Vancouver, BC.  Today at the 2025 Vancouver International Auto Show, BMW’s innovative Digital Key Plus feature has been awarded the prestigious 2025 Best Safety Innovation Award by the Automobile Journalists Association of Canada (AJAC). This recognition highlights BMW's commitment to enhancing vehicle safety and convenience through cutting-edge technology. This win comes on the heels of the BMW i4 winning AJAC’s 2025 Electric Car of the Year, the second car of the year title for the BMW i4 in Canada.

BMW Digital Key Plus, first introduced on the BMW iX in 2022, allows drivers to unlock and start their vehicle using their smartphones, providing a seamless and secure experience. Utilizing cryptographically secure, ultra-wideband (UWB) technology, Digital Key Plus offers enhanced security by ensuring that the key is only recognized when the user is in close proximity to the vehicle.

"The use of ultra-wideband technology is an innovative way to combat the 'relay' car thefts that have hit the headlines across Canada,” said Graham Heeps, chair of the AJAC Innovation Awards. “BMW Digital Key Plus is a worthy and timely winner of AJAC's Best Safety Innovation Award."

Furthermore, Digital Key Plus offers a range of functionalities that enhance the overall driving and ownership experience, while always keeping safety at the forefront. Owners can share a digital key with family and friends, allowing them to access the vehicle without the need for a physical key. Shared digital keys are active only at the owner’s discretion and can be revoked at any time. The feature is compatible with both iOS and Android devices, making it accessible to a wide range of users.

A notable secondary safety feature of Digital Key Plus is the "Restricted Driving" option when sharing a digital key. This functionality allows the primary key holder to set limitations on the vehicle's speed and other driving parameters for a shared digital key. This is particularly beneficial for parents who wish to lend their vehicle to younger or less experienced drivers, ensuring that they can drive safely within predefined limits. By providing this level of control, BMW enhances the safety of all drivers while promoting responsible vehicle use.

The AJAC Best Safety Innovation Award win is a testament to BMW's dedication to safety and innovation in the automotive industry. The award is given annually to recognize outstanding advancements in vehicle safety technology, as determined by a panel of expert automotive journalists.

Digital Key Plus is just one of the many ways BMW is leading the charge in automotive innovation, ensuring that safety and convenience remain at the forefront of its vehicle offerings.

For more information about BMW's Digital Key Plus and other innovative features, please visit BMW Canada’s website.

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 51 BMW automobile retail centres, 26 BMW motorcycle retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                             

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

905-428-5366 / jean-francois.taylor@bmwgroup.ca

Munich. With its purely electric drive and comprehensive range of digital features, the BMW iX represents a new era in individual mobility. In addition, it operates at the highest level of safety. This is according to the experts of the European New Car Assessment Programme (Euro NCAP) – the consumer protection institute specialising in automotive safety – who awarded the BMW iX the highest possible rating of five stars in the Euro NCAP safety assessment. During the course of the test programme, which was further intensified in 2020, the BMW Group’s new technology flagship impressed with both its outstanding occupant protection and its advanced driver assistance systems, which are particularly effective in helping to prevent accidents.

The BMW iX achieved five-star ratings in all test categories of the Euro NCAP crash test. In the assessment of adult occupant protection, the testers highlighted among other features the effectiveness of the new interactive airbag between the driver and front passenger seats, which provides additional protection against injury in the event of a side collision. Child safety in the rear of the BMW iX was also given the highest possible score for both frontal and side collisions.

Meanwhile, the integrated safety concept of the BMW iX ensures the highest level of passenger protection. In addition to precisely coordinated restraint systems, this includes highly resilient support structures and precisely designed deformation zones that absorb the impact of a collision and keep it away from the passenger compartment. The body structure of the BMW iX combines an aluminium spaceframe concept with a carbon cage for the passenger compartment. Particularly torsion-resistant components made of carbon fibre reinforced polymer (CFRP) are used in the roof, side and rear sections of the BMW iX.

“The BMW iX sets new standards in sustainability, and its top rating of five stars in the Euro NCAP underlines the vehicle’s comprehensive sustainability concept,” says Dominik Schuster, Head of Vehicle Safety BMW. “The extremely stable body structure and the extended range of restraint systems ensure an outstanding level of occupant protection. In addition, the BMW iX scores highly both in the test programme and in everyday driving with innovative driver assistance systems that significantly reduce the risk of accidents in a wide array of situations.” Among other features, the BMW iX has a front collision warning system with brake intervention that can detect pedestrians and cyclists as well as vehicles. In addition, the automatic emergency braking system now also reacts in turning situations, helping to minimise the risk to pedestrians when turning and the risk of collision with oncoming traffic when turning left.

If a collision does occur, the risk of injury to vulnerable road users is reduced by carefully designed body elements and flexible structures at the front of the vehicle. The BMW iX also features an active bonnet, which is raised by means of a pyrotechnical triggering mechanism as soon as the data collected by sensors indicate a corresponding collision. This creates a deformation zone that prevents direct impact between the pedestrian or cyclist and hard components in the engine compartment.

