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                    <title><![CDATA[BMW Group Newsroom Canada]]></title>
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                    <pubDate>Wed, 13 May 2026 10:00:00 +0200</pubDate>
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                        <title>106th Annual General Meeting: Oliver Zipse hands over Chairmanship of the Board of Management of BMW AG to Milan Nedeljković</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/106th-annual-general-meeting-oliver-zipse-hands-over-chairmanship-of-the-board-of-management-of-bmw-ag-to-milan-nedeljkovic/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/106th-annual-general-meeting-oliver-zipse-hands-over-chairmanship-of-the-board-of-management-of-bmw-ag-to-milan-nedeljkovic/</guid><pp:caseid>782552</pp:caseid><pp:summary><![CDATA[+++ End of tenure on the Board after a total of 35 years with the company +++ Nicolas Peter: “Oliver Zipse has shaped the development of the BMW Group” +++ Milan Nedeljković to take over as Chairman of the Board of Management on 14 May +++ Raymond Wittmann to succeed him as Board Member for Production +++ Separate shareholders’ meeting to decide on the conversion of preferred shares into ordinary shares +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> Continuity and experience at the helm of the
  Group: At the end of today, Oliver Zipse will hand over the position
  of Chairman of the Board of Management of BMW AG to Dr.-Ing.
  Milan Nedeljković. Zipse is concluding his tenure on the Board of
  Management as planned after a total of 35 years with the company.</p>
<p>The entire Supervisory Board of the company expresses its sincere
  gratitude to Oliver Zipse for his outstanding contributions to the BMW
  Group. During his tenure, he strategically realigned the company and
  successfully guided the BMW Group through global crises such as the
  COVID-19 pandemic.</p>
<p>“Through his strategic leadership and long-standing commitment,
  Oliver Zipse has shaped the development of the BMW Group. His name
  will be closely associated with the NEUE KLASSE, as BMW’s central
  future-oriented project,” says Supervisory Board Chairman Dr. Nicolas
  Peter. “Oliver Zipse has always taken a clear stance, even in the face
  of external resistance, thereby keeping the company strategically on
  course during volatile times.”</p>
<p>“For more than 35 years, the BMW Group has been my professional home.
  I am leaving with a deep sense of gratitude: for the trust that was
  placed in me, for the professional challenges that have taken me to
  various areas in the company; and above all, for an exceptional team
  that is shaping the mobility of the future with passion and a
  pioneering spirit. It has been a great honour for me to lead the BMW
  Group as Chairman of the Board of Management for seven years”, says
  Oliver Zipse, Chairman of the Board of Management of BMW AG.</p>
<p>His successor, Milan Nedeljković, has been a member of the Board of
  Management of BMW AG since 2019 and has been responsible for
  Production. The 57-year-old began his professional career with the
  company in 1993 as a trainee and has extensive international
  experience. Nedeljković held various management positions, including
  at the Oxford, Leipzig and Munich plants, as well as Head of Corporate
  Quality. His contract as Chairman of the Board of Management runs
  through 2031.</p>
<p>Dr. Nicolas Peter: “Milan Nedeljković impresses with entrepreneurial
  thinking and a consistent goal-oriented approach, as well as a clear
  focus and stringent execution of complex issues. He places great
  importance on the responsible use of resources, whether economic or ecological.”</p>
<p>Milan Nedeljković says: “With the NEUE KLASSE, we are bringing a
  generation of vehicles to the road that sets technological and
  emotional benchmarks. Our product momentum is outstanding. Together
  with our global footprint, this gives us a tailwind. In a dynamic
  environment, consistent and entrepreneurial action is required.
  Profitability and speed are crucial. I look forward to leading this
  extraordinary company into the future.”</p>
<p>Dr. Raymond Wittmann (47) will succeed him as Board Member for
  Production effective 14 May. He has been with the BMW Group since 2015
  and has been responsible for Corporate Strategy and Development since
  2024. Prior to this, he held several management positions in various
  corporate divisions.</p>
<p>“Raymond Wittmann combines strategic thinking with operational
  excellence and sound business management,” says Dr. Nicolas Peter.
  “With his broad, cross-divisional experience and international
  perspective, he possesses the key qualities required to lead the
  Production division.”</p>
<p>As part of today’s Annual General Meeting, the Supervisory Board will
  propose that Dr. Christian Bruch, Chairman of the Executive Board of
  Siemens Energy AG, be re-elected to the Supervisory Board for a term
  of four years. The term of office of Mr Heinrich Hiesinger, former
  Chairman of the Executive Board of ThyssenKrupp AG, will end with the
  close of today’s Annual General Meeting.</p>
<p>Following the 106th Annual General Meeting of BMW AG, a separate
  meeting of the preferred shareholders will be held today. It is to
  decide on the approval of converting all preferred shares into
  ordinary shares.</p>
<p> </p>
<p>If you have any questions, please contact:</p>
<p>BMW Group Corporate Communications</p>
<p> </p>
<p>Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales</p>
<p>Telephone: +49 89 382-24118</p>
<p>Email: <a href="mailto:Max-Morten.Borgmann@bmwgroup.com">Max-Morten.Borgmann@bmwgroup.com</a></p>
<p> </p>
<p>Dr. Dominic Stoiber, Communications BMW Group, Finance, Sales</p>
<p>Telephone: +49 151 601-51137</p>
<p>Email: <a href="mailto:Dominic.Stoiber@bmw.de">Dominic.Stoiber@bmw.de</a></p>
<p> </p>
<p>Lennart Wermke, Communications BMW Group Financial Services</p>
<p>Telephone: +49 151 601-98096</p>
<p>Email: <a href="mailto:Lennart.Wermke@bmwgroup.com">Lennart.Wermke@bmwgroup.com</a></p>
<p> </p>
<p>Media website: https://newsroom.bmwgroup.com/global/en</p>
<p>Email: <a href="mailto:presse@bmwgroup.com">presse@bmwgroup.com</a></p>
<p> </p>
<p>
  <strong>The BMW Group</strong>
</p>
<p>With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the
  BMW Group is the world’s leading premium manufacturer of automobiles
  and motorcycles and also provides premium financial services. The BMW
  Group production network comprises over 30 production sites worldwide;
  the company has a global sales network in more than 140 countries.</p>
<p>In 2025, the BMW Group sold 2.46 million passenger vehicles and more
  than 202,500 motorcycles worldwide. The profit before tax in the
  financial year 2025 was € 10.2 billion on revenues amounting to €
  133,5 billion. As of 31 December 2025, the BMW Group had a workforce
  of 154,540 employees.</p>
<p>The economic success of the BMW Group has always been based on
  long-term thinking and responsible action. Sustainability is a key
  element of the BMW Group’s corporate strategy and covers all products
  – from the supply chain through production to the end of their useful life. </p>
<p>www.bmwgroup.com</p>
<p>LinkedIn: <a href="http://www.linkedin.com/company/bmw-group/">http://www.linkedin.com/company/bmw-group/</a></p>
<p>YouTube: <a href="https://www.youtube.com/bmwgroup">https://www.youtube.com/bmwgroup</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>Facebook: <a href="https://www.facebook.com/bmwgroup">https://www.facebook.com/bmwgroup</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Sales &amp; Finance,Events]]></category>
            <pubDate>Wed, 13 May 2026 10:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 13 May 2026 08:00:00 +0000</pp:lastModified>
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                        <title>CONCORSO D’ELEGANZA VILLA D’ESTE 2026</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/concorso-deleganza-villa-deste-2026/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/concorso-deleganza-villa-deste-2026/</guid><pp:caseid>782607</pp:caseid><pp:summary><![CDATA[+++ Unique concours event will take place from May 15 to 17 2026 +++ All vehicle classes have been determined +++ BMW Group celebrates two world premieres +++ Special racing exhibition at Villa Erba +++ "Concorso d'Eleganza Villa d'Este Public Days" and "Amici & Automobili - Wheels & Weisswürscht Lake Como" remain a permanent fixture +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio. </strong>From May 15 to 17, 2026, BMW Group
  Classic is organizing the legendary Concorso d'Eleganza Villa d'Este
  in cooperation with the luxury hotel Villa d'Este.</p>
<p>Around 50 of the most spectacular automobiles of their time will
  compete for the coveted trophies in the following competition classes,
  first and foremost the "Trofeo BMW Group – Best of Show",
  with which the top-class jury will select the overall winner of the
  Concorso d'Eleganza.</p>
<p> </p>
<p>
  <strong>Class A            Automotive Tailoring: The Decade of
    Opulence, 1924-1934</strong></p>
<p>
  <strong>Class B            Future Couture: Dressed For Speed, 1935–1939</strong></p>
<p>
  <strong>Class C            Viva Villa d’Este: Extravagant 1950s Style</strong></p>
<p>
  <strong>Class D           “The Top Goes Down, The Price Goes Up”:
    Selling Sunshine</strong></p>
<p>
  <strong>Class E           They Earned Their Names: Enzo’s Endurance Legends</strong></p>
<p>
  <strong>Class F            Every Scratch Tells A Story: Ageing
    Gracefully Without Restoration</strong></p>
<p>
  <strong>Class G           From Carnaby Street To The Autostrada: The
    Swinging GT Driver</strong></p>
<p>
  <strong>Class H           The Pace Race: The Supercar Comes of Age</strong></p>
<p>
  <strong> </strong></p>
<p>Once again, spectacular concept cars from various manufacturers will
  be awarded prizes in their own traditional class.</p>
<p>
  <strong>The Concorso d'Eleganza parade </strong>on the terrace of the
  Villa d'Este luxury hotel will take place as usual on Saturday. In
  addition to the main prize "Trofeo BMW Group - Best of
  Show", all participants will compete with their vehicles for the
  respective class victories, the "Coppa d'Oro" audience
  award, presented by the Villa d'Este, and numerous other prizes, such
  as the "Trofeo del Presidente", which will be awarded by the
  Head of BMW Group Classic and President of the Concorso d'Eleganza
  Villa d'Este, Helmut Käs.</p>
<p>Jonas Kaufmann, star tenor and BMW Group Classic brand ambassador,
  will once again present the "Trofeo Il Canto del Motore" for
  the best engine sound, chosen by the jury.</p>
<div>
  <p>
    <strong>BMW ALPINA</strong> was introduced in early 2026 as a
    manufacturer of automobiles for enthusiasts who appreciate the
    extraordinary. The traditional Concorso d'Eleganza Villa d'Este is
    the perfect setting for the independent, exclusive brand within the
    BMW Group. Following the presentation of the new word mark and the
    new brand emblem, BMW ALPINA will present itself directly to the
    public for the first time at Lake Como.</p>
  <p>Once again this year, <strong>BMW Motorrad </strong>will present a
    spectacular vision vehicle at the Concorso d`Eleganza Villa d`Este
    that sets new standards in exclusive performance and modern design.</p>
  <p>The celebrations of the already announced anniversaries will be
    complemented by the spectacular special exhibition "Touring Car
    Legends" on the occasion of <strong>"40 Years of the BMW
    M3"</strong>. Not only legendary BMW M3 (E30) racing touring
    cars will be presented on the grounds of Villa Erba, but also the
    respective contemporary competition vehicles from the touring car
    scene. Racing drivers Johnny Cecotto (VEN), Emanuele Pirro (IT) and
    Roberto Ravaglia (IT) will be on site to recount anecdotes from
    their active time as BMW works drivers and answer visitors'
    questions. A corresponding "fan talk format" will be realized.</p>
  <p>On Sunday, May 17, the <strong>"Concorso d'Eleganza Villa
      d'Este Public Day - Il Festival</strong>" will once again
    give the general public the opportunity to experience the Concorso
    d'Eleganza Villa d'Este vehicle parade. In addition, the events at
    Villa Erba will offer a wide range of entertainment for every age.</p>
  <p>The <strong>"Amici & Automobili - Wheels &
    Weisswürscht"</strong> event format, which is well-known from
    Munich and also established on Lake Como, will once again be an
    integral part of the automobile weekend on Lake Como in 2026. On
    Saturday, May 16, car enthusiasts, automobile clubs and communities
    from all over the world will be on the grounds of Villa Erba with
    around 120 vehicles to show off their automotive highlights. The
    range of vehicles is huge, open to all brands and offers an
    interesting mix of different vehicles from various decades and
    concepts. The "40 years of the BMW M3" anniversary will
    also be honored here with a large number of vehicles on display. The
    areas by the lake will then become the BMW M3 meadow with all
    generations of the icon.</p></div>
<p>The "Trofeo BMW Group - Best of Show" winner will be
  presented with a special timepiece from <strong>A. Lange
  & </strong> <strong>Söhne</strong>: the unique 1815 CHRONOGRAPH in
  18-carat white gold with a solid red gold dial and the hand-engraved
  red gold dial and the hand-engraved coat of arms of the Concorso
  d'Eleganza Villa d'Este on the hinged back. A. Lange & Söhne has
  been a loyal companion of the Concorso d'Eleganza Villa d’Este for 15
  years. This long-standing partnership will be honored accordingly
  during the event.</p>
<p>
  <strong>Broad Arrow Auctions</strong>, driven by Hagerty (NYSE: HGTY),
  returns as the official auction partner of BMW AG for the prestigious
    <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.concorsodeleganzavilladeste.com%2Fblocks%2Fhome&data=05%7C02%7Cmarc.thiesbuerger%40bmwgroup.com%7C2651c9d009fb46e14efe08de84e5691f%7Cce849babcc1c465bb62e18f07c9ac198%7C0%7C0%7C639094318026773666%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=9iCE3fc5DfU2ZkwCygMblxZLQx4GuOhFTyEX7q3ebIg%3D&reserved=0">Concorso
    d’Eleganza Villa d’Este</a>, presenting over 70 of the world’s most
  desirable collector cars for sale on 16-17 May 2026, with preview days
  taking place from Friday 15 May.</p>
<p>Early highlights for this premier collector car auction feature
  technological and design marvels of motoring history, including a 1929
  Bugatti Type 43 Roadster by Eugène Matthys, a stunning 1926 Bugatti
  Type 37 Grand Prix and modern-era supercar heroes such as a 1990
  Ferrari F40 and an iconic 2011 BMW M3 GTS. Full details of the sale,
  including available lots, can be found under <a href="https://www.broadarrowauctions.com/events">https://www.broadarrowauctions.com/events</a> .</p>
<p>BMW Group Classic would like to thank its partners and sponsors
    <strong>A. Lange & Söhne</strong>, <strong>Broad Arrow
  Auctions</strong>, <strong>Vranken Pommery Monopole</strong> and
    <strong>Schedoni Modena</strong> for their support.</p>
<p> </p>
<p>
  <strong>Helmut Käs, Head of BMW Group Classic and President of the
    Concorso d'Eleganza Villa d'Este: </strong></p>
<p>"We can hardly wait for the event to start, the excitement grows
  every year as the Concorso d'Eleganza Villa d'Este draws closer. I can
  already promise that the field of participants at the Concorso will be
  spectacular. I am grateful to have a reliable partner at my side in
  the luxury hotel Villa d'Este, which together with the BMW Group sets
  new standards in organization year after year. I would also like to
  thank the loyal sponsors of the Concorso d'Eleganza Villa d'Este."</p>
<p>
  <strong>Davide Bertilaccio, CEO Villa d’Este S.p.A: </strong></p>
<p>“In partnership with BMW Group Classic, we are proud to create an
  atmosphere where excellence comes naturally, where history continues
  to inspire innovation, and where every guest becomes part of a truly
  timeless and extraordinary experience. This is made possible thanks to
  the commitment and dedication of the Villa d’Este team, in close
  collaboration with the BMW team, as well as their meticulous attention
  to detail, which makes this event truly memorable. As the event draws
  closer, we are delighted to present to our guests the latest edition
  of the Concorso d’Eleganza Villa d’Este. More than a tribute to a
  distinguished tradition, it represents one of the most prestigious and
  longest-running Concours events in the world, a living celebration of
  craftsmanship, passion and cultural heritage.”</p>
<p>
  <strong>Tickets for "Amici & Automobili - Wheels &
    Weisswürscht" and the "Concorso d’Eleganza Villa d’Este
    Public Day - Il Festival" can be purchased here:</strong></p>
<p>
  <a href="https://www.concorsodeleganzavilladeste.com/blocks/tickets-packages">https://www.concorsodeleganzavilladeste.com/blocks/tickets-packages</a>  </p>
<p>Stay informed on these channels:</p>
<p>Concorso d'Eleganza Villa d'Este App for iOS and Android (please
  download the latest version)</p>
<p>Concorso d'Eleganza Villa d'Este website: <a href="https://www.concorsodeleganzavilladeste.com/">https://www.concorsodeleganzavilladeste.com/</a>   </p>
<p>Instagram: <a href="https://www.instagram.com/concorsodeleganza_vde/">https://www.instagram.com/concorsodeleganza_vde/</a></p>
<p>BMW Group Classic Media Server für Downloads:</p>
<p>
  <a href="https://bmwgroupclassic-downloads.com/Events/2026/">https://bmwgroupclassic-downloads.com/Events/2026/</a></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Corporate Heritage]]></category>
            <pubDate>Thu, 26 Mar 2026 10:00:00 +0100</pubDate>
            <pp:lastModified>Thu, 26 Mar 2026 09:00:00 +0000</pp:lastModified>
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                        <title>Additional photo material of the BMW i3 design premiere with Oliver Zipse, Chairman of the Board of Management of BMW AG, and Adrian van Hooydonk, Head of BMW Group Design</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/additional-photo-material-of-the-bmw-i3-design-premiere-with-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-and-adrian-van-hooydonk-head-of-bmw-group-design/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/additional-photo-material-of-the-bmw-i3-design-premiere-with-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-and-adrian-van-hooydonk-head-of-bmw-group-design/</guid><pp:caseid>782612</pp:caseid><pp:summary><![CDATA[Additional photo material of the BMW i3 design premiere with Oliver Zipse, Chairman of the Board of Management of BMW AG, and Adrian van Hooydonk, Head of BMW Group Design]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Please find attached additional photo material of the BMW i3 design
  premiere with Oliver Zipse, Chairman of the Board of Management of BMW
  AG, and Adrian van Hooydonk, Head of BMW Group Design</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events]]></category>
            <pubDate>Wed, 18 Mar 2026 11:35:00 +0100</pubDate>
            <pp:lastModified>Wed, 18 Mar 2026 10:35:00 +0000</pp:lastModified>
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                        <title>Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Annual Conference 2026</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/statement-walter-mertl-member-of-the-board-of-management-of-bmw-ag-finance-annual-conference-2026-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/statement-walter-mertl-member-of-the-board-of-management-of-bmw-ag-finance-annual-conference-2026-en-ca/</guid><pp:caseid>782537</pp:caseid><pp:summary><![CDATA[Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Annual Conference 2026]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Statement </strong></p>
<p>
  <strong>Walter Mertl</strong></p>
<p>
  <strong>Member of the Board of Management of BMW AG, Finance </strong></p>
<p>
  <strong>Annual Conference 2026</strong></p>
<p>
  <strong>BMW Welt in </strong>
  <strong>Munich</strong>
  <strong>, 12 March 2026, 08.00 a.m.</strong></p>
<p>
  <strong> </strong></p>
<p>Good morning,</p>
<p>Ladies and Gentlemen,</p>
<p>For the BMW Group, 2025 was marked by fully leveraging our operating
  model to deliver solid results in the face of a challenging environment.</p>
<p>The year was heavily impacted by tariffs, developments on currency
  markets, especially in the second half of the year, as well as the
  intense market situation in China.</p>
<p>In the face of these headwinds:</p>
<ul>
  <li>we executed consistently on our strategy and took advantage of our
    flexible global structures.</li>
  <li>we balanced sales across our regions and our brands.</li>
  <li>we reduced R&D and capex thanks to early investments in the
    NEUE KLASSE; and</li>
  <li>we drove further cost reductions across the entire company.</li></ul>
<p>With this, we were able to deliver on major KPIs in our operational business:</p>
<ul>
  <li>a stable Group-EBT margin of 7.7% – the same as 2024 – with Group
    earnings of more than 10 billion euros;</li>
  <li>volume growth to 2.46 million Group vehicles;</li>
  <li>the continuation of our electrification story with an increase in
    BEV share to almost 18% and xEV share to over 26% of total sales;</li>
  <li>an electrified share in Europe of over 40%;</li>
  <li>a CO₂ fleet emissions figure in the European Union of 90.0 grams
    per kilometre – 2.9 grams below the applicable target;</li>
  <li>an Auto EBIT margin within our guided corridor;</li>
  <li>over 3 billion euros Free Cash Flow;</li>
  <li>and solid capital returns.</li></ul>
<p>As I promised at the Annual Conference one year ago, we have
  addressed all aspects of cost – R&D, SG&A, manufacturing and
  material costs – to secure a consistent year-over-year reduction in
  every quarter. This amounted to an overall Auto EBIT tailwind of
  approximately 2.5 billion euros for the year.</p>
<p>With our diligent management of the business, we have been able to
  offset a large share of the challenges we faced. Without the full-year
  tariff burden of approximately 1.5 percentage points of EBIT margin,
  both our Group earnings as well as our Auto EBIT would have been above
  the previous year.</p>
<p>Let me now take you through our financial figures in detail.</p>
<p>For the full year, Group revenues totalled 133 billion euros.
  Earnings before Tax at Group level amounted to over 10 billion euros,
  as anticipated at Q3. This represents a single-digit percentage
  decline of 6.7%. The resulting Group EBT Margin remained stable at
  7.7% for the year. Earnings per share even rose slightly year-on-year.</p>
<p>If we look at the breakdown of the Group performance by segment:</p>
<p>The <strong>Automotive Segment</strong> delivered 6.3 billion euros
  in earnings with an EBIT margin of 5.3%.</p>
<p>
  <strong>Motorrad</strong> EBIT reached 178 million euros with a margin
  of 5.7%.</p>
<p>
  <strong>Financial Services</strong> generated 2.4 billion euros in
  earnings before tax and a Return on Equity of 14.3%.</p>
<p>All three operational segments were therefore within their respective
  guidance corridors.</p>
<p>
  <strong>Other Entities</strong> improved to just over 1 billion euros
  in EBT. The positive trend after nine months continued into Q4.</p>
<p>And finally, <strong>Eliminations</strong> amounted to an EBT of 629
  million euros. This reflects the positive development in Q4, as anticipated.</p>
<p> </p>
<p>Let’s look at how the <strong>Automotive Segment</strong> performed
  across key metrics:</p>
<p>Over the course of 2025, the BMW Group sold over 2.46 million
    <strong>BMW, MINI and Rolls-Royce vehicles</strong> to customers
  worldwide, an increase of 0.5% over 2024.</p>
<p>Looking at the regions, we see our global model at play, as we steer
  effectively across geographies. As Oliver Zipse highlighted before,
  sales in Europe and the United States outperformed the market,
  delivering an increased market share and overcompensating the
  development in China.</p>
<p>We delivered a stable monthly run-rate for the BMW brand of around
  50,000 vehicles throughout the entire year in China – despite the
  intense market environment. During the course of the year, we have
  taken actions to consolidate dealer structures and address pricing,
  which will underpin this stability in the market.</p>
<p>Excluding the Chinese market, global Group sales in 2025 grew by 5.9%.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Electrified vehicles</strong> are both a foundational pillar
  in our strategy, and also a key growth driver – thanks to our
  expanding portfolio of attractive products.</p>
<p>Oliver Zipse has already taken you through the figures in detail. But
  the highlights were:</p>
<ul>
  <li>a total of 642,000 electrified vehicles delivered in 2025;</li>
  <li>representing solid growth of 8.2% and an overall xEV share of over 26%.</li>
  <li>and deliveries of all-electric vehicles of 442,000 units for a
    share of almost 18%.</li>
  <li> </li></ul>
<p>
  <strong>Revenues in the Automotive segment</strong> came in at nearly
  118 billion euros, 5.9% below 2024. Approximately half of this
  decrease is due to negative currency effects. The remainder results
  mainly from global pricing pressure.</p>
<p>Let’s look at the year-on-year <strong>Automotive EBIT
  result</strong> in detail, coming from our previous year’s earnings.</p>
<p>The <strong>net balance of currency and raw material
  positions</strong> resulted in a headwind of 600 million euros.
  Negative trends in FX outweighed the slight positive effects from raw
  materials, particularly in the second half of the year. This adverse
  FX development is expected to carry into the first half of the current
  year, mainly in Q1.</p>
<p>Compared to 2024, the <strong>net effect of volume, model mix and
  pricing</strong> weighed on Automotive EBIT by a total of 1.8 billion
  euros. The overall mix effect was positive, driven notably by a strong
  share from the mid-class including 5 Series growth as well as a record
  M performance. For the full year, pricing was a significant headwind
  of 2 billion euros.</p>
<p>In line with our planning, we continued to decrease operating costs
  in 2025. As planned, we reduced <strong>R&D expenses</strong>
  following the peak in 2024 – with a nearly 800-million-euro reduction
  year-on-year. <strong>SG&A</strong> savings represented 900
  million euros, continuing the trend from the first nine months.</p>
<p> </p>
<p>
  <strong>Other Cost Changes</strong> amounted to a headwind of 800
  million euros. This development resulted from a few areas:</p>
<p>On the one hand, tariffs had a negative impact of approximately 1.5
  percentage points on the Auto EBIT margin. In addition, a softening
  market on residual values weighed on earnings. They remained positive,
  but lower than the previous year.</p>
<p>On the other hand, warranty expenses were significantly lower
  year-on-year, as outlined at Q3. An additional positive effect came
  from a high three-digit million saving in manufacturing and material costs.</p>
<p>Overall, we reduced costs by 2.5 billion euros for the full year
  through our active steering of R&D, SG&A and manufacturing and
  material costs. Through this, we were able to offset all headwinds
  except a portion of the approximately 1.5 percentage point tariff
  burden, resulting in a net year-on-year decrease of 1 percentage point
  in EBIT.</p>
<p>In total, <strong>segment earnings</strong> in 2025 reached 6.3
  billion euros.</p>
<p>The reported <strong>Automotive EBIT margin</strong> came in at 5.3%.
  Excluding the 1.3 billion euros depreciation resulting from the PPA of
  BMW Brilliance Automotive, the EBIT margin reached 6.4% for the year.
  And that still includes the headwind of approximately <br />1.5
  percentage points from tariffs.</p>
<p>As you know, our focus is consistently on our reported figures. Due
  to different approaches in the industry, however, consideration of PPA
  and Tariff burden ensures better comparability of operational performance.</p>
<p>Looking at <strong>R&D and Capital Expenditure</strong> in detail:</p>
<p>We made early investments to implement our strategy, which we see as
  we look at R&D and CapEx development in 2025.</p>
<p>
  <strong>Group expenditure for research and development</strong>
  according to the German Commercial Code for the year amounted to 8.3
  billion euros. This is a decrease of nearly 800 million euros, or 8%
  below the peak of 9.1 billion euros in 2024. This translates to an
  R&D ratio of 6.2%. Given the lower revenue, the ratio only
  declined slightly year-on-year.</p>
<p>
  <strong>Group capital expenditure</strong> totalled 7.2 billion euros,
  a year-on-year decrease of over 1.8 billion euros from the peak of 9.1
  billion in 2024 – or a 20% reduction. This resulted in a ratio of
  5.4%. The capex ratio excluding right-of-use assets came in at 4.9%.</p>
<p>As promised, R&D and capital expenditure have already
  significantly decreased from their peak in financial year 2024.
  Despite the rollout of models of the NEUE KLASSE, we will maintain
  this trend going forward. This means in both absolute and relative
  terms, we’re heading back towards our strategic corridors, which are 4
  to 5% for R&D and less than 5% for Capex – by 2027.</p>
<p> </p>
<p>Moving to <strong>free cash flow</strong>:</p>
<p>Total <strong>segment earnings before tax</strong> amounted to 5.9
  billion euros for the year.</p>
<p>
  <strong>Working Capital</strong> contributed positively with 900
  million euros, mainly due to strict management of inventories.   </p>
<p>The <strong>net effect from capital expenditure and
  depreciation</strong> reduced free cash flow by 2.3 billion euros.</p>
<p>Changes to <strong>provisions</strong> had a negative impact of 1.3
  billion euros, mainly due to the utilization of warranty provisions.</p>
<p>Following the 2.7-billion-euro figure communicated at Q3, free cash
  flow developed positively in Q4 and reached 3.2 billion euros at
  year-end. This was in line with our expectations of above 2.5 billion
  euros for the year.</p>
<p>Our financial strength is further underscored by our
    <strong>Automotive net financial assets</strong>. At year end, this
  came in at over 44 billion euros.</p>
<p> </p>
<p>Let’s now turn to our <strong>Financial Services segment</strong>.</p>
<p>As a key component of our BMW ecosystem, the segment consistently
  contributes to Group profitability.</p>
<p>In 2025, new business developed positively throughout the year with
  nearly 1.73 million <strong>new financing and leasing
  contracts</strong> concluded. This represents growth of almost 2% year
  on year.</p>
<p>The increase is due in particular to the positive business
  development in Europe as well as the changed competitive environment
  in China in the second half of the year. Since the end of June, the
  market situation has been influenced by the significant reduction in
  commissions from local Chinese banks in connection with the brokering
  of financial and insurance products for end customers.</p>
<p>
  <strong>Penetration rates</strong> for lease and loan offerings
  increased by 4.0 percentage points to 46.6%.</p>
<p>Overall, <strong>new business volume</strong> at Financial Services
  reached an all-time high, growing by 2% to 65.8 billion euros, despite
  negative currency effects.</p>
<p>
  <strong>Segment earnings</strong> before tax reached 2.4 billion
  euros. The moderate decrease compared to 2024 is due to lower income
  from the resale of end-of-lease vehicles, as well as a tax payment
  related to changed assessments of operating taxes from previous years.
  Residual values remain positive, but lower than the previous year.</p>
<p>The <strong>credit loss ratio</strong> of 0.28% was within our expectations.</p>
<p>
  <strong>Return on Equity</strong> for the full year reached 14.3% and
  therefore within the guided target corridor of 13 to 16%.</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p>In 2025, the BMW Group achieved <strong>Group earnings before
  tax</strong> of 10.24 billion euros. Thanks to a stable year-on-year
    <strong>profit attributable to shareholders of BMW AG</strong>
  amounting to 7.29 billion euros, the Board of Management and the
  Supervisory Board will propose to the Annual General Meeting a
    <strong>total dividend payment</strong> of 2.67 billion euros.</p>
<p>The proposed dividend represents a <strong>payout ratio</strong> of
  36.6%, which is consistent year-over-year and in the upper half of our
  strategic target range of 30 to 40%. This amounts to a
  <strong>dividend</strong> of 4.40 euros per share of ordinary stock
  and 4.42 euros per share of preferred stock.</p>
<p>Additionally, we completed the second <strong>share buyback
  program</strong> in early 2025 before starting the third program after
  the AGM in May. The total from both programs amounted to a payout of
  1.25 billion euros in 2025. Our third share buyback program will run
  until April 2027. We are currently running the second tranche of this
  program – with a volume of 625 million euros for ordinary shares –
  that will be completed by August 31, 2026, at the latest. The third
  tranche is earmarked for after that.</p>
<p>For the financial year 2025, the <strong>total shareholder
  return</strong> of close to 4 billion euros – comprising the proposed
  dividend and share buyback – exceeds free cashflow in the Automotive
  segment. This further underscores our commitment to capital returns.</p>
<p>That brings me to our <strong>outlook</strong> for the current
  financial year.</p>
<p>What are our expectations for 2026?</p>
<p> </p>
<p>In <strong>Europe</strong> and the <strong>USA</strong>, we see some
  growth potential.</p>
<p>In <strong>China</strong>, we have responded to the market
  environment by taking a number of steps to stabilise transaction
  prices. Average sales figures over the past few months indicate that
  sales in China could reach last year's level.  </p>
<p>Consequently, we forecast <strong>global deliveries</strong> of BMW,
  MINI and Rolls-Royce vehicles to be at previous year’s level. Due to
  model cycle effects as well as shifting regulatory and market
  dynamics, we also expect the <strong>share of fully electric
  vehicles</strong> to be at the same level as previous year.  </p>
<p>Turning to Auto EBIT development: we continue to work diligently on
  reducing costs and will see tailwinds from reduced investments, lower
  manufacturing and material costs, declining R&D expenditure as
  well as reduced SG&A in the 2026 financial year. We anticipate a
  negative impact of approximately 1.25 percentage points from tariffs
  on the Auto EBIT margin – compared to the 1.5 in 2025.</p>
<p>Given the significant investments made into NEUE KLASSE in preceding
  years, we will see a material increase in depreciation and
  amortization from both capex and capitalized R&D. While we will
  continue to make significant reductions in R&D expenditure, the
  additional depreciation and a lower R&D capitalization ratio,
  which is expected in the 30% area, will result in a significant
  P&L burden. Other headwinds in 2026 include FX and raw materials;
  the measures taken in China to stabilize transaction prices; and,
  finally, lower income from used car remarketing.</p>
<p>The reductions we will achieve on the cost side will not fully offset
  these headwinds. We therefore expect an <strong>Auto EBIT
  margin</strong> in the corridor of 4 to 6% in 2026. The corresponding
    <strong>RoCE in the Automotive segment</strong> is forecast to be
  between 6 and 10%. </p>
<p>In the <strong>Financial Services segment</strong>, we again
  anticipate a Return on Equity of 13 to 16%.</p>
<p>Putting this all together, we expect <strong>Group Earnings before
  tax</strong> to be moderately lower than the strong result in 2025.</p>
<p>The <strong>full 2026 outlook</strong> for all key performance
  indicators is available in the <strong>BMW Group Report</strong>.</p>
<p>In addition, we expect a <strong>Free Cash Flow in the Automotive
  Segment</strong> at year-end of over 4.5 billion euros.</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p>For 2026, we will continue to systematically implement our strategic
  course, particularly with the launch of NEUE KLASSE product offensive
  and the rollout of its technologies across the portfolio. We will
  leverage flexibility in our global business model to tackle the
  challenging and dynamic operating environment.</p>
<p>At the same time, we will manage our operational business with
  continued focus on cost discipline. This will enable us to deliver
  financial results in line with our guidance and generate strong
  returns to shareholders.</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p>Let me pick back up on Oliver Zipse’s comments on
    <strong>sustainability and CO₂</strong>
  <strong>emission reporting</strong>, before I hand back over to him.</p>
<p>For the BMW Group, we view sustainability holistically and as a
  competitive advantage. That is why we in our Annual Reporting disclose
  our sustainability performance fully to our investors and customers.</p>
<p>In line with our strategy and our commitment to the Paris Climate
  Agreement, the BMW Group considers the CO₂ emissions of vehicles –
  both for the new and existing fleet –over their entire life cycle:
  from raw material extraction and parts production to the manufacture
  of vehicles and across the use phase to end of life. We address all
  stages of the value chain with ambitious targets.</p>
<p>However, European CO₂ fleet emission regulations focus only on the
  use phase and do not recognize the full reduction potential along the
  entire value chain.</p>
<p>When it comes to reporting, emissions shown in sustainability
  statements do not always correlate to the actual generation of
  emissions of all vehicles on roads. For the 2025 financial year, the
  BMW Group reporting includes all vehicles sold in the year across
  their life cycle, including the CO₂ emissions from the supply chain
  for vehicles produced in the reporting year; from BMW Group
  production; from the assumed use phase of 200,000 kilometres for
  vehicles delivered in the reporting year based on the consumption mix
  of the reporting year; and from end-of-life disposal for vehicles
  produced in the reporting year.</p>
<p>However, the use phase emissions reported in line with European
  reporting frameworks do not consider all existing BMW Group vehicles
  still in use, but rather only those vehicles sold in the reported year.  </p>
<p>This means that the European reporting framework neglects the
  reduction potential of the existing vehicle fleet. Here, there is
  significant leverage to quickly contribute to CO₂ reductions through
  use of eFuels and carbon neutral fuels such as HVO100. Immediate
  credit should be given – starting, for example, in 2027 – for the CO₂
  reductions achieved using sustainable fuels, which should not be
  subject to limitations, such as caps on specific gram per kilometre values.</p>
<p>The European regulatory frameworks should reflect this holistic
  approach towards reducing overall emissions in the here and now – in
  both the new and existing vehicle fleet.</p>
<p>Because ultimately, every gram of CO₂ saved counts. That is what we
  at the BMW Group believe and what makes a true societal impact.</p>
<p>I’ll now hand back over to Oliver Zipse to provide additional
  strategic insights for 2026 and beyond.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Sales &amp; Finance,Events,Speech]]></category>
            <pubDate>Thu, 12 Mar 2026 08:22:00 +0100</pubDate>
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                        <title>Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2026</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-annual-conference-2026-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-annual-conference-2026-en-ca/</guid><pp:caseid>782543</pp:caseid><pp:summary><![CDATA[Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2026]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Statement </strong></p>
<p>
  <strong>Oliver Zipse</strong></p>
<p>
  <strong>Chairman of the Board of Management of BMW AG</strong></p>
<p>
  <strong>Annual Conference 2026</strong></p>
<p>
  <strong>BMW Welt in </strong>
  <strong>Munich</strong>
  <strong>, 12 March 2026, 08.00 a.m.</strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>Part I</strong></p>
<p>
  <strong> </strong></p>
<p>Good morning, Ladies and Gentlemen,</p>
<p>2025 was, in many ways, a remarkable year for the BMW Group – above
  all, one that set our course for the future.</p>
<p>First:</p>
<p>We achieved a solid financial result, with Group earnings of more
  than 10 billion euros. Walter Mertl will provide more detail in just a moment.</p>
<p>Second:</p>
<p>We grew in 2025 – selling more vehicles than the previous year and
  expanding our leadership of the global premium segment.</p>
<p>Third:</p>
<p>Our technology-open strategy continued to demonstrate its strength.
  Demand for cars with combustion engines remained stable, while sales
  of our all-electric and electrified vehicles continued to grow.</p>
<p>Fourth:</p>
<p>Once again, through our own efforts, we significantly outperformed
  the EU’s CO₂ fleet targets for 2025.</p>
<p>And finally:</p>
<p>We successfully began the rollout of our NEUE KLASSE with the BMW
  iX3* – giving the BMW brand and the entire company crucial momentum
  for the future.</p>
<p>All of this shows: We deliver. Consistently. And continuously.</p>
<p>We have set the right course in recent years and do not need to
  change our strategic direction. In this way, we can keep the company
  on track for long-term success.</p>
<p> </p>
<p>Standing here beside me is the new BMW iX3. This vehicle marks a
  pivotal moment in the BMW Group’s recent history: the series launch of
  our NEUE KLASSE.</p>
<p>Production of the iX3 has successfully ramped up at our new plant in
  Debrecen, Hungary. First customers have already received their
  vehicles. Since last week, the iX3 has been in European showrooms.</p>
<p>Demand for the iX3 is significantly exceeding our expectations, with
  strong orders from both private and fleet customers. We are also
  attracting many new customers who have never driven a BMW before.</p>
<p>Our order books for the iX3 are full and reach well into this year.
  We are exploiting the flexibility of our production and supplier
  network and increasing capacity in line with demand.</p>
<p>The NEUE KLASSE is a huge investment. Only a company that enjoys
  long-term economic success, like the BMW Group, can invest in its
  future on such a massive scale.</p>
<p>This success is built on three important parameters.</p>
<p>I like to call this the BMW Group’s strategic triangle.</p>
<p>First: Our balanced global positioning in sales and production.</p>
<p>Second: Our attractive product line-up across all brands, serving the
  entire premium segment.</p>
<p>And third: Our consistent strategic focus on technology openness.</p>
<p>I’ll talk about the last two points in the second part of my remarks,
  after Walter Mertl has spoken.</p>
<p>In 2025, we delivered around 2.46 million vehicles to customers
  worldwide – representing sales growth of 0.5 percent compared to the
  previous year.</p>
<p>This shows that our business model is robust and resilient.</p>
<p> </p>
<p>In Europe, we increased our sales by more than seven percent –
  delivering more than one million vehicles to customers in Europe for
  the first time since before COVID.</p>
<p>We also made significant gains in the United States, with growth of
  five percent – even in a saturated market.</p>
<p>In our markets outside the main sales regions of Europe, the U.S. and
  China, we also posted growth despite the overall downward trend – with
  an increase of 3.4 percent over the previous year.</p>
<p>China remains our largest single market. However, due to the intense
  competitive market environment, our sales development fell short of
  our expectations for the year. Thanks to the strong overall
  performance in three of our four sales regions, we nevertheless
  achieved growth worldwide. This confirms the strength of our global footprint.</p>
<p>Our worldwide presence is a decisive competitive advantage.</p>
<p>All BMW Group brands contributed to our 2025 result.</p>
<p>Electrified models across all brands as well as the models from BMW M
  were the main growth drivers.</p>
<p> </p>
<p>The BMW brand once again maintained its position as the global number
  one in its segment. Demand was particularly strong for core models
  like the X1, X3 and X5, as well as our 3 Series and 5 Series models.</p>
<p>BMW M continued its success story in impressive style in 2025 –
  increasing its sales for the 14th consecutive year.</p>
<p>With more than 213,000 vehicles delivered to customers, M reached a
  historic all-time high. The BMW M5* and M5 Touring* and the X3 M50*
  were the main drivers of this success.</p>
<p>This provides compelling proof of the enduring appeal and growing
  demand for top-level performance in the premium segment.</p>
<p>MINI achieved significant growth thanks to its new model family.
  Sales increased by nearly 18 percent compared to the previous year.</p>
<p>The main growth driver was the most versatile model in the line-up,
  the MINI Countryman+ – accounting for over 32 percent of the brand’s
  total volume.</p>
<p>MINI and electromobility are a perfect fit – and our customers
  clearly agree.</p>
<p>This is underscored by an impressive achievement in 2025: For the
  first time, the brand delivered more than 100,000 all-electric models
  to customers in a single year.</p>
<p>That’s more than one in every three MINIs delivered. In this way,
  MINI is making a major contribution to the electrification of the BMW Group.</p>
<p>At our ultra-luxury Rolls-Royce brand, the number of hand-built motor
  cars delivered to clients remained on the high level of the previous year.</p>
<p>The value and number of requests for highly individualised Bespoke
  continued to increase. The Home of Rolls-Royce at Goodwood is
  currently being modernised and expanded, to provide more space for
  both Bespoke and the marque’s pinnacle Coachbuild products.</p>
<p>BMW Motorrad confirmed its strong market position in the premium
  segment in the financial year 2025.</p>
<p>Despite a global decline in the total market for motorcycles above
  500 cc, the brand delivered more than 200,000 vehicles for the fourth
  year in a row.</p>
<p>Most notably, the R 1300 GS and F 900 GS played a key role in BMW
  Motorrad’s market success in 2025.</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p>All of this shows that our multi-brand premium approach enables
  stability and growth.</p>
<p>Another major strength of our business model is our ability to meet
  diverse customer preferences, different regional requirements and
  technological developments in parallel.</p>
<p>Our electrified vehicles provide the clearest proof of this:</p>
<p>In 2025, we delivered more than 640,000 electrified vehicles to
  customers worldwide. That means they accounted for about 26 percent of
  our total sales – with all-electric vehicles making up around 18 percent.</p>
<p>Europe stands out, in particular, with electrified vehicles
  representing over 40 percent of sales. Plug-in hybrids were also in
  strong demand in 2025.</p>
<p>All of these factors make the BMW Group one of the leading providers
  of electromobility in the premium segment.</p>
<p>Thanks to our balanced mix of efficient drive technologies and growth
  in electrified vehicles, we once again outperformed the legal CO₂
  requirements in the European Union.</p>
<p>Based on our preliminary internal calculations, we achieved fleet
  emissions of 90 grams of CO₂ per kilometre in Europe in 2025.</p>
<p>That once again places us well below the legal target – entirely
  through our own efforts. We do not need to rely on pooling with other
  manufacturers or averaging over several years.</p>
<p>This provides clear evidence that technology openness and effective
  climate protection are not mutually exclusive – but go hand in hand.</p>
<p>The BMW Group remains fully committed to the goals of the Paris
  Climate Agreement – while setting our own ambitious targets.</p>
<p>For example, by 2035, we aim to reduce our CO₂ emissions by at least
  60 million tonnes compared to 2019 levels – and we intend to hold
  ourselves accountable to this target.</p>
<p>We are charting our own course – something that is more important now
  than ever before.</p>
<p>On the one hand, we see that regulatory frameworks in individual
  markets can be extremely volatile.</p>
<p>On the other, we are convinced that the EU experiment of mandating
  electrification will not deliver the desired results – to the contrary.</p>
<p>For this reason, we continue to pursue a long-term, holistic
  decarbonisation strategy.</p>
<p>We are committed to providing solutions not only for new vehicles,
  but also for the existing fleet on the roads – based on technology
  openness across the entire lifecycle of our vehicles.</p>
<p>And for this reason, we also integrate fuels such as HVO100 and
  advocate for 100 percent credit in CO₂ calculations. In addition,
  recognising and crediting green steel would strengthen the European
  steel industry and safeguard jobs in Europe. Using more recycled
  materials in new cars reduces our climate footprint – as demonstrated
  by our NEUE KLASSE.</p>
<p>A holistic approach strengthens European value chains, secures jobs
  and keeps the industry competitive. At the same time, it enables
  effective climate protection and real CO₂ reductions.</p>
<p>Companies should be free to provide solutions geared towards customer
  needs, while also investing in appropriate new technologies to meet
  the European Union’s climate goals.</p>
<p> </p>
<p>As a global player, we stand for free trade and collaboration. We do
  not believe in protectionism, but rather in the power of innovation to
  compete on the global stage.</p>
<p>However, with the Industrial Accelerator Act, the EU Commission is
  continuing its protectionist course while not addressing home-made
  challenges like high energy prices.</p>
<p>One thing is clear: without international value chains, the ramp-up
  of electromobility and the development of powerful battery
  technologies are not feasible.</p>
<p>Labels such as “Made in the EU” or “Union origin” disadvantage
  European companies with global value chains if they do not recognize
  that each Euro spent in Europe counts the same for prosperity and
  jobs. No matter if the car stays in Europe or is exported.</p>
<p>Instead, the development of expertise and production for battery cell
  technologies in the EU should be promoted and effectively incentivized
  as fast as possible.</p>
<p>This year, together with policymakers, we must find realistic
  solutions that allow us to achieve our climate goals and to strengthen
  our economy and competitiveness.</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p>2025 was shaped by very different developments:<br />strong growth in
  Europe and the US, a much more challenging situation in China, rising
  competitive pressure and additional headwinds from tariffs.</p>
<p>Nevertheless, the BMW Group continues to deliver a stable performance.</p>
<p>Because we acted early. We adjusted our internal cost structures and
  maintained our strategic direction.</p>
<p>This combination of strong operating performance today and a clear
  long-term perspective is a crucial success factor for our company.</p>
<p>And that brings me back to the vehicle standing next to me.</p>
<p>The iX3 and the technologies of the NEUE KLASSE testify to our
  innovation and performance.</p>
<p>It underlines that we are “already ahead”.</p>
<p>Walter Mertl will explain in more detail how our strong operating
  performance is reflected in our financial figures.</p>
<p>We will then take a look at 2026, with more new products on the way.</p>
<p> </p>
<p>
  <strong>Part II</strong></p>
<p>Ladies and Gentlemen,</p>
<p>Looking ahead to this year and beyond, three key factors will be decisive:</p>
<p>First: <br />For our 2026 targets: the product line-up currently
  available, which we have built up gradually over the past few years.</p>
<p>Second: <br />For this year and the years to come: the rollout of
  additional NEUE KLASSE models and integration of its technologies
  across the entire product range.</p>
<p>And third: <br />The tech clusters of the NEUE KLASSE, which enable
  rapid advances and collaboration with leading tech players worldwide.</p>
<p>Let’s start with the first item:</p>
<p>The company’s current product portfolio across our BMW, MINI,
  Rolls-Royce and BMW Motorrad brands offers a range of premium options
  in all key segments.</p>
<p>From MINI, in the urban compact-car segment, to Rolls-Royce, in the
  ultra-luxury class.</p>
<p>At the beginning of this year, we added another highly exclusive
  dimension to our brand portfolio: BMW ALPINA.</p>
<p>The long-established BMW ALPINA brand embodies maximum performance
  and exceptional driving comfort, combined with unique options for individualisation.</p>
<p>This makes it an ideal addition to our existing product range in the
  segment for individual, highly customised vehicles.</p>
<p>In this way, we are tapping into a highly profitable segment with
  great growth potential, positioned above the BMW brand’s top models
  and below our Rolls-Royce luxury brand.</p>
<p>Overall, the BMW Group offers one of the industry’s most
  comprehensive and diverse premium portfolios.</p>
<p>A core strength of this line-up is our consistent focus on technology
  openness. We committed early to a market-driven mix of different drive technologies.</p>
<p>With this approach, the BMW Group continues to chart its own course –
  enabling us to systematically respond to the diverse requirements of
  markets and customers well into the future.</p>
<p>Because we chose this path early, making the necessary investments at
  the right time, we can now fully realise the market potential of our products.</p>
<p>Today, we offer battery-electric vehicles in all relevant segments.
  By the end of the year, we will have a total of 20 BEVs across all
  brands. This will further strengthen our competitive position.</p>
<p>At the same time, plug-in hybrids also remain important.</p>
<p>This is not just a “bridging technology” – for many people, in all
  regions of the world, they are the only way to integrate electric,
  locally emission-free mobility into their everyday lives.</p>
<p>Together with our range of highly efficient combustion engines, this
  approach provides maximum flexibility – ensuring that regional market
  opportunities can be consistently exploited.</p>
<p>This strong line-up lays the core foundation for the company’s
  business success in 2026 – and beyond.</p>
<p>At the same time – and that brings me to my second point – we are
  systematically building on our current advantage with the NEUE KLASSE.</p>
<p>With the release of the BMW iX3, the market launch of the NEUE KLASSE
  has just begun.</p>
<p>But this is only the start.</p>
<p>Additional all-electric models with the new design and innovations of
  the NEUE KLASSE will follow.</p>
<p>Another notable highlight will be unveiled next week, when we present
  the BMW i3, the first variant of the next generation of the BMW 3 Series.</p>
<p>The new i3 brings our NEUE KLASSE right into the heart of the BMW brand.</p>
<p>Prepare to be amazed by what the technologies of the NEUE KLASSE can
  do in a vehicle like the 3 Series. It is fair to say that they take
  “Sheer Driving Pleasure” to a whole new level.</p>
<p>Here’s a sneak preview of what we will be unveiling <br />next week.</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p>I’m looking forward to presenting this incredible car to our BMW fans
  worldwide next week.</p>
<p>After that, we will meet again at Auto China in Beijing, to introduce
  the Chinese version of the iX3 as the next NEUE KLASSE model.</p>
<p>We developed this vehicle exclusively for China, together with our
  local R&D team in the market.</p>
<p>By doing so we ensured that the product meets the specific wishes and
  needs of our Chinese customers.</p>
<p>The result: The most Chinese car we have ever built.</p>
<p>Initial feedback from the local media has been overwhelmingly
  positive – with praise, in particular, for its driving
  characteristics. The China-specific digital features have also been
  very well received.</p>
<p>In 2027, BMW M will usher in a new era in the high‑performance
  segment – with the first all-electric M vehicle with racetrack
  capabilities, based on the NEUE KLASSE.</p>
<p>Alongside development of the NEUE KLASSE, we have also created the
  essential conditions for a rapid ramp-up within our supplier and
  production network.</p>
<p>Production of the iX3 has successfully begun at our new plant in Debrecen.</p>
<p>We will start production of the new BMW i3 at our main plant here in
  Munich in the second half of the year. To do so, we have completely
  modernised the plant during ongoing operations.</p>
<p>From late 2027, we will build only electric vehicles in Munich.</p>
<p>Production of high-voltage batteries will also begin at our new plant
  in Irlbach-Straßkirchen in the second half of the year. This facility
  will supply our plants in Germany with our sixth-generation
  high-voltage batteries.</p>
<p>Our plant cluster in Shenyang, China, is also ready to build the NEUE
  KLASSE in China, for China.</p>
<p>At our largest plant, in Spartanburg in the U.S., we are
  systematically modernising the production system for the technologies
  of the NEUE KLASSE. This also includes the new high-voltage battery
  assembly facility in nearby Woodruff.</p>
<p>Across all plants in our production network, we are creating the
  necessary conditions to implement the technologies of the NEUE KLASSE
  as quickly as possible in all BMW models.</p>
<p>Between now and 2027 alone, we will bring more than 40 new or updated
  models to market.</p>
<p>Each of them will benefit from the technologies of the NEUE KLASSE –
  always tailored to concept requirements and independent of the drive technology.</p>
<p>The best example of this is the next generation of our BMW X5. This
  summer, we will officially unveil the successor to our current model.</p>
<p>The X5 will be the first BMW model to be offered with five different
  drivetrain variants: with highly efficient conventional drives, as a
  plug-in hybrid, battery-electric and – from 2028 – also powered by hydrogen.</p>
<p>In this way, we are laying the foundation to successfully meet the
  diverse requirements and customer needs around the world, both today
  and in the future.</p>
<p>Shortly before that, at the Beijing show, we will be showcasing the
  first model update to feature technologies from the NEUE KLASSE: the
  BMW 7 Series.</p>
<p>The result is an almost completely new vehicle. We are taking full
  advantage of the new possibilities from NEUE KLASSE technologies and
  raising our luxury sedan to a whole new level in terms of both
  appearance and technology.</p>
<p>That brings me to my third point:<br />the technology clusters of the
  NEUE KLASSE and their potential.</p>
<p>With the technology clusters developed specifically for the NEUE
  KLASSE and our modular approach to technology, we can integrate
  market-specific functionalities and content into our vehicles.</p>
<p>At the same time, we are strengthening our R&D capabilities to
  enable us to respond more quickly and flexibly to local customer needs
  and provide appropriate solutions.</p>
<p>In our key sales regions, we have already implemented numerous
  features in collaboration with leading local partners.</p>
<p>For example, in the Chinese market, we are working with Alibaba Banma
  to establish the next generation of intuitive in-car voice control.</p>
<p>In China, the BMW Intelligent Personal Assistant is also being
  expanded to include DeepSeek functionality.</p>
<p>In most markets, including Europe, we will be integrating Alexa+ as
  the centrepiece of our BMW Intelligent Personal Assistant.</p>
<p>Thanks to the advanced Large Language Model technology of Amazon
  Alexa+, our customers now benefit from an even smarter, more connected
  and highly personalised voice assistant.</p>
<p>With our driver assistance systems, we continue delivering the
  best-possible customer experience in each region – tailored to local requirements.</p>
<p>To achieve this, we work closely with selected partners.<br />Our
  guiding principle remains the same: We always strive for smart,
  symbiotic and safe solutions.</p>
<p>Last summer, we launched a new cooperation in China with Momenta. A
  leading local provider of ADAS technology. Outside China, we are
  collaborating with the American company Qualcomm.</p>
<p>Both collaborations focus on the co-development and integration of
  software that adapts to different road conditions, traffic scenarios
  and user needs – relying on state-of-the-art AI algorithms and
  data-driven methods.</p>
<p>These examples highlight the extraordinary flexibility and
  scalability of our tech clusters.</p>
<p>With the software-defined NEUE KLASSE, we maintain control over all
  systems and can deploy them simultaneously worldwide.</p>
<p>We are also able to rapidly integrate local technology stacks, giving
  our customers access to their preferred innovations and features.</p>
<p>Continuous over-the-air updates ensure that our vehicle software is
  always up to date. All functionalities are improved on an ongoing
  basis to permanently enhance the customer experience.</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p>As you can see, the BMW Group remains successful and highly
  innovative. Our current product range is one of the broadest and most
  attractive line-ups in the premium segment worldwide.</p>
<p>With the NEUE KLASSE and its technologies, we have secured a
  significant competitive advantage. We will leverage these strengths to
  drive our economic success.</p>
<p>However, it is also clear that our world remains unstable, and
  numerous risks will persist in the current financial year.</p>
<p>We meet these challenges with strategic consistency and with market-
  and opportunity-driven vision.</p>
<p>Our global footprint – in sales, research and development, and
  production – provides us with the foundation to mitigate uncertainties
  and respond flexibly to unforeseen events.</p>
<p>We will continue to build on these strengths in 2026 and in the years
  to come.</p>
<p>Thank you very much.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Sales &amp; Finance,Events,Speech]]></category>
            <pubDate>Thu, 12 Mar 2026 08:00:00 +0100</pubDate>
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                        <title>BMW Group Plant Rosslyn reaches 100,000 fourth-generation BMW X3 production milestone</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/bmw-group-plant-rosslyn-reaches-100000-fourth-generation-bmw-x3-production-milestone/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/bmw-group-plant-rosslyn-reaches-100000-fourth-generation-bmw-x3-production-milestone/</guid><pp:caseid>782551</pp:caseid><pp:summary><![CDATA[+++ Rosslyn celebrates 100,000 fourth-generation BMW X3 vehicles produced +++ Milestone reflects the dedication of associates and the plant’s role in BMW Group’s global production network +++ Rosslyn is the only plant producing the BMW X3 plug-in hybrid for global markets +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Pretoria</strong>. BMW Group Plant Rosslyn has reached a
  significant production milestone with the completion of its
    <strong>100,000th fourth-generation BMW X3,</strong> marking an
  important moment for the South African manufacturing facility and the
  people behind its success.</p>
<p>The milestone reflects the collective effort of associates across the
  plant and the broader ecosystem of suppliers, logistics partners and
  dealerships that support vehicle production. Together, these teams
  contribute to delivering vehicles that meet BMW Group’s global
  standards for quality and performance.</p>
<p>The 100,000th vehicle produced is a <strong>Fire Red BMW X3 plug-in
    hybrid destined for Australia.</strong> BMW Group Plant Rosslyn is
  the only production facility globally manufacturing the BMW X3 plug-in
  hybrid for international markets, underscoring the plant’s strategic
  role within BMW Group’s global production network. Located north of
  Pretoria, BMW Group Plant Rosslyn continues to play an important role
  in South Africa’s automotive industry. Since the plant’s inception,
  more than 1.8 million vehicles have been produced at the facility,
  including the previous third-generation BMW X3.</p>
<p>Behind every vehicle produced at BMW Group Plant Rosslyn is a team of
  people. Production associates, technicians, engineers and support
  teams work together across multiple production stages to ensure each
  vehicle meets the high standards expected by customers.</p>
<p>“Producing 100,000 fourth-generation BMW X3 vehicles is a significant
  milestone for BMW Group Plant Rosslyn and a testament to the
  dedication and professionalism of our associates,” said Danny Bester,
  Director of BMW Group Plant Rosslyn. “Every vehicle that leaves this
  plant represents the skill, commitment and pride of the people who
  build it. It also reflects the trust that customers place in the BMW
  brand and in the quality delivered here in South Africa.”</p>
<p>The milestone also highlights the plant’s contribution to skills
  development and talent cultivation. Apprentices, trainees and graduate
  engineers gain hands-on experience in a real manufacturing
  environment, helping to develop the next generation of technical and
  engineering professionals in South Africa.</p>
<p>Each vehicle produced at BMW Group Plant Rosslyn moves through
  multiple production stations where associates focus on precision,
  teamwork and continuous improvement. For many employees, the milestone
  represents years of dedication and a shared commitment on the
  production floor.</p>
<p>While reaching this 100,000-vehicle milestone marks an important
  moment, work at the plant continues every day as teams remain focused
  on building vehicles with the same attention to quality, precision and
  care that defines the BMW brand.</p>
<p> </p>
<p>
  <strong>ENDS</strong></p>
<p>
  <strong> </strong></p>
<p>If you have any questions, please contact:</p>
<p>
  <strong>Corporate Communications</strong>
  <br />Angela Konert<br />Head of Business Communications</p>
<p>Phone: +27 71 666 2472<br />Email: <a href="mailto:Angela.Konert@bmw.co.za">Angela.Konert@bmw.co.za</a><br />
  <a href="https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a></p>
<p> </p>
<p>
  <strong> </strong>
  <strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial services. The BMW
  Group production network comprises over 30 production sites worldwide;
  the company has a global sales network in more than 140 countries.</p>
<p>In 2024, the BMW Group sold over 2.45 million passenger vehicles and
  more than 210,000 motorcycles worldwide. The profit before tax in the
  financial year 2024 was € 11.0 billion on revenues amounting to €
  142,4 billion. As of 31 December 2024, the BMW Group had a workforce
  of 159.104  employees.</p>
<p>The economic success of the BMW Group has always been based on
  long-term thinking and responsible action. Sustainability is a key
  element of the BMW Group’s corporate strategy and covers all products
  from the supply chain and production to the end of their useful life.<br />
  <br /></p>
<p>www.bmwgroup.com</p>
<p>LinkedIn: <a href="http://www.linkedin.com/company/bmw-group/">http://www.linkedin.com/company/bmw-group/</a></p>
<p>YouTube: <a href="https://www.youtube.com/bmwgroup">https://www.youtube.com/bmwgroup</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>Facebook: <a href="https://www.facebook.com/bmwgroup">https://www.facebook.com/bmwgroup</a></p>
<p>X: <a href="https://www.x.com/bmwgroup">https://www.x.com/bmwgroup</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Sustainability,Press Release,Events,Locations,Production Plants]]></category>
            <pubDate>Wed, 11 Mar 2026 14:03:37 +0100</pubDate>
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                        <title>MINI Canada announces North American premiere of the MINI JCW x Deus Ex Machina Concept at the 2026 Canadian International AutoShow.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/mini-canada-announces-north-american-premiere-of-the-mini-jcw-x-deus-ex-machina-concept-at-the-2026-canadian-international-autoshow/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/mini-canada-announces-north-american-premiere-of-the-mini-jcw-x-deus-ex-machina-concept-at-the-2026-canadian-international-autoshow/</guid><pp:caseid>782579</pp:caseid><pp:summary><![CDATA[+++ The striking Deus Ex Machina Concept makes its North American debut. +++ Test drive the new generation of MINI products at an exclusive area on Level 500. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Richmond Hill, ON.</strong> MINI Canada is thrilled to
  announce its presence at the 2026 Canadian International AutoShow
  (CIAS) at the Metro Toronto Convention Centre, showcasing a bold and
  sporty lineup highlighted by the North American premiere of the
  striking MINI JCW x Deus Ex Machina concept. The exhibit will be
  located on Level 700, with a MINI drive experience returning to Level
  500 along with BMW — continuing the popular format from last year.</p>
<p>
<strong> </strong></p>
<p>
<strong>North American premiere: MINI JCW x Deus Ex Machina Concept</strong>
<br/>Revealed earlier this year, the MINI JCW x Deus Ex Machina
  concept fuses the iconic MINI John Cooper Works performance with the
  spirit of the renowned lifestyle brand Deus Ex Machina. This
  one-of-a-kind design features unique, custom elements such as a sleek,
  matte paint finish, signature Deus Ex Machina graphics, and exclusive
  accessories — all paying tribute to a shared passion for creativity,
  craftsmanship, and thrilling driving experiences. This concept car
  marks an exciting collaboration and a stunning statement for MINI fans
  and automotive enthusiasts alike.</p>
<p>"Bringing the MINI JCW x Deus Ex Machina concept to the 2026
  Canadian International AutoShow is truly special,” said Patrick
  Clancy, Director of MINI Canada. “It’s a rare and unique opportunity
  to showcase the North American debut of such an exciting and extreme
  vehicle that perfectly embodies MINI’s spirit of individuality.”</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/c15fe868-db65-4cbd-82ef-cfaa82856036/P90613881_highRes_mini-john-cooper-wor.jpg"/></span></span></p>
<p>
<strong>Sporty John Cooper Works lineup on display</strong>
<br/>In addition to the concept, the MINI booth will exclusively
  feature the dynamic John Cooper Works (JCW) lineup: the agile and
  iconic MINI JCW 3 Door and the versatile MINI JCW Countryman ALL4.
  Known for their exhilarating performance and race-inspired
  engineering, these sporty models boast powerful turbocharged engines,
  sharp handling, and distinctive JCW styling cues that deliver the
  ultimate driving excitement.</p>
<ul>
<li>
<strong>MINI JCW 3 Door:</strong> Compact, nimble, and packed with
    228 horsepower from its turbocharged 2.0L engine, this model blends
    classic MINI design with thrilling sportscar performance.</li>
<li>
<strong>MINI JCW Countryman ALL4:</strong> The most powerful MINI
    SUV ever, offering 312 horsepower, all-wheel drive, and a perfect
    balance of performance and practicality for adventurous drivers.</li></ul>
<p> </p>
<p>“We’re excited that MINI has chosen the AutoShow for the North
  American debut of its JCW x Deus Ex Machina Concept, and we know
  enthusiasts are going to be thrilled to not only see these vehicles
  but also get to test drive some as well,” said Jason Campbell, General
  Manager, Canadian International AutoShow.”</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/52915059-3835-4e1c-b5f9-c144f64677a0/P90613909_highRes_mini-john-cooper-wor.jpg"/></span></span></p>
<p>
<strong> </strong></p>
<p>
<strong>Experience MINI at 2026 CIAS </strong>
<br/>Visitors will have the opportunity to immerse themselves in the
  MINI brand with exclusive test drives of MINI models on Level 500,
  just like last year. The MINI experience promises to be both
  interactive and exhilarating, inviting attendees to feel the
  unmistakable go-kart handling and spirited performance that define MINI.</p>
<p>
<strong>Event Details:</strong></p>
<ul>
<li>
<strong>MINI Exhibit:</strong> Level 700, Metro Toronto Convention Centre</li>
<li>
<strong>MINI Drive Experience:</strong> Level 500</li>
<li>
<strong>Dates:</strong> February 13 – 22, 2026</li></ul>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/3262dac6-a896-4287-a452-b460fbb3c6ae/P90629248_highRes_bmw-canada-at-the-20.jpg"/></span></span></p>
<p>The 2026 Canadian International AutoShow is Canada’s premier
  automotive event, attracting over 300,000 visitors annually and
  offering the perfect platform for MINI to showcase its unique
  character, creativity and joie de vivre.</p>
<p>Don’t miss this chance to witness the North American debut of the
  MINI JCW x Deus Ex Machina concept and explore the thrilling
  performance of the MINI John Cooper Works lineup at the 2026 CIAS.
  MINI Canada invites all visitors to come along for the ride and
  experience the passion and excitement that only MINI can deliver. For
  more information, visit <a href="https://www.mini.ca/" target="_blank">MINI Canada</a>.</p>
<p> </p>
<p>-30-</p>
<p> </p>
<p>
<strong>BMW Group in Canada</strong></p>
<p>BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned
  subsidiary of BMW AG and is responsible for the distribution of BMW
  luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
  and MINI.  BMW Group Financial Services Canada is a division of BMW
  Group Canada and offers retail financing and leasing programs and
  protection products on new and pre-owned BMW and MINI automobiles, as
  well as retail financing for new and pre-owned BMW Motorcycles. A
  total network of 51 BMW automobile retail centres, 26 BMW motorcycle
  retailers, and 31 MINI retailers represents the BMW Group across the country.</p>
<p> </p>
<p>
<strong>For more information, please contact: </strong></p>
<p>Marc Belcourt</p>
<p>Director, Corporate Communications</p>
<p>BMW Group Canada</p>
<p>
<a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a>
                                    </p>
<p> </p>
<p>Barb Pitblado</p>
<p>Manager, Corporate Communications</p>
<p>BMW Group Canada</p>
<p>
<a href="mailto:barb.pitblado@bmwgroup.ca">barb.pitblado@bmwgroup.ca</a></p>
<p> </p>
<p>Jean-Francois Taylor</p>
<p>Product and Technology Manager, Corporate Communications</p>
<p>BMW Group Canada</p>
<p>
<a href="mailto:jean-francois.taylor@bmwgroup.ca">jean-francois.taylor@bmwgroup.ca</a></p>
<p> </p>
<p>
<strong>About the Canadian International AutoShow, presented by The
    Toronto Star</strong></p>
<p>Celebrating the automobile since 1974, the Canadian International
  AutoShow features more than 650,000 square feet of exhibits, displays
  and attractions spanning the North and South Buildings of the Metro
  Toronto Convention Centre. With average annual attendance in excess of
  350,000, the Canadian International AutoShow is not only the largest
  automotive expo in Canada, it is also the country’s largest consumer
  show. A leader in lifestyle, technology and all things automotive, it
  is a showcase for the latest cars, trucks, SUVs, concept cars,
  exotics, classics, muscle cars, electric vehicles, alternative fuel
  vehicles and autonomous vehicles.  The show also offers a variety of
  indoor and outdoor ride and drive experiences with over 45,000 guests
  taking part in 2025. For more information, please visit autoshow.ca.
  For news and updates, check in regularly at autoshow.ca. Stay
  connected with the Canadian International AutoShow on LinkedIn,
  Instagram @autoshowca, X @autoshowcanada, and Facebook /autoshowcanada.</p>
<p>Media Day takes place Thursday, February 12th, highlighted by the
  Automobile Journalists Association of Canada’s (AJAC) presentation of
  the Canadian Car of the Year Awards. Many participating brands are
  expected to unveil new products for the first time in Canada. The
  interactive hands-on Media Day 2.0 is scheduled for the morning of
  Wednesday February 18th.</p>
<p>Media registration, media information, and visual assets to support
  your coverage are now available at <a href="http://www.autoshow.ca/media">www.autoshow.ca/media</a>.</p>
<p>
<strong> </strong></p>
<p>
<strong>Media Contacts for the Canadian International AutoShow</strong></p>
<table border="0" cellpadding="0" cellspacing="0" style="width: 100.0%;">

<tr>
<td valign="top"><p>Brian Murphy</p>
<p>Director of Public Relations</p>
<p>Canadian International AutoShow</p>
<p>(416) 428-2944</p>
<p>
<a href="mailto:brianm@autoshow.ca">brianm@autoshow.ca</a></p></td><td valign="top"><p>Mark James</p>
<p>Public Relations</p>
<p>Canadian International AutoShow</p>
<p>(416) 508-1670</p>
<p>
<a href="mailto:markj@autoshow.ca">markj@autoshow.ca</a></p></td></tr></table>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br/>Tel: +1-905-428-5078<br/>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,MINI,Cooper,3 Door,Concept Vehicles &amp; Design,Product]]></category>
            <pubDate>Wed, 04 Feb 2026 14:00:00 +0100</pubDate>
            <pp:lastModified>Wed, 04 Feb 2026 13:00:00 +0000</pp:lastModified>
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                        <title>BMW Group Canada to showcase the all-new BMW iX3 and the future of driving at the 2026 Canadian International AutoShow.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/bmw-group-canada-to-showcase-the-all-new-bmw-ix3-and-the-future-of-driving-at-the-2026-canadian-international-autoshow/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/bmw-group-canada-to-showcase-the-all-new-bmw-ix3-and-the-future-of-driving-at-the-2026-canadian-international-autoshow/</guid><pp:caseid>782587</pp:caseid><pp:summary><![CDATA[+++ BMW returns to the Canadian International AutoShow (CIAS) with a stunning “Level ///M” takeover of the Metro Toronto Convention Centre’s Level 600. +++ The all-new BMW iX3, the first model from BMW’s revolutionary Neue Klasse architecture, takes centre stage. +++ Highlights on display include the new iX3, the iconic M2 CS, the award-winning i4 and more. +++ Exclusive BMW and MINI test drives will be offered on Level 500, featuring a lounge where guests can wait for their driving experience. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Richmond Hill, ON.</strong> BMW Group Canada is proud to
  announce its presence at the Canadian International AutoShow (CIAS)
  from February 13-22, 2026, at the Metro Toronto Convention Centre.
  This year, the spotlight shines on the all-new BMW iX3 — a trailblazer
  of BMW’s revolutionary Neue Klasse platform, representing the future
  of sustainable and dynamic electric driving.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/7fae1b58-deac-4e6b-bcc7-0d4dbfd47877/P90629245_highRes_bmw-canada-at-the-20.jpg"/></span></span></p>
<p>BMW’s presence will again dominate the coveted Level 600 space,
  marking a unique and exclusive takeover that positions BMW as a
  standout attraction amid the show’s busiest foot traffic areas. This
  immersive experience will not only showcase BMW’s commitment to
  electrification but also celebrate the brand’s legendary performance heritage.</p>
<p>“The all-new iX3 embodies BMW’s bold vision for the future, combining
  cutting-edge technology, sustainable design, and exhilarating driving
  dynamics,” said Andrew Scott, President and CEO of BMW Group Canada.
  “Our display at CIAS is designed to engage and inspire everyone—from
  electric vehicle enthusiasts to performance purists—highlighting the
  seamless integration of BMW’s past, present, and future.”</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/022d00fc-b03c-4cee-b871-8ae35e234dc9/P90629243_highRes_bmw-canada-at-the-20.jpg"/></span></span></p>
<p> </p>
<p>
<strong>The all-new BMW iX3 — The Neue Klasse electric pioneer</strong></p>
<p>Built on BMW’s revolutionary Neue Klasse platform, the new iX3
  epitomizes the next generation of vehicles with enhanced efficiency,
  range, and intelligent connectivity. Featuring a highly efficient
  electric drivetrain, advanced battery technology, and a lightweight
  design, the iX3 offers an estimated range exceeding 650 kilometres,
  rapid charging capabilities, and BMW’s hallmark driving precision.</p>
<p>The iX3’s sleek, aerodynamic silhouette and premium interior showcase
  BMW’s dedication to sustainable luxury, incorporating recycled and
  eco-friendly materials without compromising on comfort or technology.
  Its innovative driver assistance systems and intuitive digital cockpit
  further elevate the driving experience, making the iX3 a benchmark for
  electric SUVs.</p>
<p>
<strong>An unmatched BMW experience</strong></p>
<p>Alongside the iX3, attendees will experience BMW’s latest electrified
  and performance models, including the exhilarating M2 CS, the
  award-winning i4 M60, the powerful i5 M60, and the luxurious iX M70.
  Level ///M will feature dynamic displays emphasizing BMW’s storied
  legacy and the brand’s push towards electrification.</p>
<p>“Like their vehicles, the BMW display at the show is unique,
  impressive and worth a visit,” said Jason Campbell, General Manager,
  Canadian International AutoShow.</p>
<p>On Level 500, visitors can participate in exclusive test drives of
  BMW and MINI vehicles, including the ever-popular i4 and a selection
  of SUVs, giving guests a hands-on opportunity to experience BMW’s
  cutting-edge technology and driving excitement. Level 500 will once
  again feature a lounge where guests can wait for their drive
  experience in comfort.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/ba3f5c9d-a423-4baf-a45a-d65e945ca9fb/P90629248_highRes_bmw-canada-at-the-20.jpg"/></span></span></p>
<p>BMW Canada will also provide exclusive pre-access to Level M for
  select VIP guests, as selected by local BMW retailers. This will allow
  guests to enter the show before the doors open to the public.</p>
<p>
<strong>Experience and Engagement</strong></p>
<p>In addition to vehicle displays and test drives, BMW Canada will
  present engaging, on-site activations, including a café, lifestyle
  store, photo opportunities, and a chance to win an exclusive travel
  experience or a secondary prize. On both event weekends, a surprise
  automotive artist will be on-site painting live in front of show
  attendees. These initiatives aim to create memorable moments that
  deepen the connection between visitors and the BMW brand. The 2026
  Canadian International AutoShow remains Canada’s premier automotive
  event, attracting over 300,000 visitors annually and offering an
  unmatched platform for BMW to showcase its innovation, design, and
  commitment to a sustainable future.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/48b01bdb-46ff-4583-bcdf-24a73c570212/P90629246_highRes_bmw-canada-at-the-20.jpg"/></span></span></p>
<p> </p>
<p>-30- <br/>
<strong> </strong></p>
<p>
<strong>BMW Group in Canada</strong></p>
<div> </div>
<p>BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned
  subsidiary of BMW AG and is responsible for the distribution of BMW
  luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
  and MINI.  BMW Group Financial Services Canada is a division of BMW
  Group Canada and offers retail financing and leasing programs and
  protection products on new and pre-owned BMW and MINI automobiles, as
  well as retail financing for new and pre-owned BMW Motorcycles. A
  total network of 51 BMW automobile retail centres, 26 BMW motorcycle
  retailers, and 31 MINI retailers represents the BMW Group across the country.</p>
<p>
<strong> </strong></p>
<p>
<strong>For more information, please contact: </strong></p>
<p>Marc Belcourt</p>
<p>Director, Corporate Communications</p>
<p>BMW Group Canada</p>
<p>
<a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a>
                                               </p>
<p> </p>
<p>Jean-Francois Taylor</p>
<p>Product and Technology Manager, Corporate Communications</p>
<p>BMW Group Canada</p>
<p>
<a href="mailto:jean-francois.taylor@bmwgroup.ca">jean-francois.taylor@bmwgroup.ca</a></p>
<p> </p>
<p>
<strong> </strong></p>
<p>
<strong>About the Canadian International AutoShow, presented by The
    Toronto Star</strong></p>
<p>Celebrating the automobile since 1974, the Canadian International
  AutoShow features more than 650,000 square feet of exhibits, displays
  and attractions spanning the North and South Buildings of the Metro
  Toronto Convention Centre. With average annual attendance in excess of
  350,000, the Canadian International AutoShow is not only the largest
  automotive expo in Canada, it is also the country’s largest consumer
  show. A leader in lifestyle, technology and all things automotive, it
  is a showcase for the latest cars, trucks, SUVs, concept cars,
  exotics, classics, muscle cars, electric vehicles, alternative fuel
  vehicles and autonomous vehicles.  The show also offers a variety of
  indoor and outdoor ride and drive experiences with over 45,000 guests
  taking part in 2025. For more information, please visit autoshow.ca.
