Regensburg. BMW Group Plant Regensburg has achieved another major milestone: As projected, the threshold of 100,000 fully-electric vehicles produced since the start of the year was reached today. The milestone vehicle, which came off the assembly line in Regensburg today, watched by Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production, is a BMW iX1. The vehicle, finished in Blue Bay Lagoon metallic, will be shipped to overseas, to the island of La Réunion. The plant has produced this successful premium compact model for customers worldwide since November 2022.

Nedeljković: “We offer a very wide range of fully-electric vehicles across all key segments. Our German plants produce these vehicles for the global market, delivering a major contribution to the growth of e-mobility.”

Regensburg Plant Director Armin Ebner offers a correspondingly positive assessment of the year: “We are meeting customer needs with our BMW iX1 and BMW iX2 models. I am especially proud of our team at Plant Regensburg, who once again showed tremendous commitment and flexibility, despite volatile market conditions. We have achieved our projected growth target for production of fully-electric vehicles in Regensburg in 2024, as promised.

More than a third of the vehicles built at our plant this year were electrified – i.e. a plug-in hybrid or an all-electric model. In 2024, we will substantially exceed last year's figure of 238,301 BMW vehicles built in Regensburg –with annual production of well over 330,000 units in total.”

More than 1,400 BMW X1 and BMW X2 models are currently coming off the production line at BMW Group Plant Regensburg every workday. The core BMW X1 model will be produced with all drive train variants: as a combustion-engine vehicle and plug-in hybrid, alongside the fully-electric BMW iX1.

“Our plant has become even more digital, more circular and more efficient overall this year,” says Ebner. “We are systematically driving our transformation towards electromobility and the BMW iFactory – an intelligently connected digital factory.” Recent accolades, such as being named “FACTORY OF THE YEAR” 2024 in the category “excellent large-series assembly” and receiving the “Best Cars Award” for the BMW X1 from trade journal auto motor und sport in 2024, provide impressive proof of this. “I would like to extend a big thank you to our entire plant team and our partners for everything we have achieved together.”

BMW Group Corporate Communications
Saskia Graser, head of Communications Regensburg and Wackersdorf
Cell phone: +49 151 60602014, Email: Saskia.Graser@bmw.de

Martina Hatzel, Communications Production Network

Cell phone: +49 151 60111966, Email: Martina.Hatzel@bmwgroup.com

Media website: https://newsroom.bmwgroup.com/global/en

Email: presse@bmw.de

BMW Group Plants Regensburg and Wackersdorf
The BMW Group vehicle plant in Regensburg has been in operation since 1986 and is one of more than 30 BMW Group production locations worldwide. Every workday, around 1,400 vehicles of the BMW X1 and BMW X2 models roll off the production line at Plant Regensburg, destined for customers around the globe. Different types of drive trains are flexibly manufactured on a single production line – ranging from vehicles with internal combustion engines to plug-in hybrids and fully-electric models.

BMW Group Plant Regensburg was recognised as “FACTORY OF THE YEAR” 2024 in the category “excellent large-series assembly” of the prestigious industrial competition. As it implements the BMW iFACTORY, the BMW Group is focused on digitalisation of the Regensburg plant site to create a digital and intelligently connected factory. It is already possible to experience in virtual form what the factory will look like a few years from now. Production of models for the NEUE KLASSE, BMW’s next generation of vehicles, will ramp up in Regensburg in the second half of the decade.

The BMW Group plant in Wackersdorf is home to cockpit production and parts supply for overseas plants. With the opening of a new battery testing centre and commissioning of the first phase in autumn 2024, the location has also become a key facilitator for electromobility. An entirely new area of expertise for the site is the door and flap production centre for Rolls-Royce.

The BMW Group core staff at the Regensburg and Wackersdorf locations in eastern Bavaria consists of around 9,250 employees, including more than 300 apprentices.

www.bmwgroup-werke.com/regensburg/de.html

Munich. With a brace of victories in the “Best Cars” competition, BMW has backed up its successful end to 2023 with a similarly fruitful beginning to 2024. The BMW 2 Series Coupé wrapped up class victory in the compact segment for the third time in succession, while the BMW X1 led the way in the “compact SUV” category. The “Best Cars” award – voted on by readers of German motoring magazine “auto, motor und sport” and in its 48th edition this year – is one of the most prestigious in the European automotive industry. Almost 100,000 respondents took part in the survey, selecting one overall winner and one “imported car” champion from a field of 455 models across 13 vehicle categories.

The start of 2024 was also marked by class victory for the new BMW 5 Series Sedan in the “Large Car” category of the “Women's Worldwide Car of the Year” award. 75 female automotive journalists from 52 countries picked out their favourites from a total of 62 vehicles in five categories. Intended to showcase the influence of women in the automotive industry and presented for the 14th time this year, this prize takes into account factors such as safety, quality, price, design, ride comfort, everyday usability and environmental impact. The new BMW 5 Series Sedan won over the jury members with its electrified drive system line-up (including the fully electric BMW i5), as well as its spaciousness, advanced technology and now fully vegan interior.

This successful beginning to the year saw BMW building on its run of success in a large number of awards in 2023. Models from the premium brand’s current range claimed numerous prizes in both its home market of Germany and its most important sales regions internationally. The winners stretched across all the relevant categories, with compact models, luxury vehicles and high-performance sports cars from BMW M GmbH all making waves. As well as vehicles powered by combustion engines, the readers and juries also recognised a strikingly high number of representatives from BMW’s constantly expanding electric mobility range.

“We’re very proud that our various BMW vehicles have won awards in so many national and international competitions. This also shows that we have attractive models in all segments that excite people,” says Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales. “The response to our models with all-electric drive systems is particularly pleasing. This ties in with the strong demand from customers and supports the BMW Group’s commitment to ramping up electric mobility in all areas.”

Newcomer to the ranks of high-performance models and a fully electric Sports Activity Vehicle both win a “Golden Steering Wheel”.

The “Golden Steering Wheel” presented by German publications “Auto Bild” and “Bild am Sonntag” is one of the most prestigious distinctions in the European car industry. BMW took two of these coveted trophies back to Munich in 2023. The BMW M3 Competition Touring with M xDrive (fuel consumption, combined: 10.4 – 10.1 l/100 km [27.2 – 28.0 mpg imp]; CO₂ emissions, combined: 235 – 229 g/km in the WLTP cycle) ranked first in the “sports cars” category and the fully electric BMW iX1 topped the “compact class”.

Both models added a string of other international awards to their collections over the course of 2023. For example, the first ever BMW M3 Touring – which combines the dynamic prowess of a high-performance car with impressive levels of practicality – was elected sports car of the year in the category for vehicles costing up to 120,000 euros by readers of “Auto Bild Sportscars” magazine. And acclaimed British TV programme “Top Gear” honoured the BMW M GmbH newcomer with the title “All The Car You'll Ever Need” in its “Car of the Year” awards.

The BMW iX1 collected a trio of awards in China, including “All-Electric Premium SUV of the Year”. It also won the French “Automobile Award 2023” in the “Green Tech” category and the “autonis Award” bestowed by readers of “auto, motor und sport” to the year’s most attractive new design.

Fully electric BMW i5 enjoys immediate success around the world.

The new BMW 5 Series Sedan and BMW i5 also claimed an “autonis” prize. Now also available with a fully electric drive system for the first time, the new edition of the world’s most successful business sedan was also named “Car of the Year” by Portuguese magazine “Frontline”. The BMW i5 was also presented with equivalent awards in Norway and Denmark, both particularly important markets for electric vehicles. Norwegian daily “Dagbladet” teamed up with online portals “DinSide” and “Elbi24” to celebrate the BMW i5. While in Denmark, the i5 fought off competition from six other models to gain the most votes for “Car of the Year” in a final round made up exclusively of fully electric models. The jury of 20 Danish motoring journalists chose the BMW i5 as their winner by a large margin.

Chinese publication “Auto World” crowned the BMW i5 as “Most Anticipated Premium Executive Sedan of the Year”, and the fully electric business sedan also collected three awards in Great Britain: “The Car Expert” put the BMW i5 in top spot in its “Best Large Car Award”, it was named “Premium Car of the Year” in the “2024 Electrifying.com Awards” and the “Comfortable Cruiser” topped its class in Carwow’s “Car of the Year Awards 2024”.

The awards underscore the ability of the new BMW i5 Sedan to win people over with numerous different qualities: from character-rich design, a unique balance between sportiness and comfort, innovative equipment features and progressive digital services to a drive system whose power is matched by its capability over long distances. And it also uses latest-generation BMW eDrive technology to transfer the brand’s signature dynamic ability to the road with zero local emissions. In addition, adaptive recuperation and an intelligent combination of heat pump technology for heating and cooling the interior, drive system and high-voltage battery help to give the BMW i5 eDrive40 Sedan (electric power consumption, combined: 18.9 – 15.9 kWh/ 100 km in the WLTP cycle) a range of 498 – 582 kilometres (309 – 362 miles) in the WLTP cycle.

BMW’s electric mobility offensive is recognised with awards.

The BMW brand’s fully electric model line-up as a whole enjoyed a successful year worldwide in 2023. As well as the BMW iX1 and BMW i5, this was particularly true of the BMW i7 and BMW i4. In Great Britain alone, these two models were both among the winners in seven awards. Both won the “Auto Express New Car Award” in their respective vehicle classes. The BMW i4 also claimed the “Pocket-lint Award” and “Business Car Award”, and the BMW i7 celebrated success in both the “What Car? Electric Car Awards” and the “What Car? Car of the Year Awards”. The fully electric luxury sedan racked up five prizes in China, too, including the “Car of the Year” distinction from leading online magazine “sohu.com”.

There was also much to celebrate in France and the USA, where the BMW i7 was given the “Best Overall and Best Value” rating from “Money” magazine and praised by “wards auto” magazine for its standout luxury ambience and digital user experience with BMW Theatre Screen in the rear compartment. Renowned US magazine “car and driver” named both the BMW i4 M50 (electric power consumption, combined: 22.5 – 18.0 kWh/ 100 km in the WLTP cycle) and BMW i4 eDrive40 M50 (electric power consumption, combined: 19.1 – 16.1 kWh/ 100 km in the WLTP cycle) among the “Best 10” of 2023.

Top marks and distinctions for the BMW 3 Series and BMW 4 Series ranges, the BMW M2 and the BMW X3.

BMW set the seal on a successful year in Germany with a two-pronged triumph. The BMW 3 Series and BMW X3 closed out 2023 with class victory in the coveted “Auto Trophy”. The BMW 3 Series Sedan and BMW 3 Series Touring, for example, took clear victories in the hotly contested midsize segment of the readers’ survey conducted by German title “Auto Zeitung”, racking up 19.0 per cent of the vote. This was the seventh class win in a row for the 3 Series. Meanwhile, the rugged aura, interior spaciousness and commitment to electrification of the BMW X3 helped it account for 15.3 per cent of the votes cast and therefore the highest points total in the high-volume vehicle segment of “SUVs costing 30,000 – 60,000 euros”.

The BMW 3 Series was a particularly prolific award-winner in Great Britain. In the “Business Car Awards”, the 3 Series won the “Best Premium Car” prize, and it also gained entry to the “Hall of Fame” of “Fleet News” magazine as the “Most Reliable Company Car”. The BMW 3 Series won twice in the “What Car? Used Car Awards”, topping both the “Used Executive Car” category and overall “Used Car of the Year”. And then there was the “Best Used Hybrid Executive Car” distinction for the BMW 330e Sedan (fuel consumption, combined: 1.9 – 1.4 l/100 km [148.7 – 201.8 mpg imp]; electric power consumption, combined 20.1 – 18.1 kWh/100 km; CO₂ emissions, combined: 43 – 32 g/km in the WLTP cycle). The plug-in hybrid model also tasted success in the USA, where “Money” magazine described it as “Best for Handling”.

Adding to the wave of success enjoyed by the BMW 3 Series, the BMW 4 Series – with its standout sporting appeal – also enriched the brand’s glittering international reputation in the premium midsize segment. The best example of this came in the BMW 4 Series Coupé and BMW 4 Series Convertible’s showing in the “What Car? Car of the Year Awards” in Great Britain. The closed-roof two-door won the “Coupe of the Year” for the third year in succession in 2023. And this year its open-top sister model also won the “Convertible of the Year” award.

