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                    <title><![CDATA[BMW Group Newsroom USA]]></title>
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                    <pubDate>Tue, 19 Aug 2025 12:25:00 +0200</pubDate>
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                        <title>MINI at the IAA Mobility 2025: World premiere of two showcars and spectacular Open Space in Munich.</title>
                        <link>https://newsroom.bmwgroup.com/americas/mini-at-the-iaa-mobility-2025-world-premiere-of-two-showcars-and-spectacular-open-space-in-munich/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/mini-at-the-iaa-mobility-2025-world-premiere-of-two-showcars-and-spectacular-open-space-in-munich/</guid><pp:caseid>780125</pp:caseid><pp:summary><![CDATA[MINI unveils two exclusive John Cooper Works showcars at the IAA Mobility 2025 in Munich in the MINI Pavillion at Lenbachplatz - created in collaboration with a world-famous lifestyle brand. The Open Space at Max-Joseph-Platz invites visitors to Central London, presenting heritage, racing and all-electric mobility from MINI.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> At the IAA Mobility in Munich from 9 to 14
  September, MINI will transform the city into its own stage at two
  well-known locations: an impressive Open Space at Max-Joseph-Platz,
  and a central brand appearance in the MINI Pavillion at Lenbachplatz,
  presenting MINI’s brand DNA at the world's largest mobility event. The
  highlight is the world premiere of two exclusive JCW showcars, created
  as part of an exciting collaboration.</p>
<p>
  <strong>MINI Pavillion: MINI unveils exclusive JCW
  showcars.<br /></strong>MINI's racing background is not only evident
  from its recent success at the 24-hour race at the Nürburgring:
  motorsport has been part of the brand's essence from the very
  beginning. As part of the IAA, two unique MINI John Cooper Works
  showcars are celebrating their world premiere, the result of an
  inspiring collaboration.<br />For the duration of the IAA, the MINI
  Pavillion puts the models centre stage in a spectacular display. The
  showcars, which combine the brand's unmistakable racing enthusiasm
  with the spirit of a world-famous lifestyle brand, can be admired at
  Lenbachplatz. For this, the MINI Pavillion will be extensively
  remodeled, and dedicated entirely to the John Cooper Works brand.</p>
<ul>
  <li>
    <em>MINI Pavillion: Lenbachplatz 7a, 80333 München</em></li></ul>
<p>
  <strong>MINI at Open Space: Heritage and humour at
  Max-Joseph-Platz.<br /></strong>A metropolis within a metropolis: With
  its appearance at the Open Space, MINI brings the vibrant city centre
  of London to the noble Max-Joseph-Platz in Munich's old town. An
  elaborately staged backdrop recreates the heart of the city and
  presents the brand’s British identity, including its humour in many details.</p>
<p>With the Bayerische Staatsoper and the Residenztheater in the
  background, the focus of Open Space is the all-electric models of the
  new MINI family, the high-performance MINI John Cooper Works Electric,
  MINI Service and MINI Experience Modes. <br />With the MINI John
  Cooper Works Electric, MINI Aceman SE and MINI Countryman SE ALL 4,
  visitors will be able to experience three all-electric MINI models up
  close. Max-Joseph-Platz is also the starting point for test drives in
  cooperation with SIXT: true to the motto "Only MINI Can Do",
  visitors can take all-electric MINIs from the new MINI family out onto
  the city's streets from here.</p>
<ul>
  <li>
    <em>MINI Open Space: Max-Joseph-Platz 2, 80539 München</em></li></ul>
<p>
  <strong>MINI at the IAA: Community Day unites fans of the
  brand.<br /></strong>Fans of MINI can also become part of the IAA
  Mobility this year: at the "Community Day" on 13 September,
  MINI clubs will come together for a drive with their personal MINIs.