  For news and updates, check in regularly at autoshow.ca. Stay
  connected with the Canadian International AutoShow on LinkedIn,
  Instagram @autoshowca, X @autoshowcanada, and Facebook /autoshowcanada.</p>
<p>Media Day takes place Thursday, February 12th, highlighted by the
  Automobile Journalists Association of Canada’s (AJAC) presentation of
  the Canadian Car of the Year Awards. Many participating brands are
  expected to unveil new products for the first time in Canada. The
  interactive hands-on Media Day 2.0 is scheduled for the morning of
  Wednesday February 18th.</p>
<p>Media registration, media information, and visual assets to support
  your coverage are now available at <a href="http://www.autoshow.ca/media">www.autoshow.ca/media</a>.</p>
<p>
<strong> </strong></p>
<p>
<strong>Media Contacts for the Canadian International AutoShow</strong></p>
<table border="0" cellpadding="0" cellspacing="0" style="width: 100.0%;">

<tr>
<td valign="top"><p>Brian Murphy</p>
<p>Director of Public Relations</p>
<p>Canadian International AutoShow</p>
<p>(416) 428-2944</p>
<p>
<a href="mailto:brianm@autoshow.ca">brianm@autoshow.ca</a></p></td><td valign="top"><p>Mark James</p>
<p>Public Relations</p>
<p>Canadian International AutoShow</p>
<p>(416) 508-1670</p>
<p>
<a href="mailto:markj@autoshow.ca">markj@autoshow.ca</a></p></td></tr></table>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br/>Tel: +1-905-428-5078<br/>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,NA5,BMW i,iX3,Product,BMW]]></category>
            <pubDate>Tue, 03 Feb 2026 14:00:00 +0100</pubDate>
            <pp:lastModified>Tue, 03 Feb 2026 13:00:00 +0000</pp:lastModified>
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                        <title>The BMW Group at IAA Mobility 2025:  the new BMW iX3 celebrates its world premiere.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/the-bmw-group-at-iaa-mobility-2025--the-new-bmw-ix3-celebrates-its-world-premiere/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/the-bmw-group-at-iaa-mobility-2025--the-new-bmw-ix3-celebrates-its-world-premiere/</guid><pp:caseid>784503</pp:caseid><pp:summary><![CDATA[+++ The BMW iX3 makes its debut as the first Neue Klasse model +++ Exhibitions and events across Munich +++ Open Space in the city centre +++ BMW also presents a number of other new models +++ MINI unveils two JCW show cars +++ BMW Motorrad looks ahead to the future of fully electric scooters +++ BMW Welt opens new type of high-performance charging hub +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> BMW, MINI and BMW Motorrad will present their
  new arrivals at two central locations during the IAA Mobility 2025
  show, just like at the 2021 and 2023 editions of the event: The IAA
  Mobility Summit will take place at Munich’s exhibition centre (Messe
  München) – the BMW Group stand is in Hall A1 – and the BMW Group’s
  Open Space can be found at Max-Joseph-Platz square, under the gaze of
  the opera house. The generously proportioned Open Space, which covers
  an area of 3,000 m<sup>2</sup>, is open to visitors free of charge on
  Tuesday, 9 September (the official opening day) from 11.00 a.m. to
  9.00 p.m. CET, on Wednesday, 10 September – Saturday, 13 September
  from 11.00 a.m. to 11.00 p.m. CET and on Sunday, 14 September from
  10.00 a.m. to 5.00 p.m. CET. BMW Welt and the BMW Museum will also be
  playing their part in the most important event of the year for the
  automotive and mobility sector with exhibitions and concepts of their
  own. The official opening of the IAA Mobility Summit will take place
  at the exhibition centre on Monday, 8 September at 8.00 a.m. CET. It
  is aimed primarily at trade visitors and is open every day until
  Friday, 12 September from 9.00 a.m. to 6.00 p.m. CET.</p>
<p>
  <strong>The premiere of the Neue Klasse.</strong>
  <br />The BMW Group is presenting one of the most significant new
  vehicles in its history at IAA Mobility 2025 in Munch, its home city.
  The BMW iX3, the first Neue Klasse model, will celebrate its public
  unveiling at the event. Revealed at the same time will be new
  technologies that will play a revolutionary and trailblazing role
  across the BMW Group in the future. The new BMW iX3 gives the public
  their first glimpse of the huge technological leap forward made by BMW
  in many areas: electric mobility, display and control/operation,
  digitalisation, connectivity, design, sustainability and technological
  openness. All upcoming BMW models will benefit from the innovations in
  the Neue Klasse – regardless of the drive system type used to power them.</p>
<p>
  <strong>Focusing on the new BMW iX3 and its innovations.</strong>
  <br />As BMW’s star of the IAA 2025, the new BMW iX3 will take centre
  stage event-wide. As well as the presentation of several examples of
  the global newcomer, the central stage in the shadow of Munich’s opera
  house at Max-Joseph-Platz will host daily “Masterclasses” featuring
  the new model. On each of the six days of the event, there will also
  be demonstrations of the new BMW Panoramic iDrive developed entirely
  in-house at BMW. These innovations from the BMW iX3 will likewise find
  their way into all future BMW models as part of a gradual process.</p>
<p>
  <strong>BMW Charging debuts bidirectional charging.</strong>
  <br />A dedicated area of the Open Space will focus on BMW Charging,
  with the help of current BMW electric vehicles like the new BMW iX and
  the BMW i5. The assembled experts here will provide the low-down on
  both public charging and the BMW Charging offering for home charging
  using various BMW Wallboxes. BMW Charging will present the
  bidirectional charging available in the BMW iX3 for the first time at
  the IAA Mobility show. This technology allows the iX3 to feed energy
  from its high-voltage battery into the customer’s home power supply
  (Vehicle-to-Home – V2H) or the public grid (Vehicle-to-Grid – V2G).</p>
<p>
  <strong>Models from BMW, MINI and BMW Motorrad at the Open Space.</strong>
  <br />Beyond the IAA Mobility show’s focus on the BMW iX3 as the first
  Neue Klasse vehicle, fans of the other BMW models and aficionados of
  the MINI, BMW M and BMW Motorrad brands are also well catered for,
  needless to say. Among the models on the bill at the Open Space are
  the battery-electric BMW i4, BMW i5, BMW i7 and BMW iX, the BMW X3 30e
  xDrive (WLTP, combined – in accordance with the EnVKV [German
  Passenger Car Energy Labelling Regulation]*: energy consumption
  weighted: 16.7 kWh/100 km and 3.3 l/100 km [85.6 mpg imp]; CO₂
  emissions weighted: 76 g/km; CO₂ classes: with discharged battery G;
  weighted B; fuel consumption with discharged battery: 8.2 l/100 km
  [34.5 mpg imp]) and the BMW M5 Touring with plug-in hybrid drive
  system (WLTP, combined – in accordance with the EnVKV: energy
  consumption weighted: 27.6 kWh/100 km and 2.0 l/100 km [141.2 mpg
  imp]; CO<sub>2</sub> emissions weighted: 45 g/km (WLTP);
  CO<sub>2</sub> classes: with discharged battery G, weighted B; fuel
  consumption with discharged battery: 10.9 l/100 km [25.9 mpg imp]).</p>
<p>BMW Motorrad is presenting the BMW CE 02 and BMW CE 04 electric
  premium scooters – for electric mobility majoring in manoeuvrability –
  at the city-centre location. And with the BMW Vision CE, the brand
  also offers a fascinating look ahead to how developers and designers
  are envisaging the future of fully electric scooters for the big city.</p>
<p>
  <strong>MINI: show cars and “Britishness” launch a stage takeover.</strong>
  <br />MINI will spread its IAA Mobility 2025 presence across two
  locations in the heart of Munich. Its spectacular Open Space set at
  Max-Joseph-Platz and central brand appearance at the MINI Pavillon on
  Lenbachplatz will provide insights deep into the DNA of the brand.
  Plus, two eye-catching JCW show cars will celebrate their world
  premieres in Munich as part of a suitably gripping presentation. The
  Bavarian capital will turn into one huge stage for the iconic British
  brand during IAA Mobility 2025.</p>
<p>The JCW show cars will bring attention-grabbing presence to the MINI
  Pavillon and provide visual evidence of motor sport as a defining
  element of MINI DNA. The British icon and racing competition certainly
  go hand in hand, as confirmed most recently by the brand’s latest
  success in the Nürburgring 24-hour race. The show cars will be on
  display at Lenbachplatz for the duration of the IAA, locking into the
  spirit of a world-renowned fashion and lifestyle brand. The MINI
  Pavillon will be extensively refurbished for the occasion and
  dedicated entirely to the John Cooper Works sub-brand.</p>
<p>
  <strong>Entertainment for families at the Open Space.</strong>
  <br />In 2025, as in previous years, the Family Area at the Open Space
  invites visitors to get involved and enjoy a spot of relaxation at the
  same time. Children, teenagers and families can look forward to
  creative attractions such as LEGO build areas, a Disney+ Dance
  Challenge with Lilo & Stitch, craft activities and a water
  station. Other highlights – e.g. on the roof terrace – only add to the
  richly varied family programme.</p>
<p>
  <strong>Events at the exhibition centre, BMW Welt and BMW Museum.</strong>
  <br />Expanding on its star turn at the Open Space on
  Max-Joseph-Platz, the BMW iX3 also holds sway at the BMW Group’s 2,000
  m<sup>2</sup> stand in the exhibition centre – which is located in
  Riem, in the eastern part of Munich. Alongside the spread of vehicles
  on display here at the Summit, innovations including BMW Panoramic
  iDrive, sixth-generation eDrive technology, and driving dynamics
  management provided by the “Heart of Joy” high-performance computer
  will be front and centre of presentations and talks by experts. The
  most important elements of BMW Panoramic iDrive are the display
  surface spanning the full width of the lower windscreen, the new
  multifunction steering wheel with shy-tech technology, and the Central
  Display. All play their part in an impressive large-scale animation.
  The experts at the Summit will also shed light on areas such as fuel
  cells, alternative fuels, plug-in hybrid drive systems and charging technology.</p>
<p>
  <strong>1961 Neue Klasse also makes an appearance at the show.</strong>
  <br />The BMW Group’s stand at the exhibition centre will be
  showcasing a celebrity car from years past, as BMW Classic winds back
  the clock to a BMW 1500 from the 1960s – the first model in the
  original Neue Klasse line-up. The 1500 was the headline act at the
  1961 IAA in Frankfurt, a genuine breakthrough star that wrote the
  opening lines for an international success story. The Neue Klasse laid
  the foundations for the BMW Group to become the world’s most
  successful maker of premium automobiles. And now the BMW iX3 of 2025
  takes us full circle – a car with all the tools to build on this
  growth and the first model in another new era.</p>
<p>Visitors to the exhibition centre will also encounter a selection of
  current models, including a BMW M5 Touring, a BMW X3 20d xDrive (WLTP,
  combined (EnVKV)*: fuel consumption 6.5 l/100 km [43.5 mpg imp];
  CO<sub>2</sub> emissions 171 g/km; CO<sub>2</sub> class: F) and a BMW
  iX5 Hydrogen* (consumption as per WLTP: 1.19 kg H<sub>2</sub>/100 km;
  consumption, combined as per NEDC: –; CO<sub>2</sub> emissions,
  combined as per WLTP: 0 g/km; range as per WLTP: 504 km [313 miles];
  CO<sub>2</sub> class: A).</p>
<p>
  <strong>BMW Welt switches on a new type of charging
  hub.<br /></strong>As well as its appearances at the Open Space in the
  city centre and the exhibition centre, the BMW iX3 will also be on
  show at BMW Welt in the north of Munich from 6 September. Under the
  spotlight here along with the new fully electric BMW model are
  innovations such as BMW Panoramic iDrive and services like BMW
  Charging. During the IAA, customers stopping to top up their vehicles
  at the BMW Welt charging stations will be treated to a refreshing
  surprise and, if desired, a free personal tour of all things BMW iX3
  and BMW Charging.</p>
<p>Shortly before IAA Mobility 2025 opens to visitors, a new vehicle
  charging hub will go into service outside BMW Welt. The BMW Welt
  High-Power Charging station will provide eight charging points for
  electric vehicles. Created by Designworks, BMW’s innovation studio,
  the hub fits in neatly with the unique architecture of the overall
  building. Expert talks and presentations will accompany the
  introduction of the new charging facility from 8 September and
  continue throughout IAA Mobility 2025.</p>
<p>
  <strong>DigiTour: interactive experiences at the BMW Museum.</strong>
  <br />The BMW Museum will greet visitors to IAA Mobility 2025 with a
  new digital attraction: the BMW Museum DigiTour. This web-based app,
  which can be accessed without downloading, provides a modern,
  fascinating and interactive offering for the visitors from around the
  world. This new digital visitor experience brings the history and
  allure of the BMW brand to life. A highlights tour of classic BMWs
  (from the early days to the present day) will be presented here in
  digital form, as will shortly the Museum’s temporary exhibition “Belle
  Macchine – Italian Automotive Design at BMW.” Additional tours are
  planned, including options for families and kids. The BMW Museum
  DigiTour is free of charge, opens a window into rarely shown archive
  material and is available in several different languages. </p>
<p>
  <strong>The BMW Group: sustainability and circular economy across all areas.</strong>
  <br />As an integral part of the BMW Group’s strategy at IAA Mobility
  2025, the theme of sustainability stands tall in an array of world
  premieres and innovations. Alongside the electrification of its drive
  systems, the BMW Group has adopted a holistic approach to achieving
  its goals in this area. The focus here is on reducing CO<sub>2</sub>
  emissions throughout a vehicle’s life cycle, and the development of
  the Neue Klasse has seen BMW doubling down on its commitment to these
  objectives. From the development of a product, use of secondary
  materials, procurement of raw materials and production, to the
  product’s use phase and eventual recycling, the BMW Group adheres to
  consistently circular thinking. This engagement with circularity can
  also been seen across the BMW Group’s stands at IAA Mobility 2025.
  Around 80 per cent of the installations, fixtures and materials in the
  Open Space at Max-Joseph-Platz are either already being reused or have
  been procured explicitly for extended use at other events as well.
  Plants, robots, concrete barriers and much of the event technology
  have largely been hired. The presentation at the Summit involves an
  even greater commitment to reusing materials. Single usage is
  therefore restricted primarily to graphics and materials placed under
  heavy stresses, such as floor coverings and wall surfaces.</p>
<p>*<strong>Consumption and emissions figures:</strong>
  <br />The figures for fuel consumption, CO<sub>2</sub> emissions,
  electric power consumption and range refer to vehicles in the German
  market. All figures are calculated based on the new WLTP test cycle.
  Fuel consumption and emissions data refers to the German Passenger Car
  Energy Labelling Regulation (PKW-EnVKV).<br />
  <br />
  <br />In the event of enquiries please contact:<br />
  <br />
  <strong>Corporate Communications<br />
    <br /></strong>Cypselus von Frankenberg, Product Communication BMW Automobiles</p>
<p>Telephone: +49-89-382-30641</p>
<p>E-mail: Cypselus.von-Frankenberg@bmw.de<br />
  <br />Alexandra Landers, Head of Product and Brand Communication BMW</p>
<p>Telephone: +49-89-382-30871</p>
<p>E-mail: Alexandra.landers@bmw.de<br />
  <br />Internet: https://newsroom.bmwgroup.com/global/en</p>
<p>E-mail: presse@bmw.de<br />
  <br />
  <br />
  <br />
  <strong>The BMW Group<br />
    <br /></strong>With its four brands BMW, MINI, Rolls-Royce and BMW
  Motorrad, the BMW Group is the world’s leading premium manufacturer of
  automobiles and motorcycles and also provides premium financial
  services. The BMW Group production network comprises over 30
  production sites worldwide; the company has a global sales network in
  more than 140 countries.<br />
  <br />In 2024, the BMW Group sold 2.45 million passenger vehicles and
  more than 210,000 motorcycles worldwide. The profit before tax in the
  financial year 2024 was € 11.0 billion on revenues amounting to €
  142.4 billion. As of 31 December 2024, the BMW Group had a workforce
  of 159,104 employees.<br />
  <br />The economic success of the BMW Group has always been based on
  long-term thinking and responsible action. Sustainability is a key
  element of the BMW Group’s corporate strategy and covers all products
  from the supply chain and production to the end of their useful life.<br />
  <br />
  <br />www.bmwgroup.com</p>
<p>LinkedIn: <a href="http://www.linkedin.com/company/bmw-group/">http://www.linkedin.com/company/bmw-group/</a></p>
<p>YouTube: <a href="https://www.youtube.com/bmwgroup">https://www.youtube.com/bmwgroup</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>Facebook: <a href="https://www.facebook.com/bmwgroup">https://www.facebook.com/bmwgroup</a></p>
<p>X: <a href="https://www.x.com/bmwgroup">https://www.x.com/bmwgroup</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,BMW]]></category>
            <pubDate>Tue, 05 Aug 2025 12:00:00 +0200</pubDate>
            <pp:lastModified>Tue, 05 Aug 2025 10:00:00 +0000</pp:lastModified>
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                        <title>Dr. Nicolas Peter elected Chairman of Supervisory Board of BMW AG</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/dr-nicolas-peter-elected-chairman-of-supervisory-board-of-bmw-ag/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/dr-nicolas-peter-elected-chairman-of-supervisory-board-of-bmw-ag/</guid><pp:caseid>784452</pp:caseid><pp:summary><![CDATA[Munich. At a meeting of the Supervisory Board held following the Annual General Meeting of BMW AG, Dr. Nicolas Peter was elected its chairman.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>At a meeting of the Supervisory Board held
  following the Annual General Meeting of BMW AG, Dr. Nicolas Peter was
  elected its chairman. 86.21 percent of shareholders had voted earlier,
  at the BMW AG Annual General Meeting, to appoint Dr. Peter to the
  Supervisory Board for a four-year term.</p>
<p>Dr. Nicolas Peter served as the member of the Board of Management of
  BMW AG responsible for the Finance division from January 2017 to May
  2023. He has extensive experience in the automotive industry, combined
  with many years in a wide range of management positions at the BMW Group.</p>
<p>Dr. Peter has not held any position within BMW AG since 11 May 2023
  and has therefore completed the two-year cooling-off period required
  by the German Corporate Governance Code.</p>
<p>The Annual General Meeting has also elected Dr. Marc Bitzer, Ms.
  Rachel Empey, Ms. Anke Schäferkordt and Prof. Dr. Christoph Schmidt to
  the Supervisory Board for another four-year term.</p>
<p>
  <strong> </strong>
  <strong> </strong></p>
<p>
  <strong>BMW Group Corporate Communications</strong></p>
<p>Sebastian Keßler, Communications BMW Group, Strategy</p>
<p>Telephone: +49 89 382-21616</p>
<p>Email: <a href="mailto:Sebastian.KE.Kessler@bmwgroup.com" target="_blank">Sebastian.KE.Kessler@bmwgroup.com</a></p>
<p> </p>
<p>Dr. Dominic Stoiber, Communications BMW Group, Strategy</p>
<p>Telephone: +49 89 382-51137</p>
<p>Email: <a href="mailto:dominic.stoiber@bmwgroup.com">dominic.stoiber@bmwgroup.com</a></p>
<p> </p>
<p>Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales</p>
<p>Telephone: +49 89 382-24118</p>
<p>Email: <a href="mailto:eckhard.wannieck@bmwgroup.com">max-morten.borgmann@bmwgroup.com</a></p>
<p> </p>
<p>Media website: <a href="https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a></p>
<p>Email: presse@bmwgroup.com</p>
<p>
  <strong> </strong></p>
<p>
  <strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial services. The BMW
  Group production network comprises over 30 production sites worldwide;
  the company has a global sales network in more than 140 countries.</p>
<p>In 2024, the BMW Group sold over 2.45 million passenger vehicles and
  more than 210,000 motorcycles worldwide. The profit before tax in the
  financial year 2024 was € 11.0 billion on revenues amounting to €
  142.4 billion. As of 31 December 2024, the BMW Group had a workforce
  of 159,104 employees.</p>
<p>The economic success of the BMW Group has always been based on
  long-term thinking and responsible action. Sustainability is a key
  element of the BMW Group’s corporate strategy and covers all products
  from the supply chain and production to the end of their useful life.</p>
<p>www.bmwgroup.com</p>
<p>LinkedIn: <a href="http://www.linkedin.com/company/bmw-group/">http://www.linkedin.com/company/bmw-group/</a></p>
<p>YouTube: <a href="https://www.youtube.com/bmwgroup">https://www.youtube.com/bmwgroup</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>Facebook: <a href="https://www.facebook.com/bmwgroup">https://www.facebook.com/bmwgroup</a></p>
<p>X: <a href="https://www.x.com/bmwgroup">https://www.x.com/bmwgroup</a></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Human Resources]]></category>
            <pubDate>Fri, 16 May 2025 15:31:02 +0200</pubDate>
            <pp:lastModified>Fri, 16 May 2025 13:31:02 +0000</pp:lastModified>
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                        <title>Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, 105th Annual General Meeting of BMW AG on 14th May 2025, Livestream from the Olympic Hall in Munich</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-105th-annual-general-meeting-of-bmw-ag-on-14th-may-2025-livestream-from-the-olympic-hall-in-munich/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-105th-annual-general-meeting-of-bmw-ag-on-14th-may-2025-livestream-from-the-olympic-hall-in-munich/</guid><pp:caseid>784389</pp:caseid><pp:summary><![CDATA[Statement Oliver Zipse HV 2025]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Robust. Dependable. With a clear focus on the future.</strong></p>
<p>
<strong>The BMW way – for the success of your company.</strong></p>
<p> </p>
<p>Dear Shareholders!</p>
<p>Our lives are increasingly digital – and, in global business, virtual
  formats offer many advantages. But, let's not forget – people are not
  digital. We all still value meeting face to face. We want to look each
  other in the eye.</p>
<p>That is why it is great to see so many of you here today, in the
  Olympiahalle. And to everyone joining us remotely: A very warm welcome
  to you as well!</p>
<p>This is your company’s 105th Annual General Meeting!</p>
<p>The heart of BMW beats all over the world. BMW is a global team,
  united by a strong sense of community. 159,000 people: highly
  motivated. High-performing. Innovative. Together, we are the BMW Group.</p>
<p>Of course, one could also say: BMW, that's just a DAX-listed company.
  A reliable employer; at its core, it remains an abstract construct.</p>
<p>But everyone at the company knows that BMW is so much more than that!
  That is why we stand together. Time and again, we have proven that we
  seize opportunities, act swiftly and adapt with remarkable
  flexibility. We learn from the unexpected – which is what truly
  matters. We then emerge stronger than before – just as we did after
  the global financial crisis and the Covid pandemic.</p>
<p>We make decisions with a long-term perspective.</p>
<p>This mindset goes back to entrepreneur Herbert Quandt, whose family
  continues his legacy – much like we do here at BMW.</p>
<p>You, our shareholders, remain by our side in this. You give us
  entrepreneurial freedom – and that is a privilege we value, especially
  in turbulent times.</p>
<p>Today, our environment is more dynamic than ever.</p>
<p>We face highly complex challenges, shaped by conflicting priorities
  and paradoxes. Above all, we are confronted with new geopolitical
  realities that directly affect our business.</p>
<p>At the same time, our industry is undergoing significant change. The
  shift towards e-mobility is just one facet of a broader,
  all-encompassing process – a technology race that culminates in
  elimination of some players.</p>
<p>When things are uncertain, many stay stuck in “neutral”, waiting. Not
  your company! We are now shifting into “sport mode” –hands on the
  wheel, eyes on the road. Standing here on stage is the BMW Vision Neue
  Klasse you are already familiar with. Later on, I’ll even show you the
  first two production models of the NEUE KLASSE. Our vision is becoming
  reality, as we reach the next milestones for BMW and the entire company.</p>
<p>By anticipating trends in the marketplace early, we consistently
  manage to make major technological leaps at exactly the right time. We
  invest proactively in electrification, digitalisation, our production
  network, our products and the NEUE KLASSE. By 2024, we will have
  reached the peak of our investment and R&D activities, with
  expenditure in each area exceeding nine billion euros. This is a peak,
  not a plateau.</p>
<p>We have invested a considerable amount of money.</p>
<p>In the years ahead, the full impact of these upfront investments will
  become clear – just as I promised. We are realising our plans for the
  future with your best interests in mind. You, our shareholders, should
  benefit from the continuing success of your company, alongside our employees.</p>
<p>That is why we remain firmly committed to our shareholder return
  strategy: We are proposing a dividend payout of 36.7 percent of our
  unappropriated profit – which would amount to a total of 2.6 billion
  euros. If you approve our proposed dividend, this will be our
  highest-ever payout ratio.</p>
<p>Your company is in a strong position, focused on the future:</p>
<p>We are digitalising our vehicles and leveraging tech clusters and
  architectures with massive scaling potential. We are utilising
  artificial intelligence throughout our value chain. Very soon, nearly
  every process at the company will be supported by AI, making us even
  faster and more precise – and not just in production and logistics. At
  your company, efficient cost structures are the standard – you can
  always count on that.</p>
<p>The automotive industry has been through many upheavals –in response
  to the rise of industrialisation, technological progress, new
  processes and evolving markets, as well as changing regulations and
  societal expectations.</p>
<p>The BMW way is shaped by confidence – because we provide meaningful
  answers. I would like to show you today how we do that through:</p>
<p>1.     <strong>Our strategy:</strong> which is market-driven and technology-open.</p>
<p>2.     <strong>Our goals:</strong> We met our adjusted targets for
  2024 and are targeting growth this year.</p>
<p>3.     <strong>Our global footprint:</strong> a differentiating
  factor and competitive advantage in a fragmented world.</p>
<p>4.     <strong>Our future-focused project for tech
  leadership:</strong> BMW is the NEUE KLASSE – and the NEUE KLASSE is BMW.</p>
<p> </p>
<p>
<strong>Let me begin with my first point: our strategy.</strong></p>
<p>Technology openness means following the markets – because markets
  evolve, but not all at the same pace. We took a clear stand on this,
  even in the face of strong headwinds. Now, the wind has shifted in our direction:</p>
<p>•      “BMW late winner of the drivetrain transition”.</p>
<p>•      “How BMW went from laggard to magician”.</p>
<p>•      “Germany’s true electric-car champion”.</p>
<p>These headlines were taken from trade journal “Auto, Motor und
  Sport”; weekly magazine “Wirtschaftswoche”; and newspaper “Die Welt”.</p>
<p>Our models and diverse drivetrain portfolio are also winning awards,
  including the “Goldene Lenkrad” (Golden Steering Wheel). I accepted
  three trophies in Berlin – a very special moment.</p>
<p>Our brands and products are being extremely well received. The German
  Car of the Year award, presented to the 5 Series and i5*, is the
  first-ever win for a technology-open model series.</p>
<p>While other manufacturers are reversing course or adjusting their
  strategy, we are on exactly the right track. Even policymakers are
  starting to come around: The new German federal government supports a
  broad approach to technology, while the European Commission seeks to
  make Europe more competitive. The “Green Industrial Deal” finally
  considers climate protection and the economy “in tandem”. That is a
  good thing.</p>
<p>From e-drives and plug-in hybrids to highly efficient conventional
  drive technologies: No one masters this level of variety better than
  your company. As previously announced, we will be adding a production
  model with a hydrogen drivetrain in 2028. All of this benefits our
  customers, while, at the same time, making a measurable contribution
  to climate protection. And, yes, we have the facts and figures to back
  this up:</p>
<p>In 2024, the BMW Group significantly outperformed its European CO2
  fleet target by more than 30 grammes. That is a huge leap forward,
  which cannot just be taken for granted. Based on internal
  calculations, our numbers came in at under 100 grams for the first
  time – at 99.5 grammes per kilometre. The official data will be
  published by the European Commission at year-end. We are also gearing
  up to meet the much stricter targets for this year, as you would
  expect from us.</p>
<p>We take ambitious political goals seriously – but we don’t believe in
  technically one-sided regulations that limit supply. The same
  principle applies to the circular economy. Here, too, only a
  comprehensive approach can enable and stimulate investment. Because,
  as a standalone technology, e-mobility leads down a dead-end street –
  that much is now clear. The differences are simply too great, even
  just within Europe.</p>
<p>Belgium, for example, offers incentives: Electric and hybrid models
  quickly became the most popular new cars, reaching a market share of
  over 60 percent in 2024. Contrast that with Italy, where electric cars
  made up only about four percent of total sales last year.</p>
<p>Is that the fault of the products? Certainly not. Is it because of
  the customers? Definitely not. The all-important question is rather:</p>
<p>How do we effectively cut CO2? Certainly not by thinking in black and
  white. Supporting one solution does not necessarily mean opposing
  another. Our approach proves this time and again – and remains
  effective. We all need to be much more opportunity-driven, guided by
  entry – not exit – strategies.</p>
<p>Political goals must reflect market realities – and also be viable
  for businesses. Global investment is already looking ahead to 2030,
  and especially 2035. That is why the upcoming review of EU targets
  will be so decisive. It is our chance to improve the system. Europe
  needs a top-performing automotive and supplier industry. We are
  fighting for this and pushing back against negative developments.</p>
<p>For our customers, we will remain broadly diversified – and, for you,
  our shareholders, we are securing the success of your company. We
  don’t want to miss out on any market potential. We will continue to
  stand firm – but always open to dialogue with decision-makers around
  the world. We explain the complex mechanisms of our industry, asking:
  What will the proposed legislation mean in practice? The Board of
  Management and I are personally engaged in this work.</p>
<p>At your company, we mostly let our actions speak for themselves: Just
  as I promised you last year – we already have more than 15
  all-electric models on the market. Our BMW iX* has been recently
  updated, so that it now boasts an electric range of up to 701
  kilometres in the WLTP cycle. In 2024, battery-electric vehicles –
  BEVs, for short – were once again key growth drivers for us. By
  year-end, more than 17 percent of our total sales were fully electric.
  This is significantly higher than at many other manufacturers. You’ll
  also be pleased to hear that this positive trend accelerated into
  2025. In the first quarter, our global BEV sales increased over 30
  percent. Europe led the way, with growth of more than 60 percent.</p>
<p>The US market was also up by over 20 percent.</p>
<p>If you include both BEVs and plug-in hybrids, more than one in four
  of our vehicles is now electrified, while nearly one in five is
  already fully-electric. We are making good progress. We are delivering
  – and maintaining our credibility.</p>
<p> </p>
<p>
<strong>My second topic for today is our goals. </strong></p>
<p>As always, they are ambitious. Even in difficult conditions, not
  every market contracts. There are always regions where growth is
  possible – and your company exploited this potential to the full in
  2024: In three of our four main sales regions, we increased deliveries
  and often gained market share.</p>
<p>Joy is at the heart of our BMW brand, sparking positive emotions all
  around.ach of our company’s four brands – BMW, MINI, Rolls-Royce and
  BMW Motorrad – has its own unique character and strengths. BMW remains
  number one in the premium segment. BMW M also reported dynamic growth,
  achieving record sales for the 13th consecutive year. Nearly one in
  ten BMWs sold last year was a profitable M model. The new MINI family
  is now complete: With five models, three of which are fully electric.
  The MINI brand not only has a positive impact on our carbon footprint,
  it also has a strong fan base. In the luxury segment, Rolls-Royce
  continues to set the benchmark. With the Black Badge Spectre*, a
  second fully electric Rolls-Royce is now available. The Phantom is the
  brand's most iconic vehicle. And it is celebrating its 100th birthday
  this year. All good reasons to expand the Goodwood factory. At over
  300 million pounds, this will be our biggest investment in the plant
  since it opened in 2003. BMW Motorrad impressed once again. Our
  two-wheeler brand remains the undisputed global number one in the
  premium motorcycle segment – again reaching a new all-time high, with
  210,000 motorcycles and scooters sold. The GS accounts for nearly a
  third of those sales. It will be joined later this year by the new
  1300 Series model family. I like to ride a motorbike myself, so I can
  assure you that our line-up is our strongest ever.</p>
<p>We accomplished all this in 2024 – despite the fact that many things
  unfolded differently than expected, as the year progressed. The
  delivery stops and recalls associated with an Integrated Brake System
  IBS component from one of our suppliers had a financial impact – but
  we responded quickly, keeping our communications transparent.</p>
<p>At the same time, the Chinese market remained weak and demand for
  electric vehicles declined in several markets. In light of this, in
  September 2024, we adjusted our guidance. From that point on, we
  pushed even harder to keep your company on track. That is another
  thing that sets us apart. We met our updated targets, with more than
  2.45 million vehicles delivered to customers and a Group EBT margin of
  7.7 percent.</p>
<p>You already know that we sold fewer vehicles in China, where
  competition is intense and prices are increasingly under pressure. It
  should come as no surprise that domestic manufacturers are expanding
  their market share. However, BMW remains number one in its segment.
  China is still our largest single market for electric vehicles, with
  over 100,000 BEVs delivered to customers there in 2024. Let us not
  forget that we have enjoyed above-average success in the Chinese
  market for many years.</p>
<p>What is also important: Your company has earned an excellent
  reputation in China, built on years of market presence and sustained
  investment. Since 2010, we have invested around 116 billion renminbi
  in our production base in Shenyang alone. We also have a strong
  R&D network in China, second only to Germany. I’ve visited China
  several times over the past few months, including attending the “China
  Development Forum”, where BMW was the exclusive mobility partner,
  providing 30 fully-electric BMW i7s* and i5s* for the event. All of us
  on the Board of Management are regularly on the ground to talk
  directly with our “BMW Team China”. Our China strategy is based on the
  principle “in China for China”. The same applies to the NEUE KLASSE.
  The first models produced for the NEUE KLASSE in China will come off
  the Shenyang assembly line from 2026. Our design team in Shanghai led
  development of all China-specific models of the NEUE KLASSE. As a
  result, our local BMW iX3* will be tailored to the needs of Chinese
  customers – in other words, “from China for China”.</p>
<p>Our market-specific approach has proved effective over many years.
  The technology race in our industry will be decided in China – where
  else? – where AI is widely adopted. That is why we are establishing AI
  partnerships with leading Chinese tech companies, to integrate these
  innovations directly into our vehicles in China. For example, we are
  collaborating with Alibaba to develop the next stage in voice
  interaction between humans and vehicles. DeepSeek will also be a part
  of this.</p>
<p>We will begin integrating DeepSeek’s AI capabilities into our newest
  models in China by the end of this year. These examples show that,
  even when it comes to digital applications, we operate “in China, for
  China” – and at “China speed”. As our largest single market, getting
  back on track for growth in China is clearly a priority. That is why
  we are currently consolidating our retail network.</p>
<p>What matters most to you, as shareholders, is:</p>
<p>What are our plans for 2025?</p>
<p>In a word: growth. Our sales are forecast to increase slightly. What
  makes us so confident? Our products. Between now and 2027, BMW will
  bring more than 40 new or updated vehicles to market across all drive
  train variants. This year, one of our most successful models will
  celebrate its 50th anniversary: the BMW 3 Series. The latest version
  of our extremely popular BMW X3 is fresh on the market. We manufacture
  the X3 worldwide – in Spartanburg, South Carolina, in the USA;
  Shenyang, China; and Rosslyn, South Africa. This is a clear example of
  how we are responding flexibly in an increasingly protectionist environment.</p>
<p>We are also realigning our sales and marketing to meet the demands of
  the future. In some markets, an agency model enables customers to move
  seamlessly between online and offline channels. MINI has already
  transitioned 15 markets in Europe. The process for our core BMW brand
  will be significantly more comprehensive, learning from our experience
  with MINI. We are using this year and next to prepare for the launch
  of the BMW brand. I’m sure many of you are wondering: What about our
  retailers? They remain close by our side, of course. The entire
  transition is taking place in collaboration with them. Anything else
  would not be the BMW way. Retailers and our BMW branches remain
  important to our sales success – and, above all, to our customers’
  brand experience.</p>
<p>In uncertain times, making reliable forecasts is not easy. In our
  guidance for financial year 2025, we responded quickly to current
  developments, already factoring in the known tariff impacts, as of 12
  March 2025. These effects account for approximately one percentage
  point on the EBIT margin in the Automotive Segment, which we now
  expect to be within the range of five to seven percent.</p>
<p>Global conditions remain dynamic and uncertain. That’s why many OEMs
  – not only in our industry – are not issuing forecasts at this time.
  Not us. After the first quarter, we confirmed our guidance.</p>
<p>Our assumptions are based on fundamental premises. We expect
  developments in the tariff debate by the summer. We are confident that
  a good compromise can be reached in the negotiations with the US this
  year. We are closely monitoring developments and actively preparing
  for a range of scenarios. In the long term, we remain committed to
  achieving an Automotive EBIT margin with our target range of eight to
  ten percent.</p>
<p>A key lever for this is lowering operating costs, which we expect to
  decline in nominal terms over the course of the year.</p>
<p> </p>
<p>
<strong>For my third point, I’d like to talk about our global footprint.</strong></p>
<p>The global economy is deeply interconnected, with tightly interwoven
  supply chains. Can this be undone? We don’t believe so. What we do
  know is that protectionism leads down a dead-end street. Take modern
  semiconductors, for instance – which use 60 elements from the periodic
  table. No single country has all of these. In the end, everyone loses:</p>
<p>Products become more expensive and less innovative. And who ends up
  “footing the bill”? The customer, of course.</p>
<p>Punitive tariffs, rising regional isolation, technological decoupling:</p>
<p>How can we continue to succeed and stay out of geopolitics in such an
  environment? These are also your top issues as shareholders, which you
  have shared with us. Today, global reach and appeal are no longer
  enough. Only companies that are firmly established locally in the
  regions will remain “in the game”. This is becoming a condition for
  economic success.</p>
<p>Your company has built this presence in major regions of the world
  over decades – with production, R&D, sales and marketing and
  suppliers. We generate added value locally. As a result, we are one of
  the few truly global players in our industry today – and that gives us
  a real competitive advantage. Your company has already evolved to the
  next level, balancing sales and production within our network of
  global value creation. In other words: In Europe, the US and China, we
  sold roughly the same number of vehicles, in absolute terms, in 2024,
  as we produced in each of these regions: about a million cars in
  Europe, just under 400,000 in the US and around 700,000 in China. No
  one will be able to replicate this anytime soon.</p>
<p>Another important asset is our “local-for-local” approach, which we
  are systematically expanding as local supply chains and collaborations
  become more important. Take our assembly plants for high-voltage
  batteries: Five new facilities are currently under construction – all
  of them close to our production in Europe, the Americas and China.
  Here, we will manufacture the next generation of high-voltage
  batteries for our electric vehicles.</p>
<p>One of these new facilities is being built right around the corner
  from here, in Irlbach-Straßkirchen. Trade journal “Auto Motor and
  Sport” reported on this under the headline: "BMW builds faster
  than BYD”. You can’t put it more succinctly! In other words, “China
  speed” – also in Lower Bavaria.</p>
<p>Despite our balanced distribution of sales and production, we will
  continue to be a major exporter – especially from our domestic market
  of Germany and our “second home”, the US. </p>
<p>Our roots lie in Munich and Bavaria – and origins come with a
  responsibility. In 2024, we produced over one million vehicles at our
  German plants. That’s about a quarter of the country’s total car
  production. More than half of these vehicles were sold outside the
  European Union. We are making an important contribution – in Germany
  and for Germany as a manufacturing location. As I said: Origins come
  with a responsibility.</p>
<p>We are carrying this principle forward with the next generation.
  Right now, on the plant grounds in Munich, we are building a Talent
  Campus. That name is a promise: a new hub for skills development,
  serving all 40,000 employees at the Munich location. Talents with
  various perspectives make us stronger and more innovative. That is,
  and always will be, our culture at BMW.</p>
<p>This year, we are celebrating “50 years of BMW North America”. I was
  in Spartanburg in January to receive an award from Republican Governor
  Henry McMaster, honouring BMW's 30-year commitment to South Carolina.
  Its political representatives recognise and appreciate that, without
  BMW, the region and the state would have taken a very different path.</p>
<p>The numbers speak for themselves: We provide 43,000 jobs in South
  Carolina – both directly and indirectly. Every second vehicle built at
  our Spartanburg plant is exported, generating an export value of over
  ten billion US dollars in 2024 alone. Once again, this made your
  company the largest automotive exporter in the United States by value.
  Over the past ten years, our total export value has exceeded 100
  billion US dollars. Now, we are investing over 1.7 billion US dollars
  to bring Spartanburg up to speed for e-mobility. The first e-model
  from Spartanburg will already roll off the assembly line next year.</p>
<p>All these figures underline BMW’s economic impact in the United
  States. We are the only ones with such a extensive production in the
  US. Our value creation is comprehensive. These are strong arguments
  that will play a key role in the ongoing tariff negotiations.</p>
<p>Looking at the global picture: With tariffs, it’s currently everyone
  against everyone else. We advocate for eliminating tariffs altogether:
  for our industry, based on fair negotiations. That is why we had
  submitted a widely respected proposal some time ago, calling for a
  uniform tariff rate of 2.5 percent between Europe and the US. All of
  this clearly underlines that your company is in a very strong
  negotiating position – not only in the US, but across all regions.
  This sets BMW apart from other OEMs. We are in continuous dialogue
  with decision-makers everywhere: in Brussels, Berlin, Washington, D.C.
  and Beijing.</p>
<p>In the European Union, we are taking a firm stance. This includes the
  EU’s additional tariffs on BEV imports from China. Since October 2024,
  this has also impacted our electric BMW and MINI models produced in
  China. We are defending our position and have filed a lawsuit against
  the European Union, seeking a judicial review of this anti-subsidy measure.</p>
<p>Your company benefits from an integrated global economy. That much is
  certain. Our position remains unchanged: We stand for open markets and
  free trade. Growth thrives on openness – not isolation! Period.</p>
<p> </p>
<p>
<strong>My fourth point is about our future-focused project for tech
    leadership: </strong></p>
<p>
<strong>BMW is the NEUE KLASSE – and the NEUE KLASSE is BMW.</strong></p>
<p>The 1960s were a long time ago. That was when the original Neue
  Klasse first entered the market, generating strong momentum for BMW's
  long-term growth. Today, once again, we are setting the course for
  your company’s success in the decade ahead, guided by the principle:</p>
<p>BMW is the NEUE KLASSE – and the NEUE KLASSE is BMW.</p>
<p>We do not draw a line between “old” and “new” technology worlds.
  Every future BMW model will benefit from our technology clusters. The
  new design language will also be implemented across the entire product range.</p>
<p>The NEUE KLASSE is a huge technology kit that enables everything else.</p>
<p>We are targeting economic advantages through high levels of
  commonality and economies of scale. Our customers get the latest
  technology in their vehicles – regardless of which drive train they
  choose. Now, bear with me, it's about to get a little bit technical:
  In the NEUE KLASSE, Sheer Driving Pleasure is also about software,
  such as our BMW Panoramic iDrive. This includes a completely new
  display system that projects content across the full width of the
  windscreen. Four high-performance computers control the most important
  in-car functionalities. These “super brains” deliver up to 20 times
  more in-vehicle computing power. We have also simplified the new
  electrical system, with 600 metres less wiring, reduced weight and
  higher energy efficiency. That’s how we do it in the NEUE KLASSE.</p>
<p>One of the four high-performance computers is our “Heart of Joy”. All
  drivetrain and driving dynamics functions are integrated into this
  electronic control unit. International journalists tested it on the
  track with our factory driver, Jens Klingmann – in our BMW Vision
  Driving Experience or VDX for short. This is how is went:</p>
<p> </p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/867b4459-5930-44f1-bb03-9ebafbbba62e/P90598816_highRes_105th-annual-general.jpg"/></span></span></p>
<p>
<strong>Movie</strong></p>
<p> </p>
<p>You can't fake that kind of emotion. That is Sheer Driving Pleasure
  in its purest form – taken to a whole new dimension in our BMW Vision
  Driving Experience. The VDX is the most powerful prototype we have
  ever built. Its key data are quite remarkable: 18,000 Newton meter of
  torque, a downforce of up to 1.2 tonnes and lateral forces of up to 3
  G. That is, three times the acceleration due to gravity. These are the
  kinds of figures typically only seen in top-tier racing cars. We are
  testing the physical limits of driving. Why are we doing this? The
  answer is simple: A system that is capable of managing forces like
  these can – without question – handle everyday driving with ease.</p>
<p>At the Auto Shanghai in April, we took things a step further,
  building our own test track to showcase the VDX, complete with a
  massive ramp.</p>
<p> </p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/e7a4972e-1e86-4c21-9a64-09f758b2c334/P90598818_highRes_105th-annual-general.jpg"/></span></span></p>
<p>
<strong>Movie</strong></p>
<p> </p>
<p>It was spectacular! Our VDX was a hit – and the social media reach
  was tremendous. Many of the technologies featured in the VDX will also
  be used in the NEUE KLASSE.</p>
<p>We are entering the home straight – and we intend to prove that to
  you, right here, today. For those of you here in the Olympiahalle,
  please remain in your seats when the vehicles make their entrance in a moment.</p>
<p> </p>
<p>
<strong>Driving scene</strong></p>
<p>Ladies and Gentlemen, the first two production models of the NEUE KLASSE!</p>
<p>As you can see, they are still camouflaged – to maintain the suspense
  just a little bit longer. You are all “practised” BMW shareholders, so
  I’m sure you’ll recognise the proportions right away: This model is a
  sporty sedan in the current BMW 3 Series segment. The other is a
  typical member of the X family, our BMW iX3* – which will be the first
  representative of the NEUE KLASSE. You could even say it is getting
  its own plant, since we are producing the iX3 at our new plant in
  Hungary. We will be opening the Debrecen location this autumn. The
  sporty sedan for the NEUE KLASSE won't just simply roll off the
  production line either. Just a short distance from the Olympiahalle is
  our more than 100-year-old Munich main plant. We are completely
  refurbishing it for modern industrial production in the heart of the city.</p>
<p>The second model will ramp up there in 2026. After that, the NEUE
  KLASSE will be rolled out worldwide across our production network. I
  would like to invite you all to the IAA MOBILITY here in Munich in
  September for the world premiere of the BMW iX3 – without camouflage,
  of course, exactly as it will be available to our customers.</p>
<p> </p>
<p>Dear Shareholders!</p>
<p>At BMW, the proverbial glass is never half-empty – it is always at
  least half-full. We focus on opportunities and pursue them
  systematically – even in an uncertain environment. BMW will turn 110
  next year.</p>
<p>The NEUE KLASSE is just one example of how we continue to take bold,
  forward-looking action. The BMW way is shaped by confidence.</p>
<p>That’s what our “Team BMW Group” stands for at all our locations
  worldwide. We never rest on our laurels. Together, we will ensure that
  your investment remains worthwhile.</p>
<p>All of us at the company truly appreciate your continued support.</p>
<p>Thank you!</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br/>Tel: +1-905-428-5078<br/>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Sales &amp; Finance,Events,Speech,Speeches &amp; Statements]]></category>
            <pubDate>Wed, 14 May 2025 10:36:00 +0200</pubDate>
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                        <title>Concorso d&#039;Eleganza Villa d&#039;Este 2025</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/concorso-deleganza-villa-deste-2025-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/concorso-deleganza-villa-deste-2025-en-ca/</guid><pp:caseid>784411</pp:caseid><pp:summary><![CDATA[+++ Singular concours will take place on 23 – 25 May 2025 +++ BMW Group Classic has organised the event for the last 20 years +++ Vehicle classes have been confirmed +++ BMW Group will celebrate three world premieres +++ Visitors will witness numerous anniversaries +++ Further details on the “Concorso d’Eleganza Villa d’Este Public Days” and “Amici & Automobili – Wheels & Weisswürscht Lake Como” in the grounds of Villa Erba +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio.</strong> On 23 – 25 May 2025, BMW Group
  Classic will host the legendary Concorso d’Eleganza Villa d’Este in
  cooperation with the Villa d’Este luxury hotel. The partnership has
  been running for 20 years in its current form.</p>
<p>Around 50 of the most spectacular cars of their eras will do battle
  in the following competition classes for the coveted prizes. Most
  prestigious of all is the “Trofeo BMW Group”, awarded by the
  high-calibre Jury to the overall winner of the Concorso d’Eleganza.</p>
<p>
  <strong>Class A<br /></strong>Glorious Excess: The Evolution of the
  ‘Money no Object’ Motor Car, 1920-1940</p>
<p>
  <strong>Class B<br /></strong>Sculpture in Motion: The Decade of the
  automotive Arms Race, 1928-1938</p>
<p>
  <strong>Class C<br /></strong>Renaissance: The Post-War European
  Sports Car comes of Age</p>
<p>
  <strong>Class D <br /></strong>Titans of the Track: When the Boss says
  “Let´s race!”</p>
<p>
  <strong>Class E<br /></strong>Frozen in Time: Preservation ‘Time
  Capsules’ from 1900-1973 which have survived in unrestored State</p>
<p>
  <strong>Class F<br /></strong>“Go Big or Go Home”: Automotive Excess
  of the ‘80s to the new Millenium, when nothing seemed too fast,
  expensive or bold</p>
<p>
  <strong>Class G<br /></strong>Vanishing act: Gone but proudly not forgotten</p>
<p>
  <strong>Class H<br /></strong>Style matters: Opulence meets Elegance
  before Times change forever</p>
<p>Prizes will also be awarded once again to spectacular concept cars
  from a variety of manufacturers competing in a separate class with a
  rich tradition.</p>
<p>
  <strong>The Concorso d’Eleganza parade</strong> on the terrace of
  Villa d’Este will take place in customary style on the Saturday of the
  event. Beyond the “Trofeo BMW Group - Best of Show” top prize, the
  participants and competing vehicles at the Concorso will each battle
  it out for victory in their individual categories, for the “Coppa
  d’Oro” prize awarded by Public Referendum and for an array of other
  distinctions such as the “Trofeo del Presidente”, which will be
  presented by Helmut Käs, Head of BMW Group Classic and President of
  the Concorso d’Eleganza Villa d’Este. Star opera singer and BMW Group
  Classic brand ambassador Jonas Kaufmann will again present the “Trofeo
  Il Canto del Motore” for the best engine sound, as chosen by the Jury.</p>
<p>The Concorso d’Eleganza Villa d’Este will provide the stage for
  spectacular <strong>BMW Group world premieres</strong> once more this
  year. The BMW brand will celebrate the premiere of an elegantly
  sporting one-off designed to provide motoring pleasure for two; BMW
  Motorrad will present a case study in unbridled adrenalin on two
  wheels; and BMW M GmbH will bring several high-performance models to
  Lake Como, including a world premiere.</p>
<p>The 2025 calendar contains a multitude of anniversaries that will be
  honoured in suitable style at the Concorso d’Eleganza Villa d’Este.
  This will be the first time that all of the still-surviving original
  body variants of the BMW 328 that lined up for the 1940 Mille Miglia
  have come together to be displayed – so it is a truly unique
  occurrence. The cars include the victorious BMW 328 Touring Coupé and
  the legendary BMW 328 “Mille Miglia” Series 1 roadster (nicknamed the
  “Trouser Crease Roadster”). BMW finished the race in 1st, 3rd, 5th and
  6th places, and also won the prize for regularity and the team award
  in all classes.</p>
<p>BMW Group Classic will bring a number of cars from its collection to
  Cernobbio to help mark a handful of other anniversaries. One of the
  headline acts in the crowd-pulling grounds of Villa Erba will be an
  array of different BMW 3 Series models of all generations reflecting
  50 years of the 3 Series. Meanwhile, a pair of BMW icons from the
  1950s – the BMW 507 and 503 – notch up their 70th birthdays this year
  and will be integrated across the event programme in fitting style.
  Not to be forgotten and likewise on the Lake Como bill will be the BMW
  Isetta, itself turning 70 in 2025. The 50th anniversary of the
  legendary BMW Art Cars will be embodied by Sandro Chia’s Art Car no.
  13 (a BMW M3 GTR). Rolls-Royce Motor Cars is also celebrating a
  special milestone, the centenary of the launch of the very first
  Phantom – the pinnacle model in the marque’s portfolio.</p>
<div>
  <p>On Sunday, 25 May, the <strong>“Concorso d’Eleganza Villa d’Este
      Public Day – Il Festival”</strong> will once again give the wider
    public the opportunity to experience the parade of all the cars in
    the Concorso d’Eleganza Villa d’Este. This fascinating day in the
    divine gardens of the nearby Villa Erba will lay on an automotive
    feast for all ages. </p>
  <p>The <strong>“Amici & Automobili – Wheels &
    Weisswürscht”</strong> event format familiar to many from its Munich
    roots and now also an established fixture on the shores of Lake Como
    will also be part of the festival weekend in 2025. On Saturday, 24
    May, automotive enthusiasts, and car clubs & communities from
    around the world will show off their automotive gems in the grounds
    of Villa Erba. 150 vehicles are expected – rich in variety, spread
    across brands and including Italian classics from the Veteran Car
    Club Como.</p>
  <p>The “Trofeo BMW Group – Best of Show” winner will be the recipient
    of a special timepiece from <strong>A. Lange & Söhne</strong>:
    the unique 1815 CHRONOGRAPH in 18-carat white gold with solid pink
    gold dial and hand-engraved Concorso d’Eleganza Villa d‘Este crest
    on the hinged cuvette. Through its partnership with the Concorso
    d'Eleganza Villa d’Este, which began in 2012, the German watchmaker
    focuses on the historic links between motor sport and timekeeping.
    The cooperation is also characterised by a shared commitment to
    tradition, handcraftsmanship and mechanical innovation.</p></div>
<p>
  <strong>Broad Arrow Auctions</strong> – a Hagerty (NYSE: HGTY) company
  – is the official auction house partner of the Concorso
  d'Eleganza Villa d'Este. In this its first year in the role, it will
  auction a selection of extraordinary collectors’ vehicles. The auction
  will take place over two days in the grounds of Villa Erba. An
  independent auction focusing on BMW cars will be held on the evening
  of Saturday, 24 May. Among the examples in the sale will be a BMW 507
  Series II from 1958, a 1981 BMW M1 and a BMW Z8 from model year 2000.
  The main auction – open to all brands – is scheduled for Sunday, 25
  May. Consignors wanting to offer exceptional vehicles for auction at
  the Concorso d'Eleganza Villa d'Este are asked to contact a Broad
  Arrow Auctions specialist on +44 20 4592 0169 (UK/Europe) or +1 313
  312 0780 (North America), or via e-mail at <a href="mailto:info@broadarrowauctions.com">info@broadarrowauctions.com</a>.
  A wide selection of collector cars on offer are already available for
  viewing at <a href="https://www.broadarrowauctions.com">broadarrowauctions.com</a>.</p>
<p>BMW Group Classic thanks its partners A. Lange & Söhne, Broad
  Arrow Auctions, VRANKEN-POMMERY MONOPOLE and Schedoni Luxury Goods SRL
  for their support.</p>
<p>
  <strong>Helmut Käs, Head of BMW Group Classic and President of the
    Concorso d’Eleganza Villa d’Este: </strong></p>
<p>“This year’s edition of the Concorso d’Eleganza Villa d’Este is set
  to be another wonderful event featuring myriad highlights. The
  vehicles entered in the concours and their owners represent the focal
  points and centrepiece of the event. Awaiting us is an exciting
  competition for the coveted prizes, first and foremost the “Trofeo BMW
  Group – Best of Show”. But that’s not all: we have three world
  premieres from BMW to look forward to and will be celebrating several
  fantastic anniversaries. The special exhibition of all the surviving
  cars that raced to glorious overall victory for BMW in the 1940
  Mille-Miglia is particularly close to my heart. Guests can experience
  this and much more – not only at Villa d’Este but also once again on
  the public days in the gardens of Villa Erba.”</p>
<p>
  <strong>Davide Bertilaccio, CEO Villa d'Este Hotels:</strong></p>
<p>“The Concorso d'Eleganza has been part of the history and tradition
  of Villa d'Este for almost a century now, and we feel honoured to be
  able to welcome vehicle owners from around the world – together with
  cars of rare beauty and value – year in, year out. It all represents
  the perfect match for the elegance and scenic allure of this timeless
  setting on the shores of Lake Como. We are proud of our ongoing
  collaboration with BMW Group Classic and will be pulling out all the
  stops to offer our guests and classic vehicle enthusiasts an
  unforgettable weekend.”</p>
<p>
  <strong>Tickets</strong> for the Concorso d’Eleganza Villa d’Este,
  “Amici & Automobili – Wheels & Weisswürscht” and “Public Day –
  Il Festival” can be purchased here:</p>
<p>
  <a href="https://www.concorsodeleganzavilladeste.com/packages-tickets/">https://www.concorsodeleganzavilladeste.com/packages-tickets/</a></p>
<p>
  <strong>Keep up to speed via the following channels:</strong></p>
<p>Concorso d’Eleganza Villa d‘Este App for iOS and Android</p>
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            <pubDate>Thu, 03 Apr 2025 22:01:09 +0200</pubDate>
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                        <title>Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Annual Conference 2025</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/statement-walter-mertl-member-of-the-board-of-management-of-bmw-ag-finance-annual-conference-2025-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/statement-walter-mertl-member-of-the-board-of-management-of-bmw-ag-finance-annual-conference-2025-en-ca/</guid><pp:caseid>784383</pp:caseid><pp:summary><![CDATA[Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Annual Conference 2025]]></pp:summary><description><![CDATA[<div class="imported-article"><p>- Check against delivery –</p>
<p> </p>
<p>
  <strong>Statement</strong></p>
<p>
  <strong>Walter Mertl</strong></p>
<p>
  <strong>Member of the Board of Management of BMW AG, Finance </strong></p>
<p>
  <strong>Annual Conference 2025</strong></p>
<p>
  <strong>BMW Welt in Munich, 14 March 2025, 08:00 a.m. CET</strong></p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p>Good morning!</p>
<p> </p>
<p>
  <strong>SLIDE: BMW Group in Full-Year 2024</strong></p>
<p> </p>
<p>As Oliver emphasized, we continue to follow our course and implement
  our long-term strategy. At the same time, we are focused on our
  operational business to consistently deliver on what we say.</p>
<p> </p>
<p>The BMW Group proved this once again in Q4 2024:</p>
<p>We successfully reduced inventory impacted by the Integrated Braking
  System or IBS. And we achieved a sequential improvement in retail
  sales and profit versus Q3.</p>
<p> </p>
<p>For the full year, we achieved our revised guidance in all parameters.</p>
<p> </p>
<p>As anticipated, we reached peak levels of R&D and capital
  expenditure in 2024, particularly to prepare for models of the NEUE
  KLASSE. Starting this year, both the R&D and capex ratios will
  decrease meaningfully, as we start production of the NEUE KLASSE and
  lay the foundation for the long-term success of our company with over
  40 new and updated models by 2027.</p>
<p> </p>
<p>Through our global positioning and the flexibility of our operations,
  we can adapt to the geopolitical landscape and short-term market
  dynamics, proving our resilience.</p>
<p> </p>
<p>Let’s take a look at the financial figures for the full year.</p>
<p> </p>
<p>2024 was a year of two halves:</p>
<p>While the first half-year was in line with our original planning,
  sales performance in the second half of the year was impacted by
  delivery stops in connection with IBS, as well as persistent subdued
  demand in China. As expected, Q4 marked an improvement on the Q3 result.</p>
<p> </p>
<p>
  <strong>SLIDE: BMW Group KPIs in FY24</strong></p>
<p> </p>
<p>Group revenues totaled 142.4 billion euros. The moderate decrease
  compared to 2023 was mainly driven by the decline in sales volume and
  intense price competition in the Chinese market.</p>
<p> </p>
<p>Earnings before Tax at Group level amounted to 11 billion euros –
  significantly under 2023, but as expected in our adjusted guidance.
  This resulted in a Group EBT Margin of 7.7% for the year.</p>
<p> </p>
<p>
  <strong>SLIDE: BMW Group Segment Performance in FY24</strong></p>
<p> </p>
<p>If we look at the key financial results of the individual segments:</p>
<p>Automotive delivered an EBIT of 7.89 billion euros and EBIT margin of 6.3%.</p>
<p> </p>
<p>Motorrad had an EBIT of 198 million euros, representing a margin of 6.1%.</p>
<p> </p>
<p>Financial Services saw an EBT of 2.54 billion euros and a Return on
  Equity of 15.1%.</p>
<p> </p>
<p>And, finally, Other Entities generated 837 million euros in EBT,
  while eliminations amounted to a negative 146 million euros.</p>
<p> </p>
<p>
  <strong>SLIDE: Automotive Retail Units, BEV Units, Auto Revenue and
    Auto EBIT in FY24</strong></p>
<p> </p>
<p>So, let’s take a look at the Automotive Segment in detail:</p>
<p> </p>
<p>For the full year, the BMW Group delivered 2.45 million BMW, MINI and
  Rolls-Royce vehicles to customers worldwide. This represents a slight
  decrease of 4% from the previous year, in line with our adjusted guidance.</p>
<p> </p>
<p>Market dynamics in China remain weak, which impacted sales
  performance. However, the BMW brand achieved growth in every other
  major region.</p>
<p> </p>
<p>In Europe, order intake in Q4 improved month by month. In the US, we
  experienced a strong recovery from IBS in Q4 with growth
  quarter-over-quarter of just over 50% and year-over-year of 8.9%.</p>
<p> </p>
<p>Worldwide BMW Group sales performance in Q4 saw sequential
  improvement over Q3. Global deliveries grew by nearly a third
  quarter-on-quarter including double digit growth coming from the mid-
  and upper-segment together. </p>
<p> </p>
<p>All-electric vehicles remained a key growth driver for us. BEV
  deliveries totaled over 426,000 units for the year, significantly
  above 2023 by 13.5%. Overall, BEVs therefore made up 17.4% of total sales.</p>
<p> </p>
<p>Our plug-in hybrid vehicles also remained very popular, with over
  166,000 units sold in 2024. Electrified vehicles – meaning
  all-electric vehicles and plug-in hybrids – made up nearly a quarter
  of total sales.</p>
<p> </p>
<p>Revenues in the Automotive segment amounted to nearly 125 billion
  euros, a decrease of 5.6% from 2023.</p>
<p> </p>
<p>Earnings before interest and taxes reached 7.9 billion euros. This
  resulted in an EBIT margin of 6.3%, which was within our adjusted
  guidance corridor of 6 to 7 percent for the full year.</p>
<p> </p>
<p>Excluding the 1.3 billion euros depreciation resulting from the
  purchase price allocation of BBA, the Automotive EBIT margin came in
  at 7.4% for the year.</p>
<p> </p>
<p>
  <strong>SLIDE: Automotive EBIT Development in FY24</strong></p>
<p> </p>
<p>Looking to the operating result in detail:</p>
<p> </p>
<p>Compared to 2023, EBIT for full-year 2024 saw a tailwind of 1 billion
  euros from the net balance of currency and raw material positions.</p>
<p> </p>
<p>Year on year, the net effect of volume, model mix and pricing weighed
  on Automotive EBIT. The headwind resulted partly from the volume
  decrease, particularly in China. Pricing headwinds, including the
  effects of a highly competitive Chinese market and dealer compensation
  in China, amounted to more than half of the overall decrease of 4.4
  billion euros.</p>
<p> </p>
<p>The headwind of 1.4 billion euros from Other cost changes was driven
  by inflation in material costs and supply chain support.</p>
<p> </p>
<p>The effect from warranty expenses was a tailwind year-on-year.
  Overall, lower additions to warranty provisions for specific topics
  were necessary in every quarter throughout 2024 compared to the
  previous year. An exception was Q3, due to the impact of IBS. For the
  full year 2024, the P&L impact of quality issues trended in a
  positive direction year-on-year, as planned.</p>
<p> </p>
<p>
  <strong>SLIDE: R&D Expenditure in FY24</strong></p>
<p>
  <strong>SLIDE: Capital Expenditure in FY24</strong></p>
<p> </p>
<p>Our R&D activities and investments focused on our ongoing
  electrification and digitalization strategy across the entire
  portfolio. As anticipated, R&D and capital expenditure reached
  peak levels in 2024 – both in absolute terms and in ratio.</p>
<p> </p>
<p>Group expenditure for research and development for the full year
  reached 9.1 billion euros, compared to 7.8 billion euros in 2023. The
  R&D ratio according to the German Commercial Code was 6.4%, 1.4
  percentage points more than in 2023.</p>
<p> </p>
<p>Group capital expenditure totaled 9.1 billion euros, an increase from
  8.8 billion euros in 2023. This resulted in a capex ratio of 6.4%,
  compared to 5.7% in 2023.</p>
<p> </p>
<p>As we begin to rollout models of the NEUE KLASSE, we will see a
  decline in R&D and capex. This means in both absolute and relative
  terms, back towards our strategic corridors of between 4 to 5% for
  R&D and less than 5% for Capex by 2027 at the latest.</p>
<p> </p>
<p>
  <strong>SLIDE: Automotive Segment Free Cash Flow in FY24</strong></p>
<p> </p>
<p>Turning to free cash flow – as you know, we steer this on an annual basis.</p>
<p> </p>
<p>Starting with EBT delivering a full year result of 7.5 billion euros,
  working capital contributed positively with 200 million euros to free
  cash flow. Whilst inventory levels had risen due to sales stops
  related to IBS in Q3, we managed to successfully reduce stock by 5
  billion euros in Q4. As a result, year-end inventory reached nearly
  the same level as it was at the beginning of the year.</p>
<p> </p>
<p>For the full year, the net effect from capital expenditure and
  depreciation reduced free cash flow by 3.3 billion euros.</p>
<p> </p>
<p>The development of provisions reduced free cash flow by 700 million euros.</p>
<p> </p>
<p>The position “Other” reflects several positive effects, including
  interest received.</p>
<p> </p>
<p>In line with our adjusted guidance, free cash flow reached 4.9
  billion euros in 2024.</p>
<p> </p>
<p>This is even after we invested 18.2 billion euros: 9.1 billion euros
  in CapEx and another 9.1 billion euros in R&D, paving the way for
  our future, and demonstrating our financial strength.</p>
<p> </p>
<p>This strength is underscored by our Automotive net financial assets,
  which benefitted from the strong development of free cash flow in the
  fourth quarter. At year end, the Automotive NFA came in at almost 46
  billion euros, which is around the same level as the start of the year.</p>
<p> </p>
<p>
  <strong>SLIDE: Financial Services Segment in FY24</strong></p>
<p> </p>
<p>Moving on to the Financial Services Segment.</p>
<p> </p>
<p>New business development in the segment remained robust throughout
  the year. A total of almost 1.7 million new financing and leasing
  contracts were concluded, a solid year-on-year increase of nearly 10%.</p>
<p> </p>
<p>Overall, new business volume even increased significantly by 12.5% to
  64.5 billion euros, due to higher average financing volume per vehicle.</p>
<p> </p>
<p>Penetration rates for lease and loan offerings rose by 4.4 percentage
  points, reaching 42.6%. Without China, the penetration rate was over
  50%, with growth in particular in the US and the UK.</p>
<p> </p>
<p>Segment earnings before tax amounted to 2.54 million euros and were
  therefore significantly lower than the previous year. This was mainly
  due to higher credit and residual value risk costs than in 2023, but
  well within our expectations. We continue to see gains from the sale
  of off-lease vehicles, yet at lower levels due to market dynamics.</p>
<p> </p>
<p>The credit loss ratio of 0.26% across the entire credit portfolio was
  well within our expectations and below industry levels.</p>
<p> </p>
<p>Return on Equity for the full year reached 15.1%, within our adjusted
  guidance range of 15 to 18%.</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p> </p>
<p>In our BMW Group Report, you will note that we have voluntarily
  adopted the full European Sustainability Reporting Standards for the
  first time as the framework for reporting all sustainability-related
  disclosures in our combined non-financial statement.</p>
<p> </p>
<p>The BMW Group only reports on sustainability topics that have been
  assessed as “material” according to ESRS. However, this does not mean
  that topics which are assessed as “not-material” are necessarily less important.</p>
<p> </p>
<p>We view sustainability holistically and as a competitive advantage.
  That is why we disclose our sustainability performance to our
  investors and customers.</p>
<p> </p>
<p>You will note that the implementation of ESRS requirements have
  contributed over 100 additional pages to our Report. Due to the
  company-specific materiality assessment, comparability between
  companies remains limited – even within the same industry.</p>
<p> </p>
<p>Indeed, it can be questioned how much value the additional scope and
  limited comparability offer to stakeholders. Accordingly, we welcome
  the proposed regulatory changes in the draft of the so-called Omnibus
  package and look forward to the draft updates and reduced scope of the ESRS.</p>
<p> </p>
<p>Ultimately, we want added value for our stakeholders – meaning
  relevant and concise information. It’s not just about reporting and compliance.</p>
<p> </p>
<p>
  <strong>SLIDE: Proposed Dividend and Payout Ratio</strong></p>
<p> </p>
<p>One important element of our stakeholder orientation is our
  shareholder return strategy, which the BMW Group remains committed to.</p>
<p> </p>
<p>The Board of Management and the Supervisory Board will propose a
  dividend of 4.30 euros per share of common stock and 4.32 euros per
  share of preferred stock to the Annual General Meeting. This results
  in a total dividend payout of 2.7 billion euros. </p>
<p> </p>
<p>The proposed dividend for 2024 represents a payout ratio of 36.7%.
  This is within our long-term strategic target range of 30-40% and
  notably higher than the payout ratio in 2023.</p>
<p> </p>
<p>On January 2nd, we began the final tranche of our ongoing second
  share buyback program, which should be completed by latest April 30th.
  This will conclude the second program – with 2 billion euros – more
  than half a year earlier than initially planned.</p>
<p> </p>
<p>By this point in time, we will have reduced a total of 47 million
  shares in circulation since the start of the share buyback
  authorization in 2022. This corresponds to over 7% reduction in share capital.</p>
<p> </p>
<p>At the upcoming AGM, the Board of Management of BMW AG plans to
  propose an agenda item, seeking a new five-year authorization to
  acquire treasury shares amounting to up to 10 percent of share capital.</p>
<p> </p>
<p>You will have noted that we have made a step change in our approach
  since 2021. Starting in 2022, we added share buybacks as an additional
  instrument alongside dividend payments. We have also increasingly used
  the range of dividend payout corridor. And we increased the share of
  Automotive free cash flow distributed to shareholders from the
  previous years’ levels to almost 100% this year.</p>
<p> </p>
<p>So, let’s move to the Outlook for 2025.</p>
<p> </p>
<p>Looking to the market development:</p>
<p>Due to stabilizing inflation and declining interest rates in many
  countries, we expect to see a rise in demand.</p>
<p> </p>
<p>How will the BMW Group’s sales performance develop this year?</p>
<p> </p>
<p>Given the robust economic situation, we anticipate a solid market
  development in the US. In Europe, we do expect growth driven by
  electrified vehicles. The market dynamics in China, however, will
  remain challenging.</p>
<p> </p>
<p>For the full year, revenues per vehicle in the Automotive segment are
  expected to be in the same range as 2024.</p>
<p> </p>
<p>Our guidance reflects the current status of our planning, including
  all the tariff increases in force as of March 12th, 2025.</p>
<p> </p>
<p>
  <strong>SLIDE: Outlook 2025</strong></p>
<p> </p>
<p>What do we expect for our key performance indicators in 2025?</p>
<p> </p>
<p>Let me focus on selected guidance parameters.</p>
<p> </p>
<p>In the Automotive Segment we are forecasting a slight increase in
  deliveries of BMW, MINI and Rolls Royce vehicles.</p>
<p> </p>
<p>In terms of profitability, the total impact of the tariff increases
  in place as of March 12th amounts to approximately 1 percentage point
  on the Auto EBIT margin. As a result, the EBIT margin is now expected
  between 5 to 7%. Consequently, Return on Capital Employed in the
  Automotive segment should be within a range of 9 to 13%.</p>
<p> </p>
<p>In the Financial Services segment, we anticipate a Return on Equity
  of 13 to 16%.</p>
<p> </p>
<p>The Group’s pre-tax profit is expected to remain at the previous
  year’s level.</p>
<p> </p>
<p>Starting January 1st, 2025, we have adjusted the outlook range for
  Group EBT guidance. The existing bandwidth was too narrow to reflect
  the underlying movements in the segments. For details, please refer to
  the glossary of the BMW Group Report.</p>
<p> </p>
<p>The full outlook for 2025 for all key performance indicators is also
  available in the BMW Group Report.</p>
<p> </p>
<p>For the full year 2025, we expect a free cash flow in the Automotive
  Segment of over 5 billion euros.</p>
<p> </p>
<p>
  <strong>SLIDE: Closing</strong></p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p> </p>
<p>The BMW Group remains fully focused on achieving our short-term
  results without compromising our long-term strategic objectives.</p>
<p> </p>
<p>We remain committed to our long-term target corridor of 8 to 10% EBIT
  margin in the Automotive Segment.</p>
<p> </p>
<p>To that end, we are constantly enhancing our operational business to
  ensure we achieve our strategic priorities and optimize our returns.</p>
<p> </p>
<p>So, after the peak in 2024, we not only expect to see a turnaround in
  R&D expenditure and CapEx in 2025, but also a turnaround in
  operational costs. And here I mean a cost decrease in nominal terms,
  covering the effects of inflation. This will become visible over the
  course of the year.</p>
<p> </p>
<p>At the BMW Group, strong brands and emotional products have long
  built the foundation of our success.</p>
<p> </p>
<p>With the technological boost from the NEUE KLASSE across the entire
  portfolio, we look forward to seeing the benefits from our investments
  start hitting the road later this year.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Sales &amp; Finance,Events,Speech,Speeches &amp; Statements]]></category>
            <pubDate>Fri, 14 Mar 2025 15:38:06 +0100</pubDate>
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                        <title>Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2025</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-annual-conference-2025-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-annual-conference-2025-en-ca/</guid><pp:caseid>784384</pp:caseid><pp:summary><![CDATA[Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2025]]></pp:summary><description><![CDATA[<div class="imported-article"><p>- Check against delivery –<br /> <br />
  <strong>Statement</strong>
  <br />
  <strong>Oliver Zipse</strong>
  <br />
  <strong>Chairman of the Board of Management of BMW AG</strong>
  <br />
  <strong>Annual Conference 2025</strong>
  <br />
  <strong>BMW Welt in Munich, 14 March 2025, 08:00 a.m. CET</strong>
  <br /> <br />
  <strong>Part I:</strong>
  <br /> <br />Good Morning, Ladies and Gentlemen.<br /> <br />Welcome
  to our annual conference.<br /> <br />2025 will be a milestone year
  for the BMW Group in many respects – as we set the course today for
  our success in the decade to come.<br /> <br />Despite volatile global
  conditions, we remain firmly committed to growth in the current
  financial year. At the same time, we are bringing our largest
  future-focused project, the NEUE KLASSE, to the roads.<br /> <br />We
  have a clear plan: We remain sharply focused on innovation and
  sustainable growth. In 2025, we expect sales figures to rise once
  again. At the same time capital expenditure will decrease, as planned.
  This will enable us to increase our free cash flow.<br /> <br />There
  are four reasons for our
  confidence:<br /> <br /> <br />First:<br />Our strategy is robust and
  gives us a clear path forward. We are setting the pace in key areas.
