Richmond Hill, ON.  BMW Group Canada today announced Canadian pricing and confirmed the NRCan‑certified driving range for the all‑new, next‑generation 2027 BMW iX3, setting a new benchmark for everyday electric mobility. When sales begin in Canada, the 2027 BMW iX3 50 xDrive will carry a highly competitive starting price of $75,900 CAD and deliver driving range that underscores the vehicle’s efficiency leadership. The model’s EPA‑cycle range is confirmed at up to 698 km, significantly exceeding preliminary estimates of 650 km and positioning the iX3 as the most capable long‑range electric vehicle in its class.

The big story is the range - now confirmed well above early projections. This increase reflects BMW’s continued advances in electric powertrain efficiency, aerodynamics, and intelligent energy management. For Canadian drivers, the result is more real‑world flexibility: longer weekend getaways without intermediate charging, greater peace of mind during winter months, and fewer stops on intercity routes.

Key points:

• Canadian starting price: $75,900 CAD.
• Confirmed range: NRCan‑certified (EPA‑cycle) up to 698 km.
• Substantial improvement over preliminary 650 km estimate.
• Advanced sixth-generation BMW eDrive technology for high efficiency and performance.
• DC fast‑charging capability up to 400 kW designed for rapid top‑ups on the go.
• First vehicle to feature BMW’s new Panoramic iDrive, a pillar-to-pillar driver information screen at the base of the windshield.
• Spacious, premium interior with the latest BMW Operating System X and ConnectedDrive Services.
• Refined chassis tuning for hallmark BMW driving dynamics.

With its combination of long‑distance capability, cutting‑edge technology, and a compelling entry price, the 2027 BMW iX3 is poised to redefine expectations in the midsize electric SAV segment. The model’s range stands at the forefront of its competitive set and is only surpassed by vehicles in larger classes carrying substantially higher price tags - an achievement that underlines BMW’s commitment to accessible innovation.

“We are thrilled to offer Canadian customers more range, next-generation battery and electric motors and uncompromising BMW driving dynamics,” said Andrew Scott, President and CEO of BMW Group Canada. “Exceeding our preliminary range target while introducing advanced technologies at this price point is a testament to the progress of our electrification strategy.”

Product highlights
The new BMW iX3 showcases BMW’s latest EV innovations, combining performance and efficiency with hallmark driving dynamics. Highlights include powerful next‑generation electric motors that deliver instant torque and confident acceleration; a high‑capacity battery featuring sixth‑generation BMW battery cell technology designed for improved energy density, charging capability, and durability; and the latest “Heart of Joy” driving dynamics control unit that orchestrates powertrain, chassis, and traction control functions for a seamless, engaging drive. Together with a low‑drag silhouette, optimized thermal management, and advanced regenerative braking, these technologies enable its outstanding range while preserving the precise, connected feel that defines every BMW. Inside, BMW Panoramic iDrive introduces a new, pillar-to-pillar display concept that presents key driving information at a glance and helps keep the driver focused on the road.

Availability
Canadian market launch will take place in Fall 2026. Customers can reserve their BMW iX3 at www.bmw.ca or with their local BMW Retailer.

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BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 51 BMW automobile retail centres, 26 BMW motorcycle retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact: 

Marc Belcourt
Director, Corporate Communications
BMW Group Canada
marc.belcourt@bmwgroup.ca                                            

Jean-Francois Taylor
Product and Technology Manager, Corporate Communications
BMW Group Canada
jean-francois.taylor@bmwgroup.ca

New York/Munich. An international jury of 98 motoring journalists has awarded the BMW iX3 not one but two titles. The first Neue Klasse model was named the 2026 “World Car of the Year”, beating out competitors across all powertrain categories. In addition, the BMW iX3 won the 2026 “World Electric Vehicle” accolade. During extensive test drives, the model impressed the jury with its outstanding performance and driving dynamics, as well as its standout technology features. For the BMW Group, this marks the tenth and eleventh title wins at the prestigious World Car Awards. Earlier, on 26 February, Oliver Zipse, Chairman of the Board of Management of BMW AG, was named “World Car Person of the Year” for 2026.   

The BMW iX3 is the first Neue Klasse model. It was presented at the IAA Mobility 2025. An instant success, it has established a new design language and set standards for driving dynamics and performance. An estimated range of up to 650 kilometres (EPA), battery charging at up to 400 kW and an energy consumption of just 17.9–15.1 kWh/100 km (WLTP) demonstrate the outstanding abilities of the new BMW iX3. The new BMW Panoramic iDrive brings innovation to the interior. The high-performance control unit Heart of Joy and BMW Dynamic Performance Control take driving pleasure to an entirely new level. Plenty of compelling reasons for the expert jury at the World Car Awards to declare the BMW iX3 the 2026 “World Car of the Year” – and thus the standout new vehicle on the international automotive markets – following extensive test drives. On top of that, the model won the 2026 “World Electric Vehicle” title. The awards were announced at the 2026 New York International Auto Show (1–12 April 2026).

The success of the BMW iX3 is based on the independent assessment of 98 journalists from 33 countries. They gave their detailed evaluations after test driving the various vehicles involved in the competition. The organisers of the World Car Awards collected and documented this data, which formed the basis for the final verdict. The BMW iX3 beat out 57 high-class contenders to take the “World Car of the Year” title. A total of 43 vehicles were in the running for the title of “World Electric Vehicle”.

Mike Reichelt, Head of Neue Klasse BMW, says: “We are happy with this fantastic accolade for the BMW iX3, the first representative of our Neue Klasse. The BMW iX3 marks the beginning of a new era at BMW – in terms of design language, range, charging capacity as well as driver assistance – and BMW Panoramic iDrive. Above all, the BMW iX3 represents the next generation of Sheer Driving Pleasure powered by the Heart of Joy. The innovations from the Neue Klasse will benefit our entire product portfolio.”

The BMW iX3 represents the technological quantum leap of the Neue Klasse.
As the first Neue Klasse model, the BMW iX3 brings a new era of driving pleasure to the road. The completely new design language of the fully electric Sports Activity Vehicle (SAV) makes for a distinctive appearance. The interior is defined by the new BMW Panoramic iDrive infotainment system. It is based on BMW Operating System X, which ensures excellent update and upgrade capability as well as context-sensitive, situationally aware control of all display and operating elements. The BMW Panoramic iDrive combines four key elements to form a unique display and operating system. The BMW Panoramic Vision is a newly developed information projection from A-pillar to A-pillar in the lower part of the windscreen with permanently visible, clearly structured information displays. It is complemented by the 17.9-inch, Free-Cut Design Central Display with high-resolution matrix backlight technology for intuitive touch control. The other two elements are the optional BMW 3D Head-Up Display and the multifunction steering wheel with Shy Tech controls.

The BMW iX3 50 xDrive is powered by two electric motors that together deliver 463 hp and 476 lb-ft of torque. It accelerates from zero to 100 km/h in 4.9 seconds and has a top speed of 210 km/h. At the heart of the new electronics and software architecture are four superbrain high-performance computers. Each is assigned a core function in the BMW iX3. The Heart of Joy manages driving dynamics, with additional computers controlling automated driving and parking, infotainment and essential and comfort functions. These superbrains offer up to 20 times higher computing power compared to previous BMW models. The Heart of Joy and the BMW Dynamic Performance Control software developed in-house deliver a confident and precise driving experience, perfect traction, efficient recuperation and – thanks to precise control of the electric motors – the smoothest stopping process in BMW history.

The sixth-generation BMW eDrive technology comprises a new drive with a fundamentally new high-voltage battery concept and 800-volt technology. It enables significantly longer ranges, faster charging at up to 400 kW and support for bidirectional charging functions. The high-voltage battery in the BMW iX3 50 xDrive now provides 108.7 kWh of usable energy, enabling a range of up to 650 kilometres on the EPA cycle. At a DC fast charger, energy for up to 372 kilometres of range¹ can be added to the battery in 10 minutes.

Oliver Zipse named “World Car Person of the Year”.

The development of the Neue Klasse is inextricably linked to Oliver Zipse. As Chairman of the Board of Management of BMW AG from 2019, he guided the company through a period of profound changes and strategic transformation. This is when the groundwork was laid for the Neue Klasse models, marking the extraordinary transformation of the BMW brand. The jury explained: “Under his leadership, BMW has pursued a technology-open approach to electrification, digitalisation and sustainability, while maintaining a strong focus on brand identity and profitability. Zipse’s steady, engineering-led leadership has helped shape BMW’s direction in a rapidly evolving global automotive landscape.”

The jury members provide more than 413 million readers with information about automobiles.
The World Car Awards are presented annually, based on the verdicts of an international jury. The awards were created in 2003 to recognise outstanding innovations and new products from around the world. Over more than 20 years, they have firmly established themselves as a complement to national and regional awards. The jury members’ test results help more than 413 million readers worldwide with their purchasing decisions, making the award one of the most coveted accolades in the international automotive industry.

Vehicles eligible for “World Car of the Year” must be produced in volumes of at least 10,000 units/year. They must also be priced below the luxury-car level in their primary markets. Models eligible for “World Electric Vehicle” must be produced in volumes of at least 5,000 units/year. Another requirement is that a vehicle must have been on sale in at least two major markets – China, Europe, India, Japan, Korea, Latin America, USA – on at least two separate continents within the period 1 January 2025 to 30 March 2026. In addition to the “World Car of the Year” and “World Electric Vehicle” titles, this year’s event features awards in a further four categories.

Tenth and eleventh World Car Award wins for the BMW Group.
Prior to this year, the BMW Group had already won nine titles at the World Car Awards since the event was launched. The BMW 3 Series win of the “World Car of the Year” award in 2006 was a particular highlight. The two titles won by the Bavarian premium carmaker in 2026 see the new BMW iX3 add to the latest string of awards won by BMW models. Other recent events where the first Neue Klasse model scored successes were the “Best Cars” awards of German “auto motor und sport” magazine and the “Car of the Year Awards 2026” of British “What Car?” magazine. In addition, the BMW iX3 was named “Car of the Year” in several other countries and received the “Golden Steering Wheel” award for “Best Innovation” from “Auto Bild” and “Bild am Sonntag,” both published by Axel Springer Verlag (Germany).

Richmond Hill, ON.  BMW Group Canada is excited to announce the official launch of the reservation tool and vehicle configurator for the much-anticipated, all-new BMW iX3, now live on BMW.ca. These tools enable Canadian customers to reserve and begin personalizing BMW’s pioneering electric SUV, marking a significant step toward experiencing the future of electric driving.

The announcement takes place on the morning of Media Day at the 2026 Canadian International AutoShow (CIAS), where BMW is showcasing the iX3 in a spectacular takeover display at the Metro Toronto Convention Centre. Adding to the excitement, Hussein Al Attar, Director of Automotive Design at BMW Designworks LA, is joining Media Day to share insights into the design philosophy behind Neue Klasse and the iX3. With a distinguished career in automotive and industrial design, Al Attar is known for his innovative approach that combines aesthetics with advanced functionality, helping shape BMW’s electrified future.

“The launch of the iX3 reservation tool and configurator brings us closer to delivering an exceptional electric driving experience tailored for Canadian drivers,” said Andrew Scott, President and CEO of BMW Group Canada. “Coupled with Hussein’s presence at CIAS, this announcement celebrates BMW’s bold vision for sustainable luxury and cutting-edge design.”

The all-new BMW iX3, built on BMW’s revolutionary Neue Klasse architecture, offers a compelling blend of efficiency, performance, and intelligent connectivity. The vehicle’s sleek design, premium materials, and advanced technology set a new benchmark in the electric SUV segment. Canadian pricing details will be announced soon.

Visitors to the Canadian International AutoShow from February 13-22 are invited to explore the iX3 alongside BMW’s electrified and performance lineup, including the iconic M2 CS and award-winning i4 models. Exclusive test drives and immersive brand experiences will be available, reinforcing BMW’s leadership in innovation and driving pleasure.

For full details and to start building your BMW iX3, please visit BMW.ca.

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 51 BMW automobile retail centres, 26 BMW motorcycle retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact: 

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

marc.belcourt@bmwgroup.ca                                               

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

jean-francois.taylor@bmwgroup.ca

Richmond Hill, ON. BMW Group Canada is proud to announce its presence at the Canadian International AutoShow (CIAS) from February 13-22, 2026, at the Metro Toronto Convention Centre. This year, the spotlight shines on the all-new BMW iX3 — a trailblazer of BMW’s revolutionary Neue Klasse platform, representing the future of sustainable and dynamic electric driving.

BMW’s presence will again dominate the coveted Level 600 space, marking a unique and exclusive takeover that positions BMW as a standout attraction amid the show’s busiest foot traffic areas. This immersive experience will not only showcase BMW’s commitment to electrification but also celebrate the brand’s legendary performance heritage.

“The all-new iX3 embodies BMW’s bold vision for the future, combining cutting-edge technology, sustainable design, and exhilarating driving dynamics,” said Andrew Scott, President and CEO of BMW Group Canada. “Our display at CIAS is designed to engage and inspire everyone—from electric vehicle enthusiasts to performance purists—highlighting the seamless integration of BMW’s past, present, and future.”

