Aug 2012 22:35:00 +0200</pubDate>
            <pp:lastModified>Wed, 29 Aug 2012 22:35:00 +0000</pp:lastModified>
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                        <title>Engine of the Year Awards 2012: BMW Group scores with four, six and eight cylinders.</title>
                        <link>https://newsroom.bmwgroup.com/americas/engine-of-the-year-awards-2012-bmw-group-scores-with-four-six-and-eight-cylinders/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/engine-of-the-year-awards-2012-bmw-group-scores-with-four-six-and-eight-cylinders/</guid><pp:caseid>778948</pp:caseid><pp:summary><![CDATA[With these latest accolades, the BMW Group continues its winning streak in the world’s foremost engine competition. Thanks to the Group’s outstanding development expertise in this area, it has managed to notch up more than 50 class and overall wins at the International Engine of the Year Awards since 1999.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Four award-winners spanning a displacement range of 1.6 to 4.0
    litres – BMW Group again emerges as the most successful auto
    manufacturer in the internationally renowned engine contest.</strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>Munich / Stuttgart. </strong>Unbeaten titleholders and
  triumphant newcomers have secured the BMW Group’s renewed pre-eminence
  at the 2012 International Engine of the Year Awards. Powerplants
  guaranteeing efficient power delivery in current BMW and MINI models
  topped no fewer than four out of eight displacement categories. The
  quartet of trophy-winners comprised two four-cylinder engines, a
  straight-six and an eight-cylinder. Scooping up best-in-class wins
  were the 1.6-litre turbo unit of the MINI John Cooper S, the
  four-cylinder engine with BMW TwinPower Turbo technology that drives
  the new BMW 328i, among others, the straight-six with M TwinPower
  Turbo of the BMW 1 Series M Coupe, and the V8 under the bonnet of the
  BMW M3. This year’s winners were selected by an international panel of
  judges made up of 76 motoring journalists from 36 countries. The
  Engine of the Year Awards were presented against the backdrop of the
  Engine Expo trade fair in Stuttgart.</p>
<p>With these latest accolades, the BMW Group continues its winning
  streak in the world’s foremost engine competition. Thanks to the
  Group’s outstanding development expertise in this area, it has managed
  to notch up more than 50 class and overall wins at the International
  Engine of the Year Awards since 1999. In 2012, yet again, engines of
  widely differing design created for BMW and MINI models dominated a
  large number of displacement categories. Moreover, the latest
  title-winners span an unusually broad output spectrum ranging from
  135 kW/184 hp to 309 kW/420 hp.</p>
<p>The 2012 competition saw the prize in the 1.4-litre to 1.8-litre
  displacement class handed to the engine that drives the MINI Cooper S,
  in a reprise of its success last year. The 1.6-litre four-cylinder
  develops peak output of 135 kW/184 hp with the help of a twin-scroll
  turbocharger, direct petrol injection and variable valve control based
  on the BMW-patented VALVETRONIC technology. Among the key attributes
  of this unit are not only its eager power delivery but also exemplary
  efficiency for its class.</p>
<p>Likewise providing enhanced driving pleasure coupled with extremely
  low fuel consumption and emission figures is the new 2.0-litre engine
  featuring BMW TwinPower Turbo technology. The 180 kW/245 hp
  four-cylinder turbocharged unit with High Precision Direct Injection
  and VALVETRONIC instantly won over the judges to capture the trophy in
  the 1.8-litre to 2.0-litre category. This engine is currently powering
  the new BMW 328i Sedan, BMW 528i and BMW Z4 sDrive28i, as well as the
  BMW X3 xDrive28i and BMW X1 xDrive28i models.</p>
<p>The top accolade in the 2.5-litre to 3.0-litre class went to a
  six-cylinder in-line engine whose technology has already wowed the
  judges several times previously. Both in 2007 and in 2008, this
  3.0-litre powerplant with twin turbochargers, High Precision Injection
  and Double-VANOS took the overall prize in the Engine of the Year
  Awards. It serves as the basis for both the M TwinPower Turbo unit
  inside the BMW 1 Series M Coupe and the BMW TwinPower Turbo engine of
  the BMW Z4 sDrive35is. Delivering 250 kW/340 hp, this thrillingly
  high-revving straight-six has reached its highest output level. The
  upshot is truly outstanding performance that has garnered it a further
  Engine of the Year Award.</p>
<p>An achievement of this calibre is only exceeded by the string of
  successes claimed by the fourth BMW Group award-winner in 2012. For
  the fifth time in a row, the V8 engine of the BMW M3 high-performance
  sports car provides the measure of all things in the 3.0-litre to
  4.0-litre displacement class. Bolstering the undiminished appeal of
  the 4.0-litre naturally aspirated engine are its hallmark M
  high-revving concept, peak output of 309 kW/420 hp and outstanding
  thrust. Beyond this, the eight-cylinder is compelling for its
  remarkable efficiency thanks to the Auto Start-Stop function, Brake
  Energy Regeneration and other Efficient Dynamics technologies.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Thomas Plucinsky<br>Tel: +1-201-307-3701<br>E-mail: <a href="mailto:thomas.plucinsky@bmwna.com">thomas.plucinsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,M3,3 Series,Coupé,Product,BMW,BMW M]]></category>
            <pubDate>Wed, 13 Jun 2012 17:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 13 Jun 2012 17:00:00 +0000</pp:lastModified>
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                        <title>Space for passion. The DNA of BMW interior design.</title>
                        <link>https://newsroom.bmwgroup.com/americas/space-for-passion-the-dna-of-bmw-interior-design/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/space-for-passion-the-dna-of-bmw-interior-design/</guid><pp:caseid>778947</pp:caseid><pp:summary><![CDATA[The interior design of a BMW vehicle is a continuation of what the exterior promises: Sheer Driving Pleasure. Beyond the familiar focus on the driver, BMW places key emphasis on an emotional surface language that resonates between the two poles of a lively yet calm design. Dynamic, fluid forms lend expression to the character of the vehicles, creating an organic surface design distinguished by smooth, harmonious transitions.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>The interior design of a BMW vehicle is a continuation of what the
  exterior promises: Sheer Driving Pleasure. Beyond the familiar focus
  on the driver, BMW places key emphasis on an emotional surface
  language that resonates between the two poles of a lively yet calm
  design. Dynamic, fluid forms lend expression to the character of the
  vehicles, creating an organic surface design distinguished by smooth,
  harmonious transitions.</p>
<p> </p>
<p>
  <strong>Clear focus: driver-centric design.</strong></p>
<p>A hallmark of BMW interior design is the systematic driver-centric
  layout in which the cabin is ergonomically configured with the driver
  firmly in mind. Important operating and control elements in the
  instrument panel and the asymmetrically designed centre console are
  visibly angled towards the driving seat and are thus within the
  driver’s direct reach. The precise configuration varies
  according to the model, allowing each car to develop its own
  individual character in this regard as well. The optimal integration
  of the control elements and their carefully coordinated positioning
  reflect the perfection of the interior design and stand for the
  premium quality and exclusivity associated with BMW.</p>
<p> </p>
<p>
  <strong>Emotional flow of lines: horizontality.</strong></p>
<p>Stretched, horizontal lines accentuate the airiness and size of the
  interior, creating a generous sense of space that has a restful effect
  on the eye. The horizontal layout of the instrument panel
  counterpoints the vertically configured centre console with its
  technical features. The front aspect of the interior appears large and
  airy; this spaciousness perceived by the driver and passengers
  combines with the maximum possible range of technical features to form
  a perfect composition. The horizontal alignment of the interior design
  not only creates breadth but, thanks to the airy ambience, evokes a
  sense of agility as well. A deliberately suggested, subtle flow of
  lines is open to interpretation by the observer.</p>
<p> </p>
<p>
  <strong>Play with light and shade: surface design.</strong></p>
<p>The sensitive design of the interior surfaces likewise subtly
  addresses the subliminal level of perception among the car’s
  occupants, while a delicate play of light and shade engenders a lively
  formal language. By analogy with the human anatomy, a BMW interior is
  virtually devoid of flat surfaces.</p>
<p>Instead, individual surfaces come together in a flowing, organic
  motion before breaking free from each other again. Clear lines define
  the individual surfaces and demarcate them from one another. This
  emotional surface language – a hallmark BMW feature –
  demonstrates a consummate sense of form and perfect design.</p>
<p> </p>
<p>
  <strong>Airiness at every level: layering.</strong></p>
<p>The individual character of a BMW is expressed in the interior
  through a special interplay of surfaces and lines that follows the
  layering principle. This refers to levels made up of different
  materials which are visually “stacked” on top of one
  another and assigned various functions, in this way bringing the
  surfaces and dynamics alive. For the interior design of BMW
  automobiles, this layering concept marks the inception of a new,
  modern interior aesthetic while simultaneously creating a visual buoyancy.</p>
<p> </p>
<p>
  <strong>Love of detail: perfectionism.</strong></p>
<p>BMW devotes meticulous attention to the design of interior details.
