BMW X6 wins "Off Road" magazine reader survey.

Munich. Outstanding driving dynamics and unique design made the BMW X6 the
clear favourite of the "Off Road" specialist magazine readership. Winning by a
clear margin, the first Sports Activity Coupe in the world scored top marks in
the "Four by Four of the Year 2009" competition's "Crossover" category. The
finishing touches to the BMW X models' success story were added when the BMW X5
was selected third in the "Luxury SUV" category.
The excellent score that BMW X models achieved during the "Off Road" reader
survey is a reflection of the undiminished attraction of BMW X models and
proves the successful reinterpretation of their most important features in the
context of a completely new vehicle segment. The superior driving dynamics of
the winning Sports Activity Coupe BMW X6 are underlined by the model's
coupe-like line arrangement and powerful stance, which made their presence felt
from the first. The new vehicle concept is closely connected with a unique
driving experience. Dynamic Performance Control, introduced with the BMW X6,
carries out the variable distribution of drive power between the front and rear
wheels not only by means of the electronically controlled BMW xDrive
all-wheel-drive but also between both rear wheels, thus consistently adjusting
to driving conditions at all times and in all situations. Attributes such as
agility, steering precision, stability and traction are raised to new
dimensions.
Due to its modern drive technology, which includes the integration of extensive
BMW EfficientDynamics technology, the BMW X6 also meets the requirements for
reduced consumption and emission rates. An EU test cycle showed an average fuel
consumption of 8.2 litres for 100 kilometres. With this result, the 173 kW/235
hp BMW X6 xDrive30d has achieved an efficiency that until quite recently would
have been regarded as inconceivable for its category and performance class.
Exactly ten years ago, the German manufacturer of premium cars laid down the
foundations of the BMW X models' success by launching the predecessor of the
current BMW X5 - the first Sports Activity Vehicle. The BMW X5 with its unique
combination of sporting on-road characteristics and confident off-road traction
defined new standards. Its predecessor boosted the attractiveness of the Sports
Activity Vehicle concept not just in terms of dynamic driving but also with the
combination of luxurious appeal with high functionality in the interior and the
exemplary efficiency of its drive technology.
Accolades awarded by the "Off Road" specialist magazine rate high among
manufacturers of all-wheel drive cars. They are based on the assessment of a
readership whose substantial expertise and strong affinity to and fascination
for off-road driving is on a par with that of the magazine's highly competent
and experienced editorial team. Last year, "Off Road" magazine celebrated its
thirtieth anniversary. The magazine's highly qualified readership has been
taking part in the annual selection of the most popular off-road vehicles in
the German market since 1982. The current success in the "Off Road" reader
survey is yet another achievement in a series of awards won by BMW X models in
the recent past.
Sales figures in this segment are another indicator of the sustained success of
BMW X models. Ten years after the launch of the BMW X5, more than 1.3 million
BMW X models have been sold, more than 243,000 of these in 2008 alone. Their
enormous popularity was a major contribution to the fact that BMW successfully
consolidated its position as the most successful global supplier of all-wheel
drive premium cars in 2008. A total of 27% of all newly registered BMW models
are equipped with xDrive and the near future will bring yet another expansion
of the BMW X range. In addition to the BMW X6, BMW X5 and BMW X3 models, the
car manufacturer will soon launch the new BMW X1. This new model will
re-interpret the characteristic attributes of this vehicle segment in the
context of the premium compact category.