  Our technology open approach remains successful and is gaining more
  traction. Policymakers and competitors are pivoting in our direction –
  which we continue to pursue
  systematically.<br /> <br />Second:<br />The BMW Group is one of our
  industry’s few true global players. Our extensive global footprint
  creates opportunities. It makes us resilient. And it provides the
  flexibility we need to respond effectively to external
  influences.<br /> <br />Third:<br />With BMW, MINI, Rolls-Royce and
  BMW Motorrad, we have four strong brands. All of them are incredibly
  popular around the globe. Each has its own distinct identity and
  delivers emotionally compelling products for different target
  groups.<br /> <br />And fourth:<br />Our NEUE KLASSE: No other
  manufacturer has a project as ambitious and ground-breaking as ours
  about to enter production. I will come to this in the second part of
  my presentation.<br /> <br />Let's start with the first topic: our
  strategic direction.<br />Our technology-open approach is
  market-oriented. It allows us to fully leverage the available
  potential across all markets and regions.<br /> <br />We make no
  distinctions – whether we are talking about combustion engines,
  plug-in hybrids, all-electric vehicles or, from 2028, a
  hydrogen-powered car. We consistently implement design principles,
  innovation and the latest technologies in all our
  vehicles.<br /> <br />No one masters this technological diversity
  better than we do. Numerous national and international accolades
  confirm this.<br /> <br />Our approach is also gaining increasing
  recognition in political circles. Even our competitors are pivoting
  towards our strategy. We have proven that technological openness,
  growth and CO₂ reduction are very much compatible.<br /> <br />Let’s
  take a look at 2024:<br /> <br />We met our adjusted targets for the
  year. We delivered more than 2.45 million vehicles and achieved an
  EBIT margin of 6.3 percent in the Automotive Segment.<br /> <br />Our
  vehicles with highly efficient combustion engines remain in strong
  demand worldwide. At the same time, battery-electric vehicles continue
  to be our main growth driver.<br /> <br />Several other manufacturers
  – including some that only produce electric cars – saw a decline in
  sales. But we achieved growth with our all-electric vehicles. Even in
  challenging market conditions. In 2024, BEV sales once again climbed
  significantly year-on-year – increasing by more than 13
  percent.<br /> <br />Fully-electric vehicles accounted for over 17
  percent of total sales last year. Including plug-in hybrids, nearly
  one in four vehicles sold was electrified.<br /> <br />We are
  targeting further growth in e-mobility in 2025. We will hit two major
  milestones this year: We will reach the total of more than three
  million electrified vehicles and over 1.5 million BEVs sold since the
  launch of the BMW i3 and BMW i8.<br /> <br />Our customers can choose
  between over 15 BEVs across all our brands. One example is the new
  edition of the BMW iX*: The recently presented model update boasts an
  impressive electric range of over 700 kilometres in the WLTP cycle –
  with significantly more drive power.<br /> <br />That is BMW
  EfficientDynamics.<br />Our combination of electrified vehicles and
  highly efficient combustion engines also has a positive impact on our
  climate footprint. In 2024, the BMW Group once again outperformed its
  European CO2 fleet target – by more than 30 grammes. Based on our
  internal calculations, our fleet emissions fell below 100 grammes per
  kilometre in the WLTP cycle for the first time.<br /> <br />We will
  continue to ensure that our customers always have access to the latest
  technology – across all drivetrains. The key to achieving this lies in
  our production network’s high level of flexibility.<br /> <br />That
  brings me to my second point:<br />our global
  footprint.<br /> <br />The BMW Group is a true global player. Very few
  automotive manufacturers have such a comprehensive presence across all
  relevant economic regions as we do. Be it in sales, research and
  development, production or our supplier network. This combination
  gives us a strategic advantage that sets us apart from the competition
  in an increasingly fragmented world.<br /> <br />We remain committed
  to expanding our local for local approach. We are constantly improving
  our access to different market regions and strengthening our
  resilience, especially along supply chains.<br />One example of this
  is our high-voltage battery assembly plants in the three major sales
  regions: Europe, the Americas and China. In total, five new assembly
  facilities for the next generation of high-voltage batteries are being
  built near our production sites worldwide – complete with a local
  supplier network. In this way, we are already creating the necessary
  conditions today for successful growth in the future.<br /> <br />We
  are gradually adapting our production network to rising sales of
  electric vehicles. Late this year, our new plant in Debrecen, Hungary
  will become our first facility to exclusively produce all-electric
  vehicles. Our main plant in Munich will follow in
  2027.<br /> <br />Our production follows the market and our product
  range aligns with demand. We build roughly the same number of vehicles
  in our three key market regions of Europe, the US and China as we sell
  there. This balanced distribution is another key differentiator for
  the BMW Group.<br /> <br />At the same time, Germany and the US serve
  as key export hubs for us. In 2024, we manufactured over one million
  vehicles at our plants in Germany. This represents about a quarter of
  the country’s total car production. 56 percent of these vehicles are
  then exported outside the European Union.<br />An impressive proof of
  the BMW Group's significant contribution to industrial value creation
  in Germany.<br /> <br />In the US, one out of every two vehicles from
  our Plant in Spartanburg, South Carolina, is exported. Last year, we
  achieved an export value of over 10 billion US dollars. This once
  again makes the BMW Group the largest automotive exporter in the
  United States by value. We benefit from an integrated global economy.
  That is why we continue to advocate for open markets and free
  trade.<br /> <br />Third point: the performance of our
  brands.<br /> <br />The success of the BMW Group is built on the
  global appeal and resonance of our four brands. At the same time, we
  know how to fulfil the specific needs and preferences of our customers
  in different markets with our products.<br /> <br />Last year, our
  core BMW brand leveraged its strength to the full: In three out of
  four regions, BMW grew sales and gained market share. This has enabled
  BMW to maintain its number one position in the global premium
  segment.<br /> <br />BMW performed particularly well in Europe. Italy,
  Spain, France and the UK led the way, with all reporting double-digit
  growth rates.<br />With a six-percent increase, the brand
  significantly outperformed the overall European market, which only
  grew by just over one percent.<br /> <br />In the US market, we
  achieved record sales for the second consecutive year. Here, too, the
  strength of our market-driven approach to drivetrains is delivering
  results. Thanks to our steadily growing BEV portfolio, we sold more
  than 50,000 electric vehicles in the US for the first time. With this
  momentum, we are optimistic about the year ahead, as we celebrate “50
  years of BMW North America”.<br /> <br />In our markets outside the
  main sales regions, we also posted growth, in a declining environment
  overall. In this region, we lead the premium segment in total for the
  first time ever. The main growth drivers here included the South
  Korean, Australian and Indian markets.<br /> <br />China remains a key
  market for the BMW Group. In 2024, we sold more than a quarter of all
  our vehicles there. The market is highly dynamic and characterised by
  increased competitive pressure. In this environment, BMW maintained
  nonetheless its position as the number one in its segment with a
  market share of three per cent. This put us within our target
  range.<br /> <br />In 2024, we delivered over 100,000 BEVs to
  customers in China for the first time. This makes China our biggest
  single market for electric vehicles – even though our sales
  performance there was dampened last year by persistently low consumer
  sentiment.<br /> <br />The high-margin vehicles built by BMW M once
  again played an important role in our market success in 2024. For the
  13th consecutive year, M sales increased. Nearly one in ten BMWs sold
  carried the letter M. Demand for the sportiest BMW models has
  continued to grow, especially in China.<br />
  <br />
  <br />2025 is the first year with the complete New MINI Family
  available. And we will exploit this potential.<br /> <br />There are a
  total of five unique models to choose from – three of them BEVs. The
  fully-electric MINI models – with the MINI Cooper Electric* leading
  the way – are being particularly well received. With an increase of 24
  percent year-on-year, sales of MINI BEVs also saw highly dynamic
  growth last year. Nearly one in four MINIs is now powered by an
  electric heart.<br /> <br />In the ultra-luxury segment, Rolls-Royce
  continues to set the benchmark. At more than 5,700 units, Rolls-Royce
  sales remain high.<br />Most notably, the all-electric Spectre
  exceeded expectations in its first full year of sales. Every third
  Rolls-Royce sold is now fully-electric.<br /> <br />BMW Motorrad also
  impressed in 2024, achieving a new all-time sales high of over 210,000
  units. BMW Motorrad remains the undisputed number one in the global
  premium motorcycle segment.<br /> <br />Ladies and
  Gentlemen,<br /> <br />All of this shows that the BMW Group is well
  positioned across all brands, drive technologies and segments to
  continue on its growth path. With our global approach, we have the
  right answers to challenges worldwide. This has often enabled us to
  offset fluctuations in demand in individual markets.<br /> <br />Now,
  it is time for Walter Mertl to present the Group Financial Statements
  for 2024 and look ahead to our goals for 2025.<br />
  <br clear="all" /> <br />
  <strong>Part II:</strong>
  <br /> <br />Ladies and Gentlemen,<br /> <br />Growth and innovation –
  these are two of the main topics we will be focusing on this year. At
  the same time, we stand on the threshold of a new
  era.<br /> <br />Late this year, we will launch our NEUE KLASSE: a
  project that is unprecedented in both form and significance in the
  history of the BMW Group.<br /> <br />With the NEUE KLASSE, we will be
  turning the mobility of the future into reality. Driving dynamics,
  drivetrain, battery technology, operating concept, digitalisation: We
  have refined each of these aspects and, in the case of design, even
  skipped a generation.<br /> <br />In this way, we are redefining not
  only the BMW brand, but also the future of individual
  mobility.<br /> <br />Standing here next to me is the BMW Vision Neue
  Klasse X: the series version of this vehicle will kick off the NEUE
  KLASSE. Production will ramp up at our new plant in Debrecen late this
  year.<br />After that, the rollout will continue in rapid succession,
  including a sporty sedan at the core of the BMW brand in
  2026.<br /> <br />We are deliberately starting out in high-volume
  segments: We want our innovations to have a broad impact, not just in
  niche segments.<br /> <br />Between now and 2027, we will release more
  than 40 new or updated BMW models onto the market – from electric to
  plug-in hybrid to vehicles with combustion engines. Each will have the
  DNA of the NEUE KLASSE.<br /> <br />The NEUE KLASSE is BMW and BMW is
  the NEUE KLASSE.<br /> <br />The NEUE KLASSE is more than just a
  single vehicle. It marks the beginning of a completely new generation
  and introduces our technology boosters for the entire brand.
  Regardless of the drive technology, all future BMW models will benefit
  from the technologies of the NEUE KLASSE – and, of course, also from
  the new design language.<br /> <br />Allow me to share a few examples
  of our groundbreaking advances in technology:<br /> <br />With the BMW
  Panoramic iDrive, we are re-imagining our typical BMW driver
  orientation. The all new BMW Panoramic Vision is the centrepiece. This
  newly-developed additional Head-Up Display projects content across the
  full width of the windscreen.<br /> <br />Seamless integration of
  various display and operating elements enables a completely new level
  of intuitive interaction. From the launch of the very first model of
  the NEUE KLASSE, all future BMW models will come with BMW Panoramic
  iDrive.<br /> <br />The sixth generation of our BMW eDrive technology
  will make e-mobility even more appealing to our customers. The new BMW
  round cells promise 20 percent higher energy density, 30 percent
  faster charging and at least 30 percent more range. And within just 10
  minutes, enough energy for another 300 kilometres can be
  recharged.<br /> <br />For the first time, the Gen6 high-voltage
  batteries also feature the latest 800-volt technology and enable
  bi-directional charging. Compared to the current fifth generation, we
  will reduce the cost of the high voltage battery by 40-50 percent, on
  a comparable electric range basis.<br /> <br />The electronics
  architecture has also been completely redesigned. Going forward, its
  four high-performance computers will control key customer
  functionalities. For example driving dynamics, automated driving and
  infotainment.<br /> <br />These “super-brains” deliver more than 20
  times the in-vehicle computing power than current systems. This makes
  our models future-proof for software and function updates, as well as
  new AI features.<br /> <br />We have also greatly simplified the
  electrical system, dividing it into four zones, with intelligent
  control. 600 metres less wiring, a 30 percent reduction in weight and
  a 20 percent increase in energy efficiency are just some of the
  improvements we will achieve with this.<br /> <br />And, of course, we
  are also harnessing technical opportunities to take driving dynamics
  to a whole new level.<br /> <br />The BMW Vision Driving Experience
  showcases the potential of the technologies introduced in the NEUE
  KLASSE. We are pushing driving dynamics to its physical
  limits.<br /> <br />This highly emotional driving machine will thrill
  more than just BMW fans.<br /> <br />The VDX is the most powerful
  development prototype BMW has ever built. We are using it to test our
  “Heart of Joy” – one of the four super-brains in the NEUE
  KLASSE.<br /> <br />We developed the software for the driving dynamics
  control system entirely in-house. This will be used in all future
  electric BMW models, setting new standards for dynamic performance and
  efficiency.<br /> <br />It is hard to put into words exactly how it
  feels behind the wheel. You simply have to experience
  it.<br /> <br />Take a look for yourselves at what our “Heart of Joy”
  can do, paired with a maximum torque of 18,000 Newton
  meters.<br /> <br />You can't fake that kind of enthusiasm. Our Board
  of Management already had the chance to drive the series version of
  the NEUE KLASSE. Let me tell you: We were all equally excited about
  the driving experience – but not just in terms of pushing the physical
  limits. Most importantly, we were deeply impressed by the added value
  our technologies create for our customers in everyday
  situations.<br /> <br />This is truly the next level of Sheer Driving
    Pleasure.<br clear="all" />
  <br />Ladies and Gentlemen,<br /> <br />We first announced the NEUE
  KLASSE at our Annual Conference back in 2021. Today, just four years
  later, we are entering the final stretch.<br /> <br />Standing next to
  me is one of the prototype vehicles we have been producing in Debrecen
  since late last year.<br /> <br />What is still hidden under
  camouflage foil here will be unveiled at the IAA MOBILITY in Munich in
  early September. There we will present the production model that will
  be available to our customers.<br /> <br />I can already reveal one
  key detail to you today: this BMW will be released onto the market as
  the BMW iX3. This is how we continue the success story of the first
  all-electric BMW X model that has won over BMW fans worldwide since
  2020.<br /> <br />Testing of the BMW iX3 is in full
  swing.<br /> <br />These impressions show that the next BMW iX3 is a
  typical X model, and a BMW through and through. As I’m sure you saw at
  the end of the film: The final phase of development for the sporty
  sedan, the second NEUE KLASSE vehicle, is also progressing
  rapidly.<br />Ladies and Gentlemen,<br /> <br />What has always set
  the BMW Group apart is that we keep our sights set on operational
  performance in the here and now. At the same time, we lay the
  foundation for our long-term future success.<br /> <br />We will
  continue to consistently pursue our BMW path – with foresight,
  customer focus, self-confidence and in the knowledge of our
  strengths.<br /> <br />We are ready. More than ever.<br /> <br />Thank you.<br /> <br />
  <br /></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Sales &amp; Finance,Events,Speech,Speeches &amp; Statements]]></category>
            <pubDate>Fri, 14 Mar 2025 15:35:55 +0100</pubDate>
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                        <title>Charge faster, drive further: BMW Group reveals revolutionary electric drive concept with 800V technology for the Neue Klasse</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/charge-faster-drive-further-bmw-group-reveals-revolutionary-electric-drive-concept-with-800v-technology-for-the-neue-klasse/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/charge-faster-drive-further-bmw-group-reveals-revolutionary-electric-drive-concept-with-800v-technology-for-the-neue-klasse/</guid><pp:caseid>784446</pp:caseid><pp:summary><![CDATA[+++ Sixth generation of BMW eDrive technology marks a milestone in electric mobility +++ BMW Energy Master: intelligent central control unit for the fundamentally new high-voltage battery – developed and produced in-house +++ Expertise from the e-mobility value chain in Bavaria and Austria pooled together +++ Innovative and flexible modular principle for electric drive +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Landshut.</strong> The BMW Group is presenting its next
  leap forward in the field of electric drive technology – and in the
  process ushering in a new era of all-electric driving. At the Tech
  Days event in Landshut, the company has provided some initial insights
  into the development and production of high-voltage batteries and
  electric drive systems using the sixth generation of BMW eDrive
  technology. Every fully electric Neue Klasse vehicle will enjoy the
  benefits. The first Neue Klasse model will go into series production
  later this year at Plant Debrecen in Hungary. Below is an overview of
  the technology highlights:</p>
<ul>
  <li>The Energy Master intelligent central control unit on the
    high-voltage battery – developed by the BMW Group and produced at
    Plant Landshut.</li>
  <li>A new high-voltage battery concept that, together with the BMW
    cylindrical cell, promises to bring about a technological quantum
    leap – including significant improvements in energy density,
    charging speed and range.</li>
  <li>The BMW Group also demonstrates its technology-openness with
    electric drive systems – through the use of different electric motor
    types: SSM and ASM.</li>
  <li>A modular approach to electric motor production gives the BMW
    Group an exceptional degree of flexibility.</li>
  <li>The BMW Group pools together expertise from the entire electric
    mobility value chain in Bavaria and Austria – from development, via
    purchasing and production, to recycling.</li>
  <li>The BMW Group demonstrates both technology-openness and full
    expertise across all areas of electric mobility.</li></ul>
<p>
  <strong>Adopting a technology-open approach while setting the pace in
    electric mobility</strong></p>
<p>“For the BMW Group, electric mobility is the future and a key area of
  growth. We are leading the way with this drivetrain technology. At the
  same time, we are deliberately taking a technology-open approach,
  recognizing that mobility needs vary between different regions of the
  world,” explains Dr Joachim Post, Member of the Board of Management of
  BMW AG, Purchasing and Supplier Network. “We want to offer our
  customers the best drive concept for every need. It is possible to do
  both: offer the best drive technology for every need and be at the
  forefront of electric mobility.”</p>
<p>
  <strong>Slimmer, faster, further: the high-voltage batteries for Gen6</strong></p>
<p>With the new sixth-generation BMW eDrive technology (Gen6 for short),
  the BMW Group is making a technological quantum leap. Improvements on
  the product side include a 30% faster charging speed and 30% increase
  in range, with certain models achieving even higher figures. Added to
  which, the Gen6 high-voltage battery concept benefits from the new
  800V technology. Gen6 will make its debut this year in the Neue Klasse
  and subsequently be used to drive models across the BMW Group’s fully
  electric product range. The concept for the Gen6 high-voltage
  batteries is fundamentally new and will find applications in all
  vehicle segments – right up to the high-performance models from BMW M
  GmbH. Its new, even slimmer design allows the high-voltage battery to
  be integrated into a spread of different models, regardless of vehicle
  height. The high-voltage battery takes on the role of a structural
  component in the bodies of the Neue Klasse models
  (“pack-to-open-body”), and the new cylindrical cells will be
  integrated directly into the high-voltage battery (“cell-to-pack”).
  The new BMW cylindrical cell has a 20% greater energy density than its
  predecessor, the Gen5 prismatic battery cell. And charging in both
  directions will be possible: the BMW Group has confirmed bidirectional
  charging as standard for Gen6.</p>
<p>
  <strong>Highly intelligent central control unit: the BMW Energy Master</strong></p>
<p>All of the elements that enable this technological leap forward come
  together in the BMW Energy Master. This central control unit is
  positioned on the high-voltage battery and provides the interface for
  high- and low-voltage power supply and for data from the high-voltage
  battery. It also controls the power supply for the electric motor and
  vehicle electrical system and ensures the safe and intelligent
  operation of the high-voltage battery. The BMW Group has filed a whole
  series of new patent applications for the vehicle electrical system,
  including its electronic fuses. Both the hardware and software of the
  Energy Master were developed fully in-house at the BMW Group. This
  ensures technological developments and updates for vehicles can be
  implemented independently and in real time via Remote Software
  Upgrades, providing a particular benefit for customers.</p>
<p>
  <strong>“Local for local” approach for high-voltage battery assembly
    and supplier network</strong></p>
<p>The high-voltage batteries for the Neue Klasse are assembled in five
  new production facilities that the BMW Group has located close to its
  vehicle plants as part of a “local for local” approach. For example,
  cutting-edge assembly locations for Gen6 high-voltage batteries are
  taking shape in Irlbach-Straßkirchen (Lower Bavaria), Debrecen
  (Hungary), Shenyang (China), San Luis Potosí (Mexico) and Woodruff,
  near Spartanburg (USA). This approach safeguards production even in
  the event of unforeseen political and economic events. In addition,
  the existing locations are being strengthened, with jobs both secured
  and created. The “local for local” principle continues in the supplier
  network for battery cells: in order to cover the demand for Gen6, the
  BMW Group has reached contractual agreements for five battery cell
  factories – spread across Europe, China and the USA – with various partners.</p>
<p>
  <strong>“Cell-to-pack” and “pack-to-open-body”</strong></p>
<p>Production of the Gen6 high-voltage batteries follows the
  “cell-to-pack” and “pack-to-open-body” principles. “Cell-to-pack”
  involves positioning the cylindrical cells – manufactured by the
  suppliers according to BMW Group specifications – directly in the
  housing of the high-voltage battery, without the intermediate step of
  a module being produced. “Pack-to-open-body” refers to the
  high-voltage battery’s new role as a structural component in the
  vehicle architecture. Numerous innovations patented by the BMW Group
  can be found here.</p>
<p>
  <strong>Know-how from Bavaria and Austria – in demand around the world</strong></p>
<p>Before series production of the high-voltage batteries gets underway
  worldwide, the production processes will be developed and pre-series
  batteries subjected to thorough testing. This will happen at the BMW
  Group pilot plants for high-voltage batteries in Parsdorf,
  Hallbergmoos and Munich. The new series production plants around the
  world will then be ready. The product and process expertise is centred
  in Bavaria. Production of the Energy Master will take place at Plant
  Landshut, which will then supply all the high-voltage battery assembly
  plants around the world. There, the highly intelligent control unit
  will be installed on the high-voltage battery. The electric motor with
  sixth-generation BMW eDrive technology is produced at Plant Steyr in
  Austria, which is also home to a development centre for electric drive
  systems and thermal management.</p>
<p>
  <strong>Production of the Energy Master at BMW Group Plant Landshut</strong></p>
<p>A state-of-the-art production system for the BMW Energy Master is
  taking shape at Plant Landshut. The plant is currently producing the
  highly complex control unit in pre-series. Series production on the
  first production line will begin in August 2025, with a further
  expansion stage to follow in mid-2026. This is the first time the
  development and production of this central control unit has taken
  place in-house at the BMW Group. “As the company’s largest in-house
  component manufacturer, Landshut plays an important role for the Neue
  Klasse,” says Dr Joachim Post. “The plant is an innovation hub and a
  driver of transformation.” Around 200 people will be employed in the
  Energy Master production area at Landshut when production begins,
  rising to as many as 700 people as it ramps up further. The BMW Group
  has channelled investment in the high hundreds of millions of euros
  into the expansion of electric mobility at Plant Landshut since 2020,
  strengthening both the production facility itself and Germany’s status
  as an industrial powerhouse for the long term. The modular
  manufacturing system used to produce the Energy Master was also
  designed fully in-house by the BMW Group. It is supplied with
  subcomponents by a supply chain set up by the BMW Group. This extends
  to the n-tier supply chain for supply-critical components such as
  semiconductors. The benefits of this set-up can be seen in terms of
  both costs and supply security. The scalable production system enables
  the company to respond quickly and flexibly to market requirements.
  The high degree of automation, involving up to 400 robots in the final
  expansion stage, maximises efficiency. Comprehensive in-process
  monitoring, which includes the use of AI-based camera systems, and
  100-per-cent end-of-line system checks in a clean-room environment
  ensure optimum quality.</p>
<p>
  <strong>Different recycling processes within the value chain</strong></p>
<p>As electric mobility ramps up, there is an increasing focus on
  recycling of high-voltage batteries at the end of their lifecycle.
  Under a long-term partnership with SK tes – a leading provider of
  innovative technology lifecycle solutions – cobalt, nickel and lithium
  from end-of-life batteries are recovered from the BMW Group and
  integrated into the supply chain for the manufacture of new batteries.
  This closed-loop approach increases the efficiency and resilience of
  the BMW Group as part of a circular economy. The BMW Group will follow
  a similar path in the USA, Mexico and Canada up to 2026 with a
  separate partnership.</p>
<p>
  <strong>Innovative direct recycling at the BMW Group</strong></p>
<p>The BMW Group is also exploring other recycling options in the value
  creation process. One example of this is the direct recycling method
  developed in-house. The BMW Group is working with its joint venture
  Encory to set up a competence centre for battery cell recycling in
  Lower Bavaria, where the company will put its direct recycling ideas
  into practice. This innovative process will enable residual materials
  from battery cell production and whole battery cells to be
  mechanically broken down into their valuable constituent components.
  The raw materials obtained in this way will be re-used directly in the
  pilot production process for battery cells at the company’s competence centres.</p>
<p>
  <strong>Technology-open approach for electric mobility: the new
    e-drive system of Gen6 </strong></p>
<p>The BMW Group has retained the principle of an electrically excited
  synchronous motor (EESM) for its Gen6 power unit. On this type of
  synchronous motor, the magnetic field in the rotor is generated by
  windings fed with direct current rather than permanent magnets. In
  this way, the strength of the rotor’s magnetic field can be optimally
  adjusted to the prevailing load conditions. This results in both
  excellent levels of efficiency at customer-relevant operating points
  and constant power output at high rotational speeds. As with the Gen5
  version, the synchronous motor will be positioned above the rear axle
  and feature a compact housing incorporating the electric drive unit,
  power electronics and transmission. Many of the motor’s technical
  details were created with the help of patented expertise, with the
  non-potted rotor alone accounting for more than ten patent applications.</p>
<p>
  <strong>Neue Klasse additionally incorporates ASM technology</strong></p>
<p>The Gen6 powertrain employs a second, additional electric motor
  technology in the form of the asynchronous motor (ASM). Here, instead
  of being generated by permanent magnets (PSM) or electrical excitation
  (EESM), the rotor’s magnetic field is induced by the stator. On this
  type of motor, the rotor takes the form of a metal cage. The
  asynchronous motor offers the advantage of a more compact design and
  superior cost efficiency. The ASM motor variants will be fitted at the
  front axle of Neue Klasse cars with BMW xDrive.</p>
<p>
  <strong>Extensive improvements to EESM technology </strong></p>
<p>Besides the addition of ASM technology, the EESM technology has also
  undergone a major upgrade for Gen6: rotor, stator and inverter have
  all been fully designed for the new 800V architecture of the Gen6 tech
  in order to maximise drive system performance and efficiency. This has
  been further helped by a complete redesign of the oil and water
  cooling systems. In addition to this, the experts from the BMW Group
  have also succeeded in improving the electric motor and central
  housing in terms of their weight and rigidity too. The transmission
  still uses a two-stage helical design, but has been further optimised
  by enhancements to its geometry and cooling, lower friction levels and
  more pleasant acoustics. The electrically excited synchronous motor’s
  “brain”, the inverter, now features 800V technology along with silicon
  carbide (SiC) semiconductors to boost efficiency. The inverter is
  completely integrated into the electric motor’s housing. Its task is
  to convert the DC power supply from the high-voltage battery to AC for
  use in the electric motor. The inverter was developed in-house by the
  BMW Group and is produced at Plant Steyr in Austria.</p>
<p>
  <strong>Lower weight, costs and energy losses – greater efficiency in
    the vehicle</strong></p>
<p>The results obtained from intelligently incorporating new
  technologies into the electric powertrain while consistently enhancing
  existing systems make impressive reading. When compared to a Gen5
  xDrive model, a future Neue Klasse model complete with EESM and ASM
  technology boasts the following improvements: energy losses have been
  reduced by 40%, costs by 20% and weight by 10%. By combining different
  types of electric motor, the BMW Group’s technology-open approach is
  therefore clearly in evidence within the field of electric mobility.
  In future, customers will be able to choose from models equipped with
  one, two, three or four electric motors to suit their individual
  preferences and requirements. The sixth generation BMW eDrive
  technology is a significant factor in the gain in overall vehicle
  efficiency of around 20 per cent for the Neue Klasse. This figure is
  based on a comparison with the current generation of all-electric
  vehicles from the BMW Group.</p>
<p>
  <strong>Modular concept provides crucial advantage for manufacturing
    electric motors</strong></p>
<p>The manufacturing concept for the Gen6 electric drive system uses the
  principle of modular building blocks. This forms the basis for highly
  flexible manufacturing of various electric drive variants across the
  entire Neue Klasse model range. The modular "building block”
  concept leads to positive economies of scale and cost savings in
  development and production. It also has the effect of improving the
  scalability of production volumes. The modular approach ensures a high
  degree of flexibility in production, the supply networks and procurement.</p>
<p>
  <strong>The Gen6 electric drive systems: made in Steyr</strong></p>
<p>Series production of the Gen6 electric drive systems will commence at
  BMW Group Plant Steyr in summer 2025. Pre-production already got
  underway at the Austrian facility in September 2024. The
  pre-production motors are undergoing rigorous testing and some are
  already being fitted in Neue Klasse test vehicles from Plant Debrecen.
  By 2030, the BMW Group will have invested over one billion euros at
  the site since the project’s launch in 2022 to expand its development
  and production expertise for electric drive systems. Thanks to the
  increase in capacity, the plant will retain its status as the BMW
  Group’s leading facility for drive systems. The plant has been
  developing and building combustion engines for the BMW and MINI brands
  for over 40 years. Plant Steyr’s many years of experience and high
  level of expertise in the field of drive systems make it the ideal
  site for manufacturing the Gen6 electric motors. It has an annual
  production capacity of 600,000 electric drive units. Diesel and petrol
  engines continue to be manufactured there alongside the electric
  motors. By 2030, around half of the on-site employees should be
  working in electric mobility – a vital step for safeguarding the more
  than 4,700 jobs at the plant in the long term. In future, all key
  components of the innovative, highly integrated electric drive unit –
  i.e. the rotor, stator, transmission, inverter and housing – will be
  produced at Steyr. This will include manufacturing the inverters in an
  in-house clean room environment for the first time, thereby taking the
  engine plant into the realm of electrical engineering. The electric
  drive components will be built on two new assembly lines at Steyr.</p>
<p>
  <strong>Thermal management: complex interaction, crucial for
  performance<br /></strong>Thermal management involves highly complex
  interaction between various systems in an electric vehicle and is of
  critical importance for a host of performance parameters, including
  range, real-world consumption, acceleration and charging time. Thermal
  management is a question of constantly keeping the temperature of the
  electric motor, power electronics and high-voltage battery in the
  optimum range, while maintaining standards of passenger comfort at the
  same time. Efficient thermal management is important for fast charging
  too. Here, the battery temperature must be kept within a defined
  window in order to make optimum use of the available charging
  capacity. Unlike combustion engines, electric motors give off little
  heat. This means that, depending on the operating state, the battery
  and the passenger cell have to be not only cooled, but heated too. The
  Steyr site develops the thermal management systems for all electric
  vehicles from the BMW Group. The plant’s development centre is also
  responsible for the brain at the heart of the electric motor – the inverter.</p>
<p>
  <strong>BMW Group Plant Landshut – a multi-talented component
    manufacturer </strong></p>
<p>BMW Group Plant Landshut is the BMW Group’s largest component plant
  anywhere in the world, supplying components to all the company’s
  vehicle and drive system plants. Its workforce of around 3,700
  employees produces a broad spectrum of cutting-edge components for
  vehicles from the BMW Group. Working closely with the BMW Group’s
  Research and Innovation Centre (FIZ) in Munich, Plant Landshut plays a
  pivotal role as a hub of innovation for the automotive industry. It
  develops pioneering technologies and manufacturing processes that
  serve to maintain the company’s competitive edge. Over the course of
  the Neue Klasse project, the site is investing some €200 million in
  its light metal foundry to increase annual production capacity for the
  electric motor housings. The Injector Casting (ICA) process developed
  and patented in Landshut is a prime example of the plant’s innovative
  strength. This globally unique process is used to manufacture the
  electric motors’ highly complex aluminium housings that set new
  standards for lightweight design and functional integration.</p>
<p> </p>
<p>In the event of enquiries please contact:</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Corporate Communications</strong></p>
<p> </p>
<p>Christian Marxt</p>
<p>Spokesperson Production Network, Powertrain and High-voltage Batteries</p>
<p>Mobile: +49-151-601-79158</p>
<p>E-mail: <a href="mailto:Christian.Marxt@bmwgroup.com">Christian.Marxt@bmwgroup.com</a></p>
<p> </p>
<p>Carolin Seidel</p>
<p>Spokesperson BMW Group Plant Landshut</p>
<p>Mobile: +49-151-601-90340</p>
<p>E-mail: <a href="mailto:Carolin.Seidel@bmwgroup.com">Carolin.Seidel@bmwgroup.com</a></p>
<p> </p>
<p>Florian Moser</p>
<p>Team Lead Purchasing and Supplier Network, Spokesperson Dr Joachim Post</p>
<p>Mobile: +49-151-601-62847</p>
<p>E-mail: <a href="mailto:Florian.Moser@bmwgroup.com">Florian.Moser@bmwgroup.com</a></p>
<p> </p>
<p>Bernhard Ederer</p>
<p>Spokesperson Drive Technology, Battery, Charging, Efficient Dynamics</p>
<p>Mobile: +49-176-601-28556</p>
<p>E-mail: <a href="mailto:Bernhard.Ederer@bmwgroup.com">Bernhard.Ederer@bmwgroup.com</a></p>
<p> </p>
<p>Diana Schaidnagel</p>
<p>Spokesperson Sustainability</p>
<p>Mobile: +49-151-601-38407</p>
<p>E-mail: <a href="mailto:Diana.Schaidnagel@bmw.de">Diana.Schaidnagel@bmw.de</a></p>
<p> </p>
<p>
  <strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial services. The BMW
  Group production network comprises over 30 production sites worldwide;
  the company has a global sales network in more than 140 countries.</p>
<p>In 2024, the BMW Group sold 2.45 million passenger vehicles and more
  than 210,000 motorcycles worldwide. The profit before tax in the
  financial year 2023 was € 17.1 billion on revenues amounting to €
  155.5 billion. As of 31 December 2023, the BMW Group had a workforce
  of 154,950 employees.</p>
<p>The economic success of the BMW Group has always been based on
  long-term thinking and responsible action. Sustainability is a key
  element of the BMW Group’s corporate strategy and covers all products
  from the supply chain and production to the end of their useful life.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,Mobility of the future,Drive Technologies,Press Release,Events,Corporate Heritage,Production,People,Industry 4.0,Efficient Dynamics,Board Members]]></category>
            <pubDate>Fri, 21 Feb 2025 00:01:00 +0100</pubDate>
            <pp:lastModified>Thu, 20 Feb 2025 23:01:00 +0000</pp:lastModified>
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                        <title>BMW Motorrad Canada returns to the Toronto Motorcycle and Powersports Show and showcases its three exciting M motorcycles at the Canadian International AutoShow.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/bmw-motorrad-canada-returns-to-the-toronto-motorcycle-and-powersports-show-and-showcases-its-three-exciting-m-motorcycles-at-the-canadian-international-autoshow/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/bmw-motorrad-canada-returns-to-the-toronto-motorcycle-and-powersports-show-and-showcases-its-three-exciting-m-motorcycles-at-the-canadian-international-autoshow/</guid><pp:caseid>784407</pp:caseid><pp:summary><![CDATA[+++ Anticipated return to the Toronto Motorcycle and Powersports Show. +++ Prominent feature for M motorcycles at the Canadian International AutoShow. +++ Both shows to begin on February 14, 2025. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Richmond Hill, ON.</strong> BMW Motorrad Canada is thrilled to
  announce its exciting return to the 2025 Toronto Motorcycle and
  Powersports Show, taking place from February 14-16, 2025. BMW Motorrad
  Canada is eager to return to the show and connect with motorcycle
  enthusiasts and showcase its latest lineup of innovative and thrilling motorcycles.</p>
<p>The Toronto Motorcycle and Powersports Show will feature all of the
  newest and most exciting BMW motorcycles, providing attendees with the
  opportunity to experience the brand's commitment to performance,
  safety, and cutting-edge technology. Visitors can expect to see a
  diverse range of models that cater to every type of rider, from
  adventure seekers and thrill riders to urban commuters.</p>
<p>Notable motorcycles on site to include the all-new R 1300 GS and GS
  Adventure, F 900 GS, newly revised S 1000 RR and the all-electric CE
  02, among many others.</p>
<p>In addition to the 2025 Toronto Motorcycle and Powersports Show, BMW
  Motorrad Canada will also have a noteworthy presence at the 2025
  Canadian International AutoShow (CIAS), where the Bavarian brand’s
  vehicle division will feature a visually impressive, M-themed takeover
  display. Fittingly, BMW Motorrad Canada will proudly showcase its
  three exciting M-branded motorcycles: the M 1000 RR, M 1000 R and M
  1000 XR, highlighting the brand's performance heritage and the
  thrilling experience that comes with riding an M bike.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/def9330b-88bf-46e7-a4b0-f2af342e9d22/P90572500_highRes_the-new-bmw-m-1000-r.jpg"/></span></span></p>
<p>“We’re excited to have a notable presence at both shows this year,”
  said Alex Welsh, Marketing Manager with BMW Motorrad Canada. “Whether
  you’re into two wheels or four, you’ll be seeing BMW Motorrad in a big way.”</p>
<p>The AutoShow will run concurrently with the Motorcycle and
  Powersports Show, providing a unique opportunity for fans of both cars
  and motorcycles to explore the best of BMW.</p>
<p>
<strong>Event Details:</strong></p>
<ul>
<li>
<strong>The 2025 Toronto Motorcycle and Powersports Show</strong>
<br/>
<strong>Dates:</strong> February 14-16, 2025<br/>
<strong>Location:</strong> Enercare Centre at Exhibition Place,
    Toronto, ON</li>
<li>
<strong>2025 Canadian International AutoShow</strong>
<br/>
<strong>Dates:</strong> February 14-23, 2025<br/>
<strong>Location:</strong> Metro Toronto Convention Centre, Toronto, ON</li></ul>
<p>Join us at both events to discover the latest innovations from BMW
  Motorrad and experience the thrill of riding like never before.
  Whether you're a seasoned rider or new to the world of motorcycles,
  BMW Motorrad Canada invites you to explore its exciting offerings and
  connect with fellow enthusiasts.</p>
<p>For more information on The Toronto Motorcycle and Powersports Show,
  please visit <a href="https://motocanada.com/shows/toronto/">https://motocanada.com/shows/toronto/</a>.</p>
<p>For more information on the Canadian International AutoShow, please
  visit <a href="https://autoshow.ca/">https://autoshow.ca/</a>.</p>
<p> </p>
<p>-30-</p>
<p> </p>
<p>
<strong>BMW Group in Canada</strong></p>
<p>BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
  subsidiary of BMW AG and is responsible for the distribution of BMW
  luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
  and MINI.  BMW Group Financial Services Canada is a division of BMW
  Group Canada and offers retail financing and leasing programs and
  protection products on new and pre-owned BMW and MINI automobiles, as
  well as retail financing for new and pre-owned BMW Motorcycles. A
  total network of 51 BMW automobile retail centres, 26 BMW motorcycle
  retailers, and 31 MINI retailers represents the BMW Group across the country.</p>
<p>
<strong> </strong></p>
<p>
<strong>For more information, please contact: </strong></p>
<p>Marc Belcourt</p>
<p>Director, Corporate Communications</p>
<p>BMW Group Canada</p>
<p>905-428-5078 / <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a>
                                 </p>
<p> </p>
<p>Jean-Francois Taylor</p>
<p>Product and Technology Manager, Corporate Communications</p>
<p>BMW Group Canada</p>
<p>905-428-5366 / <a href="mailto:jean-francois.taylor@bmwgroup.ca">jean-francois.taylor@bmwgroup.ca</a></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br/>Tel: +1-905-428-5078<br/>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events]]></category>
            <pubDate>Wed, 12 Feb 2025 14:00:00 +0100</pubDate>
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                        <title>On a level of its own: BMW Group Canada to unveil an unmatched experience at the Canadian International AutoShow with the “Level ///M” takeover display.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/on-a-level-of-its-own-bmw-group-canada-to-unveil-an-unmatched-experience-at-the-canadian-international-autoshow-with-the-level-m-takeover-display/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/on-a-level-of-its-own-bmw-group-canada-to-unveil-an-unmatched-experience-at-the-canadian-international-autoshow-with-the-level-m-takeover-display/</guid><pp:caseid>784416</pp:caseid><pp:summary><![CDATA[+++ BMW and MINI make a notable return to the Canadian International AutoShow (CIAS) in Toronto. +++ The iconic BMW M performance and high-performance vehicles will dominate Level 600 of the Metro Toronto Convention Centre. +++ An exclusive area on Level 500 will be dedicated to exhilarating BMW and MINI test drives. +++ Featured vehicles include the all-new X3 M50, M4 CS and for the first time in Canada, the M5 Touring. +++ A significant emphasis will be placed on electrified vehicles, showcasing the newly revised iX, the award-winning i4 M50, i5 M60, and i7 M70. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Richmond Hill, ON. </strong> BMW Group Canada is excited to
  announce its grand return to the Canadian International AutoShow
  (CIAS) for 2025, presenting an expansive and immersive BMW M-themed
  display. Attendees can look forward to an impressive lineup of
  vehicles, including the all-new and Canadian-favourite X3 M50, the
  newly revised iX, the M4 CS and for the first time in Canada, the
  all-new M5 Touring. MINI Canada will also be making its
  much-anticipated return to CIAS.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/ea92fc7f-f5cd-4144-b505-dc98b415ba20/P90564700_highRes_the-all-new-bmw-m5-t.jpg"/></span></span></p>
<p>With a visually stunning and emotionally engaging takeover of Level
  600, the Bavarian automaker aims to captivate showgoers as they
  transition between the North and South buildings of the Metro Toronto
  Convention Centre.</p>
<p>BMW will be the first automaker to ever occupy this prime space at
  CIAS, as Level 600 has never been exclusively taken over by a single
  automaker. This area has been identified as the show’s busiest
  location for foot traffic, effectively capturing the attention of the
  entire audience.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/178a1578-83b0-4264-9744-a95df4d6dfe2/P90585164_highRes_the-new-bmw-ix-xdriv.jpg"/></span></span></p>
<p>“For BMW Group Canada, the 2025 Canadian International AutoShow
  offered an ideal platform to connect with our current customers, brand
  prospects and the general public,” said Jonathan Thomson, Director of
  Brand Management with BMW Group Canada. “Our Experiential Marketing
  team have created something that can’t be missed and surely won’t be forgotten.”</p>
<p>Every facet of the M brand will be showcased, including traditional
  internal combustion vehicles, battery-electric cars, Sport Activity
  Vehicles, M performance, M high-performance models, and motorcycles.
  The MINI brand will also return with a vibrant display on Level 700 of
  the South building, featuring its entirely new and distinctive product lineup.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/cdef9cd0-285a-4fff-a6d1-7a6fbf87de79/P90573960_highRes_mini-john-cooper-wor.jpg"/></span></span></p>
<p>Additionally, BMW and MINI will take over the roundabout on Level 500
  at Bremner Blvd for an exclusive test drive program. Located in one of
  the show’s highest-traffic areas, this program will feature exciting
  vehicles, including the all-new X3 M50, the award-winning i4 M50, i5
  M60, iX M60, MINI JCW 3-door, and MINI Countryman SE.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/ae57b0e2-227f-4bc1-94d0-faa051554280/P90554968_highRes_the-new-bmw-x3-m50-x.jpg"/></span></span></p>
<p>“We are committed to leaving a lasting impression on everyone who
  visits our display. We are challenging ourselves to think innovatively
  and ensure that we have something for every attendee,” says Vito
  Sacchetti, Experiential Marketing Manager for BMW Group Canada. “From
  igniting excitement in the next generation of drivers to engaging
  those actively in the market, we want everyone to leave the show
  thinking about BMW.”</p>
<p>In addition to the impressive vehicle lineup, BMW Canada will host a
  variety of exciting activations on-site. Among them, a special photo
  opportunity will allow attendees to capture some memorable moments.
  Furthermore, guests will have the chance to enter a draw for a grand
  prize travel experience, adding an extra layer of excitement to their visit.</p>
<p>Taking place from February 14-23, 2025, at the Metro Toronto
  Convention Centre, CIAS is Canada’s largest auto show, attracting over
  300,000 visitors annually.</p>
<p> </p>
<p>-30-</p>
<p> </p>
<p>
<strong>BMW Group in Canada</strong></p>
<div> </div>
<p>BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned
  subsidiary of BMW AG and is responsible for the distribution of BMW
  luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
  and MINI.  BMW Group Financial Services Canada is a division of BMW
  Group Canada and offers retail financing and leasing programs and
  protection products on new and pre-owned BMW and MINI automobiles, as
  well as retail financing for new and pre-owned BMW Motorcycles. A
  total network of 51 BMW automobile retail centres, 26 BMW motorcycle
  retailers, and 31 MINI retailers represents the BMW Group across the country.</p>
<p>
<strong> </strong></p>
<p>
<strong>For more information, please contact: </strong></p>
<p> </p>
<p>Marc Belcourt</p>
<p>Director, Corporate Communications</p>
<p>BMW Group Canada</p>
<p>905-428-5078 / <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a>
                                              </p>
<p> </p>
<p>Jean-Francois Taylor</p>
<p>Product and Technology Manager, Corporate Communications</p>
<p>BMW Group Canada</p>
<p>905-428-5366 / <a href="mailto:jean-francois.taylor@bmwgroup.ca">jean-francois.taylor@bmwgroup.ca</a></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br/>Tel: +1-905-428-5078<br/>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events]]></category>
            <pubDate>Tue, 04 Feb 2025 14:55:00 +0100</pubDate>
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                        <title>Initial information on the Concorso d’Eleganza Villa d’Este 2025.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/initial-information-on-the-concorso-deleganza-villa-deste-2025/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/initial-information-on-the-concorso-deleganza-villa-deste-2025/</guid><pp:caseid>784355</pp:caseid><pp:summary><![CDATA[+++ Concorso d’Eleganza Villa d’Este will take place on 23 – 25 May 2025 +++ Several categories have been confirmed +++ Registration for the competition is now open +++ Concorso d’Eleganza Villa d’Este Public Days and Amici & Automobili – Wheels & Weisswürscht Lake Como will be held in the grounds of Villa Erba +++ Ticket sales get underway +++ Broad Arrow Auctions is new auction partner from 2025 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio.</strong> On 23 – 25 May 2025, BMW Group
  Classic will host the legendary Concorso d’Eleganza Villa d’Este in
  cooperation with the Villa d’Este luxury hotel. Around 50 spectacular
  cars of their respective eras will once again do battle for the
  coveted prizes. Most prestigious of all is the Trofeo BMW Group,
  awarded by the high-calibre Jury to the overall winner of the Concorso d’Eleganza.</p>
<p>The following competition classes have already been set out by the
  Concorso d’Eleganza Villa d’Este Sourcing & Selecting Committee:</p>
<p> </p>
<p>
  <strong>Frozen in Time: Preservation ‘Time Capsules’ from 1900-1973
    which have survived in unrestored State.</strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>“Go Big or Go Home”: Automotive Excess of the ‘80s and ‘90s,
    when nothing seemed too fast, expensive, or bold.</strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>Sculpture in Motion: The Decade of the automotive Arms Race, 1928-1938.</strong></p>
<p> </p>
<p>
  <strong>Glorious Excess: The Evolution of the ‘Money no Object’ Motor
    Car, 1920-1940.</strong></p>
<p>
  <strong> </strong></p>
<p>The Sourcing & Selecting Committee for the Concorso d’Eleganza
  Villa d’Este 2025 is now inviting owners of exceptional classic cars
  to sign them up for the competition. You can register for the
  competition classes already confirmed at the event website <a href="https://www.concorsodeleganzavilladeste.com/registration/">https://www.concorsodeleganzavilladeste.com/registration/</a>.</p>
<p>Cars can also be registered outside of the categories set out so far.
  Further classes will be announced in due course.</p>
<p>A tradition without parallel around the world, meanwhile, is the
  fascinating get-together of the latest concept cars. And registration
  is now also open for this section of the event to concept car owners
  and manufacturers.</p>
<p>BMW Group Classic will be honouring several anniversaries at Lake
  Como in 2025. First and foremost, the 50th birthday of the BMW 3
  Series will be celebrated in the grounds of Villa Erba, while the
  centenary of the Rolls-Royce Phantom will also be marked in suitable
  style in the grounds of Villa d’Este. And due recognition will
  likewise be afforded to the BMW Isetta (70th birthday) and BMW 507
  (70th birthday).</p>
<p>The <strong>Concorso d’Eleganza Villa d’Este Public Days
  </strong>will again take place outside the nearby Villa Erba in 2025.
  They were a big success in 2024, attracting around 12,000 visitors.
  And on Sunday, 25 May, <strong>Public Day – Il Festival </strong>will
  again give the wider public the opportunity to experience the parade
  of cars entered in the Concorso d’Eleganza Villa d’Este.</p>
<p>The <strong>Amici & Automobili – Wheels &
  Weisswürscht</strong> event format familiar to many from its Munich
  roots and now also an established fixture on the shores of Lake Como
  will also be part of the festival weekend in 2025. On Saturday, 24
  May, car clubs and communities from around the world will be warmly
  invited to present their models to the extensive galleries of
  visitors. Here, too, the BMW 3 Series’ landmark birthday will be
  celebrated in suitable style. Owners can apply to enter their classic
  cars with BMW Club & Community Management now at <a name="_Hlk183418208"></a><a href="mailto:bccm@bmwgroup-classic.com">bccm@bmwgroup-classic.com</a>.</p>
<p>The Concorso d’Eleganza Villa d’Este is also thrilled to announce
  Broad Arrow Auctions, a Hagerty company, as the event’s new official
  auction partner for 2025 and beyond. Broad Arrow will host an auction
  during the Concorso on an annual basis and is expected to offer up to
  70 of the highest quality collector cars for sale on the shores of
  Lake Como on Saturday, 24 May 2025 at Villa Erba. As one of the
  fastest-growing global leaders in the collector car auction and
  private sales industry, Broad Arrow’s Villa d’Este Auction at Villa
  Erba will mark the company’s European live auction debut following
  highly successful flagship sales in North America. These sales include
  The Monterey Jet Center Auction, in conjunction with Motorlux in
  California. Interested consignors are invited to contact a Broad Arrow
  Auctions car specialist via broadarrowauctions.com or on +44 20 4592
  0169 (+1 313 312 0780 in North America).</p>
<p>
  <strong>Helmut Käs, Head of BMW Group Classic and President of the
    Concorso d’Eleganza Villa d’Este:</strong> “The Concorso d’Eleganza
  Villa d’Este 2024 was a great success in every respect, and the
  established event features for the wider public played a key role. We
  are keen to build on this success in 2025 and will put together an
  event programme brimming with highlights once again. One of these will
  without doubt be the auction conducted by our new partner Broad Arrow Auctions.”</p>
<p>“We could not think of a better, more prestigious location and
  renowned partner to launch our first ever auction in Europe than the
  Concorso d’Eleganza Villa d’Este. We are honoured to partner with BMW
  as the official annual auction house of the Concorso d'Eleganza Villa
  d'Este, their choice speaks volumes to the proven track record of our
  team of specialists and the growth of our company in just a few short
  years,” said <strong>Kenneth Ahn, President of Hagerty Marketplace and
    Broad Arrow Auctions</strong>. “The Concorso is the crown jewel in
  the concours world, and we are excited to present some of the most
  exceptional collector cars available with a premium auction experience
  next May and beyond.”</p>
<p>
  <strong>Davide Bertilaccio, CEO Villa d'Este Hotels
  highlights:</strong> "While at Villa d'Este another incredible
  Christmas season has arrived, we are also working relentlessly with
  the BMW Group Classic team for the organization of the 2025 Concorso
  d’Eleganza Villa d’Este edition. For almost a century this exclusive
  event has embodied the heritage, the passion and the timeless elegance
  for what Villa d'Este has always been renowned for. It will be another
  memorable weekend celebration of the automotive art on the shores of
  Lake Como together with our long-standing partner BMW Group Classic."</p>
<p> </p>
<p>Further details on the features and content of the 2025 event will be
  announced in the spring.</p>
<p> </p>
<p>Tickets for the Concorso d’Eleganza Villa d’Este, as well as for
  Amici & Automobili – Wheels & Weisswürscht and Public Day – Il
  Festival are available here:</p>
<p>
  <a href="https://www.concorsodeleganzavilladeste.com/packages-tickets/">https://www.concorsodeleganzavilladeste.com/packages-tickets/</a></p>
<p> </p>
<p>Keep up to speed via the following channels:</p>
<p>Concorso d’Eleganza Villa d‘Este App for iOS and Android</p>
<p>Concorso d’Eleganza Villa d’Este website: <a href="https://www.concorsodeleganzavilladeste.com/">https://www.concorsodeleganzavilladeste.com/</a></p>
<p>Instagram: <a href="https://www.instagram.com/concorsodeleganza_vde/">https://www.instagram.com/concorsodeleganza_vde/</a></p>
<p> </p>
<p>BMW Group Classic Media Server for downloads:</p>
<p>
  <a href="https://www.bmwgroupclassic-downloads.com/Events/">https://www.bmwgroupclassic-downloads.com/Events/</a></p>
<p> </p>
<p> </p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Corporate Heritage]]></category>
            <pubDate>Thu, 05 Dec 2024 10:00:00 +0100</pubDate>
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                        <title>Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Half-Year Report to 30 June 2024</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-conference-call-half-year-report-to-30-june-2024-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-conference-call-half-year-report-to-30-june-2024-en-ca/</guid><pp:caseid>784337</pp:caseid><pp:summary><![CDATA[Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Half-Year Report to 30 June 2024]]></pp:summary><description><![CDATA[<div class="imported-article"><p>- Check against delivery –</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p>In the past few days, several automotive manufacturers have released
  their half-year results: A glance at the numbers shows just how
  differentiated our industry is.</p>
<p>The basic principles are the same for everyone – which reveals even
  more clearly how different strategic approaches are performing in the
  current environment. All those who are broadly diversified are reaping
  the benefits.</p>
<p>Our own ambitions are underlined by the first six months: In the face
  of headwinds, we can capitalise on our competitive strength in the market.</p>
<p>In the first half of 2024, BMW Group deliveries were at the same high
  level as the previous year. Our core BMW brand is growing.</p>
<p>In terms of financial performance, we also deliver consistently high profitability.</p>
<p>For the past ten consecutive quarters, our EBIT margin in the
  Automotive Segment has been within our strategic target range of eight
  to ten percent, or higher.</p>
<p>At 10.9 percent, the Group EBT margin once again outperformed our
  strategic target of 10 percent.</p>
<p>Above all, our all-electric vehicles and models in the higher-priced
  upper segments of our BMW and BMW M brands remain in very high demand.</p>
<p>In our view, e-mobility will continue to be the core drive technology
  of the future and our primary growth driver.</p>
<p>We anticipated this development early – which is why we have one of
  the most comprehensive and attractive EV portfolios in the marketplace
  today. We already offer at least one BEV model in nearly every segment
  that is relevant for us.</p>
<p>This wide-ranging offering lays the foundation for our continued
  dynamic growth in BEVs – even in the current more challenging market environment.</p>
<p>In absolute terms, BMW comes in a strong third in electric vehicle
  sales among all OEMs worldwide.</p>
<p>Our impressive performance in ramping up electromobility becomes even
  clearer when we look at the rate of growth in the first half of the year.</p>
<p>With growth of 34 percent, the BMW brand is number one worldwide
  among all relevant major players.</p>
<p>Take the example of the BMW X1, a customer favourite, and our luxury
  sedan, the new BMW 7 Series: In the case of both vehicles, one in five
  customers is already opting for the all-electric iX1* or i7* variant.</p>
<p>In the first half of 2024, our fully-electric sport coupé,
  the<br />BMW i4*, remained our line-up's best-selling electric vehicle
  – once again posting double-digit growth.</p>
<p>I have emphasised many times that following the hype without careful
  consideration is not a strategy. Emotionality and nervousness have
  never been good counsellors.</p>
<p>Our strategy is grounded in facts, experience and a continuous,
  realistic assessment of the current situation. It has proven robust –
  especially in turbulent times.</p>
<p>The approach to drive technologies rooted in this strategy makes us
  resilient and secures our market success.</p>
<p>With our globally aligned, highly flexible production network, we are
  capable of responding to fluctuations in demand better than others.</p>
<p>Supply chain management is increasingly critical to success.</p>
<p>We have established processes to identify risks in our supplier
  network at an early stage. This enables us to take action before a
  risk becomes an issue. We have not had any major impact recently.</p>
<p>This also ensures that we can respond to regional differences in
  customer preferences as needed – whether for cars with internal
  combustion engines, plug-in hybrids or BEVs.</p>
<p>As a result, we have consistently outperformed EU CO2 requirements
  for years.</p>
<p>One thing is clear: The most impactful contributions to climate
  protection are those we can make today: In other words, every tonne of
  CO2 we can save today – not sometime in the future – counts.</p>
<p>This also entails demanding and promoting the use of low-CO2 fuels
  like e-fuels, E 25 or HVO100 – as quickly and as widely as possible.</p>
<p>These fuels could immediately improve the carbon footprint of the
  existing fleet of more than 250 million vehicles in the European Union.</p>
<p>At the moment, however, we see a significant risk of eFuels being
  politically instrumentalised in the debate about the ban on combustion
  engines from 2035.</p>
<p>There are currently many indications that the EU Commission is
  striving for a bogus solution in which the ban on combustion engines
  is relaxed simply by ostensibly opening up to eFuels.</p>
<p>However, if it then does nothing to accelerate the ramp-up of low-CO2
  fuels and make their use practicable, this would be a deliberate ban
  on combustion engines through the back door.</p>
<p>We continue to believe that a categorical ban on combustion
  technology is wrong. And we are also publicly committed to our highly
  efficient engines and plug-in hybrid technology, such as that used in
  our new BMW X3.</p>
<p>As a hybrid version, the high-volume X3 enables locally emission-free
  premium mobility well beyond city traffic.</p>
<p>The new X3 will be released onto the market in the fourth quarter –
  initially in the US and Europe.</p>
<p>You all know how popular our X models are. Last year, the current X3
  was the best-selling model across our entire BMW product range.</p>
<p>When the all-electric NEUE KLASSE ramps up at our specially-built
  plant in Debrecen in late 2025, it will initially launch with an X
  model. This will be followed soon afterwards by a sporty sedan from
  Plant Munich.</p>
<p>With the NEUE KLASSE, our aim is to once again expand our technology
  leadership. Preparations are in full swing and progressing according
  to plan – despite the challenging conditions.</p>
<p>Our technology clusters allow us to quickly deploy the technologies
  of the NEUE KLASSE across our entire vehicle portfolio – elevating it
  to a whole new level, regardless of the drive technology.</p>
<p>Mastering this degree of integration and executing it efficiently are
  highly complex tasks. This is precisely where future competitiveness
  will be decided in our industry.</p>
<p>It is why we continue to focus on optimising interaction between all
  technologies – creating a holistic mobility experience for all our customers.</p>
<p>Our automated driving functions provide a good example of our
  technological edge.</p>
<p>A few weeks ago, we released a world first onto the market: We are
  the first automotive manufacturer to offer the combination of Level 2
  and Level 3 driver assistance systems exclusively in Germany in the
  new 7 Series.</p>
<p>We have already obtained Level 2+ approval for numerous BMW models in
  the US, Canada and – making this another field where our technology
  clearly sets us apart. We will solidify this leading position with the
  NEUE KLASSE.</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p>The automotive industry is a major driver of the global economy –
  which increasingly makes it the focus of geopolitical interests.</p>
<p>The issues range from growing regulation to protectionist measures in
  the major economic areas of the US, China and the European Union.</p>
<p>We are seeing global competition for raw materials and access to
  strategically critical technologies, such as high-voltage batteries
  and semiconductors, as well as advancements in AI applications.</p>
<p>Each region and individual state is seeking to protect its own
  economic interests. This also includes localising the entire
  automotive value chain, including supply chains.</p>
<p>At the BMW Group, we remain committed to open markets and opposed to
  artificial barriers such as punitive tariffs.</p>
<p>The introduction of additional import duties, like those recently
  imposed by the EU, leads us down a dead-end street – and will
  ultimately not make European manufacturers any more competitive.</p>
<p>On the contrary, EU tariffs on BEVs from China instead penalise
  European manufacturers like the BMW Group – since they also produce
  vehicles in China for the European market.</p>
<p>Additional customs duties also limit the choice of electric cars for
  European customers and could therefore slow down decarbonisation in
  the transport sector.</p>
<p>Measures always lead to countermeasures. Let us not forget that
  implementation of the Green Deal in Europe also relies heavily on raw
  materials and technology from China, in particular.</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p>The BMW Group cannot entirely escape current market and geopolitical
  developments. However, with our long-term, yet flexible strategy, we
  are in the driver's seat.</p>
<p>We adapt quickly and effectively as conditions evolve.</p>
<p>We see no reason for hasty action or fundamental course adjustments.</p>
<p>We will continue on our path in the future. That means, sometimes we
  do things differently – but always out of conviction, not merely on principle.</p>
<p>This is what makes us strong and successful in the long term.</p>
<p>The fact of the matter is: The automotive industry will remain a
  growth sector in the future – and we intend to make sure the BMW Group
  in particular benefits from it.</p>
<p> </p>
<p>Thank you.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Sales &amp; Finance,Events,Speech,Speeches &amp; Statements]]></category>
            <pubDate>Thu, 01 Aug 2024 08:32:00 +0200</pubDate>
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                        <title>First North American press shop: BMW Group further expands US commitment</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/first-north-american-press-shop-bmw-group-further-expands-us-commitment/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/first-north-american-press-shop-bmw-group-further-expands-us-commitment/</guid><pp:caseid>784243</pp:caseid><pp:summary><![CDATA[+++ Investment of $200 million, with 200 new jobs at press shop +++ Plant Spartanburg celebrates 30th anniversary +++ Board of Management Member Nedeljković: “Fully-electric vehicles to be built in US from 2026” +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Spartanburg, USA. </strong>Celebrating 30 years of production,
  BMW Group Plant Spartanburg in South Carolina, USA, has opened its
  state-of-the-art press shop, as it prepares for the launch of the new
  BMW X3. The X3’s outer skin, including its exterior body sides, doors,
  side panels and tailgate, will all be produced by the plant's own
  press shop.</p>
<p>Speaking in Spartanburg, Milan Nedeljković, member of the Board of
  Management of BMW AG responsible for Production, underlined the
  plant’s importance for the company and highlighted future
  opportunities: “After 30 years of successful production, we are
  further expanding our commitment. In late 2026, production of
  fully-electric Sports Activity Vehicles will get underway here in
  Spartanburg – a further step towards strengthening our global resilience.”</p>
<p>Between now and 2030, at least six fully-electric models will ramp up
  at the US plant. The high-voltage batteries for future BEVs from
  Spartanburg will come from nearby Woodruff, where the BMW Group is
  currently setting up an assembly for sixth-generation batteries. The
  innovative new press shop also contributes to strengthening the local
  manufacturing footprint in the US.</p>
<p>“The advanced production methods used in our press shop will ensure
  the highest quality and efficiency of body components for our
  customers,” said Robert Engelhorn, president and CEO of BMW
  Manufacturing. “Having this press shop on-site fits our ‘local for
  local’ strategy, whereby we produce major parts at the location where
  we need them.”</p>
<p>The BMW Group has invested more than $200 million to construct the
  roughly 20,000-square-metre press shop. It took just under two years
  from site work preparation to stamping the first parts on the press
  line. The investment has also led to the creation of more than 200 new
  jobs in various fields, including tool and die technicians, as well as
  in electrical and mechanical maintenance for automated machinery.
  Dozens of associates from Plant Spartanburg trained at the BMW Group
  press shops in Swindon in the UK and Leipzig in Germany.</p>
<p>During the ceremony, the fourth-generation BMW X3 was also presented
  to the audience. The BMW X3 is one of the company’s best-selling
  vehicles in the United States and worldwide. Plant Spartanburg
  associates have built more than 1.7 million BMW X3s since the model
  was introduced back in 2010. The new BMW X3 will be released onto the
  market in autumn 2024.</p>
<p>
  <strong>High-tech press shop produces up to 10,000 parts per day</strong></p>
<p>The press shop marks the beginning of the automotive production
  process. Large steel or aluminium coils are unloaded from trucks using
  a 55-ton overhead crane. These steel rolls are first fed into the coil
  line, where the sheet is cut into individual “blanks” (rectangular
  cut-offs or special shapes) at up to 70 strokes per minute. These
  blanks are then ready to be fed into the five-phase press line, where
  they are formed into the final body components.</p>
<p>The line is equipped with cutting-edge servo technology, which
  enables the BMW Group to produce large quantities very efficiently. An
  overhead crane moves the correct press tool (die) into each station.
  The blank is fed into the first press station and transferred from one
  station to the next by a robot-like automation technology, referred to
  as the “crossbar feeder” for additional forming and trimming
  operations. The line is capable of running up to 18 strokes per
  minute, which means more than 10,000 components can be produced each
  day, depending on the size. </p>
<p>After the parts are stamped, they go to quality control for
  inspection, using special lighting that mimics natural daylight. The
  pressed parts are then stacked into containers, ready for delivery to
  the body shop for further processing.</p>
<p>Like other BMW Group plants, Plant Spartanburg has also established a
  closed-loop material cycle for scrap metal from the press shop.
  Underneath both the press and coil lines are areas that collect the
  scrap metal gathered after the parts are stamped. As much as 60 tons
  of scrap are accumulated each day; a roughly 300-metre-long conveyor
  carries the scrap, which is then loaded onto trailers. All this
  material is taken off-site to be recycled and reused to manufacture
  new steel and aluminium coils.</p>
<p>
  <strong>Almost seven million BMWs in 30 years at Plant Spartanburg</strong></p>
<p>This year, Plant Spartanburg celebrates 30 years of production in
  South Carolina, with more than 6.7 million BMWs assembled during the
  past three decades. The plant employs more than 11,000 people in
  production of various BMW X models and is one of the BMW Group’s
  largest plants worldwide, with over 1,500 vehicles manufactured daily.
  The 750,000-square-metre campus includes three body shops with more
  than 2,600 robots, two paint shops and two assembly halls. The plant
  generates about 20 percent of its own power from recycled methane gas
  obtained from a local landfill and uses hydrogen fuel cell technology
  to power about 800 logistics vehicles.</p>
<p>The BMW Group announced in 2022 that it would invest $1.7 billion in
  its US operations, including $1 billion to prepare Plant Spartanburg
  to assemble fully-electric vehicles and $700 million to build a new
  high-voltage battery assembly plant in Woodruff. When completed in
  2026, Plant Woodruff in South Carolina will assemble the
  sixth-generation batteries to supply fully-electric vehicles at BMW
  Group Plant Spartanburg.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Production Plants,Production]]></category>
            <pubDate>Fri, 21 Jun 2024 19:00:00 +0200</pubDate>
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                        <title>World premiere in Cannes: the BMW XM Mystique Allure, inspired by Naomi Campbell.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/world-premiere-in-cannes-the-bmw-xm-mystique-allure-inspired-by-naomi-campbell/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/world-premiere-in-cannes-the-bmw-xm-mystique-allure-inspired-by-naomi-campbell/</guid><pp:caseid>784246</pp:caseid><pp:summary><![CDATA[+++ One-of-a-kind creation is the latest product of the collaboration between BMW and the British supermodel +++ High performance meets haute couture +++ Presentation during the Cannes Film Festival +++ BMW is Official Automotive Partner of the renowned festival for the third year in succession +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cannes.</strong> Glittering movie premieres, stars
  gracing the red carpet and a high-performance vehicle that looks like
  nothing else: this is the ##Cannes Film Festival## and yesterday it
  hosted the world premiere of the ##BMW XM Mystique Allure##. This
  one-off creation is based on the first high-performance sports car
  from ##BMW M GmbH## powered by the ##M HYBRID## drive system. Blending
  progressive luxury with extravagant looks, it is inspired by British
  supermodel ##Naomi Campbell##, was designed using exclusive materials
  from the world of haute couture and has a unique soundtrack devised in
  cooperation with film score composer Hans Zimmer.</p>
<p>The BMW XM Mystique Allure is the latest product of the collaboration
  between BMW and Naomi Campbell. The partnership took its first steps
  last year with the “Dare to be You” launch campaign for the ##BMW
  XM##, which puts the confidence to be yourself and go your own way at
  centre stage.</p>
<h3>
  <strong>The BMW XM Mystique Allure and Naomi Campbell: making a grand
    entrance at Cannes.</strong></h3>
<p>The 77th Cannes Film Festival was the ideal choice of setting for the
  world premiere of the BMW XM Mystique Allure. Against the stunning
  backdrop of the French portside resort, Naomi Campbell presented the
  one-of-a-kind creation inspired by her to an audience of selected
    guests,<a> before making her way in the car to the red
  carpet</a> outside the Palais des Festivals et des Congrès.
  “Witnessing BMW's vision for the BMW XM Mystique Allure come to life
  has been truly incredible,” says Naomi. “I feel deeply honoured to
  have sparked the inspiration for their first-ever high-fashion show
  car, which stands as a unique masterpiece in every aspect.”</p>
<p>This is the third year in succession that BMW has stepped up as
  Official Automotive Partner of the Cannes Film Festival. And it will
  lay on an exclusive shuttle service of more than 200 vehicles – among
  them the all-electric BMW i7, BMW iX and BMW i5, and the
  plug-in-hybrid BMW XM – to give participants and guests at the event
  the experience of locally emission-free premium mobility.</p>
<h3>
  <strong>First BMW designed with high-fashion materials.</strong></h3>
<p>The BMW XM Mystique Allure is the first vehicle in the brand’s
  history to be designed using materials from the high fashion industry.
  This unusual tie-up showcases the BMW XM in a whole new light:
  expressive, avant-garde – and stylish and luxurious in equal measure.</p>
<p>Inspired by Naomi’s favourite colour, the vehicle’s exterior boasts a
  deeply saturated ultramarine shade, accentuated by a lustrous matte
  finish. A contemporary translation of high-fashion materials from
  luxury textile manufacturers, the design seamlessly brings the inside
  to the outside, featuring rich velvet and shimmering Frozen
  <a>metallic </a>sequins casting hues ranging from intense violet to
  deep ultramarine.</p>
<p>The iridescent surfaces were created with precise handcraftsmanship
  and a fine eye for detail. They take their cues from the eye-catching
  geometric forms of the BMW XM and bring a special visual richness to
  the car’s extrovert aesthetic. The design of the BMW XM Mystique
  Allure provides a meeting point for high performance and haute
  couture, and paints a unique picture of progressive luxury that
  continues into the interior. All of the surfaces inside the car,
  including the M Lounge in the rear, are covered in purple velvet.</p>
<h3>
  <strong>BMW IconicSounds Electric: exclusive driving sound from the
    collaboration with Hans Zimmer.</strong></h3>
<p>The bold appearance of the BMW XM Mystique Allure is complemented by
  an acoustic character also very much its own. At its heart is a
  bespoke adaptation of the BMW IconicSounds Electric developed as part
  of the collaboration between BMW Group Sound Design and film score
  composer Hans Zimmer.</p>
<p>The driving track created for the Naomi Campbell-inspired one-off
  projects the supreme confidence of the car’s exterior design onto the
  soundscape of locally emission-free driving. In the M HYBRID drive
  system’s all-electric operating mode, every movement of the
  accelerator is accompanied by an emotionally engaging sound that
  authentically represents the car’s outstanding performance and
  magnetic visual allure.</p>
<h3>
  <strong>The BMW XM: the most powerful series-produced model from BMW M GmbH.</strong></h3>
<p>The BMW XM is the first model since the legendary BMW M1 to be
  conceived solely as a standalone high-performance car from BMW M GmbH.
  It blends dynamic potency with innovative luxury and an enticingly
  extravagant design composed of muscular proportions and powerful
  contours. Two-piece split headlight units, Iconic Glow contour
  lighting for the BMW kidney grille, accent bands along the sides of
  the car, light-alloy wheels up to 23 inches in size and the vertically
  stacked and hexagonally formed pairs of exhaust tailpipes integrated
  into the rear apron ensure the exterior of the XM has an inimitable
  visual presence.</p>
<p>The BMW XM is also breaking new ground with its M HYBRID system,
  which has made the XM the first high-performance car from BMW M GmbH
  to feature an electrified drive system. In BMW XM Label Red form
  (electric power and petrol consumption – weighted, combined:
  33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO<sub>2</sub>
  emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with
  discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP;
  CO<sub>2</sub> classes: with discharged battery G; weighted, combined
  B), the plug-in hybrid model – with its maximum output of
  550 kW/748 hp – is also the most powerful series-produced, road-legal
  car yet produced by BMW M GmbH.</p>
<p>---</p>
<p>Official fuel consumption, CO<sub>2</sub> emissions, electric power
  consumption and electric range figures were determined based on the
  prescribed measurement procedure in accordance with European
  Regulation (EC) 2007/715 in the version applicable. Where a range is
  shown, the WLTP figures take into account the impact of any optional
  extras<br />Only official figures based on the WLTP procedure are
  available for new models that have been type tested since 01.01.2021.
  In addition, according to EU Regulation 2022/195, the NEDC values will
  no longer be included in the EC certificates of conformity as of
  01.01.2023. Further information on the WLTP and NEDC measurement
  procedures can also be found at www.bmw.de/wltp.<br />Further
  information on official fuel consumption figures and specific
  CO<sub>2</sub> emission values of new passenger cars is included in
  the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die
  CO2-Emissionen and den Stromverbrauch neuer Personenkraftwagen' (Guide
  to the fuel economy, CO<sub>2</sub> emissions and electric power
  consumption of new passenger cars), which can be obtained free of
  charge from all dealerships, from Deutsche Automobil Treuhand GmbH
  (DAT), Hellmuth-Hirth-Str. 1. 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.</p>
<p>---</p>
<p>In the event of enquiries please contact:</p>
<p>
  <strong>Corporate Communications<br /></strong>Cypselus von
  Frankenberg, Product Communication BMW Automobiles<br />Telephone:
  +49-89-382-30641<br />E-mail: Cypselus.von-Frankenberg@bmw.de</p>
<p>Alexandra Landers, Head of Product and Brand Communication
  BMW<br />Telephone: +49-89-382-30871<br />E-mail: Alexandra.Landers@bmw.de</p>
<p>Internet: https://newsroom.bmwgroup.com/global/en<br />E-mail: presse@bmw.de</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Lifestyle Products,G09,XM,Product,BMW M]]></category>
            <pubDate>Thu, 16 May 2024 10:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 16 May 2024 08:00:00 +0000</pp:lastModified>
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                        <title>Statement Oliver Zipse, Chairman of the Board of Management of BMW AG,104th Annual General Meeting of BMW AG on 15th May 2024, Livestream from BMW Welt in Munich</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag104th-annual-general-meeting-of-bmw-ag-on-15th-may-2024-livestream-from-bmw-welt-in-munich-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag104th-annual-general-meeting-of-bmw-ag-on-15th-may-2024-livestream-from-bmw-welt-in-munich-en-ca/</guid><pp:caseid>784251</pp:caseid><pp:summary><![CDATA[Statement Oliver Zipse AGM 2024]]></pp:summary><description><![CDATA[<div class="imported-article"><p>- Check against delivery –</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Strong today – Strong tomorrow.<br />Our BMW way into the future</strong></p>
<p> </p>
<p>Dear Shareholders!</p>
<p>A warm welcome from BMW Welt in Munich. A lot of people talk about
  the transformation of mobility and the automotive industry – how one
  will replace the other. At BMW, we do things a little differently. We
  call it: continuous progress. </p>
<p>Becoming a little bit better every day – that is what we aspire to.
  And what I, myself, am measured against. Never being satisfied with
  the status quo brings us closer to our ambitious goals. Step by step.