Two other British awards were claimed by the BMW M2. It was voted “Best Performance Car” in “The Car Expert Awards”, and the compact high-performance sports car also took the title of “Performance Car of the Year” in the “Auto Express New Car Awards”.

_{Official fuel consumption, CO2 emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras.}

_{Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.}

_{Further information on official fuel consumption figures and specific CO2 emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen ' (Guide to the fuel economy, CO2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.}

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

_{With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.}

_{In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.}

_{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

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+++ Landmark vehicle is fully-electric BMW iX1 in Alpine White +++ Plant Director Carsten Regent: “BMW Group in Regensburg builds highly attractive electric vehicles for premium compact class – BMW iX1 is very popular with customers around the world”

Regensburg. Today’s production landmark marks another milestone in the nearly 40-year history of the BMW Group’s Regensburg location, as the one-millionth BMW X1 rolled off the Regensburg assembly line late in the morning. The milestone vehicle is a BMW iX1 battery electric vehicle (BEV) in Alpine White. The BMW X1 is BMW’s smallest Sports Activity Vehicle – and became the first fully-electric model produced at the BMW Group location in Regensburg in November 2022.

“The BMW iX1 is proof that we can build highly attractive electric vehicles for the premium compact class at our plant in Regensburg. This a very popular car with customers around the world,” says Plant Director Carsten Regent. “To meet different market requirements worldwide, we rely as a company on technological diversity. Specifically, here in Regensburg, we have the flexibility to produce different types of drive train for the BMW X1 on a single production line – models with a combustion engine and plug-in hybrid systems, as well as with a pure electric drive train.”

In this year’s readers’ choice for the trade journal auto, motor und sport’s “Best Cars 2023”, the pure electric BMW iX1 xDrive30* from Regensburg came out on top, with 8.4 percent of votes. It won best-in-class in the compact SUV (Sports Utility Vehicle) segment, closely followed by the conventionally-powered variant of the compact Sports Activity Vehicle (8.3 percent), which is also built at the site.

From the end of this year, BMW Group Plant Regensburg will also produce a second BMW BEV, the fully-electric BMW iX2, in Upper Palatinate for the high-volume compact class. “Electromobility is a growth driver for our plant. We are currently operating at full capacity and hope this trend will continue,” says Regent.

As previously announced in March, the BMW Group will invest more than 350 million euros in vehicle production in Regensburg by the end of the year, creating permanent jobs for around 500 new employees. “We are still recruiting production staff for our plant. In November, we will add an additional night shift and transition to three-shift operation. We are already working extra shifts on certain Saturdays,” confirms Davide Vitolo, head of Human Resources at BMW Group Plant Regensburg.

A total of up to 1,000 units of the BMW 1 Series, BMW X1 and BMW X2 models are currently coming off the production line at Plant Regensburg every workday, destined for customers all over the world. BMW Group Plant Regensburg recently became the automotive industry's first plant worldwide to use an end-to-end digitalised and automated process for inspection, processing and marking of painted vehicle surfaces in standard production that relies on robots controlled by AI (artificial intelligence). This represents another step towards the digital and intelligently connected BMW iFACTORY for the facility in Upper Palatinate. The entire plant was already digitally measured in 3D in 2022 as part of a pilot project. The resulting “digital twin” of BMW Group Plant Regensburg enables highly efficient planning of future plant structures and production facilities.

If you have any questions, please contact:

Saskia Graser

BMW Group Corporate and Governmental Affairs
Acting head of Communications Regensburg and Wackersdorf
Cell phone: +49 151 6040 3232
Email: Saskia.Graser@bmw.de
Media website: https://newsroom.bmwgroup.com/global/en
Email: presse@bmw.de

BMW Group Plants Regensburg and Wackersdorf

The BMW Group has viewed itself for decades as the benchmark for production technology and operational excellence in vehicle construction – including at its locations in Regensburg and Wackersdorf.
The BMW Group vehicle plant in Regensburg has been in operation since 1986 and is one of more than 30 BMW Group production locations worldwide. A total of up to 1,000 vehicles of the BMW 1 Series, BMW X1 and BMW X2 models come off the production line at Plant Regensburg every workday – destined for customers all over the world. Different types of drive trains are flexibly manufactured on a single production line – from vehicles with internal combustion engines to plug-in hybrids, to fully-electric models.

High-voltage batteries for the electric models built in Regensburg are also produced locally, in direct proximity to the vehicle plant. They are assembled at the electric component production facility, which opened in 2021 at the Leibnizstrasse location.
BMW Innovation Park Wackersdorf also belongs to the Regensburg site. The 55-hectare campus built in the 1980s was originally intended as a nuclear reprocessing facility. The BMW Group has located its cockpit production there, as well as its parts supply for overseas plants. BMW is largest employer, with other companies also based at Innovation Park Wackersdorf. A total of around 2,500 employees work there.

The BMW Group core staff at the Regensburg and Wackersdorf locations in eastern Bavaria is made up of around 9,000 employees, including more than 300 apprentices.

www.bmwgroup-werke.com/regensburg/de.html

• The most powerful 4-cylinder in BMW’s modular engine portfolio at 312 hp.
• 0-100 km/h in just 5.4 seconds on to a top speed of 250 km/h.
• Standard Adaptive M Suspension.
• The latest BMW iDrive featuring BMW Operating System 9.
• Base MSRP of $57,500 CAD.

Richmond Hill, ON.  A performance model with unmistakable M character takes its place at the top of the new BMW X1 range. The new 2024 BMW X1 M35i xDrive builds on the emotional driving pleasure that lies at the heart of BMW’s compact Sports Activity Vehicle with an injection of the power, agility and precision for which M models are celebrated. Its 2.0-litre 4-cylinder motor is part of the new modular generation of BMW Group Efficient Dynamics engines and uses M TwinPower Turbo technology to produce 312 hp and 295 lb-ft of torque.

With this newfound energy, the new BMW X1 M35i xDrive races from rest to 100 km/h in 5.4 seconds, on to a top speed electronically limited to 250 km/h. M-specific chassis technology is integrated with BMW xDrive intelligent all-wheel drive to deliver sublime performance characteristics.

The sharper character of the new BMW X1 M35i xDrive is clearly apparent both inside and out. The new range-topping performance model comes with exclusive design and equipment features typically reserved for high-performance cars from BMW M GmbH. These include the two pairs of exhaust tailpipes and the optional M Sport Seats with illuminated M logos.

The new BMW X1 M35i xDrive also breaks new ground in terms of digital technology: it is the first model to feature the new BMW iDrive with QuickSelect and BMW Operating System 9.

The Canadian launch of the new 2024 BMW X1 M35i xDrive will begin in October 2023. The flagship X1 model will be built at BMW Group Plant Regensburg, together with all other variants of the BMW X1.

New 4-cylinder engine with power to spare.

The most potent 4-cylinder version of the latest modular generation of engines delivers the raw power that the new BMW X1 M35i xDrive turns into captivating performance. Various innovations set these new engines apart from previous generations, such as the adoption of the Miller combustion cycle, redesigned intake ports and combustion chambers, and changes to the camshaft timing, injection, ignition system, and exhaust gas routing.

Among the 2.0-litre unit’s M-specific highlights are a new, stronger crankshaft, an optimized oil supply system for the pistons with cooling channels, and main bearing shells and caps carried over from the latest-generation 6-cylinder engines. It is also equipped with VANOS variable camshaft timing with optimized oil supply for the actuator and VALVETRONIC fully variable valve timing. The result of these enhancements is 312 hp produced between 5,750 and 6,500 rpm, and peak torque of 295 lb-ft from 2,000 to 4,500 rpm.

The new motor’s spirited power is accompanied by an assertive bark from the M-specific exhaust system. The new BMW X1 M35i xDrive is the first M performance model to feature two pairs of twin tailpipes. Nestled neatly into the left and right of the rear apron, they are a signature feature of high-performance models from BMW M and have now been adopted by the most powerful member of the compact SAV range.

7-speed double clutch Steptronic transmission with M Sport Boost.

The 7-speed Steptronic transmission fitted to the new BMW X1 M35i xDrive stands out with its ultra-sharp shift action. Shift paddles on the steering wheel allow quick manual gear changes.

The M Sport Boost function is also available for situations in which rapid bursts of speed are required. When the driver pulls and holds the left-hand shift paddle for at least one second, all the powertrain and chassis systems are switched to their sportiest setting.

Supreme traction and agility: BMW xDrive all-wheel drive, mechanical limited-slip differential at the front axle.

The BMW xDrive intelligent all-wheel-drive system ensures that power is distributed between the front and rear wheels as required in any situation. The system is in constant communication with the chassis control network. A hang-on clutch with electro-hydraulic control allows drive torque to be directed to the rear wheels in a matter of milliseconds, providing significantly greater traction, directional stability, and balanced handling.

The all-wheel-drive system is assisted by the mechanical limited-slip differential built into the 7-speed Steptronic transmission of the new BMW X1 M35i xDrive. This serves to limit the difference in rotational speed between the front wheels, boosting agility and handling dynamics when taking corners at speed and increasing traction over loose terrain or in adverse weather conditions.

Adaptive M Suspension and sport steering as standard.

Standard specification for the new BMW X1 M35i xDrive includes BMW’s adjustable Adaptive M Suspension. Pressure peaks inside the dampers are smoothed out with the help of additional valves that are active on the rebound side. As a result, the system offers comfortable response when absorbing minor bumps in the road surface combined with sporty damper characteristics in dynamic driving situations. And the standard sport steering pairs Servotronic speed-sensitive power assistance with a very direct rack ratio.

Integrated braking system.

The integrated braking system fitted to the new BMW X1 M35i xDrive is more than up to the task of keeping all the available power under control while providing excellent feedback through the brake pedal. It packages the brake activation, brake booster, and braking control functions within a single compact module, while an electric actuator is used to initiate the required brake pressure.

Near-actuator wheel slip limitation for sharper agility.

Contributing to the BMW X1 M35i xDrive’s inspiring combination of resolute handling poise and supreme agility is near-actuator wheel slip limitation technology. In this system, the traction control function is integrated into the engine management. This eliminates the long signal paths to the DSC control unit, meaning that the corrective inputs are applied up to ten times faster than in conventional systems and with exceptional precision. Near-actuator wheel slip limitation thereby ensures optimum traction (even on slippery roads), unwavering straight-line composure under hard acceleration, and excellent directional stability in corners.

19-inch M light-alloy wheels as standard.

M double-spoke wheels in Midnight Grey with burnished spokes measuring 19 inches in diameter mounted on all-season non-runflat tires are the final piece of the unique chassis specification of the new BMW X1 M35i xDrive. An all-new 20-inch M light-alloy wheel design on performance non-runflat tires is optional.

Distinctive design with familiar M details: M kidney grille with vertical double bars, M exterior mirror caps, and a quartet of exhaust tailpipes.

The M-specific exterior design cues of the new BMW X1 M35i xDrive reflect the technical requirements of a performance vehicle in terms of cooling air provision and aerodynamic balance. A front apron with large air intakes ensures the engine, transmission, and brakes always remain within their optimum temperature windows, even under hard driving. Prominent side skirt extensions, a model-specific roof spoiler, and a rear apron with diffuser inlay showcase the performance-led character of the X1 M35i xDrive.

The BMW M kidney grille of the new BMW X1 M35i xDrive bears the M logo and sports vertical double bars. Black M exterior mirror caps with twin-stalk design highlight the view in profile. At the back, four exhaust tailpipes – each with a diameter of 80 mm – integrated into the model-specific rear apron lets onlookers know that they’re looking at the most powerful model in the series.

M-specific interior, optional M Sport seats.

The promise of a high-performance experience is reiterated inside the cabin. Highlights include an available Alcantara-trimmed instrument panel, Light Aluminum Hexacube interior trim elements, a black-coloured headliner, M door sill trim, M pedals, the M-specific graphics of the BMW Curved Display – and, optionally, the BMW Head-Up Display – and an M leather steering wheel with shift paddles.