  Indeed, they play a crucial part in ensuring that a BMW continues to
  spark pleasure and passion in customers years down the line.</p>
<p>Every detail, such as the control buttons, is specifically designed
  for each individual model. Keys and buttons are seamlessly integrated
  into the design of the interior and take up the surrounding flow of
  lines. In colour and intensity, their illumination adheres to a
  uniform BMW colour code that spans the entire model family. The
  gearshift lever boasts a sporty-dynamic style as the embodiment of the
  core of BMW interior design. A central operating element is the iDrive
  Controller, which gives the driver sensory feedback for much more
  relaxed and therefore safer control of functions such as the
  navigation system or automatic climate control.</p>
<p>“When designing the interior of a BMW, the overall impression
  is crucial. We always pay attention to the impact of the interplay of
  features, but also to the potential contribution of each individual
  detail. Size, movement and dynamics are very palpable in the design,
  but aspects such as safety and functionality naturally also play a key
  role when it comes to designing the interior. Above everything,
  though, stands form and aesthetics. That’s the benchmark we all
  follow.” Marc Girard, Head of BMW Interior Design.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Thomas Plucinsky<br>Tel: +1-201-307-3701<br>E-mail: <a href="mailto:thomas.plucinsky@bmwna.com">thomas.plucinsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Design]]></category>
            <pubDate>Thu, 01 Mar 2012 14:35:00 +0100</pubDate>
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                        <title>More Space For Style: The MINI Clubvan Concept.</title>
                        <link>https://newsroom.bmwgroup.com/americas/more-space-for-style-the-mini-clubvan-concept/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/more-space-for-style-the-mini-clubvan-concept/</guid><pp:caseid>778958</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ – February 18, 2012… Stand-out-from-the-crowd style can also be amazingly practical – and practicality can be surprisingly attractive. The MINI Clubvan Concept paves the way for an innovative vehicle concept without parallel in the premium small car segment. The MINI Clubman-based concept car, scheduled for its world premiere at the Geneva International Motor Show 2012, combines the driving fun for which MINI is renowned with increased load-carrying capability. The MINI experience will therefore find its way into new areas of life, the brand’s distinctive character gaining new popularity among target groups not previously on the MINI radar.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>
    <strong>Compact lifestyle van for business and leisure </strong></li>
  <li>
    <strong>First concept of its kind in the premium segment</strong></li>
  <li>
    <strong>World premiere at the Geneva International Motor Show 2012</strong></li></ul>
<p>
  <strong> </strong></p>
<p>
  <strong>Woodcliff Lake, NJ – February 18, 2012…
  </strong>Stand-out-from-the-crowd style can also be amazingly
  practical – and practicality can be surprisingly attractive. The
  MINI Clubvan Concept paves the way for an innovative vehicle concept
  without parallel in the premium small car segment. The MINI
  Clubman-based concept car, scheduled for its world premiere at the
  Geneva International Motor Show 2012, combines the driving fun for
  which MINI is renowned with increased load-carrying capability. The
  MINI experience will therefore find its way into new areas of life,
  the brand’s distinctive character gaining new popularity among
  target groups not previously on the MINI radar.</p>
<p> </p>
<p>The closed-off load area behind the front seats and the opaque rear
  side windows of the new concept set it apart most strikingly from the
  MINI Clubman, the platform used as its base. The MINI Clubvan Concept
  uses its broader skill-set to open up new usage possibilities –
  both business and leisure. Where a business’s customers, product
  range or operating environment demand a particular style for its
  vehicles, this premium model can make the perfect delivery solution.</p>
<p> </p>
<p>For example, a car in the mould of the MINI Clubvan Concept would fit
  excellently into the fleet of a fashion designer, art gallery owner or
  catering service. And its abilities as an all-rounder also tick the
  right boxes for a photographer with a stack of camera, tripod and
  lighting equipment to ferry around during the week – and bulky
  sports and leisure gear to pile on board at the weekend. The MINI
  Clubvan Concept pulls off the trick of blending enhanced practicality
  and a well-judged lifestyle focus with natural ease. This ability is
  based on the impressive adaptability that goes to the heart of the
  MINI brand’s heritage.</p>
<p> </p>
<p>Calls for maximizing the load capacity of the classic Mini began as
  early as 1960, just a year after the car’s birth; and they were
  soon heeded. With its 10-centimeter-longer wheelbase (3.94 inches),
  separate load compartment and split rear doors, the Morris Mini Van
  was perfectly equipped for commercial use. It also provided the basis
  for the fully glazed, four-seat Morris Mini Traveller, one of the
  precursors of today’s successful MINI Clubman. And so, more than
  50 years on, the MINI Clubvan Concept sees history repeating itself
  – albeit in a slightly different order.</p>
<p> </p>
<p>
  <strong>Two seats, five doors, endless usage potential.</strong></p>
<p>Limiting the car to two seats creates the capacity its owners will
  need on a day-to-day basis, as well as opening up a whole new world of
  customization potential. The load compartment of the MINI Clubvan
  Concept embodies the car’s fresh and rigorous interpretation of
  the principle used in the classic Mini – of providing the
  maximum amount of interior space on the smallest possible footprint.
  The load area reaches from the split rear doors right up to the
  partition grille behind the two seats. The totally level floor makes
  full use of the interior’s depth, and that allows the concept
  car’s load capacity to exceed the maximum achieved by the MINI Clubman.</p>
<p> </p>
<p>Six attachment loops recessed into the load compartment floor use
  elasticized straps to hold items of varying lengths, heights and
  widths in place – without the risk of them sliding around. The
  partition grille, which is fixed securely to the car body, ensures
  that items stowed in the load compartment are kept safely away from
  the front seats. The lower section of the partition is made from solid
  aluminum, while the upper section consists of a silver-colored
  stainless steel honeycomb grating. The side walls and floor of the
  load compartment are trimmed in high-quality anthracite-colored cloth.
  The anthracite roof liner, meanwhile, extends along the full length of
  the interior. This uniform color scheme emphasizes the pure-bred,
  practicality-oriented character of the MINI Clubvan Concept.</p>
<p> </p>
<p>Like the MINI Clubman, the MINI Clubvan Concept is a five-door car
  with a twist. Two front doors for the driver and front passenger, two
  side-hinged doors at the rear and the rear-hinged Clubdoor on the
  right-hand side create comfortable access to the interior. The
  Clubdoor gives owners the option of loading or unloading smaller items
  from the side of the car as well as the rear.</p>
<p> </p>
<p>The generous levels of space on board the concept car can be
  exploited in a variety of ways. Commercial users will be particularly
  pleased to discover the scope for configuring the load compartment to
  personal requirements. For example, tools and goods can be stored
  neatly and securely in made-to-measure drawers or shelving units.
