• All New BMW X5 will be the first vehicle to be offered with five drivetrain options. 
• BMW iX5 confirmed as first fully electric BMW to be assembled in the U.S. starting later this year. 
• Newly appointed BMW Group Chairman of the Board of Management Milan Nedeljkovic: “Completion of our investments in Spartanburg and Woodruff demonstrates our confidence in the United States and reinforces South Carolina's role at the center of BMW Group's global operations.” 
• By 2030, BMW Group will assemble at least six fully electric models in the United States.

Spartanburg, S.C. – June 30, 2026… BMW Group announced today the completion of a $1.7 billion investment in its South Carolina operations. The company celebrated the milestone at the "Home of X" event at BMW Group Plant Spartanburg, reaffirming its longstanding commitment in the United States through continued investment and innovation leadership. With this milestone, BMW Group has completed the expansion of Plant Spartanburg and the construction of Plant Woodruff, establishing the foundation for the assembly of fully electric BMW vehicles in South Carolina. The United States remains one of BMW Group's most important markets and business ecosystems worldwide. 

The event also marked the world premiere of the all new, fifth-generation BMW X5. BMW confirmed that the BMW iX5 will be the first fully electric BMW assembled in the United States, starting in late 2026.  

"When we announced our investment plans for South Carolina in 2022, we made a clear commitment to the future of the BMW Group in the United States," said Milan Nedeljković, Chairman of the Board

of Management, BMW AG. "Today, we are delivering on that commitment. The completion of our investments in Plant Spartanburg and Plant Woodruff demonstrates our confidence in the United States and reinforces South Carolina's role at the center of BMW Group's global operations." 

Together, Plant Spartanburg and Plant Woodruff form a highly integrated network supporting the future of BMW X model assembly and electrification in the United States. 

Home of X. 

Home of X recognizes the significant role the United States plays in BMW Group's global operations. South Carolina is the home of BMW Group's largest plant worldwide. For more than 50 years, BMW has maintained a strong commitment in the United States, growing its presence to nearly 30 locations across 12 states. Today, BMW Group's business activities in the U.S. support more than 120,000 jobs nationwide and contribute more than $43.3 billion annually to the U.S. economy. 

Established more than three decades ago, BMW Group Plant Spartanburg is the global center of competence for BMW X models. Since 1994, more than 7.3 million BMW vehicles have been assembled in South Carolina for customers in the United States and around the world. In 2025, 412,799 BMW X models were assembled at Plant Spartanburg – this marked the seventh time the plant has exceeded 400,000 units. 

Approximately half of the plant's current production is exported to nearly 120 countries, helping to make BMW the leading automotive exporter in the United States by value. To date, nearly 3 million BMWs have been exported from the United States, valued at over $113 billion.  

The completion of BMW Group's $1.7 billion investment in South Carolina represents the latest chapter in the company's longstanding commitment in the United States. Together, Plant Spartanburg and Plant Woodruff will enable the assembly of the next generation of BMW X vehicles, including fully electric models, while strengthening BMW Group's ability to serve customers around the world. 

With two plants, over 400 suppliers, and many longstanding strategic partners across the country, the United States remains central to BMW Group's global strategy. This foundation supports future growth, innovation, electrification, and customer choice for decades to come. 

All New BMW X5 Available in Five Drivetrains.   

A centerpiece of the Home of X celebration was the world premiere of the all new BMW X5. The X5 established the premium Sports Utility Vehicle segment and became one of the most successful products in BMW history. Since 1999, over 3 million BMW X5 models have been sold around the world, a third of which were sold in the U.S. 

Assembled at Plant Spartanburg for over 25 years, the all new BMW X5 becomes the first vehicle offered with five drivetrain technologies. The options span internal combustion, battery electric, plug-in hybrid electric, diesel and, soon, fuel cell electric powered by hydrogen. This breadth reflects BMW Group's technology-open approach and commitment to customer choice. 

"Our strategic course remains unchanged. We will continue to pursue the same technology-open strategy that has made BMW successful and will continue to make us successful in the future," continued Nedeljković.  

Plant Spartanburg will be the first plant in the BMW Group’s global production network capable of assembling a single vehicle with five different drivetrain technologies on one assembly line, demonstrating the technology-open strategy at the highest level. 

By offering a broad range of drivetrain technologies, BMW enables customers to select the vehicle that best suits their needs, driving habits, and preferences. This flexibility reflects BMW Group's conviction that multiple technologies will play an important role in the transition to sustainable mobility. 

"The all new BMW X5 demonstrates our belief that innovation and customer choice go hand in hand," said Sebastian Mackensen, President & CEO, BMW of North America. "Our customers both in the U.S. and around the world will love the new BMW X5—and our technology-open approach puts them in the driver’s seat to enjoy the performance and premium experience that define BMW, regardless of which drivetrain they choose." 

BMW Group also confirmed that the BMW iX5 will be the first fully electric BMW vehicle assembled in the United States. Assembly is scheduled to begin at Plant Spartanburg before the end of 2026

The announcement represents another important milestone in BMW Group's electrification strategy. It fulfills a key commitment made as part of the company's 2022 investment announcement. By 2030, BMW Group will assemble at least six fully electric BMW models in the United States, supported by locally assembled high-voltage batteries from Plant Woodruff. 

"The future of BMW X models will continue to be shaped in South Carolina," said Dr. Robert Engelhorn, President & CEO, BMW Manufacturing Co. "From highly efficient combustion engines and plug-in hybrid systems to battery-electric and future hydrogen-powered vehicles, Plant Spartanburg will be able to assemble a broad range of drivetrain technologies for customers in the U.S. and around the world. This flexibility of Plant Spartanburg and our global production network strengthen our resilience, supports customer choice, and enables us to meet customer demand at any level." 

Digitalization and AI in Production: Key Principles of BMW iFACTORY are implemented at Plants Spartanburg and Woodruff.  

The BMW iFACTORY concept defines the BMW Group’s strategic vision for the future of its global production network, driven by efficiency, sustainability, and digitalization. Both at Plant Spartanburg and Plant Woodruff, the guiding principles of the BMW iFACTORY are already a reality.  

Smart automation, end-to-end data integration, and virtual planning form a highly connected production system — with a highly skilled workforce at its core. Using digital twins, processes in both plants are optimized long before the first component reaches the assembly line. Using 3D virtual simulations enables seamless implementation, reduces complexity, and enhances workflows and ergonomics for associates. 

Artificial intelligence is deeply anchored in the assembly of both plants. AI-supported applications, including self-correcting robotics and vision-based quality controls, help ensure consistently high standards in a dynamic manufacturing environment. At both plants, AIQX (Artificial Intelligence Quality Next), an in-house IT platform at the BMW Group, is being applied. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line. 

At the same time, Plant Spartanburg is advancing the next stage of innovation through physical AI. By utilizing humanoid robots from Figure AI, Plant Spartanburg has become a pioneer of BMW’s Physical

AI Initiative. These applications support associates in physically demanding and repetitive tasks, enabling greater focus on precision, craftsmanship, and quality that define every BMW vehicle.

At Plant Woodruff, the BMW Group is deploying intelligent, next-generation manufacturing powered by cutting-edge technologies—first proven in virtual environments.  Following the BMW iFACTORY principles, the new plant also reduces complexity and sets new standards in high voltage battery assembly. Following the “Cell-to-Pack” principle, the cells are assembled directly into the housing without the former processes of cell coating and cell module production. 

All in all, innovative technologies at both plants support and protect people. In doing so, digitalization enhances production performance, resilience, and the flexibility and adaptability needed to meet the mobility demands of today and tomorrow. 
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BMW Group in the United States.  

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 359 BMW retailers, 139 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. 

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA. 

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• All-new fifth generation of the the original Sports Activity Vehicle from BMW and the model that established the BMW X family.
• Power of choice: combustion, plug-in hybrid, and, for the first time, the battery-electric iX5 60 xDrive with an estimated 435 miles of range.
• Spacious, natural, and innovative interior with a relaxing atmosphere and groundbreaking Neue Klasse digital user experience.
• High comfort, BMW signature dynamics, and intelligent driver assistance in one confident package.
• World premiere at the Home of X: BMW Plant Spartanburg in South Carolina.

Woodcliff Lake, NJ – June 30, 2026…The new BMW X5 opens the next chapter for the Sports Activity Vehicle that created the segment. Now in its fifth generation, the X5 brings together a powerful new design, innovations from the Neue Klasse, and the broadest range of drive systems ever offered in a BMW model.

Since its debut in 1999, the BMW X5 has defined the BMW X family and helped shape the future of premium SAVs. The new generation carries that leadership forward as the first BMW to launch with five drive system types (depending on market), giving customers an unprecedented level of choice.

The 2027 BMW X5 lineup will include internal combustion engines with 48V mild hybrid technology, a plug-in hybrid, the first all-electric BMW iX5, and, at a later stage, the BMW iX5 Hydrogen — BMW’s first hydrogen-powered production vehicle.

The new BMW iX5, the first battery-electric BMW X5, debuts with sixth-generation BMW eDrive technology. In the BMW iX5 60 xDrive, that means an estimated 435 miles of range (preliminary estimate based on BMW AG testing following EPA testing procedures), fast charging, 800V technology, and practical bidirectional charging, enabled by new 120-millimeter cylindrical cells used in the high-voltage battery.

“With its imposing presence and flawless symbiosis of comfort and driving pleasure, the BMW X5 became a global bestseller,” says Dr. Joachim Post, Member of the Board of Management of BMW AG responsible for Development. “And now the latest generation also benefits from the technologies in the Neue Klasse and the widest possible range of drive systems. As a result, I’m sure the new BMW X5 will set the benchmark in its class once again and write the next chapter in its success story.”

World Premiere at BMW Plant Spartanburg.

The 2027 BMW X5 rollout begins in October with the market launch of the X5 40 xDrive. The rear-wheel-drive X5 40, plug-in hybrid X5 50e xDrive, and first battery-electric variant, the iX5 60 xDrive, will follow in the first quarter of 2027. Additional models, including a V8-powered M Performance variant, are scheduled to arrive later in 2027. Further ahead, the BMW iX5 Hydrogen will bring hydrogen fuel-cell technology to series production, pairing all-electric driving with quick refueling stops.

The 2027 BMW X5 40 will carry a base MSRP of $69,800, while the 40 xDrive will start at $72,100. The all-wheel drive X5 50e xDrive PHEV opens at $77,500, and the fully electric iX5 60 xDrive at $79,800. Each requires a destination and handling charge of $1,450.

Plant Spartanburg has assembled the BMW X5 since its 1999 debut, when the model founded a new market segment. Now, the Home of X reaches another milestone as the new BMW iX5 becomes the first all-electric vehicle to come from the US facility. Just down the road from the plant in Woodruff, the new sixth-generation high-voltage battery facility for the iX5 requires no fossil fuels for normal operations, underscoring BMW’s rigorous approach to reducing emissions in production.

Familiar X proportions meet a striking new front end, with vertically aligned BMW kidney Iconic Glow and a dynamic light signature.

The new BMW X5 blends the unmistakable proportions of an X model with the pioneering design language of the Neue Klasse. Across all drivetrains, it retains the commanding presence and classic SUV stance that have defined the BMW X5 for generations.

The upright front end is significantly taller than before, giving the new BMW X5 an imposing yet precisely proportioned appearance. Crisp surfaces, a larger matte-finish BMW badge, and precisely modeled hood lines create a clean, modern look. Front-apron design varies by powertrain: horizontal air intakes emphasize the sportiness and stability of combustion-engine models, while the BMW iX5 uses a continuous apron design for a more elegant, fully electric expression.

The reduced, vertically aligned BMW kidney Iconic Glow is one of the defining elements of the new design. Integrated into the daytime driving lights with the new double-X light icons, it remains illuminated day and night and forms part of the Welcome Light animation, giving the new BMW X5 an unmistakable signature.

Making their BMW debut, the double-X light icons combine low-beam headlights, daytime driving lights, side lights, and turn signal indicators in a single element, eliminating the need for an additional lens module. LED Headlights with cornering lights are standard, and the double-X icons can be switched off to reveal simpler diagonal icons.

Personalized welcome and goodbye animations, including the optional Ceremonial Light Carpet.

New welcome and goodbye animations create a seamless, personalized experience from approach to departure. The sequence incorporates the front and rear lights, optional Ceremonial Light Carpet projectors (part of the optional Tech Package), interior lighting, BMW Winglet door handle illumination, and exterior mirrors. Inside, the driver’s seat and steering column move to ease entry, while BMW Panoramic Vision and the Central Display deliver a personalized greeting. Customers can choose animations in RELAXED, BALANCED, or EXCITED modes.

The optional Ceremonial Light Carpet replaces the standard static light carpet with fully dynamic greeting and goodbye animations that vary by selected mode.

Monolithic design, new BMW Winglet door handles, an elegant silhouette, and muscular wheel arches.

From the side, the BMW X5 appears carved from a single piece. Clean, reduced surfaces form a fluid silhouette, while the gently sloping roofline adds agility and elegance. Hidden window seals create flush transitions between painted and glass surfaces.

The new BMW Winglet door handles, integrated into the B- and C-pillars in Black high-gloss, help create uninterrupted door surfaces and a cleaner side profile. The handles open the optional electrically powered doors with a light touch, close them with a press, and lock them by holding the front locking surface for just under a second. Soft Close is standard for smooth, refined door operation.

Sharp, angular wheel arches frame the large wheels and reinforce the powerful X stance, while their close-cut design supports aerodynamic efficiency. Standard matte Black side skirts add familiar SAV robustness and visually lift the body.

Powerful rear design with intricate rear lights.

At the rear, the new BMW X5 shows wide shoulders and a muscular body shaped by the deeply recessed greenhouse. The design improves aerodynamics and efficiency while emphasizing the vehicle’s strong on-road stance and flared wheel arches.

A body-color rear bumper contrasts with matte Black trim and a darker lower section, adding a precise sporting accent.

Slim, intricately designed rear lights echo the double-X theme at the front, emphasizing the X5’s width and premium character. Extending across nearly the full rear, they enhance visibility and give the new BMW X5 an unmistakable light signature.

M Sport Package and M Sport Package Professional sharpen the athletic character of the new BMW X5.

The optional M Sport Package adds a more dynamic look and feel to the new BMW X5. It includes M roof rails in high-gloss Shadowline and M Sport exterior elements such as the M Aerodynamics Package, M-specific door sill plates, and M light carpet. Two horizontal lines of contour lighting give the front end a clean, sporty appearance and make the X5 look wider and more planted. Sculpted front-bumper surfaces, expressive air intakes, and body-color side skirts bring the vehicle visually closer to the road, while Adaptive M Suspension, 21-inch wheels, and M Sport brakes with Dark Blue metallic calipers support a more engaging drive. Inside, Black/Atlas Grey sports seats in Veganza/Alcantara are added to the list of available interior designs.

The optional M Sport Package Professional takes the athletic theme further. Building on the M Sport Package, it adds 22-inch Trigon alloy wheels in Jet Black, M Sport brakes in Red metallic with a monochrome M logo, darker BMW kidney Iconic Glow M Shadowline, exterior mirrors in Black high-gloss, an M-specific bumper with additional Black trim in the lower front apron, M-specific door sill trim, an M leather steering wheel, and M seat belts.

Broad personalization: eleven exterior colors and wheels up to 23 inches.

The new BMW X5 offers extensive exterior personalization opportunities, with eleven paint colors including five shades new to the X5: Space Silver metallic, Grey Pine metallic, Vancouver Green metallic, and, from late 2026, BMW Individual Frozen Tanzanite Blue metallic and BMW Individual Frozen Space Silver metallic. A broad range of special-order BMW Individual paint finishes will be available to order from April 2027.

Customers can also choose from ten wheel designs. 21-inch light-alloy wheels are standard, with 22-inch and, for the first time on the BMW X5, 23-inch wheels are available to further emphasize its powerful road presence.

Neue Klasse technologies shape a clean, sophisticated interior.

The monolithic exterior design flows into the cabin, creating a calm, sophisticated sense of space. The elevated seating position, large door trim surfaces, and redesigned instrument panel give the driver a clear, uncluttered view, while minimalist interior surfaces help keep attention focused on the road.

BMW Panoramic iDrive with BMW Operating System X brings Neue Klasse technology into the new BMW X5, expanding driver orientation and interior personalization. The redesigned instrument panel showcases the free-cut Central Display in an ideal ergonomic position near the steering wheel, while BMW Panoramic Vision spans the base of the windshield and works with the new multifunction steering wheel to create a modern, driver-focused cockpit.

Redesigned cockpit with a three-dimensional backlit accent strip and integrated ambient lighting.

Light animations play a central role in the atmosphere of the new BMW X5. Positioned directly beneath the instrument panel, the backlit accent strip with integrated ambient lighting wraps from door to door, surrounding driver and passengers with a warm, welcoming effect.

When inactive, the strip presents in the selected interior accent color: Dark Silver as standard or optional Silver Bronze. When active, dynamic animations turn the cabin into a personalized, multisensory space. Color and brightness adjust to the time of day and can be customized through My Modes or directly by the driver.

The light strip continues into the doors, visually expanding the cabin and enhancing the X5’s already generous sense of space.

Innovative natural materials, including slate and glass, elevate the interior atmosphere.

The interior of the new BMW X5 combines craftsmanship, innovation, and everyday usability. BMW introduces slate as a decorative surface for the first time in the X5 through the optional BMW Individual Clear & Bold interior application. An innovative process applies a thin layer of genuine slate to the base material, allowing it to be shaped precisely to the cabin’s contours.

Slate is used on the center console control panel, where it adds a distinctive tactile quality. Integrated touch controls operate key functions such as the parking brake, rear-window defrost, and hazard warning lights.

The optional BMW Individual Clear & Bold interior application pairs slate with crystal glass elements to emphasize both robustness and elegance. The gear selector, volume controls, and seat-adjustment controls are crafted from genuine glass, adding a refined look and premium feel.

The center console also includes two cup holders, two USB-C ports, and an Alcantara Anthracite smartphone tray with inductive charging and a magnetic holder. Black high-gloss decorative surfaces are standard.

Depending on the interior design, X quilting on the door panels and instrument-panel facing adds a modern, three-dimensional seam pattern. Together with reduced seat quilting, these details create a clean, contemporary aesthetic.

New optional BMW Passenger Screen brings front-seat entertainment to the journey.

Available for the first time in a BMW X5, the optional BMW Passenger Screen sits next to the free-cut Central Display and gives the front passenger access to entertainment from popular third-party apps. Passengers can stream films or join video conferences while the vehicle is moving, while the interior camera monitors for driver distraction and automatically darkens the screen distraction is detected. When parked, entertainment content is also available on the Central Display.

Premium comfort features include a panoramic glass sunroof, four-zone climate control, and Bowers & Wilkins Surround Sound System with Dolby Atmos.

Standard equipment includes a large panoramic glass sunroof with an opening front section, bringing a bright, airy feel to the cabin. Its two glass elements cover about 28 square feet, combining an expansive interior sensation with an elegant exterior look when open.

The new BMW X5 also includes 2.5-zone climate control as standard, with slim front vents integrated almost invisibly into the instrument panel. The Central Display enables precise airflow control. The optional Climate Package adds four-zone climate control with a rear touchscreen, additional vents, ventilated multifunction front seats, and heating for the rear seats, steering wheel, and armrests. Battery-electric BMW iX5 variants feature a model-specific climate system with highly efficient heat pump technology.

The standard 280-watt HiFi System Professional uses 12 speakers to deliver clear surround sound throughout the cabin. The optional Bowers & Wilkins Surround Sound System raises output to as much as 775 watts, with a seven-band equalizer and up to 18 speakers with metal covers.

With Dolby Atmos support, the Bowers & Wilkins system creates a three-dimensional soundscape for compatible audio formats, delivering an immersive experience for music and video streaming.

Standard sports seats and available multifunction seats deliver elevated comfort, ventilation, and massage.

The new BMW X5 comes standard with heated sports seats, now with added cushioning in the seat and backrest areas for greater long-distance comfort. They provide strong lateral support, wide adjustment ranges, manual seat-depth and head-restraint adjustment, and lumbar support for the driver. High-quality Veganza upholstery, standard in either Black or Copper Brown, delivers a leather-like feel and refined comfort. The BMW M interior design in Black/Atlas Grey Veganza/Alcantara is available with the M Sport Package and adds M logos to the backrests. With sports seats, the instrument panel and door trims are always finished in Black Veganza.

Multifunction seats with ventilation and massage are available through the optional Luxury Seating Package or Climate Package. They add electric adjustment for seat depth and head-restraint height, plus dedicated ventilation in the seat cushion and backrest, and four-way lumbar support. Multifunction seats upholstered in Veganza are available in Black, Copper Brown, or Silverstone. If the M Sport Package or M Sport Package Professional package is chosen, the BMW M interior design in Black/Atlas Grey becomes available.

BMW Individual Merino Leather is offered exclusively with multifunction seats and is available in Black, Adelaide Grey, Smoke White, Tartufo, and Vintage Coffee, a finish with a rich, sophisticated patina. Matching Alcantara covers the instrument panel, front door trims, and Anthracite headliner. Merino Leather seat surfaces combine with Alcantara side inserts to create a refined matte-gloss contrast.

Rear-seat comfort also improves, with a two-degree flatter torso angle and increased knee room made possible in part by the 2.4-inch longer wheelbase. Even the Isofix mounts are finished to match the selected Veganza or BMW Individual Merino Leather upholstery.

The 40:20:40 split-folding rear seats include a through-loading system, while the center armrest integrates two cup holders that can also serve as a smartphone tray. With BMW Individual Merino Leather, the rear seats add matching neck cushions and an Alcantara center-armrest cushion.

Available automatic doors with standard Soft Close make entry and exit effortless.

Automatic doors are available on the BMW X5 as part of the optional Luxury Package. A touch of the BMW Winglet door handle opens or closes each door, with additional control available from interior door buttons, the My BMW App, voice commands, or BMW Panoramic iDrive with BMW Operating System X. Once seated, the driver can close the door by pressing the brake pedal.

Standard Soft Close pulls the doors shut smoothly, reinforcing the X5’s premium feel every time occupants enter or exit. An integrated servo motor allows the doors to be opened and closed manually with minimal effort. Radar sensors in the side skirts, front end, and rear enable quick operation and precise obstacle detection, helping protect against nearby objects and approaching road users.

BMW Digital Key Plus turns compatible devices into secure, shareable vehicle keys.

BMW Digital Key Plus enables compatible smartphones and smartwatches from leading manufacturers to function as the vehicle key. Ultra-wideband and Bluetooth technology allow close-range communication between device and vehicle, precisely locating the user while supporting a high level of access security certified by the Car Connectivity Consortium.

Customers can also share BMW Digital Key Plus easily and securely through a messaging app, assigning individual roles and permissions. Additional wallet-based functions include remote operation of the tailgate.

With BMW Digital Key Plus, the welcome experience begins as the driver approaches. Standard BMW Iconic Glow exterior lighting offers RELAXED, BALANCED, and EXCITED animations, while a touch of a BMW Winglet unlocks the vehicle. Inside, BMW Panoramic Vision and the Central Display continue the greeting as the driver settles in. The phone can stay in a pocket from approach to drive-off, and a goodbye light animation confirms locking when the driver walks away.

New steering wheels make shy-tech operation more intuitive.

The new BMW X5 steering wheels combine striking design, refined materials, and improved ergonomics. The standard multifunction steering wheel uses a self-supporting structure with a slightly flattened shape and vertical spoke, eliminating horizontal spokes to create a more natural grip. Integrated into BMW Panoramic iDrive, it provides haptic feedback and follows the shy-tech principle by illuminating driver-assistance controls only when they are available.

The sports steering wheel is available with the BMW M Sport Package and can also be paired with the Silver Bronze interior accent. Its vertical spoke carries a BMW M badge and is finished in black Veganza with Dark Silver or Silver Bronze accents, depending on specification.

The BMW Individual steering wheel is finished in Smoke White with a Dark Silver accent bar and is available with the BMW Individual Smoke White Merino Leather interior.

Included with the M Sport Package Professional, the BMW M leather steering wheel has a sportier geometry, no vertical spoke, and a black 12-o’clock marker to support confident control during dynamic cornering.

BMW Panoramic iDrive with BMW Operating System X delivers driver orientation, BMW-style.

BMW Panoramic iDrive represents the latest generation of BMW’s display and operating concept. Centered on the interaction between driver and vehicle, it links displays, controls, and software into an intuitive, ergonomic system that presents relevant information clearly and at the right time.

At its heart is BMW Panoramic Vision, which projects content across the full width of the lower windshield. Driving information appears on the left in the driver’s field of vision without obstructing the road ahead, while the center and right areas can be personalized and viewed by all passengers.

The standard BMW 3D Head-Up Display, positioned above BMW Panoramic Vision, projects selected information directly into the driver’s line of sight, including navigation guidance and driver assistance content. The two displays are precisely coordinated to create one consistent, clearly structured visual experience.

The 17.9-inch free-cut Central Display is the primary touch interface within BMW Panoramic iDrive. Matrix backlight technology provides crisp graphics and strong readability in varied lighting, while the free-cut shape supports ideal ergonomic placement. QuickSelect simplifies menu navigation for fast, intuitive control.

Widgets can be moved from the Central Display to BMW Panoramic Vision by drag and drop, with up to six arranged for quick access to frequently used functions. Additional widget content and submenus can be controlled through the new multifunction steering wheel.

The multifunction steering wheel employs the shy-tech philosophy, meaning its controls are only illuminated when a feature is available. The controls for driving and parking assistance are located on the left side, while those for infotainment functions, such as phone calls or the media player, can be found on the right. These functions can be operated via a specially designed control panel that provides haptic feedback, allowing the driver to control key functions safely and accurately without taking their eyes off the road.

BMW Panoramic iDrive is underpinned by the BMW Operating System X software. This serves as an intelligent platform for the display and operating system and is designed explicitly for a software-defined vehicle (SDV) approach. The architecture is based on the Android Open-Source Project (AOSP) and offers excellent update and upgrade capabilities. This means that the system stays up to date for a long time and allows the continuous addition of new functions and digital services. BMW Operating System X meticulously manages all interaction elements and ensures information is consistently presented in a context-sensitive manner that suits the situation at hand.

One of the system’s key features is its wide-ranging customizability. Content, widgets, and displays are individually configurable, allowing them to be adapted to personal preferences. Users can select colors, display schemes, and background images to create a personalized digital experience. They will also be able to set their own pictures as the background image for the Central Display using the My BMW App. The appearance of the user interface design colors across all displays automatically adjusts to the selected image. Drivers have a wealth of options for tailoring the user interface design as they wish in Personal mode, enabling even greater customization of displays, interactions, and vehicle-related settings. Further My Modes, such as SPORT, EFFICIENT and SILENT, add to the range of personal setups available to customers.

The BMW ID opens the door to the customizable driving experience with BMW Operating System X. Up to seven different users can sign in with their BMW ID, allowing them to enjoy every drive to the fullest with their individual settings. Before setting off, a message greeting the driver by name – together with their personal profile picture if desired – will automatically appear in the Central Display.

The interplay between the BMW Panoramic Vision, BMW 3D Head-Up Display, Central Display, and multifunction steering wheel – all controlled by BMW Operating System X – creates a consistent, clearly structured display and operating concept. Physical and digital controls combine to deliver a seamless user experience that is designed specifically for driver orientation and ergonomics. In the process, the “hands on the wheel, eyes on the road” principle is reinterpreted and elevated to a more advanced technological level.

BMW Intelligent Personal Assistant, enhanced by Amazon’s Alexa+ AI technology.

The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. The enhanced BMW Intelligent Personal Assistant plays a key role here, enabling numerous vehicle functions, navigation destination entry, and media content to be controlled using natural language, without the need for defined voice commands.

The self-learning assistant turns the vehicle into an intelligent digital companion. The voice assistant can be summoned in the usual way with the prompt “Hey BMW” or the push of a button on the steering wheel’s right-hand control panel. The BMW Intelligent Personal Assistant can help to control the windows, air conditioning, seating comfort, phone calls, in-car entertainment and far more besides. It can also be used to call up a large number of function menus or operate certain apps.

The addition of Amazon’s Alexa+ AI technology to the BMW Intelligent Personal Assistant increases the range of functions even further. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological leap forward focused on adding value for the customer. The AI technology used is a large language model (LLM), a type of generative AI that “understands” language and can formulate its own responses. This results in more dialogue-based verbal interaction, enabling intuitive and intelligent exchanges, access to external knowledge bases, cloud-based services, and media content, as well as control of vehicle functions. Linking the BMW Intelligent Personal Assistant to an Amazon account allows the user to search for and stream music, listen to the latest news and access a wide range of other content effortlessly.

At the driver’s request, the BMW Intelligent Personal Assistant is also able to offer proactive suggestions based on usage patterns and other factors. BMW Operating System X further expands this intelligent capability by taking far more contexts into account, e.g., based on the driving situation, environmental analysis, or interior sensing.

Additional capabilities for driver support have been added to the BMW Intelligent Personal Assistant with the “Routines” function. It is now easy for the driver to teach a routine to the assistant, thereby maximizing individual driving pleasure. For example, if the driver sets the automatic climate control to maximum cooling and switches on seat ventilation whenever the temperature exceeds 80 degrees in summer, these actions can easily be combined into a routine that is carried out automatically. This works equally well in winter with the heated steering wheel, heated seats, and defrost function. The driver can also create personalized routines based on defined personal conditions, such as situation, seat occupancy, time, and temperature.

BMW Passenger Screen takes entertainment for the front passenger to the next level.

The optional BMW Passenger Screen has been specifically designed to provide entertainment for the front passenger during a journey. The 14.6-inch full-HD display allows easy and intuitive multi-touch operation. The screen seems to merge seamlessly with the Central Display with free-cut design, giving the front passenger full access to the wide-ranging BMW Entertainment offering. The package includes video streaming and TV programs, gaming, music, and much more. The interior camera can be used for video conferencing on the go. Log-in with a BMW ID is not required. BMW Digital Premium – included for four years at no charge when the optional passenger Screen is selected – includes the necessary data allowance and is available on all the car’s displays.

An integrated shield function ensures the driver can stay focused on the task of driving at all times. The interior camera detects any driver distraction while on the move and automatically darkens the display.

If there is no front passenger in the car, the BMW Passenger Screen will automatically switch to a reduced mode and blend harmoniously into the other displays inside the BMW. Here, the display background is adjusted to suit the active My Mode and the ambient lighting.

First-class in-car entertainment – greatly enhanced entertainment offering, including apps from popular third-party providers.
BMW Operating System X offers customers a broader range of in‑car entertainment than ever before. They can opt for the convenience of using the extensive app, video and gaming portfolio with the data included with the BMW Digital Premium package. Or they can provide their own connectivity by using their smartphone as a mobile hotspot or logging in to a Wi-Fi network. A single connection per car is all that is required, and this is then available to enjoy entertainment offerings on the optional BMW Passenger Screen.

Customers are also able to access the Video app (powered by TiVo™), which provides an ever-expanding range of content, such as news and live/on demand streaming platforms. Videos can be streamed on the Central Display and the optional BMW Passenger Screen when the vehicle is stationary. This functionality remains available to use on the BMW Passenger Screen while on the move. When the vehicle is stationary, customers can sign in with existing accounts to resume movies or series from the exact point they left off at home.

The AirConsole app provided by BMW Operating System X offers great entertainment for all passengers – with world-famous classics that have been specially adapted for the in-car gaming experience, such as UNO® Car Party!. Hot Wheels: Xtreme Overdrive™️ from Mattel is another highlight of the extensive AirConsole gaming library. With AirConsole, players can use their smartphones as controllers, allowing all passengers to play with or against each other.

Customers can obtain further games and apps for in-car entertainment from the BMW ConnectedDrive Store. Selected games can now also be controlled with the Bluetooth controllers for standard games consoles. The BMW ConnectedDrive Store already features more than 60 apps worldwide. Categories include music & audio, entertainment, gaming, news, and travel & local – and the choice will continue to grow.

BMW Digital Premium: the flexible, complete package for entertainment, security functions, and extended navigation features.
The optional BMW Digital Premium includes the Security Assistant, which comprises a host of useful functions to give the customer greater peace of mind. For instance, attempted thefts and parking bumps will trigger push notifications in the My BMW App. And in the event of an accident, the BMW Drive Recorder instantly makes exterior footage of what happened available in the car, and this recording can then be exported to a mobile phone. The anti-theft and parking collision recorder also makes automatic video recordings. The Remote Inside and Remote 3D View functions additionally allow customers to take a glance inside their car and check its immediate vicinity using the My BMW App.

In addition, BMW Digital Premium expands the range of navigation functions within BMW Maps. Additional real‑time traffic information, satellite views, 3D building models and proactive tips assist with accurate and anticipatory route planning. Information on parking facilities and points of interest is also presented in greater detail. Precise and realistic visualization of traffic lanes facilitates navigation guidance when dealing with complex road layouts in cities.

The data required for entertainment functions is included with BMW Digital Premium, meaning there is no need for customers to provide a data connection by using a smartphone as a hotspot or signing in to a Wi-Fi network. This connection can be used with the Central Display and the optional BMW Passenger Screen. What’s more, the 5G-ready vehicle telematics system ensures the best possible streaming speed at all times. And with BMW Digital Premium, new functions and services can be added at any time – ensuring that the digital user experience will always remain up-to-date and connected.

An even smarter ride with extended functions in the My BMW App.
Since launching in 2020, the My BMW App has become a key component of the BMW experience, with more than 16 million active users worldwide. Designed for genuine software-defined vehicles (SDV) with completely new electronic and software architecture, the Neue Klasse technology forms the basis for mobile services: real-time interaction, more in-depth access to functions for a wider range of remote services and personalization, as well as new connection options for passengers in the vehicle itself. This new quality of integration delivers new experiences in the BMW X5 and contains a high level of potential for future innovation. Highlights include:

• Extended remote functions in real time: for operating vehicle functions remotely in real-time – including raising/lowering the windows, preconditioning the cabin with temperature adjustments and activation of seat heating, and setting charging windows for the BMW iX5 and plug-in hybrid models.
• Passenger remote control: passengers are now able to connect their My BMW App with the car quickly and simply by scanning a QR code. This allows them to easily control vehicle functions, such as music playback, temperature settings, lighting, and navigation control.
• Updates to Digital Key Remote Controls: initial functions in iOS can be operated with Siri; shortcuts with an iPhone or Apple Watch.

Effortless smartphone integration using Apple CarPlay and Android Auto as standard.
Wireless use of Apple CarPlay and Android Auto is also included as standard. Any available metadata for media titles or route guidance instructions that are active in the current mode is shown to the driver in the BMW Panoramic Vision and BMW 3D Head-Up Display in an intelligently presented form. The QuickSelect widgets remain available on the Central Display, while content projected from the smartphone is embedded alongside these so that it fits into the display’s shape. Once linked, the Apple CarPlay / Android Auto icon will be added to the menu bar, allowing the projected content to be displayed in full-screen mode.

Flexibility even after buying the vehicle: software updates and extended choice of BMW ConnectedDrive Upgrades
BMW ConnectedDrive Upgrades allow customers to add further digital products and services to their vehicle after they have bought it. All BMW ConnectedDrive Upgrades give customers the option of activating a free trial period. Depending on the product at hand, these functions can be booked for the vehicle’s lifetime, one year or one month. They can be obtained from the BMW ConnectedDrive Store either via an internet browser, in the My BMW App or directly from the car.

The BMW ConnectedDrive Store serves as the main gateway for customers wishing to obtain third-party apps, download BMW ConnectedDrive Upgrades or manage existing downloads.

Over-the-air software updates will also ensure the new BMW X5 is always kept up to date. The update capability and updating process have been carefully refined and simplified for BMW Operating System X. Updates can even be carried out automatically, if desired.

The first battery-electric BMW iX5.
The new BMW iX5 60 xDrive launches with sixth-generation BMW eDrive technology, combining a new electric powertrain with a completely redesigned high-voltage battery concept first introduced in the BMW iX3. Known as Gen6, the 800V system delivers significantly increased range, faster charging, and bidirectional charging capability, and a standard NACS charging port.

Gen6 also introduces newly developed electric motors and high-voltage batteries with cylindrical cells, delivering 20 percent greater energy density than the previous Gen5 prismatic battery cells.

New lithium-ion cylindrical cells increase energy density.
The BMW iX5 is the first model to use new 120-millimeter-high cylindrical cells in the high-voltage battery. Measuring 46 millimeters in diameter, they use the same cell chemistry as the 95-millimeter-high cells in the BMW iX3, with the increased height raising usable cell energy by almost 30 percent.

Cell-to-pack design supports 144 kWh of net usable energy.

The cylindrical cells are integrated directly into the BMW iX5 high-voltage battery without modules or additional structural elements. This cell-to-pack design increases pack-level energy density while helping reduce weight and cost.

Energy Master: intelligent central control for all-electric models.

The Energy Master houses the high-voltage battery electronics and is positioned directly on the battery. New to Gen6 and developed in-house by BMW, it supplies power to the electric motors and onboard electrical systems while managing battery data for intelligent, efficient, and safe operation.

Two highly efficient electric motors with EESM and ASM technology.
The BMW iX5 60 xDrive uses one electric motor at each axle, producing a combined 570 hp and 593 lb-ft of torque. The rear axle, the primary drive axle, features an electrically excited synchronous motor (EESM) developed for the 800V architecture. As the core of Gen6 drive technology, it produces 325 hp and 369 lb-ft of torque.

Unlike motors with permanent magnets, the EESM is based on a stator that induces a rotating magnetic field with three-phase alternating current and a rotor with electrically excited electromagnets. The design of the EESM is therefore fundamentally different from that of motors with permanent magnets, allowing the magnetic field to be adjusted to the driving situation. This reduces losses at low loads and enables strong magnetic fields under high load for high torque and consistent power delivery. An inverter manages current conversion, rotor excitation, and control functions to keep the EESM operating at high efficiency.

An asynchronous motor (ASM) at the front axle adds 245 hp and 225 lb-ft of torque. Compact, robust, and heat-resistant, the ASM uses induction rather than magnets or electrical excitation. Because it creates no drag loss when de-energized, it can switch off at reduced loads, allowing the BMW iX5 to drive on the rear axle alone for greater efficiency.

The BMW iX5 60 xDrive accelerates from 0 to 60 mph in an estimated 4.4 seconds and reaches an electronically limited top speed of 130 mph. The first-ever BMW iX5 has an estimated electric range of up to 435 miles (preliminary estimate based on BMW AG testing using EPA procedures).

Gen6 supports charging up to 460 kW DC and enables bidirectional charging capability.
The BMW iX5 enters a new era of charging speed, range, and convenience. Its Gen6 high-voltage battery supports higher charging capacity through 800V technology, while a control unit with integrated switching matrix enables charging at 400V DC stations. With charging rates of up to 460 kW, charging from 10 to 80 percent takes just 22 minutes, and customers can add an estimated 170 miles of range in just 10 minutes (preliminary estimate based on BMW AG testing using EPA test procedures). On AC power, the BMW iX5 charges at up to 15.4 kW as standard.

Battery preparation brings the high-voltage battery to the ideal temperature before DC charging, increasing charging capacity immediately after connection and reducing charging time. When BMW Maps is actively navigating to a DC charging station, the BMW iX5 automatically warms or cools the battery. Drivers can also activate preparation manually through the Central Display or My BMW App, where battery temperature status and remaining preparation time are always visible.

Charging-optimized route planning in BMW Maps makes long-distance electric driving easier. If the destination cannot be reached with the available range, the system calculates an efficient route with charging stops, based on the driver’s preferred arrival charge levels and charging station operators. Using AI from previous charging cycles, it can consider expected charging capacity, reliability, and precise station location data when selecting stops. The intelligent charging flap also recognizes when the customer intends to charge and opens or closes automatically.

Every new BMW iX5 also includes extensive bidirectional charging capability, allowing it to serve as an energy source in multiple ways. Vehicle-to-Load turns the BMW iX5 into a mobile power bank for electrical devices, Vehicle-to-Home allows it to provide power during an outage, and Vehicle-to-Vehicle enables connection to vehicles in need of electrical power.

High-efficiency internal combustion engine with 48V mild hybrid technology.
The BMW X5 40 and 40 xDrive are powered by the latest BMW 3.0-liter inline-six, part of the current BMW EfficientDynamics engine family. A new turbocharger raises output by 19 hp to 394 hp, while maximum torque increases from 383 to 428 lb-ft. The BMW X5 40 models accelerate from 0 to 60 mph in 5.1 seconds, or 4.8 seconds with a 1-foot rollout, and reach an electronically limited top speed of up to 155 mph when properly equipped.

The extensively updated B58 engine uses the Miller combustion cycle to improve efficiency by shortening intake-valve opening times. Optimized intake ports and combustion chambers, an ignition system with active coils and integrated electronics, electric VANOS variable camshaft timing, and an exhaust manifold integrated into the cylinder head further enhance performance and efficiency. Switchable exhaust-side rocker arms can interrupt gas exchange, reducing drag torque on overrun by around two thirds and allowing more braking energy to be recovered by the 48V mild hybrid system.

A dual injection system combines high-pressure injection with a low-pressure supply to the combustion chambers. This improves flow characteristics in the intake ports and cylinders, helping reduce particle buildup and CO2 emissions.

48V mild hybrid system with crankshaft-mounted starter generator in the eight-speed Steptronic Sport transmission.
At the heart of the 48V mild hybrid system is an electric motor integrated with the power electronics in the compact housing of the eight-speed Steptronic Sport transmission. Acting as a crankshaft-mounted starter generator, it helps the combustion engine deliver smooth, dynamic, and efficient performance.

Depending on the driving situation, the mild hybrid system provides up to 148 lb-ft of torque and up to 17 hp of electric boost for sharper response when pulling away or accelerating. The starter generator also makes Automatic Start/Stop operation smoother. Energy for the boost function is stored in a 48V battery beneath the luggage compartment, charged mainly through recuperation during overrun and braking. The same battery also supplies the vehicle’s 12V electrical system through a voltage transformer.

The BMW X5 50e xDrive.

The BMW X5 50e xDrive pairs the updated six-cylinder inline engine with a synchronous electric motor rated at 194 hp. Integrated with the power electronics inside the eight-speed Steptronic transmission, the motor requires no additional installation space. It draws energy from a fifth-generation high-voltage lithium-ion battery in the underbody, with 26.5 kWh of usable energy.

Together, the combustion engine and electric drive produce 483 hp and 516 lb-ft of system torque, with the straight-six contributing 308 hp. The BMW X5 50e xDrive accelerates from 0 to 60 mph in just 4.6 seconds, can reach an electronically limited 155 mph, and can travel up to 87 mph in pure electric mode. The estimated all-electric range is up to a very practical 44 miles (preliminary estimate based on BMW AG testing using EPA test procedures), an improvement of about 15 percent from the previous generation.

Refined chassis technology delivers signature BMW dynamics with elevated comfort.
For the fifth-generation BMW X5, BMW has further refined the balance of dynamic capability and long-distance comfort. The double-wishbone front axle, five-link rear axle, and chassis systems are adapted to each model and drivetrain, while increased track width, standard mixed-size tires, and additional body stiffness enhance precision. New acoustically decoupled steering and a new steering gear further improve comfort and control.

The Heart of Joy with BMW Dynamic Performance Control opens a new dimension in the all-electric BMW iX5.
Advanced, highly connected driving dynamics systems help the new BMW X5 use available grip to full effect. Combustion-engine and plug-in hybrid models use tenth-generation Lateral Dynamics Management and near-actuator wheel slip limitation for fast, precise control. Lateral Dynamics Management coordinates agility-related functions, including intelligent all-wheel drive, while stabilization and engine management remain part of BMW’s proven network of specialized control units.

The all-electric BMW iX5 models and future BMW iX5 Hydrogen go further with Neue Klasse technology. Their additional “Superbrain,” the Heart of Joy with BMW Dynamic Performance Control, was developed fully in-house and acts up to ten times faster than previous systems. It adjusts the drive system, brakes, steering functions, charging, and recuperation in milliseconds, using the electric drive system to support performance and efficiency with unprecedented precision.

The result is composed, precise handling that reinterprets The Ultimate Driving Machine for the BMW iX5. The Heart of Joy reduces corrective inputs, supports consistent cornering behavior, and increases driver confidence. It also enables exceptionally smooth stopping and improves efficiency by expanding recuperation to more driving situations, including deceleration to a standstill.

Both driving stacks are tailored to their respective powertrains, helping deliver the precise, confidence-inspiring driving experience expected of a BMW. Future models will also benefit from high-performance driving dynamics management optimized for each powertrain variant.

Enhanced Trailer Stability Control supports confident towing.
Optimized trailer sway logic helps the new BMW X5 recognize trailer movement early and counteract it quickly. Depending on equipment, the system can intervene in several ways. For the first time, the all-electric BMW iX5 can use the optional rear-wheel steering to help stabilize a trailer, adding comfort and confidence while towing. If sway becomes more pronounced, all models can use braking intervention to stabilize the vehicle and trailer.

Standard 21-inch wheels, with 22-inch and 23-inch options available.
Larger wheels and tires further support the new BMW X5’s improved driving characteristics. Standard 21-inch wheels are paired with mixed-size tires measuring 255 millimeters at the front and 285 millimeters at the rear. Optional 22-inch (with either all-season or summer tires) and 23-inch wheels are also available.

Near 50:50 weight distribution and adaptive suspension as standard.
The new BMW X5 boasts adaptive suspension as standard, with dampers controlled electronically at each individual wheel, and weight distribution close to 50:50. Continuous adjustment of the damping can fine-tune the suspension across a wide range extending from high ride comfort to sporty, dynamic driving. Alternatively, the driver can also use the My Modes to select a basic setting for the adaptive suspension, ranging from comfort to dynamic.

Adjustable vehicle height can be used to improve ride comfort or increase efficiency.
One component of the optional adaptive two-axle air suspension is the automatic self-levelling function, which keeps the vehicle at the desired height regardless of the load. This means that the suspension’s full range of spring travel is always available to absorb any uneven surfaces and it will provide optimal ride characteristics, no matter how heavily laden the vehicle is. The adaptive two‑axle air suspension also provides the option of adjusting the vehicle’s ride height automatically or manually. The driver can choose from three settings in the Air Suspension menu. With the Auto setting, the vehicle automatically adjusts to the current driving speed and the selected My Mode. The starting level is maintained up to a speed of approximately 87 mph, at which point vehicle ride height lowers by 10 millimeters. Ride height lowers a further 10 millimeters above 124 mph or automatically if Sport or Sport + chassis settings are selected in My Modes. This lowers the center of gravity and reduces the vehicle’s air resistance. For the High setting, the vehicle is raised by 20 millimeters, increasing the ground clearance when not on paved roads, or when driving over obstacles or using garage exit ramps, for example. The Low setting lowers the BMW X5 by 40 millimeters when parked, making loading more comfortable and ensuring that it is easier to get in and out of the vehicle. The lowering option can now be selected while the vehicle is moving, which was not possible before. The vehicle is then lowered automatically when it comes to a stop. When restarted, the BMW X5 automatically returns to the Auto setting.

Adaptive Chassis Control Professional with roll stabilization for BEV and PHEV for the ultimate in signature BMW driving dynamics combined with maximum ride comfort.
Adaptive Chassis Control Professional is available as an optional extra to maximize the dynamic prowess of the all-electric BMW iX5 and the X5 50e xDrive. It features active roll stabilization that uses a 48V electric motor positioned in the center of each axle and active anti-roll bars to ensure fast and precise compensation of the lateral forces inducing body roll when driving through corners. Adaptive Chassis Control Professional improves agility, directional accuracy, and driving precision, while also enabling highly dynamic steering response thanks to its ability to stabilize body roll more effectively. As a result, the driver enjoys extremely precise reactions from the steering and impressive agility.

Active roll stabilization also increases comfort when driving in a straight line by decoupling the fixed connection between each axle’s wheels provided by a conventional anti-roll bar. As a result, suppression of body vibrations is also improved when driving straight ahead or at low levels of lateral acceleration: since the adaptive two-axle air suspension with self-levelling function maintains the full range of spring travel even when the vehicle is heavily laden, the addition of active roll stabilization makes it possible to activate a softer air spring setting and increase ride comfort. The amount of body roll caused by surface imperfections on one side of the vehicle when driving in a straight line is reduced thanks to the decoupled anti-roll bars. This has the effect of decreasing the lateral acceleration forces and the obtrusive side-to-side head movements that these can cause. As well as reducing rolling movements caused by bumps in the road on one side of the car, the Active Roll Comfort function goes further still by actively adjusting the body height on the corresponding side of the vehicle at the same time.

Integral Active Steering makes even lighter work of maneuvering with an improved turning circle, increases agility at low and moderate speeds, and optimizes poise and assurance when changing lanes at high speed. To this end, the rear wheels are turned in either the same or the opposite direction to the front wheels – depending on road speed – by up to 3.2 degrees. Steering the rear wheels in the opposite direction to the front wheels at low speeds reduces the turning circle of the BMW X5 by around 2.5 feet.

BMW Symbiotic Drive keeps the driver engaged in the interaction between human and artificial intelligence.
BMW’s advanced Level 2 driver assistance systems are designed for seamless cooperation between driver and vehicle. Rather than pursuing the highest possible automation in every situation, BMW focuses on assistance that is useful, controllable, and confidence inspiring. Even when assistance is active, the driver can accelerate, steer, or brake without deactivating the system. Clear displays and operating logic in BMW Panoramic iDrive help make assisted driving intuitive while supporting safe use of the highest SAE Level 2 automation.

BMW Symbiotic Drive also shapes the behavior of active safety systems such as Lane Keeping Assistant. Operating unobtrusively in the background, these systems interpret steering behavior and driver gaze to help determine intent, intervening with warnings or steering support only when unintentional lane departure or a potential collision is detected.

Optional Highway Assistant enables hands-free driving on suitable highways at speeds up to 85 mph.
Highway Assistant allows the driver to take their hands off the wheel for extended periods on suitable limited-access highways at speeds up to 85 mph, when weather and traffic conditions permit. The driver must remain attentive and ready to intervene. Enhanced with Active Lane Change with Eye Activation, the system can recommend a lane change when the X5 approaches slower traffic. A glance toward the appropriate exterior mirror confirms the maneuver, and the vehicle signals and changes lanes when it is safe to do so.

Standard Driving Assistant Plus supports steering, braking, and speed control.
Driving Assistant Plus comes standard on the BMW X5 and can help control speed, maintain distance from the vehicle ahead, and keep the X5 centered in its lane at the driver’s request. The system can also adjust speed to detected limits and for upcoming corners, roundabouts, and turns. As with all driver assistance systems, the driver must remain alert and ready to take over at any time.

BMW Symbiotic Drive with BMW Soft Stop supports smooth recuperative braking to a standstill.
In the BMW iX5 and upcoming BMW iX5 Hydrogen, the Heart of Joy works with BMW Dynamic Performance Control to manage drive, braking, steering subfunctions, charging, and recuperation. In all-electric BMW iX5 variants with driver assistance activated, the Superbrain of Automated Driving enables BMW Soft Stop, using precise electric-motor control to bring the vehicle to an exceptionally smooth stop without jerking or brake noise. In everyday driving, recuperation handles nearly all braking; conventional brakes are reserved for enthusiastic driving or emergency braking.

An expanded suite of standard active safety functions builds on the outgoing model.
BMW Symbiotic Drive helps active safety functions intervene only when a risk is detected, and the driver is distracted or not fully in control. Standard features include Lane Keeping Assistant, Active Blind Spot Detection, Side Collision Protection, and Crossing Traffic Warning with Brake Intervention when turning into a road or leaving a parking space. Emergency Brake Assistant with Evasion Assistant helps prevent frontal collisions with maximum braking when needed and can now respond to wildlife crossing the road. Exit warning can also delay door opening when, for example, a cyclist is approaching.

Parking Assistant Plus adds AI-supported parking space detection and maneuver planning.
Optional Parking Assistant Plus on the new BMW X5 supports swift, smooth semi-automated parking. A redesigned surround visualization makes detected spaces easier to select, while the system provides 360-degree views with curb, 3D, and car wash perspectives. Maneuver Assistant can record and repeat recurring maneuvers up to 600 feet. The optional Parking Assistant Professional adds Remote Control Parking and stored-maneuver control from up to 15 feet away using the My BMW App. Driving and parking assistance functions can also be activated later through the BMW ConnectedDrive Store.

BMW Group in the U.S.

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 359 BMW retailers, 139 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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• New landmark celebrates Plant Spartanburg's role as the global home of BMW X Sports Utility Vehicles.

Spartanburg, S.C. – June 30, 2026… BMW today unveiled a new “Home of X” sculpture outside the BMW Zentrum in South Carolina, creating a bold new landmark that celebrates Plant Spartanburg's role as the global home of BMW X Sports Utility Vehicles and serves as a lasting symbol of BMW's commitment to South Carolina and the United States.

Designed by Designworks, a BMW Group company, the sculpture transforms the iconic "X" into an immersive architectural experience that visitors can walk through, gather around and interact with. The sculpture reflects the significance of Plant Spartanburg, where BMW X models are assembled for customers around the world, and reinforces the plant's identity as the Home of X.

Rising from a base bearing the outline of the United States, the sculpture's twisting, illuminated form reflects the innovation, capability and forward-looking spirit that define the BMW X family. Rather than representing any single vehicle, the sculpture captures the broader character of BMW X and the significance of Plant Spartanburg, which has played a central role in the success of the BMW X family.

"The goal was to create something that immediately communicates the significance of Plant Spartanburg," said Julia De Bono, CEO/Studio Director of Designworks. "We wanted to transform the BMW X it into a physical experience that people can engage with. Inspired by the people, technology and landscape that have shaped Plant Spartanburg, the sculpture is designed to feel both timeless and dynamic—a symbol of the BMW X family and the future it represents."

The sculpture was developed around three interconnected themes—community, territory and technology—which serve as the foundation for the Home of X story.

The community narrative honors the people and associates whose dedication has helped make Plant Spartanburg a cornerstone of BMW's global production network. The territory narrative recognizes the United States as the birthplace and largest market for BMW X models. The technology narrative highlights the innovation and manufacturing expertise behind the BMW X models assembled in South Carolina.

Designed as more than a traditional sculpture, the sculpture invites visitors to become part of the experience. Open spaces within the structure create places to sit, gather and reflect, while integrated lighting transforms the sculpture throughout the day and night. Its upward-reaching form serves as a beacon, symbolizing the continued evolution of the BMW X family and BMW's future in the United States.