Interiors for the new BMW X1 M35i xDrive include available black Sensatec/Alcantara sport seats with blue contrast stitching. Leather-like Veganza upholstery is optional. The optional M Sport Seats offer a wide range of electrical adjustment and feature an illuminated M logo in the upper section of the backrests.

The sporty interior ambience is balanced with its functionality. The rear seat of the new BMW X1 M35i xDrive is split 40:20:40, and the tilt angle of each section can also be adjusted. The cargo capacity can be expanded from 540 litres to a maximum of 1,600 litres with the rear seatbacks folded.

Sophisticated options enable precise individualization.

The optional M Sport Pro Package adds Black Exterior Contents and Shadowline Headlights to the X1 M35i xDrive’s already distinctive exterior design. Also included are red calipers for the standard M Sport brakes (the standard blue calipers may also be specified), and M Sport Seats.

The new BMW X1 M35i xDrive comes standard with dual-zone automatic climate control, BMW Digital Cockpit Plus including the BMW Maps navigation system, gloss black roof rails, automatic tailgate operation, and a Harman Kardon premium sound system, plus four USB-C ports and two 12V power sockets.

A wide array of cutting-edge driver assistance systems can also be specified. Already fitted as standard are Frontal Collision Warning with City Collision Mitigation, Active Blind Spot Detection, Lane Departure Warning, and Active Park Distance Control. Driving Assistant Plus adds Active Cruise Control with Stop&Go and Steering & Lane Control Assistant. Upgrading further to the Advanced Driver Assistance Package adds Active Lane Keeping Assistant with side collision avoidance and the Traffic Jam Assistant, which allows attentive hands-free driving on limited access highways at speeds up to 60 km/h as well as active navigation guidance, Automatic Lange Change, exit warning, and front and rear cross traffic warning.

BMW iDrive with QuickSelect and Operating System 9.

The new BMW X1 M35i xDrive is BMW’s first model to feature the updated version of the control/operation system BMW iDrive with QuickSelect and BMW Operating System 9. To make selecting and operating various functions and digital services more intuitive and comfortable, the latest generation of BMW iDrive offers a newly designed home screen and QuickSelect functionality. This brings an improved menu structure that takes its cues from consumer electronics devices. By showing the right information in the right place, the new BMW iDrive enhances the X1 M35i xDrive’s focused, assured driving experience.

The updated BMW iDrive system with QuickSelect in the new BMW X1 M35i xDrive is underpinned by BMW Operating System 9. This technology enables a broader offering of digital content for information and entertainment, shorter function update cycles, and improved access to a host of specific online services. BMW iDrive with QuickSelect integrates with the BMW Curved Display and BMW Intelligent Personal Assistant and is therefore geared to operation using the touchscreen and natural language.

The new home screen of BMW Operating System 9 always displays the navigation system’s map view or other individually configurable graphics. On the same level, function icons appear in a vertical arrangement on the driver’s side of the control display, which the driver can navigate by swiping up or down. QuickSelect rapid-access tech allows the requested function to be accessed directly and without having to pass through a submenu. And once the relevant settings have been chosen, a tap on the home icon at the lower edge of the display is all it takes to return to the home screen. Alongside the home symbol now are the symbols for direct access to the climate control menu, the All Apps menu, and Apple CarPlay® / Android Auto™, if activated.

The new, flat menu structure makes activating functions and settings much more convenient. The on-board digital content – just like the hardware, in the form of the BMW Curved Display – is designed to enhance the driver focus for which BMW is renowned. To ensure intuitive operation while on the move, the graphical interface and menu structure feature a layout developed by BMW Group Design that is both consistent and characteristic of the brand.

Range of digital services can be expanded as desired.

BMW Operating System 9 also lays the groundwork for a highly customizable selection of additional digital services. The new BMW Digital Premium offering gives customers access to an expanded BMW ConnectedDrive Store. This means they can use all the apps for music streaming, news or gaming, on a subscription basis. BMW Digital Premium also features enhanced BMW Maps navigation functions and extended functionality for the BMW Intelligent Personal Assistant, plus additional My Modes. Optional benefits include data usage for all digital services and the apps available from the BMW ConnectedDrive Store, including music streaming. BMW Digital Premium can be downloaded in the vehicle from the BMW ConnectedDrive Store, via the My BMW App or on the web. Customers can choose from monthly or annual payment plans, both of which provide maximum flexibility when putting together a selection of digital services tailored to their personal requirements.

Specifications.
 

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 50 BMW automobile retail centres, 21 BMW motorcycle retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                             

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

905-428-5366 / jean-francois.taylor@bmwgroup.ca

Here you will find on-location images and b-roll material of the international media launch of the all-new BMW X1.

Richmond Hill, ON. The character of the new 2023 BMW X1 xDrive28i defines itself through everyday driving pleasure, modern versatility, the latest safety and technology features, and an unwavering eagerness for exploration and adventure. More spacious than ever before, the new rugged yet elegant X1 wraps you in an elevated interior enhanced with the BMW Curved Display with iDrive 8 and comes packed full of tech-forward features. Now available with BMW’s advanced assisted driving and parking systems as well as a suite of standard safety features, the BMW X1 leads the premium compact Sports Activity Vehicle (SAV) into the future.

Launched in 2009, the BMW X1 opened the door to a new vehicle category in the premium segment. Since then, the compact SAV has served as an attractive entry into the world of BMW X. A very well equipped compact SAV with functional versatility, the BMW X1 embodies an authentic experience of freedom and independence in day-to-day driving and on longer journeys.

Bold exterior, spacious interior.

The new BMW X1 represents a leap forward in design and utility and is an unmistakable member of the BMW X family with an appetite for adventure. The clean surface design combined with X-typical black trim at the lower edge of the body are key ingredients that only accentuate the vehicle’s rugged character. The new pronounced front end with the large, almost square BMW kidney grille boosts the lasting visual presence of the X1 even further, and standard 18-inch wheels emphasize the muscular stance. Front and back, you will find standard LED headlights with cornering lights and full LED taillights which provide a new and exciting interpretation of the L shape classically sported by BMW X models.

From the side, crisply sculpted surfaces for the wheel arches, doors and shoulders of the body generate an expressive interplay of light and shadow. A dynamically rising character line connects the front and rear wheel arch borders. The long roofline flows into a spoiler extending far over the rear glass. Together with the shoulder line above the flush door openers, which extends from the front wheel arches into the rear lights, this gives the silhouette a long, athletically taut appearance. Available low-profile roof rails are finished in elegant Satin Aluminum while High-Gloss Black is optional exclusively with M Sport Package.

At the rear of the new BMW X1, horizontal lines, the narrow rear window, and flared wheel arches emphasize the width of the body. Chrome side details and a prominent trim plate under the rear bumper reprise styling cues from the front.

The exterior design of the new X1 sends a clear message: the all-new X1 combines everyday versatility with rugged sophistication that is ready to tackle rough terrain.

The new BMW X1 has grown in length by 43 mm to 4500 mm, 24 mm in width to 1845 mm, and 44 mm in height to 1642 mm, giving it strong proportions. The new vehicle has a wheelbase of 2692 mm, 22 mm longer than before. Track widths have also increased front and rear, benefitting handling composure and on-road agility.

Moving inside, the new BMW X1 has seating for five adults and a versatile cargo area. Thanks to the increased width, both the driver and front passenger benefit from a noticeable increase in shoulder and elbow room. The rear seat backrests are configured in a 40/20/40 split and can fold down to expand the cavernous luggage capacity.

Large selection of exterior colour shades and light-alloy wheels.

Customers can personalize their X1 from an extensive variety of 13 paint finishes Exciting new colours include Blue Bay Lagoon, Cape York Green, Utah Orange, Space Silver, and BMW Individual Frozen Pure Grey.

Additional colours from the BMW colour palette include Alpine White (non-metallic), Jet Black (non-metallic), Black Sapphire, Mineral White, Phytonic Blue, Portimao Blue, Storm Bay, and San Remo Green.

The new BMW X1 comes standard with 18-inch alloy wheels. Vehicles equipped with either xLine design or the M Sport Package may upgrade to optional 19-inch wheels or – in a first for the BMW X1 – 20-inch wheels with performance non-runflat tires.

Segment-leading aerodynamics.

With a Cd of just 0.27, the shape of the new BMW X1 is the result of rigorous aerodynamic optimization, leading to enhanced driving dynamics and overall efficiency. Combined with the revised engine and transmission mounts, the aerodynamics also provide the driver an exceptionally quiet cabin.

Active air flap control systems for the kidney grille and lower intake adapt open and close according to the need for cooling air and the ambient temperatures, and when closed, also enables faster warm-up of the engine after a cold start and extended storage of heat when the engine is switched off.

Airflow around the vehicle is guided by air curtains in the outer sections of the front apron, flush-fitting door handles, aerodynamically optimized exterior mirrors and light-alloy wheels, a combination of a roof spoiler and side air deflectors around the rear window, a large-surface diffuser in the lower section of the rear bumper, a nearly flush underbody with precisely defined air guides, and hidden exhaust pipes.

xLine Package: Enhanced detailing brings added sophistication.

The xLine design package brings elements which accentuate the already sophisticated character of the X1, including 18, 19, or 20-inch alloy wheels, high-gloss body cladding, additional Satin Aluminum exterior trim, and exterior mirror caps in Glacier Silver.

The surrounds for the BMW kidney grille and grille bars on the xLine model are finished in in pearl-effect chrome, as are the side sill trim pieces and trim plates under the front and rear bumpers. The interior is further enhanced with SensaTec surfaces for the upper door trim and upper section of the instrument panel, and aluminum door sill strips. The standard illuminated interior trim in High-Gloss Black can be upgraded to a Eucalyptus Open Pore Fine Wood trim or Aluminum Mesh trim.

Sharpening the dynamic edge: the M Sport model.

Large cooling air inlets in the sides of the front end and a striking rear bumper with integral diffuser element proclaim the dynamic intentions of the X1 xDrive28i equipped with the M Sport Package. In M Sport guise, the new BMW X1 features exclusive 18-inch M double-spoke bi-colour alloy wheels, Adaptive M Suspension, and High-Gloss Black Window Surround. The M-specific interior appointments include Dark Aluminum Hexacube trim and an M leather steering wheel with transmission shift paddles.

Interior design. A generous feeling of space paired with the latest BMW technology.

The introduction of the all-new BMW X1 xDrive28i brings advances to the interior including extra space for those on board and their luggage, enhanced practicality, and an elevated digital technology experience. The new BMW iDrive powered by Operating System 8 represents a reimagining of the driver-centred cockpit design to focus on touch and voice control – via the BMW Curved Display and the BMW Intelligent Personal Assistant. Through these advancements, a clean and simplified dash layout greets the driver every time they get behind the wheel.

The raised seating position, generous amounts of space which can be utilized in a variety of ways, and a sense of cutting-edge functionality define the driving experience in the new BMW X1. The design of its interior focuses on assured driving pleasure and versatility. Key features of this re-interpretation include the slender instrument panel, which serves as a stage for the BMW Curved Display, and a “floating” armrest with integral control panel.

The BMW Curved Display – with its frameless glass surface angled towards the driver – brings an elegantly modern highlight to the cabin. Below it, the dashboard accentuates the width of the interior with its generously sized and horizontal decorative surfacing. Slim air vents cleverly designed into the dash ensure even distribution of fresh air around the interior, with side air vents integrated into the A-pillars. The door trim elements with their sculpted upper panels and integrated door handles stand out with stylish yet functional design.

In the front section of the centre console, directly below the central air vent, is space for two cup holders and a smartphone tray with indirect illumination on both sides. Secured by a movable clasp, phones can be placed here upright and visible to the driver and front passenger while being charged wirelessly.

There is generous storage space under the centre armrest. Alongside the new toggle-style gear selector lever in the integral control panel are flush buttons for various vehicle functions such as the Start/Stop button, the volume control for the audio system and the My Modes button, which replaces the Driving Experience Control switch.