The all-new BMW iX3 — The Neue Klasse electric pioneer

Built on BMW’s revolutionary Neue Klasse platform, the new iX3 epitomizes the next generation of vehicles with enhanced efficiency, range, and intelligent connectivity. Featuring a highly efficient electric drivetrain, advanced battery technology, and a lightweight design, the iX3 offers an estimated range exceeding 650 kilometres, rapid charging capabilities, and BMW’s hallmark driving precision.

The iX3’s sleek, aerodynamic silhouette and premium interior showcase BMW’s dedication to sustainable luxury, incorporating recycled and eco-friendly materials without compromising on comfort or technology. Its innovative driver assistance systems and intuitive digital cockpit further elevate the driving experience, making the iX3 a benchmark for electric SUVs.

An unmatched BMW experience

Alongside the iX3, attendees will experience BMW’s latest electrified and performance models, including the exhilarating M2 CS, the award-winning i4 M60, the powerful i5 M60, and the luxurious iX M70. Level ///M will feature dynamic displays emphasizing BMW’s storied legacy and the brand’s push towards electrification.

“Like their vehicles, the BMW display at the show is unique, impressive and worth a visit,” said Jason Campbell, General Manager, Canadian International AutoShow.

On Level 500, visitors can participate in exclusive test drives of BMW and MINI vehicles, including the ever-popular i4 and a selection of SUVs, giving guests a hands-on opportunity to experience BMW’s cutting-edge technology and driving excitement. Level 500 will once again feature a lounge where guests can wait for their drive experience in comfort.

BMW Canada will also provide exclusive pre-access to Level M for select VIP guests, as selected by local BMW retailers. This will allow guests to enter the show before the doors open to the public.

Experience and Engagement

In addition to vehicle displays and test drives, BMW Canada will present engaging, on-site activations, including a café, lifestyle store, photo opportunities, and a chance to win an exclusive travel experience or a secondary prize. On both event weekends, a surprise automotive artist will be on-site painting live in front of show attendees. These initiatives aim to create memorable moments that deepen the connection between visitors and the BMW brand. The 2026 Canadian International AutoShow remains Canada’s premier automotive event, attracting over 300,000 visitors annually and offering an unmatched platform for BMW to showcase its innovation, design, and commitment to a sustainable future.

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 51 BMW automobile retail centres, 26 BMW motorcycle retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

marc.belcourt@bmwgroup.ca                                              

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

jean-francois.taylor@bmwgroup.ca

About the Canadian International AutoShow, presented by The Toronto Star

Celebrating the automobile since 1974, the Canadian International AutoShow features more than 650,000 square feet of exhibits, displays and attractions spanning the North and South Buildings of the Metro Toronto Convention Centre. With average annual attendance in excess of 350,000, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show. A leader in lifestyle, technology and all things automotive, it is a showcase for the latest cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, electric vehicles, alternative fuel vehicles and autonomous vehicles.  The show also offers a variety of indoor and outdoor ride and drive experiences with over 45,000 guests taking part in 2025. For more information, please visit autoshow.ca. For news and updates, check in regularly at autoshow.ca. Stay connected with the Canadian International AutoShow on LinkedIn, Instagram @autoshowca, X @autoshowcanada, and Facebook /autoshowcanada.

Media Day takes place Thursday, February 12th, highlighted by the Automobile Journalists Association of Canada’s (AJAC) presentation of the Canadian Car of the Year Awards. Many participating brands are expected to unveil new products for the first time in Canada. The interactive hands-on Media Day 2.0 is scheduled for the morning of Wednesday February 18th.

Media registration, media information, and visual assets to support your coverage are now available at www.autoshow.ca/media.

Media Contacts for the Canadian International AutoShow

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X.

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Munich. The new BMW iX3 and its trailblazing innovations will be shown at the CES 2026. Having won multiple innovation- and car-of-the-year awards* even before hitting the streets, the first vehicle of BMW’s Neue Klasse is set to impress the visitors of the most influential technology trade show.

At the BMW booth in the Silver Lot in front of the South Hall at the Las Vegas Convention Center, visitors can experience the BMW Panoramic iDrive with the new AI-powered BMW Intelligent Personal Assistant in the BMW iX3. Through its collaboration with Amazon, BMW becomes the first automaker to integrate Alexa+ technology into its vehicles—a major step forward for in-vehicle conversational AI. With natural dialogue and intelligent capabilities, the system moves beyond simple voice commands to deliver a context-aware, personalized experience that helps drivers stay focused on the road. This new level of voice interaction can also be experienced at Amazon’s Devices & Services Exhibit in the Venetian Hotel, Ballrooms G-J.

The new BMW iX3 represents a leap forward in development that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalization and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technological innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

In 2023, the BMW i Vision Dee showed a vision of the Neue Klasse becoming a true companion with conversational AI capabilities. With a gigantic dashboard, the new display and operating concept BMW Panoramic iDrive was revealed in a spectacular way at CES 2025. With the new BMW iX3 coming to CES 2026, which embodies these key innovations, the BMW Group delivers on the promises made at previous CES appearances.

* References:
Car of the Year from Electrifying.com
Time Magazine Best Inventions 2025 
Top Gear’s Car of the Year
Beste Innovation 2025 Autobild Goldenes Lenkrad
Carwow Auto Innovation Award
CAR Magazine: BMW iX3 (2025) review: Neue Klasse, new benchmark 
Auto Express: The New BMW iX3 Is So Good, it Might Just Be The Best Car On Sale 
The Sun: BMW’s new iX3 is a tech-packed electric SUV that rewrites the rulebook — it’s cheaper, faster and goes way further 

On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.

Richmond Hill, ON.  Following its World Premiere at IAA Mobility 2025 in Munich earlier this month, the all-new BMW iX3 – the first of BMW’s Neue Klasse, or “New Class” of vehicles – will make its North American Premiere at a special event at Bathhouse Studios in New York City on Sunday, September 21, 2025. Presented by BMW Group Member of the Board of Management, Development, Dr. Joachim Post, the BMW iX3 Sports Utility Vehicle is not just the first series-production Neue Klasse model, but a preview into an entirely new era of The Ultimate Driving Experience.

“The BMW iX3 is much more than one vehicle,” said Dr. Joachim Post, BMW Group Member of the Board of Management, Development. “As the first of our Neue Klasse, the BMW iX3 set new industry standards for user experience, digitalization, driving dynamics, and circularity. These characteristics will be incorporated throughout our entire vehicle lineup and usher in a whole new era for BMW.”

Over the next two years, BMW will launch nearly 40 new and refreshed models featuring Neue Klasse design language, technology, and driving dynamics.

BMW Panoramic iDrive: First-of-its-Kind User Interface.

The BMW iX3 features a completely new user interface, which will inform all future BMW models. The new user interface, dubbed BMW Panoramic iDrive, redefines the user experience by balancing digital functions and physical elements and elevating intuitive operation to a new level of driver focus. The system is highlighted by a first-of-its-kind BMW Panoramic Vision display which projects relevant information across the entire base of the windscreen from one side to the other. The most important driving information is projected directly into the driver’s line of sight while the driver is able to personalize content in the central and right-hand areas of the BMW Panoramic Vision via the 17.9- inch Central Display. BMW has filed several patent applications resulting from the development of the projection technologies used in the two displays, underlining just how much innovation has gone into them.

New Standards for Efficiency, Range, and Charging Speed.

With sixth-generation BMW eDrive technology, an estimated range of up to 650 kilometres (according to preliminary BMW AG tests based on the EPA’s test procedure standards) and a peak charging rate of 400 kW, the new BMW iX3 50 xDrive also sets new standards for efficiency, range, and charging speed.

The new high-voltage battery concept with lithium-ion cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20% higher than with fifth generation BMW eDrive technology and also enables a 30% increase in charging speed. The advances brought by sixth-generation BMW eDrive technology also have a significant influence on the charging experience. A maximum charging rate of 400 kW enables users to charge from 10 to 80% capacity in just 21 minutes at an 800V DC charging station.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast.

Unmatched Driving Dynamics.

A new electronics and software architecture including four “superbrain” high-performance computers makes the first Neue Klasse model more intelligent and better equipped for the future than ever. The “Heart of Joy” drivetrain and driving dynamics management technology brings the hallmark characteristics of the “Ultimate Driving Experience” to the Neue Klasse by enabling unmatched poise, assurance, and precision, while the latest systems for automated driving optimize symbiotic human-vehicle interaction.

New Design Language: Reduced, Characterful, and Timeless.

The new BMW iX3 will launch the new BMW design language, which will expand across the whole of BMW’s range as new models and variants are introduced. This new use of forms provides a very modern interpretation of BMW’s original and enduring blueprint. For this reason, comprehensive design protection has been registered for the new BMW design language used in the new BMW iX3.

The new BMW iX3 has the hallmark proportions of a BMW SUV infused with the authoritative presence of a BMW X model and has a reduced surface treatment that emphasizes all four wheels. Created squarely and exclusively for electric vehicles, the vehicle architecture enables an extremely favorable ratio of exterior size to interior space.

Sustainability Showcase.

BMW will present a series of discussions and displays at Bathhouse Studios focused on the key principles of the Neue Klasse, with an emphasis on design, technology, and BMW’s approach to reducing emissions across the entire value chain.

The new BMW iX3 demonstrates the BMW Group's holistic approach to product sustainability across the entire vehicle life cycle. During product development, extensive measures were implemented throughout the supply chain, production and use phases, explicitly focused on conserving resources and reducing the model’s environmental footprint. A central focus of this approach lies in the increased use of innovative and secondary materials. For example, 30% of the secondary raw material used for the engine compartment cover and the storage compartment under the front hatch is recycled maritime plastic. This post-consumer material consists of old fishing nets and ropes, preventing these materials from potentially being dumped in the ocean.

For the first time, the BMW Group will also show the Natural Fiber Roof, a vehicle roof developed in collaboration with Swiss clean tech company Bcomp. Bcomp uses natural flax fiber composites to create more sustainable and lightweight vehicle parts which can replace conventional carbon fiber components. The CO2e footprint from production is reduced by about 40 percent, including end-of-life considerations. Following their successful use in certain BMW race models, these innovative natural fiber composites are now ready for BMW M production models.

In addition, the BMW Group will provide an outlook on future sustainable materials through two research projects: the M Visionary Materials Seat Evo and the Bumper. The M Visionary Materials Seat Evo is an evolution of a concept first presented last year and demonstrates how circular design principles with recyclable mono-materials and secondary raw materials can be applied to interior components. Developed with partners FSCM, the Bumper is an example of Future Sustainable Car Materials, and explores how used car bumpers can be collected, processed, and partly reshaped into new components, enhancing material circularity in the automotive industry.

“Technology Openness” as a Strategic Success Factor and the Benefits of Hydrogen.

By offering a broad range of drivetrain options – including highly efficient internal combustion, plug-in hybrid electric, battery-electric, and, starting in 2028, fuel cell electric vehicles powered by hydrogen – BMW Group offers customers the ability to choose the vehicle and drivetrain that best suits their needs. This “technology openness” strategy has proved to be a key success factor for the BMW Group globally.

Following the successful testing of its pilot fleet of BMW iX5 Hydrogen vehicles, BMW will launch its first series-production hydrogen-powered model in 2028. This drivetrain technology is based on a third-generation fuel cell system developed in collaboration with Toyota Motor Corporation which enables a more compact design, while delivering a more powerful and efficient system that increases range and performance while simultaneously reducing energy consumption.

Hydrogen is also recognized as a promising future energy carrier for global decarbonization. It acts as an effective storage medium for renewable energy sources, helping to balance supply and demand and enabling a more stable and reliable integration of renewables into the energy grid. BMW Group sees hydrogen as the missing piece for completing the electric mobility puzzle in locations where battery electric vehicles are not an optimal solution.

Live Podcast Recordings.

A series of three live podcast recordings will also be hosted throughout the day on September 22 during which BMW experts will discuss the engineering and design behind the BMW iX3, how BMW is putting decarbonization goals into practice, and the future of Fuel Cell Electric Vehicles (FCEV) powered by Hydrogen.

• From Vision to Reality: Setting Impulses for the Circular Economy: BMW’s Neue Klasse is built on the three guiding principles of electric, digital, and circular. Nils Hesse, BMW Group Vice President of Product Sustainability and & Glenn Schmidt, Vice President of Sustainability Communications will discuss how the Neue Klasse is simultaneously setting the stage for the future success of the company and setting a new standard for the automotive industry.
• Powering Progress: What’s Next in Hydrogen Innovation: Dr. Michael Rath, BMW Group Vice President of Hydrogen Powered Vehicles will discuss Hydrogen Fuel Cell Electric Vehicles (FCEV) as a viable drivetrain alternative, including the advantages of FCEV technology, the challenges of fostering widespread adoption, and what it will take to make it happen.
• Successful Together: Resilient, Innovative and Future-Proof Supply Chains: Hendrik Lang, BMW Group Senior Vice President of Supply Chain Strategy and Sustainability, and Inga Grieger, BMW i Ventures Business Development Manager and Managing Director, will discuss the complexity and need of emission reduction in automotive supply chains and how innovative start-up solutions can contribute to making the BMW Group’s supply chain future-proof.