  Starting at Gut Kaltenbrunn on Lake Tegernsee, the route leads through
  Munich and ends with an inspiring get-together with music, BBQ and
  dialogue with the community in the MINI Pavillion.</p>
<p>
  <strong>The IAA: a platform for experts and enthusiasts.</strong>
  <br />As one of the largest and most important international
  automotive trade fairs, the International Motor Show (IAA) offers
  manufacturers, journalists and other enthusiasts a platform for
  dialogue on the topics of mobility, innovation and technology every
  two years. The IAA Mobility 2025 is organised under the slogan
  "It's All About Mobility". As part of the event, innovations
  and concepts will be presented in four formats - at the IAA Summit,
  the IAA Conference, the IAA Open Space and the IAA Experience - as
  well as at MINI in the MINI Pavillion at Lenbachplatz. Over half a
  million visitors were counted at the last IAA 2023 in Munich.</p>
<p>In case of queries, please contact:</p>
<p>
  <strong>Corporate Communications</strong></p>
<p>
  <strong>Julian Kisch, Press Spokesperson, Product Communications MINI</strong>
  <br />Phone: +49-151-601-38072<br />E-mail: <a href="mailto:julian.kisch@mini.com">julian.kisch@mini.com</a></p>
<p>
  <strong>Micaela Sandstede, Head of Communications MINI</strong>
  <br />Phone: +49-176-601-61611<br />E-mail: <a href="mailto:micaela.sandstede@bmw.de">micaela.sandstede@bmw.de</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Andrew Cutler<br>Tel: 201-307-3784<br>E-mail: <a href="mailto:andrew.cutler@miniusa.com">andrew.cutler@miniusa.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,MINI,John Cooper Works,Countryman,Electric,Europe,Aceman,Munich,Product]]></category>
            <pubDate>Tue, 19 Aug 2025 12:25:00 +0200</pubDate>
            <pp:lastModified>Tue, 19 Aug 2025 10:25:00 +0000</pp:lastModified>
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                        <title>MINI pulls an ace out of its sleeve with the first all-electric MINI Aceman. An interview with Oliver Heilmer.</title>
                        <link>https://newsroom.bmwgroup.com/americas/mini-pulls-an-ace-out-of-its-sleeve-with-the-first-all-electric-mini-aceman-an-interview-with-oliver-heilmer/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/mini-pulls-an-ace-out-of-its-sleeve-with-the-first-all-electric-mini-aceman-an-interview-with-oliver-heilmer/</guid><pp:caseid>779758</pp:caseid><pp:summary><![CDATA[“The MINI Aceman is a strong character with his own young personality within the new MINI family. It has an independent design language, is compact and looks agile. With its distinctive expression, it is the perfect everyday companion for those who value individuality in urban areas.” - Oliver Heilmer, Head of MINI Design]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Mr. Heilmer, when you joined MINI in 2017, how did you set
    about developing a vision to lead the models into the future?</strong></p>
<p>Given that MINI is a very traditional brand, the question was: how do
  you evolve a brand like this into the future? To answer that, we went
  right back to the birth of the classic Mini to understand the spirit
  of Sir Alec Issigonis and derive from this where the MINI brand is
  heading in today’s context. The next step was to explore the essence
  of the original Mini together with our very diverse team and derive
  our own creative mindset. This was our foundation to develop an
  overall brand design vision to serve as a guiding principle in
  designing the new products.</p>
<p>
  <strong>What was your biggest challenge in developing a completely new
    design language?</strong></p>
<p>The biggest challenge was and still is the profound engagement with
  the brand's strong history. The first MINI was an absolute disruption
  – but that is also part of the story. We could just say that MINI is
  disruption and let everything that happened before stay in the history
  books. But that would be to discard the heart of the brand. Instead,
  we now talk about independent characters – and the MINI Cooper
  immediately shone as the icon in our eyes. You get closer to the
  quintessential ethos of the original model: a powerful character, but
  with as few fancy frills as possible – “Charismatic Simplicity”
  expresses this.</p>
<p>
  <strong>What does the new MINI “Charismatic Simplicity” design
    language represent and how is this reflected in the new MINI Aceman?</strong></p>
<p>It’s about strong characters and about each family member having
  their own individual place within the MINI family. For example, the
  MINI Aceman has a unique design language when viewed from the side,
  and a unique graphic for the wheel arch trims. It is compact, agile
  and exudes a determination to forge ahead. That is what highlights
  this charismatic aspect. At the same time, we have consciously kept
  away from superfluous stylistic elements. Our challenge was to define
  a distinctive character with as few design elements as possible.</p>
<p>
  <strong>How would you describe the MINI Aceman character?</strong></p>
<p>The MINI Aceman is both a practical and expressive, unique companion
  in everyday life. It steps out into the world fresh and carefree and
  takes up its place at the centre of the MINI family. It is an
  independent character that can be quite ‘edgy’ and appeals to
  customers who – irrespective of their age – value individuality and
  distinctiveness in urban spaces.</p>
<p>
  <strong>The MINI Aceman is the first of its kind. What makes the MINI
    Aceman the signature vehicle for the urban environment?</strong></p>
<p>The MINI Aceman fits perfectly into the urban environment as it
  reinterprets the classic MINI values in a modern, all-electric
  crossover format. It offers an elevated seating position that conveys
  a feeling of safety and a generous amount of space without losing the
  compactness and manoeuvrability that are the MINI hallmarks.</p>
<p>
  <strong>Where do you draw fresh inspiration to develop new MINI models?</strong></p>
<p>Inspiration never happens by chance but comes from a regular and
  targeted exchange of views within our team, in which each member
  contributes their inspiring and fascinating experiences. One team
  member builds skateboards, for example, while another lived on a
  sailing boat for two years. I would say it is roughly split between
  direct and indirect inspiration. Indirect inspiration involves
  everything that fuels a spirit, which comes across in the materials we