"Designing this sculpture as an automotive designer meant translating a motion-driven visual language into something permanently still," said Nicola Mondini, Creative Director, Automotive Design, Designworks. "While seemingly counterintuitive, we had to create a sculpture that felt dynamic and future-oriented, yet stable enough to become a gathering place for people—where the final form isn't just expressive, it actually becomes part of their everyday lives."

The Home of X story continues inside the BMW Zentrum, where new exhibits expand on the themes of community, territory and technology through immersive displays highlighting the history of BMW X models, the advanced manufacturing technologies at Plant Spartanburg and the people who have helped shape BMW's success in South Carolina.

Each of the three zones inside the Zentrum is designed to immerse visitors in a distinct dimension of the Spartanburg story. In the territory zone, milestone BMW X models are paired with diverse American landscapes, guiding visitors on a journey through the plant's history and its deep roots in the US. The technology zone offers a window directly into the manufacturing process, bringing the precision and innovation behind each X model to life. The community zone follows two parallel journeys: the making of a vehicle on the assembly line, told through the faces and hands of the workers who bring it to life, and the story of a person's relationship with BMW, from first encounter to devoted driver—capturing the emotional connection between the brand and the lives it touches.

"This is a full-circle moment for Designworks. We shaped the first BMW X model, and we've been part of the Spartanburg story ever since," said Paul Ferraiolo, Director, Strategy & Partnering, Designworks. "This sculpture connects BMW's past to its future—and honors the people who build it every day."

The sculpture made its public debut during BMW's Home of X event, where media, guests and company leaders gathered to celebrate the completion of BMW's $1.7 billion investment in South Carolina operations, Plant Spartanburg's position as the global Home of X and the world premiere of the all-new BMW X5. The sculpture transforms the Home of X theme into a permanent landmark that visitors can experience for years to come.

Together, the Home of X sculpture and the enhanced BMW Zentrum experience create a new destination for visitors while celebrating the legacy, innovation and future of BMW X models assembled at Plant Spartanburg.

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About Designworks 

Designworks is the BMW Group's innovation studio and a global creative consultancy at the intersection of design, technology, and innovation. The studio specializes in mobility, product, and digital life design, as well as strategic design consulting. Founded in Malibu, California in 1972 by Chuck Pelly, Designworks became a wholly owned subsidiary of the BMW Group in 1995. Today, the studio serves as a creative driving force for all BMW Group brands while partnering with clients across a wide range of industries, including aviation, agriculture, mobility, consumer electronics, and spatial experiences. With studios in Los Angeles, Munich, and Shanghai, Designworks helps organizations envision and create future products, services, and experiences through a human-centered approach to innovation. Since 2024, the studio has been led by Anders Warming.

www.bmwgroupdesignworks.com

BMW Manufacturing Co., LLC

BMW Manufacturing Co., LLC is a subsidiary of BMW AG in Munich, Germany, and assembles the BMW X3, X5, X5 M, X7, and XM Sports Utility Vehicles and the BMW X6 and X6 M Sports Activity Coupes.  In addition to the South Carolina manufacturing facility, BMW Group North American subsidiaries include sales, marketing, and financial services operations in the United States, Canada and Latin America; a manufacturing plant in San Luis Potosi, Mexico; and a design firm and technology office in California. For more information on BMW Manufacturing, visit www.bmwusfactory.com.

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• Base MSRP $61,500 plus $1,350 destination and handling.
• Official EPA estimated range of up to 434 miles.
• Configurator and reservation live now on bmwusa.com.
• US market launch set for September 25.

Woodcliff Lake, NJ – May 7, 2026… Today, BMW is proud to announce the base price of the 2027 BMW iX3 50 xDrive – the first series-production Neue Klasse model – will be $61,500 plus $1,350 destination and handling when it enters the US market in September of this year. For that price, customers can acquire a very well equipped, fully electric BMW SAV capable of up to 434 miles of range on a full charge. Even at the starting price, the iX3 brings the pioneering Panoramic iDrive user experience powered by BMW Operating System X, class-leading driving dynamics enabled by the Heart of Joy superbrain, and an 800V architecture that allows up to 400 kW charging at DC fast charging stations.

The Build Your Own configurator is now live on bmwusa.com. Customers can design their ideal 2027 iX3 50 xDrive and then reserve their vehicle through their preferred retail center with a $1,000 deposit via the portal on the website. Deliveries are set to commence in late September.

Exceptional electric range and super-fast charging. 

The iX3 utilizes sixth-generation BMW eDrive technology comprised of highly efficient electric motors, fundamentally new high-voltage batteries with more energy-dense cylindrical cells, and an 800V architecture. This drive technology reduces energy losses by 40% compared to fifth-generation BMW eDrive technology, weight by 10%, and manufacturing costs by 20%.

These advancements result in outstanding electric range, illustrated below:

A maximum charging rate of 400 kW enables customers to add an estimated 185 miles of range in just 10 minutes or charge from 10 to 80% capacity in just 21 minutes at an 800V DC charging station via the standard NACS port. 

Major standard equipment.

BMW Panoramic Vision

Free-cut Central Display

Multifunction Steering Wheel

Perforated Veganza Upholstery

• Black Contemporary Interior Design
• Digital White Contemporary Interior Design
• Castanea Contemporary Interior Design
• Agave Green Contemporary Interior Design

Fast Charging AC

15.4 kW AC charging or 19.2 kW DC via BMW Wallbox Professional

Bi-directional Charging

Multifunction Charger

20” Aero Bicolor 1046 Wheels with All Season Tires

Seal & Drive Tire Kit

Ambient Lighting

Digital Key Plus

Wireless Device Charging

Apple CarPlay and Android Auto Capability

Driving Assistant Plus

Active Blind Spot Detection

Lane Keeping Assistant

Forward Collision Mitigation

Active Cruise Control with Steering Assistant

Active Park Distance Control with Side Protection

Option Packages.

Comfort Package - $1,500

• Heated Steering Wheel
• Panoramic Glass Sunroof with Climate Comfort Glazing
  • May be deleted for $750 credit
• Multifunction Seats

Driving Assistance Professional Package - $2,500

• Highway & Commuitng Assistant
• Traffic Jam Assistant
• Active Lane Change with Eye Activation

M Sport Package - $2,500

• Sport Steering Wheel
  • M Steering Wheel - $150
• 20” M Aero V-Spoke Bicolor 1047M Wheels with Summer Tires
  • 20” M Aero V-Spoke Bicolor1047M Wheels with All-Season Tires - N/C
  • 21” M Star-Spoke Bicolor 1050M Wheels with All-Season Tires - $600
  • 21” M Star-Spoke Bicolor 1050M Wheels with Staggered Summer Tires - $600
  • 21” M Aero Bicolor 1051M Wheels with All-Season Tires - $600
  • 21” M Aero Bicolor 1051M Wheels with Staggered Summer Tires - $600
  • 21” M Aero Bicolor 1051M Wheels with Staggered HP Tires - $1,200
  • 22” Aero Multi-Spoke 1053i Wheels w/ Staggered Summer Tires - $1,350
  • 22” M MultiAxis Y-Spoke Bicolor 1054M Wheels with Staggered Summer Tires - $3,500
• M Sport Exterior Elements
• M Sport Interior Elements

M Sport Professional Package - $4,000

• M Sport Package Content
• BMW Iconic Glow Exterior Lighting
• M Sport Brakes with Red or Blue Calipers
• M Steering Wheel

Parking Assistant Package - $750

• Parking Assistant Plus
• Parking View with 3D Surround View

Technology Package - $1,900 ($1,200 if ordered with M Sport Professional)

• BMW Iconic Glow Exterior Lighting
• BMW 3D Head-up Display
• Harman/Kardon Premium Sound System

Major standalone options.

Perforated Merino Leather - $1,500

• Black BMW Individual Interior Design

Heated Steering Wheel - $200

Rear Heated Seats - $500

• Requires 3-Zone Automatic Climate Control - $200

Digital White BMW Individual Steering Wheel - $250

Metallic Paint - $650

• Black Sapphire metallic
• Brooklyn Grey metallic
• Space Silver metallic
• Vegas Red metallic
• Polarized Grey metallic
• Ocean Wave Blue metallic
• Eucalyptus Green metallic

Frozen Space Silver Metallic Paint - $3,600

Trailer Hitch - $750

BMW Iconic Glow Exterior Lighting - $850

Panoramic Glass Sunroof with Climate Comfort Glazing - $1,000

Harman/Kardon Premium Sound System - $650

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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• Fund III will invest in physical AI, agentic AI, and software automating complex workflows across manufacturing, supply chains, and the broader automotive ecosystem
• It will also invest in circularity and advanced materials to drive industrial resilience and economic independence from raw materials
• BMW Group CEO Oliver Zipse reaffirms the German automaker’s long-term commitment to corporate venture capital, as BMW i Ventures’ total capital under management is now $1.1 billion

Munich / San Francisco, April 29, 2026 - BMW i Ventures today launched its third fund, putting $300 million behind a clear premise: that AI will fundamentally reshape how the automotive industry operates and creates value across its entire ecosystem. Fully backed by the BMW Group, Fund III will focus on physical AI, agentic AI, industrial software, manufacturing technologies, supply chain technologies and advanced materials. The fund will invest across North America and Europe, from Seed through Series B. The launch brings BMW i Ventures’ total capital under management to $1.1 billion.
“With BMW i Ventures, we are investing in technologies that will shape the future of our industry. Our corporate venture capital activities play a key role in our innovation strategy, complementing our internal R&D and building strategic partnerships across the entire automotive value chain”, said Oliver Zipse, CEO of BMW Group. “BMW i Ventures is launching the third fund at the perfect time: AI has shown its tremendous potential to transform products, operations, and entire value chains. Through BMW i Ventures and Fund III, we are best prepared to leverage these opportunities: We can anticipate shifts early, act quickly and efficiently on innovations, and remain at the forefront of our industry.”

AI as Operating Layer of the Automotive World

BMW i Ventures will focus on agentic AI, AI-native enterprise applications that automate complex workflows in industrial environments, and physical AI that enables robots and autonomous machines to perceive, plan and

act safely in the real world. As AI unlocks step-function improvements in productivity, decision-making and speed of execution, the fund will back innovations across the automotive value chain in automation, engineering, and manufacturing, from highly specific production optimization to platforms that enable connected and intelligent operations across industrial networks.

“With Fund III, we’re backing the founders who are turning AI into an industrial advantage, on the factory floor, in logistics networks and across global supply chains,” said Marcus Behrendt, Managing Partner at BMW i Ventures. “The new fund sharpens our focus for a world where AI-native software, robotics, and materials innovation will define the next generation of suppliers.”

“AI is quickly becoming part of the operating system of the modern enterprise,” added Kasper Sage, Managing Partner at BMW i Ventures. “We’re particularly interested in AI that can execute workflows end-to-end, driving real ROI through autonomous systems.  That’s where productivity gains have real business impact.”

Advanced Materials and Circular Supply Chains

For BMW i Ventures, circularity remains a core investment pillar that supports industrial resilience and helps reduce exposure to constrained or geopolitically sensitive supply chains for critical materials. Fund III will continue to back next-generation materials innovations and technologies designed to advance circular industrial systems across product design, manufacturing processes, and supply chains. This includes technologies that support recycling and recovery of critical materials, circular manufacturing processes, and new materials that combine performance improvements with more efficient resource use.

“Circularity is not only about reducing emissions, it’s about securing access to raw materials and reducing exposure to constrained supply chains,” said Behrendt. “The new fund’s focus on AI expands the toolkit for sustainability rather than replacing it.”

Building on More Than a Decade of Experience

Since 2011, BMW i Ventures has invested in more than 90 companies and realized more than 30 exits. This track record includes successes like GaN Systems (acquired by Infineon for $830 million) and 11 portfolio companies that have gone public, such as Kodiak, Chargepoint, and Xometry. Active portfolio highlights

include Skylo, a specialist in satellite connectivity; Embotech, a provider of autonomous driving solutions for industrial logistics; Tekion, an AI-native automotive retail platform; Rive, an interactive UI design and animation engine; and Synera, an AI agent platform for engineering.

Long-Term Commitment to Venture Investing

Through BMW i Ventures, the BMW Group gains early access to strategically relevant innovations while building insight into emerging trends and disruptions across global technology ecosystems. This helps strengthen BMW’s long-term competitiveness and supports the integration of new technologies into future vehicles, production systems, and digital services.
BMW i Ventures’ first fund has already returned significant capital, with positive DPI (Distributed to Paid-In capital), and Fund II is nearing the end of its initial investment period with over 30 portfolio companies. Fund III builds on the first two funds and is structured to lead investment rounds while maintaining its footprint in the United States and Europe. The new fund has the capacity to back AI-native companies as early as the seed stage, reflecting how quickly AI-first companies can now be built and scaled. Operating with the independence and speed of a traditional venture firm, BMW i Ventures is structured to identify and back emerging technologies well before they reach the mainstream.

                                            # # #

About BMW i Ventures
BMW i Ventures is the independent venture capital fund of the BMW Group, based in Silicon Valley and Munich. BMW i Ventures invests in companies that are shaping the future of the automotive industry, manufacturing, and the supply chain, focusing on physical AI, agentic AI, AI-native enterprise and industrial software. BMW i Ventures invests in startups in all phases across North America and Europe, from seed to growth stage, with an emphasis on Series A and B. Since 2011, BMW i Ventures has invested in more than 90 companies, including GaN Systems, Kodiak, Chargepoint, Xometry, Skylo, Embotech, Tekion, Rive and Synera. The firm's total capital under management is $1.1 billion. For more information, visit www.bmwiventures.com

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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2027 BMW 7 Series: first luxury sedan with Neue Klasse technology, debuts April 22 in New York and Beijing.

Seventh-generation BMW 7 Series introduces Neue Klasse technology to the luxury segment for the first time.

• The new face of the BMW luxury class: specific interpretation of the new BMW design language for the luxury segment.
• Redesigned interior anchored by the BMW Panoramic iDrive featuring BMW Panoramic Vision and the debut of the BMW Passenger Screen.
• The 31.3-inch BMW Theater Screen now supports Zoom video calls. Optional Dolby Atmos playback pairs with the Bowers & Wilkins Diamond Surround Sound System.
• High-voltage battery for the i7 now integrates cylindrical cells with greater energy density and improved range.

Woodcliff Lake, NJ – April 22, 2026…  BMW today unveiled the 2027 BMW 7 Series, the seventh generation of its flagship sedan and the first luxury model with technologies from the Neue Klasse. The 2027 BMW 7 Series debuts with four variants at launch: the all-electric i7 50 xDrive and i7 60 xDrive, and the combustion-powered 740 and 740 xDrive. A plug-in hybrid 750e xDrive follows in Q1 2027, and later a V8-powered M Performance model. Global production begins July 2026 at BMW Group Plant Dingolfing in Lower Bavaria.

Developed with passion and designed to perfection, the BMW 7 Series has established itself as an innovation leader and technological pioneer around the world since it first launched in 1977. Each generation has brought fresh momentum to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series for nearly 50 years.

The 2027 BMW 7 Series represents the most extensive model update ever undertaken by BMW. The new BMW 7 Series marks a tremendous leap forwards once again. As the flagship series of the BMW range and a brand figurehead, the new BMW 7 Series spearheads the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout spanning generations and drivetrain variants from which all future BMW cars will benefit.

Production at BMW Group Plant Dingolfing.

All models and drivetrain variants of the new BMW 7 Series will be built on a single production line at BMW Group Plant Dingolfing. The tradition-rich location in Lower Bavaria combines the customary BMW passion for flawless engineering with skilled craftsmanship like no other.

The new 2027 BMW 7 Series celebrates its world premiere on April 22, 2026, with concurrent  unveilings in Beijing at Auto China 2026 and at a special event at Grand Central Terminal in the heart of New York City. The start of production and worldwide market launch will follow just a few months later, from July 2026.

The new face of BMW luxury-class models. Specific interpretation of the new BMW design language for the luxury segment. Monolithic appearance makes the new BMW 7 Series visually distinctive and easy to differentiate, as do the new BMW kidney Iconic Glow and minimalist crystal headlights. 

With the Neue Klasse, BMW has adopted a new and distinctive approach to front-end design that will provide a clear identity and high recognition factor across all the brand’s models. The new BMW 7 Series embodies the specific interpretation of this new design language for the luxury segment. By combining its established qualities – sportiness and dynamism, luxury and comfort – with Neue Klasse design principles, it fits seamlessly into its lineage and, at the same time, provides a clear look ahead to the appearance of upcoming BMW models. Its distinct front-end design is reserved exclusively for the BMW luxury-class.

The front end centers around the updated illuminated BMW kidney grille, the new two-section headlights and the newly designed BMW badge. The horizontal, minimalist light signature of the daytime driving light icons – crystal headlights can be specified as an option – and the eye-catching kidney grille treatment do most to etch the car’s appearance into the memory. Generously sized surfaces in body color surround all the design elements of the front end and showcase them to maximum effect. In this way, the monolithic design lends every new BMW 7 Series model even greater visual impact.

The BMW Iconic Glow kidney grille with new, horizontal graphic is also the defining element of the front-end design in its updated form. It is slimmer and more vertical in proportion than on the previous model, brings a typical BMW luxury-class flavor to the Neue Klasse design language and gives the kidney grille an even more majestic aura. Technical functions like the radar, camera, sensors, and washer nozzles are integrated into the kidney grille surround essentially out of sight, enabling an uncluttered and expansive design.

Where the BMW kidney grille and hood meet, we find the newly designed BMW badge, which is now larger and has a matte finish. It is set like a jewel into a valley between two new character lines, which stretch powerfully over the hood. The headlights have a new design and lend the front end a sophisticated, technical aura. The light functions are divided into two separate sections, as before.

The visual focus is on the extremely slim and precisely designed upper light elements, which comprise the daytime driving lights, side marker lights, and turn indicators. The optional BMW Individual crystal headlights contain 12 crystal glass elements per light, their diamond cut reflecting the light in a multitude of facets to generate a unique, exclusive look. Indeed, the evolved crystal structure creates a unique aesthetic and brings the front end of the car to life with its elegant sparkling when sunshine hits. During the start-up animation, when the daytime driving lights are switched on and after dark, LED units backlight the crystals and combine with the kidney grille’s contour lighting to create an unmistakable light signature.

The low-beam and high-beam headlights are positioned in the lower section of the headlight units. This section is significantly smaller than on the predecessor car, now only uses one light source, and is arranged vertically and almost invisibly near the air curtains at the outer edges of the body. These lights only become visible when switched on, and the design helps to create a neat and serene, monolithic front-end impression. The Adaptive LED Headlights including cornering light come as standard in the new BMW 7 Series.

Special welcome and goodbye animations and dynamic light carpet. The new welcome and goodbye animations bring a seamless, personalized experience to vehicle access and accompany the passengers from when they approach the car before a journey to when they walk away.

The new BMW 7 Series provides a “welcome” as standard, with a choreographed combination of light effects and projections. Customers can choose an animation from the RELAXED, BALANCED, and EXCITED modes. At the end of a journey, the car produces a similarly well-orchestrated goodbye animation.

A new element of the animation is the Ceremonial Light Carpet. Here, LED lights with more than 194,000 pixels – embedded in the door sills – project a dynamic graphic light pattern onto the ground near the door that varies in nature according to the animation mode selected.

Making a statement: side view with clear, reduced surfaces, character line and high-quality details. 

The monolithic design of the new BMW 7 Series continues in the car’s flanks. Here, the new design language is revealed in features including a character line extending from the front apron over the door sills and into the rear. This fine detail, precise and sophisticated in its execution, gives the sedan even greater stylistic appeal. The new line lends the BMW 7 Series an almost boat-tail-like character from a rear three-quarter view and imbues it with extra visual length and elegance.

The newly designed door handles on the BMW 7 Series are integrated flush to the doors in classical handle recesses, enhancing the clean and reduced exterior look. The door handle trim is finished in either Satinized Aluminum or, if the M Sport package is chosen, Black high-gloss. Opening both side doors on one side reveals a prominent “7” embossed into the B-pillar.

Rear end with newly designed lights and reduced surfaces.

The rear of the new BMW 7 Series replicates the clear and reduced design applied elsewhere. The completely newly designed rear lights are a key element here. They extend far into the rear end, their slim, elongated form underscoring the broad, sporting stance of the new BMW 7 Series. Inside the rear light units, chrome strips help create a high-quality visual effect and a precise light pattern. Their smoked glass look brings cutting-edge elegance to the lights, even when they are off.

All technological components, such as the unlocking function for the trunk lid, the rear-view camera, and the camera washer nozzle, are integrated almost out of sight into the black area of the lights. This allows the surfaces and lights of the rear end to be presented to optimum effect. As at the front, the new BMW badge at the rear end is integrated into a slight recess and framed like a jewel by the surfaces between the rear lights.

Reduced forms and clean surfaces mark the design of the rear apron, which appears as if cut from a single mould. A diffuser-like form creates a modern, technical impression.

Optional M Sport Package and M Sport Package Professional further set the 7 Series apart.

The optional M Sport Package and M Sport Package Professional allow customers to add further sporting accents to any variant of the new BMW 7 Series. Both options include the M Aerodynamics package, which in turn brings model-specific M Sport exterior design. The M-specific geometry of the front and rear bumpers – a large proportion of which are finished in black – plus prominent air intakes, large air curtains and the rear diffuser are all also included, as are M-specific side skirts and M high-gloss Shadowline with Black high-gloss side window surrounds (Satinized Aluminum may also be specified) and mirror bases. Other features include 20-inch M aerodynamic wheels, M Sport brakes with callipers in Dark Blue metallic, door sill strips bearing the BMW M badge, and a special welcome and goodbye animations complete with an M-specific dynamic light carpet.

Offering even greater dynamism and exclusivity is the M Sport Package Professional, which adds further sporting details and equipment to the M Sport Package. It includes a dark BMW M kidney grille Iconic Glow, 21-inch M aerodynamic wheels in a dark color and BMW M high-gloss Shadowline with extended features, which include BMW kidney grille and darkened rear lights. If crystal headlights are specified with the M Sport Professional Package, Shadowline headlights are added along with special darkened crystals. The M Sport Package Professional also includes a black M rear spoiler, M steering wheel, and an M Sport braking system with black-painted calipers.

Cutting-edge technology meets skilled craftsmanship: BMW Individual Dual-Finish is a world first.

The new BMW Individual Dual-Finish paint concept is genuinely unique. In this complex process, a matte paint finish in the lower area of the vehicle is paired with a manually applied metallic finish in the upper section of the body. Together with the Coach Line – likewise drawn by hand – this creates a discreet but supremely elegant look.

More than any other aspect, the transition between the two paint finishes reveals the striking quality of this BMW innovation and the skilled craftsmanship of the employees who apply it. Metallic and matte paint differ significantly in their composition, but with BMW Individual Dual-Finish there is no noticeable transition point where the two finishes meet.

BMW Individual Dual-Finish paintwork represents the pinnacle of what is currently possible in painting techniques. Experts have spent two-and-a-half years developing this innovative technology, which can only be used at BMW Group Plant Dingolfing and is only available for the BMW 7 Series. More than 20 specially trained employees are involved in a complex process in which the car is prepared manually for each of the 12 steps in the painting process. Among the tasks they carry out are taping the car by hand and sanding down the body to prepare it for the manual painting process. These jobs alone account for nearly half of the work time. Each car ordered with a BMW Individual Dual-Finish will spend more than 75 hours – i.e. over three full days – in the paint shop. This is almost six times longer than for a conventional paint finish.

The reimagined interior features BMW Panoramic iDrive and the debut of a front passenger display – the BMW Passenger Screen. 

The integration of Neue Klasse technologies – in the form of the display and operating system BMW Panoramic iDrive with BMW Operating System X – opens up a new dimension in BMW-typical driver orientation and new possibilities when it comes to tailoring the design of the BMW 7 Series interior to personal preferences.

The new instrument panel provides the stage for the “floating” Central Display in free-cut design, which is fitted in an ideal ergonomic position next to the steering wheel.

Next to it is the new front-passenger display, another important and design-defining element. The BMW Passenger Screen makes its debut in the new BMW 7 Series and is fitted as standard in every 7 Series model.

The BMW Panoramic Vision – with a projection surface extending across the full width of the windscreen, from A-pillar to A-pillar – and the new multifunction steering wheel also make a significant contribution to the cutting-edge interior of the new BMW 7 Series.

From private cinema lounge to mobile workstation, the upgraded BMW Theater Screen sets new standards all over again.

One of the highlights of the options list for the new BMW 7 Series is the BMW Theater Screen. Its 31.3-inch touchscreen with 8K resolution and optional Bowers & Wilkins Diamond Surround Sound System with Dolby Atmos support transforms the rear compartment of the new BMW 7 Series into an exclusive cinema lounge. The new integrated camera allows passengers to make Zoom video calls easily, as if in a mobile office. And an HDMI connection turns the BMW Theater Screen into an expanded computer display.

Just deploying the BMW Theater Screen is an experience. The process is accompanied by a sound animation – and the sunshades for the side windows, rear window, and the Panoramic Skylounge LED roof are closed and the ambient lighting in the rear compartment is dimmed at the same time. Passengers can effortlessly adapt the positioning of the BMW Theater Screen to their requirements. The updated BMW Touch Command digital control screens in the rear doors are used not only to move the screen forward and back with ease, but also to adjust the viewing angle. Adding the finishing touches to the BMW Theater Screen experience is the immersive sound of the Bowers & Wilkins speakers and Dolby Atmos support.

Immersive light experience with new ambient light strip and new light elements.

The new lighting concept inside the BMW 7 Series greets the driver with a harmonious, immersive experience adapted to personal preferences. The welcome animation that unfolds outside the car continues seamlessly to the interior in a neatly composed overall choreography of illumination, sound elements and personalized settings.

An array of light elements generates soft, evenly spread, and diffuse illumination with a wrap-around effect; the sophisticated, modern design creating a pleasant and exclusive ambience inside the car.

An important part of the animation and a central element of the interior design is the new ambient light strip, which reaches across the full width of the cockpit. In daylight it illuminates with a delicate alabaster structure, whereas in darkness it produces a moderately dynamic light effect. The color and brightness of the light responds to the time of day and – like all the light elements – can be adjusted to personal preferences via the My Modes Personal.

The second style-defining design feature in the new BMW 7 Series are the new light elements integrated seamlessly into the backs of the front seats at head-restraint height. These vertically arranged lights extend the immersive light mood elegantly into the rear compartment.

Finally, there is the Panoramic Skylounge LED roof. More than 40 LED lights illuminate a graphic structure extending throughout the interior. The pattern replicates elements of the quilting on the seat surfaces. The color world of the light effects takes its cues from the activated My Modes, and can also be selected independently.

Speaker covers in the rear doors that are illuminated from the inside, new additional reading lights in the rear compartment and other illumination elements round off the lighting concept.

Bowers & Wilkins sound systems and Dolby Atmos support deliver a high level of listening pleasure. Acoustics have been enhanced.

The new BMW 7 Series is fitted with the Bowers & Wilkins Surround Sound System as standard. It features a seven-band equalizer and up to 18 speakers with attractive metal covers. Its amplifier output is up to 575 watts.

The optional Bowers & Wilkins Diamond Surround Sound System delivers genuinely high-end audio. Up to 36 speakers and an amplifier output of up to 1,925 watts perfectly showcase every sound and set the standard in the 7 Series’ segment. The fully active audio system brings a seven-band equalizer and seven carefully crafted sound profiles. Additional surround speakers are integrated into the head restraints of both the front seats and the two outer rear seats. And the sound system also has a 4D audio function, which uses exciters in the front and rear seat backrests to improve perception of bass frequencies, even at low volumes.

Audiophile drivers and passengers in vehicles specified with the Bowers & Wilkins Diamond Surround Sound System will be pleased to find their 7 Series now also offer a rich and varied audio experience in Dolby Atmos quality. Dolby Atmos creates a three-dimensional soundscape for compatible audio formats and allows sound objects to be moved around freely within the cabin. The new BMW 7 Series therefore provides a new and immersive audio experience when streaming films or music.

The further improved interior acoustics of the BMW 7 Series create the ideal environment in which to enjoy the ultimate in audio pleasure. As well as side windows with flush-fitting seals (“flush glazing”), standard-fit acoustic glazing, an elastic steering gear mounting fitted on the front axle subframe, an additional model-specific motor mount in the BMW i7 and tires containing internal foam absorbers that provide integrated soundproofing (depending on option or package chosen), the 7 Series also features exterior mirror caps that benefit from additional aeroacoustic optimization and improved door insulation.

High-quality materials, classic appointments, and innovative details maximize comfort. Owners can adapt the interior design to their own personal tastes.

The meticulous selection, crafting, and presentation of surfaces, textures and details are key to creating an interior that exudes quality and exclusivity. This devotion to detail can be seen in many different aspects of the new BMW 7 Series interior.

The instrument panel and center console come as standard with Fineline Lime open-pored matte fine-wood trim surfaces. Optional alternatives include Mirror Oak fine-wood trim Grey metallic high-gloss, BMW Individual Ash Flowing Grey open-pored fine-wood trim strips and, for the first time, Alcantara interior trim strips in coordinating interior colors. With this option, the trim strips for the center console come in Piano Black. The Carbon Fiber M interior trim with Silver Threads combines with Piano Black for the center console to bring a particularly sporting ambience to vehicles specified with the M Sport Package.

The uncluttered design of the instrument panel continues into the door panel trim. Catching the eye here is the new control panel that groups together frequently used functions elegantly and practically. The controls for the seat backrest, forward/back position, and seat height adjustment are made from crystal glass, providing not only exceptional quality of workmanship for customers to enjoy but also superb look and feel.

BMW Individual glass applications can also be found in the newly designed center console – for the start/stop button, gear selector lever, and volume control button. The integrated cup holder is illuminated, while the integrated smartphone tray offering inductive charging with up to 15 watts of power is trimmed in soft Alcantara and has a magnetic holder that keeps mobile phones securely in place. If the driver leaves their mobile phone behind in the smartphone tray, an alert in the goodbye screen reminds them.

New, fully electric slot-type air vents are integrated almost invisibly into the instrument panel – a design solution that feeds into the clean and uncluttered interior look overall. The airflow can be controlled intuitively and precisely via the Central Display.

Customers can choose from a host of appointments and color combinations to bring a personal touch to the design of their car’s interior. All the elements of the interior are stylishly coordinated. 

The new BMW 740 and 740 xDrive are equipped as standard with seat surfaces in the new Veganza upholstery, which is available in three color variants. This high-quality material with leather-like qualities stands out with its pleasant feel and offers a high level of comfort. The seat surfaces are perforated and have prominent quilting. The headlining is in Anthracite or Ivory White, depending on the option or package selected.

The M Sport interior is part of the M Sport Package. As an alternative to the seat surfaces in Veganza, customers can order BMW Individual Merino Leather in Black/Atlas Grey with applications in the colors of BMW M GmbH as an option. The optional BMW Individual interior also brings BMW Individual Merino Leather – in Black, Mocha, Smoke White, or Tartufo with elaborate quilting. Depending on the equipment chosen, the headlining comes in Anthracite or Atlas Grey. A BMW M Anthracite Alcantara headlining is also optionally available.

The optional BMW Individual interior with exclusive elements takes the feeling of wellbeing on board the BMW 7 Series to another new level. This specification includes extended BMW Individual Merino Leather trim, plus the new color Adelaide Grey. The BMW Individual Alcantara headlining comes in Anthracite when the leather shades Black, Mocha or Adelaide Grey are specified, while Smoke White and Tartufo combine with a headlining in Atlas Grey. The bi-color variants of Merino leather lend the interior an especially exclusive ambience and can also be ordered as an option for the BMW Individual interior with exclusive elements. Customers can choose from the combinations Smoke White/Light Grey, Black/Dark Grey and Caramel/Atlas Grey.

Exceptional quality and an extremely cozy atmosphere are promised by the BMW Individual interior with exclusive elements in BMW Individual Merino Leather/cashmere wool in the color combinations Smoke White/Atlas Grey or Black/Dark Grey. The neatly coordinated color contrast between the leather in the upper section of the seats and the cashmere-rich cloth in the lower section, plus elaborate quilting and fine perforation create a unique impression – both visually and tactily. Their intricate, symmetrically embroidered pattern makes these seats a beautifully eye-catching feature of the interior. The exclusive cashmere wool material combination is also available for the center armrest and neck cushions.

First-class seating comfort: standard comfort seats and optional Executive Lounge for the rear compartment.

Standard specification for the BMW 7 Series includes multifunction seats with extensive electric adjustment, as well as seat heating and lumbar support for the driver and front passenger. The seat position can be adjusted easily using the newly designed control panels in the door trim and via the Central Display. The standard multifunction seats also come with active seat ventilation plus a massage function with nine programs and three levels of intensity. Multifunction seats, active seat ventilation, and the massage function can also be added to the rear compartment. The rear seats are adjusted using the BMW Touch Command digital control panels in the door trim.

The BMW Theater Screen is particularly easy to use if the rear compartment is ordered in optional Executive Lounge specification. Offering exceptional seating comfort, the Executive Lounge comprises an integrated leg rest for the area behind the front-passenger seat and an optional quilted and heated armrest with high-quality glass insert and integrated, Alcantara-trimmed smartphone tray for inductive charging. Coordinated adjustment of the angle of the backrest and backrest’s upper section, the forward/backward position of the seat, and the seat angle allows an extraordinarily comfortable reclining position with a torso angle of up to 43°.

The design principle for the leg rest is unique, with its calf support fixed directly to the seat surface without a gap. The front-passenger seat can be moved fully forward and its backrest tilted forward as far as it will go to enable the ideal seating position and legroom for the rear passenger behind it. The adjusting mechanism has been optimized to allow the driver to see in the passenger-side exterior mirror.

Ergonomic and intuitive steering wheels with a new design and new operating philosophy.

Five new steering wheels in up to three colors combine eye-catching design with excellent ergonomics and high-quality materials. The new steering wheel with slightly flattened design and vertical spoke is an integral element of the BMW Panoramic iDrive display and operating concept. The multifunction steering wheel with haptic feedback follows the shy-tech principle whereby the controls for the driver assistance functions – if fitted – are illuminated.

Updated automatic doors with Soft Close mechanism offer outstanding ease of use.

The optional automatic doors have been optimized for the updated BMW 7 Series. A button for opening and closing the doors is located in a new, more ergonomically optimal position on the inside of each door handle. A single touch of the newly designed handles set flush into the body is all that is required; the doors will open and close reliably even if the user is wearing gloves or the door handles are iced over. There is also a corresponding button on the inside of each door. A host of other options for using the doors are also available, e.g. the My BMW App, voice commands or the simplified menu structure of BMW Panoramic iDrive with BMW Operating System X.

The new Soft Close mechanism is particularly user friendly, closing the doors smoothly and underscoring the luxurious ambience of the new BMW 7 Series each time the customer gets in and out. An integral servo mode allows the doors to be opened and closed manually with little effort. Plus, the automatic doors now work using radar sensors. These are integrated almost out of sight in the side skirts, front end and rear of the car, and allow the doors to be opened and closed more quickly than was previously possible. The sensors also identify possible obstacles with a high level of precision, which makes the integral collision protection even more effective. The radar sensors detect not only obstacles near the doors but also road users approaching the car, which significantly lowers the risk of collision.

New digital interior mirror.

Another new feature available for the BMW 7 Series is the optional digital interior mirror, which enables the driver to use the conventional visual mirror or a digital mirror function, as they prefer or the situation demands. The digital variant uses a camera – integrated elegantly into the parcel shelf – that shows the view behind the car in the mirror. This technology is especially helpful when using the BMW Theater Screen, for example. The digital interior mirror will be offered from November 2026 and will also be available as a retrofit solution for examples of the new BMW 7 Series built prior to that.

BMW Panoramic iDrive featuring BMW Operating System X – complete driver orientation, BMW-style.

The visionary BMW Panoramic iDrive system represents the latest generation of the BMW display and operating concept. Centerd on the interaction between user and car, it redefines vehicle operation, the display of information and driver orientation. By intelligently linking displays, controls, and software, it creates a fully integrated system that is intuitive, convenient and ergonomic to use and provides the driver with the relevant information at all times.

At the system’s heart is the BMW Panoramic Vision, which employs newly developed technology to project content across the entire width of the lower area of the windscreen. The content shown here is always visible and forms the visual basis of the entire display and operating concept. Driving-related information is displayed in a clearly structured form on the left-hand side in the driver’s field of vision, without restricting their view of the road ahead. The content in the central and right-hand areas of the display can be personalized and is visible to all passengers.

The BMW 3D Head Up Display integrated above the BMW Panoramic Vision projects selected content directly into the driver’s line of sight and purely for their benefit. This display enables highly precise spatial perception – with navigation instructions, for example, or information from the driver assistance systems. The content shown in the BMW 3D Head-Up Display and the BMW Panoramic Vision is perfectly coordinated, with the two complementing each other to create a consistent, clearly structured display experience.

The 17.9-inch Central Display in free-cut design is integrated into BMW Panoramic iDrive as another essential control element. It features sophisticated matrix backlight technology for brilliant graphics and excellent readability in all light conditions. The special free-cut design allows for optimal ergonomic positioning and combines with the improved menu structure featuring QuickSelect to ensure convenient, simple and intuitive touch control.

There is a menu on the Central Display containing widgets that can be moved to the BMW Panoramic Vision by drag and drop. Up to six widgets can be freely arranged in this way to enable quick access to frequently used functions. Further widget content and submenus can be displayed in the BMW Panoramic Vision using the newly developed multifunction steering wheel.

The multifunction steering wheel employs the shy-tech philosophy, meaning its controls are only illuminated when required. The controls for driving assistance and parking functions are located on the left side, while those for infotainment functions, such as phone calls or the media player, can be found on the right. These functions can be operated via a specially designed control panel that provides haptic feedback, allowing the driver to control key functions safely and accurately without taking their eyes off the road.

BMW Panoramic iDrive is underpinned by the BMW Operating System X software. This serves as an intelligent platform for the display and operating system and is designed explicitly for a software-defined vehicle (SDV) approach. The architecture is based on the Android Open Source Project (AOSP) and offers excellent update and upgrade capabilities. This means that the system stays up to date for a long time and allows the continuous addition of new functions and digital services. BMW Operating System X meticulously manages all interaction elements and ensures information is consistently presented in a context-sensitive manner that suits the situation at hand.

One of the system’s key features is its wide-ranging customizability. Content, widgets and displays are individually configurable, allowing them to be adapted to personal preferences. Users can select colors, display schemes and background images to create a personalized digital experience. They will also be able to set their own pictures as the background image for the Central Display using the My BMW App. The appearance of the user interface design colors across all displays automatically adjusts to the selected image. Drivers have a wealth of options for tailoring the user interface design as they wish in Personal mode, enabling even greater customization of displays, interactions, and vehicle-related settings. Further My Modes, such as SPORT, EFFICIENT and SILENT, add to the range of personal setups available to customers.

The BMW ID opens the door to the customizable driving experience with BMW Operating System X. Up to seven different users can sign in with their BMW ID, allowing them to enjoy every drive to the fullest with their individual settings. Before setting off, a message greeting the driver by name – together with their personal profile picture if desired – will automatically appear in the Central Display.

The interplay between the BMW Panoramic Vision, BMW 3D Head-Up Display, Central Display, and multifunction steering wheel – all controlled by BMW Operating System X – creates a consistent, clearly structured display and operating concept. Physical and digital controls combine to deliver a seamless user experience that is designed specifically for driver orientation and ergonomics. In the process, the “hands on the wheel, eyes on the road” principle is reinterpreted and elevated to a more advanced technological level.

BMW Intelligent Personal Assistant, enhanced by Amazon’s Alexa+ AI technology.

The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. The enhanced BMW Intelligent Personal Assistant plays a key role here, enabling numerous vehicle functions, navigation destination entry and media content to be controlled using natural language, without the need for defined voice commands.

The self-learning assistant turns the vehicle into an intelligent digital companion. The voice assistant can be summoned in the usual way with the prompt “Hey BMW” or the push of a button on the steering wheel’s right-hand control panel. The BMW Intelligent Personal Assistant can help to control the windows, air conditioning, seating comfort, phone calls, in-car entertainment and far more besides. It can also be used to call up a large number of function menus or operate certain apps.

The addition of Amazon’s Alexa+ AI technology to the BMW Intelligent Personal Assistant increases the range of functions even further. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological leap forward focused on adding value for the customer. The AI technology used is a large language model (LLM), a type of generative AI that “understands” language and is capable of formulating its own responses. This results in more dialogue-based verbal interaction, enabling intuitive and intelligent exchanges, access to external knowledge bases, cloud-based services and media content, as well as control of vehicle functions. Linking the BMW Intelligent Personal Assistant to an Amazon account allows the user to search for and stream music, listen to the latest news and access a wide range of other content effortlessly. Availability will be gradually expanded, starting with the German and US markets.

At the driver’s request, the BMW Intelligent Personal Assistant is also able to offer proactive suggestions based on usage patterns and other factors. BMW Operating System X further expands this intelligent capability by taking far more contexts into account, e.g. based on the driving situation, environmental analysis or interior sensing.

A highlight of the new BMW 7 Series interior: standard-fitted BMW Passenger Screen takes entertainment for the front passenger to the next level.

The BMW Passenger Screen, which is making its debut in the new BMW 7 Series and will be fitted as standard, is a first for the BMW brand. Together with the Central Display, it forms a defining element of the display and operating philosophy in the new BMW 7 Series. Measuring 14.6 inches, it offers the same sophisticated technology as the Central Display.

The BMW Passenger Screen has been specifically designed to provide entertainment for the front passenger during the journey. The full HD display allows easy and intuitive multi-touch operation. The screen seems to merge seamlessly into the Central Display with free-cut design. It gives the front passenger full access to the wide range of BMW Entertainment options, including video streaming and TV programs, gaming, music and much more besides. Log-in with a BMW ID is not required. BMW Digital Premium includes the necessary data allowance and is available on all the car’s displays. An integrated shield function ensures the driver can stay focused on the task of driving at all times.

If there is no front passenger in the car, the BMW Passenger Screen will automatically switch to a reduced mode and blend harmoniously into the other displays inside the BMW. Here, the display background is adjusted to suit the active My Mode and the ambient lighting.

Extensive upgrade for the unrivalled BMW Theater Screen – 8K streaming, gaming, Zoom video calls.

The BMW 7 Series update also includes a far-reaching upgrade for the BMW Theater Screen. The entire surface of the 31.3-inch 8K touchscreen, together with all its functions, can now be operated by touch. And the occupants in the rear can now also access the BMW video streaming platform and use numerous additional popular entertainment and information apps. The apps are easily downloaded via the BMW ConnectedDrive Store. A wide range of video games is also available via AirConsole.

The connectivity provided by BMW Digital Premium – 4 years of service are included as standard – is all that is requred to download and use the apps. Devices such as headphones and game controllers can be paired via Bluetooth. There is also an HDMI port in the center console e.g. for plugging in a TV streaming stick or laptop.

The BMW Theater Screen additionally comes with a new built-in camera, making it simple to make video calls via Zoom from the rear seats.

Modern, powerful software and electronics architecture for future-proof vehicle functions.

The new BMW 7 Series benefits from the completely new E/E architecture developed for the Neue Klasse as the basis for a “software-defined vehicle” (SDV). This makes the vehicle more intelligent and efficient overall, with greater capabilities. The centralized high-performance computers together boast 20 times more processing power than the current generation of models. This means the vehicle is prepared for upcoming software and function updates, including interactive AI features. The zonal wiring harness architecture reduces harness weight by around 30 percent while saving around 2,000 feet of wiring. As well as enabling shorter, thinner wiring, it uses digital smart eFuses for intelligent power distribution and makes a significant contribution to improving the vehicle’s overall energy efficiency.

The new electronics architecture underpins a more advanced software architecture that will keep all future BMW models fully up to date via software updates. In view of the wealth of digital functions in a software-defined vehicle, it is crucial that functions can be continuously refined on stable software platforms instead of always having to be newly developed. That is what we have achieved with the new BMW model generation, starting with the Neue Klasse.

Top-class in-car entertainment – greatly enhanced entertainment offering, including apps from popular third-party providers.

BMW Operating System X offers customers more in-car entertainment options than ever before. The convenience of using the extensive app, video, and gaming portfolio – with unlimited data – provided with the BMW Digital Premium package is included for four years as standard. A single connection per car is all that’s required, and this is then available to enjoy entertainment offerings on the Central Display, BMW Passenger Screen and BMW Theater Screen.

Customers are also able to access the Video app (powered by TiVo™), which provides an ever-expanding range of content, such as news and live/on demand streaming platforms. Videos can be streamed on the Central Display, BMW Passenger Screen and BMW Theater Screen when the vehicle is stationary. This functionality remains available to use on the BMW Passenger Screen and BMW Theater Screen while on the move. By signing in with existing accounts, customers can resume movies or series from the exact point they left off at home.

The AirConsole app provided by BMW Operating System X offers great entertainment for all passengers – with world-famous classics that have been specially adapted for the in-car gaming experience, such as UNO® Car Party!. Hot Wheels: Xtreme Overdrive™ from Mattel is a new highlight in the extensive AirConsole gaming library. With AirConsole, players can use their smartphones as controllers, allowing all passengers to play with or against each other.

Customers can obtain further games and apps for in-car entertainment from the BMW ConnectedDrive Store. Selected games can now also be controlled with the Bluetooth controllers for standard games consoles. The BMW ConnectedDrive Store already features a total of over 60 apps worldwide. Categories include music & audio, entertainment, gaming, news, and travel & local – and the choice will continue to grow.

BMW Digital Premium: the flexible, complete package for entertainment, security functions and extended navigation features.

The BMW Digital Premium package includes the Security Assistant, which comprises a host of useful functions to give the customer greater peace of mind. Attempted thefts and parking bumps will trigger push notifications in the My BMW App, for instance. And in the event of an accident, the BMW Drive Recorder instantly makes exterior footage of what happened available in the car, and this footage can then be exported to a mobile phone. The anti-theft and parking collision recorder also makes automatic video recordings. The optional Remote Inside and Remote 3D View functions additionally allow customers to take a glance inside their car and check its immediate vicinity using the My BMW App.

In addition, BMW Digital Premium expands the range of navigation functions within BMW Maps. Additional real-time traffic information, satellite views, 3D building models and proactive tips assist with accurate and anticipatory route planning. Information on parking facilities and points of interest is also presented in greater detail. Precise and realistic visualisation of traffic lanes facilitates navigation guidance when dealing with complex road layouts in cities.

The data required for entertainment functions is included with BMW Digital Premium, meaning there is no need for customers to provide a data connection by using a smartphone as a hotspot or signing in to a Wi-Fi network. This connection can be used with the Central Display, BMW Passenger Screen and BMW Theater Screen. What’s more, the 5G-ready vehicle telematics system ensures the best possible streaming speed at all times. The BMW Digital Premium package can be downloaded as desired and has been designed for continuous development. In the new BMW 7 Series, the features of BMW Digital Premium are included free of charge for four years. Once this period has expired, the package can be extended on a monthly or annual basis via the BMW ConnectedDrive Store. New features and services can be added over time to provide an always up-to-date, connected and future-ready digital user experience.

Effortless smartphone integration using Apple CarPlay and Android Auto as standard.

Wireless use of Apple CarPlay and Android Auto is also included as standard. Any available metadata for media titles or route guidance instructions that are active in the current mode is shown to the driver in the BMW Panoramic Vision and BMW 3D Head-Up Display in an intelligently presented form. The QuickSelect widgets continue to be available in the Central Display’s home screen, while the content projected from the smartphone is embedded alongside them so that it fits into the display’s shape. Once linked, the Apple CarPlay / Android Auto icon will be added to the menu bar, allowing the projected content to be displayed in full-screen mode.

The new BMW i7 50 xDrive and i7 60 xDrive: two fully electric variants with a range of outputs.

Two i7 models will be introduced at launch. This underlines how all-electric mobility also has an important role to play at the very pinnacle of the BMW model line-up. The BMW i7 captures the range’s forward-looking premium character with particular flair and now offers an even more effortless drive. More comfortable throttle response, for example, allows even more sensitive control over this luxury sedan, which offers driving pleasure, passenger comfort and a luxurious ambience without compromise – and with zero local emissions. Both of the BMW i7 variants comes with two sound-isolated electric motors. These provide compellingly instantaneous and virtually silent power delivery along with supreme traction and directional stability thanks to the standard all-wheel drive. The new driving sounds, sound effects and acoustic signals of BMW HypersonX add another layer to the all-encompassing experience in the BMW i7 50 xDrive and BMW i7 60 xDrive.

The BMW i7 60 xDrive produces a combined maximum output of 536 hp and maximum system torque of 549 lb-ft. This allows the BMW i7 60 xDrive to accelerate to 60 mph from standstill in about 4.6 seconds onto an electronically limited top speed of 149 mph.

The entry point into the world of purely electric BMW 7 Series is the new BMW i7 50 xDrive. In this variant, the pair of drive units combine to deliver a maximum system output of 449 hp, while posting overall torque of 487 lb-ft. All of which enables the new BMW i7 50 xDrive to power from 0 to 60 mph in about 5.3 seconds and reach a top speed of 130 mph.

The i7 50 xDrive carries a base MSRP of $106,200 while the i7 60 xDrive starts at $124,700 (plus $1,550 desitination and handling for each).

New high-voltage battery: improved range – partly thanks to the increase in usable energy content to as much as 112.5 kWh enabled by sixth-generation BMW eDrive cylindrical cells.

The high-voltage battery in the new all-electric BMW i7 now features the new cylindrical cell from the sixth generation of BMW eDrive technology, which made its debut in the BMW iX3 – the first representative of the Neue Klasse. Compared to the previous Gen5 prismatic cells, the volumetric energy density of the cylindrical cells is 20 percent higher. Combined with increased drive system efficiency, they are a key enabler of longer ranges and faster charging. As a result, the new BMW i7 60 xDrive is now able to offer customers a range in excess 350 miles[1].

The updated i7 is fitted with a new high-voltage battery housing with the same external dimensions as before and with the Gen6 cylindrical cells integrated in a modular arrangement. This solution is unique within the BMW Group’s all-electric portfolio. The high voltage battery’s usable energy content has increased by more than ten percent to a maximum of 112.5 kWh (net).

Thanks to a variety of BMW EfficientDynamics measures, such as the use of silicon carbide semiconductor components for the power electronics (SiC inverters) and friction optimized wheel bearings, overall vehicle efficiency has also been increased by up to seven percent.

Electric motors based on the principle of an electrically excited synchronous motor.

Along with the new high-voltage battery with the latest Gen6 cylindrical cells and the overhauled charging technology, the updated BMW eDrive technology aboard the BMW i7 also comprises the highly integrated drive units at the front and rear axles, These have been optimized through the integration of an SiC inverter and bring together the electric motor, power electronics and transmission within a single, compact housing.

The electric motors in the BMW i7 work according to the principle of an electrically excited synchronous motor, where it is a precisely controllable electrical feed that sets the rotor in motion rather than fixed permanent magnets. This allows the use of critical rare earth metals (required for magnetic components) to be avoided altogether in the manufacture of the rotor.

Adaptive recuperation takes traffic lights into account and can automatically brake the car to a stop.

The BMW i7 boasts a sophisticated system of adaptive recuperation control with the ability to automatically decelerate to a standstill in response to vehicles in front or at traffic lights. This significantly improves driving comfort at near-stationary speeds. Adaptive recuperation generally allows the intensity of brake energy regeneration during overrun and braking to be automatically optimized for the traffic situation, as detected using data from the navigation system and the driver assistance systems’ sensors. When approaching a junction, for example, the level of recuperation can be increased (also possible if route guidance isn’t activated), thereby feeding energy back into the high-voltage battery while harnessing the deceleration effect.

On the open road, on the other hand, the coasting function can take over, allowing the car to “freewheel” with no drive power whenever the driver eases off the accelerator.

In addition to adaptive recuperation, the driver can also choose a high, medium or low brake energy regeneration setting for all driving situations. Driving position B automatically activates the highest recuperation setting, which also produces the distinctive one-pedal feeling. The range horizon clearly illustrates the impact of driving style on the high-voltage battery’s charge level.

The charging experience in the new BMW i7: user friendly, intelligent and efficient with a significantly increased charging rate and standard NACS charge port.

With its electric current strength of up to 630 amps – beyond any other model in its segment – and a significant increase in the maximum charging rate from 195 to 250 kW, the new BMW i7 can now be charged from 10 to 80 percent in just 28 minutes at certain fast charging stations.

Every electrified BMW i7 will be fitted as standard with an NACS charge port, enabling access to the nationwide Supercharger network, as well as adapters for charging at stations with other types of connectors.

Charging-optimized route planning and predictive thermal management for faster DC charging.

The BMW i7 features many innovations for convenient, fast charging on the go, such as charging-optimized routes planned according to individual criteria with automatic battery preparation for faster DC charging, or user-friendly charging stops with Plug & Charge for automatic authentication at charging stations.

The BMW i7 is able to store customised charging settings for multiple individual charging points. If the vehicle returns to a charging point, it will automatically apply the previous settings.

The BMW Maps navigation system calculates a charging-optimized route complete with charging stops if the entered destination is beyond the current range. The driver sets a preferred minimum charge level for when the vehicle reaches both charging points and the final destination, and determines which charging station operators to give preference to. With the help of AI, the system uses past charging cycles to, for example, ascertain the charging power that can realistically be expected, susceptibility to faults and the exact location data of individual charging stations – and then incorporates the optimal charging station into the route planning. To offer customers complete transparency, they are also given information on current occupancy, the number of charging points and connector types. The vehicle and My BMW App synchronize up-to-date information during the journey, allowing passengers to check the route and adapt it if necessary. The availability of places to eat and drink, play areas, restrooms, and shopping facilities near the charging station is also indicated.

Battery preparation preconditions the high-voltage battery to the ideal temperature prior to charging at a DC charging station, thereby increasing the charging rate as soon as the car is plugged in and shortening charging time. When navigating to a DC charging station using BMW Maps, the BMW i7 automatically adjusts the battery to the temperature required. Alternatively, customers are able to activate this function manually via the Central Display or My BMW App. The battery’s current temperature status and the time remaining for battery preparation can be checked at any time by going to Vehicle Status in the BMW i7 or via the My BMW App.

The new BMW 740 and 740 xDrive with six-cylinder in-line combustion engine.

The six-cylinder in-line unit under the hood of the new BMW 740 xDrive belongs to BMW’s latest modular generation. Output has increased 394 hp thanks to updates including a new turbocharger, while peak torque remains 398 lb-ft. The BMW 740 xDrive completes the 0 to 60 mph sprint in less than five seconds and can reach an electronically limited top speed of 155 mph.