  Or, more fittingly, when talking about cars: mile by mile. That may
  sound very grounded and methodical, but it certainly yields highly
  effective results.</p>
<p>We always look to the future. That is part of BMW's vast array of
  experience. It gives us strength and empowers us, time and again, to
  take bold action: We know what we are capable of! That is why BMW is
  still here after 108 years. </p>
<p>The film showed our Board of Management – but we are only as good as
  our global team. Together, we bring our combined know-how to the roads
  – in a very literal sense. There are currently more than 150,000 of us
  worldwide – representing nearly every nationality there is, united by
  the BMW Spirit. In autumn of last year, we surveyed all our associates
  around the world: 85 percent said they fully support the company’s
  goals and strategy. And even 93 percent are proud to work for the BMW Group.</p>
<p>What a boost for us! <br />
  <br />We are mobilising them all for the next massive leap, because
  your company is once again reinventing itself – at precisely the right time.</p>
<p>You, too, my dear shareholders, are part of our BMW team. Your
  support for our direction gives us the momentum and latitude we need
  to make decisions with a long-term perspective. This traces back to
  legendary entrepreneur Herbert Quandt. What a legacy! The next
  generation is carrying forward that legacy – much like we do at the company.</p>
<p>We always base our strategic decisions on facts and informed
  analysis. This certainly requires experience and, sometimes, plain
  common sense, as well. This makes your company robust and ensures that
  we remain composed in a turbulent environment. All of this comes
  together in the BMW way. This approach guarantees that the following
  always holds true for your company:<br />
  <br /></p>
<p>
  <strong>“Strong today – strong tomorrow”. </strong></p>
<p>For financial year 2023: Should you approve our proposed dividend,
  you will receive a payout equivalent to 33.7 percent of our
  unappropriated profit. During the financial year, we had revised our
  guidance upwards. At year-end we met all our targets. We posted solid
  growth in sales, reaching a new all-time high of more than 2.55
  million vehicles. In fact, we are the only German OEM to have regained
  our pre-pandemic level.</p>
<p>Our Group EBT margin of 11 percent came in higher than our strategic
  target of 10 percent. We are consistently performing at a high level,
  as confirmed by our EBIT margin in the Automotive Segment, which has
  been within our defined target range of eight to ten percent for the
  past nine quarters, including the first quarter of 2024.</p>
<p>This allows us to continue to make substantial investments.</p>
<p>Our capital expenditure, as well as our research and development
  spending, will peak this year. We will once again be making major
  investments – because our actions are always geared towards the future.</p>
<p>Individual mobility offers tremendous potential for profitable growth
  and gaining market share.</p>
<p>Today, let's take a look at how we continue to forge our BMW way
  – <br />in four chapters.</p>
<ol>
  <li>Future to the max: <strong>Turning visions into reality</strong>.</li>
  <li>Following our own convictions: <strong>Technology openness is effective</strong>.</li>
  <li>Global success today means <strong>acting regionally</strong>.</li>
  <li>The car as digital companion: <strong>We are making mobility more
      human, more intelligent and more sustainable</strong>.</li></ol>
<p>These focal points also shed light on the topics you requested
  through the shareholder portal.</p>
<p> </p>
<p>
  <strong>Turning visions into reality.</strong></p>
<p>
  <strong>This is the first topic I would like to talk about
  today.<br /></strong>What you see right here is nothing less than the
  future: pure BMW – taken to a whole new level. This is where all the
  big topics of future mobility come together: Electric. Fully
  digitalised. Sustainable.</p>
<p>For now, they are still Vision Vehicles – but they will be on the
  roads in a very similar form very soon. Last year, I promised you a
  new Vision Vehicle, which we then unveiled at the IAA MOBILITY. The
  BMW Vision Neue Klasse celebrated its premiere here in Munich. You’ll
  see right away that it’s a sporty sedan.</p>
<p>No other car at the IAA received as much media coverage and positive
  feedback – which is just one more reason to bring along another
  highlight for you today: The BMW Vision Neue Klasse X – a car that
  very clearly reimagines the BMW X philosophy in a totally new way.</p>
<p>Both vehicles will compete in high-volume segments – because we want
  our innovations to have a broad impact, not just in niche segments.
  Both vehicles underline that the NEUE KLASSE is consistent and broad
  at the same time.<br />Consistent – in terms of design, technology and
  sustainability. Broad – with respect to the other models that will follow.</p>
<p>These are the two bookends of the NEUE KLASSE – with lots of room
  in-between that we intend to exploit. And we deliver on our promises:</p>
<p>Within 24 months of the start of production, there will be at least
  six different models on the market.</p>
<p>Our industry has never seen speed quite like this before – but if
  anyone can do it, then it’s us at BMW. We are picking up the pace on a
  massive scale.</p>
<p>Our new plant in Debrecen, Hungary, will lead the way, with the
  launch of the first X model in late 2025. This will continue
  seamlessly in 2026 with the Sedan at our main plant in Munich, as well
  as Plant Shenyang in China. In 2027, the NEUE KLASSE will also ramp up
  in San Luis Potosí, Mexico.</p>
<p>Our customers ask: How far can I drive on electric power? How quickly
  can I charge my car?</p>
<p>We are able to tell them: at least 30 percent farther and 30 percent
  faster. In practice, this means that: It only takes ten minutes to
  charge your car for a 300-kilometre trip – hardly enough time to grab
  a coffee!</p>
<p>This is possible thanks to the new sixth-generation round cells.  We
  are using them for the first time in the NEUE KLASSE – which means you
  can look forward to an even higher-level “BMW driving experience”.</p>
<p>What might look like a Playstation is actually four super-brains,
  each integrating several highly intelligent control units. This opens
  up new possibilities – from powertrain and driving dynamics, to
  automated driving, to how we interact with our cars.</p>
<p>The most important aspect for our customers is: What does the NEUE
  KLASSE feel like on the road? The Board of Management already had the
  chance to drive the pre-series – and, believe me, it gave us goosebumps.</p>
<p>The magnitude of the technological wave we are unleashing becomes
  even clearer when you realise:</p>
<p>The innovations of the NEUE KLASSE will be incorporated into all BMW
  models in the coming years, regardless of their drive technology. In
  simple terms: Soon, all BMW technology will be NEUE KLASSE. The NEUE
  KLASSE is set to become our innovation and technology booster for all
  future areas of activity, including design.</p>
<p>We aren’t just taking mobility to a new level; the BMW Group is also
  becoming a NEW company. I believe this is entirely in your interest as
  our shareholders.</p>
<p> </p>
<p>
  <strong>My second topic for today reflects our belief in the
    effectiveness of technology openness. </strong></p>
<p>The heart of the NEUE KLASSE is electric – running on its own, new
  architecture. If demand for electric vehicles continues to grow as
  forecast, we will be able to leverage corresponding economies of scale.</p>
<p>But the world is a big place – which is why we continue to serve all
  markets with premium products. With us, everyone can find the right
  drivetrain to suit their needs. Anything else would be unwise from a
  business perspective.</p>
<p>Using technology clusters and modules enables us to be highly
  flexible. Think of it like this: We can roll out innovations and
  technological advances across all architectures and segments, and
  scale them efficiently.</p>
<p>We don’t distinguish between “old” and “new” vehicles – instead, we
  deliver cutting-edge technology across all areas. And, moreover, we
  offer the best overall package. This is what we aspire to – and it is
  perhaps the underlying secret of your company’s success.</p>
<p>Let me give you a current example: Following on from the new BMW 5
  Series Sedan, the new BMW 5 Series Touring also comes in four drive
  technologies. The BMW i5* is all-electric, with an impressive everyday
  range of over 500 kilometres.</p>
<p>Plug-in hybrids also remain extremely popular. For the new BMW 5
  Series, the PHEV variant could account for about 20 percent of our
  sales in Europe.</p>
<p>This shows we are right on track with our ten attractive PHEV models.
  And of course, the new 5 Series is also well received as a highly
  efficient combustion engine.</p>
<p>Focused technology openness is not something that is achieved
  overnight. You know my position: Building cars is a highly complex
  task. New market players are realising this too.</p>
<p>It is a strength of your company – and I believe it is also a unique
  selling point: The ability to master this complexity, seamlessly, and
  to effectively orchestrate, scale and further develop technologies.</p>
<p>Our sales figures confirm this: BMW is maintaining its leading
  position in the global premium segment. Our strongest growth last year
  came from the upper premium and luxury class, as well as our
  all-electric models, or BEVs for short. We delivered over 375,000 BEVs
  to customers in 2023 – an increase of almost 75 percent over the
  previous year. </p>
<p>This dynamism is also reflected in our share of the global BEV
  market: At 4.1 percent, it is already significantly higher than our
  share of the total global market, which remains stable at 3.3 percent.</p>
<p>Demand for BEVs will continue to climb – although not in a linear
  fashion; it will be dynamic and market-specific. We reiterate this
  time and again – and it holds true in multiple markets.</p>
<p>We see e-mobility as the fastest-growing drive technology – today and
  in the future. By 2030, all-electric vehicles should account for about
  half of our deliveries. We remain committed to this goal and are
  steering the ramp-up in line with demand. We will stay flexible – even
  well into the 2030s.</p>
<p>We are aligning our strategic planning accordingly – and enabling our
  architectures. In this way, we can respond quickly at all times. More
  than 15 BEV models will be available this year across all BMW Group brands.</p>
<p>Here, you can see the MINI Aceman*.</p>
<p>In April, it celebrated its world premiere at AUTO CHINA. The Aceman
  is offered exclusively as a all-electric vehicle.</p>
<p>It fills the gap between the Cooper* and the Countryman*, which has
  now grown significantly in size. The new Cooper is already sold out –
  at least for the next four months. The only thing missing is the new
  MINI Convertible, which will be released in the second half of the year.</p>
<p>Together, these models form the NEW MINI Family, which is effectively
  the counterpart to the NEUE KLASSE at BMW: MINI's leap into the future.</p>
<p>And: We produce the New MINI Family worldwide: at our Spotlight joint
  venture in China; in Oxford, in the UK; and, for the first time, also
  in Germany, at Plant Leipzig.</p>
<p>We talked about bookends earlier. Now, with our brands, let's jump
  from MINI go-kart feeling to our luxury brand, Rolls-Royce. Spectre*
  certainly hit the ground running. What a phenomenal start! </p>
<p>In the first quarter of this year, this model alone accounted for 38
  percent of Rolls-Royce deliveries. That is how we do e-mobility in the
  luxury class. Spectre glides along effortlessly, like a flying carpet.
  Our luxury brand's vehicles have never been as compelling and as
  differentiated as they are today. And let’s not forget that they also
  earn a significant contribution margin for the company.</p>
<p>BMW Motorrad is also reporting profitable growth, having celebrated
  its centenary in September. German Chancellor Olaf Scholz attended the
  anniversary celebrations at Plant Berlin-Spandau.</p>
<p>We shared two major milestones with him: <br />
  <br />First, the inauguration of the new “BMW Motorrad Welt”. What BMW
  Welt in Munich is to cars, we now also have in Berlin for our
  two-wheeled vehicles. Second, the world premiere of the R 1300 GS.
  Many people – myself included, as a motorcycle enthusiast – have been
  eagerly awaiting the next-generation GS. The trade press was
  practically euphoric about it.</p>
<p>For those who prefer an electric ride in the city, BMW Motorrad’s
  second electric model, the CE 02, is perfect.</p>
<p>Our core BMW brand also has a slew of upcoming, exciting vehicles,
  with 14 launches and numerous model variants this year alone.</p>
<p>The BMW 1 Series will be released onto the market in the compact class.</p>
<p>And we will launch the new BMW X3 – one of our most popular models
  overall. The new X3 will be available with a highly-efficient
  combustion engine and as a plug-in hybrid variant.</p>
<p>We recently presented our new and future vehicles to our retailers,
  including 1,500 retailers from all over Europe in Amsterdam. We did
  the same in Las Vegas for over 1,000 dealers from the Americas region.
  I got the sense at both events that our retailers are genuinely
  excited about what is to come.</p>
<p>Especially for Europe, I have to stress: The retailers will remain by
  our side in the new sales system – that won’t change. We are already
  using direct sales for MINI in China and reporting positive
  experiences in the first European countries. We will be transitioning
  the BMW brand to the new direct and fully digitalized sales model in
  Europe from 2026, as planned.</p>
<p>You, our shareholders, also wanted to know:</p>
<p>How are we progressing with hydrogen?</p>
<p>Our BMW iX5 Hydrogen* is currently on a world tour, undergoing
  real-life testing. It is very well received, everywhere it goes. Our
  pilot fleet is raising awareness of hydrogen's role in the energy
  transition – both for mobility and across industries. You rightly
  expect us to meet the European Union's CO<sub>2</sub> requirements.</p>
<p>In 2023, the BMW Group significantly outperformed the CO<sub>2</sub>
  fleet limit set for us by the EU by more than 20 percent. This year,
  we expect to see another slight reduction, with all brands and
  drivetrain variants contributing.</p>
<p>Technology-centric, with a clear focus on e-mobility – we are always
  consistent in our actions: This is how we are reshaping perception of
  your company.</p>
<p>What the New York Times writes is precisely researched.</p>
<p>In March, the New York Times praised our drivetrain strategy as
  far-sighted and consistent. It described BMW as a “winner in electric
  vehicles” – and Tesla's only serious competitor. We can certainly live
  with that. People expect us to consider things carefully and come up
  with practical solutions – because we consistently demonstrate our
  ability to do so.</p>
<p>In part three, I’ll look at the reasons for our global success –
  which, now, more than ever, requires us to act regionally. If you look
  closely, your company stands out as one of the automotive industry's
  few “truly” global manufacturers.</p>
<p>Something like this has to grow systematically – and we have been
  expanding our footprint for this purpose over the decades.</p>
<p>Let me give you three examples: <br />China – our biggest single
  market; Europe – our most important sales region; the US – our “second home”:</p>
<p>First: <strong>China</strong>, where we employ about a fifth of our
  workforce. It is – after Germany – our second-largest R&D
  location. BMW enjoys a high level of trust there – and not just among
  our own customers. We are highly regarded as a company, because we
  enter into serious, long-term commitments.</p>
<p>This year, we are celebrating 30 years “at home in China” and more
  than two decades of commitment in Shenyang.</p>
<p>In April, we signed a new investment agreement with Liaoning
  Province, worth 20 billion renminbi or 2.5 billion euros. The Shenyang
  production site of our BBA joint venture is transforming into a BMW iFACTORY.</p>
<p>Also in April, I was part of German Chancellor Scholz's economic
  delegation to China. Shortly after that, I was in Beijing at AUTO
  CHINA, where Prime Minister Li Qiang visited precisely one non-Chinese
  manufacturer – and that was the BMW Group. <br />A phrase I hear a lot
  in China is “China speed”. This is a dynamic country – and we are
  picking up the pace to keep up: Just last week, our six-millionth
  vehicle produced in Shenyang since 2003 rolled off the assembly line.
  We only reached the five million mark about a year earlier. This means
  we turned out one million vehicles in just 15 months – that is true
  “China speed”.<br />
  <br /></p>
<p>Second: <strong>Europe</strong>.</p>
<p>
  <br />We sell nearly a third of all our vehicles in the European
  Union, where we operate ten plants and maintain a broad supplier base.
  We all benefit from a united Europe – every single day – and should
  channel all our collective efforts into preserving it.</p>
<p>BMW maintains a global outlook. This is something the chair of the
  General Works Council and I have reiterated. We urge our associates to
  pay close attention whenever seemingly simple solutions are proposed
  for complicated issues. <br />
  <br />Enjoying democracy means living democracy – and that includes
  participation, exercising your right to vote and raising your voice to
  stand up for democracy. That is why we have asked everyone to vote on
  June 9.</p>
<p>What applies to Europe, applies even more to Germany: We need the
  best minds – and the smartest minds think very carefully about where
  they want to go. That is why we support the “We stand for values” initiative.</p>
<p>In Germany, we have many debates about emotionally charged trigger
  points. There is broad consensus on meta-topics. This is how
  sociologist Steffen Mau describes it. His latest study comes to the
  conclusion: We are not a divided society.</p>
<p>As a result, we shouldn’t speak ill of our country and Germany as a
  location, but leverage our potential. I can only agree with that.</p>
<p> </p>
<p>Third: the <strong>USA</strong>.</p>
<p>We refer to the US as our “second home”. Next year will be our 50th
  year in the United States. <br />In 2023, your company was once again
  one of the largest net exporters of vehicles from the US by value.
  Germany is the only place where we have a higher purchasing volume
  than the US, which currently totals 6.7 billion euros annually.</p>
<p>For over 25 years, we have been a local partner – particularly in
  South Carolina. Today, Spartanburg is our largest plant – and the
  whole of the surrounding region has grown with us.</p>
<p>China, Europe and the US: Three examples of how our local presence
  forges close ties with the regions and markets.</p>
<p>We are living proof that everyone benefits when people work together.
  That is also one of the reasons why your company continued to grow in
  all major regions of the world in 2023.</p>
<p>We do business around the globe – and benefit from an integrated
  global economy.</p>
<p>Now, our global world order is evolving – from a “unipolar world” to
  a “multi-polar world”, especially in the last 10-15 years. Authors
  like Carlo Masala talk about the highly integrated and largely
  self-sufficient economic areas now emerging. We remain committed to
  open markets and free trade.</p>
<p>I also say this with a view to the European Union's current
  deliberations over Chinese imports of electric cars. A 360-degree
  perspective would be better: 20 percent of all BEVs sold in Europe
  last year came from China; well over half were western brands,
  including BMW.</p>
<p>Protectionism triggers a spiral effect: Tariffs lead to new tariffs,
  with protectionism rather than cooperation.</p>
<p>My over 30 years of experience at BMW suggest that solutions come
  about when we reach out to one another – and when we are prepared to
  make compromises ourselves.</p>
<p>That is how we build a consensus that makes us stronger as a society
  and an economy and enables us to take action.</p>
<p>You are justified in asking how your company secures access to
  diversified, fragmented markets.</p>
<p>The answer is: by continuing to invest at local level. Also, by
  finding local solutions and partners for the upstream value chain.</p>
<p>“Local for local” is our recipe for success – and we are now applying
  this same principle to producing cells for the batteries needed for e-mobility.</p>
<p>Who has control over technological expertise and urgently needed raw
  materials? That is what decides the competitiveness of companies and
  economic areas. We locate production facilities for BMW high-voltage
  batteries close to our vehicle plants – in Hungary, the US and China.
  Just a few days ago, we laid the foundation stone for the high-voltage
  battery assembly in San Luis Potosí, Mexico.</p>
<p>The benefits for us are clear: Short transport distances and supply
  stability in the event of unforeseen events around the globe.</p>
<p>And to get really local: Have you heard of Irlbach-Straßkirchen in
  Lower Bavaria? It will supply Gen6 batteries for our plants in Bavaria
  from 2026 onwards. The process wasn’t entirely straightforward.
  Residents wanted to know: What are the benefits for our region? We
  engaged in in-depth discussions with them to build trust. Ultimately,
  an overwhelming majority voted in favour of the new BMW location.</p>
<p>As you can see: Global only works at local level – and this also
  applies to our supply chains.</p>
<p>We have learned in recent years how vulnerable and susceptible to
  disruption they can be. Take a guess: How many parts do you think our
  plants worldwide need to be supplied with every day? The answer
  is: <br />36 million. The right quantities have to be in the right
  place, at the right time, in the best quality.</p>
<p>Our digitalised “i Supply Chain” strategy ensures resilient supply chains.</p>
<p>Our “RiskHub” uses AI and data analytics to identify quality issues
  in the supplier network early. We also adopt a proactive approach to
  avoid supply bottlenecks.</p>
<p>You might already have heard of Catena-X. There’s tremendous
  potential here: Automotive manufacturers, suppliers and, soon,
  recyclers, are creating a shared data ecosystem that makes sprawling
  supply chains transparent and allows us to track the carbon footprint
  of individual components. The type, quantity and source of the raw
  materials installed can also be digitally documented, allowing us to
  “trace” them.</p>
<p>And we are about to embark on a pilot project: Plant Landshut
  produces the kidney grille for the BMW iX* – one component made of
  many individual components. We will be using data from Catena-X to
  measure the total carbon footprint of production. <br />Wherever we
  collaborate with suppliers, we do so as partners, always treating each
  other as equals. This is important to me.</p>
<p> </p>
<p>
  <strong>Chapter four</strong>
  <strong> of my speech focuses on the car as a digital companion: We
    are making mobility more human, more intelligent and more sustainable.</strong></p>
<p>The world of bits and bytes is highly dynamic. Digitalisation, hand
  in hand with artificial intelligence, is fundamentally changing how we
  experience mobility. The questions you submitted through the
  shareholder portal indicate that this interests you, too.</p>
<p>Intelligent, self-learning systems have long been part of our
  strategy for the automotive production of the future. You know this as
  BMW iFACTORY.</p>
<p>Digital added value can be experienced directly in our vehicles, but
  our approach here remains: Not everything that is possible also makes
  sense in a car.</p>
<p>Our Head-Up Display is a classic. 20 years ago, we brought this
  technology from the aeroplane into the car. Now, we are
  revolutionising this display concept in the NEUE KLASSE.</p>
<p>Take a look for yourselves: Our “BMW Panoramic Vision” uses the full
  width of the windscreen. Pure high-tech. But we also use
  digitalization to increase security. In this case, we reduce
  distraction while driving.</p>
<p>We have grown used to always getting the latest updates from our
  digital devices – and people expect the same from their cars. Over the
  air means we can update software in the vehicle at any time, without
  bringing it in to the workshop. We chose this route early.</p>
<p>Today, your company has the world’s largest fully upgrade-compatible
  fleet in the market. We can already reach more than 7.5 million vehicles. </p>
<p>The BMW 5 Series sets the standard for automated driving. It is the
  first car in Germany to be approved for partially automated driving at
  speeds up to 130 km/h on motorways.</p>
<p>This means you can take your hands off the steering wheel while
  driving. Your car can also change lanes by itself, when you briefly
  glance in the side mirror. Active Lane Change Assistant with eye
  confirmation – a somewhat unwieldy name for a genuine world first.</p>
<p>Since March 2024, Highway Assist has also been available in the BMW 7
  Series, X5, X6, X7, iX and XM*. That's level 2+.</p>
<p> </p>
<p>The new BMW 7 Series does even more:<br />
  <br />You can even temporarily turn your attention away from the road.
  It fascinates me, every time the car regulates its own speed, distance
  and tracking. That is Level 3 highly automated driving – available in
  the new BMW 7 Series since March. A digital driving experience needs
  to ensure the safety of all road users.</p>
<p>That is why your company only introduces mature technical solutions
  onto the road– no beta versions. No experiments at the expense of our
  customers. You can always rely on that.</p>
<p>Since summer 2023, we have been testing automated driving and parking
  functions all the way up to Level 4 fully automated driving at our new
  centre for automated driving in Sokolov in the Czech Republic.</p>
<p> </p>
<p>Esteemed Shareholders,</p>
<p>The US publication Time Magazine and the online platform “Statista”
  analysed and compared 750 international companies: Your company did
  exceptionally well to make it into the top ten and was, in fact, the
  highest-ranked automotive manufacturer. </p>
<p>Revenue growth, sustainability and employee satisfaction – many
  people consider these to be conflicting goals. We find a way to
  reconcile them.</p>
<p>Our markets are dynamic and the geopolitical environment uncertain.
  This impacts us – just like it does other companies.</p>
<p>You are counting on us to remain successful – and, indeed, we will!
  We have ambitious plans for the current financial year. We expect to
  see a slight increase in sales, compared to the previous year, as well
  as a significantly higher percentage of all-electric vehicles.</p>
<p>The first fourth months of 2024 show that we are on track for all key
  performance indicators.</p>
<p>As CEO of BMW, I travel the world a lot. Everywhere I go, I see not
  only how valuable individual mobility is for many people, but how
  essential it is.</p>
<p>My experience is also that the BMW Group is appreciated and
  recognised in all corners of the globe. All of this encourages us to
  continue forging our own BMW way.</p>
<p>We are able to withstand the headwinds when we have confidence in our
  direction – which we usually do.</p>
<p>Your company is part of the global community. We engage with it – and
  evolve in and alongside it. That is extremely important.</p>
<p>The BMW way is also about our capacity for resonance – a term from
  physics that is also used in sociology.</p>
<p>So, what do I mean by capacity for resonance? <br />I’m talking about
  our ability to perceive and understand our relationship with the world
  – in Germany and elsewhere. We pay attention to developments, absorb
  them – and give something back to society in return. </p>
<p>This is a natural process we actively participate in and control.</p>
<p>We remain open to all input, but never allow ourselves to be
  influenced without careful consideration or emotionalised by trigger
  points. Above all, we avoid drifting aimlessly.</p>
<p>We are in permanent resonance with our evolving society – consciously
  and for our mutual benefit. And always focused on effectiveness.</p>
<p>The following therefore holds true for your company:</p>
<p>
  <br />
  <strong>“Strong today – strong tomorrow”. </strong></p>
<p>Another compelling reason for you to continue to stand by us!</p>
<p>Thank you.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Sales &amp; Finance,Events,Speech,Speeches &amp; Statements]]></category>
            <pubDate>Wed, 15 May 2024 10:17:00 +0200</pubDate>
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                        <title>International co-creators put the BMW XM with BMW Individual special paint finishes under the spotlight at Coachella 2024.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/international-co-creators-put-the-bmw-xm-with-bmw-individual-special-paint-finishes-under-the-spotlight-at-coachella-2024/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/international-co-creators-put-the-bmw-xm-with-bmw-individual-special-paint-finishes-under-the-spotlight-at-coachella-2024/</guid><pp:caseid>784282</pp:caseid><pp:summary><![CDATA[+++ Social media stars harness inspirational setting for spectacular shots with the BMW XM +++ BMW Individual special paint finishes accentuate the unmistakable character of the electrified high-performance car +++ BMW Group signs up as partner of Coachella Valley Music & Arts Festival in California for the sixth time +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Indio.</strong> Bursting with colour, fizzing with
  energy and overflowing with confidence: the exhilarating atmosphere of
  the Coachella Valley Music & Arts Festival in California and the
  spectacular landscape and architecture of the Coachella Valley provide
  the ideal setting in which to showcase the unique design of the BMW XM
  to stunning effect. With its dynamic lines, expansive surfaces,
  muscular proportions and sharp edges, the first electrified
  high-performance model from BMW M GmbH exudes presence and confidence.
  And the visually impactful design of the Sports Activity Vehicle gains
  even greater intensity with the addition of exclusive BMW Individual
  special paint finishes.</p>
<p>Colour shades including BMW Individual Urban Green, BMW Individual
  Petrol Mica metallic, BMW Individual Anglesey Green metallic and
  BMW Individual Sepia metallic give the extravagance of the BMW XM a
  very personal note. This visually imposing spectrum of colours – all
  beguiling shimmer effects and arresting deep gloss – provide a dynamic
  counterpoint to the spectacular desert landscape and modern take on
  mid-century architecture that give the Coachella Valley its inimitable aura.</p>
<p> </p>
<p>
  <strong>Collaboration with co-creators produces emotionally engaging
    images with a unique aesthetic.</strong></p>
<p>An international and diverse team of artists, creatives and
  sportspeople like Icelandic actor and former professional footballer
  Rúrik Gíslason, German rapper Badmómzjay and TikTok luminary Lena
  Mantler feed off the unique vibe and the easy glamour of the Valley to
  inspire each other, build multimedia content for their social media
  channels and frame the BMW XM in a new light. The line-up of
  international stars is joined by a broader circle of key opinion
  leaders from the worlds of music, art and sport – the likes of Jon
  Batiste, Yusra Mardini, Nemanja Gasic, Chase Hudson, ARTLANTA, Chris
  Brickley and Gashi.</p>
<p>2024 sees BMW and Coachella partnering up for the sixth time. Through
  its cultural engagement, the Bavarian premium carmaker seeks to engage
  with up-and-coming creatives at the cutting edge and influential key
  opinion leaders from various spheres, while also offering a platform
  for co-creators to express themselves with full authenticity. Photo
  and video sessions are both on the agenda at Coachella, with locations
  in the festival’s immediate surroundings and beyond sure to inspire
  some amazing work.</p>
<p>Located to the east of Los Angeles, the Coachella Valley is known for
  its scenically captivating contrast of rugged desert landscape and
  green oases dotted with date palms. As well as its numerous dapper
  cafés and bars, the character of the Valley is shaped most prominently
  by modern villas in an expansive bungalow style. The iconic
  architecture here and the proximity to unspoilt nature provide a
  canvas for photos and video with an incomparable aesthetic and create
  the perfect backdrop for a progressive vehicle like the BMW XM.</p>
<p> </p>
<p>
  <strong>BMW XM: Poster boy for the successful combination of luxurious
    high performance and electrification.</strong></p>
<p>With its confident use of form, extremely comfortable interior and
  advanced plug-in hybrid drive system, the BMW XM represents the
  optimal combination of luxury, high performance and electrification.
  Depending on the model variant, its M HYBRID system uses a powerful
  six-cylinder in-line engine or a punchy petrol V8. Add the adaptive M
  suspension Professional and M xDrive intelligent all-wheel-drive
  system with M Sport differential (both standard) to the mix and the
  BMW XM serves up potent dynamics and eye-catching figures for the 0 to
  100 km/h (62 mph) sprint.</p>
<p>With its bold exterior design, the BMW XM also makes a big statement
  for individual lifestyle, the high-quality BMW Individual special
  paint finishes increasing the scope for personalisation further still.
  All BMW Individual special paint finishes are applied in a separate
  manufacturing process – with a higher proportion of the work carried
  out by hand – and benefit from an ultra-precise surface treatment.
  This meticulous finish ensures an impressive depth of colour and
  exceptional lustre.</p>
<p> </p>
<p>In the event of enquiries please contact:</p>
<p> </p>
<p>
  <strong>Corporate Communications</strong></p>
<p>Cypselus von Frankenberg, Product Communication BMW Automobiles</p>
<p>Telephone: +49-89-382-30641</p>
<p>E-mail: <a href="mailto:Cypselus.von-Frankenberg@bmw.de">Cypselus.von-Frankenberg@bmw.de</a></p>
<p> </p>
<p>Alexandra Landers, Head of Product and Brand Communication BMW</p>
<p>Telephone: +49-89-382-30871</p>
<p>E-mail: <a href="mailto:Alexandra.Landers@bmw.de">Alexandra.Landers@bmw.de</a></p>
<p> </p>
<p>Internet: https://newsroom.bmwgroup.com/global/en</p>
<p>E-mail: presse@bmw.de</p>
<p> </p>
<p>
  <strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises over 30 production sites
  worldwide; the company has a global sales network in more than 140 countries.</p>
<p>In 2023, the BMW Group sold over 2.55 million passenger vehicles and
  more than 209,000 motorcycles worldwide. The profit before tax in the
  financial year 2023 was € 17.1 billion on revenues amounting to €
  155.5 billion. As of 31 December 2023, the BMW Group had a workforce
  of 154,950 employees.</p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company set the course for the
  future at an early stage and consistently makes sustainability and
  efficient resource management central to its strategic direction, from
  the supply chain through production to the end of the use phase of all products.</p>
<p> </p>
<p>
  <a href="http://www.bmwgroup.com">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>X: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>LinkedIn: <a href="https://www.linkedin.com/company/bmw-group/">https://www.linkedin.com/company/bmw-group/</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,G09,XM,Product,BMW M]]></category>
            <pubDate>Fri, 19 Apr 2024 10:00:00 +0200</pubDate>
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                        <title>Concorso d’Eleganza Villa d’Este 2024.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/concorso-deleganza-villa-deste-2024/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/concorso-deleganza-villa-deste-2024/</guid><pp:caseid>784232</pp:caseid><pp:summary><![CDATA[Concorso d’Eleganza Villa d’Este comprises eight vehicle categories +++ BMW Group celebrates vehicle premieres ranging from a sporty one of a kind with a maritime twist to rock ’n’ roll on two wheels +++ Guest list includes Julie Mehretu and the 20th BMW Art Car +++ “Public Day – Il festival”, complete with the vehicle parade, will take place on 26 May in the grounds of Villa Erba +++ An occasion to experience the allure of mobility in all its variety]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio.</strong> On 24 – 26 May 2024, BMW Group
  Classic will host the legendary Concorso d’Eleganza Villa d’Este in
  cooperation with the Villa d’Este luxury hotel.</p>
<p>
  <br />This year’s Concorso d’Eleganza Villa d’Este includes the
  following competition classes, in which around 50 of the most
  spectacular vehicles of their eras will be presented to the
  high-calibre Jury:</p>
<p>
  <br />CLASS A - THE DAWN OF THE PERFORMANCE AGE<br />CLASS B - SHAPED
  BY THE WIND: THE EVOLUTION OF AERODYNAMICS<br />CLASS C - “THE BEST
  CAR IN THE WORLD” FOR 120 YEARS: ROLLS-ROYCE CELEBRATES AN HISTORIC
  BIRTHDAY<br />CLASS D - “FASTER!” THE ARMS RACE ON THE ROAD<br />CLASS
  E - THE BEST OF ITALIAN GRACE AND PACE: MASERATI AT 110<br />CLASS F -
  GENTLEMAN DRIVERS: STYLE FOR THE FORTUNATE FEW<br />CLASS G - TIME
  CAPSULES: CARS THAT THE OUTSIDE WORLD FORGOT<br />CLASS H - THE NEED
  FOR SPEED: SUPERCAR STARS OF THE VIDEO GENERATION</p>
<p>
  <br />Awards will also be presented in a special category for
  spectacular concept cars from various manufacturers.</p>
<p>
  <br />The Concorso d’Eleganza parade on the terrace of the Villa
  d’Este will take place in customary style on the Saturday of the
  event. The Best of Show will be crowned by the Jury, with the vehicle
  in question being presented with the Trofeo BMW Group on Sunday
  evening. Beyond the top prize, the participants and competing vehicles
  at the Concorso will each battle it out for victory in their
  individual categories, for the Coppa d’Oro prize awarded by Public
  Referendum and for an array of other distinctions such as the Trofeo
  del Presidente, which will be presented by Helmut Käs, Head of BMW
  Group Classic and President of the Concorso d’Eleganza Villa d’Este.</p>
<p>Speaking of awards, star tenor and BMW Group Classic brand ambassador
  Jonas Kaufmann will once again present the Trofeo Il Canto del Motore
  for the best engine sound, as chosen by the Jury.</p>
<p>
  <br />And the guests and media representatives can also look forward
  to two rather special world premieres: a sporty one of a kind with a
  maritime twist and rock ’n’ roll on two wheels.</p>
<p>
  <br />Art on four wheels will also be on the agenda, as the American
  abstract painter Julie Mehretu and the 20th BMW Art Car take a detour
  to Lake Como en route to its big race at the 24 Hours of Le Mans just
  a few weeks later. Franciscus van Meel, CEO of BMW M GmbH, will join
  the artist to present her creation. BMW M is traditionally represented
  by an array of new products around the Concorso locations.</p>
<p>
  <br />On 4 May 2024, Rolls-Royce Motor Cars marks the 120th
  anniversary of the first meeting between Henry Royce and The Hon
  Charles Stewart Rolls. Two men of vastly contrasting backgrounds and
  skillsets – the engineer and the salesman – united in their mission to
  create 'the best car in the world'. They gave their names to a dynasty
  of motor cars that defined, and continue to define, superluxury
  motoring across the world. They transcended the confines of the
  automotive world, making Rolls-Royce the global exemplar of excellence
  in all areas. Practically every product, service, device and
  technology that has been invented since 1904 has aspired to be 'the
  Rolls-Royce of…' its industry or sector. The standard they set 120
  years ago is still driving innovation and improvement everywhere -
  including in the company they created.</p>
<p>
  <br />BMW Group Classic is celebrating the 25th birthday of the BMW Z8
  – and the legendary roadster will feature at the Concorso in a variety
  of ways.</p>
<p>
  <br />The Concorso d’Eleganza Villa d’Este Public Day – Il festival
  was a huge success in 2023, welcoming some 10,000 guests and securing
  its place on the programme again this year. On Sunday, 26 May visitors
  will enjoy the unique opportunity to experience the full parade of
  vehicles at the Concorso d’Eleganza Villa d’Este in the beautiful
  gardens of Villa Erba. The festival day will also serve up an
  impressive blend of culture, music and automotive attractions for the
  whole family: from the cross-brand special exhibition “Motorsport
  Icons” – including the presentation of all the BMW Art Cars that have
  competed in the 24 Hours of Le Mans to date – to a host of present-day
  automotive highlights and technical innovations from the BMW Group. In
  an artist talk with Senior Vice President BMW Group Design Adrian van
  Hooydonk, Julie Mehretu will give an insight into the collaboration
  for the 20th BMW Art Car. BMW Group Classic brand ambassadors HRH
  Prince Leopold of Bavaria (GER) and Bruno Spengler (CAN) will be
  available to take selfies with fans and sign autographs.</p>
<p>On Saturday, 25 May the Amici & Automobili – Wheels &
  Weisswürscht event will take place for the third time in the grounds
  of Villa Erba. Each year since 2022, around 150 captivating vehicles
  from across the brand spectrum have come together for this community
  occasion. In 2023, a total of 6,000 visitors enjoyed  the relaxed
  get-together over a traditional Munich Weisswurst sausage.</p>
<p>
  <br />Before the Concorso d’Eleganza Villa d’Este itself gets
  underway, the now traditional Prelude Tour will take centre stage once
  again. Late in the afternoon on 23 May, the historic cars will arrive
  at Cernobbio’s harbour, where they will be presented to the public.</p>
<p>
  <br />“The Concorso d’Eleganza Villa d’Este will lay on a truly
  spectacular spread of events again this year,” says Helmut Käs, Head
  of BMW Group Classic. “We will showcase the magic and allure of
  mobility in all its variety – and in the process connect the
  automotive world’s iconic past with its present and future. It is
  important to us that there is something here for everyone.”</p>
<p>
  <br />"The Concorso d’Eleganza Villa d’Este stands as a
  distinguished and esteemed affair, one we hold in high regard as
  hosts” says Davide Bertilaccio, CEO of Villa d’Este Group. It
  epitomizes a harmonious blend of legacy, reverence, and enduring
  grace, qualities for which we have long been esteemed. This event
  promises to be an extraordinary tribute to the automotive
  craftsmanship of yesteryears, finding its perfect setting within the
  storied grounds of Villa d'Este. We take pride in reaffirming our
  enduring collaboration with BMW Group Classic and in championing this
  latest iteration of excellence."</p>
<p>The winner of the Trofeo BMW Group - Best of Show will be the
  recipient of a special timepiece from A. Lange & Söhne: the unique
  1815 CHRONOGRAPH in 18-carat white gold with solid pink gold dial and
  hand-engraved Concorso d’Eleganza Villa d’Este crest on the hinged
  cuvette. Through its partnership with the Concorso d'Eleganza Villa
  d’Este, which began in 2012, the German watchmaker focuses on the
  historic links between motor sport and timekeeping. The partnership is
  also shaped by a shared commitment to tradition, handcraftsmanship and
  mechanical innovation.</p>
<p>
  <br />The organisers would once again like to thank long-standing
  partners A. Lange & Söhne, Vranken Pommery and wwwe GmbH.</p>
<p>The Concorso d’Eleganza Villa d’Este on Saturday, 25 May is already
  sold out.<br />Tickets for Amici & Automobili – Wheels &
  Weisswürscht (25 May, Villa Erba) and the Concorso d’Eleganza Villa
  d’Este Public Day – Il festival (26 May, Villa Erba) can be ordered here:<br />
  <a href="https://www.ticketone.it/en/artist/concorso-eleganza/">https://www.ticketone.it/en/artist/concorso-eleganza/</a></p>
<p>Keep up to speed via the following channels:<br />Concorso d’Eleganza
  Villa d’Este App for iOS and Android</p>
<p>Concorso d’Eleganza Villa d’Este website: <a href="https://www.concorsodeleganzavilladeste.com/">https://www.concorsodeleganzavilladeste.com/</a><br />Instagram:
    <a href="https://www.instagram.com/concorsodeleganza_vde/">https://www.instagram.com/concorsodeleganza_vde/</a></p>
<p>BMW Group Classic Media Server for downloads:<br />
  <a href="https://www.bmwgroupclassic-downloads.com/Events">https://www.bmwgroupclassic-downloads.com/Events</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Corporate Heritage]]></category>
            <pubDate>Tue, 09 Apr 2024 14:00:00 +0200</pubDate>
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                        <title>Strong today, strong tomorrow: BMW Group maintains course for successful future, building on strong 2023.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/strong-today-strong-tomorrow-bmw-group-maintains-course-for-successful-future-building-on-strong-2023-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/strong-today-strong-tomorrow-bmw-group-maintains-course-for-successful-future-building-on-strong-2023-en-ca/</guid><pp:caseid>784247</pp:caseid><pp:summary><![CDATA[+++ Automotive EBIT significantly higher in 2023 +++ EBIT margin of 8-10% forecast for 2024 +++ Capital expenditure to peak in 2024, as planned +++ NEUE KLASSE in the starting blocks: Testing already underway +++ BMW Vision Neue Klasse X highlights broad spectrum: NEUE KLASSE offers customers wide choice of models +++ Over two million electrified vehicles already on roads +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> Strong products, strong demand, strong
  results: Following a successful 2023, in which the Automotive Segment
  reported its highest-ever operating result, the BMW Group aims to
  continue on its profitable growth course in the current financial
  year. <strong>Fully-electric vehicles </strong>(BEVs) and models from
  the <strong>upper premium segment</strong> should remain the
    <strong>main growth drivers</strong> again in 2024 – including the
  BMW 7 Series models, the BMW X7 and the Rolls-Royce model family, with
  the fully-electric Rolls-Royce Spectre*.</p>
<p>In both segments, the BMW Group expects to see <strong>significant
    double-digit growth </strong>in the current financial year. In
  addition, the BMW 5 Series models, including the BMW i5*, which will
  also be available for the first time as a fully-electric Touring model
  this year, plus vehicles from BMW M GmbH, will contribute as well.</p>
<p>Overall, the BMW Group expects to see a slight increase in deliveries
  in the Automotive Segment in 2024.</p>
<p>“The more challenging the framework conditions become, the more
  important it is to implement a consistent strategy. As a result,
  strong products and a high degree of responsiveness will remain our
  key success factors in 2024. This will continue to make us a reliable
  partner for customers, investors and stakeholders in the future,” said
    <strong>Oliver Zipse, Chairman of the Board of Management of BMW
  AG</strong>, on Thursday.</p>
<p> </p>
<p>
  <strong>R&D spending and capital expenditure to peak in 2024, as planned</strong></p>
<p>The company will maintain its strategic course, as planned, in 2024,
  with extensive investment in its plants, its range of premium vehicles
  and innovative technologies. This is seen in the construction of the
  plant in Debrecen (Hungary) and high-voltage battery assembly
  facilities in Shenyang (China), Woodruff (USA), San Luis Potosì
  (Mexico) and Irlbach-Straßkirchen (Lower Bavaria). With extensive
  expansion at Plant Munich and electrification of the MINI plant in
  Oxford, <strong>capital expenditure</strong> is set to
  <strong>peak</strong> in 2024. Digitalisation of the company and its
  products also necessitate higher spending.</p>
<p>In addition to capital expenditure, <strong>R&D spending</strong>
  will also reach a new high this year. This will mainly be focused on
  electrification of the vehicle portfolio, including the products of
  the NEUE KLASSE, as well as in-car digital innovations, such as
  connectivity, software stacks and automated driving.</p>
<p>“We are investing in the future of our company like never before.
  Construction and modernisation of our plants and the planned expansion
  of our portfolio are progressing quickly this year. Our capital
  expenditure and R&D spending will reach new levels. We are
  expecting a capex ratio above 6% and an R&D ratio above 5%. Both
  metrics will then return to their usual strategic range. Despite these
  major investments in our future, we are targeting a free cash flow of
  over six billion euros in the Automotive Segment in 2024. This speaks
  to the financial strength of the BMW Group,” said <strong>Walter
    Mertl, </strong>member of the Board of Management responsible for
  <strong>Finance</strong>. “We continue to focus on cost discipline and
  sustainable profitability – the long-term target range of 8-10% for
  EBIT margin in the Automotive Segment remains our benchmark.”</p>
<p>The company is also aiming to achieve an Automotive <strong>EBIT
    margin of 8-10% </strong>for the current financial year. This
  includes the continued dampening effect of depreciation and
  amortisation for BBA assets from the purchase price allocation.</p>
<p> </p>
<p>
  <strong>Compelling products – BEV offering as main growth driver</strong></p>
<p>In 2023, the BMW Group significantly increased (+74.2%) its sales of
  fully-electric vehicles to over 375,000 units, clearly underlining its
  role as an <strong>e-mobility pioneer</strong>. The company thus
  delivered <strong>significantly more fully-electric vehicles</strong>
  to customers than its direct European competitors and also
  significantly more than most of the <strong>new-entry players from
    Asia and the US.</strong></p>
<p>This success is built on the strong product substance of these
  vehicles, as confirmed by numerous studies. For example, in February,
  renowned US consumer portal Consumer Reports named BMW <strong>“best
  brand”</strong> for the second consecutive year. The platform compared
  34 automotive manufacturers and ranked them on the basis of road test
  scores, reliability, customer satisfaction and safety criteria. All 12
    <strong>BMW models</strong> examined received a <strong>clear “buy”
    recommendation </strong>– as did the two <strong>MINI
  models</strong> tested, which also earned the brand one of the
    <strong>top positions</strong>.</p>
<p>Another <strong>double win</strong> came in a study conducted by US
  market research company J.D. Power, which looked at customers’
  experience with electric vehicles: The <strong>overall winner</strong>
  was the <strong>BMW i4</strong>*, while the best model in the lower
  price segment was the <strong>MINI Cooper SE</strong>*.</p>
<p>With the <strong>fully-electric BMW i5</strong>, which will also be
  released onto the market this year as the first fully-electric Touring
  model, and the <strong>New MINI Family,</strong> the BMW Group will
  have a BEV option in virtually <strong>all its main segments</strong>.
  There will be more than <strong>15 fully-electric models</strong>
  across <strong>all BMW Group brands</strong> on the market in 2024.</p>
<p>Combined with the growing efficiency of internal combustion engines,
  the BMW Group has <strong>substantially lowered</strong> its
    <strong>fleet-wide CO<sub>2</sub> emissions</strong>, specifically
  in Europe: Based on preliminary figures, EU fleet emissions were
  reduced to 102.1 g CO₂/km in 2023. The BMW Group thus outperformed its
  required fleet target of 128.5 g CO₂/ km by more than 20%. A
    <strong>further reduction is expected</strong> in 2024.</p>
<p> </p>
<p>
  <strong>Diverse product range guarantees growth</strong></p>
<p>The diversity of the BMW Group’s product range has proven to be a
  guarantee of growth at the start of 2024: In the <strong>first two
  months</strong> of the year, the BMW Group was able to
    <strong>increase </strong>its sales of fully-electric vehicles by a
    <strong>significant double-digit percentage</strong>, compared to
  the same period of last year. Growth was disproportionately strong in
  the US, where the company's BEV sales almost doubled in the year to
  the end of February. In Europe and China, deliveries of fully-electric
  models also posted significant double-digit growth.</p>
<p>At the same time, deliveries of vehicles with <strong>highly
    efficient combustion engines</strong> also rose in the year to the
  end of February. <strong>Strong customer demand</strong> for BMW Group
  models, regardless of the drive technology, combined with the high
  level of <strong>flexibility</strong> and
  <strong>responsiveness</strong> in the value chain, are
    <strong>important building blocks for the success</strong> of the company.</p>
<p>
  <strong>Vehicles with plug-in hybrid technology</strong> (PHEVs) also
  remain an essential component of the BMW brand's electrification
  strategy. Despite strong BEV growth, especially in Europe, demand for
  these models should remain stable this year. This technology is also
  making a valuable contribution to further <strong>CO<sub>2</sub></strong>
  <strong>reductions</strong> and plays a part in <strong>introducing
    customers to e-mobility</strong>. Company-wide, over 560,000
  electrified units (BEVs + PHEVs) were already delivered to customers
  in 2023. This is equivalent to 22% of total BMW Group sales.</p>
<p>The strong popularity of PHEV models has also helped the BMW Group
  already surpass the total of more than <strong>two million electrified</strong>
  <strong>vehicles </strong>(BEVs + PHEVs) to customers. Around 55% of
  these vehicles were PHEVs and about 45% BEV models. However, sales of
  fully-electric vehicles have risen much faster in recent years than
  PHEV models.</p>
<p> </p>
<p>
  <strong>MINI and Rolls-Royce to become electric-only brands</strong></p>
<p>The MINI and Rolls-Royce brands are well on their way to a
    <strong>fully-electric future from the early 2030s onwards</strong>.
  A glimpse of this is already provided by the <strong>New MINI
  Family</strong> and <strong>Rolls-Royce Spectre</strong>, with the
  first units already delivered to customers. New orders for Rolls-Royce
  Spectre already extend into 2025. Production of the <strong>new MINI
  Countryman</strong>* has now also ramped up for the first time at BMW
  Group Plant Leipzig, where it will be built as a fully-electric model
  and with a highly efficient internal combustion engine.</p>
<p>With this extensive range of electric models, the BMW Group expects
  to maintain its <strong>consistent growth trajectory</strong> in the
  years to come. In the second half of the decade, the <strong>NEUE
  KLASSE</strong>, with its impressive product substance, has the
  potential to <strong>further accelerate the market penetration of
  e-mobility</strong>. Depending on prevailing market conditions in the
  second half of the decade, development of raw material prices and
  availability, and the pace at which a comprehensive charging
  infrastructure is created, <strong>more than 50% </strong>of all BMW
  Group vehicles delivered worldwide could have a <strong>fully-electric
    drive train</strong>
  <strong>before</strong>
  <strong> 2030</strong>. If <strong>PHEV models</strong> are included,
  this percentage is <strong>correspondingly higher</strong>.</p>
<p> </p>
<p>
  <strong>NEUE KLASSE in the starting blocks: BMW Vision Neue Klasse X
    underlines breadth of future BMW model line-up – new level of
    driving pleasure</strong></p>
<p>Just one year before production of the NEUE KLASSE gets underway, a
  new Vision Vehicle previews the BMW Group’s future fully-electric SAV
  segment: The <strong>BMW Vision Neue Klasse X</strong> brings the
  philosophy and technology of the NEUE KLASSE to the Sports Activity
  Vehicle sector, a segment that has accounted for a growing percentage
  of BMW Group sales in recent years. In 2023, one out of every two BMW
  vehicles delivered to customers was an X model. “Together with the BMW
  Vision Neue Klasse, the BMW Vision Neue Klasse X showcases the
    <strong>breadth </strong>
  <strong>of our future BMW model line-up</strong>. From sporty sedan,
  with all its derivatives, to modern SAV family: The NEUE KLASSE
  reflects the <strong>variety of models</strong> that customers want
  today and in the future,” said <strong>Zipse</strong>. “In this way,
  we are underlining that the NEUE KLASSE is much more than just a car
  or a specific concept; it is <strong>redefining the BMW brand</strong>
  – and, at the same time, <strong>will be more BMW than ever</strong>.”</p>
<p>The BMW Vision Neue Klasse X also demonstrates how the three main
  characteristics of the NEUE KLASSE – electric, digital and circular –
  can be expanded to include a fourth dimension: The <strong>driving
    pleasure that forms the core of the BMW brand</strong> is taken to
  the next level with drive and chassis control developed specially for
  the NEUE KLASSE and with the sixth generation of BMW eDrive
  technology. The aim is for the NEUE KLASSE to offer <strong>“BMW
    driving pleasure”</strong>
  <strong>at an even higher level</strong>.</p>
<p>In the BMW vehicle of the future, this will be ensured by two of the
  four completely new <strong>highly integrated electronic control
  units</strong>, working smartly together on what was previously
  processed separately. The first control unit integrates the
    <strong>entire powertrain and driving dynamics,</strong> with up to
    <strong>ten times more computing power</strong>, based on a new
  software stack <strong>developed in-house by the BMW Group</strong>.
  The second control unit will enable the next quantum leap in automated
  driving. More detailed information on the other two highly integrated
  electronic control units – one in charge of connectivity and
  infotainment functionality, the other clustering more than 100 core
  vehicle functions, from the digital car key, to energy supply, to wire
  harness communications – will be provided at a later date.</p>
<p>In addition to further improved e-drive units, this sixth generation
  of BMW eDrive technology also features new, now round, lithium-ion
  battery cells, with a <strong>volumetric energy density over 20%
  higher</strong> than that of the prismatic cells previously used. In
  combination with the transition to an <strong>800-volt
  system</strong>, this will improve <strong>charging speed by up to 30%
  </strong>– allowing vehicles to charge sufficiently for a
  <strong>300-kilometre</strong> range in just <strong>ten
  minutes</strong>. The sixth generation of BMW eDrive also delivers
    <strong>up to 30% more range</strong>. At the same time, this new
  technology generation should significantly reduce costs: Compared to
  today’s Gen5 technology with a comparable range, the cost of the
  electric Gen6 system, i.e. the high-voltage battery with powertrain,
  should be 40-50% lower.</p>
<p>When it comes to <strong>aerodynamics</strong>, the BMW Vision Neue
  Klasse X boasts an impressive <strong>new top figure</strong>: Drag
  has been reduced by 20%, compared to a comparable model in the current
  line-up. New tyre designs and a special brake system for
  fully-electric vehicles help <strong>boost the vehicle's overall
    efficiency by up to 25%</strong>.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>New generation of BMW iDrive takes user interaction to next level</strong></p>
<p>The BMW Group already presented its vision of the future digital
  experience, both inside and outside the vehicle, with BMW i Vision
  Dee, at the <strong>CES</strong> in Las Vegas in 2023. The new
    <strong>BMW iDrive</strong>, now showcased in the BMW Vision Neue
  Klasse X, is based on a highly integrated software architecture and
  relies on the <strong>next-generation BMW Operating System</strong>.</p>
<p>In this vehicle, <strong>BMW Panoramic Vision</strong> projects key
  information across the full width of the windscreen. This will be
  complemented in the NEUE KLASSE by the enhanced <strong>BMW 3D Head-Up
  Display</strong>. In combination with a newly developed steering wheel
  with multifunction buttons, the new Central Display and the advanced
  voice control of the BMW Intelligent Personal Assistant, <strong>BMW
  iDrive</strong> takes <strong>interaction between the driver and their
  vehicle</strong> to a whole new level.</p>
<p> </p>
<p>
  <strong>Technology clusters: Latest innovations – regardless of powertrain</strong></p>
<p>However, going forward, all these <strong>innovations and
    technological advances</strong> are not just designed to benefit the
  models of the NEUE KLASSE, but the <strong>whole BMW product
  line-up</strong>. The basis for this is the modular principle the BMW
  Group has established in its <strong>technology clusters</strong>.
  These technology clusters, covering the areas digital, drive train,
  driving exterior and interior, can be used <strong>across
  segments</strong> for most of our product line-up. They are <strong>scalable,</strong>
  <strong>can be used on all architectures</strong> and can thus be
  modified for <strong>different vehicle concepts</strong> and segments.</p>
<p>“Our technology clusters give us <strong>important leverage for fast
    and efficient scaling</strong> of innovations and technological
  advances. In this way, we are able to ensure that we offer our
  customers the <strong>latest technology</strong> – <strong>regardless
    of the segment</strong> and the vehicle’s
  <strong>powertrain</strong>,” said Zipse.</p>
<p> </p>
<p>
  <strong>NEUE KLASSE test drives now underway</strong></p>
<p>These innovations will be making their debut in the NEUE KLASSE very
  soon. The first vehicles are currently completing <strong>test
  drives</strong> under <strong>extreme conditions</strong>. Series
  production will then ramp up in the second half of
  <strong>2025</strong> at the high-volume core of the BMW brand, with a
    <strong>Sports Activity Vehicle</strong> that is previewed in the
  BMW Vision Neue Klasse X. This will be followed by a <strong>sedan in
    the current 3 Series segment</strong>, which the BMW Vision Neue
  Klasse provided an initial glimpse of at the IAA MOBILITY. We intend
  to launch a total of <strong>at least six NEUE KLASSE models</strong>
  across the BMW Group’s global production network within the first
    <strong>24 months</strong> of the start of production.</p>
<p>The NEUE KLASSE will be launched in 2025 at the new <strong>BMW Group
    Plant Debrecen</strong> (Hungary), which will exclusively produce
  vehicles for the NEUE KLASSE. From <strong>2026</strong> onwards, NEUE
  KLASSE models will also be built at the more than 100-year-old
    <strong>main plant in Munich</strong>, which is currently completing
  the necessary preparations to transition to <strong>BEV-only
  production</strong> from <strong>2027</strong>. In the same year,
  series production of the NEUE KLASSE will begin at <strong>Plant San
    Luis Potosí</strong> (Mexico), while the production site in
    <strong>Shenyang </strong>(China) is also gearing up for production
  of the NEUE KLASSE.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Hydrogen fuel cell as further pillar of drive technology</strong></p>
<p>The BMW Group still assumes that not all markets worldwide will have
  the <strong>necessary framework conditions</strong> for all customers
  to transition to pure electromobility in the coming decade.
  Consequently, a range of products with highly efficient conventional
  drive technology will still be needed to meet <strong>people’s</strong>
  <strong>individual mobility requirements</strong>, while
    <strong>contributing to CO<sub>2</sub> reduction</strong> in the
  transport sector.</p>
<p>
  <strong>Hydrogen fuel cell technology</strong> is also expected to
  account for a growing percentage of the drivetrain mix from the second
  half of the decade onwards. The BMW Group is systematically pushing
  forward with development of this technology as an additional option
  for sustainable individual mobility and – depending on market
  requirements and how conditions develop – could envision a potential
  production vehicle in the second half of the decade. A <strong>pilot
  series</strong> of the <strong>BMW iX5 Hydrogen</strong>* was
  presented to media from around the world for the first time in 2023.
  Since then, the fleet has been deployed with great success for
  demonstration and testing purposes among various target groups.</p>
<p>With its <strong>high-performance fuel cell</strong> and optimised
  power battery, the <strong>drive</strong>
  <strong>system</strong> in the BMW iX5 Hydrogen is <strong>unique
  worldwide</strong>. The gaseous hydrogen needed to supply the fuel
  cell is stored in two 700-bar tanks made of carbon-fibre reinforced
  plastic (CFRP). Together, they hold six kilograms of hydrogen, which
  gives the BMW iX5 Hydrogen a range of 504 kilometres in the WLTP
  cycle. Refilling the hydrogen tanks only takes three to four minutes –
  so, with just a few, short stops, the BMW iX5 Hydrogen is still able
  to ensure typical BMW driving pleasure, even over long distances.</p>
<p> </p>
<p>
  <strong>Sustainability built into strategy </strong></p>
<p>In 2021, the BMW Group became the first German automotive
  manufacturer to join the <strong>Business Ambition for 1.5°</strong>
  <strong>C</strong> campaign launched by the Science Based Targets
  initiative and therefore committed to the goal of <strong>complete
    climate neutrality</strong> throughout the entire value chain by
    <strong>2050 at the latest</strong>.</p>
<p>To take into account all aspects of <strong>holistic
  sustainability</strong>, the BMW Group is leveraging its
    <strong>“secondary first” </strong>approach to gradually increase
  the percentage of recycled and reusable materials used in the vehicles
  of the NEUE KLASSE. Back in 2021, the <strong>BMW i Vision
  Circular</strong> already provided a glimpse of what individual,
    <strong>sustainable, luxurious mobility in the urban
  environment</strong> could look like in <strong>2040</strong>:
    <strong>built from secondary material </strong>and renewable raw
  materials – and<strong> completely recyclable.</strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>BMW meets all business objectives for 2023, as forecast</strong></p>
<p>In financial year 2023, the BMW Group achieved its business
  objectives, as forecast. With a total of <strong>2,554,183</strong>
  <strong>premium vehicles</strong> delivered to customers (+6.4%), this
  represented a solid increase. <strong>Group revenues</strong> for the
  full year rose to <strong>€ </strong>
  <strong>155,498 million</strong> (+9.0%). In addition to the full
  consolidation of BBA, revenues were primarily driven by higher sales
  volumes and positive product mix effects. <strong>Earnings before
    financial result (EBIT)</strong> climbed to <strong>€</strong>
  <strong>18,482</strong> million<strong> (+32.0%</strong>).</p>
<p>The <strong>pre-tax earnings </strong>of <strong>€ </strong>
  <strong>17,096 million</strong> reflect a corresponding base effect:
  In the prior year, the revaluation of previously held shares in BBA of
  € 7.7 billion had significantly increased the BMW Group's financial
  result and Group earnings. In the absence of this effect,
    <strong>pre-tax earnings</strong> (-27.3%) and <strong>Group net
  profit</strong> (-34.5%) for 2023 were significantly lower than the
  previous year. Without the one-time revaluation effect referred to,
  Group net profit for 2023 would have been solidly higher year-on-year.</p>
<p>In the <strong>Automotive Segment</strong>, <strong>earnings before
    financial result </strong>(<strong>EBIT</strong>) increased
  significantly to <strong>€ </strong>
  <strong>12,981 million</strong> (+<strong>22.1%</strong>). Tailwinds
  came from the full consolidation of BBA, as well as sales growth and
  an improved product mix. This was offset by headwinds from research
  and development spending, as well as higher material costs. The
    <strong>EBIT margin</strong> for this period was
  <strong>9.8%</strong> (2022: 8.6%). Excluding depreciation and
  amortisation for BBA assets from the purchase price allocation of €
  1.4 billion previously referred to, the EBIT margin was <strong>10.8%</strong>.</p>
<p>Thanks to this positive earnings development,the <strong>segment’s</strong>
  <strong>free cash flow </strong>totalled <strong>€ 6,942 million
  </strong>at the end of December (2022: € 11,071
  million/<strong>-37.3%</strong>), despite higher capital expenditure.
  The previous year included the positive one-time effect of € 5 billion
  from the full consolidation of BMW Brilliance.</p>
<p>The BMW Group's <strong>capital expenditure</strong> amounted to
    <strong>€ </strong>
  <strong>8,836</strong>
  <strong>million (+8.5%)</strong> in 2023. Substantial expenditure was
  channelled into the electrification and autonomous driving modules,
  setting up high-voltage battery production in various markets and
  plant construction in Debrecen, Hungary.</p>
<p>Group research and development expenses totalled <strong>€</strong>
  <strong>7,538 million</strong> (<strong>+13.8%</strong>). In addition
  to development expenses for the future models of the NEUE KLASSE,
  R&D spending was primarily focused on further electrification and
  digitalisation of the vehicle portfolio and automated driving.</p>
<p> </p>
<p>
  <strong>Dividend of € 6.00 proposed – profit-sharing bonus for employees</strong></p>
<p>The BMW Group’s high profitability is confirmed by the key figure
  “earnings per share” (EPS) which was € 17.67 for 2023. The high figure
  for the previous year of € 27.31 per share reflects the one-time
  effect from the revaluation of previously held BBA shares in the
  amount of € 7.7 billion. Without this effect, the figure for 2022
  would have been € 15.66 per share, therefore the EPS in 2023 would
  reflect a significant increase of 12.8%.</p>
<p>The BMW Group reliably shares its success with its shareholders, with
  a payout ratio within the usual range of 30-40% for financial year
  2023. The Board of Management and Supervisory Board will propose
  a <strong>dividend</strong> of <strong>€ 6.00 </strong>per
    <strong>share of common stock</strong> (2022: € 8.50) and <strong>€
  6.02</strong> per <strong>share of preferred stock</strong> (2022: €
  8.52) to the Annual General Meeting on 15 May. This represents a
  preliminary <strong>payout ratio</strong> of <strong>33.7%</strong>
  (2022: 30.6%).</p>
<p>In keeping with the principle of performance and reward, employees in
  Germany will also share in the success of the company in an
  appropriate manner. For example, a skilled worker will receive € 8,400
  for financial year 2023 (based on the salary group ERA 5 based on the
  Metal and Electronical Industry Bavaria), as well as another component
  for their pension plan. </p>
<p>
  <strong> </strong>
  <strong> </strong></p>
<p>
  <strong>Outlook for 2024: BMW Group expects profitable growth</strong></p>
<p>In the <strong>Automotive Segment</strong>, owing to a slight
  increase in demand, full availability of new models and the upcoming
  model launches, <strong>deliveries</strong> of BMW, MINI and
  Rolls-Royce vehicles are projected to be <strong>slightly higher than
    the previous year</strong>. <strong>Fully-electric vehicles’
  share</strong> of deliveries is forecast to <strong>increase
  significantly</strong>, compared to 2023. The <strong>EBIT
  margin</strong> in the<strong> Automotive Segment</strong> should be
  within the range of <strong>8-10%</strong> in 2024.</p>
<p>A <strong>slight reduction</strong> in the <strong>CO<sub>2</sub>
    emissions of the EU new car fleet</strong> is to be expected, thanks
  to further improvement in vehicle fuel consumption and the rising
  number of vehicles with an electric drivetrain. The company therefore
  also expects its numbers to <strong>once again be</strong>
  <strong>significantly lower than the official targets in the EU</strong>.</p>
<p>The <strong>stable demand</strong>
  <strong>situation </strong>is also reflected in the
    <strong>Motorcycles Segment</strong>. Combined with full
  availability of models, including the BMW R 1300 GS, <strong>slightly
    higher deliveries</strong> are also expected in this segment. The
    <strong>EBIT margin</strong> is projected to be within the target
  range of <strong>8-10%</strong>.</p>
<p>In the <strong>Financial Services Segment</strong>,
  <strong>RoE</strong> is forecast to be between
  <strong>14-17%</strong>. As expected, supply and demand continues to
  <strong>normalise</strong> in the <strong>used car markets</strong>.
  It is therefore expected that revenues from remarketing lease returns
  will decrease further as compared to 2023.</p>
<p>Also due to this trend,<strong> Group earnings before tax</strong>
  will <strong>decrease slightly</strong>. Since the BMW Group continues
  to be a leader among its competitors in
  <strong>digitalisation</strong> and <strong>electrification</strong>
  of the vehicle fleet and intends to expand this position further,
  R&D spending and <strong>capital expenditure</strong> for
    <strong>future projects</strong> will peak in the Automotive Segment
  in 2024. The production network will also be further expanded in 2024
  in connection with the NEUE KLASSE.</p>
<p>The above targets will be achieved with <strong>slightly higher
    employee numbers.</strong> The <strong>percentage of women in
    management positions</strong> at the BMW Group is also forecast to
    <strong>increase slightly</strong>.</p>
<p>Growing uncertainty around macroeconomic and geopolitical conditions
  could cause economic performance in some regions to deviate from the
  expected trends and developments. This concerns trade and customs
  policy, security policy and possible intensification of international
  trade disputes. The war in Ukraine and potential implications for the
  BMW Group’s business performance are also being closely monitored. The
  applicable restrictions, due to sanctions, have already been factored
  into the company’s guidance.</p>
<p>                                                                     
  * * *</p>
<p> </p>
<table border="0" cellpadding="0" cellspacing="0" style="width: 491.0px;" title="Pressemitteilung">
  
    <tr style="height: 15.0pt;">
      <td style="width: 168.6pt;"><p>
          <strong>The BMW Group – an overview: <br />Full year
        2023</strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong>2023</strong></p></td><td style="width: 51.05pt;"><p>
          <strong>2022</strong></p></td><td style="width: 51.05pt;"><p>
          <strong>Change in %</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>Deliveries to customers</strong></p></td><td style="width: 42.55pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;" valign="bottom"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;" valign="bottom"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;" valign="bottom"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>Automotive<sup>1</sup></strong></p></td><td style="width: 42.55pt;"><p>units</p></td><td style="width: 51.05pt;"><p>
          <strong>2,554,183</strong></p></td><td style="width: 51.05pt;"><p>2,399,632</p></td><td style="width: 51.05pt;"><p>
          <strong>6.4</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>BMW</p></td><td style="width: 42.55pt;"><p>units</p></td><td style="width: 51.05pt;"><p>2,252,793</p></td><td style="width: 51.05pt;"><p>2,100,689</p></td><td style="width: 51.05pt;"><p>7.2</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>MINI</p></td><td style="width: 42.55pt;"><p>units</p></td><td style="width: 51.05pt;"><p>295,358</p></td><td style="width: 51.05pt;"><p>292,922</p></td><td style="width: 51.05pt;"><p>0.8</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Rolls-Royce</p></td><td style="width: 42.55pt;"><p>units</p></td><td style="width: 51.05pt;"><p>6,032</p></td><td style="width: 51.05pt;"><p>6,021</p></td><td style="width: 51.05pt;"><p>0.2</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>Motorcycles</strong></p></td><td style="width: 42.55pt;"><p>units</p></td><td style="width: 51.05pt;"><p>
          <strong>209,066</strong></p></td><td style="width: 51.05pt;"><p>202,895</p></td><td style="width: 51.05pt;"><p>
          <strong>3.0</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong> </strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>Employees (as of 31 Dec. 2023)</strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong>154,950</strong></p></td><td style="width: 51.05pt;"><p>149,475</p></td><td style="width: 51.05pt;"><p>
          <strong>3.7</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>EBIT margin Automotive Segment</strong></p></td><td style="width: 42.55pt;"><p>percent</p></td><td style="width: 51.05pt;"><p>
          <strong>9.8%</strong></p></td><td style="width: 51.05pt;"><p>8.6%</p></td><td style="width: 51.05pt;"><p>
          <strong>14.1</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>EBIT margin Motorcycles Segment</strong></p></td><td style="width: 42.55pt;"><p>percent</p></td><td style="width: 51.05pt;"><p>
          <strong>8.1%</strong></p></td><td style="width: 51.05pt;"><p>8.1%</p></td><td style="width: 51.05pt;"><p>
          <strong>-</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>EBT margin BMW Group<sup>2</sup></strong></p></td><td style="width: 42.55pt;"><p>percent</p></td><td style="width: 51.05pt;"><p>
          <strong>11.0%</strong></p></td><td style="width: 51.05pt;"><p>16.5%</p></td><td style="width: 51.05pt;"><p>
          <strong>-33.3</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong> </strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>Revenues</strong></p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>155,498</strong></p></td><td style="width: 51.05pt;"><p>142,610</p></td><td style="width: 51.05pt;"><p>
          <strong>9.0</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Automotive</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>132,277</p></td><td style="width: 51.05pt;"><p>123,602</p></td><td style="width: 51.05pt;"><p>7.0</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Motorcycles</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>3,214</p></td><td style="width: 51.05pt;"><p>3,176</p></td><td style="width: 51.05pt;"><p>1.2</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Financial Services</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>36,227</p></td><td style="width: 51.05pt;"><p>35,122</p></td><td style="width: 51.05pt;"><p>3.1</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Other Entities</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>11</p></td><td style="width: 51.05pt;"><p>8</p></td><td style="width: 51.05pt;"><p>37.5</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Eliminations</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>-16,231</p></td><td style="width: 51.05pt;"><p>-19,298</p></td><td style="width: 51.05pt;"><p>15.9</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong> </strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>Profit before financial result
        (EBIT)</strong></p></td><td style="width: 42.55pt;"><p>€
        million</p></td><td style="width: 51.05pt;"><p>
          <strong>18,482</strong></p></td><td style="width: 51.05pt;"><p>13,999</p></td><td style="width: 51.05pt;"><p>
          <strong>32.0</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Automotive</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>12,981</p></td><td style="width: 51.05pt;"><p>10,635</p></td><td style="width: 51.05pt;"><p>22.1</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Motorcycles</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>259</p></td><td style="width: 51.05pt;"><p>257</p></td><td style="width: 51.05pt;"><p>0.8</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Financial Services</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>3,055</p></td><td style="width: 51.05pt;"><p>3,163</p></td><td style="width: 51.05pt;"><p>-3.4</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Other Entities</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>-13</p></td><td style="width: 51.05pt;"><p>-203</p></td><td style="width: 51.05pt;"><p>93.6</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Eliminations</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>2,200</p></td><td style="width: 51.05pt;"><p>147</p></td><td style="width: 51.05pt;"><p>-</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong> </strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>Profit before tax (EBT)</strong></p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>17,096</strong></p></td><td style="width: 51.05pt;"><p>23,509</p></td><td style="width: 51.05pt;"><p>
          <strong>-27.3</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Automotive</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>12,642</p></td><td style="width: 51.05pt;"><p>18,918</p></td><td style="width: 51.05pt;"><p>-33.2</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Motorcycles</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>258</p></td><td style="width: 51.05pt;"><p>269</p></td><td style="width: 51.05pt;"><p>-4.1</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Financial Services</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>2,962</p></td><td style="width: 51.05pt;"><p>3,205</p></td><td style="width: 51.05pt;"><p>-7.6</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Other Entities</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>-100</p></td><td style="width: 51.05pt;"><p>995</p></td><td style="width: 51.05pt;"><p>-</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>Eliminations</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>1,334</p></td><td style="width: 51.05pt;"><p>122</p></td><td style="width: 51.05pt;"><p>-</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong> </strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>Group income taxes</strong></p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>-4,931</strong></p></td><td style="width: 51.05pt;"><p>-4,927</p></td><td style="width: 51.05pt;"><p>
          <strong>0.1</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>Net profit</strong></p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>12,165</strong></p></td><td style="width: 51.05pt;"><p>18,582</p></td><td style="width: 51.05pt;"><p>
          <strong>-34.5</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>Earnings per share of common
        stock</strong></p></td><td style="width: 42.55pt;"><p>€</p></td><td style="width: 51.05pt;"><p>
          <strong>17.67</strong></p></td><td style="width: 51.05pt;"><p>27.31</p></td><td style="width: 51.05pt;"><p>
          <strong>-35.3</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.6pt;"><p>
          <strong>Earnings per share of preferred
        stock<sup>3</sup></strong></p></td><td style="width: 42.55pt;"><p>€</p></td><td style="width: 51.05pt;"><p>
          <strong>17.69</strong></p></td><td style="width: 51.05pt;"><p>27.33</p></td><td style="width: 51.05pt;"><p>
          <strong>-35.3</strong></p></td></tr>
    <tr style="height: 15.0pt;">
      <td colspan="5" style="width: 51.05pt;" valign="top"><p>
          <sup>1 </sup>Deliveries include the joint venture BMW
          Brilliance Automotive Ltd., Shenyang.</p></td></tr>
    <tr style="height: 15.0pt;">
      <td colspan="5" style="width: 51.05pt;" valign="top"><p>
          <sup>2 </sup>Ratio of Group earnings before taxes to Group revenues.</p></td></tr>
    <tr style="height: 42.0pt;">
      <td colspan="5" style="width: 51.05pt;" valign="top"><p>
          <sup>3</sup> Common/preferred shares. Earnings per share of
          preferred stock are calculated by distributing the earnings
          required to cover the additional dividend of € 0.02 per
          preferred share proportionally over the quarters of the
          corresponding financial year.</p></td></tr></table>
<p>  </p>
<table border="0" cellpadding="0" cellspacing="0" style="width: 531.0px;" title="Pressemitteilung!outarea_IM">
  
    <tr style="height: 15.0pt;">
      <td style="width: 168.7pt;"><p>
          <strong>The BMW Group – an overview: </strong></p>
        <p>
          <strong>Q4 2023</strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong>Q4 2023</strong></p></td><td style="width: 51.05pt;"><p>
          <strong>Q4 2022</strong></p></td><td style="width: 51.05pt;"><p>
          <strong>Change in %</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>Deliveries to customers</strong></p></td><td style="width: 42.55pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;" valign="bottom"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;" valign="bottom"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>Automotive<sup>1</sup></strong></p></td><td style="width: 42.55pt;"><p>units</p></td><td style="width: 51.05pt;"><p>
          <strong>717,620</strong></p></td><td style="width: 51.05pt;"><p>651,794</p></td><td style="width: 51.05pt;"><p>
          <strong>10.1</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>BMW</p></td><td style="width: 42.55pt;"><p>units</p></td><td style="width: 51.05pt;"><p>631,526</p></td><td style="width: 51.05pt;"><p>566,823</p></td><td style="width: 51.05pt;"><p>11.4</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>MINI</p></td><td style="width: 42.55pt;"><p>units</p></td><td style="width: 51.05pt;"><p>84,616</p></td><td style="width: 51.05pt;"><p>83,651</p></td><td style="width: 51.05pt;"><p>1.2</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Rolls-Royce</p></td><td style="width: 42.55pt;"><p>units</p></td><td style="width: 51.05pt;"><p>1,477</p></td><td style="width: 51.05pt;"><p>1,320</p></td><td style="width: 51.05pt;"><p>11.9</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>Motorcycles</strong></p></td><td style="width: 42.55pt;"><p>units</p></td><td style="width: 51.05pt;"><p>
          <strong>44,349</strong></p></td><td style="width: 51.05pt;"><p>43,562</p></td><td style="width: 51.05pt;"><p>
          <strong>1.8</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong> </strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>Employees (as of 31 Dec. 2023)</strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong>154,950</strong></p></td><td style="width: 51.05pt;"><p>149,475</p></td><td style="width: 51.05pt;"><p>
          <strong>3.7</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>EBIT margin Automotive Segment</strong></p></td><td style="width: 42.55pt;"><p>percent</p></td><td style="width: 51.05pt;"><p>
          <strong>8.5%</strong></p></td><td style="width: 51.05pt;"><p>8.5%</p></td><td style="width: 51.05pt;"><p>
          <strong>-</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>EBIT margin Motorcycles Segment</strong></p></td><td style="width: 42.55pt;"><p>percent</p></td><td style="width: 51.05pt;"><p>
          <strong>-7.6%</strong></p></td><td style="width: 51.05pt;"><p>-9.4%</p></td><td style="width: 51.05pt;"><p>
          <strong>-19.0</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>EBT margin BMW Group<sup>2</sup></strong></p></td><td style="width: 42.55pt;"><p>percent</p></td><td style="width: 51.05pt;"><p>
          <strong>8.6%</strong></p></td><td style="width: 51.05pt;"><p>8.2%</p></td><td style="width: 51.05pt;"><p>
          <strong>4.1</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong> </strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>Revenues</strong></p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>42,968</strong></p></td><td style="width: 51.05pt;"><p>39,522</p></td><td style="width: 51.05pt;"><p>
          <strong>8.7</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Automotive</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>37,283</strong></p></td><td style="width: 51.05pt;"><p>34,571</p></td><td style="width: 51.05pt;"><p>7.8</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Motorcycles</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>643</strong></p></td><td style="width: 51.05pt;"><p>691</p></td><td style="width: 51.05pt;"><p>-6.9</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Financial Services</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>9,504</strong></p></td><td style="width: 51.05pt;"><p>9,086</p></td><td style="width: 51.05pt;"><p>4.6</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Other Entities</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>2</strong></p></td><td style="width: 51.05pt;"><p>2</p></td><td style="width: 51.05pt;"><p>-</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Eliminations</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>-4,464</strong></p></td><td style="width: 51.05pt;"><p>-4,828</p></td><td style="width: 51.05pt;"><p>7.5</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong> </strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>Profit before financial result
        (EBIT)</strong></p></td><td style="width: 42.55pt;"><p>€
        million</p></td><td style="width: 51.05pt;"><p>
          <strong>4,412</strong></p></td><td style="width: 51.05pt;"><p>3,500</p></td><td style="width: 51.05pt;"><p>
          <strong>26.1</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Automotive</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>3,171</strong></p></td><td style="width: 51.05pt;"><p>2,932</p></td><td style="width: 51.05pt;"><p>8.2</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Motorcycles</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>-49</strong></p></td><td style="width: 51.05pt;"><p>-65</p></td><td style="width: 51.05pt;"><p>24.6</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Financial Services</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>606</strong></p></td><td style="width: 51.05pt;"><p>536</p></td><td style="width: 51.05pt;"><p>13.1</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Other Entities</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>0</strong></p></td><td style="width: 51.05pt;"><p>-16</p></td><td style="width: 51.05pt;"><p>-</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Eliminations</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>684</strong></p></td><td style="width: 51.05pt;"><p>113</p></td><td style="width: 51.05pt;"><p>-</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong> </strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>Profit before tax (EBT)</strong></p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>3,682</strong></p></td><td style="width: 51.05pt;"><p>3,253</p></td><td style="width: 51.05pt;"><p>
          <strong>13.2</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Automotive</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>3,031</strong></p></td><td style="width: 51.05pt;"><p>3,009</p></td><td style="width: 51.05pt;"><p>0.7</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Motorcycles</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>-53</strong></p></td><td style="width: 51.05pt;"><p>-57</p></td><td style="width: 51.05pt;"><p>7.0</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Financial Services</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>511</strong></p></td><td style="width: 51.05pt;"><p>533</p></td><td style="width: 51.05pt;"><p>-4.1</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Other Entities</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>-212</strong></p></td><td style="width: 51.05pt;"><p>-263</p></td><td style="width: 51.05pt;"><p>19.4</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>Eliminations</p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>405</strong></p></td><td style="width: 51.05pt;"><p>31</p></td><td style="width: 51.05pt;"><p>-</p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong> </strong></p></td><td style="width: 42.55pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td><td style="width: 51.05pt;"><p> </p></td><td style="width: 51.05pt;"><p>
          <strong> </strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>Group income taxes</strong></p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>-1,068</strong></p></td><td style="width: 51.05pt;"><p>-1,078</p></td><td style="width: 51.05pt;"><p>
          <strong>0.9</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>Net profit</strong></p></td><td style="width: 42.55pt;"><p>€ million</p></td><td style="width: 51.05pt;"><p>
          <strong>2,614</strong></p></td><td style="width: 51.05pt;"><p>2,175</p></td><td style="width: 51.05pt;"><p>
          <strong>20.2</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>Earnings per share of common
        stock</strong></p></td><td style="width: 42.55pt;"><p>€</p></td><td style="width: 51.05pt;"><p>
          <strong>3.77</strong></p></td><td style="width: 51.05pt;"><p>3.43</p></td><td style="width: 51.05pt;"><p>
          <strong>9.9</strong></p></td></tr>
    <tr style="height: 11.35pt;">
      <td style="width: 168.7pt;"><p>
          <strong>Earnings per share of preferred
        stock<sup>3</sup></strong></p></td><td style="width: 42.55pt;"><p>€</p></td><td style="width: 51.05pt;"><p>
          <strong>3.78</strong></p></td><td style="width: 51.05pt;"><p>3.44</p></td><td style="width: 51.05pt;"><p>
          <strong>9.9</strong></p></td></tr>
    <tr style="height: 15.0pt;">
      <td colspan="5" style="width: 51.05pt;" valign="top"><p>
          <sup>1 </sup>Deliveries include the joint venture BMW
          Brilliance Automotive Ltd., Shenyang</p></td></tr>
    <tr style="height: 15.0pt;">
      <td colspan="5" style="width: 51.05pt;" valign="top"><p>
          <sup>2 </sup>Ratio of Group earnings before taxes to Group revenues.</p></td></tr>
    <tr style="height: 15.0pt;">
      <td colspan="5" style="width: 51.05pt;" valign="top"><p>
          <sup>3</sup> Common/preferred shares. Earnings per share of
          preferred stock are calculated by distributing the earnings
          required to cover the additional dividend of € 0.02 per
          preferred share proportionally over the quarters of the
          corresponding financial year.</p></td></tr></table>
<p> </p>
<p>
  <strong> </strong>
  <strong>GLOSSARY – explanatory comments on key performance indicators</strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>Deliveries to customers</strong>
  <br />A new or used vehicle is recorded as a delivery once it is
  handed over to the end user (which also includes leaseholders under
  lease contracts with BMW Financial Services). In the US and Canada,
  end users also include (1) dealers when they designate a vehicle as a
  service loaner or demonstrator vehicle and (2) dealers and other third
  parties when they purchase a company vehicle at auction and dealers
  when they purchase company vehicles directly from the BMW Group.
