Articles tagged with 'lifestyle products' | AMERICAS

News

2026
April
24,
2026
| 18:30 PM Europe/Amsterdam
Woodcliff Lake, NJ: MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2026. This year represents 20 years since the first MTTS in 2026. Held every other year, MINI owners looking to register can visit …
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2025
December
04,
2025
| 19:37 PM Europe/Amsterdam
Miami Beach, FL – December 4, 2025… As Art Basel’s Official Global Automotive Partner, BMW reinforces its longstanding dedication to the arts — a commitment that spans over five decades. Since 1972, BMW has championed artistic innovation through …
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October
17,
2025
| 20:00 PM Europe/Amsterdam
Woodcliff Lake, NJ – October 17, 2025 – MINI USA, in partnership with Sports Illustrated, will bring two signature experiences to Austin this weekend. Across the October 17–19 race weekend, MINI will have a presence inside Club SI at Turn 12—the …
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October
10,
2025
| 22:35 PM Europe/Amsterdam
Woodcliff Lake, NJ – October 10, 2025 – MINI USA is proud to announce its sponsorship of the 2025 Red Bull Dance Your Style World Final, taking place for the first time in the United States at the Intuit Dome in Los Angeles on October 11. As part of …
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September
26,
2025
| 15:00 PM Europe/Amsterdam
Woodcliff Lake, NJ – September 26, 2025 – MINI USA is excited to announce a dynamic new partnership with Smorgasburg, the largest weekly open-air food festival in the United States, for a series of immersive, one-day events this fall. “MINI at …
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August
18,
2025
| 21:59 PM Europe/Amsterdam
Woodcliff Lake, NJ – August 18, 2025 – MINI USA and MINI Financial Services are pleased to unveil the MINI EasyOwn new vehicle financing program. This program is designed to amplify awareness and simplify the ownership journey for a new MINI while …
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July
29,
2025
| 21:35 PM Europe/Amsterdam
Woodcliff Lake, NJ – July 29, 2025 – MINI USA and global fitness brand Barry’s are thrilled to announce a strategic partnership making the MINI the official car of the summer at Barry’s. MINI and Barry’s share two common brand attributes – community …
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2024
December
06,
2024
| 17:00 PM Europe/Amsterdam
Woodcliff Lake, NJ – December 6, 2024… BMW and Kith have joined forces again for a third chapter in their story. The BMW XM and its links to the legendary BMW M1 are the focus of the latest launch from BMW and Ronnie Fieg's world-renowned lifestyle …
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August
15,
2024
| 15:00 PM Europe/Amsterdam
Woodcliff Lake, NJ – August 15, 2024…Mattel, Inc. (Nasdaq: MAT), AirConsole, and BMW Group announced today that Mattel’s classic card game UNO® will be revealed next week for in-car gaming in Cologne, Germany at gamescom 2024, the world’s largest, …
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June
21,
2024
| 00:47 AM Europe/Amsterdam
Woodcliff Lake, NJ – June 18, 2024 – MINI USA today announced its official charity and education partners for MINI TAKES THE STATES (MTTS) 2024. Picking up on the excitement it left on the road in 2022, the famous rally for MINI owners will take …
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March
06,
2024
| 16:33 PM Europe/Amsterdam
+++ BMW M Hybrid V8 and BMW M4 GT3 now available as 676-piece Speed Champions set +++ Miniature-scale replicas with authentic design details +++ Magic of Le Mans not only for kids +++
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2023
May
12,
2023
| 17:25 PM Europe/Amsterdam
Woodcliff Lake, NJ – May 12, 2023…The first BMW Films production in seven years will celebrate its world premiere at the 76th Cannes Film Festival in France. The short film ‘The Calm’ offers audiences a thrilling dose of Hollywood action on board …
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April
20,
2023
| 16:40 PM Europe/Amsterdam
Woodcliff Lake, NJ – April 20, 2023… BMW returned as the official automotive partner of the Coachella Valley Music and Arts festival for the fifth time to celebrate the launch of the 738-horsepower plug-in hybrid electric BMW XM “Label Red” in a big …
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2022
September
30,
2022
| 16:10 PM Europe/Amsterdam
Woodcliff Lake, NJ – September 30, 2022… BMW announced today a second collaboration with New York lifestyle brand Kith, featuring a fully-electric, limited-edition BMW i4 Gran Coupe customized by Kith founder and noted BMW enthusiast, Ronnie Fieg. …
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April
07,
2022
| 15:00 PM Europe/Amsterdam
Woodcliff Lake, NJ – April 7, 2022… BMW today announced its return as Official Partner of the Coachella Valley Music and Arts Festival, renewing the brand’s #RoadToCocahella campaign to celebrate the festival’s first post-pandemic activation. BMW’s …
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2021
September
04,
2021
| 20:33 PM Europe/Amsterdam
Woodcliff Lake, NJ – September 4, 2021… Renowned American artist Jeff Koons, together with Oliver Zipse, Chairman of the Board of Management, BMW AG, announced today that the artist will create a limited edition of the BMW M850i xDrive Gran Coupé. …
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2020
October
23,
2020
| 14:00 PM Europe/Amsterdam
Woodcliff Lake, NJ – October 23, 2020… BMW has joined New York lifestyle brand Kith in a multifaceted partnership, highlighted by the BMW M4 Competition x Kith – a limited edition interpretation of the all-new M4 Competition coupe with design …
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2019
August
26,
2019
| 00:01 AM Europe/Amsterdam
Woodcliff Lake, N.J., August 26, 2019. Sixty years ago, driving changed forever. The year was 1959. The first Barbie Doll was introduced, The Twilight Zone premiered on television, the first American astronauts were publicly announced by NASA as …
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April
10,
2019
| 10:00 AM Europe/Amsterdam
Global Superstar Khalid inspires exclusive vehicle design for the electric BMW i Coachella fleet.
