Richmond Hill, ON.  BMW Canada is excited to announce the launch of the 2027 BMW M4 Coupe M Legacy Edition, a special commemorative model marking 40 years since the debut of the original high-performance coupe, known then as the M3 Coupe. This exclusive edition is offered on both the M4 Coupe and M4 Competition Coupe (M xDrive), designed specifically for Canadian enthusiasts who appreciate BMW M’s legendary blend of performance, innovation, and motorsport heritage.

A Legacy of performance and precision.

The BMW M4 continues the tradition of the M3 lineage as a high-performance sports coupe that delivers exhilarating driving dynamics with everyday usability. Powered by a 3.0-litre M TwinPower Turbo inline 6-cylinder engine, the M4 generates up to 523 horsepower (Competition variant), providing a thrilling and precise driving experience on both road and track.

Exclusive features of the M4 Coupe M Legacy Edition.

• Distinctive 826M style wheels in an exclusive gold bronze finish — a unique colour option previously only offered on CS models, now tailored to the 826M style wheel on this edition to enhance its striking presence.
• Black painted M graphics elegantly flow from the hood - featuring the iconic “M” in the design - across to the trunk lid. This factory-applied graphic package is a first for the Canadian market and adds a bold, dynamic touch that honours M’s racing heritage.
• M Alcantara steering wheel brings an authentic motorsport feel, previously reserved for special models such as the CS and CSL, now standard in this edition for enhanced driver engagement.
• Historic M paintwork options: Available in Laguna Seca Blue, Velvet Blue Metallic, and Imola Red II - each a celebrated colour from BMW M’s storied past, these BMW Individual Manufaktur paint finishes pay tribute to the vibrant palette of the historical M logo itself.
• Fully loaded with M Carbon Bucket Seats, Black Full Merino Leather, Nappa Leather Dashboard, Carbon Fibre Interior Trim, and M Driver’s Package.

Strong Canadian market for BMW M Models.

In 2025, Canada ranked as the number two global market for BMW M vehicles by share of sales and consistently ranks among the top markets every year, reflecting the country’s strong passion and appreciation for high-performance M models. The M4 Coupe M Legacy Edition celebrates this success and the deep connection Canadian drivers have with the BMW M brand. This limited-edition model is a tribute to the enthusiastic Canadian M community and BMW’s commitment to delivering exclusive, high-performance vehicles tailored to their tastes.

Availability and more information.

The 2027 BMW M4 Coupe M Legacy Edition is a Canadian-exclusive and limited to 40 units. Base prices for the M Legacy Edition are $115,500 CAD for the M4 Coupe and $124,500 CAD for the M4 Competition Coupe. These vehicles will be built in Germany as of June 2026 and will arrive at BMW retailers across Canada in Q3 2026. For detailed specifications, pricing, and ordering information, visit www.bmw.ca or contact your local BMW retailer.

-30-

BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 51 BMW automobile retail centres, 26 BMW motorcycle retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact: 

Marc Belcourt
Director, Corporate Communications
BMW Group Canada
marc.belcourt@bmwgroup.ca                                               

Jean-Francois Taylor
Product and Technology Manager, Corporate Communications
BMW Group Canada
jean-francois.taylor@bmwgroup.ca

To celebrate the 46th birthday of the nine-time motorcycle world champion Valentino Rossi, BMW M GmbH has showcased the BMW M4 CS Edition VR46 (combined fuel consumption: 10.2 l/100 km; combined CO₂ emissions: 232 g/km acc. WLTP, CO₂ class: G)*. Designers and product experts from BMW M worked closely with the current BMW M works driver to develop the exclusive edition model sporting Rossi’s world-famous number 46. “The Doctor”, or “Il Dottore”, was personally involved in the design process for the two distinctive Sport and Style design variants, each of which is limited to 46 cars. Having adopted “46” from his own father, the exceptional Italian racing driver retained the number throughout his career as it became his trademark and never even swapped it with the #1 of a reigning world champion. Every single BMW M4 CS Edition VR46 rolled off the production line at the BMW Group Plant Dingolfing between February and May – the result of a unique combination of large-scale processes and manual paintwork expertise.

The BMW M4 CS Edition VR46 "Style" and "Sport" variants will be on display at the Concorso d'Eleganza Villa d'Este 2025 from 23 to 25 May on the shores of Lake Como.