Other standard features of the BMW iX include an attention assistant, lane departure warning and speed limit recognition, all of which scored positively in the Euro NCAP crash test. The Driving Assistant Professional package is offered as an option, which also includes steering and lane guidance assistance. In a separate assessment, BMW’s Driving Assistant Professional in the iX3 was also recently awarded the top rating of “very good” by Euro NCAP.

The figures for fuel consumption, CO₂ emissions, power consumption and range are measured using the methods required according to Regulation (EC) 2007/715 as amended. They refer to vehicles on the automotive market in Germany. For ranges, the WLTP figures take into account the effects of any optional equipment.

All figures have already been determined on the basis of the new WLTP test cycle. WLTP values are used as a basis for the assessment of taxes and other vehicle-related levies that are (also) based on CO₂ emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures can be found at www.bmw.de/wltp.

More information about the official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be obtained from the “Guideline on fuel consumption, CO₂ emissions and power consumption of new passenger cars”, available free of charge from all outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and at https://www.dat.de/co2/.

Please address any queries to:

Corporate Communications

Dieter Falkensteiner, Press Officer BMW Group Innovation and Design

Telephone: +49-89-382-51813

E-mail: Dieter.Falkensteiner@bmwgroup.com

Paloma Brunckhorst, Press Officer Product Communications BMW iX

Telephone: +49-89-382-22322

E-mail: Paloma.Brunckhorst@bmwgroup.com

Almut Stollberg, Head of Communications Innovation, Design, Technology, Digital Car

Telephone: +49 89 382 96543

E-mail: Almut.Stollberg@bmw.de,

Ingo Wirth, Head of Product and Brand Communications BMW

Telephone: +49-89-382-25814

E-mail: Ingo.Wirth@bmwgroup.com

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles

worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmw-group/

Munich. The BMW i3 sets standards worldwide for driving pleasure in a purely electrically-driven vehicle. Key factors here are not only the increased output of the motor in the new BMW i3s, but also the innovative traction control system adapted specifically to the instantaneous power deliver of the BMW eDrive system. Presented for the first time in the new BMW i3s (270 Nm at 0 rpm, 135 kW / 184 HP, power consumption combined in European NEFZ test-cycle*: 14.3 kWh/100 km; CO2 emissions combined: 0 g/km), the system improves traction and driving stability in adverse weather and road conditions when pulling away, in active Brake Energy Regeneration phases and when accelerating out of tight corners. At the heart of this innovation is the control system’s 50-times-faster routine, made possible because – unlike conventional driving stability systems – the control process is now calculated directly in the powertrain instead of in a remote unit requiring long signal paths. This development provides further evidence of BMW i as a pioneer of innovative technology within the BMW Group.

“With their high levels of torque and instantaneous responses to every movement of the accelerator, electric motors already make significantly higher demands on driving stability systems than conventional power units,” explains Peter Langen, Head of Chassis Development at BMW.

That’s why the BMW engineers developed a new type of system geared squarely to the demands of electric mobility.
The positive impact of these shorter control cycles is not reserved for purely electrically driven cars; indeed, this innovative traction control system also optimises traction, driving stability and driving dynamics in vehicles with combustion engines. It will therefore be fitted in BMW and MINI models with front-, rear- and all-wheel drive to deliver noticeably greater assurance and driving pleasure when road conditions make pulling away difficult.

About BMW i
BMW i is a BMW Group brand focusing on visionary vehicle concepts, connected mobility services and a new understanding of premium strongly defined by sustainability. BMW i is represented in 54 countries with the BMW i3 electric car for urban areas, BMW i8 plug-in hybrid sports car and plug-in hybrid BMW iPerformance Automobiles. 
BMW i opens up new target groups for the company and serves as an incubator for innovations. Technologies which have debuted successfully in BMW i cars are carried over to parent brand BMW’s other models.
BMW i is also associated with enterprises including DriveNow (car sharing), ReachNow (car sharing 2.0), ChargeNow (easy access to the world’s largest network of charging points), ParkNow (straightforward location, reservation and payment of parking spaces), venture capital company BMW i Ventures (investment in start-up companies with a focus on urban mobility), BMW Energy (energy optimisation services) and the Centre of Competence for Urban Mobility (consultancy for cities).

^* Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2 emissions und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1. 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB)

In the event of enquiries please contact:

Wieland Brúch,
Media Relations Manager BMW i and Electric Mobility

Telephone: +49-89-382-72652

Email: wieland.bruch@bmwgroup.com

Paloma Brunckhorst
Media Relations Manager BMW i, BMW iPerformance

Telephone: +49-89-382-22322

Email: Paloma.Brunckhorst@bmwgroup.com

Internet: https://newsroom.bmwgroup.com/global/en