Standard BMW Live Cockpit Plus features BMW Maps, a Bluetooth interface, four USB-C ports as well as a 12V power socket in both the centre console and the cargo area. The optional Harman Kardon premium sound system raises the number of speakers to 12 and the amplifier output to 205 watts, with tweeters are integrated into the door trim under high-quality stainless-steel grilles.

Standard ambient lighting provides a rich experience inside the cabin. The light distribution, brightness and colour scheme can be configured via the iDrive menu, and this option also includes the dynamic interior light function, whose pulsating light signals an incoming phone call or an open door when the engine is running.

With a glass surface measuring about ten square feet, the optional panoramic glass sunroof floods the interior of the new BMW X1 with light and fresh air. The roller blind cover for the glass roof now has a multi-layer design and, like the glass panel itself, is electrically operated.

New seats offer more comfort, however long the journey.

The newly developed seats in the 2023 X1 offer tailored looks, improved comfort over long distances, and extended functionality. This applies to both the standard seats and the optional sport seats, which feature prominent side bolsters and shoulder support, and adjustability of seat angle and depth.

The seats are upholstered exclusively in perforated Sensatec. Customers can choose from Oyster with contrasting stitching, Coral Red/Black bi-colour, Mocha with contrasting stitching, or Black.

Drivetrain: More power and a standard 7-speed Dual Clutch Transmission.

The 2.0-litre TwinPower Turbo 4-cylinder engine has been revised for 2023. The new engine incorporates a Miller combustion cycle, as well as a new dual (direct and port) injection system and a revised combustion chamber geometry. The engine now makes 241 hp between 4,500-6,500 rpm, and torque has increased to a substantial 295 lb-ft between 1,500-4,000 rpm. The engine is mated exclusively to a new 7-speed Dual Clutch Transmission (DCT). Together, they send the X1 xDrive28i from 0-100 km/h in just 6.4 seconds.

The latest generation of the DCT now features fully electric actuation, a widened gear ratio spread and greater internal efficiency. This advanced transmission also now tailors shift strategy to the route topography and enables coasting in all drive modes except for Sport Mode when the gear selector is in position ‘S’.

The 7-speed DCT provides remarkably quick and smooth gear changes. It combines two sub-transmissions within a single housing, enabling it to pre-select the next gear prior to each gear change. The transmission automatically shifts into Park when the engine is switched off, and sensors can detect when the vehicle is parked on a slope and automatically engage the parking brake.

In vehicles equipped with the M Sport Package, gearshift paddles behind the steering wheel enable extremely rapid manual gear changes. The shift paddles also enable a Sport Boost function. When the driver pulls the left-hand shift paddle for at least a second, all the powertrain and chassis settings are primed to maximize their sporting responses for the most immediate acceleration possible.

BMW xDrive: assured power and traction no matter the weather or terrain.

The BMW xDrive system intelligently controls the distribution of power to all four wheels to maximize traction, agility and directional stability in all weather and road conditions.

The xDrive system is linked to the chassis control systems at all times. A power take-off bevel gear on the front axle, a dual-section propeller shaft and a rear axle differential with an electro-hydraulically controlled hang-on clutch are used to efficiently split drive torque between the front and rear wheels as the situation demands. In driving situations that do not require all-wheel drive, the engine’s power is sent to the front wheels only. In adverse road conditions or highly dynamic driving situations, the hang-on clutch shifts drive power to the rear wheels in fractions of a second to significantly enhance traction, directional stability and the sporty handling expected from a BMW.

Chassis technology and driving experience. Sporty and capable all-rounder for adventure and the everyday.

The powertrain and chassis technology on board the new BMW X1 gives it all the tools it needs to put driving pleasure at the customer’s fingertips and provide a standout all-round ownership experience. With its sporty, agile handling in everyday use, ability to make relaxed progress over rough terrain, and compelling long-distance comfort, the compact Sports Activity Vehicle delivers a balanced, well-sorted driving experience in any situation.

Newly developed components for front and rear axle.

Nearly all of the components of the single-joint spring strut axle at the front have been entirely redeveloped. New axle kinematics and increased rigidity both help give the X1 agile turn-in response and steering feel while mitigating torque steer. The supports for the hydromounts are now made from aluminum, shaving about six pounds from the vehicle’s weight. Following readjustment of the steering axle, the caster offset has been increased by some 15 percent, which has a positive effect on both steering feedback and straight-line stability.

The modular three-link rear axle fitted to the new X1 has the ingredients for sporty handling. Featuring a unique design with remarkably high rigidity, it is partnered with a rear-axle subframe with a rigid mounting and promises precise wheel guidance even under high lateral acceleration. The springs and dampers take up less space thanks to their separate arrangement, freeing up additional room both for passengers in the rear and in the luggage compartment. The use of anti-roll bar mounts with high preload on both axles improves not just roll stabilization, but also steering precision during dynamic cornering. A new wheel bearing design that minimizes both friction and weight is an additional factor in the superior efficiency of the new BMW X1.

The suspension and damping systems in the new BMW X1 have also undergone an extensive upgrade with a view to enhancing long-distance comfort. For the first time, the front axle has been equipped with extra, lift-related damping using an additional sleeve on the dampers. This reduces body movement when driving over small bumps, while also ensuring excellent transient behavior in corners.

Adaptive M Suspension with frequency-selective damping, a 15 mm drop in ride height and sport steering.

Adaptive M Suspension is available as an option for the first time on the 2023 BMW X1 xDrive28i. Both agility and long-distance comfort benefit from this suspension system’s mechanically controlled adjustable and frequency-selective dampers. Pressure peaks inside the dampers are smoothed out with the help of additional valves that are active on the rebound side. As a result, the system offers comfortable response when absorbing minor bumps in the road surface combined with sporty damper characteristics in dynamic driving situations. The specially designed damper system also lowers ride height by 15 mm.

Sport steering is part of the Adaptive M Suspension option. This version of the Electric Power Steering system features a more direct rack ratio, along with the Servotronic speed-sensitive power assistance also included with the standard steering.

Near-actuator wheel slip limitation for extremely quick, precise response.

The new BMW X1 also now comes with near-actuator wheel slip limitation to maximize agility and composure in challenging driving situations. Unique in this segment, this traction control system is integrated into the engine management, eliminating the long signal paths to the DSC control unit. This allows corrective inputs to be applied up to ten times faster than in conventional systems and with exceptional precision. Near-actuator wheel slip limitation thereby ensures optimum traction on slippery roads, superb straight-line poise and assurance when accelerating hard, and excellent handling stability in corners.

The functions provided by the DSC system include not only anti-lock braking (ABS) and Dynamic Traction Control (DTC), but also a variety of stabilizing functions and the drive-off assistant. The Performance Control function gives the car even more agile handling by varying the distribution of drive torque to the front wheels according to the situation at hand. In order to optimize directional stability during heavy braking on surfaces offering differing levels of grip for the right-hand and left-hand wheels, a steering impulse is applied to help the driver correct the car’s line.

Integrated braking system optimizes handling characteristics.

The new BMW X1 is equipped with an integrated braking system that delivers outstanding stopping power and superior pedal feel. This system brings together the brake activation, brake booster and braking control functions within a compact module. The required brake pressure is triggered using an electric actuator, an operating principle that generates pressure more dynamically and ensures significantly faster and more precise interventions by the DSC. The integrated braking system generates a degree of stopping power that is matched exactly to the driver’s inputs, while also providing excellent feedback via the brake pedal.

The braking system in the new X1 employs single-piston floating-caliper disc brakes at the front and rear. A brake pad wear indicator is also included as standard and provides precise information on the remaining service life of the brake pads in the operating system’s relevant menu.

The new BMW X1 additionally comes as standard with a tire pressure indicator for each wheel that provides an early warning of any loss of pressure, as well as a digital tire condition monitoring system. This function uses a cloud-based algorithm to detect pressure loss far sooner than the vehicle’s Tire Pressure Monitor can. This is made possible by a diagnostics function in the BMW backend that has been implemented with the help of artificial intelligence (AI). The driver is notified of any pressure loss together with the recommended course of action via the My BMW App. Statistical information and AI methods can also be employed to predict the wear behavior of the vehicle’s tires and thereby forecast the remaining tire life until the recommended minimum tread depth is reached. The digital tire diagnosis function can be set to automatically inform the customer of any tire-related technical issue requiring action.

Driver assistance systems. State-of-the-art technology enhances comfort and safety.

The new BMW X1 is fitted as standard with the latest version of the front-collision warning system with brake intervention, which brings additional functions to help prevent an accident. It comprises features such as Collision Warning, pedestrian and cyclist warning with braking function, and it can also warn the driver of pedestrians and cyclists who are parallel to the road and approaching the vehicle from the front or rear when turning right. The front-collision warning system also helps to increase safety when turning left. If a vehicle is approaching on the side of the road the driver needs to cross, visual and acoustic warnings are triggered, and the brakes are applied to prevent the driver from continuing with their maneuver.

Active Blind Spot Detection is now standard, and there is a new exit warning function, which provides a safety boost when the vehicle is stationary. It activates warnings if a vehicle or cyclist is approaching the BMW X1 at speed and there is a risk of collision on either side of the vehicle if a door were to be opened. The driver or front passenger is alerted to the danger by flashing LEDs in the mirror or the ambient lighting. An acoustic signal is also emitted.

A new level of assisted driving for the X1: Driving Assistance Professional.

The optional Driving Assistant Professional will be available for the first time on the BMW X1 soon after launch and offers new levels of comfort and safety on long-distance journeys. This camera- and radar-based system includes the Steering and Lane Control Assistant as well as Active Cruise Control with Stop&Go function. Corrective steering inputs help the driver to keep the vehicle in the lane detected by the system. Active Cruise Control is capable of not only maintaining the preferred speed, but also automatically keeping a safe distance from vehicles travelling ahead and can bring the new BMW X1 to a halt if necessary. And when driving in tedious, dense traffic, Extended Traffic Jam Assistant allows attentive, hands-free driving at speeds up to 70 km/h on limited access highways.

The Speed Limit Assist and route monitoring functions available when using Active Cruise Control add to the car’s assisted driving capabilities. Speed limits along the route detected either by the Speed Limit Info system or by using data from the navigation system can be anticipated in advance with the help of automatic Speed Limit Assist. Meanwhile, the route monitoring function looks ahead to reduce the car’s speed as appropriate when approaching a corner, a traffic circle, or an exit.

Parking Assistant, Reversing Assist Camera, Reversing Assistant.

Drivers of the new BMW X1 also benefit from assistance when parking and maneuvering thanks to technology such as the standard Active Park Distance Control (PDC) with sensors at the front and rear. This system uses visual and acoustic alerts and automatic brake inputs to help avoid collisions with obstacles to the front, sides, and rear of the vehicle when parking. Reversing Assistant makes light work of backing up for distances of up to 50 metres by steering the vehicle along the same line it took when moving forward.

The latest version of the optional Parking Assistant Plus offers an even wider range of uses. It helps the driver to select and park in spaces either parallel or perpendicular to the road. Instead of just using other vehicles as a guide to help it select a parking space and straighten the vehicle when parking, the system is now able to take its bearings from the curb. Parking Assistant can be used both to enter and to exit spaces. As well as the necessary steering inputs, it also carries out the acceleration, braking and gear changes required for the maneuver.

The functions contained in Parking Assistant Plus provide an excellent overview in many different situations. Surround View (including Top View), Panorama View and 3D View create a 360-degree image of the vehicle and its surroundings, which is shown from various angles in the control display. Meanwhile, the Remote 3D View function gives drivers the ability to call up a three-dimensional live image of their vehicle and its immediate vicinity on their smartphone.

The BMW Drive Recorder is another Parking Assistant Plus feature, which uses the driver assistance systems’ cameras to record video images all around the vehicle, so these can be stored and later either played back on the control display when the vehicle is stationary or exported via the USB interface. The Crash Recorder feature, when enabled, will automatically record up to 60 seconds of footage in the event of an accident.

With the Joy Recorder feature, the driver can also record high-definition videos up to 60 seconds in length while driving through spectacular countryside or performing spirited driving sessions.

If the vehicle’s alarm system is triggered, the Remote Theft Recorder can record video images from the four Surround View cameras at the same time as alerting the customer by sending a push notification to their smartphone via the My BMW App.

