2026
27
July
2026
|
15:30
Europe/Amsterdam
Additional outdoor studio imagery available for the BMW M Concept Neue Klasse.
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12
June
2026
|
15:00
Europe/Amsterdam
Design meets Performance: The BMW M Concept Neue Klasse – World Premiere at the 24 Hours of Le Mans.
+++ Preview of the new design language for high-performance automobiles from BMW M GmbH +++ New interpretation of dynamics, agility and precision at BMW M +++ Design and technology transferred from motorsport +++
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12
February
2026
|
17:00
Europe/Amsterdam
+++ Much anticipated reservation tool and configurator go live for the upcoming BMW iX3. +++ Announced on Media Day at the 2026 Canadian International AutoShow. +++ Special appearance by Hussein Al Attar, Director of Automotive Design with BMW …
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04
February
2026
|
14:00
Europe/Amsterdam
+++ The striking Deus Ex Machina Concept makes its North American debut. +++ Test drive the new generation of MINI products at an exclusive area on Level 500. +++
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2025
03
September
2025
|
00:01
Europe/Amsterdam
MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built …
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01
September
2025
|
17:00
Europe/Amsterdam
A glimpse into the future of single-track mobility in urban environments.
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09
May
2025
|
09:30
Europe/Amsterdam
+++ Cooperation and innovation under the spotlight +++ Design as a driver of dialogue and development +++ Crea-tive approaches with a vibrant community mindset +++
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23
April
2025
|
15:07
Europe/Amsterdam
+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW …
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22
April
2025
|
00:01
Europe/Amsterdam
After a successful win at last years race, MINI John Cooper Works will again participate in the 24 Hours Race at the Nürburgring in 2025 together with Bulldog Racing. An exclusive vehicle design in collaboration with the apparel and lifestyle …
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15
April
2025
|
00:01
Europe/Amsterdam
+++ BMW Group Sound Design Studio develops all-new sound concept for the next generation of BMW vehicles slated for launch from 2025 +++ BMW Operating System X enables drive sounds tailored extremely precisely to the driving situation at hand in …
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25
March
2025
|
12:00
Europe/Amsterdam
+++ BMW and MINI create thematic worlds for Milan Design Week ++ Focus on personalisation ++ New location in the historic Palazzo Borromeo d'Adda +++
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2024
05
November
2024
|
11:30
Europe/Amsterdam
Concept of an accessible and off-road capable BMW GS for the 48 hp mid-range class.
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23
September
2024
|
11:00
Europe/Amsterdam
The new MINI family represents a completely new design language that focuses on the essentials and emphasises each model’s individual character. The clear and minimalist design language creates a modern, cosy feel in the redesigned interior. The new …
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13
September
2024
|
14:00
Europe/Amsterdam
Innovative, holistic, future-forward: BMW Group Design team implements new organisational structure.
+++ Adrian van Hooydonk reorganises BMW Group Design, brings in Maximilian Missoni +++ Two BMW Design studios going forward +++ Digital experience and Colour and Material Design enhanced +++
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07
August
2024
|
08:00
Europe/Amsterdam
BMW M Visionary Materials Seat wins 2024 Altair Enlighten Award in the Sustainable Process category.
+++ Seat as proof point of how BMW Group and partners develop innovative materials +++ Glimpse into the processes of tomorrow +++ Aiming to reduce emissions and conserve resources +++
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24
May
2024
|
21:30
Europe/Amsterdam
+++ Unique and exotic car design +++ Combination of aesthetics and dynamics at the highest level +++ References to historic BMW Z8 and BMW 503 +++
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24
May
2024
|
19:00
Europe/Amsterdam
A piece of art on two wheels presented at the Concorso d'Eleganza Villa d'Este.
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21
March
2024
|
09:15
Europe/Amsterdam
+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ …
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01
March
2024
|
13:00
Europe/Amsterdam
+++ Tribute to BMW Art Car by Esther Mahlangu +++ World premiere at Frieze Los Angeles +++ Colour-change technology reinterprets distinctive ornamentation +++ Complex colours and patterns showcase future potential for customised vehicles +++
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2023
08
September
2023
|
12:00
Europe/Amsterdam
Our definition of “the new” takes an unusual course for the BMW Vision Neue Klasse, as the international campaign places the brand promise “Freude forever.” at the heart of its communications.
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02
September
2023
|
10:30
Europe/Amsterdam
+++ A glimpse of the future for the BMW brand: electric, digital and circular +++ Design pared down to key BMW-typical elements +++ Next generation of BMW iDrive as interface between real and virtual worlds +++ More efficiency and driving pleasure, …
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01
September
2023
|
14:01
Europe/Amsterdam
+++ Creative momentum drawn from the art and fashion scene +++ This is the collage artist’s first time collaborating with an automotive brand +++ Future MINI models are set amid fantastical illustrations and animations +++
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27
July
2023
|
00:01
Europe/Amsterdam
Sound staging becomes a fundamental component of the purely electric driving experience. Diverse sound worlds enrich the immersive experience and come to the new MINI Cooper Electric for the first time.
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05
January
2023
|
05:15
Europe/Amsterdam
+++ BMW Mixed Reality Slider: into the virtual world in five steps. +++ Advanced BMW Head-up-Display in NEUE KLASSE from 2025. +++ Full-colour E Ink technology enables up to 32 colours. +++
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2022
28
April
2022
|
14:00
Europe/Amsterdam
Munich. The new, all-electric BMW i7 heralds a new era for the brand’s quintessential driving pleasure and exclusive travel comfort.
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05
January
2022
|
20:00
Europe/Amsterdam
+++ World premiere: Body surface with real color change thanks to electrophoretic technology +++ Potential for future interior and exterior applications +++
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2021
30
November
2021
|
02:00
Europe/Amsterdam
At Art Basel’s 2021 Miami Beach show, BMW M GmbH is presenting an expressive new vehicle concept on the global stage for the first time.
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22
April
2021
|
00:01
Europe/Amsterdam
Video highlights the common ground between the BMW M4 Competition and the BMW M4 GT3 racing car.
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20
April
2021
|
09:00
Europe/Amsterdam
The highest distinction – the Gold Award – in the Communication discipline acknowledges the creativity, technological execution and visual quality of the innovative presentation held at #NEXTGen 2020. The BMW Group also claimed another six iF Design …
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