  12-volt plug sockets in the rear area of the load compartment provide
  additional practicality.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Exterior design: shields from prying eyes, cuts a distinctive figure.</strong></p>
<p>Impressive practicality and the brand’s time-honored style lend
  the MINI Clubvan Concept its unmistakable character. Sharing the
  exterior dimensions of the MINI Clubman and boasting cleverly
  increased storage capacity, the concept car is the first premium model
  in the small-car-based van segment. The exterior appearance of the
  MINI Clubvan Concept marks it out immediately as a MINI – and
  therefore as a premium product. The function-led design modifications
  have no impact on the car’s proportions and hallmark MINI design
  language, but they do give customers the opportunity to combine the
  demands of commercial use with an appreciation of individual style.</p>
<p> </p>
<p>The MINI Clubvan Concept comes with British Racing Green exterior
  paintwork, which extends to the roof, C-pillars and exterior mirror
  caps. As is usual for vehicles charged with transportation tasks, the
  rear side windows of the MINI Clubvan Concept are opaque.
  Polycarbonate sections – their outer surfaces painted in the
  car’s body color – and heavily tinted glass for the rear
  doors make it difficult to see into the load compartment.</p>
<p> </p>
<p>The unbroken paintwork along the car’s flanks offers extensive
  scope for individualization, which the MINI Clubvan Concept highlights
  to eye-catching effect. The sealed side windows bear the logo of a
  sign design company based in the MINI’s native Great Britain.
  The hand-applied graphics lend the vehicle a personal look. Indeed,
  the ultra-versatile MINI carries both its cargo and the
  company’s promotional message with a uniquely stylish verve. The
  MINI Clubvan Concept presented in Geneva lends this form of
  customization a piquant authenticity – on two fronts. The
  British company that has literally left its stamp on the MINI Clubvan
  Concept creates similar vehicle graphics for its customers. And the
  MINI Clubvan Concept showcases how these might look when applied to a
  MINI van.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Nathalie Bauters<br>Tel: +18647940842<br>E-mail: <a href="mailto:nathalie.bauters@bmwgroup.com">nathalie.bauters@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Events,MINI]]></category>
            <pubDate>Sun, 19 Feb 2012 00:00:00 +0100</pubDate>
            <pp:lastModified>Sun, 19 Feb 2012 00:00:00 +0000</pp:lastModified>
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                        <title>iF Design Awards 2012 are presented at BMW Welt.</title>
                        <link>https://newsroom.bmwgroup.com/americas/if-design-awards-2012-are-presented-at-bmw-welt/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/if-design-awards-2012-are-presented-at-bmw-welt/</guid><pp:caseid>778980</pp:caseid><pp:summary><![CDATA[Munich. BMW Group Design celebrated an exceptional accolade at today’s presentation of the 2012 iF Design Awards, held as part of Munich Creative Business Week. The jury conferred the iF Gold Award – the prestigious special prize of the International Forum Design – on the new BMW 6 Series Coupe. Beyond these honors, too, the evening was dominated by BMW: providing not just a worthy architectural setting for the presentation ceremony was BMW Welt, with Frauke Ludowig hosting the evening event in the auditorium. In addition to the BMW 6 Series Coupe, the BMW 1 Series, BMW 1 Series M Coupe, BMW 6 Series Convertible and the BMW G 650 GS motorcycle were also recipients of the iF Product Design Award, while DesignworksUSA added another feather to their cap with a prize for their interior design of the new Falcon 2000S business jet.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>The BMW 6 Series Coupe and a DesignworksUSA project win </strong>
  <strong>the iF Gold Award. BMW Group Design collects a further five prizes.</strong></p>
<p>
  <strong> </strong> </p>
<p>
  <strong>Munich</strong>. BMW Group Design celebrated an exceptional
  accolade at today’s presentation of the 2012 iF Design Awards,
  held as part of Munich Creative Business Week. The jury conferred the
  iF Gold Award – the prestigious special prize of the
  International Forum Design – on the new BMW 6 Series Coupe.
  Beyond these honors, too, the evening was dominated by BMW: providing
  not just a worthy architectural setting for the presentation ceremony
  was BMW Welt, with Frauke Ludowig hosting the evening event in the
  auditorium. In addition to the BMW 6 Series Coupe, the BMW 1 Series,
  BMW 1 Series M Coupe, BMW 6 Series Convertible and the BMW G 650 GS
  motorcycle were also recipients of the iF Product Design Award, while
  DesignworksUSA added another feather to their cap with a prize for
  their interior design of the new Falcon 2000S business jet.</p>
<p> </p>
<p>Over the past 60 years or so, the iF Design Award of the
  International Forum Design has emerged as one of the highest seals of
  approval for outstanding design achievements. This year once again,
  manufacturers and designers from 48 countries submitted a total of
  4,322 entries for the coveted award. The panel of judges, made up of
  internationally recognised design experts, deemed 1,218 submissions
  worthy of an award.</p>
<p>         </p>
<p>The iF Gold Award-winning BMW 6 Series Coupe is an aesthetically
  consummate fusion of pleasure in luxury with pioneering technology,
  and sporty dynamics with exclusive travel comfort. Adaptive LED
  Headlights usher in innovative lighting technology and mark their
  debut in this segment, while the hallmark twin round headlight
  configuration presents a new rendition of BMW’s iconic design cue.</p>
<p> </p>
<p>BMW Group Design also won the jury over with the design features of
  five further products:</p>
<p> </p>
<p>The new BMW 1 Series, too, stands for unmistakable design thanks to
  proportions that imbue it with stretched, sporty contours, eloquently
  sculpted surfaces and a youthful, vivacious overall impression.
  Complementary design features deftly underline the mature character
  and premium status of this car.</p>
<p> </p>
<p>The new BMW 1 Series M Coupe cuts a persuasive figure with its
  athletic appeal and M-specific interior design. Its optimised track
  width at the front and rear, an expansive front apron and widely
  flared wheel arches lend the BMW 1 Series M Coupe a particularly
  powerful stance, while the two chromed twin tailpipes positioned at
  the outer edges of the rear make for the customary symmetrical look of
  M styling.</p>
<p> </p>
<p>The new BMW 6 Series Convertible combines a stretched bonnet,
  set-back passenger compartment, long wheelbase and flat waistline with
  a classic soft-top in characteristic “fin” design.