Display and control/operation system, connectivity. The new BMW Operating System 8 and innovative digital services.

The new BMW X1 also treats its occupants to the latest-generation BMW iDrive in the form of BMW Live Cockpit Plus. Based on BMW Operating System 8 and running new-generation software along with exceptionally powerful connectivity and data processing, it takes the interaction between the driver and vehicle into the digital future. The new BMW iDrive system offers many more ways for drivers to enjoy easy, intuitive, multimodal control of vehicle, navigation, infotainment, and communication functions and digital services.

The user experience on board the new BMW X1 is supported by the seamless interaction between the BMW Curved Display, voice control, the multifunction buttons on the steering wheel, and the optional Head-Up Display. The new fully digital screen layout and the enhanced capabilities of the BMW Intelligent Personal Assistant mean the new BMW iDrive has been intentionally geared towards interaction using touch control and natural language.

Fully digital BMW Curved Display with state-of-the-art graphics.

Taking centre stage in the interior of the new BMW X1 is the standard BMW Curved Display formed by a 10.25-inch instrument cluster and a central information display with a 10.7-inch screen. The screens merge into a single unit behind a continuous glass surface that curves towards the driver.

The state-of-the-art graphics and the operating system’s menu structure have been designed with a smartphone-style appearance, making them perfect for intuitive touch control. The user interface impresses with its striking forms, dynamic light effects, strong depth of colour and modern colour worlds. Its graphic layout can be customized to suit the driving situation and personal preferences.

Welcome Scenario greets the BMW X1 driver.

The engaging user experience starts before the driver has even reached the vehicle thanks to a newly devised Welcome Scenario. Ultra-wideband (UWB) radio technology allows precision location pinpointing between the vehicle and the key or compatible smartphone.

When approaching the vehicle, approximately 2.5-3 metres away, a coordinated welcome sequence begins. It starts with an orchestrated lighting effect using the exterior and interior lights, including the light carpet in the entrance area. The vehicle then automatically unlocks when the driver is approximately 1.5 metres away. Upon entry, the BMW Curved Display plays a choreographed start-up animation and shows a customized welcome window for the driver with a personal greeting as well as handy suggestions and information. While this is happening, the BMW ID settings are loaded and the smartphone connected.

Personalized driving experience with the new My Modes.

The new My Modes create an all-encompassing interplay of vehicle functions, displays and interior ambience. They can be selected easily by voice command or by using a button on the centre console. Drivers of the new BMW X1 choose from Personal Mode, Sport Mode, or Efficient Mode. Each activates specific settings for the powertrain and steering, the style of the readouts on the BMW Curved Display and the interior lighting.

Personal mode engages a balance of vehicle characteristics and allows the displays and interior lighting to be adjusted to suit individual preferences. In Sport Mode, the powertrain and steering are configured for a dynamic driving style, while the pared-back readouts and red highlighting in the information display help the driver to focus on the task at hand. Efficient Mode, meanwhile, is clearly geared towards sustainable driving and configures the vehicle to keep consumption as low as possible. A calming shade of blue is implemented in the display readouts.

Precision navigating with Augmented View.

The new Augmented View function – optionally available to supplement the navigation system’s map view – enables exceptionally accurate navigational guidance. A live video stream from the driver’s perspective is shown on the control display and augmented by supplementary information that matches the context. At confusing junctions, for instance, an animated directional arrow is integrated into the video image to help the driver take the best turn-off for the planned route.

Natural dialogue with the BMW Intelligent Personal Assistant.

BMW Operating System 8 unlocks additional skills for the BMW Intelligent Personal Assistant. Naturally formulated spoken instructions can be used to adjust the air conditioning, open a window, or operate the optional panoramic glass roof among other functions.

When the BMW Intelligent Personal Assistant is in use, new forms of visualization appear in the gauge cluster, the control display and the optional Head-Up Display, emphasizing the system’s interactive character. The graphic appears in the right position for whoever is speaking to the assistant, representing visually how the system is listening attentively to what is being said. There is also a choice of two different visualization variants.

Interior camera for snapshots and checking inside the car using the My BMW App.

With the new overhead interior camera, customers are also able to have pictures from the interior camera sent to their smartphone using the My BMW App’s remote function if they wish to glance inside the car to check whether bags or other items have been left there, for example. The interior camera is also activated when the Remote Theft Recorder is triggered. The camera can also be used by the car’s occupants to take snapshots during the journey, allowing them to capture special moments and share them with friends and family.

Personalization using the BMW ID.

When customers interact with the new BMW iDrive in the new BMW X1, their user experience will be personalized to a much greater degree with the help of their BMW ID. When setting up the vehicle for the first time, simply scanning a QR code is all it takes to create a new BMW ID on a smartphone. Once BMW ID registration is complete, the newly registered BMW ID will be imported automatically into the X1, and the vehicle is added to the user’s My BMW App with no further action required. If the user already has the My BMW App and therefore a BMW ID, when they register their car with the My BMW App and a QR Code scan, their existing BMW ID is imported. The vehicle now appears automatically in the My BMW App and can be viewed by up to seven users.

If the BMW ID is linked to a vehicle key, it is uploaded when unlocking the car, and the driver is given a personal greeting on the control display. The profile image they’ve set up in the My BMW App also appears. At the same time, personal settings for seat position, exterior mirrors, navigation system, driver assistance functions, display layouts, shortcuts, favorites, and infotainment system settings will be loaded automatically. Personalized suggestions from the BMW Intelligent Personal Assistant, individually selected wake words, and privacy settings are also stored in the BMW ID. Personal data is protected from access by other users of the vehicle by linking a key or assigning a PIN.

Smartphone linking and integration of third-party services.

Standard specification for the new BMW X1 also comprises optimized smartphone integration via both Apple CarPlay® and Android Auto™, allowing customers to access an array of digital services such as the voice-controlled assistant Siri, the Google Assistant, various map apps, music streaming services, and the messaging service WhatsApp.

The wireless (WiFi) connection between smartphone and vehicle enables the services to be integrated directly into the car’s display/operation system. All the key smartphone information and apps can be viewed both in the gauge cluster, central information display, or optional Head-Up Display.

My BMW App: a universal digital interface between driver and vehicle.

The My BMW App acts as a universal digital interface that provides information on the vehicle’s status at any time. And it enables remote operation of functions such as vehicle locating, locking and unlocking the doors or monitoring the car’s immediate vicinity (Remote 3D View – when equipped with surround view cameras). Features also include the ability to send destination addresses from a suitably equipped smartphone to the vehicle’s navigation system. The My BMW App additionally provides customers with a direct link to their BMW dealer and the BMW brand, allowing them to arrange service appointments, for example, or find out the latest BMW news.

BMW Digital Key Plus is turning into a full-function vehicle key.

The optional BMW Digital Key Plus enables customers to automatically lock and unlock their new BMW X1 with their compatible Apple iPhone when close to the vehicle by means of security-enhanced ultra-wideband (UWB) radio technology, making a conventional car key superfluous. There is no need to even remove the iPhone from their pocket as they approach the car or walk away. Once they have got in, the Apple iPhone can be simply left in the user’s pocket or placed in the smartphone tray.

The BMW Digital Key Plus can be set up using the My BMW App. The car owner can also share it – and therefore access to the vehicle – with up to five other users.

Always up to the minute: BMW ConnectedDrive Upgrades for over-the-air updates.

BMW is one of the key players in the field of over-the-air function upgrades. By 2020 it was carrying out the largest upgrade campaigns of any European carmaker. The BMW ConnectedDrive Upgrades function keeps the BMW X1 right up to date with the latest software. The content of the upgrades ranges from new services to improved vehicle functions.

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All figures relating to performance, fuel consumption and emissions are provisional.

Some of the stated model variants, equipment, features, technical data and fuel consumption and emissions figures relate to the offering in the German market. Dimensions and measurements refer to a vehicle with a single configuration in Germany. These may vary depending on the wheel/tire size and any optional equipment selected.

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Specifications

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 51 BMW automobile retail centres, 21 BMW motorcycle retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                             

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

905-428-5366 / jean-francois.taylor@bmwgroup.ca

2020 technical specifications, wheels and tires and pricing. Please note that this information is specific to Canada and all specifications are subject to change without prior notice.

Richmond Hill, ON. BMW is please to announce the updated 2020 BMW  X1 xDrive 28i Sports Activity Vehicle. Since its introduction in 2015, the X1 has gone on to be BMW’s best-selling X vehicle worldwide. In Canada., the X1 is the third most popular X model, behind the X3 and X5.

The new and updated 2^nd Generation BMW X1 xDrive 28i offers one of the roomiest cabins in its class combined with the technology, performance, comfort and agility that make up the heart of all the models in BMW’s Sports Activity Vehicle line.

New exterior features

The latest version of the BMW X1 SAV receives more modern, updated exterior styling to reflect the new design details found in its newer, larger siblings, such as he X5 and X7. New LED headlights with hexagonal iconography are complemented by new LED fog lights. The BMW kidney grills feature a new, sculptured design with larger openings for improved airflow. Changes to the front and rear bumper design are highlighted by sharper lines and larger openings with integrated LED fog lights and give the 2020 BMW X1 xDrive 28i its new, more modern look.

Towards the rear of the vehicle, new tinted LED taillights with L-shaped light bars extenuate the wider appearance of the exterior. The tailpipes have grown by 20mm, now 90mm in diameter.

The M Sport line features a new, redesigned and more aggressive aerodynamics package which includes new front bumper, side skirts, wheel arch trim, and rear diffuser in body color.

  New interior features

When opening the front doors, the driver and passengers are greeted by a new two-tone LED “X1” welcome projection. Inside the cabin, one is greeting by the standard 22.4 cm (8.8 inch)  central control display screen with iDrive 6, Navigation and Apple CarPlay Compatibility.

The instrument panel and floor mats features new, decorative contrast stitching while choosing the optional Dakota leather interior adds color-matched lower dashboard and door handles surfaces.

A new electronic gear selector switch connects to an updated version of the Steptronic 8-speed automatic transmission.

New colors  

Three new metallic colors have been added to the options list: Storm Bay metallic, Jucaro Beige and Misano Blue metallic. Estoril Blue has been removed.

Standard, non-metallic carryover colors include Alpine White and Jet Black. Carryover optional metallic paints include Black Sapphire Metallic, Glacier Silver Metallic, Mineral White Metallic, Mineral Grey Metallic, 3 Sparkling Brown Metallic, Dark Olive Metallic, Mediterranean Blue Metallic and Sunset Orange Metallic.

Power and performance

The 2020 BMW X1xDrive 28i is powered by the 2.0L 4-cylinder turbocharged engine (SULEV rated) from BMW’s family of modular engines. Power output is 228 hp @ 5,000 – 6,000 rpm and 258 lb-ft of torque @ 1,450 - 4,500 rpm. Full torque is available in the low and mid-range, where the majority of daily driving takes place, allowing for quick and immediate acceleration when needed. Acceleration from 0 – 100 km/h is accomplished in 6.5 seconds.

The 8-speed Steptronic automatic transmission in the 2020 BMW X1 features revised gear ratios for improved performance and offers fast and almost imperceptible shifts, improving comfort for the driver and passengers.

The BMW xDrive system works with the standard DSC Dynamic Stability Control system to transfer power to the rear wheels when it is needed, such as to reduce understeer in turns, improve traction when going uphill, on slippery surfaces and during more spirited driving.

Wheels and Tires

New design 18 inch Y-spoke bi-color and black wheels replace the previous Y-spoke wheel design. A new 19 inch Y-spoke bi-colour wheel replaces an outgoing 19 inch Y-spoke wheel design.

Standard equipment on the 2020 BMW X1 includes 18 inch Y-Spoke bi-color wheels with 225/50R18 all-season run-flat tires. 19 inch Y-Spoke wheels with 225/45R19 performance run-flat tires are a stand alone option.

18 inch M Double-spoke bi-color wheels with either all-season run flat or non-run-flat tires are standard when selecting M Sport Package. Additionally, M Sport vehicles can be upgraded with 19 inch M Double-spoke bi-color wheels with 225/45R19 performance run-flat tires.

