Munich. The BMW Group is expanding its revolutionary driving experience with BMW M Mixed Reality, which breaks down the boundaries between the physical and virtual worlds through state-of-the-art VR/MR technologies. The vehicle itself becomes the controller - a unique 3D interaction between driver, vehicle and environment.

"Mixed reality" refers to the fusion of of physical and digital worlds into a seamless experience. BMW M first presented mixed reality technology at the Web Summit in Lisbon in November 2022 and has been continuously developing it ever since.

With BMW M Mixed Reality, fans and first movers can immerse themselves in a digital world while physically sitting at the wheel of a BMW M vehicle and controlling it.

First-ever multisensory multiplayer

The possibilities of virtual reality are boundless: On a secret mission, you enter the BMW M Garage and from there, you ascend to the top of the BMW M Rooftop Circuit. Surrounded by skyscrapers, two BMW M Mixed Reality customers now race against each other virtually in a multiplayer mode A new feature is that spectators with personified avatars can virtually watch the race live from the BMW M Mixed Reality Bridge. They do not have to be physically present in the area where the multiplayers are driving. They can be virtually connected using devices like the Meta Quest or Apple Vision Pro.

BMW M Mixed Reality will be presented again in Lisbon this year. For BMW M fans, BMW M Mixed Reality has been available in the singleplayer mode since autumn 2023 as part of the BMW M Driving Experience in Maisach, the world's first driving experience for customers.  

For BMW M fans, BMW M Mixed Reality has been available in the singleplayer mode since fall 2023 as part of the BMW M Driving Experience in Maisach, the world's first driving experience for customers.  The pilot project began this year at the BMW M Performance Driving School in California, USA.

Merging reality and the virtual world

The new BMW M Mixed Reality Rooftop Circuit was also a highlight at the presentation of BMW M Mixed Reality. Drivers had to evade virtual obstacles and collect BMW M coins in a shimmering metropolis. The BMW M135 vehicles were used, which thanks to technical refinements can be used as M Mixed Reality vehicles.

This includes very precise GPS positioning on the road surface in order to transfer position and movement to the virtual world. Every acceleration, every turn and every braking manoeuvre is transmitted to the virtual world without latency thanks to precise sensor technology and signal processing. Not only the movements of the vehicle are transmitted, but also those of the driver.

The technology for this is already integrated into the standardised in-vehicle systems of all BMW and BMW M automobiles. These systems are so precise that no additional sensors are required.

Another key element is the VR headset that the driver wears to experience the digital world. This headset must be connected to the vehicle's internal systems in order to synchronise movements and data in real time. Thanks to this equipment, various BMW M models can be used for BMW M Mixed Reality, regardless of the drive system. This includes vehicles with a conventional combustion engine such as the BMW M2 or BMW M4 as well as models with a fully electric powertrain such as the BMW i5 M60. In the future, BMW M can also imagine offering the new BMW M5 with M Mixed Reality. The technology is flexible and can be adapted to different vehicle platforms to provide a consistent and immersive mixed reality experience.

Digital innovations for the driving experience

BMW Group Mixed Reality is an answer to what future virtual experiences in the automotive sector could look like. At the current stage of development, it enables perfect controllability in every driving situation. Drifting will also be possible in the future, although no date has yet been set for when customers will be able to have this experience.

MINI also benefits from the BMW Group Mixed Reality umbrella: There are also plans to offer customers a multi-sensory mixed reality driving experience.

In addition, further applications in the field of vehicle development and professional training are already being investigated. For example, there is potential as a valuable addition to existing simulator driving in the dynamic driving area, without compromising driving safety, or in the development of driver assistance systems. On existing racetracks, a Professional Track Trainer could in the future display content such as the ideal line and braking points to drivers in order to train them to drive even more precisely. Current AR headset technology is not yet accurate enough for this ambitious use case.

In the event of enquiries please contact:

Corporate Communications

Christophe König, Head of BMW M GmbH and BMW M Motorsport Communications

Telephone: +49-176-601-56097

E-mail: Christophe.Koenig@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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Munich. BMW will be participating in the Essen Motor Show 2022 with numerous attractions and a diverse programme. Europe's largest trade fair for tuning, motorsport and sporty production vehicles will open its doors at the Gruga-Halle grounds from 3 to 11 December 2022. Among other things, BMW will inspire visitors with a world premiere: In Essen, the new BMW M2 with BMW M Performance Parts (fuel consumption combined: 9.8 - 9.6 l/100 km; CO₂ emissions combined: 222 - 218 g/km according to WLTP; data according to NEDC: - ) will be on display for the first time.

