• BMW takes the next step for the Software-Defined Vehicle (SDV).
• Concentration of computing power for key customer functions in four “Superbrains”.
• Zonal wiring harness architecture 30% lighter and with 600 meters less wiring.
• Technology scales across all drivetrain variants.
• Future-oriented and flexible software architecture from the chip in the vehicle to the cloud.

Woodcliff Lake, NJ – March 10, 2025… BMW is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called "Superbrains", consolidate the computing power for the most important customer functions: infotainment, automated driving, driving dynamics, and basic functions such as vehicle access, climate control, and comfort. The four Superbrains provide more than 20 times the computing power compared to the current vehicle generation and are already designed for upcoming software and function updates, including AI-powered customer experiences.

"Technology openness is the key to BMW's success. Starting with the first model of the Neue Klasse, we will roll out the technologies of the Neue Klasse across the entire future model portfolio – across all segments and all drivetrains. This also applies to our completely newly developed electronic architecture made up of powerful 'Superbrains' and highly interconnected software platforms. This architecture allows us to decouple the development of the vehicle and software from each other. The advantage: More than ever before, all future BMW models will remain digitally up to date via over-the-air upgrades and will receive updates even from the next and subsequent vehicle generations," says Frank Weber, Board Member for Development at BMW AG.

A fundamental component of the digital nervous system is the radically simplified wiring harness. It is based on a so-called zonal wiring harness architecture, which uses 600 meters less wiring and brings 30% weight savings compared to the previous generation. The wiring harness is divided into four zones: front end, center, rear and roof. The Superbrains are connected via high-speed data connections to smaller control units, the zonal controllers, which manage and consolidate the data flow of the electronics in and out of the zones. The wiring in the vehicle is therefore zone-related and can thus be shorter, thinner, and lighter.

A crucial prerequisite for thinner and lighter wiring are the so-called "Smart eFuses". These are digital fuses that replace up to 150 traditional fuses. Smart eFuses can be intelligently programmed for digitally controlled energy distribution to components. The selective activation of components allows for the design of intelligent power modes for various vehicle states such as driving, parking, charging, and upgrading, in which unnecessary consumers can be identified and switched off. Thus, the eFuses make a significant contribution to the 20% improved energy efficiency.

The completely newly developed electronic architecture forms the basis for the next generation SDV. From the launch of the Neue Klasse, the upcoming BMW model generation will benefit from it. The first fully electric derivative of the Neue Klasse will go into series production later this year at the Debrecen plant in Hungary.

The advanced software architecture of BMW builds on this new electronic architecture. With the multitude of digital functions in SDVs, it is crucial that functions can be continuously developed on stable software platforms rather than being newly developed for every new generation. This is precisely what is achieved with the Neue Klasse. In the vehicle the software platforms run on the respective Superbrains, and the vehicle functions run on top of them. The "Shared Service Layer" acts as a connecting element (middleware) and provides, among other things, state-of-the-art cybersecurity and flexible over-the-air updates. It also enables customer-relevant AI functions thanks to intelligent networking of cross-domain data sources.

"With the introduction of the Neue Klasse, we are entering a mode of software development where we achieve software continuity. This means we continuously develop software rather than starting from scratch each time," says Christoph Grote, Senior Vice President BMW Group Electronics and Software. "Based on our advanced software architecture and the fact that today our global development teams generate 130 times more software than ten years ago, we see ourselves in an excellent competitive position. More than ever, our software developers can focus on product innovations."

For the Neue Klasse, the development teams are working on well over 1,000 software modules, over 20 GB of software, and over 500 million lines of code, which will ultimately be integrated into the Superbrains and the rest of the electronic architecture in the vehicle. To achieve this, BMW has established a solid foundation for future-proof and highly effective vehicle software development in recent years. Innovative methods and tools have been anchored in the continuously growing global developer network. At the heart of vehicle software development is the integrated developer environment: a tailored tool-chain called "CodeCraft." The speed and quality of development have been enhanced with the use of a variety of tools that support the software developer with generative AI. CodeCraft runs in the cloud on up to 75,000 virtual CPUs, supports the simultaneous work of well over 10,000 software developers, and records up to 200,000 software builds per day at peak times. This corresponds to a productivity increase of more than 130 times compared to ten years ago.

Concentration of computing power for essential customer functions in four “Superbrains”

The first Superbrain carries the joy of electric driving into the future and is therefore named “Heart of Joy”. In fully electric BMWs of the Neue Klasse, the first completely BMW-developed driving dynamics control system will be used: BMW Dynamic Performance Control. It enables the most precise driving experience to date, efficient energy recuperation, impressive smoothness even at low speeds, and perfect traction for dynamic acceleration. Motor and chassis control are combined in a single control unit for the first time and respond with a delay of less than one millisecond, ten times faster than the previously used control units.

The second Superbrain for automated driving controls the latest generation of automated and highly automated driving functions. It integrates what was previously distributed across four control units into one powerful computing unit and has twenty times the computing power compared to the previous generation.