The 2027 BMW 740 has a base MSRP of $99,800, and the 740 xDrive starts at $102,800 (plus $1,550 destination and handling for each).

The new BMW 750e xDrive PHEV: coming in 2027.

The plug-in hybrid model, the BMW 750e xDrive, also offers a dynamic driving experience. In this model, the six cylinder in-line engine provides 308 hp and is paired with a 194-hp electric motor integrated into the transmission. This enables the hybrid system to achieve a combined output of 483 hp. Peak torque is 516 lb-ft. The new BMW 750e xDrive requires only about 4.6 seconds for the sprint to 60 mph from rest. Top speed is electronically limited to 155 mph, or 87 mph when driving on all-electric power.

Production of the BMW 750e xDrive is expected to begin in the fourth quarter of 2026.

BMW Symbiotic Drive keeps the driver involved at all times in the interplay of human and artificial intelligence.

The advanced Level 2 driver assistance systems from BMW are designed down to the smallest detail for seamless interaction between assistance and human driving habits. The aim here is not the highest possible level of automation in every situation, but a safe driver assistance experience that offers maximum benefit and remains controllable at all times. As a result, the driver always stays involved in the interplay between human and artificial intelligence. When driver assistance is active, for instance, the driver can accelerate, steer and brake as required, without instantly deactivating the assistance system in the process. The clear operating logic and displays in BMW Panoramic iDrive ensure assisted driving is intuitive and controllable at all times, enabling the safe use of the highest SAE Level 2 automation. The symbiotic interaction between driver and vehicle can also be experienced with active safety functions that work unobtrusively in the background as silent companions, such as the Lane Keeping Assistant. The driver’s intention is determined based on steering behavior and eye tracking, meaning that the system only assists with warnings and steering inputs when the driver is unintentionally drifting out of their lane or an impending collision is detected.

Thanks to BMW Symbiotic Drive, active safety functions will only intervene when danger is detected if the driver is distracted or does not have the situation under control. Safety features include the Lane Keeping Assistant with active lane return, automatic evasion maneuvers within the car’s own lane, Active Blind Spot Detection and Side Collision Protection when there is a risk of a lateral collision, plus Cross Traffic Warning Front with Brake Intervention when turning into a road or exiting a parking space. The Forward Collision Mitigation with Evasion Assistant is also effective in helping prevent frontal collisions using maximum braking power if necessary, and also now does so in response to wildlife crossing the road. Added to which, the exit warning function delays doors being opened, e.g. when there is a cyclist approaching.

Parking has never been so easy – with activation of the new standard Automatic Park Assistant directly from the steering wheel, AI-supported parking space detection and manoeuvre planning.

The standard Parking Assistant Plus package is capable of semi-automated parking, while the redesigned visualization of the surrounding area makes the selection of detected parking spaces even more intuitive. Automated parking maneuvers are carried out more swiftly and smoothly. Parking Assistant Plus provides a 360° all-round view with the option of switching between kerb, 3D and car wash views. The Maneuver Assistant is able to record and then perform recurring maneuvers (covering a distance of up to 650 feet). The Parking Assistant Professional offers the complete package, additionally providing extensive options for carrying out parking and stored manoeuvres remotely from up to six metres away using the My BMW smartphone app. All driver and parking assistance functions can also be activated digitally from the BMW ConnectedDrive Store at a later stage.

Adaptive Chassis Control Professional with Integral Active Steering and active roll stabilisation for maximum ride comfort and handling precision.

The Adaptive Chassis Control Professional available as an option for selected models offers customers another way of maximising not just the ride comfort of the BMW 7 Series but also its agility and steering precision. This adds an active roll stabilisation feature that uses a 48V electric motor positioned in the center of the vehicle and active anti-roll bars to smooth out – exceptionally quickly and precisely – the lateral forces inducing body roll through dynamically taken corners. Adaptive Chassis Control Professional improves agility, directional accuracy and handling precision, and also enables highly dynamic steering response thanks to its ability to stabilise body roll more effectively. As a result, the driver enjoys extremely precise reactions from the steering and particularly fleet-footed performance. The potential for lateral acceleration and dynamic handling is also increased with Adaptive Chassis Control Professional, due to the optimum distribution of roll moment as a function of the driving state and the resulting balance between the contact forces at the front and rear wheels.

Active roll stabilization also increases comfort when driving in a straight line by decoupling the fixed connection between each axle’s wheels provided by a conventional anti-roll bar. As a result, suppression of body vibrations is also improved when driving straight ahead or at low levels of lateral acceleration: since the adaptive two-axle air suspension with self-levelling function maintains the full range of spring travel even when the vehicle is heavily laden, the addition of active roll stabilization makes it possible to activate a softer air spring setting and increase ride comfort. The amount of body roll caused by surface imperfections on one side of the vehicle is reduced thanks to the decoupled anti-roll bars. This has the effect of decreasing the lateral acceleration forces and the obtrusive side-to-side head movements they can cause.

As well as reducing rolling movements caused by bumps in the road on one side of the car, the Active Roll Comfort function fitted in the latest BMW 7 Series goes further still by actively adjusting the body height on the corresponding side of the vehicle at the same time. The scope of functions included with the Adaptive Chassis Control Professional option allows the 7

Driving pleasure meets the pleasure of being driven: unique combination of driving dynamics and comfort.

The BMW Digital Key Plus: far more than just a key.

The BMW Digital Key Plus is becoming the preferred form of vehicle access. Here, smartphones and smartwatches from all leading manufacturers can be easily set up to work as a vehicle key. Ultra-wideband (UWB) and Bluetooth technology are used to enable the smartphone and vehicle to communicate with one another at close range. The UWB technology allows the user’s location to be pinpointed extremely precisely while also ensuring the highest possible level of vehicle access security (certified according to the Car Connectivity Consortium standard). Customers are able to share the digital key with others easily and securely using a messaging app, while setting individual roles and rights at the same time. It also enables the use of additional functions via the customer’s smartphone wallet, such as remote operation of the trunk lid.

A welcome sequence – featuring visual effects to accompany the customer as they move from the outside of the vehicle into its interior – begins when the customer approaches their car with the BMW Digital Key Plus. The welcome varies depending on the car’s specification. From approaching the car to pulling away in it, the driver can simply leave their smartphone in their pocket the entire time.

In addition to the BMW Digital Key Plus, the driver is also able to use the high-quality physical key to open and lock the vehicle at any time.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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BMW’s Newest Flagship Vehicle Debuts in One of New York City's Most Iconic Landmarks. 

Woodcliff Lake, NJ – April 21, 2026... Tomorrow, BMW will take over Vanderbilt Hall at Grand Central Terminal in the heart of New York City for the world premiere of the new BMW 7 Series. It’s one of the brand’s most significant and important reveals in a generation, staged inside one of the most recognized landmarks on earth. 

Grand Central Terminal is synonymous with New York City, and Vanderbilt Hall has long served as the backdrop for the city’s most defining moments. Tomorrow, it becomes the stage for a car that represents a complete rethinking of what BMW's flagship sedan can be. 

The new BMW 7 Series will spearhead the roll out of Neue Klasse technologies into product lines, across all powertrains and into all segments – BMW's most significant architectural shift in decades. The result is a car that honors the legacy of the nameplate while pushing the brand's design language, technology, and standard of luxury into entirely new territory. 

"New York has always been a place where the world arrives. Tomorrow, so will the future of BMW," said Sebastian Mackensen, President and CEO of BMW of North America. "Only an iconic location such as Grand Central Terminal could serve as a fitting backdrop for the world premiere of an icon like the BMW 7 Series. This is not just a new model, it’s a whole transformation.”

The BMW 7 Series has always been the car that signals where BMW is headed, and this generation is no different. As the Neue Klasse design language and technology expands across BMW's entire

lineup in the coming years, the 7 Series is the first expression of that transformation at its highest level, the proof point for everything that follows.  

Tomorrow marks the beginning of a new chapter for BMW. The world premiere takes place April 22, 2026, at Grand Central Terminal in New York City. Media interested in attending should contact BMW@Golin.com for more details.   

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BMW Group in the United States.  

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. 

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA. 

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Woodcliff Lake, NJ – April 1, 2026… BMW of North America today reported Q1 2026 sales results for the BMW and MINI brands in the U.S.

BMW.

BMW sold 84,231 vehicles in Q1 2026, which represents a 3.9% decrease vs the 87,615 vehicles sold in the first quarter of 2025. 

“Our results this quarter reflect the impact of broader market trends across the industry, however in spite of these headwinds, we outperformed the overall market,” said Sebastian Mackensen, President & CEO, BMW of North America. “Going forward, we remain confident in the strength of our brand and products. BMW continues to offer the freshest and most diverse lineup of internal combustion, plug-in hybrid, and fully electric vehicles. We are particularly excited about the forthcoming arrival of the electric BMW iX3, the first vehicle of our Neue Klasse, which today was named World Car of the Year, and World Electric Vehicle.” 

BMW Electrified Vehicles. 

In the first quarter of 2026, nearly 12% of BMW vehicles sold in the U.S. had either a battery electric (BEV) or plug in hybrid (PHEV) drivetrain. The 9,856 “electrified” vehicles sold in the first quarter represent a 50% decrease from the 19,761 vehicles sold in the first of 2025. 

MINI.              

MINI sales totaled 6,261 vehicles in the first quarter of 2026, which represents a decrease of 10.2% from the 6,976 vehicles delivered during the same period in 2025.

Table 1: New Vehicle Sales BMW of North America, LLC, Q1 2026.

The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars.  Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q1 2026 report occurred between January 5, 2026 and March 31, 2026.  

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BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 356 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA .

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• New Update Makes Owning and Servicing BMW and MINI Vehicles More Affordable.
• Value Service Program Supports Premium Customer Experience and Ensures Expert Care from Certified Technicians. 

Woodcliff Lake, NJ – April 1, 2026… BMW of North America recently announced an update to its Value Service Program aimed at making BMW and MINI vehicles more accessible and affordable for consumers in the U.S. As of March 1^st, 2026, BMW and MINI models are now eligible for Value Service pricing once they reach 37 months of age, regardless of model or chassis, which will lower maintenance costs for owners and ensure that their vehicles receive expert care from certified BMW-trained technicians.

By cross-referencing local competitive rates, the Value Service Program ensures that BMW and MINI owners receive preferential pricing for services—and that all maintenance is performed by certified BMW technicians using genuine BMW parts. With this, customers are ensured the highest standards of quality and reliability at competitive rates, backed by a 2-year warranty on parts. The extension of the Value Service Program is seamless, taking immediate effect following the conclusion of the initial three-year / 36,000-mile standard maintenance period.  

“Creating a premium customer experience starts at the point of purchase and continues through all phases of ownership,” said Neal Guthrie, Vice President Customer Support and Aftersales, BMW of North America. “We know that long-term maintenance costs are an important consideration when shopping for a premium vehicle. With the extension of our Value Service Program, we are working with our dealers to ensure that every customer receives the level of quality and care they deserve, at a competitive price. This is just one more example of how we’re putting our customers first.”

Prior to this update, specific models became eligible for Value Service pricing at different times, which was based on the end date of a model’s production cycle. Eligibility is now simplified and expanded, beginning at the end of every vehicle’s standard maintenance plan.

For further information on how BMW and MINI are continuing to make premium service more affordable, please visit BMW Maintenance or MINI Maintenance.

Key Highlights of the Updated Value Service Program.

• Age-Based Eligibility:
  Vehicles now qualify for Value Service pricing once they reach 37 months of age, regardless of model or chassis. (ALPINA models not included).
• Seamless Transition:
  This expanded eligibility takes effect immediately after the standard new vehicle maintenance period ends (36 months / 36,000 miles), eliminating any gap in service availability and ensuring continuous premium care for more BMW and MINI vehicles.
• Comprehensive Service Offerings:
  Participating BMW and MINI dealerships offer up to 11 services, including oil changes, engine air filter, cabin microfilter replacements, front and rear brake pads and rotors, windshield wipers, and spark plugs.
• Strong Dealer Participation:
  Over 90% of BMW and MINI dealerships are enrolled in the program, with 94% of BMW and 96% of MINI centers participating. More than 95% of these dealerships provide an extensive portfolio of Value Service offerings.
• Competitive and Transparent Pricing:
  Customers can easily check pricing by finding their nearest participating dealership at BMW Value Service or MINI Value Service and entering their vehicle’s VIN, or they can check directly on a participating dealership’s websites. The program offers premium, competitively priced maintenance options that are inclusive of parts and labor.
• Integrated Customer Experience:
  The Value Service Program integrates with the MyBMW and MINI apps providing customers with proactive notifications when services are due. This includes tele-service alerts followed by Value Service offers, ensuring customers stay informed.
• Eligibility Duration:
  Vehicles qualify for Value Service up to a maximum age of 20 years. (ALPINA models not included).
• Expanded Customer Reach:
  The new Value Service offer will allow for 80% of vehicles on the road, extending service benefits to even more BMW and MINI owners.

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BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 356 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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New York/Munich. An international jury of 98 motoring journalists has awarded the BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 678–805 km (WLTP); CO₂ class(es): A)* not one but two titles. The first Neue Klasse model was named the 2026 “World Car of the Year”, beating out competitors across all powertrain categories. In addition, the BMW iX3 won the 2026 “World Electric Vehicle” accolade. During extensive test drives, the model impressed the jury with its outstanding performance and driving dynamics, as well as its standout technology features. For the BMW Group, this marks the tenth and eleventh title wins at the prestigious World Car Awards. Earlier, on 26 February, Oliver Zipse, Chairman of the Board of Management of BMW AG, was named “World Car Person of the Year” for 2026.   

The BMW iX3 is the first Neue Klasse model. It was presented at the IAA Mobility 2025. An instant success, it has established a new design language and set standards for driving dynamics and performance. A range of up to 805 kilometres, battery charging at up to 400 kW and an energy consumption of just 17.9–15.1 kWh/100 km (WLTP) demonstrate the outstanding abilities of the new BMW iX3. The new BMW Panoramic iDrive brings innovation to the interior. The high-performance control unit Heart of Joy and BMW Dynamic Performance Control take driving pleasure to an entirely new level. Plenty of compelling reasons for the expert jury at the World Car Awards to declare the BMW iX3 the 2026 “World Car of the Year” – and thus the standout new vehicle on the international automotive markets – following extensive test drives. On top of that, the model won the 2026 “World Electric Vehicle” title. The awards were announced at the 2026 New York International Auto Show (1–12 April 2026).

The success of the BMW iX3 is based on the independent assessment of 98 journalists from 33 countries. They gave their detailed evaluations after test driving the various vehicles involved in the competition. The organisers of the World Car Awards collected and documented this data, which formed the basis for the final verdict. The BMW iX3 beat out 57 high-class contenders to take the “World Car of the Year” title. A total of 43 vehicles were in the running for the title of “World Electric Vehicle”.

Mike Reichelt, Head of Neue Klasse BMW, says: “We are happy with this fantastic accolade for the BMW iX3, the first representative of our Neue Klasse. The BMW iX3 marks the beginning of a new era at BMW – in terms of design language, range, charging capacity as well as driver assistance – and BMW Panoramic iDrive. Above all, the BMW iX3 represents the next generation of Sheer Driving Pleasure powered by the Heart of Joy. The innovations from the Neue Klasse will benefit our entire product portfolio.”

The BMW iX3 represents the technological quantum leap of the Neue Klasse.
As the first Neue Klasse model, the BMW iX3 brings a new era of driving pleasure to the road. The completely new design language of the fully electric Sports Activity Vehicle (SAV) makes for a distinctive appearance. The interior is defined by the new BMW Panoramic iDrive infotainment system. It is based on BMW Operating System X, which ensures excellent update and upgrade capability as well as context-sensitive, situationally aware control of all display and operating elements. The BMW Panoramic iDrive combines four key elements to form a unique display and operating system. The BMW Panoramic Vision is a newly developed information projection from A-pillar to A-pillar in the lower part of the windscreen with permanently visible, clearly structured information displays. It is complemented by the 17.9-inch, Free-Cut Design Central Display with high-resolution matrix backlight technology for intuitive touch control. The other two elements are the optional BMW 3D Head-Up Display and the multifunction steering wheel with Shy Tech controls.

The BMW iX3 50 xDrive is powered by two electric motors that together deliver 345 kW/469 hp and 645 Nm of torque. It accelerates from zero to 100 km/h in 4.9 seconds and has a top speed of 210 km/h. At the heart of the new electronics and software architecture are four superbrain high-performance computers. Each is assigned a core function in the BMW iX3. The Heart of Joy manages driving dynamics, with additional computers controlling automated driving and parking, infotainment and essential and comfort functions. These superbrains offer up to 20 times higher computing power compared to previous BMW models. The Heart of Joy and the BMW Dynamic Performance Control software developed in-house deliver a confident and precise driving experience, perfect traction, efficient recuperation and – thanks to precise control of the electric motors – the smoothest stopping process in BMW history.

The sixth-generation BMW eDrive technology comprises a new drive with a fundamentally new high-voltage battery concept and 800-volt technology. It enables significantly longer ranges, faster charging at up to 400 kW and support for bidirectional charging functions. The high-voltage battery in the BMW iX3 50 xDrive now provides 108.7 kWh of usable energy, enabling a range of up to 805 kilometres on the WLTP cycle. At a DC fast charger, energy for up to 372 kilometres of range¹ can be added to the battery in 10 minutes.

Oliver Zipse named “World Car Person of the Year”.

The development of the Neue Klasse is inextricably linked to Oliver Zipse. As Chairman of the Board of Management of BMW AG from 2019, he guided the company through a period of profound changes and strategic transformation. This is when the groundwork was laid for the Neue Klasse models, marking the extraordinary transformation of the BMW brand. The jury explained: “Under his leadership, BMW has pursued a technology-open approach to electrification, digitalisation and sustainability, while maintaining a strong focus on brand identity and profitability. Zipse’s steady, engineering-led leadership has helped shape BMW’s direction in a rapidly evolving global automotive landscape.”

The jury members provide more than 413 million readers with information about automobiles.
The World Car Awards are presented annually, based on the verdicts of an international jury. The awards were created in 2003 to recognise outstanding innovations and new products from around the world. Over more than 20 years, they have firmly established themselves as a complement to national and regional awards. The jury members’ test results help more than 413 million readers worldwide with their purchasing decisions, making the award one of the most coveted accolades in the international automotive industry.

Vehicles eligible for “World Car of the Year” must be produced in volumes of at least 10,000 units/year. They must also be priced below the luxury-car level in their primary markets. Models eligible for “World Electric Vehicle” must be produced in volumes of at least 5,000 units/year. Another requirement is that a vehicle must have been on sale in at least two major markets – China, Europe, India, Japan, Korea, Latin America, USA – on at least two separate continents within the period 1 January 2025 to 30 March 2026. In addition to the “World Car of the Year” and “World Electric Vehicle” titles, this year’s event features awards in a further four categories.

Tenth and eleventh World Car Award wins for the BMW Group.
Prior to this year, the BMW Group had already won nine titles at the World Car Awards since the event was launched. The BMW 3 Series win of the “World Car of the Year” award in 2006 was a particular highlight. The two titles won by the Bavarian premium carmaker in 2026 see the new BMW iX3 add to the latest string of awards won by BMW models. Other recent events where the first Neue Klasse model scored successes were the “Best Cars” awards of German “auto motor und sport” magazine and the “Car of the Year Awards 2026” of British “What Car?” magazine. In addition, the BMW iX3 was named “Car of the Year” in several other countries and received the “Golden Steering Wheel” award for “Best Innovation” from “Auto Bild” and “Bild am Sonntag,” both published by Axel Springer Verlag (Germany).

• The core of the brand reinterpreted: modern, timeless, and unmistakable.
• Modern BMW 2.5-box silhouette with long wheelbase, short overhangs, and flared wheel arches.
• New front-end design: kidney grille and four-eye light signature form a unified geometry-and-light element.
• Driver-focused interior anchored by the BMW Panoramic iDrive and the free-cut central display.
• Gen6 BMW eDrive technology with 800-volt architecture enabling 400kW DC charging and a projected 440 miles of range.
• BMW Symbiotic Drive and available Level 2+ automated driving with intuitive human-vehicle assistance.

Woodcliff Lake, NJ – March 18, 2026… The BMW 3 Series is the essence of the BMW brand. For five decades, this icon has stood for sporty driving pleasure, unmistakably attractive design and consistent progress. A legacy to which every generation of the BMW 3 Series is committed. The new, fully electric BMW i3 enhances the familiar character of the BMW 3 Series with additional, unique features. 

As the next model in the Neue Klasse, it represents a technological quantum leap into a new era. The first all-electric BMW 3 Series launches as the BMW i3 50 xDrive, which has an electric motor on both the front and rear axles. The combined system power output is

463 hp[1] while maximum torque is 476 ft-llb. The highly efficient sixth-generation BMW eDrive technology, together with the new BMW Panoramic iDrive and Heart of Joy, delivers driving pleasure on a level never experienced before. With BMW Symbiotic Drive, the assisted driving experience is also entering a new era. The BMW i3 also stands for a modern interpretation of the hallmark design features of a BMW Sedan.

As a representative of the new design language, the new BMW i3 is immediately recognizable as a BMW 3 Series – assured, dynamic, and intelligent. The hallmark BMW sporty silhouette proportions are reflected in the new 2.5-box design. Notable features are the long wheelbase, the greenhouse that slopes towards the rear and the short overhangs. The four-eyed face is familiar, yet still new. The BMW grille and twin headlights merge into an innovative light signature, creating a powerful and expressive unit. The rear end, featuring horizontal rear lights, further highlights precision and technological progress. The boldly flared wheel arches emphasise the sporty, wide stance of the new BMW i3.

Sportiness and driving pleasure are invariably embedded in the DNA of the BMW 3 Series. The new BMW i3 maximizes the capabilities of the all-new EV architecture, offering impressively precise, effortless, and assured handling. The Heart of Joy high-performance computer shapes the BMW i3 driving experience. Its responses are ten times faster than in previous systems. Together with three other superbrain high-performance computers, the Heart of Joy forms the centrepiece of the new software and electronics architecture.

The new BMW i3 stands out for its excellent suitability for long journeys. Its estimated range is up to 440 miles (estimated range of up to 440 miles according to preliminary BMW AG tests based on the EPA’s test procedure standards). DC charging capacities of up to 400 kW also drastically reduce charging times. Sixth-generation BMW eDrive technology provides the prerequisites for this rapid progress. It comprises highly efficient electric motors, 800-volt technology, and new high-voltage batteries with new cylindrical cells. The cell-to-pack design used enables high energy densities at pack level and a flatter high-voltage battery. The BMW i3 also features the bidirectional charging functions Vehicle-to-Load, Vehicle-to-Home and Vehicle-to-Grid charging functions.

The BMW i3 will be manufactured at the BMW Group plant in Munich, which is the home plant of BMW. For more than a hundred years, the plant in Milbertshofen, in the north of Munich, has been producing premium vehicles. Over the last four years, the plant has seen significant modernization: Alongside a new body shop, a cutting-edge vehicle assembly area incorporating logistics space has been constructed. The new buildings are in their final stages of expansion. Production of the new BMW i3 will start in these halls from August 2026. The first vehicles will be delivered from autumn this year. One year later, the production portfolio will be switched to exclusively fully electric vehicles of the Neue Klasse. The plant conversion includes a large number of modernization measures.

Design. The core of the brand reinterpreted: modern, timeless, and unmistakeable.

In line with BMW's new design language that debuted with the iX3, the i3 embodies a contemporary take on the distinctive design elements synonymous with the BMW brand. At the same time, the BMW i3 combines future-oriented dynamics with the hallmark proportions of a sporty BMW sedan. The DNA of the BMW 3 Series, which has been successful for decades, is immediately apparent in its modern 2.5-box design.

Precise lines and striking surfaces characterise the clear, reduced external appearance of the BMW i3. The modern interior has a sporty and inviting design. Advanced digitalization shapes the user experience just as fundamentally as the hallmark BMW driver orientation.

2.5-box design with distinctive surfaces, long wheelbase and short overhangs. 

The outline of the new BMW i3 maintains the classic, sporty proportions typical of BMW. With a modern 2.5-box design, the i3 is unmistakably identifiable as a BMW. 

The appearance is defined by the long wheelbase, the striking surfaces, and the short overhangs. The look of the design is both modern and dynamic. Short overhangs and powerfully shaped wheel arches emphasize the sporty stance. A distinctive design feature is the greenhouse, set back from the main structure. In combination with the flared wheel arches, this creates a powerfully athletic shoulder surface. The precise character line, positioned low on the body surface, brings the BMW i3's visual center of gravity closer to the road. 

Concealed window seals ensure a direct, harmonious transition between the glass surfaces and the bodywork. When the BMW Digital Key Plus is near, the flush-mounted door handles automatically extend. 

Familiar, yet new: The front of the BMW 3 Series – a symbiosis of geometry and light. 

The front end of the new BMW i3 presents the face of the Neue Klasse in a distinctive, modern form. The iconic BMW grille and twin headlights seamlessly integrate with the front sensors, creating a unified visual element that exemplifies the harmony of geometry and light. With meticulous precision, they effectively highlight the broad design of the vehicle. 

The light signature, arranged horizontally, spans nearly the whole front. Two daytime driving lights on the left and right with integrated turn indicator function create a new, modern look for the hallmark BMW four-eye face. The optional Iconic Glow exterior package further enhances the visual depth effect of the BMW grille. Precise contour lighting emphasizes the attractive look.

Occupying its spot in the "valley" of the sculptured hood, the redesigned BMW roundel sits above the grille. The front is dynamically inclined towards the road in a shark-nose design, thus emphazising the overall sporty character.

BMW Iconic Glow exterior package for customizable lighting effects. 

The new BMW i3 comes to life with its light animation as soon as the driver approaches the vehicle. The Welcome Light Animation begins on the exterior of the vehicle and continues in the interior. The Welcome and Goodbye Animations vary depending on the equipment level. The optional BMW Iconic Glow exterior package offers three impressive lighting animations. Balanced, Relaxed and Excited are available. Customers can individualise the Welcome Light Animation of their BMW i3 to their personal taste.

Powerful rear, horizontal light signature.

Similar to the front of the vehicle, the rear of the new BMW i3 features a contemporary and dynamic design language. The athletic shoulders with strongly inset greenhouse are a characteristic feature of the rear end. The prominently flared wheel arches emphasize the width of the sedan and its broad stance on the road. Located at the lower rear, a diffuser element emphasises the dynamic qualities of the BMW i3.

Strongly horizontally aligned rear lights feature a new three-dimensional light signature and extend far into the prominent shoulders. Two light elements per side reinterpret the familiar L-shaped BMW rear lights in a new, abstract form. At the same time, they underlscore the width and the distinctive character of the BMW 3 Series. The BMW roundel is again located in the "valley" between the rear lights. 

Expressive: New M Le Castellet Blue metallic paint finish. 

A total of eleven different exterior colors will be available at the market launch of the new BMW i3. The new metallic color M Le Castellet Blue is exclusive to the range. Solid, frozen, and metallic finishes are also available. 

Interior: An inviting experience space – driver-oriented, digital, and modern. 

The interior of the BMW i3 brings the design language of the Neue Klasse to life with clear intensity. The interior design is dynamic, airy, and modern and stands for optimal driver orientation, redesigned user interaction, and a harmonious interplay of geometry, light, and sound. Digital and real content merge through the coordinated design of the ambient light and the graphics on the central display and the BMW Panoramic Vision.

The Free-Cut Design Central Display is angled slightly towards the driver. The lines of the instrument panel flow horizontally on both sides into the dynamically designed door panels. This creates an enveloping wrap-around effect for the passengers, which continues throughout the interior. The standard panoramic roof with climate comfort glass, in combination with the large window areas, creates a feeling of space flooded with light.

Driver orientation: Precise and intuitive. 

The BMW Panoramic Vision and the optional BMW 3D Head-Up Display project driving-relevant information directly into the driver's line of sight. This eliminates the need for cockpit displays behind the steering wheel, which is now completely redesigned. For the first time in a BMW 3 Series, it has a center spoke in the upper section. In addition to distinctive thumb rests for improved ergonomics, it has multifunction buttons for intuitive operation. This follows the hallmark BMW principle of "Hands on the Wheel, Eyes on the Road". An M Sport steering wheel with a flattened, dynamic design and spokes at the four and eight o'clock positions is optional as an alternative to the sports steering wheel.

The Free-Cut Design Central Display equipped with matrix backlight technology is also positioned right next to the steering wheel, angled towards the driver for even more direct driver orientation.

The BMW i3 offers customers comprehensive options for personalization in the areas of lighting, sound, displays and drives via My Modes. 

Multifunction seat and BMW M Sport seat optional. 

The new BMW i3 comes with sporty and elegant seats that provide a high level of comfort and secure lateral support. Multifunction seats are available as an option. BMW M Sport seats are also available, which feature a sporty, expressive design and distinctive side bolsters for more secure lateral support.

The BMW i3 features electrically operated door latches front and rear. The center console between the driver and passenger seats includes a storage area with inductive charging function, the gear selector, and physical buttons for parking brake and hazard warning lights. 

Choice of numerous interior designs. 

The BMW i3 features precisely coordinated interior designs with its selection of materials and hues. The Contemporary version is available with Veganza upholstery in Agave Green, Digital White, Castanea, and Black. The leather-like, high-quality material is also used in the BMW M Design World, here in Black combined with M Performtex. In the BMW Individual version, exclusive black Merino leather provides luxurious seating comfort.

Sporty style with the M Sport package. 

The M Sport package is available as an option for the new BMW i3. Among other things, it includes the M Aerodynamic package, a sports steering wheel, exterior mirror projection with M logo, and unlocks the choice of blue calipers for the M Sport brakes.

Display and operating system, digital user experience. Modern digital technology meets hallmark BMW driver orientation.

For decades, BMW vehicles have been regarded as leaders in intuitive operation and exceptional ergonomics. This also applies to the latest BMW Panoramic iDrive display and operating system with BMW Operating System X in the new BMW i3. The entire system adheres to one principle: the right information, in the right place, at the right time. It is controlled by ergonomically optimized analog and digital control elements. Many of the BMW i3's innovations in the area of display and control technology are protected by patent applications.

BMW Panoramic Vision: Focus on driver orientation. 

At the heart of the display and operating system is the BMW Panoramic Vision. This is a newly developed type of display in which information is projected onto a specially coated area in the lower part of the windscreen that stretches from A-pillar to A-pillar. The content shown in this area is always visible and forms the visual basis of the entire display and operating concept. Key driving information is displayed on the left-hand side, clearly structured and in the driver’s line of sight, without restricting their view of the road ahead. The contents shown in the central and right-hand areas of the display can be personalized and are visible to all occupants.

BMW 3D Head-Up Display: Animations enable spatial perception. 

The optional BMW 3D Head-Up Display integrated above the BMW Panoramic Vision projects selected content directly into the driver’s line of sight for their exclusive benefit. This display enables particularly precise spatial perception – for example in the case of navigation instructions, or information from the driver assistance system. The contents of the BMW 3D Head-Up Display and the BMW Panoramic Vision are perfectly coordinated and complement each other, for a consistent, clearly structured display experience.

Free-Cut Design Central Display. 

The 17.9-inch Central Display in Free-Cut Design is integrated into the BMW Panoramic iDrive as a further essential control element. It features advanced matrix backlight technology with a resolution of 3,340 x 1,440 pixels, for a brilliant display that is easy to read in all lighting conditions. The specific shape in the Free-Cut Design allows for ergonomically optimal positioning, and thanks to advanced menu structure with QuickSelect, it offers comfortable, simple and intuitive operation via touch. There is a menu on the Central Display containing widgets that can be moved to the BMW Panoramic Vision by drag and drop. Up to six widgets can be freely arranged in this way to enable quick access to frequently used functions. Using the multifunction steering wheel, further contents and submenus of the widgets can be displayed in the BMW Panoramic Vision.

New multifunction steering wheel with Shy Tech operating elements. 

The multifunction steering wheel employs the Shy Tech philosophy, meaning buttons are only illuminated when the corresponding functions are available. The controls for driving assistance and parking functions are located on the left side, while controls for infotainment functions such as telephone or media player are on the right. These functions can be operated via a special control panel that provides haptic feedback. This enables drivers to control key functions safely and accurately without needing to take their eyes off the road. The keys’ logical arrangement supports intuitive use and contributes significantly to the overall ergonomic design of the system.

Customizability as a key feature of the system. 

Contents, widgets and displays are individually configurable, allowing them to be adapted to personal preferences. Users can select colors, display schemes, and background images to create a personalised digital experience. There is a wealth of options enabling users to customise the user interface design in Personal Mode in line with their own preferences, enabling advanced individualisation of displays, interactions and vehicle-related settings. Further My Modes such as Sport, Efficient and Silent add to the range of personal setups available to customers. 

The BMW ID opens the door to the customisable driving experience with BMW Panoramic iDrive. Up to seven different persons can sign in to the vehicle with their BMW ID, allowing them to enjoy every drive to the full with their individual settings. The personalization process begins with initial registration in the vehicle, which is done by scanning a QR code in the Central Display using a smartphone. The personal BMW ID is then added to the car and the user is guided through the main steps of initial setup, which can also be started prior to vehicle handover via the My BMW App if desired. At the same time, the vehicle is automatically stored in the My BMW App along with the corresponding profile. All personal vehicle settings, such as the configuration of the BMW Panoramic Vision, media favorites, recent destinations, seat settings with entry and exit configuration, and much more, are now automatically available for every journey provided the profile has been linked to a BMW Digital Key Plus or physical key. Before setting off, a message greeting the customer by name will automatically appear in the Central Display – along with their personal profile picture, if desired.

The BMW Intelligent Personal Assistant. 

The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. A key role is played by the BMW Intelligent Personal Assistant, the operating concept in the new BMW i3. It enables the control of numerous vehicle functions, navigation destinations and media contents using natural language, without the need for defined voice commands. The self-learning voice assistant can be activated in the usual way with the prompt “Hey BMW” or by pressing a button on the steering wheel’s right-hand control panel. Following initial setup, the BMW Intelligent Personal Assistant is positioned in the center of the BMW Panoramic Vision by default and is always able to react appropriately to the specific context. If desired, the BMW Intelligent Personal Assistant can make proactive suggestions based on usage behavior and more. This intelligence is further enhanced by the BMW Operating System X, which considers significantly more contexts, such as driving situations, environmental analysis, and interior recognition.

The addition of Amazon’s Alexa+ AI technology¹ to the BMW Intelligent Personal Assistant increases the range of functions even further. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological quantum leap focused on added customer value. 

The AI technology used is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. This makes for more dialogue-oriented voice interactions; it enables intuitive and intelligent exchanges and supports access to external knowledge bases, cloud-based services and media contents as well as the control of vehicle functions. Linking the BMW Intelligent Personal Assistant to an Amazon account allows the user to search for and stream music, access the latest news, and use a wide range of other content with ease.

The interplay between BMW Panoramic Vision, BMW 3D Head-Up Display, Central Display, and multifunction steering wheel – controlled by BMW Operating System X – creates a consistent, clearly structured display and operating concept. Physical and digital operating elements combine to create a unified user experience that is consistently designed with driver orientation and ergonomics in mind.

The BMW Digital Key Plus becomes the preferred vehicle key. 

This means that smartphones and smartwatches from all leading manufacturers (incl. Apple, Samsung, Google) can be easily set up to work as a vehicle key. Ultra-wideband (UWB) and Bluetooth technology are used to enable smartphone and vehicle to communicate with one another at close range. The UWB technology allows the user’s location to be pinpointed extremely precisely while also ensuring the highest possible vehicle access security (certified according to the Car Connectivity Consortium’s standard).

The BMW Digital Key Plus has further benefits to offer in addition to highly convenient vehicle access. Customers can share the digital key with others easily and securely using a messaging app, while defining individual roles and rights at the same time. It also enables the use of additional functions via the smartphone wallet, such as remote operation of the trunk lid.

BMW Operating System X with high update and upgrade capability.  The BMW Panoramic iDrive software is based on BMW Operating System X. It serves as an intelligent platform for the display and operating system and is consistently designed for a software-defined vehicle approach. The architecture is based on the Android Open Source Project (AOSP) and offers a high level of update and upgrade capability. As a result, the system remains up-to-date in the long term and can be continuously expanded with new functions and digital services. The BMW Operating System X meticulously manages all aspects of interaction and guarantees that information is consistently presented in a context-sensitive manner aligned with the situation.

Superbrain high-performance computers and new architecture. Compute faster and update more flexibly.

At the heart of the new architecture are four superbrain high-performance computers. Each is assigned a core function in the new BMW i3: The Heart of Joy primarily manages driving dynamics, while separate computers are dedicated to automated driving and parking, infotainment, and essential and comfort functions like vehicle access and climate control. They offer up to 20 times higher computing power compared to previous BMW models.

Electronics in four zones: More efficiency, less weight. 

The four-zone electrical architecture reduces the complexity of the cable harnesses. In addition, the new BMW i3 uses Smart eFuses instead of classic fuses. This intelligent and flexible power protection combined with the zonal architecture enables shorter and thinner cables, saves weight, reduces energy consumption thanks to intelligent power distribution and increases overall vehicle efficiency. 

Over-the-air updates allow for continuous improvements. 

The new BMW i3 will continue to receive new functions, optimized performance, or AI-supported features via software updates long after purchase. With its superbrains, zonal electronics architecture and smart software, the new BMW i3 combines classic driving pleasure with digital intelligence, creating a unique symbiosis between human and machine. All future BMW models will feature the electronics and software architecture developed for the Neue Klasse.

Driving experience.  Heart of Joy and BMW Symbiotic Drive for a new dimension of driving pleasure and the joy of assisted driving.

The new BMW i3 brings sportiness, preciese handling, and long-distance comfort into the age of the Neue Klasse and make full use of previously unattainable potentials of electromobility. The Heart of Joy defines the brand-new driving experience – delivering greater accuracy, improved assurance, and heightened agility. In combination with the advanced suspension technology of the BMW i3, this creates a completely new dimension of driving pleasure. Multiple driving and parking assistance systems, which operate in synergy and securely with the driver while maintaining the unique BMW character, provide increased safety and convenience for everyday driving.

Heart of Joy: Ten times faster than previous systems. 

As one of four superbrains, the Heart of Joy, together with the BMW Dynamic Performance Control driving stack, forms the high-performance control unit of the BMW i3. Control systems in vehicles have a long tradition at BMW. It began back in 1979 with the first use of an Anti-lock Braking System (ABS) in the BMW 7 Series. 

The Heart of Joy controls drive, brakes, some steering functions, and recuperation. It works at a new level and responds ten times faster than previous systems. The result is exceptionally effortless and assured handling. This allows the BMW i3 to navigate corners precisely and with a light touch for maximum accuracy. The Heart of Joy reduces the number of necessary control interventions. The resulting cornering behavior is more consistent and predictable, which contributes to an even greater feeling of safety.

Soft-Stop: The smoothest stopping process in BMW history. 

The electric motors' precise control ensures the new BMW i3 decelerates smoothly without any jerks or braking noise. Soft-Stop ensures an unparalleled stopping process. 

In everyday driving, the recuperation brake takes over almost all braking operations in the BMW i3. The conventional brakes are only used during very sporty driving or emergency braking.

Suspension: Sporty and comfortable. Optional Adaptive M suspension. 

The new BMW i3 is distinguished by its hallmark high driving dynamics paired with long-distance comfort. It takes advantage of the architecture, which is uniformly designed for electric mobility. The new, flat high-voltage battery enables a low center of gravity. As standard, the BMW i3 has a suspension with stroke-dependent shock absorbers. In addition to the two-joint spring strut front axle, it features a new five-link rear axle. Front and rear anti-roll bars with highly preloaded bearings are used for even more dynamic handling. An Adaptive M suspension is available as an option in the i3.

BMW Symbiotic Drive ensures seamless interaction between the driver and the driver assistance systems. 

The optional Level 2+ driver assistance systems in the BMW i3 are designed for seamless interaction between assistance and driver inputs. The aim is not attaining the highest possible level of automation in every situation, but a safe driver assistance experience that offers maximum benefit and is always controllable. As a result, the driver always remains involved in an interplay of human and artificial intelligence. This allows acceleration, steering, or braking even when driver assistance is engaged, without instantly causing a deactivation of the assistance system. The clear operating logic and displays in the BMW Panoramic iDrive ensure that assisted driving behavior is intuitive and can be influenced at any time. The symbiotic interplay of driver and vehicle can also be experienced with active safety functions such as Lane Departure Warning. The driver's intent is inferred from steering inputs and the direction of vision, so that the system assists with warning and steering intervention only when the driver unintentionally drifts off his own lane or an impending collision is detected.

Standard Driving Assistant Plus takes the strain out of steering and braking. If desired, it controls the speed and distance from the vehicle in front and helps the driver to keep the vehicle comfortably in the lane. The system can recognize posted speed limits and adjust the speed before curves, roundabouts, and turns. All driver and parking assistance functions can also be activated digitally in the BMW ConnectedDrive Store at a later stage.

Drive and battery. Technological quantum leap: Sixth-generation electric drive with round cell high-voltage battery.

The sixth generation of BMW eDrive technology comprises a new drive with a fundamentally new high-voltage battery concept and 800-volt technology. The new development called Gen6 offers significantly longer ranges, even faster charging, up to 400 kW DC charging capacity and bidirectional charging functionality.

In addition to advanced, highly efficient electric motors, it includes fundamentally new high-voltage batteries with cylindrical cells. Compared to Gen5, the range is increased by 30 percent. The new BMW i3 has a projected range of up to 440 miles (estimated range of up to 440 miles according to preliminary BMW AG tests based on the EPA’s test procedure standards) while charging speeds are 30 percent faster. 

The new cylindrical cells used in the high-voltage battery have a diameter of 46 millimetres and a height of 95 millimetres. They have a 20 percent increase in volumetric energy density compared to the prismatic cells used in Gen5. 

Cell-to-pack design enables high energy density at pack level. 

The cells are integrated directly into the high-voltage battery without modular construction or structural elements. This cell-to-pack design enables high energy densities at pack level and saves weight and costs. 

In addition, the combination of cell design and cell-to-pack construction paves the way for the flat design of the Gen6 high-voltage battery. This is an in-house development and – starting with the cell and ending with integration into the vehicle – the result of BMW’s expertise in battery technology built up since 2008.

Pack-to-open-body construction allows for flat design. 

Thanks to the pack-to-open body concept, the battery housing in the new BMW i3 also functions as a structural component. The chassis has an open floor, which is closed by installing the high-voltage battery. The housing cover thus assumes the function of the vehicle underbody. 

The omission of this usual underbody saves weight and, combined with the high-voltage battery design, paves the way for the flat and aerodynamically efficient design of the BMW i3. Another advantage: The torsional rigidity of the body also benefits from the pack-to-open-body construction, which has a positive effect on driving dynamics. 

Energy Master: The highly intelligent control center. 

The electrical and electronic components for the high-voltage battery can be found in the Energy Master positioned on top of the high-voltage battery. The Energy Master, developed in-house by BMW, provides electricity to the electric motors and the vehicle electrical system. It is also the interface for all data from the high-voltage battery. It ensures intelligent, efficient, and safe battery operation.

Two highly efficient electric motors with EESM and ASM technology. 

The BMW i3 50 xDrive has an electric motor on the front and rear axles. Together, they provide a system output of 463 hp and 476 lb-ft of torque.

An electrically excited synchronous motor (EESM) designed for the 800-volt architecture is integrated into the rear axle, the primary drive axle. This EESM forms the centerpiece of the Gen6 drive technology of the Neue Klasse. It is based on a stator, which generates a rotating magnetic field by means of three-phase alternating current, and a rotor, which has electrically excited electromagnets. This design makes the EESM fundamentally different from motors with permanent magnets, as the magnetic field in the rotor can be flexibly regulated. This ability makes it possible to reduce the magnetic field at low load and thus avoid losses. On the other hand, particularly strong magnetic fields can be generated under high load. This results in high torque and constant power output up to maximum motor speed.

The entire system is controlled by an inverter, which converts the direct current of the battery into the required alternating current and at the same time ensures that the rotor is excited as well as all control and monitoring processes. As a result, EESM is always operated at optimum efficiency. Its technology distinctly sets it apart as a unique selling point in the competitive landscape. Its efficiency and performance development are among its most important advantages.

The EESM in the BMW i3 50 xDrive is supplemented by an asynchronous motor (ASM) on the front axle. The ASM works on the induction principle and is a compact and lightweight addition to the EESM. The ASM differs fundamentally in its rotor design: Instead of magnets or electrical excitation, the rotor consists of aluminium rods that are connected via short-circuit rings. The necessary torque is generated by induced currents that occur when there is a difference in speed – known as slip – between the stator field and the rotor. The ASM is particularly robust and resistant to heat and its compact, sustainable construction uses only iron and aluminium. The combination of both types of motors enables a technological quantum leap: Together, they reduce energy losses by 40 percent, reduce the weight of the drive system by 10 percent, and reduce manufacturing costs by 20 percent compared to the already powerful previous generation.

The EESM of the new BMW i3 is manufactured at the BMW Group plant in Steyr in Upper Austria, and the high-voltage battery at the BMW Group plant in Debrecen in Hungary. The BMW Group's Landshut plant is contributing the Energy Master. 

BMW Charging. Revolutionary advances in range and charging speed combined with innovative charging solutions.

As a further innovation, the new BMW i3 will have bidirectional charging functions. The energy stored in the battery can thus be used not only for the drive and the electrical consumers in the vehicle, but also for the following applications:

Vehicle-to-Load (V2L): This turns the new BMW i3 into a mobile power bank that provides electricity directly from the high-voltage battery. For example, to operate an electric barbecue on a weekend trip or to charge the battery of an e-bike with up to 3.7 kW. 

Vehicle-to-Home (V2H): Bidirectional charging turns the BMW i3 into a home energy storage system: With Vehicle-to-Home (V2H) in conjunction with the BMW Wallbox Professional and a photovoltaic system, vehicle charging costs and electricity costs throughout the household are reduced. For this purpose, excess energy from the photovoltaic system is temporarily stored in the vehicle battery and is later fed back into the house when there is no solar power.

Vehicle-to-Grid (V2G): V2G allows the BMW i3 to be integrated into the public power grid and feed energy from the vehicle's high-voltage battery back into the system. Individual control using the My BMW App is simple and transparent. Customers always have full control over their current and desired charge levels. Battery life is safeguarded by intelligent protection mechanisms.

Simple, convenient, digital: Charging becomes an experience.

The BMW i3 features many innovations for convenient and fast charging on the go. This includes, for example, the route optimized for charging planned according to individual criteria with automatic battery preparation for faster DC charging. Or the convenient charging stop with an intelligent charging flap that opens automatically and Plug & Charge for automatic payment authentication at charging stations.

Route planning optimized for charging: The BMW Maps navigation system calculates a route optimized for charging, including charging stops, if the destination is outside the current range.

The driver determines the charging status at which charging stations and the destination should preferably be reached and which charging station providers should be preferred. By using AI, the system learns from past charging processes, for example, the realistically expected charging power, the susceptibility to faults or the exact location data of individual charging stations and includes the optimal charging station in the planning of the route. For full transparency, the customer receives information about the current occupancy status, the number of charging stations and plug types. The expected duration and costs of charging stops are shown in advance based on the individually stored charging rates. The vehicle and the My BMW App synchronize current information while driving; this allows the passenger to check the route on the go and adjust it if necessary. The availability of restaurants, playgrounds, restrooms, or shopping facilities near the charging stop is also shown. 

Battery preparation for faster DC charging: The battery preparation ensures that the high-voltage battery is brought to the optimal temperature before a charging process at a DC charging station. This increases charging capacity immediately after plugging in and shortens the charging time. When the driver actively routes to a DC charging station with BMW Maps, the BMW i3 automatically conditions (heats or cools) its battery. Alternatively, the function can be activated manually via the Central Display or the My BMW App. The current status of the battery temperature and the time remaining for battery preparation can be viewed at any time in the BMW i3 vehicle status and in the My BMW App.

Intelligent charging flap: The charging port is located on the rear right side of the new BMW i3. It is possible to open the charging flap manually by simply pressing, but this is no longer necessary. Because the intelligent charging flap of the new BMW i3 opens automatically as soon as the customer's charging request is detected. One of the triggers for opening is AI-supported: If the customer walks towards a known or learned charging point, the movement path reveals the charging intention, whereupon the flap opens. If no charging cable is connected, the charging flap closes automatically – as it does after the charging process is complete or when the vehicle is ready to drive.

NACS charge port standard: The new BMW i3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide i3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that i3 owners are never far from a provider no matter where the journey is taking them.

Sustainability in the product.  Holistic concept for conserving resources and reducing CO ₂ e emissions.

As with the BMW iX3, BMW is also taking a holistic approach to sustainability with the new BMW i3. The focus is on decarbonization along the entire life cycle – from product development, supply chain to production and use phase. 

The BMW i3 is thus making a contribution to achieving the CO₂e goals that the company has set for 2030, 2035 and 2050.

The CO₂e advantage is already apparent after 1–2 years of use. Depending on the drive variant, annual mileage, and source of the electricity used for charging, the new BMW i3 50 xDrive achieves a CO₂e benefit over a comparable model with an internal combustion engine1 after just 1–2 years of use.

Decarbonization in the supply chain. 

A key starting point for reducing CO₂e emissions is targeted decarbonization along the supply chain. Renewable energy, increased use of secondary materials, and product and process innovations contribute to a significant reduction in emissions in the supply chain of all drive variants.

The result of this consistent approach can be proven by the emissions reductions achieved: CO₂e emissions in the supply chain were reduced by around 33 percent even during the product development of the BMW i3.

Innovative materials and technologies in construction. 

The "Design for Circularity" principle is also systematically applied in the new BMW i3. This approach entails an enhanced utilization of secondary materials, strategic selection of materials, and the optimization of dismantling capabilities. 

In the front bumper of the BMW i3, 30 percent recycled plastic is used in the trim. In addition, the variety of materials in the entire bumper without attachments has been reduced from 15 to 7 materials compared to its predecessor (BMW 3 Series). Thanks to the extensive use of a plastic especially suitable for recycling, the proportion of recyclable plastics was increased from approximately 46 percent in the predecessor model to approximately 85 percent. This creates the basis for the recovery of high-quality recycled plastics from the vehicle.

Use of secondary materials in the new BMW i3.

The new BMW i3 consists of a total of around 30 percent of secondary materials1: The proportion of secondary materials in the aluminium cast components of the new BMW i3 swivel bearings and hub carriers is 80 percent; the cast aluminium rims consist of 70 percent secondary aluminium. The housing of the Gen6 motor also consists of approximately two-thirds recycled aluminium.

The Gen6 battery cells of the BMW i3 high-voltage battery pack use a proportion of secondary materials for cobalt, lithium and nickel. Energy from renewable sources is also used in the production of anode and cathode material as well as in cell production. Compared to a previous Gen5 cell in the BMW i4, the CO₂e footprint in the cell supply chain was reduced by around 33 percent per Wh. Another example of the innovative use of materials and secondary materials is the engine compartment cover and the storage compartment under the hood of the BMW i3. The base material consists of 30 percent recycled marine plastic. This is post-consumer material made from used fishing nets and ropes. The starting material of the yarn for the textile of the headliner and the A-pillar in the BMW i3 consists of 100 percent recycled material.

In line with the sustainability goals of the BMW Group. 

BMW’s commitment to the Paris Climate Agreement and to Net Zero by 2050 at the latest is an integral part of the holistic 360° sustainability approach, which is anchored in the corporate strategy. The company has set itself ambitious, scientifically derived CO₂e targets for the coming years. For example, BMW intends to reduce its CO₂e emissions by a total of at least 40 million tons of CO₂e in 2030 and by around 60 million tons of CO₂e by 2035. This means an additional reduction of around 20 million tons of CO₂e in addition to the existing 2030 target.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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• Special model limited to 120 units for the United States and Canada, marking the end of BMW ALPINA XB7 production.
• Available exclusively in Frozen ALPINA Green and Frozen ALPINA Blue – paint finishes never before offered on the XB7.
• Unique exterior badges and B-pillar MANUFAKTUR wordmark; heritage ALPINA script embroidery on the front seat headrests.
• Two handmade ALPINA weekender bags in brown LAVALINA leather included as standard.
• Assembly at BMW Plant Spartanburg, South Carolina, commences September 2026; deliveries expected Q4 2026.
• Single fully equipped specification; MSRP $180,000 plus $1,550 destination and handling.

Woodcliff Lake, NJ – March 6, 2026… When the first BMW ALPINA XB7 left final assembly at BMW Plant Spartanburg in South Carolina in 2020, it marked the very first time an ALPINA model had ever been completed outside of the ALPINA workshop in Buchloe, approximately one hour west of BMW's Munich headquarters. Today, we mark the close of XB7 production with the 2026 BMW ALPINA XB7 MANUFAKTUR – a special model limited to 120 examples for the United States and Canada. Embodying the MANUFAKTUR standard, the XB7 MANUFAKTUR brings together exclusive finishes, tailored details, and appointments never before offered on the XB7, alongside the hallmark BMW ALPINA balance of maximum performance, supreme ride comfort, and signature driving dynamics.

 Every BMW ALPINA XB7 MANUFAKTUR will be assembled at BMW Plant Spartanburg in South Carolina, with production commencing in September 2026 and deliveries expected in the fourth quarter of 2026. A single, fully-equipped specification ensures each of the 120 examples arrives identically appointed – clients need only select their paint finish.

MANUFAKTUR Exterior: Frozen ALPINA Green, Frozen ALPINA Blue, and a New Standard for the XB7.

The 2026 BMW ALPINA XB7 MANUFAKTUR is offered exclusively in two paint finishes never before available on the XB7: Frozen ALPINA Green and Frozen ALPINA Blue. Both finishes are new to the XB7 while remaining clearly rooted in the BMW ALPINA color heritage — a deliberate choice that honors the model's lineage in its final production year. Setting off both finishes are exterior design elements finished in Shadowline high-gloss black, including the standard 23-inch ALPINA CLASSIC forged 20-spoke wheels.

The full suite of exterior trim – grille, window surrounds, air breathers, front ALPINA logo, and rear tailpipe finishers – is presented in Shadowline high-gloss black. A unique "XB7 MANUFAKTUR" badge at the rear identifies each example. Viewed in profile, the classic ALPINA Deco-Set appliqué runs the length of the vehicle in black, while a laser-etched "MANUFAKTUR" wordmark on each B-pillar marks the designation with characteristic restraint. The standard receiver hitch supports towing capacity of up to 7,500 lbs.

MANUFAKTUR Interior: Tartufo Full Merino Leather, Heritage ALPINA Embroidery, and a "1 of 120" Plaque.