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March
26,
2019
| 10:00 AM Europe/Amsterdam
Activations include a road trip, custom vehicle art, fan pitstop party in Palm Springs with this year’s music industry breakout star.
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2018
April
11,
2018
| 16:09 PM Europe/Amsterdam
BMW Motorrad USA will return to the Circuit of the Americas in Austin, TX for the MotoGP Red Bull Grand Prix of the Americas Races, April 20-22, with plenty of trackside action and a distinctive display of BMW Motorrad Motorsports apparel.
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2016
October
21,
2016
| 16:00 PM Europe/Amsterdam
Woodcliff Lake, NJ – Otcober 21, 2016… Tune in on Sunday, October 23, 2016 at 6:00 p.m. EST as BMW Films presents “The Escape” exclusively on BMWFilms.com. From Academy Award® nominated director Neill Blomkamp (“District 9,” “Elysium”), the …
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2013
August
19,
2013
| 15:00 PM Europe/Amsterdam
Woodcliff Lake, NJ – August 19, 2013… Tapping deeper into its enthusiast fan base, BMW of North America announced the launch of a lifestyle and accessories shopping experience within the Facebook environment. BMW fans and Facebook users will now …
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June
24,
2013
| 14:00 PM Europe/Amsterdam
Woodcliff Lake, N.J. – June 24, 2013 . . . BMW announces a special sports edition of the 2013/2014 Lifestyle catalogue introducing a wide range of new sporty lifestyle products. Impressing with superior functionality, high-tech appeal and …
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2011
April
29,
2011
| 11:29 AM Europe/Amsterdam
Munich. Cilka Sadar (19) of Slovenia and Yale Cousino (28) from the U.S. demonstrated their snowboarding creativity during the Burton Global Open Series (BGOS) 2010/2011 and were rewarded with the first ever Creative Use of Space Award. Votes from …
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March
25,
2011
| 10:30 AM Europe/Amsterdam
Woodcliff Lake, NJ. The final, global vote for the Creative Use of Space Award is approaching. In the meantime, four outstanding rider performances from the Burton Global Open Series (BGOS) have been chosen by the MINI Facebook Community: Sven …
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2010
June
28,
2010
| 14:30 PM Europe/Amsterdam
Woodcliff Lake, NJ – June 28, 2010… BMW of North America today announced a partnership with Foxxhole Radio Sirius 106/XM 149. As the Official Automotive Partner, BMW will be integrated into show content by presenting a Joy of Comedy showcase, live …
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June
15,
2010
| 18:01 PM Europe/Amsterdam
Le Mans, 14th June 2010. BMW brought a tradition back to life when it lined up at the 78th staging of the Le Mans 24 Hours (FR) with an elaborately designed Art Car. American artist Jeff Koons’ BMW M3 GT2 Art Car really caught the eye in …
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April
06,
2010
| 17:00 PM Europe/Amsterdam
New York – April 6, 2010 … In the spirit of Calder, Stella, Lichtenstein, Warhol, and Holzer, BMW announced today that the 17th Art Car created by Jeff Koons will race where the first rolling pieces of art by legendary artists raced – at the 24 …
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2006
October
03,
2006
| 12:00 PM Europe/Amsterdam
Woodcliff Lake, NJ - October 3, 2006... Christmas is coming early this year, as BMW and Neiman Marcus partner to create the ultimate driving fantasy. BMW is offering, exclusively through the legendary Neiman Marcus Christmas Book, the 2007 Limited …
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