The third Superbrain controls BMW Panoramic iDrive and thus the digital experience in the vehicle with the infotainment operating system BMW Operating System X. It orchestrates all content in the BMW Panoramic Vision, 3D Head-Up Display, and central display, as well as voice interaction, entertainment, and navigation. This Superbrain ensures the intuitive customer experience of BMW Panoramic iDrive and expands it with intelligent, AI-supported, and cloud-based functions.

The fourth Superbrain is responsible for basic functions and acts as the control center for managing vehicle states. It controls fundamental functions such as vehicle access, climate and comfort, interior and exterior lighting, data flow and processing, as well as remote software upgrades. Up to 100 vehicle functions are integrated into this single unit, and it is connected to up to 50 sensors.

Intelligent preprocessing of data by the Superbrains in the vehicle enables optimized data exchange with the BMW Cloud.

Long-standing and proven strategy for software development.

BMW is managing the digital transformation with a consistent and long-term strategy. With the founding of BMW CarIT over 20 years ago, software development began in-house. Since then, the company has expanded its development teams in a global network. In total, BMW employs around 10,000 IT and software experts worldwide.

Despite a high level of internal expertise, BMW has always believed that developing the complete vehicle software in-house would never be sensible. Therefore, the company consistently pusues a strategic “Make-or-Buy” approach. This means, on the one hand, that brand-defining and differentiating software is developed in-house. This includes, for example, the infotainment operating system, which has now been developed by BMW in its tenth generation. Crucial software layers for executing over-the-air updates or the control software for the driving experience are also developed internally. Basic functionalities, on the other hand, for which leading solutions already exist and which do not significantly shape customer experience are sourced from leading companies in the industry or covered through open-source solutions.

BMW Group in the United States.

BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com, and at www.press.bmwna.com

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• Growing range of apps for the ConnectedDrive Store.
• Innovations in video streaming and in-car gaming for current models.
• Insights into development projects for the digitalized mobility of the future.
• Integration of augmented reality devices, remote-controlled parking.
• Generative AI for the BMW Intelligent Personal Assistant.

Woodcliff Lake, NJ – January 8, 2024…BMW’s presence at CES 2024 is dedicated to the digital customer experience. The company will present new infotainment features for its current model line and offer visitors a lively insight into development projects that demonstrate BMW’s leadership in the digitized mobility of the future. Visitors will be able to drive a BMW iX remotely across the Silver Lot at the exhibition grounds, discover the potential of augmented reality glasses as passengers, and experience the power of BMW’s Intelligent Personal Assistant as a vehicle expert enhanced with generative artificial intelligence.

New gaming highlights for the ConnectedDrive Store in BMW Operating System 9 for 2024.

In conjunction with the optional BMW Digital Premium offer, owners of BMWs with Operating System 9 have access to a BMW ConnectedDrive Store extended with third-party apps. This app store offers a constantly growing range of apps for music, news, and gaming. In the future, more games will be added via this channel, including games that can be played with full-fledged gaming controllers. BMW is presenting such a gaming experience for the first time at CES 2024 with “Beach Buggy Racing 2” offering customers an action-packed racing game experience that is reminiscent of the major console classics. In split-screen mode, two players can compete against each other in the vehicle with their gaming controllers. Common, Bluetooth-enabled gaming controllers can be connected to the infotainment system in just a few steps. The controller connection will be available over-the-air for BMW Operating System 9 over the course of 2024.

With the AirConsole app, BMW and MINI customers can already play single and multiplayer games in the vehicle today. The games are easily accessible to everyone, as the smartphone becomes a controller and enables simple, easy-to-learn operation. The range of games on the AirConsole app in the vehicle is constantly being developed.

BMW models with BMW Operating System 9 come with a 90-day free trial of BMW Digital Premium, after which it can be added via the ConnectedDrive Store on the web, in the My BMW app, or directly in the vehicle. BMW Digital Premium also includes extended navigation functions and additional customization options, for example through additional My Modes.

Top entertainment — with the Video App in BMW Operating Systems 8.5 and 9.

In addition to the BMW Theatre Screen with Amazon Fire TV built-in in the rear compartment of the BMW 7 Series, BMW customers are now able to watch a variety of video content on the central display*. BMW developers worked with XPERI, Inc. to optimize the TiVo Operating System - which has already been successful in the Smart TV sector - for in-vehicle video streaming, integrating the DTS AutoStage Video Service powered by TiVo. The entertainment offerings include both live channels and on-demand media libraries of news, sports, entertainment for children, movies, and TV series.

The platform was first introduced in the new BMW 5 Series and is now being rolled out over-the-air to other luxury class models**. Owners of vehicles with BMW Operating System 9 have also had access to the video app in conjunction with BMW Digital Premium since the end of 2023, with other vehicles following in 2024, such as the BMW X2 and all models in the new MINI family.