Across all 120 examples – regardless of exterior finish – the BMW ALPINA XB7 MANUFAKTUR interior is upholstered in Tartufo Full Merino leather and trimmed in ALPINA Walnut Nature Black. Each front headrest carries the heritage ALPINA script embroidered in green and blue, a detail that connects the XB7 MANUFAKTUR directly to the brand's five-decade tradition of individual expression. Black front floor mats feature silver ALPINA emblem pins; the trunk mat is embroidered with the "MANUFAKTUR" wordmark.

On the forward console lid, a silver "BMW ALPINA XB7 MANUFAKTUR" plaque confirms each vehicle's place as "1 of 120" – a direct statement of the model's significance. The 8-speed ALPINA Switch-Tronic transmission is operable via column-mounted paddles finished in anodized black.

Standard appointments include second-row captain's chairs and a Bowers & Wilkins Diamond Surround Sound system. Each BMW ALPINA XB7 MANUFAKTUR is also accompanied by two handmade ALPINA weekender bags – crafted in brown LAVALINA leather and trimmed with the ALPINA script in coordinating green and blue — designed in concert with the vehicle's interior palette rather than added to it.

631 HP Bi-Turbo V8, ALPINA-Tuned Chassis, and 0-60 in 3.9 Seconds.

At the heart of every BMW ALPINA XB7 MANUFAKTUR is the 4.4-liter Bi-Turbo V8, based on the BMW S68 engine and producing 631 hp and 590 lb-ft of torque. Paired with an 8-speed ALPINA Switch-Tronic transmission and integrated 48-volt starter-generator, the XB7 MANUFAKTUR reaches 0-60 mph in 3.9 seconds  while delivering the relaxed, effortless cruising refinement that defines the BMW ALPINA driving experience.

The standard 2-axle air suspension features ALPINA-specific damper and kinematic tuning, allows a range of 3.2 inches of adjustable ride height. Below 20 mph, ride height can be raised 1.6 inches for clearance; at higher speeds, it lowers automatically by 0.8 inches – or 1.6 inches in SPORT+ mode above 155 mph – for a reduced center of gravity and sharper dynamics. Active Roll Stabilization with electromechanical anti-roll bars and stiffer rear axle bushings minimise body roll without compromising the XB7 MANUFAKTUR's signature ride quality.

Integral Active Steering delivers direct response and rear-axle turning of up to 2.3° for both low-speed agility and high-speed stability. Three driver-selectable modes – COMFORT, SPORT, and SPORT+ — allow the XB7 MANUFAKTUR to be precisely tailored to any driving situation.

Deliveries of the 2026 BMW ALPINA XB7 MANUFAKTUR are expected to begin in the fourth quarter of 2026.

BMW Group in the United States

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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• 2026 event marks fifth year partnering with one of the world’s most prestigious professional tennis tournaments.
• Expanded consumer activations including fan challenges, vehicle showcases, and exclusive BMW Owner’s benefits underscore the brand’s commitment to premium experiences.

Woodcliff Lake, NJ – March 5, 2026… BMW of North America announced today its continued support of the BNP Paribas Open, returning to Indian Wells as the tournament’s Official Vehicle Partner for the fifth consecutive year. This year’s activation will feature an elevated presence designed to showcase BMW’s leadership in luxury, performance, and innovation, including a variety of vehicle displays, fan challenges, and hospitality offerings. First round matches began Wednesday, March 4 with the finals slated for Sunday, March 15.

The 2026 event will offer an exclusive ‘Closed Room’ experience where guests will be the first in the nation to preview a forthcoming BMW model. In keeping with strict confidentiality protocols, the showcase is entirely phone and camera‑free, providing tournament attendees with a uniquely elevated, behind‑the‑scenes encounter with the future of BMW design and innovation.

On the public stage, BMW will highlight its full range of vehicles including the all-new fully electric BMW iX3 and full-size BMW X7 M60i, both with plenty of performance and room for everyone’s tennis gear. A selection of additional models will

appear throughout the Indian Wells Tennis Garden, with a special product display welcoming visitors at Palm Springs International Airport.

“The BNP Paribas Open is the perfect stage for BMW. It’s a tournament defined by world‑class athletes, state‑of‑the‑art facilities, and an unwavering commitment to excellence which mirror our own values”, said Leigh Moynihan, Chief Marketing Officer, BMW of North America. “Tennis aligns naturally with BMW’s focus on precision, performance, and premium experiences, and this event gives us a unique opportunity to engage fans who appreciate performance both on the court and on the road.”

Fan engagement remains central to BMW’s presence at the BNP Paribas Open. Attendees will enjoy expanded consumer activations, including the popular racket-in-hand challenge where all are invited to sharpen their skills in between the action out on the courts. As always, BMW Owners will benefit from preferred parking upon arrival, and the brand will also host a dedicated BMW Day celebrating its connection to tennis culture both onsite and in broadcast integrations on Wednesday, March 11.

BMW’s hospitality footprint also expands in 2026. The dedicated BMW Hospitality Suite continues to offer VIP access for select BMW dealer partners and their clients, while a new ultimate travel experience invites select BMW owners to embark on a curated luxury weekend featuring championship match access, exclusive culinary events, and high‑performance driving experiences at BMW Performance Center West in nearby Thermal, CA.

With attendance expected to exceed 500,000 spectators, the 2026 BNP Paribas Open offers BMW an unparalleled platform to connect with a global, performance‑minded audience. The brand’s comprehensive activation strategy underscores its commitment to delivering best‑in‑class experiences across product, culture, and customer engagement.

BMW’s return to Indian Wells reflects the brand’s long‑standing commitment to the world of sport. From deep motorsport heritage to extensive partnerships in professional golf, BMW continues to support disciplines that embody performance, technical excellence, and competitive spirit. Tennis plays a central role in this portfolio. Its precision, global appeal, and premium culture resonate strongly with BMW’s values and the expectations of its customers.

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BMW Group in the U.S.

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.press.bmwna.com

• Export Value from South Carolina Plant is $9 Billion.
• Nearly 200,000 BMWs Exported to Nearly 120 Countries.
• From 2014 to 2025, BMW’s Export Value Totaled More Than $113 Billion.

Spartanburg, S.C. – March 5, 2026… BMW Manufacturing has confirmed that it led the nation in automotive exports by value during 2025, according to data released by the U.S. Department of Commerce. Last year, the South Carolina plant exported nearly 200,000 BMW X models with a total export value of $9 billion. Additionally, from 2014 – 2025, Plant Spartanburg exported nearly 3 million vehicles with an export value of $113 billion.

The BMWs assembled in Spartanburg, South Carolina, were primarily exported through the Port of Charleston, SC, and through four additional ports: Brunswick, GA; Jacksonville, FL; Everglades, FL; and Baltimore, MD. More than 14,000 BMWs were also exported via rail.

“Free trade and open markets enable growth and prosperity. Our plants — and above all the strong supplier networks in each respective region — benefit from this,” said Milan Nedeljković, Member

of the Board of Management of BMW AG responsible for Production.

“BMW Manufacturing is proud to be the largest automotive exporter by value in the United States, a distinction that underscores our commitment to both the state of South Carolina and the nation’s economic strength,” said Dr. Robert Engelhorn, president and CEO of BMW Manufacturing. “Our exports play a crucial role in supporting a favorable balance of trade, which is essential for sustained economic growth.

During 2025, associates assembled 412,799 BMW X models. This marks the third-highest total in the plant’s 32-year history and the seventh time the plant has exceeded 400,000 units.

Since 1992, the BMW Group has invested nearly $16 billion in its South Carolina operations. BMW Manufacturing is the largest BMW Group plant in the world, assembling more than 1,500 vehicles each day. The plant is an important part of BMW’s global production network and plays a critical role in meeting the high demand for BMW Sports Activity Vehicles and Coupes in the U.S. and around the world. About 50 percent of its vehicles are shipped to nearly 120 global markets, making the BMW Group the largest automotive exporter by value in the United States for more than a decade. In 2025, more than 52 percent of BMW vehicles sold in the United States came from Plant Spartanburg. The model portfolio includes five top-selling BMW X models, three Motorsport X models, and two plug-in hybrid electric vehicle X models. The factory has an annual production capacity of up to 450,000 vehicles and has more than 12,000 jobs onsite. 

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BMW Manufacturing Co., LLC

BMW Manufacturing Co., LLC is a subsidiary of BMW AG in Munich, Germany, and assembles the BMW X3, X5, X5 M, X7, and XM Sports Activity Vehicles and the BMW X6 and X6 M Sports Activity Coupes.  In addition to the South Carolina manufacturing facility, BMW Group North American subsidiaries include sales, marketing, and financial services operations in the United States, Canada and Latin America; a manufacturing plant in San Luis Potosi, Mexico; and a design firm and technology office in California. For more information on BMW Manufacturing, visit www.bmwusfactory.com.

BMW Group in the United States.
BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 355 BMW retailers, 147 BMW motorcycle retailers, 105 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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• First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology.
• Revolutionary user-interaction with BMW Panoramic iDrive.
• Sixth generation BMW eDrive Technology.
• Next level driving dynamics with the Heart of Joy.
• Seamless driver assistance with BMW Symbiotic Drive.
• Ever-evolving Entertainment and App ecosystem in BMW Operating System X.

Woodcliff Lake, NJ – January 5, 2026… The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond

the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X. More detail can be found here.

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO®️ Car Party! 
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW

ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

# # #

BMW Group in the United States.

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled more than 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 351 BMW retailers, 143 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at  www.press.bmwna.com

• New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3.
• Available in Germany and the US at market launch 2026.
• Presentation at CES 2026.

Woodcliff Lake, NJ – January 5, 2026… In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.

BMW will become the first car manufacturer to integrate the AI assistant technology into its vehicles, starting with the BMW iX3. This new functionality enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue including both the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, users will also be able to ask multiple questions in a single sentence covering both your vehicle’s features and general knowledge topics. The ability to link the BMW Intelligent Personal Assistant with Amazon accounts will also make it easier to search for and stream music, retrieve public news, and access a wide range of other content.

"Our partnership with Amazon is based on a shared vision of technological excellence," says Stephan Durach, BMW Group – Senior Vice President Development, Digital Services, Infotainment, Connected Company. "This has resulted in a product that sets new standards in the naturalness of human-vehicle interaction through the use of artificial intelligence. With the addition of Amazon's

Alexa+ technology to the BMW Intelligent Personal Assistant, the vehicle becomes an intelligent companion for its users."

“BMW Group has been fantastic to work with as we introduce the first implementation of the new Alexa Custom Assistant. BMW’s advanced technology, combined with the intelligence and conversational capabilities of Alexa+, creates a truly sophisticated in-vehicle experience." says Daniel Rausch, Vice President of Alexa and Echo.

BMW Intelligent Personal Assistant powered by Amazon Alexa+

Natural language and free choice of words represent the latest development of the BMW Intelligent Personal Assistant. The use of predefined voice commands (intents) is no longer necessary. This means that with the BMW Intelligent Personal Assistant, various requests and queries can be linked together as in a normal human conversation, and follow-up questions can be asked. BMW customers can trust that their vehicle understands them in context and provides the appropriate answers. For example¹⁾, when asked, “Hey BMW what’s the most famous painting there is in the world and where can I find it?” the BMW Intelligent Personal Assistant will provide the corresponding answer (e.g., Mona Lisa, Leonardo da Vinci, Louvre) and can link this answer directly to other vehicle functions such as navigation. The follow-up request "Take me there!" will then enable direct guidance to the exhibition location of the artwork. The intelligent voice assistant also uses such interactive dialogues to respond even more precisely to future voice commands and anticipate the intent of the question.

The integration of Amazon Alexa+ architecture into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer.

The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. 

BMW Intelligent Personal Assistant with AI technology initially available in Germany and the US. 

The enhanced AI-supported BMW Intelligent Personal Assistant will be presented to the public for the first time at CES 2026 in Las Vegas. Starting in the second half of 2026, BMW iX3 customers in Germany and the US will be the first to benefit from the advantages of the BMW Intelligent Personal Assistant powered by Amazon Alexa+. Other markets and model series will follow gradually. The UI/UX of the BMW iX3 is based on the new BMW Panoramic iDrive control concept with BMW Operating System X. 

This integration is an important step on the BMW Group's path to offering this AI technology across the entire BMW model range²⁾. It exemplifies the seamless integration of the "software-defined vehicle" (SDV) into the customer's digital ecosystem.

The BMW Intelligent Personal Assistant has played a central role in the BMW iDrive operating concept since 2018. In 2022, the addition of Amazon Alexa Custom Assistant to the BMW Intelligent Personal Assistant led to even more information diversity, faster response times, and better understanding of user requests. Most recently, in 2025, the intelligent voice assistant was expanded for all BMW vehicles with Operating System 9 to include new functions such as music search, news, sports, and general knowledge. The integration of Amazon Alexa+ technology into the next-generation BMW Intelligent Personal Assistant demonstrates the innovative power of the cooperation between the BMW Group and Amazon. 

¹⁾ The video in the press release shows a question in English. For the market launch, the corresponding languages, German and English, will be offered for Germany and the US respectively.

²⁾ Latest in the 2^nd half of 2026, gradually for all BMW models with BMW Operating System 9 and X.

# # #

BMW Group in the United States.

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled more than 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 351 BMW retailers, 143 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.press.bmwna.com

# # #

Since January, each installment of this series has looked at pivotal moments in BMW’s past. With this final chapter, we look toward BMW’s future.

When BMW board chairman Oliver Zipse unveiled the all-new iX3 on September 5, 2025, his words carried the significance of the moment. “When else do you get to re-imagine a brand like BMW from the ground up? The chance to create an entirely new generation of vehicles? The chance to break completely new ground?”

Speaking at the Munich auto show, Zipse was positioning the iX3 as BMW’s most important vehicle of the last half-century, and indeed it is. The iX3 is the first series-production automobile of what Zipse identified in 2021 as the Neue Klasse—a series of vehicles that would lead BMW into the next decade and beyond. The Neue Klasse (“New Class”) is at once the essence of what BMW has always represented as well as a quantum leap forward where technology, design, and driving dynamics are concerned.

Zipse’s decision to use that term carried historical resonance. In the 1960s, the term Neue Klasse was used to signify another quantum leap for BMW, one that signaled the company’s rebirth after its existential crisis of the postwar era.

Throughout the 1950s, BMW had offered automobiles at two extremes: expensive, small-volume luxury vehicles and motorcycle-engine powered microcars. Its automobiles were massively outdated, not to mention so unprofitable that the company was facing bankruptcy by the end of 1959. In 1960, after a significant investment from Herbert Quandt saved BMW from absorption into Daimler-Benz, the company embarked in earnest on the development of what would become the first Neue Klasse automobiles.

In September 1961, BMW premiered its new 1500 sedan at the Frankfurt auto show. This midsize BMW drew huge crowds eager to examine the modern four-door styling by Giovanni Michelotti, which featured double-kidney grille, round headlights, and an interesting angle in the rear window: the so-called “Hofmeister kink,” named for BMW’s then-head of engineering, Wilhelm Hofmeister. Consumers were further impressed by an all-new four-cylinder engine, state-of-the-art suspension, and unit-body construction.

The 1500 was an immediate success, and in 1963 it was joined by the more powerful 1800. That prompted BMW Board Member for Sales Paul Hahnemann to identify these sedans as part of an entirely “new class” of BMW. With agile handling and inspiring performance, the Neue Klasse would define BMW going forward. So would a new ad slogan, “Aus Freude am Fahren” or “For the pleasure of driving,” that underscored the promise of superb dynamics.

The Neue Klasse created a template that brought BMW to profitability, and which would serve the company for more than half a century. Today, BMW is stronger than ever, which prompts the questions of whether it really needs another reinvention. And if it does, why now?

Those who’ve been following BMW in the 21st century will note that the company attempted a similar reinvention more than a decade ago, when it launched Project i. That initiative became public in 2009, when it premiered the Vision Efficient Dynamics concept at the Frankfurt auto show, followed by the “Born Electric” i3 and i8 that went into production in 2013 and 2014, respectively. These carbon-chassis cars were ahead of their time, not to mention prohibitively expensive to build and short on the battery-electric range that customers demanded.

Since those cars launched, however, battery-electric mobility improved dramatically in nearly every respect. BMW began offering hybrid and battery-electric powertrains in its standard models, and it also experimented with new vehicle concepts for its 2016 centennial.

When business slowed in 2020 due to the COVID pandemic, they were able to take advantage of what Zipse called “a unique opportunity to completely rethink the car. We saw the chance for a massive leap in development across all relevant technologies—from battery technology to digital user experience to computing power. It was a time for pioneers. In other words: the perfect BMW moment.”

Just one year later, at the Munich auto show in September 2021, BMW unveiled the first of five Vision vehicles that would preview various technologies underpinning the Neue Klasse concept. The compact i Vision Circular demonstrated the Neue Klasse’s emphasis on sustainability and “circularity,” using materials that were both recycled and recyclable, and which minimized waste thanks to novel design and production processes. The i Vision Circular also incorporated an entirely new information display concept, which projected information across the base of the windscreen for its entire width.

The following January, Zipse demonstrated the i Vision DEE (for Digital Emotional Experience) at the 2023 Consumer Electronics Show in Las Vegas. A stylish sedan inspired by Marcello Gandini’s 1970 Garmisch concept, DEE introduced a user interface that turned the automobile into a personal assistant/companion, one fully integrated with one’s digital existence.

DEE’s design language was further refined in the Vision Neue Klasse, which premiered at the 2023 Munich auto show in September. This time, BMW previewed not only an attractive exterior with classic sports sedan proportions but a thoroughly reimagined interior. Minimalist, elegant, and nearly free of buttons and knobs, the cockpit featured a large, driver-focused central touchscreen used to engage most functions. A tall greenhouse filled the cabin with light, while the underfloor battery compartment and absence of a transmission tunnel made the interior exceptionally spacious. 

Those themes were carried forward into the Vision Neue Klasse X, an SAV introduced at the Petersen Automotive Museum in Los Angeles in May 2024. The Neue Klasse X distilled BMW SAV design language to its essence, and it received high praise from those who saw it.

Finally, BMW executed the coup de grâce, putting journalists in the passenger seats of a high-performance sedan called the Vision Driving Experience (VDX) built to demonstrate an unprecedented level of in-car computing power. The VDX demonstrated the capabilities of its four control computers (“Superbrains”) developed entirely in-house by BMW, including one dubbed the “Heart of Joy” that controls driving dynamics. The Heart of Joy integrates motor functions with those of the chassis on an entirely new level, and it’s perhaps the most revolutionary aspect of the entire Neue Klasse project.

Today, the elements previewed in that series of five concepts have been incorporated into the iX3, the first Neue Klasse vehicle to reach series production. Introduced at the Munich auto show on September 5, 2025, the iX3 realizes what Zipse called “a massive leap that will shape the entire brand for years to come.”

Like the 1500 that premiered in 1961, and unlike its i3 and i8 predecessors, the iX3 is a mainstream vehicle, one that will be accessibly priced and produced in significant numbers. “We made a conscious decision to start out in the high-volume segments, because the Neue Klasse was never designed for a niche,” Zipse said. “We want all our customers to benefit from the innovations as quickly as possible.”

Those innovations begin with a new design language that incorporates sleek surfaces, pure forms, and unprecedented aerodynamic efficiency. Though it’s an all-new design, the iX3’s exterior nonetheless references classic BMW design hallmarks: including the original Neue Klasse’s small kidney grille and Hofmeister kink. It also pays homage to the four-eyed “face” and L-shaped taillights of subsequent BMWs, here with distinctive LED illumination.

The iX3’s interior, too, has been pared to its essence. That minimalism was made possible by the revolutionary Panoramic iDrive user interface designed by the team led by Stefan Durach, the former head of the BMW Technology Office in California.

In explaining the concept, Durach noted that BMW has been integrating its automobiles with our device-focused lives for years. The iX3 does so in a new way, and with a different goal.

“Cars are getting better access to your personal ecosystem than they had in the past, and you see a trend of putting a lot of screens in the car,” Durach said. “But our perspective is that your car is your last private space, and it’s more than just sitting in front of a big television. At the same time, you want to have access to your digital life, and you still have a driving task. So our philosophy is more like ‘hands on the wheel, eyes on the road,’ so that you don’t have too much distraction. With the Panoramic Vision, we cleaned up the interior of the car, and the information is right in your line of sight, at the right point in time and at the right location. We have control elements on the steering wheel, and we have a pretty capable voice interface as the dominant interaction, as well as more touch control. It’s our iDrive system taken to the next step, with completely new possibilities.”

The Panoramic iDrive system consists of four elements: the Panoramic Vision across the lower edge of the windshield, the central display, a multi-function steering wheel, and the optional 3D head-up display. The system was designed to be supportive and informative rather than flashy and distracting, and its development was guided by individual customer feedback, data from over 10 million connected vehicles, and usability studies with more than 3,000 customers. “We put a lot of effort into consumer testing, but the truth is when the customer is driving the car,” Durach said. 

In addition to an all-new design language and user interface, the Neue Klasse’s NCAR architecture has been engineered specifically for the new Gen6 battery-electric powertrains.

The sixth-generation electrical architecture consists of highly efficient motors, new high-voltage batteries with compact cylindrical cells, and 800-volt technology. Together, they allow 30 percent faster charging speeds, 30 percent more range, and 40 percent greater overall efficiency than BMW’s fifth-generation battery-electric vehicles. In real-world use, the iX3 is expected to have an EPA-rated range of up to 400 miles on a single charge, and drivers will be able to add about 175 miles of range in just 10 minutes at a 400-volt DC charging station.

The iX3 sends power to all four wheels via two electric motors: an electrically excited synchronous motor at the rear, and a compact asynchronous motor at the front. The use of two different electric motor designs is novel, and it reinforces BMW’s commitment to technology openness even within the realm of purely electric mobility.

All of that represents a significant advance from BMW’s previous electric vehicles, but the real breakthrough lies in the Neue Klasse’s electronic control systems. Rather than dozens of control modules and highly complex network of connections, as would be typical, the Neue Klasse utilizes just four control computers. Each module controls a specific aspect of the vehicle: driving dynamics, automated driving, infotainment, or basic control and comfort functions such as locks and lighting. This groundbreaking design eliminates nearly 2,000 feet of wiring, reduces weight by 30 percent over previous systems, and reduces reaction times (latency) within each area of operation.

Reducing latency is critical when it comes to driving dynamics, which fall under the responsibility of the computer known as the Heart of Joy. The Heart of Joy controls all aspects of driving dynamics—motors, power distribution, steering, suspension, ABS, DSC, regenerative braking, etc.—and it does so up to 10 times faster than conventional digital motor electronics and with an unprecedented degree of precision and control. In short, it allows the Neue Klasse automobiles to realize an electric powertrain’s benefits—instantaneous power delivery, smooth power transfer, agility, stability, and efficiency—to a greater degree than ever. 

Oliver Zipse agreed. “Whether you’re pushing the limits or driving in everyday situations, this is Sheer Driving Pleasure taken to a whole new level,” he said.

The Heart of Joy is augmented by BMW’s highly evolved Advanced Driver Assistance Systems (ADAS). The ADAS is controlled by its own water-cooled, high-performance computer with 20 times the processing power of conventional units. It’s more than just fast: Since no driver assistance system can function if it’s so intrusive that the driver simply disables it, the new ADAS has been designed as a true complement to the human behind the wheel rather than an authoritarian who’ll intervene based on incomplete information. In that, it adheres to the philosophy of “smart, symbiotic, and safe.”

Take, for example, the optional Highway Assistant, which allows attentive hands-free driving at up to 85 mph. When active, it allows the iX3 to steer around obstacles in the road if traffic conditions make it safe to do so. It can also suggest a lane change to pass slower traffic, which the driver can confirm simply by glancing at the appropriate rear view mirror. If the driver forgets to activate the turn signal before manually executing a lane change, the system will do so automatically. And unlike conventional cruise control, it won’t automatically deactivate if the driver taps the brake pedal or turns the steering wheel.

It’s all very forward-thinking, but production of the iX3 50 xDrive is already underway at a brand-new plant in Debrecen, Hungary. European customers will take their first deliveries in spring 2026, while US customers will have to wait until summer. The first iX3 model to arrive will be the 2027 iX3 50 xDrive, which will be offered for around $60,000.

The iX3 will be followed by a sports sedan, the i3 that will premiere in later in 2026 and arrive in the US in 2027. The i3 will provide the basis for the first fully electric M3, which will demonstrate the Heart of Joy’s full capabilities as tuned by the engineers at BMW M. In light of the preview offered by the VDX, we can expect the electric M3 to be breathtaking.

The design, innovations, and lessons learned in the development of these Neue Klasse (NCAR) vehicles will soon spread to the entire BMW product lineup. The iX3 and i3 are only the first of some 40 new or significantly updated models—battery electric vehicles, plug-in hybrids, and internal combustion vehicles—that will launch by the end of 2027. In this sense, the Neue Klasse isn’t merely a new vehicle or even a stand-alone architecture but a fundamentally new way of engineering an automobile.

The original Neue Klasse ensured BMW’s survival in the 1960s, and its underlying concept served BMW well for more than 50 years. The next Neue Klasse is being launched by a company in a much stronger position, but it too has a crucial role to play in ensuring BMW’s survival through a rapidly changing automotive environment. From all indications, including the first reports by journalists who tested the car on the road and on the track in Spain, it should do so every bit as effectively as the original.

“Celebrating fifty years in the U.S. in the same year that we unveil the Neue Klasse is a true privilege,” said BMW of North America CEO Sebastian Mackensen. “It’s a perfect opportunity to connect our legacy with the innovation that defines our future. The iX3 isn’t just any new BMW; it truly is the Next Ultimate Driving Machine. Together, these milestones honor where we’ve come from and define the bold new era we’re shaping next.”

• A very limited edition Z4 M40i marking the end of the two-seat roadster’s production.
• Exclusive BMW Individual Frozen Black metallic paint.
• Vernasca/Alcantara interior with distinctive red contrast stitching.
• Available with a 6-speed manual or 8-speed Steptronic transmission.
• MSRP of $77,500 plus $1,175 destination and handling.

Woodcliff Lake, NJ – November 25, 2025… Since its introduction in 2002, the BMW Z4 Roadster has been thrilling enthusiasts with its unique combination of classic proportions, a purist driving experience, and sporty dynamics. Today, BMW announces the Z4 Final Edition – a special Z4 M40i commmorating the end of production of the iconic 2-seat Roadster. The Z4 Final Edition will be characterized by its exclusive BMW Individual paint, unique interior accents, and commemorative badging on the door sill plates.

The BMW Z4 Final Edition will be produced in very small numbers from February to April of 2026 in a single, well-equipped configuration. Customers need only choose between a 6-speed manual or 8-speed Steptronic transmission. Regardless of transmission, the MSRP fo the Final Edition will be $77,500 plus $1,175 destination and handling.

Distinctive looks for an unmistakeable personality.

Fans will instantly recognize the BMW Z4 Final Edition by its exclusive BMW Individual Frozen Black metallic paint – a color that highlights the Z4’s unique design characteristics and dynamic flair. The special paint is subtly contrasted by the standard Shadowline Package, which adds high-gloss black trim to the mirror caps, kidney grill, lower air intake, air breathers, and exhaust finishers. The exterior design package of the Final Edition also incorporates a Moonlight Black soft top and red calipers on the standard M Sport brakes.

Every Z4 Final Edition is fitted with a staggered wheel and tire package. At the front, 19-inch M Dual-Spoke Bicolor 800M wheels are mounted on 255/35 R19 performance tires. At the back, 20-inch wheels are fitted with 285/30 R20 tires.

Customers who choose the 6-speed manual transmission will also receive the special chassis tuning developed for the Edition Handschalter Package. Enhancements include unique auxiliary springs at the front and rear axles and a specially reinforced anti-roll bar clamp fitted at the front. Both the mapping for electronic control of the rear dampers and the software for the variable sport steering are reconfigured. The traction control and M Sport differential also receive unique control logic.

Red accents in the interior.

The distinctive contrasting red stitching selected for the Z4 Final Edition provides a literal common thread that ties together the instrument panel, center console, door panels, and M Sport seats, which are trimmed in Vernasca Leather and Alcantara. The floor mats feature red piping and the special door sill plates are inscribed with “Z4 FINAL EDITION”. The seatbelts are trimmed in the M tricolor.

The Z4 Final Edition comes as standard with a full range of comfort, convenience, and safety features, including the Driving Assistance Package, Premium Package, and a Harman Kardon surround sound system.

The history of the BMW Z4: Launch of the first generation in 2002.

The BMW Z4 is part of a long tradition of open-top two‑seater sports cars. The lineage includes icons such as the BMW 328 Roadster, the BMW 507, and the BMW Z8.

The BMW Z4 had its premiere in autumn 2002, as the direct successor to the BMW Z3 launched in 1995. And, like its predecessor, the BMW roadster known internally as the E85 series was produced at the BMW Plant Spartanburg in South Carolina.

With its long hood and short trunk, the design of the BMW Z4 signalled power and sporting prowess. In the cabin, the low seating position just ahead of the rear axle made for a highly engaging driving experience. The BMW Z4 set new standards with a torsional stiffness previously unmatched in the convertible and roadster segment. Its supreme agility was due in large part to its 50/50 weight distribution. The BMW Z4 M Roadster was the first generation’s range-topper. Fitted with the 330 hp six-cylinder in-line engine from the BMW M3, it could accelerate from 0 to 60 mph in less than 5.0 seconds.

The second BMW Z4 generation: Unchanged dynamic appeal, electro-hydraulic retractable hardtop as standard.

In December 2008, BMW introduced the second generation of the Z4 to the world. The new two-seater, known internally as the E89, combined classic proportions with leading-edge engineering.

Perhaps the most intriguing feature of the new Z4 was the electro-hydraulically retractable hardtop made up of two roof sections. Featuring an aluminium shell design, the hardtop was included as standard and could be opened or closed at the touch of a button in just 20 seconds. With the hardtop in place, the BMW Z4 offered the refined comfort of a sporty premium coupé. The interior of the new BMW Z4 had gained much over the first-generation model in terms of headroom and elbow room. In addition, this marked the first time the roadster used the BMW iDrive infotainment system.

The third-generation BMW Z4: Modern interpretation of the classic open-top sports car.

BMW premiered the third – and current – generation of the BMW Z4 in August 2018 on the reviewing stand at the Lodge at Pebble Beach at the opening of Monterey Car Week. The BMW Z4 world premiere revealed a modern interpretation of the classic open-top sports car. A premium roadster boasting an electrically operated fabric softtop, sporty handling, and a purist, driver-focused interior design. This was complemented by premium-quality driver assistance, infotainment, and connectivity features. Unique in the segment is the three-liter straight-six engine with TwinPower Turbo technology found in the BMW Z4 M40i, which has been offered with a manual transmission since 2024 as the Edition Handschalter.

Z4 Final Edition Features and Equipment.

BMW Individual Frozen Black Metallic Paint

Vernasca/Alcantara Leather Interior with Red Contrast Stitching

Black High-Gloss Interior Trim

M Seat Belts

19/20” M Dual-Spoke Bicolor 800M Wheels with Staggered Performance Tires

M Sport Brakes with Red Calipers

Shadowline Package

• Mirror Caps in Black
• Adaptive Full LED Lights
• Extended Shadowline Trim

Driving Assistance Package

• Park Distance Control
• Active Blind Spot Detection
• Speed Limit Info
• Lane Keeping Assistant
• Forward Collision Mitigation

Premium Package

• Ambient Lighting
• Parking Assistant
• Head-Up Display
• Active Park Distance Control with Side Protection

Harman Kardon Surround Sound System

Moonlight Black Softtop

Specifications.

BMW Group in the United States

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled over 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 351 BMW retailers, 139 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

Journalists note: Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com, and at www.press.bmwna.com

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• Silicon carbide inverters increase efficiency and range on certain i4 models
• New BMW i4 M60 gains power and range.
• Production of the 2026 i4 line will begin in November.

Woodcliff Lake, NJ – November 6, 2025…The autumn of 2025 will bring increased efficiency, range, and in some cases more power to BMW’s most popular lineup of battery electric vehicles. The 2026 i4 eDrive40 is expected to achieve over 300 miles of range irrespective of which wheel and tire package is fitted^*. And the range-topping performance model gets a significant boost in power and a new name.

The 2026 BMW i4 adds range – the i4 M50 also gains power and becomes the M60. 

The 2026 BMW i4 eDrive40 benefits from the same SiC inverters previously announced for the i5 range. This means customers can expect over 300 miles of range on a full charge whether they choose 18-inch or 19-inch wheels^*.

The improvement in range comes from using silicon carbide (SiC) parts in the power electronics (SiC inverters). SiC inverters make energy transfer from the high‑voltage battery to the electric motors more efficient. These SiC components are not only more efficient, but also more powerful and more resistant to heat than traditional silicon semiconductors.

The top of the i4 range receives not only the efficiency improvements from SiC inverters, but more power as well. The 2026 BMW i4 M60, as it is now known, produces 510 hp at start-up – a 41-hp increase from the i4 M50 – and 593 hp when My Modes Sport is selected – up 57 hp from the M50. The newfound power means the trip from 0-60 mph is now dispatched in just 3.6 seconds.

^*Estimated range according to preliminary BMW AG tests based on the EPA’s test procedure standards

Equipment enhancements to the i4 range include the addition of the Seal & Drive Tire Kit as standard equipment and the addition of the Drive Recorder to the Parking Assistant Professional package. Black mirror caps and M Sport brakes with blue callipers are now part of the Shadowline package on i4 eDrive40 and xDrive40 as well as standalone options. Glass Controls are now optionally available on all i4 models.

BMW Group in the United States

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled more than 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 351 BMW retailers, 143 BMW motorcycle retailers,105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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In the 1990s, when so-called Soccer Moms began abandoning minivans in favor of SUVs, they found themselves missing the third row of seating that made minivans so ideal as family or team transportation. That was true whether the SUV in question was a Ford Explorer, Jeep Cherokee, or, after 1999, a BMW X5 Sports Activity Vehicle (E53).

When BMW’s product planners, designers, and engineers began working on the second-generation (E70) X5, they knew it would need more seating to remain competitive. “When we did the E70, we struggled to get a third row of seating in it,” said Rich Brekus, then Head of Product Planning and Strategy for BMW of North America. “Albert Biermann [project leader] did a phenomenal job, but it became obvious that a third row in the E70 wasn’t going to work very well.”

Introduced in 2006, the E70 featured dimensions that had remained more or less unchanged from those of the first-generation E53 X5—the wheelbase had increased by just 4.5 inches, the overall length by 7.4 inches. BMW had added a third row of seating, but the space was too cramped for all but the smallest adults; even children had to fold themselves up to sit there, and the space received little light or ventilation.

“It was clear there was a market for a bigger X5, and we started asking for an X5L, like a $3,000 upgrade,” Brekus said. “Munich suggested an X7, but I said these families needed a third row of seating, not an X7.”

Munich preferred a larger, more upscale vehicle, and so did BMW’s U.S. dealers. “The dealers are always asking for a vehicle above the X5,” said Ludwig Willisch shortly after he arrived in Woodcliff Lake as BMW NA CEO in October 2011. “Not a single day goes by that I don’t get a phone call asking when the new X7 will be available.”

Indeed, the lack of proper three-row SAV meant that BMW was losing customers not only to its traditional German rivals but to domestic automakers whose large SUVs were designed expressly for active families and could seat six or seven passengers comfortably. “A consumer who preferred European cars would never consider an American car if he or she wanted a BMW, a Porsche, or a Mercedes, but that isn’t true when it comes to SUVs,” Willisch said. “And if you weren’t ready to deliver, you’d lose out.”

In December 2011, Willisch made his case for an X7 to the BMW board. “I stated how well others were selling in that bracket, and we weren't, because we didn't have a product. And so the chairman [Dr. Norbert Reithofer] said, ‘Ludwig, you have a point, and I will fight with you for that product. It's going to happen.’”

The X7 took a major step closer to reality in late 2014, when BMW announced a $1 billion expansion of its Spartanburg plant. At the time, Spartanburg was BMW’s only factory assembling large SAVs, and it was running flat-out to meet global demand for X5s and X3s. The expansion would allow BMW’s “center of competence” for Sports Activity Vehicles to assemble a new model identified as the X7, for which BMW NA announced a rather optimistic on-sale date of February 2017.

The X7 project had been initiated thanks to U.S. demand, and BMW NA would play a key role in its development. In 2009, Brekus had been replaced as Head of Product Planning by Paul Ferraiolo; in December 2014, Ferraiolo tapped Kate Alini to manage U.S.-market development of a new series of luxury models: the increasingly upscale 7 Series sedan as well as the new 8 Series and X7. Where the X7 was concerned, Alini was a perfect fit for the vehicle’s intended demographic.

“I was driving an E70 X5, and I had three young kids that I had to drop off at school every day,” Alini said. “In the US, you have to get in and out of the drop-off zone really quickly, and I was holding up the line because it took so long to wrestle my kids out of their car seats, especially the one all the way in the back. They made me pull over into the bus zone.”

Since the school drop-off—not to mention large SUVs— is virtually unknown in Europe, Alini sent videos of the scene to her colleagues in Munich, to convince them of the need not only for more spacious third-row seating but for easier ingress and egress throughout the vehicle. In that, the domestic SUVs had an inherent advantage, since they shared their chassis with full-size pickup trucks. The E70 X5’s unit-construction chassis was much smaller, and so was the F15 X5 introduced in 2013.

BMW had tried to build an X7 atop the X5 chassis, but it simply didn’t work. “They tried to work with the existing [F15] X5, but the wheelhouses were too small,” Willisch said. “With the size of the car, the small wheels looked awful. Aesthetically, it had to wait for the next platform.”

That platform was the unit-construction Cluster Architecture (CLAR) platform that debuted with BMW’s G11 7 Series sedan in 2015, and which would provide the foundation for subsequent large BMWs, including the fourth-generation G05 X5 that debuted in 2018. CLAR gave BMW more flexibility where size and configuration were concerned, and it would allow the company to finally build an X7 with fully-accessible third-row seating. It would be BMW’s largest SAV to date, but it would still be fairly compact compared to full-size SUVs from other manufacturers.

“The X7 is quite a bit narrower than a Mercedes G-class, for example, not to mention the Lincoln Navigator or Cadillac Escalade,” said Rich Steinberg, who succeeded Ferraiolo as Head of Product Planning in 2015. “Those cars offered a fair amount of room to get to the third row, so we had a lot of discussion about how to maximize the interior layout to allow access to the third row of seats.”

Even as it approached those vehicles in size, it needed to retain BMW’s signature performance, particularly where handling was concerned. “It had to be a BMW,” Steinberg said. “We were losing customers who like driving BMWs but needed more space, and who were switching to other marques to get it. It was important that the X7 keep the BMW DNA intact, that it have the sporting driving experience that’s typical of any BMW.”

As its nomenclature indicated, the X7 would be positioned upscale compared to the rough-and-ready X5. “We were switching the 6 Series Coupe to the 8 Series, and the idea was to command a higher premium [price] based on higher levels of premium features,” Steinberg said.

“In terms of the overall concept, the X7 wasn’t just a bigger X5. It’s a luxury vehicle, and it’s got to have presence,” Alini said. “The kidney grille on the X7 concept vehicle was enormous, and when I first saw the car in Munich I was like, ‘Whoa! That’s a lot of chrome!’ They decreased the size of the grille slightly for production, but the verticality of the kidney combined with the horizontal headlights was very modern, very contemporary. It gave the X7 real presence.”

The X7’s kidney grille was the largest ever designed for a BMW, and it was flanked by slim headlights that emphasized the car’s width in relation to its height. BMW’s press release highlighted its “harmonious proportions,” as well as “a new use of forms dominated by clearly structured surfaces and precise lines [that] lend the X7 its modern aura.” Those surfaces and lines had a slimming effect, making the X7 appear both neater and lighter than its X5 stablemate, even though it was slightly larger; so did BMW’s first-ever 22-inch wheels, which rectified the aesthetic problems that Willisch had identified years earlier.

Following a long gestation period, the X7 was revealed to the public as the “Concept X7 iPerformance” at the Frankfurt auto show in September 2017.

Along with the CLAR platform, the X7 concept shared much of the 7 Series’ design language, including the sedan’s large, vertically-oriented kidney grille.

In accordance with its original mission, the X7 could accommodate seven full-sized adults, or six if the customer chose to replace the standard second-row bench seating with a pair of optional captain’s chairs. That idea came from Alini, who’d seen them on her friends’ domestic SUVs.

“They were the coolest things, because the kids could just jump right through to the third row,” Alini said. “I had to convince Munich to make them optional, which I did by showing them how kids got to the third row in an X5: They climb over the seats, and their sneakers scratch up the headliner.”

Since the U.S. would represent more than half the worldwide market for X7s, Alini’s opinions carried plenty of weight at the FIZ, the engineering and design center in Munich where the car was being developed. So did those of her Chinese counterpart, who also represented a substantial market for this luxury SAV.

“I wanted captain’s chairs with a pass-through, and they wanted captain’s chairs with huge bolsters and a giant console in the middle, because they’re always being chauffeured,” she said. “They didn’t care about the third row, but we needed it, and we needed the ability to get back there. The car’s only so wide, so how do we make it so that a human can get through? I remember being in the seating buck, and our counterparts from other countries just didn’t get it.”

Alini got the captain’s chairs—“It was a compromise, but it works!”—and she also ensured that the X7 was well equipped with another feature essential to American customers: cupholders. “We need a cupholder for every passenger in the U.S.,” she said. “But when you have the captain’s chairs, you lose two cupholders. You can put a bottle in the door pocket, but you can’t put a coffee or a fountain soda in there. Munich wanted to put the cupholders on the floor between the captain’s chairs, but that was a tripping hazard on the way to the third row. I was fighting for everything I could to make life as easy as possible.”

Alini’s advocacy was backed up by CEO Willisch, who accompanied her to Munich to check on the X7’s progress. “He was super-supportive,” she said. “He really got it, and the fact that he would go to the FIZ and check out a seating buck, knowing that I’m fighting for cupholders and pass-throughs… I don’t know if CEOs normally get involved with those kinds of things, but Willisch was super-involved.”

The X7 would never be as wide as its American counterparts, but access to the second- and third-row seating was improved by making the X7’s rear doors longer than those up front. In addition, all of the X7’s seats were electrically adjustable fore and aft as well as for seat-back angle, and they could even be adjusted from the driver’s seat or from the cargo area via redundant controls. 
In addition to ensuring the X7’s passengers easy access and comfortable seating, Alini also had to make sure the X7 could accommodate their stuff, whether that was sports equipment, groceries, or luggage for a long trip. “Munich wanted to get rid of the split tailgate we had on the X5, but I said we cannot lose that,” she said. “It wasn’t just a market differentiator (at the time, only Range Rover offered a split tailgate).  It was also highly functional. If we’re going to have a smaller trunk than our competitors we better make it more accessible and easy to use.” The X7 got its split tailgate, an electric one that could be opened or closed at the touch of a button.

Along with new exterior design language, the X7 was part of an interior design revolution that brought more light into the interior. According to the press release, the X7’s “large windows and a long, flowing roofline” created “a spacious interior bathed in light.” A panoramic sunroof was standard, along with electrically controlled headliner shades that could be deployed from any seating position. That included the third row, where an additional overhead glass panel let in natural light, and where a new five-zone climate control system could moderate temperatures. “That was another thing that other markets didn’t care about,” Alini said, “but a lot of Americans put pets in the back of the car as well as people, and they need AC back there. So, the third row has natural light, its own AC, and its own cupholders, and that changes the whole experience. You’re not sitting in the trunk anymore, but in the third row of a beautiful and comfortable vehicle.”

Beyond new functionality, the X7 interior brought an unprecedented degree of luxury to BMW’s SAV lineup, with elegant touches like ambient lighting, aromatherapy, and cut crystal for some of the control knobs and the gear shift. “I remember thinking it seemed a bit over the top at the time, but then I saw it, and it really did elevate the interior,” Alini said. “We still aimed to be the sportiest, most dynamic vehicle in the segment, and adding those elements didn’t compromise drivability in any way. It was still a BMW—just a more elevated expression of it.

In 2018, prospective customers finally had the opportunity to preview the X7 in some 125 “closed room” events around the U.S.. “We created a lot of excitement around the vehicle, and when pre-orders started we got several hundred in the first 24 hours,” Alini said.

The X7 was the first vehicle that customers could pre-order online through the BMW USA website before taking delivery at their local dealer. Once their vehicles arrived, customers were treated to a suitably luxurious level of service, one that surpassed the premium experience for which BMW was already known. “We were just getting into the luxury space—we were launching ten new models in the luxury segment, all larger cars at a higher price point—and we wanted to elevate the whole experience so that it reflected the nuances of luxury, not premium,” Alini said. “We developed a program that allowed dealers to offer conveniences like vehicle pick-up and drop-off, expedited service appointment scheduling, and other time-saving benefits.

X7 assembly began at Spartanburg in December 2018, and all of those customer-service details had been worked out by the time BMW’s new luxury SAV went on sale in the US in March 2019. Two models were offered initially: the six-cylinder X7 xDrive40i and the V8-powered X7 xDrive50i, priced at $73,900 and $92,600, respectively. An eight-speed Steptronic automatic transmission was standard in both models, as was Dynamic Damper Control air suspension. The X7 would be offered only with all-wheel drive, another element of the X7’s premium positioning, and limiting the drivetrain options reduced the cost of bringing the X7 to market. Finally, the X7 was available with BMW’s top-shelf driver aids and connectivity/infotainment features, and a full slate of comfort and convenience options.

As a luxury SAV whose final retail price can easily exceed six figures, the X7 would never be a high-volume vehicle like the smaller and more affordable X5 or X3. Even so, it’s been a strong performer throughout its lifecycle.

• The First Model of the Neue Klasse Heralds the Future of BMW Design and Technology; Arrives in the U.S. Mid-2026.  
• Built on the Neue Klasse Principles of Electric, Digital, and Circular, the BMW iX3 will be Presented as Part of a Showcase Underlining BMW Group’s Commitment to Responsible Innovation.   
• BMW Group’s “Technology Openness” Strategy will Include Fuel Cell Electric Vehicles (FCEV) Powered by Hydrogen Starting in 2028.  

Woodcliff Lake, NJ – September 18, 2025… Following its World Premiere at IAA Mobility 2025 in Munich earlier this month, the all-new BMW iX3—the first of BMW’s Neue Klasse, or “New Class” of vehicles—will make its North American Premiere at a special event at Bathhouse Studios in New York City on Sunday, September 21, 2025. Presented by BMW Group Member of the Board of Management, Development, Dr. Joachim Post, the BMW iX3 Sports Utility Vehicle is not just the first series-production Neue Klasse model, but a preview into an entirely new era of The Ultimate Driving Machine.  

“The BMW iX3 is much more than one vehicle,” said Dr. Joachim Post, BMW Group Member of the Board of Management, Development. “As the first of our Neue Klasse, the BMW iX3 set new industry standards for user experience, digitalization, driving dynamics, and circularity. These characteristics will be incorporated throughout our entire vehicle lineup and usher in a whole new era for BMW.”

Over the next two years, BMW will launch nearly 40 new and refreshed models featuring Neue Klasse design language, technology, and driving dynamics.  

BMW Panoramic iDrive: First-of-its-Kind User Interface. 

The BMW iX3 features a completely new user interface, which will inform all future BMW models. The new user interface, dubbed BMW Panoramic iDrive, redefines the user experience by balancing digital functions and physical elements and elevating intuitive operation to a new level of driver focus. The system is highlighted by a first-of-its-kind BMW Panoramic Vision display which projects relevant information across the entire base of the windscreen from one side to the other. The most important driving information is projected directly into the driver’s line of sight while the driver is able to personalize content in the central and right-hand areas of the BMW Panoramic Vision via the 17.9-inch Central Display. BMW has filed several patent applications resulting from the development of the projection technologies used in the two displays, underlining just how much innovation has gone into them. 

New Standards for Efficiency, Range, and Charging Speed.  

With sixth-generation BMW eDrive technology, an estimated range of up to 400 miles (according to preliminary BMW AG tests based on the EPA’s test procedure standards) and a peak charging rate of 400 kW, the new BMW iX3 also sets new standards for efficiency, range, and charging speed.  

The new high-voltage battery concept with lithium-ion cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20% higher than with fifth-generation BMW eDrive technology and also enables a 30% increase in charging speed. The advances brought by sixth-generation BMW eDrive technology also have a significant influence on the charging experience. A maximum charging rate of 400 kW enables users to add up to ~175 miles of range in just 10 minutes at an 800V DC charging station. The high-voltage battery can be charged from 10 to 80% capacity in just 21 minutes.  

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast.  

Unmatched Driving Dynamics.  

A new electronics and software architecture including four “superbrain” high-performance computers makes the first Neue Klasse model more intelligent and better equipped for the future than ever. The “Heart of Joy” drivetrain and driving dynamics management technology brings the hallmark characteristics of the “Ultimate Driving Machine” to the Neue Klasse by enabling unmatched poise, assurance, and precision, while the latest systems for automated driving optimize symbiotic human-vehicle interaction. 

New Design Language: Reduced, Characterful, and Timeless. 
The new BMW iX3 will launch the new BMW design language, which will expand across the whole of BMW’s range as new models and variants are introduced. This new use of forms provides a very modern interpretation of BMW’s original and enduring blueprint. For this reason, comprehensive design protection has been registered for the new BMW design language used in the new BMW iX3. 
The new BMW iX3 has the hallmark proportions of a BMW SUV infused with the authoritative presence of a BMW X model and has a reduced surface treatment that emphasizes all four wheels. Created squarely and exclusively for electric vehicles, the vehicle architecture enables an extremely favorable ratio of exterior size to interior space.  

Sustainability Showcase. 

BMW will present a series of discussions and displays at Bathhouse Studios focused on the key principles of the Neue Klasse, with an emphasis on design, technology, and BMW’s approach to reducing emissions across the entire value chain.

The new BMW iX3 demonstrates the BMW Group's holistic approach to product sustainability across the entire vehicle life cycle. During product development, extensive measures were implemented throughout the supply chain, production and use phases, explicitly focused on conserving resources and reducing the model’s environmental footprint. A central focus of this approach lies in the increased use of innovative and secondary materials. For example, 30% of the secondary raw material used for the engine compartment cover and the storage compartment under the front hatch is recycled maritime plastic. This post-consumer material consists of old fishing nets and ropes, preventing these materials from potentially being dumped in the ocean. 

For the first time, the BMW Group will also show the Natural Fiber Roof, a vehicle roof developed in collaboration with Swiss clean tech company Bcomp. Bcomp uses natural flax fiber composites to create more sustainable and lightweight vehicle parts which can replace conventional carbon fiber components. The CO₂e footprint from production is reduced by about 40 percent, including end-of-

life considerations. Following their successful use in certain BMW race models, these innovative natural fiber composites are now ready for BMW M production models.  

In addition, the BMW Group will provide an outlook on future sustainable materials through two research projects: the M Visionary Materials Seat Evo and the Bumper. The M Visionary Materials Seat Evo is an evolution of a concept first presented last year and demonstrates how circular design principles with recyclable mono-materials and secondary raw materials can be applied to interior components. Developed with partners FSCM, the Bumper is an example of Future Sustainable Car Materials, and explores how used car bumpers can be collected, processed, and partly reshaped into new components, enhancing material circularity in the automotive industry. 

“Technology Openness” as a Strategic Success Factor and the Benefits of Hydrogen.  

By offering a broad range of drivetrain options—including highly efficient internal combustion, plug-in hybrid electric, battery-electric, and, starting in 2028, fuel cell electric vehicles powered by hydrogen—BMW Group offers customers the ability to choose the vehicle and drivetrain that best suits their needs. This “technology openness” strategy has proved to be a key success factor for the BMW Group globally. 

Following the successful testing of its pilot fleet of BMW iX5 Hydrogen vehicles, BMW will launch its first series-production hydrogen-powered model in 2028. This drivetrain technology is based on a third generation fuel cell system developed in collaboration with Toyota Motor Corporation which enables a more compact design, while delivering a more powerful and efficient system that increases range and performance while simultaneously reducing energy consumption. 

Hydrogen is also recognized as a promising future energy carrier for global decarbonization. It acts as an effective storage medium for renewable energy sources, helping to balance supply and demand and enabling a more stable and reliable integration of renewables into the energy grid. BMW Group sees hydrogen as the missing piece for completing the electric mobility puzzle in locations where battery electric vehicles are not an optimal solution. 

Live Podcast Recordings. 

A series of three live podcast recordings will also be hosted throughout the day on September 22 during which BMW experts will discuss the engineering and design behind the BMW iX3, how BMW is putting decarbonization goals into practice, and the future of Fuel Cell Electric Vehicles (FCEV) powered by Hydrogen.  

• From Vision to Reality: Setting Impulses for the Circular Economy: BMW’s Neue Klasse is built on the three guiding principles of electric, digital, and circular. Nils Hesse, BMW Group Vice President of Product Sustainability and & Glenn Schmidt, Vice President of Sustainability Communications will discuss how the Neue Klasse is simultaneously setting the stage for the future success of the company and setting a new standard for the automotive industry.  
• Powering Progress: What’s Next in Hydrogen Innovation: Dr. Michael Rath, BMW Group Vice President of Hydrogen Powered Vehicles will discuss Hydrogen Fuel Cell Electric Vehicles (FCEV) as a viable drivetrain alternative, including the advantages of FCEV technology, the challenges of fostering widespread adoption, and what it will take to make it happen.  
• Successful Together: Resilient, Innovative and Future-Proof Supply Chains: Hendrik Lang, BMW Group Senior Vice President of Supply Chain Strategy and Sustainability, and Inga Grieger, BMW i Ventures Business Development Manager and Managing Director, will discuss the complexity and need of emission reduction in automotive supply chains and how innovative start-up solutions can contribute to making the BMW Group’s supply chain future-proof. 

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BMW Group in the United States.

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled more than 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 351 BMW retailers, 143 BMW motorcycle retailers,105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com 

• Dawn of a new era: the first Neue Klasse model heralds the future of BMW design and tech.
• Gen6 eDrive technology with cylindrical-cell high voltage battery and new electric motors.
• 800V architecture, 400 kW peak charging adds ~175 miles of range in just 10 minutes.
• Four superbrains provide world class handling and intelligent, symbiotic driver support.
• BMW iX3 50 xDrive to start around $60,000, offer up to an estimated 400 miles of range.
• US production begins at BMW Group Plant Debrecen in Q1 2026, US deliveries mid-2026.