  Powerfully sculpted surfaces and dynamic, forward-surging lines
  reflect the car’s supreme handling.</p>
<p> </p>
<p>With its lean, wiry off-road physique, the BMW G 650 GS motorcycle
  evokes a lightweight and adventure-hungry impression. Its typical
  enduro design and its colour concept are entirely in keeping with the
  style of the BMW GS family and round off the general sporty look. The
  bike sets itself apart from the competition with its quality,
  specification and comfort, combined with relatively low weight and a
  low seat height.</p>
<p> </p>
<p>The interior of the Falcon 2000S jet by Dassault Aviation conveys an
  intimate ambience rooted in classical yet at the same time modern,
  elegant design elements. The cabin impresses with its clean, calm
  lines and stylish handcraftsmanship. DesignworksUSA has already been
  honored with the prestigious Good Design Award for its contribution to
  the new business jet.</p>
<p> </p>
<p>With these latest distinctions, BMW Group Design continues a success
  story that has been recognised for some years by the high-calibre jury
  of the iF Product Design Award. For Adrian van Hooydonk, Senior Vice
  President BMW Group Design, the 2012 award haul is both an affirmation
  and an incentive: “We are delighted to receive these awards
  right here in Munich. They confirm our high standards and provide an
  incentive for the future.” Between 2007 and 2011, a string of
  prizes were won by BMW Group Design. In 2008, for example, awards went
  to the BMW 3 Series Convertible and the BMW G 650 Xcountry motorcycle;
  2010 saw the BMW F 800 R honoured; and in 2011, prizes were bestowed
  on the BMW 5 Series Sedan and BMW 5 Series Touring.</p>
<p> </p>
<p>The award presentation ceremony staged at BMW Welt adds a further
  highlight to the BMW Group’s involvement in Munich Creative
  Business Week. This newly initiated series of events is committed to a
  clear-cut goal: to encourage high-calibre, in-depth debate on design
  issues and concepts. To this end, the planned annual MCBW aims to
  stimulate an interdisciplinary design discourse and bring together
  creative and business professionals from around the world in the
  Bavarian capital. This year’s MCBW programme comprises more than
  90 events, which will be ongoing across the entire Munich metropolitan
  area until 12 February. Here BMW Welt assumes a special role in more
  ways than one: as the location of the MCBW press office it is a
  central hub of information on all aspects of the design event, while
  also serving as the location partner for various MCBW events. In
  addition to hosting the presentation of the iF Design Awards, BMW Welt
  was also the venue for the MCBW launch ceremony.</p>
<p> </p>
<p>In the event of enquiries please contact:</p>
<p> </p>
<p>
  <strong>BMW Corporate Communications</strong></p>
<p> </p>
<p>Susanne Giuliani (née Spatz), BMW Group Design and Lifestyle
  Communication<br />Tel.: +49-89-382-20961, Fax: +49-89-382-20626</p>
<p> </p>
<p>Martina Daschinger, Spokesperson BMW Welt</p>
<p>Tel.: +49-89-382-14908, Fax: +49-89-382-0114908</p>
<p> </p>
<p>Media Website: <a href="http://www.press.bmwgroup.de/">www.press.bmwgroup.de</a></p>
<p>E-mail: <a href="mailto:presse@bmw.de">presse@bmw.de</a></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Kenn Sparks<br>Tel: +1-201-307-4467<br>E-mail: <a href="mailto:kenn.sparks@bmwna.com">kenn.sparks@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,Design]]></category>
            <pubDate>Sat, 11 Feb 2012 01:00:00 +0100</pubDate>
            <pp:lastModified>Sat, 11 Feb 2012 01:00:00 +0000</pp:lastModified>
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                        <title>BMW Group Design once again scoops a clutch of prizes at the 2011 GOOD DESIGNTM Awards.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-group-design-once-again-scoops-a-clutch-of-prizes-at-the-2011-good-designtm-awards/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-group-design-once-again-scoops-a-clutch-of-prizes-at-the-2011-good-designtm-awards/</guid><pp:caseid>778991</pp:caseid><pp:summary><![CDATA[The BMW 6 Series Convertible, BMW 6 Series Coupe, BMW 1 Series M Coupe, BMW ActiveE, BMW K 1600 GT/GTL and BMW G 650 GS all take home the coveted design award.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> No fewer than six BMW Group models have
  received the prestigious 2011 GOOD DESIGNTM Award: the BMW 6 Series
  Convertible, the BMW 6 Series Coupe, the BMW 1 Series M Coupe, the BMW
  ActiveE, and the two motorcycle models BMW K 1600 GT/GTL along with
  the BMW G650 GS. The annual GOOD DESIGNTM Award ranks as the most
  celebrated international accolade in the field of product design
  – and this year once again it honours the outstanding quality of
  BMW Group Design.</p>
<p>The world’s oldest and most esteemed design prize was founded
  in 1950 in Chicago by the architects Eero Saarinen, Charles and Ray
  Eames, and Edgar Kaufmann Jr. is awarded by the Chicago Athenaeum and
  the European Centre for Architecture, Art Design and Urban Studies.
  For more than 60 years now, this coveted accolade has recognised
  exceptionally innovative and visionary products, concepts and ideas
  that go beyond the regular horizons of everyday product design. The
  aim of the award, not least of all, is to raise public awareness of
  contemporary design together with related issues of sustainability.</p>
<p>The prize is awarded based on the criteria of functionality and
  aesthetics as originally laid down by Saarinen and Eames, and is now
  complemented by an ecological aspect that stipulates sustainable
  design in keeping with our times. 2011 saw the independent jury of
  design experts and architects sifting through a record number of
  applications from around the world to decide their final selection of
  more than 500 product designs and graphics from 38 countries that were
  deemed worthy of the GOOD DESIGN Award.</p>
<p>The new <strong>BMW</strong>
  <strong>6 Series Convertible</strong> combines a stretched bonnet,
  set-back passenger compartment, long wheelbase and flat waistline with
  a classic soft-top roof featuring a distinctive “fin”
  design. The car’s powerfully contoured surfaces and
  forward-surging lines are a reflection of its dynamic handling properties.</p>
<p>Aesthetes who delight in luxury and forward-looking technology need
  look no further than the new <strong>BMW</strong>
  <strong>6 Series Coupe</strong>, combining as it does dynamic
  athleticism with exclusive travel comfort. Adaptive LED Headlights
  represent an innovation in lighting technology and draw on the
  hallmark round headlight look in a new rendition of BMW’s iconic
  design cues.</p>
<p>The new <strong>BMW 1 Series M Coupe</strong> cuts a compelling
  figure with its athletic demeanour and M-specific interior design. The
  optimised track width of the front and rear axles, an expansive front
  apron and powerfully flared wheel arches lend the BMW 1 Series M Coupe
  its unmistakable character. The two sets of chrome-plated twin
  tailpipes, situated at the outer edges of the rear, make for the
  symmetrical look familiar from M styling.</p>
<p>With the <strong>BMW ActiveE</strong>, an all-electric-drive BMW 1
  Series Coupe, BMW is testing everyday usage of electric vehicles. The
  insights gleaned from this field test will flow directly into series
  development of the BMW i3. The intelligent configuration of the drive
  components and energy storage systems within the vehicle create the
  ideal prerequisites for customary BMW driving dynamics and extended
  functionality. This electric car offers four full seats, boot space of
  around 200 litres, rear-wheel drive and a range of approximately 160
  kilometres (100 miles) in day-to-day operation.</p>
<p>With its <strong>BMW K 1600 GT</strong> and <strong>BMW K 1600
  GTL</strong>, BMW Motorrad is tapping into a new dimension of the
  touring experience. Both these motorcycles present a self-assured,
  imposing and distinctive appearance, sparking off a hefty dose of
  wanderlust at first glance.</p>
<p>With its lean and wiry off-road physique, the <strong>BMW G 650 GS
  </strong>motorbike evokes an impression of lightness and
  adventurousness. Its characteristic enduro design and its colour
  concept are fully in keeping with the BMW GS family style and round
  off the bike’s overall sporty impression. The quality and
  specification of this model coupled with its long-distance comfort set
  it apart from the competitors.</p>
<p>BMW Group Design has already won the coveted design award several
  times in the past. Last year it was the BMW 5 Series Sedan, the MINI
  Countryman, the BMW S 1000 RR and the BMW Concept 6 design study that
  captured the prestigious prize. In 2008 honours went to the BMW 3
  Series Convertible, the BMW 1 Series Coupe, the MINI Cooper S Clubman
  and four BMW motorcycles. Back in 2007, the jury of the GOOD DESIGN
  Award paid tribute to the new BMW X5, the BMW 3 Series Coupe, the new
  MINI and three motorcycle models.<span> </span></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Thomas Plucinsky<br>Tel: +1-201-307-3701<br>E-mail: <a href="mailto:thomas.plucinsky@bmwna.com">thomas.plucinsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Fri, 20 Jan 2012 14:36:00 +0100</pubDate>
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                        <title>Top customer satisfaction: BMW Group wins four awards in the J.D. Power APEAL study. The BMW 5 Series range, BMW X3, BMW Z4 and MINI Countryman emerge as winners in the latest customer survey of the North American car market – with current BMW and MINI models scoring top-three placings.</title>
                        <link>https://newsroom.bmwgroup.com/americas/top-customer-satisfaction-bmw-group-wins-four-awards-in-the-jd-power-apeal-study-the-bmw-5-series-range-bmw-x3-bmw-z4-and-mini-countryman-emerge-as-winners-in-the-latest-customer-survey-of-the-north-american-car-market---with-current-bmw-and-mini-models-scoring-top-three-placings/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/top-customer-satisfaction-bmw-group-wins-four-awards-in-the-jd-power-apeal-study-the-bmw-5-series-range-bmw-x3-bmw-z4-and-mini-countryman-emerge-as-winners-in-the-latest-customer-survey-of-the-north-american-car-market---with-current-bmw-and-mini-models-scoring-top-three-placings/</guid><pp:caseid>778847</pp:caseid><pp:summary><![CDATA[Driving pleasure, premium quality and reliability guarantee the latest models from the BMW and MINI brands the highest acclaim in international automobile markets. That has been confirmed yet again in a recent study conducted by international market research firm J.D. Power. In its latest customer survey – the Automotive Performance and Layout Study (APEAL) – assessing satisfaction levels among North American new car buyers, the 
BMW 5 Series range, BMW X3, BMW Z4 and MINI Countryman emerged as winners of their respective vehicle segments. In addition, four more models from the BMW Group finished in the top three of their category. This tally means the BMW Group boasts the highest number of segment winners of all manufacturers in the latest APEAL survey.]]></pp:summary><description><![CDATA[<div class="imported-article">
<p>
	<strong>Munich.</strong>
	Driving pleasure, premium quality and
	reliability guarantee the latest models from the BMW and MINI brands
	the highest acclaim in international automobile markets. That has been
	confirmed yet again in a recent study conducted by international
	market research firm J.D. Power. In its latest customer survey –
	the Automotive Performance and Layout Study (APEAL) – assessing
	satisfaction levels among North American new car buyers, the BMW 5
	Series range, BMW X3, BMW Z4 and MINI Countryman emerged as winners of
	their respective vehicle segments. In addition, four more models from
	the BMW Group finished in the top three of their category. This tally
	means the BMW Group boasts the highest number of segment winners of
	all manufacturers in the latest APEAL survey.