Tailor-made exclusivity and craftsmanship
The BMW M4 CS Edition VR46 boasts special BMW Individual paint finishes that blend perfectly with the many exposed carbon surfaces. The Sport variant captivates thanks to a finish in Marina Bay Blue metallic with outsized “46” graphics in Tanzanite Blue metallic and bright yellow accents on the BMW M kidney grille, the brake calipers and the forged light-alloy wheels. In the “Style” design variant, the bodywork comes in matte Frozen Tanzanite Blue metallic, with the “46” in Frozen Marina Bay Blue metallic. The carbon-fibre roof of both variants is adorned with the VR46 logo and Rossi’s signature. Both the bonnet and the roof were manufactured and individually painted at BMW Group Plant Landshut. The component plant also provided the lightweight high-precision struts for the engine compartment and engine parts such as the crankcase and the cylinder head, which were installed in the high-performance drive system at BMW Group Plant Steyr.

Special production processes at BMW Group Werk Dingolfing
The production of the BMW M4 CS Edition VR46 reveals the impressive levels of flexibility and skill applied to manufacturing exclusive small-batch series at BMW Group Plant Dingolfing. The Jeff Koons edition models for the BMW 8 Series and the 50 examples of the BMW 3.0 CSL first saw the light of day at the Bavarian plant, where high-tech manufacturing and craftsmanship go hand in hand, in the paint shop in particular.

For the BMW M4 CS Edition VR46, an underlying colour tone was applied as primer before the cars were removed from the series production process. The entire paintwork surface was then sanded down to improve the adhesion of the subsequent paint layers. The paintwork experts in Dingolfing then applied specially-made stencils to mask the “46” and other design elements, such as the bright yellow lines on the rear end and the A-column, before adding the contrast colour to the masking film. Once all the layers of paint had dried and the masking film had been removed, a clear varnish coating was added to the design area by hand and then sanded down – after drying again – to guarantee seamless transitions and a flawless surface. The cars then returned to the regular series production process to receive another layer of clear varnish and for the installation of the carbon-fibre roof that was manufactured in Landshut. Overall, each car required 20 hours’ work from a small team of four hand-picked paint experts to complete the exclusive BMW Individual paint finish on the BMW M4 CS Edition VR46.

Vehicle assembly: components and interior characterised by VR46
The next step in the production process took the edition cars to Dingolfing for assembly. The exclusive design is also reflected in the installed components, such as the bumpers specially painted in Landshut, and on the inside of the car. Night Blue dominates in the interior, with yellow accents. The M Carbon bucket seats have a shoulder area in Sao Paulo Yellow, with yellow contrast stitching and a yellow centre marker on the steering wheel. The headrests and door sill trims feature a prominent yellow VR46 logo, while the carbon-fibre centre console of all examples features a “1/46” badge. Having passed extensive quality controls, the cars of this exclusive edition are now ready for delivery to the two sets of 46 customers around the world.

Includes a “once in a lifetime” experience for customers
Customers who purchase one of the 405 kW/550 HP BMW M4 CS Edition VR46s also enjoy the added value of a “once in a lifetime” experience: an exclusive personal meeting with Valentino Rossi at his home, the VR46 Motor Ranch in Tavullia (ITA), and a BMW M Driving Experience with current BMW M models at the Misano World Circuit Marco Simoncelli. Rossi, at the wheel of a BMW M4 GT3, won GT World Challenge Europe Sprint Cup races at his home circuit in both 2023 and 2024 and is aiming to complete a hat-trick this year. “The Doctor” has been a BMW M works driver since the start of the 2023 season, plying his trade at the wheel of a BMW M4 GT3 for BMW M Team WRT, having called time on his motorcycle career at the 2021 season finale and turned his attention solely to car racing. He had already attended multiple tests in Formula 1 race cars and made guest appearances in rallies and endurance races. The Italian has been competing as a BMW M works driver in the GT World Challenge Europe, with the 24 Hours of Spa (BEL) as a highlight, as well as racing in the legendary 24 Hours of Le Mans (FRA) or at the Bathurst 12 Hour (AUS), where he celebrated second place in the BMW M4 GT3 at the opening round of this season’s Intercontinental GT Challenge (IGTC).