Woodcliff Lake, NJ – September 5, 2025… BMW presents the first series-production Neue Klasse model. The BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of The Ultimate Driving Machine. An all-new design language gives the iX3 a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 400 miles (estimated range of up to 400 miles according to preliminary BMW AG tests based on the EPA’s test procedure standards) and a peak charging rate of 400 kW, the new BMW iX3 sets new standards for efficiency and long-distance capability. A new electronics and software architecture including four “superbrain” high-performance computers makes the first Neue Klasse model more intelligent and better equipped for the future than ever. The “Heart of Joy” drivetrain and driving dynamics management technology enables unmatched poise, assurance, and precision, while the latest systems for automated driving optimize symbiotic human-vehicle interaction.

A defining element of the digital user experience in the new BMW iX3 is the BMW Panoramic iDrive, which elevates intuitive operation and the driver focus to a new level. And an all-encompassing sustainability concept reduces the iX3’s product carbon footprint over its lifecycle by more than 30% compared to previous electric BMW models.

The first Neue Klasse model will be built at the newly constructed BMW Group plant in Debrecen, Hungary. The first variant of the fully electric SAV to roll off the production line will be the BMW iX3 50 xDrive with an output of 463 hp and dual-motor all-wheel drive. Further fully electric variants will follow, including a single-motor rear-wheel drive model. The market launch of the new BMW iX3 will commence in the US in the summer of 2026.

The new BMW iX3 represents a leap forward in development and a milestone in the transformation process when it comes to electrification, digitalization, and circularity. Spearheading the arrival of the Neue Klasse, the iX3 offers customers the latest design and technology innovations, which will shape the brand’s entire model range moving forward. The technologies introduced in the Neue Klasse will be incorporated into nearly 40 new models and model updates between now and 2027.

“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience, and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our whole product range will benefit from the innovations brought by the Neue Klasse – whichever drive system technology is employed. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production, kicking off a new era for BMW.”

Launch of the new design language: reduced, characterful, and timeless. 

The new BMW iX3 will launch the new BMW design language, which will expand across the whole of BMW’s range as new models and variants are introduced. This new use of forms provides a very modern interpretation of BMW’s original and enduring blueprint. For this reason, comprehensive design protection has been registered for the new BMW design language used in the new BMW iX3.

“The design of the Neue Klasse provides a very modern interpretation of what BMW has always stood for,” says Adrian van Hooydonk, Head of BMW Group Design. “With our new design language, the new BMW iX3 looks future-focused, modern, and timeless – but, above all, more BMW than ever.”

At 188.3 inches long, 74.6 inches wide, and 64.4 inches tall, the new BMW iX3 has the hallmark proportions of a BMW SAV. The characteristic two-box design is infused with the authoritative presence of a BMW X model and has a reduced surface treatment that emphasizes all four wheels. Created squarely and exclusively for electric vehicles, the vehicle architecture enables an extremely favorable ratio of exterior size to interior space. The BMW iX3 has a 114.1-inch wheelbase and track widths of 64.1 inches at the front axle and 64.3 inches at the rear.

The front end: new interpretation of the classic four-eyed face.  

The upright front end gives the new BMW iX3 a commanding presence. Large air intakes and a black band in the lower section of the front apron accentuate the robust sportiness of this BMW X model. Added to which, the reduced surface treatment allows the distinctive BMW kidneys and twin headlights to take center stage. An all-new horizontal light signature takes the place of chrome trim elements, lending the front end a sense of quality and sophistication. The redesigned BMW roundel is embedded above the kidneys in the “valley” of the hood.

Evocative of iconic Neue Klasse vehicles of the 60s and 70s such as the 1600 and 2002, the sculpted BMW kidneys are vertically arranged. Embedding the kidneys into the surface of the front apron emphasizes their contours further still. There is also a new take on the signature BMW four-eyed face created by the headlights. Here, vertical, slightly outward-slanting daytime driving light elements with indicator functions produce the unwavering gaze on the road familiar from BMW’s past. Additional horizontal light surfaces, which create a distinct sense of depth and extend up to the BMW kidneys, add the finishing touches to the new light signature. Together with the optional illuminated BMW kidneys, they bring a unique lighting effect to the front of the new BMW iX3.

Side view combines powerful stature with lightness.  

In the vehicle’s flanks, generously proportioned surfaces accentuated by a small number of precise lines create a character-rich appearance. The design appears as if cut from a single mold thanks to flowing transitions into the front and rear ends. The muscular stature of the new BMW iX3 is underscored by fully body-color wheel arches subtly rectangular contours. In contrast, the glazed areas in the upper section of the vehicle body exude an elegant sense of lightness. The slim side windows and slightly downward-sloping roofline optimize aerodynamics. Hidden seals allow the vehicle body to transition directly into the glass surfaces, producing a harmonious side view. A character line positioned low down in the flanks emphasizes the height of the iX3 and suggests a dynamically stretched profile. The door handles are integrated flush into the doors and extend automatically when the standard BMW Digital Key approaches.  

The 20-inch alloy wheels fitted as standard underscore the SAV’s powerful appearance. Painstaking aerodynamic optimization enables a drag coefficient (C_d) of 0.24. 

Rear end with athletic shoulders and a new light signature.  

The clear design language, focusing on the essentials, continues at the rear of the new BMW iX3. As at the front, the dominant theme in the upper section of the rear is large surfaces detailed by a small number of lines, creating a technical, modern aesthetic. The lower section of the rear apron, meanwhile, generates greater visual impact, with the robust yet sporting character of the new BMW iX3 underscored by a black band and a diffuser element.  

When viewed from the rear, the eye is drawn to the athletic shoulders of the body and the heavily tapered – and therefore aerodynamic – greenhouse. The visual emphasis of the wheel arches accentuates the iX3’s width and robust stance on the road. This effect is enhanced by the expansive, horizontally arranged rear lights. The BMW iX3 also has a new light signature at the rear. Its light sources are split through several levels and develop a vivid sense of depth. The individual light sources of the rear lights on the new iX3 are arranged in the familiar BMW “L” shape.  

The standard roof spoiler further raises the visual dynamism of the new BMW iX3. Echoing the “valley” in the front hood, the spoiler has a central recess that continues into the space between the rear lights, where it creates a perfect stage for the updated BMW logo. 

Interior design: modern space has a BMW-typical driver focus and offers exceptional comfort for all passengers. 

The design of the BMW iX3 interior sets new standards in terms of modernity and digital experience. The interior has an uncluttered, reduced design, providing the ideal stage for the digital experience. The cabin is all about a clear driver focus and comfort for all those on board. Created specifically for electric vehicles, the vehicle architecture allows for generous levels of space in all five seats. The lines of the “floating” instrument panel flow directly into the large door trim panels, creating an enveloping wrap-around effect for the passengers. With its textile surface, the instrument panel – with atmospheric backlighting – contributes to the warm and inviting atmosphere inside. Large window surfaces and the optional Panoramic moonroof with climate comfort glazing create an ambience bathed in light.

Another prominent influence in the horizontally arranged cockpit is the new BMW Panoramic iDrive, which is based on the likewise newly developed BMW Operating System X. It brings together displays, geometry, and light and sound design into a holistic experience, customizable via My Modes. Also contributing to the prevailing atmosphere are the new driving sounds, sound effects, and sound signals of the BMW HypersonX soundscape created specifically for the Neue Klasse.

Newly designed seats in a choice of interior colors and materials.  

The newly designed seats in the new BMW iX3 offer high levels of comfort over long distances, firm lateral support, and a wide range of adjustment. Thick seat cushions extending downward and the absence, to a large extent, of plastic trim give the seats an elegant appearance. With their distinctive contours, the head restraints also contribute to the progressive style of the interior design.

As standard, the seats are upholstered in perforated Veganza in Black Bicolor, Digital White Bicolor, or Castanea Bicolor. Optionally, customers may select Black in a combination of M PerformTex and Veganza or BMW Individual Merino Leather, also in Black.

In the front section of the center console is a storage space with a wireless device charging pad, two USB-C ports, and two cup holders separated by an illuminated triangular trim element. Behind it are the gear selector, a roller switch for adjusting the audio system volume, and the physical buttons for the parking brake, rear window heating, windscreen defrosting, and hazard warning lights. Below the center console, a storage space with indirect illumination offers additional room for stowing items.  

The luggage compartment of the new BMW iX3 measures 30.4 cu ft, which can be expanded to 65 cu ft by folding down the rear seats as required. An additional 2 cu ft storage compartment under the front hood is available for smaller items. Customers needing additional capacity can specify the optional trailer hitch with a towing capacity of up to 4,400 lbs.

BMW Panoramic iDrive. Four elements with a single goal: complete driver focus.

The BMW iX3 is the first series-production model in which BMW Panoramic iDrive redefines the user experience. With its neatly judged balance between digital functions and physical elements, BMW Panoramic iDrive elevates intuitive operation – according to BMW’s “hands on the wheel, eyes on the road” principle – to a new level of driver focus. The entire system – consisting of the BMW Panoramic Vision, the multifunction steering wheel, the Central Display, and the optional BMW 3D Head-Up Display – is born out of decades of experience and a user-centric design approach. Individual customer feedback, data from over 10 million connected vehicles, and usability studies with more than 3,000 customers were all incorporated into the development process. Physical controls are on hand for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selector, parking brake, hazard warning lights, rear window heating, and defrost function. Other functions have been optimized for use by touch and voice command or via the multifunction steering wheel.

The BMW Panoramic Vision is a newly developed display concept from BMW for projecting content directly onto the lower section of the windscreen, where information appears on a black printed surface stretching from A-pillar to A-pillar. The information is visible to all occupants and promises a new dimension in driver focus.

The most important driving information is projected directly into the driver’s line of sight on the left-hand side of the BMW Panoramic Vision, above the steering wheel. The driver is able to personalize content in the central and right-hand areas of the BMW Panoramic Vision via the Central Display. The way the BMW Panoramic Vision is integrated creates a 3D effect for the driver and passengers.

The new optional BMW 3D Head-Up Display positioned above the BMW Panoramic Vision now shows integrated navigation and automated driving graphics in the driver’s immediate field of vision. The content in the BMW Panoramic Vision and BMW 3D Head-Up Display is presented in a neatly coordinated way.

BMW has filed several patent applications resulting from the development of the projection technologies used in the two displays, underlining just how much innovation has gone into them.

The 17.9-inch Central Display with matrix backlight technology features a further improved version of the familiar QuickSelect menu structure to enable optimum operation of functions and content by touch. The Central Display’s home screen continuously shows the BMW Maps navigation system’s map view or other individually configurable content. Also to be found on this level are vertically arranged widgets on the driver’s side, which the user can switch between by swiping. The QuickSelect feature allows important functions to be accessed directly without having to enter a submenu. Swiping a widget horizontally then displays additional related information and settings options. Operation is highly ergonomic thanks to the Central Display’s shape and positioning in close proximity to the steering wheel. Users can return to the home screen from any of the submenus with a tap of the finger on the home icon at the lower edge of the Central Display. Quick access icons for music, navigation, phone calls, the All Apps menu, and the vehicle settings menu are also located here. There is also menu on the Central Display containing widgets that can be moved to the BMW Panoramic Vision by drag and drop. Up to six widgets can be configured in this way.

The new multifunction steering wheel employs BMW’s shy-tech approach, meaning available functions are indicated by illuminating the corresponding buttons. It thereby serves as the primary physical control point, whose buttons provide active haptic feedback. The buttons’ finely designed, relief-like surfaces provide optimum orientation and enable the driver to control functions manually without needing to take their eyes off the road. The buttons have been arranged in accordance with the customary principle of placing driving assistance functions on the left side of the steering wheel and functions for controlling infotainment and communications features on the right.

BMW Intelligent Personal Assistant with major improvements for natural interaction.

The BMW Intelligent Personal Assistant plays a key role in the BMW iX3 operating concept, serving as an adaptive assistant that turns the iX3 into an intelligent digital companion. Besides the addition of two new voices, its appearance has also been completely redesigned for the BMW Panoramic Vision. The assistant can be summoned in the usual way with the prompt “Hey BMW” or the push of a button on the steering wheel’s right-hand control panel. The Intelligent Personal Assistant is positioned in the center of the BMW Panoramic Vision by default following initial setup. It is able to react appropriately to the specific context with a range of engaging, lively animations. Following prolonged periods of inactivity, the assistant recedes into the background on a visual level by transforming into the BMW logo. The assistant can control the windows, air conditioning, seating comfort, phone calls, in-car entertainment, and more. It can also be used to call up many function menus or operate certain apps.

If the driver so chooses, the BMW Intelligent Personal Assistant is also able to offer proactive suggestions based on usage patterns and other factors. BMW Operating System X further expands this intelligent capability by taking far more contexts into account, e.g. from the environmental situation. In the case of driver assistance systems that are fitted but seldom used, for instance, the BMW Intelligent Personal Assistant will point them out to the driver in suitable situations. If the vehicle is being driven in a sporty manner on entertaining stretches of road, the assistant will propose activating My Mode Sport. And if the driver misses a call, the assistant will suggest returning the call in the widget on the Central Display. If the driver doesn’t react to the proactive prompts repeatedly or if individual suggestions are frequently rejected, the intelligent system will take note of this and refrain from making suggestions in future. 

The Routines function further expands the ways in which the BMW Intelligent Personal Assistant can help the driver. In the same way people have their daily morning routine of, say, first switching on the coffee maker then scrolling through the day’s news, drivers are now able to easily teach the assistant routines for the ultimate in personal driving pleasure. If the steering wheel heating, seat heating, and defrost function are all switched on at the start of every journey in winter, for instance, these same actions can be simply combined into a routine.

Additional functions will be provided to customers in future via software updates in order to keep improving and expanding the capabilities of the BMW Intelligent Personal Assistant.

Underpinning BMW Panoramic iDrive is the newly developed BMW Operating System X, which offers extensive scope for personalization via the BMW ID, intelligent driver assistance, a wide variety of digital functions, extensive connectivity using the My BMW App, and outstanding future-proofing thanks to BMW Software Updates.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.

The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors which generate a combined output of 463 hp and 476 lb-ft of torque, enabling a trip from 0-60 mph in an estimated 4.7 seconds and a top speed of 130 mph. Its electric all-wheel-drive configuration consists of an extensively upgraded and highly efficient Electrically Excited Synchronous Motor (EESM) at the rear axle and a new Asynchronous Motor (ASM) at the front. The combination of EESM and ASM is evidence of BMW’s commitment to technological openness within electric mobility. The drive technology developed for the Neue Klasse reduces energy losses by 40% compared to fifth-generation BMW eDrive technology, weight by 10%, and manufacturing costs by 20%.

In the Electrically Excited Synchronous Motor (EESM) at the rear axle, the rotor’s magnetic field is generated by an excitation current from an external source rather than permanent magnets. As with the Gen5 version, this synchronous motor features a compact housing incorporating the electric drive unit, power electronics and transmission. Unlike the Gen5 drivetrain, Gen6 employs a second electric motor technology in the form of an Asynchronous Motor (ASM). The ASM at the front axle works on the principle of induction, so neither permanent magnets nor an external excitation current are required.

The new high-voltage battery concept with lithium-ion cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20% higher than with fifth-generation BMW eDrive technology, and also enables a 30% increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimize weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive enables a range of up to 400 miles (estimated range of up to 400 miles according to preliminary BMW AG tests based on the EPA’s test procedure standards).

BMW Charging: short charging times, premiere of bi-directional charging.

The advances brought by sixth-generation BMW eDrive technology also have a significant influence on the charging experience. A maximum charging rate of 400 kW enables customers to add an estimated 175 miles of range in just 10 minutes at an 800V DC charging station. The high-voltage battery can be charged from 10 to 80% capacity in just 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by BMW, the new iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. At home, the new BMW iX3 50 xDrive can charge at up to 15.4 kW via the standard AC Charging Professional, or up to19.2 kW DC when connected the available BMW Wallbox Professional (timing of availability of the BMW Wallbox Professional to be announced closer to US market launch).

Extensive bi-directional charging functionsare also included with every new BMW iX3, meaning that it can be used as an energy source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) allows the iX3 to function as a storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also connect their iX3 to the energy market via the Vehicle-to-Grid (V2G).

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the standard Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. And BMW Charging offers the option of cost-optimized/solar-power-optimized home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Emblematic of the charging experience in this new vehicle generation is the intelligent charging flap of the new BMW iX3, which uses artificial intelligence (AI) to detect the customer’s intention to connect to a charger and then automatically opens or closes. And sixth-generation BMW eDrive technology makes it possible to view the current charging speed and curve in the My BMW App. Up to ten individual charging contracts from various suppliers can be shown digitally inside the new BMW iX3, enabling use of the Plug & Charge Multi Contract function.

Highly intelligent control center on the high-voltage battery: the Energy Master.

The Energy Master is the control center for the Gen6 electric drivetrain. It is positioned on top of the high-voltage battery and supplies power to the electric motors and the electrical system. It acts as the interface for the high- and low-voltage power supply as well as for data from the high-voltage battery.

In addition, it ensures the battery operates safely and intelligently. Both the hardware and software for the Energy Master were developed in-house at BMW. In-house development of the Energy Master means that innovations can be implemented extremely quickly, which is a major advantage for customers.

New electronics architecture with four “superbrains”.

The completely newly developed electronics architecture comprises a total of four high-performance computers known as “superbrains”. They pool their processing power for driving dynamics, automated driving, infotainment, and basic and comfort-enhancing functions. They also provide the basis for a new software architecture that enables separate development of vehicle and software and creates the foundation for the next-generation Software-Defined Vehicle (SDV). It will be rolled out across the whole of the BMW range in due course, allowing all models to benefit from the same state-of-the-art cyber security and enhanced over-the-air updates complete with tangible AI features.

The new digital nervous system consists of a wiring harness divided into four zones. This reduces weight by 30% compared to the technology used previously and eliminates nearly 2,000 feet of wiring. Another new feature are digital “smart eFuses”, which replace conventional safety fuses. They enable intelligent power modes for different vehicle states that help to improve the iX3’s overall efficiency.

With its four superbrains and highly connected software platforms, the BMW iX3 is a true software-defined vehicle and exceptionally well equipped for the future. Added to which, the new electronics architecture forms the basis for multifaceted improvements in the networking of the BMW iX3 with the My BMW App. This new level of quality when it comes to integration delivers new experiences and holds considerable potential for future innovations.

Heart of Joy: Sheer Driving Pleasure reaches a new level.

One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

The BMW iX3 can be guided through corners with exceptional accuracy. The Heart of Joy ensures fewer control inputs are required, and the iX3 holds a more precise and stable line. In this way, the BMW iX3 develops consistent, repeatable cornering behavior and can be steered more smoothly and intuitively.

“Superbrain of automated driving” for the driver assistance systems with new-generation technology.

Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. The central, water-cooled, high-performance computer pools all the functions of the new automated driving systems with 20 times greater processing power than conventional control units. The shy-tech illumination in the newly designed steering wheel signals when functions are available and activates them at the touch of a button: smart, symbiotic and safe.

Active Driving Assistant Plus is fitted as standard in the new BMW iX3. This package of advanced driver assistance systems combines useful functions including Forward Collision Mitigation with Daytime Pedestrian Protection,  Active Blind Spot Detection, and Exit Warning. It also includes Adaptive Cruise Control with Stop&Go as well as Steering and Lane Keeping Assistant, which applies corrective steering to help the driver stay centered in the lane even at highway speeds.

Highway Assistant, part of the optional Driving Assistance Professional package, allows the driver to take their hands off the steering wheel for long periods at speeds of up to 85 mph on suitable limited-access highways when weather and traffic conditions permit. However, they must still remain alert and ready to intervene if necessary. Highway Assistant has been enhanced with the addition of Active Lane Change with Eye Activation. If Highway Assistant is engaged and the iX3 approaches slower moving traffic, it can recommend a lane change. To accept the recommendation, the driver need only glance into the appropriate outside rear view mirror. The iX3 will signal and execute the lane change when it is safe to do so.

With the optional Parking Assistant Plus, the BMW iX3 can park itself – parallel or perpendicular – at the touch of a button. The AI-supported parking space recognition function searches for parking spaces of sufficient length and width while driving past. The parking space search function is active at speeds below 22 mph. The driver presses the park button to initiate the automated parking process, which they then only have to monitor. Park Assist also helps the driver exit from spaces, observing the road situation and alerting the driver to approaching vehicles and pedestrians.

BMW Symbiotic Drive provides seamless support.

The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake, or steer, their inputs merge seamlessly and intuitively with AI-enabled software. This symbiotic driver assistance creates a seamless transition between support for the driver and driver control.

As well as featuring symbiotic steering, the BMW iX3 is also the world’s first model with symbiotic brakes. When this functionality active, the driver is able to apply light steering and braking inputs to adjust the system’s actions as desired at any time, without disengaging the driving assistant as a result. Instead, the function continues to assist the driver. The new approach is demonstrated in how the Lane Departure Warning works: if the system detects that the driver intends to change lane based on their eye movement, it won’t intervene and take corrective action.

The innovative power of the symbiotic brakes is underscored by the more than two dozen patent applications submitted by BMW resulting from the development of these technologies.

Comfort, everyday usability, lightness. Proven chassis technologies, optimized for electric vehicles.

For the first Neue Klasse model, BMW has focused on everyday usability and driving comfort over long journeys as well as shorter trips, combined with a striking degree of lightness. To this end, the BMW iX3 employs proven chassis technologies that bring confidence-inspiring dynamics to the new battery-electric vehicle (BEV) architecture. In everyday use, the sense of connection that creates the feeling of being in a much smaller vehicle makes a compelling impression. In the stop-start conditions of commuter traffic, the BMW iX3 maintains its composed and relaxed demeanor from drive-away to standstill, balancing dynamic flair and comfort with a mastery never before experienced in this class.

The new, slim construction of the high-voltage battery enables a low center of gravity with low roll center height and almost even weight distribution (48.6% front, 51.4% rear). Wide front and rear tracks and a generously long wheelbase improve directional stability and traction. The double-joint spring strut front axle with torque arm and anti-roll bar in the BMW iX3 has its steering gear located ahead of the axle. The kinematics of the front axle were developed with an increased caster offset and firmer rubber mounts to give drivers better steering feel and achieve more precise vehicle response. At the back, a new type of five-link rear axle with separate arrangement of springs and dampers creates space for a larger luggage compartment.

Equipment and individualization to enhance driving pleasure, comfort and versatility.

The new BMW iX3 will be available from launch with an array of solid and metallic paint finishes including two exlcusive colors; Polarized Grey metallic and Ocean Wave Blue metallic.

As an alternative to the 20-inch alloy wheels fitted as standard, customers can also browse an exclusive selection of new alloy wheel designs (20-, 21- and 22-inch) available as options. The range also includes BMW M and BMW Individual alloy wheels, some in aerodynamically and weight-optimized Air Performance specification.

Standard specification for the new BMW iX3 50 xDrive includes dual-zone automatic climate control, Comfort Access keyless entry with BMW Digital Key Plus, automatic tailgate operation, an alarm system, and wireless device charging. Among the other highlights of the optional equipment offering are three-zone automatic climate control, illuminated BMW kidneys, the Harman Kardon HiFi system with 13 speakers, steering wheel heating, and a large Panoramic moonroof, whose climate comfort glazing has unique solar energy filtering and 100% UV protection.

Available from launch: the M Sport package and M Sport Professional package.  

The new BMW iX3 can be ordered from launch with an optional M Sport package. Accentuating the SAV’s dynamic aura are special exterior design features including a two-section front apron, air-guiding elements near the front wheels, two-tone painted side skirts, a pronounced rear diffuser element, and vertically arranged reflectors in the rear apron. 

Also part of the M Sport package are 20-inch M alloy wheels in double-spoke design (21-inch or 22-inch wheels may also be fitted), M Sport brakes with blue-painted brake callipers, and an exterior mirror projection for the welcome and goodbye sequence that displays the M logo. Accentuating the iX3’s sporting character inside are a Sport steering wheel, M pedals, an M-specific trim element between the cup holders, black seat surfaces in Veganza/M PerformTex, the instrument panel covered in a combination of black M PerformTex and anthracite-colored textile, and M-specific content in the Central Display and BMW Panoramic Vision. 

The M Sport Professional package enhances the M Sport package with features including illuminated BMW kidneys with a black surround, black exterior mirror caps, and a diffuser element at the rear, also in black, and red brake callipers. Inside, an M Sport steering wheel adds to the engaging driving pleasure offered by the new BMW iX3. Further color and equipment details will be made available closer to the US market launch. 

Elevating the digital experience to a whole new level – in the BMW iX3 and beyond.

The BMW iX3 spearheads a new era for the digital user experience, both in the vehicle and when using the My BMW App. Thanks to the all-new electronics and software architecture featuring four high-performance computers, customers will notice the superior intelligence of the BMW iX3 in everyday situations, too. For example, the interior lighting is automatically switched on when the driver reaches for an object on the front passenger seat, the charging flap opens when approaching it to insert the charging cable, and the My BMW App alerts the customer if the interior sensors detect movements in the vehicle when it is locked. The new electronics and software architecture in the BMW iX3 is already primed for the numerous additional intelligent features that customers are set to benefit from in future thanks to over-the-air software updates.

An engaging experience from start to finish: the BMW iX3 welcomes the driver and says goodbye with a customizable lighting and sound sequence. 

BMW Digital Key Plus is set to be the preferred form of vehicle access for the BMW iX3. This means that smartphones and smartwatches from all leading manufacturers (Apple, Samsung, Google, etc.) can be easily set up to work as a vehicle key. Ultra-wideband (UWB) and Bluetooth technology are used to enable smartphone and vehicle to communicate with one another at close range. The UWB technology allows the user’s location to be pinpointed extremely precisely while also ensuring the highest possible vehicle access security. Featuring visual and acoustic effects to accompany the driver as they move from the outside of the BMW iX3 to its interior, the welcome sequence begins while they are approaching the car with the BMW Digital Key Plus. The BMW logo is projected on the ground and the door handles extend automatically just before the driver reaches the car. The iX3 unlocks when they grasp the door handle. While the driver is still settling into their seat, they are welcomed by an animation encompassing the BMW Panoramic Vision and the Central Display that builds harmoniously from the driver’s side to the front passenger side. From approaching the car to driving away in it, the smartphone can simply be left in the driver’s pocket the entire time, with just a press of the brake pedal needed to start the BMW iX3. The BMW Digital Key Plus continues to enrich the seamless digital experience in the BMW iX3 when the journey reaches its end, too. As soon as the driver leaves the vehicle, a lighting sequence provides visual confirmation that the BMW iX3 has been locked automatically.

The BMW Digital Key Plus has further benefits to offer in addition to highly convenient vehicle access. Customers are able to share the digital key with others easily and securely using a messaging app, while setting individual roles and rights at the same time. It also enables the use of additional functions via the smartphone wallet, such as remote operation of the tailgate or, in conjunction with the optional Parking Assistant Professional, Remote Control Parking with the My BMW App.

BMW Operating System X: intelligent and future-proof with great scope for personalization.

The BMW ID opens the door to the personalized driving experience with BMW Operating System X. Up to seven different users can sign in to the new BMW iX3 with their BMW ID, allowing them to enjoy every drive to the fullest with their individual settings. The personalization process begins in the vehicle with initial registration, which is done by scanning a QR code in the Central Display with a smartphone. The personal BMW ID is then added to the car and the user is guided through the main steps of initial setup, which can also be started prior to vehicle handover via the My BMW App if desired. At the same time, the vehicle is automatically stored in the My BMW App with the corresponding profile. All personal vehicle settings, such as the configuration of the BMW Panoramic Vision, media favorites, recent destinations, seat settings with entry and exit configuration, and much more, are now automatically available for every journey provided the profile has been linked to a BMW Digital Key or physical key. Before setting off, a message greeting the customer by name – together with their personal profile picture if desired – will automatically appear in the Central Display.

Stay informed, entertained, or productive: stream a movie, play a video game, or make a video call.

BMW Operating System X offers BMW iX3 customers more in-car entertainment options than ever before. They can opt for the convenience of using the extensive app, video, and gaming portfolio with the unlimited data included with the optional BMW Digital Premium package. Alternatively, customers can provide their own connectivity by using their smartphone as a mobile hotspot or logging in to a Wi-Fi network. The BMW iX3 provides access to the Video app (powered by TiVo™). This allows video streaming on the Central Display when the vehicle is stationary and offers an ever-expanding range of content, such as news and live/on-demand streaming platforms. The latest addition to the Video app and App Store offering for the new BMW iX3 is the Disney+ streaming service, while YouTube is also available. By signing in with existing accounts, customers can pick up movies or series in their parked car from the exact point they left off at home. The choice of video streaming platforms will keep evolving. BMW Originals is an integral part of the Video app that additionally offers BMW customers streaming of selected concerts and sports events, such as the Ryder Cup, the BMW Open, or BMW Classics with the London Symphony Orchestra. The Video app will be made available across all BMW ConnectedDrive markets over the course of 2026.

The AirConsole app in BMW Operating System X provides great entertainment for all occupants with games that have been specially adapted for the in-car experience, such as UNO^® Car Party!. Hot Wheels: Xtreme Overdrive™️from Mattel is a new highlight in the extensive AirConsole gaming library and is available exclusively to BMW customers. The Hot Wheels game lets players test their racing skills at the wheel of the BMW Vision Neue Klasse X. With AirConsole, players can use their smartphones as controllers, allowing all passengers to play with or against each other.

Customers can obtain further games and apps for in-car entertainment from the BMW ConnectedDrive Store. Selected games can now also be controlled with the Bluetooth controllers for standard games consoles in the BMW iX3. Today, the BMW ConnectedDrive Store already features a total of over 60 apps worldwide in the categories music & audio, entertainment, gaming, news, and travel & local. For the first time, customers are also able to use the Zoom app for video calls when stationary in the BMW iX3. The video shown in the Central Display stops as soon as the vehicle sets off, but the conversation can be continued seamlessly in audio form.

The portfolio is set to keep growing. In order to download and use the apps, either the connectivity provided by BMW Digital Premium or a connection to a Wi-Fi network or mobile smartphone hotspot is required.

A personalized ambience: My Modes offer new scope for customization.

The adjustment options offered by the My Modes have been expanded, enabling BMW iX3 drivers to customize driving characteristics. My Mode Personal now lets the driver adjust responsiveness and steering feel as they please. There is also a variety of options for tailoring the user interface design to suit personal preferences in Personal mode. Six inspirational background images from BMW Design will be available for this purpose at launch. Customers will also be able to set their own pictures as the background image for the Central Display using the My BMW App. The appearance of the user interface design colors across all displays automatically adjusts to the selected image. Alternatively, a range of individual shades is available for the user interface design and ambient lighting.

Drivers can choose from the My Modes Sport, Efficient and Silent in addition to the customized Personal mode. Sport mode is focused on delivering a more performance-oriented driving experience, while Silent mode is all about digital reduction and simply enjoying a quiet journey. The vehicle settings in Efficient mode, meanwhile, facilitate efficient driving. The Personal, Efficient and Silent My Modes can each be set as the preferred default mode.

BMW Maps: intelligent, charging-optimized route planning and comprehensive navigation experience even in base specification.

The new BMW Panoramic iDrive turns every journey into an experience when route guidance is activated. Thoughtful coordination of the navigation information shown in the BMW Panoramic Vision, Central Display, and optional BMW 3D Head-Up Display ensures the driver is given the right information at the right time and in the right place. The Curve Ahead View function provides the driver with visual assistance in the BMW 3D Head-Up Display for challenging bends in the road.

In the BMW iX3, the cloud-based BMW Maps navigation system will calculate a charging-optimized route as soon as the destination has been entered if the vehicle’s current range is insufficient for the journey’s distance. The charging stops are planned so that the selected destination is reached as quickly as possible. The driver can also set a preferred minimum charge level for when the vehicle reaches the final destination or charging stops that can be adjusted in increments of 5%. The system is able to give preference to charging stations operated by selected providers at the driver’s request.

If required, even more detailed information can be provided for the charging station stops en route. Current station availability, supported connector types, and payment options are listed, along with the availability of sanitary, catering, or shopping facilities in the vicinity of the respective charging station. The expected duration of the planned charging stop and the resulting cost can also be shown in advance.

The closer the vehicle gets to a scheduled mid-journey stop, the more frequently the availability of the charging point is checked so that an alternative route can be calculated in good time if necessary. The MAX RANGE function that can be used in the BMW iX3 was mainly developed for situations where a charging point on the intended route is unavailable. The function is available in My Mode Efficient and is able to extend range by up to 25% by carefully limiting drive power and top speed and scaling back comfort functions.

If the BMW Maps navigation system’s route guidance has planned a mid-journey stop at a DC charging point, the high-voltage battery of the BMW iX3 is automatically pre-conditioned prior to arrival in order to ensure it is charged as efficiently as possible. This preparation of the battery can also be initiated manually.

All the details of each completed charging operation are stored in the BMW backend. In this way, the actual charging rate achieved can be precisely documented, for example, and preference given to the best charging stations for the charging-optimized route. Live data from charging station operators on out-of-service charging points is also taken into account for route planning.

BMW Digital Premium: the complete, flexible package of extensive security functions, extended navigation features and unlimited entertainment.

BMW Operating System X has brought about major enhancements to the BMW Digital Premium offering over the preceding generation. For the first time, the package now includes a Security Assistant, comprising a host of useful functions for giving the customer greater peace of mind. Attempted thefts and parking knocks will trigger push notifications in the My BMW App, for instance. And in the event of an accident, the BMW Drive Recorder instantly makes exterior footage of what happened available in the car, which can then be exported to a mobile phone. The anti-theft and parking collision recorder likewise makes automatic video recordings. The optional Remote Inside and Remote 3D View functions additionally allow customers to take a glance inside their BMW iX3 and check its immediate vicinity using the My BMW App.

The data required for use of the functions is included with BMW Digital Premium, meaning there is no need for customers to provide a data connection by using a smartphone as a hotspot or signing in to a Wi-Fi network. What’s more, the 5G-ready vehicle telematics system ensures the best possible streaming speed at all times.

BMW Digital Premium offers customers who equip their BMW iX3 with the M Sport package three further M-specific in-car apps. These provide access to technical vehicle signals and driving dynamics data as well as additional media content. The M Cockpit app allows the customer to create an individually configured dashboard with real-time data, while the M Drag Meter provides a measurement of the vehicle’s acceleration. And the M Channel offers motor racing videos along with exclusive insights into the world of BMW M.

Flexible vehicle specification even after buying: extended choice of BMW ConnectedDrive Upgrades. 

BMW ConnectedDrive Upgrades allow customers to add further digital products and services to their vehicle even after they have bought it. Most BMW ConnectedDrive Upgrades give customers the option of a free trial period. Besides BMW Digital Premium, the range available for the new BMW iX3 includes the full spectrum of driver assistance systems offered in the local market, from the Parking Assistant Plus to the Highway Assistant. Depending on the particular product, these functions can be booked flexibly as BMW ConnectedDrive Upgrades for the vehicle’s lifetime, one year, or one month. They can be obtained from the BMW ConnectedDrive Store either online, in the My BMW App, or directly from the vehicle.

The BMW ConnectedDrive Store has been given a clearer layout for BMW Operating System X. It serves as the main gateway for customers wishing to obtain third-party apps, book BMW ConnectedDrive Upgrades, or manage existing bookings.

Improvements to customer experience for over-the-air software updates.

BMW already has over 60 models on the world’s roads that are fully updateable, some 10 million vehicles in all – a benchmark figure for the industry. Customers have successfully performed far in excess of 15 million updates in their BMWs. This vast experience was used to make targeted improvements to the update capability and update process for the new BMW iX3. Executing the updates will also be made even easier. If the Automatic Update option is activated, the BMW iX3 will take care of all steps apart from the final confirmation for installing the update. Even the most extensive updates of the vehicle’s software will take no more than 20 minutes. Further information on the current software version and availability of new updates can be found at any time by opening the “My Vehicle” app in the BMW iX3.

Personalization from before the word go: new Onboarding Wizard and far greater range of functions in the My BMW App. 

A brand new vehicle with its vast array of digital functions can seem a daunting prospect at first. The Onboarding Wizard in the iX3 has undergone a fundamental overhaul in order to offer customers an optimum user experience right from their first encounter with it. Following initial registration with their BMW ID, it guides the customer through the vehicle’s key functions. These include setting up the BMW Digital Key, pairing a smartphone via Bluetooth, and adjusting the BMW Intelligent Personal Assistant. The My BMW App allows customers to start personalizing their BMW iX3 before they have even taken delivery of it. Locations such as “Home” or “Work” can be set, for instance, or a profile photo added.

Apple CarPlay and Android Auto smartphone integration.
Wireless use of Apple CarPlay and Android Auto is also included as standard in the new BMW iX3. Any available metadata for media titles or route guidance that are active in the current mode is shown to the driver in the BMW Panoramic Vision and optional BMW 3D Head-Up Display in an intelligently presented form. The QuickSelect widgets continue to be available in the Central Display’s home screen, while the content projected from the smartphone is embedded alongside them so that it fits in with the display’s shape. Once linked, the Apple CarPlay / Android Auto icon will be added to the menu bar, allowing the projected content to be displayed in full screen mode.

Specifications (preliminary – subject to change).

BMW Group in the United States.

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled over 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 351 BMW retailers, 143 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists online at www.press.bmwna.com. 

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Mountain View, CA – September 2, 2025… BMW i Ventures announced today an investment in Rive, the company redefining how teams design and ship user interfaces (UI). This investment underscores Rive’s growing role in how modern user interfaces are built. Teams are shifting away from static mockups and work-intensive reconstruction in code, toward unified workflows that allow them to design and ship fully interactive content across platforms.

“Rive is not only improving design workflows—it’s reshaping how brands build digital experiences and products,” said Kasper Sage, Managing Partner at BMW i Ventures. The BMW Group’s design department immediately recognized the potential. “By merging design and development into a unified workflow, Rive unlocks faster time to market, higher-quality UI, and frees up valuable developer time, reducing cost. We believe this sets a new standard for the next generation of interactive design.”

Rive enables designers to create animated, interactive graphics and immediately deploy them. Using Rive’s visual Editor, a designer can draw and animate graphics, add logic through a state machine, and immediately export an asset to an app or website without compromise. This unified design-to-development pipeline accelerates development cycles while preserving the designer’s vision in the end product.

Guido Rosso, Co-Founder and CEO of Rive, added: “We’re thrilled to partner with BMW i Ventures. Their investment accelerates our mission to bring motion to the heart of modern interfaces — giving designers and developers the tools to build interactive experiences that feel alive across every screen, from apps and games to websites, products, and in-car displays.” 

Under the hood, Rive uses a new lightweight vector format and open-source runtime libraries to ensure these interactive graphics run smoothly anywhere. Rive’s rendering engine can animate complex visuals, even though the file sizes typically remain only a few kilobytes. Moreover, developers can easily integrate Rive graphics into other platforms, game engines and embedded systems. This means a graphic or UI element designed in Rive can be used instantly across multiple devices and screen sizes, ensuring consistency in user experience.

BMW i Ventures joins existing outside investors, including Andreessen Horowitz, Two Sigma, and Duolingo, the leading mobile learning platform, which is already using Rive to power real-time, interactive experiences. 

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About BMW i Ventures

BMW i Ventures is the independent venture capital firm of BMW Group. From offices in Silicon Valley and Munich, BMW i Ventures invests in early to growth-stage companies defining the future of automotive, sustainability, manufacturing, and supply chain. Since starting in 2011, the firm has $800M under management and has invested in over 80 startups, including Bcomp, Boston Metal, CelLink, ChargePoint, GaN Systems, Motorway, Tekion, and Xometry.

For more information:https://www.bmwiventures.com

About Rive

Rive is a new way to design, build, and ship UI for apps, products, websites, and games. It combines an interactive design tool, a new stateful graphics format, a lightweight multi-platform runtime, and a blazing-fast vector renderer — so you can build custom UI with killer performance.

For more information:https://www.rive.app/

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• Limited to 500 units with a unique equipment profile, available exclusively as the M850i xDrive Gran Coupe.
• Choice of five iconic colors available on the original E31 8 Series.
• BMW Individual upholstery, M Sport seats, exclusive wheels, and carbon fiber roof with M stripes.
• MSRP $130,400 plus $1,175 destination and handling. Production to begin in November 2025.

Pebble Beach, CA/Woodcliff Lake, NJ – August 14,2025… ince its North American debut on the misty coast of Monterey, CA, in 2018, the BMW 8 Series Gran Coupe has been acclaimed for its graceful styling, strong performance, and advanced technology. Today, BMW returns to Pebble Beach to unveil a very special limited-edition 8 Series: the 2026 M850i Edition M Heritage. The M850i Edition M Heritage evokes the original 8 Series from the 1990s through five historic paint finishes from BMW Individual. The interior features M sport seats and Alcantara trim, while special wheels and exterior design elements round out the exclusive profile.

Limited to just 500 units distributed to a few select markets around the world, the M850i Edition M Heritage promises to reward drivers not only with the extraordinary driving experience unique to the 8 Series, but also the satisfaction and pride of owning a rare and special BMW.

Production of the M850i Edition M Heritage begins in November 2025, with deliveries expected to commence in the first quarter of 2026.

The M850i Edition M Heritage may be ordered in any of five historic shades that were available on the original E31 8 Series that debuted at the Frankfurt Motor Show in 1989: Bright Red, Mauritius Blue metallic, Cosmos Black metallic, Oxford Green metallic, and Daytona Violet metallic. These BMW Individual paint finsihes are included in the price of the Edition M Heritage.

Whichever shade the customer ultimately chooses will be complimented by the standard M carbon roof, featuring exclusive M tri-color accent stripes. Distinctive bi-color Orbit Grey 20-inch dual-spoke alloy wheels Stye 895M wrapped in summer performance tires als set the M850i Edition M Heritage apart.

The exterior design of the M850i Edition M Heritage is further enhanced by the standard M Sport Professional package, which includes M Sport brakes with black calipers, M Shadowline lights, and Extended Shadowline exterior trim.

Moving inside, the M850i Edition M Heritage features unique seating, upholstery, and trim elements not available for order on other 8 Series models. The driver and front passenger are provided M Sport seats finished in BMW Individual Black Full Merino Leather and Alcantara, with a diamond-shaped upholstery pattern. Alcantara also graces the headliner, dashboard, and upper door panels. The seats, door panels, and seat belts all feature M tri-color stitching, and there is a special, non-illuminated M badge in each front seat headrest.

The center console is finished in a unique matte-finish carbon fiber. The glass shift lever and iDrive control lend a touch of elegance to the assertively sporty interior appointments. The cupholder cover and the doorsill plates are inscribed with “M850i Edition M Heritage” and “1/500” script, to remind everyone aboard of the Edition’s rarity.

The M850i Edition M Heritage is available in a single, fully-equipped configuration. This means features such as a Bowers & Wilkins Diamond Surround Sound System and the Driving Assistance Professional Package are included. The customer need only select an exterior color.

Of course, the Edition M Heritage brings the formidable power expected of any top range BMW performance car. Under the sculpted hood lies a 4.4-liter TwinPower Turbo V8 producing 523 hp and 553 lb-ft of torque. All that firepower is sent through an 8-speed Steptronic transmission to BMW’s xDrive intelligent all-wheel-drive system. The result is 0-60 in just 3.9 seconds on to a top speed electronically limited to 155 mph.

Specifications

BMW Group in America

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled over 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com, and at www.press.bmwna.com

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Woodcliff Lake, NJ - August 11, 2025... Of all the world’s automotive nameplates, none is more revered than that of Rolls-Royce. Since 1904, Rolls-Royce automobiles have occupied a class of their own where quality and elegance are concerned, and the Rolls-Royce name is virtually synonymous with luxury. For an automaker like BMW, a high-end marque like Rolls-Royce would constitute the perfect British bookend to the compact MINI, which it purchased as part of its 1994 acquisition of the Rover Group. As such, Rolls-Royce became an important target during the second phase of BMW’s expansion program of the 1990s.

Like nearly all automotive nameplates, Rolls-Royce was founded by an inventive individual. Henry Royce built his first automobile in Manchester, England in 1904, and two years later he was joined by a partner, Charles Rolls. Royce’s firm became Rolls-Royce Ltd., which began manufacturing airplane engines as well as automobiles in 1914, when Great Britain entered World War I. In 1931, Rolls-Royce added to its portfolio by buying the smaller Bentley automotive company, then on the verge of bankruptcy during the Great Depression. Rolls-Royce’s airplane engine business helped the company flourish during World War II, and to acquire coachbuilders Park Ward and Mulliner shortly after the war ended. Its prosperity wouldn’t survive the prolonged austerity of the postwar period, however, and financial troubles saw Rolls-Royce taken over by the British government in 1971. In 1980, the government sold Rolls-Royce to Vickers PLC, a defense and industrial concern that was otherwise uninvolved with the automobile business. As that suggests, Vickers lacked the expertise or the resources needed to modernize the cars sold under the Rolls-Royce or Bentley nameplates, both of which it acquired in the same transaction.  

As Tony Lewin reported in The Complete Book of BMW, BMW offered to buy 20 percent of Rolls and Bentley in the early 1990s, but Vickers wanted to sell the entire automotive operation. BMW remained interested, however, and began sharing technology, components, and testing facilities with Vickers. That collaboration resulted in the 5 Series-based 1994 Bentley Java concept and two 1998 automobiles: the BMW V12-powered Rolls-Royce Silver Seraph and the BMW V8-powered Bentley Arnage. Despite those ties, BMW almost lost out to Volkswagen when Vickers sold both Rolls and Bentley to the Wolfsburg manufacturer in 1998. Fortunately for BMW, Volkswagen failed to notice that the Rolls-Royce brand name hadn’t been included in the €430 million sale. The brand name, and the famous “RR” logo, belonged not to Vickers but to a separate entity: Rolls-Royce PLC, a maker of aircraft engines and a partner with BMW in the aerospace industry.

For £40 million, BMW licensed the rights to the Rolls-Royce name and logo. Now the company could create its own all-new Rolls-Royce automobile, a factory in which to build it, and a sales and distribution organization to bring it to market.

 To head its nascent Rolls-Royce organization, BMW tapped Karl-Heinz Kalbfell, then Head of Worldwide Product Planning and Strategy. Kalbfell was an Anglophile, and he wanted to create a 21st-century Rolls-Royce that would reflect the brand’s English heritage. It was essential that such a car would be manufactured in England, so Kalbfell contacted the Duke of Richmond about setting up a new manufacturing facility on his 12,000-acre Goodwood estate, home of the Goodwood Festival of Speed and the Goodwood Revival. The duke agreed, and a factory was soon under construction on his land just outside Chichester.

Since BMW couldn’t use the Rolls-Royce name until January 1, 2003, Kalbfell and his small team worked out of a secret office in the City of London, augmented by engineers in Munich and Gaydon, home of the Rover Group. (In early 2002, the highly-regarded Kalbfell left BMW to run Alfa Romeo and Maserati, replaced by Tony Gott, who’d been CEO of Rolls and Bentley during the Vickers era.) 

BMW hadn’t acquired any of Rolls-Royce’s pre-existing intellectual property such as engineering or design documents, leaving the team free to create a truly new automobile. They gave the car an all-aluminum space frame, mated to a 6.75-liter BMW based V12 engine with Rolls-specific tuning that favored torque over high horsepower. In production form, the engine would deliver 453 horsepower at 531 pound-feet, with nearly 400 pound feet available from 1,000 rpm. 

Rolls had never bodied its own cars prior to World War II, but its vehicles had an unmistakable visual identity throughout the company’s history. Much of that was conveyed by the upright “pantheon” grille and Spirit of Ecstasy hood ornament, but neither of those features had conveyed to BMW. That left designer Ian Cameron to draft a new but still recognizable face for the car, which he did by interpreting the grille with squarer, less upright proportions and revising the Spirit of Ecstasy. Ingeniously, Cameron designed the Spirit of Ecstasy to be more aerodynamic and somewhat smaller, and to quickly retract in the event of a pedestrian collision. It can also retract into the hood should someone attempt to steal or vandalize it.

 Rolls-Royce had always been characterized by its stately proportions, with a long wheelbase, long bonnet, and a roof height double that of the very tall wheels and tires. The new Rolls-Royce needed to retain those proportions, and it needed to be about twenty percent larger than the average car, with “a sense of presence and balance,” said Robert Austin. “It also needed an interior that was warm, comfortable, and conducive to conversation, with only the finest materials used on any surface you may see or touch.”  Austin had become Rolls-Royce’s North American Communications Director in September 2002, recruited by President James Selwa. Though he’d recently retired from a forty-year career at Volvo, he was intrigued by the prospect of representing this venerable marque and came on board with enthusiasm as Rolls-Royce was building its import and distribution organizations in markets like North America. “We were busy signing up new dealerships, most of which had previously been Rolls-Royce dealerships,” Austin said.  Rolls-Royce had sold just a handful of cars in the US each year throughout the 1990s, but the marque needed to attract a sizable number of potential customers who’d be ready to buy once the new car was revealed. As with the car’s design and engineering, all of that took place under strict secrecy.

       

 “We set up three ‘closed rooms’ across the US. One was outside Miami, another in Culver City, California, and the third in a warehouse in Lyndhurst, New Jersey,” Austin said. “Each was located inside an industrial building with no signage, just a number on the door. In order to attend, a dealer had to propose your name and accompany you to the viewing. Upon arrival, you’d be served coffee in a nice reception area, and then you’d be taken into a room where you’d see the story of Rolls-Royce. Finally, the lights would go out and we would reveal the new Phantom, long before anyone had even seen a spy photo of the car. It had a truly James Bond-like quality, and people loved it.”

 On January 6, 2003, the world got to see what the privileged few had previewed. At the Detroit Auto Show, BMW unveiled the Phantom, the first Rolls-Royce created under its ownership. “Most of the people at the show were kind of awe-struck,” Austin said. “It was more than they expected, physically overwhelming. But everyone had to admit that the new Rolls-Royce was beautifully built and exquisitely finished.”

 The same Detroit Auto Show had also seen the debut of Mercedes’ high-end Maybach limousine and Volkswagen’s sportier Bentley Continental GT, but the Phantom stood out even against such illustrious competition. Although it made a strong impression, journalists gave mixed reviews of the $324,000 car. That was hardly surprising, Austin said, as a 5,577-pound limousine wasn’t the sort of car automotive journalists tend to favor. “It’s not why they took the job, and they don’t meet the demographics of people who buy cars like this. But if you owned a $12 million house [in 2003 dollars], if you were the head of a company, or were in the entertainment business, or if you simply wanted to buy ‘the best car in the world,’ you were a prospect.” 

Each Phantom was—and remains—custom-built to its owner’s taste, with a broad assortment of exterior colors, leathers, and woods augmented by bespoke options that allowed customers to match any color they liked, or to add custom touches like a coat of arms in mother-of-pearl, monograms, etc. All of those options made the Phantom a favorite among high earners in sports and entertainment, as well as those in less visible fields. “You know why so many people in the music business love Rolls-Royce cars?” Austin said. “Because it’s virtually silent inside, and it’s got a killer audio system.”  In resurrecting Rolls-Royce, BMW had tapped into a burgeoning market for ultra-luxury goods among the überultra-wealthy and their emulators. In 2003, its first year on the market, the Phantom was delivered to 481 customers worldwide, about half of whom were in the US.  
  
                      

In 2009, Rolls began offering the smaller, less expensive—but still around $280,000—Ghost, conceived as an “everyday” Rolls for those who kept a Phantom for special occasions. “Our owners typically have a five- or six-car garage,” Cameron told The New York Times in 2004. “They think of the garage as a wardrobe. The Phantom might be a tuxedo, and the 200EX [the concept car that became the Ghost] a business suit. The tailor cuts the cloth the same way, but the suit is different.”  By expanding its model lineup, first with Ghost, then with Dawn, Wraith, Cullinan, and Spectre, Rolls-Royce expanded its reach even though the brand didn’t advertise much. Instead, Rolls-Royce brought its cars and potential customers together in private homes or at events like the Pebble Beach Concours or The Quail during Monterey car week. The company also hosted events at the Goodwood Festival of Speed, not far from the factory where every Rolls is built largely by hand. Sales have grown steadily since 2003, barring a slight dip during the financial crisis of 2008-09. In 2023, Rolls-Royce sold 6,032 cars worldwide, followed by 5,712 in 2024.
 
         

Along the way, Rolls-Royce’s business has changed, too, according to Gerry Spahn, Head of Communications for Rolls-Royce Motor Cars Americas. “The cars are more personalized than ever, and some are even coachbuilt,” Spahn said, noting the spectacular Rolls-Royce Boat Tail Coachbuild commission shown at Villa d’Este in 2021. “As a result, pricing has risen from less than $300,000 per car to more than $500,000 over the past decade.” Indeed, bespoke Rolls-Royce vehicles can command a retail price in the millions of dollars. Many such cars are configured at the Rolls-Royce’s new Atelier in New York City, where prospective clients can pick out their cars’ finishes and features in an appropriately high-end environment. In addition to that fixed location, Rolls-Royce sets up a mobile Atelier at Pebble Beach and other concours events where its customers are likely to gather. Those customers are younger than ever, Spahn said, younger even than those shopping for MINI or BMW vehicles. “Rolls-Royce is the youngest brand in the BMW Group, with an average customer age of 43. That’s down from around 60 fifteen years ago.” They’re increasingly North American, too. Last year, about half of all Rolls-Royce cars were sold on this continent, making it the largest market for the brand worldwide. Like its MINI counterpart, Rolls-Royce has become an essential component of the BMW Group’s strategy for success, bookending the core BMW brand with high-end, individual automobiles. “Our mission was to restore Rolls-Royce to its historic position at the very pinnacle of the automotive pyramid,” Austin said, “and I believe we succeeded.” 

Mountain View, CA – June 23, 2025… BMW i Ventures announced today a lead investment in Qualytics, an enterprise platform for automated data quality. The $10M oversubscribed Series A funding round also included new investors Conductive Ventures and The Hill Fund by Firebrand Ventures, alongside existing investors Tech Square Ventures, Knoll Ventures, Inner Loop Capital, SaaS Venture Capital, and Rich Family Ventures.

As enterprises rapidly expand their data-driven operations and AI initiatives, the need for trustworthy data is critical. Founded by data veterans Gorkem Sevinc and Eric Simmerman, Qualytics empowers teams to proactively manage data quality with automated anomaly detection, intelligent rule generation, and no-code workflows — all through a platform built for collaboration between business and technical users. The investment comes at a time when Gartner predicts that 70% of organizations will adopt modern data quality tools by 2027.