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BMW Group in Canada.

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 51 BMW automobile retail centres, 26 BMW motorcycle retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact: 

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca

Barb Pitblado

Manager, Corpoate Communications

BMW Group Canada

905-428-5005 / barb.pitblado@bmwgroup.ca 

Debrecen. The BMW Group has entered the final phase before the first Neue Klasse model rolls off the assembly line. Series production of the new BMW iX3 will get underway in late October at the BMW Group plant in Debrecen, Hungary, as the newest, most innovative manufacturing facility in the company’s global production network officially begins work.

“The start of series production for the BMW iX3 signals a new era of automotive manufacturing. Our new plant in Debrecen has been designed and built fully in line with our strategic vision of the iFACTORY. Digital from the very beginning, the plant will offer a new dimension in efficient production without fossil fuels,” says Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production.

The BMW iFACTORY represents a strategic vision of production, built on streamlined, efficient structures, responsible resource management, economical use of cutting-edge digital innovations and a strong focus on employees. The BMW Group has also registered new patents for a large number of innovative systems and processes at Plant Debrecen.

“We have taken on the challenge of building a completely new vehicle as the first job at an entirely new plant – and doing so in the leanest, most efficient way possible. We have simplified processes, reduced complexity, digitally validated each individual operation and systematically leveraged expertise across our global network. The result is this plant, with its efficient production, innovative processes and the flexibility to integrate additional models,” says Hans-Peter Kemser, head of BMW Group Plant Debrecen.

As with any new model, capacity for the new BMW iX3 will be gradually ramped up in stages after the start of production. Spearheading the arrival of the Neue Klasse, the iX3 showcases the latest design and technology innovations that will define the brand's entire model range in the future. Between now and 2027, the technologies in the Neue Klasse will be integrated into 40 new models and model updates.

From virtual factory to reality

The guiding principles of the BMW iFACTORY have been fully implemented in the technologies employed at the new BMW Group plant in Debrecen. For example, Plant Debrecen was planned and built digitally from the outset, and celebrated its virtual start of production back in March 2023 in the BMW Group’s Virtual Factory. This approach allowed every operation to be tested virtually in advance, enabling production lines to be installed in the buildings exactly as in the digital twin.

Optimal processes for all plant technologies

With an optimised value stream and efficient systems, the press shop guarantees a high level of productivity. The BMW Group continues to follow its proven strategy of using the same tools and presses throughout its global network. This optimises capacity utilisation within the network by allowing press tools to be deployed at multiple locations and enabling staff to be trained in-network.

The body shop, in particular, benefits from prior digital planning and validation. Every process detail was digitally simulated in advance to determine the ideal value stream and ensure that each of the nearly 1,000 robots was optimally positioned. From the outset, close collaboration between development and production teams led to high production efficiency and maximum customer benefit. For example, the number of joining methods was significantly reduced, lowering overall complexity. Design features integrated early in development are also evident in the details of the Neue Klasse, such as the invisible door seal. This creates a visual connection between the window and the door, resulting in a unique look. In addition, maximising the space available for the battery in the body structure – and thus the size and performance of the battery – directly benefits the customer.

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the CO₂e footprint of the BMW iX3. Production of the new BMW iX3 will generate a total of about 80 kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

Paint shops typically rely on gas to reach the high temperatures (up to 180 degrees Celsius) required. Plant Debrecen will be the BMW Group's first car plant supplied exclusively with electricity from renewable energy sources during normal operation, i.e. without using fossil fuels such as oil or gas. Because of its high energy demands, the paint shop is the most important factor in significantly lowering Plant Debrecen’s CO₂e emissions. In the paint shop alone, using electricity from renewable sources reduces annual CO₂e emissions by up to 12,000 tonnes. About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system. Surplus solar energy, such as that generated on non‑working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

The paint shop also uses an energy recovery system. A heat grid was successfully implemented in the design of the new paint shop, delivering additional energy savings of up to 10%. This innovative concept combines multiple measures for efficient energy recovery from the compressed air supply, drying ovens and cooling systems. The recovered waste heat is then used to preheat the water circuit.

In addition, a thermal storage system – holding 1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy from the photovoltaic system during off-peak periods and supplies it as heat during peak demand.

Full digitalisation of production processes further boosts assembly efficiency. The AIQX (Artificial Intelligence Quality Next) IT platform developed in-house at the BMW Group is a key component of the BMW iFACTORY. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line. Looking ahead, vehicles on the line will also become active, connected participants in the industrial IoT (Internet of Things) ecosystem. They will conduct self-analysis, interact with plant employees in real time and automatically share and document relevant messages, using tools such as on-board cameras and IT systems. The equipment, tools, components and every BMW in the assembly halls are already digitally connected to the BMW production system.

The building's “finger structure” – an optimised version of the design employed at BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. All-electric in-house logistics also benefit from autonomous tugger trains, which transport high-voltage batteries directly from production to installation points, as well as Smart Transport Robots that autonomously deliver smaller components to the assembly line. By linking all internal and external databases, the entire logistics process achieves unprecedented digital depth, automating many previously manual, interconnected analysis tasks. Well-structured information is therefore available at any time and can be analysed instantly “at the push of a button”.

The BMW Group has created highly intelligent production processes for its new high-voltage batteries developed in-house. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries. The production processes were initially developed and tested at pilot plants. Artificial intelligence, data analytics and constant knowledge sharing within the production network also play a key role in the ramp-up of production. Digital twins of production and comprehensive AI databases ensure optimisation of processes and employee training. A consistent zero-defect approach enables seamless in-line quality inspections and 100% end‑of-line monitoring. In line keeping with the “local for local” principle, high‑voltage battery assembly takes place directly on site, allowing the production teams to take advantage of infrastructure efficiencies and short distances.

Best of the best:
Plant Debrecen benefits from expertise at all production sites worldwide

BMW Group Plant Debrecen is the first production site in the company's network not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from various locations worldwide. A major advantage of this approach is that the plant’s current workforce of more than 2,000 employees can be trained within the network, allowing employee know-how from different locations, such as China, South Africa, Mexico, the US and, of course, Germany, to be shared. At the same time, employees throughout the global network gain the opportunity to share their technology insights in Debrecen and bring expertise in production of the Neue Klasse models back to their own location – creating a win-win situation for all the plants.

A long version with further details on all technologies is available as a PDF file in the downloads section.

Ladies and Gentlemen,

Here it is. The first of a new era. The future of the car.

I’ve been with the BMW Group for more than 34 years now. During this time, I’ve witnessed many world premieres, exciting new concepts and bold technological innovations. But, for me – and for all of us at the BMW Group – today’s premiere is truly a “once-in-a-lifetime moment”. When else do you get to re-imagine a brand like BMW from the ground up? The chance to create an entirely new generation of vehicles? The chance to break completely new ground?

This year’s ##IAA MOBILITY## brings us full circle. You’ll remember that,

right here in Munich, back in 2021, I promised we would lead BMW into a new era. With the NEUE KLASSE.

Today, just four years later, we deliver on that promise. Here's the proof. The NEUE KLASSE is much more than just one new car. It represents a completely new model generation. A massive leap that will shape the entire brand for years to come.

Why now? Why such a bold step? Because we know the time is right.

Ground-breaking innovations don’t come out of nowhere.
They start with individual technological advances.

With people who recognize the untapped potential. With a visionary team that transforms those individual parts into something totally new – something far greater than the sum of its parts.

That’s where we were at the start of the decade. We saw the chance

for a massive leap in development across all relevant technologies –

from battery technology to digital user experience to computing power. A unique opportunity to completely rethink the car. It was a time for pioneers. In other words: the perfect BMW moment.

We have poured our vast experience, our wealth of technical know-how and – above all – our heart and soul into developing the
NEUE KLASSE. It wasn’t easy. But, together, we made it happen.

This is what the ##BMW iX3## represents.

We have taken the world with us on our “road to NEUE KLASSE”. Five vision vehicles. Highlighting five key aspects of the
NEUE KLASSE.

At the beginning, we demonstrated how sustainability and circular economy could be realized in a premium product. BMW i Vision Dee blurred the lines between reality and the virtual world – and offered a first glimpse of our new BMW Panoramic iDrive. At the IAA Mobility in 2023, things got much more concrete. A typically sporty BMW sedan with the new design language of the NEUE KLASSE. This was soon followed by a look at the future of the Sports Activity Vehicles. As you can see: We were already close to the real thing at that point. Sheer Driving Pleasure – taken to a whole new level. The VDX demonstrated this. An impressive proof of the potential unlocked by integrating different technologies in the NEUE KLASSE. BMW driving dynamics at its finest.

Ladies and Gentlemen,

Our goal with the NEUE KLASSE was to create the best overall system for our customers. That’s why the iX3 and the upcoming vehicles of the NEUE KLASSE integrate everything we’ve showcased in recent years. When it comes to design, we have even skipped an entire generation. And there's no one better to explain how our customers will experience this with all their senses than Adrian van Hooydonk.

Speech Adrian van Hooydonk, Head of BMW Group Design

Thank you, Oliver. Welcome ladies and gentlemen!

Yes, the big moment has finally come. We are launching the
BMW iX3, the very first car of the NEUE KLASSE. As Oliver mentioned, we have been working on this for the past 4 years and with the NEUE KLASSE we are taking very big steps in technology. These bigger steps in technology can only become meaningful hand in hand with big steps in design.

The BMW iX3 has a much bigger range helped by a very clean shape with excellent aerodynamics. In the interior you will find a new display concept that allowed us to clean-up the dashboards and completely redefine the driving experience.

But let‘s look at the exterior design first:

We have typical solid BMW SAV proportions with a lot of presence and emphasis on all four wheels. The surfaces are very clean with only a few precise lines. The front-end shows a new interpretation of the BMW typical face in which we replace chrome with light. Vertically oriented kidneys match the more upright overall appearance of our SAV.

This new light signature is part of the daytime running light and it will make the new iX3 very recognizable by day and by night. Overall, the car has a very solid stance and strong shoulders and, in the rear, again a new light signature that emphasizes the width of the car.

In the interior you will find that the driving experience is and will remain our focus, putting the driver at ease and in control! The key element to this is our all-new BMW Panoramic Vision which projects in the bottom of the windscreen and builds upon our years of experience with head up displays. This new display is visible for all passengers on board and will allow you to quickly check the information you want and need while keeping your hands on the wheel and your focus on the road ahead. Together with our new free cut central display and iconic steering wheel these elements are the corner stones of our new Panoramic iDrive system, a whole new driving experience that you will find in all our future BMW models from now on!

This new user experience already starts when you approach the car and continues as you get in and set the car up to your personal preferences. With My Modes you can do that very easily and select a perfectly curated driving experience – from screen content or colors to light and sound and even driving characteristics.

So, our new Operating System X focuses on the best driving experience but will also allow you a much higher level of personalization making your new BMW truly yours. Overall, the new digital aspects of our cars will make them more intelligent and easier to use. At the same time, this has allowed us to design much cleaner and warmer interiors, creating very personal living environments

on four wheels. The interior trim “Digital White” is spacious and modern.

But what about other options?

We curated various interior trims with a lot of attention to detail,

giving each trim a unique & distinctive character. These trims can be combined with a wide variety of exterior colors giving our customers plenty of choice in a few easy steps.

So, starting with the BMW iX3 we are introducing a new form language that will lead to a new look and feel for the entire
BMW brand. Our designs will be very clean and at the same time
very strong in character, but above all: more BMW then ever!

Thank you very much!

Speech Oliver Zipse,
Chairman of the Board of Management of BMW AG

Thank you, Adrian. From driving dynamics to drivetrain, from battery technology to the operating concept and digital user experience: Every one of these elements has been significantly enhanced for the NEUE KLASSE.

Looking at the performance data for the BMW iX3 gives you an idea

of what our customers can look forward to. The iX3 is all-electric. With more range and faster charging: that was our promise – and we have delivered. The iX3 offers a range of more than 800 kilometers in the WLTP cycle. Range anxiety? We’re making sure it’s a thing of the past. Also thanks to its ultra-fast charging capability: The peak charging power is up to 400 kilowatts. In other words: In just 10 minutes, the iX3 charges enough to drive more than 370 kilometers.

At BMW, we are known for our driver orientation. Hands on the wheel, eyes on the road, with the right data just where you need it.

With BMW Panoramic iDrive, the windscreen itself even becomes

a projection surface – merging reality and the virtual world in perfect interplay. Here, we're once again setting a new standard – and not just in the iX3. We’re rolling out BMW Panoramic iDrive across our entire product range.