Furthermore, in addition to current BMW M automobiles, other sporty retrofit options from the Original BMW accessories range will be presented at the BMW stand in hall 3. Interviews and autograph sessions with star guests from the motorsport scene round off the varied programme at the BMW stand.

Sharpened appearance, enhanced performance: BMW M Performance Parts for the new BMW M2.

In addition to the sharpened appearance, the customisation options developed specifically for the new BMW M2 also optimise the impressive driving characteristics of the high-performance sports car. The striking add-on parts for the front, rear and sides of the compact two-door model are made of carbon fibre-reinforced plastic (CFRP), which is sealed with a transparent coating to reveal the typical fibre structure of the material. Exterior components such as the M Performance Carbon front attachment, the M Performance Carbon side skirt attachments, the M Performance Carbon rear diffuser or the M Performance Carbon rear spoiler underscore the puristic racing genes of the new BMW M2, whilst also having a positive effect on its aerodynamic properties.

Sporty, ambitious drivers will also appreciate the wide range of BMW M Performance Parts in the areas of drive, chassis and cockpit. The M Performance Titanium silencer system, for example, not only saves eight kilograms in weight vs. the standard component, but also brings out the sound of the 338 kW/460 hp straight six-cylinder engine even more intensively. In the interior, the M Performance interior trims Carbon/Alcantara, the M Performance armrest Alcantara and many other high-quality options create a genuine sports car flair, while the M Performance knee pads Alcantara provide a secure grip even during sporty, ambitious driving. This allows you to fully enjoy the agility and cornering dynamics of the M Performance suspension on a closed-off track - or simply enjoy racing-inspired driving pleasure in everyday life.

Fascinating model range, inspiring discussion partners.

From the current model range of BMW M GmbH, the models on show in Essen include the first BMW M3 Touring (fuel consumption combined: 10.4 - 10.1 l/100 km; CO₂ emissions combined: 235 - 229 g/km according to WLTP; data according to NEDC: - ), the BMW M240i Coupe (fuel consumption combined: 8.5 - 7.8 l/100 km; CO₂ emissions combined: 192 - 177 g/km according to WLTP; data according to NEDC: - ) and the all-electric BMW i4 M50 (power consumption combined: 22.5 - 18.1 kWh/100 km; CO₂ emissions combined: 0 g/km according to WLTP; data according to NEDC: - ). Another eye-catcher comes directly from the race track into the exhibition hall: the first M3 Touring MotoGP™ Safety Car. The latest safety car addition from BMW M has been equipped with the entire product range of BMW M Performance Parts for its use in the premium class of road motorcycle racing.

The Red Bull Driftbrothers will bring even more performance and racing aesthetics to Essen. Elias and Johannes Hountondji will be exhibiting one of their drift cars at the BMW stand: Their racing cars are based on a production model of the BMW M4 Series. With a customised exhaust system, custom body kit and an aerodynamics package, it will amaze not only horsepower enthusiasts. On the first three days of the fair, visitors will have the opportunity to meet the Driftbrothers during an autograph session. However, the brothers from Swabia are not the only celebrity guests: on Saturday, 3 December 2022, BMW M Motorsport works driver Jens Klingmann will welcome entrepreneur, influencer and TV presenter Jean Pierre Kraemer (JP Performance) for an interview. The tuning expert will bring along his BMW M4 CSL, which can be admired at the BMW stand for the entire duration of the show.

BMW, one of the world’s most successful premium carmakers, also boasts an excellent position in the all-wheel-drive market, a segment it first entered 30 years ago. Around one in three BMW cars sold around the world is now equipped with the intelligent BMW xDrive all-wheel-drive system. BMW’s success in this segment has been driven not only by the ever-popular BMW X models but also by all-wheel-drive models based on the other model series, from the BMW 1 Series to the BMW 7 Series. Across these model series, a large choice of AWD models is offered in a wide range of engine versions. At the same time, BMW continues to refine this technology and take it in new directions. By offering BMW xDrive in combination with a hybrid drive and with a front-wheel-drive platform, the company has repeatedly demonstrated its proficiency in the all-wheel-drive field, proficiency that will secure BMW’s position at the forefront of this sector well into the future. Today, BMW offers more than 110 models – of either transmission type – with BMW xDrive in 12 different model series, as well as the plug-in hybrid BMW i8 sports car and the compact BMW 225xe with electrified all-wheel drive.