“At its core, Qualytics solves a problem every data-driven organization thinks it’s managing, until the costs of bad data hit,” said Baris Guzel, Partner at BMW i Ventures. “The dirty secret in today’s AI arms race is that most models are trained on unreliable inputs. Garbage in, garbage out. Qualytics flips that on its head. They bring continuous, automated data quality monitoring to the production layer and that’s a foundational shift. We’ve seen this movie before: cloud migration, observability, DevOps. The winners are the ones who instrument complexity without slowing velocity. Qualytics does just that for data quality. The team is technical, focused, and early in a massive wave. We’re thrilled to back them.”

In a major milestone, Qualytics recently signed one of the top three U.S. financial institutions, reinforcing its position as the trusted data quality platform for large, data-driven enterprises.  The company’s rapid growth reflects demand for a platform that works seamlessly across cloud-native and legacy environments, integrating with tools like Databricks, Snowflake, SQL Server, Oracle, and data catalogs such as Atlan and Alation. 

Data operationalization has exposed two urgent challenges: ensuring reliable data to fuel AI and analytics, and democratizing governance across organizations. Qualytics addresses both by delivering a deeply automated, intelligent platform that profiles data to support deep learning at scale, automatically infers and evolves quality rules, and streamlines remediation — all with minimal setup and maximum usability across teams. Where legacy solutions depend on complex rule-writing and siloed ownership, Qualytics replaces friction with automation — enabling technical and business teams to co-own data quality at scale, and delivering the enterprise-grade resilience needed to mitigate costly breakdowns that cost organizations an average of $12.9M annually.

To support accelerating demand, Qualytics is scaling its team across product and go-to-market functions, including engineering, product management, customer success, and sales. This growth will enable the company to expand platform capabilities, onboard new customers faster, and deepen support for existing users.

“We’re excited to partner with BMW i Ventures and other investors to scale Qualytics,” said Gorkem Sevinc, Co-Founder and CEO. “Working closely with large enterprises has shaped our product into one that’s scalable, flexible, and built for collaboration. Eric and I built the platform we always wanted in our own careers, one that puts automation and usability at the heart of data quality management. With this new investment and our strong revenue growth, we’re more confident than ever that Qualytics is delivering what modern data practitioners truly need to manage data quality at scale.”

# # #

About BMW i Ventures.

BMW i Ventures is the independent venture capital firm of BMW Group. From offices in Silicon Valley and Munich, BMW i Ventures invests in early to growth-stage companies defining the future of automotive, sustainability, manufacturing, and supply chain. Since starting in 2011, the firm has $800M under management and has invested in over 75 startups, including Bcomp, Boston Metal, CelLink, ChargePoint, GaN Systems, Motorway, Tekion, and Xometry. For more information: https://www.bmwiventures.com.

About Qualytics.

Data quality remains a top concern for data teams—and as enterprises scale their data efforts, ensuring accuracy, consistency, and trust in data becomes increasingly complex. The rise of AI-driven insights, coupled with the risk of hallucinations, has made data quality and governance more critical than ever. Without a proactive approach, poor data quality can lead to flawed insights, compliance risks, and costly business mistakes.

Qualytics enables enterprises to manage data quality (DQ) at scale with AI-driven automation and seamless collaboration. Our intelligent platform automatically generates and maintains data quality rules, bridging the gap between business and data teams to ensure data integrity across the organization. For more information about Qualytics, please visit https://qualytics.ai.

# # #

• Innovation, range, and attainability remain keys to accelerating EV adoption

Woodcliff Lake, NJ – June 10, 2025… A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. The findings highlight growing consumer openness to electrification and emerging powertrain technologies, while also underscoring the need for continued innovation, education and investment across the EV ecosystem.

According to the survey, 92% of Americans believe continued innovation in EV technology is important, with 30% of those respondents calling it “very important.” Supporting this, over 30% of consumers ranked a reputation for innovation as the top priority when considering an EV brand—underscoring that technological leadership remains central to driving adoption.

That openness to innovation extends beyond battery-electric vehicles. The survey found that 58% of Americans are open to hydrogen fuel cell vehicles, including 14% who are “very open” and 44% who are “open”. While awareness of hydrogen fuel cell technology and availability of necessary infrastructure for hydrogen still trails behind battery electric vehicles, this level of interest points to growing consumer curiosity and a clear opportunity for education and investment as infrastructure and availability improve.

Other Key Findings Include:

• EVs Going Mainstream: The perception of EVs as niche is fading. In 2025, 62% of Americans consider EV buyers “early adopters,” dropping from 5% from 2023.
• Affordability Still a Hurdle: Among future EV buyers, 40% cite cost as the main reason they haven’t purchased one yet.
• Strong Interest in Hybrids and Plug-in Hybrids: 66% of respondents say they would consider a hybrid or plug-in hybrid before purchasing a battery-electric vehicle.
• Evolving Range Expectations: 75% say 75 miles of daily range is sufficient, with 50 miles being the most common preference (29%)—indicating that consumers are increasingly aligning expectations with practical daily driving needs rather than aiming for maximum range.
• Adoption Outlook: 55% of consumers expect to purchase an EV in the future, with nearly one in five planning to do so in the next 3–5 years.
• Charging Knowledge Improving: 47% know where the nearest public charging station is, up from 40% in 2024.

“The Ultimate Driving Machine’ tagline is a brand promise that applies to every BMW – whether it is one of our highly efficient internal combustion vehicles or a fully electric BEV – and it goes beyond driving performance to include everything from range and charging speed to quality, fit and finish,” said Dr. Andreas Meyer, Vice President, BMW Product Management Americas. “As more consumers make the switch and realize that there is no compromise to doing so, it will become even more clear that electric vehicles are the future for many customers.”

“MINI’s electric future is rooted in making sustainable driving more accessible and fun,” added Mike Peyton, Vice President MINI of the Americas. “As the survey shows, people want options that fit their lifestyles without compromise—and MINI is uniquely positioned to deliver EVs that combine everyday usability with iconic design and personality.”

BMW Group Commitment to Electrified Mobility in the U.S.

BMW offers eight electrified models in the U.S., including four fully electric (BMW i4, i5, iX, and i7) and four plug-in hybrid models (BMW X5 xDrive50e, BMW 550e Series, BMW 750e, and XM). Next year, the company will begin assembling electric vehicles at its plant in South Carolina. By the end of the decade, at least six electric models will be assembled in the U.S. Globally, BMW recently announced the production milestone of 3 million electrified vehicles— underscoring its leadership in electric mobility.

BMW’s next generation “Neue Klasse” electric vehicles will begin arriving in the U.S. next year, starting with the BMW iX3. These new vehicles will feature BMW Group’s sixth-generation battery technology, which is engineered to deliver greater energy density, faster charging and improved sustainability across the company’s next wave of EVs. This next-gen platform underpins BMW’s ability to deliver dynamic driving performance with extended range while reducing emissions throughout the vehicle lifecycle.

The release of these insights also follows the recent debut of the all-new 2025 MINI Countryman SE ALL4, the most powerful and versatile MINI EV yet, marking a pivotal moment in the MINI brand’s electrified offering to American consumers. As an independent brand within BMW Group, MINI continues to build on its legacy of innovation, efficiency and creative use of space to expand its electrified offerings with distinct personality and premium design.

BMW and MINI are also advancing a holistic approach to EV adoption through strategic infrastructure investments and digital innovation. This includes IONNA, a joint venture with seven other major OEMs to build one of North America's largest high-powered charging networks; Plug & Charge capabilities that simplify the EV charging experience; and Chargescape, a collaborative effort to enhance energy management at home and across the grid.

Survey Methodology.
The General Population survey was conducted among a sample of 1,007 adults 18 years of age and older on behalf of BMW Group. The online omnibus study was conducted from May 7 - 9, 2025. Portions of this survey were previously conducted in 2020, 2022, 2023 and 2024.

BMW Group in the United States.

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

  # # #

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com   www.miniusanews.com  and www.press.bmwna.com  

• Innovation, range, and attainability remain keys to accelerating EV adoption

Woodcliff Lake, NJ – June 10, 2025… A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. The findings highlight growing consumer openness to electrification and emerging powertrain technologies, while also underscoring the need for continued innovation, education and investment across the EV ecosystem.

According to the survey, 92% of Americans believe continued innovation in EV technology is important, with 30% of those respondents calling it “very important.” Supporting this, over 30% of consumers ranked a reputation for innovation as the top priority when considering an EV brand—underscoring that technological leadership remains central to driving adoption.

That openness to innovation extends beyond battery-electric vehicles. The survey found that 58% of Americans are open to hydrogen fuel cell vehicles, including 14% who are “very open” and 44% who are “open”. While awareness of hydrogen fuel cell technology and availability of necessary infrastructure for hydrogen still trails behind battery electric vehicles, this level of interest points to growing consumer curiosity and a clear opportunity for education and investment as infrastructure and availability improve.

Other Key Findings Include:

• EVs Going Mainstream: The perception of EVs as niche is fading. In 2025, 62% of Americans consider EV buyers “early adopters,” dropping from 5% from 2023.
• Affordability Still a Hurdle: Among future EV buyers, 40% cite cost as the main reason they haven’t purchased one yet.
• Strong Interest in Hybrids and Plug-in Hybrids: 66% of respondents say they would consider a hybrid or plug-in hybrid before purchasing a battery-electric vehicle.
• Evolving Range Expectations: 75% say 75 miles of daily range is sufficient, with 50 miles being the most common preference (29%)—indicating that consumers are increasingly aligning expectations with practical daily driving needs rather than aiming for maximum range.
• Adoption Outlook: 55% of consumers expect to purchase an EV in the future, with nearly one in five planning to do so in the next 3–5 years.
• Charging Knowledge Improving: 47% know where the nearest public charging station is, up from 40% in 2024.

“The Ultimate Driving Machine’ tagline is a brand promise that applies to every BMW – whether it is one of our highly efficient internal combustion vehicles or a fully electric BEV – and it goes beyond driving performance to include everything from range and charging speed to quality, fit and finish,” said Dr. Andreas Meyer, Vice President, BMW Product Management Americas. “As more consumers make the switch and realize that there is no compromise to doing so, it will become even more clear that electric vehicles are the future for many customers.”

“MINI’s electric future is rooted in making sustainable driving more accessible and fun,” added Mike Peyton, Vice President MINI of the Americas. “As the survey shows, people want options that fit their lifestyles without compromise—and MINI is uniquely positioned to deliver EVs that combine everyday usability with iconic design and personality.”

BMW Group Commitment to Electrified Mobility in the U.S.

BMW offers eight electrified models in the U.S., including four fully electric (BMW i4, i5, iX, and i7) and four plug-in hybrid models (BMW X5 xDrive50e, BMW 550e Series, BMW 750e, and XM). Next year, the company will begin assembling electric vehicles at its plant in South Carolina. By the end of the decade, at least six electric models will be assembled in the U.S. Globally, BMW recently announced the production milestone of 3 million electrified vehicles— underscoring its leadership in electric mobility.

BMW’s next generation “Neue Klasse” electric vehicles will begin arriving in the U.S. next year, starting with the BMW iX3. These new vehicles will feature BMW Group’s sixth-generation battery technology, which is engineered to deliver greater energy density, faster charging and improved sustainability across the company’s next wave of EVs. This next-gen platform underpins BMW’s ability to deliver dynamic driving performance with extended range while reducing emissions throughout the vehicle lifecycle.

The release of these insights also follows the recent debut of the all-new 2025 MINI Countryman SE ALL4, the most powerful and versatile MINI EV yet, marking a pivotal moment in the MINI brand’s electrified offering to American consumers. As an independent brand within BMW Group, MINI continues to build on its legacy of innovation, efficiency and creative use of space to expand its electrified offerings with distinct personality and premium design.

BMW and MINI are also advancing a holistic approach to EV adoption through strategic infrastructure investments and digital innovation. This includes IONNA, a joint venture with seven other major OEMs to build one of North America's largest high-powered charging networks; Plug & Charge capabilities that simplify the EV charging experience; and Chargescape, a collaborative effort to enhance energy management at home and across the grid.

Survey Methodology.
The General Population survey was conducted among a sample of 1,007 adults 18 years of age and older on behalf of BMW Group. The online omnibus study was conducted from May 7 - 9, 2025. Portions of this survey were previously conducted in 2020, 2022, 2023 and 2024.

BMW Group in the United States.

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

  # # #

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com   www.miniusanews.com  and www.press.bmwna.com  

Woodcliff Lake, NJ – May 20, 2025… The BMW Group is bringing large-format, pure ASSB cells from Solid Power to its test vehicle, a BMW i7, which is being operated in the Munich area. The potential benefits of ASSB technology: higher energy density in a very compact storage system compared to current technologies.

Since 2022, the BMW Group and Solid Power, Inc. (Nasdaq: SLDP) have intensified their activities for the development of all-solid-state battery (ASSB) technology through their technology transfer agreement.

The BMW Group and Solid Power believe in the potential of genuine ASSB technology. With a higher energy density compared to current battery technologies, ASSB batteries have the potential to achieve longer ranges in vehicles without the disadvantages with regard to the weight of the overall storage system.

“Solid Power is extremely proud that our partnership with BMW has resulted in the first demonstration of truly all-solid-state battery cells in a vehicle,” said John Van Scoter, President and Chief Executive Officer of Solid Power.  “We believe in the promise of ASSB’s and continue to drive innovation of our sulfide electrolyte in support of that future for EV’s.”

Martin Schuster, Vice President Battery Cell and Cell Module at the BMW Group, says: “Our BMW i7 ASSB test vehicle on the road is a perfect example of the BMW Group's technology-open mindset. We are continuously advancing the development of new battery cell technologies and are constantly expanding our know-how with valuable partners such as Solid Power.”

The concept battery integrated in the BMW i7 test vehicle combines proven Gen5 construction principles (prismatic cells in modules) with new, innovative module concepts for integrating ASSB cells from Solid Power.

The management of cell expansion will be investigated here. In addition: How is the operating pressure controlled and how to adjust the temperature conditions.

The use of solid power cells with sulfide-based electrolytes and their complete integration into a battery pack will provide the BMW Group with further important findings in the test program over the coming months.

The innovative cells were developed and manufactured by Solid Power in collaboration with experts from the BMW Group. Further development steps are required to implement ASSB technology in a competitive overall storage system.

The BMW Group and Solid Power have been cooperating since 2016 through an extended “Joint Development Agreement”, which was supported by BMW Group's investment in Solid Power in May 2021 as part of a financing round.

At the end of 2022, BMW and Solid Power agreed to further deepen their partnership. BMW will operate a solid cell prototype line at the CMCC (Cell Manufacturing Competence Center) in Parsdorf on the basis of a research and development license and using the experience and expertise of Solid Power.

Since 2008, the BMW Group has been steadily expanding its expertise in the area of battery cell technology. Since 2019, this know-how has been bundled at the BMW Group's Battery Cell Competence Center (BCCC) in Munich. The BCCC covers the entire value chain, from research and development to battery cell design and production capability.

In order to be able to implement innovations in battery cell technology quickly and efficiently, the BMW Group cooperates in a network of around 300 partners, including established companies, start-ups and universities.

The cooperation with Solid Power underlines the BMW Group's battery strategy -to further develop innovative battery technologies on equal footing with leading partners in the industry. This strategically strong position in the value chain ensures the BMW Group access to all new and innovative battery cell research worldwide.

# # #

BMW Group in the United States.

BMW of North America began operations 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled over 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

Solid Power, Inc.

Solid Power is developing solid-state battery technology to enable the next generation of batteries for the fast-growing EV and other markets. Solid Power’s core technology is its electrolyte material, which Solid Power believes can enable extended driving range, longer battery life, improved safety, and lower cost compared to traditional lithium-ion. Solid Power’s business model – selling its electrolyte to cell manufacturers and licensing its cell designs and manufacturing processes – distinguishes the company from many of its competitors who plan to be commercial battery manufacturers. Ultimately, Solid Power endeavors to be a leading producer and distributor of sulfide-based solid electrolyte material for powering both EVs and other applications. For more information, visit http://www.solidpowerbattery.com/.

# # #

• VIA is Powering the Future of Zero Trust through Decentralized, Quantum-Resistant Security for Seamless and Trusted Data Exchange.

Mountain View, CA – March 20, 2025… BMW i Ventures announced today an investment in Via Science, Inc. (VIA), a leading provider of Web3 data protection solutions which ensures that all transactions are verified, protected and auditable, no matter where data resides. The investment, which is part of an oversubscribed Series B funding round of $28 million, will help accelerate VIA’s mission of redefining data protection.

“As software-defined vehicles, robots, and edge devices become the norm, securing data flows between sensors, onboard systems, agents, and external networks is more critical than ever,” said Kasper Sage, managing partner of BMW i Ventures. “VIA is paving the way for real-time communication across trusted systems and safer, more resilient mobility solutions.”

Traditional cyber security companies focus primarily on network segmentation and passwords, leaving core vulnerabilities in data access and trust mechanisms unaddressed. VIA goes further by embedding zero trust principles in the data layer, empowering enterprises with resilient, mission-specific security solutions that deploy seamlessly across existing infrastructure. VIA also addresses vulnerabilities in enterprise security by using a decentralized architecture which separates data protection from storage and transport, ensuring just-in-time access and privacy for authorized parties.

“As we have proven at our customers, decentralized, passwordless Web3 solutions have become the only viable option for securing data transfers between systems of record, internal teams, external

partners, machines, and AI agents. This funding will accelerate adoption of our paradigm-shifting technology platform by the enterprise,” said Colin Gounden, co-founder and CEO of VIA.

“Unlike any other Web3 technologies, our quantum-secure, passwordless solutions can be deployed quickly and easily in a variety of the most demanding environments and our entire software stack from operating system to mobile application is checked 24/7 for vulnerabilities,” added chief operating officer and co-founder Kate Ravanis.

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About BMW i Ventures

BMW i Ventures is the independent venture capital firm of BMW Group. From offices in Silicon Valley and Munich, BMW i Ventures invests in early to growth-stage companies defining the future of automotive, sustainability, manufacturing, and supply chain. Since starting in 2011, the firm has $800M under management and has invested in over 75 startups, including Bcomp, Boston Metal, CelLink, ChargePoint, GaN Systems, Motorway, Tekion, and Xometry. For more information: https://www.bmwiventures.com/

About VIA Science

VIA is the leader in decentralized, enterprise-scale data and identity protection. The U.S. Department of Defense and Fortune 100 companies worldwide trust VIA to provide the highest security technologies to safeguard their most critical assets. Backed by 17 issued patents, VIA’s data-centric platform is quantum-resistant, passwordless, and easy to implement, maintain, and use. Learn more at www.solvewithvia.com.

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Mountain View, CA – February 7, 2025…BMW i Venturesannounced today an investment in GreenSpark Software, a New York City-based company building modern operating software for the metal recycling industry. Existing investors Zero Infinity Partners and Third Prime also participated in the investment round. This investment positions GreenSpark to fast-track its product roadmap, expand into larger enterprise segments, and drive innovation in an industry that has long been underserved by technology.

Despite being a crucial part of the recycling ecosystem, the $120bn+ recycled materials industry has lacked intuitive, modern software to streamline operations, finance, logistics, and commercial functions. GreenSpark’s platform leverages the latest technology to provide solutions for all segments of the recycled metals value chain, accelerating the circular economy and boosting operators’ profitability.

This investment echoes BMW i Ventures’s commitment to driving towards a circular economy.

"At BMW i Ventures, we're always on the lookout for companies that not only innovate but also transform industries,” said Baris Guzel, Partner at BMW i Ventures. “GreenSpark is doing just that for the metal recycling sector with its cutting-edge, end-to-end digital solutions. We're thrilled to back a team that's streamlining operations, saving time, and significantly reducing costs, all while pushing for sustainability. This is the kind of investment where technology meets real-world impact, and we're excited to see where GreenSpark takes it from here."

GreenSpark has more than tripled its customer base over the last twelve months and offers industry-leading AI solutions that can revolutionize how recycling operations conduct business. Today, it actively serves customers across the metals recycling and automotive industry.

“We’re thrilled by this endorsement from BMW i Ventures as a key investor who is like-minded in creating a circular supply chain for metal recycling,” said Gordon Driscoll, Co-Founder and CEO of GreenSpark. “As we pursue this next phase of growth, one principle that will remain constant at GreenSpark is the obsession with providing our customers the best software experience in the industry. We’ve been laser-focused on providing our customers with more efficient ways to run their business and grow revenue and look forward to delivering our customers value with this incremental investment.”

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About BMW i Ventures.

BMW i Ventures is the independent venture capital firm of BMW Group. From offices in Silicon Valley and Munich, BMW i Ventures invests in early to growth-stage companies defining the future of automotive, sustainability, manufacturing, and supply chain. Since starting in 2011, the firm has $800M under management and has invested in over 75 startups, including Bcomp, Boston Metal, CelLink, ChargePoint, GaN Systems, Motorway, Tekion, and Xometry.

For more information: https://www.bmwiventures.com

About GreenSpark.

GreenSpark provides end-to-end, web-based software solutions to help metal recyclers create stronger relationships with their customers, grow revenue more quickly, and increase profit margins. GreenSpark has raised ~$25 million in venture financing from BMW i Ventures, Zero Infinity Partners, Third Prime, Bienville Capital, Tiger Global, and more. For more information, visit www.greensparksoftware.com.

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Mountain View, CA, January 30, 2025 –BMW i Ventures announced today an investment in Athenic AI, a pioneer in the data analysis and business intelligence (BI) space. The $4.3 million round was led by BMW i Ventures, with participation from TenVC, Scrum Ventures, Stage 2 Capital, Beat Ventures, SpaceCadet, Boost VC and Abstraction Capital.

Athenic AI simplifies data analytics, provides actionable insights and eliminates reliance on analysts with its LLM-enabled, self-serve platform. The proprietary search engine pulls data from ERP systems, CRMs, and data warehouses, delivering instant insights. Now, business users can ask questions in natural language and receive answers—via tables, graphs, or reports—within seconds. By integrating multiple data sources, the platform democratizes access to critical insights, accelerating decision-making across teams.

"Access to business analytics is essential for a well-functioning, data-driven organization," said Samantha Huang, Principal of BMW i Ventures. “Today’s process is inefficient—business teams face long waits for reports or dashboards, while analytics teams are overwhelmed with ad hoc requests. With Athenic AI, users have been able to reduce the time of their workflow from weeks to minutes. The potential for such technology is vast, not only for transforming Analytics and BI software but also paving the way for a new category.”

Athenic AI focuses on four core pillars.

• Empower users with instantaneous data analysis, allowing them to extract critical information at any given moment. This dynamic interaction with datasets is tailored to address teams' immediate challenges, ensuring timely and crucial insights.
• Break down barriers by making analytics accessible to non-technical users.
• Go beyond mere analysis by enabling users to seamlessly incorporate data insights into their daily workflows. This empowerment equips them to dive deeper into trends, facilitating data-driven decision-making as a part of their daily routine.
• Tailor insights derived from company data to individual needs, surpassing standard dashboards and reports that often lack the crucial nuance required for comprehensive analysis. This customization not only saves time but also enables more data-rich insights.

Jared Zhao, CEO of Athenic AI, said, "This investment is a testament to the transformative potential of Athenic AI in the BI space. As more organizations become data-driven, we believe there is a need for an intuitive and scalable BI solution for non-technical users. We are excited to continue our mission of democratizing data analysis and helping organizations uncover actionable insights from their data, ultimately driving better decision-making."

Customers have already recognized the company's value proposition, includingPenske Media Corporation (PMC) a digital media and publishing company that owns Variety, Variety.com,Rollingstone.com, Deadline, Golden Globe, Billboard, and American Music Awards.

"Athenic AI augments our data capabilities by allowing our non-technical users to analyze data more directly and much faster,” said Gabriel Koen, Senior Vice President of Technology at PMC. “The platform helps us produce greater value from our data by increasing the number of people who can access insights."

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About BMW i Ventures:

BMW i Ventures is the independent venture capital firm of BMW Group, investing in startups defining the future of mobility, supply chain, and sustainability. The firm has made many successful investments over the years in companies such as Blackmore, ChargePoint, CelLink, Fox Robotics, GaN Systems, Plus One Robotics, Our Next Energy, Tekion, Xometry, and many more. BMW i Ventures invests in all stages from seed to growth with a focus on Series A/B. More information can be found at: https://www.bmwiventures.com.

About Athenic AI: 

Athenic AI is a data analysis and business intelligence company on a mission to empower individuals and enterprises to discover the "Why" behind their data and dashboards. With advanced Generative AI technology, Athenic AI offers instant data answers, democratizes analytics, empowers users to integrate data insights into daily workflows, and provides customization tailored to individual needs. Founded by a team with deep research experience at UC Berkeley, Athenic AI is dedicated to revolutionizing BI reporting and ad hoc analysis.

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• Increased power, range, and efficiency for the fully electric BMW SAV.
• Simplified design language including new grille and headlight designs.
• Available M Sport Package with M Multi-Functional seats.
• New iX xDrive45 starting at $75150 plus $1,175 destination and handling
• Production at Plant Dingolfing starts in March, with deliveries expected in Q2.

Woodcliff Lake, NJ – January 28, 2025… More power, more dynamic performance, more efficiency: The new BMW iX takes the driving experience of the all-electric Sports Activity Vehicle to a new level. Consistent progress in the field of drive and high-voltage battery technology as well as further development of BMW EfficientDynamics measures not only increase the power output and sporty driving characteristics, but also the efficiency and thus the range of BMW’s first-ever SAV designed from the beginning to be fully electric.

The 2026 BMW iX is now offered in three variants. The new iX xDrive45 delivers 402 hp and an estimated range of up to 312 miles. The iX xDrive60 provides 536 hp and an expected range of up to 340 miles. And the performance-oriented iX M70 xDrive now further sets itself apart with unique M-specific design elements to go with up to 650 hp and expected 302 miles of range (estimated ranges according to preliminary BMW AG tests based on the EPA’s test procedure standards).

Production of the 2026 BMW iX will begin in March of 2025 at BMW’s Plant Dingolfing. Delveries are expected to commence in the second quarter of 2025.

Base MSRPs (+$1,175 destination and handling)

2025 BMW iX xDrive45                        $75,150

2025 BMW iX xDrive60                        $88,500

2025 BMW iX M70 xDrive                  $111,500

Exterior design.  Reduced design language, enhanced sportiness.

The revised exterior of the new BMW iX has an expressive presence and monolithic appearance with characteristic BMW SAV proportions, a design language reduced to the essentials, and clearly defined surfaces. The striking front design is characterized by the BMW grille with a redesigned frame and a new structure of vertical and diagonal lines in its interior. The updated grille can be ordered with illumination on the iX xDrive45 and iX xDrive60. Illumination is standard on iX M70 xDrive.

The headlights have also been redesigned with vertical elements for daytime running lights and turn indicators. The new structure of the BMW kidney grille is echoed in the diagonal lines of the headlight modules with available cornering lights.

The powerful rear end of the BMW iX underlines its modern look with generously proportioned surfaces divided by a few distinctive lines. The tailgate extends over the entire rear section without any breaks. The rear apron has been redesigned and features an integrated diffuser element in the new BMW iX M70 xDrive and in conjunction with the optional M Sport Package on other models.

The front and rear aprons of the new BMW iX have an almost seamless design and a higher proportion of surfaces painted body-color, giving them a sporty, elegant appearance as standard. The M Sport Package, now available as an option for the all-electric SAV for the first time, adds dynamic accents with powerful lines, distinctive air intakes, and new M alloy wheels.

When specified with the optional M Sport Professional Package, the new BMW iX is fitted with dark M Shadowline headlights and rear lights. The new BMW iX M70 xDrive comes as standard with the design features of the M Sport and M Sport Professional Packages, and adds a model-specific BMW kidney grille with M logo, black exterior mirror caps, and exclusive 22-inch M alloy wheels. The 21- and 22-inch alloy wheels on the new BMW iX consist of 70% secondary aluminium.

The range of colors available for the new iX now includes five new finishes: Arctic Race Blue metallic, Dune Grey metallic, Carbon Black metallic, BMW Individual Frozen Deep Grey metallic, and Tanzanite Blue metallic (delayed release). The BMW Individual Exterior Line Titanium Bronze is also available as an option for iX xDrive45 and iX xDrive60.

The alloy wheels available for the new BMW iX feature an aerodynamically optimized design. 20-inch alloy wheels are standard on iX xDrive45 and xDrive60, while 21-inch or 22-inch M alloy wheels in four new variants are available as upgrades to the M Sport Package and the M Sport package Professional. The new BMW iX M70 xDrive underscores its position as the top performer in the range with exclusive 21-inch M alloy wheels as standard. 22-inch and, for the first time, 23-inch BMW Individual alloy wheels in a V-spoke design are now also available, either as a standalone option on iX M70 xDrive or as an enhancement to the M Sport Package on the other models. All the new wheel designs have aluminium inserts to help reduce drag. 

Interior: Progressive luxury, refined sportiness. 

The interior ambience of the BMW iX, characterized by generous space and progressive luxury, can now be combined with the sporty design features of the M Sport Package. New M Multi-Function seats offer enhanced lateral support and a striking design. Available for the first time in the iX, these seats offer a wide range of adjustments, including backrest width adjustment and  lumbar support, and pronounced contouring. The microfibre/Sensatec seats are finished in Atlas Grey/Black with M-specific stitching and accents in the BMW M tricolor. The new M multifunction seats are also optionally available in Amido natural leather and Castanea natural leather. As an option, they can also be combined with active seat ventilation. The M Multi-Function seats are part of the M Sport package on xDrive45 and xDrive60 and standard equipment for the new BMW iX M70 xDrive.

The M Sport package also includes an M leather steering wheel, two-tone instrument panel with M logo, Dark Silver trim finishers, anthracite headliner, M pedals, and high­gloss black trim on the center console.

Appealing options: From the Climate Comfort Package to the Panoramic Eclipsing Roof and a tow hitch. 

The Climate Comfort Package (optional on xDrive45 and xDrive60, standard on M70 xDrive) contributes to maximum well-being. Heated surfaces for the instrument panel and glove compartment, the door panels, center armrest and the rear seats ensure a comfortable temperature for all passengers. The Panoramic Eclipsing Roof, optional on xDrive45 and standard on the other models, enhances the bright and spacious interior with a one-piece viewing area that extends over both rows of seats. Instead of a roller blind, it features electrochromatic shading that can be activated at the touch of a button. The Bowers & Wilkins Diamond Surround Sound System, with 30 speakers and exciters in the front seats, delivers an exceptionally intense and precisely balanced sound experience. It is optional on xDrive45 and xDrive60, standard on M70 xDrive.

A tow hitch will be available as an option for the new BMW iX in the summer of 2025. For all model variants, the maximum permitted towing capacity is 3,500 lbs.

Strong performance from every drive system.

In each of the three model versions of the new BMW iX, a re-tuning of the drive system and optimized power electronics result in noticeably spirited power delivery. The new BMW iX xDrive45 delivers a maximum system output 402 hp, which enables a 0-60 time of just 4.9 seconds. The new BMW iX xDrive60 receives a 20 hp increase over the previous xDrive50 to 536 and accelerates from 0 to 60 mph in only 4.4 seconds. Both models have an electronically limited top speed of 124 mph.

At the very top of the iX line, the new BMW iX M70 xDrive offers genuinely exhilerating performance. The dual motors in the iX M70 xDrive combine to deliver a maximum system output of up to 650 hp in My Mode Sport – 40 more than its M60 xDrive predecessor – and a maximum torque of 811 lb-ft when Launch Control is activated. The new BMW iX M70 xDrive sprints from 0 to 60 mph in 3.6 seconds, on to an electronically limited top speed of 155 mph when equipped with performance tires.

Chassis technology and driver assistance systems. Continued development of BMW dynamics, comfort and safety.

The suspension technology of the BMW iX includes a double-wishbone front axle, a five-link rear axle, a stroke-dependent damper system, and electric steering with Servotronic function and variable ratio. The new BMW iX M70 xDrive also features adaptive two-axle air suspension with electronically controlled shock absorbers including M-specific tuning and M-specific anti-roll bars, Integral Active Steering, and M Sport brakes with red-painted brake callipers. Adaptive two-axle air suspension and Integral Active Steering are available as options for the iX xDrive45 and iX xDrive60 (as part of the Dynamic Handling Package), as are the M Sport brakes.

In the new iX, the suspension, damping and chassis control systems have been recalibrated to cope with the increased drive power and weight balance resulting from optimized battery technology. In addition, a hydraulic rear axle support bearing ensures a balance between sporty dynamics and ride comfort. Weight- and friction-optimized wheel bearings and tires with reduced rolling resistance also contribute to the increased efficiency of the new BMW iX.

Drive and charging technology. More powerful and more efficient than ever.

The biggest single contribution to the increased efficiency of the new BMW iX comes from the first-ever use of silicon carbide semiconductor components (SiC inverters) in a BMW electric vehicle. The use of a SiC inverter now ensures significantly more efficient energy conversion in the drivetrain. Semiconductors made of silicon carbide are not only more efficient, but also more powerful and significantly more temperature-resistant than semiconductors made of conventional silicon.

This new inverter technology for the power electronics optimizes the power density of the drive system. This ensures high efficiency in the transfer of energy from the high-voltage battery to the electric motor. The innovative silicon carbide module of the inverter optimizes the peak performance of the electric motors, their efficiency, and thus the range of the new BMW iX. Thanks to the further development of the performance electronics and the fine-tuning of the wheel bearings and tires, among other refinements, the new iX xDrive60, for example, is expected to deliver about 10% more range than its predecessor – up to 340 miles when properly equipped (estimated range of up to 340 miles according to preliminary BMW AG tests based on the EPA’s test procedure standards).

Like the drive units, the high-voltage batteries used in the new BMW iX are based on the latest development of the fifth generation of BMW eDrive technology. The innovations also include a new battery management system that optimizes efficiency. Combined with the high energy density of the high-voltage batteries used in the new BMW iX, this contributes significantly to the outstanding range. A new battery cell technology gives the high-voltage battery in the BMW iX xDrive45 a net usable energy content of 100.1 kWh, while xDrive60 and M70 xDrive models have HV batteries with 113.4 kWh and 112.8 kWh of net usable energy respectively.

Adaptive recuperation with efficiency-optimized control. 

When driving, the latest version of adaptive recuperation helps to extend range. The intelligent networking of the drive control system enables the intensity of energy recovery during acceleration and braking to be adapted to the traffic situation as determined by navigation data and the sensors of the driver assistance systems. For example, the recuperation power can be increased when approaching a junction and more energy can be fed into the high-voltage battery during deceleration.

As an alternative to adaptive recuperation, the driver can select high, medium, or low braking energy recovery for all traffic situations in the BMW iDrive menu. Low recuperation corresponds to the coasting function. The BMW iX simply glides along without drive torque as soon as the accelerator pedal is released. The electric drive is not energized and thus no energy is consumed from the high-voltage battery.

If required, My Mode EFFICIENT can be used to activate a highly energy-efficient operating mode. The MAX RANGE function can increase the range remaining before the next charging stop by up to 25% by limiting the drive power and maximum speed and reducing certain comfort functions.

New heat pump function, more efficient predictive heat management for the high-voltage battery. 

All BMW iX models are equipped with an advanced heat pump function as standard. The new intelligent combination of heat pump technology ensures even greater efficiency in a wide range of driving situations and outside temperatures between -4° F and 86° F for the integrated heating and cooling circuit of the interior, as well as for the heating and cooling system of the drive system and high-voltage battery. For example, the waste heat from the electric motors can be directed to heat the interior and the high-voltage battery. This allows both the interior and the high-voltage battery to be heated simultaneously with the heat pump function and, if required, with a central electric auxiliary heater.

When outside temperatures are low, a new storage heating function optimizes the pre-conditioning of the high-voltage battery for optimum DC charging with shorter charging times and greater efficiency. Efficient use of the heat generated by the instantaneous water heater allows the high-voltage battery to heat up much faster. Anticipatory thermal management ensures that the temperature of the high-voltage battery is optimally controlled in advance of a stop at a fast-charging station. When the navigation system is active, the battery is automatically pre-conditioned before a planned charging stop. Pre-conditioning of the battery can be manually activated and deactivated at any time. The high-voltage battery can also be pre-conditioned before departure via the My BMW App.

Combined Charging Unit and optimized charging software. 

The Combined Charging Unit (CCU) used in all model variants of the new BMW iX enables AC charging with a maximum output of 11 kW. The CCU of the new iX xDrive45 can charge at a rate of up to 175 kW at a DC fast charging station. The maximum charging power of the iX xDrive60 and iX M70 xDrive is 195 kW.

Plug & Charge Multi Contract for maximum charging flexibility and convenience. 

The new BMW iX offers the Plug & Charge Multi Contract function. Plug & Charge Mulit Contract makes charging at compatible public charging stations even more convenient, as digital authentication via an app or card is no longer required. When the iX is connected to the charging point, the necessary contract data for invoicing the energy costs is transmitted through a communication interface via the charging cable. Customers can digitally store up to five individual Plug & Charge-enabled power contracts from different providers in the vehicle. 

Wide variety of systems for automated driving and parking. 

To optimize comfort and safety, the new BMW iX offers a wide range of systems for automated driving and parking. These are based on BMW’s latest modular technology kit and set new standards in terms of functionality, reliability, and availability. The advanced modular technology kit gives the new BMW iX outstanding intelligence in environmental monitoring and data processing. It also offers the potential for extensive integration of new and enhanced functions. These updates and enhancements can be installed over-the-air via remote software upgrades or downloaded from the BMW ConnectedDrive Store. This means that the BMW iX and its software remain conveniently at the cutting edge of technology.

Highway Assistant for optimized comfort on long journeys. 

The new BMW iX is already equipped with Driving Assistant Plus as standard. In addition to Forward Collision Mitigation, Active Blind Spot Detection and Lane Keeping Assistant and Speed Limit Assistant it also includes Distance Control and Steering Assistant, each of which can be used at speeds of up to 112 mph, as well as Active Speed Limit Assist.

The BMW Highway Assistant is the highlight of the range of options for automated driving. Its Level 2+ functionality allows drivers to take their hands off the wheel and comfortably position themselves on suitable limited access highways with divided lanes at speeds of up to 85 mph while keeping a close eye on the traffic. The system also includes Active Lane Change with eye activation. The combination of these two functions ensures outstanding driving comfort on long journeys with the new BMW iX.

Parking and maneuvering can be controlled by a smartphone. 

Parking Assistant, including Back-Up Assistant, also comes as standard in the new BMW iX. The optional Parking Assistant Professional, part of the Driving Assistant Professional Package, adds Parking View including Top View, Panorama View and 3D View, as well as the BMW Drive Recorder and Anti-Theft Recorder.

Parking Assistant Professional also allows users to control parking maneuvers from outside the vehicle using a smartphone. The Maneuver Assistant can also automatically complete complex reversing maneuvers up to 650 feet in length.

Display and operating system, connectivity.  Intuitive user experience and advanced digital services.

The BMW iX is also a pioneer in the field of display and operating systems. It was the first production vehicle to be launched with the innovative BMW Curved Display. BMW iDrive with QuickSelect, based on the BMW Operating System 8.5, contributes to the advanced driving experience in the new BMW iX. With the BMW Curved Display and the BMW Intelligent Personal Assistant, it is geared towards operation via touch functions and natural speech. 

The BMW Operating System 8.5 start screen permanently shows the map view of the navigation system or other individually configurable displays. On the driver's side, the screen displays vertical live widgets that can be selected with a swipe, and QuickSelect makes it easy to activate them without having to go to a submenu. Once the settings have been made, simply tap the Home symbol at the bottom of the display to return to the start screen. In addition to the Home symbol, there are now icons for direct access to the air conditioning menu, the All Apps menu, and Apple CarPlay® and Android Auto™. In addition, the BMW iDrive in the new BMW iX provides the prerequisites for using digital services such as audio and video streaming as well as in-car gaming.

The BMW Live Cockpit Professional, optional on xDrive45 and xDrive60, standard on M70 xDrive, includes the BMW Head-Up Display and the Augmented View function on the Information and Control Display. 

With the BMW Operating System 8.5, the BMW Intelligent Personal Assistant also gains additional capabilities, including in the areas of communication, navigation and vehicle control. It is also possible to integrate Amazon Alexa. The Alexa voice service can be used in the vehicle, for example, to make shopping lists using your voice, play music or control your smart home remotely.

BMW Maps navigation system with charging-optimized route planning. 

The BMW Maps cloud-based navigation system, which is part of BMW Live Cockpit Professional, offers even better functions for charging-optimized route planning on long journeys in the new BMW iX. This can be done either in the vehicle or via the My BMW App. Charging stops are planned in such a way as to arrive at the destination as quickly as possible. The driver's preferred charging status, with which he wants to reach the stopovers and the final destination, can also be set. On request, detailed information about the charging stations along the route can be accessed during the journey, such as availability, costs, and services in the vicinity.

The closer the vehicle gets to a scheduled charging stop, the more frequently the availability of the charging station is checked so that an alternative route can be determined in plenty of time if necessary. If the driver decides to make an individual charging stop along the way, the planning of the rest of the route is automatically adapted to the new conditions.

Over-the-air updates: Remote Software Upgrade and BMW ConnectedDrive Upgrades. 

To ensure that the new BMW iX always has the latest software, updates can be installed over the air. Remote software upgrades can include free quality or functional improvements. 

In addition, customers can purchase further driver assistance, entertainment and personalization features through the BMW ConnectedDrive Store. Selected functions can be tested free of charge for a period of one month and then booked for a specific term or purchased outright.

Video streaming and in-car gaming on the control display. 

The BMW Operating System 8.5 enables a wider range of digital content for information and entertainment, faster update cycles for functions, and optimized access to many specific online services. For video streaming on the Control Display, the Connected Package Professional offers YouTube as well as a video app for local channels. The entertainment offering includes both live channels and on-demand media libraries in the categories of news, sport, children's entertainment, movies, and series.

The latest generation of BMW iDrive also offers an innovative form of in-car gaming with the AirConsole platform. When the vehicle is stationary, the driver and passengers can play casual games alone or in multiplayer mode, for example to pass the time while the BMW iX's high-voltage battery is charging. Players only need their smartphone, which acts as a controller, and the BMW Curved Display. The selection of playable titles such as "UNO^® Car Party!", "Who Wants to Be a Millionaire?" or "Starlit Kart" is constantly being expanded.

Personalized user experience with BMW ID, My BMW App and personal eSIM, BMW Digital Key Plus as standard. 

The standard equipment of the new BMW iX includes optimized smartphone integration via Apple CarPlay^® and Android Auto™, and 5G mobile phone reception as standard provides the ideal conditions for in-car gaming, audio and video streaming and the use of other online-based services.

To personalise the user experience with BMW ID, simply log in to the vehicle for the first time using a smartphone and scan the QR code. The personal profile is then added and synchronizable settings are loaded. This means that the customer is greeted on the vehicle display by name and, if desired, with a personal profile picture, and their individual vehicle settings are automatically loaded. In addition, the vehicle is added to the My BMW App without the customer having to do anything. As a universal digital interface, it provides information on the vehicle's status, available range and service and maintenance requirements at all times. It also provides remote access to functions such as locating the vehicle and locking and unlocking the doors. 

The BMW Digital Key Plus can also be set up as standard for suitable smartphones and smartwatches with iOS or Android operating systems. Using the digital key on a mobile device, the new BMW iX automatically unlocks when approached. This is made possible by ultra-wideband (UWB) radio technology. The vehicle can also be started without taking the device out of a pocket or bag. This makes a conventional car key superfluous. The BMW Digital Key Plus is even easier to set up with the new Setup Card. Simply hold the card up to your smartphone or scan the QR code on the back. The BMW Digital Key Plus can be shared digitally with other people with individually definable rights and offers additional control functions via the My BMW App in the vicinity of the vehicle.

Designed for recycling: Moving towards a circular economy step by step. 

One of the BMW’s ambitious sustainability goals is to increase the use of secondary raw materials in vehicle production, as is already being implemented in many areas of the new BMW iX. The company is pursuing the vision of the circular economy, in which raw materials are kept in circulation for as long as possible and without any loss in quality in order to reduce the use of primary materials and the associated mining of new raw materials and their energy and CO₂ intensive processing. BMW is also making important contributions to the recycling of vehicles at the end of their useful life. 

BMW’s Recycling and Dismantling Centre (RDZ) develops technologies and solutions that are then made available to the entire recycling industry. For 30 years, the RDZ has been doing important groundwork to promote recycling in the automotive industry.

Parallel to the market preparation for the new BMW iX, BMW launched a Europe-wide partnership with SK tes, a leading provider of innovative technology life cycle solutions, in November 2024. In a special recycling process, cobalt, nickel and lithium are extracted from used batteries and then returned to the value chain for the production of new batteries.

More efficient driving with the efficiency trainer. 

In addition to BMW EfficientDynamics technology, an efficient driving style is a key factor in reducing fuel consumption and CO₂ emissions during the vehicle's service life. The efficiency trainer in the My BMW App provides drivers with tips on how to optimize their driving style in terms of sustainability. The digital assistant analyses previous journeys and provides tips for improvement as well as incentives by comparing fuel consumption with corresponding values from the BMW Community.

Specifications.

BMW Group in the United States.

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com, and at www.press.bmwna.com

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Woodcliff Lake, NJ – December 30, 2024… BMW i Ventures announced today an investment in Phoenix Tailings, a pioneering metals production company dedicated to creating a zero-waste, zero-emission future. The Series B financing, which was led by Envisioning Partners and included additional participation from Yamaha Motor Ventures and Escape Velocity, will enable Phoenix Tailings to scale its rare earth processing operations to produce ~200 tons of rare earth metals annually.

Phoenix Tailings was founded in a backyard in Cambridge, Massachusetts, by four visionary co-founders determined to transform how critical metals are produced—metals essential to the technologies that power modern society. With the backing of the United States Department’s of Energy and Defense, as well as the State of Massachusetts, the company has secured initial offtake agreements, validated the groundbreaking technology, and assembled a world-class team to bring this vision to fruition.

“Phoenix Tailings has made a breakthrough that will significantly advance the sustainable refining of rare earth elements - a crucial step forward as many clean energy technologies depend on these critical materials,” said Kasper Sage, Managing Partner, BMW i Ventures. “We’re excited to see how this innovation will reshape global supply chains and contribute to a more sustainable future."

Phoenix Tailings is the leading U.S. company focused on refining rare earth metals into the final products essential for magnets used in various components. Through its innovative process, Phoenix Tailings extracts rare earth metals from both traditional ores, and as well as non-traditional feedstocks such as recycled materials, and mining waste—known as “tailings”—without producing toxic byproducts. This breakthrough approach allows the company to be cost-competitive with traditional processes currently dominated by China and Russia. By delivering a sustainable and secure supply of rare earth metals, Phoenix Tailings plays a vital role in strengthening the U.S. supply chain for defense manufacturing and meeting the growing demand for these essential materials in commercial industries.

“As our reliance on advanced technology grows, so does our dependence on critical metals—particularly lesser-known materials like rare earth metals,” said Nick Myers, co-founder and CEO of Phoenix Tailings. “From automotive and defense to medical devices, rare earth metals are essential to modern manufacturing. At Phoenix Tailings, we are ensuring the United States can meet this surging demand through processes that are ethical, sustainable, and economically viable.”

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About BMW i Ventures.

BMW i Ventures is the independent venture capital firm of BMW Group. From offices in Silicon Valley and Munich, BMW i Ventures invests in early to growth-stage companies defining the future of automotive, sustainability, manufacturing, and supply chain. Since starting in 2011, the firm has $800M under management and has invested in over 80 startups, including Bcomp, Boston Metal, CelLink, ChargePoint, GaN Systems, Motorway, Tekion, and Xometry.

More information can be found at: https://www.bmwiventures.com.

About Phoenix Tailings

Phoenix Tailings is a pioneering clean mining and metals production company dedicated to creating a zero-waste, zero-emission future. Through its innovative processes, Phoenix Tailings efficiently extracts and refines critical rare earth metals without harmful environmental impacts. With operations in Burlington, MA, and plans to scale up in Exeter, NH, the company is revolutionizing sustainable resource recovery for a greener world.

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• The 2^nd-generation 2 Series Gran Coupe offers more standard equipment and a broader range of premium options.
• Refreshed styling with standard M Sport exterior design and a new tech-forward interior with the BMW Curved Display.
• Revised powertrains and standard Adaptive M Suspension improve performance and sharpen handling.
• The 228 xDrive Gran Coupe and M235 xDrive Gran Coupe will launch in March 2025, with the two-wheel drive 228 sDrive Gran Coupe arriving mid-year.

Woodcliff Lake, NJ – October 15, 2024… The BMW 2 Series Gran Coupe brings sportiness and elegance to the premium compact segment. And now, the second generation emphasizes these qualities even more intensely. The standard M Sport exterior design delivers a clear increase in presence and gives the new BMW 2 Series Gran Coupe a sportier and more dynamic appearance. Revised powertrains, standard Adaptive M Suspension, and innovative systems for automated driving and parking ensure driving pleasure. The progressive character of the new BMW 2 Series Gran Coupe is evident in the area of digitalization, too. The user experience in the redesigned interior is defined by the new BMW iDrive with QuickSelect and a wide range of digital services based on BMW Operating System 9.

Production of the 2025 BMW 2 Series Gran Coupe will begin at BMW’s plant in Leipzig in the fourth quarter of 2024. The market launch is set to start in March 2025.

At launch, two models will be available in the US. The 241-hp 228 xDrive Gran Coupe will start at $41,600 plus $1,175 destination and handling, and the high-performance, 312-hp M235 xDrive Gran Coupe will start at $49,500 plus $1,175 destination and handling.

Coming in mid-2025, the two-wheel drive, 241-hp 228 sDrive Gran Coupe will start at just $39,600 plus $1,175 destination and handling.

Sporty elegance in the hallmark style of BMW. 

The exterior design of the new BMW 2 Series Gran Coupe is defined by an expressive front section, a dynamically elongated silhouette, and a powerfully designed rear. The proportions clearly convey the sporty elegance characteristic of a BMW Gran Coupe.

The 2025 BMW 2 Series Gran Coupe has increased in length by 0.7 inches to 179.2, while the wheelbase remains unchanged at 105.1 inches. The width of the vehicle is constant at 70.9 inches, while the height has been increased by one inch to 56.9. These exterior dimensions ensure the BMW 2 Series Gran Coupe offers generous space for up to five occupants and their luggage.

The standard M Sport exterior design features a front apron with large air intakes below the wide BMW kidney grille. The headlights are drawn far back into the front fenders. Two vertically and subtly arrow-shaped LED units function as the side marker lights, daytime running lights, and turn indicators. For a striking night­time design, an illuminated kidney grille with contour lighting will be optionally available starting in March 2025.

The profile is defined by the long hood, short overhangs, long wheelbase, and a gently flowing roofline. A pronounced indentation in the transition to the rear emphasizes the athletically shaped shoulder section. At the rear of the elegantly elongated side window graphic, a discreetly embossed number 2 highlights the characteristic Hofmeister kink.

The rear derives its powerful, modern appearance from an ample surface structure broken up by just a few lines and flat taillights. Vertically aligned LED elements in the rear lights and the turn indicators echo the design of the light sources inside the headlights. The tailpipes of the 228 xDrive Gran Coupe are invisibly integrated in the rear apron, while the M235 xDrive Gran Coupe proudly displays traditional M quad tailpipes.

Roof in contrasting color and M Sport package optionally available. 

The range of exterior finishes includes one solid, eight metallic, and two BMW Individual Frozen paint finishes along with a vast range of special BMW Individual finishes. A contrasting high-gloss black finish for the roof is optionally available with certain exterior colors as part of the Premium Package.

The 2025 2 Series Gran Coupe features standard 18-inch style 975M alloy wheels with a Y­spoke design. A variety of 18 and 19-inch wheels and a choice of all-season, summer, and high-performance tires are optional.

Selecting the M Sport Professional Package for the 228 xDrive Gran Coupe enhances the exterior by adding M Shadowline Lights, a rear spoiler, and Extended Shadowline trim.

Driver-oriented cockpit in a progressive premium ambience. 

The interior of the new BMW 2 Series Gran Coupe is entirely leather-free, with Perforated Veganza in any of four colors standard. Veganza/Alcantara trim is available with the M Sport Package and is combined with contrasting stitching for the dashboard.

Newly designed heated sports seats are standard on the 2 Series Gran Coupe, and for the first time massaging Active Front Seats with lumbar support are optional. The latest version of the standard sports steering wheel features Pearl-gloss Chrome trim and illuminated multifunction buttons.

The dynamically backlit interior trims made from milled aluminum contribute to the 2 Series Gran Coupe’s refined and athletic premium ambience. The BMW Curved Display, featuring the latest version of BMW iDrive with QuickSelect based on BMW Operating System 9, and new gear selector toggle underline the modern, tech-forward character of the interior.

The progressively designed interior of the 228 xDrive Gran Coupe can be further enhanced with the optional M Sport Package, which adds details such as a choice of M Illuminated Aluminum Hexacube Matte trim or Illuminated Aluminum Graphite trim and a leather-wrapped M Sport steering wheel with shift paddles for the 7-speed Dual Clutch Transmission.

Extensive standard equipment defines impressive value. 

The expanded range of standard equipment on the new BMW 2 Series Gran Coupe now includes BMW Live Cockpit Plus with the cloud-based navigation system BMW Maps. A 12-speaker Harmon/Kardon premium sound system is newly standard, as is Comfort Access keyless entry, wireless device charging, and auto dimming interior and exterior mirrors.

Also standard for the first time in the 2 Series Gran Coupe, BMW Digital Key Plus enables the new BMW 2 Series Gran Coupe to be unlocked and locked via smartphone or smartwatch using security-optimized ultra-wideband (UWB) wireless technology, making a conventional key fob unnecessary. BMW Digital Key Plus can be set up via the My BMW App for suitable smartphones and smart watches with the iOS or Android operating systems and Apple Watch.

BMW Live Cockpit Professional is available in combination with the BMW Head-Up Display and Parking Assistant Plus in the optional Technology Package, which also includes Augmented View on the Control Display and the Drive Recorder.

New generation of engines for superior driving pleasure and efficiency.

A revised drivetrain portfolio ensures superior driving pleasure and excellent efficiency. The highly efficient engines in the new BMW 2 Series Gran Coupe are from the latest generation of the Efficient Dynamics engine family. Its innovative technology not only reduces fuel consumption but also ensures strong, linear power delivery.

The 2-liter TwinPower Turbo 4-cylinder engine under the hood of the 228 xDrive Gran Coupe has been heavily revised. The new engine, code named B48A20O2, incorporates a Miller combustion cycle, a dual (direct and port) injection system, and a revised combustion chamber geometry. This engine makes 241 hp between 4,500-6,500 rpm, and torque has increased to a substantial 295 lb-ft between 1,500-4,000 rpm. The engine is mated exclusively to a new 7-speed Dual Clutch Transmission (DCT). Together, they send the 228 xDrive Gran Coupe from 0-60 mph in just 5.8 seconds.
New 7-speed Steptronic Dual Clutch Transmission. 