Creating a legend on two wheels
“Il Dottore” had already become a living legend and global motorsport and style icon on two wheels. With nine world championships and no fewer than 115 Grand Prix victories to his name, he is one of the three most successful motorcycle racers in history. Rossi claimed his first world title in the 125cc class in 1997. Two years later, he added the title in the 250cc class. In 2000, he took the step up to what was the top Grand Prix category, the 500cc class, in which he was crowned world champion in 2001. Rossi remained the dominant force when this category was replaced by the MotoGP class the following year. By 2005 he had added a further four world titles, and numbers eight and nine were to follow in 2008 and 2009. VR46 became a world-famous trademark – and Rossi’s home town of Tavullia even reduced its speed limit from the usual 50 km/h to 46 km/h in his honour.

Richmond Hill, ON.  The #46 is now 46 – and BMW M has the perfect present to mark the birthday of nine-time motorcycle world champion and current BMW M works driver Valentino Rossi (ITA): the BMW M4 CS Edition VR46. This exclusive edition, produced at BMW Group Plant Dingolfing, is available in two distinctive design variants: Sport and Style. “The Doctor” himself was personally involved in the design process for the two versions, both of which will be built in a limited run of 46 cars. The world-famous number, which is Rossi’s trademark, features prominently in several places on and inside the BMW M4 CS Edition VR46 – for example, on the doors and the roof, which is made of carbon-fibre-reinforced plastic (CFRP).

Purchasing a BMW M4 CS Edition VR46 also comes with a once-in-a-lifetime experience comprising an exclusive, personal meeting with Valentino Rossi at his home – the VR46 Motor Ranch in Tavullia (ITA) – and a BMW M Driving Experience at the Misano race circuit (ITA).

"There is no other brand that has motorsport so deeply rooted in its DNA as BMW M. I am proud to be a BMW M works driver, and to share this passion. The fact that there is now a special VR46 edition, in which I was involved from the very beginning of the design process, makes me proud. When I see the BMW M4 CS Edition VR46 out on the road or on the racetrack later, it will be very cool,” says Valentino Rossi about the edition and the collaboration with BMW M.

Exclusive BMW Individual paint finishes and special exterior and interior details
One way in which the BMW M4 CS Edition VR46 differs from the BMW M4 CS is its two exclusive BMW Individual paint finishes, which blend perfectly with the many exposed carbon surfaces, such as the indents in the bonnet. Other distinctive features include a host of exclusive exterior and interior details. The overall colour concept of the two design versions is inspired by Valentino Rossi’s preferred tones and expressive visual style. For example, the “Sport” has a finish in Marina Bay Blue metallic, while both sides of the car display an outsized “46” in the darker Tanzanite Blue metallic.

In the “Style” design variant, the bodywork comes in matt Frozen Tanzanite Blue metallic, with the “46” this time in Frozen Marina Bay Blue metallic on both sides.

In a nod to Rossi's favoured colour scheme, the BMW M kidney grille outline and one of the V spokes in the forged M light-alloy wheels – which, as on racing cars, indicates the position of the tire valve – are painted in bright yellow, as are the brake calipers with M logo and an accent strip over the door frames of the “Sport” variant. The carbon-fibre roof – like the sides of the car, painted by hand – is adorned with a large VR46 logo (also in yellow, of course) and Rossi’s signature. The tailgate features VR46 lettering.

The yellow accents continue in the interior of the BMW M4 CS Edition VR46, which is predominantly Night Blue. The M Carbon bucket seats come with Merino leather upholstery in the Black/Night Blue colour combination. The Sao Paulo Yellow of the Alcantara shoulder area creates an exclusive contrast. The head restraints, like the door sill trims, feature a prominent yellow VR46 logo. Furthermore, the M Alcantara steering wheel with three-spoke design and flat-bottomed rim comes with yellow contrast stitching and a yellow centre marker. On the carbon-fibre centre console of all examples of the Edition VR46 is a badge stating “1/46”, identifying each Sport or Style car as one of the limited run.