The iX3 also strikes perfect harmony between hardware and software. Four central computers deliver the necessary computing power, processing data up to 20 times faster than conventional systems: genuine super-brains. BMW drivers will appreciate one of these systems in particular – the Heart of Joy, which combines all functionalities for the drivetrain and driving dynamics: Over 100 years of expertise in driving dynamics, now enhanced by digital capabilities. You’ll feel the difference right away. Whether you’re pushing the limits or driving in everyday situations. This is
Sheer Driving Pleasure taken to a whole new level.

The experience also includes state-of-the-art automated assistance systems, tailored to our customers’ needs: dependable at all times, without compromising safety. Driver and vehicle become one.

We call this BMW Symbiotic Drive.

Ladies and Gentlemen,

We know that without responsibility, there can be no real progress. That is why decarbonization and resource conservation are key 

in the development of the iX3 and the NEUE KLASSE. Throughout the entire life cycle. We also apply principles of design for circularity.

The vehicle standing here next to me is made up of one third secondary raw materials. We are focusing on becoming more efficient and consuming less energy and resources. Whether in the

supply chain, in production or on the road.

The iX3 is a perfect example of our strategy of reducing CO₂ wherever we have leverage. We are on a transparent and reliable path towards climate neutrality, in line with the Paris agreement - using all drivetrain technologies.

Ladies and Gentlemen,

Greater electric range. Faster charging. A more immersive digital experience. The next level of Sheer Driving Pleasure. A greater focus

on sustainability. And all of this in an incredibly attractive package. The BMW iX3 is truly more BMW than ever. And this is just the beginning!

We are rolling out the design, innovation and the latest technologies across all our vehicles. All our models will benefit from the advances made in the NEUE KLASSE – regardless of the drivetrain.

We have made a conscious decision to start out in the high-volume segments – because the NEUE KLASSE was never designed

for a niche. We want all our customers to benefit from the innovations as quickly as possible.

The next vehicle is already waiting in the wings. The details are still hidden beneath the camouflage, but I’m sure you’ll recognize the classic proportions of a sporty sedan.

The new BMW i3. 

It will be released next year as the Series’ first all-electric version. And it will be the first model variant of the new 3 Series generation.

For the past 50 years and over seven model generations, no other vehicle has been as closely tied to the success of the BMW brand. The 3 Series embodies everything at the very core of BMW. Innovation. Digital user experience. Comfort. Sportiness. Together, these characteristics create an incomparable driving experience. Sheer driving pleasure at its finest.

After the launch of the i3, more variants will follow.

The iX3 and the i3 – a powerful symbol of the broad spectrum the NEUE KLASSE will cover. Production of the BMW iX3 will begin later this year at our new plant in Debrecen.

From 2026, every new BMW will be all-new. We will launch

40 different new and updated models. By 2027.That is the future.
A new era. That is BMW.

Ladies and gentlemen,

It takes an exceptional team to bring projects like the NEUE KLASSE and vehicles like this one to life. A team with the unconditional desire, willpower and ability to shape the future. We, the Board of Management, stand before you today representing our nearly 160,000 BMW Group employees worldwide.

On behalf of us all, I want to thank our incredible team for their dedication and commitment over the last few years to reach this milestone moment.

Together, we are leading BMW into a new era.

Thank you very much.

In the event of enquiries, please contact:

BMW Group Unternehmenskommunikation

Matthias Bode
Spokesperson BMW iX3
Telephone: +49-151-601-61742
E-Mail: Matthias.Bode@bmwgroup.com

Steven Wörns
Spokesperson BMW Group Design
Telephone: +49-151-601-16992
E-Mail: Steven.Woerns@bmw.com

Max-Morten Borgmann
Head of Communications BMW Group, Finance, Sales
Telephone: +49 151-601-24118
E-Mail: Max-Morten.Borgmann@bmwgroup.com

Richmond Hill, ON.  BMW presents the first series-production Neue Klasse model. The BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of The Ultimate Driving Machine. An all-new design language gives the iX3 a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 650 km (estimated range according to preliminary BMW AG tests based on the EPA’s test procedure standards) and a peak DC charging rate of 400 kW, the new BMW iX3 sets new standards for efficiency and long-distance capability. A new electronics and software architecture including four “superbrain” high-performance computers makes the first Neue Klasse model more intelligent and better equipped for the future than ever. The “Heart of Joy” drivetrain and driving dynamics management technology enables unmatched poise, assurance, and precision, while the latest systems for automated driving optimize symbiotic human-vehicle interaction.

A defining element of the digital user experience in the new BMW iX3 is the BMW Panoramic iDrive, which elevates intuitive operation and the driver focus to a new level. And an all-encompassing sustainability concept reduces the iX3’s product carbon footprint over its lifecycle by more than 30% compared to previous electric BMW models.

The first Neue Klasse model will be built at the newly constructed BMW Group plant in Debrecen, Hungary. The first variant of the fully electric SAV to roll off the production line will be the BMW iX3 50 xDrive with an output of 463 hp and dual-motor all-wheel drive. Further fully electric variants will follow. The market launch of the new BMW iX3 will commence in Canada in the summer of 2026.

The new BMW iX3 represents a leap forward in development and a milestone in the transformation process when it comes to electrification, digitalization, and circularity. Spearheading the arrival of the Neue Klasse, the iX3 offers customers the latest design and technology innovations, which will shape the brand’s entire model range moving forward. The technologies introduced in the Neue Klasse will be incorporated into nearly 40 new models and model updates between now and 2027.

“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience, and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our whole product range will benefit from the innovations brought by the Neue Klasse – whichever drive system technology is employed. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production, kicking off a new era for BMW.”

Launch of the new design language: reduced, characterful, and timeless.

The new BMW iX3 will launch the new BMW design language, which will expand across the whole of BMW’s range as new models and variants are introduced. This new use of forms provides a very modern interpretation of BMW’s original and enduring blueprint. For this reason, comprehensive design protection has been registered for the new BMW design language used in the new BMW iX3.

“The design of the Neue Klasse provides a very modern interpretation of what BMW has always stood for,” says Adrian van Hooydonk, Head of BMW Group Design. “With our new design language, the new BMW iX3 looks future-focused, modern, and timeless – but, above all, more BMW than ever.”

At 4,782 mm long, 1,895 mm wide, and 1,646 mm tall, the new BMW iX3 has the hallmark proportions of a BMW SAV. The characteristic two-box design is infused with the authoritative presence of a BMW X model and has a reduced surface treatment that emphasizes all four wheels. Created squarely and exclusively for electric vehicles, the vehicle architecture enables an extremely favorable ratio of exterior size to interior space. The BMW iX3 has a 2,897 mm wheelbase and track widths of 1,628 mm at the front axle and 1,633 mm at the rear.

The front end: new interpretation of the classic four-eyed face.  

The upright front end gives the new BMW iX3 a commanding presence. Large air intakes and a black band in the lower section of the front apron accentuate the robust sportiness of this BMW X model. Added to which, the reduced surface treatment allows the distinctive BMW kidneys and twin headlights to take centre stage. An all-new horizontal light signature takes the place of chrome trim elements, lending the front end a sense of quality and sophistication. The redesigned BMW roundel is embedded above the kidneys in the “valley” of the hood.

Evocative of iconic Neue Klasse vehicles of the 60s and 70s such as the 1600 and 2002, the sculpted BMW kidneys are vertically arranged. Embedding the kidneys into the surface of the front apron emphasizes their contours further still. There is also a new take on the signature BMW four-eyed face created by the headlights. Here, vertical, slightly outward-slanting daytime driving light elements with indicator functions produce the unwavering gaze on the road familiar from BMW’s past. Additional horizontal light surfaces, which create a distinct sense of depth and extend up to the BMW kidneys, add the finishing touches to the new light signature. Together with the optional illuminated BMW kidneys, they bring a unique lighting effect to the front of the new BMW iX3.

Side view combines powerful stature with lightness.  

In the vehicle’s flanks, generously proportioned surfaces accentuated by a small number of precise lines create a character-rich appearance. The design appears as if cut from a single mold thanks to flowing transitions into the front and rear ends. The muscular stature of the new BMW iX3 is underscored by body-coloured wheel arches and subtly rectangular contours. In contrast, the glazed areas in the upper section of the vehicle body exude an elegant sense of lightness. The slim side windows and slightly downward-sloping roofline optimize aerodynamics. Hidden seals allow the vehicle body to transition directly into the glass surfaces, producing a harmonious side view. A character line positioned low down in the flanks emphasizes the height of the iX3 and suggests a dynamically stretched profile. The door handles are integrated flush into the doors and extend automatically when the BMW Digital Key or traditional key fob approaches.  

The 20-inch alloy wheels fitted as standard underscore the SAV’s powerful appearance. Painstaking aerodynamic optimization enables a drag coefficient (C_d) of 0.24. 

Rear end with athletic shoulders and a new light signature.  

The clear design language, focusing on the essentials, continues at the rear of the new BMW iX3. As at the front, the dominant theme in the upper section of the rear is large surfaces detailed by a small number of lines, creating a technical, modern aesthetic. The lower section of the rear apron, meanwhile, generates greater visual impact, with the robust yet sporting character of the new BMW iX3 underscored by a black band and a diffuser element.  

When viewed from the rear, the eye is drawn to the athletic shoulders of the body and the heavily tapered – and therefore aerodynamic – greenhouse. The visual emphasis of the wheel arches accentuates the iX3’s width and robust stance on the road. This effect is enhanced by the expansive, horizontally arranged rear lights. The BMW iX3 also has a new light signature at the rear. Its light sources are split through several levels and develop a vivid sense of depth. The individual light sources of the rear lights on the new iX3 are arranged in the familiar BMW “L” shape.  

The standard roof spoiler further raises the visual dynamism of the new BMW iX3. Echoing the “valley” in the front hood, the spoiler has a central recess that continues into the space between the rear lights, where it creates a perfect stage for the updated BMW logo. 

Interior design: modern space has a BMW-typical driver focus and offers exceptional comfort for all passengers.

The design of the BMW iX3 interior sets new standards in terms of modernity and digital experience. The interior has an uncluttered, reduced design, providing the ideal stage for the digital experience. The cabin is all about a clear driver focus and comfort for all those on board. Created specifically for electric vehicles, the vehicle architecture allows for generous levels of space in all five seats. The lines of the “floating” instrument panel flow directly into the large door trim panels, creating an enveloping wrap-around effect for the passengers. With its textile surface, the instrument panel – with atmospheric backlighting – contributes to the warm and inviting atmosphere inside. Large window surfaces and the optional Panoramic Roof with Climate Glass create an ambience bathed in light.

Another prominent influence in the horizontally arranged cockpit is the new BMW Panoramic iDrive, which is based on the likewise newly developed BMW Operating System X. It brings together displays, geometry, and light and sound design into a holistic experience, customizable via My Modes. Also contributing to the prevailing atmosphere are the new driving sounds, sound effects, and sound signals of the BMW HypersonX soundscape created specifically for the Neue Klasse.

Newly designed seats in a choice of interior colours and materials.  

The newly designed seats in the new BMW iX3 offer high levels of comfort over long distances, firm lateral support, and a wide range of adjustment. Thick seat cushions extending downward and the absence, to a large extent, of plastic trim give the seats an elegant appearance. With their distinctive contours, the head restraints also contribute to the progressive style of the interior design.

As standard, the seats are upholstered in perforated Veganza in Black, Digital White, or Castanea. Optionally, customers may also select Black BMW Individual Merino Leather.

In the front section of the centre console is a storage space with a wireless device charging pad, two USB-C ports, and two cup holders separated by an illuminated triangular trim element. Behind it are the gear selector, a roller switch for adjusting the audio system volume, and the physical buttons for the parking brake, rear window heating, windshield defrosting, and hazard warning lights. Below the centre console, a storage space with indirect illumination offers additional room for stowing items.  

The substantial luggage compartment capacity of the new BMW iX3 can be increased by folding down the rear seats as required. An additional storage compartment under the front hood is available for smaller items. Customers needing additional capacity can specify the optional trailer hitch with a towing capacity of up to 2,000 kg.

BMW Panoramic iDrive. Four elements with a single goal: complete driver focus.
The BMW iX3 is the first series-production model in which BMW Panoramic iDrive redefines the user experience. With its neatly judged balance between digital functions and physical elements, BMW Panoramic iDrive elevates intuitive operation – according to BMW’s “hands on the wheel, eyes on the road” principle – to a new level of driver focus. The entire system – consisting of the BMW Panoramic Vision, the multifunction steering wheel, the Central Display, and the optional BMW 3D Head-Up Display – is born out of decades of experience and a user-centric design approach. Individual customer feedback, data from over 10 million connected vehicles, and usability studies with more than 3,000 customers were all incorporated into the development process. Physical controls are on hand for the windshield wipers, turn signal indicators, exterior mirrors, volume control, gear selector, parking brake, hazard warning lights, rear window heating, and defrost function. Other functions have been optimized for use by touch and voice command or via the multifunction steering wheel.