</p>
<p> </p>
<p>Such excellent individual scores also boosted the overall rankings of
  the BMW and MINI brands, with BMW coming third in the latest survey.
  As well as the class-winners – the BMW 5 Series range, BMW X3
  and BMW Z4 – the outstanding results of the BMW 7 Series range
  also contributed to this outcome. The luxury saloon not only came
  second in its segment but also claimed the second-highest individual
  score of all the vehicles involved in the APEAL survey, making it the
  top European model in the entire competition. The BMW 3 Series range
  and the BMW X6 also finished as runners-up in their respective segments.
</p>
<p> </p>
<p>The MINI brand likewise bumped up its overall results compared to the
  previous year. The main driving force here was the new MINI
  Countryman, which instantly took top honours in its vehicle class. The
  MINI Cooper also made it onto the winners’ podium, finishing
  second in its segment.
</p>
<p> </p>
<p>J.D. Power and Associates ranks among the world’s leading
  market research firms. Through its numerous surveys, the renowned
  institute regularly evaluates satisfaction levels among vehicle buyers
  in the main international car markets. The results of the latest APEAL
  study for North America are based on a customer survey carried out by
  J.D. Power on average three months after initial vehicle registration.
	<span> </span>
</p>
<div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Thomas Plucinsky<br>Tel: +1-201-307-3701<br>E-mail: <a href="mailto:thomas.plucinsky@bmwna.com">thomas.plucinsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Wed, 27 Jul 2011 21:34:03 +0200</pubDate>
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                        <title>BMW Takes Two Prizes in 2011 Kelley Blue Book Brand Image Awards</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-takes-two-prizes-in-2011-kelley-blue-book-brand-image-awards/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-takes-two-prizes-in-2011-kelley-blue-book-brand-image-awards/</guid><pp:caseid>778926</pp:caseid><pp:summary><![CDATA[New York, NY – Friday, April 22, 2011… At the New York International Auto Show, BMW was presented with both the “Coolest Brand” and “Best Performance Brand” awards in Kelley Blue Book’s 2011 Brand Image Awards.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>BMW Voted “Coolest Brand” and “Best Performance Brand”</p>
<p>New York, NY – Friday, April 22, 2011… At the New York
  International Auto Show, BMW was presented with both the
  “Coolest Brand” and “Best Performance Brand”
  awards in Kelley Blue Book’s 2011 Brand Image Awards.</p>
<p>“What could be cooler than The Ultimate Driving Machine,”
  said Jim O’Donnell, President and CEO of BMW of North America.
  “We are redefining performance by offering the best performing
  electric, diesel and hybrid vehicles in America, in addition to our
  gasoline-powered cars, like the Z4 Roadster with the new TwinPower
  Turbo four-cylinder engine. Who but BMW would introduce both a
  full-electric and an M version of the 1 Series Coupe in the same year
  that it’s introducing a new 6 Series Coupe and Convertible.”</p>
<p>“Anyone who’s driven a BMW will understand why the team
  from Munich won best Performance Brand for 2011,” wrote the
  editors of Kelley Blue Book. “With powerful yet increasingly
  efficient engines, legendary ride and handling, and aggressive looks
  to match, BMW’s vehicles are the yardstick by which innumerable
  carmakers measure their products.”</p>
<p>“Defining ‘cool’ is tricky business, but BMW
  certainly has most of the boxes checked,” noted the editors of
  Kelley Blue Book. “Effortless performance?  Avant-garde
  styling?  A heritage worth remembering?  Check, check and
  check.  For some, cool is synonymous with desirable.  If
  resale value and sales figures are any indication, BMW has that box
  checked, too.”</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Thomas Plucinsky<br>Tel: +1-201-307-3701<br>E-mail: <a href="mailto:thomas.plucinsky@bmwna.com">thomas.plucinsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,BMW]]></category>
            <pubDate>Fri, 22 Apr 2011 20:18:00 +0200</pubDate>
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                        <title>The BMW Concept M5.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-bmw-concept-m5/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-bmw-concept-m5/</guid><pp:caseid>778849</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ – Monday, April 4, 2011… Nearly 25 years ago, US enthusiasts were introduced to the concept of the true performance/luxury sedan, the veritable “wolf in a business suit”. A car which offered the driving comfort experienced in a premium sedan and the handling characteristics of a high-performance sports car that can only be described by one single unmistakable model designation - BMW M5. With the first generation of this model, which arrived on US shores in 1987, BMW M GmbH laid the foundation stone for a completely new vehicle category. The BMW M5 was the first car of its kind to offer racing-oriented high performance in a sedan that could be driven without compromise in everyday traffic. This unique concept developed into a remarkable success story spanning four model generations. BMW M GmbH prepares to draw the attention enthusiasts to a four-door sedan yet again. The BMW Concept M5, which makes its public debut at the Auto Shanghai 2011, represents the latest interpretation of this unmistakable vehicle character.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>A glimpse at the 5th generation of a legend</p>
<p>Woodcliff Lake, NJ – Monday, April 4, 2011… Nearly 25
  years ago, US enthusiasts were introduced to the concept of the true
  performance/luxury sedan, the veritable “wolf in a business
  suit”. A car which offered the driving comfort experienced in a
  premium sedan and the handling characteristics of a high-performance
  sports car that can only be described by one single unmistakable model
  designation - BMW M5. With the first generation of this model, which
  arrived on US shores in 1987, BMW M GmbH laid the foundation stone for
  a completely new vehicle category. The BMW M5 was the first car of its
  kind to offer racing-oriented high performance in a sedan that could
  be driven without compromise in everyday traffic. This unique concept
  developed into a remarkable success story spanning four model
  generations. BMW M GmbH prepares to draw the attention enthusiasts to
  a four-door sedan yet again. The BMW Concept M5, which makes its
  public debut at the Auto Shanghai 2011, represents the latest
  interpretation of this unmistakable vehicle character.</p>
<p>Uncompromising performance and typical M aesthetics in a BMW 5 Series
  Sedan provide the basis for the exclusive BMW M5 driving experience.