The video app is now available in the USA, UK, South Korea, France, Italy, Germany, Spain and soon will be coming to Japan. The portals available across countries include Pluto TV, Bloomberg, TED, Yahoo! and Chili. There are also country-specific streaming offers:

• Germany: JOYN, ZDF, Tagesschau, Deutsche Welle
• Italy: RaiPlay
• France: TF1
• USA: Tubi, Gusto TV, Journy
• Japan: Hulu Japan, NHK Plus, NTV NEWS NNN, TVer, WOWOW

The video streaming platform's portfolio will continue to develop and gradually roll out to other countries.

Ready for the wearables of the future — extended driving experience with “XREAL Air 2” augmented reality glasses.

At CES, BMW will show for the first time how augmented reality (AR) glasses could enrich the driving experience in the future. Visitors will experience the uses of AR glasses on a trip through Las Vegas. In doing so, they see how navigation and hazard information, information on points of interest and entertainment content are perfectly embedded in the real environment through the “XREAL Air 2”. AR and MR (mixed reality) devices will steadily gain in popularity in the coming years due to technological advances and more accessible entry-level models. These devices have the potential to provide both drivers and passengers with extended information and content — as a supplement to the displays installed in the vehicle.

Since 2008, BMW has been following the development of AR/MR technology and has been investigating the possible uses of head-mounted displays as part of research projects. Through the resulting development collaborations, BMW engineers have succeeded for the first time in displaying stable augmented reality (AR) and mixed reality (MR) content to passengers in a moving vehicle. Even in challenging driving situations, for example when the vehicle turns, drives over bumps, or accelerates, the displayed image remains stable. To achieve this, the tracking system of the respective AR/MR device must be connected to the vehicle's sensor data.

BMW has continuously expanded its experience with AR/MR devices over the years and presented it to the public, starting with theMINI Augmented Vision project (2015), the collaboration with Meta Reality Labs (2022 & 2023), the ConnectedRide Smartglasses from BMW Motorrad, and the M Mixed Reality Driving Experience. In current BMW and MINI models, the “Augmented View” function offers the driver a live video stream on the display for the best possible orientation when navigating, which is expanded with additional, augmented information.

BMW has already successfully pioneered digital technologies such as vehicle access based on the BMW Digital Key and has driven forward the standardization of such innovations in the industry. When it comes to AR/MR, the company is also open to cooperation with other partners to achieve the goal of creating an industry standard for connecting XR devices in the CE industry with vehicles.

Development demo: Voice assistant becomes the ultimate vehicle expert with the help of Amazon Alexa Large Language Model (LLM).

BMW and Amazon are showcasing voice assistant LLM capabilities based on a current development project the companies are working on for a potential series rollout. This makes the BMW Intelligent Personal Assistant the ultimate vehicle expert enabled by generative AI, powered by the Alexa LLM. Visitors will experience how the voice assistant provides quick instructions and answers about vehicle functions in a much more human, conversational manner, while at the same time being able to control some vehicle functions.

The BMW Intelligent Personal Assistant has been using artificial intelligence for speech processing for a long time, and this demo is the latest proof of the continued innovation BMW and its partners are bringing to customers. Complex processing capabilities, which enable human-like interactions and dialogs, had not yet been integrated into the existing Intelligent Personal Assistant. Such capabilities are now made possible by LLMs (Large Language Models), which are AI models designed to process human language at a high level and generate responses accordingly. The BMW Group is also taking careful steps to build a safe and trusted experience for customers, and continues to test and iterate these LLM capabilities over time with its partners.

Since the introduction of the first BMW Intelligent Personal Assistant in 2018, language interaction has been an essential part of BMW iDrive. Today, the voice assistant gives customers control over many vehicle functions so that they can keep their hands on the wheel and their eyes on the road. Leveraging Amazon’s Alexa Custom Assistant — a solution based on Alexa technology that enables companies to create their own customized voice assistant — the next generation of the BMW Intelligent Personal Assistant will soon become more powerful over the course of the year in vehicles with BMW Operating System 9.

Joint development project with Valeo enables remote-controlled valet parking.

BMW and Valeo are working in a strategic partnership on the joint development of next-generation automated Level 4 parking solutions. This also includes the development of solutions for automated valet parking (AVP). The customer leaves the vehicle at a defined drop off point. From there, the vehicle automatically searches for a parking space, performs the necessary maneuvers to enter the space, and can return to the pick-up point. The underlying technology can be either an autonomous driving system or a remote-controlled valet system.

At CES 2024, visitors can try out remote-controlled valet parking for themselves. Remote control provides control in situations where fully autonomous systems may face major challenges, such as complex or unknown environments.

The remote control uses modern technology and live camera images to navigate and move the vehicle in order to park and return in a controlled manner. Possible areas of application for this technology in the future could include parking for events, at airports, or in logistics.

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BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers, 145 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line atwww.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.

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