The BMW Panoramic Vision is a newly developed display concept from BMW for projecting content directly onto the lower section of the windshield, where information appears on a black printed surface stretching from A-pillar to A-pillar. The information is visible to all occupants and promises a new dimension in driver focus.
The most important driving information is projected directly into the driver’s line of sight on the left-hand side of the BMW Panoramic Vision, above the steering wheel. The driver is able to personalize content in the central and right-hand areas of the BMW Panoramic Vision via the Central Display. The way the BMW Panoramic Vision is integrated creates a 3D effect for the driver and passengers.

The new optional BMW 3D Head-Up Display positioned above the BMW Panoramic Vision now shows integrated navigation and automated driving graphics in the driver’s immediate field of vision. The content in the BMW Panoramic Vision and BMW 3D Head-Up Display is presented in a neatly coordinated way.
BMW has filed several patent applications resulting from the development of the projection technologies used in the two displays, underlining just how much innovation has gone into them.

The 17.9-inch Central Display with matrix backlight technology features a further improved version of the familiar QuickSelect menu structure to enable optimum operation of functions and content by touch. The Central Display’s home screen continuously shows the BMW Maps navigation system’s map view or other individually configurable content. Also to be found on this level are vertically arranged widgets on the driver’s side, which the user can switch between by swiping. The QuickSelect feature allows important functions to be accessed directly without having to enter a submenu. Swiping a widget horizontally then displays additional related information and settings options. Operation is highly ergonomic thanks to the Central Display’s shape and positioning in close proximity to the steering wheel. Users can return to the home screen from any of the submenus with a tap of the finger on the home icon at the lower edge of the Central Display. Quick access icons for music, navigation, phone calls, the All Apps menu, and the vehicle settings menu are also located here. There is also a menu on the Central Display containing widgets that can be moved to the BMW Panoramic Vision by drag and drop. Up to six widgets can be configured in this way.

The new multifunction steering wheel employs BMW’s shy-tech approach, meaning available functions are indicated by illuminating the corresponding buttons. It thereby serves as the primary physical control point, whose buttons provide active haptic feedback. The buttons’ finely designed, relief-like surfaces provide optimum orientation and enable the driver to control functions manually without needing to take their eyes off the road. The buttons have been arranged in accordance with the customary principle of placing driving assistance functions on the left side of the steering wheel and functions for controlling infotainment and communications features on the right.

BMW Intelligent Personal Assistant with major improvements for natural interaction.
The BMW Intelligent Personal Assistant plays a key role in the BMW iX3 operating concept, serving as an adaptive assistant that turns the iX3 into an intelligent digital companion. Besides the addition of two new voices, its appearance has also been completely redesigned for the BMW Panoramic Vision. The assistant can be summoned in the usual way with the prompt “Hey BMW” or the push of a button on the steering wheel’s right-hand control panel. The Intelligent Personal Assistant is positioned in the centre of the BMW Panoramic Vision by default following initial setup. It is able to react appropriately to the specific context with a range of engaging, lively animations. Following prolonged periods of inactivity, the assistant recedes into the background on a visual level by transforming into the BMW logo. The assistant can control the windows, air conditioning, seating comfort, phone calls, in-car entertainment, and more. It can also be used to call up many function menus or operate certain apps.

If the driver so chooses, the BMW Intelligent Personal Assistant is also able to offer proactive suggestions based on usage patterns and other factors. BMW Operating System X further expands this intelligent capability by taking far more contexts into account, e.g. from the environmental situation. In the case of driver assistance systems that are fitted but seldom used, for instance, the BMW Intelligent Personal Assistant will point them out to the driver in suitable situations. If the vehicle is being driven in a sporty manner on entertaining stretches of road, the assistant will propose activating My Mode Sport. And if the driver misses a call, the assistant will suggest returning the call in the widget on the Central Display. If the driver doesn’t react to the proactive prompts repeatedly or if individual suggestions are frequently rejected, the intelligent system will take note of this and refrain from making suggestions in future. 

The Routines function further expands the ways in which the BMW Intelligent Personal Assistant can help the driver. In the same way people have their daily morning routine of, say, first switching on the coffee maker then scrolling through the day’s news, drivers are now able to easily teach the assistant routines for the ultimate in personal driving pleasure. If the steering wheel heating, seat heating, and defrost function are all switched on at the start of every journey in winter, for instance, these same actions can be simply combined into a routine.

Additional functions will be provided to customers in future via software updates in order to keep improving and expanding the capabilities of the BMW Intelligent Personal Assistant.

Underpinning BMW Panoramic iDrive is the newly developed BMW Operating System X, which offers extensive scope for personalization via the BMW ID, intelligent driver assistance, a wide variety of digital functions, extensive connectivity using the My BMW App, and outstanding future-proofing thanks to BMW Software Updates.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.

The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors which generate a combined output of 463 hp and 476 lb-ft of torque, enabling a trip from 0-100 km/h in an estimated 4.9 seconds and a top speed of 210 km/h. Its electric all-wheel-drive configuration consists of an extensively upgraded and highly efficient Electrically Excited Synchronous Motor (EESM) at the rear axle and a new Asynchronous Motor (ASM) at the front. The combination of EESM and ASM is evidence of BMW’s commitment to technological openness within electric mobility. The drive technology developed for the Neue Klasse reduces energy losses by 40% compared to fifth-generation BMW eDrive technology, weight by 10%, and manufacturing costs by 20%.

In the Electrically Excited Synchronous Motor (EESM) at the rear axle, the rotor’s magnetic field is generated by an excitation current from an external source rather than permanent magnets. As with the Gen5 version, this synchronous motor features a compact housing incorporating the electric drive unit, power electronics and transmission. Unlike the Gen5 drivetrain, Gen6 employs a second electric motor technology in the form of an Asynchronous Motor (ASM). The ASM at the front axle works on the principle of induction, so neither permanent magnets nor an external excitation current are required.

The new high-voltage battery concept with lithium-ion cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20% higher than with fifth-generation BMW eDrive technology, and also enables a 30% increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimize weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive enables a range of up to 650 km (estimated range according to preliminary BMW AG tests based on the EPA’s test procedure standards).

BMW Charging: short charging times, premiere of bi-directional charging.

The advances brought by sixth-generation BMW eDrive technology also have a significant influence on the charging experience. A maximum charging rate of 400 kW enables users to charge from 10 to 80% capacity in just 21 minutes at an 800V DC charging station. Thanks to the battery management tech with integrated switching matrix developed completely in-house by BMW, the new iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. At home, the new BMW iX3 50 xDrive can charge at up to 19.2 kW when connected to the available BMW Wallbox Professional (timing of availability of the BMW Wallbox Professional to be announced closer to Canadian market launch).

Bidirectional charging functionsare also included with every new BMW iX3, meaning that it can be used as an energy source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power. Vehicle-to-Home (V2H) allows the iX3 to function as a back up emergency power supply in the event of an outage. The ability to use the iX3 as a storage unit for solar energy generated by home-fitted photovoltaic systems will become available in the future. And customers will also be able to connect their iX3 to the energy market via the Vehicle-to-Grid (V2G) at a later stage.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the Multifunction Charger, which comes with several adapters for charging the high-voltage battery.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Emblematic of the charging experience in this new vehicle generation is the intelligent charging flap of the new BMW iX3, which uses artificial intelligence (AI) to detect the customer’s intention to connect to a charger and then automatically opens or closes. And sixth-generation BMW eDrive technology makes it possible to view the current charging speed and curve in the My BMW App. Up to ten individual charging contracts from various suppliers can be shown digitally inside the new BMW iX3, enabling use of the Plug & Charge Multi Contract function.

Highly intelligent control centre on the high-voltage battery: the Energy Master.

The Energy Master is the control centre for the Gen6 electric drivetrain. It is positioned on top of the high-voltage battery and supplies power to the electric motors and the electrical system. It acts as the interface for the high- and low-voltage power supply as well as for data from the high-voltage battery.

In addition, it ensures the battery operates safely and intelligently. Both the hardware and software for the Energy Master were developed in-house at BMW. In-house development of the Energy Master means that innovations can be implemented extremely quickly, which is a major advantage for customers.

New electronics architecture with four “superbrains”.

The completely newly developed electronics architecture comprises a total of four high-performance computers known as “superbrains”. They pool their processing power for driving dynamics, automated driving, infotainment, and basic and comfort-enhancing functions. They also provide the basis for a new software architecture that enables separate development of vehicle and software and creates the foundation for the next-generation Software-Defined Vehicle (SDV). It will be rolled out across the whole of the BMW range in due course, allowing all models to benefit from the same state-of-the-art cyber security and enhanced over-the-air updates complete with tangible AI features.

The new digital nervous system consists of a wiring harness divided into four zones. This reduces weight by 30% compared to the technology used previously and eliminates approximately 600 metres of wiring. Another new feature are digital “smart eFuses”, which replace conventional safety fuses. They enable intelligent power modes for different vehicle states that help to improve the iX3’s overall efficiency.

With its four superbrains and highly connected software platforms, the BMW iX3 is a true software-defined vehicle and exceptionally well equipped for the future. Added to which, the new electronics architecture forms the basis for multifaceted improvements in the networking of the BMW iX3 with the My BMW App. This new level of quality when it comes to integration delivers new experiences and holds considerable potential for future innovations.

Heart of Joy: Sheer Driving Pleasure reaches a new level.

One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

The BMW iX3 can be guided through corners with exceptional accuracy. The Heart of Joy ensures fewer control inputs are required, and the iX3 holds a more precise and stable line. In this way, the BMW iX3 develops consistent, repeatable cornering behavior and can be steered more smoothly and intuitively.

“Superbrain of automated driving” for the driver assistance systems with new-generation technology.

Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. The central, water-cooled, high-performance computer pools all the functions of the new automated driving systems with 20 times greater processing power than conventional control units. The shy-tech illumination in the newly designed steering wheel signals when functions are available and activates them at the touch of a button: smart, symbiotic and safe.

Driving Assistant is fitted as standard in the new BMW iX3. This includes useful functions such as Forward Collision Mitigation with Daytime Pedestrian Protection, Active Blind Spot Warning, Lane Departure Warning with Steering Intervention and Exit Warning. Driving Assistant Plus is optionally available and includes Active Cruise Control with Stop & Go, as well as Steering and Lane Control, which applies corrective steering to help the driver stay centred in the lane even at highway speeds.

Highway Assistant is additionally available as optional equipment, which allows the driver to take their hands off the steering wheel for long periods at speeds of up to 130 km/h on suitable limited-access highways when weather and traffic conditions permit. However, they must still remain alert and ready to intervene if necessary. Highway Assistant has been enhanced with the addition of Active Lane Change with Eye Activation. If Highway Assistant is engaged and the iX3 approaches slower moving traffic, it can recommend a lane change. To accept the recommendation, the driver need only glance into the appropriate side mirror. The iX3 will signal and execute the lane change when it is safe to do so.

With the standardParking Assistant, the BMW iX3 can park itself – parallel or perpendicular – at the touch of a button. The AI-supported parking space recognition function searches for parking spaces of sufficient length and width while driving past. The parking space search function is active at speeds below 35 km/h. The driver presses the park button to initiate the automated parking process, which they then only have to monitor. Park Assist also helps the driver exit from spaces, observing the road situation and alerting the driver to approaching vehicles and pedestrians.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake, or steer, their inputs merge seamlessly and intuitively with AI-enabled software. This symbiotic driver assistance creates a seamless transition between support for the driver and driver control.

As well as featuring symbiotic steering, the BMW iX3 is also the world’s first model with symbiotic brakes. When this is functionality active, the driver is able to apply light steering and braking inputs to adjust the system’s actions as desired at any time, without disengaging the driving assistant as a result. Instead, the function continues to assist the driver. The new approach is demonstrated in how the Lane Departure Warning works: if the system detects that the driver intends to change lane based on their eye movement, it won’t intervene and take corrective action.

The innovative power of the symbiotic brakes is underscored by the more than two dozen patent applications submitted by BMW resulting from the development of these technologies.

Comfort, everyday usability, lightness. Proven chassis technologies, optimized for electric vehicles.

For the first Neue Klasse model, BMW has focused on everyday usability and driving comfort over long journeys as well as shorter trips, combined with a striking degree of lightness. To this end, the BMW iX3 employs proven chassis technologies that bring confidence-inspiring dynamics to the new battery-electric vehicle (BEV) architecture. In everyday use, the sense of connection that creates the feeling of being in a much smaller vehicle makes a compelling impression. In the stop-start conditions of commuter traffic, the BMW iX3 maintains its composed and relaxed demeanor from drive-away to standstill, balancing dynamic flair and comfort with a mastery never before experienced in this class.

The new, slim construction of the high-voltage battery enables a low centre of gravity with low roll centre height and almost even weight distribution (48.6% front, 51.4% rear). Wide front and rear tracks and a generously long wheelbase improve directional stability and traction. The double-joint spring strut front axle with torque arm and anti-roll bar in the BMW iX3 has its steering gear located ahead of the axle. The kinematics of the front axle were developed with an increased caster offset and firmer rubber mounts to give drivers better steering feel and achieve more precise vehicle response. At the back, a new type of five-link rear axle with separate arrangement of springs and dampers creates space for a larger luggage compartment.

Equipment and individualization to enhance driving pleasure, comfort and versatility.