  Deliveries may be made by BMW AG, one of its international
  subsidiaries, a BMW Group retail outlet, or independent third-party
  dealers. The vast majority of deliveries – and hence the reporting of
  deliveries to the BMW Group – is made by independent third-party
  dealers. Retail vehicle deliveries during a given reporting period do
  not correlate directly to the revenues that the BMW Group recognises
  in respect of that particular reporting period.</p>
<p> </p>
<p>
  <strong>EBIT</strong></p>
<p>Profit before financial result. Profit before financial result
  comprises revenues less cost of sales, less selling and administrative
  expenses and plus/minus net other operating income and expenses.</p>
<p> </p>
<p>
  <strong>EBIT margin</strong></p>
<p>Profit/loss before financial result as a percentage of revenues.</p>
<p> </p>
<p>
  <strong>EBT</strong></p>
<p>EBIT plus financial result.</p>
<p> </p>
<p>
  <strong>Payout ratio</strong></p>
<p>The payout ratio is preliminary. Although the Management Board and
  Supervisory Board are proposing a fixed dividend per share to the
  general meeting, the number of dividend-entitled shares is expected to
  fall even further as a result of the ongoing share buy-back program
  between now and the Annual General Meeting. Accordingly, the total
  amount paid out to shareholders until May 15 presumably will also change.</p>
<p> </p>
<p>
  <strong>PHEV</strong></p>
<p>Plug-in-hybrid electric vehicle.</p>
<p> </p>
<p>If you have any questions, please contact:</p>
<p>
  <strong>BMW Group Corporate Communications</strong></p>
<p>
  <strong> </strong></p>
<p>Max-Morten Borgmann, Communications BMW Group</p>
<p>Telephone: +49 89 382-24118</p>
<p>Email: <a href="mailto:max-morten.borgmann@bmwgroup.com">max-morten.borgmann@bmwgroup.com</a></p>
<p> </p>
<p>Eckhard Wannieck, Head of Communications BMW Group, Finance, Sales</p>
<p>Telephone: +49 89 382-24544</p>
<p>Email: <a href="mailto:eckhard.wannieck@bmwgroup.com">eckhard.wannieck@bmwgroup.com</a></p>
<p> </p>
<p>Media website: https://newsroom.bmwgroup.com/global/en</p>
<p>Email: <a href="mailto:presse@bmwgroup.com">presse@bmwgroup.com</a></p>
<p>
  <strong> </strong></p>
<p>
  <strong>The BMW Group</strong></p>
<p> </p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises over 30 production sites
  worldwide; the company has a global sales network in more than 140 countries.</p>
<p> </p>
<p>In 2023, the BMW Group sold over 2.55 million passenger vehicles and
  more than 209,000 motorcycles worldwide. The profit before tax in the
  financial year 2023 was € 17.1 billion on revenues amounting to €
  155.5 billion. As of 31 December 2023, the BMW Group had a workforce
  of 154,950 employees.</p>
<p> </p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company set the course for the
  future at an early stage and consistently makes sustainability and
  efficient resource management central to its strategic direction, from
  the supply chain through production to the end of the use phase of all products. </p>
<p> </p>
<p>www.bmwgroup.com</p>
<p>Facebook: http://www.facebook.com/BMWGroup</p>
<p>Twitter: http://twitter.com/BMWGroup</p>
<p>YouTube: http://www.youtube.com/BMWGroupView</p>
<p>Instagram: https://www.instagram.com/bmwgroup</p>
<p>LinkedIn: https://www.linkedin.com/company/bmw-group/</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Sales &amp; Finance,Events]]></category>
            <pubDate>Thu, 21 Mar 2024 07:31:00 +0100</pubDate>
            <pp:lastModified>Thu, 21 Mar 2024 06:31:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3243/ac91ae9f-8dab-45e2-883e-b2a91c9ab00b/500_P90543802_highRes_bmw-group-annual-con.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3243/ac91ae9f-8dab-45e2-883e-b2a91c9ab00b/500_P90543802_highRes_bmw-group-annual-con.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3243/ac91ae9f-8dab-45e2-883e-b2a91c9ab00b/P90543802_highRes_bmw-group-annual-con.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90543802_highRes_bmw-group-annual-con.jpg]]></pp:imageTitle></item><item>
                        <title>Leipzig loves MINI: BMW Group Plant Leipzig celebrates production launch of MINI Countryman</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/leipzig-loves-mini-bmw-group-plant-leipzig-celebrates-production-launch-of-mini-countryman-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/leipzig-loves-mini-bmw-group-plant-leipzig-celebrates-production-launch-of-mini-countryman-en-ca/</guid><pp:caseid>784182</pp:caseid><pp:summary><![CDATA[+++ First MINI “made in Germany” +++ One production line, two brands, three drives +++ Board Member for Production Milan Nedeljković: Skill and flexibility are crucial +++ Minister President of Saxony Michael Kretschmer: A boost for the entire regional economy +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Leipzig.</strong> The production launch of the MINI Countryman
  marks a number of debuts and milestones: as the first MINI model to be
  made in Germany, the new MINI Countryman will roll off one and the
  same manufacturing line as the BMW 1 Series and 2 Series. Thanks to
  its flexible assembly structures, Plant Leipzig is in a position to
  produce two brands with three different drives – combustion,
  plug-in-hybrid and fully electric – all on the same production line.</p>
<p>Big Love is the motto of not just the MINI brand but also of the
  plant: Leipzig loves MINI and MINI loves Leipzig. Celebrating the
  production launch of the MINI Countryman today at a special event in
  the assembly hall were the BMW AG Board Member for Production, Milan
  Nedeljković; the Minister President of the state of Saxony, Michael
  Kretschmer; the head of the MINI brand, Stefanie Wurst; Mayor and
  Alderman for Business, Work and Digital Affairs, Clemens Schülke;
  various guests from politics and the media, and plant employees. To
  make sure everyone in the plant could experience the live broadcast of
  the celebration, the production lines stood still for almost 45 minutes.</p>
<p>Production of the largest MINI model to date marks an important step
  into the future of BMW Group Plant Leipzig. Since 2018 the company has
  invested some €700 million in the Saxony site to increase capacity and
  enable production of the MINI Countryman. In addition, this third
  generation of the vehicle will also be available with a fully electric
  drive. “Leipzig remains electrified,” said Plant Director Petra Peterhänsel.</p>
<p>“When it comes to the transformation,” Nedeljković emphasised, “skill
  and flexibility are crucial.” He added that the BMW Group had been
  quick to introduce and advance change: “Plant Leipzig plays a
  fundamental role in this regard. It was here that we launched
  production of the BMW i3 exactly ten years ago. We have since built on
  that, rolling the latest generation of electric cars out across our network.”</p>
<p>Nedeljković explained that all BMW Group plants are set up to produce
  different models with different drives – from combustion-powered to
  plug-in hybrid and fully electric – all on a single production line.
  But what’s special about Plant Leipzig, he added, is that its flexible
  production system is now being used for multiple brands for the very
  first time.</p>
<p>Michael Kretschmer, Minister President of Saxony, emphasised the
  importance of the BMW Group plant in Leipzig for the region and the
  federal state: “The BMW site in Leipzig is a success story of modern
  industrial production. Continued investments in the site and the
  launch of the MINI Countryman reaffirm the company’s commitment to
  ‘Autoland’ Saxony – and provide a boost for the entire regional
  economy, benefiting service providers and suppliers across the area.”</p>
<p>Clemens Schülke, Mayor and Alderman for Business, Work and Digital
  Affairs of the city of Leipzig was visibly pleased about the ‘new
  Leipziger’: “In my view, BMW Leipzig is an absolute success story.
  That’s why I am really looking forward to the next chapter: the first
  German MINI will be a genuine ‘Leipziger’. This model demonstrates the
  power and flexibility of our strong automotive cluster.”</p>
<p>Stefanie Wurst, head of MINI, detailed the characteristics of the new
  MINI Countryman: “The first MINI made in Germany stands for superior
  environmental credentials, not just as a product but equally in terms
  of its production. Its versatility and powerful, efficient drives make
  it the perfect companion for the city – but also for adventures beyond.”</p>
<p>Plant Director Petra Peterhänsel emphasised the importance of the
  MINI Countryman for the future of Plant Leipzig: “Today is a
  historical day for our site. As the plant develops and production of
  the MINI Countryman gets underway, our headcount will increase by over
  1,000 by the end of 2024.”</p>
<p>“Today, we can see once again just how important our plant here in
  Leipzig is for the production network as a whole,” pointed out Works
  Council Chairman Jens Köhler as he thanked the BMW Group for their trust.</p>
<p>Hosting the event was the radio and television presenter Roman
  Knoblauch. But in addition to the MINI Countryman in Smokey Green with
  a contrast roof in Energy Silver, there was a secret star of the show:
  Spike, MINI’s digital friend. As the Intelligent Personal Assistant,
  Spike will support drivers of the new MINI model family and make the
  cars even more fun to use.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Locations,Production Plants,Leipzig,Production]]></category>
            <pubDate>Fri, 10 Nov 2023 12:30:00 +0100</pubDate>
            <pp:lastModified>Fri, 10 Nov 2023 11:30:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3243/cff4a37f-0cef-4ea1-97c9-b7aa00576205/500_P90532105_highRes_celebrating-the-prod.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3243/cff4a37f-0cef-4ea1-97c9-b7aa00576205/500_P90532105_highRes_celebrating-the-prod.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3243/cff4a37f-0cef-4ea1-97c9-b7aa00576205/P90532105_highRes_celebrating-the-prod.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90532105_highRes_celebrating-the-prod.jpg]]></pp:imageTitle></item><item>
                        <title>“Eight times five is 50”: Plant Dingolfing celebrates start of BMW i5 production during anniversary year</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/eight-times-five-is-50-plant-dingolfing-celebrates-start-of-bmw-i5-production-during-anniversary-year/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/eight-times-five-is-50-plant-dingolfing-celebrates-start-of-bmw-i5-production-during-anniversary-year/</guid><pp:caseid>784149</pp:caseid><pp:summary><![CDATA[+++ Eighth-generation BMW 5 Series now also available fully-electric +++ Milan Nedeljković: “E-mobility as new normal for production network” +++ Launch of 15 BEV models worldwide from 2021 to 2024 +++ Plant Dingolfing to build over 40% electric vehicles in 2024 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Dingolfing.</strong> The new BMW 5 Series, including the
  all-new fully-electric BMW i5, celebrated the official start of
  production today at BMW Group Plant Dingolfing, in the presence of
  Bavarian Minister-President Markus Söder. The site in Lower Bavaria,
  which is celebrating 50 years of BMW automotive production in 2023,
  has now ramped up its third fully-electric model in two years,
  following the BMW iX and BMW i7. Pure battery-electric vehicles’ share
  of total production at the BMW Group’s largest European manufacturing
  location is projected to increase to over 40 percent next year.</p>
<p>Milan Nedeljković, member of the Board of Management of BMW AG
  responsible for Production, explained in Dingolfing today: “The BMW i5
  and our plant in Dingolfing are perfect examples of how the BMW Group
  is transforming itself for e-mobility and developing our plants on the
  road to the BMW iFACTORY. E-mobility is the new normal at our plants
  worldwide. Between 2021 and 2024, we will have integrated a total of
  15 fully-electric vehicles into our production network.”</p>
<p>To achieve this, the BMW Group is relying on flexible architectures
  and offering most of its models to customers around the world with
  different drive train variants. The BMW 5 Series – like the BMW 7
  Series and BMW X1 before it – will be available with a fully-electric
  drive train or internal combustion engine, or as a plug-in hybrid.
  This requires a high degree of flexibility, but allows the company to
  utilise its plants’ capacity efficiently and adjust its offering to
  customer demand. Nedeljković: “We are following the market. Customer
  requirements determine what the actual drive train mix looks like.”
  This has been made possible by extensive investments in the production
  network. The BMW Group has invested more than one billion euros in
  integrating the BMW iX, BMW 7 Series and BMW 5 Series at the
  Dingolfing vehicle plant.</p>
<p> </p>
<p>
  <strong>As Dingolfing's core model, BMW 5 Series injects new impetus</strong></p>
<p>Over the next few years, Plant Director Christoph Schröder expects
  the launch of the new BMW 5 Series to boost the plant’s production
  numbers: “The BMW 5 Series has traditionally been Dingolfing’s core
  model and will provide valuable impetus for volumes again this time.”
  In 2022, more than 280,000 vehicles came off the assembly line at
  Plant Dingolfing. Over the coming year, with the start of production
  for the BMW 5 Series Touring and the eighth-generation BMW M5 models,
  Schröder expects that number to climb to well over 300,000 vehicles.
  Stefan Danner, Deputy Chairman of the Dingolfing Works Council, adds:
  “Along with the successful transition to e-mobility, the BMW 5 Series
  is central to long-term capacity utilisation at our plant, as well as
  securing jobs.”</p>
<p> </p>
<p>
  <strong>50 years of BMW cars from Dingolfing </strong></p>
<p>Of the roughly 12 million BMW vehicles built at the location to date,
  a total of eight million, i.e. two thirds, are BMW 5 Series models.
  This is closely tied to the history of Plant Dingolfing. Exactly 50
  years ago, back in September 1973, the very first BMW car rolled off
  the production line at the new vehicle plant – a first-generation
  tangerine-coloured BMW 520i. Since then, the plant in Lower Bavaria
  has become one of the most prominent locations in the automotive
  industry – and an engine for economic development in the region. The
  annual wage bill for the more than 18,000 BMW employees in Dingolfing
  is over one billion euros, and the plant contracts with around 1,000
  suppliers from Lower Bavaria. In addition to investing in the
  Dingolfing vehicle plant, the BMW Group has also channelled more than
  one billion euros into production of electric powertrain components at
  the location since 2015.</p>
<p> </p>
<p>
  <strong>
    <br />The vision of the BMW iFACTORY </strong></p>
<p>As with the decision to build Plant Dingolfing during the oil crisis
  of the early 1970s, the entrepreneurial vision of the BMW Group is
  still very much in evidence at the site today. Thanks to extensive
  investment, Plant Dingolfing is extremely well equipped for the future
  – and the transition to the BMW iFACTORY is tangible. The best example
  of this development in the areas of "lean" and
  "digital" is winning the renowned Automotive Lean Production
  Award in 2022. The Technology Assembly was recognised for the rollout
  of intelligent camera systems for quality monitoring (AIQX), for
  example, as well as smart logistics solutions and the IT platform
  IPS-i for identification and localisation of objects. Last year, the
  plant also piloted Automated Driving In-Plant (AFW), deploying the new
  BMW 7 Series along routes between the assembly hall and the finish
  area. This is being rolled out on a larger scale with the launch of
  the new BMW 5 Series.</p>
<p>In the field of sustainability – the “green” aspect of the BMW
  iFACTORY – the site has stepped up its activities in different areas
  in recent years: from promoting biodiversity on plant grounds, to
  preventing and recycling waste so only around 600 grams of waste for
  disposal remain per vehicle produced, up to and including
  decarbonisation measures. In addition to sourcing green power, the
  location has also signed a far-reaching contract for the supply of
  locally-produced heat from regional biomass for heating purposes. This
  will meet around half the plant’s process hot water requirements from
  the middle of the decade onwards, reducing its CO<sub>2</sub>
  emissions by 10-15% as a result.</p>
<p> </p>
<p>
  <strong>Important decisions for the future</strong></p>
<p>Nedeljković sees the recent investments in the transformation of
  Dingolfing and the other Bavarian plants as a firm commitment on the
  part of the BMW Group to Bavaria as a manufacturing location: “Nine
  out of ten BMW vehicles produced are sold to customers outside of
  Germany these days. Despite this, we still have more than half our
  employees here, especially in Bavaria – and, for all the
  internationalisation needed to achieve globally balanced growth,
  Bavaria remains an important pillar of the BMW Group and its
  production network.”</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,Drive Technologies,Press Release,Events,Locations,Production Plants,Production,i5,Dingolfing,Product,BMW]]></category>
            <pubDate>Fri, 21 Jul 2023 15:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 21 Jul 2023 13:00:00 +0000</pp:lastModified>
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                        <title>BMW Group Plant Munich anniversary celebrations: 100 years young!</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/bmw-group-plant-munich-anniversary-celebrations-100-years-young/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/bmw-group-plant-munich-anniversary-celebrations-100-years-young/</guid><pp:caseid>784175</pp:caseid><pp:summary><![CDATA[+++ 70,000 employees and guests celebrate home plant anniversary +++ Two-day “by employees for employees” program +++ Former employee Willy Astor performs +++ Volunteers work for charity donations +++ Plant Manager Peter Weber: “With this team, the transformation can only succeed!” +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> BMW Group Plant Munich has had two busy days,
  and that despite the fact that not a single car has been built! To
  mark the 100<sup>th</sup> anniversary of the Munich parent plant, the
  BMW Group invited all employees from the Munich site to the
  anniversary celebrations along with their friends and family. Over the
  course of Saturday and Sunday, around 70,000 people came and enjoyed
  an exciting stage program, spectacular driving events and special
  insights into production.</p>
<p>“Together we can make history! In the past, it is you who have always
  kept our home plant firmly on the road to success and it is you who
  will now lead it into the future together,” said Milan Nedeljković,
  Member of the Board of Management of BMW AG, Production. Plant Munich
  is currently undergoing major renovations for the start of production
  for the Neue Klasse in 2026, including the construction of three new
  buildings for the body shop and assembly complete with logistics
  areas. The head of Production made sure to emphasize: “We are quite
  literally leaving no stone unturned here, and yet you are keeping the
  plant up and running smoothly. This ambidexterity is exactly what
  makes the plant so special.”</p>
<p>
  <strong>Clocking up hours worked for charity donations</strong></p>
<p>
  <strong> </strong>Ilka Horstmeier, Member of the Board of Management
  of BMW AG, People and Real Estate, also took the time to highlight the
  great dedication of the BMW workforce as she thanked the more than one
  thousand volunteers from all BMW locations across Munich who ensured
  the anniversary went off without a hitch and with such a great
  atmosphere. The hours the employees put in across both days were not
  remunerated but were instead donated in cash to five Munich charities.</p>
<p>“The dedication shown by our employees is extraordinary. After all,
  we not only celebrated our plant anniversary, but also gave a helping
  hand to many Munich residents in need, raising a total of 150,000
  euros for social causes. This reaffirms that we are a responsible
  employer that also takes responsibility for society. That’s just the
  BMW way,” added Horstmeier. Representatives from the Münchner Tafel,
  the Arche, Verein Zivilcourage für Alle, Horizont e.V. and the crisis
  intervention team at ASB München all accepted the donation vouchers in
  person from Ilka Horstmeier, Plant Manager Peter Weber and Martin
  Kimmich, Chairman of the General Works Council.</p>
<p>To symbolize the structural and technological transformation of Plant
  Munich, the Member of the Board for Production, Plant Manager and
  Works Council Chair filled a time capsule that will be integrated into
  the construction area of the new body shop. Construction of the new
  hall is set to begin imminently. “Despite the new work underway, we
  will continue to produce more than 900 premium quality BMWs every day
  at Plant Munich. We all have to show great flexibility and commitment
  to achieve this, but we see this challenge as an opportunity to shape
  a successful future for our plant. And there’s no doubt in my mind
  that, with such a motivated and highly qualified team, the plant’s
  transformation to e-mobility and the iFACTORY can only succeed,” said
  plant manager Peter Weber.</p>
<p>
  <strong>By employees for employees </strong></p>
<p>
  <strong> </strong>BMW employees not only handled most of the
  organization of the BMW anniversary celebrations themselves, but they
  also designed a diverse program over more than 25 different stations.
  Whether blues, rock, pop, cabaret or classical music – talent from
  various BMW locations performed on the two event stages. Plant Munich
  employees also gave tours of the production halls, presented their
  workplaces, introduced innovations, and informed guests about ongoing
  structural changes at the plant.</p>
<p>A former Plant Munich employee treated guests to another highlight:
  comedian and composer Willy Astor, who in his youth completed his
  training as a toolmaker at the plant, took to the BMW anniversary
  stage to delight visitors with his latest show.</p>
<p>Also popular were the shows from the “RedBull Driftbrothers”, the
  children’s motorcycle course and the driving sessions from the BMW
  Driving Academy. Plus, guests were able to tuck into a variety of
  culinary delights at around 30 food trucks as well as in the plant’s
  very own restaurant.</p>
<p>“It’s just incredible what the workforce has put together for these
  two days,” says Martin Kimmich, Chairman of the BMW General Works
  Council. “This reflects the one-of-a-kind BMW team spirit as well as
  our colleagues’ keen interest in social responsibility. As an
  important employer for the city located right in the heart of Munich,
  we were delighted to provide an insight into the transformation of our
  main plant for the future.”</p>
<p>
  <strong>A good neighbor </strong></p>
<p>As a production site right at the heart of the Bavarian state capital
  of Munich, the plant also plays an important role as a neighbor.
  Alongside supporting local associations and organizations in the north
  of Munich, the company places a great deal of value on maintaining
  personal dialogue with the plant’s immediate neighborhood. Around 80
  neighbors accepted the invitation to attend the BMW anniversary
  celebrations and were given a guided tour of the plant site.</p>
<p>The “BMW Munich – Urban Production” architectural competition, which
  was successfully completed last year, also serves to promote good
  relations and a livable environment. The designs from the two winning
  firms take the plant’s unique location at the heart of the city into
  account and aim to make the entire complex visibly more accessible and
  open to the neighborhood. This vision for the future of the Munich
  production site lays the groundwork for the development of a
  big-picture plan beyond 2026.</p>
<p>Both the big-picture plan and the structural optimizations already
  planned to produce the Neue Klasse help align Plant Munich with the
  principles of the BMW iFactory for the future: “LEAN. GREEN. DIGITAL.”
  Together, they guarantee maximum flexibility, outstanding processes,
  and top integration potential over the coming decades for this special
  location – the BMW Group’s 100-year-old parent plant.</p>
<p>(Editorial note: The BMW anniversary celebrations were actually held
  in Plant Munich’s 101<sup>st</sup> year. When planning started back in
  2021, the organizational team were unable to predict whether an event
  for the originally planned date of fall 2022 would be possible due to
  potential Covid restrictions.)</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,Press Release,Events,Locations,Production Plants,Production,Munich]]></category>
            <pubDate>Sun, 09 Jul 2023 17:22:00 +0200</pubDate>
            <pp:lastModified>Sun, 09 Jul 2023 15:22:00 +0000</pp:lastModified>
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                        <title>Global cultural pioneers present the new BMW XM at Coachella 2023.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/global-cultural-pioneers-present-the-new-bmw-xm-at-coachella-2023/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/global-cultural-pioneers-present-the-new-bmw-xm-at-coachella-2023/</guid><pp:caseid>784111</pp:caseid><pp:summary><![CDATA[+++ BMW M GmbH expands its network of cultural pioneers to communicate its first electrified high-performance model +++ Talented boundary-pushing figures from around the globe use the spectacular location to stage the BMW XM in new creative contexts +++ Fifth time for the BMW as partner of the Coachella Valley Music and Arts Festival in California +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> BMW is returning to Coachella for the fifth
  time in 2023, this year celebrating the launch of the new BMW XM Label
  in big-impact style. The company is building on the success of its
  recently launched “Dare to be you” campaign, in which it asks cultural
  leaders like supermodel Naomi Campbell, British grime artist Skepta,
  German rapper Apache 207, New York-based fashion designer Bloody
  Osiris and professional skateboarder Ishod Wair to express who they
    <em>really </em>are – with the new BMW XM standing alongside.</p>
<p>Following the kick-off event at Art Basel Miami Beach, BMW is taking
  the campaign to the next stage with a Coachella spin. An international
  mix of emerging talents and household names provide the BMW XM with a
  new creative context. Coachella performers like Charli XCX, Earthgang
  and Uncle Waffles, plus German rapper du jour Badmomzjay, Grammy Award
  winner Nija Charles and South Korean choreographer Leejung Lee, will
  record their initial encounters with the first electrified
  high-performance model from BMW M GmbH in their own individual style:
  Dare to be you.</p>
<p> </p>
<p>
  <strong>BMW in the spotlight as it helps to shape the zeitgeist.</strong></p>
<p>BMW has a clear mission: to create a platform where cultural pioneers
  can truly show us what they’re all about. As Stefan Ponikva, Vice
  President Brand Communication, Brand Experience, says: “Our goal at
  BMW is to be at the heart of where creative magic happens. We want to
  enable artists – musicians, designers, actors, storytellers – to
  express themselves and to interact with our brand and our latest,
  already widely desired launch: the first-ever BMW XM. Coachella is an
  excellent platform through which to develop fresh conversations with
  talented emerging artists as well as established stars.</p>
<p> </p>
<p>
  <strong>Spectacular backdrops for incredible pictures.</strong></p>
<p>Photo and video sessions are both on the agenda again in California.
  And it’s not just the Coachella Festival setting that provides an
  inspirational location for unique shots. Other locations offering the
  co-creators a spectacular backdrop include the Invisible House in the
  Joshua Tree National Park. The building was designed to integrate into
  the natural landscape so that it almost seems to disappear into the
  surrounding Mojave Desert. With its extraordinary location, minimalist
  architecture and mirrored glass completely covering the exterior, the
  Invisible House is a fascinating sight that sparks creativity and is
  ideal for staging an emotionally engaging presentation of the new BMW XM.</p>
<p>The expressive design of the BMW XM – with its bold lines, powerful
  Sports Activity Vehicle proportions and distinctive front-end styling,
  complete with illuminated BMW Iconic Glow kidney grille – conveys the
  car’s authoritative character and guarantees the undivided attention
  of all around, even when stationary. The performance qualities of the
  latest BMW M model are equally as impressive, if not more so.
  Comprising a V8 engine and an electric motor and generating an output
  of 480 kW/653 hp, the M HYBRID drive system combines with the
  M-specific chassis technology to ensure the car handles with a blend
  of dynamism, agility and precision that none of its rivals can match.</p>
<p>The new BMW XM will be built at BMW Plant Spartanburg in the US along
  with all other high-performance models from the BMW X segment. The new
  range-topping BMW XM Label will also roll off the production line
  there from August 2023. Featuring a bespoke version of the new
  plug-in-hybrid drive system delivering a combined output of 550 kW/748
  hp, the BMW XM Label will be the most powerful series-produced car in
  the history of BMW M GmbH.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Lifestyle Products,G09,XM,Product,BMW M]]></category>
            <pubDate>Thu, 20 Apr 2023 14:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 20 Apr 2023 12:00:00 +0000</pp:lastModified>
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                        <title>BMW announces a completely new Head-up Display for the &quot;Neue Klasse&quot;.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/bmw-announces-a-completely-new-head-up-display-for-the-neue-klasse-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/bmw-announces-a-completely-new-head-up-display-for-the-neue-klasse-en-ca/</guid><pp:caseid>784013</pp:caseid><pp:summary><![CDATA[BMW announces a completely new Head-up Display for the "Neue Klasse".]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Las Vegas / Munich</strong>. As part of the CES 2023, the
  Chairman of the Board of Management of BMW AG, Oliver Zipse, announced
  a new generation of Head-up displays for the "Neue Klasse"
  in his keynote speech.<br />"It is more than a vision. We bring
  this innovation into the "Neue Klasse". As early as 2025 –
  the year after next – our customers will be able to experience this
  completely new technology in their vehicles,” said Oliver Zipse at CES
  2023 in Las Vegas.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,Press Release,Events]]></category>
            <pubDate>Thu, 05 Jan 2023 21:52:00 +0100</pubDate>
            <pp:lastModified>Thu, 05 Jan 2023 20:52:00 +0000</pp:lastModified>
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                        <title>BMW Group accelerates CO2 reduction and focuses consistently on a circular economy with the Neue Klasse</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/bmw-group-accelerates-co2-reduction-and-focuses-consistently-on-a-circular-economy-with-the-neue-klasse-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/bmw-group-accelerates-co2-reduction-and-focuses-consistently-on-a-circular-economy-with-the-neue-klasse-en-ca/</guid><pp:caseid>783874</pp:caseid><pp:summary><![CDATA[The BMW Group is increasing the pace of its efforts to combat climate change. Looking ahead to the introduction of the Neue Klasse, the company is further strengthening its self-defined objectives, announced in summer last year, to significantly reduce CO2 emissions, whilst also committing itself to a clear course that supports the 1.5 degree target for the limitation of global warming.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>Zipse: “We are committed to a clear course to achieve the 1.5
    degree target”</li>
  <li>50% reduction in global CO2 use-phase emissions by 2030</li>
  <li>Over 40% reduction in CO2 emissions during life cycle</li>
  <li>Ten million all-electric vehicles within ten years</li>
  <li>Secondary first: Up to 50% use of secondary material planned –
    initiatives to develop the market are required</li>
  <li>Cooperation with BASF and ALBA on plastic recycling</li>
  <li>Resource scarcity and social responsibility: BMW Group focussed on
    circular economy for sustainable materials</li>
  <li>RE:BMW – circular economy at the IAA Mobility in Munich</li></ul>
<p>
  <strong>Munich.</strong> The BMW Group is increasing the pace of its
  efforts to combat climate change. Looking ahead to the introduction of
  the Neue Klasse, the company is further strengthening its self-defined
  objectives, announced in summer last year, to
    significantly <strong>reduce CO2 emissions</strong>, whilst also
  committing itself to a clear course that supports the <strong>1.5
    degree target </strong>for the limitation of global warming. The
  Neue Klasse will also see the BMW Group hugely increase its use
    of <strong>secondary materials</strong> with a firm focus on the
  principles of the <strong>circular economy</strong>, whilst also
  promoting better framework conditions for establishing a market for
  secondary materials.</p>
<p>To achieve a further <strong>reduction in CO2 emissions</strong>, the
  focus is on the <strong>utilisation phase </strong>of vehicles, which
  account for 70% of the BMW Group’s CO2 footprint. <strong>By
  2030</strong>, the CO2 emissions per vehicle and kilometre driven will
    be <strong>at least halved </strong>from 2019 levels. The commitment
  of all manufacturers when it comes to combatting climate change can
  best be compared when looking at the <strong>entire life
  cycle</strong> of a vehicle, including production and upstream supply
  chain. Here, the BMW Group is planning a <strong>reduction of CO2
    emission per vehicle of at least 40%.</strong></p>
<p>“How companies are dealing with CO2 emissions has become a major
  factor when it comes to judging corporate action. The decisive factor
  in the fight against global warming is how strongly we can improve the
  carbon footprint of vehicles over their entire life span. This is why
  we are setting ourselves transparent and ambitious goals for the
  substantial reduction of CO2 emissions; these are validated by the
  Science Based Targets Initiative and will deliver an effective and
  measurable contribution,”
  said <strong>Oliver</strong> <strong>Zipse</strong>, Chairman of the
  Board of Management of BMW AG, in Munich on Thursday. “With the Neue
  Klasse we are significantly sharpening our commitment and also
  committing ourselves to a clear course for achieving the 1.5 degree target.”</p>
<p>The BMW Group is the first German carmaker to join
    the <strong>Business Ambition for 1.5°C</strong> of
    the <strong>Science Based Targets Initiative</strong> and is
  committed to the goal of full climate neutrality over the entire
  value-added chain by 2050 at the latest. This means that the company
  is also part of the <strong>international Race to Zero
  Initiative</strong>. The company is convinced that this can be
  achieved using innovation, rather than any overall ban on individual technologies.</p>
<p>The most powerful driver on this path to climate neutrality is
  electric mobility, with the BMW Group’s Neue Klasse set to provide
  significant further momentum to the market. During the next ten years
  or so, the company will be putting around <strong>ten million
    all-electric vehicles on the road</strong>. As early
    as <strong>2030, at least half</strong> of global BMW Group sales
  will be <strong>all-electric vehicles</strong>, with
  the <strong>MINI </strong>brand offering <strong>exclusively
    all-electric vehicles</strong> from 2030.</p>
<p>The BMW Group continues to comply with the <strong>stringent
  criteria</strong> of the Science Based Targets Initiative, when it
  comes to measuring the reduction of worldwide CO2 emissions of the
  company’s vehicles whilst they are being driven on the roads. For
  example, emissions from the production of fuel or electricity are
  included in the calculation and consumption is based on the WLTP cycle
  plus ten percent. With its current product and electrification
  strategy, the company is on track to meet the EU fleet target for 2030.</p>
<p>
  <strong>Beyond green electricity: Stronger focus on use of resources
    in future</strong></p>
<p>BMW Group is clear that simply increasing the number of electric
  vehicles on the road does not automatically lead to climate-friendly
  mobility. The company understands that it is also crucial to reduce
  the use of primary material and the related environmentally
    harmful <strong>exploitation of resources</strong> and their often
  CO2-intensive processing – especially when it comes to car
  manufacturing, one of the most resource-intensive industries.</p>
<p>“2017 was the first time the world’s population consumed more than
  100 billion tons of resources within a single year - a trend which we
  in the automotive industry must also
  counteract,” <strong>Zipse </strong>demanded. “This is a strategic
  issue, concerning not only ecological but also economic
  sustainability; the current development of commodity prices
  demonstrates the impact an industry that is dependent on limited
  resources must expect.”</p>
<p>With the number of battery-powered vehicles growing, there
    is <strong>increasing demand for many commodities such as cobalt,
    nickel and aluminium</strong>, which are required for the vehicles’
  high-voltage batteries. However there is great potential for the reuse
  of materials in the sense of a circular economy and together with
  specialist partners, the BMW Group has already demonstrated that it’s
  technological feasible to achieve a recycling efficiency of over 90 percent.</p>
<p>The amount of <strong>secondary nickel </strong>used for the
  high-voltage battery in the <strong>BMW iX</strong> is already as high
  as 50 percent, with the battery housing containing up to 30
    percent <strong>secondary aluminium. </strong>The BMW Group aims to
  improve these figures even further for future product generations.</p>
<p>In addition to the increasingly scare availability of primary
  materials and resulting commodity price increases, there are
    many <strong>sustainability reasons</strong> to use more secondary
  materials and move towards a circular economy.</p>
<p>The <strong>supply </strong>of secondary materials is
  considerably<strong> less</strong> <strong>CO2-intensive </strong>than
  is the case with primary materials and can significantly improve the
  CO2 footprint, especially within the supply chain. In the case of
  secondary aluminium, the CO2 saving compared with primary material
  constitutes a factor of approximately 4 to 6, whilst steel and
  thermoplastics lie between around 2 and 5.</p>
<p>The extraction of resources for primary materials – particularly
  through mining – has a significant impact on the
    basic <strong>regenerative capacity of ecosystems</strong>. This
  impact can be greatly reduced by increasing the use of secondary materials.</p>
<p>The mining and trading of <strong>conflict materials </strong>carries
  the possible risk of associated infringements of environmental and
  social standards. The BMW Group has established numerous measures to
  counteract this risk, including membership of the Responsible Minerals
  Initiative. However, the most efficient strategy for avoiding risks is
    to <strong>minimise the mining of such primary materials</strong>.</p>
<p>
  <strong>‘</strong> <strong>Secondary First’: Crucial vehicle materials
    with high secondary content</strong></p>
<p>As part of its holistic approach to sustainability, the BMW Group
  aims to increase significantly the percentage of secondary materials
  in its vehicles. On average, current vehicles are manufactured using
    almost <strong>30 percent </strong>recycled and reusable materials.
  With the <strong>‘</strong> <strong>Secondary
  First’</strong> approach, BMW Group plans to
    successively<strong> raise this figure to 50 percent</strong>.</p>
<p>Of course it’s crucial that the quality, safety and reliability of
  the materials comply with the same high standards as those existing
  for primary materials – and so it’s essential that the market
  availability of such high-quality materials increases considerably. In
  order to achieve this, cross-industry approaches and political
  initiatives are necessary.</p>
<p>Based on the four principles <strong>Re:think, Re:duce, Re:use,
  Re:cycle, </strong>the BMW Group is boosting its activities in the
  field of circular economy, an area where it’s carrying out pioneering
  work. For instance, vehicle production now involves the increased
  separation and recycling of crucial material groups, so these can be
  reused by the industry within the framework of ‘closed loops’.</p>
<p>
  <strong>Cooperation with BASF and the ALBA Group</strong></p>
<p>Within the supply chain and depending on market availability,
  secondary materials are increasingly being used in BMW Group vehicles.
  Moreover, together with its partners, the company is providing
  important impetus when it comes to developing secondary materials. One
  example is the company’s pilot project with <strong>BASF</strong> and
    the <strong>ALBA Group</strong> for the increased recycling of
  plastics used in cars.</p>
<p>The aim of the project is to reduce the use of primary plastics by
  means of a comprehensive <strong>recycling system</strong>. To this
  end, the ALBA Group analyses end-of-life BMW Group vehicles to
  establish whether a car-to-car reuse of the plastic is possible. In a
  second step, BASF assesses whether <strong>chemical
  recycling</strong> of the pre-sorted waste can be used in order to
  obtain pyrolysis oil. This can be then used as a basis for new
  products made of plastic. In the future, a new door trim or other
  components could be manufactured from a used instrument panel, for example.</p>
<p>
  <strong>Closed loop rather than downcycling: ‘Circular Design’ as the
    basis of a circular economy</strong></p>
<p>In order to achieve <strong>higher recycling rates </strong>and
  whilst also guaranteeing the <strong>high quality of secondary
  materials</strong>, the materials must be extracted in their purest
  form as early as possibly during the <strong>recycling
  process</strong>. For example, the onboard wiring systems must be easy
  to remove, in order to avoid mixing steel with copper from the cable
  harnesses in the vehicles. If this mixing does take place, the
  secondary steel loses its essential material properties and therefore
  no longer meets the <strong>high safety requirements </strong>of the
  automotive industry. To support this early and easy extraction of
  materials, the interior of a car must increasingly be made
  of <strong>monomaterials</strong>, so that at the end of the car’s
  lifecycle, as much as possible can be transferred back into the usable
  material cycle. Basically, reducing the number of materials can help
  to improve the quality of recycled materials. Currently, vehicles
  consist of about 8,000 to 10,000 different materials.</p>
<p>To achieve this, the BMW Group is now focusing on a <strong>‘Circular
  Design’ </strong>concept, which is designed to guarantee
    the <strong>economical dismantling capacity </strong>of vehicles. It
  is essential that disassembly of the vehicle and its individual
  components is fast and cost-efficient to ensure that prices
    of <strong>secondary materials </strong>are competitive. It all
  starts with the <strong>construction of the vehicle</strong>, which
  must be done in such a way that allows materials to be removed at the
  end of the vehicle’s service life without different types of material
  being mixed with each other. </p>
<p>
  <strong>RE:BMW at the IAA Mobility – a visionary outlook on circular economy</strong></p>
<p>The BMW Group is putting circular economy at the centre of its
  presence at the IAA Mobility 2021 in Munich, where the company will
  offer a visionary outlook on the potentials of a circular economy and
  sustainable mobility. The <strong>BMW i Vision
  Circular</strong> embodies the company’s ambitious claim to be the
  most sustainable manufacturer for individual premium mobility.</p>
<p>This visionary vehicle, designed according to the four principles of
  the circular economy Re:think, Re:duce, Re:use, Re:cycle, shows how
  individual, sustainable and luxurious urban mobility could look in
  2040. The BMW i Vision Circular is manufactured from 100 percent
  secondary materials or renewable raw materials, and is 100 percent recyclable.</p>
<p>This car demonstrates that climate protection and individual mobility
  do not necessarily contradict each other. On the contrary, it shows
  that using new technologies and innovation, the BMW Group can fulfill
  the planet’s requirements for greater sustainability without customers
  having to forgo individual mobility.</p>
<p>
  <strong> </strong></p>
<p>In case of queries please refer to:</p>
<p> </p>
<p>
  <strong>Corporate Commmunications</strong></p>
<p> </p>
<p>Max-Morten Borgmann, Communications Corporate</p>
<p>Telephone: +49 89 382-24118, <a href="mailto:Max-Morten.Borgmann@bmwgroup.com">Max-Morten.Borgmann@bmwgroup.com</a></p>
<p> </p>
<p>Kai Zöbelein, Communications Sustainability</p>
<p>Telephone: +49 89 382-21170, <a href="mailto:Kai.Zoebelein@bmwgroup.com">Kai.Zoebelein@bmwgroup.com</a></p>
<p> </p>
<p>Eckhard Wannieck, Head of Communications Corporate, Finance, Sales</p>
<p>Telephone: +49 89 382-24544, <a href="mailto:Eckhard.Wannieck@bmwgroup.com">Eckhard.Wannieck@bmwgroup.com</a></p>
<p> </p>
<p>Bernd Eckstein, Head of Communications Purchasing, Supplier Network, Sustainability</p>
<p>Telephone: +49 89 382-59490, <a href="mailto:Bernd.Eckstein@bmw.de">Bernd.Eckstein@bmw.de</a></p>
<p> </p>
<p>Internet: <a href="https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a></p>
<p>E-mail: <a href="mailto:presse@bmwgroup.com">presse@bmwgroup.com</a></p>
<p> </p>
<p>
  <strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  The BMW Group production network comprises 31 production and assembly
  facilities in 15 countries; the company has a global sales network in
  more than 140 countries.</p>
<p>In 2020, the BMW Group sold over 2.3 million passenger vehicles and
  more than 169,000 motorcycles worldwide. The profit before tax in the
  financial year 2020 was € 5.222 billion on revenues amounting to
  € 98.990 billion. As of 31 December 2020, the BMW Group had a
  workforce of 120,726 employees.</p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company set the course for the
  future at an early stage and consistently makes sustainability and
  efficient resource management central to its strategic direction, from
  the supply chain through production to the end of the use phase of all products.</p>
<p> </p>
<p>
  <a href="https://pressclub.bmwgroup.net/pressclub/ssob/ca/www.bmwgroup.com">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a></p>
<p>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></p>
<p>LinkedIn: <a href="https://www.linkedin.com/company/bmw-group/">https://www.linkedin.com/company/bmw-group/</a></p>
<div>
  <p> </p></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Mobility of the future,Sustainability,Drive Technologies,Press Release,Sales &amp; Finance,Events,Production,Environment]]></category>
            <pubDate>Thu, 02 Sep 2021 10:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 02 Sep 2021 08:00:00 +0000</pp:lastModified>
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                        <title>New cell technology for Neue Klasse: BMW Group strengthens battery expertise as part of the European Battery Innovation initiative.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/new-cell-technology-for-neue-klasse-bmw-group-strengthens-battery-expertise-as-part-of-the-european-battery-innovation-initiative/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/new-cell-technology-for-neue-klasse-bmw-group-strengthens-battery-expertise-as-part-of-the-european-battery-innovation-initiative/</guid><pp:caseid>783720</pp:caseid><pp:summary><![CDATA[+++ Focus on the development of the next generation Li-ion cells for the Neue Klasse +++ Technology leap: Further development in cell chemistry and format +++ automotive-compatible solid-state battery by the end of the decade – demonstrator vehicle well before 2025 +++ clear claim: The greenest electric vehicle is a BMW +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group is accelerating its development
  for the battery technology of the future, thereby supporting the
  ramp-up of a European cell and battery value chain. In this context,
  Oliver Zipse, Chairman of the Board of Management of BMW AG, today
  received a grant decision from the Federal Minister of Economics and
  Energy, Peter Altmaier, as well as from the Bavarian Minister of State
  for Economic Affairs, Regional Development and Energy, Hubert
  Aiwanger, in support of the BMW Group's battery projects within the
  framework of the battery IPCEI (Important Project of Common European Intertest).</p>
<p>For the BMW Group, it is clear that high-performance and sustainable
  energy storage systems are the key success factor for the individual
  mobility of the future. The development of highly innovative and
  sustainable battery cells is therefore one key element of a
  high-performance European cell and battery value chain.</p>
<p>This aspiration is reflected in the Neue Klasse, which the BMW Group
  first presented at its annual conference in March. This new generation
  of vehicles, which will be launched by the middle of this decade, will
  be uncompromisingly electric, digital, circular – and clearly focused
  on all-electric drivetrains.</p>
<p>For the Neue Klasse, the BMW Group is developing the next generation
  of its battery technology – combined with a clear aspiration:
  "With the Neue Klasse, we will make a big leap in technology in
  electric drive," said Oliver Zipse, Chairman of the Board of
  Management of BMW AG, in Munich on Monday. "We want to
  significantly increase the energy density of the cells and reduce the
  costs of material use and production at the same time. We will also
  significantly reduce the use of primary material to ensure a truly
  'green' battery."</p>
<p>With the Neue Klasse, the BMW Group aims at the level of
  state-of-the-art internal combustion engines in terms of range and
  manufacturing costs. For example, electric mobility "engineered
  by BMW" is intended to appeal to and convince new groups of
  buyers worldwide. For this sixth generation of BMW e-drive technology,
  the company evaluates correspondingly different cell formats, cell
  chemistry and also cell modules in the current development phase. A
  key goal is to create truly green, low-carbon and recyclable batteries.</p>
<p>
  <strong>
    <br />Solid-state battery for serial use – demonstrator vehicle well
    before 2025<br />
    <br /></strong>However, the BMW Group is already planning further
  into the future beyond this next generation: By the end of the decade,
  the energy density of battery cells is expected to increase by at
  least a mid-double-digit percentage range – from an already high level today.</p>
<p>Frank Weber, Member of the Board of Management of BMW AG,
  Development: "The greenest electric car in the world will be a
  BMW – sustainable from the initial idea to recycling after its use
  phase. We are developing the battery cell of the future: it will be
  powerful, safe, cost-effective, and recyclable - from material
  selection to recyclability after the use in the vehicle. All of this
  will be created in a European value chain." Weber continues:
  "We are doing intensive research on solid-state battery
  technology. By the end of the decade, we will be implementing an
  automotive-compatible solid-state battery for series production. We
  plan to show a first demonstrator vehicle featuring this technology
  well before 2025."</p>
<p>The BMW Group has had extensive in-house expertise in the complete
  value chain of electric drive for years and has optimized its battery
  cell technology from generation to generation. Cell chemistry has also
  been consistently further developed: for example, the proportion of
  cobalt in cathode material in the transition from Gen3 from the BMW i3
  to Gen5, which was introduced in 2020 with the BMW iX3, was
  significantly reduced from 33 percent to 10 percent – at the same
  time, the nickel content rose to around 80 percent. In order to
  minimize the consumption of primary resources, up to 50 percent
  recycled nickel is already used in the high-voltage battery pack of
  the new BMW iX.</p>
<p>
  <strong>
    <br />Electric offensive in full swing<br />
    <br /></strong>Thanks to intelligent vehicle architectures and a
  highly flexible production network, the BMW Group will have around a
  dozen all-electric models on the road as early as 2023. In addition to
  the BMW i3, MINI Cooper SE and BMW iX3, which are already on the
  market, two key innovation drivers, the BMW i4 and the BMW iX will be
  put on the road this year– the BMW i4 even three months earlier than
  originally planned.</p>
<p>In the coming years, all-electric versions of the high-volume BMW 5
  Series and the BMW X1 will follow. In addition, there will be an
  all-electric BMW 7 Series as well as the successor to the MINI
  Countryman and other models. As early as 2023, the BMW Group will have
  at least one all-electric model on the road in around 90 percent of
  its current market segments.</p>
<p>By 2025, the BMW Group will increase sales of all-electric models by
  an average of significantly more than 50 percent per year – more than
  ten times more than in 2020. In total, the company will have delivered
  around two million all-electric vehicles to customers by the end of 2025.</p>
<p>Based on current market expectations, the BMW Group is planning that
  by 2030 at least 50 percent of its global sales will consist of
  all-electric vehicles. In total, the company will bring about ten
  million all-electric vehicles onto the road over the approximately
  next ten years. This also means that the BMW Group is strategically on
  target of achieving the EU's ambitious CO2 reduction targets in 2025
  and 2030.<br />
  <br /></p>
<p>
  <strong>The BMW Group commitment to IPCEI.<br />
    <br /></strong>Within the framework of the two battery IPCEI
  (Important Projects of Common European Interest), the BMW Group is
  developing highly innovative, sustainable, function-optimized and
  cost-effective battery cells as a key element of a European cell and
  battery value chain.</p>
<p>The Federal Ministry of Economics and the Bavarian State Ministry for
  Economic Affairs, Regional Development and Energy, support the project
  within the framework of the European funding process IPCEI.</p>
<p>Federal Minister Altmaier: "With the joint European projects, we
  have successfully built up the battery value chain in Germany and
  Europe and secured sustainable jobs. We support BMW in two concrete
  projects in the field of battery technology. Both projects are central
  to the further expansion of electromobility in Germany."</p>
<p>Bavaria's Minister of Economic Affairs Hubert Aiwanger: "The
  development of battery cells is an ideal fit for Bavaria's automotive
  industry and tech-industry as a whole. Bavaria is supporting this
  IPCEI project from BMW with co-financing in order to secure added
  value in a central high-tech field with great future potential.
  Because electromobility is becoming increasingly important, we have to
  produce the battery cells needed here in Germany, preferably in
  Bavaria. Our aim must be to participate economically in this
  climate-friendly technology and to make Europe more independent of
  suppliers from third countries."</p>
<p>Following the development of a next generation of lithium-ion cells
  as well as an innovative battery module and battery system concept in
  the first IPCEI, the focus of BMW's work in the second IPCEI is on the
  development of the next generation of lithium-ion cells, the
  development and optimization of process technologies as well as the
  construction of a prototype production plant for innovative battery
  modules and systems.</p>
<p>The BMW Group is also focusing on the recycling and the recyclability
  of battery materials, with the main aim of achieving a fully cyclable battery. </p>
<p>Through the research and validation of future technologies such as
  solid-state batteries (so-called "All-Solid-State-Battery",
  ASSB), the company not only strengthens its own competence, but also
  the industrial location Germany. The BMW Group sees ASSB technology as
  a game changer in the automotive field.</p>
<p>Following the holistic approach of a closed innovation and
  development cycle, BMW will develop innovative products from the areas
  of battery cell as well as battery modules and systems with a focus on
  improved functionality and a significantly improved cost structure.
  The recycling and the usability of the batteries after their
  automotive use are also taken into account.</p>
<p>The BMW Group is more involved in the research, development and
  industrialization of battery value chains in Germany than any other
  vehicle manufacturer. The research results achieved by the BMW Group
  and the partners involved in the IPCEI project strengthen the
  development of an integrated European battery value chain. In
  addition, various concepts for solid-state batteries are being
  researched together with European R&D partners and the most
  promising prototype is being implemented. In doing so, the company is
  paving the way for successful battery cell development and production
  in Europe. </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,Mobility of the future,Drive Technologies,Press Release,Events]]></category>
            <pubDate>Mon, 19 Apr 2021 13:30:00 +0200</pubDate>
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                        <title>Modern BMW Group motor show presentation receives Red Dot Awards.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/modern-bmw-group-motor-show-presentation-receives-red-dot-awards/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/modern-bmw-group-motor-show-presentation-receives-red-dot-awards/</guid><pp:caseid>783892</pp:caseid><pp:summary><![CDATA[The BMW Group receives two Red Dot Awards for its motor show media stand and new visual design system for press conferences.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> At the International Motor Show (IAA) 2019 in
  Frankfurt, the BMW Group presented itself using a new stand concept
  featuring an unusual media concept for the first time and since the
  L.A. Autoshow 2019 with an additional innovative press conference
  visual design. For the two, together with the Creative Lead Agency
  Meiré and Meiré (Cologne) and the Communication Agency Elastique.
  (Cologne) developed and implemented design & animation concepts,
  BMW has now been awarded a "Red Dot Award: Brands &
  Communication Design 2020" each. The Red Dot Award is one of the
  most internationally renowned design prizes; the jury consists of 40
  proven experts from all over the world. </p>
<p>
  <strong>BMW merges real and digital elements at its motor shows. </strong>
  <br />The future of driving pleasure was the central motif of the new
  BMW motor show concept at the Frankfurt motor show in 2019. In order
  to convey this feeling, the designers focused less on facts and
  figures but on specific materials from the vehicle's exterior and
  interior instead and shaped these into hyper-real animated statements.
  Animations, film and sound were combined to dramatic effect on the LED
  surfaces to be perfectly integrated into the ultra-modern trade fair
  stand. The BMW Concept 4, one of the most important motor show
  innovations, was staged using attention-grabbing augmented reality,
  which also convinced the Red Dot Award jury.</p>
<p>
  <strong>Innovative: modular design system for BMW Group press conferences. </strong></p>
<p>Corporate Communications also chose a new design approach for the
  press conference and introduced eleven digital, interconnected rooms
  for the BMW Group and its product and sub-brands. The spatial feeling
  is created using 3D elements, light and lines. The look and feel of
  the rooms also corresponds to the respective brand core. <br />
  <br />All necessary design & animation elements were produced
  modularly in hundreds of individual elements. The design system
  structured in this way allows all contents to be freely combined,
  reducing production times to a minimum and ensuring high design quality. <br />
  <br />Thanks to this flexible system, it was possible to conduct a
  completely digital press conference from Munich at short notice as an
  alternative to the Geneva Motor Show at the beginning of March, in
  only two days and without any loss of design quality.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Awards,Europe]]></category>
            <pubDate>Mon, 03 Aug 2020 08:50:00 +0200</pubDate>
            <pp:lastModified>Mon, 03 Aug 2020 06:50:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3243/df007cbf-f62d-4498-8d58-05e8dc614e84/500_P90394779_highRes_bmw-group-at-the-iaa.jpg?10000" length="0" type="image/jpg" />
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                        <title>Virtual World Premiere of BMW Concept i4</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/virtual-world-premiere-of-bmw-concept-i4/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/virtual-world-premiere-of-bmw-concept-i4/</guid><pp:caseid>783977</pp:caseid><pp:summary><![CDATA[BMW Group presents alternative for the programme at Geneva International Motor Show 2020 +++ Digital Press Conference with Oliver Zipse +++ www.live.bmwgroup.com/en +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>Due to the current situation the Geneva
  International Motor Show 2020 has been cancelled. Of course we
  understand this decision, but we also regret that the show cannot take
  place as usual.</p>
<p>Instead, the BMW Group will present the programme planned for Geneva,
  including the world premiere of the BMW Concept i4, at a digital press
  conference with the Chairman of the Board of Management of BMW AG,
  Oliver Zipse, in Munich at the originally planned time:</p>
<p> </p>
<p>
  <strong>Tuesday, 3 March 2020, 8.15 a.m.</strong> </p>
<p> </p>
<p>You can follow the world premiere live at <a href="https://www.live.bmwgroup.com/en/live-streaming/">www.live.bmwgroup.com</a></p>
<p> </p>
<p>You can also follow the @BMWGroup social media channels for the live broadcast.</p>
<p>LinkedIn: <a href="https://www.linkedin.com/company/bmwgroup/">https://www.linkedin.com/company/bmwgroup/</a><br />
  <br />Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a><br />
  <br />Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a><br />
  <br />YouTube: <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a></p>
<p> </p>
<p>The digital press conference can also be received via satellite:</p>
<p> </p>
<p>
  <strong>Technical data TV satellite transmission 3rd March 2020</strong></p>
<p> </p>
<p>Satellite:                      EUT 16 A  <br />Pos.:               
              16,0° East<br />Txp:                           
   F1<br />Slot:                             B+</p>
<p>Downlink Freq.:          12.519,170 MHz<br />Pol.:                   
           X (horizontal)<br />
  <br />Modulation:                 DVB-S2 / 8PSK 25% roll-off, pilot
  ON<br />FEC:                            3/4<br />Sym.Rate:            
        7.2 MSym./s<br />MPEG 4:                     4.2.0<br />Aspect
  Ratio:              HD 16:9<br />Encryption:                  No
  Encryption<br />Video Standard:          HD 1080i/50 Hz<br />Audio
  Channels:         Audio: 1 Pairs (2ch)<br />
  <br /></p>
<p>Contact SNG:             Tel. +49-172-856 63 38 (Alexander Neumann)</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,G26,i4,Europe,Product,BMW]]></category>
            <pubDate>Fri, 28 Feb 2020 13:55:00 +0100</pubDate>
            <pp:lastModified>Fri, 28 Feb 2020 12:55:00 +0000</pp:lastModified>
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                        <title>1959 – 2019. SIXTY YEARS OF MINI.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/1959---2019-sixty-years-of-mini/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/1959---2019-sixty-years-of-mini/</guid><pp:caseid>783505</pp:caseid><pp:summary><![CDATA[The original in the premium segment of small cars has reached its 60th birthday – but it is even younger than ever. It was sixty years ago, to be precise on 26 August 1959, that British Motor Corporation (BMC) proudly revealed the result of their development activities in creating a new, revolutionary compact car.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>1. More than an automobile.</strong>
  <br />The MINI Model Family Over the Years. 2</p>
<p>
  <strong>2. With traditional sporting spirit and British flair.</strong>
  <br />The MINI 60 Years Edition. 10</p>
<p>
  <strong>3. Motor sport meets lifestyle.</strong>
  <br />MINI and the success story in motor sport.12</p>
<p>
  <strong>4. MINI All the Way – Always Different.</strong>
  <br />Customised to Your Personal Taste. 17</p>
<p>
  <strong>5. Traditional Values and Modern Diversity.</strong>
  <br />Concept and Technology. 21</p>
<p>
  <strong>6. From the Original to the Original.</strong>
  <br />The MINI Design. 29</p>
<p>
  <strong>7. The Revolutionary with the Drawing Pad.</strong>
  <br />Sir Alec Issigonis, the Father of the Classic Mini. 36</p>
<p>
  <strong>8. Made in England – Then and Now.</strong>
  <br />MINI Production between Past and Future. 39</p>
<p>
  <strong>9. Individualists Unite!</strong>
  <br />MINI fans are networked worldwide. 42</p>
<p>
  <strong>10. The Car for All Classes, with the Qualities of a Star.</strong>
  <br />MINI as a Member of Society. 45</p>
<p>
  <strong>11. Small Car, Great Show.</strong>
  <br />MINI Marketing. 48</p>
<p>
  <strong>12. Inspiring Character.</strong>
  <br />MINI Lifestyle and Special Editions. 51</p>
<p>
  <strong>13. A Question of Style.</strong>
  <br />The MINI Lifestyle Collection. 54</p>
<p> </p>
<p> </p>
<h2>1.   More than an automobile.<br />The MINI model family over years.</h2>
<p>The original in the premium segment of small cars has reached its
  60th birthday – but it is even younger than ever. It was sixty years
  ago, to be precise on 26 August 1959, that British Motor Corporation
  (BMC) proudly revealed the result of their development activities in
  creating a new, revolutionary compact car. And indeed, the public
  right from the start were able to admire no less than two new models:
  The Morris Mini-Minor and the Austin Seven. This double premiere of
  two almost identical four-seaters was of course attributable at the
  time to the broad range of brands offered by BMC in the market, but it
  was also of very symbolic nature.</p>
<p>Lots of space inside with minimum dimensions outside, seats for four
  passengers, impeccable driving characteristics, superior fuel economy,
  and a very affordable price – precisely this was the brief the creator
  of the Mini, automotive engineer and designer Alec Issigonis, received
  from BMC’s Top Management. And the brilliant ideas he implemented in
  developing this two-door for a family of four had an impact quite
  sufficient for more than one single car, an impact therefore carried
  over successfully to other model variants.</p>
<p>Precisely this is why the Mini Van and Mini Estate also appeared on
  the market in the very first year of production of the classic Mini.
  And ever since the re-birth of the brand with the market launch of the
  MINI in 2001, the principle already applied successfully sixty years
  ago has once again proven its full value: a superior concept is always
  convincing in many different variants and renditions. Today, this
  still applies for the small cars MINI 3-door, MINI 5-door and MINI
  Convertible, for the MINI Clubman and the MINI Countryman in the
  premium compact segment, and soon for the all-electric powered MINI
  Cooper SE. They all show their individual strength and unique
  character, while right inside they are one and the same car in
  particular: a MINI.</p>
<p>Right from the start the very first sales brochures proudly
  presenting the Morris Mini-Minor highlighted the car’s clear and
  steadfast orientation to the future. But to what extent these
  prophecies would really come true, hardly anybody would have believed
  back then.</p>
<p>Today, sixty years later, we know that only very few car concepts
  have survived such a long time, and none of them has ever been
  converted into such a wide range of variants as the Mini.</p>
<p>One of the reasons for this outstanding success is that from the
  start the Mini met all the requirements of its time, while offering
  further qualities in the same process. Measuring just 3.05 metres or
  120" in length and selling at a retail price of £ 496, the Mini
  was simply perfect for small parking spaces and low budgets. Through
  its driving qualities and the charming character of its proportions
  alone, the Mini was however also of great interest to the ambitious
  motorist seeking not only compact dimensions and superior economy, but
  also sporting performance particularly in bends as well as individual
  style on the road.</p>
<p>This blend of different qualities remains as popular today as ever
  before, with a concept likewise younger than ever. Hence, the current
  MINI is also more up-to-date and, at the same time, more fascinating
  and respected than any of its competitors, combining unparalleled
  efficiency, lasting value of the highest calibre, and incredibly agile
  handling in the modern mega-city with unrivalled sportiness and design
  full of expression and quite unmistakable.</p>
<h4>
  <strong>Longer, stronger, more sophisticated, more versatile: the
    first variants of the classic Mini. </strong></h4>
<p>Introducing the classic Mini, Alec Issigonis, the creator of this
  unique car, clearly fulfilled his mission. The Morris Mini-Minor and
  the Austin Seven, differing solely through their radiator grille,
  wheel caps and body colour, were both powered by a four-cylinder
  engine fitted crosswise at the front and delivering maximum output of
  34 hp from 848 cubic centimetres.</p>
<p>The performance of both models was identical, as was their luggage
  capacity of 195 litres or 6.83 cubic feet at the rear. Everybody was
  thrilled by the generous space available, the efficient but powerful
  engines, the good roadholding and the comfortable suspension this new
  compact car had to offer. But Issigonis was already looking far into
  the future – and he was not the only one.</p>
<p>As early as in 1960, BMC added a Mini Van to the classic Mini. Then,
  proceeding from this van structure with its closed side panels, BMC
  introduced an Estate version with glass windows all round as well as
  two rear doors, like the Van.</p>
<p>Like the saloons, this body variant was also marketed as the Morris
  Mini-Traveller and the Austin Seven Countryman with exactly the same
  technical features. And at the latest in 1961 the potential of the
  classic Mini really became clear once and for all, the year starting
  with the introduction of the smallest of all transporters, the Mini
  Pick-Up. Just half a year later two other Minis, this time at the
  noble end of the scale, saw the light of day: the Wolseley Hornet and
  the Riley Elf.</p>
<p>Now, therefore, two further BMC brands were able to benefit from the
  concept of the classic Mini, both models proudly bearing their own
  distinguished look through their majestic radiator grilles, an
  extended luggage compartment and swallow-tail wings at the rear. A
  very special variant destined more than any other to create the legend
  of the classic Mini made its appearance in the second half of the
  year: the Mini Cooper. John Cooper, the famous engineer and
  manufacturer of sports cars already a close friend of Alec Issigonis,
  had recognised the sporting potential of this new small car right from
  the start, when the first prototypes appeared on the track. So he
  received the go-ahead from BMC’s top managers to develop a small
  series of 1,000 units of the Mini Cooper featuring a modified power
  unit enlarged in size to 1.0 litres and offering maximum output of 55 hp.</p>
<p>The response to this car entering the market in September 1961 was
  quite simply euphoric, with only one further request from enthusiasts
  everywhere: even more power! So Issigonis and Cooper enlarged engine
  capacity to 1,071 cc, raising engine output to 70 hp.</p>
<p>This made the Mini Cooper S a truly exceptional performer not only on
  the road, with Finnish driver’s Rauno Aaltonen’s class win in the 1963
  Monte Carlo Rally marking the starting point for a truly unparalleled
  series of outstanding success in motorsport. The highlight, of course,
  was three overall wins in the Monte Carlo Rally in 1964, 1965, and 1967.</p>
<h4>
  <strong>Versatility at its best: from the Mini Moke to the Mini
    Clubman. </strong></h4>
<p>In August 1964 BMC presented yet another version of the classic Mini
  originally conceived for military use: the Mini Moke, a four-seater
  open all round and destined to remain in the price list for four years.</p>
<p>The “bodyshell” of this unique car was made up, for all practical
  purposes, of the floorpan with wide, box-shaped side-sills, together
  with the engine compartment and windscreen. To the event of rainfall,
  a folding soft top appropriately referred to as a “ragtop” at least
  tried to provide certain protection. Using the drivetrain and
  technical features of the “regular” Mini, the Mini Moke became a
  genuine success particularly in sun-drenched parts of the USA and in
  Australia. By 1967 the time had come for a thorough update of the
  classic Mini, the car receiving a more powerful engine offering 38 hp
  from a larger capacity of 998 cc.</p>
<p>Two years later the Mini Clubman joined the range as a slightly
  larger model with a somewhat different front end compared to the
  classic Mini. Indeed, this sister car was some 11 cm or 4.33"
  longer than the original, the Estate version replacing the Morris
  Mini-Traveller and the Austin Seven Countryman measuring exactly 3.4
  metres or 133.9" in length, while width, height, and wheelbase
  remained unchanged. At the same time the Mini Cooper was taken out of
  production, being replaced by the top model in the Clubman range, the
  Mini 1275 GT developing 59 hp from its 1.3-litre power unit. A number
  of other details also changed in 1969, the front sliding windows so
  typical of the classic Mini since the beginning being replaced on all
  models by wind-down windows, the door hinges at the outside being
  moved to the inside, and a special “Mini” badge now standing out
  proudly on the engine compartment lid.</p>
<h4>
  <strong>Never-ending classic Mini and the comeback of the Mini Cooper. </strong></h4>
<p>Numerous special versions of the classic Mini with all kinds of
  highlights – from sporting to trendy, from distinguished to fresh –
  entered the market as of mid-1970. Between 1980 and 1983 the model
  range was streamlined appropriately, with the Clubman, Estate and Van
  leaving production. The “only” car left over, therefore, was the
  classic Mini with its 1.0-litre power unit now delivering 40 hp. And
  customers, simply loving the car, remained faithful to this little
  performer for years to come, the five-millionth classic Mini coming
  off the production line at Plant Longbridge in 1986.</p>
<p>In 1990 fans the world over were delighted to celebrate the comeback
  of the Mini Cooper once again entering the model range. Now this
  special model was powered in all cases by a 1.3-litre, production of
  the 1.0-litre in the Mini ending in 1992 on account of growing
  requirements in terms of emission management. So from now on all
  models came with the 1,275-cc power unit and fuel injection.</p>
<p>Yet another new variant of the classic Mini made its appearance in
  1991 as the last new model in the range. And this was indeed the only
  Mini to originate not in Britain, but in Germany: Like some tuners
  before him, a dedicated Mini dealer in the German region of Baden had
  cut the roof off the classic Mini, turning the car into an extremely
  attractive Convertible. And contrary to earlier attempts, the result
  was so good this time in its quality that Rover Group, now responsible
  for the classic Mini, decided to buy the construction tools and
  production equipment for the Mini Convertible, which from 1993 to 1996
  accounted for sales of approximately 1,000 units.</p>
<p>Production of the classic Mini finally ceased once and for all in the
  year 2000. In the course of time more than 5.3 million units of the
  world’s most successful compact car had left the production plants in
  numerous different versions, among them some 600,000 cars built at
  Plant Oxford between 1959 and 1968. But even after 41 years, there was
  still a long way to go. For after a break of not quite one year, a new
  chapter in the history of this world-famous British brand opened up in 2001.</p>
<h4>
  <strong>A new start in 2001 – starring the MINI Cooper right from the
    beginning. </strong></h4>
<p>Taking over Rover Group in early 1994, BMW also opened up new
  perspectives for the Mini brand. The first step was to present a
  concept version of the MINI Cooper at the 1997 Frankfurt Motor Show
  offering an outlook at the new interpretation of this unique small car
  from Great Britain. As a modern rendition of the Mini’s concept so
  rich in tradition, the new version for the first time combined the
  classic values of its predecessor with the demands made of a modern
  car set to enter the 21st century. The series production version of
  the MINI Cooper made its first official appearance in November 2000 at
  the Berlin Motor Show, the future-oriented interpretation of the
  original entering showrooms just a year later in the guise of the 85
  kW/115 hp MINI Cooper and the 66 kW/90 hp MINI One. Featuring
  front-wheel drive, four-cylinder power units fitted crosswise at the
  front, short body overhangs and ample space for four, the new models
  successfully took up elementary features of the classic Mini. And
  while the exterior dimensions of the car were now larger, meeting
  modern requirements in terms of interior space, the design of the new
  model clearly retained the proportions so typical of the brand, as
  well as the unmistakable design icons at the front, the rear and at
  the side, thus boasting a clearly recognisable link between the MINI
  and its classical predecessors.</p>
<p>At the same time the MINI built in Oxford stood out clearly as the
  first premium car in the compact segment, achieving a status strongly
  reflected by a level of safety uniquely high for a car of this class
  as well as the uncompromising standard of quality so typical of BMW. 