  use as well as in the surfaces and the digital aspects. Direct
  inspiration is in the architecture or fashion, for example. However,
  creative debate within the team throughout is crucial.</p>
<p>
  <strong>How do new, sustainably produced materials influence the
    design process at MINI?</strong></p>
<p>Our brand design vision is based on our “creative mindset”, which
  consists of four guiding values: heartbeat, curiosity, responsibility
  and daredevil. These values stand for our basic principles such as
  heritage, curiosity for the new, sustainability and the courage to
  stand out from the crowd. For us, sustainability and the responsible
  use of resources have nothing to do with compromise, but rather
  exploring new possibilities in our creative process. Instead of
  materials such as leather, we use alternative technologies that allow
  more design freedom and individualisation, for example through using
  patterns or two-tone colours. The 3D knit is an example of one of the
  central design elements inspired by the sneaker industry. We are also
  replacing elements: for example, chrome with our new Vibrant Silver
  colour for aesthetic reasons.</p>
<p>
  <strong>Which of the MINI Aceman design innovations are you
    particularly proud of?</strong></p>
<p>Two things in particular, and they are both about size. The MINI
  Aceman is very compact because of its very short overhangs at the
  front and rear. Even so, the vehicle is extremely safe. This is the
  result of truly outstanding engineering work. But it’s not just the
  things you can see that make it special. I would also make particular
  mention of how the sense of space is brought throughout the interior
  to achieve maximum lightness.</p>
<p>
  <strong>Are there any hidden design element that you would only see on
    closer inspection?</strong></p>
<p>The idea behind us hiding little Easter eggs was knowing that people
  love discovering surprises. Not always in plain sight, but a little
  further down the line. Digital innovation allows for this sort of
  playfulness: for example, the navigation arrow can be depicted as a
  small MINI, or a large spinning record can be displayed on the central
  interface. And that’s how Spike was born, an animal friend who has
  always been a loyal companion to the brand. This gave rise to the idea
  of offering a kind of digital companion. That’s how Spike got on board
  the MINI and now lives in the display, so to speak.</p>
<p>
  <strong>What direction do you want the MINI design to take in the future?</strong></p>
<p>As a team, we believe that our “creative mindset” will remain just as
  relevant to us as a guiding principle for future products. At the same
  time, we will focus even more strongly on the value of responsibility.
  Curiosity and responsibility – these are the values that we are
  introducing into the minds of the next generation.</p>
<p>
  <strong>If there was a product outside the car segment that you could
    design – what would it be?</strong></p>
<p>Many things come to mind, but if I had to choose one, I would say: a
  sailing boat. I’ve only been sailing maybe five times in my life, but
  I still have a fascination for open water and dealing with the natural
  forces that prevail there. I designed a trimaran together with a
  fellow student for my degree dissertation, with the question of
  whether it is possible to design “automotive” in an area of mobility
  that is not necessarily confined to the road – I believe that there is
  still enormous potential there.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Andrew Cutler<br>Tel: 201-307-3784<br>E-mail: <a href="mailto:andrew.cutler@miniusa.com">andrew.cutler@miniusa.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Aceman,J05,Product,MINI]]></category>
            <pubDate>Wed, 24 Apr 2024 18:59:00 +0200</pubDate>
            <pp:lastModified>Wed, 24 Apr 2024 16:59:00 +0000</pp:lastModified>
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                        <title>The new MINI Aceman.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-new-mini-aceman/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-new-mini-aceman/</guid><pp:caseid>779780</pp:caseid><pp:summary><![CDATA[MINI celebrates the premiere of the first crossover model for the premium small car segment. The new MINI Aceman combines compact exterior dimensions with as much room as possible for occupants and an all-electric drive.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>Creative use of space – reinterpreted: MINI
  celebrates the premiere of the first crossover model for the premium
  small car segment. The new MINI Aceman combines compact exterior
  dimensions with as much room as possible for occupants and an
  all-electric drive. The result is a contemporary interpretation of
  classic Mini inventor Sir Alec Issigonis’ underlying vision: maximum
  utilisation of space with a minimum footprint combined with a modern
  drive concept. The progressive design of the new MINI Aceman provides
  space for five comfortable seats within a vehicle length of just over
  four metres. MINI draws on innovative technologies to enhance the
  interior with an immersive digital user experience, while the MINI
  Aceman’s all-electric drive gives a fresh boost to the characteristic
  MINI go-kart feeling. Combined with modern assistance systems and
  hallmark design, traditional brand values pave the way for an
  all-electric MINI future.</p>
<p>“The MINI Aceman brings a new level of excitement to our all-electric
  lineup, packed with a truly enjoyable immersive digital experience,”
  says Stefanie Wurst, Head of MINI. “The MINI Aceman is perfect for
  navigating crowded city streets, while maintaining the versatility and
  functionality of a Crossover and the Go Kart feeling you can expect
  from a MINI. I am certain that the sleek design, the performance, and
  the versatility as a 5-seater Crossover, will make the MINI Aceman a
  resounding success.”</p>
<p>From the outside, the MINI Aceman embodies sporty agility and a
  self-assured presence. The vehicle architecture of the new crossover
  model is based on a fully electric drive concept.</p>
<p>Measuring just under four metres in length, the new MINI Aceman has
  five seats and a versatile luggage compartment with a load volume of
  300 litres, while numerous adjustment options enable this capacity to
  be extended individually to as much as 1,005 litres. With a predicted
  range of up to 406 kilometres in the WLTP test cycle, the MINI Aceman