The new BMW iX3 will be available from launch with an array of solid and metallic paint finishes including three exclusive colours; Polarized Grey Metallic, Ocean Wave Blue Metallic and Eucalyptus Green Metallic. Additionally, two new frozen paints will be available – Frozen Space Silver at launch and Frozen Ocean Wave Blue shortly after launch. BMW Individual Manufaktur paint will also become available toward the middle of 2026.

As an alternative to the 20-inch alloy wheels fitted as standard, customers can also browse an exclusive selection of new alloy wheel designs (20-, 21- and 22-inch) available as options. The range also includes BMW M and BMW Individual alloy wheels, some in aerodynamically and weight-optimized Air Performance specification.

Standard specification for the new BMW iX3 50 xDrive includes dual-zone automatic climate control, Comfort Access keyless entry with BMW Digital Key Plus, automatic tailgate operation, an alarm system, and wireless device charging. Among the other highlights of the equipment offering are three-zone automatic climate control, illuminated BMW kidneys, the Harman Kardon Sound System with 13 speakers, and a large Panoramic Roof, whose climate glass has unique solar energy filtering and 100% UV protection.

Available from launch: the M Sport Package and M Sport Pro Package.  

The new BMW iX3 can be ordered from launch with an optional M Sport Package. Accentuating the SAV’s dynamic aura are special exterior design features including a two-section front apron, air-guiding elements near the front wheels, two-tone painted side skirts, a pronounced rear diffuser element, and vertically arranged reflectors in the rear apron. 

Also part of the M Sport package are M alloy wheels in double-spoke design, M Sport Brakes with blue-painted brake callipers, and an exterior mirror projection for the welcome and goodbye sequence that displays the M logo. Accentuating the iX3’s sporting character inside are a M Sport Steering Wheel, M pedals, an M-specific trim element between the cup holders, and M-specific content in the Central Display and BMW Panoramic Vision. 

The M Sport Pro Package enhances the M Sport Package with features including illuminated BMW kidneys with a black surround, black exterior mirror caps, a diffuser element at the rear, also in black, and red brake callipers. Inside, an M Steering Wheel adds to the engaging driving pleasure offered by the new BMW iX3.

Elevating the digital experience to a whole new level – in the BMW iX3 and beyond.

The BMW iX3 spearheads a new era for the digital user experience, both in the vehicle and when using the My BMW App. Thanks to the all-new electronics and software architecture featuring four high-performance computers, customers will notice the superior intelligence of the BMW iX3 in everyday situations, too. For example, the interior lighting is automatically switched on when the driver reaches for an object on the front passenger seat, the charging flap opens when approaching it to insert the charging cable, and the My BMW App alerts the customer if the interior sensors detect movements in the vehicle when it is locked. The new electronics and software architecture in the BMW iX3 is already primed for the numerous additional intelligent features that customers are set to benefit from in future thanks to over-the-air software updates.

An engaging experience from start to finish: the BMW iX3 welcomes the driver and says goodbye with a customizable lighting and sound sequence.
BMW Digital Key Plus is set to be the preferred form of vehicle access for the BMW iX3. This means that smartphones and smartwatches from all leading manufacturers (Apple, Samsung, Google, etc.) can be easily set up to work as a vehicle key. With ultra-wideband (UWB) and Bluetooth, your smartphone and vehicle can communicate seamlessly at close range. The UWB technology allows the user’s location to be pinpointed extremely precisely while also ensuring the highest possible vehicle access security. The welcome sequence begins as the driver approaches with the BMW Digital Key Plus, featuring visual and acoustic effects that guide them from the outside of the BMW iX3 into its interior. The BMW logo is projected on the ground and the door handles extend automatically just before the driver reaches the car. The iX3 unlocks when they grasp the door handle. While the driver is still settling into their seat, they are welcomed by an animation encompassing the BMW Panoramic Vision and the Central Display that builds harmoniously from the driver’s side to the front passenger side. From approaching the car to driving away in it, the smartphone can simply be left in the driver’s pocket the entire time, with just a press of the brake pedal needed to start the BMW iX3. The BMW Digital Key Plus continues to enrich the seamless digital experience in the BMW iX3 when the journey reaches its end, too. As soon as the driver leaves the vehicle, a lighting sequence provides visual confirmation that the BMW iX3 has been locked automatically.

The BMW Digital Key Plus has further benefits to offer in addition to highly convenient vehicle access. Customers are able to share the digital key with others easily and securely using a messaging app, while setting individual roles and rights at the same time. It also enables the use of additional functions via the smartphone wallet, such as remote operation of the tailgate or, in conjunction with the optional Parking Assistant Professional, Remote Control Parking with the My BMW App.

BMW Operating System X: intelligent and future-proof with great scope for personalization.
The BMW ID opens the door to the personalized driving experience with BMW Operating System X. Up to seven different users can sign in to the new BMW iX3 with their BMW ID, allowing them to enjoy every drive to the fullest with their individual settings. The personalization process begins in the vehicle with initial registration, which is done by scanning a QR code in the Central Display with a smartphone. The personal BMW ID is then added to the car and the user is guided through the main steps of initial setup, which can also be started prior to vehicle handover via the My BMW App if desired. At the same time, the vehicle is automatically stored in the My BMW App with the corresponding profile. All personal vehicle settings, such as the configuration of the BMW Panoramic Vision, media favorites, recent destinations, seat settings with entry and exit configuration, and much more, are now automatically available for every journey provided the profile has been linked to a BMW Digital Key or physical key. Before setting off, a message greeting the customer by name – together with their personal profile picture if desired – will automatically appear in the Central Display.

Stay informed, entertained, or productive: stream a movie, play a video game, or make a video call.
BMW Operating System X offers BMW iX3 customers more in-car entertainment options than ever before. They can opt for the convenience of using the extensive app, video, and gaming portfolio with the unlimited data included with the optional BMW Digital Premium. Alternatively, customers can provide their own connectivity by using their smartphone as a mobile hotspot or logging in to a Wi-Fi network. The BMW iX3 provides access to the Video app (powered by TiVo™). This allows video streaming on the Central Display when the vehicle is stationary and offers an ever-expanding range of content, such as news and live/on-demand streaming platforms. The latest addition to the Video app and App Store offering for the new BMW iX3 is the Disney+ streaming service, while YouTube is also available. By signing in with existing accounts, customers can pick up movies or television series in their parked car from the exact point they left off at home. The choice of video streaming platforms will keep evolving. BMW Originals is an integral part of the Video app that additionally offers BMW customers streaming of selected concerts and sports events, such as the Ryder Cup, the BMW Open, or BMW Classics with the London Symphony Orchestra. The Video app will be made available across all BMW ConnectedDrive markets over the course of 2026.

The AirConsole app in BMW Operating System X provides great entertainment for all occupants with games that have been specially adapted for the in-car experience, such as UNO^® Car Party!. Hot Wheels: Xtreme Overdrive™️from Mattel is a new highlight in the extensive AirConsole gaming library and is available exclusively to BMW customers. The Hot Wheels game lets players test their racing skills at the wheel of the BMW Vision Neue Klasse X. With AirConsole, players can use their smartphones as controllers, allowing all passengers to play with or against each other. Alternatively, they can connect third-party controllers via Bluetooth.

Customers can obtain further games and apps for in-car entertainment from the BMW ConnectedDrive Store. Today, the BMW ConnectedDrive Store already features a total of over 60 apps worldwide in the categories music & audio, entertainment, gaming, news, and travel & local. For the first time, customers are also able to use the Zoom app for video calls when stationary in the BMW iX3. The video shown in the Central Display stops as soon as the vehicle sets off, but the conversation can be continued seamlessly in audio form.

The app portfolio is set to keep growing. In order to download and use the apps, either the connectivity provided by BMW Digital Premium or a connection to a Wi-Fi network or mobile smartphone hotspot is required.

A personalized ambience: My Modes offer new scope for customization.
The adjustment options offered by the My Modes have been expanded, enabling BMW iX3 drivers to customize driving characteristics. My Mode Personal now lets the driver adjust responsiveness and steering feel as they please. There is also a variety of options for tailoring the user interface design to suit personal preferences in Personal mode. Six inspirational background images from BMW Design will be available for this purpose at launch. Customers will also be able to set their own pictures as the background image for the Central Display using the My BMW App. The appearance of the user interface design colours across all displays automatically adjusts to the selected image. Alternatively, a range of individual shades is available for the user interface design and ambient lighting.

Drivers can choose from the My Modes Sport, Efficient and Silent in addition to the customized Personal mode. Sport mode is focused on delivering a more performance-oriented driving experience, while Silent mode is all about digital reduction and simply enjoying a quiet journey. The vehicle settings in Efficient mode, meanwhile, facilitate efficient driving. The Personal, Efficient and Silent My Modes can each be set as the preferred default mode.

BMW Maps: intelligent, charging-optimized route planning and comprehensive navigation experience even in base specification.
The new BMW Panoramic iDrive turns every journey into an experience when route guidance is activated. Thoughtful coordination of the navigation information shown in the BMW Panoramic Vision, Central Display, and optional BMW 3D Head-Up Display ensures the driver is given the right information at the right time and in the right place. The Curve Ahead View function provides the driver with visual assistance in the BMW 3D Head-Up Display for challenging bends in the road.

In the BMW iX3, the cloud-based BMW Maps navigation system will calculate a charging-optimized route as soon as the destination has been entered if the vehicle’s current range is insufficient for the journey’s distance. The charging stops are planned so that the selected destination is reached as quickly as possible. The driver can also set a preferred minimum charge level for when the vehicle reaches the final destination or charging stops that can be adjusted in increments of 5%. The system is able to give preference to charging stations operated by selected providers at the driver’s request.

If required, even more detailed information can be provided for the charging station stops en route. Current station availability, supported connector types, and payment options are listed, along with the availability of sanitary, catering, or shopping facilities in the vicinity of the respective charging station. The expected duration of the planned charging stop and the resulting cost can also be shown in advance.

The closer the vehicle gets to a scheduled mid-journey stop, the more frequently the availability of the charging point is checked so that an alternative route can be calculated in good time if necessary. The MAX RANGE function that can be used in the BMW iX3 was mainly developed for situations where a charging point on the intended route is unavailable. The function is available in My Mode Efficient and is able to extend range by up to 25% by carefully limiting drive power and top speed and scaling back comfort functions.

If the BMW Maps navigation system’s route guidance has planned a mid-journey stop at a DC charging point, the high-voltage battery of the BMW iX3 is automatically pre-conditioned prior to arrival in order to ensure it is charged as efficiently as possible. This preparation of the battery can also be initiated manually in the Central Display or in the My BMW app.

All the details of each completed charging operation are stored in the BMW backend. In this way, the actual charging rate achieved can be precisely documented, for example, and preference given to the best charging stations for the charging-optimized route. Live data from charging station operators on out-of-service charging points is also taken into account for route planning.

BMW Digital Premium: the complete, flexible package of extensive security functions, extended navigation features and unlimited entertainment.

BMW Operating System X has brought about major enhancements to the BMW Digital Premium offering over the preceding generation. For the first time, it now includes a Security Assistant, comprising a host of useful functions for giving the customer greater peace of mind. For instance, attempted thefts and parking knocks will trigger push notifications in the My BMW App. And in the event of an accident, the BMW Drive Recorder instantly makes exterior footage of what happened available in the car, which can then be exported to a mobile phone. The anti-theft and parking collision recorder likewise makes automatic video recordings. The optional Remote Inside and Remote 3D View functions additionally allow customers to take a glance inside their BMW iX3 and check its immediate vicinity using the My BMW App.

The data required for use of the functions is included with BMW Digital Premium, meaning there is no need for customers to provide a data connection by using a smartphone as a hotspot or signing in to a Wi-Fi network. What’s more, the 5G-ready vehicle telematics system ensures the best possible streaming speed at all times.

BMW Digital Premium offers customers who equip their BMW iX3 with the M Sport package three further M-specific in-car apps. These provide access to technical vehicle signals and driving dynamics data as well as additional media content. The M Cockpit app allows the customer to create an individually configured dashboard with real-time data, while the M Drag Meter provides a measurement of the vehicle’s acceleration. And the M Channel offers motor racing videos along with exclusive insights into the world of BMW M.

Flexible vehicle specification even after buying: extended choice of BMW ConnectedDrive Upgrades.
BMW ConnectedDrive Upgrades allow customers to add further digital products and services to their vehicle even after they have bought it. Most BMW ConnectedDrive Upgrades give customers the option of a free trial period. Besides BMW Digital Premium, the range available for the new BMW iX3 includes the full spectrum of driver assistance systems offered in the local market, from the Parking Assistant Plus to the Highway Assistant. Depending on the particular product, these functions can be booked flexibly as BMW ConnectedDrive Upgrades for the vehicle’s lifetime, one year, or one month. They can be obtained from the BMW ConnectedDrive Store either online, in the My BMW App, or directly from the vehicle.