  The new MINI also set new standards through its surprisingly agile
  handling, immediately moving right up to the top in terms of driving
  pleasure. This meant that the new model followed in the footsteps of
  the classic Mini, but now with a lot more power and performance thanks
  to the most advanced and sophisticated drivetrain and suspension technology.</p>
<h4>
  <strong>Ongoing success the world over – from 2004 also in the MINI Convertible</strong>.</h4>
<p>Almost overnight, the new interpretation of this classic small car
  developed into a worldwide story of success continuing to this very
  day. The introduction of new engine variants, to mention such one
  significant highlight, served to offer additional momentum, the MINI
  Cooper S with its 120 kW/163 hp compressor engine entering the market
  as an exclusive driving machine in June 2002, the MINI One D just a
  year later setting new standards in terms of all-round economy and
  efficiency as the first diesel in the history of the brand.</p>
<p>The desire to drive a MINI in the open air, finally, also came true
  much faster than in the classic model, with the MINI Convertible
  making its debut in spring 2004. In the four years to follow, various
  versions of the convertible with its electrohydraulically operated
  soft roof were produced at the MINI Plant Oxford in the guise of the
  MINI Cooper S Convertible, the MINI Cooper Convertible, and the MINI
  One Convertible.</p>
<h4>
  <strong>From the original to the original: the new edition of the MINI
    follows in 2006. </strong></h4>
<p>Showing tremendous success in the market, the MINI outperformed even
  the wildest expectations. Indeed, it quickly motivated the consistent
  continuation of this concept, taking up and fulfilling additional
  potentials as a new edition that continued many successful features
  and even made improvements to some areas.</p>
<p>Further enhanced in an evolutionary design process and thoroughly
  renewed in technical terms, this new MINI entered the market in
  November 2006. Following the motto “From the Original to the
  Original”, the design of the MINI already receiving the greatest
  praise everywhere was further refined in numerous details highlighting
  even more imperiously the sporting virtues of this compact and agile
  performer. So that now the looks of the car really conveyed a clear
  signal confirmed from the start by the driving experience.</p>
<p>New, even more powerful and, at the same time, far more efficient
  engines, together with the further enhanced suspension technology,
  served in this new generation to offer even greater driving pleasure
  so typical of MINI. Both the MINI Cooper S with its 128 kW/175 hp
  power unit and the 88 kW/120 hp MINI Cooper introduced from the start
  thrilled aficionados everywhere through their enhanced driving
  performance combined with significantly greater fuel economy and
  emission values.</p>
<h4>
  <strong>Modern versatility: the MINI Clubman and the new MINI
    Convertible. </strong></h4>
<p>Almost exactly one year to the day after the launch of the new model
  generation, the MINI model range was further enhanced by an innovative
  new concept in autumn 2007. The MINI Clubman offered a
  reinterpretation of the traditional shooting-brake concept with a body
  24 centimetres longer, a streamlined, extended roof contour and a
  hatchback. The wheelbase extended by eight centimetres successfully
  expanded legroom in the front of the car. The driver’s and passenger’s
  doors in the MINI Clubman were supplemented by an additional entry on
  the right-hand side of the car and the two wings of the Splitdoor at
  the rear opening to the side. The two-part rear door takes up an
  authentic detail from the car’s classic predecessors – the Morris
  Mini-Traveller and the Austin Mini Countryman – back in the 1960s.</p>
<p>An even more sporty design, optimised active and passive safety, a
  wider range of functions and the latest generation of power units
  extended the model range by a new edition of the MINI Convertible in
  2009. The opening and closing of the car’s fabric roof was now
  operated by an electrohydraulic mechanism – even while on the move at
  speeds up to 30 km/h – all within the space of just 15 seconds. The
  single-part rollbar also facilitated incorporation of a large
  through-loading space between the luggage compartment and the
  passenger compartment.</p>
<h4>
  <strong>Advance into the premium compact segment.</strong></h4>
<p>On the brand’s 50th anniversary, preparations for the advance into
  another vehicle class were already well on the way. And in 2010, the
  MINI Countryman was launched with the aim of enthusing additional
  target groups with the brand’s driving fun and individual style – not
  simply on all the world’s roads but also beyond conventional
  carriageways. The new model for the premium compact segment was the
  first MINI ever to have a length of more than four metres, five seats,
  four doors plus a tailgate and optional all-wheel drive. The
  commanding front end and imposing new headlamp contours of the MINI
  Countryman defined individual accents. Thanks to the hexagonal
  radiator grille, the short overhangs, the high shoulder line and
  powerful stature, this vehicle was nevertheless immediately
  identifiable as absolute MINI.</p>
<p>The reinterpretation of classic features and virtues was continued in
  2013 with the MINI Paceman. Dynamically extended coupé lines, two
  doors and a large tailgate provided the car with an extravagant
  appearance. The MINI Paceman was also supplied with optional ALL4
  all-wheel drive.</p>
<h4>
  <strong>The latest model generation: MINI reinvents itself anew</strong>.</h4>
<p>The beginning of 2014 heralded the latest generation change in the
  MINI model range. The current offering in the small-car premium
  segment comprised the MINI 3 Door, the MINI 5 Door also presented in
  2014 and the MINI Convertible, the latest edition of which lined up at
  the beginning of 2016. The new model generation continued its global
  success story with another evolutionary development of advanced
  design, optimised functionality, further enhanced driving fun and a
  variety of innovations in the areas of control, driver assistance
  systems and connectivity. New three and four-cylinder engines with
  MINI TwinPower Turbo technology and an output range between 55 kW/75
  hp and 141 kW/192 hp deliver a further optimised relation between
  driving fun and fuel consumption.</p>
<p>In the premium compact segment, the latest model generation of MINI
  also has two strong vehicle characters. The new edition of the MINI
  Clubman has mastered the leap into the higher car class with a
  definitively refined and mature vehicle concept. A significantly more
  spacious interior, four doors and five seats give the new MINI Clubman
  enhanced variability and allow it to meet aspirations beyond the urban
  traffic environment. The vehicle can also be optionally fitted with
  the ALL4 all-wheel power unit.</p>
<p>The new edition of the MINI Countryman is even more generous, more
  modern, more versatile and yet more sporty. The exterior length has
  increased by 20 centimetres compared with the predecessor model and
  its powerful proportions give the new allrounder a particularly
  independent profile. The latest generation of the ALL4 all-wheel drive
  can also be optionally fitted in the new MINI Countryman to provide
  offroad driving fun away from conventional roads. Like the MINI
  Clubman, a choice of six modern engines is also available for the MINI Countryman.</p>
<p>In addition, it paves the way for driving fun typical of the MINI
  brand with electric drive. The MINI Cooper S E Countryman ALL4 is the
  first model of the brand with a plug-in hybrid drive. A three-cylinder
  petrol engine drives the front wheels and an electric motor powers the
  rear wheels to yield intelligently managed interaction for highly
  efficient driving fun with optimised traction and drive stability.</p>
<h4>
  <strong>For sustainable driving fun: electromobility in the style of MINI</strong>.</h4>
<p>The future of the MINI feeling is virtually noiseless, local zero
  emission, but astonishingly powerful. Starting in 2020, the new MINI
  Cooper SE will give the segment of electric vehicles new momentum. The
  135 kW/184 hp electric motor will combine sustainable mobility with
  characteristic driving fun, high-impact design and premium quality.</p>
<p>Once again, the British brand defines pioneering benchmarks for urban
  mobility with the new MINI Cooper SE. 60 years ago, the revolutionary
  design principle of the classic Mini created the foundation for
  maximum interior space on a minimal footprint. The modern
  reinterpretation for creative use of space and unsurpassed driving fun
  made the MINI the original in the premium segment of small cars when
  it was launched in 2001. The new MINI Cooper SE now paves the way to a
  sustainable and yet highly emotional driving experience in urban
  traffic as the first premium small car powered by an all-electric
  drive unit.</p>
<p> </p>
<h2>2.   With traditional sporting spirit and british flair.<br />The
  MINI 60 years edition.</h2>
<p>An original that constantly reinvents itself – firmly rooted in
  tradition yet always open to change: this is MINI, 60 years after the
  launch of the small British car that brought worldwide popularity to
  unique properties such as go-kart feeling and the creative use of
  space. To mark this round anniversary, the premium automobile
  manufacturer presents a design model that highlights both its British
  origins and the agile MINI character. With design and equipment
  features that are both high-quality and exclusive, the MINI 60 Years
  Edition expresses the brand's sporting spirit – something that is a
  constant presence even in everyday urban traffic. The special edition
  is supplied as a MINI 3 Door and MINI 5 Door, each with three engine variants.</p>
<p>Athletic talent is part and parcel of the MINI genes. Even before the
  launch of the classic Mini in the summer of 1959, it was clear that
  the design features of the new small car would benefit not just
  interior space but also the car's agile driving properties. Sports car
  designer John Cooper was an especially strong believer in the compact
  four-seater’s race track potential. In collaboration with Alec
  Issigonis, the creator of the classic Mini, he developed ideas for
  variants of the small car with a more powerful engine, thereby laying
  the foundations for an exceptional career on racing circuits and rally
  tracks, culminating in three outright victories at the Monte Carlo
  Rally in the 1960s.</p>
<p>With a paint finish in the classic colour of British racing cars, the
  MINI 60 Years Edition in particular evokes the brand’s sporty career,
  which it started at a very early stage and has maintained up until the
  recent past. The exterior paint finish in British Racing Green offers
  a particularly clear expression of the premium small car’s character
  and origins. The body finishes Midnight Black metallic, Moonwalk Grey
  metallic, Melting Silver metallic and MINI Yours Lapisluxury Blue
  non-metallic are also available as alternatives. The chosen body
  colour is combined with a paint finish in Pepper White or Black for
  the roof and exterior mirror caps. Bonnet stripes with a specific
  anniversary design and exclusive 17-inch light alloy wheels in the
  version 60 Years Spoke 2-tone round off the distinct look of the
  edition vehicles.</p>
<p>The design model's striking 60 Years logo appears not just on the
  left-hand bonnet stripe but also on the side scuttles of the turn
  indicators and on the door sill finishers at the driver and front
  passenger doors. Inside the car it can also be seen on the front
  headrests and the steering wheel. In addition, the exclusive design
  model has model-specific interior trim finishers. The anniversary
  design can also be seen in the LED logo projection which is visible
  when the driver's door is opened. The standard equipment of the
  edition vehicles includes a sports leather steering wheel along with
  sports seats in the leather finish MINI Yours Leather Lounge 60 Years
  and the exclusive colour Dark Maroon.</p>
<p>In conjunction with the equipment package 60 Years Trim, the edition
  vehicles also feature such items as LED headlights, LED fog lamps,
  white turn indicators and LED rear lights in Union Jack design, the
  lighting package for the interior and also the MINI Driving Modes and
  the MINI Excitement Package complete with ambient lighting. There is
  also an on¬board computer, automatic air conditioning, a rain sensor
  and a storage package on board.</p>
<p>Three petrol engines and two diesel engines with an output ranging
  from 75 kW/102 hp to 141 kW/192 hp provide the drive portfolio for the
  MINI 60 Years Edition. The range of anniversary models includes the
  MINI One 60 Years Edition 3 Door (combined fuel consumption: 5.4 – 5.0
  l/100 km; combined CO<sub>2</sub> emissions: 123 – 114 g/km) the MINI
  Cooper 60 Years Edition 3 Door (combined fuel consumption: 5.3 – 5.0
  l/100 km; combined CO<sub>2</sub> emissions: 122 – 115 g/km), and the
  MINI Cooper S 60 Years Edition 3 Door (combined fuel consumption: 6.4
  – 6.1 l/100 km; combined CO<sub>2</sub> emissions: 147 – 139 g/km),
  and the MINI One 60 Years Edition 5 Door (combined fuel consumption:
  5.4 – 5.0 l/100 km; combined CO<sub>2</sub> emissions: 124 – 115
  g/km), the MINI Cooper 60 Years Edition 5 Door (combined fuel
  consumption: 5.4 – 5.1 l/100 km; combined CO<sub>2</sub> emissions:
  122 – 115 g/km) and the MINI Cooper S 60 Years Edition 5 Door
  (combined fuel consumption: 6.5 – 6.2 l/100 km; combined
  CO<sub>2</sub> emissions: 149 – 141 g/km).</p>
<p> </p>
<div> </div>
<h2>3.   Motor sport meets Lifestyle.<br />MINI and the success story of
  motor sport.</h2>
<p>It is in the car’s DNA and it was obviously there right from the
  start: the sporting talent of the classic Mini. When Alec Issigonis
  was requested by British Motor Corporation (BMC) in late 1956 to
  develop an economical but nevertheless fully-fledged small car with
  four seats, it quickly became clear that this new model would be truly
  innovative and, indeed, revolutionary in every respect. Front-wheel
  drive, extremely short body overhangs, a wide track, a low centre of
  gravity, optimum use of space and low weight were defined right from
  the start as elementary features of the new model.</p>
<p>Looking at the first drawings of the new car by his business partner
  and friend Alec Issigonis, sports car wizard John Cooper noticed yet
  another significant quality right from the beginning: He recognised
  that this ingenious concept for an economical compact car also
  provided the ideal starting point for a most promising sports model,
  setting out on the process of tuning the Mini even before the car had
  entered the market. This set the starting point for an unprecedented
  story of success in motorsport, closely connecting the name John
  Cooper with the sporting myth of the MINI to this very day.
  Outstanding victories in the Monte Carlo Rally are just as much part
  of this common history as the successful production cars proudly
  bearing the name Cooper.</p>
<p>Now integrated within the MINI organisation, John Cooper Works
  represents the epitome of supreme driving pleasure based on both
  well-founded know-how in motorsport and successful cooperation going
  back years and even decades. Apart from accessories for the
  drivetrain, suspension, streamlining, and design, the most athletic
  models in the product range each bear the brand logo symbolising
  extreme driving fun.</p>
<h4>
  <strong>Racing pioneer John Cooper teaches Mini how to win. </strong></h4>
<p>Born in Surrey in 1923, John Cooper was one of the most outstanding
  celebrities in international motorsport – both as a driver and, even
  more so, as a constructor. Together with his father he established the
  Cooper Car Company in 1946, the two enthusiasts starting out with the
  construction of racing cars first for Formula 3, later also for
  Formula 1. Through their concept of a mid-engined sports car Charles
  and John Cooper set a truly revolutionary trend in the entire world of
  motorsport in 1955, Cooper racing cars winning both the Constructor’s
  and Driver’s titles in the World Formula 1 Championship in 1959 and
  1960, for the first time in the history of motorsport with the engine
  mounted in the middle. And with this concept proving its success so
  convincingly, it is no surprise that soon all cars in Formula 1 came
  with a mid-mounted engine.</p>
<p>John Cooper and Alec Issigonis became close friends in the course of
  time after meeting and competing against one another at numerous
  races. There were also professional ties between the two enthusiasts,
  with the Cooper Car Company buying engines from BMC.</p>
<p>When it came to the Mini, however, the sporting ambitions of the two
  constructors were very different: Issigonis was looking above all at
  the right car for everyday motoring, Cooper was thrilled by the
  sporting potential of this small and nimble performer. So back in
  1959, the very first year of the Mini, he sent his driver Roy
  Salvadori to Monza in the very first Mini Cooper, a special one-off
  model built specifically for this purpose. And indeed, this new sports
  car immediately proved its qualities on the way to Monza, Salvadori
  covering the distance more than an hour faster than his colleague Reg
  Parnell – who just happened to be driving an Aston Martin DB4.</p>
<p>Motivated by initial success in the 1960 Monte Carlo Rally, Cooper
  suggested building a GT model based on the Mini. And despite
  Issigonis’ rather sceptical opinion at least to begin with, George
  Harriman, the Chief Executive Officer of BMC, ultimately decided to
  build a small series of 1,000 Mini Coopers featuring a 55-hp power
  unit, that is 21 extra horsepower made possible by far-reaching
  modifications of the engine. The Mini Cooper’s top speed was
  approximately 130 km/h or 80 mph. The car’s transmission ratios were
  adjusted to the sporting potential of the engine and disc brakes on
  the front wheels ensured adequate stopping power.</p>
<p>Soon Issigonis was also thrilled by the results of these efforts. So
  joining forces with John Cooper, he quickly started working on the
  next engine upgrade, increasing engine bore to the ultimate limit on
  the Mini Cooper S: At 1,071 cc, engine capacity remained below the
  mark of 1,100 cc applicable in the particular class of motorsport seen
  as the target, with the engine revving up to impressive speeds.
  Maximum output was 70 hp at 6,200 rpm, maximum engine speed was 7,200
  rpm. This version was again equipped with new brakes, braking power
  being boosted by a brake servo.</p>
<h4>
  <strong>1964–1967: the golden years in the Monte Carlo Rally</strong>.</h4>
<p>This set the basis for sensational success in motorsport, the Mini
  Cooper S hitting the headlines in Monte Carlo for the first time in
  1962. With Finnish driver Rauno Aaltonen at the wheel, this small but
  highly nimble performer successfully left behind a whole pack of far
  more powerful Goliaths. But just three kilometres away from home,
  Aaltonen, leading the race at the time, misjudged a bend and finished
  the Rally with a rollover. Only a year later, however, Aaltonen made
  up for this misfortune, bringing home class victory in the Mini Cooper
  S and finishing third overall. But even more – and even better – was
  still to come: Entering the 1963/1964 rally winter, the Mini Cooper S
  was simply oozing power in comparison with its predecessor. So in a
  spectacular race, Paddy Hopkirk brought home first place overall in
  the Monte Carlo Rally, the small performer becoming a legend in motor
  sport virtually overnight.  A year later Finnish racer Timo Mäkinen
  with his co-pilot Paul Easter repeated the same triumphant victory,
  reaching the finish line after thousands of kilometres as the only
  driver without one single penalty point – despite the worst weather
  imaginable. Indeed, only 35 out of 237 cars entered in the event were
  able to finish the Rally that year, among them no less than three Mini
  Cooper S.</p>
<p>The following year was the year of the hattrick, Timo Mäkinen, Rauno
  Aaltonen and Paddy Hopkirk scoring an absolutely incredible victory,
  finishing first, second, and third. But this was followed by bitter
  disappointment, the first three cars being disqualified because the
  rally commissioners came to the conclusion that the low beams on the
  Mini’s main headlights failed to comply in full with the homologation rules.</p>
<p>Even so, the public were completely thrilled by the three Mini
  drivers, despite this questionable decision, Hopkirk, Aaltonen and
  Mäkinen therefore entering the annals of the Monte Carlo Rally as the
  “Three Musketeers”. And indeed, just one year later Rauno Aaltonen
  received truly overwhelming applause and acknowledgement when bringing
  home the third overall victory of the Mini Cooper S in the Monte Carlo
  Rally. Especially because this time there were no complaints about his car.</p>
<h4>
  <strong>Legendary racing careers started at the wheel of a Mini. </strong></h4>
<p>The Mini was however highly successful not only in rally racing, but
  also on road circuits, bringing home numerous wins in the 1960s.
  Indeed, through its long list of successes in motorsport, the Mini
  became the most outstanding racing car of the entire decade.
  <strong> </strong>A particularly interesting point is that many
  spectacular racing careers started at the wheel of a Mini, a certain
  racing driver from Austria called Nikolaus Andreas Lauda entering his
  first hill-climb race at the wheel of a classic Mini near the Austrian
  town of Linz in April 1968, and immediately finishing second. Only two
  weeks later Lauda again confirmed his talent when scoring his first
  racing victory in a career which would take him on to three Formula 1
  World Championships. And just like Niki Lauda, Formula 1 Champions
  Graham Hill, Jackie Stewart, John Surtees, Jochen Rindt, and James
  Hunt all gained their first racing experience in a classic Mini.</p>
<p>Just like the car’s sporting career, sales of the Mini Cooper with
  its special configuration developed by John Cooper Showed an
  exceptional story of success from 1961–1971, the name “Cooper”
  becoming a synonym worldwide for passionate driving pleasure in the
  Mini. The fact that this tiny car had inspired the two-time Formula 1
  World Champion to build outstanding sports cars was sufficient proof
  of the Mini and its qualities. And indeed, the unique driving
  experience inducing John Cooper right from the start to continue the
  development of the Mini all the way to perfection was equally
  thrilling back then for every fan of sporting automobiles.</p>
<h4>
  <strong>The world’s toughest rally: MINI with four back-to-back
    victories in the Dakar Rally.</strong></h4>
<p>MINI has now become firmly established in international rally sport.
  Spectacular performances by the MINI John Cooper Works WRC developed
  on the basis of the MINI Countryman in selected rounds of the FIA
  World Rally Championship (WRC) enabled the brand to continue its
  success story in rally sport during 2011 and 2012. The MINI ALL4
  Racing was designed specifically for marathon rallies and this took up
  a further particularly special sporting challenge. In 2012, MINI and
  motor-sport partner X-raid entered the Dakar Rally, the ultimate
  endurance test for drivers, vehicles and teams. The performance and
  reliability of the MINI ALL4 Racing resulted in back-to-back Dakar
  victories in the years 2012, 2013, 2014 and 2015. In 2016, MINI won
  the category of All-wheel Drive Vehicles in this rally.</p>
<p>MINI also demonstrated in the FIA Cross-Country Rally World Cup how
  one success leads to another. The first win in the World Cup 2012 was
  repeated in three successive years (2013 – 2015). In 2017, the new
  MINI John Cooper Works Rally participated for the first time in this
  competition and in the Dakar Rally. In 2018, it won a further title in
  the FIA Cross Country Rally World Cup.</p>
<h4>
  <strong>John Cooper Works – the epitome for extreme driving pleasure
    in the MINI. </strong></h4>
<p>John Cooper Works guarantee outstanding performance not only on the
  race track, but also on the road. Even back in the 1970s, John Cooper
  Works Tuning Kits for production versions of the Mini were very
  popular and even back then the classic Mini equipped with such special
  features and components was able to show its most outstanding virtues
  both visually and in technical terms. The same applies to the tuning
  kits for the MINI Cooper S and the MINI Cooper successfully introduced
  after the re-launch of the brand and available in the market under the
  label of John Cooper Works. The current range of John Cooper Works
  accessories comprises lightweight alloy wheels, ventilated brake
  disks, integrated tailpipes and other retrofit products for the
  exterior and the interior in the appropriate selection for each model.</p>
<p>Furthermore, the performance-oriented character of the brand is
  embodied by four extremely sporty MINI models. The most important
  common feature of the elite athletes is the power-unit and chassis
  engineering derived from motor sport which is combined with the
  aerodynamically optimised body attributes. The extreme athletes in the
  small-car segment, the MINI John Cooper Works and the MINI John Cooper
  Works Convertible, are powered by a 170 kW/231 hp four-cylinder turbo
  engine. A 225 kW/306 hp four-cylinder turbo power unit delivers superb
  performance attributes in the latest versions of the MINI John Cooper
  Works Clubman and the MINI John Cooper Works Countryman.</p>
<p>In the anniversary year, another guarantee for extreme driving fun
  and unalloyed motor-sport passion is on the way to the starting line.
  In the summer of 2019, a prototype of the new MINI John Cooper Works
  GP completed intensive test drives on numerous race tracks throughout
  the world. This vehicle will also be powered by a four-cylinder engine
  packing in excess of 220 kW/300 hp. Its appearance with large air
  scoops, an independent design for the front and rear aprons and a
  striking roof spoiler gives an inkling of the outstanding
  high-performance characteristics. During test drives round the
  legendary North Loop of the Nürburgring, it actually completed the lap
  in less than eight minutes.</p>
<p> </p>
<h2>
  <strong>4.     MINI all the way – always different.</strong>
  <br />      Customize to your personal taste.</h2>
<p>Driving a MINI is not just a matter of getting from A to B, but
  rather an expression of your own personal style. And indeed, the many
  options to customise the MINI give the enthusiast a wide range of
  opportunities in bringing out his – or her – personal taste and
  preferences. Offering a wider range of features and highlights and
  going into greater detail than any other manufacturer of small and
  compact cars, MINI gives the customer the freedom to bring out his or
  her individual style and choice on the car, an exceptionally wide
  range of exterior and interior colours, seat upholstery and trim
  variants setting the foundation for a personal configuration tailored
  to the driver.</p>
<p>A further point is that all the current MINI models are available
  with numerous highly attractive and sophisticated options straight
  from the plant, again enhancing both driving pleasure and motoring
  comfort. The range of Original MINI Accessories offers further
  highlights, comprising classic motorsport technology in John Cooper
  Works components, comfort-oriented features such as an iPod interface,
  features highly practical in everyday use such as a roof rack made of
  ultra-strong, eloxy-plated aluminium bars, or exceptional components
  such as additional headlights and extravagant roof trim.</p>
<h4>
  <strong>From something special to a one-off masterpiece: customisation
    straight from the factory. </strong></h4>
<p>The unusually wide range of equipment and accessory features offered
  on the MINI reflects the strong awareness and critical perspective of
  the customer in choosing such a small premium car. Opting for a MINI,
  the customer from the start expresses his or her sense of special
  values. He identifies with a car concept which, more than any other,
  offers pure harmony of emotional values and up-to-date qualities. The
  characteristic design and the unmistakable style of the brand,
  unparalleled driving pleasure, premium quality and modern, very
  efficient drive technology form a symbiosis quite unique in this
  segment of the market. This exceptional position of the MINI comes out
  even more clearly whenever each specific model stands out from the
  crowd through its sophisticated and stylish features. Hence, a typical
  MINI is not just an exceptional vehicle, but in nearly all cases a
  genuine one-off masterpiece.</p>
<p>The wide range of options in customising the car is reflected right
  from the start in the production process. Every MINI is built
  specifically to the customer’s order at the MINI Plant in Oxford or at
  the production partner VDL Nedcar in Born, Netherlands. Every customer
  is able to put together his or her MINI precisely to his or her
  personal wishes. All production and logistic processes are highly
  flexible, catering for this wide range of variants right from the start.</p>
<p>Considering the numerous options and items of equipment and, as a
  result, the almost infinite range of variants conceivable, it is
  extremely unlikely that two absolutely identical MINIs will leave the
  plant within one and the same year of production. Customisation of the
  classic Mini: special models for VIP customers, more power straight
  from the factory for all drivers.</p>
<p>In the days of the classic Mini, only particularly prominent or
  affluent customers had the option to choose similar customisation
  features of this calibre straight from the plant. Clearly, this small
  but revolutionary performer right from the start arose the fantasy of
  particularly trendy aficionados, actors, fashion designers, musicians
  and even members of the Royal Family regularly expressing their demand
  for customised versions of the Mini. Special paintwork and
  particularly sophisticated equipment features came right at the top of
  their list, British actor Peter Sellers, for example, placing several
  orders for particularly extravagant special versions of the Mini in
  the 1970s. And in 1988 a member of the Brunei Royal Family also asked
  for a Mini in Flower Power design tailored to his individual wishes
  and of course appropriately tuned.</p>
<p>In the first year of the classic Mini customers already had the
  choice of the Austin Seven and the Morris Mini-Minor, which however
  only differed in terms of their radiator grilles, their body colour
  and wheel caps. The Riley Elf and the Wolseley Hornet then made their
  appearance just two years later in 1961 as particularly stylish
  versions of this new compact car with minor modifications on the
  outside and upgraded, distinguished features inside. Plush carpets and
  a genuine wooden dashboard exuded a genuine feeling of luxury.</p>
<h4>
  <strong>Further body versions joined the family a bit later, ranging
    from the Van to the Pick-Up. </strong></h4>
<p>The common wish for extra power was also fulfilled quickly, above all
  through the initiative of sports car constructor John Cooper who had
  already worked together closely with Alec Issigonis, the creator of
  the Mini, during the initial development process. The first Mini
  Cooper delivering 55 instead of 34 hp made its appearance in 1961,
  with the 70-hp Mini Cooper S entering the market another two years
  later. The Mini with automatic transmission likewise appeared at a
  relatively early point in 1965, taking on a leading role in terms of
  motoring comfort – especially as up to that time only cars higher up
  in the market, that is in completely different segments, had offered
  the option of an automatic transmission.</p>
<p>Very sporting, young and trendy, or unusually distinguished – in the
  mid-70s fans of the Mini had the opportunity for the first time to
  highlight particular characteristics of the classic Mini through
  carefully configured edition models. The first of these special models
  was the progressively designed Mini Limited Edition 1000 in 1976, with
  further variants taking up the trend to growing customisation time and
  again. In many cases these special cars were named after well-known
  parts of London or famous streets, such as Piccadilly, Chelsea,
  Knightsbridge or Park Lane.</p>
<p>In 1982 the Mini Mayfair conquered the streets for the first time as
  a particularly exclusive, top-end model. And following the re-launch
  of the brand in 2001, special versions of this small but dynamic
  performer attracted great attention time and again, the MINI Seven
  bringing back a traditional model designation well-known from the
  original Mini, the MINI Checkmate highlighting above all the sporting
  characteristics of this agile athlete.</p>
<h4>
  <strong>Paintwork, roof trim, interior materials: typical MINI style
    with maximum diversity. </strong></h4>
<p>The sheer diversity of the current model range as well as a wide
  choice of options in combining standard and special features in the
  current MINI generation provide a degree of customisation setting the
  benchmark even today in the modern world of motoring. Apart from the
  different engine variants, the wide choice of body paintwork colours,
  roof trim and soft top options, wheels and seat upholstery, interior
  materials and trim elements offer even the most discerning customer
  everything he or she desires to turn the relevant car into his or her
  very personal one-off masterpiece. The specific equipment packages for
  each model permit personal individualisation. They incorporate
  selective facets inherent in the character of each model so that they
  are particularly clearly highlighted on the exterior of the vehicle
  and in the interior – for example sporting prowess, elegance or
  robustness. Additional features include stripes for the engine bonnet
  and mirror caps in different colours and patterns, the options of
  Chrome Line and Piano Black for the exterior and a lighting package, a
  roof liner coloured in anthracite and the Chrome Line for the interior.</p>
<p>The accessories range also includes a choice of additional exterior
  mirror caps, side direction indicator surrounds, wheel-valve caps and
  door handles in different designs, a tank cap in chrome, sport
  stripes, bonnet stripes and special MINI stickers for affixing to the
  doors. And last but not least, the line-up of individual light-alloy
  wheels rims available for specific models is once again expanded by a
  number of options included in the range of accessories.</p>
<p>The performance components from John Cooper Works are perfectly
  tailored to the characteristics and style of MINI. The parts are
  available as accessories and they proudly reveal the long track record
  of experience and glorious tradition of both brands in motor sport.
  The highlights include John Cooper Works light-alloy wheels,
  ventilated brake discs, bumper trims, spoiler attachments, integrated
  tailpipes, exterior mirror caps and side scuttles. Matching decor
  trims, hand-brake lever, sports gearshift lever, interior mirror caps
  and foot mats create an even more sporting ambience in the interior.</p>
<h4>
  <strong>Individualisation at the highest level: MINI Yours.</strong></h4>
<p>The options from the MINI Yours range pave the way for the most
  exclusive route to selective individualisation. High-quality
  materials, stylish design and precise processing to the very highest
  standards characterise these factory-supplied items of special
  equipment for the exterior and interior of current MINI models. They
  are unique individual options and are available in equipment packages
  put together specifically for each model.</p>
<p>The items of special equipment from MINI Yours are especially ideal
  for defining clear accents expressing exclusivity and stylish image
  when creating an individual vehicle design. All the packages reflect
  the British origin and the premium character of the brand. The
  outstanding level of material selection and the quality of
  craftsmanship meld together to create design infused with a sense of
  heritage and creativity, forging highlights in the appearance of the
  vehicle. The MINI Yours emblem defines yet another additional
  inimitable accent. The production of MINI Yours options is carried out
  in special production processes inspired by classic artisan craftsmanship.</p>
<p>The current MINI Yours range for individualising the exterior
  comprises exceptionally sophisticated paintwork options and impactful,
  athletic, elegant light-alloy wheel rims in a model-specific
  selection. The MINI Convertible also features a MINI Yours roof with a
  woven Union Jack. Personal style and a connoisseur’s sense of
  superlative quality are achieved with the MINI Yours packages for the
  interior. The MINI Yours Leather Lounge sport seats are upholstered
  and handcrafted in luxury smooth leather. Perforation technology
  integrates the classic Union Jack motif in the headrests. The MINI
  Yours Interior Styles are tailored to match specific models and
  comprise backlit surfaces, with light spots varying the colour to suit
  the ambient light conditions. Visible and tangible exclusivity also
  characterise the MINI Yours sports leather steering wheel finished in
  luxury soft nappa leather, the anthracite seams and spokes in
  high-gloss Piano Black.</p>
<h4>
  <strong>MINI Yours Customised: From original to personalised custom special.</strong></h4>
<p>The MINI Yours Customised range gives customers the opportunity to
  style selected retrofit products with a design they have selected
  themselves and transform their own vehicle into a personalised
  customer special. The innovative package has been supplied for
  numerous MINI models in Europe and other major markets since 2018. The
  product range of MINI Yours Customised comprises the familiar side
  scuttles for the side indicators, decor trims for the interior on the
  passenger side, LED entry sills and LED door projectors.</p>
<p>The retrofit parts supplied in the product range of MINI Yours
  Customised can be selected, styled and ordered by customers in an
  Online Shop dedicated to the new range. The individualised products
  are subsequently manufactured using innovative production procedures
  such as various 3D printing processes and laser inscription. The
  advanced production processes permit precise implementation of
  customers’ wishes. The individually styled products are supplied
  within a few weeks. They are designed so they can then be integrated
  in the vehicle by customers themselves or by participating MINI
  service partners. </p>
<p> </p>
<h2>5.  Traditional values and modern diversity.<br />Concept and technology.</h2>
<p>The economical compact car has a great future! Precisely this was the
  fundamental idea and philosophy in developing the classic Mini. The
  objective was to combine compact exterior dimensions and generous
  spaciousness within the interior, comfortable and sporting driving
  behaviour as well as fuel-efficient power units likewise
  characterising the new extra-small model from British Motor
  Corporation (BMC). It was the Suez Crisis in 1956 leading to severe
  cut-backs in oil supply that prompted BMC to assign automotive
  engineer and constructor Alec Issigonis with this challenging task.
  Today, on the other hand, the quest for efficiency has become a
  general need in public life, this compact car from Great Britain again
  offering the most convincing answer to this challenge. 60 years ago,
  the revolutionary design principle of the classic Mini created the
  foundation for maximum interior space on a minimal footprint. The
  modern reinterpretation for creative use of space and unsurpassed
  driving fun made the MINI the original in the premium segment of small
  cars when it was launched in 2001. Today, the MINI brand is the
  epitome of scintillating driving in the urban traffic environment and
  beyond. In future, the brand will combine electromobility and a unique
  emotional experience with the new MINI Cooper SE. It is based on the
  MINI 3 Door and combines local zero-emission driving with premium
  quality and striking design.</p>
<h4>
  <strong>The classic Mini: an ingenious concept for efficient use of
    space, outstanding safety on the road, and supreme economy. </strong></h4>
<p>Engineering qualities of the highest calibre already served on the
  classic Mini to provide truly outstanding and technically superior
  solutions. The first point is that Alec Issigonis opted for a
  front-wheel-drive concept with the engine fitted crosswise at the
  front. This principle, now well-established as the standard solution
  for compact cars, was admittedly not completely new at the time, but
  had never before been used so consistently to promote driving
  behaviour and the efficient use of space as it was in the classic
  Mini. The specific arrangement of the ten-inch wheels right at the
  corners of the car likewise served to promote both driving behaviour
  and the efficient use of space. Wheelbase measured 2.03 metres or
  79.9", overall length was 3.05 metres or 120.0", width
  measured 1.41 metres or 55.5", and the height of the classic Mini
  was 1.35 metres or 53.1". And the most important point was that
  80 per cent of the space occupied by the car – its “footprint” on the
  road, as it were – was just for the passengers and their luggage.</p>
<p>The body-in-white of the classic Mini weighed a mere 140 kg or 309
  lb. But at the same time the bodyshell offered a standard of torsional
  stiffness quite exceptional back then – stiffness ensured by the two
  sills extending from front to rear, a lightweight tunnel in the middle
  of the car taking up the exhaust system, and the wheel arches.</p>
<p>Extending crosswise from left to right, the robust bulkhead between
  the engine compartment and the passenger cell, a strong crossbar
  beneath the front seats, and the rear bulkhead leading to the luggage
  compartment all contributed to this torsional stiffness. With this
  kind of stability and stiffness built in from the start, Alec
  Issigonis and his team of engineers were able to give the classic Mini
  slender roof pillars and large windows around the passenger cell,
  helping to enhance both all-round visibility and the feeling of space.
  The decision which engine to use in this new small car was no problem,
  with BMC opting for an updated version of the Series A power unit
  already featured in the legendary Morris Minor.</p>
<p>This four-cylinder came with a crankshaft running in three bearings,
  overhead valves operated via tappets and a camshaft at the bottom
  running on the same side as the intake and exhaust ducts. The fuel/air
  mixture was supplied by semi-downdraught carburettors, with an
  electric fuel supply pump being fitted right from the start. Issigonis
  and his team therefore reduced engine capacity to 848 cc and cut back
  engine output to 34 hp at 5,500 rpm. Indeed, this kind of engine speed
  alone was quite unusual at the time, with only thoroughbred sports
  cars achieving continuous engine speed of this standard back in the
  late ‘50s. Yet a further innovation was the arrangement of the
  four-speed manual gearbox beneath the engine and directly between the
  wheels, giving the engine and transmission a shared oil circuit. This
  left enough space beneath the bonnet for the radiator at the side as
  well as the steering and ancillary units.</p>
<h4>
  <strong>The birth of that go-kart experience. </strong></h4>
<p>Issigonis and his team also took a new approach in the transmission
  of power, that is on the drivetrain. Since the propeller shafts used
  up to that time tended to deflect out of line under major steering
  lock, Issigonis decided to use homokinetic joints for the first time
  in an automobile. These joints were made up of a ball bearing
  surrounded by three cages, two of which were connected, respectively,
  with the incoming and outgoing drive shafts. This, in turn, allowed a
  sufficient steering angle without distortion or undue articulation,
  significantly reducing the effect of drive forces on the steering. And
  this, in turn, set the foundation for the go-kart feeling of the
  legendary Mini to this very day.</p>
<p>To reduce the forces acting on the light and compact monocoque steel
  bodyshell, the engineers mounted the entire drivetrain, steering and
  suspension on a subframe. The independent wheels at the rear were also
  mounted on a subframe, giving the classic Mini absolutely excellent
  directional stability. The other components on the suspension likewise
  came with a wide range of technical highlights, Issigonis replacing
  the usual coil, torsion or leaf springs by rubber suspension. To be
  specific, this was a structure made up of two cones with a layer of
  rubber in between. The upper cone was bolted firmly to a subframe, the
  lower rested on the wheel mount. With rubber becoming increasingly
  hard under increasing pressure, this gave the classic Mini a
  progressive suspension set-up. Indeed, the properties of this spring
  system were so good that small telescopic dampers proved to be quite
  sufficient. And to give the dampers a smooth and fine response, they
  were fastened outside on upper wishbones at the front and longitudinal
  control arms at the rear.</p>
<h4>
  <strong>Extra comfort: Hydrolastic suspension and automatic transmission</strong>.</h4>
<p>In 1964 Issigonis placed the emphasis on greater comfort and motoring
  refinement, introducing an early type of self-levelling on the Mini.
  To be specific, this was the new Hydrolastic suspension carried over
  from BMC’s larger saloons and modified for the small car segment. This
  unique suspension came with cylinders roughly the size of a one-litre
  oil can on each wheel comprising the springs and dampers and using a
  frost-resistant water emulsion as the damper fluid. On the Hydrolastic
  system the hydraulic chambers on the front and rear wheel dampers were
  connected to one another by pressure hoses on each side of the car. So
  whenever the front wheel ran over a bump on the road, some of the
  hydraulic fluid was pressed into the “partner” chamber on the rear
  axle, lifting up the body slightly also at the rear (and, of course,
  also in the opposite direction).</p>
<p>While this innovative system provided the basic configuration for
  consistent self-levelling of the car’s body, it never became a lasting
  success and was taken out of production after seven years. Issigonis
  and his team followed the example of larger cars in upmarket segments
  also in other areas, seeking quite often to achieve an even higher
  standard in the Mini. A good example is the automatic transmission
  introduced as an option in 1965 and making the classic Mini one of
  only very few small cars available at the time with such a “luxury”.
  An even more significant factor was that the automatic transmission
  taking up hardly any more space than a conventional manual gearbox
  came with four forward gears, while most luxury cars at the time had
  only three gears.</p>
<p>Sales of the classic Mini exceeded the figure of one million units
  just six years after the car had made its debut. By this time the
  range comprised not only the two original models, the Morris
  Mini-Minor and the Austin Seven, but also a Mini Van, a Mini Pick-Up
  as well as the Morris Mini-Traveller and Austin Seven Countryman
  estate models serving consistently to offer even more space inside the
  car: While the Traveller and Countryman were only 25 centimetres or
  not quite 10" longer than their respective counterparts, they
  were unusually versatile transporters thanks to their wheelbase
  extended by 10 centimetres or 3.9" and their twin doors at the rear.</p>
<h4>
  <strong>Small engine, significant potential for further development.</strong></h4>
<p>John Cooper, the sports car constructor who recognised the great
  potential of this revolutionary small car very early on, is the man we
  must thank for giving the engine of the Mini originally cut back
  intentionally to 34 hp a lot more power just two years after the car
  made its debut. Engine capacity of the GT model built in a small
  series at Cooper’s initiative was increased to 997 cc, with stroke up
  from 68.3 to 81.3 millimetres (2.69–3.20") and bore down from
  62.9 to 62.4 millimetres (2.48–2.46"). The compression ratio was
  raised from 8.3 to 9.0, further features being the larger intake
  valves and dual carburettors.</p>
<p>The exhaust opening was likewise enlarged and the crankcase
  reinforced to take up the extra power of the engine.</p>
<p>Cooper also changed the transmission ratio of the individual gears in
  order to give the car a higher speed in each gear, the first Mini
  Cooper with its 55 hp power unit now reaching a top speed of 136 km/h
  or 84 mph as opposed to the “regular” 120 km/h or 75 mph. And being a
  conscientious man, Cooper also upgraded the car’s brakes, fitting
  seven-inch Lockheed disc brakes on the front wheels.</p>
<p>The Mini Cooper S introduced in 1963 soon proved that even with these
  modifications the four-cylinder had not yet reached its limit. This
  time engine capacity was increased to 1,071 cc, providing maximum
  output of 70 hp. Naturally, this extra power also meant higher speed,
  in this case with an increase to 160 km/h or 99 mph, which is why
  Cooper once again upgraded the brakes, increasing disc diameter to
  7.5" and boosting the brake power of the Mini Cooper S by means
  of a brake servo.</p>
<p>The series version of the classic Mini was also upgraded for more
  power in 1967, an increase in capacity to 998 cc giving the engine an
  appropriate boost in maximum torque from 44 to 52 newton-metres (32–38
  lb-ft) and an increase in maximum output by 4 hp to 38 horsepower.
  This version of the four-cylinder was introduced from the start on the
  sister model of the classic Mini launched in 1969, the new Clubman, as
  the car was called, being 11 cm or 4.3" longer and the Estate
  version measuring exactly 3.40 metres or 133.9" in length. Width,
  height and wheelbase, on the other hand, were exactly the same as on
  the classic Mini.</p>
<p>A further new model introduced at the time as the successor to the
  Mini Cooper was the Mini 1275 GT, the top model in the Clubman series
  powered by a 59-hp 1.3-litre four-cylinder. This engine was later also
  featured in the classic Mini and was soon upgraded to an even more
  significant 63 hp. The 1.0-litre nevertheless remained in the range
  until 1992, after which all models were equipped with the 1.3-litre
  fuel injection engine already featured since October 1991 in the Mini
  Cooper and as of August 1994 also in the Mini, above all due to
  growing requirements in emission management.</p>
<h4>
  <strong>Making a new start with traditional values.</strong></h4>
<p>Considered simply on paper, the MINI Cooper and the MINI One bringing
  back the famous brand in 2001 had hardly any substantial features in
  common with the classic Mini. Much stricter safety standards,
  significantly greater demands in terms of motoring comfort, and
  brand-new technical potentials allowed and required solutions Alec
  Issigonis and his team would not even have dreamt of in their days.</p>
<p>The MINI and its forefather nevertheless share some fundamental
  highlights and features clearly borne out from the start in the new
  model and expressed by the car’s characteristic design. A further
  point is that the MINI was developed from the start as a revolutionary
  new small car. And like the classic Mini, the new model once again
  featured innovations in technology giving the MINI its unique qualities.</p>
<p>Re-interpretation of traditional values likewise gave the MINI its
  unmistakable character right from the start, building its status as a
  youthful car transcending all social classes and highly desirable the
  world over. The classic Mini in its day made a significant
  contribution in introducing the principle of front-wheel drive and the
  power unit fitted crosswise at the front, making this the standard
  solution for particularly compact cars. The MINI, in turn, likewise
  came with short body overhangs, a long wheelbase, the
  one-wheel-at-each-corner stance and a low centre of gravity as ideal
  ingredients for extremely agile handling. Once again, therefore, the
  MINI re-defined the standard of optimum efficiency in the use of space
  and maximum driving pleasure in such a small car.</p>
<h4>
  <strong>The quantum leap into a new era of technology. </strong></h4>
<p>Implementing this concept, it was obviously essential to use the most
  advanced and sophisticated technology. And clearly, four-cylinder
  power units displacing 1.6 litres, with 16 valves and an aluminium
  cylinder head were exactly the right successors to the Series A
  engines originally featured in the classic Mini.</p>
<p>Where 34 hp was still sufficient in 1959, the right kind of power was
  now 66 kW/90 hp in the MINI One and 85 kW/115 hp in the MINI Cooper.
  And while the classic Mini with its homokinetic joints for conveying
  power to the wheels and rubber springs set new standards in suspension
  technology at its time, the MINI with its McPherson front axle
  featuring axle shafts equal in length and the multi-arm rear axle
  likewise absolutely unique in this segment also introduced a new benchmark.</p>
<p>Disc brakes on all four wheels, the anti-lock brake system including
  CBC Cornering Brake Control and EBD Electronic Brake Force
  Distribution featured as standard also marked this quantum leap into a
  new era. As an option the MINI was also available from the start with
  ASC+T Traction Control and DSC Dynamic Stability Control.</p>
<p>The MINI also took on the top position in its segment right from the
  beginning in terms of passive safety. Indeed, with its extremely
  stable passenger cell, frontal and side airbags as well as optional
  head airbags at the side, the level of safety provided was absolutely
  outstanding. And last but not least, the Tyre Defect Indicator
  likewise featured as standard was an innovation never seen before in
  <br />a small and compact car. As an alternative to its five-speed
  manual gearbox, the MINI was available with infinite CVT automatic
  transmission incorporating a Steptronic function. Using a steel drive
  belt running on dual-conical pulleys, this transmission fed engine
  power through continuously variable transmission ratios to the front
  wheels, while retaining six firm transmission ratios in the Steptronic mode.</p>
<p>A joint control unit for the engine and transmissions served both in
  the automatic and the Steptronic mode to give the driver the ideal
  transmission ratio under all conditions. As an option there were also
  Steptronic switches on the steering wheel enabling the driver to shift
  gears manually without taking his hands off the steering wheel.</p>
<p>It did not take MINI long – to be precise only until January 2002 –
  to move up to an even higher level of driving pleasure, the most
  powerful model in the range ensuring fascinating performance even
  faster than with the classic Mini and far superior to its 70-hp forerunner.</p>
<p>This new high-performance model was the MINI Cooper S powered by a
  120 kW/163 hp four-cylinder compressor engine and featuring both a
  sports suspension and a six-speed manual gearbox as standard. The
  first-ever MINI powered by a diesel engine saw the light of day just
  one year later, the MINI One D providing the most advanced rendition
  of the highly efficient four-seater philosophy which originally led to
  the development of the classic Mini: Displacing 1.4 litres out of four
  cylinders, this all-aluminium power unit featuring common rail fuel
  injection and an exhaust gas turbocharger offered an ample <br />55
  kW/75 hp.</p>
<h4>
  <strong>The new edition of the MINI: From the original to the
    original. </strong></h4>
<p>The modern qualities of the world’s first premium small car were
  emphasised even more emphatically when the new edition of the MINI was
  launched in November 2006. Under the motto “From the original to the
  original”, numerous details shaping the visual appearance of the MINI
  were refined. The sporting virtues of the compact king of curves were
  a particular focus with even more intense highlighting. At the same
  time, protection for the occupants was further optimised.</p>
<p>New, even more powerful and, at the same time, far more efficient
  engines together with the further enhanced suspension technology,
  served to redefine driving fun so typical of MINI. The MINI Cooper S
  with its 124 kW/175 hp power unit and the 88 kW/120 hp MINI Cooper
  models available at market launch from the start thrilled aficionados
  everywhere through their enhanced driving performance combined with
  significantly greater fuel economy and emission values. Both engines
  had a capacity of 1.6 litres, and a twin-scroll turbocharger and
  direct petrol injection were responsible for delivering the high
  output of the MINI Cooper S. The power unit of the MINI Cooper was
  fitted with fully variable valve control. Later on, this was also
  installed in the 1.4 litre engine generating 70 kW/95 hp mounted in
  the MINI One. Turbocharging and common rail direct injection generated
  outstanding efficiency in the diesel engines. The MINI Cooper D
  powered by 82 kW/112 hp was followed in rapid succession by the MINI
  One D generating 66 kW/90 hp and the MINI Cooper SD with 105 kW/143
  hp. Finally, the MINI One powered by a 55 kW/75 hp engine was added to
  the range as an entry-level model. The mantle of elite athlete was
  taken on for the first time by the MINI John Cooper Works with a turbo
  engine packing 155 kW/211 hp and specific suspension technology.</p>
<p>In an appropriate combination on each model, the technologies offered
  as standard included Brake Energy Recovery, Auto Start/Stop, a
  gearshift point indicator, Electric Power Steering, a
  volume-flow-controlled oil pump, as well as on-demand coolant pump.
  All variants of the MINI now come as standard with a six-speed manual
  gearbox, with optional six-speed automatic transmission enabling the
  driver to shift gears manually via paddles on the steering wheel.</p>
<p>The large choice in the engine portfolio was soon augmented by
  exceptional diversity in the MINI model range. Almost exactly one year
  to the day after the launch of the new model generation, the range was
  expanded by the MINI Clubman with a wheelbase extended by eight
  centimetres and a two-part rear door. In 2009, a new generation of the
  MINI Convertible came along. And as if this wasn’t enough, both the
  two-seaters MINI Coupé and MINI Roadster enabled the athletic prowess
  typical of the brand and open-top pleasure to be experienced in a
  particularly purist way from 2011 onwards. In parallel, the MINI
  Countryman presented in 2010 and the MINI Paceman available from 2013
  conquered the premium compact segment. The ALL4 all-wheel drive
  developed specially for MINI was installed in these two models for the
  first time. The system is based on an electromagnetic centre
  differential and this enabled the power to be variably distributed
  between the front and rear axles.</p>
<h4>
  <strong>The latest generation: Even more driving fun, efficiency and
    premium quality. </strong></h4>
<p>In 2014, the current generation of the MINI lined up at the start
  with a renewed evolutionary and advanced design, new drive technology
  and a large number of innovative equipment features. Engines with MINI
  TwinPower turbo technology and also a newly developed gearbox have
  since then increased the sprint capability of the MINI while at the
  same time resulting in reduced fuel consumption. Depending on the
  engine, the standard 6-speed gearbox can be replaced by a 7-speed
  Steptronic gearbox with twin clutch or an 8-speed Steptronic gearbox.
  An additional enhancement to efficiency is provided by the optimised
  weight and the improved aerodynamic characteristics. The option of an
  adaptive suspension is available for the first time. MINI Driving
  Modes is a choice available for the first time in the new MINI.
  Adaptive suspension influences the characteristic curves for the
  accelerator pedal and steering characteristics as well as the shifting
  characteristics of the automatic transmission and the damper tuning.
  The new operating concept comprises an instrument cluster on the
  steering column and optionally a MINI head-up display. The collision
  and pedestrian warning with city braking function, the driving
  assistant and parking assistant, and the reversing camera
  significantly expand the choice of driver assistance systems. Once
  again, the MINI also takes a leading role among competitors in the
  area of networking technology and digital services.</p>
<p>Already in the subsequent year, the model range was again expanded by
  a completely new body version for the MINI. For the first time, the
  British brand has a five-door version in the segment of small cars.
  With its wheelbase extended by 72 millimetres, the MINI 5 Door offers
  passengers in the front significantly more legroom alongside
  comfortable entry and exit. Since 2016, the range in the small-car
  segment has been completed by the new MINI Convertible.</p>
<p>The open-top four-seater is now equipped with an all-electric opening
  and closing mechanism for the fabric roof. An extremely athletic model
  version was also developed for the classic bodywork variant of the
  MINI 3 Door and for the MINI Convertible. The MINI John Cooper Works
  and the MINI John Cooper Works Convertible are each powered by a new,
  170 kW/231 hp turbo engine.</p>
<p>The new MINI generation is represented by two models in the premium
  compact segment. A choice of three petrol and three diesel engines is
  supplied for the new MINI Countryman. The advanced ALL4 all-wheel
  drive system is also available as an option. Series equipment includes
  power transmission to all four wheels in the elite athletes MINI John
  Cooper Works Clubman and MINI John Cooper Works Countryman, which are
  powered by a 225 kW/306 hp turbo engine in the latest version.
  Furthermore, the MINI Cooper S E Countryman ALL4 (combined fuel
  consumption: 2.1 – 1.9 l/100 km; combined electricity consumption:
  13.9 – 13.5 kWh/100 km; combined CO<sub>2</sub> emissions: 47 – 43
  g/km) paves the way for zero-emission driving fun. The first plug-in
  hybrid model from MINI is powered by a three-cylinder petrol engine
  and an electric engine which together generate a combined system
  output of 165 kW/224 hp.</p>
<h4>
  <strong>Electromobility in the MINI style: The new MINI Cooper SE.</strong></h4>
<p>
  <strong> </strong>The MINI brand has now been the epitome of
  scintillating mobility in the urban traffic environment for the past
  60 years. In future, the brand will incorporate local zero-emission
  driving in urban traffic with a unique emotional experience. The new
  MINI Cooper SE (combined power consumption: 0.0 l/100 km; combined
  electricity consumption: 16.8 – 14.8 kWh/100 km; combined
  CO<sub>2</sub> emissions: 0 g/km) will be manufactured in series
  production at the British plant in Oxford from November 2019. This is
  the brand’s first all-electric powered model and it is a genuine MINI
  through and through. The vehicle concept is based on the MINI 3 Door.
  The dimensions, design, available space and interior ambience of the
  new MINI Cooper SE are clearly derived from the conventionally powered
  vehicle. The expansion of the model range by an all-electric version
  was already reflected in the development of this vehicle.</p>
<p>Instead of a petrol or diesel engine, an electric motor is mounted
  under the bonnet of the new MINI Cooper SE. The spontaneous power
  development of the 135 kW/184 hp electric motor, the front-wheel drive
  typical of the brand and innovative Dynamic Stability Control with
  actuator-related wheel-slip limitation assist the new MINI Cooper SE
  in achieving the unmistakeable agility known as the go-kart feeling
  that is perceived here as a particularly intense experience. The
  motor’s model-specific lithium-ion battery permits a range of 235 to
  270 kilometres. The high-voltage battery is configured low in the
  vehicle floor so that there are no restrictions on the volume of the
  baggage compartment compared with a conventionally powered MINI 3 Door.</p>
<p> </p>
<h2>6.   From the Original to the Original.<br />The MINI Design.</h2>
<p>Innovativ, Innovative, unmistakable, stylish – and inspiring time and
  again. Just like the classic Mini, the MINI stands for unique design
  providing brand-new answers to the challenges of its time. Creating
  the classic Mini, constructor Alec Issigonis and his team had
  succeeded in re-defining the entire philosophy of the small and
  compact car in 1959. Developing the MINI, his successors, as it were,
  re-interpreted the concept of maximum interior space on minimum road
  surface in modern, up-to-date style.</p>
<p>The result, created almost four decades apart, was two cars of
  supreme character proudly presenting their unique qualities in a truly
  unmistakable manner. Both back then and today, thrilling driving
  characteristics and irresistible design create one complete unit as
  the sign of distinction of an entire brand. The starting point for the
  design of the classic Mini was a vision following clear targets:
  smaller than all models produced so far by British Motor Corporation,
  the new car was still to provide sufficient space for four occupants
  and their luggage. Clearly, therefore, Issigonis focused on economy of
  space as the fundamental consideration in the development process.</p>
<p>At the same time, he wished to offer an innovative answer to the
  small and compact cars already available on the market in Europe,
  following his principle that a good designer should never ever copy
  the competition.</p>
<h4>
  <strong>A clear vision and the right concept: the foundation for the
    classic Mini. </strong></h4>
<p>To provide as much space as possible for the occupants on the car’s
  very small footprint, even the technical features and components of
  the classic Mini had to be moved together. The ideal concept making
  this possible from the start was of course the engine fitted at the
  front in conjunction with front-wheel drive. But that alone was not
  enough for Issigonis. For while there was enough space for a
  four-cylinder power unit beneath the short bonnet, this was only
  because Issigonis fitted the engine crosswise and placed the gearbox
  beneath the drive unit. Certainly, an innovative interpretation of the
  “form follows function” principle is still one of the decisive factors
  in the design of the MINI to this very day.</p>
<p>Issigonis set forth all these plans and configurations not in long
  documents and studies, but rather in a host of drawings and personal
  sketches. Indeed, he had already succeeded in compensating for his
  rather limited ambition for mathematics at school and university
  through his excellent drawings. And now these drawings became the
  characteristic trademark of this ingenious engineer and constructor.</p>
<p>With just a few strokes of his pencil he was able to create visions,
  illustrate solutions for complicated technical problems, and therefore
  develop greater power of conviction than even the most moving speaker
  in a detailed technical lecture. Issigonis’ almost contagious euphoria
  was also expressed by the fact that he often did his drawing on paper
  table-cloths or menu cards, because his notepad was already full.</p>
<p>One of the legends circulating around the classic Mini is the story
  of a design sketch done by Issigonis on the paper napkin of a hotel
  restaurant later used for the first “official” draft on the drawing
  board in Issigonis’ construction office. In the course of 1958 both
  the exterior and the interior of the Mini took on their final shape.
  Striking features later to become characteristic of the classic Mini
  were the body panel seams between the wings and the bodyshell facing
  to the outside.</p>
<p>The reason for this particular feature was quite simply money:
  welding seams facing to the outside were a lot cheaper in production.
  The second feature typical of cost-oriented production also clearly
  visible from outside was the door hinges on the outside of the doors
  themselves. And the driver who was not able to make do with the
  luggage compartment offering capacity of 195 litres or 6.8 cubic feet,
  was able to quite simply leave the boot lid open – since the lid was
  hinged at the bottom, it served conveniently as a “tray” even taking
  up bulky objects fastened more or less safely in position. Indeed,
  this was not even a secret tip, since high-gloss brochures presented
  this enlarged loading capacity in colourful pictures.</p>
<p>The interior naturally also followed the car’s minimalist philosophy:
  A simple cable served to open the doors and the usual dashboard in
  front of the driver and passenger was replaced in the classic Mini by
  a small shelf. Right in the middle was the centre instrument, the
  speedometer and mileage counter as well as the fuel gauge, with two
  toggle switches for the screen wipers and the lights right below.</p>
<p>Despite numerous detailed changes and modifications, the basic shape
  of the classic Mini remained unchanged for no less than 41 years. In
  the course of time this revolutionary small car became a classic in
  the history of the automobile, a timeless masterpiece chosen in 1995
  by the readers of Autocar, the British car magazine, as the “Car of
  the Century”. Like its driving behaviour, the typical look of the
  classic Mini remained a perfect image of the car’s character over
  years and decades, ultimately providing the starting point for the
  design of the modern MINI.</p>
<h4>
  <strong>Creating the MINI: brand-new, but with unmistakable roots. </strong></h4>
<p>Back in the mid-1990s, shortly after BMW had taken over Rover Group,
  the first plans were considered for a new version of this unique
  compact car. A study of the MINI Cooper was the presented at the 1997
  Frankfurt Motor Show, making it quite clear from now on that this was
  not going to be merely a copy of the classic model, but rather a
  modern interpretation of the Mini concept so rich in tradition.
  Indeed, this concept car combined the classic values of the classic
  Mini with the demands made of a modern automobile on the threshold to
  the 21st century.</p>
<p>A spectacular sports car concept had already been presented at the
  beginning of the year on the occasion of the Monte Carlo Rally. Thirty
  years after the classic Mini had won the Monte Carlo Rally the last
  time, this two-seater, right-hand-drive mid-engined ACV 30
  (Anniversary Concept Vehicle) study definitely hit the headlines not
  just on account of its truly powerful and muscular proportions.
  Rather, the study also made it quite clear how the design features so
  characteristic of the classic Mini – such as the hexagon radiator
  grille and the large round headlights – could be carried over into a
  modern vehicle concept.</p>
<p>So the question is obvious: What would the ideal small car look like
  when carrying forward the ideas and principles of Sir Alec Issigonis,
  that ingenious constructor, from the 1950s into the 21st century, with
  all the technical options and customer preferences of these modern
  times? Looking for an answer to this question was certainly a
  promising undertaking right from the start, particularly as neither
  the drive concept of the classic Mini nor its virtually unchanged look
  had lost any of their charm over a period of approximately four decades.</p>
<p>Precisely this is why the MINI Project Team run originally by Frank
  Stephenson and later by MINI Chief Design Gert Volker Hildebrand
  attached great significance to conveying not only design details, but
  also the fundamental idea from the early years of the classic Mini to
  these modern days of motoring. The MINI was also to be a unique car
  offering ample space for four with their luggage, featuring an
  economical drive concept, and boasting driving and handling qualities
  no other model in this segment was able to offer.</p>
<p>At the same time the development engineers naturally also considered
  the high standard of comfort now taken for granted as well as the most
  demanding safety requirements. The result, obviously, was once again a
  revolutionary new small car oriented in every respect to the needs of
  its times and at the same time developed and manufactured according to
  the quality standards of a leading premium brand.</p>
<h4>
  <strong>Design features and design icons. </strong></h4>
<p>This harmony of the targets set by the development engineers and the
  fundamental values of the concept is reflected in a unique design
  authentically visualising the common character shared by the classic
  Mini and the MINI and borne out by a beautiful play on lines and
  joints, circles and ellipsoids.</p>
<p>With the car measuring 3.63 metres or 142.9" in length, the
  overall layout and proportions, including short overhangs front and
  rear expressing the agile handling of the MINI through its exterior,
  were all retained as a faithful rendition of the classic Mini. The
  classic subdivision of the car into three sections – the actual body,
  the window graphics surrounding the entire vehicle as a kind of band,
  and the roof seeming to hover in space – was taken up again in a
  modern rendition. The shoulder line extends from the headlights across
  the muscular shoulders all the way to the C-pillars, where the roof is
  closer to the body than upfront on the A-pillars. This creates side
  window graphics opening up to the front and clearly emphasising the
  forward-pushing motion and the sportiness of the car.</p>
<p>Features typical of the brand and already unmistakable on the classic
  Mini were also re-interpreted on the new model. As an example, a
  modern rendition of the hexagon radiator grille and the round
  headlights now no longer surrounded by the wings, but rather
  integrated in the engine compartment lid, help to give the MINI its
  typical face so characteristic of the brand.</p>
<p>The side direction indicator surrounds serving on the MINI to
  distinguish the individual model variants, are also acknowledged as
  genuine icons in design. In particular, the side indicators guide the
  eyes of the beholder to the joint on the engine compartment lid of the
  MINI sweeping back at an angle like the joint on the side panels of
  the classic Mini. The rear light clusters standing upright also serve
  once again as a powerful sign of distinction now featuring a
  sophisticated chrome frame on the MINI. Indeed, this is once again a
  clear reminiscence to the classic Mini which always boasted its chrome
  look, consistently rejecting the inundation of plastic in automobile
  design of the ’70 and ’80s.</p>
<p>Last but not least, the very concave, three-dimensional and powerful
  design of the rims again takes up and reflects the style of the
  classic Mini, even if the wheels are now larger, wider, and come on
  runflat tyres.</p>
<p>The interior of the MINI is likewise unmistakable in its design, the
  Centre Speedo in the middle of the dashboard bringing back a
  characteristic feature of the classic Mini and enhancing this look to
  create a truly unique design element. Up to 1968 the speedometer on
  the classic Mini was also a central instrument which, through its
  looks alone, provided decisive inspiration for designing the surrounds
  on the MINI’s control units and switches.</p>
<p>Further, unique highlights come from the round air vents and the
  elliptic main elements on the door linings reflecting the design
  language of “circular elements” so typical of the MINI and also to be
  admired on the exterior. More than ever before, the current fortes of
  the MINI come out on the design of the latest model generation
  introduced in the autumn of 2013. Again following the philosophy of
  “From the Original to the Original”, both the basic design and the
  unique details of the car were revised and upgraded in the second
  generation in a painstaking, evolutionary process.</p>
<p>The powerful stance of the car on its big and muscular wheels now
  emphasises the sporting character of the MINI even more convincingly.
  The Centre Speedo is even larger than before even, now framed by a
  lighting band, and offers space for the display of a navigation
  system, again providing those unmistakable highlights so typical of
  the brand. Like the classic Mini, the MINI, thanks to its harmonious
  and perfectly balanced overall concept, arouses a feeling of affection
  and almost love at very first sight. To a large extent this is
  attributable to the cleverly integrated codes of “human body
  archetype” design language: Through its proportions and friendly
  mimicry, the MINI arouses the protector’s instincts. The powerful
  shoulders of the car, in turn, exude a sense of safety and security,
  and the body itself is characterised through its softly flowing shapes.</p>
<h4>
  <strong>New opportunities: the MINI Concept. </strong></h4>
<p>Through its design philosophy alone, the MINI allows up-to-date,
  ongoing development of all features so typical of the brand while
  retaining its own, unique character. This starting point also provides
  a wonderful opportunity to carry over the design language so typical
  of MINI to innovative vehicle concepts extending the range and wealth
  of the MINI model family. The idea to present MINI in a new context
  was demonstrated for the first time in a fascinating study in 2005,
  when the MINI Concept made its world debut at the Frankfurt Motor Show.</p>
<p>Presenting this unique study, MINI paved the way to a brand-new
  category of cars re-interpreting the classic shooting brake concept in
  modern style. The MINI Concept therefore took up traditional design
  philosophies already borne out in the 1960s in the guise of the Morris
  Mini-Traveller and the Austin Mini Countryman, applying these
  philosophies to modern-day requirements and therefore presenting new
  options in the body design and functionality of the MINI. Following
  the motto “Travel the World”, the MINI Concept was presented in a
  total of four renditions, each highlighting specific facets of the
  MINI brand and focusing on the place where the cars were being
  presented: In Frankfurt the emphasis was on elegance, at the 2005
  Tokyo Motor Show the concept model highlighted the British origins of
  MINI. At the 2006 North American International Auto Show in Detroit
  the emphasis was on wintersport, and at the 2006 Geneva Motor Show the
  MINI Concept paid tribute to the legendary success of the brand in motorsport.</p>
<p>In all cases the concept car boasted a truly innovative door
  arrangement revolutionising the use of and access to the car’s
  interior: At the rear the designers introduced a Splitdoor
  configuration based on the classic door arrangement of the Morris
  Mini-Traveller and the Austin Mini Countryman. This two-piece rear
  door with each door element hinged far to the outside and opening
  outwards offered particularly generous access to the luggage
  compartment of the MINI Concept – a principle shortly thereafter
  presented for the first time in a production version of the MINI.</p>
<h4>
  <strong>The MINI family grows: introduction of the MINI Clubman. </strong></h4>
<p>The 2007 Frankfurt Motor Show marked the world debut of the MINI
  Clubman which has been enriching the model family ever since. Compared
  directly with the MINI, the MINI Clubman offers 24 centimetres or
  9.45" more body length and 8 centimetres or 3.15" longer
  wheelbase serving entirely to enhance legroom at the rear.</p>
<p>On the MINI Clubman the driver’s and front passenger’s doors are
  supplemented not just by the Splitdoor at the rear, but also by an
  additional opening on the right side of the car. This additional door
  on the right, the Clubdoor opening against the direction of travel
  like a coach door, offers passengers sitting on the rear seats of the
  MINI Clubman comfortable and convenient access to the rear passenger
  area. In its side view the MINI Clubman is characterised by a dynamic
  wedge shape created through the interplay of the shoulder line rising
  up slightly to the rear and the horizontal roofline.</p>
<p>Up the A-pillars, the MINI Clubman is identical to the “regular”
  MINI. It then gains its unique look through its longer wheelbase and
  longer roofline extending straight back to the steep rear end.</p>
<p>Yet a further special feature is the slight increase in the roof
  flanks extending on both sides from the A- all the way to the
  C-pillars along the entire length of the roof and referred to as the
  Dune Line. This gives the roofline a truly exciting, eye-catching
  “sweep” and raises the height of the car’s flank by approximately two
  centimetres. As a result, the proportions of the MINI Clubman are
  particularly smooth and well-balanced also from the side.</p>
<p>Like the classic Mini, the MINI is also available with contrasting
  colours on the roof – and indeed, this particular sign of distinction
  is of great significance on the MINI Clubman, where, apart from the
  roof, the C-pillars also come in the contrasting colour ordered by the
  customer to give the Splitdoor at the rear an additional optical
  effect. Ultimately this gives the car a very compact look at the rear
  and adds to its individual, unique appearance on the road.</p>
<h4>
  <strong>MINI Convertible: consistently open, MINI all the way. </strong></h4>
<p>The open-air model of the brand is a genuine MINI but at the same
  time a truly unique character. The first new MINI Convertible was
  presented at the 2004 Geneva Motor Show three years after the closed
  MINI, but naturally with the same unmistakable design features. Apart
  from the soft roof combining the proportions typical of MINI when
  closed with a unique silhouette, the four-seater boasted a number of
  other features typical of a genuine Convertible. The waistline rising
  towards the end of the car, for example, was accentuated from the
  start by a chrome bar all round the vehicle, the steep windscreen was
  just as characteristic as the chrome-plated rollbar. And at the rear
  the boot lid opening downwards as well as the hinges at the outside
  offered further features reminiscent in their design of the classic
  Mini. The latest edition of the MINI Convertible experienced its first
  summer in 2016. 18 seconds suffice to combine the further enhanced
  driving fun in a MINI with the intense open-air feeling. This is
  facilitated in the new MINI by a fully-automated mechanism for opening
  the roof that is all-electric for the first time making it
  particularly low noise. There is now also a fully integrated rollbar.</p>
<h4>
  <strong>Typically MINI – also in the premium compact segment.</strong></h4>
<p>Just as classical design features were transferred to a modern
  vehicle concept tailored to the requirements of the 21st century, the
  design so typical of the brand was also mapped onto the models of the
  premium compact segment. In 2010, the first MINI was presented with an
  exterior length of more than four metres, five doors and five seats.
  The MINI Countryman conquered new target groups across the world –
  with its unambiguous augmentation of versatility and the inimitable
  style of its design, making it a typical representative of the
  heritage British brand at first glance.</p>
<p>In the latest model generation, the MINI Clubman and the new edition
  of the MINI Countryman bring style typical of the brand into the
  premium compact segment. Reinterpreted and carefully enhanced, they
  also include typical MINI proportions, the characteristic three-way
  split between bodywork, window graphics and roof, the powerful stature
  underpinned by the wheels, and the unique details including the side
  scuttles, a large number of chrome elements, the hexagonal radiator
  grille and the large headlamps.</p>
<h4>
  <strong>Dawn of a new era: The MINI Cooper SE.</strong></h4>
<p>As the first premium small car with all-electric drive, the new MINI
  Cooper SE also defines benchmarks for driving fun geared to the future
  in its design. It is based on the MINI 3 Door and differs from this
  with selective modifications and subtle differentiations from the
  conventionally powered models of the brand.</p>
<p>Powerful proportions, the horizontal vehicle structure, short
  overhangs and wheels positioned at the corners of the car characterise
  the appearance of the MINI Cooper SE. Precisely defined accents point
  to its future-proof drive system. The charging connection is
  positioned above the right-hand rear wheel and this is precisely where
  the tank nozzle is situated in the conventionally powered MINI 3 Door.
  An embossed MINI Electric Logo points to the difference in energy
  supply. Yellow versions of this logo also embellish the familiar side
  scuttles for the side indicators, the tailgate and the radiator
  grille. The central element of the vehicle’s front profile highlights
  the brand-typical hexagonal contour in the MINI Cooper SE, although it
  is shrouded owing to the low requirement of the electric motor for
  cooling air. A yellow trim bar on the grille and the wing-mirror caps
  finished in the same colour complete the model-specific design.</p>
<p>In the same way as the model-specific front grille, the essentially
  closed floorpan and the independent design of the rear apron
  contribute to the reduction of air resistance. The fact that the
  electrically powered MINI does not require an exhaust system, favours
  airflow in the floorpan and at the rear. An aerodynamically optimised
  surface is also highlighted by the optional 17-inch alloy wheels with
  an asymmetric design in the version MINI Electric Corona Spoke 2 Tone.</p>
<h2> </h2>
<h2>
  <strong>7. </strong>
  <strong>The Revolutionary with the Drawing Pad.</strong>
  <br />Sir Alec Issigonis, the father of the classic mini.</h2>
<p>He had already been successful with his own sports cars and he had
  been commissioned on a number of occasions to develop large saloons.
  But his favourite project, as Alec Issigonis made it quite clear, was
  the construction of a simple, extremely functional and very affordable
  small car. So when Issigonis, the Deputy Technical Director of the
  Austin Plant in Longbridge, was requested in late 1965 by Leonard
  Lord, the Chairman of British Motor Corporation (BMC), to develop a
  brand-new and truly innovative car, he was absolutely thrilled and
  knew exactly what he wanted.</p>
<p>The new car was to be smaller than all models built by BMC so far,
  but nevertheless offer sufficient space for four occupants and their
  luggage. A four-cylinder already built by the company was to provide
  the necessary power, while the driving characteristics and the
  all-round economy of the new small car were to set new standards.
  Considering this brief and the demanding requirements to be fulfilled,
  what Issigonis needed was no more and no less than an absolutely
  revolutionary new design – exactly the right job for him and his team.</p>
<p>Back then Alec Issigonis was 51 years old, a seasoned constructor and
  automotive engineer with an unconventional career and an exceptional
  approach to his work. At the time his contemporaries described him as
  an almost pedantic tinkerer and a passionate technician simply
  bursting with enthusiasm. Issigonis did not always do his designs on
  the drawing board in the construction office, but rather opted for
  paper napkins or the little drawing pad he always kept handy to
  present his ideas to his colleagues and staff members during lunch.
  Mathematics he regarded as the “enemy of every creative human being”,
  and with his wealth of ideas, his enthusiasm and his distaste for
  compromises he pushed his team forward to top performance time and again.</p>
<p>
  <strong>After just seven months: test drive in the prototype Mini.
  <br /></strong>Opting for front-wheel drive and the engine fitted
  crosswise at the front with the gearbox directly below, Issigonis
  right from the start created ideal conditions for excellent efficiency
  in the use of space. No less than 80 per cent of the space taken up by
  the Mini, what one might call the car’s “footprint” on the road, was
  exclusively for the passengers and their luggage. Overall length of
  the new car was 3.05 metres or 120.0", and the Mini might indeed
  have been even shorter. But Issigonis had exact ideas and intentions,
  which he presented to his team in a rather unusual manner: He had them
  cut through a model of the Mini right down the middle, then moving the
  two halves apart centimetre by centimetre. And when he finally cried
  out “stop!”, the Mini had reached its ideal length.</p>
<p>Just seven months after the official go-ahead, two prototypes of the
  new small car were ready to go. So Issigonis invited his boss Leonard
  Lord to a test drive he still recalled full of amusement years later:
  “We drove round the Plant, and I was really going like hell. I’m
  certain he was scared, but he was very impressed by the car’s
  roadholding. So when we stopped outside his office, he got out and
  simply said: ‘All right, build this car.’ ”</p>
<p>From this moment on the ongoing development of the Mini in becoming a
  genuine legend was unstoppable. And Issigonis had secured his position
  on the podium as one of the world’s most ingenious and influential
  automobile constructors. The master himself was a bit more reserved,
  making it quite clear that “I didn’t invent the Mini, I built it.”</p>
<h4>
  <strong>Alec Issigonis: straight from a family thrilled by technology.</strong></h4>
<p>Alexander Arnold Constantine Issigonis was born in the Turkish town
  of Smyrna, today’s Izmir, as the son of a Briton of Greek origin and a
  mother from Bavaria, on 18 November 1906. He inherited his great
  interest in technology and machines from his father who, shortly after
  the turn of the century, ran a company for marine engine technology.</p>
<p>In 1922 the family was forced to flee to Malta when the Turkish state
  was established in very hectic turmoil. His father died on the island
  and his mother took him to England where, two years later, young Alec
  was finally able to drive his first car: a Weymann-bodied Singer in
  which he chauffeured his mother through Europe in 1925 in a
  “never-ending series of breakdowns”, as Issigonis recalled later. But
  it was precisely this unforgettable experience which, immediately upon
  returning back home, encouraged him to start a three-year course in
  mechanical engineering at Battersea Polytechnic in London.</p>
<p>Issigonis’ great talent for craftsmanship and his passion for
  designing and drawing new technical concepts proved barely sufficient
  at the time to set off his strong distaste of mathematical theory. So
  he just about managed his final exam, but did not qualify for ongoing
  studies at the college in Battersea. His obvious conclusion was to
  enter professional life as a technical draughtsman and salesman in a
  design office for automotive technology in London. Buying an Austin
  Seven from his first salary, he prepared the car for racing and
  entered his first event in March 1929. In the years to follow
  Issigonis developed his own monoposto in his spare time with design
  and construction features destined to later make him famous: the
  Lightweight Special was absolutely tiny, extremely light, but
  technically progressive – and successful. In 1934 Issigonis joined the
  design and construction team of Humber Ltd., the Coventry-based car
  maker, where he worked on the introduction of independent suspension.