The focus from day one: traction and dynamics.
BMW’s first foray into the all-wheel-drive market came with the unveiling of the BMW 325i “Allrad” at the Frankfurt Motor Show (IAA) in 1985. From the outside, the newcomer didn’t immediately reveal its inner qualities, so its performance when the journalists took it out on the test track was even more of an eye-opener. This very first BMW all-wheel-drive system not only improved traction away from surfaced roads and in adverse weather conditions, but also made for more dynamic handling through corners. “The new BMW is the new champion when it comes to handling,” was the verdict of the testers from German car magazine Auto Zeitung not long after the first unveiling.

Today, the intelligent BMW xDrive all-wheel-drive system takes typical BMW driving dynamics to new levels. The current generation of this system is controlled by the Integrated Chassis Management (ICM) system, which ensures that xDrive always responds appropriately at the earliest possible moment, based on reliable sensing and monitoring of the current driving situation. The interventions may be performed either entirely by BMW xDrive, or by xDrive in combination with Dynamic Stability Control (DSC) or Dynamic Performance Control (DPC). The resulting fast and precise control of drive power distribution ensures typical BMW handling characteristics even under extremely dynamic cornering.

The all-wheel-drive system is biased towards the typical BMW rear-wheel-drive characteristics. That is to say, on the all-wheel-drive models a greater share of the drive power is sent to the rear wheels, even under normal driving conditions. This maintains the typical BMW precise steering response, with virtually no torque steer. For crisp turn-in and high tracking stability, the latest-generation BMW xDrive system starts increasing the amount of power sent to the rear wheels as soon as the vehicle enters a corner, further enhancing the driving pleasure for which BMW is a byword.

BMW all-wheel-drive technology: continuous evolution since 1985.
The full-time all-wheel-drive system featured on the BMW 325i “Allrad” of 1985 split the drive power in a ratio of 37 to 63 per cent between the front and rear wheels. In response to wheel speed differences, visco locks in the transfer case and rear differential were capable of providing a virtually rigid connection between the front and rear wheels, in order to improve traction and stability. This model’s name was soon changed to BMW 325iX, and from 1988 it was offered in a “touring” version as well (lower-case spelling up to and including the E46 series).

1991: BMW 525iX.
Three years on, BMW introduced an all-wheel-drive model in the BMW 5 Series too. For the first time, the power split was now electronically controlled. The newly developed system featured multi-plate clutches that allowed the default 36:64 front-to-rear power split to be varied seamlessly and automatically in line with driving conditions. Initially a hydraulically controlled multi-plate clutch was used at the rear axle, but this was later replaced by electronically controlled selective braking intervention. The system monitored the driving situation using wheel speed signals from the Anti-lock Braking System, supplemented by further information about brake status, engine speed and throttle valve position.

From the outset the all-wheel-drive system of the BMW 525iX was a class apart. The electronic control system delivered a very fast and precise response, resulting in safe, neutral handling characteristics even in difficult driving conditions, such as on wet roads or snow. In the BMW 5 Series, too, the first all-wheel-drive models were offered in both Sedan and touring versions.

1999: The Sports Activity Vehicle (SAV) opens a new chapter.
In the run-up to the new millennium, a highly innovative vehicle concept from BMW made its sensational debut. The BMW X5, the first Sports Activity Vehicle (SAV), impressed customers with driving dynamics that were unmatched among other all-terrain vehicles of the time. The outstanding all-wheel-drive system played a big part in this. A planetary gear system split the drive power in a ratio of 38:62 per cent between the front and rear wheels, while electronic control systems such as DSC (Dynamic Stability Control), ADB-X (Automatic Differential Brake) and HDC (Hill Descent Control) ensured the new BMW X5 was both sporty on the road and equipped to handle challenging conditions off the beaten track.

In the years following the successful launch of the SAV concept, there was no let-up in the fast pace of all-wheel-drive development at BMW. The next year, 2000, a model-specific version of the BMW X5’s all-wheel drive technology became available for the fourth generation of the BMW 3 Series.

2003: BMW xDrive makes its debut in the BMW X3 and BMW X5.
Four years on from the debut of the BMW X5 in 1999, BMW kept up the momentum by launching the SAV concept in a further vehicle segment. The new BMW X3 was more compact than the BMW X5 and offered even more agile handling. It set new benchmarks and remained the only premium model in its class for years to come.

The newly developed BMW xDrive all-wheel-drive system, which was introduced in the same year in both the BMW X3 and the BMW X5, soon extended BMW’s lead in the AWD segment. Based on an extremely fast-acting electronic multi-plate clutch in the transfer case, xDrive worked in tandem with the Dynamic Stability Control system (DSC) to continuously adapt the drive power split to the current driving situation. In addition to wheel speed, for the first time the electronic control system also took into account Dynamic Stability Control data, for example about steering angle, accelerator position and lateral acceleration. This is what makes BMW xDrive the world’s first, and still only, “intelligent” all-wheel-drive system. Unlike conventional all-wheel-drive systems, which only react when at least one wheel is already spinning, xDrive is able to detect a risk of oversteer or understeer at the very first signs, and proactively corrects this by redirecting the flow of drive power.