The BMW ConnectedDrive Store has been given a clearer layout for BMW Operating System X. It serves as the main gateway for customers wishing to obtain third-party apps, book BMW ConnectedDrive Upgrades, or manage existing functions.

Improvements to customer experience for over-the-air software updates.
BMW already has over 60 models on the world’s roads that are fully updateable, some 10 million vehicles in all – a benchmark figure for the industry. Customers have successfully performed far in excess of 15 million updates in their BMWs. This vast experience was used to make targeted improvements to the update capability and update process for the new BMW iX3. Executing the updates will also be made even easier. If the Automatic Update option is activated, the BMW iX3 will take care of all steps apart from the final confirmation for installing the update. Even the most extensive updates of the vehicle’s software will take no more than 20 minutes. Further information on the current software version and availability of new updates can be found at any time by opening the “My Vehicle” app in the BMW iX3.

Personalization from before the word go: new Onboarding Wizard and far greater range of functions in the My BMW App.
A brand new vehicle with its vast array of digital functions can seem like a daunting prospect at first. The Onboarding Wizard in the iX3 has undergone a fundamental overhaul in order to offer customers an optimum user experience right from their first encounter with it. Following initial registration with their BMW ID, it guides the customer through the vehicle’s key functions. These include setting up the BMW Digital Key, pairing a smartphone via Bluetooth, and adjusting the BMW Intelligent Personal Assistant. The My BMW App allows customers to start personalizing their BMW iX3 before they have even taken delivery of it. Locations such as “Home” or “Work” can be set, for instance, or a profile picture added.

Apple CarPlay and Android Auto smartphone integration.

Wireless use of Apple CarPlay and Android Auto is also included as standard in the new BMW iX3. Any available metadata for media titles or route guidance that are active in the current mode is shown to the driver in the BMW Panoramic Vision and optional BMW 3D Head-Up Display in an intelligently presented form. The QuickSelect widgets continue to be available in the Central Display’s home screen, while the content projected from the smartphone is embedded alongside them so that it fits in with the display’s shape. Once linked, the Apple CarPlay / Android Auto icon will be added to the menu bar, allowing the projected content to be displayed in full screen mode.

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 51 BMW automobile retail centres, 26 BMW motorcycle retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                             

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

905-428-5366 / jean-francois.taylor@bmwgroup.ca

Munich/Miramas. The development of the first Neue Klasse series production model is on the finishing straight: prototypes of the next-generation BMW iX3 are currently undergoing extensive testing in Miramas, southern France. The Sports Activity Vehicle (SAV) will celebrate its world premiere at the IAA Mobility 2025 in Munich in September and roll off the production line at the new BMW Group plant in Debrecen (Hungary) starting at the end of the year. “Longer range, faster charging, an all-new display and operating concept, and the intelligence of four superbrains are the distinguishing features of the Neue Klasse. With the upcoming BMW iX3 – the first model of the new car generation – we are introducing fundamental technology upgrades with the clear aim of raising the typical BMW driving pleasure to a whole new level,” says Mike Reichelt, Head of Neue Klasse BMW. “With the all-new BMW iX3, we bring our revolutionary technologies into series production for the first time, and we can hardly wait to see it in action on the road. All future BMW models, regardless of powertrain type, will benefit from the innovations and technology clusters of the Neue Klasse."

The new technologies at a glance:

• The revolutionary display and operating concept BMW Panoramic iDrive provides perfect driver orientation and sets yet another new benchmark.
• Charge faster, drive further: the all-electric 6th generation powertrain (Gen6) sets standards in performance and efficiency. The new BMW iX3 50 xDrive has an estimated electric range of up to 643 km / 400 miles (EPA) and can be charged to provide a range of more than 350 km maximum (WLTP) in just 10 minutes*.
• The Heart of Joy control computer and the BMW Dynamic Performance Control software stack raise the dynamic potential of electric powertrains to a new level.

BMW Panoramic iDrive: “Hands on the Wheel, Eyes on the Road”.

The BMW Panoramic iDrive shows all relevant driving information in the driver’s ideal line of sight and maximizes ergonomic efficiency and safety. Four elements come together to make a unique user experience:

• BMW Panoramic Vision: information is projected onto a black printed surface in the windscreen from A-pillar to A-pillar.
• 3D Head-Up Display: the optional BMW 3D Head-Up Display projects information for navigation and automated driving into the driver’s direct field of vision above the BMW Panoramic Vision Display.
• Central Display with matrix backlight technology: the free-cut-design display is in an ergonomically ideal position near the steering wheel.
• Shy-tech multifunction steering wheel: buttons are illuminated when functions are available; relief-like structure and active haptic feedback enable intuitive operation without the driver having to take his or her eyes off the road.

The BMW Panoramic iDrive runs under the BMW Operating System X, also a new development. It offers extensive customizability, intelligent support for the driver and extensive software updates. BMW’s motto “Hands on the Wheel, Eyes on the Road” is redefined with a well-balanced mix of physical controls and digital functions. BMW Panoramic iDrive will ensure user-friendly and intuitive operation in every vehicle segment and with every powertrain concept.

Next generation of electric powertrains. The high-voltage battery concept for the 6th generation of BMW eDrive technology (Gen6) is fundamentally new, and together with the revised electric drive system portfolio, offers an optimum solution for all vehicle segments. The Gen6 system will be making its debut in the BMW iX3 and will then be rolled out across all vehicle segments.
The centerpiece of the high-voltage battery – the BMW cylindrical battery cell – has an energy density of 20 per cent greater that the prismatic cells previously used. The cells are integrated directly into the high-voltage battery, which plays an important role in the body structure of Neue Klasse models.

Charge faster, drive further.
The Gen6 introduces a major leap forward for our customers and the BMW iX3 is the first to benefit. With 400kW maximum charging, our customers can add over 350 km* maximum (WLTP) to their vehicle’s range in just 10 minutes. Gen6 technology allows users to monitor the charging performance and curve live via the My BMW App. 800V technology is paving the way for rapid charging. Charging at 400V DC charging stations will, of course, still be possible.
The high energy content of the high-voltage battery, together with the efficient design of the powertrain and the overall vehicle, enables an estimated range of up to 643 km (EPA). 

Further charging-related innovations.
Making the charging process even more user friendly is the intelligent charging flap, which detects when the driver is intending to stop to charge the car and opens (and then closes) automatically. One of the triggers for opening the flap is AI-assisted: if the customer approaches a familiar or learned charging point, the progress towards it reveals an intention to charge and the flap opens.

The SoP of the new BMW iX3 will also introduce extensive bidirectional charging functions – to-Load, to-Home and to-Grid:
Vehicle-to-Load (V2L) turns the vehicle into a powerful mobile powerbank (up to 3.7 kW in Europe) and supplies energy for one or several consumers, wherever customers need it. Bidirectional charging capability turns the BMW iX3 into an at-home energy storage unit. Vehicle-to-Home (V2H) helps customers to reduce costs. Vehicle-to-Grid (V2G) sets new standards for the integration of the vehicle into the energy market. Both functions contribute to lowering emissions and increasing the use of regenerative energy sources. In this way, the BMW Group demonstrates that it is part of the solution as we work towards energy transformation.

Providing the key to bidirectional charging alongside the technology involved, the new BMW Wallbox (DC) offers 19.2kW charging and discharging depending on the market. The BMW charging equipment has been redesigned and is now easier to use, and now also includes selected adapters e.g. for vehicle-to-load (V2L) use cases.

The BMW driving experience with the Heart of Joy. The level in sheer driving pleasure.
The "superbrain" Heart of Joy in the Neue Klasse raises driving dynamics to a new level. Together with the BMW Dynamic Performance Control software stack, the Heart of Joy is pivotal to powertrain, brakes, recuperation and sub-functions of the steering system. It processes information ten times faster* than previous systems and therefore responds more directly than ever to the driver’s command.

Fewer control inputs are required, directional stability is more precise and stable. As a result, the vehicle develops consistent and reproducible cornering characteristics and can be steered intuitively.

Powertrain and braking functions also work together harmoniously to decelerate the vehicle. Recuperation can be used across the whole speed range down to a standstill. Indeed, in 98 percent of cases, the vehicle can be brought to a standstill without applying the friction brakes – without noise or jolts.

The Heart of Joy and BMW Dynamic Performance Control raise the BMW driving experience to a new level – from standstill to dynamic limits.

Further development of driver assistance systems using the intelligent high-performance computer “Superbrain of Automated Driving”
BMW Group’s latest driver assistance systems are among the world’s best. The new BMW iX3 ushers in the rollout of the next technology generation. This is in keeping with BMW’s ADAS (Advanced Driver Assistance System) philosophy: “Always smart, symbiotic, and safe”.

The BMW Group merges the proven, rule-based assistance system with a new system based on AI. In an optimum symbiosis, this combination supports the driver even more precisely and reliably in challenging situations on the road. The Superbrain of Automated Driving pools all customer functions for automated driving and has a 20 times faster processing speed than the previous system. The new automated driving and parking functions are based on cutting-edge sensor, software, processor, and mobile communications technology.

The basic model of the BMW iX3 offers functions like lane change warning, road priority warning, safe exit, and assisted view. Safe exit uses side-mounted radars to monitor traffic next to the car while stopping and warns the driver of approaching objects. The new Assisted View shows the latest driving situation precisely and in detail alternatively in the Central Display, the Panoramic Vision, or 3D Head-Up Display. The motorway assistant with automatic lane change will be available with extended features in the BMW iX3. Upon request, it can assist drivers from when they join a motorway to when they leave it and allow drivers to take their hands off the steering wheel for long periods. This assistant remains active even during automated motorway changes along an active navigation route. The new Motorway & City Assistant helps the driver in complex driving situations in urban areas, e.g. through tight corners or roundabouts. It brakes automatically at red traffic lights and moves off again or sounds an audible signal when lights turn green.

Symbiotic driver assistance, as it is known, enables perfect interaction between tech and driver regarding both comfort and safety functions, and creates a seamless transition between cooperative steering and – a world first – cooperative braking.

When the function is active, the driver can influence the system at any time without causing the assistant to be switched off by turning the steering wheel or applying brakes just a little in order to adjust the responses of the system.

The parking functions can be activated intuitively and offer an AI-based selection of parking assistance services, parking space recognition, maneuver planning, and an improved parking experience. Extended monitoring functions help the driver to avoid damage to the vehicle while parking the car.

Neue Klasse innovations are AI-based, smart and update-compatible. Thanks to the all-new electronics and software architecture with four superbrains (high-performance computers), the new BMW iX3 is now noticeably more intelligent in everyday situations – e.g. with the advanced driver assistance systems and improved voice assistant BMW Intelligent Personal Assistant. Due to the powerful BMW Cloud, the new electronics and software architecture of the new vehicle generation is ready for numerous smart features, which customers can benefit from via over-the-air updates after the market launch.

A large number of the patent applications filed by BMW in recent years have come about as part of the development of technologies for the Neue Klasse – e.g. in the projection technology for the BMW Panoramic Vision, in the innovative control functions of the Heart of Joy, in the battery management and cell contacting system of the high-voltage battery, in the new electric motor, and in the new, zonal vehicle electrical system. 

* As this is a development-phase prototype, the figures given are provisional. Energy consumption information according to WLTP is not yet available.
If you have any questions, please contact:

Corporate Communications

Matthias Schepke,
Corporate Communications and Governmental Affairs
Press Spokesperson Neue Klasse
Mobile: +49-151-601-90450
Email: matthias.schepke@bmw.de


Matthias Bode,
Press Spokesperson BMW Compact Class and BMW iX3
Mobile: +49-151-601-61742
Email: matthias.bode@bmwgroup.com


Internet: https://newsroom.bmwgroup.com/global/en
Email: presse@bmw.de


The BMW Group

With its four brands BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger cars and more than 210,000 motorcycles worldwide. Profit before tax in the financial year 2024 was €11.0 billion, and revenue €142.4 billion. As at 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of BMW Group’s corporate strategy covering supply chains and production of all products until they reach the end of their use phases. 


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Debrecen. The future BMW Group plant in the Hungarian city of Debrecen is on the finish straight as the ramp-up of the assembly line sees the heart of the plant come to life. This is the beating heart of all the technologies in the plant, and also where the most employees work. The assembly launch thus marks the reaching of another milestone.

“Our highly efficient and ergonomic assembly line immediately started running without any issues,” said Hans-Peter Kemser, Managing Director BMW Group Plant Debrecen. “We achieved this thanks to virtual planning and tests, as well as the outstanding collaboration between our new, highly motivated employees in Debrecen and our experts within the BMW Group’s global production network.”

In assembly, the individual components and systems are installed in the painted body – at the end of the process, a car ready to drive rolls off the production line. The innovative vehicle architecture of the Neue Klasse opens totally new possibilities with regard to assembly: greater efficiency thanks to modularisation, fewer different connecting elements, and a simplified installation of the wiring harness. An innovative cockpit assembly also accelerates the process.

The BMW Group Plant Debrecen is already producing test vehicles for the first model of the Neue Klasse: the new BMW iX3.* Thus, the new plant is gradually ramping up for series production.