  He proved so good at the job that Morris Motors recruited him
  themselves just two years later on account <br />of his skill in
  suspension development.</p>
<p>During the war Issigonis had no choice but to work on various
  military vehicles, which he nevertheless used as “guinea pigs” for
  technical innovations.</p>
<p>In 1941 Morris launched the Mosquito Project, a compact four-seater
  for the post-war era. And indeed, despite the most challenging
  conditions, Issigonis, reputed to be an all-out workaholic, and his
  the team had the first road-going prototype ready within three years.
  Precisely this model introduced as the Morris Minor in 1948 became the
  most successful car built by the brand in the post-war years.</p>
<p>When Morris and Austin Motor Company merged four years later to form
  British Motor Corporation, Issigonis no longer saw any perspectives
  for his creativity in future. So he started working for Alvis, with
  the intention to develop a luxury saloon. But with the project
  ultimately failing for financial reasons, BMC took Issigonis on again
  in 1955 as their Deputy Technical Director at the Austin Plant in
  Longbridge. Here Issigonis was to develop a number of new model series
  for the small, medium-sized and upmarket segments to secure the future
  of what was then Europe’s largest car maker. Since particularly the
  small car project was acknowledged as very urgent due to the Suez
  Crisis, the new model made its debut in 1959 as the Morris Mini-Minor
  and the Austin Seven. Large models only came later, with the four-door
  Morris 1100 midrange model entering the market three years later and
  the very spacious Austin 1800 in 1964.</p>
<h4>
  <strong>Career and knighthood: honoured for his lifetime achievement.</strong></h4>
<p>The success of the classic Mini also gave worldwide fame to the car’s
  “father”. In 1961 Alec Issgonis, in his position as Technical
  Director, became a Board Member of Austin Motor Company, and two years
  later he was appointed to the Board of BMC. In 1967 he became a member
  of the Royal Society, the most renowned research society in Britain,
  and two years later the Queen knighted the father of the Mini. Sir
  Alec Issigonis retired in 1971, but remained an advisor to the company
  until 1987. One year later he died on 2 October, shortly before his
  82nd birthday.</p>
<p>To this day this outstanding automotive engineer and constructor
  lives on in countless memories. And the market launch of the second
  generation of the Mini was indeed held exactly on 18 November 2006,
  the 100th birthday of the father of the classic Mini, in the honour of
  this great man.</p>
<p> </p>
<h2>8.   Made in England – then and now.<br />MINI Production
  between past And future.</h2>
<p>The first Mini was an Austin Seven coming off the production line in
  Austin’s Longbridge Plant in Birmingham on 4 April 1959. The team of
  twins was subsequently completed five weeks later, the first Morris
  Mini-Minor leaving the Morris Plant in Oxford on 8 May. The two models
  were presented to the public together for the first time on 26 August
  1959. Despite their different origin, the Austin Seven and the Morris
  Mini-Minor were virtually identical, the only distinctions on the
  outside being their radiator grilles, the wheel caps and body colours:
  The Austin Seven was available in Tartan Red, Speedwell Blue, and
  Farina Grey, the Morris Mini-Minor came in Cherry Red, Clipper Blue,
  and Old English White.</p>
<p>Production at the two plants continued for ten years with the model
  built in Longbridge bearing the name Austin Mini as of 1962. Plant
  Oxford, which had been building cars since 1913, built exactly 602,
  817 units during this period, all of them the basic version of the
  four-seater. All other model variants ranging from the Mini Van
  through the Mini Pick-Up all the way to the Morris Mini-Traveller and
  Austin Seven Countryman were built in Longbridge. In 1969 all
  production activities were concentrated at the Longbridge Plant, with
  the model range being streamlined and Mini becoming the brand name for
  this revolutionary compact car. So the days of the twin brothers (or
  sisters?) were over once and for all.</p>
<h4>
  <strong>A million cars in six years: the MINI repeats the rapid start
    of the classic Mini. </strong></h4>
<p>With the brand being re-positioned in 2001 under the guidance of the
  <br />BMW Group and production of the modern MINI starting as planned,
  it was only obvious that MINI had to move back to Oxford, the plant so
  rich in tradition thus once again becoming the starting point for a
  genuine revolution in the small car market. And like the classic Mini,
  the MINI made a remarkable start into the market exceeding all
  expectations: within just six years, Plant Oxford built no less than a
  million units of the MINI. This was indeed just as long as the classic
  Mini had taken to exceed the one-million mark, but back then
  production was still at two plants.</p>
<p>After 41 years and a production volume of more than 5.3 million
  units, the last classic Mini left Plant Longbridge on 4 October 2000.
  Since the decision to build the modern MINI in Oxford had already been
  taken half a year before, only nine months remained from then on to
  the start of MINI pre-production and just 13 months to the start of
  actual series production. Clearly, therefore, the roughly 2,500
  employees in Oxford at the time and their colleagues from BMW Plant
  Regensburg supporting the modernisation process faced a great
  challenge and a truly tight timetable in making this new start into
  the market.</p>
<h4>
  <strong>MINI production in Oxford according to the strict quality
    standards of the BMW Group. </strong></h4>
<p>The BMW Group had already invested some £ 280 million in the Rover
  Plant in Oxford back in 1996/1997, thoroughly modernising the Bodyshop
  and Final Assembly. Another project also completed back then was a
  state-of-the-art Paintshop, at the time the second-largest
  construction project in Great Britain following the Millennium Dome.
  And now this was followed by further investments amounting to some £
  230 million serving to modernise and re-structure the plant.</p>
<p>All this made Oxford one of the most modern car production plants in
  the world, boasting cutting-edge technology specifically for the
  production of the MINI. No less than 229 production robots were
  installed at the time to build the body-in-white, with a laser
  measuring system serving to check the body of the MINI down to a
  precision of no less than 0.05 millimetres. The Paintshop was likewise
  custom-built for the requirements of MINI production, not only
  allowing very precise and environmentally friendly application of the
  paint, but also providing the contrasting paint finish on the roof so
  typical of the MINI Cooper.</p>
<p>Oxford also became the first European car production plant to make
  exclusive use of electrical tools in final assembly, while the KISS
  (Core Production Integrating Management System) serves to fully
  automate communication in the production process by using the most
  advanced information technology. In this process the complete
  production of each individual model is electronically documented from
  the body-in-white all the way to final assembly, again ensuring that
  every MINI complies with the supreme quality standards of the BMW Group.</p>
<p>
  <strong>Team work for premium quality: The MINI Production Triangle.</strong>
  <br />When production of the new edition of the MINI was launched in
  autumn of 2006, the production facilities in Oxford (Bodyshop,
  Paintshop and Assembly), Swindon (Pressings) and Hams Hall (Engine
  Production) were integrated in the MINI Production Triangle for the
  first time. Body panels have been produced in Swindon, some 70
  kilometres west of Oxford, since 1954. Today, pre-assembled body
  components such as lids and doors for the MINI Bodyshop are
  manufactured at Plant Oxford. Since 2001, the plant at Hams Hall near
  Birmingham has been the BMW Group’s Competence Centre for the
  production of four-cylinder petrol engines with a capacity of up to
  2.0 litres. The plant delivers petrol engines directly to Oxford –
  just in time and just in sequence, that is at exactly the right time
  and in the right sequence for final assembly.</p>
<h4>
  <strong>After 60 years: Ten million MINIs produced. </strong></h4>
<p>Capacity that started in 2001 as 300 vehicles manufactured each day
  has now increased to production output of around 1 000 units per day.
  Every 67 seconds, a workforce of 4 500 employees manufactures a MINI –
  each one of them is an ambassador for its idea, its country and its
  zest for life. In 2019, 60 years of the brand’s existence was
  celebrated in Oxford alongside a landmark production anniversary. The
  ten millionth vehicle of the brand rolled off the assembly line at the
  traditional site with an illustrious heritage: a MINI 3 Door from the
  60 Years Edition.</p>
<p>Since 2000, the BMW Group has invested more than two billion pounds
  sterling in its production facilities in the United Kingdom. Recently,
  final assembly was expanded at the MINI Plant Oxford and a new
  paintshop was built. The latest investments have been channelled into
  the MINI Cooper SE. From November 2019, the first all-electric powered
  model manufactured by the brand will be produced at the MINI Plant Oxford.</p>
<h4>
  <strong>Global growth strategy: Expansion of production capacities. </strong></h4>
<p>The models MINI 3 Door, MINI 5 Door and MINI Clubman are currently
  being produced at the MINI Plant Oxford. In order to take account of
  the continuous increase in demand, the BMW Group reached a decision in
  2014 on contracted-out production of MINI models at the contract
  producer VDL Nedcar based in Born, Netherlands. MINI is therefore the
  only automaker to have series vehicles produced under contract
  manufacture in the Netherlands. The BMW Group benefits from the
  logistically advantageous location of the VDL Nedcar plant in the Born
  and its proximity to the British production triangle with locations in
  Oxford, Swindon and Hams Hall. The MINI Convertible and MINI
  Countryman models currently roll off the assembly line in Born.</p>
<p>In addition, the BMW Group and Chinese automobile manufacturer Great
  Wall concluded a joint-venture agreement in 2018. This covers a number
  of areas including the production of all-electric powered MINI
  vehicles for the Chinese market. A joint manufacturing facility is
  also scheduled for construction in the Chinese province of Jiangsu.</p>
<p> </p>
<h2>9.   Individualists united!<br />MINI fans are networked worldwide.</h2>
<p>An active and truly versatile fan community all around the classic
  Mini was already established in the United Kingdom Great Britain, the
  home country of the classic Mini, way back in the 1960s. Right from
  the start, fans expressed their common interest in the car and the
  brand by exchanging knowledge and experience all about the Mini and
  its technical features. Due to the charming character of this small
  compact car, owners of a classic Mini strongly identified right from
  the start with both their car and the brand, sharing this enthusiasm
  in joint drive-aways and regular Mini meetings, with clubs originally
  organised on a local basis spreading wider and wider to bring together
  large regions.</p>
<p>A dynamic club scene also developed quite early on in Germany,
  gaining additional momentum through the re-launch of the brand and the
  introduction of the MINI. In the meantime, thousands of members are
  organised throughout Germany in more than 100 classic Mini communities
  and more than 50 MINI Clubs. Through their wide range of activities,
  these enthusiasts act as authentic ambassadors of the brand and
  competent partners for new fans of both the classic Mini and the MINI.
  Furthermore, MINI enthusiasts joined together to share activities in
  lots of other countries. The international MINI Community is a
  phenomenon without parallel in the world of the automobile. MINI
  owners are individualists and this is reflected in the styling and
  equipment of their vehicles geared to personal style. At the same
  time, they have much in common and this is expressed in exceptionally
  communicative engagement with each other and in enthusiasm for
  technology, motor sport, lifestyle and design.</p>
<h4>
  <strong>MINI enthusiasts come together – online and in the street.</strong></h4>
<p>The Community became increasingly international with the general
  spread of modern means of communication. Upon the introduction of the
  MINI into the market in 2001, the brand was positioned with the same
  standard philosophy and spirit for the first time worldwide in all
  relevant markets. Above all, use of the internet had enhanced the
  options to interact across national borders and continents. Members of
  national MINI online communities foster contact with similar clubs
  throughout the world on the World Wide Web.</p>
<p>As in the past, real-life meetings which, thanks to the use of many
  communication channels and the support of MINI have taken on
  impressive dimensions, are naturally still among the highlights of all
  activities. In 2005, for example, MINI Germany, together with the
  national classic Mini and MINI Clubs, organised the first national
  meeting in Germany for fans of the brand. Back then more than 2,500
  participants travelled to the National Meeting, heading for the
  Loreley Plateau on the River Rhine, where they enjoyed a highly
  entertaining programme with MINI Driver Training, a Design Workshop,
  meetings with Mike Cooper and rally legend Rauno Aaltonen, as well as
  the presentation of new versions of the MINI. A second meeting at the
  Hildesheim Aerodrome in 2008 proved even more successful, at least in
  terms of participation, with twice as many MINI enthusiasts from all
  over Germany attending the event.</p>
<p>The national and international activities in the British club scene
  are even more spectacular. In 1999, for example, more than 50,000
  visitors attended the International Meeting in Goodwood celebrating
  the 40th birthday of the brand. In 2007 269 cars driving through
  Blackpool formed the longest MINI convoy the world has ever seen.
  Indeed, this unique parade was promptly entered in the Guinness Book
  of Records, breaking the former record set up by the MINI Club in
  Vancouver, Canada, when 195 cars had formed a similar convoy. The
  brand’s 50th birthday was celebrated at the MINI United Festival on
  the Formula 1 race track at Silverstone in Britain in 2009. Tens of
  thousands of fans enjoyed a varied mix somewhere between a lifestyle
  party and music festival, show programme and motor-sport action.</p>
<h4>
  <strong>International Mini Meeting: Meeting point for fans of the
    British original for more than 40 years.</strong></h4>
<p>As a supplement to the market-specific activities in a large number
  of countries, the International Mini Meeting (IMM) has been held for
  the past 41 years. The IMM was launched on an initiative by German
  fans of the classic Mini. It was held for the first time in 1978 and
  since then it has developed into the world’s biggest annual event for
  the owners and friends of the classic Mini. Meanwhile, Mini Clubs in
  various European countries have taken on the role of host. At
  intervals of five years, the British homeland of the classic Mini and
  the MINI is the showplace for the IMM.</p>
<p>The focus of attention is always enthusiasm for the classic Mini and
  its exceptional history since 1959. The event is one of the highlights
  in the calendar of the international Mini Club scene. The participants
  undertake journeys over hundreds or even thousands of kilometres in
  order to present their lovingly maintained classic Mini or
  individually styled MINI to other enthusiasts, and to enjoy the
  togetherness experience of an exceptionally active community.</p>
<h4>
  <strong>Happy invasion: MINI Takes The States.</strong></h4>
<p>Since 2006, MINI has been conquering the USA every two years. The
  rally MINI Takes The States is a happy invasion by thousands of MINI
  fans with their vehicles. They take part in a fun-loving and exciting
  tour over some 4 000 kilometres across the United States with lots of
  stops at famous sights and in major cities where MINI drivers present
  their vehicles, meet up at informal get-togethers and the massive
  convoy of varied classic Minis and MINIs continues to grow. The
  journey takes drivers along carefully selected routes and through some
  beautiful scenic countryside.</p>
<p>Apart from pure driving fun and the community event, the rally is
  also all about social engagement. A substantial portion of the
  starting fee is transferred to the aid organisation Feeding America,
  which provides meals free of charge for needy Americans. At the MINI
  Takes The States rally, which travelled from Portland in the far North
  West and Orlando in the South East to the meeting point at
  <br />Keystone / Colorado in the Rocky Mountains during the summer of
  2018, donations for around 1.1 million meals were collected. The next
  MINI Takes The States Event will be held in 2020.</p>
<p> </p>
<h2>10. The car for all classes with<br />the qualities of a
  star.<br />MINI as a member of society.</h2>
<p>Alec Issigonis saw the Mini from the start as a car for everybody –
  for all kinds of drivers and all social classes. He therefore sought,
  through the car he had created, to solve the everyday problems of
  individual mobility. With this in mind, the compact and economical
  Mini was exactly the right answer for increasingly dense traffic in
  the inner city and for the concerns at the time about the reduction of
  oil supplies following the Suez Crisis.</p>
<p>But soon it became clear that the Mini was much, much more. Its
  concept alone was so convincing that the car was seen and acknowledged
  as a trendsetter. Its sporting qualities made the Mini a genuine
  winner, its charming design made it incredibly popular throughout the
  population. So suddenly the Mini had become <br />a genuine cult, its
  innovative and non-conformist character perfectly reflecting the
  spirit of the 1960s, at a time when progressive concepts, the thrill
  of adventure, and even a certain lack of respect versus conventional
  values dominated the world. This was a car quite different from others
  but nevertheless offering more and providing even more fun – exactly
  the right car at the right time. Very quickly, therefore, fashion
  creators, musicians and other artists were captivated by the unique
  style of the Mini, stars discovering the qualities of the car and the
  world recognising the qualities of the Mini as a star itself.</p>
<p>Launched in 2001, the new MINI, a truly unique car just as popular
  and charming right from the beginning, quickly established a large,
  and, in particular, widespread fan community. All over the world,
  numerous celebrities now enjoy the agile driving pleasure offered by
  this modern and nimble performer. No surprise, therefore, that the
  MINI has already starred as the “leading car” in many Hollywood films.
  And it is also no surprise that the MINI is to be found in the private
  fleets of many famous actors, musicians, fashion designers and other
  stars in show business, society and sport.</p>
<h4>
  <strong>Supported by the Queen herself. </strong></h4>
<p>The classic Mini quickly gained the reputation of a car for everybody
  on all levels of society. While Issigonis still regarded practical and
  economically-minded families seeking sensible mobility at low cost as
  his target group, he was also aiming at all levels of society as
  potential drivers of the Mini. Lord Snowdon, a good friend of Alec
  Issigonis, deserves the honour to have introduced the classic Mini
  into the society in London. One of the first owners of this small
  classic and completely thrilled by the car’s compact dimensions and
  excellent handling, Lord Snowdon soon became a common sight driving
  speedily through the British capital. As the husband of Princess
  Margaret, he obviously used his muscle, making sure that in 1960
  Issigonis had the opportunity to present his small car to nobody else
  but his sister-in-law, Queen Elizabeth herself. So when the Queen took
  her seat next to Issigonis in the Mini, enjoying a lap through the big
  park of Windsor Castle, the classic Mini had really made a Royal breakthrough.</p>
<p>In the years to come the classic Mini became a genuine scene car
  particularly in Great Britain, gaining growing popularity throughout
  all levels of society, in all age groups, and with all nationalities.
  Time and again, prominent artists gave further momentum to the great
  reputation of this small performer. Fashion designers Paul Smith and
  Mary Quant discovered their love for the Mini, stars in the pop and
  rock scene such as The Beatles, Eric Clapton and David Bowie expressed
  a clear pledge to this small athlete from Britain.</p>
<p>Trends destined to soon influence not only the fashion, art or music
  scene worldwide, but also the world of politics and society, came out
  in full power from Swinging London in the 1960s. Paul Smith, who,
  among other achievements, became Britain’s most famous designer of
  men’s fashion by combining classic designs with modern, in many cases
  very bright and almost screaming colours, even created a limited
  Special Edition of the Mini in the 1990s. A unique, one-off Mini
  boasting paintwork created by Smith in his typical multi-colour stripe
  livery became at least as popular as this special series, even though
  it was built only once.</p>
<p>Mary Quant, the style icon of British women’s fashion and the
  inventor of the mini-skirt, was also inspired by the classic Mini.
  Shortly after she received her driver’s licence, she ordered a black
  Mini and later created her own Special Edition characterised by
  features such as the seat upholstery in black-and-white stripes. And
  she was just as thrilled by the new MINI: “A really fashionable, happy
  and smiling car”.</p>
<h4>
  <strong>“Keep on Running!” – the Mini and rock’n’roll. </strong></h4>
<p>The British music scene in the 1960s had the same broad impact as the
  British world of fashion, musicians from Britain presenting that
  unique and unmistakable British style in truly revolutionary songs.
  And with the Mini offering very similar style and character, the stars
  were obviously thrilled by the new car. So bands like The Beatles, The
  Who or The Spencer Davis Group as ambassadors of a new British culture
  gaining growing popularity the world over also helped to promote the
  Mini and its unique image.</p>
<p>The legends and stories all about the Mini and its role as a means of
  transport for the stars remain fascinating to this very day. In 1964,
  for example, John Lennon ordered a Mini although at the time he did
  not even have a driver’s licence. His colleague George Harrison lent
  his Mini to Eric Clapton in 1967 and only got it back three years
  later. And the story about Spencer Davis is that he wrote the biggest
  hit his band ever had while driving through the night in the rainy
  Scottish Highlands on an almost empty tank. That was when, looking at
  the fuel gauge, only one thought went through his mind: “Keep on Running!”</p>
<p>In 1966, the Beach Boys from California in the US took their surfer
  sound on an international tour and posed in front of a Mini Moke in
  the United Kingdom. The picture of the Californian musicians and the
  beach buggy emblazoned with the name of the band went all over the
  world. At around the same time, American band The Monkees reached the
  peak of its popularity. A photo from this era shows guitarist and
  singer Michael Nesmith together with his wife Phyllis looking out
  through the folding roof of a Mini into the camera directed towards
  the couple from above.</p>
<h4>
  <strong>Roll the film: the classic Mini takes care of the “Italian
    Job” and is later followed by the MINI. </strong></h4>
<p>Nobody knows how often the classic Mini served in films and
  television as a means of transport or as the star in the background.
  It is to be admired, at any rate, in the 1966 cult classic “Blow Up”
  and of course in countless TV and cinema appearances by comedian Rowan
  Atkinson better known as Mr Bean. A Mini Moke even starred in the
  James Bond thriller “Live and Let Die”. In 1973, Roger Moore embarked
  on a wild car chase in the beach buggy during his first appearance as
  agent 007. The classic Mini is also one of the very few British small
  cars ever to play a leading role in the cinema, for example in the
  1969 classic “The Italian Job” starring Michael Caine. The whole film
  virtually revolves around only one subject, a wild pursuit through
  Torino with three Mini Coopers. No surprise, therefore, that
  immediately after the film had premiered Rover launched a special
  series of classic Minis finished like the film stars themselves and
  proudly bearing the title of the film. “The Italian Job” came back to
  the silver screen no less than 34 years later, this time starring
  Charlize Theron and Mark Wahlberg in the new version from Hollywood,
  presenting the story of a spectacular gold robbery in even more
  powerful and dramatic style. When “casting” the four-wheeled stars in
  the film the producer’s and director’s choice – obviously! – was to go
  for the new MINI Cooper S now able to present its agility and sporting
  performance not only on the streets of Los Angeles, but even below the
  streets of the city.</p>
<p>A year earlier the MINI Cooper had already shown its qualities as the
  ideal car for wild pursuits in the agents’ comedy “Goldmember”. In
  choosing the stars for his production, script writer and leading actor
  Mike Myers had picked not only an unusual line-up of Hollywood stars –
  ranging from Steven Spielberg to Tom Cruise, Michael Caine, Robert
  Wagner, Gwyneth Paltrow, Kevin Spacey, John Travolta and all the way
  to Beyoncé Knowles and Ozzy Osborne – but also six MINI Coopers in
  Union Jack livery. In the meantime, the MINI Convertible has also made
  its way to Hollywood, winning over the hearts of movie-goers once and
  for all in the year 2007. This was in the comedy “The Heartbreak Kid”,
  in which Malin Akerman and Ben Stiller went on their honeymoon journey
  in a MINI Convertible. Obviously, on the way this open four-seater
  became the scene for all kinds of wonderful debates and amusing
  stories involving the newly-wed on their trip together. A Hollywood
  career is also being pursued by the latest MINI generation. Four MINI
  Cooper S 3 Door models appeared in the science fiction comedy “PIXELS”
  driven by the main protagonists Adam Sandler, Peter Dinklage, Denis
  Akiyama and Josh Gad, with the aim of protecting the world against
  invaders from outer space in the form of video-game characters.</p>
<p> </p>
<h2>11. Small car, great show.<br />MINI Marketing.</h2>
<p>The MINI always hits the headlines wherever it appears – even before
  a new model is introduced into the market. Innovative marketing
  campaigns always good for a surprise and generating great appeal
  present both the MINI brand and the individual models with their full impact.</p>
<p>MINI marketing uses an exceptionally wide range of communication
  channels to establish close contacts with potential target groups.
  Supplementing classic activities in print media, on the radio and
  television, MINI’s marketing experts developed innovative online
  activities right from the start tailored precisely to the modern,
  trend-minded and technology-oriented user of the world wide web and
  taking the options of interactive communication with the public into
  account. This approach empowers MINI to continuously generate new
  momentum in automobile construction and in the world of marketing.</p>
<h4>
  <strong>The classic Mini – the “Most Exciting Car in the World”. </strong></h4>
<p>Innovative, self-confident, charming: right from the start the
  classic Mini clearly presented its exceptional character not only on
  the road, but also in a close dialogue with the public. From the early
  years classic marketing concepts were used consistently to present the
  special features of this revolutionary small car in truly convincing
  style. With a twinkle in the eye, even the very first sales brochures
  emphasised that the whole world had been waiting for the “Incredible
  Austin Seven”, the letter “v” in “Seven” being replaced by the number
  “7”. And the Austin’s sister model, the Morris Mini-Minor, was
  presented just as proudly as the “Most Exciting Car in the World”.</p>
<p>The Mini marketing experts also kept a close eye on the worldwide
  success of television, carefully using this new media also for the
  Mini. Special TV commercials were therefore produced for various
  purposes in the market, in all cases emphasising selected facets of
  the Mini’s character and naturally considering the cultural context of
  the local public. Whether as the perfect solution for congested
  traffic in downtown Paris or as the ideal means of transport to the
  beach in Australia – the Mini was always presented as the right car at
  the right place. Even in a cartoon it proudly presented its
  superiority, full of humour and again with that famous tongue-in-cheek style.</p>
<h4>
  <strong>Making a new start with innovative ideas. </strong></h4>
<p>The re-launch of the brand in 2001 also marked a new beginning in
  marketing carefully prepared in parallel to the development of the car
  as such. The main challenge was to establish MINI as the first premium
  brand in the small car segment, with MINI to be positioned worldwide
  as a unique and fully independent brand in its own right – a brand
  revolving around the concept of enthusiasm and thrilling lifestyle.</p>
<p>These principles of brand management remain unchanged to this day,
  with the MINI characterised by its outstanding product substance and
  progressive technology, emotional design and agile driving behaviour
  as well as almost unlimited options in customising the car. A further
  significant point is finding the right balance of continuity of a
  brand now going back 60 years and its innovative capacities.
  Introducing the MINI, customers the world over for the first time had
  the opportunity to experience premium qualities in a small car. These
  outstanding qualities and features are indeed to be found in every
  model made by the brand, at the same time distinguishing MINI clearly
  from the competition. The same applies to the brand’s appearance in
  public, where all marketing tools follow a unique, consistently
  recognisable style. Graphic elements, colours, the language of
  pictures and the MINI concept conveyed in words and pictures are
  clearly defined. MINI is refreshingly different. Through its openness
  and self-confidence, the brand gains great acceptance, through its
  appearance it arouses curiosity <br />and appeal.</p>
<p>To arouse the attention of the target group in mind right from the
  start prior to the market launch of the MINI, the responsible
  marketing experts have been taking a new approach in communication
  from the beginning. The magazine “MINI international”, for example,
  regularly portrays selected cities around the globe, focusing on their
  particularly creative inhabitants. Apart from classic communication,
  other innovative forms of communication such as “guerrilla marketing”
  have always been implemented right from the start. In 2000, MINI
  <br />was the first car brand to use the internet not only as an
  information source, but also as a positioning medium.</p>
<h4>
  <strong>Always good for a surprise: Creative campaigns with powerful
    impact. </strong></h4>
<p>In 2013, the brand continued the tradition of unconventional and
  humorous promotions in a broad range of communication channels with
  the campaign to promote the market launch of the new MINI. The launch
  campaign kicks off centred around elaborately produced TV commercials.
  Tongue-in-cheek stories showcase the unique driving fun offered by the
  brand as well as the powerful emotional bond established between
  drivers and their MINI. A familiar co-star with the fans of the brand
  will appear alongside the brand new MINI: the English Bulldog Spike.
  Individual lifestyle, enthusiasm for driving fun, innovative
  technology and a sense of quirkiness are highlighted in the TV
  commercial, which is shot with various endings. On his first trip in
  the new MINI, bulldog Spike gets to know and appreciate all the main
  strengths of the newest member of the British small car family.</p>
<p>The MINI Design Team also created a sensation with some exceptional
  happenings at Milan’s Salone del Mobile in 2013. Das MINI Design Team
  staged the MINI Paceman as a dynamic sculpture. The MINI KAPOOOW!
  installation was conceived in two parts in which the MINI Paceman
  broke through spatial boundaries and experienced a transformation of
  materials and forms. Athletic agility empowered the MINI Paceman to
  make the leap into a universe where colours and materials undergo
  transformation and open up unimaginable experiential spaces. The first
  phase showed the rear end of the MINI Paceman as a highly dynamic
  sculpture. It was presented as a chrome-plated authentic vehicle and
  then began to undergo metamorphosis. The individual parts of the
  vehicle appeared to fly apart. In the second phase, the MINI Paceman
  broke through a boundary in the middle of the space. In this new
  dimension, the vehicle changed its original form and the front end
  became an idea made of paper. The material of paper was presented as a
  metaphor for “prototyping” in the creative process.</p>
<h4>
  <strong>Powered by a sustainable drivetrain through North, Central and
    South America: With the MINI Cooper S E Countryman ALL4 on the Panamericana.</strong></h4>
<p>The Panamericana is one of the last big automobile adventures. In
  2018, three models of the MINI Cooper S E Countryman ALL4$ with
  plug-in hybrid drives took on an intercontinental road trip along the
  world’s longest north-south road route in order to prove just how
  tough sustainability can be. The journey along the historic dream
  route – 17 000 kilometres from Dallas in the US State of Texas to
  Tierra del Fuego, Argentina – took them through different climate
  zones, across dense jungle and over challenging high-altitude mountain
  passes. Along with well-built highways, the three plug-in-hybrid
  models also had to contend with parts of the route network comprising
  dirt tracks and narrow mountain passes.</p>
<p>In 2018, the spectacular feat showcased MINI and the qualities of the
  electric power unit in those countries where awareness of sustainable
  mobility is only coming slowly to the fore. At the same time, these
  countries are being particularly affected by the consequences of
  climate change.</p>
<p> </p>
<h2>12. Inspiring Character.<br />MINI lifestyle and special editions.</h2>
<p>Creating something very special on the basis of a car already very
  special – this is the hallmark of the special editions, limited
  editions and one-off showpieces built time and again in the last sixty
  years first on the basis of the classic Mini and then on the basis of
  the new MINI. This is not surprising, considering that this unique
  small car has fascinated and inspired artists in all disciplines time
  and again, fashion designers and painters as well as actors and
  musicians showing their creativity in designing and creating very
  special versions of the brand.</p>
<p>No other car has become the object of art and fashion as often and in
  the same diversity as the classic Mini and the MINI. Indeed,
  specialists discovered the potential of the classic Mini very early
  on, adorning the car both outside and inside with exclusive special
  features tailored to individual customer requests. <br />On behalf of
  affluent and prominent customers, they therefore created spectacular
  special models enhancing the cult status of the Mini to an even higher level.</p>
<h4>
  <strong>Mini in noble style: the Wickerwork Look.</strong></h4>
<p>British actor Peter Sellers was one of the first celebrities thrilled
  by the Mini and seeking to live out their sense for exclusive style.
  So giving the originally rather spartan small car particular
  sophisticated features within the interior and finishing the body in
  wickerwork design, Sellers promptly started a new trend. Indeed, this
  design later thrilled Rainier of Monaco to such an extent that he also
  had a classic Mini built in wickerwork trim as his own very special toy.</p>
<p>Other special versions of the classic Mini likewise remained unique,
  one-off models being built for many years to the individual taste of
  their future owners. In fact, it was only in the 1970s that Mini had
  the idea to offer Special Editions straight from the factory in
  response to frequent requests for a truly exclusive model. The first
  car of this kind, the Mini Limited Edition 1000, immediately proved a
  success in 1976. On its 25th birthday in 1984, the Mini for the first
  time appeared as an Anniversary Model, with further Anniversary Models
  then following every five years until production of the classic Mini
  finally ceased in <br />the year 2000.</p>
<h4>
  <strong>Silver and gold on the car’s 40th birthday. </strong></h4>
<p>In the last few years of its production life, the classic Mini again
  attracted great attention on the part of creative artists. In 1997,
  for example, British fashion designer Paul Smith created a one-off
  model boasting unmistakable stripe livery.</p>
<p>A year later Smith designed a Special Edition Mini standing out both
  through its brilliant blue paintwork and straightforward elegance
  within the interior.</p>
<p>Celebrating its 40th birthday, the Mini became the subject of passion
  among an illustrious group of artists, each giving this forever-young
  small performer their very own, truly unique design look. Super-model
  Kate Moss, for example, who had already been driving a classic Mini in
  London for a long time, opted for a cobweb motif, while pop icon Davie
  Bowie had a Mini manufactured all in chrome and <br />with reflecting
  glass surfaces. On the road, however, Bowie decided to stick to his
  regular production model he had bought only recently: “When it comes
  to parking the Mini is like a sandwich when you feel hungry – it is a
  perfectly designed classic”. Actor Michael Caine, to quote another
  example, gave his black Mini a <br />gold bar look alluding to the
  successful film “The Italian Job” in which Caine was involved in three
  Mini Coopers used to transport gold in one of the most spectacular
  pursuits in the history of the cinema.</p>
<h4>
  <strong>A hit right from the start: the new MINI inspires pop
    musicians. </strong></h4>
<p>After the re-launch of the brand, the MINI again attracted the
  attention of fashion designers and many other artists almost over
  night. Celebrating the market launch of the MINI, the musicians of
  Jamiroquai created a one-off showpiece of the new MINI, Jay Kay, the
  group’s singer and a thrilled fan of stylish cars, adorning the MINI,
  among other features, with the group’s logo on its doors and bonnet as
  well as the name “Jamiromini”.</p>
<p>In one of her music videos, Madonna had a MINI Cooper converted for
  offroad use, the car giving up its doors but instead receiving offroad
  tyres and camouflage paintwork. Highlighting the start of sales of the
  first-generation MINI Convertible in 2004, designers at Bisazza, the
  Italian lifestyle label, had the idea to present this open four-seater
  in a dress made of tiny mosaic stones. Indeed, no less than three MINI
  Cooper S Convertibles as well as two fixed-roof models received this
  magnificent look in individual style and colours, with more than
  30,000 glass stones used on each car.</p>
<h4>
  <strong>MINI, fashion, and charity: showing social commitment at the
    Life Ball. </strong></h4>
<p>Joining forces with renowned artists, MINI has been committed for
  twelve years to the largest charity event in Europe, the Life Ball
  held annually in Vienna and generating revenues for national and
  international aids care projects. The event thus serves to support
  projects committed to enlightenment, medical research, and the
  treatment of HIV patients. Contributing to these projects, every year
  MINI has presented a special one-off model from the current portfolio
  finished in unique style by fashion designers.</p>
<p>The succession of Life Ball cars started just a few months after the
  official market launch of the new MINI with a car covered entirely by
  red fabric. A year later a MINI One proudly bearing the autographs of
  numerous celebrities made its appearance at the Life Ball. Since 2003,
  major fashion designers have given the MINI their special touch. The
  first of these designers was Angelo Missoni adorning a MINI Cooper
  with countless flower motifs. In 2004 Gianfranco Ferré gave a red MINI
  Convertible a truly impressive crocodile look, with a MINI Cooper
  Convertible in Donatella Versace’s exclusive blossom look following in
  2005, its interior also highlighting that typical Versace style, with
  gold-coloured seams on the black leather seats and Swarovski crystals
  on the gearshift lever.</p>
<p>In 2006 another MINI Cooper Convertible made its appearance on stage
  at the Life Ball Gala in Vienna, this time in the trendy jeans look of
  the Diesel fashion label. And the 2008 Life Ball MINI, finally,
  proudly came in the provocative pin-up look of lingerie label Agent
  Provocateur. In 2013, Roberto and Eva Cavalli unveiled the Life Ball
  MINI 2013 refined by fashion designer Cavalli. Since 2002 the cars
  provided by MINI have been auctioned after the Life Ball Gala, with
  proceeds going to aids projects.</p>
<h4>
  <strong>Architectural solutions for urban worlds of living: MINI
    defines life in the city.</strong></h4>
<p>“Creative Use of Space” lies at the core of the MINI brand. As early
  as 1959, the classic Mini offered an ingenious solution for one of the
  most pressing problems of that era – urban mobility at an affordable
  price. The solution was a vehicle that made the most of its potential
  and provided maximum driving fun on a minimal traffic footprint. The
  classic Mini demonstrated that even a small car can be exceptionally
  exciting and it went on to influence urban mobility for generations to
  come. Today, one of the biggest challenges in major cities is finding
  attractive and affordable living space. Once again, the solution here
  is: “Creative Use of Space”. Since 2016, the brand has used its
  initiative MINI LIVING to demonstrate how this principle can be
  transferred to urban living space. MINI LIVING adopts <br />a creative
  approach to the challenge in large cities – and presents architectural
  solutions for urban living worlds of the future.</p>
<p>MINI has joined forces with Chinese property developer NOVA Property
  Investment Co. to create the world’s first MINI LIVING building in
  Shanghai. The project is based on an innovative co-living concept.
  MINI is creating a vibrant urban neighbourhood out of a group of six
  buildings right at the centre of the city. This was previously a
  disused industrial complex in an upcoming part of the city’s famous
  Jing’An district. An urban hotspot is rising out of a former paint
  factory with lots of space for working, networking and living. The
  project is developing apartments of different sizes for singles, flat
  shares or families to rent on a short, medium or long-term basis.
  Anything that does not fit into the apartments themselves, whether
  this relates to activities or facilities, can take place or be
  accommodated in the community spaces. Generous lobbies, exhibition
  areas and a food court are an invitation to linger and spend time
  relaxing. The package is completed by gardens, play areas, shops and
  restaurants that will also be accessible to the general public. The
  idea of MINI LIVING is that sharers will get more out of life – to the
  advantage of the residents and the entire city. Digital booking of
  services complements the package. For example, the residents can make
  restaurant reservations, order food, or call up room cleaning and
  service, and book vehicles for shared use. MINI LIVING is
  demonstrating an intelligent approach to space and is also developing
  new opportunities for individual and at the same time communal life in
  the city.</p>
<h2> </h2>
<h2>13. A Question of Style.<br />THE MINI Lifestyle collection.</h2>
<p>Driving fun in the MINI is fascinating. But the unique feeling so
  typical of the MINI goes much, much further. And to express his or her
  passion for unmistakable style also off the road, the genuine
  enthusiast will find lots of options in the MINI Lifestyle Collection.
  This unique Collection comprises fashion, jewellery, accessories and
  lots of lifestyle products which make it easier not only for the MINI
  driver to clearly express his or her individual style. Technology,
  innovation, fun and quality are the primary features offered by the
  MINI Lifestyle Collection. And like the MINI model range, the MINI
  Lifestyle Collection is constantly growing and becoming increasingly
  versatile. New models and new lifestyle products, therefore, enable
  the connoisseur to enjoy the typical feeling of MINI in a growing
  number of situations.</p>
<p>On its route in becoming an international best seller in all classes
  and on all levels of society, the classic Mini in its day already
  inspired the world of fashion time and again. Renowned designers
  created individual, one-off models with exceptional body paintwork and
  interior features. In the 1970s the Mini finally proceeded from the
  garage to the houses of its fans everywhere – as a miniature model for
  the children’s room or as a collector’s item for the display cabinet.</p>
<p>Introducing the MINI, the Company also decided to start the unique
  MINI Lifestyle Collection. And from the beginning, this exclusive
  line-up of outstanding products was characterised by stylish,
  cosmopolitan and highly appealing as well as truly surprising details.
  The MINI Lifestyle Collection takes up the latest exciting trends time
  and again, continuing and enhancing these trends in the typical style
  of the brand.</p>
<h4>
  <strong>MINI all the way: imaginative, versatile, unmistakable.</strong></h4>
<p>In their drafts for the MINI Lifestyle Collection, the most
  outstanding designers focus not only on the latest fashion trends, but
  also on the design language and lines of the various MINI models.
  Indeed, the cars also set the foundation for the various products
  through their colours and materials, helping to create a product
  portfolio typical of the brand and truly versatile in every respect,
  and constantly introducing new ideas to remain absolutely unique. Yet
  a further highlight in <br />the current range is the John Cooper
  Works Collection comprising both fashion products and accessories as
  an expression of the brand’s sporting spirit also beyond the race track.</p>
<h4>
  <strong>The MINI Lifestyle Collection: starring at fashion events and
    on the cinema screen. </strong></h4>
<p>The MINI Lifestyle Collection has already become a highlight in the
  fashion scene and is to be admired regularly at the most outstanding
  fashion events. One of these events is the renowned BREAD & BUTTER
  fashion show in Barcelona, where the MINI Lifestyle Collection has
  already been presented on various occasions. Other, comparable events
  likewise provide the ideal setting time and again for the MINI brand.
  Like the MINI itself, the products in the MINI Lifestyle Collection
  have also made it to the cinema screen, with numerous performances in
  many productions. The MINI Cuckoo Clock and the MINI Baby Racer, for
  example, played important roles in the Disney production Lily the
  Witch – the Dragon and the Magical Book. Together with the leading
  female star Alina Freund, the animated dragon Hector showed his great
  interest in the MINI Lifestyle Collection in this cinema production of
  the famous children’s book. In particular he loved the MINI Baby Racer
  that enabled him to get around in fast and furious style.</p>
<h4>
  <strong>MINI Feeling everywhere – the current MINI Lifestyle Collection.</strong></h4>
<p>A clearly defined language of form, inimitable design and
  high-quality materials are the hallmark of the current MINI Lifestyle
  Collection 2018–2020. It offers a diverse selection of products that
  make the complex everyday routine simpler, more enriched or enhanced,
  and they embody the essence of the MINI brand – even beyond the
  vehicles themselves. The collection includes more than 100 items and
  encompasses clothing through accessories, bags and luggage to articles
  for children and mobility products.</p>
<p>The visual profile of the MINI Lifestyle Collection 2018-2020
  features two new impressive accent colours “Island” and “Coral”. The
  contemporary shade of blue “Island” melds with the exterior colour of
  “Island Blue” from the current MINI Countryman. The bright shade of
  red “Coral” provides the ideal hue to complement this livery and
  defines a fresh accent. The two accent colours are a perfect foil in
  interplay with the basic colours of Black, White and Grey.</p>
<p>The product selection of the current MINI Lifestyle Collection ranges
  from the popular logo T-shirts, polo shirts and sweatshirts, through
  the MINI Logo Patch Sweatshirt Kids with practical kangaroo pocket and
  caps, to bags and suitcases of different sizes. Then there are also
  stylish accessories such as umbrellas, Bluetooth Speakers, watches,
  sunglasses and travel mugs, the MINI Cloth-Bound Notebook, the MINI
  Fountain Pen and the MINI Tea Maker. The range for younger MINI fans
  includes the MINI Bulldog and the MINI Puzzle Set. Juniors can
  experience different versions of driving fun with the MINI Pull Toy
  Car, the remote-controlled MINI Countryman RC and the MINI Tricycle.
  In addition, the MINI 60 Years Lifestyle Collection was created in
  celebration of the landmark anniversary, including special designer
  items in the style of the British brand.</p>
<p>All products in the MINI Lifestyle Collection are marketed worldwide
  through the MINI dealer network.</p>
<p> </p>
<p>
  <sup>Die Angaben zu Kraftstoffverbrauch, CO2-Emissionen,
    Stromverbrauch und Reichweite werden nach dem vorgeschriebenen
    Messverfahren VO (EU) 2007/715 in der jeweils geltenden Fassung
    ermittelt. Die Angaben beziehen sich auf ein Fahrzeug in
    Basisausstattung in Deutschland, die Spannbreiten berücksichtigen
    Unterschiede in der gewählten Rad- und Reifengröße und der
    optionalen Sonderausstattung und können sich während der
    Konfiguration verändern.</sup></p>
<p>
  <sup>Die Angaben sind bereits auf Basis des neuen WLTP-Testzyklus
    ermittelt und zur Vergleichbarkeit auf NEFZ zurückgerechnet. Bei
    diesen Fahrzeugen können für die Bemessung von Steuern und anderen
    fahrzeugbezogenen Abgaben, die (auch) auf den CO2-Ausstoß abstellen,
    andere als die hier angegebenen Werte gelten.</sup></p>
<p>
  <sup>Weitere Informationen zum offiziellen Kraftstoffverbrauch und den
    offiziellen spezifischen CO2-Emissionen neuer Personenkraftwagen
    können dem 'Leitfaden über den Kraftstoffverbrauch, die
    CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen'
    entnommen werden, der an allen Verkaufsstellen, bei der Deutschen
    Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
    Ostfildern-Scharnhausen, und unter <a href="https://www.dat.de/co2/">https://www.dat.de/co2/</a>
    unentgeltlich erhältlich ist.</sup></p>
<p> </p>
<p> </p>
<p>Bitte wenden Sie sich bei Rückfragen an:<br />
  <strong>Presse- und Öffentlichkeitsarbeit</strong></p>
<p>Matthias Bode, Pressesprecher Produktkommunikation MINI<br />Telefon:
  +49-89-382-61742, Fax: +49-89-382-28567<br />E-Mail: matthias.bode@mini.com</p>
<p>Andreas Lampka, Leiter Kommunikation MINI<br />Telefon: +49-
  89-382-23662, Fax: +49 89-382-28567<br />E-Mail: andreas.lampka@mini.com</p>
<p> </p>
<p> </p>
<p>
  <sup>
    <strong>Die BMW Group</strong></sup>
  <br />
  <sup>Die BMW Group ist mit ihren Marken BMW, MINI, Rolls-Royce und BMW
    Motorrad der weltweit führende Premium-Hersteller von Automobilen
    und Motorrädern und Anbieter von Premium-Finanz- und
    Mobilitätsdienstleistungen. Das BMW Group Produktionsnetzwerk
    umfasst 30 Produktions- und Montagestätten in 14 Ländern; das
    Unternehmen verfügt über ein globales Vertriebsnetzwerk mit
    Vertretungen in über 140 Ländern.</sup>
  <br />
  <sup>Im Jahr 2018 erzielte die BMW Group einen weltweiten Absatz von
    mehr als 2.490.000 Automobilen und über 165.000 Motorrädern. Das
    Ergebnis vor Steuern im Geschäftsjahr 2018 belief sich auf 9,815
    Mrd. €, der Umsatz auf 97,480 Mrd. €. Zum 31. Dezember 2018
    beschäftigte das Unternehmen weltweit 134.682 Mitarbeiterinnen und Mitarbeiter.</sup>
  <br />
  <sup>Seit jeher sind langfristiges Denken und verantwortungsvolles
    Handeln die Grundlage des wirtschaftlichen Erfolges der BMW Group.
    Das Unternehmen hat ökologische und soziale Nachhaltigkeit entlang
    der gesamten Wertschöpfungskette, umfassende Produktverantwortung
    sowie ein klares Bekenntnis zur Schonung von Ressourcen fest in
    seiner Strategie verankert.</sup>
  <br />
  <sup>
    <a href="https://pressclub.bmwgroup.net/pressclub/ssob/cp/www.bmwgroup.com">www.bmwgroup.com</a></sup>
  <br />
  <sup>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></sup>
  <br />
  <sup>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></sup>
  <br />
  <sup>YouTube: <a href="http://www.youtube.com/BMWGroupView">http://www.youtube.com/BMWGroupView</a></sup>
  <br />
  <sup>Instagram: <a href="https://www.instagram.com/bmwgroup">https://www.instagram.com/bmwgroup</a></sup>
  <br />
  <sup>LinkedIn: <a href="https://www.linkedin.com/company/bmw">https://www.linkedin.com/company/bmw</a></sup></p>
<div> </div>
<div> </div>
<div>
  <div> </div>
  <div> </div>
  <div> </div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Events,Cooper,Corporate Heritage,Heritage,Lifestyle Products,Press Kit,Product,MINI]]></category>
            <pubDate>Mon, 26 Aug 2019 00:01:00 +0200</pubDate>
            <pp:lastModified>Sun, 25 Aug 2019 22:01:00 +0000</pp:lastModified>
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                        <title>Comeback on the Norisring: the BMW M1 Procar Revival in the warm-up programme for the German Touring Car Masters (DTM).</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/comeback-on-the-norisring-the-bmw-m1-procar-revival-in-the-warm-up-programme-for-the-german-touring-car-masters-dtm/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/comeback-on-the-norisring-the-bmw-m1-procar-revival-in-the-warm-up-programme-for-the-german-touring-car-masters-dtm/</guid><pp:caseid>783628</pp:caseid><pp:summary><![CDATA[Historic motor sport at the Nuremberg city circuit on the first weekend of July – 40 years after its debut on the race track, BMW Group Classic is lining up 14 legendary BMW M1 cars from the Procar Series at the start.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> 40 years after the start of the Procar Series
  launched specially for the BMW M1, the Procar will once again be
  captivating motor-sport fans. As part of the races for the German
  Touring Car Championship (DTM) on the Norisring (5 to 7 July 2019), 14
  BMW M1s will be making a spectacular comeback on the track. This
  racing car was produced in conformity with the Group 4 regulations
  prevailing at the time and Formula 1 drivers and international
  privateer drivers then competed against each other. BMW Group Classic
  has also been able to rekindle the enthusiasm of famous drivers for a
  return to the cockpit of the BMW M1 for the Procar Revival at the
  Nuremberg city racing circuit. Former Formula 1 drivers Jan Lammers
  from the Netherlands and Marc Surer from Switzerland are two
  motor-sport legends who will be lining up at the start. They were
  already darlings of the public in the original Procar races four
  decades ago.</p>
<p>BMW Group Classic is recalling many different memories of the
  extraordinary race-track debut of the BMW M1 with historic motor sport
  in the warm-up programme for the German Touring Car Masters. The
  mid-engined sports car was developed for racing competitions and road
  registration, and launched in autumn 1978. Since delays in the
  production process prevented homologation by the deadline, the
  Managing Director of BMW Motorsport GmbH at the time, Jochen
  Neerpasch, worked together with the Formula 1 managers Max Moseley and
  Bernie Ecclestone to create a completely new race series. A total of
  19 races were carried in the Procar Series in the years 1979 and 1980
  and this developed into an ideal forum for the subsequent success of
  the BMW M1 in other international competitions.</p>
<p>The Procar races carried out as part of the warm-up programme for the
  European Grand Prix rounds gave privateer drivers and talented juniors
  the opportunity to race against the top stars of motor sport in BMW M1
  cars with technically identical engineering. The five fastest drivers
  out of the Formula 1 drivers at the Friday training session qualified
  in each case to race in the BMW M1. Celebrity drivers like Niki Lauda,
  Nelson Piquet, Alan Jones, Jacques Laffite and Emerson Fittipaldi
  loved driving round the thrilling curves with the fast and agile
  mid-engined racer. The BMW M1 generated 470 hp and the driver’s skill
  was the sole factor in determining who was victorious at the end of
  the race – this was instrumental in generating maximum excitement at
  every venue and it helped to make the Procar Series extremely popular.</p>
<p>The overall winner of the first Procar season was Niki Lauda. In the
  following year, Nelson Piquet took first place in the overall
  standings with three wins in succession. The BMW M1 continued its
  motor-sport career in other competitions such as the German Automobile
  Racing Championship and in the American IMSA GTO Championship. As a
  Group 5 racing car with turbocharger for its inline six-cylinder
  engine, an output of up to 1000 hp and imposing spoilers, the car also
  ranked there as one of the most spectacular and successful
  representatives of its era.</p>
<p>The Procar Series remains the most important chapter in the racing
  history of the BMW M1 to this day. 30 years after the debut of the
  mid-engined sports car, a Procar Revival in 2008 attracted fans of
  historic motor sport to the Hockenheimring. This circuit was the
  showplace for a Procar Series race in 1979 and 1980 and a lot of
  former drivers took the opportunity to try their luck competing in the
  BMW M1 once again. Another Procar Revival took place before the race
  for the “Austrian Grand Prix” at the Red Bull Ring in Spielberg two
  years ago. The Austrian Formula 1 circuit is also among those circuits
  where races in the legendary Procar Series were held.</p>
<p>Procar racers are also not being hosted for the first time at the
  Norisring. In the second season of the previous race series, one of
  the Procar races started on the city circuit. At that time, the German
  racing driver Hans-Joachim Stuck won the race ahead of Jan Lammers and
  Marc Surer.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Motorsport,Corporate Heritage,Heritage]]></category>
            <pubDate>Wed, 10 Apr 2019 12:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 10 Apr 2019 10:00:00 +0000</pp:lastModified>
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                        <title>BMW i official partner of Coachella Valley Music and Arts Festival 2019.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/bmw-i-official-partner-of-coachella-valley-music-and-arts-festival-2019-en-ca_20260731082325474/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/bmw-i-official-partner-of-coachella-valley-music-and-arts-festival-2019-en-ca_20260731082325474/</guid><pp:caseid>783643</pp:caseid><pp:summary><![CDATA[Global Superstar Khalid inspires exclusive vehicle design for the electric BMW i Coachella fleet.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich</strong>. BMW i is once again one of the official
  partners of the Coachella Valley Music and Arts Festival in 2019. For
  the last two years, BMW i has been building up to the festival on
  social media with <a href="https://www.instagram.com/explore/tags/roadtocoachella/" target="_blank" title="on instagram"><strong>#roadtocoachella</strong></a> and is also
  showcasing a unique Coachella design for its BMW i models. The
  striking look featuring flames and the image of a wolf is inspired by
  the current album cover of global superstar Khalid.</p>
<p>"The variety of live concerts at Coachella Festival is a great
  playground for creativity. At Coachella, the internationally most
  famous stars of the industry meet the most enthusiastic audience.
  Innovation and inspiration are the values that BMW i shares with the
  iconic festival, making it an ideal partner. We look forward to
  working with the festival and Khalid, one of the most exciting artists
  of contemporary soul music and a passionate BMW driver“, says Stefan
  Ponikva, Head of BMW Brand Experience Shows & Events.</p>
<p>Khalid is one of the most popular artists of his generation. It is
  therefore no surprise that Khalid is one of the headline acts at the
  upcoming Coachella festival. He inspired the festival fleet of
  vehicles for BMW i based on the cover of his new album ‘Free Spirit’.
  The Road to Coachella embodies the Free Spirit mentality of a fun road
  trip with friends to one of the greatest music festivals.</p>
<p>‘I love road-tripping, hopping in my car and driving back home to El
  Paso is 12 hours each way from LA. To me, BMW, especially BMW i8, is
  the embodiment of freedom on the road. I really feel like a free
  spirit when I’m driving and listening to music. I love making music
  that you can crank up and drive to with the windows down’, says Khalid.</p>
<p>Some of the best-known international names will travel to the venue
  with BMW i a day before the festival begins to experience the design
  of the BMW i Coachella fleet for themselves and to explore Palm
  Springs. Follow the hashtag<a href="https://twitter.com/hashtag/RoadToCoachella?src=hash" target="_blank" title="on Twitter"><strong>
  #roadtocoachella</strong></a> to virtually join Paris Hilton, Lena
  Gercke, Laura Marano and other influencers.</p>
<p>In addition to the actual festival programme, there is also something
  special in store for fans of Khalid. Together with BMW i, the singer
  will open a ‘Pit Stop’, where exclusive merchandise will be available
  for purchase. BMW of Palm Springs (3737 E Palm Canyon Dr, Palm
  Springs, CA 92264 USA) will be transformed into a must see fan
  experience away from the festival site with music, a food truck and
  other lifestyle initiatives. Khalid will announce the exact opening
  times himself on social media. </p>
<p>The creative design interpretation of BMW i electric vehicles
  reflects the special, diverse spirit of the festival. Coachella is
  once again taking place at the Empire Polo Club in Indio, California.
  BMW i is supporting the event over the entire period from 12 to 21
  April 2019. Almost 200 acts will thrill thousands of international
  visitors over the two weekends.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Lifestyle Products]]></category>
            <pubDate>Wed, 10 Apr 2019 10:00:00 +0200</pubDate>
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                        <title>BMW i official partner of Coachella Valley Music and Arts Festival 2019.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/bmw-i-official-partner-of-coachella-valley-music-and-arts-festival-2019-en-ca/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/bmw-i-official-partner-of-coachella-valley-music-and-arts-festival-2019-en-ca/</guid><pp:caseid>783630</pp:caseid><pp:summary><![CDATA[Global Superstar Khalid inspires exclusive vehicle design for the electric BMW i Coachella fleet.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich</strong>. BMW i is once again one of the official
  partners of the Coachella Valley Music and Arts Festival in 2019. For
  the last two years, BMW i has been building up to the festival on
  social media with <a href="https://www.instagram.com/explore/tags/roadtocoachella/" target="_blank" title="on instagram"><strong>#roadtocoachella</strong></a> and is also
  showcasing a unique Coachella design for its BMW i models. The
  striking look featuring flames and the image of a wolf is inspired by
  the current album cover of global superstar Khalid.</p>
<p>"The variety of live concerts at Coachella Festival is a great
  playground for creativity. At Coachella, the internationally most
  famous stars of the industry meet the most enthusiastic audience.
  Innovation and inspiration are the values that BMW i shares with the
  iconic festival, making it an ideal partner. We look forward to
  working with the festival and Khalid, one of the most exciting artists
  of contemporary soul music and a passionate BMW driver“, says Stefan
  Ponikva, Head of BMW Brand Experience Shows & Events.</p>
<p>Khalid is one of the most popular artists of his generation. It is
  therefore no surprise that Khalid is one of the headline acts at the
  upcoming Coachella festival. He inspired the festival fleet of
  vehicles for BMW i based on the cover of his new album ‘Free Spirit’.
  The Road to Coachella embodies the Free Spirit mentality of a fun road
  trip with friends to one of the greatest music festivals.</p>
<p>‘I love road-tripping, hopping in my car and driving back home to El
  Paso is 12 hours each way from LA. To me, BMW, especially BMW i8, is
  the embodiment of freedom on the road. I really feel like a free
  spirit when I’m driving and listening to music. I love making music
  that you can crank up and drive to with the windows down’, says Khalid.</p>
<p>Some of the best-known international names will travel to the venue
  with BMW i a day before the festival begins to experience the design
  of the BMW i Coachella fleet for themselves and to explore Palm
  Springs. Follow the hashtag<a href="https://twitter.com/hashtag/RoadToCoachella?src=hash" target="_blank" title="on Twitter"><strong>
  #roadtocoachella</strong></a> to virtually join Paris Hilton, Lena
  Gercke, Laura Marano and other influencers.</p>
<p>In addition to the actual festival programme, there is also something
  special in store for fans of Khalid. Together with BMW i, the singer
  will open a ‘Pit Stop’, where exclusive merchandise will be available
  for purchase. BMW of Palm Springs (3737 E Palm Canyon Dr, Palm
  Springs, CA 92264 USA) will be transformed into a must see fan
  experience away from the festival site with music, a food truck and
  other lifestyle initiatives. Khalid will announce the exact opening
  times himself on social media. </p>
<p>The creative design interpretation of BMW i electric vehicles
  reflects the special, diverse spirit of the festival. Coachella is
  once again taking place at the Empire Polo Club in Indio, California.
  BMW i is supporting the event over the entire period from 12 to 21
  April 2019. Almost 200 acts will thrill thousands of international
  visitors over the two weekends.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events]]></category>
            <pubDate>Wed, 10 Apr 2019 10:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 10 Apr 2019 08:00:00 +0000</pp:lastModified>
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                <pp:imageOriginal>https://content.presspage.com/uploads/3243/87fee979-fdbe-4ce0-b768-51927aa25790/P90343426_highRes_roadtocoachella-with.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90343426_highRes_roadtocoachella-with.jpg]]></pp:imageTitle></item><item>
                        <title>Global Superstar Khalid to Headline BMW i’s 2019 #Road to Coachella Campaign.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/global-superstar-khalid-to-headline-bmw-is-2019-road-to-coachella-campaign/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/global-superstar-khalid-to-headline-bmw-is-2019-road-to-coachella-campaign/</guid><pp:caseid>783502</pp:caseid><pp:summary><![CDATA[Activations include a road trip, custom vehicle art, fan pitstop party in Palm Springs with this year’s music industry breakout star.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Woodcliff Lake, NJ</strong>
  <strong>. </strong>BMW i will once again celebrate the
  #RoadtoCoachella as an official partner of the Coachella Valley Music
  & Art Festival in 2019.  This year’s campaign will feature global
  superstar, Khalid, who joins previous BMW i #RoadtoCoachella
  headliners, renowned composer and music producer Hans Zimmer
  (“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The
  Man lead singer John Gourley as creative partners.</p>
<p> </p>
<p>
  <strong>WHO:</strong>  BMW i and chart-topping global superstar Khalid </p>
<p> </p>
<p>
  <strong>WHAT:</strong> As an official partner of the Coachella Valley
  Music & Arts Festival for the third consecutive year, BMW i is
  returning to the desert with an artist-inspired #RoadToCoachella
  campaign featuring global superstar Khalid.</p>
<p> </p>
<p>On the heels of the April 5 release of Khalid’s sophomore full length
  album, Free Spirit, BMW is bringing the album to life with its
  #RoadtoCoachella campaign that includes multiple activations:</p>
<ul>
  <li>A fleet of custom art wrapped BMW i8 + BMW i3 models, inspired by
    Free Spirit and unveiled by a BMW brand video featuring Khalid.</li>
  <li>A group of hand-selected influencers and VIPs will experience the
    fleet on the #RoadToCoachella drive, and attend the festival,
    documenting their journey in real-time with the campaign hashtag.</li>
  <li>
    <p>#RoadToCoachella Palm Springs pitstop (April 11-14, 12-5pm), an
      immersive, one-of-a-kind experience with a special opportunity to
      connect fans with Khalid:</p>
    <ul>
      <li>Meet + Greet with the top billing performer</li>
      <li>Food Trucks</li>
      <li>Free Spirit Shop</li>
      <li>Artist inspired + BMW bandanas via fan-favorite claw machine</li></ul></li>
  <li>iHeart Radio sweepstakes where one lucky fan will win a Coachella
    weekend including: use of a custom wrapped i8, roundtrip airfare,
    hotel accommodations, festival VIP tickets and parking pass.</li></ul>
<p> </p>
<p>
  <strong>WHEN:</strong>                  </p>
<p>
  <strong>April 11</strong></p>
<p>BMW Influencer Road Trip</p>
<p>Location: Palm Springs, CA to Indio, CA</p>
<p>        </p>
<p>
  <strong>April 13</strong></p>
<p>Khalid x BMW i x #RoadtoCoachella Pit Stop Party Meet + Greet</p>
<p>Location: BMW of Palm Springs 3737 E Palm Canyon Dr</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Lifestyle Products]]></category>
            <pubDate>Tue, 26 Mar 2019 10:00:00 +0100</pubDate>
            <pp:lastModified>Tue, 26 Mar 2019 09:00:00 +0000</pp:lastModified>
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                        <title>Images - BMW Group Classic at the Goodwood Revival 2018</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/images---bmw-group-classic-at-the-goodwood-revival-2018/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/images---bmw-group-classic-at-the-goodwood-revival-2018/</guid><pp:caseid>783447</pp:caseid><pp:summary><![CDATA[Images of the Event "Goodwood Revival 2018" available on the BMW Group Classic Mediaserver from 9th of September 2018.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>From 9th of  September 2018 images of the Event "Goodwood
  Revival 2018" will be available on the BMW Group Classic
  Mediaserver at:  </p>
<p>www.bmwgroupclassic-downloads.com</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Corporate Heritage]]></category>
            <pubDate>Fri, 07 Sep 2018 11:45:00 +0200</pubDate>
            <pp:lastModified>Fri, 07 Sep 2018 09:45:00 +0000</pp:lastModified>
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                <pp:imageOriginal>https://content.presspage.com/uploads/3228/eaff2717-3ea7-4180-b1b6-ec8267fb5dd7/com-templates-1980x1080-230131-af6.jpg?10000</pp:imageOriginal></item><item>
                        <title>Motorsport feeling in the style of the fifties and sixties: the BMW Group Classic at the Goodwood Revival 2018.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/motorsport-feeling-in-the-style-of-the-fifties-and-sixties-the-bmw-group-classic-at-the-goodwood-revival-2018/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/motorsport-feeling-in-the-style-of-the-fifties-and-sixties-the-bmw-group-classic-at-the-goodwood-revival-2018/</guid><pp:caseid>783491</pp:caseid><pp:summary><![CDATA[The tradition-steeped circuit in southern England serves as a stage for the comeback of legendary racing vehicles: classics of the BMW, MINI, Rolls-Royce and BMW Motorrad brands will be presented against the authentic backdrop of a London car dealership.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> For the past twenty years, fans of historic
  motorsports have anticipated and even longed for an event held in the
  south of England in late summer. Memories of the spectacular car and
  motorcycle races that were regularly held on the local circuit between
  1948 and 1966 will be revived in the grounds of Goodwood House, the
  estate of the Duke of Richmond. The Goodwood Revival is regarded as a
  particularly stylish classic event at which historic racing cars,
  often piloted by well-known drivers, are put to the test once again.
  Historic backdrops and an authentic ambience − from the starting grid
  to the outfits of the drivers and teams − await visitors at the
  Goodwood Revival 2018. BMW Group Classic’s appearance is wholly in
  keeping with the 1950s and 1960s. Outstanding classics from the BMW,
  MINI, Rolls-Royce and BMW Motorrad brands will be presented in
  exhibition halls designed in the style of the time on the weekend of 7
  to 9 September 2018. In addition, BMW Group Classic will roll out a
  flotilla of racing cars to the starting grid, including two
  supercharged motorcycles based on the BMW R 57.</p>
<p>Goodwood House is also a great venue and always worth a visit for
  Maria Costello. Just a couple of months ago in July, the successful
  British motorcycle racer appeared at the Festival of Speed, which was
  also organised by the Duke of Richmond. Together with her compatriot
  Mark Wilkes, who is currently leading the Sidecar World Championship
  ranking as a passenger, she piloted a BMW racing combo at the
  legendary Goodwood Hill Climb. However, Maria Costello will be racing
  alone at the Goodwood Revival 2018, as she has been doing on
  racetracks around the world since the 1990s.</p>
<p>
  <strong>From the Isle of Man to Goodwood: Maria Costello and the
    supercharged BMW.</strong></p>
<p>Maria Costello rose to prominence in 1998 as the fastest rider in the
  Manx Grand Prix on the Isle of Man. This competition for newcomers is
  run on the same circuit as the legendary Tourist Trophy, at which the
  Brit already appeared for the first time the following year. In 2004
  Maria Costello entered the Guinness Book of Records with a new track
  record for women on the Isle of Man. And at the Manx Grand Prix the
  following year she was the first woman to secure a place on the
  winner’s podium.</p>
<p>Maria Costello has regularly ridden a BMW S 1000 RR in endurance
  races since 2015. At the Goodwood Revival, she will switch to a
  legendary superbike of yore. The supercharged motorcycle based on the
  BMW R 57 marked a milestone in the racing history of BMW Motorrad. Its
  history is as firmly linked to the long-distance races on the Isle of
  Man as is the career of Maria Costello. In 1939, Georg “Schorsch”
  Meier won the Senior TT at the Tourist Trophy on a supercharged BMW.</p>
<p>The winning streak of the charged Boxer engine continued into the
  post-war period and only ended with a change in regulations that
  banned the use of the supercharger in racing. At the Goodwood Revival,
  Maria Costello will be accompanied on her journey through time on the
  racetrack by top Australian racer Troy Corser. The two-time Superbike
  World Champion will be riding the second supercharged BMW on the
  Goodwood House circuit.</p>
<p>
  <strong>Success on the racetrack: the classic Mini and the “New Class”</strong>.</p>
<p>Among the four-wheeled classics starring at the Goodwood Revival are
  two successful machines from the 1960s. Dating back to 1964, the
  Austin Mini Cooper S Competition reminds us that the stellar racing
  career of the classic Mini is not limited to its three overall
  victories in the Monte Carlo Rally. Later Formula 1 champions such
  Niki Lauda, James Hunt and Jackie Stewart garnered their first
  competition experience at road races in the classic Mini.</p>
<p>The classic Mini is joined by a particularly sporty representative of
  BMW’s “New Class”. With the BMW 1800 TI / SA, the series presented in
  1961 also caused a sensation in touring car racing. The special
  version (SA) of the four-door model is powered by a four-cylinder
  engine that generates a maximum output of 130 HP thanks to twin
  carburettors and increased compression. Only 200 units of the
  exclusive racing variant of this successful model were ever built.</p>
<p>
  <strong>Rarities from the 1950s: Elvis Presley’s BMW 507 and a
    Hollywood-style Rolls-Royce.</strong></p>
<p>BMW Group Classic is presenting fascinating rarities not only on the
  racetrack. The exhibition halls in the style of the traditional London
  car dealership Kevill-Davies & March, visitors will experience the
  glamorous atmosphere that characterised the show and film business of
  the 1950s. The main protagonist of the scene is the BMW 507 that Elvis
  Presley drove during his military service in Germany. The roadster of
  the “King of Rock’n’Roll” was believed lost for decades. After its
  rediscovery it was painstakingly restored and presented to the public
  for the first time in 2016 at the Concours d’Elegance in Pebble Beach.</p>
<p>Another emblem representing the new enthusiasm for luxurious
  locomotion that was ignited in the 1950s is the BMW 503 Convertible
  that will be shown at Goodwood. The four-seater appeared just a few
  months after the two-seater BMW 507 and, like its stablemate, was
  powered by an eight-cylinder engine. The exhibited motorcycles were
  developed by BMW Motorrad for much larger target groups and helped the
  brand to build quickly on old successes in the young Federal Republic
  of Germany as well as in many other countries.</p>
<p>The classic Rolls-Royce and Mini brands also recall the importance of
  British cars for the film industry. For example, visitors will be able
  to see an open Rolls-Royce Silver Cloud. The fashionable four-seater
  played a central role in numerous convertible rides through the
  streets of London in the 1966 British film classic <em>Blow-Up</em>.
  And the classic Mini, which will be shown at the Goodwood Revival
  2008, also has close ties to British film history. The special-edition
  Mini that was custom-made to the highest standards both inside and out
  by London coachbuilder Harold Radford & Co. testifies to the high
  esteem the revolutionary compact car enjoyed among film stars and many
  others. Actor Peter Sellers, for example, once gave his fellow actor
  and partner Britt Ekland a Radford-modified classic Mini.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Corporate Heritage,Heritage]]></category>
            <pubDate>Wed, 29 Aug 2018 20:01:56 +0200</pubDate>
            <pp:lastModified>Wed, 29 Aug 2018 18:01:56 +0000</pp:lastModified>
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                        <title>BMW 3.0 CSL and BMW M1 line up at the start of the Legends Parade for the “Austrian Grand Prix”.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/bmw-30-csl-and-bmw-m1-line-up-at-the-start-of-the-legends-parade-for-the-austrian-grand-prix/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/bmw-30-csl-and-bmw-m1-line-up-at-the-start-of-the-legends-parade-for-the-austrian-grand-prix/</guid><pp:caseid>783588</pp:caseid><pp:summary><![CDATA[Spectacular vehicles and famous drivers will recall the glory days of the German Racing Championship in the 1970s and 1980s in advance of the Formula 1 race in Spielberg – BMW Group Classic is taking part with two historic racing cars in a parade of rivals from yesteryear.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Spielberg.</strong> When the anticipation of the next
  Formula 1 race mingles with the memory of magic motor-sport moments
  from the past, this is the starting gun for the Legends Parade. On
  Sunday 1 July 2018, the pageant of historic racing cars and celebrity
  drivers will once again unfold at the Red Bull Ring in Spielberg,
  Austria. Just before the race to decide the “Austrian Grand Prix”,
  eleven touring-car classics from the 1970s and 1980s will re-live the
  glory days of the German Racing Championship (DRM – “Deutsche
  Rennsport Meisterschaft”) at the Red Bull Ring. BMW Group Classic is
  represented by two exceptional vehicles from its collection at this
  year’s Legends Parade. A mid-engine BMW M1 sports car from 40 years
  ago will be presented alongside a BMW 3.0 CSL, which gained sporting
  fame and fortune as the successful touring car that established the
  brand’s big coupé series launched 50 years ago.</p>
<p>The “Deutsche Rennsport Meisterschaft” was held from 1972 to 1985. It
  quickly developed into Europe’s most important and popular touring-car
  series. Numerous works teams and private racing stables provided some
  spectacular competitions for many years. Although the vehicles
  competing in the races were derived from series models, they were
  strategically tuned for high performance with comprehensive and
  advanced modifications. The race series was also closely associated
  with the names of legendary racing drivers such as Rolf Stommelen,
  Klaus Ludwig, Harald Ertl, Bob Wollek, Jochen Mass, Manfred
  Winkelhock, Markus Höttinger and Hans-Joachim Stuck. For Stuck, the
  years of the German Racing Championship were “quite simply a fantastic period”.</p>
<p>In the initial years, touring cars competed in accordance with Group
  2 regulations, including the BMW 3.0 CSL, which had been specifically
  designed for motor sport. The designation of the two-door coupé was a
  reference to “Coupé, Sport, Lightweight”. The coupé was the top model
  of BMW’s great coupé series launched in 1968 and it was an
  exceptionally successful touring car. A total of six titles were won
  in the European Touring Car Championship with the BMW 3.0 CSL, the
  first being in the debut year 1973. The European Champion at the time
  was the Dutch racing driver Toine Hezemans and this year he will be
  part of the Legends Parade in Spielberg, once again behind the
  steering wheel of the BMW 3.0 CSL.</p>
<p>From 1977, Group 5 vehicles were also represented in the DRM. Four
  years later, this paved the way for the BMW M1 to compete in the
  popular national race series. Impressive spoilers and engine outputs
  of up to 1000 hp made this touring car one of the most spectacular
  phenomena at the German Racing Championship. Prior to this, the
  mid-engine sports car presented in 1978 had generated a sensation in
  the Procar Series created especially for this car. The Procar races
  were held in the warm-up programme before the European Formula 1 races
  in the years 1979 and 1980, with Formula 1 racing drivers of that era
  competing against national sports-car professionals and junior racing drivers.</p>
<p>The BMW M1 from the collection of BMW Group Classic will join the
  ranks of the Legends Parade in Spielberg. Formula 1 driver Christian
  Danner will be behind the steering wheel. During the course of his
  career, Danner also enjoyed success in touring-car motor racing and
  furthermore was one of the drivers who had already become familiar
  with the BMW M1 in the Procar Series. The array of erstwhile race cars
  from the German Racing championship also includes three additional BMW
  motor cars from private ownership, including a BMW 3.6 CSL Alpina.
  Three-times Formula 1 Champion Niki Lauda from Austria will line up at
  the start behind the wheel of this automobile.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Corporate Heritage,Heritage]]></category>
            <pubDate>Thu, 28 Jun 2018 16:34:09 +0200</pubDate>
            <pp:lastModified>Thu, 28 Jun 2018 14:34:09 +0000</pp:lastModified>
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                        <title>BMW Group Electrifies the Los Angeles Auto Show with a to-be-Announced World Debut and the North American Premieres of the BMW i Vision Dynamics, MINI Electric Concept, and BMW i3s.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/bmw-group-electrifies-the-los-angeles-auto-show-with-a-to-be-announced-world-debut-and-the-north-american-premieres-of-the-bmw-i-vision-dynamics-mini-electric-concept-and-bmw-i3s/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/bmw-group-electrifies-the-los-angeles-auto-show-with-a-to-be-announced-world-debut-and-the-north-american-premieres-of-the-bmw-i-vision-dynamics-mini-electric-concept-and-bmw-i3s/</guid><pp:caseid>783282</pp:caseid><pp:summary><![CDATA[Additional featured vehicles include the World Premiere of the first-ever BMW M3 CS, and the North American Premiere of the BMW 8 Series Concept.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Richmond Hill, ON.</strong>  Reinforcing its commitment to
  offer 25 electrified models –12 of which will be purely electric – by
  2025, BMW Group will showcase five electric vehicles at the 2017 Los
  Angeles Auto Show including the North American premieres of the
    <strong>BMW i Vision Dynamics, MINI Electric Concept, BMW
  i3s</strong>, and a World Premiere vehicle that will be shown during
  the <strong>BMW Group press conference on Wednesday, November 29 at
    8:50 a.m. PST at the BMW Stand in the Los Angeles Convention Center.