  With each model generation, the advancements made in the development
  of premium sedans in terms of comfort, safety and premium ambience
  were accompanied by new possibilities to intensify that unsurpassed
  ‘M feeling’. The world premiere of the BMW Concept M5 at
  the Auto Shanghai 2011 foreshadows the continuation of this tradition.
  Based on the design vocabulary developed for the BMW 5 Series Sedan,
  the near-series concept car reflects the characteristic styling
  features of a BMW M automobile, with which the car’s further
  enhanced dynamic potential is captured. <br />A new high-revving V8
  engine with M twin-turbo technology guarantees typical M power output.
  The eight-cylinder engine delivers a spontaneous and even
  acceleration, which remains constant up to the highest load and is
  characteristic of the M feeling, in a previously unequalled dimension.
  At the same time, both performance and efficiency have been
  significantly increased in comparison to the previous engine. Numerous
  drivetrain innovations and other enhancements have lead to a reduction
  in fuel consumption and emission levels by more than 25 percent. The
  new engine and a seven-speed M double-clutch transmission with
  Drivelogic and M-specific suspension and steering create the ideal
  prerequisites for an unrivalled driving experience.</p>
<p>Typical M aesthetics: performance defines design, aerodynamics
  optimize performance. <br />The athletic appearance of the BMW Concept
  M5 authentically expresses the engine’s superior power. The
  sporty and elegant look of the BMW M5 Sedan has been specifically
  modified using typical M design vocabulary. All specific design
  features are directly related to the Sedan’s outstanding
  performance characteristics. They were developed exclusively for the
  BMW Concept M5 and enhance the vehicle’s character, which is
  marked by high performance and responsive handling even under extreme
  conditions. Prominent examples of this are the large air intakes,
  which allow for the engine’s higher cooling requirements, as
  well as optimized aerodynamics thanks to a discreet spoiler located on
  the trunklid and a diffuser integrated into the rear apron. <br />The
  BMW Concept M5 owes its intense emotional impact to the direct
  relation of each detail with the technical requirements. At the same
  time, the concise styling of the high-performance car’s specific
  features creates the character of understatement that is typical of a
  BMW M automobile. The car’s superior appearance is underlined by
  the body color Chrome Shadow. The discreet appearance of this body
  color distinctively enhances the surface contours of the
  vehicle’s three-dimensionally modeled bodywork.</p>
<p>Front apron: precise airflow optimizes cooling and aerodynamics.
  <br />Dynamic lines and large air intakes on the front end of the BMW
  Concept M5 are a clear indication of the vehicle’s exceptionally
  sport-oriented characteristics and its engine’s outstanding
  power. Like on the BMW 5 Series Sedan, the contour lines on the bonnet
  of the BMW Concept M5 flow towards the BMW kidney grille. The upright
  position of the widely stretched kidney grille also reflects dynamic
  forward movement. The dual round Xenon headlights, which are
  complemented at the top by an accentuating light, create the
  road-focused look that is also characteristic of BMW M automobiles.
  <br />The front apron, which was designed exclusively for the BMW
  Concept M5, contributes significantly towards both the car’s
  athletic appearance as well as its dynamic potential. It features
  three large air intakes, the dimensions of which are precisely
  oriented towards the high cooling requirement of the engine and its
  ancillary components. The center opening corresponds to the width of
  the BMW kidney grille, the side contour lines move away from each
  other as they continue downwards. This echoes the V shape between the
  grille and the headlights, thus emphasizing the width of the air
  intake. <br />The center air intake protrudes further out than the two
  outer intakes and its contours are slightly curved. This
  three-dimensional design and the deeply embedded, black grille
  sporting a honeycomb design additionally underscore the
  vehicle’s powerful character. With concisely designed so-called
  flaps on the lower edges of the outer air intakes, the BMW Concept M5
  boasts a racing-inspired feature for optimizing airflow. These also
  emphasize a front apron design that is oriented towards the technical demands.</p>
<p>Side view: dynamically flowing lines, large M light alloy wheels.
  <br />With powerfully modeled wheel arches and dynamically flowing
  lines, the BMW Concept M5 also signals uncompromising sportiness when
  viewed from the side. The long wheelbase, the set back passenger cabin
  and the black side window surrounds distinctively underscore the
  sedan’s stretched silhouette. This appearance is even more
  strongly emphasized through M-specific lowering of the vehicleThe
  athletically flared wheel arches are complemented by M-specific light
  alloy wheels sporting a double-spoke design. Due to the
  vehicle’s wide track, they are flush with the car body. The
  20-inch forged rims are fitted with tire size 265/35 ZR20 at the front
  and 265/35 ZR20 at the back. <br />The M-typical gill element on the
  front side panel has been reinterpreted on the BMW Concept M5. The
  gill features a high-quality chrome surround and is horizontally
  divided by a chrome bar, which in addition to the side indicator also
  bears the M logo. The gill element is the starting point of the swage
  line, which during its further course across the door handles
  stretches back as far as the taillights.</p>
<p>The rear end: athletic styling, targeted airflow.<br />Unparalleled
  road holding are effectively symbolized by the BMW Concept M5’s
  rear end design. The emphasis on vehicle width through dominating
  horizontal lines also featured on the BMW 5 Series Sedan is combined
  with an athletically shaped rear apron. The vehicle-specific rear
  apron, which forms a smooth transition to the wide wheel arches,
  ensures a particularly intensive accentuation of the motive force that
  is transferred to the rear wheels. <br />An integrated diffuser at the
  lower edge of the rear apron effectuates targeted airflow at the end
  of the undercarriage. As a typical M identifying feature, the BMW
  Concept M5 is fitted with a double-flow exhaust system, the double
  tailpipes of which are located far apart at each side of the diffuser
  and surrounded by aerodynamically shaped trims. Likewise, the discreet
  rear spoiler located on the boot lid serves to optimize the
  car’s aerodynamic characteristics. It ensures additional
  downforce above all at high speeds, thus contributing towards supreme
  handling at all times.</p>
<p>Awe-inspiring power, impressive efficiency: V8 with M TwinPower
  Turbo.<br />The BMW Concept M5 gives a starting signal for the venture
  into a new dimension of motor racing-oriented driving dynamics. The
  high-performance characteristics reflected in its design are realized
  through the M-specific drivetrain and suspension technology. Under the
  concept car’s hood is a new, high-revving V8 featuring M
  TwinPower Turbo Technology. The new engine ensures a new dimension of
  the linear power development characteristic of BMW M automobiles.