Standard and optional equipment

Standard equipment includes:

·         18 inch wheels with 225/50R18 all-season run-flat tires

·         8-speed Steptronic automatic transmission

·         Rear view camera

·         Park Distance Control

·         SensaTec interior upholstery

·         Sport leather steering wheel

·         Power Front Seats

·         Heated Front Seats

·         Driving Assistant including Lane Departure Warning, Frontal  Collision Warning with brake intervention, Speed Limit information and High Beam assistant.

·         ConnectedDrive Services

·         iDrive 6 with 22.4 cm (8.8 inch screen) and Navigation

·         Apple Car-Play Compatibility

·         Automatic Climate Control

·         On-board Naviagation

·         LED Headlights

Selected stand-alone options include:

·         Metallic Paint

·         Dakota Leather upholstery

·         Sport seats

·         Sliding and Reclining rear seat adjustment

·         LED Headlights with Cornering Function

·         Parking Assistant

·         Harman-Kardon Premium Sound System

·         Wireless Charging

·         Heated Steering Wheel

·         Panorama Sunroof

·         Head-up Display

·         Automatic Trunk

·         Driving Assistant Plus (includes Active Cruise Control with Stop & Go).

Optional Packages include:

·         Premium Essential Package – LED Headlights with Cornering Function, Heated Steering Wheel, Power folding side mirrors, Comfort Access, satin Aluminum Roof Rails, Panorama Sunroof, Auto-dimming interior and exterior mirrors, Sport Seats, Lumbar Support, Lights package, Park Assistant, Head-up Display, Hifi Sound System, On-board Navigation Professional, Connected Services Professional.

·         M Sport Package – choice of 18” wheels with run-flat all-season tires or 19” wheels with performance run-flat tires. Sport Automatic transmission, new M Sport exterior styling, Shadowline exterior trim, high-gloss black roof rails, Sport seats, choice of Brushed Aluminum Trim with Pearl Chrome Accent or High-Gloss Black Trim with Pearl Chrome Accent, M Leather Steering wheel, M sport suspension and M sport steering.

2020 technical specifications, wheels and tires and pricing. Please note that this information is specific to Canada and all specifications are subject to change without prior notice.

2019 technical specifications, wheels and tires and pricing. Please note that this information is specific to Canada and all specifications are subject to change without prior notice.

2018 technical specifications, wheels and tires and pricing. Please note that this information is specific to Canada and all specifications are subject to change without prior notice.

2017 technical specifications, wheels and tires and pricing. Please note that this information is specific to Canada and all specifications are subject to change without prior notice.

Rijswijk/Munich. As of August 2017, VDL Nedcar in Born in the Netherlands will begin production of the BMW X1. The move was jointly announced today by the BMW Group and the VDL Group. VDL Nedcar will share production of the BMW X1 for the world market with BMW Group Plant Regensburg. VDL Nedcar has built three MINI models in Born since 2014.The BMW X1 will be the fourth BMW Group model to roll off the production lines at VDL Nedcar.

Strong global demand for the BMW X1 requires additional capacity to supplement production at the BMW Group plant in Regensburg, where the second generation of this successful model has been manufactured since July 2015. With eight different models built on a single line, production volumes at BMW Group Plant Regensburg have risen significantly in recent years. As a consequence of this successful growth, the plant will share BMW X1 production with VDL Nedcar. Over its lifecycle, the main volume of the BMW X1 will still be produced in Regensburg, however.

BMW Group Plant Regensburg and VDL Nedcar are partner plants since early 2014 and have established a close and successful collaboration. VDL Nedcar has many years of experience manufacturing high-quality cars and is a trusted and reliable partner for the BMW Group production network. The involvement of VDL Nedcar as a contract manufacturer gives the BMW Group the flexibility to respond quickly to market demand for the BMW X1.

Peter Haug, Marketing Director of BMW Group Netherlands: “In the Netherlands, demand for BMW X models has been very strong, especially for the BMW X1. Last year, a total of 1,946 units were registered, making it the best sales result since the first generation was launched in 2009. In 2016, no less than 62.2 percent of all X models sold in the Netherlands (3,131 in total) were BMW X1s, which means that one in six BMW models sold was a BMW X1.”

Strong cooperation

Since 2014, VDL Nedcar has produced various MINI models, starting with the three-door MINI in split production with BMW Group Plant Oxford. The second model, the MINI Convertible, is exclusively built in Born. On 2 November 2016, VDL Nedcar also began exclusive production of the new MINI Countryman. In March 2017, VDL Nedcar will start production of the new MINI Cooper S E Countryman ALL4, MINI’s first plug-in hybrid, and the sporty MINI John Cooper Works Countryman with 170 kW (231 hp).

BMW X models popular worldwide

In 2016, BMW sold a total of 2,003,359 vehicles (an increase of 5.2 per cent compared to 2015), of which 644,922 were X models (an increase of 22.3 per cent compared to 2015). One in three BMW models sold in 2016 was an X model.

BMW, one of the world’s most successful premium carmakers, also boasts an excellent position in the all-wheel-drive market, a segment it first entered 30 years ago. Around one in three BMW cars sold around the world is now equipped with the intelligent BMW xDrive all-wheel-drive system. BMW’s success in this segment has been driven not only by the ever-popular BMW X models but also by all-wheel-drive models based on the other model series, from the BMW 1 Series to the BMW 7 Series. Across these model series, a large choice of AWD models is offered in a wide range of engine versions. At the same time, BMW continues to refine this technology and take it in new directions. By offering BMW xDrive in combination with a hybrid drive and with a front-wheel-drive platform, the company has repeatedly demonstrated its proficiency in the all-wheel-drive field, proficiency that will secure BMW’s position at the forefront of this sector well into the future. Today, BMW offers more than 110 models – of either transmission type – with BMW xDrive in 12 different model series, as well as the plug-in hybrid BMW i8 sports car and the compact BMW 225xe with electrified all-wheel drive.

The focus from day one: traction and dynamics.
BMW’s first foray into the all-wheel-drive market came with the unveiling of the BMW 325i “Allrad” at the Frankfurt Motor Show (IAA) in 1985. From the outside, the newcomer didn’t immediately reveal its inner qualities, so its performance when the journalists took it out on the test track was even more of an eye-opener. This very first BMW all-wheel-drive system not only improved traction away from surfaced roads and in adverse weather conditions, but also made for more dynamic handling through corners. “The new BMW is the new champion when it comes to handling,” was the verdict of the testers from German car magazine Auto Zeitung not long after the first unveiling.

Today, the intelligent BMW xDrive all-wheel-drive system takes typical BMW driving dynamics to new levels. The current generation of this system is controlled by the Integrated Chassis Management (ICM) system, which ensures that xDrive always responds appropriately at the earliest possible moment, based on reliable sensing and monitoring of the current driving situation. The interventions may be performed either entirely by BMW xDrive, or by xDrive in combination with Dynamic Stability Control (DSC) or Dynamic Performance Control (DPC). The resulting fast and precise control of drive power distribution ensures typical BMW handling characteristics even under extremely dynamic cornering.

The all-wheel-drive system is biased towards the typical BMW rear-wheel-drive characteristics. That is to say, on the all-wheel-drive models a greater share of the drive power is sent to the rear wheels, even under normal driving conditions. This maintains the typical BMW precise steering response, with virtually no torque steer. For crisp turn-in and high tracking stability, the latest-generation BMW xDrive system starts increasing the amount of power sent to the rear wheels as soon as the vehicle enters a corner, further enhancing the driving pleasure for which BMW is a byword.

BMW all-wheel-drive technology: continuous evolution since 1985.
The full-time all-wheel-drive system featured on the BMW 325i “Allrad” of 1985 split the drive power in a ratio of 37 to 63 per cent between the front and rear wheels. In response to wheel speed differences, visco locks in the transfer case and rear differential were capable of providing a virtually rigid connection between the front and rear wheels, in order to improve traction and stability. This model’s name was soon changed to BMW 325iX, and from 1988 it was offered in a “touring” version as well (lower-case spelling up to and including the E46 series).

1991: BMW 525iX.
Three years on, BMW introduced an all-wheel-drive model in the BMW 5 Series too. For the first time, the power split was now electronically controlled. The newly developed system featured multi-plate clutches that allowed the default 36:64 front-to-rear power split to be varied seamlessly and automatically in line with driving conditions. Initially a hydraulically controlled multi-plate clutch was used at the rear axle, but this was later replaced by electronically controlled selective braking intervention. The system monitored the driving situation using wheel speed signals from the Anti-lock Braking System, supplemented by further information about brake status, engine speed and throttle valve position.

From the outset the all-wheel-drive system of the BMW 525iX was a class apart. The electronic control system delivered a very fast and precise response, resulting in safe, neutral handling characteristics even in difficult driving conditions, such as on wet roads or snow. In the BMW 5 Series, too, the first all-wheel-drive models were offered in both Sedan and touring versions.

1999: The Sports Activity Vehicle (SAV) opens a new chapter.
In the run-up to the new millennium, a highly innovative vehicle concept from BMW made its sensational debut. The BMW X5, the first Sports Activity Vehicle (SAV), impressed customers with driving dynamics that were unmatched among other all-terrain vehicles of the time. The outstanding all-wheel-drive system played a big part in this. A planetary gear system split the drive power in a ratio of 38:62 per cent between the front and rear wheels, while electronic control systems such as DSC (Dynamic Stability Control), ADB-X (Automatic Differential Brake) and HDC (Hill Descent Control) ensured the new BMW X5 was both sporty on the road and equipped to handle challenging conditions off the beaten track.

In the years following the successful launch of the SAV concept, there was no let-up in the fast pace of all-wheel-drive development at BMW. The next year, 2000, a model-specific version of the BMW X5’s all-wheel drive technology became available for the fourth generation of the BMW 3 Series.

2003: BMW xDrive makes its debut in the BMW X3 and BMW X5.
Four years on from the debut of the BMW X5 in 1999, BMW kept up the momentum by launching the SAV concept in a further vehicle segment. The new BMW X3 was more compact than the BMW X5 and offered even more agile handling. It set new benchmarks and remained the only premium model in its class for years to come.

The newly developed BMW xDrive all-wheel-drive system, which was introduced in the same year in both the BMW X3 and the BMW X5, soon extended BMW’s lead in the AWD segment. Based on an extremely fast-acting electronic multi-plate clutch in the transfer case, xDrive worked in tandem with the Dynamic Stability Control system (DSC) to continuously adapt the drive power split to the current driving situation. In addition to wheel speed, for the first time the electronic control system also took into account Dynamic Stability Control data, for example about steering angle, accelerator position and lateral acceleration. This is what makes BMW xDrive the world’s first, and still only, “intelligent” all-wheel-drive system. Unlike conventional all-wheel-drive systems, which only react when at least one wheel is already spinning, xDrive is able to detect a risk of oversteer or understeer at the very first signs, and proactively corrects this by redirecting the flow of drive power.

In the years that followed, the BMW xDrive intelligent all-wheel-drive system was fitted not only on the X models but also on the xDrive versions of the BMW 3 and 5 Series Sedan and Touring models. By the time the second generation of the BMW X3 was introduced in 2010, more than 600,000 units of this series had already been sold worldwide. A little earlier, sales of the BMW X5 – which entered its second generation in 2006 – had topped the one million mark.

2008: SAC with Dynamic Performance Control and hybrid drive.
With the two Sports Activity Vehicles now firmly established in their respective segments, in 2007 BMW went on to present the world’s first Sports Activity Coupe. Unveiled at the Frankfurt Motor Show (IAA), the brand-new BMW X6 elevated the typical dynamic character of the BMW X models to a new level of intensity. For the first time, the intelligent all-wheel-drive system was combined with Dynamic Performance Control (DPC), which varies the drive power split between the rear wheels when cornering to ensure unrivalled agility and stability, even under sudden throttle changes or on overrun. In 2009, the BMW Active Hybrid X6 demonstrated a further perfect pairing – between BMW xDrive and hybrid propulsion. Meanwhile, in the same year, BMW M GmbH added two very special models to its range of high-performance sports cars. With an M-tuned BMW xDrive system, including Dynamic Performance Control, the BMW X5 M and BMW X6 M boasted performance that was previously unknown in the all-wheel-drive market.