The latest generation of the 7-speed DCT now features fully electric actuation, a widened gear ratio spread, and greater internal efficiency.  This advanced transmission also now tailors shift strategy to the route topography and enables coasting in all drive modes except Sport.

The 7-speed DCT provides remarkably quick and smooth gear changes. It combines two sub-transmissions within a single housing, enabling it to pre-select the next gear prior to each gear change. The transmission automatically shifts into Park when the engine is switched off, and sensors can detect when the vehicle is parked on a slope and automatically engage the parking brake.

In vehicles equipped with the M Sport Package, gearshift paddles behind the steering wheel allow quick manual gear changes. The shift paddles also enable a Sport Boost function. When the driver pulls the left-hand shift paddle for at least a second, all the powertrain and chassis settings are primed to maximize their sporting responses for the most immediate acceleration possible.

Suspension technology and driving experience. Optimized balance between dynamics and ride comfort.

The new BMW 2 Series Gran Coupe benefits from extensively revised suspension technology, lending a greater intensity to the driving pleasure. Agility, steering precision, and cornering dynamics are enhanced by the increased rigidity of the body structure and chassis connection as well as especially solid axle support bearings in the front section. Numerous other innovations including a 20% increase in the caster offset of the front wheels help optimize both ride comfort and sporty handling.

In addition, new shock absorber technology improves ride comfort by reducing roll during dynamic cornering, for example. With model-specific chassis components, carefully calibrated control systems, the latest generation of lateral dynamics management, near-actuator wheel slip limitation, and the integrated braking system, the new BMW 2 Series Gran Coupe offers precise and balanced handling.

Front and rear axle with newly developed components. 

Both the single-joint suspension strut-type front axle at the front and the modular three-link rear axle have been extensively revised and fitted with new components to optimize rigidity and weight. Highly preloaded anti-roll bar mounts contribute to improved body support in bends and increased roll management, while robust wheel bearings increase the steering precision of the new BMW 2 Series Gran Coupe. In addition, the optimized kinematics of the front axle promote agile steering behavior. The model-specific rear axle is especially rigid. Combined with a rigidly connected rear axle support, this enables precise wheel guidance with high lateral acceleration.

Ride comfort in the new BMW 2 Series Gran Coupe has also been enhanced. The stroke-dependent additional damping on the front axle makes use of an additional sleeve on the shock absorber to stabilize the body in bumps, enabling a superior driving experience at all times. Standard equipment also includes Adaptive M Suspension and electromechanical rack-and-pinion steering with Servotronic. Conventional suspension is available at no cost.

Directly controlled wheel slip limitation and integrated braking system. 

The near actuator wheel slip limitation in the new BMW 2 Series Gran Coupe ensures optimal traction on slippery roads, superior directional stability in dynamic maneuvers, and a high level of stability in curves. The system integrates traction control directly in the engine control system, making interventions up to ten times faster than in conventional systems and enabling more precise application.

The new BMW 2 Series Gran Coupe also features an integrated braking system that combines brake actuation, brake boosting, and brake control of the Dynamic Stability Control (DSC) system in a single compact module. The required braking pressure is applied quickly and precisely by means of an electric actuator. The optional M Sport brake system (standard on M235 xDrive Gran Coupe) includes larger discs, with four-piston fixed caliper brakes on the front axle and single­piston floating caliper brakes on the rear axle. The brake calipers are available with either a blue or a red finish.

The BMW M235 xDrive Gran Coupe. Design and performance in hallmark M style.

With its M specific character, the 2025 BMW M235 xDrive Gran Coupe stands apart from the crowd more than ever before. In particular, the M design grille with horizontal bars, the black M exterior mirror caps, and the striking quad tailpipes of the exhaust system signal inspiring performance characteristics. The promise of performance is realized by means of the most powerful version of the new 4-cylinder engine and the unique tuning of the suspension technology and the xDrive intelligent all-wheel drive system.

The new M235 xDrive Gran Coupe has an engine with superlative revving power that impresses with its spontaneous response and continuous power delivery. It features numerous innovations including the combustion process, the design of the intake pipes and combustion chambers, the camshaft control, the injection, the ignition system, and the exhaust gas routing.

Its M specific features include a more robust crankshaft, an optimized oil supply for the cooling channel pistons, and new main bearing shells and covers.

The current M TwinPower Turbo technology includes a power increase for the turbocharging system and charge air cooling as well as dual injection. The 2.0-liter engine achieves its maximum output of 312 hp between 5,750 and 6,500 rpm, with maximum torque of 295 lb-ft available between 2,000 and 4,500 rpm. This power and the traction provided by xDrive intelligent all-wheel drive system enable a charge from 0-60 mph in only 4.7 seconds.

7-speed Steptronic Dual Clutch Transmission and M Sport Boost. 

In the new BMW M235 xDrive Gran Coupe, a 7-speed Steptronic Dual Clutch Transmission with standard shift paddles on the steering wheel ensures that the engine power is transferred to the road with supreme ease. It offers remarkably dynamic shifts and activates M Sport Boost for maximum sporty response when the left-hand shift paddle is pulled for more than one second.

The optimized all-wheel drive system BMW xDrive ensures variable distribution of drive torque between the front and rear axles. In combination with the mechanical differential lock for the front wheels, it also ensures excellent traction and cornering dynamics.

Extensive range of performance-oriented equipment, standard and optional. 

Standard equipment on the new BMW M235 xDrive Gran Coupe includes the Adaptive M suspension and sports steering. With variable, mechanically controlled and frequency­selective shock absorbers, it promotes both agility and long-distance comfort. Other model-specific performance enhancements include chassis components with optimized rigidity and a mechanical differential lock on the front axle integrated into the 7-speed Steptronic transmission.

Powerful M Compound brakes, comprising four-piston, fixed-caliper brakes with 15.2-inch drilled discs at the front wheels and single-piston, floating-caliper units with 13.0-inch discs at the rear, are optional as part of the M Sport Professional Package or the M Performance Package. Originally developed for the high-performance models from BMW M, the M Compound brakes offer comfortable braking, superb feel, and stable stopping power even under high loads. In addition, weight has been minimized and unsprung masses are substantially lower compared with conventional braking systems. The brake calipers are painted grey and bear the M logo.

Sports seats in the Veganza/Alcantara design in anthracite with blue contrast stitching and an M leather steering wheel with shift paddles lend emphasis to the sporty interior of the new BMW M235 xDrive Gran Coupe. Even more supportive M Sport seats with fixed headrests and an illuminated M logo in the backrest are available as a standalone option or as part of the M Sport Professional Package or M Performance Package. In addition, M-specific graphics shown on the BMW Curved Display and optionally also on the BMW Head-Up Display contribute to an intense performance experience.

Driver assistance systems. Modern systems for automated driving and parking.

The 2025 2 Series Gran Coupe offers a significantly expanded range of functions for partially automated driving and parking. The standard Active Driving Assistant includes features such as Frontal Collision Mitigation, Lane Keeping Assistant, Active Blind Spot Detection, and Speed Limit Info.  For just $500, customers can specify the optional Driving Assistance Plus Package, which adds Distance Control and Steering Assistant, which applies corrective steering to help the driver stay centered in the lane at highway speeds.

For even greater comfort on long journeys or in dense traffic, the optional Driving Assistance Professional Package further adds Side Collision Protection, front and rear Cross Traffic Warning, Lane Change Assistant, and Traffic Jam Assistant, which allows attentive hands-free driving on select highways up to 40 mph.

Parking Assistant as standard, Parking Assistant Plus optional. 

The new BMW 2 Series Gran Coupe comes as standard with Parking Assistant, including Active Park Distance Control with Side Protection, Rear View Camera with rear Panorama View, and Back-Up Assistant. The optional Parking Assistant Plus, part of the Technology Package, also includes the Drive Recorder and Parking View. Drivers can also use Remote 3D View to have a live three-dimensional image of the vehicle and its surroundings transmitted to their smartphone.

Intuitive operation and innovative digital services with BMW Operating System 9 and BMW Digital Premium.

The standard BMW Curved Display in the new BMW 2 Series Gran Coupe also ensures a modern cockpit design with clear driver orientation. Comprising a 10.25-inch Information Display and a Control Display with a screen diagonal of 10.7 inches, it serves as a platform for the latest version of BMW iDrive with QuickSelect.

Based on BMW Operating System 9, the display and operating system provide optimized options for intuitive and convenient control of various functions and digital services. In addition to the touch function on the Control Display and voice control with BMW Intelligent Personal Assistant, it includes multifunction buttons on the steering wheel and, optionally, the BMW Head-Up Display, which together with Augmented View forms part of BMW Live Cockpit Professional.

The navigation map is always shown on the start screen on the Control Display. On the same level, vertically arranged widgets are shown on the driver's side of the display which can be changed by means of swiping. QuickSelect enables the desired function to be accessed directly without having to access a submenu. Additional information and settings are available by swiping horizontally on the respective widget.

BMW ConnectedDrive Upgrades and BMW Digital Premium. 

BMW Operating System 9 provides the foundation for a selection of digital services with a wide range of customization options. Remote software upgrades can be used to integrate quality enhancements and additional functions "over the air". And there are many functions customers can try out free of charge, subscribe to short or long term, or purchase outright in the BMW Connected Drive Store via the My BMW App.

An additional highlight is BMW Digital Premium: this includes data usage for all digital services and the apps available from the BMW ConnectedDrive Store. This enables customers to subscribe to entertainment services in the new BMW 2 Series Gran Coupe, including music and video streaming, news, and gaming. Along with music apps such as Spotify and Amazon Music, the entertainment program includes a video app (powered by Xperi TiVo) with both live channels and on-demand media libraries such as the newly integrated Paramount+.

In the area of in-car gaming, the AirConsole platform also offers a constantly growing selection of casual games such as "Uno^® Car Party''. "Who Wants to be a Millionaire?” and "Starlit Kart" - an ideal pastime for drivers and passengers in the stationary vehicle, whether on their own or in multiplayer mode: all you need is your smartphone, which acts as a controller, and the BMW Curved Display.

BMW Digital Premium also enables customers to add a more extensive range of functions in BMW Maps such as Satellite View and 3D building display, additional My Modes, and new variants for the Welcome and Goodbye Animation of the exterior and interior lighting.

Personalized user experience with BMW ID and My BMW App. 

Smartphone integration with Apple CarPlay and Android Auto is available as standard in the new BMW 2 Series Gran Coupe. In order to personalize the user experience via the BMW ID and the My BMW app, one need only to log in to the vehicle for the first time via smartphone and QR code scan. The personal profile is then added, and all settings are loaded that are capable of synchronization. In addition, the vehicle is automatically added to the My BMW app.

Major standard equipment.

Adaptive M Suspension

Comfort Access keyless entry

M Sport Brakes (M235 xDrive Gran Coupe, optional on 228 xDrive Gran Coupe)

Auto dimming interior and exterior mirrors

Power front seats

Sport seats

Heated front seats

LED Headlights

Active Driving Assistant

Parking Assistant

Harman/Kardon Premium Sound System

Wireless device charging

Personal eSIM 5G

Navigation

Shadowline Exterior Trim

BMW Digital Key Plus with UWB

Frontal Collision Mitigation

Lane Keeping Assistant

Option packages.

Driving Assistance Plus Package

• Distance Control
• Steering and Lane Control Assistant

Driving Assistance Professional Package

• Active Cruise Control with Stop&Go
• Side Collision Protection
• Traffic Jam Assistant

M Sport Package (228 xDrive Gran Coupe)

• M Steering wheel with shift paddles
• M Sport Brakes with blue calipers
• Choice of:
  • M Illuminated Hexacube Matte Trim
  • Illuminated Aluminum Graphite Trim
• M Sport interior elements

M Sport Professional Package

• M Sport Brakes with red calipers
  • Optional M Compound Brakes with grey calipers (M235 xDrive Gran Coupe)
• M Shadowline Lights
• M Sport seats for driver and passenger (M235 xDrive Gran Coupe)
• Rear spoiler (228 xDrive Gran Coupe)
• Extended Shadowline Trim

M Performance Package (M235 xDrive Gran Coupe)

• M Technology Package
  • Solid piston rod front damper
  • Stiffer stabilizer brackets made from aluminum
  • Solid underbody / longitudinal struts
  • Exclusive chassis tuning
• M Compound Brakes with grey calipers
• M Shadowline Lights
• 19-inch M Forged Multi-Spoke Orbit Grey wheels 1085M with High Performance Tires
• M Sport seats for driver and front passenger
• Extended Shadowline Trim
• Increased top speed limiter

Premium Package

• Remote Engine Start
• Black Roof (on select exterior colors)
• Panoramic moonroof

Technology Package

• Parking Assistant Plus
• Head-Up Display
• Live Cockpit Professional with Augmented Reality Video
• Surround View with 3D View

Specifications.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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Nantucket, MA – September 26, 2024… BMW of North America is back on the island of Nantucket this weekend in support of the twelfth annual Nantucket Project as prolific thought leaders from across the globe come together to reimagine solutions for a range of complex challenges facing humanity today. As Official Automotive Partner of The Nantucket Project, the company will once again provide a full lineup of vehicles for guests to enjoy including the 100% electric BMW i7 flagship sedan and first-ever plug-in hybrid BMW XM Label Sports Activity Vehicle.

Host to cultural icons, policy makers, artists, corporate executives, inventors, and hundreds more curious-minded influential figures seeking to make the world a better place, the non-profit initiative serves as a dynamic platform for different perspectives united by a commitment to honest, open dialogue. Through the art of storytelling, immersive live performances, and thought-provoking films, The Nantucket Project aims to foster empathy and enlightenment by bringing new worldviews into focus.

“The Nantucket Project is a unique opportunity to engage with an array of consumers who see the world through many different lenses yet share a fundamental view that the exchange of new ideas is what drives us all forward”, said Marcus Casey, Chief Marketing Officer, BMW of North America. “The BMW Group believes that the future is electric, digital, and circular, however no one company or industry can shape it by themselves. The only way to get there is through open dialogue and collaboration.”

From raw material procurement to manufacturing, and through the post-vehicle recycling phase, the BMW Group’s commitment to a sustainable future aligns with The Nantucket Project’s vision to leave a lasting, positive impact on our world. The company has established a firm goal for 2030 to reduce CO₂ emissions throughout its entire value chain by at least 40 percent and is striving for total climate neutrality by 2050.  

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BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers,144 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about the BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com and www.press.bmwna.com.

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Woodcliff Lake, NJ. — September 17, 2024 – BMW i Ventures today announced its participation in a $12 million Series B funding round for RunSafe Security, a leading cybersecurity firm specializing in software immunization. The investment round was led by Critical Ventures and SineWave Venture Partners and also includes Working Lab Capital, Lockheed Martin Ventures, HyperLink Ventures, Iron Gate Ventures, Alsop Louie Partners, and NextGen Venture Partners. 

RunSafe Security, known for its patented process that protects software from cyberattacks without disrupting developer operations, will utilize the funding to accelerate product development and expand its market reach in EMEA and APAC. The company’s success is evident in its remarkable growth, with back-to-back years of tripling annualized revenue and its solutions have been adopted by industry leaders across various sectors, including aerospace, defense, and energy.

Kasper Sage, Managing Partner at BMW i Ventures, stated, "Memory attacks pose an increasing threat to embedded systems within connected devices. RunSafe's cybersecurity technology immunizes memory-based systems from unknown vulnerabilities and future attacks. BMW i Ventures is committed to advancing safety and security measures across the automotive supply chain and beyond and is excited to partner with Joe and the RunSafe team to support their mission."

"This investment round will enable us to accelerate our efforts in delivering innovative solutions that protect critical systems from cyber attacks, without the need for extensive code rewrites,” said RunSafe CEO, Joe Saunders.

"RunSafe’s products have been adopted by industry leaders such as Vertiv, Schneider Electric, and GE Aviation, as well as esteemed branches of the U.S. military, including the Army, Navy, and Air Force," added Saunders. "With the expansion of the RunSafe Security Platform, we solidified our position as cybersecurity crusaders, offering automated solutions for SBOM generation, vulnerability identification, and exploit prevention and remediation for embedded software deployed throughout critical infrastructure."

This investment further solidifies BMW i Ventures' position as a key player in driving innovation and security within the automotive industry and beyond.

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About BMW i Ventures

BMW i Ventures is the independent venture capital firm of BMW Group. From offices in Silicon Valley and Munich, BMW i Ventures invests in early to growth-stage companies defining the future of automotive, sustainability, manufacturing, and supply chain. Since starting in 2011, the firm has $800M under management and has invested in over 75 startups, including Bcomp, Boston Metal, CelLink, ChargePoint, GaN Systems, Motorway, Tekion, and Xometry.  For more information: https://www.bmwiventures.com.

About RunSafe Security

RunSafe Security aims to immunize software from cyberattacks without developer friction, disrupting hacker economics. Our security techniques inoculate customer systems from an entire class of cyberattacks. Our customers integrate our product across build and deploy tools chains without developer friction, protecting open-source software and proprietary native code, changing system behavior, or affecting system overhead. Headquartered in McLean, Virginia, with an office in Huntsville, Alabama, RunSafe Security’s customers span the aerospace, defense, energy, industrial, and national security verticals. Learn more at: https://runsafesecurity.com/.

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• A special, limited-edition model commemorating 25 years of the BMW X5.
• Standard BMW Individual Lime Rock Grey metallic paint.
• Standard xOffroad Package includes 2-axle air suspension, underbody protection plates, and four drive modes calibrated for various terrains.
• Distinctive trim includes 20-inch M Star-spoke wheels, Extended Shadowline trim, Carbon Fiber interior trim, and Silver Anniversary Edition badging.
• Limited to about 1,000 units, with an MSRP of $79,900 plus $1,175 destination and handling.

Woodcliff Lake, NJ – June 21, 2024…The very first BMW X5 was driven off the line of BMW Group Plant Spartanburg in South Carolina on September 1, 1999. Since then, nearly 3 million X5s have been assembled in Spartanburg for markets all over the world. The BMW X5 created the Sports Activity Vehicle category, and today BMW is marking 25 years of the BMW X5 with a special, limited-edition model with an emphasis on ‘Activity’. Based on the 2025 X5 xDrive40i, the BMW X5 Silver Anniversary Edition elevates the expected on-road poise, performance, and premium accommodation with a substantial increase in off-road aptitude.

Unique colors and trims distinguish the X5 Silver Anniversary Edition.

Visually, the X5 Silver Anniversary Edition is distinguished by its unique blend of styling details taken from both the Sport and M Sport Designs.  Extended Shadowline Trim, usually reserved for X5s equipped with the M Sport and M Sport Professional packages, darkens the trim on the window surrounds, roof rails, fender mounted Air Breathers, and the standard illuminated kidney grille. Shadowline lights front and rear round out the understated exterior trim. Distinctive 20-inch M Star-spoke bi-color wheels are also taken from the M Sport Package. The Silver Anniversary Edition forgoes the M Sport Package’s Motorsport-influenced front and rear bumpers and rocker panels in favor of the aluminum-accented pieces from the Sport Design to highlight its off-road intentions more clearly.

The black and aluminum theme is complimented beautifully by the standard BMW Individual Lime Rock Grey metallic paint. A subtle Silver Anniversary Edition badge is found on the tailgate.

Inside, the sport seats are upholstered in the customer’s choice of Black, Cognac, Coffee, or Silverstone Sensafin. Carbon Fiber trim, ordinarily available only on the X5 M60i and X5 M Competition, embellishes the center console and dashboard. The BMW Curved Display is powered by BMW Operating System 8.5, and is enhanced by Live Cockpit Professional, which adds the full-color BMW Head-Up Display and BMW Maps navigation with Augmented Reality display. A Silver Anniversary Edition plaque adorns the compartment door ahead of the gear selector.

Standard BMW xOffroad Package: any road, for any reason.

Reinforcing its mission as a true adventure vehicle, the Silver Anniversary Edition X5 comes standard with BMW’s xOffroad Package. The package is not offered on any other current BMW X model and augments the X5 Silver Anniversary Edition’s off-road capability by adjusting the vehicle’s settings depending on the terrain. Via the Driver Experience Control switch on the center console, the driver can choose between xSnow, xSand, xGravel, and xRocks. The system then adjusts the vehicle’s ride height, transmission shift strategy, throttle mapping, traction control, and other parameters accordingly to deliver the optimal profile for the situation.

The package also includes 2-axle air suspension for increased ground clearance, a mechanical rear differential lock, and underbody protection plates. There is also a special xOffroad View in the central display that informs the driver about ground clearance, roll tendency, and the inclination or downhill gradient of the terrain. The xOffroad camera supports the driver in challenging off-road situations by providing views of the terrain from all angles outside the vehicle at speeds below 22 mph.

To make the most of this exceptional all-terrain capability, customers who order the X5 Silver Anniversary Edition will be offered a discount on more aggressive General Grabber All-Terrain tires purchased and installed at their dealer.

To ensure the X5 Silver Anniversary Edition is fully outfitted for any excursion, a roof rack system, BMW luggage compartment mat, and BMW all-weather floor mats are also included.

Premium features and technology for the everyday drive.

Just because the X5 Silver Anniversary Edition is formidable off-road doesn’t mean the on-road journey to and from any destination near or far shouldn’t be comfortable and rewarding. Each Silver Anniversary Edition is fitted as standard with a Harman-Kardon Surround Sound System, heated front seats, arm rests, and steering wheel, remote engine start, a trailer hitch, and the Parking Assistance Package.

The 2025 BMW X5 Silver Anniversary Edition will begin production in very limited quantities in August 2024.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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• All-new fourth generation of the highly successful premium midsize SAV.
• New exterior design language and modern interior with BMW Curved Display and iDrive 9.
• New four- and six-cylinder engines with 48V mild hybrid technology.
• New digital options for driver assistance systems, infotainment, and personalization.
• Worldwide launch to commence in the fourth quarter of 2024.

Woodcliff Lake, NJ – June 18, 2024… Boasting greater sporting appeal, visual impact, and versatility than ever, the all-new 2025 BMW X3 retains its place as the dynamic choice for everyday use, weekend adventures, and cross-country journeys. A new design language gives the fourth generation of the Sports Activity Vehicle (SAV) for the premium midsize segment much enhanced exterior presence and an aura of dynamic grace. High-quality materials, a more generous standard specification, advanced digitalization and the new BMW iDrive with QuickSelect based on BMW Operating System 9 set the tone for the premium ambience inside the progressively designed cabin. Driving pleasure, safety, and long-distance comfort in the new BMW X3 also all benefit from the precise powertrain and chassis tuning and a wide selection of semi-automated driving and parking systems.

The new BMW X3 heralds major improvements in efficiency and dynamic performance to both the 4-cylinder and high-performance 6-cylinder variants, and these changes coincide with a change to the model designations. The two models will be badged BMW X3 30 xDrive and BMW X3 M50 xDrive, thereby dropping the letter “i” from the model name that previously indicated fuel injection. In future, the letter “i” will only be used in the names of all-electric BMW models.

The all-new 2025 BMW X3’s aura of modernity and enhanced product substance provide the ideal basis for adding another chapter to the BMW X3 success story – one that first began 20 years ago. Since first establishing the SAV segment in the premium midsize class, it has been instrumental in the steady growth in popularity of the BMW X models and, indeed, became the brand’s best-selling model in 2023. The new BMW X3 will be assembled for the US market at BMW Group Plant Spartanburg, South Carolina, using a production process focused on conserving resources and circularity. Its market launch will get underway in the fourth quarter of 2024.

Base MSRP (plus $1,175 destination and handling).

2025 BMW X3 30 xDrive                                $49,500

2025 BMW X3 M50 xDrive                             $64,100

New design language shines the spotlight on distinctive proportions.

A new design language for the exterior gives the fourth generation of the BMW X3 an almost monolithic overall appearance with distinctive BMW X model proportions. Generously proportioned surfaces combine with just a few crisply defined lines to produce a clearly structured exterior design that has been reduced to the essentials. The new BMW X3 is 1.3 inches longer than its predecessor at 187.2 inches overall, while width has increased by 1.1 inches to 75.6 inches. Together with the 1-inch drop in vehicle height to 65.4 inches and the wider tracks, this produces a very powerful and sporty look.

The large BMW kidney grille in the upright front end of the new BMW X3 exudes an air of assured presence. A new intermal structure for the grille composed of vertically and diagonally arranged bars, adds a fresh touch. The BMW Iconic Glow contour lighting – standard on X3 M50 xDrive, optional on X3 30 xDrive – forms a continuous line around each element of the grille. The daytime driving lights, side marker lights, and turn signal indicators in the LED headlights are now all produced by L-shaped, overlapping light sources. Full LED Headlights with cornering light functions, plus blue design detailing, are optionally available, as are M Shadowline lights.

Bold side skirts and a roofline extending deep into the rear end are the distinguishing features of the new model’s sporty silhouette. The prominently flared wheel arches create the impression of considerable width at the rear. The flush-mounted rear window is bordered by a long roof spoiler and the adjoining side air deflectors. X3 30 xDrive models are fitted with exhaust tailpipes integrated out of sight in the rear apron. The fresh interpretation of the characteristic T-shaped graphic and a satin-finished horizontal bar with integral turn signal indicators help to give the rear lights a very modern appearance.

There is a choice of one solid and nine metallic paint colors avalable for the new X3 M50 xDrive, and eleven metallic shades for new BMW X3 30 xDrive including the new Dune Grey metallic finish. And for the next level in personalization, models assembled at BMW Group Plant Spartanburg will also be available with over fifteen BMW Individual paint finishes.

The new BMW X3 30 xDrive is equipped as standard with 19-inch alloy wheels with a selection of 20-inch and 21-inch packages available as options. The optional M Sport package creates an exceptionally dynamic look with features such as 19-inch M alloy wheels and design cues engineered to optimize airflow and aerodynamic balance. The  optional M Sport Professional Package builds on the M Sport content by adding the Iconic Glow kidney grille (standard on X3 M50 xDrive), choice of red or blue painted brake callipers, M Shadowline lights, Full LED lights with cornering light function, and Extended Shadowline trim.

Sporty premium ambience and generous amounts of space.

The cabin of the new BMW X3 blends robust SAV functionality with ample spaciousness and a premium ambience full of individual style. The BMW Curved Display, BMW Interaction Bar, steering wheels with a flat-bottomed rim, and the new gear selector toggle are the defining elements of the cockpit’s modern take on hallmark BMW driver-focused design. Other model-specific highlights include light elements in a contrasting color in the center console and door trims. This new design feature is located towards the front of the driver’s and front passenger doors, where it forms a border around function buttons, ventilation controllers, air vents and the robust door handles typically found on BMW X models.

The interior’s ambience goes hand in hand with generous amounts of space and modern versatility. Luggage space can be increased from 31.5 cu. ft. to a maximum 67.1 cu. ft. by folding the rear seats forward.. A trailer hitch is optional, and allows a trailer load of up to 4,850 lbs depending on the model variant.

The new BMW X3 is fitted as standard with newly designed electrically adjustable and heated sport seats upholstered in the customer’s choice of three colors of Perforated Veganza. An M Veganza/Alcantara combination in Black and two colors of Extended Merino leather upholsteries are available as options. Available for the first time on any BMW model is the optional woven fabric instrument panel made from recycled polyester with a premium knitted texture.

BMW X3 M50 xDrive with exceptional performance qualities.

The foundations for an emotionally intoxicating driving experience in the BMW tradition were laid by the consistent upgrades made to the inline 6-cylinder engine from BMW’s latest modular generation. The 3.0-liter engine shines with extremely rapid power delivery, a strong appetite for revs, and remarkably low fuel consumption and emissions relative to its power.

The engine in the new BMW X3 M50 xDrive (designated B58B30M2) is one of the first to benefit from the new Efficient Dynamics Next technology package. Among the highlights are the Miller combustion cycle, redesigned intake ports and combustion chamber geometry, and changes to the injection system, ignition system, exhaust gas routing, and camshaft timing. The package contains developments including switchable exhaust-side rocker arms and eVANOS electrically controlled camshaft adjustment. Among the engine’s M-specific highlights are a new, extremely robust crankshaft drive, an optimized system of oil supply for the pistons with cooling channels, and new main bearing shells and caps. Its M TwinPower Turbo technology has been upgraded by increasing the performance of the turbocharging system and indirect charge air cooling at the same time as introducing dual injection for mixture preparation as a function of load point.

The engine and the 48V hybrid system combine to achieve a total system output of 393 hp between 5,200 and 6,250 rpm and peak torque of 428 lb-ft between 1,900 and 4,800 rpm. The 48V mild hybrid technology in the form of a crankshaft-mounted starter generator helps to deliver instantaneous response to every movement of the accelerator and to optimize efficiency. The electric motor integrated into the eight-speed Steptronic transmission can both supplement the output of the combustion engine and ease the load on it, as required by the driving situation at hand. A model-specific, extremely rigid engine mounting makes an additional contribution to the engine’s direct response.

The engine’s spirited power development is accompanied by the emotionally engaging note from a four-pipe exhaust system that also turns heads stylistically: the twin tailpipes integrated into the left and right of the rear apron are an unmistakable, M-specific nod to the position of the new BMW X3 M50 xDrive at the top of the X3 model range’s performance range.

This highly potent powertrain combines with model-specific chassis technology to deliver a compelling blend of agility, dynamic control, and handling precision. An Adaptive M Sport suspension with electronically controlled dampers, variable sport steering, M Sport brakes, 20-inch Style 1036M alloy wheels, and an M Sport differential at the rear axle all come as standard. BMW Iconic Glow contour lighting and M-specific design features such as the M kidney grille with horizontal bars and the quartet of exhaust tailpipes all serve to underline the status of the BMW M model as the most powerful version of the new BMW X3.

Powerful, free-revving engine in the new BMW X3 30 xDrive.

The 2.0-liter TwinPower Turbo 4-cylinder unit (designated B48B20O2) found under the hood of the BMW X3 30 xDrive boasts instantaneous power delivery, a healthy appetite for revs, and exemplary efficiency. Beyond the adoption of 48V mild hybrid technology, this is mostly the result of extensive upgrades to the core engine. The array of innovations includes the Miller cycle (which shortens the opening time of the intake valves), redesigned intake ports and combustion chambers, and an ignition system featuring an active coil with integrated electronics. Mixture preparation is optimized using a new dual injection system. In addition to the existing high-pressure injection system, some of the fuel is now injected into the combustion chambers via a low-pressure system. At the same time, the performance of the turbocharging system and intercooler has also been improved. Switchable rocker arms on the exhaust side of the VALVETRONIC variable valve timing form the basis for enabling purely electric driving at extremely low speeds.  

The new power unit generates maximum output of 255 hp  between 4,700 and 6,500 rpm and peak torque of 295 lb-ft at 1,600 and 4,500 rpm. This enables the new BMW X3 30 xDrive to accelerate to 60 mph from rest in six seconds flat.

Agility and ride comfort up their game.

Both BMW X3 models boast noticeable advancements in agility, cornering stability, and long-distance comfort over the outgoing model. A body-in-white with lower weight but increased rigidity and the wider rear track both play roles here, as do the high-quality chassis components and control systems tuned for each model. Modifications to the kinematic and elastokinematic properties of the double-joint spring strut front axle and five-link rear axle have increased precision when turning into corners, while the 19 percent increase in the caster offset of the steering axle benefits straight-line stability. Near-actuator wheel slip limitation and the integrated braking system likewise form part of the standard package of chassis technology.

Customers looking for even more dynamic prowess from the X3 30 xDrive can choose the optional M Sport Package, which includes M Sport suspension, variable ratio sport steering, and M Sport brakes (both standard on the new BMW X3 M50 xDrive). Dynamic Damper Control is available seperately from the M Sport Package, and brings electronically adjustable dampers with a less sporting calibration.

Parking Assistant as standard. Optional Parking Assistant Professional with Maneuver Assistant.

The new BMW X3 offers an broad range of standard and optional systems for semi-automated driving and parking. It is equipped as standard with Forward Collision Mitigation, Lane Keeping Assistant and Speed Limit Info, along with the Driving Assistant including Active Blind Spot Detection and manual Speed Limit Assistant. The Parking Assistant, now standard, incorporates features such as the Backup Assistant and a Rear View Camera.

Specifying the the optional Parking Assistant Professional Package maximises the X3’s automated parking abilities. Instead of just using other vehicles as a guide for determining the boundaries of a parking space, the system is now also able to take into account road markings and the curb. Entering and exiting tight spaces can be controlled from outside the car by smartphone using the My BMW App.

The BMW Maneuver Assistant also included in the Parking Assistant Professional package makes it possible to store far more complex parking and general maneuvers and execute them automatically using GPS data and the trajectory data from steering movements. It can record up to ten maneuvers with a total length of up to 650 yards. At the starting point of the stored route – and after the driver has given their confirmation – the BMW Maneuver Assistant takes over the full parking maneuver, including all necessary changes in direction. The driver can control the process from either inside the car or outside (by smartphone) and focus on monitoring the vehicle’s surroundings. It is also possible to quickly switch between the two modes, meaning that once a parking or general maneuver has commenced, it can be halted at any time and then resumed again from inside the car using its control/operation system or from outside using a smartphone. If the Parking Assistant Professional is specified, the Backup Assistant can also take over control of the steering on a route of up to 650 feet along which the vehicle has been previously driven forwards.

Driving Assistant Professional provides an extended driver assistance experience.

In X3s specified with the optional Driving Assistant Professional Package, the Lane Keeping Assistant with Side Collision Protection and Distance Control can be used when travelling at highway speeds. At lower speeds up to 40 mph, the Traffic Jam Assistant can provide attentive, unlimited hands-free driving to ease the strain of especially dense traffic situations on limited access highways.

Intuitive operation and new digital services with BMW Operating System 9.

The new BMW X3 provides further evidence of the relentless progress being made in the field of digitalization with the introduction of BMW Operating System 9. This technology lays the foundations for the latest version of BMW iDrive with QuickSelect. The new edition enables intuitive, comfortable and ergonomically optimized control of numerous vehicle functions and use of innovative digital services by means of the control display’s touchscreen, the BMW Intelligent Personal Assistant, the multifunction buttons on the steering wheel, and the BMW iDrive Controller on the center console. The latest improvements for interaction using touch and voice control allows the driver-focused cockpit to further reduce the number of buttons and switches. The optional BMW Head-Up Display adds further scope to the multimodal dialogue between the driver and car.

BMW Operating System 9 was developed in-house by the BMW Group and is based on an Android Open Source Project (AOSP) software stack for the first time. It provides the basis for a broader offering of digital content for information and entertainment, shorter function update cycles and improved accessibility to a host of specific online services via the BMW ConnectedDrive Store. BMW Operating System 9 therefore paves the way for a customizable selection of additional digital services that are made available to customers either by means of BMW ConnectedDrive Upgrades or via an ever-growing variety of third-party apps as part of the optional BMW Digital Premium offering.

BMW Digital Premium includes features such as apps for video streaming, music from platforms like Spotify, podcasts, news, and in-car gaming. It also adds functions to the cloud-based navigation system BMW Maps such as 3D maps and the Satellite View users can select from the BMW Maps menu. BMW Digital Premium also expands the abilities of the BMW Intelligent Personal Assistant and broadens the scope of driving experience customization possibilities courtesy of additional My Modes. Plus, it covers the data usage required for the digital services.

Remote Software Upgrades, BMW ConnectedDrive Upgrades and BMW Digital Premium.

The BMW Group has the world’s largest fully over-the-air upgradeable vehicle fleet, with more than 7.5 million vehicles. The Remote Software Upgrades function keeps the new BMW X3 right up to date with the latest software at all times. Upgrades may include free quality improvements, updates or even additional features (availability depends on country, vehicle model, equipment and vehicle status).

With BMW ConnectedDrive Upgrades, customers can also download additional digital products and services for their car after they have bought it. For the majority of BMW ConnectedDrive Upgrades, customers can activate a free-of-charge test phase. The BMW ConnectedDrive Upgrades can be downloaded from the BMW ConnectedDrive Store on the web, from the My BMW App or directly in the car.

The range of products and services available for the new BMW X3 from the BMW ConnectedDrive Store – which can be accessed via the in-car app in the car’s All Apps menu – includes the Driving Assistant Plus and Parking Assistant Professional assistance systems. The new BMW Digital Premium package of wide-reaching functionality extensions can also be downloaded easily from the BMW ConnectedDrive Store.

BMW Digital Premium provides outstanding entertainment when it comes to music, video streaming, and gaming.

BMW Digital Premium gives customers access to the video app (DTS AutoStage Video Service powered by TiVo™). When the car is stationary, the app enables video streaming on the control display, with a constantly growing selection of content such as news, both live and on-demand. The video streaming platform’s library will be constantly expanded.

Another highlight in the BMW Digital Premium offering is a form of in-car gaming that is unique in the automotive sector. In cooperation with the game platform AirConsole*, BMW offers a wide selection of casual games that can be played while the vehicle is stationary, for example when waiting for someone or something. The continuously growing portfolio of playable titles includes racing, sports and quiz games. The popular quiz “Who Wants to Be a Millionaire?” receives an immersive update: A virtual presenter guides participants through the game using natural language. This makes the experience even more interactive and entertaining.

The driver and passengers can spend any downtime they have in the car when it’s stationary by gaming in single-player or in multi-player mode. They only need their smartphone, which will serve as a controller, and the gaming experience on the BMW Curved Display is ready to go. Other games from the BMW ConnectedDrive Store available via BMW Digital Premium can be played on the control display using touch control.

BMW Digital Premium also brings an array of audio streaming services such as Spotify, Deezer and Amazon Music to the new BMW X3. Customers can use their account with their preferred streaming provider directly from the car. BMW Digital Premium covers the required data usage for e.g. video and music streaming via the media apps.

Extended functions for the navigation system BMW Maps.

The cloud-based navigation system BMW Maps included as standard in the new BMW X3 offers further product improvements and extensions. As well as offering a simplified method of destination entry, BMW Maps enables fast route calculation, carried out dynamically and based on precise real-time traffic data transmitted at short intervals. The map data is accessed online and is therefore as up-to-date as possible at all times.

The optional BMW Live Cockpit Professional includes both the BMW Head-Up Display and the Augmented View function. This adds an event-related live video stream from the driver’s view to the navigation map on the control display. For example, at a confusing junction an animated direction arrow integrated into the video image helps the driver to take the correct turn-off according to the route planning.

Additional My Modes and further scope for individualisation with BMW Digital Premium.

Customers can tailor the driving experience in the new BMW X3 to their personal preferences via the three My Modes Personal, Sport and Efficient. Depending on the My Mode selected, the vehicle functions, content on the BMW Curved Display and interior lighting are adapted to work together harmoniously. The My Modes provide a neatly coordinated overall experience on board. BMW Digital Premium offers the customer a wider variety of My Modes, with the addition of Expressive Mode, Relax Mode, Digital Art Mode, and the new Silent Mode.

Natural dialogue with the BMW Intelligent Personal Assistant.

The BMW Intelligent Personal Assistant adds numerous new skills to those offered by the predecessor to the new BMW X3. To further enhance the dialogue between human and car, interactive graphics are shown on the control display that e.g. indicate the Assistant is listening attentively to what is being said and provide a suitable response to selected spoken commands.

For example, the Assistant acknowledges the request to look for a filling station nearby by showing the image of a fuel pump. If BMW Digital Premium is specified, the customer can choose alternative graphics for the BMW Intelligent Personal Assistant. In addition, direct text overlays tell the customer while they are still formulating their command what the Assistant has just understood and processed.

Specifications.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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• BMW Curved Display updated with iDrive 8.5 with QuickSelect.
• New interior and exterior details freshen the appearance inside and out.
• New colors broaden the available paint selection.
• Worldwide launch to commence in August 2024.

Woodcliff Lake, NJ – June 12, 2024… The BMW 2 Series Coupe is unique in the compact segment, combining unreserved sportiness, extraordinary driving dynamics, and premium features in a classic 2-door coupe body style. For 2025, new paint finishes, alloy wheels, steering wheels, and interior trim and upholstery choices add modern touches to the exterior and interior of the vehicle. The new BMW iDrive with QuickSelect and innovative digital services based on the BMW Operating System 8.5 also contribute to the progressive character of the new BMW 2 Series Coupe.

The new BMW 2 Series Coupe will be launched on the market in August 2024. It will be manufactured at the BMW Group plant in San Luis Potosí, Mexico, alongside the new BMW M2 and BMW 3 Series.

Base MSRPs (+ $1,175 destination and handling).

2025 BMW 230i                                             $39,200

2025 BMW 230i xDrive                                  $41,200

2025 BMW M240i                                          $50,100

2025 BMW M240i xDrive                               $52,100

New paint finishes and alloy wheel designs, available M Sport Professional Package.

The dimensions, body structure, drive concept, and chassis technology of the BMW 2 Series Coupe are formulated to convey the brand’s hallmark driving pleasure in a concentrated form. The distinctive front end with individual round headlamps, the horizontal BMW grille and the power dome on the long hood, the athletically modelled surfaces of the side view, the wide wheel arches, and the short rear deck lid give the BMW 2 Series Coupe an unmistakable appearance. With the design features of the M Sport Package – standard on M240i models, optional on 230i models – the new edition of the compact 2-door model expresses its dynamic character even more intensively. The M specific design includes extra-large air intakes at the front of the vehicle, powerful side skirts and a striking rear apron with vertical reflectors and a diffuser-like insert.

The new M Sport Professional Package, available as an option for all variants of the new BMW 2 Series Coupe, complements the dynamic exterior design with M Shadow Line lights, an M rear spoiler in black, and Extended Shadowline trim. The package also includes M Sport brakes (standard on M240i models) with red or blue brake calipers on 230i models, red calipers on M240i models.

The range of paint finishes for the new BMW 2 Series Coupe has been refreshed with two new metallic shades for 230i and M240i models, Vegas Red metallic and Skyscraper Grey metallic. Two BMW Individual paint finishes, Frozen Pure Grey metallic and Frozen Portimao Blue II metallic, are also available. Zandvoort Blue, previously exclusive to the M2, is now available for the BMW M240i.

New 19-inch alloy wheel designs are available as optional equipment for all models. M double-spoke wheels Style 995M are available in either a bi-color or Jet Black finsh, and BMW Individual Style 1038i Y-spoke wheels are available exclusively in a bi-color finish.

New touches of sportiness and digitalization on the interior.

More than ever before, the interior of the BMW 2 Series Coupe offers an ideal layout for an exhilerating driving experience for the driver and three passengers. The rear roof line, the high center console, and the harmoniously blended surfaces of the instrument panel and door panels create an atmosphere of both intimacy and space.

The interior modifications focus on digitalization. The BMW Curved Display comprises a 12.3-inch Information Display and a 14.9-inch Control Display that serve as a platform for the further developed BMW iDrive with QuickSelect based on the BMW Operating System 8.5. This means that the climate control functions, seat heating, and, if fitted, steering wheel heating can be operated by touch on the Control Display or by voice command. This is accompanied by a further reduction in the number of buttons and controls in the cockpit and a corresponding redesign of the instrument panel. New control knobs on the air vents in the center of the dashboard and on the driver's and passenger's side allow the direction of the airflow to be adjusted by turning and tilting.

The standard ambient lighting in the new BMW 2 Series Coupe also includes new waterfall lighting integrated into the covers of the central air vents. The color and brightness of the waterfall lighting can be adjusted to suit individual preferences, with nine colors to choose from. The individual color and brightness settings are stored in each driver’s profile. They also affect the lighting in the footwell, the storage compartment in the front of the center console and the contours of the door panels. The range of interior lighting functions also includes an atmospheric welcome and goodbye animation, including a carpet of light in the entrance area and light signals to indicate incoming calls or an open door.

New steering wheels, seat surfaces, and interior trim.

2025 BMW 230i models come standard with a new two-spoke wheel with a polygonal rim. The new M leather steering wheel, standard on M240i models and optional on 230i models as part of the M Sport Package, now features a steering wheel rim with a flat bottom, redesigned spokes, a red center marker at the 12 o'clock position, and contrasting stitching in the BMW M tricolor.

Standard heated sports seats for the driver and front passenger further enhance the driving experience in the new BMW 2 Series Coupe. Customers can now choose from four colors of perforated SensaTec, including new Tacora Red, and four colors of Vernasca leather, now featuring Black with Red Highlight.

The range of optional interior trims for the new BMW 2 Series Coupe also includes some attractive additions. M Fine Brushed Aluminum trim is now standard in M240i models. Fineline Light Open-pore and Ash Grey Blue Open pore Fine Wood trims are newly optional on all 2025 2 Series Coupes, while Carbon Fiber trim is optionally available in M240i models.

BMW Operating System 8.5 and BMW iDrive with QuickSelect.

In the new 2025 BMW 2 Series Coupe, the BMW Operating System 8.5 provides the basis for intuitive and convenient operation via the enhanced BMW iDrive with QuickSelect and the use of innovative digital services. The system is now even more consistent and can be operated using the touch function on the Control Display and natural language via the BMW Intelligent Personal Assistant. The current version of BMW iDrive features a new home screen that permanently displays the map view of the navigation system or another individually selectable display on a large surface. On the driver's side, widgets are displayed at the same level in a vertical bar and can be selected directly using the QuickSelect shortcut without having to switch to a submenu. The new, flat menu structure makes it much easier to navigate between the various functions and helps the driver of the new BMW 2 Series Coupe to concentrate on the traffic situation.

The BMW Maps navigation system, which comes as standard in the new BMW 2 Series Coupe, is based on the BMW Operating System 8.5 and offers even easier destination entry, additional information while driving, and further optimizations for fast and precise route guidance. In conjunction with the optional BMW Live Cockpit Professional, the full-color BMW Head-Up Display is supplemented by the Augmented View function. It enhances the navigation system's map display with contextual, real-time information. A live video stream from the driver's point of view is shown on the Control Display or the Information Display and supplemented with currently relevant information such as directional arrows for precise route guidance.

The new BMW 2 Series Coupe also makes it easier to link the vehicle to the customer's BMW ID and the My BMW App. A personal eSIM can be activated in the vehicle as standard. It uses the 5G mobile phone standard and allows customers to use the communication and networking features of their mobile phone contract in the vehicle - even if they do not have their smartphone with them. Smartphone integration with Apple CarPlay® and Android Auto™ is also standard.

Specifications.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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• New design details for the interior and exterior.
• BMW Curved Display features iDrive 8.5 with QuickSelect.
• New chassis tuning further improves the balance between capable and comfortable.
• Worldwide launch to commence in July 2024, with production for the US beginning in August.

Woodcliff Lake, NJ – May 28, 2024… For almost 50 years now, the BMW 3 Series has resided at the core of the BMW brand. It epitomizes sporty driving pleasure in the premium midsize class and has made significant contributions to design, driving dynamics, and technological innovations in this segment time and again across seven model generations. The extensive revisions already introduced for model year 2022 in the areas of design, powertrain, digitalization, and equipment are heightened with a fresh package of updates that take the 3 Series’ visual appeal and cutting-edge modernity to new levels. New chassis tuning further enhances the balance between sporting capability and comfort. And on the topic of digitalization, BMW Operating System 8.5 provides the basis for more intuitive and comfortable operation – via the upgraded BMW iDrive with QuickSelect – and for extended navigation functions including Augmented View.

These technological advances are accompanied by new design details and features for the exterior and interior. New exterior paint finishes and alloy wheels accentuate the aura of sporting elegance while in the interior, the newly designed steering wheels and dashboard and sophisticated equipment features deliver driving pleasure in an ambience of premium modernity.

The new BMW 3 Series Sedan will be launched worldwide with a production phase-in in August 2024. Models for the US market will be produced at BMW Group Plant San Luis Potosí in Mexico.

The BMW 3 Series has embodied driving pleasure, elegantly sporty design, and sustained technological progress ever since its debut in 1975. More than 20 million examples of the BMW 3 Series have been sold around the world to date, with the current, seventh generation now accounting for almost three million of these alone.

Base MSRPs (+ $1,175 destination and handling)

2025 BMW 330i                                             $45,500

2025 BMW 330i xDrive                                   $47,500

2025 BMW M340i                                          $59,600

2025 BMW M340i xDrive                               $61,600                     

Exterior design, interior, and equipment; Progressive aura, refined ambience.

The spectrum of exterior colors for 2025 includes two new colors: Arctic Race Blue metallic and Vegas Red metallic. To take personalization even further, customers may choose from two new BMW Individual shades: Frozen Pure Grey metallic and Frozen Portimao Blue metallic.

Vehicles with the M Sport package (optional on 330i models, standard on M340i models) will be fitted with new 19-inch M alloy wheels in double-spoke design (Style 995M) in either a bi-color or Jet Black finish. Alternatively, new BMW Individual 19-inch alloy wheels in Y-spoke design (Style 1038i) with a bi-color finish are optionally available across all models.

New design elements and features have also been introduced in the interior, further highlighting the cockpit’s clean, uncluttered, and tech-forward appearance. Drivers are presented with one of two new steering wheel designs. BMW 330i models come standard with a new two-spoke wheel with a polygonal rim. M340i models and 330i models equipped with the M Sport package feature a new three-spoke flat-bottomed M steering wheel with a subtle stripe at top dead center – black on 330i M Sport models, red on M340i models. Both of the newly designed steering wheels have illuminated multifunction buttons and gearshift paddles.

Selectable light moods, premium materials. 

The interior lighting now includes cascade lighting integrated into the trim around the new central vents. It can be adjusted for color and brightness according to personal preference, with users able to select from nine colors. Their choice of color and brightness settings are stored as part of their profile. The functionality of the interior lighting also includes an atmospheric Welcome and Goodbye Animation and light signals indicating certain scenarios such as an incoming phone call or an open door.

Revisions have also been made to the range of interior trim elements. Fineline Light open-pored fine-wood trim is standard in the new BMW 330i, while the M340i gets M Aluminum Rhombicle as standard. Ash Grey open-pored fine-wood trim, Aluminum Fine Brushed, and, on the M340i, Carbon Fiber are all optionally available.

The use of high-quality materials also allows distinctive touches to be included throughout the interior to enhance its modern and premium character. For example, customers can specify Galvanic controls – which adds a unique luster to the window switches, door lock button, and air vent adjustment stalks. The optional Sensatec dashboard now has a more refined surface and decorative stitching in a contrasting color.

Engines with 48V mild hybrid technology. Powerful and efficient.

The new B58B30M2 3-liter inline 6-cylinder engines in the 2025 M340i models feature a new 48V mild hybrid (MHEV) technology for sharper power deliver and greater efficiency. The auxilliary electric drive of the 48V starter generator can provide 11 hp of boost to the TwinPower Turbo engine, resulting in a maximum system output of 386 hp @ 5,200-6,250 rpm and 398 lb-ft of torque @ 1,900-4,800 rpm.

The engine is paired with an 8-speed Steptronic Sport transmission to propel the BMW M340i  from 0-60 mph in only 4.4 seconds, or 4.1 seconds when fitted with xDrive intelligent all-wheel drive. The engine’s surge of power is accompanied by an exhilarating soundtrack from the M Sport exhaust system. Top speed is electronically limited to 155 mph.
 
The B48B20O2 2-liter inline 4-cylinder engine in the 2025 330i models also benefits from 48V mild hybrid technology, as well as incorporation of the Miller cycle combustion process, a redesign of the intake ports and combustion chambers, and innovations in the areas of camshaft control, injection, ignition system, and exhaust gas routing. The TwinPower Turbo 4-cylinder engine produces 255 hp @ 4,700-6,500 rpm, and 295 lb-ft of torque @ 1,600-4,500 rpm.

Chassis offers an even better blend of sportiness and comfort. 

The chassis technology of the new BMW 3 Series also benefits from rigorous development work. The blend of sporting flair and ride comfort for which the 3 Series is renowned has been further refined across all models with a series of targeted updates. A stiffer mounting connecting the rear dampers to the body is just one of the measures used to achieve this.

With these developments, drivers will enjoy a notable increase in comfort across all driving situations – regardless of the road surface conditions or the selected driving mode – without any loss of dynamic capability. The new 3 Series handles with even greater overall precision, composure, and controllability. The steering effort has also been reduced in Comfort mode to achieve greater steering ease in everyday driving.

BMW Operating System 8.5 and innovative digital services.

The latest version of the BMW iDrive with QuickSelect is fitted in the new BMW 3 Series, enabling vehicle functions to be controlled more intuitively and providing access to digital services. It is now based on BMW Operating System 8.5 and features a new home screen and QuickSelect rapid-access tech, bringing an improved menu structure that takes its cue from consumer electronics devices.

The BMW iDrive home screen now continuously displays the navigation system’s map view in a large format or another individually selectable view. The system’s QuickSelect functionality permits a flatter menu structure, enabling the driver to select the desired function directly from the home screen without any need to enter submenus. 

On the driver’s side of the control display, there is a bar of widgets for accessing media, phone, and other functions by swiping vertically. Swiping a widget horizontally displays additional related information and settings options. The widget bar can be customized by installing new widgets, removing existing ones, or changing their arrangement. And the home icon at the lower edge of the control display makes it possible to return to the home screen from any application with a simple tap. Icons for direct access to the climate control menu, All Apps menu and, if activated, Apple CarPlay and Android Auto can also now be found next to the home icon.

The introduction of the latest-generation BMW iDrive with QuickSelect based on BMW Operating System 8.5 in the new BMW 3 Series simplifies operation of the ventilation and climate control functions. An operating concept focused on touch control and natural language enables a further reduction in the number of physical buttons and controls in the cockpit. Temperature selection, fan speed, seat heating and – if specified – steering wheel heating can now be adjusted on the BMW Curved Display or by voice command via the BMW Intelligent Personal Assistant. New adjustment controls for the air vent grilles in the center of the instrument panel and on the driver’s and front passenger side of the cockpit allow the intensity and direction of airflow to be adjusted using rotating and tilting movements.

Enhanced navigation with BMW Maps and Augmented View. 

The BMW Maps navigation system forming part of the standard BMW Live Cockpit Plus in the new 3 Series makes it easier to input destinations and can offer additional information while driving. New features include better usability of filters, a flatter menu structure with touch buttons shown directly on the map view, and proactive route recommendations. 

The optional BMW Live Cockpit Professional adds not only the BMW Head-Up Display, but also the Augmented View function. This supplements the navigation system’s map display by showing a live video stream of the driver’s view on the information display or control display and augmenting it with contextual real-time information. At confusing junctions, for instance, an animated directional arrow is integrated into the video image to help the driver take the best turn-off for the planned route. 

Individual user experience with the BMW ID and My BMW App. 