  is perfectly equipped for locally emission-free mobility beyond the
  city limits, too.</p>
<p>
  <strong>New design style “Charismatic Simplicity”.</strong>
  <br />The entire new MINI family features a clear, reduced design,
  giving the various models a contemporary look that exudes effortless
  assurance. The minimalist design style of the MINI Aceman also
  powerfully conveys its progressive character.</p>
<p>“The MINI Aceman is a strong character with his own young personality
  within the new MINI family. It has an independent design language, is
  compact and looks agile. With its distinctive expression, it is the
  perfect everyday companion for those who value individuality in urban
  areas.” emphasizes Oliver Heilmer, Head of MINI Design</p>
<p>
  <strong>The exterior.</strong>
  <strong>
    <br />
    <a name="_Hlk164154596"></a>Expressive crossover with compact proportions.</strong>
  <br />With its striking front-end, robust contours and athletic
  stance, the sporty MINI crossover model epitomises agility and
  self-assured presence. Measuring 4.07 metres in length, 1.75 metres in
  width and 1.50 metres in height, the MINI Aceman is positioned between
  the MINI Cooper and the MINI Countryman.</p>
<p>Featuring a streamlined front, short overhangs and the functional
  two-box design, the brand’s hallmark “Clever Use of Space” design
  principle has been given a new, distinctive character, while the
  all-electric drive opens up a whole range of fresh possibilities in
  terms of vehicle design. Creative space utilisation ensures the new
  MINI Aceman is agile and nimble in urban traffic while at the same
  time providing ample room for occupants.</p>
<p>Continuous surfaces give centre stage to the expressive and elegant
  colours of the body. The versatile and adventurous character of the
  MINI Aceman is emphasised by the standard roof rails, visually
  accentuated wheels in sizes from 17” to 19”, and underride protection
  at the front, rear and sides of the vehicle.</p>
<p>
  <strong>Modern front-end design with striking LED headlights.</strong>
  <br />The front-end design of the MINI Aceman conveys a powerful
  presence, reinterpreting typical MINI design elements such as the
  expressive headlights and the characteristic front grille. Its
  remodelled, octagonal shape builds on the traditional underlying theme
  of the hexagon. The grille surround in the MINI Aceman extends into
  the solid underride protection on the front apron. In the new Vibrant
  Silver finish or in high-gloss Jet Black, the front grille sets highly
  contrasting accents, helping to make the crossover model instantly identifiable.</p>
<p>With their individual design, the car’s angular LED headlights also
  lend emphasis to the distinctive standing of the MINI Aceman within
  the MINI model family. Their shape is perpetuated in the clarity of
  the bonnet design with its precise lines, giving the front of the
  vehicle its distinctive character. The daytime running light elements
  of the LED headlights can be switched to three different modes,
  underpinning the expressive character of this new MINI family member.</p>
<p>
  <strong>Distinctive body design with eye-catching details.</strong>
  <br />The surface design of the MINI Aceman contributes to the clarity
  and freshness of the new model’s aesthetic style. Tautly stretched
  body surfaces are accentuated by precise lines and robust angles.
  While making a progressive statement, this eye-catching styling of the
  MINI Aceman also forges a link to the brand’s history, enabling it to
  be instantly identified as a MINI.</p>
<p>The classic tripartite division of body, surrounding window graphics
  and roof has been reinterpreted. In keeping with idea of reducing
  everything to the essentials, a flush transition between the vehicle
  body and glass surfaces optimises the car’s aerodynamic properties.
  Flat integrated door openers emphasise the progressive expression of
  the MINI Aceman, while diagonal contours in the body below the
  A-pillars echo the weld crease of the classic Mini models in the front
  area of the side panels. Harmonious surfaces and horizontal lines
  between the wheel arches create an intriguing waistline, giving the
  vehicle body its unmistakable dynamic flair. The strikingly shaped
  wheel arches with their long rearward sweep and relatively steep
  downturn are an entirely unique feature of the MINI Aceman within the
  MINI Family. Sills in matt black round off the design of the side view
  towards the road, and their shape is carried on into the door area,
  giving the vehicle body a slim, upright and athletic appearance.</p>
<p>The rear of the vehicle reflects clarity of design, featuring large
  horizontal surfaces that emphasise the vehicle’s broad and stable
  stance. The aerodynamically bevelled and retracted rear window ensures
  a pronounced, powerful shoulder section, an effect that is further
  emphasised by the elongated roof spoiler. The hallmark MINI upright
  rear lights frame the centre section of the rear of the vehicle. With
  three distinctive graphics, the Matrix rear lights bear out the
  character of the MINI Aceman in differing ways. A wide, dark surround
  at the lower edge of the rear apron and the underride protection
  element integrated in the centre make for sporty proportions, thereby
  conveying the crossover model’s versatile characteristics.<br />
  <br />
  <a name="_Hlk164154665"></a>
  <strong>Expressive body finishes and four individual trims</strong>
  <strong>.</strong>
  <br />The subtle three-dimensional quality of the body surfaces is
  stylishly highlighted by means of expressive colours. Shadows cast by
  the accentuated bodywork can be perceived to varying degrees,
  depending on the incidence of light and perspective. In combination
  with four contrasting finishes for the roof in hallmark MINI style,
  this conveys the expressive character of the MINI Aceman with
  particular clarity.</p>
<p>The MINI Aceman is available in four different trims. An
  oblong-shaped badge in the design of the respective equipment variant
  is attached to the front area of the side sill. The Essential Trim
  presents maximum clarity and a reduced overall appearance,
  highlighting certain functional parts such as the logo in the new
  Vibrant Silver finish. In connection with the Classic Trim, the
  contrasting roof and exterior mirrors can be selected in black or
  white. The front grille is finished in high-gloss black, while the
  inner surface of the grille and the bumper are finished in body colour.</p>