Six-cylinder in-line engine with 543 hp
The beating heart of the BMW M4 CS Edition VR46 is a high-revving 3.0-litre, six‑cylinder in-line engine with M TwinPower Turbo technology. This power unit has had track performance as its raison d’être from day one of its development. The increase in the maximum charge pressure of the two mono-scroll turbochargers to 2.1 bar and model-specific tweaks to the engine management mean the edition model’s engine now generates 543 hp, which is relayed to the road via an eight-speed M Steptronic transmission, the M xDrive intelligent all-wheel-drive system and the Active M Differential. Lightning-fast power development and optimized traction enable the car to accelerate from 0 to 100 km/h in 3.4 seconds, and from 0 to 200 km/h in 11.1 seconds. When applying the “1-foot rollout” method**, the figures read 3.1 seconds for the sprint from 0 to 100 km/h and 10.8 seconds for 0 to 200 km/h. Acceleration from 80 to 120 km/h takes 2.6 seconds in fourth gear and 3.3 seconds in fifth. The top speed of the edition model, which comes with the M Driver’s Package as standard, is electronically limited to 302 km/h.

Contributing to the excellent engine response is a model-specific engine mounting with increased spring rates. The rigid connection between the power unit and the vehicle’s structure enables particularly direct transmission of its power to the drivetrain every time the driver presses the accelerator. The oil supply system – like the cooling system – is designed to handle the specific challenges of track use, including consistently high revs and extreme lateral acceleration. The engine’s power delivery is accompanied by the emotionally stirring soundtrack generated by the dual-branch exhaust system, which features electrically controlled flaps, a titanium rear silencer with weight-minimizing design and – in customary M fashion – two pairs of tailpipes painted in matte black.

Model-specific tuning for chassis technology and control systems
The chassis technology for the new BMW M4 CS Edition VR46 has been tuned precisely to the performance characteristics of the engine, the overall vehicle concept and its weight distribution. The individually tuned axle kinematics and bespoke wheel camber settings, dampers, auxiliary springs and anti-roll bars serve to optimize steering precision, transmission of lateral control forces when cornering, spring and damping response, and wheel location. The electronically controlled dampers of the adaptive M suspension likewise come in a model-specific set-up, as do the electromechanical M Servotronic steering with variable ratio, and the integrated braking system.

46 – the trademark of an exceptional racer
The number 46 has accompanied Valentino Rossi throughout his extraordinary career as a motorcycle racer and racing driver and has become even more of a trademark than his nickname “The Doctor” or “Il Dottore”. Having seen his father Graziano Rossi race motorcycles with number 46, Valentino also opted for 46 from the start of his career – and never even swapped it for number 1 when he became world champion, as would have been his right.

Valentino Rossi claimed his first world title in the 125cc class in 1997. Two years later, he added the title in the 250cc class. In 2000, he took the step up to what was the top Grand Prix category, the 500cc class, in which he was crowned world champion in 2001. The following year, this category was replaced by the MotoGP class, and Rossi remained the dominant force. By 2005 he had added a further four world titles, and numbers eight and nine were to follow in 2008 and 2009. With these nine world championships and no fewer than 115 Grand Prix victories to his name, he is one of the three most successful motorcycle racers in history and a global motor sport and style icon. VR46 has become a worldwide trademark – and Rossi’s hometown of Tavullia has even reduced its speed limit from the usual 50 km/h to 46 km/h in his honour.

BMW M works driver since the start of 2023
When the curtain fell on his motorcycle career at the finale to the 2021 season, Valentino Rossi turned his attention solely to car racing, having already attended multiple tests in Formula 1 race cars and made guest appearances in rallies and endurance races. Since the start of the 2023 season, he has been a BMW M works driver, plying his trade at the wheel of a BMW M4 GT3 for BMW M Team WRT in series including the GT World Challenge Europe and the FIA World Endurance Championship (FIA WEC) – which includes the 24 Hours of Le Mans (FRA). At the start of February 2025, he finished runner-up in a BMW M4 GT3 at the Bathurst 12 Hour (AUS), the opening round of this season’s Intercontinental GT Challenge (IGTC).

Exclusive meeting with Valentino Rossi in Italy
An exclusive bonus that comes with purchasing a BMW M4 CS Edition VR46 is the opportunity to enjoy a very special two-day experience in Italy. Day one features a visit to the VR46 Motor Ranch in Tavullia, including a barbecue and a chance to talk shop with Valentino Rossi himself. On day two, you will head to the Misano World Circuit Marco Simoncelli for a special BMW M Driving Experience with the latest BMW M models. Rossi, at the wheel of a BMW M4 GT3, won GT World Challenge Europe Sprint Cup races at his home circuit in both 2023 and 2024.

-30-

BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 51 BMW automobile retail centres, 26 BMW motorcycle retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca                                             

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

905-428-5366 / jean-francois.taylor@bmwgroup.ca