2009 also saw the arrival of a new X model, the BMW X1. For many years to come, the BMW X1 was destined to remain the only vehicle of its kind in the premium compact segment. Its intelligent BMW xDrive all-wheel-drive system, like that of the new BMW X3 (2010), was also combinable with Performance Control. This system selectively brakes the wheel on the inside of a turn while simultaneously increasing engine power, resulting in quick and precise turn-in to corners and taking the agile handling of both models to new levels.

BMW xDrive also available for other model series.
The steady advance of the BMW X models has been accompanied by an increase in the number of xDrive versions offered in the other BMW model series too. Designed to improve cornering agility and precision, BMW xDrive provides an enhanced driving experience and an optimal combination of dynamics and comfort. So it was only a matter of time before this intelligent drive technology made its debut in the BMW 7 Series as well, in 2009. In spring 2012, the first all-wheel-drive Coupe and Convertible models were then offered in the sporty BMW 6 Series. BMW xDrive can also be specified on the current BMW 3 and 5 Series and, since 2013, on the Convertible, Coupe and Gran Coupe models of the new BMW 4 Series.

Driving progress ever forward.
BMW took things forward in the premium mid-sized segment with the launch of the BMW X4 in 2014. The new Sports Activity Coupe offers a unique blend of driving enjoyment, sophisticated style and contemporary practicality. It comes with BMW xDrive as standard and is available in a wide range of engine versions. In the same year, BMW also presented the third generation of the BMW X5, the second generation of the BMW X6, and M Sport versions of both models. BMW xDrive also made its debut in the new BMW 2 Series Active Tourer. This was a debut with a difference, being the first time BMW had combined its intelligent all-wheel-drive system with an all-new front-wheel-drive format.

With the BMW i8, unveiled in 2014, the BMW Group took a bold new step in new directions – which also extended to the all-wheel-drive system. This 2+2-seater sports model is powered by a highly advanced plug-in hybrid drive system that pairs an internal combustion engine driving the rear wheels with a high-performance electric motor driving the front wheels.

Focused on the future: BMW xDrive meets BMW eDrive.
BMW’s latest all-wheel-drive models bring technology advances that are firmly focused on the future of mobility. The BMW i8 was followed by the international launch of the first production plug-in hybrid model from the BMW core brand: the BMW X5 xDrive40e. Thanks to full-time BMW xDrive all-wheel-drive and eDrive BMW EfficientDynamics technology, this Sports Activity Vehicle mates thrilling and effortless sporty performance with outstanding efficiency. Intelligent hybrid power management synchronises the operation of the internal combustion engine and the electric motor to maximise efficiency at all times, while also responding perfectly to the driver’s demands. The drive from the two power units is transferred to the road via the full-time BMW xDrive intelligent all-wheel-drive system.

BMW 7 Series: Integral Active Steering combinable with BMW xDrive.
In September 2015, the sixth generation of the BMW 7 Series makes its world debut at the Frankfurt Motor Show (IAA). This high-end BMW luxury model pioneers groundbreaking innovations on all fronts, and will be available with BMW xDrive from its market launch in October. The new luxury sedan will also be the first model to allow intelligent all-wheel-drive to be combined with Integral Active Steering – that is to say with passively steering rear wheels.

Please find attached the complete press kit for download.

Richmond Hill, ON. BMW is pleased to announce the all-new BMW X1 Sports Activity Vehicle. In its second generation, the new MY 2016 BMW X1 builds on the success of its predecessor by incorporating a roomier interior, greater efficiency and technology on the forefront of innovation. The second generation takes to the stage with a body design typical of a BMW Sports Activity Vehicle.

The BMW X1 xDrive28i will be the exclusive model in Canada at launch featuring a 2.0-liter TwinTurbo 4-cylinder engine from BMW’s new family of modular engines with maximum output of 228 horsepower, making the all new BMW X1 the most powerful entry model in the segment. It will be mated to an 8-speed Steptronic automatic transmission.

An efficiency-optimized version of the BMW xDrive intelligent all-wheel-drive system and newly developed chassis technology all help to enhance sporting ability and ride comfort compared to the outgoing model. The all new BMW X1 also showcases its exceptional versatility with increased cargo area and greater interior room with more headroom than before. The 2016 BMW X1 xDrive28i will arrive in Canadian showrooms in Fall 2015 and will debut with an MSRP of $38,800.

Its cutting-edge premium ambience and functionality ensure the BMW X1 will stay ahead of the competition. Alongside its market-leading dynamics and efficiency, a host of innovative equipment features also help to secure the all new BMW X1 position in the class. Among the items on the options list are full-LED adaptive headlights, BMW Head-Up Display and Driver Assistance Plus.

Greatest interior roominess and versatility in its class

The all new BMW X1 is defined by its cutting-edge vehicle concept and advances in the areas of functionality, safety and comfort. This multitalented model not only boasts more space for passengers and luggage, it also offers additional flexibility when it comes to utilizing its load-carrying capacity. Extensive standard equipment and numerous attractive options underline the premium character of the compact BMW Sports Activity Vehicle.

Merging functionality and versatility, the BMW X1 is the roomiest vehicle in its class. The overall interior room and comfort of the all new BMW X1 treat passengers to additional head and legroom. The horizontal surface design in the interior, create generous levels of space and an ambience typical of a BMW Sports Activity Vehicle. Power front seats are now standard and provide a seating position raised by more than one inch in the front and more than 6.3 cm in the rear when compared to its predecessor. Leg room in the rear has increased by 9.7 cm standard specification and by up to 6.6 cm with the optionally adjustable rear seat while accessible storage areas like the compartment in front of the shifter emphasize the versatile character of all new BMW X1.

The driver focused cockpit and generously sized surfaces define the interior of the new BMW X1 as a classic Sports Activity Vehicle. The flat surfaces of the instrument panel and center console controls all angled towards the driver aim to help and maintain control over the surroundings at all times regardless of changing road conditions.

The rear seatback can be split 40:20:40, with the three sections folding down individually or jointly. An optional sliding and reclining rear bench with individual elements that can slide forward or back by up to 13 cm allowing seating comfort and storage capacity to be adjusted even more precisely. The tilt angle for the rear-seat backrest can also be adjusted when fitted with the optional equipment seats and ranges from 31 degrees all the way to a near-vertical cargo position of 1 degree. A power-folding feature enables the rear seats to be folded at the touch of a button inside the luggage compartment. Cargo space has been increased by more than 15 percent (based on European measurements) allowing plenty of storage practicality.

The standard automatic tailgate operation makes using the X1’s load-carrying capacity even easier, and Comfort Access, offered as part of the Premium Package also includes a hands-free tailgate opening and closing function.

The passenger compartment of the all new BMW X1 has large door pockets and offers a selection of smaller storage areas. A storage compartment is integrated into the instrument panel on the driver’s side. Positioned in front of the gearshift selector lever in the center console beneath a sliding cover are two cupholders. The front armrest for the driver and front passenger includes an integrated storage compartment. The standard storage package includes features such as nets in the backrest of the driver and the front passenger seat and a central armrest with cupholders for the rear adding to the new X1’s storage offerings. Safe transportation of goods is assured with a strap and net in the trunk.

Attractive equipment variants and exclusive comfort-enhancing options

Customers can choose between two non-metallic and nine metallic exterior paint finishes, allowing them to tailor their new BMW X1 to their individual tastes. Estoril Blue metallic is exclusively offered in combination with the M Sport package. Mirroring brand specific characteristics, the new BMW X1 offers a broad range of individualization. The M Sport package, available later this year, provides a sportier, quicker and slicker look and feel thanks to the 8-speed Sport Automatic transmission featuring steering wheel-mounted paddle shifters supported by M Steering Wheel and M Sport suspension and Sport Seats.

The optional panoramic moonroof, increased in size compared to the outgoing model, underlines the roominess of the vehicle’s interior whereas the full LED headlights, both available with the Premium Package, highlight a strong and powerful stance on the road.

Standard equipment also includes front fog-lamps, alarm with remote-controlled central locking and keyless engine ignition, electric window controls, electrically adjustable and heated exterior mirrors, a multifunction leather steering wheel adjustable for height and reach, a rain sensor including automatic headlight control and Dynamic Cruise Control.

Commanding presence, robust proportions, dynamic lines

The signature BMW X model design cues shape the all new BMW X1, while the height has been increased by an additional 4.3 cm, for a robust stance in all driving situations. The large, upright BMW kidney grille, lower air intake done in three sections and characteristic “six-eyed” looked formed by the twin round headlights and fog lamps give the new BMW X1 its distinctive face. Emphasizing the bold look of the new BMW X1, LED Daytime Running Lights, in conjunction with LED Adaptive headlights are now standard equipment.

Flared wheel arches and lines converge in an X-shape into the kidney grille, contributing to the authoritative presence of the new BMW X1. Black borders on the lower edge of the body, the square contour of the wheel cutouts and the generous volume of the surfaces above them, all underline the solid statute of the compact BMW X-models. The center of the new BMW X1’s rear apron rises up significantly, mimicking the characteristic element of the front design. Their flat outline emphasizes the width of the rear end, with the vertically arranged black aeroblades which perfectly mirrors the roof spoiler, adding sporting accents.

The all new BMW X1 is equipped as standard equipment with18-inch light alloy wheels with run-flat all-season tires. Non-run-flat all season tires are also available as a no-cost option for the first time. Our sport oriented customers can chose from two distinctive optional 19-inch light alloy wheels with run-flat performance tires, one version of which is also available with non-runflat performance tires.

The interior offers harmonious balance between driver focus and elegance befitting the classic style of a BMW Sports Activity Vehicle. The flat surfaces of the instrument panel and center console controls angled towards the driver providing great overview inside and outside the vehicle. The controls located in the lower section of the center console are surrounded by high-quality surfaces and are with a newly designed trim accent bar. The instrument cluster, consisting of two circular instruments and framed by a small binnacle, also helps the driver to focus on driving.

The iDrive operating system’s Control Display comes in the form of a high resolution 16.5 cm or, optionally, 22 cm freestanding monitor. The interior trim accent and air vents are surrounded by an interior trim spanning the full width of the instrument panel. The interior trim and accent strip extend through the door panel trim, with the effect that occupants in all seats are surrounded by premium surfaces with a uniform material and color structure.

Other standard interior features include: Power front seats with driver-side memory and multifunction sport leather steering wheel. Standard equipment for the new BMW X1 also includes an all-new SensaTec seat surface available in both Black and Canberra Beige and a Black high-gloss interior trim with Pearl chrome accent strips. Perforated Dakota leather trim is available in Black, Canberra Beige, Mocha, and Oyster as are interior Brushed Aluminum and fine-wood matt Oak Grain and Fineline Stream interior trims.

The standard sound system with 7 loudspeakers provides high quality audio. The optional Harman Kardon HiFi system, complete with 12 loudspeakers and a digital amplifier with 360-watt output, provide an outstanding audio experience while on the road.

Powertrain and driving experience

The second generation BMW X1 uses an all-new powertrain and chassis technology to build systematically on the compact BMW X model’s versatile sporting ability in its segment. The newly developed chassis technology, which ensures not only precisely controllable handling, but also noticeably improved ride comfort is another key factor that further enhances agility on the all new BMW X1. Together with the car’s low center of gravity, a wide track, short overhangs, optimized weight and the impressive rigidity of the body and chassis, all contribute to lay the foundation for a driving experience familiar to BMW drivers but without parallel in the class.

Highest power in it’s class

The all new BMW X1 will be available from launch with an all-new 2.0-liter BMW TwinPower Turbo engine featuring a twin-tailpipe design that draws further attention to the sporty character of the all new BMW X1. The BMW X1 xDrive28i features BMW’s new modular BMW EfficientDynamics engine, a 2.0-liter TwinPower Turbo 4-cylinder unit with a TwinScroll turbocharger, High Precision Injection, VALVETRONIC fully variable valve lift, and Double-VANOS variable camshaft timing. This powerful engine develops 228 hp at 5,000 rpm, representing the highest power output in the entry model class and thanks to BMW’s EfficientDynamics technology. The peak torque of 258 lb-ft, which is available between 1,250 rpm and 4,500 rpm ensures once again that the driving torque is effortlessly and instantly delivered for a dynamic and agile driving experience. Its instantaneous pulling power enables acceleration of 0 to 100 km/h in 6.3 seconds.