  Moreover, it embodies the principle of technological advancement
  within the framework of the BMW Group’s Efficient Dynamics
  strategy. Compared to the fourth generation of the BMW M5’s
  power unit, the newly developed engine has a significantly increased
  output level, whilst at the same time lowering previous fuel
  consumption and emission levels by at least 25 percent. With the new
  eight-cylinder engine, big steps have been taken in the optimization
  of drivetrain technology. A clear increase in power is accompanied by
  a remarkable increase in efficiency. This demonstrates the
  unparalleled effectiveness of this development strategy, which
  originates from racing, where in addition to the engine’s
  performance capabilities and reliability, as few fuel stops as
  possible result in a decisive advantage.<br />The BMW Concept
  M5’s engine power is transferred to the rear wheels by a
  seven-speed M double-clutch transmission with Drivelogic. This
  double-clutch gearbox, which was specifically tuned to the new V8
  engine’s performance characteristics, offers extremely fast gear
  shifting, precise gear selection and a high degree of effectiveness
  that further optimizes the vehicle’s efficiency. The combination
  of the new engine with M Drivelogic is supplemented by an Auto Start
  Stop function. When halting at road junctions or in a tailback, the
  high-performance engine is temporarily switched off, thus avoiding
  unnecessary fuel consumption during idling. To continue the journey it
  is sufficient to release the footbrake and the V8 engine restarts immediately.</p>
<p>M suspension technology, typical M innovation: active M
  Differential<br />The suspension technology especially developed for
  each model is an equally crucial constituent part of the well-balanced
  overall concept of any M automobile. It is constructed using
  comprehensive know-how obtained from years of racing and then tuned
  during extensive tests carried out on the North Loop of the
  Nürburgring. The result is an exclusive M suspension set up as
  well as exceptionally effective and weight-optimized brakes, which
  also remain stable even under the hard use that a place like the
  Nürburgring demands.<br />In addition, the BMW Concept M5
  features innovative rear differential technology also developed by BMW
  M GmbH. The Active M Differential maximizes traction in cornering by
  using targeted variation of locking torque between the right and left
  drive wheels.<br />Active control of the multi-plate lock inside the
  rear differential is highly accurate and fast. This ensures that wheel
  spin is prevented even on slippery road surfaces and in the event of
  differing friction coefficients between the right and left wheels, in
  narrow bends or during sudden lane changes. Optimized traction thereby
  facilitates the highest level of vehicle stability and dynamics during
  acceleration out of bends even under the most demanding conditions.</p>
<p>BMW Concept M5 - the future of the high-performance sports car with
  four doors and five seats.<br />The BMW Concept M5 embodies the vision
  of a premium upper midrange sedan offering the highest degree of
  comfort for up to five occupants and allowing the driver to follow the
  ideal racing line both on the racetrack and in everyday road traffic.
  The BMW Concept M5 combines outstanding performance resulting from
  racing-inspired drive and suspension technology with typical M
  aesthetics that authentically express the vehicle’s dynamic
  potential. The concept car visualises the unmistakable characteristics
  of a BMW M model, which mature from a harmonious overall concept in
  which engine, suspension and design complement each other perfectly.
  BMW M GmbH’s know-how gained from decades of experience and
  constantly further developed under racing conditions manifests itself
  in this combination. Innovative technology derived directly from motor
  racing provides each new BMW model with unmatched high-performing
  characteristics.<br />The BMW Concept M5 reflects a highly advanced
  stage in the development of a high-performance vehicle based on the
  new BMW 5 Series Sedan. The specific design features are directly
  aligned to the technical requirements, the suspension technology is
  precisely harmonized with the engine’s performance
  characteristics. With this precisely defined development strategy, the
  latest embodiment of the incomparable M feeling drives steadily
  towards series reality.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Thomas Plucinsky<br>Tel: +1-201-307-3701<br>E-mail: <a href="mailto:thomas.plucinsky@bmwna.com">thomas.plucinsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,M5,Product,BMW M]]></category>
            <pubDate>Mon, 04 Apr 2011 15:24:00 +0200</pubDate>
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                        <title>BMW Group receives three 2011 red dot awards for outstanding design quality. Winning threesome: BMW 5 Series Touring, BMW 6 Series Convertible and BMW X3.</title>
                        <link>https://newsroom.bmwgroup.com/americas/bmw-group-receives-three-2011-red-dot-awards-for-outstanding-design-quality-winning-threesome-bmw-5-series-touring-bmw-6-series-convertible-and-bmw-x3/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/bmw-group-receives-three-2011-red-dot-awards-for-outstanding-design-quality-winning-threesome-bmw-5-series-touring-bmw-6-series-convertible-and-bmw-x3/</guid><pp:caseid>778893</pp:caseid><pp:summary><![CDATA[BMW Group receives three 2011 red dot awards for outstanding design quality. Winning threesome: BMW 5 Series Touring, BMW 6 Series Convertible and BMW X3.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The red dot awards have once again recognised
  the high standards of BMW Group Design in 2011. This year BMW sees a
  trio of models honoured at the internationally renowned awards: the
  BMW 5 Series Touring, BMW 6 Series Convertible and BMW X3. Indeed, the
  new BMW 5 Series Touring secured the special “red dot: best of
  the best” prize for top design quality in the
  “Automobiles, transport and caravans” category. The new
  BMW 6 Series Convertible was awarded the red dot for outstanding
  design, and the international panel of experts presiding over the red
  dot awards 2011 selected the BMW X3 for an honourable mention. The
  presentation ceremony will take place on 4 July 2011 at the Award Gala
  in the Aalto Theatre in Essen, with more than 1,200 guests from around
  the world attending the festivities.</p>
<p>The red dot award is among the world’s leading honours for
  product design. It was first conferred in 1955 and recognises
  outstanding design achievements in a wide range of categories covering
  not only cars, architecture, household and consumer electronics, but
  also fashion, life sciences and medicine. When judging the submitted
  products, the jury of international design experts based their
  appraisals on a variety of criteria ranging from degree of innovation
  to functionality, all the way to the product’s environmental credentials.</p>
<p>The ultimate seal of quality conferred in the red dot awards –
  the “best of the best” – honours exceptionally
  high-level as well as pioneering design. It was bestowed on the
    <strong>BMW 5 Series Touring</strong> in recognition of a car whose
  characteristic design features are above all reflected in its highly
  individual proportions and surface design – an individuality
  that creates a dynamic and powerful look. Its long bonnet, short
  overhangs, longest wheelbase in its segment, stretched lines in side
  view and dynamically sloping roofline lend the new BMW 5 Series
  Touring a harmony and elegance that is unmatched among its
  competitors. “We are very happy to have demonstrated through the
  BMW 5 Series Touring that functionality can be translated into
  appealing design. In this way, BMW blends outstanding functionality
  with a particularly modern and emotional aesthetic,” said Adrian
  van Hooydonk, Senior Vice President BMW Group Design.</p>
<p>In the new <strong>BMW 6 Series Convertible,</strong> the typical
  proportions of a BMW open-top model – the stretched bonnet,
  set-back passenger cell, long wheelbase and flat waistline – are
  combined with a classic soft top in characteristic “fin”
  design. Powerfully contoured surfaces and the forward-surging dynamic
  of its lines leave no doubt as to its supreme driving properties. The
  luxurious ambience inside the cabin includes the driver-oriented
  cockpit that is a hallmark brand feature, while also imparting an
  exclusive sense of cosseted security to the front and rear passengers.