Neue Klasse allows simple, fast assembly process

A number of features of the Neue Klasse are new territory for everyone. Unlike in previous models, the cable harness is divided into multiple parts, making it easier and more ergonomic to install. The zonal wiring harness architecture requires 600 fewer metres of wiring and weighs 30 percent less than the previous generation.

On the other hand, some components are modularised when one module is formed from many small individual parts. The variation of connecting elements has also been radically reduced for the Neue Klasse. This in turn reduces the number of different plugs, screws and clips. All of this makes assembly significantly more simple. 

Furthermore, with the Neue Klasse, a wide range of quality checks can be performed digitally whilst still on the production line. This procedure will also be implemented at other sites after its initial use in Debrecen. The next point of use will be the home plant in Munich, which will produce the sedan model of the Neue Klasse as of 2026.

The innovative cockpit assembly accelerates processes at Plant Debrecen. It is one of the most compact in the BMW Group’s production network, yet still allows full flexibility and variety. As at Plant Lydia in China, cockpit pre-assembly is located right next to the main line. Once the cockpit has been pre-assembled, it is then installed directly in the vehicle just a few metres ahead.

Assembly in Debrecen adopts innovations from existing plants

When planning the new production site in Hungary, the BMW Group used a completely virtual design process. In line with the principles of the BMW iFACTORY, the tried-and-tested standards and high-tech solutions from existing plants were referred to many times. For example, many ideas and proven structures from Plant Lydia in China and Plant Leipzig can be found in the assembly in Debrecen.

Further development of the finger structure from Leipzig

These structures include the so-called finger structure, or comb structure, which the BMW Group developed specifically for Plant Leipzig, which opened in 2005. This structure allows supply parts and preassembled modules to be transported directly to the assembly lines. A record proportion of parts, up to 80%, can be delivered directly in Debrecen, as the fingers will enjoy logistics supply from both sides for the first time. This is the highest ratio in the BMW Group’s production network. The finger structure allows subsequent extension and the integration of further assembly steps – flexibility is a characteristic of production at the BMW Group.

Production processes, as at Plant Lydia in China

Plant Lydia in China was also an inspiration for many structures and processes in the assembly. The plant opened in 2022 and was the first BMW Group site to be completely planned and simulated in the virtual world from the outset. The shop floor for the assembly line and complete conveyor system in Debrecen are set up identically. Therefore, the technology was available quickly and had already been tried and tested, simplifying the commissioning of a completely new production line.

Series production of the new BMW iX3 set to start at the BMW Group Plant Debrecen in late 2025. The Hungarian plant has been designed specifically for the production of all-electric vehicles. As with the start of any new model or new plant, production capacities are increased gradually after start of production. The plant in Debrecen will be the first automobile plant in the BMW Group to operate entirely without the use of fossil fuels during normal operation.

*Since this is a pre-production model, consumption data for the new BMW iX3 is not available at this time.

Goodwood. All eyes will be on BMW M GmbH at the 2022 Goodwood Festival of Speed, as BMW’s legendary Motorsport division celebrates five decades of success. Festivalgoers will witness the world premiere of the first-ever BMW M3 Touring and the UK premiere of the new BMW M4 CSL, as both take to the hill throughout the world-famous four-day event. All this against the backdrop of a striking central feature sculpture on the lawn of Goodwood House, designed as a homage to 50 years of motorsport excellence as it showcases some of the most iconic models from BMW M. Elsewhere, visitors will be able to see – and in some cases, drive – the latest models from BMW’s exciting range, including the new BMW iX1, i7, i4 and iX M60.

For the first time in its history, the BMW M range will be complemented by a BMW M3 Touring which is a distillation of the technological prowess and know-how from the BMW M3 and M4 family, combined with the practicality of a five-door touring model. This latest BMW M model will be unveiled at BMW M at Trackside at 10:00 am (BST) on Thursday 23 June, alongside a high-performance M3 Touring with Performance Parts, and can then be seen on the Hillclimb in the ‘First Glance’ category every day of the Festival.

Alongside the M3 Touring and BMW M3 Touring MotoGP Safety Car on the hill will be the new BMW M4 CSL, celebrating its UK premiere. This ultimate, track-honed, two-seater coupe is defined by a 40hp power hike over the current BMW M4 Competition Coupé to 550hp, while meticulous weight-saving measures – including the use of carbon-fibre for the roof, bonnet and boot lid – achieve a 100kg reduction in overall weight (in standard specification in the German market). As a result, the new BMW M4 CSL has recorded the best-ever lap-time for a BMW road car at the Nürburgring’s Nordschleife circuit.

With BMW M GmbH as the honoured marque, the Central Feature in front of Goodwood House will present an eye-catching display of BMW M cars past, present and future. BMW UK will add its legendary BMW 3.0 CSL to the Central Feature, while BMW Group Classic is providing three further examples: the BMW M1 Procar from the late 1970s; a WTCC BMW 3 Series E90; the Le Mans winning 1999 BMW V12 LMR. The display is completed by the BMW M LMDh racecar, that will debut next year.

Besides providing historic BMW M cars for the Central Feature, BMW Group Classic will bring four additional famous race cars to Goodwood’s Hillclimb. Pedro Piquet (BRA), son of three-time F1 World Champion Nelson Piquet, will drive the world’s first turbo-charged F1 World Champion car, the 1983 Brabham BMW BT52.

Steve Soper (UK) will climb the hill in the BMW V12 LMR on Thursday. He is followed by Markus Flasch (CEO of BMW M GmbH, 2018-2021), who will be in the driver’s seat on Friday, Saturday and Sunday.

HRH Leopold Prince of Bavaria (GER) will drive the sharknose BMW 635CSi and Bruno Spengler (CAN) will drive his famous BMW Z4 GTR which features the Michel Vaillant Design from the 2015 Spa-Francorchamps 24h race.

For many, BMW M at Trackside will form the focal point for the long weekend’s celebrations. Crowned by an original BMW M1, the stand will host iconic models from BMW M’s illustrious past, from the legendary BMW M3 E30 to the revered BMW M3 CSL E46. They will take their place alongside a thrilling line-up of modern-day BMW M greats, from the ultimate 635hp BMW M5 CS and track-honed BMW M4 GT3 to the exclusive new BMW M850i Convertible and innovative electric BMW i4 M50. Visitors will be able to catch a glimpse of the future for BMW M, with the innovative BMW Concept XM, a vision of uncompromising high performance and extravagant luxury.

The Stable Yard – once again dedicated to BMW’s latest range of all-electric and electrified models – will offer the chance to see the stunning BMW i Vision Circular, a concept which illustrates the company’s determination to become the most sustainable manufacturer. Optimised for the circular economy and with the goal of achieving 100% recycled and recyclable material use, the BMW i Vision Circular offers a view of a compact yet luxurious fully-electric vehicle with a focus on sustainability for the year 2040.

BMW’s sustainability focus is equally apparent in the new BMW i7, on display in The Stable Yard following its recent unveiling. The latest version of the brand’s flagship saloon is set to redefine the luxury segment with new levels of electrification and digitalisation. Its state-of-the-art all-electric drivetrain is complemented by a blend of luxurious interior design and an astonishing entertainment experience, with the multi-sensory BMW iDrive and unique 31.3-inch 8K BMW Theatre Screen. These attributes are further displayed in the powerful new BMW M760e, a plug-in hybrid with 571hp that delivers scintillating performance yet achieves remarkable efficiency.

The recently revealed BMW iX1 will make its UK debut at Goodwood Festival of Speed, representing another first at the Stable Yard. The third-generation BMW X1 features a sharper design, across-the-board sustainability and cutting-edge digital innovations. Available for the first time with an all-electric drive system, the BMW iX1 xDrive30 is set to offer an electric driving range between 257 – 272 miles (WLTP, provisional figures).

These models will also be joined by the company’s technology flagship, the new BMW iX M60, a fully-electric Sports Activity Vehicle that combines emissions-free driving pleasure and sporting agility with lounge-style luxury and comfort. Powered by two BMW M eDrive electric motors to provide intelligent BMW xDrive all-wheel-drive capability, the BMW iX M60 can accelerate from 0-62 mph in a seamless 3.8 seconds, yet still achieve up to 348 miles (WLTP) of driving range on a single charge.

Members of the public will be able to experience the BMW iX M60’s searing performance for themselves during Friday’s ‘Electric Only’ Motor Circuit Test Drives, where they’ll also be able to take to the circuit behind the wheel of the new BMW i4, the brand’s first-ever fully-electric Gran Coupé, and the practical BMW iX3.

Frank van Meel, CEO of BMW M, said: “There can be no better place to celebrate our 50th anniversary than among our fans at this year’s Goodwood Festival of Speed, surrounded by the iconic cars that have cemented our position in motorsport history. But we’ll also spend our time at the world-famous event looking to the future, with a selection of exciting new models from our innovative electrified line-up, and the global premiere of the eagerly-anticipated first-ever BMW M3 Touring.”

The Goodwood Festival of Speed is being held over four days from 23-26 June 2022.

The BMW iX3’s integration in the new Marvel Studios film coincides with the launch of the updated model. The new features introduced for the iX3 in September 2021 primarily affect the design of the exterior, and there are also changes for the interior and equipment. The update brings the BMW iX3 closer stylistically to the new family of BMW premium electric vehicles headlined by the BMW iX and BMW i4.

Along with the BMW iX3, the BMW M8 sports car in melbourne red (BMW individual color) also makes an appearance in the film. Both take center stage in action-packed set pieces that showcase the power and agility of both vehicles.

About Marvel Studios’ “Shang-Chi and The Legend of The Ten Rings”.

Marvel Studios’ “Shang-Chi and The Legend of The Ten Rings” stars Simu Liu as Shang-Chi, who must confront the past he thought he left behind when he is drawn into the web of the mysterious Ten Rings organization. The film also stars Tony Leung as Wenwu, Awkwafina as Shang-Chi’s friend Katy and Michelle Yeoh as Jiang Nan, as well as Fala Chen, Meng’er Zhang, Florian Munteanu and Ronny Chieng.

“Shang-Chi and The Legend of The Ten Rings” is directed by Destin Daniel Cretton and produced by Kevin Feige and Jonathan Schwartz, with Louis D’Esposito, Victoria Alonso and Charles Newirth serving as executive producers. David Callaham & Destin Daniel Cretton & Andrew Lanham wrote the screenplay for the film, which opens in global cinemas beginning in September and releases in U.S. theaters September 3, 2021.

Munich. BMW i is preparing to launch the next generation of solely electrically powered models. Three of the brand’s electric models are currently going through a key phase of their series development process at the BMW Group’s winter test centre in Arjeplog, Sweden. Together with the BMW iX3 already due to go on sale next year, the BMW i4 and the BMW iNEXT, being brought to market in 2021, are also completing an intensive test programme. Within the framework of comprehensive vehicle testing, their drive and suspension components are being put to the test under extreme weather and road conditions. The testing area situated at the edge of the Arctic Circle provides the ideal requirements for this purpose. On the icy surfaces of frozen lakes, on snow and in the bitter cold, the electric motors, the high-voltage batteries and the power electronics of BMW eDrive technology as well as the suspension control systems are demonstrating their high level of performance and reliability.

The latest chapter of the BMW Group electrification strategy will be heralded by a Sports Activity Vehicle. Starting next year, the BMW iX3 will already feature the fifth generation of BMW eDrive technology for the first time. An exceptionally powerful electric motor and a high-voltage storage unit featuring state-of-the-art battery cell technology facilitate purely electric driving pleasure in a new dimension. With a range of over 400 kilometres* and the possibility to use DC charging stations with a capacity of 150 kW to charge its battery, the first all-electric SAV is ideally suitable for day-to-day use and long-distance travel. The BMW iX3 will be the first model produced for the entire global market by the BMW Brilliance Automotive Joint Venture at the Chinese production location in Shenyang.

The BMW i4 delivers locally emission-free driving pleasure combined with outstanding sportiness. The four-door coupe positioned in the premium midrange segment combines a dynamic design with inspiring performance and a high level of ride comfort. Fifth-generation BMW eDrive technology featured by the BMW i4 facilitates a range of over 600 kilometres*. Moreover, the electric motor’s spontaneous power development can be utilised above all to achieve a dynamic driving experience. The BMW i4 sprints from a standstill to 100 km/h in a mere 4 seconds and reaches a top speed of over 200 km/h. The BMW i4 will be produced at the BMW Munich plant starting 2021.

With the proportions and dimensions of a luxury Sports Activity Vehicle, a fifth-generation electric drive unit and systems for highly automated driving, the BMW iNEXT embodies the future of driving pleasure in a particularly comprehensive way. As the BMW Group’s future modular construction system, it combines the latest innovations in the areas of design, automated driving, connectivity, electrification and services (D+ACES) defined by the NUMBER ONE > NEXT corporate strategy. BMW eDrive ensures a range exceeding 600 kilometres*. Furthermore, the car is equipped with the latest connectivity features and designed for Level 3 automated driving. The BMW Group’s new technology flagship will be produced at the BMW Dingolfing plant as from 2021.