<p>The Favoured Trim extends the individual expressive capabilities of
  the MINI Aceman to include the option of the characteristic Multitone
  Roof, combined with white mirror caps and a grille frame in Vibrant
  Silver. The maximum sporty flair of the new crossover model is
  particularly evident in the JCW Trim. This equipment variant inspired
  by motorsports has its very own distinctive front and rear design. The
  front grille is featuring a frame and the variant-specific JCW logo in
  high-gloss black, while a contrasting roof in Chili Red and red bonnet
  stripes underline the powerful overall appearance. Meanwhile the rear
  sculpture is much more muscular in shape and the all-round panelling
  is finished in high-gloss black.</p>
<p>Various aerodynamic wheel rim designs in sizes between 17 inches and
  19 inches further complement the exterior equipment options available
  for the MINI Aceman.</p>
<p>
  <strong>The interior.</strong>
  <strong>
    <br />Purist design and wide-ranging material concept.</strong>
  <br />The new MINI design style “Charismatic Simplicity” is expressed
  particularly clearly in the interior. With its consistent reduction in
  terms of interior design, the MINI Aceman follows the original vision
  of Alec Issigonis, the inventor of the classic Mini. With its
  easy-to-handle steering wheel, a central OLED display and the
  remodelled hallmark toggle bar, the cockpit echoes three key design
  elements of the classic Mini. By means of this contemporary styling in
  the entirely new crossover model, MINI transports the history of the
  brand into the here and now.</p>
<p>Spacious door interiors along with comfortable dimensions in the
  shoulder area and convenient legroom give the bright cockpit an open
  and amply proportioned atmosphere, while the panoramic glass roof
  enhances this effect by providing additional light from above. In the
  dark, the ambient lighting along the roof frame creates the selected
  lighting mood in the interior. The free-standing door handles and the
  speaker covers in the new Vibrant Silver finish are aligned diagonally
  and create a fascinating contrast with the horizontal design in the
  front area of the cockpit.</p>
<p>The gentle, rounded design style of the interior is further reflected
  in the curved surfaces of the dashboard: the latter’s surface is
  covered with a knitted material in which the lower colour shines
  through the upper one. This gives the interior a homely character with
  starkly accentuated colour contrasts. Extending to the interior door
  trim, the easy-care, versatile structure is made of recycled
  polyester. Rounding off the high-quality fittings in the cockpit are
  comfortable seats, optionally featuring a textile surface or made of
  perforated Vescin.</p>
<p>The amply sized rear of the vehicle offers space for three
  passengers. Thanks to the 60:40 folding rear seat backrest, the
  luggage compartment can be extended from 300 litres to up to 1,005
  litres as required.</p>
<p>
  <strong>High-resolution OLED display for contemporary ride comfort.</strong>
  <br />With innovative technologies, the circular OLED display lends
  the interior additional expressive quality. With a diameter of 240 mm,
  the central instrument features an extremely flat design and a
  high-quality glass surface. The innovative MINI Operating System 9
  enables all driving functions to be operated intuitively by touch or
  voice. A centre for both comfort and experience, the MINI Interaction
  Unit is handled in a similar way to a smartphone.</p>
<p>The graphic presentation of the vehicle-related data is contemporary
  and minimalistic in style, with the speed and battery status shown
  prominently at the top of the display, directly in the driver’s field
  of vision. Tapping the speed display opens a large full-screen
  speedometer that clearly focuses on the driving experience. The other
  widgets are shown in thumbnail view in the Home menu, to the left and
  right of the current menu function. These can be moved to the centre
  and selected by means of a horizontal swiping movement. In the lower
  area of the OLED display, the menu items Navigation, Media, Telephone
  and Climate can be selected directly at any time.</p>
<p>
  <strong>MINI Experience Modes enhance the driving experience.</strong>
  <br />The emotional MINI Experience Modes enhance the interior with
  immersive user experiences. In the MINI Aceman, two projector units
  beam special illuminated graphics onto the dashboard with differing
  patterns and colours. Changes are made to the colour scheme of the
  light patterns and to the ambient lighting in the entire interior
  depending on the Experience Mode selected. The newly created MINI
  Driving Sounds enhance the experience of all-electric mobility.
  Together with specific graphic elements on the OLED display, vehicle
  occupants enjoy an entirely new driving experience in the interior of
  the MINI Aceman.</p>
<p>Among the eight modes available for selection, Personal Mode offers
  innovative options for customising the cockpit. In this mode, a
  personally selected image can be uploaded from a smartphone via the
  MINI app and chosen as the display background. A digital colour picker
  then identifies the dominant colours of the photo for projection onto
  the textile dashboard surfaces. The ambient lighting under the
  dashboard and in the door mirror is also colour-coded to match these projections.</p>
<p>The other modes available for selection are Go-Kart Mode, Vivid Mode,
  Core Mode, Green Mode, Timeless Mode, Balance Mode and Trail Mode,
  each of which focusses the display on a “Mode App” to match the
  ambience. In Go-Kart Mode there is a highly dynamic focus on MINI’s
  racing DNA, for example. The display and the interior as a whole then
  feature the colours anthracite and red, while specific analogue
  displays for driving dynamics complement this MINI Experience Mode
  inspired by John Cooper Works.</p>
<p>
  <strong>Typical MINI: historic toggle bar in a new
  design.<br /></strong>In the classic Mini, the feel of the toggle bar
  at the centre of the cockpit enhanced the emotional connection between
  driver and vehicle. MINI also draws on this characteristic equipment
  detail to transport brand history into the latest of its models. The
  most important driving functions (parking brake, gear selector,
  start/stop key, experience mode toggle, volume control) are directly
  accessible in the MINI Aceman via five individually designed toggles.