  Nowhere is the high-level functionality of the interior underscored
  more strikingly than by the newly designed freestanding Control
  Display of the standard-fitted iDrive operating system.</p>
<p>The body design of the new <strong>BMW X3,</strong> which was awarded
  a red dot honourable mention, radiates urbane elegance and
  multifaceted agility. The combination of a flat front end with a
  raised rear end creates a dynamic wedge shape when viewed from the
  side, clearly alluding to its sporting credentials. The concave and
  convex bodywork contours are structured with striking lines. The
  interior of the new BMW X3 boasts a generous and flexible spatial
  concept, high-grade materials and a characteristically
  three-dimensional surface design to ensure a modern, premium ambience
  coupled with intelligent functionality.</p>
<p>The unique quality of BMW Group Design is anchored in a cross-brand
  philosophy that allows the meticulous exploration of the character of
  each brand and model with a view to accurately reflecting these
  individual attributes in the design of the relevant vehicle. The
  result is automobiles that take hallmark brand design cues and lend
  them an individual interpretation to create a look which convincingly
  expresses the salient characteristics of each model. The resulting
  design quality extends across all vehicle segments to produce unique,
  unmistakable and fascinating products.</p>
<p>The outstanding quality of BMW Group Design has been repeatedly
  recognised by the red dot awards in recent years. In 2010 the BMW
  Group scooped up eleven red dots, while in 2009 it was a total of
  seven. Among the seven BMW Group submissions honoured in 2008, two
  also received the special “best of the best” distinction:
  the BMW 3 Series Convertible and the BMW G 450 X motorcycle. With this
  highest of red dot award accolades in 2011, the BMW 5 Series Touring
  continues its success story following the prestigious iF Gold Award
  already conferred on it this year.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Thomas Plucinsky<br>Tel: +1-201-307-3701<br>E-mail: <a href="mailto:thomas.plucinsky@bmwna.com">thomas.plucinsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design,X3,Convertible,Touring,Product,BMW]]></category>
            <pubDate>Tue, 15 Mar 2011 16:40:00 +0100</pubDate>
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                        <title>NeilPryde Launches its First High Performance Road Bikes with BMW Group DesignworksUSA as its Creative Partner</title>
                        <link>https://newsroom.bmwgroup.com/americas/neilpryde-launches-its-first-high-performance-road-bikes-with-bmw-group-designworksusa-as-its-creative-partner/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/neilpryde-launches-its-first-high-performance-road-bikes-with-bmw-group-designworksusa-as-its-creative-partner/</guid><pp:caseid>778844</pp:caseid><pp:summary><![CDATA[August 9, 2010...NeilPryde, leader in the marine and adventure sports markets and known for their high performance windsurfing equipment, takes a valiant step into a new industry segment.  Two high-performance road bikes Alize and Diablo have been developed together with BMW Group subsidiary DesignworksUSA.  The bikes will be presented to the public for the first time during one of Europe´s biggest cycling races, the Vattenfall Cyclassics, taking place in Hamburg, Germany, from August 13-15, 2010.]]></pp:summary><description><![CDATA[<div class="imported-article">
<p>August 9, 2010...NeilPryde, leader in the marine and adventure sports
  markets and known for their high performance windsurfing equipment,
  takes a valiant step into a new industry segment.  Two
  high-performance road bikes Alize and Diablo have been developed
  together with BMW Group subsidiary DesignworksUSA.  The bikes
  will be presented to the public for the first time during one of
  Europe´s biggest cycling races, the Vattenfall Cyclassics,
  taking place in Hamburg, Germany, from August 13-15, 2010.
</p>
<p>DesignworksUSA brings its knowledge in creating premium designs for
  mobility-related products from the automotive industry to aircrafts
  and yachts leveraging its global leadership in translating distinct
  brand values into compelling design solutions.
</p>
<p>“NeilPryde Bikes is a bold step forward, both in terms of the
  products’ design and the evolution of the NeilPryde brand, and
  we are glad to have developed an innovative vision for this
  collaboration with NeilPryde,” said Laurenz Schaffer, President, DesignworksUSA.
</p>
<p>The first two high performance road bikes from NeilPryde will launch
  globally online in August 2010 for pre-orders on its website
	<a href="http://www.neilprydebikes.com/">www.neilprydebikes.com</a>, with
  shipments to begin in mid-September 2010.
</p>
<p>The Alize focuses on aerodynamic performance through optimized tube
  profiling and an extended Kamm tail.  The changing aerofoil
  profile along the length of the tubes manages the airflow specific to
  the aerodynamic characteristics of each element – frame, forks,
  wheels and components.  The Alize incorporates a progressive Kamm
  tail profile in the lower 1/3 of the down tube, with the extended
  trailing edge morphing into a squared-off surface, enabling a more
  efficient transition from the down tube to the seat tube. 
  “Using a Computational Fluid Dynamic modeling system, we were
  able to create a design that tricks the airflow to remain laminar
  around the downtube, seattube and rear wheel,” said Magnus
  Aspegren, Director of DesignworksUSA’s Singapore Studio.
	<br />
 
	<br />
Together with its client, DesignworksUSA developed
  an exoskeleton design of continuous carbon fibers fully integrated
  into the monocoque front triangle for the Diablo.  Stiffness ribs
  were also incorporated into strategic locations on the fork blades,
  chain and seat stays.  The design created allows carbon fibers to
  run continuously through tube-joint-tube transitions, resulting in a
  frameset that has been optimised for its unique material characteristics.
</p>
<p>“We are extremely proud of the two bikes that reflect our brand
  essence and attitude,” said Michael Pryde, Group Sales and
  Distribution Manager at NeilPryde.  “Our heritage in
  elegantly engineering winning products in the water sports arena is
  now expanded beautifully to the cycling world,” Pryde added.
</p>
<p>Framesets, inclusive of frame, forks, seat post, and headset, are
  priced at USD 2,500 for Diablo, and USD 2,250 for Alize. 
  Complete NeilPryde Bikes, inclusive of frameset, groupset, wheel set,
  and components, are priced between USD 3,900 – USD 4,300 when
  specified with Shimano Ultegra; and between USD 5,100 – USD
  5,500 when specified with Shimano Dura Ace.
</p>
<p>#     #     #</p>
<p>About BMW Group DesignworksUSA
	<br />
BMW Group DesignworksUSA provides
  design strategy, research, development, sustainability consulting,
  brand communications, 3D modeling, and color, materials, and finish
  services to many of the world’s great brands.  In addition
  to being the creative partner to BMW Group, which includes BMW, MINI
  and Rolls-Royce Motor Cars, additional DesignworksUSA clients include
  Hewlett Packard, Microsoft, Starbucks, Boeing Business Jets, Embraer,
  Pilatus, John Deere, Advanced Medical Optics and BAVARIA Yachts among
  others. The company was founded in 1972 by Charles W. Pelly in Malibu,
  California, and acquired by BMW Group in 1995.  Since December
  2009, President Laurenz Schaffer has led DesignworksUSA's strategy and
  operations, which includes studios in Los Angeles, Munich, and
  Singapore. With global resources and clients across a spectrum of
  forward-thinking industries, DesignworksUSA has an unparalleled
  understanding of consumers and the world of design that surrounds
  them, both today and many years into the future.  In 2010, Fast
  Company magazine ranked DesignworksUSA as the world’s “#1
  Most Innovative Company in Design,” and among the “Most
  Innovative Companies for 2010.”
</p>
<p>
	<a href="http://www.designworksusa.com/">www.designworksusa.com</a>
</p>
<p>About NeilPryde
	<br />
NeilPryde a Division of Pryde Group is the
  benchmark for quality and performance in windsurfing. NeilPryde sails
  and rigs won consecutive world titles for twelve straight seasons from
  1988 to 2000 and still dominate competitive windsurfing at national
  and international levels, including an outright speed record of 49.09
  knots set by professional team rider Antoine Albeau in March 2008.
  NeilPryde Windsurfing is the official supplier of windsurfing sails,
  rigs and boards to the 2008 and 2012 Olympic Games.
</p>
<p>As one of the pioneers in the sport of windsurfing, NeilPryde has
  been the key innovator to the sport, developing elegantly designed and
  highly engineered products for consumers seeking that extra margin of
  performance advantage. It is with this same philosophy and passion for
  performance that NeilPryde now brings to road bikes.
</p>
<p>
	<a href="http://www.neilprydebikes.com/">www.neilprydebikes.com</a>
</p>
<p>For media inquiries please contact:</p>
<p>Jackie Jones, Marketing Manager, DesignworksUSA
	<br />
Tel: (805)
  376-6253
	<br />
email:
	<a href="mailto:Jackie.Jones@DesignworksUSA.com">Jackie.Jones@DesignworksUSA.com</a>
	<br />
or
	<br />
Joe
  Richardson, Beautiful Noise Public Relations
	<br />
Tel: (917)
  716-6617
	<br />
Email:
	<a href="mailto:Joe@BeautifulNoisePR.com">Joe@BeautifulNoisePR.com</a>
</p>
<div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Thomas Plucinsky<br>Tel: +1-201-307-3701<br>E-mail: <a href="mailto:thomas.plucinsky@bmwna.com">thomas.plucinsky@bmwna.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Concept Vehicles &amp; Design]]></category>
            <pubDate>Mon, 09 Aug 2010 15:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 09 Aug 2010 15:00:00 +0000</pp:lastModified>
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