Flexible, quick to respond and more efficient than ever: the xDrive intelligent all-wheel-drive system in the new BMW X1

The compact, low-weight and efficient all-wheel-drive system distributes the engine’s power between the front and rear axle exactly as the situation requires – at all times. Working closely with DSC (Dynamic Stability Control) allows the system to act preemptively to counteract any tendency of the car towards oversteer or understeer. The BMW xDrive system therefore ensures excellent traction, optimized directional stability and enhanced cornering dynamics in all weather and road conditions. Furthermore, the combination of the DSC system and xDrive also includes Hill Descent Control.

The xDrive system of the all new BMW X1 consists of a single-speed bevel gear and a rear-axle drive unit with an electrohydraulically controlled multi-plate clutch than controls longitudinal torque distribution. The two are connected by a two-piece drive shaft. When required, the multi-plate clutch – with the help of an electrohydraulic pump – diverts up to 100 percent of the engine’s power to the rear wheels. It does so within fractions of a second and unnoticed by the driver. The DSC system keeps the pump’s control unit constantly supplied with important data for analyzing the driving situation. The data includes the vehicle’s speed, lateral and longitudinal acceleration, steering lock, wheel-speed, pitch, accelerator position and the Driving Dynamic Control and DSC settings. This information is used to determine – and instantly generate – the ideal power split between the front and rear wheels, seamlessly and flexibly.

2016  BMW X1, X3, X4, X5 Sports Activity Vehciles and X6 Sports Activity Coupe technical specifications, wheels and tires and pricing. Please note that this information is specific to Canada.

2014 BMW X1 Sports Activity Vehicle Product Guide technical specifications, features and amenities, wheels and tires, paint, upholstery and trim, colour linked parts and pricing. Please note that this information is specific to Canada.

Munich .BMW is “rocking” the slopes this winter with an exceptional ski design. Agility, manoeuvrability and smartness – these are the qualities of the red fox that elegantly extends as a central motif over the entire length of the rocker ski. The sporty sliders were designed by DesignworksUSA, a BMW Group subsidiary, in collaboration with the ski and sports equipment supplier K2. “The design combines the characteristics of the automobile and the world of winter sports,” says Laurenz Schaffer, President of BMW Group DesignworksUSA. “Dynamics and emotion have been newly interpreted in the design.”

Ski design that tells a story.

The spectacular colours, material, shapes and graphics featured on the ski surface all tell their own stories. The central theme deals with the parallels between the world of the BMW X1 and that of K2. As a design icon, the fox represents the metaphor of the compact Sports Activity Vehicle (SAV) and, combined with distinctive x-shaped lines and the two brand logos, underscores the commonalities of the two companies. As a deliberate contrast to the discreet basic colour, the colour red is reminiscent of the BMW Concept K2 Powder Ride show car, which celebrated its world premiere at the 2012 Los Angeles Auto Show. A further element was taken from the automotive world: The running surface of the ski bears an illustration of a tyre track. 

Power and precision.

Just like the BMW X1, the K2 ski is at home on varied terrain. Thanks to the new baseline technology, a 90-mm waistline and a metal laminate Hybritech construction, it guarantees the highest possible degree of control and an exceptional experience in all snow and slope conditions. The ski, which was developed by K2 Sports, combines the advantages of traditional camber with the versatility and dynamics of a “rocker” ski. The construction has a slightly raised shovel for optimum performance in varying snow conditions and offers a high level of precision, edge grip and control on hard and icy slopes. Thanks to its construction and the progressive sidecut, the K2 ski is ideally suited to all levels of skiing ability and permits the highest degree of perfection and power both on the slopes and on off-slope terrain.

The creative exchange between the BMW and K2 brands also influenced, in addition to the concept study shown in Los Angeles, a limited special edition of the new BMW X1. It boasts exclusive design and equipment features as well as the intelligent four-wheel drive system xDrive and is only available this winter.

The BMW X1 Edition Powder Ride is out and about as an ambassador for the cooperation with the ski manufacturer K2 and is accompanying winter sports activities at 24 renowned ski and snowboard locations. The edition model’s equipment comprises the xLine features, aluminium, satin finished roof rails as well as a storage space package, including an armrest at the front. For the first time, optimum winter accessories are available as standard: The roof box 460 (incl. BMW base support) as well as the ski and snowboard bag sporting a design conceived exclusively for the special edition, all-weather foot mats and the luggage compartment mat complete this edition model. A particular highlight is the fact that anyone who buys the edition model receives a pair of K2 LTD BMW Powder Ride limited edition skis – available only in conjunction with the BMW X1 Edition Powder Ride.

The compact Sports Activity Vehicle has all BMW xLine design and equipment features. The edition model is available in the versions BMW X1 xDrive20i, BMW X1 xDrive28i, BMW X1 xDrive18d, BMW X1 xDrive20d and BMW X1 xDrive25d. The additional price for the Edition Powder Ride is Euros 3,450 Euros (in Germany).

K2 Ski: K2 LTD BMW Powder Ride

Length: 167cm, 174cm, 181cm

Dimensions: 132/90/115 (tip/middle/tail)

Radius: 20m@181cm

Baseline®: All Terrain Rocker TM

Construction: Metal laminate / Hybritech sidewalls

Details: Progressive sidecut • All-Terrain Rocker • Espe / Paulownia core • Boreholes in shovel and tail for skin attachment

2013 BMW X1 Sports Activity Vehicle technical specifications, features and amenities, wheels and tires, paint, upholstery and trim and colour linked parts. Please note that this information is specific to Canada.

Munich. A further chapter has been added to the success story of the BMW X models. In a matter of two-and-a-half years, the BMW X1 has notched up worldwide sales of more than 300,000 units. Since its market launch in autumn 2009, the first – and for a long time only – vehicle of its kind in the premium compact segment has conquered a steadily expanding fan base and scooped up a host of awards. The tremendous popularity enjoyed by the BMW X1 both in its home country and in numerous car markets around the world is fresh proof of the sheer appeal of the vehicle concept embodied by the BMW X models. This compact all-rounder entered the market as the fourth member of the BMW X family and rapidly advanced from a trailblazer to a bestseller.

The stand-out position of the BMW X1 is also reflected in the many national and international prizes bestowed on the compact BMW X model in recognition of its design, driving characteristics and high safety levels. Immediately after its market launch, the BMW X1 was voted off-roader of the year in the “Crossover” category by readers of “OFF ROAD” magazine. Almost simultaneously, Italian magazine “Quattroruote” proclaimed it “New car of the year 2010”. The
BMW X1 was also instantly awarded the “Auto Trophy” by the German publication “Auto Zeitung”, and in the following year picked up the “Design Trophy” from the same magazine, the “red dot award” for outstanding product design, and the “Auto Bild Design Award” in the “SUV, Van and All-Wheel-Drive” category. In the “Wertmeister 2010” (Value Champions) rankings, also published by “Auto Bild”, the BMW X1 came top of its class by virtue of its high product quality and popularity. The highest possible score of five stars in the Euro NCAP crash test, moreover, confirmed the outstanding occupant protection and comprehensive safety features provided by the BMW X1.

In a competitive environment now also inhabited by other premium carmakers, the BMW X1 remains compelling for its agile handling, exemplary efficiency and extraordinary versatility. With a choice of five diesel and three petrol engines and an output ranging from 85 kW/116 hp to 180 kW/245 hp, it offers the most wide-ranging engine portfolio in its segment. Boasting the most favourable ratio of driving enjoyment to fuel efficiency is the BMW X1 sDrive20d EfficientDynamics Edition with output of 120 kW/163 hp and average fuel consumption in the EU test cycle of 4.5 litres per 100 kilometres (62.8 mpg imp) combined with CO2 emissions of 119 grams per kilometre.

As well as engines featuring BMW TwinPower Turbo technology and the optional eight-speed automatic transmission, the highlights of the BMW X1 also include BMW xDrive intelligent all-wheel drive. The most powerful petrol and diesel engines each come as standard with this electronically controlled, variable power distribution system. xDrive is available for a further three models as an alternative to the typical BMW rear-wheel drive that is likewise unique in this vehicle class.

Various premium equipment features and innovative functions from
BMW ConnectedDrive underline the progressive character of the BMW X1. The range of functions which – thanks to intelligent integration – provide optimum convenience, safety and in-car infotainment possibilities include services that are unrivalled by the competition, such as the BMW Assist telephone information service and Real Time Traffic Information. Beyond this, the integration of the Apple iPhone in conjunction with the BMW Apps option allows the reception of internet radio stations and the use of Facebook and Twitter in the car.

The interior of the BMW X1 provides five full-size seats and carrying capacity offering a wide range of different uses. By folding down the standard 40:20:40 split-folding rear seat bench, luggage space can be extended from 420 to 1,350 litres.

2012 BMW X1 Sports Activity Vehicle technical specifications, features and amenities, wheels and tires, paint, upholstery and trim, colour linked parts and pricing. Please note that this information is specific to Canada.

Munich. Sheer driving pleasure generates enthusiasm again and again. Two current models were able to win their respective vehicle categories in this year’s readers’ vote by the magazine “AutoZeitung”: the BMW X1 and the BMW 1 Series Convertible. What is more, the new brand campaign focusing on the characteristic feeling of joy conveyed by BMW was also awarded the “Auto Trophy 2009”. The award ceremony, held yesterday at the “Meilenwerk” in Berlin, was attended by Dr. Norbert Reithofer, Chairman of the Board of Management BMW AG, Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development and Ian Robertson, Member of the Board of Management, Sales and Marketing.

The “Auto Trophy” is one of the most important automobile awards in Germany and was awarded for the 22nd time this year. Over 104,000 readers of “AutoZeitung” participated in the vote. They chose their favourites out of 370 current models in 27 categories. The BMW X1 won the category “Off-road vehicles up to 30,000 Euros” only a few weeks after its world premiere at the International Automobile Show in Frankfurt (IAA). The BMW X1, produced at the BMW plant in Leipzig since September, brings the particular style of sheer driving pleasure peculiar to BMW X vehicles to a model in the compact segment for the first time. After a successful market launch, the vehicle’s achievement in the “Auto Trophy” 2009 comes as no surprise. “With the BMW X1 we have captured the essence of the times. Customer response to date has been outstanding,” confirmed Board Chairman Dr. Norbert Reithofer at the award ceremony.

The open-top BMW 1 Series was able to repeat its success from last year in the vehicle category “Convertibles up to 30,000 Euros”. The elegant, sporty four-seater once again impressed the public with its aesthetic appeal characteristic of BMW convertible models coupled with the agility typical of the BMW 1 Series. Not only is the engine range unique, with four petrol and three diesel power units covering an output range of 105 kW/143 bhp to 225 kW/306 bhp, the efficiency of the BMW 1 Series Convertible is also remarkable. The benchmark is primarily set in this area by the BMW 118d Convertible, which accelerates from 0 to 100 km/h in 9.5 seconds and in the EU test cycle achieves an average fuel consumption of 4.9 litres over 100 kilometres and a CO2 output of 129 grams per kilometre.

The “Auto Trophy” for the BMW 1 Series Convertible was received by Head of Development Dr. Klaus Draeger from the hands of TV presenter Barbara Schöneberger and Editor-in-Chief of "AutoZeitung” Volker Koerdt. Ian Robertson, Head of Sales and Marketing, was pleased to receive the award for the “best advertising of the year”. This prize also went to BMW for the second time in succession. After the launch campaign for the BMW 1 Series Coupé in 2008, this year it was the new brand campaign which met with an especially positive response. It makes “joy” - the core value of the brand BMW - the central theme of communication. Joy is conveyed in emotional style in TV commercials, on the internet, on posters and in print advertisements. The new brand campaign is designed for consistent use worldwide: through the theme of “joy” it focuses on two main points -  the efficient dynamics and the aesthetic design of BMW brand vehicles.