In the years that followed, the BMW xDrive intelligent all-wheel-drive system was fitted not only on the X models but also on the xDrive versions of the BMW 3 and 5 Series Sedan and Touring models. By the time the second generation of the BMW X3 was introduced in 2010, more than 600,000 units of this series had already been sold worldwide. A little earlier, sales of the BMW X5 – which entered its second generation in 2006 – had topped the one million mark.

2008: SAC with Dynamic Performance Control and hybrid drive.
With the two Sports Activity Vehicles now firmly established in their respective segments, in 2007 BMW went on to present the world’s first Sports Activity Coupe. Unveiled at the Frankfurt Motor Show (IAA), the brand-new BMW X6 elevated the typical dynamic character of the BMW X models to a new level of intensity. For the first time, the intelligent all-wheel-drive system was combined with Dynamic Performance Control (DPC), which varies the drive power split between the rear wheels when cornering to ensure unrivalled agility and stability, even under sudden throttle changes or on overrun. In 2009, the BMW Active Hybrid X6 demonstrated a further perfect pairing – between BMW xDrive and hybrid propulsion. Meanwhile, in the same year, BMW M GmbH added two very special models to its range of high-performance sports cars. With an M-tuned BMW xDrive system, including Dynamic Performance Control, the BMW X5 M and BMW X6 M boasted performance that was previously unknown in the all-wheel-drive market.

2009 also saw the arrival of a new X model, the BMW X1. For many years to come, the BMW X1 was destined to remain the only vehicle of its kind in the premium compact segment. Its intelligent BMW xDrive all-wheel-drive system, like that of the new BMW X3 (2010), was also combinable with Performance Control. This system selectively brakes the wheel on the inside of a turn while simultaneously increasing engine power, resulting in quick and precise turn-in to corners and taking the agile handling of both models to new levels.

BMW xDrive also available for other model series.
The steady advance of the BMW X models has been accompanied by an increase in the number of xDrive versions offered in the other BMW model series too. Designed to improve cornering agility and precision, BMW xDrive provides an enhanced driving experience and an optimal combination of dynamics and comfort. So it was only a matter of time before this intelligent drive technology made its debut in the BMW 7 Series as well, in 2009. In spring 2012, the first all-wheel-drive Coupe and Convertible models were then offered in the sporty BMW 6 Series. BMW xDrive can also be specified on the current BMW 3 and 5 Series and, since 2013, on the Convertible, Coupe and Gran Coupe models of the new BMW 4 Series.

Driving progress ever forward.
BMW took things forward in the premium mid-sized segment with the launch of the BMW X4 in 2014. The new Sports Activity Coupe offers a unique blend of driving enjoyment, sophisticated style and contemporary practicality. It comes with BMW xDrive as standard and is available in a wide range of engine versions. In the same year, BMW also presented the third generation of the BMW X5, the second generation of the BMW X6, and M Sport versions of both models. BMW xDrive also made its debut in the new BMW 2 Series Active Tourer. This was a debut with a difference, being the first time BMW had combined its intelligent all-wheel-drive system with an all-new front-wheel-drive format.

With the BMW i8, unveiled in 2014, the BMW Group took a bold new step in new directions – which also extended to the all-wheel-drive system. This 2+2-seater sports model is powered by a highly advanced plug-in hybrid drive system that pairs an internal combustion engine driving the rear wheels with a high-performance electric motor driving the front wheels.

Focused on the future: BMW xDrive meets BMW eDrive.
BMW’s latest all-wheel-drive models bring technology advances that are firmly focused on the future of mobility. The BMW i8 was followed by the international launch of the first production plug-in hybrid model from the BMW core brand: the BMW X5 xDrive40e. Thanks to full-time BMW xDrive all-wheel-drive and eDrive BMW EfficientDynamics technology, this Sports Activity Vehicle mates thrilling and effortless sporty performance with outstanding efficiency. Intelligent hybrid power management synchronises the operation of the internal combustion engine and the electric motor to maximise efficiency at all times, while also responding perfectly to the driver’s demands. The drive from the two power units is transferred to the road via the full-time BMW xDrive intelligent all-wheel-drive system.