  This means that no additional gear selector is required, making room
  for practical and spacious storage options in the centre console. In
  addition to the cup holders, there is an additional tray for
  wirelessly charging smartphones.</p>
<p>
  <strong>Four individual equipment options. <br /></strong>All the
  models of the new MINI family feature four trims with individual
  customisation options, each conveying the contemporary feel-good
  concept in the interior of the MINI Aceman in a different way.</p>
<p>In the Essential Trim, the interior is designed with maximum clarity
  and a reduction of equipment details. Black sports seats with
  distinctly patterned multitone textile harmonise with a coloured
  textile inlay on the dashboard. From the Classic trim upwards, the
  two-spoke basic steering wheel is replaced by a three-spoke steering
  wheel with a textile band in differing colours. In addition, the
  equipment variant with a black and blue knitted surface on the
  dashboard and doors provides a diversified contrast to the seats in
  high-quality fabric or Vescin.</p>
<p>In the Favoured Trim, the interior features a strikingly expressive
  design. The dashboard comes in the elegant Dark Petrol, complemented
  by an accentuated colour gradient in orange on the passenger side. The
  dynamic appearance is further reflected in the sports seats made of
  perforated Vescin. These are available with traditional accent
  stitching and an embroidered MINI logo in two colours. The JCW Trim
  presents the versatile material concept of the MINI Aceman in maximum
  sporty style. The JCW seat with sports seat geometry and additional
  lateral support noticeably enhances comfort. Combined with
  multi-coloured knitted textile and black synthetic leather with red
  stitching, the colour concept echoes the design of the dashboard and
  door trim.</p>
<p>
  <strong>Digital services.</strong>
  <strong>
    <br />Simplified communication with the first MINI voice
  assistant.<br /></strong>The brand’s first fully-fledged voice
  assistant can be activated in the MINI Aceman by saying “Hey MINI!”.
  Alternatively, the push-to-talk steering wheel button is also
  available for this purpose. Voice-controlled interaction is visualised
  on the circular OLED display by means of an animation of graphic
  elements, typography and an avatar. Communication with the virtual
  travel partner – either a stylised MINI or the character “Spike” – is
  particularly fluent and intuitive thanks to improved speech
  recognition. Navigation, telephony, entertainment and numerous vehicle
  functions can be controlled simply and conveniently by speaking the
  relevant command.</p>
<p>The MINI Intelligent Personal Assistant learns continuously through
  dialogue and is able to take on day-to-day tasks on repeated routes.
  Based on geo-based data, for example, the vehicle can identify the
  entrance to a multi-storey car park and automatically open the window.
  This means that individual routines can be handled more conveniently.</p>
<p>
  <strong>Advanced assistance systems increase
  safety.<br /></strong>Driving Assistant Plus provides the MINI Aceman
  with an additional steering and lane assistant for lateral guidance.
  Convenient and cooperative steering helps the driver stay on track.
  The increased comfort offered by the system combines relaxed and
  superior control of the vehicle while relieving the driver of the
  monotonous and less demanding aspects of driving. The clear-cut
  appearance of the displays, operating elements and easy-to-understand
  functional features result in a high degree of system security. The
  new Trailer Assistant helps when manoeuvring into a parking space with
  a trailer as standard, also offering advice on the required steering
  wheel angle when reversing.</p>
<p>Thanks to twelve ultrasonic sensors and four Surround View cameras,
  the MINI Aceman is able to identify vacant parking spaces with greater
  precision, automatically initiating parking manoeuvres where space is
  limited, while the new Remote Parking function of the optional Parking
  Assistant Pro enables the vehicle to be parked using a smartphone.
  This function allows the MINI Aceman to be driven out of a parking
  space automatically, making it easier to get into the vehicle if space
  to the side is too limited.</p>
<p>The innovative MINI Digital Key Plus option likewise utilises the
  user’s smartphone to ensure a convenient and personalised vehicle
  experience, transforming the smartphone into a vehicle key. The front
  and rear lights start the welcome projection as soon as the driver is
  less than three metres away, and the doors unlock automatically.
  Replacing the conventional vehicle key, the digital key can be
  transferred to several users.</p>
<p>
  <strong>Convenient connectivity and intuitive interaction.