  </strong>The press conference will be livestreamed on <span>
    <a href="http://www.bmwusanews.com/">www.BMWUSANews.com</a></span>.</p>
<p>In addition, the BMW M3 CS will make its world premiere, and the BMW
  8 Series Concept and the BMW 6 Series Gran Turismo will make their
  North American premieres. The BMW Concept X7 iPerformance and the
  all-new BMW M5 will also be featured.</p>
<p>The <strong>BMW i Vision Dynamics</strong> is an all-electric,
  emission-free four-door Gran Coupe that accelerates from 0-100km/h in
  four seconds, has a top speed of over 200km/h with a range of 600
  kilometres. The BMW i Vision Dynamics combines electric mobility with
  the core values of BMW – dynamism and elegance – and demonstrates how
  the product range and design language of BMW i can be further
  incorporated into other models. The new characterization of BMW i’s
  iconic window profile is a standout feature of the BMW i Vision
  Dynamics, offering all passengers equally striking views out of the
  vehicle to lend a shared driving experience – a factor that will
  become increasingly relevant as semi- and fully autonomous driving
  become closer to commonplace.</p>
<p>Fully electric vehicles will run across the BMW Group portfolio and
  MINI will showcase its take on future personal mobility in the city
  with the North American premiere of the <strong>MINI Electric
  Concept</strong>. Designed for use in urban areas, this MINI Electric
  Concept vehicle offers a window into how pure-electric day-to-day
  mobility might look in the years ahead. The concept vehicle brings the
  iconic design, city-dwelling heritage and customary go-kart feeling of
  the MINI brand into the electric mobility age. MINI will then present
  an all-electric series-production model in 2019.      </p>
<p>The new <strong>BMW i3s</strong> is a sportier and more powerful
  variant of the BMW i3, the best-selling compact battery-electric
  vehicle in the premium compact segment worldwide since it launched in
  2014. The first ever BMW i3s provides an even sportier interpretation
  of silent mobility with zero emissions and features a high output 184
  hp electric motor that generates peak torque of 199 lb-ft. The BMW i3s
  accelerates from 0-100 km/h in 6.9 seconds and has a top speed of 160
  km/h.The BMW i3s uses a lithium-ion high-voltage battery developed by
  the BMW Group with a cell capacity of 94-ampere hours (Ah). Like the
  BMW i3, the BMW i3s applies the concept of sustainability throughout
  the interior and exterior of the vehicle, incorporating recycled
  plastics, renewable raw materials, natural fibres, and open-pored,
  unbleached eucalyptus wood in the design. The new BMW i3s will be
  available in Canadian showrooms in early 2018. MSRP has been announced
  at starting from $52,350.</p>
<p>The first-ever <strong>BMW M3 CS</strong> will make its world debut
  in Los Angeles. The special-edition model delivers a fine blend of
  high performance and complete everyday practicality. The extensive use
  of carbon fibre-reinforced plastic has kept the BMW M3 CS extremely
  light, around 25 per cent lighter than a standard M3. The M TwinPower
  Turbo technology six-cylinder inline engine yields 453 hp generating a
  peak torque of 443 lb-ft. The BMW M3 CS accelerates from 0-100 km/h in
  just 3.9 seconds and has a top speed of 280 km/h. The BMW M3 CS will
  be available to order starting in second quarter 2018. Pricing will be
  announced closer to market launch.  </p>
<p>The <strong>BMW 8 Series Concept </strong>marks the long-awaited
  return of the BMW 8 Series. The pinnacle of luxury for BMW, the BMW 8
  Series Concept combines razor-sharp dynamics and modern luxury, and is
  a precursor to the BMW 8 Series Coupe that’s scheduled for launch in
  2018. Its exterior brings together the past and the future: the body
  is unmistakably a BMW, but it also displays new design ideas and
  form-building techniques, offering a fresh interpretation of BMW
  styling cues.</p>
<p>The <strong>BMW X7 iPerformance Concept</strong> introduces a new
  model concept for the premium segment that utilizes BMW eDrive
  technology with a BMW TwinPower Turbo petrol engine creating an
  exceptionally efficient and dynamic plug-in hybrid powertrain that
  excels in all driving situations, including running with zero local
  emissions. With a generously-sized, six-person interior, the BMW X7
  iPerformance Concept offers an interior with a state-of-the-art
  infotainment system brimming with connectivity that provides an
  unmatched experience by any BMW past or present. As a result of the
  interplay between precise, pared-down forms and an open sense of
  space, the driver and passengers are immersed in a unique, modern setting.</p>
<p>The all-new <strong>BMW 6 Series Gran Turismo</strong> is offered
  exclusively in the BMW 640i xDrive variant and has a distinct
  coupe-inspired aerodynamic design. Featuring the award-winning BMW
  TwinPower Turbo technology, the six-cylinder inline gasoline engine
  generates maximum output of 335 hp and peak torque of 332 lb-ft,
  accelerating from 0-100 km/h in just 5.3 seconds. The intelligent
  lightweight chassis construction paired to the standard eight-speed
  Steptronic Sport automatic transmission with paddle shifters, improved
  aerodynamics featuring BMW Active Kidney Grille, Air Curtains, Air
  Breathers and active rear spoiler, a double wishbone front suspension,
  and standard rear air suspension create a sporty and dynamic
  experience. The all-new 2018 BMW 640i xDrive Gran Turismo is available
  in showrooms now, with an MSRP of $76,700.</p>
<p>The <strong>BMW M5</strong> has been regarded as the quintessential
  high performance sports sedan since its initial iteration launched in
  1984. The 2018 BMW M5 marks the debut of the first ever M-specific
  all-wheel drive system, M xDrive, which allows the BMW M5 to reach new
  heights of dynamic performance and deliver poise in all driving
  situations. Thanks to a 4.4-litre V8 engine featuring M TwinPower
  Turbo technology, the BMW M5 produces 600 hp and 553 lb-ft of peak
  torque, skyrocketing from 0 to 100 km/h in just 3.4 seconds, making it
  the quickest and most agile to date. The 2018 BMW M5 will be available
  in showrooms during first quarter 2018, with an MSRP of $113,300.</p>
<p>                                                        -30-</p>
<p>
  <strong>BMW Group in Canada</strong></p>
<p>BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
  subsidiary of BMW AG and is responsible for the distribution of BMW
  luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
  and MINI. BMW Group Financial Services Canada is a division of BMW
  Group Canada and offers retail financing and leasing programs and
  protection products on new and pre-owned BMW and MINI automobiles, as
  well as retail financing for new and pre-owned BMW Motorcycles. A
  total network of 48 BMW automobile retail centres, 20 BMW motorcycle
  retailers, and 30 MINI retailers represents the BMW Group across the country.</p>
<p>
  <strong> </strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>For more information, please contact: </strong></p>
<p>Marc Belcourt, Director, Corporate Communications</p>
<p>BMW Group Canada</p>
<p>
  <span>
    <span>
      <span style="">905-428-5078<a href="#" style="border: currentColor;width: 16.0px;height: 16.0px;vertical-align: middle;" title="Call: 905-428-5078"></a></span></span></span> / <span>
    <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></span>
                                  </p>
<p> </p>
<p>Rob Dexter, Product and Technology Specialist</p>
<p>BMW Group Canada</p>
<p>
  <span>
    <span>
      <span style="">905-428-5447<a href="#" style="border: currentColor;width: 16.0px;height: 16.0px;vertical-align: middle;" title="Call: 905-428-5447"></a></span></span></span> / <span>
    <a href="mailto:robert.dexter@bmwgroup.ca">robert.dexter@bmwgroup.ca</a></span></p>
<p> </p>
<p>Barb Pitblado, Manager, Corporate Communications</p>
<p>BMW Group Canada  </p>
<p>
  <span>
    <span>
      <span style="">905-428-5005<a href="#" style="border: currentColor;width: 16.0px;height: 16.0px;vertical-align: middle;" title="Call: 905-428-5005"></a></span></span></span> / <span>
    <a href="mailto:barb.pitblado@bmwgroup.ca">barb.pitblado@bmwgroup.ca</a></span></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Barb Pitblado<br>Tel: +1-905-428-5005<br>E-mail: <a href="mailto:barb.pitblado@bmwgroup.ca">barb.pitblado@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Concept Vehicles &amp; Design,F90,M5,i3,I01,Product,BMW,BMW M]]></category>
            <pubDate>Fri, 24 Nov 2017 17:12:20 +0100</pubDate>
            <pp:lastModified>Fri, 24 Nov 2017 16:12:20 +0000</pp:lastModified>
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                        <title>“On a Mission”: BMW X3 goes to Mars. Global campaign for new BMW X3 uses innovative virtual reality to showcase passion and dedication.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/on-a-mission-bmw-x3-goes-to-mars-global-campaign-for-new-bmw-x3-uses-innovative-virtual-reality-to-showcase-passion-and-dedication/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/on-a-mission-bmw-x3-goes-to-mars-global-campaign-for-new-bmw-x3-uses-innovative-virtual-reality-to-showcase-passion-and-dedication/</guid><pp:caseid>783352</pp:caseid><pp:summary><![CDATA[The new BMW X3 will be released in November, shortly after its world premiere at the IAA International Motor Show in Frankfurt. An extensive global campaign entitled “On a Mission” will accompany the launch of this successful model. Campaign highlights include a rousing TV spot with extreme athletes and a 360° virtual reality test drive on Mars, with continuation of the campaign in digital channels.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich. </strong>The new BMW X3 will be released in November,
  shortly after its world premiere at the IAA International Motor Show
  in Frankfurt. An extensive global campaign entitled “On a Mission”
  will accompany the launch of this successful model. Campaign
  highlights include a rousing TV spot with extreme athletes and a 360°
  virtual reality test drive on Mars, with continuation of the campaign
  in digital channels.</p>
<p>The “On a Mission” campaign presents the BMW X3 as free-spirited and
  independent, always ready to push the boundaries. The theme of
  venturing off the beaten track and discovering new horizons is
  underlined by the off-road character of the SAV and its
  ground-breaking innovations. A key idea is the passion that transforms
  a job or a hobby into a mission. This appeal to the emotions is a
  common thread throughout the campaign: BMW celebrates people who
  pursue their dreams with relentless passion – people who are on a mission.</p>
<p>“‘On a Mission’ pays tribute to a life full of passion, inner drive
  and true dedication. The BMW X3 brings this dynamic to the automotive
  world and guarantees a thrilling driving experience, no matter where
  your passion takes you,” explains Hildegard Wortmann, Senior Vice
  President Brand BMW.</p>
<p> </p>
<p>
<span>
<span>
<span>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/47008792-020a-4eda-8220-00db4c6cf474/P90278358_highRes_the-all-new-bmw-x3-o.jpg"/></span></span></span></span></span></p>
<p> </p>
<p>
<strong>From idea to media: Big data supports campaign development.</strong></p>
<p>Campaign development started out with a widescale interdisciplinary
  big data analysis that gathered and evaluated information about
  different BMW X3 buyer groups. This allowed BMW to consider the
  interests and media use of its future customers already in the
  creative phase of the campaign. As a result, the BMW X3 campaign
  delivers highly-relevant content that appeals to a young and dynamic
  digital target audience and fits perfectly into their world of
  experience. However, rollout through the appropriate channels is just
  as important as the content itself. Social media and the brand’s own
  online presence will therefore be a priority for “On a Mission”.</p>
<p> </p>
<p>
<strong>On a mission to Mars.</strong></p>
<p>The communications highlight of the campaign is clearly a very
  special test drive: Using virtual reality, the BMW X3 takes customers
  and fans on the world’s first test drive through the breath-taking
  scenery of Mars – quite literally pushing the boundaries. Spectacular
  images and evocative sounds transform the trip to Mars into an
  immersive experience. During a virtual reality drive across the
  atmospheric and ever-changing surface of the planet – reminiscent of a
  Hollywood film – different features of the BMW X3 are presented as
  part of the “BMW Personal Co-Pilot”.</p>
<p>The 360° experience can be enjoyed on all widely-available
  smartphones through YouTube or using VR glasses, and will be
  integrated into the BMW brand’s own online channels. The Mars mission
  will also be shown at selected BMW dealers and branches and integrated
  into brand events and mailings using Google Cardboard.</p>
<p>“With the BMW X3 Mars mission we once again offer our customers and
  fans a unique experience – something completely new they have never
  seen before,” says Uwe Dreher, head of Brand Communications BMW, BMW
  i, BMW M. “For me, that is how marketing should be: surprising,
  modern, with an entertaining wow effect.”</p>
<p> </p>
<p>
<a href="http://www.missiontomars.bmw/">www.missiontomars.bmw</a> (for
  VR devices)</p>
<p>
<iframe allowfullscreen="true" frameborder="0" height="225" src="https://www.youtube.com/embed/WFkhq40z348" width="400"></iframe></p>
<p> </p>
<p>
<strong>TV spot and launch film with real-life extreme athletes. </strong></p>
<p>The TV commercial features protagonists who live for their mission:
  The BMW X3 accompanies Swede Freddie Meadows as he ice-surfs in the
  Arctic; free mountain rider Martin Söderström on his daredevil ride
  across rocky ridges; and extreme campers Fatima Gil and Vicky Vega
  perched on the slopes of steep rock walls. The stunning natural
  surroundings showcase the off-road character and dynamic performance
  of the new BMW X3. That the TV spot uses only real-life extreme
  athletes, not actors, underlines the authenticity and passion of the
  powerful SAV.</p>
<p>The launch film, which will primarily be used for online
  communications, shows photographer Pablo Durana on a tour through the
  Chilean Andes with extreme mountain-biker Trond Hansen. As well as
  highlighting many aspects of the new BMW X3, it also features the
  SPECIALIZED for BMW Turbo Levo FSR 6Fattie mountain bike, an exclusive
  cooperation between BMW and premium bike manufacturer SPECIALIZED.</p>
<p>The TV commercial and launch film also provide the basis for a series
  of short clips that will run in all BMW-brand social media channels
  and digital advertising spaces. In this way, the activities “surfing”,
  “mountain biking”, “camping” and “art” can be targeted towards users
  with those interests to amplify the reach of the BMW X3.</p>
<p>The films’ protagonists are an integral part of all elements of the
  campaign and also appear in the print motifs. In this way, “On a
  Mission” creates a consistent presence with high recognition value
  across all channels. The campaign will also make use of the many
  protagonists’ own social media channels and their vast fan communities.</p>
<p>
<iframe allowfullscreen="true" frameborder="0" height="225" src="https://www.youtube.com/embed/R_s_26fsppo" width="400"></iframe></p>
<p> </p>
<p>
<strong>Unique vehicle configurator for Facebook. </strong></p>
<p>Based on the Facebook Canvas ad, BMW has developed an extensive
  interactive vehicle visualiser, with a level of detail and range of
  functions not previously seen on this platform. Users have fun
  creating their own individual BMW X3 directly in the Facebook app,
  choosing their preferred design line, paint colour, wheel rims and
  interior configuration.</p>
<p>The visualiser consists of 64 nested individual Canvas ads. This was
  a major challenge for both planning and realisation. The visualiser
  will be rolled out through the international BMW Facebook account and
  local BMW markets. The interactive experience ends with an invitation
  to test-drive the new BMW X3.</p>
<p>“The visualiser on Facebook represents a totally new way for us to
  generate leads through social media,” explains Uwer Dreher.
  “Implementation with so many individual Canvas ads was definitely
  complex and challenging. But we are very proud to be able to offer our
  fans this unique feature.”</p>
<p> </p>
<p>
<strong>Mountain bikes and expeditions. </strong></p>
<p>Exciting product collaborations and the BMW brand’s popular
  winter-sports activities, under the name “BMW Mountains”, will further
  enrich the campaign.</p>
<p>BMW Lifestyle and premium bike manufacturer SPECIALIZED will be
  presenting an exceptional mountain bike: a limited special edition of
  the Specialized Turbo Levo, the SPECIALIZED for BMW Turbo Levo FSR
  6Fattie. The two premium brands share a unique passion for sporty
  dynamics, a love of innovative design and technologies, and constantly
  strive to reinvent themselves.</p>
<p>Under the “BMW Mountains” banner, the BMW X3 is supporting the “No
  Man’s Land” expedition of extreme skiers Matthias Mayr and Matthias
  Haunholder, as they attempt to become the first to ski down Mount
  Tyree in the Antarctic. The BMW X3 will be their trusty companion on
  the journey from Buenos Aires to Punta Arenas. Once they reach
  Antarctica, they will cover several hundred more kilometres on skis
  and by kite. BMW will follow the expedition with live feeds and
  stories in its own digital channels. A film about the adventures of
  the two extreme skiers will be released to the general public in 2018.</p>
<p> </p>
<p>
<span>
<span>
<span>
<span>
<span>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3243/9b52205f-537a-411a-b9bf-ab7b9176fbff/P90265958_highRes_the-new-specialized-.jpg"/></span></span></span></span></span></span></span></p>
<p> </p>
<p>
<strong>Successful member of the X family. </strong></p>
<p>BMW created the mid-sized SAV (Sports Activity Vehicles) segment in
  2003 with the BMW X3. More than 1.5 million units of the first two
  model generations have since been sold worldwide. The new BMW X3 is
  now set to continue this success story, with even more striking and
  dynamic styling and a luxurious interior. Like all members of the
  successful X family, it combines outstanding ride quality in all
  terrains with unlimited everyday practicality. The new BMW X3 also
  offers the highest level of connectivity and driver assistance
  systems. Ground-breaking innovations, which BMW combines under the
  name “BMW Personal CoPilot” and which are usually reserved for the
  business and luxury segments, are available in the mid-size class for
  the first time in the new BMW X3. The interior finish has also been
  significantly upgraded. Inside, the new X3 boasts nearly all the
  features of the new 5 Series and impresses with the high level of
  workmanship more familiar from the BMW 7 Series.</p>
<p> </p>
<p>
<strong>Agencies: </strong></p>
<p>Lead – Kirshenbaum (US)</p>
<p>Mars Mission – Serviceplan</p>
<p>Canvas Ad – Jung von Matt</p>
<p> </p>
<p> </p>
<p> </p>
<p>If you have any questions, please contact:</p>
<p>
<strong> </strong></p>
<p>
<strong>BMW Group Corporate Communications</strong></p>
<p>Julian Hetzenecker<br/>Communications BMW Group Sales Germany and
  BMW Group Marketing<br/>BMW Group Business and Financial
  Communications<br/>Telephone: <span style="">+49 89 382 39229<a href="#" style="border: currentColor;width: 16.0px;height: 16.0px;vertical-align: middle;"></a></span>
<br/>Email: <a href="mailto:julian.hetzenecker@bmw.de">julian.hetzenecker@bmw.de</a></p>
<p> </p>
<p>Micaela Sandstede<br/>Press spokesperson BMW Group Sales Germany and
  BMW Group Marketing<br/>BMW Group Business and Financial
  Communications<br/>Telephone: <span style="">+49 89 382 61611<a href="#" style="border: currentColor;width: 16.0px;height: 16.0px;vertical-align: middle;"></a></span>
<br/>Email: <a href="mailto:micaela.sandstede@bmw.de">micaela.sandstede@bmw.de</a></p>
<p> </p>
<p>Media website: <a href="https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en<br/></a>Email:
    <a href="mailto:presse@bmw.de">presse@bmw.de</a></p>
<p> </p>
<p>
<strong> </strong></p>
<p>
<strong> </strong></p>
<p>
<strong>The BMW Group</strong></p>
<p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
  Group is the world’s leading premium manufacturer of automobiles and
  motorcycles and also provides premium financial and mobility services.
  As a global company, the BMW Group operates 31 production and assembly
  facilities in 14 countries and has a global sales network in more than
  140 countries.</p>
<p>In 2016, the BMW Group sold approximately 2.367 million cars and
  145,000 motorcycles worldwide. The profit before tax was approximately
  € 9.67 billion on revenues amounting to € 94.16 billion. As of 31
  December 2016, the BMW Group had a workforce of 124,729 employees.</p>
<p>The success of the BMW Group has always been based on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy.</p>
<p> </p>
<p>
<a href="http://www.bmwgroup.com/">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupview">http://www.youtube.com/BMWGroupview</a></p>
<p>Google+: <a href="http://googleplus.bmwgroup.com/">http://googleplus.bmwgroup.com</a></p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br/>Tel: +1-905-428-5078<br/>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Sales &amp; Finance,Events,3 Series,X3,G01,Product,BMW]]></category>
            <pubDate>Tue, 26 Sep 2017 13:22:54 +0200</pubDate>
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                        <title>Innovative technology for a new legend: the new BMW M8 GTE.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/innovative-technology-for-a-new-legend-the-new-bmw-m8-gte/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/innovative-technology-for-a-new-legend-the-new-bmw-m8-gte/</guid><pp:caseid>783279</pp:caseid><pp:summary><![CDATA[BMW Motorsport presented its new top-of-the-range model for the international GT racing scene at the International Motor Show (IAA) in Frankfurt am Main: the BMW M8 GTE. Before the BMW 8 Series Coupé goes on sale, the race car will compete on the track next season, including in the FIA World Endurance Championship (FIA WEC). It is with this series that BMW Motorsport will also make its return to the iconic 24 Hours of Le Mans (FRA).]]></pp:summary><description><![CDATA[<div class="imported-article"><p> </p>
<ul>
  <li>
    <strong>Technology meets tradition: BMW Motorsport presents the BMW
      M8 GTE at the IAA in Frankfurt.</strong></li>
  <li>
    <strong>Innovative, cutting-edge technology makes the BMW M8 GTE the
      top BMW model in international GT racing.</strong></li>
  <li>
    <strong>The BMW M8 GTE to revive the successful history of BMW at
      the 24 Hours of Le Mans.</strong></li></ul>
<p> <br />
  <strong>Frankfurt. BMW Motorsport presented its new top-of-the-range
    model for the international GT racing scene at the International
    Motor Show (IAA) in Frankfurt am Main: the BMW M8 GTE. Before the
    BMW 8 Series Coupé goes on sale, the race car will compete on the
    track next season, including in the FIA World Endurance Championship
    (FIA WEC). It is with this series that BMW Motorsport will also make
    its return to the iconic 24 Hours of Le Mans (FRA). As such, the BMW
    M8 GTE will be associated with both innovative, cutting-edge
    technology and decades of motorsport tradition. At the IAA, the new
    car was on display in a BMW M Motorsport livery, designed especially
    for this occasion, providing a visual taste of things to come in
    2018. It reflects the close relationship between the development of
    production vehicles and motorsport, and once again underlines the
    degree, to which BMW Motorsport and BMW M belong together.</strong>
  <br /> <br />The BMW M8 GTE enjoyed a successful roll-out on
  1<sup>st</sup> July 2017 at BMW Group Plant Dingolfing (GER) – the
  very place where the production model of the new BMW 8 Series will be
  manufactured. The close link between production and motor racing is
  one of the cornerstones of the development of the BMW M8 GTE. The
  knowledge gained from race outings with the new car in the FIA WEC and
  the IMSA WeatherTech SportsCar Championship (IWSC) in North America
  will be directly incorporated in the development of the production
  model, which is running parallel to the motorsport project.<br />
  <br />“The BMW M8 GTE is our new GT flagship and will go head to head
  with the strong opposition in this sector,” said BMW Motorsport
  Director Jens Marquardt. “For us, the presentation of the
  uncamouflaged car at the IAA is the next important step on the road to
  our first race outing, which we plan to be the 24 Hours of Daytona in
  2018. The FIA WEC and the IMSA series in North America are a top
  competitive environment for our new challenger. With the BMW M8 GTE,
  we are bringing cutting-edge technology to the top international class
  of GT racing, whilst at the same time tying in with our tradition at
  Le Mans. The development of the BMW M8 GTE is on schedule, and we can
  hardly wait to see the car challenging for victories in 2018.”<br /> <br />
  <strong>A new degree of efficiency.</strong>
  <br />The V8 engine with BMW TwinPower Turbo Technology, which is
  restricted by regulations to a capacity of 4.0 litres, has a nominal
  base output of more than 500 hp, depending on the classification. The
  cylinder block and cylinder head are taken from the production engine
  and are produced in the <em>light alloy foundry</em> at the BMW Group
  plant in Landshut (GER). The focus of the development work is on
  achieving the greatest possible efficiency and maximum durability. The
  powerful production engine provides the perfect basis. The power
  transmission in the BMW M8 GTE takes place via a sequential, six-speed
  racing gearbox.<br /> <br />
  <strong>Artificial intelligence gives engineers greater freedom.</strong>
  <br />“Virtual development” plays a central role in the development of
  the BMW M8 GTE. For example, the traction control is being developed
  with the assistance of an artificial intelligence system. Topology
  optimisation with 3D printing gives the engineers far greater freedom
  in their search for innovative and creative solutions for the design
  of the car. Rapid prototyping also allows them to take delivery of a
  new part, as a usable prototype, just 24 hours after the virtual development.<br /> <br />
  <strong>Motor racing and production go hand in hand – design similarities.</strong>
  <br />Racing and production engineers closely worked together within
  the framework of the BMW M8 GTE project. For instance, consistent
  lightweight design also plays a crucial role in the development of the
  new GT sports car. A significant weight reduction is achieved through
  the extensive use of ultra-light CFRP components. At a length of 4,980
  mm and a width of 2,046 mm, the car weighs just 1,220 kilograms. The
  design of the BMW M8 GTE also reflects the close relationship to the
  BMW 8 Series and the BMW M8. This is particularly apparent in the same
  roof line and the design of the front and rear lights. <br />
  <br />
  <strong>Peak performance in aerodynamics development.</strong>
  <br />Work on the aerodynamics of a new race car is as time-consuming
  as it is indispensable. As such, it is all the more important for the
  BMW engineers to be able to work on the chassis of the BMW M8 GTE with
  maximum efficiency from the outset. A new algorithm allows a
  significant increase in CFD calculations, thus making it possible to
  use greater computing power to clearly increase the number of possible
  simulations, before progressing to the wind tunnel. Here, BMW
  Motorsport uses synergies with production development and benefits
  from the perfect test conditions in the BMW Group Aero Lab. One of the
  results of the aero development is innovative aero rims, which will be
  presented as a concept at the IAA.<br /> <br />
  <strong>Latest 3D measurement technology in use.</strong>
  <br />The close interdependence between production and motorsport
  development continues in another two important areas: the same 3D
  measurement technology that was used on the BMW M4 DTM, which made its
  first race outing in 2017, is also used on the BMW M8 GTE. The
  ultra-modern measurement system from the BMW production development
  department provides the perfect quality control once the race car has
  been assembled. With such a complex car as the BMW M8 GTE, which is
  built completely by hand, it is essential that all the dimensions are
  correctly adhered to and implemented.<br /> <br />
  <strong>Long history of BMW Motorsport in Le Mans.</strong>
  <br />BMW Motorsport returns to Le Mans with the FIA WEC in 2018. The
  last time a BMW race car featured on the grid was back in 2011, with
  the BMW M3 GT2. One year prior to that, the Jeff Koons’ (USA) BMW M3
  GT2 Art Car had caught the eye, as it wrote the latest chapter in the
  story of the BMW Art Car Collection at Le Mans. Among the BMW Art Cars
  that had started previously at Le Mans were Alexander Calder’s (USA,
  1975) BMW 3.0 CSL, the BMW 320i designed by Roy Lichtenstein (USA,
  1977) and Andy Warhol’s (USA, 1979) BMW M1.<br /> <br />BMW
  Motorsport’s greatest sporting hour in Le Mans came in 1999, when
  Yannick Dalmas (FRA), Joachim Winkelhock (GER) and Pierluigi Martini
  (ITA) took overall victory in a BMW V12 LMR. The McLaren F1 GTR,
  powered by a BMW engine, had previously triumphed at the “Circuit de
  la Sarthe” in 1995.<br /> <br />The first time a BMW car started at
  the 24 Hours of Le Mans was back in 1939, when a BMW 328 claimed a
  class victory after 236 laps of racing. After 1972, BMW cars regularly
  lined up at the endurance classic.<br />  <br />
  <strong>BMW M8 GTE: Technical Details.</strong>
  <br /> <br />
  <strong>Dimensions</strong>
  <br /> <br />Length without rear wing:       4,980 mm<br />Width
  without mirrors:             2,046 mm<br />Width with
  mirrors:                  2,224
  mm<br />Height:                                    1,212 mm
  (variable)<br />Wheelbase:                             2,880 mm<br /> <br />
  <strong>Engine</strong>
  <br /> <br />Model:                                    V8 engine with
  BMW TwinPower Turbo
  Technology<br />Capacity:                                3,981
  cc<br />Number of cylinders:              8<br />V
  angle:                                  90°<br />Bore:   
                                     89
  mm<br />Stroke:                                    80 mm<br />Cylinder
  spacing:                    98 mm<br />Engine
  speed:                         approx. 7,000 rpm<br /> <br />
  <strong>Body</strong>
  <br /> <br />•        Composite body with carbon core and
  DMSB-approved safety roll cage<br />•        CFRP outer shell with
  quick-change concept<br />
  <br /> <br />
  <strong>Chassis</strong>
  <br /> <br />•        Double wishbones on front and rear
  axle<br />•        Four-way adjustable shock absorbers at front and
  rear<br />•        Anti-roll bars with quick adjustment<br /> <br />
  <strong>Power Transmission</strong>
  <br /> <br />•        Six-speed sequential motorsport
  gearbox<br />•        Electric paddle shift system<br />•       
  Limited slip differential<br />•        CFRP drive shaft<br />•       
  Sachs carbon-fibre clutch<br /> <br />
  <strong>Electronics</strong>
  <br /> <br />•        BMW Motorsport in-house developed software
  functions for engine, gearbox and<br />         driver
  assistance<br />•        Steering wheel with 16 buttons and seven
  dials<br />•        Rear-view camera system with object
  recognition<br />•        High-performance headlights with OSRAM LED
  elements<br />•        Live telemetry system for vehicle monitoring<br /> <br />
  <strong>Wheels/Tyres</strong>
  <br /> <br />•        BMW Aero rims: 12.5x18 inch on the front axle,
  13x18 inch on the rear axle<br />•        Michelin tyres: 30/68 R18 on
  the front axle, 31/71 R18 on the rear axle</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Motorsport]]></category>
            <pubDate>Tue, 12 Sep 2017 16:09:00 +0200</pubDate>
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                        <title>Statements by Harald Krüger, Chairman of the Board of Management of BMW AG, and Knudt Flor, President and CEO of BMW Manufacturing Co, 25 years of BMW Group Plant Spartanburg and the new BMW X3</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/statements-by-harald-kruger-chairman-of-the-board-of-management-of-bmw-ag-and-knudt-flor-president-and-ceo-of-bmw-manufacturing-co-25-years-of-bmw-group-plant-spartanburg-and-the-new-bmw-x3/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/statements-by-harald-kruger-chairman-of-the-board-of-management-of-bmw-ag-and-knudt-flor-president-and-ceo-of-bmw-manufacturing-co-25-years-of-bmw-group-plant-spartanburg-and-the-new-bmw-x3/</guid><pp:caseid>783298</pp:caseid><pp:summary><![CDATA[Statements by Harald Krüger and Knudt Flor, 25 years of BMW Group Plant Spartanburg]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Knudt Flor, President and CEO of BMW Manufacturing Co</strong></p>
<p> </p>
<p>Governor McMaster,</p>
<p>Senator Graham,</p>
<p>Ambassador Wittig,</p>
<p>Distinguished Guests,</p>
<p>BMW Associates,</p>
<p> </p>
<p>Good morning and welcome to BMW Plant Spartanburg!</p>
<p> </p>
<p>Each and every one of you here today is important to the United
  States, the state of South Carolina and to Plant Spartanburg, so I
  would like to begin by taking a moment to recognize all elected
  officials. Please be kind enough to stand for us so you may be
  acknowledged. On behalf of the BMW Group, I would like to thank you
  for twenty-five years of continued support and personal commitment to
  this plant’s success. Thank you!</p>
<p> </p>
<p>Governor McMaster, thank you for your continued efforts in promoting
  this partnership, as many governors – especially the late Governor
  Carroll Campbell - before you have done. We’d also like to say a
  special “thank you” to Bobby Hitt, the Secretary of Commerce, who has
  been instrumental in the tremendous growth of Plant Spartanburg.</p>
<p> </p>
<p>From the BMW Group, I would like to introduce Mr. Harald Krueger,
  Chairman of the Board of Management, and Mr. Oliver Zipse, Member of
  the Board of Management, responsible for Production worldwide. We
  welcome the national and international press, as we celebrate 25 Years
  Spartanburg and the All-New BMW X3!</p>
<p> </p>
<p>Also, please join me in welcoming our valued dealers and suppliers
  from the U.S., our managers from Munich, and last, but certainly not
  least, I am delighted to welcome all of our associates here on site -
  the heart and soul of Plant Spartanburg!</p>
<p> </p>
<p>25 years ago, our company reached an historic agreement with local
  government to build our first U.S. BMW plant in the great state of
  South Carolina. It was the start of something very special - a
  wonderful friendship and a new beginning. As BMW’s Chairman, Mr.
  Eberhard von Kuenheim stated back in 1992: “Seldom in the history of
  our company, has a community extended such a warm welcome to us as
  here in Spartanburg, in the state of South Carolina, USA. We have felt
  at home here from the first day on.”</p>
<p> </p>
<p>In 1994, Spartanburg began operations with 570 associates, under the
  motto of “Welcome to the Future”. Today, we are proud to have over
  9,000 associates here! Spartanburg has grown to become the largest
  plant in the BMW Group’s worldwide production network. That, in
  itself, is a very strong statement about our commitment to South
  Carolina and to the U.S.</p>
<p> </p>
<p>It is our global competence center for our very successful BMW X
  vehicles. Currently, the plant produces X3, X4, X5 and X6 models, as
  well as M and hybrid variants. We are looking forward to starting
  production of the BMW X7 in late 2018. Today, we are delighted to give
  you an exclusive world premiere of the All-New BMW X3. The BMW X3 is
  without a doubt, the best vehicle in its segment. More on that shortly!</p>
<p> </p>
<p>Of course, the success story of Plant Spartanburg wouldn’t have been
  possible without people. People have made and continue to make the difference.</p>
<p> </p>
<p>We are proud of the people who work here – they are highly skilled
  and dedicated to building premium quality vehicles for our customers.
  I am proud to be the leader of such an incredible team at such a
  remarkable time. World class products are built here every single day.
  It’s thanks to you, our associates that BMW feels very much at home
  here in Spartanburg, South Carolina.</p>
<p> </p>
<p>We are honored to have so many friends here and immensely proud to
  call South Carolina “our home away from home”. It is our goal, and our
  commitment, to remain a strong and reliable partner for our
  associates, our customers, South Carolina, and the United States.</p>
<p> </p>
<p>Of course, a picture is worth a thousand words – here’s a film to
  remind us of a few highlights from the past 25 years.</p>
<p> </p>
<p>Thank you!</p>
<p> </p>
<p> </p>
<p>
  <strong>Harald Krüger, Chairman of the Board of Management of BMW AG</strong></p>
<p>
  <strong> </strong></p>
<p>Governor McMaster,</p>
<p>Senator Graham,</p>
<p>Ambassador Wittig,</p>
<p>Honored guests,</p>
<p> </p>
<p>It’s great to be back in Plant Spartanburg again!</p>
<p>The film we just saw underscores the BMW Group’s strong commitment</p>
<ul>
  <li>to the United States of America,</li>
  <li>to South Carolina,</li>
  <li>and to all our associates and partners here in the U.S.</li></ul>
<p>All of this shows that the U.S. is clearly our home away from home.</p>
<p>We are proud to be responsible for around 70,000 jobs in this great
  nation – including dealer network and suppliers. The effect of that
  employment multiplies to a total of more than 120,000 jobs nationwide.
  This is according to a new study from the Moore School of Business at
  the University of South Carolina. Furthermore, our purchasing volume
  in America is now at 5.7 billion US dollars.</p>
<p> </p>
<p>25 years ago, we made a crucial and forward looking decision. We
  decided to build our first full production plant outside of Germany in
  the U.S. – right here, in South Carolina. The BMW Group’s success in
  America would not be possible without the open arms and warm hearts of
  the people and elected officials in the great state of South Carolina
  and the surrounding region.</p>
<p> </p>
<p>Senator Graham, it is an honor to have you with us here today. We
  greatly appreciate your ongoing support over the years.</p>
<p> </p>
<p>Our relationship with South Carolina has been built upon decades of
  mutual trust and respect – and goes far beyond just building cars.
  Governor McMaster, as you have kindly said – we have become part of
  the very fabric of this great state. And David Britt, we were deeply
  touched by your words when you said: “BMW is the gift that keeps on giving”.</p>
<p> </p>
<p>I am extremely proud of the highly skilled people who work here for
  the BMW Group. Their passion for excellence ensures that BMW vehicles
  built in the U.S. excite and inspire customers all over the world.
  Some of my fondest memories are from my time here at the plant as a
  manager. Since then, one thing has never changed – the unique spirit
  that makes BMW Plant Spartanburg so special: It’s all about People,
  Performance, Passion and Pride.</p>
<p>Today, I would like to thank all of our associates here, at Plant
  Spartanburg, for their strong commitment. You bring this plant to life
  – with your work, every single day. Thank you for your outstanding
  dedication! I am sure you all would agree that our associates deserve
  a round of applause.</p>
<p> </p>
<p>Governor McMaster,</p>
<p>Senator Graham,</p>
<p> </p>
<p>World-class people build world-class products. Today, Spartanburg is
  our largest plant worldwide. It is the global competence center for
  our X family vehicles, including the BMW X3. The BMW X3 is the most
  successful vehicle in its segment worldwide. Today, we are very proud
  to present you the third generation – “Built by BMW in the U.S. for
  the world”!</p>
<p> </p>
<p>About 70% of our production from Spartanburg is exported to more than
  140 countries. Thanks to our great, hardworking team here in the U.S.,
  BMW was once again the leading U.S. automotive exporter by value in
  2016 - a title we hold with pride.</p>
<p> </p>
<p>Free trade has made our joint success story in South Carolina and the
  U.S. possible. A story, we want to continue, together with all of you.
  I firmly believe in free trade and open markets. It is essential for
  global businesses and economies around the world to flourish.</p>
<p> </p>
<p>Altogether, the BMW Group has invested eight billion US dollars in
  Plant Spartanburg to date. I am delighted to say, we are investing a
  further 600 million US dollars in our manufacturing infrastructure
  here, up to 2021. This is for future generations of our X models. In
  the next four years, we will also create 1,000 new jobs, taking our
  workforce here to over 10,000.</p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p> </p>
<p>Training and qualifying our associates is key to our future success.
  We believe in education! That’s why the BMW Group will invest $200
  million over the next five years – solely for the training and further
  education of associates at Spartanburg. In addition to this, we will
  begin to roll out a nationwide training program. We work together with
  local universities and colleges to offer a combination of training on
  the job and earning a degree. We will keep investing in our people and
  in our business in the U.S. This underscores our enduring commitment
  to the people of this great state and nation.</p>
<p> </p>
<p>Therefore, I remain confident: Our footprint and commitment will
  continue to grow – not only in the Great State of South Carolina but
  also in the United States in the years to come.</p>
<p> </p>
<p>
  <em>(Unveiling of new BMW X3)</em></p>
<p> </p>
<p>Ladies and Gentlemen,</p>
<p> </p>
<p>The new BMW X3!</p>
<p>I can tell you, it’s really amazing to drive. Over two generations,
  the BMW X3 has been delivered to more than 1.5 million customers
  worldwide. I’m certain: This new generation will raise the bar even
  higher! Thanks to the team in Spartanburg for your great contribution.
  “Built by BMW in the U.S. for the world”!</p>
<p> </p>
<p>Governor McMaster, Senator Graham, Ambassador Wittig, Oliver, Knudt,
  dear Associates – please come and join me on stage.</p>
<p> </p>
<p>Thank you!</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Sales &amp; Finance,Events,Speech,Locations,Production Plants,Speeches &amp; Statements]]></category>
            <pubDate>Mon, 26 Jun 2017 16:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 26 Jun 2017 14:00:00 +0000</pp:lastModified>
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                        <title>REMINDER Livestream &quot;Built in the US: The All-New BMW X3&quot; Spartanburg, USA.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/reminder-livestream-built-in-the-us-the-all-new-bmw-x3-spartanburg-usa/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/reminder-livestream-built-in-the-us-the-all-new-bmw-x3-spartanburg-usa/</guid><pp:caseid>783208</pp:caseid><pp:summary><![CDATA[The BMW Group Press Conference featuring the world premiere of the all-new  BMW X3 in the BMW Group Spartanburg Plant will be transmitted live in the internet at www.live.bmwgroup.com and www.press.bmwgroup.com.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Time schedule 26.06.2017:</strong></p>
<p>09:30 – 10:10 EST       Press Conference <strong>"Built in the
    US: The All-New BMW X3."</strong></p>
<p>15:30 – 16:10 MEST    Spartanburg, USA. <strong>LIVE</strong></p>
<p>13:30 – 14:10 GMT</p>
<p> </p>
<p>
  <strong>iframe details:</strong></p>
<p>
  <em><iframe name="player-bmwgroup-en"
    src="https://player.gl-systemhaus.de/bmwgroup/2017/x3/index.html"
    style="width: 940px; height: 529px"
    frameborder="0" id="group-player" allowfullscreen></iframe></em></p>
<p> </p>
<p> </p>
<p>The highlights can be downloaded as soon as possible after the event at:<br />
  <a href="https://newsroom.bmwgroup.com/global/en"><span>https://newsroom.bmwgroup.com/global/en</span></a></p>
<p> </p>
<p>Find more BMW Group on demand streams here:<br />
  <a href="http://www.live.bmwgroup.com" target="_blank">www.live.bmwgroup.com</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,Press Release,Events,Production Plants,Production,X3,G01,Product,BMW]]></category>
            <pubDate>Thu, 22 Jun 2017 13:11:00 +0200</pubDate>
            <pp:lastModified>Thu, 22 Jun 2017 11:11:00 +0000</pp:lastModified>
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                        <title>International Mini Meeting 2017. Westport House, Ireland.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/international-mini-meeting-2017-westport-house-ireland/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/international-mini-meeting-2017-westport-house-ireland/</guid><pp:caseid>783345</pp:caseid><pp:summary><![CDATA[Westport Co. Mayo is set to see an invasion of MINI’s old and new later this month, as the 2017 International Mini Meeting gets underway from the 25th May to 28th May. Described as a ‘MINI’ Electric Picnic, this event is expected to attract close to 3,000 fans and 1,200 MINI cars of all shapes and sizes, new and old which will be proudly presented by their loving owners.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Westport Co. Mayo is set to see an invasion of MINI’s old and new
  later this month, as the 2017 International Mini Meeting gets underway
  from the 25<sup>th</sup> May to 28<sup>th</sup> May. Described as a
  ‘MINI’ Electric Picnic, this event is expected to attract close to
  3,000 fans and 1,200 MINI cars of all shapes and sizes, new and old
  which will be proudly presented by their loving owners.<br/>
<br/>Event highlights include a MINI treasure hunt along the Wild
  Atlantic Way, A Puc Fada Competition, MINI owners Club Olympic Games,
  slalom races and awards for the most beautiful, extraordinary and
  fastest versions of the classic MINI. Guests of honour who will open
  IMM 2017 include Irish motor racing legend Mervyn Johnson and Paddy
  Hopkirk who won the Monte Carlo Rally in a classic Mini in 1964.<br/>
<br/>But it is not just about the old generation MINI’s. One of MINI
  Ireland retail centres’ Colm Quinn MINI, is also partnering at this
  event. “It’s not every day a festival like this comes to Ireland and
  we are delighted to get the opportunity to be involved.
  Congratulations to the Irish MINI Owners Club for securing Ireland as
  the host country for the established International Mini Meeting, it is
  a great honour for us to be involved” said Colm Quinn.<br/>
<br/>The event grounds are located on the famous Westport House which
  was chosen as the venue for this event because of its breath-taking
  setting and the fantastic facilities. The beautiful estate is steeped
  in History and beauty however the energy, enthusiasm and passion shown
  by the team will ensure a very memorable event.<br/>
<br/>A fantastic experience awaits families and MINI enthusiasts with
  a broad range of activities organised for the weekend. Enjoy vintage
  MINI car shows, music entertainment and many family activities while
  soaking up the atmosphere of Westport House. The Colm Quinn MINI team
  will be on site showcasing their new generation range of models with
  fun interactive activities up their sleeves to enhance the extensive
  and exciting events programme. <br/>
<br/>The event is open to all fans and the general public, tickets
  can be found on the IMM 2017 website and is being organised by the
  Irish MINI Owners Club. Weekend tickets are priced at €95 (includes
  camping), meanwhile on Sunday the 28<sup>th</sup> gate tickets will be
  available for guests who would like to soak up the atmosphere, tickets
  are €10 per person (Children are free) and car & driver is €20.<br/>
<br/>The International Mini Meeting is one of the highlights of the
  calendar year for all MINI Clubs. The meeting has become a
  generation-spanning event in several respects and many visitors see
  the IMM as an opportunity for everyone to enjoy as a family outing.<br/>
<br/>MINI too has spanned many generations and this event offers you
  the opportunity to see how MINI has evolved during this time. Starting
  with the Mini Cooper, which was first made by the British Motor
  Corporation in 1961 to the latest model generation, MINI has a lot of
  fun and driving history to show. Old or new, past or present, the MINI
  has always been more than a car, it’s a statement as well. <br/>
<br/>Of course this is not the first International Mini Meeting,
  established more than five decades ago, enthusiasts from all over the
  world have been sharing their passion for the classic Mini since 1978,
  when it started as a small three day camp event in Germany over
  Whitsun weekend. After several years its popularity has grown over the
  German borders and this has resulted in an international event which
  takes place every year in a different country.<br/>
<br/>Whether you are a MINI lover looking for a weekend away or
  simply looking for a day out, Westport House is the place to be from
  25<sup>th</sup> – 28<sup>th</sup> May.</p>
<p> </p>
<p>
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            <pubDate>Mon, 22 May 2017 15:30:00 +0200</pubDate>
            <pp:lastModified>Mon, 22 May 2017 13:30:00 +0000</pp:lastModified>
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                        <title>The BMW Group at Auto Shanghai 2017.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/the-bmw-group-at-auto-shanghai-2017/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/the-bmw-group-at-auto-shanghai-2017/</guid><pp:caseid>783261</pp:caseid><pp:summary><![CDATA[The world premiere of the all-new BMW 5 Series Long Wheelbase is one of the main highlights of the Auto Shanghai 2017 show. The new business sedan is the successor to the current front-runner in the Chinese car market’s premium segment and comes with all the right credentials for cementing this leading status. Likewise making its debut public appearance is the latest special-edition version of the BMW i8 plug-in hybrid sports car.]]></pp:summary><description><![CDATA[<div class="imported-article"><p> </p>
<p>The world premiere of the all-new BMW 5 Series Long Wheelbase is one
  of the main highlights of the Auto Shanghai 2017 show. The new
  business sedan is the successor to the current front-runner in the
  Chinese car market’s premium segment and comes with all the right
  credentials for cementing this leading status. Likewise making its
  debut public appearance is the latest special-edition version of the
  BMW i8 plug-in hybrid sports car. And Auto Shanghai 2017 also hosts
  the Asian premieres of the BMW Concept X2, revised BMW 4 Series models
  and new services from BMW Connected created specifically for the
  Chinese market.</p>
<p>The time-honoured MINI brand is also represented at Auto Shanghai
  2017 with a world premiere. The new MINI John Cooper Works Countryman,
  a talented all-rounder with stand-out performance attributes, is
  making its first public appearance. And BMW Motorrad is kicking off
  its 2017 product offensive with the presentation of the revised
  BMW S 1000 RR and BMW S 1000 XR, plus an ultra-exclusive new model.</p>
<p>Auto Shanghai is one of the most important motor shows of the year
  for the global automotive industry. It has taken place every other
  year since 1985, alternating with the Auto China show in Beijing on
  the motoring calendar. The National Exhibition and Convention Center
  in the west of Shanghai opened its doors in 2015 and invites vehicle
  manufacturers, suppliers and service providers from around the world
  to display their products across an area measuring some 400,000 square
  metres. The 17th edition of the Auto Shanghai show will see more than
  1,100 exhibitors present their new models, technological innovations
  and service offerings to the public from 21 – 28 April 2017.</p>
<p> </p>
<p>
  <strong>World premiere: the all-new BMW 5 Series Long Wheelbase.</strong></p>
<p>Taking centre stage at the BMW brand’s stand at Auto Shanghai 2017 is
  the world premiere of the all-new BMW 5 Series Long Wheelbase. The new
  model is being built by BMW Brilliance Automotive Ltd. exclusively for
  the Chinese market at the Shenyang facility.</p>
<p>Its 133-millimetre-longer wheelbase imbues the business sedan’s
  exterior with elegantly stretched proportions which blend harmoniously
  into its contemporary looks. State-of-the-art powertrain and chassis
  technology underpin an exceptional balance between BMW’s hallmark
  dynamic driving ability and supreme ride comfort. The all-new BMW 5
  Series Long Wheelbase is up to 130 kilograms lighter than its
  predecessor and boasts enhanced aerodynamics.</p>
<p>Generous kneeroom, optimised soundproofing and a host of innovative
  equipment features – such as the electrically adjustable comfort
  seats, Ambient Air package and Sky Lounge Panorama glass roof –
  elevate on-board comfort in the rear to an even higher level. As well
  as the iDrive system and a further improved voice control system, the
  display and control concept also encompasses a touchscreen monitor and
  BMW gesture control.</p>
<p> </p>
<p>
  <strong>World premiere: the BMW i8 Protonic Frozen Yellow Edition.</strong></p>
<p>The BMW Group is also building on its successful track record in
  sustainable mobility, where BMW i has played a significant role. The
  BMW eDrive drive system technology originally developed for the
  all-electric BMW i3 and BMW i8 plug-in hybrid sports car can now be
  experienced in six BMW model ranges and one MINI. Indeed, fuelled by
  the popularity of the BMW i and BMW iPerformance models, the BMW Group
  is now the most successful manufacturer of plug-in hybrid models for
  the premium segment globally.</p>
<p>The BMW i8, for example, has developed into the world’s
  highest-selling plug-in hybrid sports car. And its appeal is given
  fresh lustre at Auto Shanghai 2017 with the presentation for the first
  time of the BMW i8 Protonic Frozen Yellow Edition. This latest special
  edition stands out with its exclusive Protonic Frozen Yellow paint
  finish, newly designed 20-inch light-alloy wheels and distinctive
  interior design cues.</p>
<p> </p>
<p>
  <strong>Asian premiere: the BMW Concept X2</strong>.</p>
<p>The BMW Concept X2 is celebrating its Asian premiere in Shanghai. The
  new vehicle concept for the premium compact segment combines the
  robust and functionally accomplished character of a BMW X model with
  the low-slung proportions of a coupe. Among the signature X elements
  are muscular surfaces, large, almost squared-off wheel arches and
  stylistic underfloor protection. The long wheelbase, short overhangs,
  flowing roofline and slim side window graphic lend the silhouette of
  the BMW Concept X2 a svelte and dynamic appearance.</p>
<p> </p>
<p>
  <strong>Asian premiere: the new BMW 4 Series model range.</strong></p>
<p>The new BMW 4 Series models will be introduced to the public in Asia
  for the first time with detailed revisions to their design and
  optimised chassis technology. LED headlights and LED rear lights now
  come as standard for the BMW 4 Series Coupe, BMW 4 Series Convertible
  and BMW 4 Series Gran Coupe, as does a refined premium ambience in the
  interior. If the optional Navigation system Professional is specified,
  the iDrive operating system also features a new tile-style menu layout
  with constantly updated content. And the Multifunctional Instrument
  Display can now also be ordered as an option.</p>
<p> </p>
<p>
  <strong>BMW Connected with services developed specially for China.</strong></p>
<p>With mobility, communication and infotainment services tailored
  specially to BMW’s Chinese target group, BMW Connected presents a
  premium digital offering unmatched in the country. The BMW Connected
  personalised mobility assistant’s China-specific functionality
  includes customer support among its suite of services. BMW Connected
  allows smartphone users to coordinate communications with a selected
  BMW dealer and arrange service appointments. BMW Connected also
  supplies users in China with information on traffic offences. And
  customers can make use of online-based lifestyle, social media and
  entertainment services selected specially for the Chinese market and
  with bespoke functionality.</p>
<p> </p>
<p>
  <strong>World premiere: the new MINI John Cooper Works Countryman.</strong></p>
<p>The MINI brand is showing off its sporty side at Auto Shanghai 2017,
  with the world premiere of the new MINI John Cooper Works Countryman
  commanding the limelight. The latest John Cooper Works machine is the
  largest and most versatile elite performance model in the British car
  maker’s portfolio. The brand’s most powerful engine, eight-speed
  Steptronic Sport transmission (fitted as standard in cars for the
  Chinese market), ALL4 all-wheel drive and sports suspension, plus the
  aerodynamically optimised body and sports-car cockpit aura come
  together into a sublime overall package to deliver standout
  performance and a race feeling that will capture the imagination.</p>
<p>The new-generation MINI sees the British manufacturer also
  strengthening its position as the leading maker of premium vehicles in
  the small car and compact segments in China. The MINI 3-door and MINI
  5-door are each available with a selection of three engines in the
  country, and MINI Convertible customers there can choose from two
  variants. In the premium compact segment, the MINI Clubman can be
  ordered with one of three engines and the MINI Countryman with a
  choice of two, plus ALL4 all-wheel drive as an option. The new
  MINI John Cooper Works Countryman joins the MINI John Cooper Works and
  MINI John Cooper Works Clubman in the ranks of top-level MINI
  performance models in China.</p>
<p> </p>
<p>
  <strong>BMW Motorrad: fresh success, a model offensive and a world
    premiere for a suitably exclusive newcomer.</strong></p>
<p>BMW Motorrad recorded extremely dynamic growth in China in 2016, with
  sales up 52.7 per cent compared with the previous year. And the brand
  is continuing along its upward curve in 2017, fuelled by its ongoing
  model offensive in the premium motorcycle and maxi scooter markets. 14
  new and redesigned models are set to be introduced up to the end of
  2017. And the brand is showing various models at Auto Shanghai 2017,
  including the latest versions of the ultra-sporty BMW S 1000 RR and
  BMW S 1000 XR. But the highlight of the BMW Motorrad stand is the
  world premiere of one of the most exclusive models ever offered by BMW Motorrad.</p>
<p> </p>
<p>
  <sup>Further information on official fuel consumption figures,
    specific CO2 emission values and the electric power consumption of
    new passenger cars is included in the following guideline:
    “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den
    Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel
    consumption, CO2 emissions and electric power consumption of new
    passenger cars), which can be obtained from all dealerships, from
    Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
    Ostfildern-Scharnhausen and at
    http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
    LeitfadenCO2 (GuidelineCO2) (PDF ‒ 1.9 MB)</sup></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Marc Belcourt<br>Tel: +1-905-428-5078<br>E-mail: <a href="mailto:marc.belcourt@bmwgroup.ca">marc.belcourt@bmwgroup.ca</a></div></div></div>]]></description><category><![CDATA[Events,Cooper,BMW Motorrad,John Cooper Works,Concept Vehicles &amp; Design,Press Kit,ConnectedDrive,Countryman,Scooter,C Series,i8,5 Series,Vision Vehicles,Product,BMW,MINI]]></category>
            <pubDate>Tue, 11 Apr 2017 00:01:00 +0200</pubDate>
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                        <title>Elvis’ BMW 507 lebt: Comeback beim Concours d’Elegance in Pebble Beach.</title>
                        <link>https://newsroom.bmwgroup.com/americas/en-ca/elvis-bmw-507-lebt-comeback-beim-concours-delegance-in-pebble-beach/</link>
                        <guid>https://newsroom.bmwgroup.com/americas/en-ca/elvis-bmw-507-lebt-comeback-beim-concours-delegance-in-pebble-beach/</guid><pp:caseid>783364</pp:caseid><pp:summary><![CDATA[BMW Group Classic stellt den vollständig restaurierten Roadster des „King of Rock’n’Roll“ im Rahmen der populären Klassiker-Show in Kalifornien erstmals der Öffentlichkeit vor.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>München.</strong> Einer der spektakulärsten
  Oldtimer-Entdeckungen der jüngsten Zeit folgt jetzt das glanzvolle
  Comeback. Der BMW 507, den der schon damals als „King of Rock’n’Roll“
  bekannte US-Musiker Elvis Presley während seiner Militärdienstzeit in
  Deutschland fuhr und der anschließend fast 50 Jahre lang als
  verschollen galt, kehrt ins Rampenlicht zurück. Die BMW Group Classic
  stellt den nach fast zweijähriger intensiver Arbeit in seinen
  Originalzustand zurückversetzten Roadster am 21. August 2016 im Rahmen
  des Concours d’Elegance im kalifornischen Pebble Beach erstmals der
  Öffentlichkeit vor. Den Besuchern der populären Klassiker-Show wird
  der BMW 507 mit der Fahrgestellnummer 70079 exakt so präsentiert, wie
  ihn der Soldat Elvis Presley am 20. Dezember 1958 in Empfang nahm: mit
  einer Lackierung in Federweiß, dem 150 PS starken
  V8-Aluminium-Triebwerk unter der Motorhaube, Zentralverschluss-Felgen,
  schwarz-weißem Interieur und einem Radio vom Typ Becker Mexico.</p>
<p>„Mit der Möglichkeit, den BMW 507 des King of Rock’n’Roll zu uns nach
  München zurückzuholen und ihn hier nach den Wünschen des Vorbesitzers
  Jack Castors zu restaurieren, ging für alle Beteiligten ein Traum in
  Erfüllung“, sagt Ulrich Knieps, Leiter der BMW Group Classic. „Dies
  war ein außergewöhnlich faszinierendes Projekt, dessen Ergebnis nicht
  nur uns mit großem Stolz erfüllt sondern auch sicherlich Jack
  begeistern würde“. Schon die Ausstellung des unrestaurierten
  Fundstücks im BMW Museum hatte im Sommer 2014 unter
  Oldtimer-Enthusiasten für Aufsehen gesorgt, aber auch Fragen
  aufgeworfen: War das wirklich einmal Elvis‘ BMW 507? Und wird es
  überhaupt möglich sein, den Roadster tatsächlich wieder in ein
  Schmuckstück der 1950er-Jahre zu verwandeln?</p>
<p>
  <strong>Von „Return to Sender“ zu „It’s Now or Never“.</strong></p>
<p>Tatsächlich bot der Zustand des Zweisitzers Anlass zu Bedenken. Zwar
  waren die ursprünglichen Karosserie- und Anbauteile nahezu vollständig
  vorhanden, doch hatte der Roadster Motor und Getriebe eingebüßt. Die
  Hinterachse war ein „Ersatzteil“ unbekannter Herkunft, an der
  Bodengruppe nagte der Rost, die Sitze waren verschlissen und das
  Armaturenbrett fehlte. Doch über allen Unzulänglichkeiten standen die
  Faszination eines seltenen und betörend schönen Automobils sowie die
  Erinnerung an Elvis Presley und seine größten Hits. Hatte die Rückkehr
  des Roadsters nach München noch unter dem Motto „Return to Sender“
  gestanden, galt nun die Losung „It’s Now or Never“. Unter der
  Federführung der BMW Group Classic gelang ein Wiederaufbau, für den
  neben den hauseigenen Experten auch externe Spezialisten zurate
  gezogen wurden und dessen Resultat neue Maßstäbe für die Restaurierung
  eines BMW 507 setzt.</p>
<p>Im Rückblick betrachtet ist sowohl die Geschichte von Elvis‘ BMW 507
  als auch die seiner Restaurierung purer Rock’n’Roll: so mitreißend wie
  einst der Hüftschwung des „King“, kräftezehrend, emotional aufwühlend
  und voller überraschender Wendungen. Sie erzählt nicht nur vom jungen
  GI Elvis Presley, sondern auch vom erfahrenen „Bergmeister“ Hans
  Stuck, von Kussmündern auf weißem Lack, von einem pensionierten
  Raumfahrt-Ingenieur und einer Kürbis-Lagerhalle, von einem viel zu
  großen Chevy-Motor, von Gummikokos-Matten und im 3D-Druck-Verfahren
  hergestellten Türöffnern und Fensterkurbeln. Und sie beginnt bereits
  drei Jahre vor dem Dienstantritt des „King“ bei der US Army in Hessen.</p>
<p>
  <strong>Mythos unter Raritäten: Der BMW 507 des „King“.</strong></p>
<p>Mit nur 254 zwischen 1955 und 1959 gebauten Fahrzeugen gehörte der
  BMW 507 seit jeher zu den exklusivsten und begehrtesten Raritäten in
  der Modellgeschichte der Marke. Bereits unmittelbar nach seiner
  Weltpremiere auf der Internationalen Automobil-Ausstellung 1955 in
  Frankfurt wurde der von dem Designer Albrecht Graf Goertz gestaltete
  Zweisitzer in der Presse als „Traum von der Isar“ gefeiert. Prominente
  Besitzer wie Alain Delon, Ursula Andress und John Surtees trugen zum
  Image des Roadsters als Statussymbol bei, doch um kein anderes
  Exemplar dieses Modells ranken sich so viele Mythen wie um den BMW 507
  von Elvis Presley. Er galt fast fünf Jahrzehnte lang als verschollen,
  zwischenzeitlich schien nicht einmal klar, welche Fahrgestellnummer
  der vom „King“ gesteuerte Wagen trug, ob Elvis Presley ihn nach
  Abschluss seiner Stationierung in Deutschland überhaupt in die USA
  überführen ließ und in wessen Besitz er später wechselte.</p>
<p>All diese Rätsel sind nun gelöst, dank der Experten des BMW Group
  Classic Archivs und der US-amerikanischen Journalistin Jackie Jouret,
  die für das Magazin „Bimmer“ in Kalifornien arbeitet. Sie
  durchforstete schon 2006 zeitgenössische Berichte über Elvis‘ BMW 507
  sowie einschlägige Literatur über die Historie dieses Modells und
  stieß dabei auf ein wesentliches Detail. Diverse Quellen wiesen darauf
  hin, dass der an Elvis Presley in Deutschland ausgelieferte BMW 507
  kein Neuwagen war, sondern zuvor von dem Rennfahrer Hans Stuck genutzt
  worden war. Der als „Bergmeister“ bekannte Motorsportler gewann
  zwischen Mai und August 1958 in Deutschland, Österreich und der
  Schweiz mehrere Bergrennen – in einem weißen BMW 507 mit der
  Fahrgestellnummer 70079 und dem Kennzeichen M–JX 800. Ebenso ist
  bekannt und durch Fotoaufnahmen belegt, dass dieser, am 13. September
  1957 vom Band gerollte und wenige Tage später auf der Frankfurter IAA
  ausgestellte Roadster mehrfach für Presse-Testfahrten eingesetzt
  wurde. Bereits im Oktober 1957 präsentierte Hans Stuck den Wagen auf
  der London Motorshow und reiste anschließend über Belgien, wo er den
  Roadster König Baudouin vorstellte, zur Automobilausstellung nach
  Turin. Und damit nicht genug: Im Sommer 1958 gewann Stucks BMW 507 den
  automobilen Schönheitswettbewerb in Wiesbaden und stand in den Bavaria
  Filmstudios für den Kinostreifen „Hula-Hopp Conny“ mit Cornelia
  Froboess und Rudolf Vogel vor der Kamera.</p>
<p>Eben dieses Fahrzeug – nach jedem Einsatz sorgfältig bei BMW gewartet
  und zwischenzeitlich einer Motorrevision und einem Getriebeaustausch
  unterzogen – gelangte im Herbst 1958 an einen Händler in Frankfurt,
  der es dem damals 23 Jahre alten US-Soldaten Presley zur Probefahrt
  überließ. Der „King“ war spontan begeistert und entschloss sich zum
  Kauf des Wagens. Auf Fotos, die während der Fahrzeugübergabe
  entstanden, ist zu sehen, dass der BMW 507 zu diesem Zeitpunkt bereits
  ein Überführungskennzeichen trug. Später erhielt er eine jährlich
  wechselnde Registrierung des US-Militärs. Nicht zuletzt deshalb sollte
  sich die Identifizierung des Fahrzeugs Jahrzehnte später als
  kompliziert erweisen. Absolute Gewissheit erlangten die Experten des
  BMW Group Classic Archivs erst, als sie auf den Versicherungsantrag
  aus dem Dezember 1958 stießen, in dem neben dem Halter Elvis Aaron
  Presley auch die Fahrgestellnummer 70079 verzeichnet war.</p>
<p>
  <strong>In Deutschland liebkost, in den USA radikal modifiziert.</strong></p>
<p>Elvis Presley nutzte den BMW 507 für die Fahrten zwischen seinem
  Wohnort Bad Nauheim und der US Army Base in Friedberg, stets
  beobachtet und oft geradezu belagert von weiblichen Fans, die auf dem
  weißen Lack des Roadsters ihre mit Lippenstift verzierten
  Liebesbotschaften hinterließen. Für einen Rockstar waren diese Zeichen
  der Zuneigung nicht unüblich, dem US-Soldaten Presley waren sie
  dagegen unangenehm. Mit einer Neulackierung des Fahrzeugs in Rot wurde
  das Problem gelöst.</p>
<p>Im März 1960 beendete Elvis Presley seinen Militärdienst in
  Deutschland. Auf den heimischen Highways muss ihn die Freude am Fahren
  im offenen BMW verlassen haben. Denn schon wenige Monate später
  tauchte der nun rote Roadster mit der Fahrgestellnummer 70079 bei
  einem Chrysler-Händler in New York auf, der ihn für den aus heutiger
  Sicht lächerlich niedrigen Preis von 4 500 Dollar an den
  Radiomoderator Tommy Charles verkaufte. Charles überführte den Wagen
  in seine Heimatstadt Birmingham im Bundesstaat Alabama, wo eine zwar
  sportlich durchaus erfolgreiche, in Sachen Authentizität jedoch eher
  fragwürdige Karriere begann. Zur Vorbereitung auf Renneinsätze erhielt
  der BMW 507 einen Chevrolet-Motor, der so viel Platz beanspruchte,
  dass Teile des vorderen Rahmenträgers herausgeschnitten werden
  mussten. Auch das Getriebe und die Hinterachse sowie die Instrumente
  im Cockpit wurden ersetzt. In Daytona Beach/Florida gewann Charles mit
  dem derart radikal modifizierten Roadster ein Rennen, anschließend
  startete er noch bei mehreren weiteren Wettkämpfen, bevor er das
  Fahrzeug im Laufe des Jahres 1963 verkaufte.</p>
<p>Zwei weitere Besitzerwechsel folgten und führten den BMW 507
  schließlich nach Kalifornien. Der Raumfahrt-Ingenieur Jack Castor
  erwarb den Wagen 1968, fuhr ihn zunächst sporadisch im Alltagsverkehr
  und fasste dann den Entschluss, ihn für eine spätere Restaurierung
  einzulagern. In Half Moon Bay südlich von San Francisco häufte Castor,
  ein passionierter Sammler historischer Fahrräder, im Laufe der Jahre
  auch eine ansehnliche Schar klassischer Automobile an. Er engagierte
  sich in mehreren Oldtimer-Vereinigungen und beschäftigte sich intensiv
  mit der Geschichte der von ihm erworbenen Fahrzeuge.</p>
<p>
  <strong>Der „Heilige Gral“ in der Kürbis-Lagerhalle.</strong></p>
<p>Auch über seinen BMW 507 stellte Castor ein umfangreiches Dossier
  zusammen. So stieß der inzwischen pensionierte Ingenieur eines Tages
  auch auf den Artikel im Magazin „Bimmer“. Castor schrieb die Autorin
  an, berichtete ihr von dem in seinem Besitz befindlichen BMW 507 mit
  der Fahrgestellnummer 70079 und lud sie zu einer Besichtigung des
  Fahrzeugs ein. Ihm war bewusst, dass er den ehemaligen Rennwagen des
  „Bergmeisters“ Hans Stuck besaß, über eine Verbindung zu Elvis konnte
  jedoch auch er bis dato nur spekulieren. Für Jackie Jouret war die
  Sache hingegen klar. Sie begleitete Jack Castor zu einer Lagerhalle
  für Kürbisse, in der neben weiteren betagten Fahrzeugen auch der rote
  BMW 507 untergebracht war. „Jack hatte seine Motorhaube mit Seilen
  festgezurrt“, erinnert sich die Journalistin an den Moment der
  Entdeckung. „Es dauerte noch eine Weile, bis wir an den Motorraum
  herankamen und die eingeschlagene Rahmennummer entdeckten: 70079, der
  Heilige Gral unter den BMW Seriennummern.“</p>
<p>Für die geplante Zurückversetzung des Roadsters in seinen Urzustand
  hatte Jack Castor bereits eine Vielzahl von sorgsam in Kisten
  verstauten Teilen zusammengetragen. Was fehlte, war ein passender
  Motor und die Zeit, das Projekt konsequent anzupacken. Doch jetzt kam
  Bewegung in das Geschehen. Jackie Jouret knüpfte den Kontakt zur BMW
  Group Classic, wo neue Erkenntnisse über die Identität des von Elvis
  Presley in Deutschland genutzten BMW 507 gesammelt wurden, mit denen
  sich die in den USA recherchierten Indizien bestätigen ließen.</p>
<p>Jack Castor war nicht daran interessiert, den unverhofften
  zusätzlichen Ruhm seines BMW 507 in schnelles Geld umzumünzen. Doch
  der Kontakt zur BMW Group Classic wurde vertieft. Nach mehreren Jahren
  und vielen Gesprächen mit den Experten für Oldtimerrestaurierungen bei
  der BMW Group Classic, Klaus Kutscher und Axel Klinger-Köhnlein, kam
  eine Vereinbarung zustande. Sie beinhaltete neben dem Erwerb des
  Fahrzeugs durch die BMW Group Classic auch den authentischen
  Wiederaufbau des Fahrzeugs nach den Vorstellungen Castors.</p>
<p>
  <strong>Vom Container ins Museum – und von dort in die Werkstatt.</strong></p>
<p>Im Frühjahr 2014 war es soweit. In einem Container wurde der BMW 507
  gemeinsam mit den von Castor gesammelten Ersatzteilen nach Deutschland
  gebracht. Erste Station in München war das BMW Museum, wo der Roadster
  im Rahmen der Sonderausstellung „Elvis‘ BMW 507 – lost and found“ dem
  staunenden Publikum präsentiert wurde. Anschließend begannen die
  Restaurierungsarbeiten in der Werkstatt der BMW Group Classic.</p>
<p>Phase eins war – wie bei derartigen Projekten üblich – vor allem
  destruktiver Natur. Das Fahrzeug wurde komplett zerlegt, was in diesem
  speziellen Fall eine komplette Woche statt der ursprünglich
  angesetzten zwei Tage beanspruchte. Dabei wurde zunächst die
  Aluminiumkarosserie von der Bodengruppe aus Stahlblech getrennt. Nur
  so gelang es, die Originalsubstanz in größtmöglichem Umfang zu
  bewahren. Die Bodengruppe wurde danach in einem Säure-, die Karosserie
  in einem Laugenbad entlackt. Zuvor waren bereits das Fahrwerk und das
  gesamte, nur noch bruchstückhaft vorhandene Interieur demontiert worden.</p>
<p>Weil selbst bei der BMW Group Classic die Bestände an Originalteilen
  für den BMW 507 begrenzt sind, mussten viele Komponenten komplett neu
  gefertigt werden. Dabei traf traditionelle Handarbeit im Stil der
  1950er-Jahre auf High-Tech-Produktionsverfahren von heute. Das
  Armaturenbrett wurde nach ursprünglichem Muster neu gegossen. Die
  Lederausstattung entstand exakt nach dem Vorbild alter Fotos und
  Kataloge. Beim Neuaufbau der Sitze konnte das originale
  Stahluntergerüst nach sorgsamer Entrostung wiederverwendet werden.
  Über die Stahlfedern wurde anschließend eine Gummikokosmatte gezogen.
  Dieses Naturmaterial wurde auch in den 1950er-Jahren bereits
  serienmäßig beim BMW 507 verwendet, ebenso wie die zur Optimierung des
  Sitzkomforts darübergelegten Filz- und Leinenschichten. Fensterkurbeln
  und Türöffner wurden in einem hochmodernen 3D-Druckverfahren nach
  Originalmaßen nachgefertigt. Dabei wurde ein noch vorhandenes
  Originalbauteil zunächst dreidimensional gescannt und aus dem Scan
  druckbare 3D-Daten erzeugt. Anschließend wurden die originalgetreuen
  Replikate additiv gefertigt und auf Hochglanz poliert.</p>
<p>Das Dichtgummi des Tankdecks entstand dagegen in konventioneller
  Herstellungsweise. Da dieses Bauteil auch bei vielen weiteren BMW 507
  dem Zahn der Zeit zum Opfer gefallen ist, wurde gleich eine Kleinserie
  aufgelegt. Im Teileshop der BMW Group Classic finden Roadster-Besitzer
  nun Ersatz.</p>
<p>
  <strong>Der BMW 507 kehrt zurück – so wie Hans Stuck ihn fuhr, wie
    Elvis ihn kaufte und wie Jack Castor ihn sich wünschte.</strong></p>
<p>Der Motor für Elvis‘ BMW 507 wurde aus Einzelteilen komplett neu
  aufgebaut. Das 3,2 Liter große V8-Triebwerk entstand dabei exakt nach
  den Originalspezifikationen des BMW 507, erhielt jedoch aufgrund der
  unvermeidlichen, aber ansonsten unüblichen Mischung aus Alt- und
  Neuteilen keine Motornummer. Der einst herausgeschnittene vordere
  Rahmenträger musste ebenfalls in seiner ursprünglichen Geometrie
  nachgefertigt und in die Bodengruppe integriert werden. In Material
  und Verarbeitung entspricht auch die Holznagelleiste zur Befestigung
  des Verdecks ganz dem Stil der 1950er-Jahre.</p>
<p>Maximale Authentizität stand auch bei der Lackierung des Fahrzeugs im
  Vordergrund. Der BMW 507 erstrahlt nun wieder in Federweiß. Das
  Auftragen von Grundierung, Füller und Decklack erfolgte dabei nicht
  nach den heute üblichen Methoden, sondern in einem Verfahren, das der
  vor rund 60 Jahren eingesetzten Technologie entspricht. So wurde das
  heutzutage erwünschte, für Oldtimer jedoch unpassende Übermaß an
  Farbbrillanz vermieden.</p>
<p>Ebenso wie der Neuaufbau des V8-Motors und die Verwendung
  originalgetreuer Teile und Fertigungsverfahren entspricht auch die
  Auswahl der Lackierung exakt den Vorgaben Jack Castors. Er hatte von
  Beginn an den Wiederaufbau des Roadsters im
  Original-Auslieferungszustand des Jahres 1958 im Sinn gehabt. Sein
  Wunsch, den BMW 507 mit den Augen des „Kings“ sehen zu können, blieb
  dennoch unerfüllt. Jack Castor verstarb im November 2014 im Alter von
  77 Jahren. In Pebble Beach wird deshalb auch seiner gedacht. Der dort
  erstmals gezeigte BMW 507 ist nicht nur das Auto des „King“, sondern
  auch das Vermächtnis Jack Castors und obendrein ein Meisterstück der
  BMW Group Classic.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Stefan Behr<br>Tel: +49-89-382-51376<br>E-mail: <a href="mailto:stefan.behr@bmw.de">stefan.behr@bmw.de</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Corporate Heritage,Heritage]]></category>
            <pubDate>Thu, 04 Aug 2016 12:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 04 Aug 2016 10:00:00 +0000</pp:lastModified>
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