BMW 7 Series: Integral Active Steering combinable with BMW xDrive.
In September 2015, the sixth generation of the BMW 7 Series makes its world debut at the Frankfurt Motor Show (IAA). This high-end BMW luxury model pioneers groundbreaking innovations on all fronts, and will be available with BMW xDrive from its market launch in October. The new luxury sedan will also be the first model to allow intelligent all-wheel-drive to be combined with Integral Active Steering – that is to say with passively steering rear wheels.

Please find attached the complete press kit for download.

BMW has always been synonymous with driving pleasure in all vehicle classes. The fact that customers and fans also agree with this summation is once again confirmed by the readers’ poll conducted by German motoring magazine “sport auto”. Cars from the BMW Group received the top scores in four classes. The BMW 335i was voted the best sedan car up to € 50,000 for the third time in three years. The BMW M3 Sedan was the favorite among readers for the second year in a row in the sedans/estates up to € 100,000 class.

Also for the second time in a row, the BMW M235i took pole position in the category for coupés up to € 50,000. In the compact cars class, the BMW M135i easily succeeded in fighting off the competition. As in the previous year, the BMW M550d xDrive took second place in the diesel class, once again underlining the leading role of the BMW Group as a supplier of vehicles that combine sporty performance with maximum efficiency.

Double victory for M Performance automobiles.
In the compact class and in the coupés up to € 50,000, the BMW M135i (26.7 percent of the votes cast) and the BMW M235i Coupé (38.3 percent of the votes cast) once again beat off the competition. Both vehicles have a six-cylinder engine with M TwinPower turbo technology, ensuring spontaneous responsiveness, an exceptional thirst for revs and outstanding refinement (fuel consumption combined BMW M235i: 8.1 l/100 km; CO2 emissions combined: 189 g/km; BMW M135i: 8.0 l/100 km; CO2 emissions combined: 188 g/km*).

Triple win for the BMW 335i Sedan.
For the third time in a row, the readers of “sport auto” put the BMW 335i in top place in the sedans up to € 50,000 category. The key factor for the continuing success of the sports sedan is its in-line six-cylinder engine with BMW TwinPower turbo technology. The 225 kW/306 hp in-line six-cylinder engine makes particularly impressive play with the typical BMW virtues of instantaneous responses, an exceptional thirst for revs and outstanding refinement. The combination of a turbocharger that operates according to the twin scroll principle with direct high precision injection and VALVETRONIC guarantees an unbeatably efficient balance between driving pleasure and fuel consumption (fuel consumption combined BMW 335i: 7.9 l/100 km; CO2 emissions combined: 186 g/km*).

The defending title-holder BMW M3.

Garnering 39.4% of reader votes, the BMW M3 had no difficulty defending its title as best sedan up to € 100,000, actually managing to increase its share of the vote in its second year on the market. The fifth generation of the BMW M3 (fuel consumption combined: 8.8 l/100 km; CO2 emissions combined: 204 g/km*) is powered by a newly developed six-cylinder in-line engine. The high-revving unit with M TwinPower Turbo technology offers maximum output of 317 kW/431 hp. Peak torque of 550 Nm (406 lb-ft) is available across a broad rev band and exceeds the maximum offered by the previous BMW M3 by almost 40 percent. A rigorously applied lightweight design concept has brought about a weight reduction of around 80 kilograms. Fuel consumption and emissions are down by 25 percent. The BMW M3 Sedan takes just 4.1 seconds to sprint from 0 – 100 km/h (62 mph) – when fitted with the optional seven-speed M Double Clutch Transmission – and also catches the eye as a strong performer out on the track as well as in everyday use.

The “sport auto Award” has been presented by German motoring magazine “sport auto” since 1980. It is one of the leading German awards for sporting cars and is highly coveted by manufacturers. In 2015 a total of 230 models were nominated in 30 series-production categories and a further 10 tuning classes. In this, the 23rd year of the awards, 13,601 readers took part in the poll via survey postcard, online survey or one of the “sport auto” digital channels.

Placings at a glance:

Winner – Compact Cars: BMW M135i.

Winner – Coupés up to € 50,000: BMW M235i Coupé.

Winner – Sedans/Estates up to € 50,000: BMW 335i.

Winner – Sedans/Estates up to € 100,000: BMW M3.

Second place – Diesel Cars: BMW M550d xDrive.

Second place – Convertibles up to € 50,000: BMW M235i Convertible

Second place – Convertibles up to € 100,000: BMW M4 Convertible

Second place – Coupés up to € 100,000: BMW M3 Coupé

Third place – Sedans up to € 100,000: BMW M5 30 Years

Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2 emissions und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB).

* Fuel consumption figures were calculated based on the ECE test cycle, dependent on tire format.