The arrival of BMW Operating System 8.5 makes it even easier to personalize the user experience in the BMW 3 Series by simplifying the process for linking the vehicle with the BMW ID and My BMW App. Customers initially sign in to the vehicle with their BMW ID by scanning a QR code with their smartphone. The personal user profile is then imported automatically. Synchronizable settings are loaded and the key detected in the vehicle is associated with the BMW ID. 

At the same time, the vehicle is added to the My BMW App – the universal interface that serves as a gateway to BMW’s digital ecosystem. It provides information on the vehicle’s status, its remaining range and any servicing and maintenance requirements.

Besides this, the My BMW App also lets users send destination addresses from their smartphone to the vehicle’s navigation system for route planning, or access the online BMW ConnectedDrive Store where upgrades and additional functions for the new BMW 3 Series can be initiated, purchased or extended over the air. The “My Trips” feature including Efficiency Trainer and monthly review provides the user with valuable data and evaluations for distance travelled, consumption and average speed, as well as offering helpful tips for driving efficiently.

Optimum connectivity with Personal eSIM and 5G mobile standard. In addition to the vehicle’s built-in mobile SIM, customers can also use the Personal eSIM included in the new BMW 3 Series as standard. Linked to the user’s BMW ID rather than the car, this fully integrates the vehicle into the customer’s digital ecosystem. The Personal eSIM makes it possible to use the communications and connectivity functions covered by a separate mobile phone contract from the car with ease – even in situations where the smartphone itself isn’t actually in the vehicle. 

The Personal eSIM enables use of the 5G mobile communications standard. It also allows data streaming via a WiFi hotspot by means of a connection to the vehicle’s exterior antenna. All phone functions can be operated with the BMW iDrive system or the BMW Intelligent Personal Assistant.

Specifications.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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• New in-car gaming titles and a new My Mode available in the ConnectedDrive Store.
• Enhanced route guidance with additional information.
• New paint, leather, and wheel choices for BMW XM and XM Label.

Woodcliff Lake, NJ – May 28, 2024…An expanded range of optional equipment, new digital services, and technological enhancements will provide more driving pleasure in the BMW model range in the summer of 2024. For vehicles equipped with BMW Operating System 8.5 and BMW Operating System 9, the range of titles for in-car gaming and the selection of My Modes will be expanded. In addition, the search for charging stations both in the vehicle and via the My BMW app is being further optimized. New exterior finishes, light-alloy wheels and leather upholstery are available for the high-performance models in the BMW XM series.

In-car gaming has expanded with new titles, and a new offering in My Modes.

The variety of in-car gaming options is being expanded with the AirConsole platform. New to the selection of casual games, which can be played on the control display and with a smartphone as a controller when the vehicle is stationary, are the titles “Who Wants to Be a Millionaire?”, “Starlit Kart,” “Starlit Adventures,” and “Trivia Crack.”

From summer 2024, Silent Mode will be added to the My Modes menu in some models. Silent Mode can be selected whenever the driver desires the most relaxed and focused driving environment possible. When activated, the entertainment is muted, and the information displayed on the instrument panel is reduced to a minimum. A soft, fading screensaver is shown on the central display, any sunshades present are closed, the ambient lighting is turned off, and, in Operating System 8.5, do not disturb is activated.

Silent Mode will be included on model year 2025 BMW 7 Series, BMW iX, and BMW 5 Series from July production or available as an upgrade through the ConnectedDrive Store. For the BMW X1 and BMW X2 with BMW Operating System 9, it will be offered as part of BMW Digital Premium.

Enhancements to route information and optimized searches for charging stations.

In vehicles with BMW Operating System 8.5, the cloud-based BMW Maps navigation system can now provide information on parking and rest areas along the planned route in the route overview. Charging stations for all-electric models are also displayed there, supplementing the eRoute function. Selecting a charging station is made even more convenient thanks to an advanced filter function. In the My BMW app, the search for a charging station can also be limited to the facilities of the customer's preferred operators.

New options for individualizing the BMW XM.

New options for customizing the exterior and interior are offered for the BMW XM models. The high-performance Sports Activity Vehicle can thus be tailored even more precisely to the customer's personal style.

For model year 2025, all the exterior colors available for the XM will be available for the XM Label. In addition to the standard Brooklyn Grey metallic, customers may now specify:

• Sao Paulo Yellow
• Carbon Black metallic
• Black Sapphire metallic
• Mineral White metallic
• Marina Bay Blue metallic
• Dravit Grey metallic
• Toronto Red metallic
• Isle of Man Green metallic
• Cape York Green metallic

The new personalization options also extend to the interior of the BMW XM Label. Along with the Fiona Red with Black Full Merino Leather upholstery, the XM Label may be fitted with any of the interior colors currently available on the BMW XM, including:

• Black Extended Merino Leather
• Sakhir Orange with Black Extended Merino Leather
• Silverstone with Vintage Coffee Full Merino Leather
• Deep Lagoon with Vintage Coffee Full Merino Leather

Finally, both the XM and XM Label can be ordered with 23-inch wheels in a new Jet Black finish.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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• Refreshed design details inside and out for the 2025 i4 and 4 Series Gran Coupe.
• Updated four and six-cylinder engines with 48V mild hybrid technology for the 430i and M440i models.
• New exterior lighting designs including laser-accented taillights.
• Production to commence in July 2024. Pricing to be announced soon.

Woodcliff Lake, NJ – April 24, 2024… Already innovators in the premium midsize class in terms of aesthetic appeal, driving pleasure, electrification, and digitalization, the new BMW i4 and new BMW 4 Series Gran Coupe are building further on their unique status in the marketplace with updates in all these areas.

New exterior paint finishes and light-alloy wheels, new designs for the headlights, and rear lights available with laser-lit accents accentuate the bold visual impact of both models.

Inside, the BMW Curved Display provides the stage for the latest evolution of BMW iDrive with QuickSelect, based on BMW Operating System 8.5. The display and control/operation system can be specified with an Augmented View display for the BMW Maps navigation system. And new steering wheel designs, interior trim elements, and upholsteries bring modern touches to the premium ambience of the interior.

The new BMW i4 and new BMW 4 Series Gran Coupe will be built at BMW’s home plant in Munich, whose transformation into a production facility geared exclusively to all-electric models is being fueled by substantial investment. The worldwide market launch of the new BMW i4 and new BMW 4 Series Gran Coupe will get underway in July 2024.

New design for the BMW kidney grille, headlights, and rear lights.

Slim headlights and a vertically arranged BMW kidney grille dropping deeply towards the road define the front-end styling of the BMW i4 and BMW 4 Series Gran Coupe. A refreshed design brings additional visual impact to these signature brand features. The surround of the BMW kidney grille is now finished in matt chrome, both as standard and in conjunction with the optional M Sport package. Due to the lower cooling requirement of the electric drive system, the BMW kidney grille of the new BMW i4 has a fully enclosed upper section, below which is a Black high-gloss surface topped by a matte-silver honeycomb pattern. The air intakes on the combustion-engined versions of the new BMW 4 Series Gran Coupe have a mesh structure whose surfaces are now finished in matte Quartz Silver.

As well as a front apron with large side air intakes, the M Sport package for the BMW i4 and BMW 4 Series Gran Coupe also includes a diffuser element in the lower section of the rear bumper, now finished in Black high-gloss. The exhaust tailpipes integrated into the rear apron on the left and right of the combustion-engined models have grown from 3.5 inches to 4 inches in diameter. Like the BMW kidney grille surround, if the optional M high-gloss Shadowline with extended elements is specified, they are finished in Black high-gloss.

The slim headlights have been visually and functionally upgraded. Low and high beam are generated from a single LED module, and pair of vertical and subtly arrow-shaped LED units house the side marker lights, daytime running lights, and turn signal functions. The new headlights generate a Welcome Light animation once the driver and key come within 10 feet of the vehicle.

Adaptive Full LED Headlights are standard on i4 M50 xDrive and M440i models and optional on all other models as part of the Shadowline Package. Vehicles equipped as such are also fitted with new Laserlight taillights. This innovative lighting effect employs a technology first seen on the BMW M4 CSL, a high-performance special edition model. Here, laser diodes illuminate a fiber optic bundle, giving the rear units an intricate light graphic.

New exterior paint finishes and aerodynamic wheels.

The selection of exterior paint finishes for the BMW i4 and BMW 4 Series Gran Coupe now includes Cape York Green metallic and Vegas Red metallic. A wide variety of BMW Individual paint finishes are also offered.

The range of optional alloy wheel designs also features attractive new additions. 19-inch M Aero bi-color wheels can be ordered on cars specified with the optional M Sport Package. Also new are 20-inch BMW Individual Aero bi-color wheels in double-spoke design, available on M440i models and 430i models equipped with the M Sport Package.

New interior accents enhance a progressive sporting appeal.

The changes to the interior of the new BMW i4 and new BMW 4 Series Gran Coupe are focused on digitalization and achieving a sharper sporting profile. The upgraded BMW iDrive with QuickSelect further reduces in the number of buttons and controls in the cockpit. The functions of the automatic climate control system and seat and steering wheel heating can now be operated by touch via the BMW Curved Display or by voice command through the BMW Intelligent Personal Assistant. New adjustment controls for the air vents allow the airflow direction to be adjusted using rotating and tilting movements.

The new BMW i4 and new BMW 4 Series Gran Coupe are fitted as standard with sport seats in perforated Sensatec. Vernasca leather trim with decorative quilting is available in five colors including the new bi-color Black with Red Highlight.

2025 BMW i4s and new BMW 4 Series Gran Coupes come standard with a two-spoke steering wheel with polygonal rim and illuminated multifunction buttons. Adding the M Sport Package now brings an M leather steering wheel in a three-spoke design with a flat-bottomed rim and a black center stripe marking the 12 o’clock position. The three-spoke M leather steering wheel standard on the i4 M50 xDrive and M440i models additionally features M tricolor stitching and a red stripe at top dead center.

High-quality materials, new interior trim elements. 

New interior trim elements include M Fine Brushed Aluminum, new Fineline Light open-pored and Grey Blue Ash open-pored fine wood trim variants.

The Sensatec upholstery covering the instrument panel now has a smoother, more refined surface that extends to the upper portion of all four door panels. And customers can now specfiy a Galvanic finish for the gear selector, BMW iDrive Controller, and Start/Stop button on the center console.

Combustion engines with 48V mild hybrid technology. Powerful and efficient.

The new B58B30M2 3-liter inline 6-cylinder engines in the 2025 M440i Gran Coupe models feature a new 48V mild hybrid (MHEV) technology for sharper power deliver and greater efficiency. The auxilliary electric drive of the 48V starter generator can provide 11 hp of boost to the 375 hp TwinPower Turbo engine, resulting in  a total system output of 386 hp @ 5,200-6,250 rpm and 398 lb-ft of torque @ 1,900-4,800 rpm.

The engine is paired with an 8-speed Steptronic Sport transmission to propel the BMW M440i Gran Coupe from 0-60 mph in an estimated 4.7 seconds, or an estimated 4.3 seconds when fitted with xDrive intelligent all-wheel drive. The engine’s surge of power is accompanied by an exhilarating soundtrack from the M Sport exhaust system. Top speed is electronically limited to 155 mph.
 
The B48B20O2 2-liter inline 4-cylinder engine in the 2025 430i Gran Coupe models also benefits from 48V mild hybrid technology, as well as incorporation of the Miller cycle combustion process, a redesign of the intake ports and combustion chambers, and innovations in the areas of camshaft control, injection, ignition system, and exhaust gas routing. The TwinPower Turbo 4-cylinder engine produces 255 hp @ 4,700-6,500 rpm, and 295 lb-ft of torque @ 1,600-4,500 rpm.

Unique design elements for the M Performance models.

The BMW i4 M50 xDrive and BMW M440i xDrive Gran Coupe underline their sporty character with M-specific design features. Both models now feature a BMW kidney grille with a Black high-gloss surround and horizontally arranged bars adorned by a BMW M logo. And the front apron elements previously finished in Cerium Grey now come in Black high-gloss.

The distinctive trapezoidal tailpipe trim at the rear end of the new BMW M440i Gran Coupe models also sports a Black high-gloss finish. The M Carbon exterior package available as an option includes side air intake trim at the front end, M‑specific exterior mirror caps, a diffuser insert in the rear apron, and a subtle rear spoiler all made from carbon fiber-reinforced plastic (CFRP).

Display and control/operation system, connectivity.

The latest generation of the BMW iDrive display and control/operation system with QuickSelect based on BMW Operating System 8.5 opens up a new way of intuitively controlling vehicle functions and accessing digital services in the BMW i4 and BMW 4 Series Gran Coupe. With the digital BMW Curved Display screen grouping and the expanded capabilities of the BMW Intelligent Personal Assistant, the driver-centric cockpit has been optimized for touch control and natural language.

The climate control functions are also operated digitally in the new BMW i4 and new BMW 4 Series Gran Coupe, enabling a further reduction in the number of physical buttons and controls. The control/operation system additionally comprises multifunction buttons on the steering wheel, the BMW iDrive Controller and, as an option, the BMW Head-Up Display.

BMW iDrive with QuickSelect: simplified and even more intuitive. 

The system’s QuickSelect feature paves the way for an improved menu structure that takes cues from consumer electronics devices. It allows the driver to navigate to functions directly from the newly arranged home screen without having to enter submenus. The new, flat menu structure makes it much easier to switch between different functions and helps the driver to focus their attention on what’s happening on the road.

The new home screen continuously displays the navigation system’s map view. On the same level, there is a vertical bar on the driver’s side of the display containing widgets that can be individually selected and arranged. The BMW i4 also includes a widget for the charging functions. Some of the widgets can also be swiped horizontally to show additional content. The related functions can then be called up directly with QuickSelect. And once the relevant settings have been chosen, a quick tap on the home icon at the lower edge of the control display is all it takes to return to the home screen. Icons for direct access to the climate control menu, Apps menu, and Apple CarPlay^® and Android Auto™ can also now be found next to the home icon.

BMW Intelligent Personal Assistant with additional languages and new graphics.

Voice control using the BMW Intelligent Personal Assistant is set to become even more interactive and intuitive in the new BMW i4 and new BMW 4 Series Gran Coupe. There is now a choice of two different looks for the graphics visualising the digital companion on the control display, with additional graphics also appearing here in response to selected voice commands. For instance, the BMW Intelligent Personal Assistant acknowledges the request to look for a filling station nearby by showing the image of a fuel pump, enriching the dialogue between driver and vehicle.

BMW Maps navigation system with new charging-optimised route guidance and Augmented View. 

The cloud-based BMW Maps navigation system forms part of the standard BMW Live Cockpit Plus. Underpinned by BMW Operating System 8.5, the system now makes it even easier to input destinations and can offer additional information while driving. Further enhancements include better usability of filters, a flatter menu structure with touch buttons shown directly on the map view and proactive route recommendations.

The latest version of BMW Maps also gives BMW i4 drivers access – both from the vehicle and via the My BMW App – to improved functions that enable charging-optimized route planning over long journeys. The charging stops are planned so that the selected destination is reached as quickly as possible. The driver’s preferred minimum charge level when arriving at mid-journey stops and the final destination can be adjusted in increments of five percent and incorporated into the route planning. The system can also give preference to charging stations operated by selected providers and exclude others from the route planning at the driver’s request. The system will then propose the latter only if there seems to be no alternative for an efficient route without any large detours.

Additional information is provided for the selected charging stations, such as supported connector types and payment options, as well as the availability of sanitary, catering or shopping facilities in the vicinity. The expected duration of the planned charging stop and the resulting electricity costs can also be shown in advance. The closer the vehicle gets to a scheduled mid-journey stop, the more frequently the availability of the charging point is checked so that an alternative route can be recommended in good time if necessary. Regardless of the charging-optimized route given, a constant stream of alternative charging options are also displayed, e.g. for spontaneous mid-journey breaks.

Specifying the optional BMW Live Cockpit Professional adds not only the full-color BMW Head-Up Display, but also the Augmented View function. This offers contextual, real-time information to complement the navigation system’s map display by showing a live video stream of the driver’s view on the control display or instrument cluster and augmenting it with information that is currently relevant. At confusing junctions, for instance, an animated directional arrow is integrated into the video image to help the driver take the best turn-off for the planned route.

Personalization and remote access with BMW ID and My BMW App. 

BMW Operating System 8.5 also makes it even easier to personalise the user experience in the BMW i4 and BMW 4 Series Gran Coupe. Signing in to the vehicle by scanning a QR code with a smartphone is all it takes to import the customer’s personal profile, load synchronizable settings and automatically link the key detected in the vehicle with the BMW ID.

The vehicle is also automatically added to the My BMW App. Available free of charge from the app stores for both iOS and Android, the My BMW App acts as a universal digital interface that provides information on the vehicle’s condition, charging status or remaining range at any time. Depending on the car’s specification, it also gives the user access to various remote functions. For example, the vehicle can be located remotely via the My BMW App and the doors locked and unlocked. The Remote 3D View and Remote Inside View functions included with the optional Parking Assistant Plus give drivers the ability to call up a three-dimensional live image of their vehicle’s immediate vicinity on their smartphone.

Besides this, the My BMW App can also be used to send destination addresses from the user’s smartphone to the vehicle’s navigation system for route planning and to initiate, purchase or extend ConnectedDrive Upgrades. It is also possible to control the charging process and pre-conditioning for the BMW i4 from the My BMW App. The My Trips feature including Efficiency Trainer and monthly review provides the user with data and evaluations for distances travelled, consumption and average speed, as well as offering helpful tips for driving more efficiently.

Optimum connectivity with Personal eSIM and 5G standard.

Customers of the new BMW i4 and BMW 4 Series Gran Coupe can activate the Personal eSIM as standard – in addition to the vehicle’s built-in mobile SIM. The Personal eSIM uses the 5G mobile communications standard and allows the customer to use the communications and connectivity features covered by their mobile contract from their car, even when they don’t have their smartphone with them.

All phone functions can be operated with the BMW iDrive system or the BMW Intelligent Personal Assistant. A connection to the vehicle’s exterior antenna is used for making phone calls and streaming data via the Personal eSIM.

Plug & Charge Multi Contract: contactless authentication with access to multiple contracts.

The Plug & Charge Multi Contract function can also be used with the new BMW i4. Plug & Charge Multi Contract makes charging at compatible public charging stations even easier, as digital authentication via app or charging card is no longer required to access them. Instead, the vehicle authenticates itself independently through a technical interface.

Customers can digitally store up to five individual Plug & Charge-enabled charging contracts from different suppliers in the vehicle. The authentication required for charging and billing takes place automatically at compatible charging points.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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• New edition of the successful SAV completes final tuning of its chassis control and driver assistance systems.
• Extensive test program at the BMW Group test center in Miramas, France.
• Development work focuses on lateral dynamics, steering comfort, and long-distance comfort.

Woodcliff Lake, NJ – April 17, 2024…At the end of series development, the new BMW X3 undergoes the final tuning of all chassis control and driver assistance systems at the BMW test center in Miramas, southern France. The fourth generation of the Sports Activity Vehicle (SAV) in the premium mid-range vehicle segment will debut in just a few weeks' time.

The development and test engineers ensure that the new BMW X3 demonstrate superior handling in every situation with an intensive tuning program. The well-coordinated functionality of all automated driving and parking systems in the new BMW X3 also contributes to a harmonious customer experience.

The new BMW X3 has already undergone extensive testing on snow and ice, in extremely hot regions, and off-road on its way to series production. The SAV's suitability for everyday use and travelling was tested and refined in urban stop­and-go traffic as well as on winding country roads, highways, and selected test tracks.

Perfectly coordinated systems for a distinctive BMW driving experience. 

The development engineers use the versatile test track in Miramas to put the finishing touches to the driving experience of the new BMW X3. In addition to an asphalt oval and a highway ring, there are also slalom, serpentine, and circular tracks as well as off-road courses and handling courses with different road surfaces. This allows the longitudinal and lateral acceleration, suspension and damping, steering precision, and braking behavior of the new BMW X3 to be analyzed and optimized down to the last detail.

The driving dynamics and efficiency of the new BMW X3 benefit from intelligent lightweight construction and optimized aerodynamic properties. With a drag coefficient (C_d) of 0.27, it sets new standards in its competitive environment.

Compared to the current model, the new BMW X3 also has a wider track and reduced lift at the rear axle. In addition, the rigidity of the body and the chassis connection has been increased. Targeted improvements to the kinematics and elastokinematics of both axles, combined with a 19 percent increase in the caster of the front wheels, ensure noticeably improved directional stability. A more direct steering ratio enhances steering comfort, while extensively modified anti-roll bars improved cornering dynamics without compromising ride comfort.

An adaptive suspension with electronically controlled shock absorbers will be available on certain new BMW X3 models. The final tuning is part of the driving dynamics test at Miramas, and the system will offer two programs that can be selected via My Modes. In addition, the new version of the X3 comes as standard with the latest version of BMW Lateral Dynamics Management, which uses input variables such as wheel speeds, steering angle, roll rate, and even road conditions to ensure precise control of the required steering functions, the actuator-based wheel slip limitation, and the regulation of the rear differential lock.

BMW’s development expertise ensures all of the components and systems of the drive and chassis technology are perfectly matched. The result is the characteristic combination of precision and versatility that defines the driving experience in a BMW SAV.

Automated driving is also optimized by BMW’s typical level of integration.

The new BMW X3 features the latest BMW iDrive based on the BMW Operating System 9 including the BMW iDrive Controller and will offer an expanded selection of systems for automated driving and parking compared to the current model. The highly responsive braking and steering interventions of the assistance systems comparted to the competition are another example of the unique integration performance of BMW driving dynamics development. They enable harmonious interaction between driver and vehicle in every situation.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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• BMW Central Region and BMW Southern Region Dealers Will Donate $25 for Each New Car Retailed During Month of May.
• Rally Stops Along the Way in Partnership with BMW North America Will Celebrate the Journey of the Flag.

Woodcliff Lake, NJ – April 11, 2024… In tribute to the stories of America's veterans and their unwavering spirit, Team Red, White & Blue (Team RWB) Old Glory Relay is set to embark on its 10th-anniversary journey, presented by BMW of North America. The 1,600-mile event spanning from Philadelphia, PA, to Chicago, IL, is a fundraising initiative to support Team RWB, a nonprofit organization helping veterans live healthier lives through in-person and in-app events, training, and programs.

Commencing at a Philadelphia Phillies game on April 19, 2024, and culminating in Chicago with an activation around the Cubs Armed Forces Day game on May 18, 2024, each mile covered serves as a reminder that veterans’ best days are ahead.

Over 30 days, participants will carry a single American flag, provided by Allegiance Flag Supply, flown by Army special operations over Operation Inherent Resolve missions in Iraq and Syria. A custom-designed BMW X7, the official vehicle of the Old Glory Relay, will follow the flag and those who carry by foot and by bike.

"The 2024 Old Glory Relay promises to inspire and showcase on the strength and grit of America's veterans. BMW and the military community have a deep history, and BMW of North America's support for the relay again this year means a lot to all of us at Team RWB," said Mike Erwin, Executive Director of Team RWB. "Each year, we're inspired by stories and support we see on the Old Glory Relay route and we know this year will be no exception."

Along the way, rally stop events hosted in partnership with local BMW Centers will provide opportunities for celebration, community engagement, and reflection on the journey's significance. Additionally, during the month of May, BMW Centers across the Central and Southern Regions will proudly donate $25 for each new vehicle retailed.

“Celebrating our ongoing partnership with Team RWB fills us with immense pride. BMW is honored to stand alongside America’s Veterans, not only as allies and supporters but as advocates for their well-being. Through this collaboration, we are committed to forging paths of empowerment and opportunity, ensuring our veterans thrive beyond the finish line," said Broderick McKinney, Vice President, Central Region for BMW of North America.

Participation in the Old Glory Relay is open to all who wish to honor America's veterans and the values they protect. Individuals can register to run, walk, ruck, or cycle with the flag for a segment of the journey or join virtually from any location. Participants can purchase a limited edition t-shirt and exclusive water bottle.

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A bout Team RWB
Team Red, White & Blue (Team RWB) is the leading organization for veterans and service members seeking improved physical or mental health through a supportive community. Team RWB uniquely combines in-person and in-app experiences, offering over 18,000 annual opportunities to build a healthy lifestyle that make a real difference on veterans’ well-being. For more information about Team RWB and to join their mission, visit teamrwb.org.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles.

The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about the BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com and www.press.bmwna.com.

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• Tribute to BMW Art Car No. 12 by Esther Mahlangu Debuts at Frieze Los Angeles Featuring the 100% Electric BMW 5 Series.
• Latest Iteration of Color-Changing E Ink Technology Reinterprets Mahlangu’s Distinctive Design. 
• Complex Colors and Patterns Showcase Future Potential for Vehicle Personalization. 

Woodcliff Lake, NJ – February 29, 2024… The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines color-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. With sections of attached film that can be electronically animated, the BMW i5 Flow NOSTOKANA embodies the latest development in color-change technology for vehicle surfaces in cooperation with E Ink.

The BMW i5 Flow NOSTOKANA celebrates its world premiere at the fair opening on February 29. The contemporary tribute recalls the BMW Art Car designed by Mahlangu in 1991. “The BMW i5 Flow NOSTOKANA honors the history of the BMW brand and continues the story of our global cultural engagement in a unique way. It combines art and design through progressive technology. Here, technology itself becomes art,” says Adrian van Hooydonk, head of BMW Group Design.

In 1991, Mahlangu designed the 12th BMW Art Car, based on a BMW 525i – becoming the first woman and first African artist to do so. “Her art inspired me years ago, back when the concept of color change on a car was just an idea in my head,” says Stella Clarke, Research Engineer Open Innovations at the BMW Group. Now, being able to realize this idea, and work with Esther Mahlangu, is absolutely surreal.” The 88-year-old artist’s signature colors and geometric patterns are perfect for bringing the innovative Flow technology to life in the BMW i5. The versatility of the electrophoretic color changes makes the fully electric sedan a dynamic work of art. “It is fascinating to me to see how modern technology can expand my art and make it accessible to a completely new audience,” says Mahlangu.

Mahlangu’s art meets cutting-edge technology.

In the BMW i5 Flow NOSTOKANA, which is named after Mahlangu’s first son, sections of film that can be electronically animated are applied, with two strips each across the roof, hood, and rear section, as well as the vehicle’s sides. Like an e-book reader, there are several million microcapsules in each E Ink film. The structure and arrangement of the color particles they contain can be changed by applying an electric voltage. This allows the typical colors and patterns of Mahlangu’s art to be generated in constantly changing compositions.

The animations are also accompanied by an equally extraordinary sound composed by Renzo Vitale, the BMW Group's Creative Director, Sound. To combine the soundscape of the BMW brand with that of the South African Ndebele culture, Vitale used sequences from Mahlangu’s voice, as well as the sound of the feather brushes she used for painting. These were combined with sounds produced by the color pencils employed in the BMW design studio and the acoustic signal heard as feedback when operating the BMW i5’s touch display. This created a sound mix that starts off softly at the beginning of each color change and increases in intensity as the animation progresses.

To accurately recreate every detail of the complex ornamentation, the BMW i5 Flow NOSTOKANA has been fitted with 1,349 sections of film, each of which can be individually controlled. The laser cutting process used to trim the film and the electronic control design were developed in partnership with E Ink. The adaptation of the technology for curved surfaces, as well as the programmed animations, are all BMW Group in-house developments. Overall, color-change technology is developing rapidly. The BMW iX Flow featuring E Ink presented in 2022 had the ability to switch from white to black at the push of a button. This was followed just one year later by the first multicolored implementation. The 240 sections of film applied to BMW i Vision Dee were able to display up to 32 colors. This latest phase of development now enables even more colors and patterns. At the same time, the sections of the film are more robust – which could make potential future series production easier. However, for the time being, the BMW i5 Flow NOSTOKANA will remain one of a kind.

Tribute to a pioneering artist and her work.

As a globally respected artist, Esther Mahlangu is known for her Ndebele paintings, whose ornamentation originally symbolized major events or festive occasions. Mahlangu separated the designs from their original meaning and transferred them for the first time to canvas, carpets and everyday objects, thus preserving them for the future. The BMW i5 Flow NOSTOKANA is now reinterpreting this artistic language.

In presenting this special vehicle Frieze Los Angeles, BMW continues its longstanding cooperation with the renowned art fair. At the same time, the BMW Art Car that formed the basis for this tribute will also be on display in South Africa for the first time in over 30 years as part of the exhibition hosted by the Iziko Museums of South Africa and the BMW Group in Cape Town “Then I Knew I Was Good at Painting”: Esther Mahlangu. A Retrospective. The exhibition, which runs until August 11, 2024, honors the life’s work of one of South Africa’s most influential artists and cultural ambassadors.

In Los Angeles, BMW will once again be presenting Frieze Music in collaboration with Frieze. Since 2019, the joint initiative between the two partners has brought together a large group of musicians at the intersection of music and art. The event’s return to Los Angeles will be celebrated on February 29 with a live performance by Sudan Archives at the Hammer Museum.

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BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon

Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about the BMW Group and its products in the USA is available to journalists online at www.bmwusanews.comwww.miniusanews.com and www.press.bmwna.com.

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• For the first time ever, the BMW Z4 M40i is available with a 6-speed manual transmission.
• Package also includes unique suspension tuning, wheels, paint colors, and interior trims.
• The 382-hp “Handschalter” accelerates from 0-60 in only 4.2 seconds.
• Package price: $3,500.
• Worldwide launch to commence in March 2024.

Woodcliff Lake, NJ – January 30, 2024… Fans of driving pleasure in its purest form can look forward to a new arrival from BMW crafted especially for them: the 2025 BMW Z4 M40i is available for the very first time with a 6-speed manual gearbox. The pairing of the manual gearbox with the 382-hp TwinPower Turbo inline 6-cylinder engine forms the heart of an enticing equipment package that emphasizes the two-seater’s focus on delivering an exhilarating open-top driving experience.

The 2025 BMW Z4 M40i “Handschalter” (German for “hand shift” and the internal working name of the project used by the small team that brought the vehicle to life) brings a retuned chassis and mixed-size M light-alloy wheels measuring 19 inches at the front axle and 20 inches at the rear. Special design features for both the exterior and interior are also part of the package.

The BMW roadster: giving a successful tradition a modern twist. 

The history of roadsters from BMW is built on a passion for sporty driving pleasure and success on the race track. It stretches all the way back to the company’s earliest days as a carmaker and endures in modern form in the shape of the BMW Z4.

An inline 6-cylinder engine, manual gearbox, and rear-wheel drive defined the driving experience in the original BMW 328, which capped its debut public appearance in 1936 with victory in the Eifelrennen race at the Nürburgring. In later generations, evolutions of this arrangement have continued to power the brand’s roadsters; the BMW Z1, which was unveiled in 1987 after being developed as an innovation testbed by BMW Technik, and the BMW Z3 presented in 1995. And the first two generations of the BMW Z4 also embodied the same recipe for delivering exhilarating driving pleasure under open skies.

A classic combination: six cylinders and a 6-speed manual gearbox. 

The 3-liter unit in the BMW Z4 M40i owes its free-revving performance, instantaneous power delivery, and silky smoothness to the latest M TwinPower Turbo technology. With 382 hp on tap between 5,800 and 6,500 rpm, and of 369 lb-ft of torque available between 1,800 and 5,000 rpm, the engine generates impressive acceleration throughout the rev range.

Now, in addition to the familiar 8-speed Steptronic transmission, the task of transmitting that power to the road can be handled by a 6-speed manual gearbox developed specifically for the BMW Z4 M40i. It is a BMW modular transmission that has been modified for the B58B30O1 engine’s output, incorporating M-specific components for the gear set and shafts. The outer shift mechanism comprising the shift lever, its guide, and the connection to the transmission, has been specially engineered for use in the BMW Z4 M40i and delivers the mechanical feel for which BMW manuals have been praised. The direct flow of power between engine and transmission combined with the driver’s central involvement in gear changes reinforces the visceral bond between driver and vehicle. A precisely defined shift action enables the gears to be changed swiftly and intuitively.

The manual-equipped BMW Z4 M40i can accelerate from 0-60 mph in just 4.2 seconds, on to an electronically-limited top speed of 155 mph.

Refined chassis tuning, mixed-size wheels for the first time on the BMW Z4. 

Variable sport steering, M Sport brakes, an M Sport differential at the rear axle, and adaptive M suspension with electronically controlled dampers all remain standard equipment on the Z4 M40i regardless of the gearbox chosen. However, those who opt for the manual gearbox benefit from unique chassis tuning intended to sharpen responses and elevate the overall driving experience. Exclusive chassis technology created for the manual option includes unique auxiliary springs at the front and rear axles and a specially reinforced anti-roll bar clamp fitted at the front. Both the mapping for electronic control of the rear dampers and the software for the variable sport steering have been reconfigured. Finally, the traction control and M Sport differential incorporate model-specific control logic.

For the first time, staggered-size wheels and tires are fitted to the Z4 M40i when the manual gearbox is chosen. The new bi-color M light-alloy wheels in a double-spoke design measure 19 inches at the front axle and 20 inches at the rear. Previously reserved for high-performance models from BMW M GmbH, this setup enables optimum transfer of drive power to the road while providing a progressive and predictable transmission of lateral forces in hard cornering.

Individual colors and trim set the special edition Z4 apart. 

In addition to the manual gearbox, the refined chassis tuning, and the combination of 19-inch and 20-inch M light-alloy wheels, the “Handschalter” package also adds distinct design features to the exterior of the BMW Z4 M40i as part of the deal. They include Extended Shadowline black high-gloss exterior trim on the exterior mirror caps, badging, and specially designed flaps for managing the airflow around the rear wheel arches, as well as red callipers for the M Sport brakes.

Included in the price of the package is the customer’s choice of metallic paints including San Remo Green metallic, which is offered only on the manual version. Also available exclusively on the manual-equipped Z4 M40i is BMW Individual Frozen Deep Green metallic, offered at a special package price.

Inside, customers who opt for the manual transmission can also choose from five shades of  Vernasca leather upholstery at no additional charge, including Cognac with unique black M piping complemented by interior trim in black high-gloss. Black Alcantara combined with Black Vernasca leather with blue contrast stitching is also available as part of the package.

Package contents:

• 6-speed manual transmission
• Vernasca leather upholstery in choice of five shades
  • Cognac/Black with Black M piping unique to manual version
  • Black Alcantara / Black Vernasca leather combination or Black SensaTec also available
• Metallic paint in choice of seven shades or Alpine White non-metallic
  • San Remo Green metallic only available on manual transmission version
  • Exclusive BMW Individual Frozen Deep Green metallic available for $2,950
• 19-inch front / 20-inch rear wheel and tire packgae
• Extended Shadowline trim and mirror caps in black high-gloss
• Unique chassis tuning

Package MSRP:  $3,500

Specifications.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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• Refreshed design details inside and out for the 4 Series Coupe and Convertible.
• Updated four and six-cylinder engines with 48V mild hybrid technology.
• New exterior lighting designs including laser-accented taillights.
• Worldwide launch to commence in March 2024.

Woodcliff Lake, NJ – January 30, 2024… Driving pleasure and elegantly sporty design. These have been hallmark brand values of BMW since its earliest days, and the new BMW 4 Series Coupe and BMW 4 Series Convertible embody them even more keenly than ever. The 2-liter 4-cylinder and 3-liter 6-cylinder TwinPower Turbo engines benefit from 48V mild hybrid tech to improve efficency and responsiveness. The precisely modified exterior design of the two models underscores their dynamic character and exclusive style. The cutting-edge cockpit design provides the ideal stage for the latest evolution of BMW iDrive with QuickSelect, which is based on the new BMW Operating System 8.5.

New exterior paint finishes and light-alloy wheel designs, revised grilles, headlights with a striking design, and the new rear lights with laser-lit accents mark the latest advances in the exterior of the two models. Step inside the sporting two-door models and key new features of the cabin are immediately apparent with new steering wheel designs, and new interior trim elements.

Production of the new BMW 4 Series Coupe and Convertible will remain at BMW Group Plant Dingolfing. The worldwide market launch will get underway in March 2024.

Base MSRPs (+$995 destination and handling).

2025 BMW 430i Coupe                                              $50,700

2025 BMW 430i xDrive Coupe                                   $52,700

2025 BMW 430i Convertible                                      $58,700

2025 BMW 430i xDrive Convertible                           $60,700

2025 BMW M440i Coupe                                           $64,250

2025 BMW M440i xDrive Coupe                                $66,250

2025 BMW M440i Convertible                                   $72,250

2025 BMW M440i xDrive Convertible                        $74,250

Newly designed headlights, innovative rear lights with Laserlight accents.

Design cues specific to the BMW 4 Series include the visually powerful front end shaped by slim LED headlights and a vertically arranged BMW kidney grille. The air intakes of the striking forward-angled grille have a mesh structure on 430i models, both in standard form and if the M Sport package is specified. The surround is now finished in matte chrome.

The new BMW 4 Series Coupe and Convertible also feature visually and functionally upgraded headlights. The LED units in their inner workings, which provide all the light functions, have been redesigned and have a new structure. Low and high beam lighting is generated from a single LED module. And a pair of vertical arrow-shaped LED units house the side marker light, daytime driving light, and turn signal indicator functions. The technically focused look of the new light sources gives the headlights a sophisticated, progressive appearance.

The LED headlights are paired with the visually and technologically impressive design of the Laserlight taillights, which are standard on M440i models and part of the optional Shadowline Package on 430i models. These units feature laser diodes illuminating glass fiber bundles, producing attractive 3-dimensional light graphics which complement the taillight clusters.

New exterior paint shades and alloy wheels.

Customers can give the outside of their new BMW 4 Series Coupe or Convertible a personal touch with a choice of two solid and eight metallic paint finishes. Cape York Green metallic and Vegas Red metallic are new additions to the range. A wide variety of BMW Individual paint finishes are also available.

Two attractive new 19-inch wheel designs are offered with either mixed performance tires or all-season tires. The new style 995M alloy wheels in a Y-spoke design (standard on M440i, optional on 430i) can be ordered in either Jet Black or a bi-colour finish. And the new style 1038i BMW Individual alloy wheels (optional on M440i and 430i) also have a Y-spoke design and are finished in bi-color Midnight Grey.

Interior and equipment. Progressive style and an aura of carefully honed refinement.

Standard sport seats and newly designed steering wheels add to the pleasure of the driving experience in the new BMW 4 Series Coupe and Convertible. High-quality, well- crafted materials and a new operating concept for ventilation and climate control systems add to the cockpit’s premium allure. The changes carried out to the interior of the new BMW 4 Series Coupe and Convertible ensure those on board can enjoy driving pleasure with progressive style and long-distance comfort in an ambience of carefully honed refinement.

New steering wheels with standard gearshift paddles. 

New steering wheels designs for the new BMW 4 Series Coupe and Convertible stand out with their modern appearance and sporty feel. As standard on 430i models, the driver will find in front of them a newly designed sports steering wheel with a polygonal rim and two spokes. The M Sport package (optional on 430i models, standard on M440i models) brings an M leather steering wheel in three-spoke design with a flat-bottomed rim. The optional Shadowline Package adds tri-color M stitching a red stripe at the wheel’s 12 o’clock position.

The redesigned steering wheels have illuminated multifunction buttons and gearshift paddles, which enable swift manual control of gear selections and underscore the sharp sporting profile of the new BMW 4 Series models.

Detail revisions for the instrument panel, digital climate control.

The introduction of BMW iDrive 8.5 with QuickSelect brings improved operation of the ventilation and climate control functions in the new BMW 4 Series Coupe and Convertible. Temperature, fan speed, and seat and steering wheel heating (when equipped) can now be adjusted by touch via the BMW Curved Display or by voice command with the help of the BMW Intelligent Personal Assistant. New adjustment controls for the air vent grilles in the center of the instrument panel and on the driver’s and front passenger’s side of the cockpit allow the direction of airflow to be adjusted using rotating and tilting movements.

The standard ambient lighting in the new BMW 4 Series Coupe and Convertible now also includes contour lighting integrated into the trim around the central vents. Like the lighting for the footwells, the storage compartment in the front section of the center console, and the door handles, this can be adjusted for color and brightness according to personal preference. The functionality of the interior lighting also includes an atmospheric Welcome and Goodbye Animation and light signals indicating an open door or incoming phone call.

The new BMW M440i models. New-look BMW kidney grille, black tailpipe finishers as standard. 

An array of select design details proclaim the dynamic character of the M Performance models more vividly. The new M440i Coupe and Convertible feature a new BMW kidney grille with a surround in Black high-gloss and horizontally arranged bars adorned by an M logo. All the front apron design elements that were previously finished in Cerium Grey now come in black high-gloss.

At the rear end of the M440i models, trapezoidal tailpipe trim signals the presence of the powerful engine under the hood. They are now finished in black high-gloss as standard.

Exclusive touches: M Carbon Exterior Package.

The optional M Carbon Exterior Package adds mirror caps for the new twin-stalk M exterior mirrors and inserts for the outer air intakes constructed from carbon fiber-reinforced plastic. The new BMW M440i models also sport a carbon fiber Gurney lip rear spoiler.

Heightened sports car ambience in the cabin.

Interior trim elements in Aluminium Rhombicle Anthracite, M door sill trim, an M driver’s footrest, and M-specific graphics for the BMW Curved Display characterize the distinctive aura inside the M440i models. The standard sport seats may be trimmed in either standard Perforated SensaTec or optional Vernasca leather, including the new Black Vernasca leather with Coral Red highlight.

Display and control/operation system, connectivity. The new BMW Operating System 8.5 and innovative digital services.

The advances made in terms of digitalization in the latest edition of the BMW 4 Series are also clear to see. This is mainly thanks to the upgraded BMW iDrive display and control/operation system with QuickSelect based on BMW Operating System 8.5. In order to provide intuitive, easy control of numerous functions along with access to innovative digital services, the latest-generation BMW iDrive system fitted in the new BMW 4 Series Coupe and the new BMW 4 Series Convertible features a new-look home screen and QuickSelect rapid access tech, bringing an improved menu structure that takes its cue from consumer electronics devices.

The enhanced BMW iDrive featuring QuickSelect is packaged together with the BMW Curved Display and BMW Intelligent Personal Assistant, meaning it has been carefully geared to operation using the touchscreen and natural language. The control/operation system in the new BMW 4 Series Coupe and new BMW 4 Series Convertible additionally comprises multifunction buttons on the steering wheel and, as an option, the BMW Head-Up Display. The new BMW iDrive helps to deliver a focused, assured driving experience by showing the right information in the right place.

BMW iDrive with QuickSelect: functions shown on a single level and selectable with rapid-access tech. 

The new BMW Operating System 8.5 home screen continuously displays the navigation system’s map view or other individually configurable graphics on the control display. On the same level, widgets appear in a vertical arrangement on the driver’s side of the display. Drivers can switch between them with a vertical swipe of the finger. The QuickSelect feature allows the function selected in this way to be activated directly without having to enter a submenu. And once the relevant settings have been chosen, a quick tap on the home icon at the lower edge of the control display is all it takes to return to the home screen. Icons for direct access to the climate control menu, All Apps menu and, if activated, Apple CarPlay^® and Android Auto™ can also now be found next to the home icon.

The new flat menu structure makes it much easier to activate the desired functions and settings. The digital content – just like the hardware in the form of the BMW Curved Display – is designed to enhance the driver focus for which BMW is renowned.

Powertrains with 48V mild hybrid technology. Powerful and efficient.

The new B58B30M2 3-liter inline 6-cylinder engines in the 2025 M440i models feature a new 48V mild hybrid (MHEV) technology for sharper power deliver and greater efficiency. The auxilliary electric drive of the 48V starter generator can provide 11 hp of boost to the 375 hp TwinPower Turbo engine, resulting in  a total system output of 386 hp @ 5,200-6,250 rpm and 398 lb-ft of torque @ 1,900-4,800 rpm.

The B48B20O2 2-liter inline 4-cylinder engine in the 2025 430i also benefits from 48V mild hybrid technology, as well as incorporation of the Miller cycle combustion process, a redesign of the intake ports and combustion chambers, and innovations in the areas of camshaft control, injection, ignition system, and exhaust gas routing. The TwinPower Turbo 4-cylinder engine produces 255 hp @ 4,700-6,500 rpm, and 295 lb-ft of torque @ 1,600-4,500 rpm.

BMW Maps navigation system now with Augmented View. 

The cloud-based BMW Maps navigation system forms part of the standard BMW Live Cockpit Plus. Following the introduction of BMW Operating System 8.5 in the new BMW 4 Series Coupe and new BMW 4 Series Convertible, the system now makes it even easier to input destinations and can offer additional information while driving.

Another new feature is the Augmented View function. This supplements the navigation system’s map display by showing a live video stream of the driver’s view on the control display or instrument cluster and augmenting it with tips and information to match the context. At confusing junctions, for instance, an animated directional arrow is integrated into the video image to help the driver take the best turn-off for the planned route. The Augmented View function can also come to the driver’s aid when searching for a parking spot by showing supplementary information.

Personalisation using the BMW ID and My BMW App. 

Drivers of the new BMW 4 Series Coupe and Convertible will also find it easier to use their BMW ID to personalize the user experience. Signing in to the vehicle by scanning a QR codewith a smartphone is all it takes to import the customer’s personal profile, load synchronizable settings and automatically link the key detected in the vehicle with the BMW ID.

The vehicle is also added to the My BMW App without the customer having to do anything. Available free of charge from the app stores for both iOS and Android, the My BMW App acts as a universal digital interface that provides information at any time on the vehicle’s status, for example, its remaining range and any servicing and maintenance requirements. Depending on the car’s specification, it also enables remote operation of functions such as locating the vehicle, locking and unlocking the doors or monitoring the car’s immediate vicinity and interior with Remote View. The My BMW app can additionally be used to send destination addresses from a smartphone to the vehicle’s navigation system. The My Trips feature including Efficiency Trainer and monthly review provides the user with data and evaluations for distances travelled, fuel consumption and average speed.

Optimum connectivity with Personal eSIM and 5G mobile standard.

Customers of the new BMW 4 Series Coupe and Convertible can activate the Personal eSIM as standard, in addition to the vehicle’s built-in mobile SIM. The Personal eSIM allows the customer to use the communications and connectivity functions covered by their mobile contract from their car with ease – even in situations where they don’t have their smartphone with them. This also includes data streaming via the WiFi hotspot.

A low-radiation connection to the vehicle’s exterior antenna is used for making phone calls and streaming data via the Personal eSIM. All phone functions can be operated with the BMW iDrive system or the BMW Intelligent Personal Assistant.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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• BMW of North America Awards CRM Business to The Javelin Agency and Social Media to 180/NY for BMW, MINI, and BMW Group Financial Services, U.S. in the U.S.
• Critical Mass Retains Digital Business for BMW and MINI, Adds BMW Group Financial Services, U.S.
• Goodby, Silverstein, & Partners Retains Role as Lead Creative Agency for BMW, Adds New Responsibility for MINI and BMW Group Financial Services, U.S.

Woodcliff Lake, NJ – December 21, 2023…  BMW of North America announced today that it will consolidate marketing activities for BMW, MINI and BMW Group Financial Services, U.S. under Omnicom Group in the U.S.  Following an exhaustive RFP process led by Ebiquity, the company has awarded its CRM business to The Javelin Agency and social media to 180/NY. Critical Mass has retained digital business for BMW and MINI, and added BMW Group Financial Services, U.S. Goodby, Silverstein, & Partners retained its role as lead creative agency for BMW, and added new responsibilities for MINI and BMW Group Financial Services, U.S.  The new contracts will begin on April 1, 2024.

“By bringing together the different segments of our business under one roof, our intention is to create a multidisciplinary, cross functional team to support all aspects of our marketing efforts in the U.S.,” said Marcus Casey, Chief Marketing Officer, BMW of North America. “I want to thank each of our previous partners for contributing to our success over the past few years. These changes reflect our desire to create synergies and streamline our business in the name of speed efficiency.”  

“BMW is one of the most iconic brands in the world,” said Leslie Barrett, GS&P President and Partner. “We are proud of the innovative work and business results we have achieved with our clients over the last five years. We look forward to shaping the future of the Ultimate Driving Machine together and expanding our partnership with MINI, an equally beloved brand.”

Earlier this year, BMW of North America announced that Critical Mass would create a new bespoke unit to manage media planning and buying activities for BMW, MINI, and BMW Motorrad. 

“We’ve partnered with BMW for seven years now, and it’s been remarkable to be part of the brand’s digital transformation,” said Samantha Stringfellow, EVP, Client Partner at Critical Mass. “BMW is poised to deliver the best customer experience in the industry, and we’re looking forward to honing an integrated ecosystem approach that reflects the drive for performance at the heart of BMW’s brands. With data and digital marketing at the core, we’re confident that this agency model will help usher in the future of reaching BMW customers with premium, seamless, highly connected experiences.” 

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BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California;  a technology office in Silicon Valley, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.

• BMW returns as official partner for the 21^st edition of Art Basel Miami Beach from December 8 to 10, 2023.
•   “REMEMBR” guides visitors on a journey through time and memory in a captivating fusion of art and technology.
•   The interactive exhibit inside the Art Basel Miami Beach Collectors Lounge will feature the first-ever, 100% electric BMW i5 sedan.

Woodcliff Lake, NJ – November 28, 2023… BMW continues its longstanding partnership with Art Basel, returning as an official partner for the 21-year anniversary of Art Basel Miami Beach from December 8 to 10, 2023. On the occasion, BMW is collaborating with artist Alex Israel to present “REMEMBR”, an AI-powered participatory video installation that guides visitors on a journey through time and memory in a captivating fusion of art and technology. The new fully electric BMW i5 played a fundamental role in inspiring Israel for this project. As a global partner of Art Basel for 19 years at shows in Basel, Miami Beach, Hong Kong and Paris, BMW will once again offer a VIP car service for attendees.

Alex Israel is a renowned contemporary artist based in Los Angeles, known for his innovative and thought-provoking work that often explores the intersection of popular culture, art, and technology. His body of work, which includes paintings, sculptures, and mixed-media installations, frequently draws inspiration from the vibrant culture and iconic imagery of his hometown. Israel's unique artistic perspective allows him to capture the zeitgeist of modern life in a way that is both insightful and engaging, while exploring the boundaries of what art can be in the digital age.

"It was a true pleasure to meet with Alex in Munich and explore the BMW i5 together. His fascination with our latest innovation mirrors our shared commitment to blending the worlds of technology, design, and art to pursue something truly extraordinary. The BMW i5 is a vehicle that not only moves you physically but emotionally and imaginatively, much like Alex's art," said Domagoj Dukec, Head of BMW Design.

Israel worked closely with BMW to develop AI technology that will collect, filter, compose and choreograph the visitor’s phone’s camera content. In an immersive installation across seven custom-designed screens at Art Basel Miami Beach, guests will be invited to discover the hyper-memories of Alex Israel and, equally, share their own in real time.

"Working on 'REMEMBR' with BMW has been an incredible learning experience. The electric BMW i5 played a significant role in the conception of this project," said Alex Israel. "I always say that my real studio is my car. I get most of my ideas while I’m driving around LA and my memories stream and fuse with my imagination to bear new ideas as the radio shuffles and the city passes me by. The BMW i5, with its AI technology and My Modes feature, resonated for me as a milestone in the evolution of human-machine relationships. The BMW i5 is a memory-making tool that encourages discovery, anticipates human need, and tailors experience to each individual driver. Similarly, our phones have also helped to close this gap, evolving from mere communication devices into digital diaries—extensions of our memories and external hard drives in our pockets. 'REMEMBR' asks: what if we could revisit and share all these memories in an engaging way? This project is a testament to the power of technology in shaping our memories and experiences, and I'm excited for visitors to explore it and themselves this December at Art Basel in Miami Beach," continued Israel.

“As we’ve done for more than half a century, forging meaningful connections with world-renowned artists—and by extension art lovers everywhere—is a great way for BMW to reach new audiences while promoting the creative spirit that drives our brand forward and inspires us all,” said Marcus Casey, Chief Marketing Officer, BMW of North America. “We’re delighted to collaborate with Alex Israel on this project that seamlessly blends technology and design, much like the first-ever 100% electric BMW i5”.

"REMEMBR" reflects BMW’s commitment to innovation and design, which are key features of the new BMW i5. The latest BMW 5 Series is dynamic, digital, and now with the addition of the BMW i5, also fully electric. The BMW i5 embodies personal expression and represents the joy of moving forward with an empowering mindset. The BMW My Modes feature found inside the BMW i5 activates different sensory environments at the touch of a button, creating a human centric approach to the use of technology.

Experience “REMEMBR” and the 100% electric BMW i5:

December 8 - December 10, 2023

BMW Lounge at Art Basel Miami Beach Collectors Lounge

Miami Beach Convention Center, 1901 Convention Center Drive, Miami FL 33139

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About Art Basel 

Founded in 1970 by gallerists from Basel, Art Basel today stages the world's premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and new initiatives such as The Art Basel and UBS Global Art Market Report, Intersections: The Art Basel Podcast and The BMW Art Journey. The Financial Times is its global Media Partner. For further information, please visit www.artbasel.com

About Alex Israel (b. 1982, Los Angeles, CA)

For the last decade, Israel’s art has embraced pop-culture as a global language. Trafficking in the invisible stardust of Hollywood and the detritus of film production—backdrops, sets and props—while riding the wave of the Internet and social media—as online talk-show host, eyewear and clothing designer, filmmaker and hologram—Israel’s art practice doubles as a brand, centered around a Southern Californian millennial lifestyle for which his iconic profile-in-shades-logo becomes a sly emblem, mobilized across high-visibility platforms from the worlds of art, entertainment, fashion and tech. Embedded within each of Israel’s endeavors is not only a landscape (of LA) and a portrait (of himself), but a cool and savvy meditation on a world fueled by celebrity, product placement and influence. A sort of sphinx behind dark lenses, the artist provokes an interrogation of the role of contemporary art in this new world.

Israel earned a B.A. from Yale University, Connecticut, and an M.F.A. from University of Southern California, Roski School of Fine Arts, Los Angeles. Israel’s works are included in major museums and private collections worldwide, including: Los Angeles County Museum of Art; Moderna Museet, Stockholm; Whitney Museum of American Art, New York; Museum of Modern Art, New York; Centre Georges Pompidou, Paris; Museum Boijmans Van Beuningen, Rotterdam; The Israel Museum, Jerusalem; Museum of Contemporary Art, Los Angeles; and Solomon R. Guggenheim Museum, New York.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon

Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

  Journalist note: Information about the BMW Group and its products in the USA is available to journalists online at www.bmwusanews.comwww.miniusanews.com and www.press.bmwna.com.

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