  <br /></strong>The modern aesthetics of the digital user interface in
  the MINI Aceman combine functional and emotional elements. Its
  minimalist design adapts the new graphics to the circular shape of the
  MINI Interaction Unit, simplifying operation by means of a clear
  structure. Static and dynamic elements combined with micro-animations
  ensure that the interaction between the driver and the central
  instrument is harmonious and intuitive. This emphatically digital
  character of the MINI Aceman is enabled by the MINI Operating System 9.</p>
<p>At the centre of the screen is the start menu, while at the bottom of
  the screen the fixed status bar can be seen with the menu items
  “Navigation”, “Media”, “Telephony”, “All Apps” and, in certain
  situations, “Home” – all of which can be selected directly. As
  customers are used to from numerous consumer electronics devices, a
  so-called toolbelt can be made to appear by swiping upwards from the
  bottom edge of the screen. Preferred functions such as navigation
  destinations and radio stations can be saved for quick retrieval at
  any time. The toolbelt can also be activated via the star button on
  the multifunction steering wheel. The upper screen area is reserved
  for driving-related content such as speed and important vehicle status
  information. The optional head-up display presents the most important
  information in the driver’s line of sight.</p>
<p>The temperature is shown permanently for the driver and front
  passenger at the left and right-hand edge of the screen. The climate
  settings are always integrated at the top level of the MINI
  Interaction Unit and are operated by either touch or voice. Depending
  on the Experience Mode, a single tap on the speed display transforms
  the entire MINI Interaction Unit into a typical MINI speedometer.</p>
<p>MINI Connected upgrades allow additional driving functions to be
  activated flexibly at any time, including an optional augmented
  reality function that is able to visualise complicated turning
  situations realistically and in three-dimensional display, for
  example. In conjunction with the optionally available MINI Connected
  Package, the digital MINI Connected Store provides access to a
  constantly evolving variety of practical and entertaining apps,
  including in the area of gaming, music and video streaming. The new
  AirConsole app offers a unique form of in-car gaming for all
  passengers, turning the user’s smartphone into a game controller on
  the OLED display.</p>
<p>
  <strong>The drive.</strong>
  <strong>
    <br />All-electric and efficient.<br /></strong>The MINI Aceman is
  available solely with an all-electric drive, enabling locally
  emission-free mobility. The efficient electric motor ensures hallmark
  MINI driving fun both in urban areas and on excursions beyond the city
  limits. At market launch, the new MINI Aceman will be available in the
  MINI Aceman E (electricity consumption combined: 14,7 – 14,1 kWh/100
  km according to WLTP; CO2 emissions combined: 0 g/km; CO2-class: A;
  Range in km according to WLTP: 298 - 310) version and also as the MINI
  Aceman SE (electricity consumption combined: 14,8 – 13,9 kWh/100 km
  according to WLTP; CO2 emissions combined: 0 g/km; CO2-class: A; Range
  in km according to WLTP: 382 – 406) with increased output. </p>
<p>The 135 kW/184 hp electric motor of the MINI Aceman E generates a
  torque of 290 Nm, accelerating the car from standstill to 100 km/h in
  7.9 seconds and reaching a top speed of 160 km/h. With an output of
  160 kW/218 hp, the MINI Aceman SE generates a torque of 330 Nm,
  enabling the vehicle to accelerate from 0 to 100 km/h in 7.1 seconds
  and reach a top speed of 170 km/h.</p>
<p>With an energy content of 42.5 kWh, the battery of the MINI Aceman E
  achieves a range of 310 kilometres in the WLTP test cycle. The
  high-voltage battery of the MINI Aceman SE has an energy content of
  54.2 kWh, giving it a range of 406 kilometres according to the WLTP.</p>
<p>
  <strong>Sporty agility and outstanding driving
  dynamics.<br /></strong>Its chassis gives the new MINI Aceman a sporty
  character, and this is also reflected in the driving fun that is
  typical of the brand. The tyres with a diameter of 654 mm give the
  vehicle a more powerful visual presence, enhancing driving dynamics
  and ride comfort in equal measure. The Aceman is equipped with a
  precise damping system that features highly prestressed stabilisers:
  these improve steering precision and accuracy while at the same time
  ensuring sound roll support. The precise adjustment of the steering
  and all driving stability control systems to either comfortable or
  sporty driving guarantees an exceptional driving experience in every
  situation. The response of the electric drive to pressure on the
  accelerator pedal is optimised for a sporty driving style.</p>
<p>Meanwhile, agile and dynamic handling is emphasised by the direct
  steering, with a rack ratio of 59.5 mm rack travel per turn of the
  steering wheel. Combined with a short and firm feel when braking, the
  integrated braking system increases ride comfort by means of reliable
  stabilisation. In conjunction with the numerous driver assistance
  systems, short braking distances increase safety.</p>
<p>The MINI Experience Modes with various suspension set-ups are
  available for a customised driving experience, while driving fun can
  be intensified by adjusting the steering response and also specially
  calibrated intervention limits for the traction control.</p>
<p>
  <strong>Quick and easy: charging the battery.<br /></strong>The
  battery of the MINI Aceman can be charged via alternating current with
  11 kW. Fast charging with direct current is possible in the MINI
  Aceman E with 75 kW and in the Aceman SE with up to 95 kW. At a fast
  charging station, this allows the battery to be charged from 10 per
  cent to 80 per cent in just under 30 minutes. When MINI Navigation is
  activated, the high-voltage battery can be set to the ideal
  temperature for efficient charging in advance, depending on weather
  conditions. This significantly reduces charging time, especially in
  cold outdoor temperatures.</p>
<p>For a transparent and simple charging process, the customer can
  optimise vehicle battery charging by means of easy-to-understand
  setting options. The start time for charging can be selected or a
  specific time window for charging can be set, for example. A precise
  target level for battery capacity can be determined in advance, too.
  For a particularly pleasant start, charging can be set to be completed
  by a selected departure time, and the vehicle interior can be
  air-conditioned to the desired temperature by this time. The MINI App
  provides a convenient overview of the charging process, even if the
  customer is not near the vehicle. This provides details of the current
  battery status, a charging-optimised route plan, and charging history
  to date – including all costs and savings.</p>
<p>In case of queries, please contact:</p>
<p>
  <strong>Corporate Communications<br /></strong></p>
<p>Julian Kisch, Press Spokesperson Product Communication
  MINI<br />Phone: +49-89-382-38072<br />E-mail: <a href="mailto:julian.kisch@mini.com">julian.kisch@mini.com</a><br />
  <br />Andreas Lampka, Head of Communication MINI<br />Phone:
  +49-89-382-23662<br />E-mail: <a href="mailto:andreas.lampka@mini.com">andreas.lampka@mini.com</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Andrew Cutler<br>Tel: 201-307-3784<br>E-mail: <a href="mailto:andrew.cutler@miniusa.com">andrew.cutler@miniusa.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Aceman,Product,MINI]]></category>
            <pubDate>Wed, 24 Apr 2024 14:01:00 +0200</pubDate>
            <pp:lastModified>Wed, 24 Apr 2024 12:01:00 +0000</pp:lastModified>
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                        <title>The new MINI Aceman: Final testing under extreme conditions successfully completed.</title>
                        <link>https://newsroom.bmwgroup.com/americas/the-new-mini-aceman-final-testing-under-extreme-conditions-successfully-completed/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/the-new-mini-aceman-final-testing-under-extreme-conditions-successfully-completed/</guid><pp:caseid>779753</pp:caseid><pp:summary><![CDATA[In just a few months, the MINI Aceman will be presented to the public for the first time. Equipped exclusively with an all-electric drivetrain, the model expands the MINI range with a new attractive vehicle. With agile driving dynamics and brand-typical proportions, the crossover model combines the features of the two most successful MINI models, the MINI Cooper and the MINI Countryman, to create a new vehicle concept.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> On its way to series production, the new
  model currently must prove itself under extremely high temperatures on
  sandy desert roads.With an length of 4,075 mm, a width of 1,754 mm and
  a height of 1,495 mm, the MINI Aceman occupies the position between
  the MINI Cooper and the MINI Countryman. The third stand-alone model
  in the new all-electric MINI family is equipped with four doors and a
  large tailgate. Its interior can accommodate five passengers.</p>
<p>“The all-electric MINI Aceman opens new opportunities for customers
  who want a smaller crossover than our successful MINI Countryman. The
  consistent electrification of our product portfolio makes a clear
  statement about the future of the MINI brand,” says Stefanie Wurst,
  head of MINI.</p>
<p>
  <strong>Tested under extreme conditions.</strong></p>
<p>After the MINI Aceman has already successfully completed tests at the
  Arctic Circle, the crossover model is completing final testing in the
  desert in strong sunlight and heat. In addition to classic features
  such as driving dynamics and driving comfort, the test team is
  focusing on the demanding aspects of an electric vehicle. For this
  purpose, the air conditioning, charging and cooling of the battery,
  drive and control devices are intensively tested at up to 50° Celsius
  in dusty desert sand.                                                 
                           </p>
<p>
  <strong>Fully electric and efficient.</strong></p>
<p>The new MINI Aceman will only be available fully electric. Its
  battery size is 54.2 kWh. Thanks to the purely electric drive concept,
  the agile MINI crossover takes up little space on the road and offers
  a high level of comfort and versatility. The design of the newly
  developed model is in line with the brand's basic principle: plenty of
  interior space with the smallest possible external dimensions, agile
  driving characteristics and efficiency. Behind this is the functional
  two-box design with short overhangs. This creates maximum space for
  five passengers and luggage on a minimal floor space.</p>
<p>In case of queries, please contact:<br />
  <strong>Corporate Communications<br /></strong>Julian Kisch, Press
  Spokesperson Product Communications MINI <br />Phone:
  +49-89-382-38072<br />E-mail: <a href="mailto:julian.kisch@mini.com">julian.kisch@mini.com</a></p>
<p>
  <br />Andreas Lampka, Head of Communications MINI<br />Tel.:
  +49-89-382-23662<br />E-mail <a href="mailto:andreas.lampka@mini.com">andreas.lampka@mini.com</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Andrew Cutler<br>Tel: 201-307-3784<br>E-mail: <a href="mailto:andrew.cutler@miniusa.com">andrew.cutler@miniusa.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Aceman,Product,MINI]]></category>
            <pubDate>Wed, 31 Jan 2024 00:01:00 +0100</pubDate>
            <pp:lastModified>Tue, 30 Jan 2024 23:01:00 +0000</pp:lastModified>
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